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Un informe de la consultora Kepios dice que, cada día, hay 5.220 millones de personas usando las redes sociales. Más del 63% de la población mundial. Eso sí. Muchos entramos, pero sólo unos pocos se convierten en los reyes del mambo. Otro tema es que, cada red social tiene su propio lenguaje y su propio público. Y es que no es lo mismo publicar un vídeo en TikTok que un tuit en X o una entrada en Facebook. Y las claves para ser los mejores, cambia en función de cada plataforma. Bueno, pues, hoy, precisamente, vamos a hablar de todo esto.
"The key thing that I realize every time I look at the data is that the media is telling us a lot of nonsense. I think that the one thing I know is that the data tells a very different story to the media headlines. So I suppose my advice there is, never to accept clickbait at face value. If you're building a marketing plan, do your due diligence, and check the data because the data always surprises me. The one thing I know is that I'm always surprised. There's your key takeaway.” - Simon Kemp Fresh out of the studio, Simon Kemp, co-founder and CEO of Kepios joined us for the 7th year to discuss the Digital Report 2024 and its pivotal insights. The dialogue kicked off with Simon pondering AI's potential impact on his job, then swiftly moved to the report's core findings. Simon also explored how digital marketing and content strategies are evolving due to generational differences, underscoring the necessity for content creators to adapt across diverse social media channels. Last but not least, Simon addressed the current lack of comprehensive data to include generative AI in this year's report. Last but not least, Simon shared his anticipation for what's on the horizon in the coming year. Episode Highlights: [0:55] Quote of the Day #QOTD by Simon Kemp. [1:22] Introduction to Simon Kemp, co-founder and CEO of Kepios. [2:59] Are we going to be replaced by AI? [3:57] Key Takeaways for Digital 2024 report. [5:14] TikTok is still growing quickly despite the headwinds. [10:20] Mobile and social media are still growing especially in India. [12:43] Trendlines for e-commerce and search engine use. [15:22] How do you add generative AI to search engine use, for example, Perplexity AI? [17:51] Do generational differences in online behaviour change how digital marketing and content strategies work? [21:14] How do content creators adapt and decide which social media platforms to use? [23:43] Why the horizontal approach of broadcasting across all social media does not work anymore? [28:16] Success on any social media platform is based on chance and preparation. [32:04] Implications of TikTok's potential ban in the US and how users shift from one platform to another. [35:25] From X (formerly known as Twitter) to Threads and TikTok to YouTube Shorts and Instagram Reels. [36:39] Insights on WeChat, Discord, and Telegram. [44:59] LinkedIn: a B2B social media platform for engagement but don't discount YouTube. [48:57] The One Thing that Simon Kemp knows about Digital Report 2024 that very few do? [50:04] Why Generative AI usage is not in the Digital 2024 report. [54:59] Is Generative AI a new paradigm or should it be incorporated into existing digital use cases? [60:30] How Generative AI changes digital marketing, branding and advertising. [64:17] What Simon wished to add in the Digital 2024 but could not. [65:40] Closing. You can find Simon Kemp at X (formerly known as Twitter): https://twitter.com/eskimon and LinkedIn: https://www.linkedin.com/in/eskimon/ and the Digital Report 2024: https://wearesocial.com/sg/blog/2024/01/digital-2024-5-billion-social-media-users/ Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
*) Iraq expels Swedish ambassador in response to Quran desecration in Sweden Iraq's prime minister has ordered the expulsion of the Swedish ambassador from Iraq and the withdrawal of the Iraqi charge d'affaires from Sweden as a man desecrated a copy of the Quran in Stockholm. Thursday's diplomatic blowup came hours after protesters angered by the planned burning of a copy of the Quran stormed the Swedish Embassy in Baghdad, breaking into the compound and lighting a small fire. Online videos showed demonstrators at the diplomatic post waving flags and signs showing the Iraqi Shia cleric and political leader Muqtada al Sadr before a planned burning of the Islamic holy book in Stockholm by an Iraqi asylum-seeker who burned a copy of the Quran in a previous demonstration last month. *) Israel's Netanyahu doubles down on judicial plan despite mass protests Israeli Prime Minister Benjamin Netanyahu has vowed to press ahead with his contentious judicial overhaul, despite unprecedented mass protests at home, growing defections by military reservists. Netanyahu's message set the stage for stepped-up street protests in the coming days leading up to a fateful vote expected on Monday. Thousands of people marched through central Tel Aviv on Thursday night, while others continued a roughly 70-kilometre march from Tel Aviv to Jerusalem. *) Macron reshuffles cabinet to revive second term French President Emmanuel Macron reshuffled his government as he looks to move on from a series of crises since his re-election last year, government sources said. After weeks of speculation that he might change the prime minister, the 45-year-old head of state said on Monday that he was sticking with under-fire Elisabeth Borne. Advisers and ministers had long argued over whether the centrist should carry out a major overhaul of the cabinet to signal a fresh start, but in the end the reshuffle was limited in scope. *) Erdogan urges world to lift unfair restrictions from Northern Cyprus Turkish President Recep Tayyip Erdogan urged the lifting of political restrictions that have been unfairly imposed on the Turkish Republic of Northern Cyprus. Inaugurating a newly renovated and expanded Ercan Airport in Northern Cyprus, Erdogan also reiterated his call on the international community to support the ideal of two equal states living side by side on Cyprus, rejecting the culture of domination, tension, and conflict on the island. "The new terminal is six times larger than the previous one, meaning it is now capable of serving 10 million passengers," he said, adding that Ercan Airport also has the largest passenger capacity of any airport on the Eastern Mediterranean island. *) Over 60% of world's population uses social media Nearly five billion people, or slightly more than 60 percent of the world's population, are active on social media, according to a recent study. That represents an increase of 3.7 percent over the past year, according to calculations by digital advisory firm Kepios in its latest quarterly report. However, Kepios noted that social media figures may exceed the actual figures due to issues like duplicate accounts.
Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors. He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?" So, in this chat, Simon points our attention to the digital trends worth our attention. You can find Simon here: https://www.linkedin.com/in/eskimon/ ** Next strategy events: - Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) - WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
Join Rodrigo as he sits down with Simon Kemp to discuss the rapidly evolving world of the Internet and digital transformation. He is a globally recognised thought leader in digital marketing and helps the world make sense of what people are really doing online.We covered the following topics:✅ Main trends happening online and in tech✅ Common misconceptions about how people behave online. ✅ What is digital transformation and some of the challenges faced by organisations✅ Practical tips on how companies can successfully implement a digital transformation strategyMore about Simon:LinkedIn: https://www.linkedin.com/in/eskimonTwitter: https://twitter.com/eskimonDataReportal website: https://datareportal.com/Kepios website: https://kepios.com/More about Rodrigo and Something Bigger:Linkedin: https://www.linkedin.com/in/rodrigocanelasInstagram: https://www.instagram.com/rodrigocanelasTiktok: https://www.tiktok.com/@rodrigo_canelasWeb: https://www.somethingbigger.com
"The reality is you've got the same person using multiple platforms. Now you can either then look at that and say, I can show the same ad to the same person, multiple times across different platforms. Or you can say to yourself, I now have the opportunity to reach the same person with different things in different context, at different moments of their lives on different platforms. Ideally you go with a second one, but admittedly, that's a lot more work." - Simon Kemp Fresh out of the studio, Simon Kemp, CEO and founder of Kepios shared his perspectives on the Digital 2022 report and broke down the key takeaways from the report specific to Asia Pacific. Simon provided the context and explained how trust in news across different channels is measured and understood and at the same time, debunked the key assertion that Facebook is dying. He also dived deep on Tik Tok's global influence and discuss how the digital report will include web3 from now to the next decade. Podcast Information:The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music: "Run it" by DJ Snake, Rick Ross and Rich Brian and the episode is mixed & edited by Geoffrey Thomas Craig (LinkedIn).
Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will impact their success. Originally from Scotland, Simon has been based in Singapore since 2007. In parallel to his work at Kepios, he is also the Chief Analyst at DataReportal, an online reference library of up-to-date reports that explore people's digital behaviours globally, regionally, and by country. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current information on everything from Internet penetration rates to online activities such as mobile usage, social-media habits, e-commerce adoption, and much more. Simon has been featured on eight previous episodes of this podcast, most recently about a year ago, on episode #213. You could say that he has become a perennial guest of the show, and he's always a pleasure to catch up with. In this interview, he returns to the show to talk about his Digital 2022 Global Overview Report and Local Country Reports, and he shares his analysis of some of the more remarkable data points. As always, the numbers tell an interesting story of what people around the world are actually doing online. And once again, Simon's findings will likely present a challenge to many marketers' assumptions. Tune in and prepare to be surprised! Links: DataReportal website Digital 2022 Global Overview Report Digital 2022 Country Reports Digital 2022 Deep Dives GSMA: “The State of Mobile Internet Connectivity” report A4AI: “Advancing Meaningful Connectivity” report Hootsuite website WeAreSocial website GWI website Simon's articles on The Next Web Kepios website Simon on LinkedIn Simon on Twitter
Simon Kemp is the Founder & CEO at Kepios, a strategy consultancy that helps organizations all over the world to make sense of people's evolving digital behaviours. He is also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people's digital behaviours around the world. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current, country-by-country information on everything from Internet penetration rates to online activities such as mobile usage, social-media habits and e-commerce adoption. Besides running his own consultancy, Simon is an Advisor on a couple of different Boards, he is a GWI Ambassador, and he is a contributing writer at The Next Web. Originally from Scotland, he has been based in Singapore since 2007, and he has become a perennial guest on this podcast. He has been featured on seven previous episodes, most recently on episode #179. In this interview, Simon talks about the latest series of Global Digital reports: the 2021 Global Overview Report and the 2021 Local Country Reports. In particular, he focuses on some surprising new trends emerging from those reports, including the massive popularity of image recognition tools, the general shift towards social search (instead of traditional search engines), and the clear preference for educational, instructional content (versus purely promotional content). Links: DataReportal website DataReportal on LinkedIn DataReportal on Facebook DataReportal on Twitter Digital 2021: Global Overview Report Digital 2021: Local Country Headlines Hootsuite website We Are Social website GWI website Simon's articles on The Next Web Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter This episode was sponsored by Vistatec.
If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at DataReportal which analyses key trends and changes in digital behaviour that helps brands to make sense of the digital landscape. In this episode we look at the latest report, sharing a snapshot of digital behaviour during COVID-19 including how usage has increased, the effects on social media advertising and what type of content is favoured on social media right now by users. With Simon providing examples of how even Travel businesses have found ways to pivot in the current climate. Including why we need to focus on long-term flexibility in our content plans, rather than waiting for a “new normal” to emerge during the next few months. Plus, we discuss Simon's approach to collecting data and why media "hype" around channels such as TikTok, isn't always reflected in the data. Get access to the latest digital report we discuss here and you can find all other links in the show notes for this episode at bethgladstone.com/podcast/episode19.
Glenn van Zutphen speaks to Simon Kemp, CEO, Kepios about the latest global digital usage, trends and business opportunities reported his April 2020 Global Digital Snapshot Report.
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
Simon Kemp is the Founder & CEO at Kepios, a digital marketing consultancy that helps brands make sense of the future. He's also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people's digital behaviours around the world. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current, country-by-country information on everything from Internet penetration rates to online activities such as social-media usage and e-commerce. Originally from Scotland, Simon been based in Singapore since 2007, and he has become a perennial guest on this podcast. I've featured him on six previous episodes, most recently on episode #153. On this episode, Simon joins me to talk about his very latest report: the April 2020 Global Statshot, a quarterly update to the Global Digital Reports that he published in January 2020. Among other things, this update includes recent data from GlobalWebIndex on changes in people's online behaviours since the beginning of the COVID-19 pandemic. Make sure to catch Simon's analysis of some emerging trends in global Internet usage, and what they may mean for marketers going forward. Links: DataReportal website DataReportal on LinkedIn DataReportal on Facebook DataReportal on Twitter Digital 2020: April Global Statshot Report Digital 2020: Global Digital Overview Digital 2020: Global Digital Yearbook GlobalWebIndex website Hootsuite website WeAreSocial website Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter
Simon Kemp, founder and CEO of Kepios joined us to discuss the recent Digital 2019 Q4 Global StatShot Report and share the major observations in how Asia Pacific has shifted social media from the west to the east. Starting from the report, Simon shares the key major observations including Asia's rising, Tik Tok vs Facebook and how 5G will shape mobile and social media in 2020. Last but not least, Simon offers his predictions on the digital world as he looks forward to 2020. Here are the interesting show notes and links to the discussion (with time-stamps included): Simon Kemp (@eskimon, LinkedIn), Founder & CEO of Kepios We met during the live show in Singapore and many thanks for coming on as one of our three mysterious guests on the show. Since our last conversation, what have you been up to? Shift to the East: We Are Social Q4 Report and Q4 2019 StatShot Report. Reference: The DataReportal library of free reports What are the key major trends that you have observed globally and then specifically to the Asia Pacific? In this Q4 report, you talk about Asia’s rising, can you break down what the key observations are? How has been the growth in social media like in Asia Pacific: is it growing, stagnating or declining? Based on the recent backlashes on Facebook, does the data show that the social media site has been on a decline? And are other platforms owned by Facebook such as Whatsup & Instagram been affected? What about Tik Tok? How has their growth in Asia Pacific like? Do you think that Tik Tok will face significant headwinds in the US similar to Huawei? Specifically, the top apps in the Asia Pacific are no longer just confined to China but also in Japan and Korea as well, is it a foreshadowing of a longer trend? What are some new social media sites/apps/networks that you are monitoring that no one else is looking at in the region? How is 5G transforming China & Asia Pacific in this quarter? What should we be looking forward to in 2020? Closing Do you have recent recommendations of books or anything else to share? Simon's recommendations: Danny Denhard’s newsletter, How can my audience find you? Podcast Information: RSS Feed Apple Podcasts Himalaya Spotify Libsyn Google Play Overcast FM SoundCloud Luminary Twitter Facebook Video Facebook Page Linkedin Stitcher Castbox RadioPublic Acast PodBean ListenNotes TuneIn The show is hosted and produced by Carol Yin (@CarolYujiaYin) and originally created by Bernard Leong (@bernardleong). Sound credits for the intro music: Taro Iwashiro, "The Beginning" from Red Cliff Soundtrack.
In this week's episode Simon Kemp, CEO of Kepios discusses the importance of staying informed about the digital landscape and understanding what is happening in the world of the internet. Simon shares his experience from over a decade of producing global digital reports and some great insights on understanding multiple points of data available for internet, social media, mobile and e-commerce.
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan chats with Simon Kemp from Kepios about trends & statistics in digital, social, voice & esports. Full show notes - https://sportsgeekhq.com/podcast/simon-kemp-kepios/
Simon Kemp is the Founder & CEO at Kepios, a digital marketing consultancy that helps brands make sense of the future. He's also a writer, a speaker, a mentor and a coach on the topics of marketing, social media and digital strategy. Originally from Scotland, and based in Singapore for over a decade now, he has become a perennial guest on this podcast. I've featured him previously episodes #022, #048, #104, #125, and #138. Simon is the quintessential Worldly Marketer: more than anyone else, he has his finger on the pulse of the world's Internet usage. His annual Global Digital Reports provide detailed and up-to-date information on how people around the world are using the Internet in general, and social media and ecommerce in particular. Produced in collaboration with Hootsuite and We Are Social, his reports, which by now number in the hundreds, are all available for free via his online reference library at DataReportal.com. On this episode, Simon talks about the very latest Internet trends as of July 2019, which he outlines in his recent Q3 Report. Among the main headlines from this report: the incredible growth in the number of new Internet users in India, and the massive popularity of esports as a form of entertainment in China and other Asian countries. Be sure to tune into this fascinating conversation! Links: DataReportal website Digital 2019 Q3 Global Digital Statshot Digital 2019: Internet Trends in Q3 2019 Digital 2019: Understanding the Esports Opportunity Hootsuite website WeAreSocial website Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter
Simon Kemp has been featured on four previous episodes of this podcast: #022, #048, #104, and #125. He is best known for his annual Global Digital Reports, as well as his regional reports and country reports – all of which he produces in collaboration with Hootsuite and We Are Social. These reports provide detailed and up-to-date information on how people around the world are using the Internet in general and social media in particular. Originally from Scotland, Simon has been living in Singapore for over a decade now. He is the Head of Kepios, a global marketing consultancy that helps brands make sense of the future. All of Simon's reports, which he has been publishing since 2011, are now available free of charge via DataReportal.com. This new online reference library represents an invaluable resource for marketers and business owners who are planning their international strategies. Catch Simon's key takeaways from the Digital 2019 report, and send him your comments or questions via the Verbaccino Contact page! We'll make sure to have Simon back for a follow-up interview on a future episode of The Worldly Marketer Podcast. Links: DataReportal website Hootsuite website WeAreSocial website YouTube video: “Burnistoun – Voice Recognition Lift” Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter
Simon Kemp, founder and CEO of Kepios joined us in a conversation on the global digital report 2019 and what it has installed for Asia Pacific in 2019. We start with the global trends of the report and zoomed it down to Asia Pacific, with the surprise that growth is still accelerating in the region particularly with India, the rise of Tik Tok by ByteDance and the hard truth that Facebook is not declining. We discuss whether there are new entrants in social media for Asia Pacific and the attitude towards privacy in the region as well.
Imagine if someone could tell you in detail about how consumers use digital in any market all over the world - well Simon Kemp is your man. Each year he produces the Global Digital Overview which brings together 10s of 1000s of datapoints into 5000 slides. This podcast is a top level overview of the most exciting insights from a truly unique piece of work. https://datareportal.com/reports/digital-2019-global-digital-overview @mrtomollerton
I talk to Simon Kemp about marketing and social media strategy. Topics include: How brands behave like babies 4 Main types of content Small businesses VS corporations on social media How to big corporations find their voice in social media Why do brands still advertise on TV Creativity VS Effectiveness Simon Kemp is a global consultant at We are Social and he is also the founder at Kepios, marketing consultancy that helps brands to make sense of the future. He as worked with brands such as Unilever, Google, Coca-Cola, Nestlé, Johnson & Johnson, and Diageo. Connect with Simon Kemp on LinkedIn: https://www.linkedin.com/in/eskimon/ Follow Simon Kemp on Twitter: @eskimon Kepios Website: kepios.com Global Digital Report 2019 via We are Social: https://t.co/xY8YK4vo80 The host Bob Low is a digital marketing consultant based in South-east Asia. Bob helps brands achieve business results through social media content and advertising. Email Bob at bobthinkz@gmail.com LinkedIn: https://www.linkedin.com/in/bobthinks/ Twitter: https://twitter.com/bobthinkz Website: https://about.me/boblow
Simon Kemp has been featured on three previous episodes of this podcast: TWM 022, TWM 048, and TWM 104. You might say he's become a perennial guest, and with good reason. Simon is probably best known for his annual Global Digital Reports and quarterly Global Statshots, which he produces in collaboration with Hootsuite, a social-media management platform, and We Are Social, a global digital marketing agency. As the Founder and CEO of his own digital marketing and branding consultancy, Kepios, Simon helps organizations all over the world make sense of the future. He is passionate about showing business owners and senior executives how digital technologies can help them achieve their goals and ambitions. Simon has already worked with many of the world's most admired brands, including Unilever, Google, Coca-Cola, Nestlé, Johnson & Johnson, and Diageo, and he's a regular speaker at top conferences and events all across the globe. Most recently, Simon founded an online reference library called DataReportal, which offers hundreds of reports packed with data, insights, and trends to help businesses make more informed marketing decisions. Through DataReportal, marketers can easily explore the most up-to-date digital behaviours in every country around the world, with all the numbers they need to understand how people use the Internet, mobile devices, apps, social media, and e-commerce. It's a fantastic new resource and, on top of that, it's free! Links: DataReportal website Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter
“If you think you’re a marketer that has all the answers - you have a problem” this quote is from a double header episode of the #ShinyNewObject podcast between Charlotte Mceleny - Publisher, APAC at The Drum and Simon Kemp CEO and Founder at Kepios. The purpose of the discussion was to work out the main difference between marketing between the east and the west. Apparently it’s not as simple as picking a cool bit of tech in Asia and porting it over to the west. A lot of digital business in the East have developed due to the physicality of the countries themselves. One example is the Grab App in Singapore which is a mix of Uber and Apple Pay - “it’s an OS for city” says Mceleny. We also cover cultural anomalies such as Singles Day which Simon tells us is a “Valentines Day for the Self.” It’s not so hard to imagine that one coming to the west. Charlotte tells us that “UK has a strong creative aesthetic” and that the East doesn’t see the West’s marketing as old school. So there’s hope as well as inspiration to glean from the other side of the planet. I was surprised to learn that the sacred ‘Big Idea’ doesn’t work as well in a region made up of many markets. Few ideas can be re-appropriated to fit local cultural differences but Simon’s good news is that “marketing that adds value to people’s lives translates is translatable to all.” Well said.
The Shiny New Objects podcast sees host Tom Ollerton talk to Simon Kemp, Founder & CEO, Kepios,
Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. [00:43] Simon Kemp, Founder & CEO Kepios, shares how he was stunned with a statistics shared by Graham of how China, despite not being featured in the FIfa world cup, sold more tickets to its citizens than England [20:00] SImon explains how music has evolved over the years, sharing examples from his younger days as to how limited the music options were compared to the current times where one can easily access apps like spotify to listen to different kinds of music from various cultures across the globe [53:33] Simon shares how Asia and its culture inspired him to build his businesses here, further explaining the impact travelling has made by exposing him to different cultures and influences, activating the ability to be innovative as well
[00:43] Simon Kemp, Founder & CEO Kepios, shares how he was stunned with a statistics shared by Graham of how China, despite not being featured in the FIfa world cup, sold more tickets to its citizens than England [20:00] SImon explains how music has evolved over the years, sharing examples from his younger days as to how limited the music options were compared to the current times where one can easily access apps like spotify to listen to different kinds of music from various cultures across the globe [53:33] Simon shares how Asia and its culture inspired him to build his businesses here, further explaining the impact travelling has made by exposing him to different cultures and influences, activating the ability to be innovative as well
[00:43] Simon Kemp, Founder & CEO Kepios, shares how he was stunned with a statistics shared by Graham of how China, despite not being featured in the FIfa world cup, sold more tickets to its citizens than England [20:00] SImon explains how music has evolved over the years, sharing examples from his younger days as to how limited the music options were compared to the current times where one can easily access apps like spotify to listen to different kinds of music from various cultures across the globe [53:33] Simon shares how Asia and its culture inspired him to build his businesses here, further explaining the impact travelling has made by exposing him to different cultures and influences, activating the ability to be innovative as well
It's a pleasure to welcome Simon Kemp back to The Worldly Marketer Podcast. He has been on the show twice before: on episodes TWM#022 (Why Marketing In Asia Is All About Cultural Intelligence) and TWM#048 (What You Need to Know About Global Digital Usage in 2017). Originally from Scotland, Simon has been living in Singapore for over a decade. He is the Head of Kepios, a global marketing consultancy that helps brands make sense of the future. He's also the creator of the well known Global Digital Reports, which he publishes annually and updates quarterly in collaboration with Hootsuite and WeAreSocial. Simon's much-anticipated reports are available for free via the Kepios website and on SlideShare. They provide marketers and business owners with a detailed and up-to-date snapshot of how people all around the world are using the Internet in general and social media in particular. They represent an invaluable resource for anyone planning an international marketing strategy. Catch Simon's latest insights from the 2018 data. You can even follow along via the linked SlideShare presentations, below. And if you have any questions for Simon, feel free to send them along via the Verbaccino Contact page! I'll be happy to have Simon back on the show to answer your questions on a future episode. Links: Kepios website Kepios Data Kepios on LinkedIn Kepios on Twitter Kepios presentations on SlideShare SlideShare: Digital in 2018 Global Overview SlideShare: 2018 Digital Yearbook SlideShare: 2018 Q2 Global Digital Statshot Hootsuite website WeAreSocial website Simon on LinkedIn Simon on Twitter
You'd be forgiven for thinking it's 'Simon Kemp Week' cos I haven't shut up about him for the last few days. It's a little embarrassing. But it ain't stopping now. My interview with him for the 'Shiny New Object' podcast is now live. We talk about artificial empathy and imagination, how the world uses social and digital.
Simon Kemp, founder and CEO of Kepios and global consultant from We are Social, joined us in a conversation to discuss the latest global digital report in 2018. In the second part of our conversation, we discussed how the next billion will be connected and what it means for innovation for voice and video messaging and the profile of the Instagram user. Last but not least, we examined whether Facebook is really declining across the world and whether we are seeing any interesting trends from the ecommerce data.
Simon Kemp, founder and CEO of Kepios and global consultant from We are Social, joined us in a conversation to discuss the latest global digital report in 2018. In the first part of our conversation, he discussed the key numbers, trends and new data that is added to this most important annual digital report across the world, and dissected the interesting world map of the messaging apps and its implications for Facebook, Whatsapp, Wechat, LINE, Telegram and many others across Asia Pacific.
Simon Kemp, founder & CEO of Kepios and global consultant from We Are Social, joined us in a two part discussion on the state of digital in Asia Pacific. In the second part of our conversation, we discussed the emerging social media trends that spanned across China, Japan & Korea and rest of Asia Pacific. The post Episode 220: Digital in Asia Pacific 2017 Part 2 with Simon Kemp appeared first on Analyse Asia.
Simon Kemp, founder & CEO of Kepios and global consultant from We Are Social, joined us in a two part discussion on the state of digital in Asia Pacific. In the first part of our conversation, Simon discussed the major trends that have emerged in his report distilling from global to Asia and why voice The post Episode 219: Digital in Asia Pacific 2017 Part 1 with Simon Kemp appeared first on Analyse Asia.
On the Brand Storytelling podcast we are joined by Simon Kemp, the Global Consultant for We Are Social and Founder of Kepios to discuss understanding and breaking down the insights provided by data and analytics.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/digital-marketing..
Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. On ATP Stories today, Simon Kemp. Recognised as one of Asia's most influential digital marketers by CMO Asia magazine, featured in Campaign Asia's 40 under 40 honours list. He's developed brand strategies for Unilever, Google, Coke, Nestle, Diageo. Author, music producer, go-to-go for anyone who wants to know what's hot in Asia and digital today. Founder of Kepios, Global Consultant for We are Social Asia. He is the go-to guy for what's hot and what's happening in digital marketing when it comes to Asia.
Simon Kemp, the founder of Kepios and global consultant from We are Social joined us to discuss the recent published report “Digital Data and Trends in Asia Pacific”. He discussed the objectives, methodologies and intended audience of the report and specifically examined the most important and interesting trends on web, mobile and social media across Asia The post Episode 169: Digital Data and Trends in Asia Pacific with Simon Kemp appeared first on Analyse Asia.
Simon Kemp is an international marketing strategist who has been featured on The Worldly Marketer Podcast before (cf. episode TWM 022). Originally from Scotland but based in Singapore since 2007, he has worked with many of the world's most admired companies. Recently, Simon has taken on the role of Global Consultant at We Are Social, a global marketing agency with 11 offices around the world and headquarters in London, U.K. He is also the founder of his own marketing consultancy, Kepios. Every year, Simon publishes a Digital Global Overview report, as well as a Digital Yearbook, which are in-depth studies of the latest Internet, social media, and mobile usage statistics around the world. Publicly available via SlideShare, these studies have become invaluable for anyone involved in international business or marketing. Simon has just published his 2017 report – in partnership with We Are Social and Hootsuite – and it's his most comprehensive study to date. On today's episode of TWMPodcast, he shares some of his most interesting findings and main takeaways from this latest study. Links: Digital In 2017: Global Overview 2017 Digital Yearbook: Digital Data For Every Country In The World We Are Social Singapore on SlideShare GlobalWebIndex GSMA Intelligence Statista Akamai Google Consumer Barometer Simon on LinkedIn Simon on Twitter
Social media can be a bit unnerving for most brands - at least those who don't truly understand it. It is more than just posting on Facebook, although many brands still do not realise this. It is about 'Thinking' social media that will make the difference in your brand and business. And, it's about having a clear thinking social media strategy that is even more important. Simon Kemp has developed brand and marketing strategies for many of the world's most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo. Over 12 million people around the world have read his marketing books and guides, and he appears regularly on television and in the press to discuss brands and marketing strategy. Simon is the founder of Kepios, a marketing strategy consultancy, as well as Regional Managing Partner for We Are Social in Asia, and Head of Asia Pacific for Contagious's consulting division, Insider. He was recently recognised as one of Asia's Most Influential Digital Marketers by CMO Asia magazine, and was featured in Campaign Asia's 40 Under 40 honours list in 2014. He has also been a global management consultant, working at both Accenture and Ascension Strategy Consulting. Simon knows social. He knows how to put it together for brands around the world. Digital influencer, Simon Kemp goes into some extreme detail as to how you can improve your digital social media strategy and implementation, to attract and retain your audience. It's about thinking how to do it easier. It's not easy, but with some of the key content principles that Simon outlines, you can get to the bottom of creating a remarkable business online, every time with social media that works. Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/ Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ Take the Digital Leadership Quiz: http://www.leadership.digital www.thedigitaldelusion.com (C) 2016 Doyle Buehler
Simon Kemp is a marketing strategist who relocated from the U.K. to Singapore in 2007. Since then, he has developed brand and marketing strategies for many of the world's most admired companies. 10 million people around the world have read his marketing books and guides, and he appears regularly on television and in the press. In 2015, Simon founded his own marketing consultancy, Kepios. In addition, he is the Regional Managing Partner in Asia for We Are Social, a global marketing agency. He is also Head of APAC for Insider Consulting at Contagious Communications, another international marketing agency. Simon was recently recognized as one of Asia's Most Influential Digital Marketers by CMO Asia Magazine, and he was featured in Campaign Asia's "40 Under 40" honours list in 2014. Outside of work, Simon is a music producer and a DJ, and he's halfway through recording his first album. He also organizes various social events, including tasting nights for the Singapore Whisky Society, as well as the hugely popular #SataySocial street-food event. Links: Simon's about.me webpage Kepios website We Are Social website We Are Social's 2016 Digital Yearbook on SlideShare Simon on Twitter