Podcasts about micro influencers

Send us a textIn this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia's The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it's not what you think) — this episode is all about what's working right now in social.Plus, Loren and Amy reveal how to future-proof your content, why virality isn't a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.Whether you're a marketer, creator, or biz owner — this one's packed with the insights and strategies you need to stay ahead.

In this episode, we're joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.Topics we discussed:What does Stack Influence do?Where did you get the idea from?What is a micro influencer. Is everyone a micro influencer these days?What is the relative effectiveness of micro vs macro influencers?What are the costs? How cost-effective is it?How do you track results?What social media platforms do you work with? Which one works bestHow does the process work?Does this work with marketplaces or just websites?What kind of products does your platform work for?What is the future of influencer marketing?What has inspired you recently?How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.

Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:15 "Prioritizing Authentic Engagement"09:53 "Sustaining Reach Beyond Flashes"11:48 Amplifying Content Impact15:14 Influencer Collaboration Strategy Tips20:56 "Setting Influencer Partnership Expectations"24:01 Podcast Booking Strategy Insights28:46 Hybrid Marketing: Influencer & Brand Strategies33:29 "Influencer Dynamics in Car Culture"37:19 "Long-Term Conversion Strategy Insights"38:53 Budget Strategies for Gaining Trust==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In This Episode, We Cover:✅ Why micro influencers convert better and cost far less✅ What makes influencer outreach fail and how to fix it✅ How founders can build brand trust by showing their face✅ Why automation can help but never replace human connection✅ The smart way to reuse influencer content across platforms✅ How Afluencer helps small brands connect with verified creators Chapters:[00:50] Why Smaller Influencers Deliver Bigger Results[02:45] The ROI Problem with Big-Name Influencers[04:55] DMing Influencers Doesn't Work (Here's What Does)[10:35] How Long It Really Takes to Gain Traction Online[13:10] Email, Blogs, and Daily Content That Still Work[21:30] How Afluencer Matches Brands with Verified Creators[25:40] The Dark Side of Influencer Marketing[26:55] Tracking ROI with Discount Codes and Affiliate Links  

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry.Key Discussion Points:AI-Driven Supply Chain: How Shein utilizes artificial intelligence to optimize inventory management and forecast fashion trends, ensuring rapid response to market demands. Micro-Influencer Collaborations: The role of micro-influencers in Shein's marketing strategy and how these partnerships enhance brand reach and consumer engagement. Sustainability Initiatives: An examination of Shein's efforts to address environmental concerns and implement fair labor practices within its expansive supply chain. On-Demand Manufacturing: Insights into Shein's production model that starts with limited quantities to test consumer interest before scaling up, reducing waste and aligning with current fashion trends. Navigating Global Challenges: Strategies Shein employs to adapt to international trade policies and maintain its competitive edge in diverse markets.Join us for an in-depth conversation that reveals the intersection of technology, marketing innovation, and sustainability in Shein's approach to revolutionizing the fast fashion landscape.Timestamps:00:00 - How Shein Gamifies the App Experience02:15 - Shein's Approach to AI in E-Commerce04:45 - How Shein Uses Photo Search and Personalization07:00 - Shein's Circularity and Sustainability Initiatives09:15 - How Shein Prepares for Global Economic Challenges11:40 - Leadership Lessons from Shein's Corporate Affairs Leader14:00 - How Shein Encourages Serendipity at ShopTalkHashtags:#Shein #Ecommerce #AIEcommerce #Sustainability #CircularFashion #ShopTalk2025 #CustomerExperience #FashionInnovation #Leadership #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Are you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape. First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influence, we'll break down where your audience is hanging out and how to reach them effectively. But that's not all! We're also uncovering a secret recipe for getting others to create content for your company. It's all about harnessing the power of influencer marketing, particularly those with niche audiences. Here's what you can expect to learn: The surprising social media platforms dominating in 2025 How B2B and B2C brands are allocating their marketing budgets The rise of micro-influencers and why they're outperforming celebrity endorsements Strategies for overcoming common social media marketing challenges Real-world examples of brands crushing it with innovative content strategies We'll also discuss the potential impact of AI-generated influencers and whether they'll replace human creators by 2025. Spoiler alert: I have some strong opinions on this! Key takeaways you won't want to miss: The ideal follower range for maximum influencer marketing ROI Why giving creators creative freedom leads to better results How to balance consistent content creation with trend-chasing The unexpected platform where brands are seeing the highest influencer marketing returns Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you stay ahead of the curve. Don't let your content strategy fall behind – tune in now and future-proof your marketing efforts! Ready to future-proof your content strategy? Join the challenge at BusinessCreator.Club Timestamped Overview: [00:00] Intro & Recap [02:00] Why Facebook, TikTok, YouTube, LinkedIn, and Instagram still matter [06:00] Case Study – Casio's TikTok & Podcast Play [09:00] The Rise of Micro-Influencers [13:30] Final Thoughts + What's Next Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

In this episode of Her Business Elevated, we're diving into how solopreneurs can harness the power of micro-influencing to grow their brand and boost visibility—without needing a massive following. I'm breaking down what it really means to be a micro-influencer, how to position your personal brand for authority, and the exact steps to land collaborations and monetize your influence. From content strategy to brand deals, I'm sharing my personal journey and practical tips you can apply right away. If you've ever said, “I'm not an influencer,” it's time to rethink that. Tune in and learn how to show up, stand out, and scale with purpose.Follow me on Instagram: http://www.instagram.com/demetriazinga and http://www.instagram.com/soulpodcastingCatch this episode's show notes and blog post here: https://herbusinesselevated.com/how-to-become-a-micro-influencer/Visit my Website: HerBusinessElevated.com ☕ Book your 1:1 Coffee ChatSupport My Podcast- Buy Me a Coffee

BrandTrust Talks Weekly – Die Marketing- und Markennews der KW15. In dieser Folge von BrandTrust Weekly spricht Colin über L'Oréals neues Programm „Lorealistar“ – eine innovative Initiative für Micro-Influencer, mit der der Beauty-Riese neue Maßstäbe in Markenbindung und Community-Aufbau setzt. Weitere Themen der Woche: - Most Trusted Brands 2025: Welche Marken aktuell das größte Vertrauen genießen – und warum. - Bahlsen verabschiedet sich nach dem misslungenen Rebranding erneut von seinem Verpackungsdesign – war der mutige Schritt ein Fehler oder einfach nur zu früh? Neues von MediaMarkt: MediaMarkt x Klopp: Nachhaltigkeit trifft Starpower – der neue Ankaufservice im Fußball-Style. Zahlen der Woche Kunden vermissen gedruckte Werbung Verlierer Puma: CEO-Wechsel nach Kurssturz – kann eine neue Führung die Marke wieder auf Erfolgskurs bringen? Fundstück: Heineken: Speed-Dating für die Gen Z – was hinter dem Barhopping-Event steckt. Wo hört ihr immer die neusten BrandTrust Weekly Folgen? Schickt uns eure Fotos auf Instagram: @brand_trust

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media GroupIn this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influencer marketing. With over 15 years of experience in the space, Paula has been at the forefront since its early days—helping shape influencer compensation models, brand collaborations, and authentic creator-brand relationships.From Twitter parties to TikTok, Paula walks us through the industry's transformation and what brands need to know to successfully navigate this marketing channel today. Her agency has worked with major brands like Canon USA, TikTok, GoDaddy, and Hyundai—managing over 750 campaigns and generating 3 billion impressions.Key Topics Discussed:1. The Early Days of Influencer MarketingFrom a male-dominated industry to founding Intuition Media GroupHow Twitter parties and blogger communities pioneered influencer cultureHosting one of the largest women's blogging conferences in the U.S.2. The Rise of Instagram & BeyondHow the influencer landscape shifted from blogs to Instagram and video contentThe growth of influencer platforms and networksWhy Instagram became a key driver of brand engagement3. Strategy Behind Influencer SelectionWhy follower count doesn't equal influenceThe importance of authenticity and brand alignmentEducating brands on letting go of control and trusting creators4. Best Practices for Brands Getting StartedEstablish clear KPIs and be willing to pivotGive influencers creative freedom within brand guardrailsFocus on engagement, not just visibility5. Influencer Marketing Trends in 2025Diversification beyond TikTok (YouTube Shorts, LinkedIn, Instagram Reels)The growth of micro-communities (Substack, Discord, Threads)Live shopping and creator-led commerceEthical and sustainable brand partnershipsAI-assisted content and the legal implications of using AI6. Micro-Influencers, Local Strategies, and AffordabilityHow even small businesses can smartly tap into influencer marketingLeveraging local creators and product giftingTips for brands that don't have $200K budgets7. Legal & Ethical Considerations Around AIWhy disclosing AI use in campaigns is essentialHow AI is shaping discovery, scripting, and editingThe role of contracts and legal preparedness in content usageKey Takeaways for Marketers & Business Owners:Don't over-prioritize follower count—authenticity wins.Know your KPIs and align content strategy with your goals.Test, learn, pivot. Influencer marketing is about relationships and resonance.Micro-communities and live commerce are on the rise—lean in now.AI is powerful, but brands must be aware of compliance and IP risks.Connect with Paula & Intuition Media Group:

Send us a textIn this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss:The Changing Face of Digital MarketingHow consumers are becoming savvier to traditional advertisingThe growing importance of authenticity in marketing campaignsWhy AI can't replace human creativity in content creationDemystifying Influencer MarketingThe different levels of influencers, from content creators to celebritiesWhy micro and mid-tier influencers often offer better ROI than mega-influencersThe value of niche, engaged audiences over raw follower countsGetting Started with Influencer PartnershipsThe "crawl, walk, run" approach for businesses new to influencer marketingHow to calculate fair compensation for influencers (hint: it's not an exact science)The importance of authenticity and genuine product enthusiasmKey Takeaways for MarketersWhy storytelling is crucial in influencer partnershipsThe value of data-driven decision making in marketing campaignsHow to approach marketing with a "poker player" mindsetWhether you're a small business owner curious about influencer marketing or a seasoned marketer looking to refine your strategy, this episode offers valuable insights into harnessing the power of authentic partnerships in the digital age.Are you ready to explore how influencer marketing could transform your business? Tune in to learn how to navigate this exciting and ever-changing landscape.Connect with Dan:Website: gethypedmedia.comLinkedIn:linkedin.com/in/daniellcoughlin/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

No one has asked to be on this podcast more than Alex (Alex #2) Huffaker. Part time TARTA employee, full time aspiring mega-influencer. I told him he would be welcome if he gave me 5 solid minutes extolling the repute of TARTA. I got about 25 out of him, so mission accomplished. First, I'll pass on Deadpool jerseys and let enjoy their extravagant coffee orders. See omnystudio.com/listener for privacy information.

How do you get real people—especially those deeply embedded in their communities—to amplify your cause in a meaningful way? Traditional influencer marketing often focuses on celebrities, but micro influencers—everyday people with strong, trusted networks—are proving to be far more effective for building lasting engagement.This week, we're joined by Ryan Davis, Co-founder & COO of People First, a company that identifies, recruits, and manages content from diverse communities by blending technology with human organizing. Ryan shares how nonprofits, advocacy groups, and mission-driven brands can tap into micro influencer marketing at scale to reach the right audiences with the right message.We'll discuss:✅ The difference between traditional influencer marketing and precision micro influencer marketing✅ Why smaller, community-based influencers have more impact than celebrity endorsements✅ How People First combines technology and human organizers to build large-scale grassroots campaigns✅ Best practices for nonprofits looking to leverage influencer marketing effectivelyIf your organization wants to reach more people with authentic, community-driven messaging, this episode is for you!Hit play now, then subscribe to Nonprofit Nation for more expert insights!Links and ResourcesPeople First WebsiteThe Month In Digital

Bienvenidos y bienvenidas al episodio 219 de Planeta M by DonDominio. Hoy haremos tertulia para hablar sobre cómo elegir al influencer correcto para tu marca y donde encontrarlo. Para hablar de este tema tan apasionante, ya está listo el equipo de Planeta M de hoy: Jesica Alcalde: Ha desarrollado toda su carrera en torno al marketing y las nuevas tecnologías, trabajando para empresas como Carrefour España, para Cabify como Marketing Manager y en su última experiencia como Directora de Marketing en Grupo Restalia antes de emprender su propio negocio en 2020. Actualmente es CEO & Co-Fundadora de FuelYourBrands, una plataforma automatizada que conecta a marcas con microinfluencers, planteando un proceso innovador en la gestión de campañas. También participa como docente en ESIC y como mentora en varias universidades. Marta Serrano: Es periodista de formación y marketera de profesión con más de 10 años de experiencia. En 2019 creó CoMsentido, su agencia de marketing digital, comunicación y eventos con el objetivo de ayudar a pequeñas y grandes marcas a dar visibilidad a su negocio. Actualmente, con una cartera de más de 100 clientes gestionan proyectos de social media, marketing de contenidos, email marketing y mucho más, además es formadora para organizaciones como Palma Activa o Cámaras de comercio y mentora de negocios especializada en marketing para la EOI. La podéis encontrar en redes como @comsentido.es Mario Del Pozo: Trabajo en el departamento de Marketing de DonDominio en la gestión de colaboraciones y social media, además de moderar el podcast de Planeta M. Podéis ver las novedades de DonDominio en nuestras redes sociales con el usuario @dondominio y sobre el podcast en @PlanetaM7.

Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay NeyerIn this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures.Episode HighlightsThe Four Levers of eCommerce Profitability (09:28)CPMs - Cost to reach 1,000 peopleClick-through rate - Engagement with your contentConversion rate - Visitors who make a purchaseAverage order value - How much customers spendThe Micro-Influencer Advantage (20:00)Why accounts with just 1,000-2,000 followers often outperform celebrity influencersHow to identify the right micro-influencers for your brandCreating win-win-win partnerships that benefit everyone involvedInfluencer Whitelisting Strategies for 2025 (22:28)The technical process of running ads through influencer accountsWhy whitelisted content performs better 95% of the timeSetting up partnerships that deliver value to all partiesLanding Page Continuity Technique (32:49)Creating dedicated landing pages featuring the influencerThe "five tips" structure that converts visitors into customersHow to maintain trust throughout the entire customer journeyThe Shift to Broader Targeting (36:12)Why hyper-specific audience targeting no longer works as wellHow Meta's algorithms have evolved to find customers in broader poolsTips for lowering your CPMs while maintaining quality trafficAbout Jay NeyerJay Neyer is a modern Renaissance man—a philosopher, musician, and multilingual mastermind. Beyond his creative pursuits, he's a powerhouse in e-commerce, having generated over 100 million in sales and developed over 500 websites and apps. As a featured speaker for Shopify and Amazon, Jay blends big-picture thinking with technical expertise to turn six-figure brands into eight-figure success stories.Resources MentionedLantern Soul: lanternsol.comConnect with Jay on LinkedIn: linkedin.com/in/jayneyerConnect With UsSubscribe to our newsletter: ecommercepodcast.netFollow Matt on LinkedIn: linkedin.com/in/mattedmundsonJoin our community: ecommercepodcast.netThe eCommerce Podcast brings you real talk about building successful online stores. Every Thursday, we speak with experts and founders who've been in the trenches, built the stores, and learned the hard way—so you don't have to.#MicroInfluencers #eCommerceGrowth #InfluencerWhitelisting #ConversionRateOptimization #PerformanceMarketing

In this episode, we're joined by the incredible Rylee, founder of Date Night Adelaide, who shares her journey of running a thriving events business in Adelaide using social media. Together, we discuss how in-person events can foster meaningful friendships and relationships, the unique opportunities for micro-influencers in smaller cities, and what it's like to transition to full-time social media.Her inspiring story is packed with valuable insights for anyone passionate about building connections, starting a business, or growing their online presence.Follow us on Instagram: https://www.instagram.com/callmedidipodcast/Follow Date Night Adelaide: https://www.instagram.com/datenightadl/?hl=en✨ Don't forget to subscribe and leave a comment!

In this episode of the Making Sales Social Podcast, Hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. delve into the essentials of becoming a LinkedIn micro-influencer. Learn how to optimize your profile, create valuable content, and build trust-based conversations to stand out in your niche. Perfect for professionals aiming to enhance their social selling skills and make a significant impact in their industry.

In this episode, we are joined by William Gasner, the CMO of Stack Influence, a revolutionary marketplace platform that automates product seeding collaborations between brands and micro-influencers.  Discover how Stack Influence bridges the gap between ecommerce businesses and nano/micro-influencers, enabling brands to boost online awareness, drive sales, and acquire user-generated content at scale.

LISTEN TO THIS EPISODE IF YOU WANT TO HEAR MY PREDICTIONS FOR MARKETING TRENDS IN 2025 In this episode, I'm sharing my predictions for the marketing trends that will define 2025. With years of experience making these forecasts, I'm confident we're stepping into a landscape where values, meaning, and genuine connections will matter more than ever. Small businesses will thrive by partnering with micro-influencers, while big brands will focus on creating customer connection through experiences like giveaways and exclusive trips. AI will shift from optional to essential, transforming how businesses operate. Branding will embrace personality as Gen Alpha steps into the spotlight, with their preferences shaping the market. Transparency will be non-negotiable—consumers will demand clear information, especially about ingredients and sourcing. And, as we saw with TikTok, we might see a new platform emerge to shake up the marketing world again. Tune in for insights to keep your strategy ahead of the curve! Topics We Discuss: Marketing Trends, Micro-Influencers, AI in Marketing, Customer Connection, Branding, Gen Alpha, Transparency, Emerging Platforms   SUBMIT YOUR FRIDAY LIVE COACHING QUESTIONS // CLICK HERE STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save SOLD OUT SALES CALENDAR // use code “PODCAST” to save BUILD YOURSELF A MARKETING BRAIN // use code “PODCAST” to save EXPLORE PROGRAMS & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here

From nursing homes to wellness empires... Delfin Ward's entrepreneurial journey is full of surprises. Discover how he built a thriving business and overcame unexpected challenges. In This Episode: 00:00 Introduction to Delphine Ward's Journey 00:56 From Occupational Therapy to Entrepreneurship 01:49 The Catalyst for Change 04:16 Starting and Growing Generator Lab 11:51 Creative Marketing Strategies 15:35 Leadership and Team Building 23:17 Lessons Learned and Future Plans 39:03 Top Three Rejuvenation Tips 39:12 The Importance of Sleep 40:09 Travel Sleep Hacks 40:56 Mouth Tape for Better Sleep 42:15 Personal Development Investments 43:19 Sales Process and Hiring 47:22 Organic Marketing Strategies 49:34 Micro-Influencers and Content Creation 55:08 Future Plans for Generator Lab 01:00:37 Rapid Fire Questions 01:09:31 Final Advice for Entrepreneurs ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/182

In today's episode, we help a listener decide whether to use micro-influencers to promote their e-commerce brand. Should they hire through an agency or go the DIY route to save money? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Das Jahr neigt sich dem Ende zu und somit auch die erste Staffel von "What the Social?!" – und zum Abschluss haben wir ein echtes Highlight für euch: einen Fragen-Hagel direkt aus der Community- für Carsta Maria Müller! Unser kleines Weihnachtsgeschenk für euch

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influencer deals(03:24) Typical structure of influencer deals(04:21) Different types of influencer deals (affiliate, one-off, long-term)(06:39) The process of negotiating and executing influencer deals(08:08) Value of micro-influencer deals for various businesses(08:52) Importance of maintaining an influencer's authentic voice(09:21) The role of briefs in influencer collaborations(10:29) Benefits of long-term influencer partnerships(11:34) Hosts' lunch plans and preferences=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we predict will be extremely important going into 2025 and how you can take advantage of them.   Time Stamps:   (0:23) The Ever Evolving Fitness Coaching World (0:42) Remember Blockbuster? (1:34) Market Sophistication (3:50) The Equinox Effect (4:53) The Rise of AI (6:34) The RFK Effect (7:18) Raw Unfiltered Vibe (7:58) Gamification (8:22) Client Retention (9:44) Micro-Influencers (10:15) Focusing On Longevity ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Text the Wedding Planning HotlineIn this episode of Ask the Planner, we're diving deep into the world of wedding PR and influencer marketing with Harmony Walton, founder of the Bridal Bar and a seasoned expert in luxury wedding brand-building. PR is often the unsung hero in the wedding industry, but it can be the key to creating memorable, high-profile events that stand out. Whether you're a wedding pro, a bride or groom, or just fascinated by the behind-the-scenes of the industry, this episode will give you a fresh look at the power of PR. Let's dive in!We covered:[00:00]: The Importance of PR in the Wedding Industry[03:05]: Understanding PR vs. Marketing[05:53]: When to Consider PR Services[09:00]: Building a Unique Brand Identity[12:12]: Leveraging Media Opportunities[14:54]: Strategic Client Targeting[17:58]: Networking and Relationship Building[20:55]: Navigating Industry Conferences[24:02]: Influencer Marketing in Weddings[33:50]: Influencer Marketing: Expectations vs. Reality[37:53]: Defining ROI in Influencer Collaborations[1:31]: Building a Personal Brand in the Wedding Industry[46:01]: Authenticity vs. Aesthetics in Social Media[49:10]: The Rise of Micro-Influencers[51:27]: Navigating NDAs and Publication Challenges[52:23]: The Pay-to-Play Landscape in Wedding Publications[55:00]: Crafting Compelling Stories for Media Coverage[58:11]: Emerging Trends in Influencer Marketing[01:00:02]: Understanding PR in the Wedding IndustryLinks Mentioned in the EpisodeFind the Full Shownotes HereConnect with Bridal Bar on InstagramWork with Harmony HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop Connect with the show!

In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Authors Hall of Famer and Commander Mary Kelly to be her guest. Mary is the author of 20 books, her latest is Stop Procrastinating Tomorrow. Get ready for an hour with two masters of book marketing and what you should be doing for moving forward with your author strategies for success. Weekly, the AuthorU-Your Guide to Book Publishing podcast are for updates, getting back to basics, and adding to your influence building mix. Your takeaways include: • How to create a book journey. • Finding and engaging with Micro-Influencers in your niche. • How to build a dedicated reader community. • Tips for leveraging podcasts and niche media. • And, of course, much more. If you don't want your author influence to be mediocre, it's time to tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast ranked in the top 10 of book marketing podcasts. Since its inception, over 18,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Micro-influencers offer high engagement rates with niche audiences. Join our special guest, Rene Lacad, who has successfully worked with micro-influencers to help brands gain trust through authentic partnerships. Hear about cost effective campaigns and how data-driven strategies can work for you through Script Generators, a proven framework for success.With this interview you will learn how to convert downloads on Instagram and TikTok into actual followers.Also, you will learn about Patreon, You Tube with a pay wall. Visit www.smmdealfinder.com. Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In today's episode, I'm joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that's raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out. We dive into her journey from consulting to becoming a full-time content creator, her insights on slow and steady growth, and why community matters more than follower count. Natalie shares her expert tips on building long-term brand partnerships, growing a loyal audience, and the do's and don'ts of personal branding. Whether you're a creator looking to monetize or a social media manager looking to grow your own brand, this episode is packed with actionable advice. Connect with Natalie: Instagram Youtube Rella - Get 30% off all plans using code: THETROPICALSOCIAL Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

In this episode, we dive into the rapidly evolving influencer and creator economy.  Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.  Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.  Topics discussed in this episode:  Why micro-influencers are replacing celebrities in brand partnerships How to align incentives for effective influencer partnerships What metrics matter beyond follower count for influencer selection Why long-term influencer deals lead to better results Why education is crucial in evolving influencer marketing How brands can start with influencer marketing immediately Links & Resources Website: https://www.superfiliate.com/ Shopify App Store: https://apps.shopify.com/superfiliate LinkedIn: https://www.linkedin.com/in/andycloyd/  Get access to more free resources by visiting the show notes athttps://t.ly/gWMZ2 Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/ Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI' are different from ‘Generative AI' such as previous Chat GPT and other LLMs?  

Send us a love letter (or hate mail, your choice!)We're starting a support group for people who have had to execute a Facebook Marketplace pickup while viciously hungover—do you want in? Luke and I take to the podcast this week to chat about our favorite micro-influencers, our aversion to submitting maintenance requests as renters, and our deep disappointment when we reconvene with our besties after a night out and no one has collected any good tea.Get silly with us on social:FOLLOW THE PODCASTInstagram: @pessimisticatbestFacebook: @pessimisticatbestWebsite: pessimisticatbest.comFOLLOW SAMANTHAInstagram: @samgeorgsonTikTok: @samgeorgsonTwitter: @samgeorgsonWebsite: samanthageorgson.comFOLLOW LUKEInstagram: @lukemuentnerSupport the show

In this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan. This episode covers his work for Beyonce where he learnt so much about where the Queens tribe wanted to be to his work understanding and influencing culture today. We dive deep into Marcus's fascinating story, exploring how his early admiration for icons like Michael Jackson and Boyz II Men shaped his career aspirations. Marcus opens up about the challenges he faced in the music industry, which eventually led him to discover his passion for marketing, where he found a sense of belonging and purpose. He sheds light on the importance of community over fan clubs, recounting how his team discovered Beyonce's dedicated fanbase, the Beyhive, wanted something different to what the Beyentourage was set up to give them. Marcus explains how brands can tap into cultural production and human behaviour to drive meaningful connections and garner loyalty. We also tackle the complexities of segmentation and identity in marketing, with Marcus elaborating on how to truly understand and engage with diverse audiences. He emphasises the power of curiosity and cultural observation, encouraging marketers to look beyond the conventional and explore the nuanced corners of human interaction. Our discussion touches on the significance of micro-influencers and social proof, as Marcus shares his insights into why smaller, more authentic influencers often wield greater impact than big-name celebrities. He also delves into the unpredictable nature of cultural moments, using examples like the viral success of 'Jools Lebron and Demure' to illustrate how randomness and social contagion can be leveraged for marketing success. Marcus's new book, 'For the Culture,' serves as the foundation for many of the ideas we discuss, providing rich context and actionable insights for marketers. He also introduces an upcoming course with Cannes Lions, designed to help professionals unlock the influence of culture—a marketer's greatest cheat code. This episode is a treasure trove of wisdom and practical advice for anyone looking to harness the power of culture in their marketing strategies. Tune in to discover how understanding human behaviour and cultural dynamics can elevate your marketing game and drive behavioural adoption.03:01 Transition from Music to Marketing05:53 The Influence of Steve Stoute09:31 Understanding Culture11:54 Working with Beyonce20:57 Segmentation and Identity in Marketing28:31 Targeted Marketing and Network Effects29:05 How this is similar to James Hurman Current vs. Future Demand29:42 Social Contagion and Decision Making31:40 Micro-Influencers and Social Proof34:34 Cultural Production and Marketing43:24 Curiosity and Cultural Observation49:51 Exploiting Randomness in Marketing52:05 Unlocking the Influence of Culture CourseBuy the book For The Culture https://www.marctothec.com/booksConnect with Conor https://www.linkedin.com/in/conorbyrne/Sponsor the show https://www.thatswhaticallmarketing.com/sponsor Hosted on Acast. See acast.com/privacy for more information.

In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Chase... Chase Norlin is the CEO of Transmosis, a nationally recognized cyber security workforce developer that enables American workers to develop new careers in the rapidly growing information security industry. Transmosis is the creator of eSure.AI, a next-generation cybersecurity platform that protects consumers and small business from cyber attack with integrated financial liability protection. Norlin is a serial technology entrepreneur that founded the Internet's first online video sharing platform, video search engine, and photo sharing service.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don't want to miss!   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Rachel... Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.       Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of The Social Bite mini-series, Emma explores the often overlooked impact of micro influencers in social media marketing. Contrary to the long-held belief that only big-name influencers drive sales, Emma reveals how smaller influencers with under 20,000 followers can offer more trust and deeper engagement with their audiences, and drive more aligned sales for the brands they work with. She discusses the cost-effectiveness of working with micro influencers and emphasizes the importance of building genuine relationships over transactional interactions. By focusing on micro influencers, brands can achieve a more authentic connection with potential customers and drive better results without a huge budget. Listen in as Emma explains: Why effective influencer marketing doesn't require large budgets  The importance of developing genuine connections with influencers How to enhance credibility by diversifying your influencer strategy   And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand. Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Melissa... Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she's proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about William... Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.   Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Mark... Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.   Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Josh... Josh Hadley, is the founder and CEO of an 8 figure e-commerce business & host of the Ecomm Breakthrough Podcast. His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. While Josh was employed at American Airlines, he and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. Josh is also the host of the Ecomm Breakthrough Podcast, where he interviews inspiring business leaders within E-commerce. The purpose of the show is to help share actionable steps a business owner can take, to grow from a 7-figure ecomm business to 8-figures and beyond. Josh loves working together with his wife in their business as they raise their 4 children in Dallas, Texas.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey takeaways:0:00 Introduction5:11 The Untapped Potential of Micro Influencers9:22 How To Reach Out Direct To Your Clients13:16 How To Work With Influencers17:00 How To Reach Out To Influencers21:06 The Story of 2 Fur Doodie29:46 How To Hook People In The First 10 Minutes33:30 How to Refer a FriendSupport the show

I am delighted to share another wonderful collab episode with my good friend Kristina Bartold, host of the podcast, Community. Kristina is also the co-founder of The Social Snippet and High Vibe Women, and is passionate about helping entrepreneurs and small businesses grow their network, increase their impact and bring in their ideal client using their digital community. Today we will be talking all about brand partnerships, how to go about building those relationships, and taking the risk to “just ask!” Tune in to get that boost of confidence and encouragement you might need, and hear us go into more detail about:• Our best tips on how to go about making those asks when it comes to partnerships, sponsorships, items for swag bags and more.• Choosing brands that you authentically align and have an energetic match with.• Always bringing it back to how you can add value and overdeliver to the brand you are working with in a variety of ways.• The power in staying persistent, following up, supporting and cultivating those relationships before you need them. We hope this episode inspires you to make those first seemingly intimidating asks and what you can do to build long lasting partnerships! As always, if you enjoyed this episode, it would mean so much to me if you could leave  a review or rating on your favorite podcast platform,  and connect with me @InspireAndMove!Kristina's Links:Podcast - Community https://www.buzzsprout.com/2011831Instagram https://www.instagram.com/kristina.bartold/Website https://thesocialsnippet.com/High Vibe Women https://highvibewomen.ca/JOIN ME IRL! Upcoming Events:SEPTEMBER - WOMEN INSPIRING WOMEN ‘24 - Grab your ticket!https://www.inspireandmove.ca/store/p/women-inspiring-women-24OCTOBER - GET IN THE ROOM: Ready to take your entrepreneurial journey forward? Join us for our transformative one-day Mastermind event ‘Get In The Room', in the heart of Ontario Wine Country on Thursday October 3rd, 2024! Reserve your spot here: https://www.inspireandmove.ca/store/p/get-in-the-room-1-day-mastermind-1Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

How can you get sponsored by brands for creating content, even if you don't have a lot of followers on social media? Today you'll learn how to become a micro-influencer and make money online by creating content. Our guest today is Kristen Bousquet, a Creator Monetization Coach and the founder of Your Soulcialmate. If you're an aspiring influencer, a creator looking to land brand sponsorships, or someone eager to build a successful online business, then listen up! Kristen is here to share her secrets on influencer marketing, tips for new influencers, and how she's building her impressive business empire. Learn more about Kristen: https://www.yoursoulcialmate.com/

On this episode of the Self-Publishing News Podcast, Dan Holloway discusses Substack's new feature that lets users publish blog posts without committing to a full newsletter, making it easier to connect with readers. He also highlights Spiracle's QR code-enabled greeting cards, which link directly to audiobooks, and Challypop, a platform for micro-influencers in the book community. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Send us a Text Message.The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes.In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into the world of influencer marketing, affiliate marketing, and creating authentic relationships with influencers. Together, they explore the importance of building genuine connections with influencers and discuss the future of social commerce, including the impact of live shopping and the potential of Meta shops. Listen and learn in this episode!Key takeaways from this episode:Focus on building authentic relationships with influencers rather than one-off transactions. The emphasis is on constant deposits and treating influencers as human beings, not merely transactional partners.Utilize a combination of small compensation and affiliate deals to motivate creators to produce content for platforms like TikTok shop. The approach is particularly successful with vetted creators due to the limited number in the network.Incense aims to simplify manual and operational tasks in influencer marketing, such as copyrights and payments, through its platform. It offers a vetting process for creators, higher opt-in rates, and supports multiplatform campaigns for scalability.The team is the "secret sauce for the scale" according to Danil. Organizations should evaluate team members based on skill set, result orientation, and productivity. Leaders should engage in self-evaluation, seek external feedback, and conduct open conversations with the executive team.Today's Guest: Danil Saliuk, the CEO and co-founder of Insense Pro, a creator commerce marketplace based in New York. He is an expert in influencer marketing, social commerce, and scaling influencer programs to drive performance sales. Throughout the episode, he shares insights into the evolution of influencer marketing, the impact of micro-influencers on driving sales, and the future of social commerce, including the emergence of live shopping and the potential of Meta shops.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

in todays episode of the GaryVee Audio Experience, I'm sharing my strategies on building dynamic teams and effective local marketing for small businesses. I dive into how to leverage micro-influencers, utilize social media, and create a buzz in your community to drive business growth. I also share the importance of organic social media, the power of free products, and innovative ways to engage with local audiences. Whether you're opening a new store or looking to boost your existing business, this session offers practical tips and real-world examples to help you succeed. This one is perfect for entrepreneurs, marketers, and local business owners aiming to make a significant impact in their communities. Get inspired and take your local marketing efforts to the next level!

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerSign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brett6:42 How to Win with Micro and nano-influencers10:10 What Is A Good & Bad Influencer Engagement Rate?16:32 Shopify Influencers: Long-Term Collaborations23:46 Do You Need a Micro-Influencer?30:05 Shopify Influencers: More Creative Control Than Brand Accounts37:43 How To Find Influencers41:46 How to Integrate Influencers into your Business48:00 How to use AfluencerWebsite: https://wwspodcast.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.

Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really works. Gone are the days of solely pitching traditional journalists for coverage.In this episode, Morgan Norris, Senior Brand Strategist, interviews Sam Heimbach, a public relations professor at Texas State University. They discuss the evolution of PR, the impact of social media, and the role of employee voices in PR. They also touch on the use of generative AI and the changing landscape of journalism and PR. The conversation covers social listening tools, influencer research, and the impact of generative AI on the PR landscape as well as the importance of trust and authenticity in content creation. TakeawaysThe evolution of PR has expanded beyond media relations to include social media and owned channels.Employee voices play a significant role in company brand and reputation, but it requires a balance of control and freedom.Generative AI is impacting the content landscape, emphasizing the importance of high-quality and trustworthy content.The rise of social media has changed the way journalists source information and has created new opportunities for PR professionals.The changing landscape of journalism and PR requires active digital and social media listening.Influencer research involves evaluating the reach, alignment with brand values, and content quality.Trust and authenticity are crucial in content creation, and AI should be used additively rather than as a replacement for human input.ResourcesConnect with Sam on LinkedInConnect with Morgan on LinkedInLearn more about Texas State's PR ProgramRelated Content: Engineering a Multichannel Marketing StrategyRelated Content: The Rising significance of PR for B2B Engineering Firms