Podcasts about pr warrior

Trevor Young (aka The PR Warrior) is an author and experienced content and digital communication expert. He's been in the digital trenches for almost 20 years and really knows his stuff! Trevor provides strategy, coaching and mentoring to help business owners and solopreneurs communicate with their audience, with a focus on blogging, social media and podcasting. Since he started blogging in 2007, he's continued to explore the ever-changing digital communication landscape, using his own brand as a crash test dummy to understand and then leverage the many tools at your disposal. Trevor teaches owners and solopreneurs to become your own PR machine, so you can self-sufficiently build stronger and deeper connections with your tribe. The interview is full of practical and actionable tips to help you take greater control of your content and communication, which is such a critical component of business success. Enjoy! Tristan Listen to the Culture Is Everything Private Podcast at: cultureiseverything.co.

Trevor Young (aka The PR Warrior) is an author and experienced content and digital communication expert. He's been in the digital trenches for almost 20 years and really knows his stuff! Trevor provides strategy, coaching and mentoring to help business owners and solopreneurs communicate with their audience, with a focus on blogging, social media and podcasting. Since he started blogging in 2007, he's continued to explore the ever-changing digital communication landscape, using his own brand as a crash test dummy to understand and then leverage the many tools at your disposal. Trevor teaches owners and solopreneurs to become your own PR machine, so you can self-sufficiently build stronger and deeper connections with your tribe. The interview is full of practical and actionable tips to help you take greater control of your content and communication, which is such a critical component of business success. Enjoy! Tristan Listen to the Culture Is Everything Private Podcast at: cultureiseverything.co.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Mike Jones is the CEO of Beep2B, helping business leaders position themselves as thought leaders and connecting with like-minded people to network and learn from one another. He co-founded the company with a simple idea and a powerhouse of highly intelligent social marketing selling processes and tools and has grown to service members all over the world in 22 different countries. Mike has made it his mission to help as many people as possible to be productive in their LinkedIn marketing efforts, giving them the freedom to do the things that really bring value and joy to their business and their lives. To learn more about the core principles of social selling, consider reaching out to Mike Jones, visit https://www.linkedin.com/in/mike-jones-uk/ and join https://www.facebook.com/groups/BeepSocialSelling.   Sarah Wilson is the founder and chief communications officer of Pop Communications Campaigns. She helps businesses with their books, as well as with marketing, PR, social media, and tech for thought leaders and brands. She uses the hands-on approach when working with authors, and she customizes her campaigns according to each client's needs. If you want success with your book, it is best to reach out to Sarah Wilson by visiting her website at http://popcommunications.io/ or her LinkedIn profile at https://www.linkedin.com/in/sarahawilson/.  Trevor Young is a PR and communications strategist, known as the PR Warrior, and coach who helps leaders and experts build recognition and reputation for greater influence and impact. Committed to mentoring in-house social media and content teams, he crafts communications for a complex digital-first world. If you're an entrepreneur and you have personal brand confusion, it is best to reach out to Trevor Young by visiting his LinkedIn profile at https://www.linkedin.com/in/trevoryoung/ or his website at http://trevor.world/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline. Why is this important? For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically. Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace. Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional. It all comes down to mindset, and the willingness to learn and experiment. Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action! A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture. If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought! QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young

On this week's episode of Behind The Play, Paul chats with PR Warrior and Cats fan, Trevor Young.

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and bring people along for the ride. This is why we find their content so interesting, and often challenging at the same time. They force us to rethink the status quo; sometimes they can change the way we think about a particular topic or issue with their concepts and ideas. In turn, they often build large engaged audiences as a result of their content, their speaking and their media appearances. Which brings us to today's episode: it's a replay of a previously-published interview with world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. It's actually part two of my interview with Mark. In part one (episode #192 - 'How to build momentum for your ideas'), we discussed Mark's book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two (episode #193 - this particular interview), the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: "It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place." CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube ********************************* Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

Trevor Young is a Strategist, Consultant and a Content Marketing & Communications coach. He's also an Author & Speaker, a Content Creator & Social Broadcaster. He provides "up-to-the-minute communications strategies and astute guidance for forward-thinking individuals and businesses wanting to grow their influence and create more impact in the marketplace." If you make content to promote your business you NEED to listen to my conversation with Trevor. A 'country kid' from Australia and son of a bank manager, Trevor grew up in a bank next door to the local newspaper offices. He went to sleep to the sound of the printing press. No surprise then that he became a journalist before moving into the world of social media and content marketing. He's been blogging since 2007 and has written 2 books, Micro Domination and Content Marketing for PR. He's also a personal brand mentor and guide (he's known as the PR Warrior), speaker, educator and content creator. We talk about his growing up in Warracknabeal (yes, that's a real place!), his initial fear of public speaking (he did his first 50 talks for nothing), his love of writing, the benefit (and pitfalls) of self-publishing and how writing a book has opened doors to other opportunities. On creating content, he says we should 'nail our colours to the mast!' What is it we want to be known for? We are our own media companies and should pick one platform, master it, and then move on to the next. He has some great advice on how to earn your audience and 'cut through the noise.' And apart from all of the above we just about had time to discuss when's a good time to write the great Australian crime novel and his time on legendary Aussie soap, Neighbours!! Seriously, there were SO many takeaways, from our conversation. Let me know your thoughts in the comments below. If you want to find out more about Trevor visit trevoryoung.me at: https://trevoryoung.me/category/reputation-revolution-podcast/ To find out more about Jackie Goddard and how Power To Speak can make you excited about sharing your message with an audience visit powertospeak.co.uk at: https://www.powertospeak.co.uk

Trevor Young is a battle-hardened PR & communications strategist + coach, speaker, and social broadcaster. A pioneer of the social media and content marketing industry in Australia, Trevor established his popular blog PR Warrior in 2007; he is the author of two books, including his latest Content Marketing for PR, and hosts Reputation Revolution, a podcast about professional personal branding. Thanks, Trevor for sharing your story ========================== Share with a friend if that benefited you! Join our Community: https://www.facebook.com/groups/growandscaleonlinecommunity Follow us: Website: www.themindbug.com YouTube: www.youtube.com/channel/UCuLCNxnsCPnOKnVCU4odbDQ Instagram: www.instagram.com/matteoandrenata Facebook: www.facebook.com/matteoandrenata If you would like to reach us via email: hello@themindbug.com Be Relentless & See you in the next episode!

Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior. Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book. Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com). All this and more!

This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age The chapter in question focuses on how owned media can lead to editorial exposure. If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest. Want to get your own FREE audio version of the Content Marketing for PR book? CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters). HERE IS THE BOOK BLURB: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business—because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organisations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organisation or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: ● Humanise your company or organisation ● Deepen the connection your brand has with consumers ● Grow your influence within the industry you operate  ● Build familiarity and trust in the marketplace ● Connect with the people who influence your clients and customers ● Increase new business leads and sales ● Reduce the customer's buying cycle ● Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that's recognised, respected and relevant in today's noisy social world. CLICK THIS LINK to gain immediate access to the full audio version of Content Marketing for PR.

Belinda White is the founder of Fierce Girl Finance, a blog-based online platform that helps women take charge of their money. Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education. Belinda unpacks all this in this chat with the PR Warrior, Trevor Young. Specifically, she covers a range of topics including: Building a platform around your passion Finding your voice through bloggingThe importance of having a vision and mission from the outsetCapitalising on media opportunities that come with having an increased profile in the marketplaceDoing your homework before pitching a story idea to journalistsJuggling blogging with a full-time gig Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine! This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog. >>> Check out Fierce Girl Finance here! Pssst! Did you know that REPUTATION REVOLUTION is now also an email newsletter? If you like the podcast, you'll love the newsletter :) You can subscribe here if you're interested.

The Creator Economy is a big deal. It's big – HUUUGE! – and it's getting bigger. What's the relevance to thought leaders and professional experts? Simple. It's where all the content ‘heat' is at the moment. According to Mark Stenberg from Medialyte: "The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.” Bona fide content creators (or ‘content entrepreneurs', as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience. Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads and sales for their business, or whatever 'commercial' outcome they seek. In this solo episode, Trevor Young aka the PR Warrior, dissects the Creator Economy and explains why it's important for thought leaders to get a handle on where things are headed in this space. Trevor's advice? Don't follow your competitors (and end up looking like them). Instead, check out - and seek inspiration from - the new wave of independent content creators who are making a big splash globally in their respective niches. They're at the cutting edge of what's happening currently in the world of content marketing and social media, he says. "Go to where the real action is and absorb ideas and insights, and start putting them to work in your business!" QUICK PLUG: Did you know that Reputation Revolution is now a newsletter as well as a podcast? Subscribe today for our free weekly newsletter jam-packed with stories, tips and ideas to help you become a credible, influential voice in your industry >>> here's the link.

Welcome to season 5 of the REPUTATION REVOLUTION podcast. In this brief episode, Trevor Young aka The PR Warrior walks us through what to expect from forthcoming episodes of the podcast.

Welcome to the podcast's season 4 opener in which the PR Warrior, Trevor Young, outlines the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to set the scene for the year ahead. Trevor places emphasis on the power of consistency when it comes to building a strong professional personal brand: consistency of the message you convey, consistency of the quality of the content you produce, consistency in the way you show up, and consistency in your tone of voice. Consistency builds trust, he says. Trevor also stresses the importance of being professionally curious. Look at other thought leaders - not just those in your particular professional domain either - and check them out in detail: follow them on LinkedIn or Twitter, check out their articles, subscribe to their newsletter, listen to their podcasts, watch their videos, buy their book if they have one. Digest your findings: Does their story and message resonate with you, and why? What is it about them that appeals to you emotionally, or intellectually? Are they consistent in their approach, across multitude of channels? Set a benchmark in your own mind what constitutes a credible thought leader, and then apply this rigour to your own situation. Influence & IMPACT Trevor also mentions Influence & IMPACT his fortnightly email letter full of useful tips, interesting stories, thought-provoking ideas and links to cool stuff, all related to building a visible and trusted personal brand in a way that’s respectful and sustainable. Subscribe to Influence &IMPACT here.

In this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and social media. Leaders & social media In part 2 of the episode, Trevor chats with Tino Ho, the chief commercial officer at thesocialrevolution.co, formerly known as Binary M, about the importance of entrepreneurs and business leaders being active on social media. Trevor puts it to Tino: Why aren't there more CEOs on social media, and what are the reasons for this, does he think? Tino and Trevor unpack the benefits of leaders participating on social channels, while Tino also shares some findings from research his firm has undertaken into the subject. Big show folks, thanks for tuning in! CONNECT WITH TINO: LinkedInThe Social Revolution website

"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young Are you struggling to cut through the noise and convey your message to the marketplace? We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: Humanize your company or organization Deepen the connection your brand has with consumers Grow your influence within the industry you operate Build familiarity and trust in the marketplace Connect with the people who influence your clients and customers Increase new business leads and sales Reduce the customer’s buying cycle Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world. Click here for episode website page with links... https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

You might say that Marie Y. Lemelle is a PR Warrior. She is the founder and CEO of Platinum Star Public Relations, Inc., a woman-owned, minority business enterprise, located in Glendale, California. For more than 20 years, Marie has fearlessly worked in the trenches representing a gamut of clients in the entertainment and sports industries, small businesses, lifestyle brands, and non-profit and for-profit corporations. Marie Y. Lemelle’s entrepreneurial spirit led her to establish Platinum Star Public Relations, an award-winning, global marketing and communications firm. Services include strategic planning, research, creative development, media planning and buying, community organizing, casting/talent relations, red carpet logistics/VIP publicity, grassroots outreach, event production and management, and media relations. ​ Platinum Star PR, a certified Small Business Enterprise and Woman-owned Business Enterprise, was established to assist under-served businesses and women business owners to achieve their goals through positive and consistent exposure. Ever evolving, her clients have covered the gamut from boxing to fashion, the entertainment, film, live theater, and music industry and from health and wellness, corporations and to nonprofit organizations that provide services to military veterans and other vulnerable populations. As an entertainment publicist, Marie has increased the star ranking of several actors, producers, directors, writers, musicians, stylist and fashion icons at red carpet events, special events, and beyond. She utilizes her passion and savvy for public relations, community outreach and branding/marketing to assist nonprofits. Marie has diversified and expanded her company to manage some of the best in the entertainment industry from award-winning directors, writers, actors to singers, songwriters, and musicians. She has taken her company globally through her collaboration with the African Country Sierra Leone and to the next level as a one-stop shop to provide distribution, production and more. Marie is a certified TV/Film producer at Pasadena Media and Foremost Entertainment. She produced the feature film, "Flint Tale," about a family affected by the Flint Water Crisis. Her entertainment clients include, but not limited to, Century Studios, a recording studio in Jacksonville, Florida; Foremost Entertainment, a film production company founded by Marc Cayce; and Eyedeal Image founded by Giselle Mendoza. Marie is a former member of Women in Film and the Association of Talent Agents. For her unwavering commitment to empowering and mentoring women, young girls, and the community at large, she has received numerous honors and certificates from elected officials and national organizations such as the National Association of Female Executives Women of Excellence Award for Community Service and the Community Advocate of the Year. Marie was nominated by the San Fernando Valley Business Journal for the 2014, 2019 and 2020 and the Los Angeles Business Journal 2016, 2017 and 2018 Women in Business Award. For nearly 4 years, she wrote a weekly column, "Health Matters" in the Los Angeles Wave Newspaper. Since COVID-19, she is writes a weekly column, "Rx Report" for the Los Angeles Wave Newspaper. ​ Her community outreach is evidenced by years of civic service as a former commissioner for the City of Glendale’s Commission on the Status of Women and formerly as an appointed State Board Member by then-Speaker Emeritus Karen Bass to the State of California Department of Consumer Affairs Board of Barbering and Cosmetology. Ms. Lemelle earned a Master’s in Business Administration from the University of La Verne. Her Bachelor of Science degree was obtained from Excelsior College. Marie also received a Professional Certificate in Journalism and Public Relations at UCLA. She is a 2008 graduate of the Los Angeles African American Women Public Policy Institute's Public Policy/Leadership Program offered at USC. In 2020, she earned a certificate in Cultural Diversity and Inclusion from the City of West Hollywood. She is currently working on two books, "I am Not My Illness: Personal Stories of Inspiration and Hope," and "Lights, Camera, Action Plan! How to Survive and Succeed in Hollywood." How to connect with Marie: Email: marielemelle@platinumstarpr.com Social media Instagram: @platinumstarpr https://www.platinumstarpr.com/ Photo of Marie with Sidney Poitier

Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young shares how to use content marketing to get more PR. Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION. You will learn: Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007 which helped to build his personal brand Know what kind of content creation is your strength 5 important factors of using content marketing to get more PR How to be different in the market where everybody talks about the same things in the niche More content isn’t always better Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels The marketing mantra: how can I help the most people? Because if you help the most people, you’ll get business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Creating a distinguished and unique podcast may seem like an impregnable mountain to climb. What if you could just shift your mindset and implement a few simple tactics to get your content reaching the right audience in just the right way? Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we'll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you'd like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we're getting the podcast branding lowdown from one of Australia's most experienced public relations and marketing communications practitioners, Trevor Young. Trevor is the founder of Digital Citizen, a content-driven leadership communications firm based in Melbourne, Australia and has been accurately hailed as one of the ‘heroes of Australian content marketing.' As a writer, keynote speaker, consultant & advisor and personal mentor, Trevor is definitely the PR Warrior on the frontline of the communications revolution. He regularly speaks on public platforms on topics associated with PR, social media, content marketing and personal branding, which gives him the total authority to share some of his podcast branding tactics. Other valuable tactics in this episode: How to build your audience before you really need it Why you should centre your content around specific problems The steps you can take to become a thought leader Why it's best to plan ahead with your social media The three things you need in business Why it's okay to not be all things to all people How to ‘start with heart' The podcasting grind and how to get over that   Links: Website: http://www.trevoryoung.me/about/ http://www.prwarrior.com

SOCIAL MEDIA: CONTENT MARKETING :COMMUNICATIONS :BRANDINGAre you on facebook? Probably. Twitter? Perhaps. Do you have your won Media Channel? What? Well if you are in business, communicating with the people who matter to you most is imperative to success – according to Trevor Young. And he would know – he’s written a blog about it! Has Trump changed the Twitterverse forever? And is there actually something in what he has done that can work for you? Get up to date with the social media minefield with this PR Warrior.For more information on Trevor Young please visit: www.trevoryoung.me

The PR Warrior Show is back, and we're kicking off this new season with an audio version of the video broadcast of the launch of Trevor Young's new book - 'Content Marketing for PR'. It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of Trevor, and then members of the audience providing comments and asking questions. Become your own media channel and tell your stories like a PR pro! Are you struggling to cut through the noise and convey your message to the marketplace? We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small. CHECK OUT THE BOOK WEBSITE BUY THE BOOK About the book Trust and reputation have never been more important in business Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand. In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: Humanize your company or organization Deepen the connection your brand has with consumers Grow your influence within the industry you operate Build familiarity and a genuine sense of trust within the marketplace Connect with the people who influence your clients and customers Increase new business leads and sales Reduce the customer’s buying cycle Make paid-for advertising work harder Let new business come to you instead of sending out pitches Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers: "You can become your own media channel, and you can publish your own books and distribute them globally," he says

Gail Dorn is on the show today. She spent her entire career working for Target and served as Company Spokesperson, Target Foundation Director, and marketing and PR Warrior. She started as an intern at Target when they were a small Midwestern retailer and eventually held leadership roles as the company grew into a Fortune 100 company. Once retiring, she founded Catholic Schools Center of Excellence. Show Notes: Visit us on Instagram, Facebook, LinkedIn, and Twitter 11:40 – Quick Fire Questions THIS WEEK: Build quiet time into your schedule to take care of yourself spiritually. Take at least ten minutes per day to say a prayer of gratitude or, if not religious, meditate.

Reputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. Trevor talks about the importance of building out the VITAL pillars of your brand. VITAL stands for: VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and visible presence in the marketplace or community in which you operate INFLUENCE - creating behavioural change by motivating people to take a specific course of action, individually or en masse TRUST - building reputation by growing the bonds of trust between your entity and its ‘publics’ (the people who matter most to the success of your business, cause or issue) ADVOCACY - growing and nurturing a solid base of champions, enthusiasts and allies of your brand, people who will talk positively about your organisation, share your content and defend you if and when necessary LEADERSHIP - establishing and reinforcing a knowledge, thought, community or industry leadership positioning in the marketplace. Trevor explains why shortcuts don't work in today's cynical and distrusting world, and how thought leaders should instead focus their efforts on building out a solid body of content that will work for their personal brand over the journey. Follow Trevor on Twitter - @trevoryoung Check out his PR Warrior blog.

'The PR Warrior' Trevor Young is back with the first new episode in * cough, cough * two years!  In this brief episode, Trevor explains why he took a 'gap year' from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three shows. New intro, new podcast cover - same ol' Trevor! It's as if he never went away :) Lots of great guest interviews coming up - stay tuned! PUBLISHED BY DIGITAL CITIZEN.

In this episode I speak with Trevor Young, a.k.a. the PR Warrior  Trevor is well known on the PR circuit, having been a practitioner for over two decades, a regular speaker at industry events and one of Australia’s earliest PR bloggers and tweeters. His blog, PR Warrior is still ranked in the world’s top 100 PR blogs to follow in 2018 (#33). Trevor talks about the need for brands (and individuals) to embrace content marketing as a way to deeply engage and influence consumers.

It's all happening! My book is ready to be released. I get none other than Trevor Young, PR Warrior, Reputation Revolutionist and co-founder of Zoetic Agency to interview me on it. We cover what its about, who will it appeal to, how did I write it, and where to get it! If you want a signed copy, head to conversationsofchange.com.au/book or if that's not important you can find it on [Amazon!][2] in both kindle and paperback. The book covers: Structured in three easy to read parts. Part 1: Shaping up - the decisions you need to make • Clarity on 4 universal points of confusion in change • Who’s who in the zoo! Easy to understand explanations of 10 necessary roles in change • Change success – a three legged stool, pull one element away and it falls over • 6 most commonly used change models explained Part 2 Moving forward – the 5 pillars of change success • 6 elements of change capable organisation • Change readiness and how to assess if you are ready for change • Dealing with change resistance – three key considerations • From the trenches - 5 pitfalls of change communication to avoid • 12 truisms of change leadership Part 3 Check the peripherals – things that you should be aware of • 5 Future of Work practices and how they can be used in your change efforts • 6 myths of change management that can get in the way • The ultimate information on how to develop your knowledge in change management – including associations, formal knowledge, communities of practice, self study with 11 change experts to follow on twitter and 17 change management blogs to bookmark Bonus chapter! A full summary of all four adventures [2]: https://www.amazon.com/Conversations-Change-Guide-Implementing-Workplace/dp/0648087921/ref=sr_1_1_twi_pap_2?ie=UTF8&qid=1500695084&sr=8-1&keywords=jen%20frahmstrong text

On the Brand Storytelling podcast, we talk with the PR Warrior, Trevor Young about the role influencer marketing is now playing in content strategies. As brands seek to distribute their content organically, the market for influencers has ballooned and has shown no signs of slowing down in 2017. Consumers are saturated daily by advertisements and endless commercials, with many pundits believing an oversaturation of adverts is to blame for the declining ratings in the NFL this season. So why are brands pivoting to influencers to distribute their content?

This is the story of a startup Australian recruitment company - Firebrand Talent - and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. In this interview with Trevor Young from PR Warrior, the Australian Digital Marketing Director for Firebrand Talent, Carolyn Hyams, takes us ‘behind the velvet rope’ of the company's marketing strategy and breaks down in detail how the business approaches content marketing, social media and influencer relations to build brand visibility, influence and trust in the marketplace. This episode will appeal to anyone in business keen to know more about how publishing content and using social media to build a ‘village of support’ for your brand can pay business dividends over the long term. Show notes from this interview can he found here.

Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace. Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal brand, including paid media, book publishing and public speaking. As well he iterates the importance of tracking the progress of your marketing efforts to see what's working and what's not, so you can fine-tune things as you go.

Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media. Following on from last week's planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content, using a quarterly editorial calendar as a guide. He talks about building a presence on social media through active personal participation; the focus on building relationships with key journalists and bloggers; the need to plug into our 'clusters of influence'; and the importance of always having a finger on the pulse of your thought leadership marketing activities, and why monitoring, reviewing and evaluating progress is critical for the long-term improvement and success of your Omnipresence program.

Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace. In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you're trying to reach and communicate with; the package of content that will set you on your way; what your communications platform will look like; the process to make things happen, including the tools and resources required; and finally, what performance measures are you going to put in to place to evaluate your progress over the journey.

Learn how to build a community of raving fans from content marketing thought leader Trevor Young. Having established a highly successful blog, PR Warrior, Trevor is also an acclaimed author, a keynote speaker, consultant & advisor, mentor to aspiring thought leaders and a podcaster.

It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace. While he understands why many people don't like the term thought leader, equally he wants us to embrace the concept of thought leadership and all it stands for, saying the world needs more bona fide thought leaders to stand up, stand out and share their ideas with the broader populace.  

Trevor Young have worked in public relations and communications for over 20 years. Joining the industry after five years as a journalist in country Victoria, he proceeded to work with some of Australia's biggest consulting firms including Professional Public Relations (PPR), The Rowland Company and Porter Novelli. In 1998 he co-founded Spark Communications Group with Richard Chapman, a former colleague from Porter Novelli. With its focus on strategic marketing and communications, Spark quickly developed a reputation as a creative PR hot-shop working for major brands such as Cadbury Schweppes, Ford, Foster's, Coles, NAB, FlyBuys, ANZ Bank and the Australian Made Campaign. Within a couple of years Spark had launched a brand experience marketing company called Ignition Marketing as well as established an office in Sydney. At its peak, Spark employed some 25 people full-time and up to 50 casual staff in Ignition's ‘Street Team' promotional division. Spark was acquired by Australia's biggest media buying firm, Mitchell & Partners, in 2006. In 2009, Trevor co-founded a boutique communications advisory firm called parkyoung in partnership with former senior corporate affairs executive, David Park. Eighteen months later parkyoung merged with the Melbourne office of Edelman, the world's largest independent public relations firm. Now he is a: KEYNOTE SPEAKER: a passionate and experienced professional speaker available for keynote presentations to large audiences or facilitation of workshops and training sessions across the areas of social media, content marketing and personal branding. CONSULTANT & ADVISER: offers project-based consulting services to forward-thinking companies and organisations large, medium and small; as a rule these organisations tend to be progressive in their thinking (and actions) and are excited to be involved in social media and and the online content creation process. PERSONAL MENTOR FOR INDIVIDUALS: Mentors (on a selective basis) creative entrepreneurs, authors, business leaders and professionals to develop their platform and build their personal brand. WRITER: Writes a blog called PR Warrior plus contributes regularly to Smart Company, the MYOB Pulse blog and Firebrand Talent's Ideas Ignition blog. He is also the author of the book ‘microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand', published by John Wiley & Sons.

Content Marketing and brand storytelling lead the way in the marketing space in 2015. We, along with the PR Warrior, Trevor Young, review what worked and which strategies and platforms you should consider in 2016. Newsmodo.com

Adam Franklin chats to Trevor Young about modern PR, and building a reputation online and growing that into a business.

"People do business with people, not logos.” Trevor Young (PRWarrior.com) Launching social media for your business or personal brand or wondering if it’s time to review and revamp? Then these words by PR Warrior, author, podcaster, public speaker and digital entrepreneur, Trevor Young, should be the first place you start and THIS is the 'Hot & Delicious: Rocks The Planet' podcast for you! Today, Trevor and I talk at length about the effectiveness of an audience-centric marketing approach, his book, microDOMINATION which is about how to leverage social media and content marketing to build a mini-business empire around your personal brand - a look at new age entrepreneurs who have built global profiles using content and social media, Reputation Revolution by Trevor Young - the DIY Personal Branding for Business Professionals podcast created by Trevor, we talk tales of his childhood growing up around country Victoria as the son of a bank manager where Trevor’s imaginative and entrepreneurial spirit was born, JUNUFO - the Junior Investigation Team into UFOs (yes I’m serious

Trevor Young | Reputation Revolution | PR Warrior Today I welcome to the show the original PR Warrior himself, Trevor Young from TrevorYoung.me Trevor specializes in PR, social media and content marketing. His blog, PR Warrior has been named one of the top 20 best business blogs in Australia. He's a keynote speaker, author, trainer and consultant who has worked with major blue-chip brands, startups, fast growth companies and individual experts. Trevor is the author of the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. (affiliate link) The examines the rise of a new breed of entrepreneur, one who is leveraging the power of the internet and social media to build their personal brand and grow their business on a global scale. Trevor is also the Host of Reputation Revolution – the Do it yourself thought leadership and personal branding podcast. Each week Trevor explores how you can strategically build influence, visibility and trust in today's reputation economy.   MICRO DOMINATION  The bulk of Trevor's book centers around a concept Trevor describes as a micro maven. A micro maven is an expert who operates in a small niche on a global scale. They utilize micro media to build to build their platform and brand very quickly. In the book Trevor highlights over 20 individuals he studied over the course of a couple years while he was formulating the concept of a micro maven. While each of these micro mavens (Chris Borgan, Gary Vaynerchuck, and Darren Rowse for example) were operating in very different and distinct niches, Trevor noticed during his research seven characteristics that each one shared. While the micro mavens he researched had been engaged in each of the seven characteristics for quite some time, Trevor did point out that it is possible for each one of us to become a micro maven. But to do that, to reach that level of success we need to adhere to each the seven characteristics outlined below. The 7 characteristics of a Micro Maven 1 - Power of Authenticity 2 - Power of Blogging   3 - Power of Social Participation   4 - Power of Relentless Giving   5 - Power of Building a Community 6 - Power of Generating Revenue from Multiple Sources   7 - Power of Pressing the Flesh WRAP The best way to reach Trevor is: Twitter: @trevoryoung Website: trevoryoung.me Book: microDomination Podcast: The Reputation Revolution Trevor leaves us with this final tip: “Don't wait to be perfect to get started. There is no perfect time or content. Starting is much better than waiting it out. This is a long term, on going activity and so it's not so much where you start as it is where you end up.”  

Trevor Young is a former journalist. Today, he is a PR Warrior on the frontline of the communications revolution. He shares why your brand must be part of the connection economy. Top tips on how to be a connected brand. ThinkLikeAJournalist.com See the show notes.

Trevor Young, the PR Warrior shares his thinking with Darren on the importance of professionals developing a strong personal brand and why some marketers find it so hard to do. From his book Micro Domination he shares ways professionals can build a reputation as a thought leader in their profession. https://www.trinityp3.com/2015/10/building-your-personal-brand/

Episode #20 of Brand Newsroom discusses how PR is changing in the digital age. James Lush, Sarah Mitchell and Nic Hayes are joined by special guest Trevor Young, aka The PR Warrior. Trevor lends his expertise to the discussion about where PR, content marketing and advertising are intersecting and where they're not.

Tourism Tweetup the Podcast Chatting with Trevor Young aka the PR Warrior about content marketing and personal branding. Trevor discusses some examples of who is doing content marketing well and offers tactics and strategies for those working in the travel and tourism industry. Trevor has had a long career in the PR and communication business and he speaks and now consults on social media across a range of industries. He has also written a book called microDomination. Episode #16 of Tourism Tweetup the Podcast we talk to Trevor Young about content marketing and having a heart first approach to marketing. Highlights & Links We Mention in this Episode Content marketing and social fit together. It is one thing to create the content it is another to socialise that content and to create a 'village of support' around your brand. You can do a lot of things but you don't need to do everything. It is really easy to get overwhelmed. The whole idea of using content for marketing purposes is not new but the two big trends that kicked content marketing along are; 1) technology: has made the barrier to entry lower e.g. it is easy to start a blog for no money down 2) people like to source information from a range of places e.g. blogs, podcasts, newspapers, friends and brands if you trust them as a source. So it is important with content marketing to add value and give them the right information or are you just promoting yourself and talking about yourself. Trevor Young defines content marketing as "Strategically creating, publishing and amplifying original content that is of interest, value and relevant to a specific target audience group to then influence a desired outcome" Content marketing can be a marketing strategy for your business and needs to fit into your overall business objectives/strategy. Content is important especially for tourism businesses as; 1) Why rent an audience when you can go out and build and nurture your own. 2) Tourism and travel is a high interest category and allows for story telling Types of content that may work include behind the scenes, useful information (NB: Jay Baer wrote a great book on this called Youtility: Why Smart Marketing Is about Help Not Hype), FAQ's, tell stories, meet the farmers, suppliers etc and finally become the 'go-to' resource. In this podcast we then shift from chatting about content to chatting about the importance of building your personal brand. Trevor Young wrote the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. Building your personal brand can be a great thing to do from a career perspective. Look ahead and think about where you want to go and start building your knowledge and even outposts, credibility and connections in that area. So when the time comes to make a shift you have visible points to show. It could be a blog, a podcast, an Instagram account, videos and Twitter is a great way to build a network and build connections. It is not too late for people who are just getting started with social media or online presence as it is a long term game. Doing it slowly, organically and building your body of work over time. An example for this is The Goulet Pen Company. Listen to Trevor tell this great story. The final question I ask Trevor is what he is most excited about for 2015 - and I totally love his answer! He talks about a 'heart first' approach to marketing and I couldn't agree more!! The brands and businesses that will stand out are the ones who really understand their audience, know who they are and are writing for them and are doing it with "passion, purpose and strategic intent". Make sure you listen to the whole podcast for the details and check out more about Trevor Young on his website.    

Craig Badings is a corporate communications specialist who believes strongly in the strategic competitive advantage that comes with being a thought leader. In this interview with the PR Warrior, Trevor Young, Craig chats about how business professionals can build their reputation by thinking and more importantly, acting, like a thought leader.

In this inaugural episode of 'Reputation Revolution', the PR Warrior gives his take on thought leadership and personal branding in today's crowded, hyper-networked world.

For years now Trevor Young (aka The PR Warrior) has kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the space. Now it's Australia's turn! Content marketing in Australia has been picking up pace for a couple of years now. Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year. Obviously this augurs well for the nascent content marketing 'industry' in Australia. In this episode Trevor discusses 11 excellent examples of content marketing from Australian brands - they include major blue-chip brands such as Telstra and Commonwealth Bank, fast-growing medium-sized enterprises such as Lorna Jane and Intrepid Travel, plus smaller companies including Open Wealth Creation and TrinityP3. READ MORE