Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

What makes a story unforgettable? In this episode, Andrew shares what he learned after writing more than 80,000 words for the upcoming Deliverance: Council of the Fallen campaign. From surveying players to rewriting an entire campaign narrative, this conversation dives into the craft of storytelling, worldbuilding, and creating narratives that genuinely engage an audience. Whether you're designing a board game, writing fiction, building a Kickstarter campaign, or simply trying to tell better stories through your marketing, these lessons apply far beyond games. Resources: Must Watch Episodes

E-commerce is where many crowdfunding creators expect the hard work to be over—but in reality, it's the beginning of an entirely new challenge. In this episode, Andrew and Sean break down what it actually takes to build a profitable online store after your crowdfunding campaign ends. They discuss why successful e-commerce is built on testing, data, and continual optimization—not luck or guarantees. Drawing from years of experience managing marketing campaigns for tabletop games and other businesses, they explain why knowing your numbers, understanding your customer journey, and investing in long-term marketing infrastructure are essential for sustainable growth. Resources: - Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ - Must Watch Episodes

Episode 291 - What happens when a professionally produced crowdfunding campaign still falls short of expectations? In this episode of Crowdfunding Nerds, Andrew and Sean take a deep dive into the recent Bloodstone campaign on Gamefound—a campaign that raised over $180,000 but still left many wondering why it didn't meet expectations. The discussion isn't about criticizing a creator. Instead, it's an honest case study exploring why even experienced publishers with beautiful campaign pages, premium components, and established audiences can struggle to capture enough backers.  Andrew breaks down Bloodstone's original Kickstarter cancellation, its eventual Gamefound launch, and the difficult decisions that may have cost the campaign momentum. Together, he and Sean discuss the importance of understanding your audience, identifying a truly unique selling proposition, balancing competitive versus cooperative gameplay, and why listening to your community before launch can make all the difference. Must Watch Episodes

Episode 290 - Most creators treat the end of their crowdfunding campaign like the finish line. In reality, it's the beginning of the next phase. In this episode, Andrew and Sean dive into one of the most overlooked opportunities in crowdfunding: late pledges. They explain how creators can continue generating revenue after a campaign closes, why keeping pledge prices the same often works best, and how a strong pledge manager setup can save enormous headaches later. They also compare the major platforms, discuss the pros and cons of different pledge managers, and share why customer service and fulfillment support matter far more than simply chasing the lowest fees. Resources:  Hive Late Pledge: http://crowdfundingnerds.com/hive Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast Must Watch Episodes

What happens when a toy company walks away from your invention? For Scott Pease, it became the opportunity to finally build the game he'd dreamed about from the very beginning. In this episode of Crowdfunding Nerds, Andrew and Sean sit down with former Neversoft director and Snapships co-creator Scott Pease to explore the incredible journey from video game development to toy invention to crowdfunding success. Scott shares lessons learned from working on franchises like Guitar Hero and Tony Hawk's Pro Skater, why scope creep can destroy projects, and how years of iteration eventually led to Snapships Tactics, a customizable space combat game built around creativity and strategic play.  Thank you to our sponsors! https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: /crowdfundingnerds   Stay Nerdy! Resources: Snapships: https://www.snapshipstactics.com/ Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Episode 288 - The final 48 hours of a crowdfunding campaign can feel like a second launch. While many creators focus heavily on launch day, some of the biggest gains happen right before the campaign ends. In this episode, Andrew Lowen and Sean break down how to prepare for those crucial final days, what metrics actually matter, and how to maximize the momentum that Kickstarter and Gamefound naturally create.  They explain why the work you do during the mid-campaign directly impacts your ending, how to think about ad performance beyond simple attribution, and why followers are one of the most important numbers to watch.  Must Watch Episodes

Episode 287 - Andrew & Sean review Kickstarter backer red flags.  Must Watch Episodes

Episode 286 - T.K. King & Koltin Thompson of Galactic Cruise join Andrew to discuss generating community interactions during the mid-campaign of your Kickstarter.  Must Watch Episodes

Episode 285 - Andrew and Sean help you think about the goals of your table top business and how to develop products that markets actually want.   Must Watch Episodes

Episode 284 - Andrew and Sean outline what you need to do when you are 24 hours out from launching your Kickstarter. Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch 1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Thank you to our sponsors! TableTone - https://tabletone.app https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!

Episode 283 - Andrew and Sean outline what you need to do when you are 1 week out from launching your Kickstarter. Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch 1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Thank you to our sponsors! TableTone - https://tabletone.app https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!

Episode 282 - Andrew and Sean outline what you need to do when you are 1 month out from launching your Kickstarter. Your Kickstarter Thesis Statement https://www.youtube.com/watch?v=ShMbefsh4AE Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch 1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Thank you to our sponsors! TableTone - https://tabletone.app https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!

Episode 281 - Andrew and Sean outline what you need to do when you are 3 months out from launching your Kickstarter. How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Thank you to our sponsors! TableTone - https://tabletone.app https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!

Episode 280 - Andrew and Sean outline what you need to do when you are 6 months out from launching your Kickstarter. How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi Thank you to our sponsors! TableTone - https://tabletone.app https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!

Episode 279 - Andrew and Sean outline what you need to do when you are 1 year out from launching your Kickstarter. Must Watch Episodes

Episode 278 - Andrew and Sean interview Marcel Köhler, the designer of the historic board game Dutch Resistance: Orange Shall Overcome Order the Dutch Resistance board game here - https://www.hiveinteractive.net/projects/dutch-resistance-orange-shall-overcome-late-pledge-store-402?ref=9mhoa730 Must Watch Episodes

Episode 277 - The Crowdfunding Nerds sit down with Galen McCown of Galen Games to discuss making tiny, pocked-sized Mint Tin Games. Mint Tin Series on Kickstarter - https://www.kickstarter.com/projects/galensgames/galens-games-mint-tin-series-2?ref=dbleeb Must Watch Episodes

Episode 276 - Andrew and Sean discuss the 3 outcomes of every crowdfunding campaign that you need to consider and plan for. Must Watch Episodes

Episode 275 - Andrew & Sean discuss the layout of your Kickstarter page how your thesis statement impacts the perception of your product offer.  How to improve your Kickstarter page https://www.kickstarter.com/projects/nimblerpg/monsters-and-more-a-nimble-ttrpg-reprint-and-expansion Must Watch Episodes

Episode 274 - Discord has postponed an update to require ID verification through biometric face-scanning which raises privacy concerns for gamers and publishers of games.   On this episode you will learn about how to create robust passwords, protect your online identity and future proof your business by adopting a privacy focused community space.  Simplified Privacy: https://simplifiedprivacy.com/ Must Watch Episodes

Episode 273 - Evan Diaz joins the Crowdfunding Nerds to discuss the success of the Nimble RPG. Nimble on Kickstarter: https://www.kickstarter.com/projects/nimblerpg/monsters-and-more-a-nimble-ttrpg-reprint-and-expansion Must Watch Episodes

Episode 272 - Jacob & Jonathan Fryxelius of FryxGames join the Crowdfunding Nerds to discuss the making of Terraforming Mars. FryxGames https://fryxgames.se/ Must Watch Episodes

Episode 271 - Jay Cormier of Off The Page Games joins the Crowdfunding Nerds to discuss the making of Corps of Discovery and the origins of Mind MGMT. Corps of Discovery on Kickstarter https://www.kickstarter.com/projects/mindmgmt/corps-of-discovery-2nd-ed-duo?ref=2e98qa Must Watch Episodes

Episode 270 - Andrew and Sean discuss how the SAS "hearts and minds" psychological warfare technique applies to business and crowdfunding. Cypherpunk Board Game: https://cypherpunkboardgame.com Must Watch Episodes

Episode 269 - Andrew & Sean discuss the implications on crowdfunding that the newly announced ChatGPT ads could have on publishers.  ChatGPT Ad Announcement - https://openai.com/index/our-approach-to-advertising-and-expanding-access/ Nostr Crash Course - https://www.youtube.com/watch?v=heJ5Iw_UpD8  Must Watch Episodes

Episode 268 - Marco Pecota of Raybox Games discusses the making of the narrative immersive board game, The Cats of Mont Saint Michel. The Cats of Mont Saint Michel - https://gamefound.com/en/projects/rayboxgames/the-cats-of-mont-saint-michel Must Watch Episodes

Episode 267 - Ashton Wu joins the Crowdfunding Nerds to discuss how game designers can avoid common board game design cons and mistakes.  Shelfside YouTube: https://www.youtube.com/@Shelfside Shelfside services: https://www.shelfside.co/consulting ----------------------- Must Watch Episodes

Episode 266 - Andrew Lowen, Chazz Young & Dan Maynard of the Deliverance Board Game team discuss the process and challenges of creating lifestyle board games.  Must Watch Episodes

Episode 265 - Andrew & Sean reflect on their 2025 tabletop industry predictions and discuss their thoughts on where the market will go in 2026.  Must Watch Episodes

Episode 264 - Filmmaker Adam William Cahill joins the Crowdfunding Nerds on episode 264 to discuss the challenges of marketing films in a streaming world.  Follow the Dead: https://www.youtube.com/watch?v=Yugez8f6O0k Must Watch Episodes

Episode 263 - Andrew & Sean sit down to discuss essential e-commerce and Shopify strategy that you need to know about if you are starting from ground 0.  Must Watch Episodes

Episode 262 - Andrew, Sean and Donnie discuss how your crowdfunding business should build community from lessons learned from the 1948 film classic 'It's A Wonderful Life'. Must Watch Episodes

Episode 261 - Andrew sits down with Cody Miller & Ira Fay to discuss the development of the massive open world board game Arydia. Must Watch Episodes

Episode 260 of the Crowdfunding Nerds Podcast. Marketing advice you have heard before and need to hear again! Thank you to our sponsors. https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! https://store.tabletone.app/ - TableTone is your ultimate tabletop audio gaming tool that uses studio recorded soundscapes from real musicians and sound engineers.  Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive  We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at https://crowdfundingnerds.com/ and join our bustling community on Facebook: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!

Ever wondered how to elevate your podcast game and marketing strategy? In Episode 259 of the Crowdfunding Nerds, your hosts Andrew and Sean take you behind the scenes as they embark on a journey to upgrade both the audio and video quality of their show. Why is authenticity the secret sauce in marketing, and how can a simple AI-generated ad go hilariously wrong? We dive into these questions and more! Discover the importance of having a guiding principle, or "lonely mountain," to navigate through the ever-evolving marketing landscape. Learn why building an email list is more reliable than solely depending on Kickstarter followers, and explore the potential pitfalls of the $1 VIP pledge strategy. Join us as we chat about the power of diverse guest perspectives and the continuous learning needed to thrive in the crowdfunding world. Whether you're a seasoned creator or just getting started, this episode is packed with insights to boost your marketing game.   Links to Check Out: Table Tone App: https://www.tabletone.app/ Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Are you ready to level up your post-campaign sales game? In episode 258 of Crowdfunding Nerds, Sean and Andrew, dive deep into the art of manufacturing, bundling, and distribution. Ever wondered how to maximize your returns after a successful Kickstarter? We've got you covered! Sponsored by HeroTime Manufacturing, we explore how to strategically plan your manufacturing orders, using my own game, Deliverance, as a case study. Discover how accessories and add-ons can boost your average order value and why a web store is essential for offering exclusive bundles. We also unravel the complexities of Amazon distribution and how to keep your profits intact. Plus, Sean reveals how ClickFunnels can transform your checkout process with upselling magic! Tune in for insights on controlling product flow, avoiding deep discounters, and innovative marketing strategies that could revolutionize your game sales. Don't miss this episode packed with actionable tips for long-term success! Links to Check Out: Table Tone App: www.tabletone.app Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!    

Ready to level up your game design and marketing strategies? In episode 255 of the Crowdfunding Nerds podcast, hosts Andrew and Sean dive deep into the art of strategy, tactics, and operations. Ever wondered how military doctrines could inspire game design? Or how a clear strategic vision can revolutionize your marketing efforts? Join us as Sean shares his intriguing research into military operations and how these concepts can transform both game development and marketing. From defining strategy as the "why" to tactics as the "way," we explore how these elements play out in chess, game design, and crowdfunding. Andrew talks about optimizing player engagement from the first move, while Sean outlines how strategic clarity can prevent marketing missteps. Whether you're a game designer or marketer, this episode is packed with insights to enhance your projects. Don't miss out on creating a well-designed product and executing a thoughtful marketing strategy!   Links to Check Out: UK Defense Doctrine 6th Edition: https://assets.publishing.service.gov.uk/media/63776f4de90e0728553b568b/UK_Defence_Doctrine_Ed6.pdf Table Tone App: https://www.tabletone.app/ Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

How do you craft a video game that hooks players and keeps them coming back for more? Dive into Episode 256 of Crowdfunding Nerds, where Andrew along with special guest Chris Cantero, unravel the magic behind addictive gameplay loops and reward systems. Chris, who has worked on iconic titles like Doom Eternal, shares insights from his latest roguelite creation, High Fructose. Imagine a thrilling mix of Fruit Ninja, Brotato, and Ghost Runner, where battling fruit-themed foes is just the beginning! We explore how meaningful choices and innovative mechanics, like High Fructose's card-based system, keep players engaged. Plus, discover the secrets of indie game marketing with stories of viral successes like Mega Bonk. Whether you're a budding developer or a gaming enthusiast, this episode is packed with tips on creating captivating games and standing out in a crowded market. Tune in for a masterclass in game design and marketing!   Links to Check Out: AsmonGold talks Megabonk: https://www.youtube.com/watch?v=vaet9XyFMOU Connect with Chris: X: https://x.com/canterochris/ Blue Sky: https://bsky.app/profile/canterochris.bsky.social Instagram: https://www.instagram.com/playchazakgames/ Tik Tok: https://www.tiktok.com/@chriscantero889 YouTube: https://www.youtube.com/@ChazakGames/videos LinkedIn: https://www.linkedin.com/in/chriscantero Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered what makes a game truly addictive? Join us on this episode of the Crowdfunding Nerds as Andrew and Sean, along with game design expert Evan Gilcrest, unravel the secret sauce behind captivating gameplay loops. From the indie darling "Megabonk" to the colossal "World of Warcraft," we explore how balancing complexity and simplicity can make or break a game's success. Discover how "Megabonk" achieved indie fame with a shoestring budget and learn how these principles can transform tabletop gaming. We dive deep into the art of scaling challenges to match player skill, ensuring that newcomers aren't overwhelmed while seasoned players stay engaged. Plus, we tackle the "gear treadmill" dilemma in lifestyle games and share how to keep your players coming back for more. Whether you're a developer or a gaming enthusiast, this episode is packed with insights to level up your understanding of game design. Tune in now!   Links to Check Out: Table Tone App: https://www.tabletone.app/ Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.Stay Nerdy!

Ever wondered why your Facebook ads aren't hitting the mark? In episode 254 of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of Meta advertising and share how to avoid costly pitfalls. Are you targeting the "lowest hanging fruit" in your marketing, or is Meta's AI leading you astray? We dive into the importance of manual control over ad settings to maximize effectiveness and prevent wasted spend. But that's not all! We also explore the critical role of playtesting and physical prototypes in game design. Discover how engaging directly with your audience can refine your game and marketing strategy. Plus, we chat about AI in content creation—how much control should you really give it? Tune in for practical advice and insights, and don't forget to check out the Crowdfunding Nerds Academy for more strategies to supercharge your crowdfunding campaigns.   Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.  Stay Nerdy!

Ever feel like your to-do list is running your life? In episode 253 of the Crowdfunding Nerds, we tackle the art of time management and the power of 'no' in business. Have you ever missed a crucial meeting because your schedule was bursting at the seams? Andrew and Sean share personal stories and strategies to help you avoid this pitfall. We dive into the first six months of SEO marketing and why they're crucial for building client trust. Discover how tech titans like Steve Jobs and Elon Musk master their priorities, and learn how you can, too, using tools like Google Tasks. Delegation, scope creep, and guarding your personal time—it's all on the table. Are you ready to reclaim your schedule and focus on what truly matters? Tune in and transform your approach to time management! Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered how game designers breathe life into immersive worlds? Or how family dynamics shape creative processes? Join us on this captivating episode of Crowdfunding Nerds as Sean and Donnie sit down with Cody Pondsmith from R. Talsorian Games to explore these very questions. Dive into Cody's fascinating journey from his early days in game design, under the tutelage of his legendary father, Mike Pondsmith, to his groundbreaking project, Shadow Scar. Discover the meticulous process behind adapting systems like Cyberpunk to fit The Witcher's fantasy realm, and gain insights into the unique challenges of working within a family business. Cody shares his two-decade-long passion project, Shadow Scar, emphasizing stealth over combat and the importance of cultural sensitivity in game design. Don't miss Cody's invitation to explore the Shadow Scar Kickstarter and learn how you can join the Crowdfunding Nerds community to fuel your own creative ventures. Tune in and level up your game design knowledge!

How does a two-time world champion in Star Trek CCG transition to a senior game designer at Fantasy Flight Games? In episode 251 of the Crowdfunding Nerds, Andrew and Donnie sit down with Caleb Grace to explore this fascinating journey. Caleb, who once battled impostor syndrome, now crafts immersive experiences for iconic IPs like Lord of the Rings and Marvel Comics. Discover how he balances game mechanics with narrative to create unforgettable player experiences. Join us as Caleb reveals the secrets behind designing modular difficulty systems in Marvel Champions and shares invaluable advice for aspiring game designers. He emphasizes the importance of passion and innovation, especially when competing against giants like Magic: The Gathering. Links to Check Out: Fantasy Flight Games Webstore: https://www.fantasyflightgames.com Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Ever wondered how the art of wordsmithing can make or break a game? In episode 250 of Crowdfunding Nerds, Andrew and Sean delve into the fascinating world of game development, unraveling the secrets behind crafting the perfect rulebook. How can you ensure your game instructions are crystal clear yet thematically rich? Why is strategic depth more crucial than complexity? Join us as we explore the power of precise language, the magic of consistent terminology, and the critical role of blind playtesting in refining your game mechanics. Discover how intuitive graphic design can elevate player experience, and learn the surprising parallels between game design and marketing. With insights from Andrew's own game, Deliverance, this episode is a treasure trove for aspiring game developers and marketers alike. Tune in for a deep dive into the nuances of creating games that captivate and campaigns that convert!   Links to Check Out: Shelfside Playtest Service - https://www.shelfside.co/consulting Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

How do you transform a fan into a true fan? What does it take to create an unforgettable gaming experience? In this episode of the Crowdfunding Nerds, Andrew Lowen, flying solo today, dives deep into the art of delivering exceptional value to both his team and fans. We kick things off by addressing some recent tech hiccups and our temporary switch to Zoom for recordings. Then, we take you on a journey to Strong Tower Con in Waukesha, Wisconsin, where we orchestrated the Deliverance Raid—an epic tabletop experience inspired by Andrew's MMORPG days in World of Warcraft. Discover how Andrew replicated the communal thrill of MMO raids and why unique, shared experiences are key to fostering a loyal fan base. We also share insights on team bonding, emphasizing the power of trust, flexibility, and support in management. Plus, learn how investing in relationships can lead to long-term loyalty. Tune in for a creative boost and explore the Crowdfunding Nerds Academy to elevate your own projects!   Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever bought a game just because it looked cool? In Episode 248 of Crowdfunding Nerds, Andrew and Sean explore the concept of "game shaped objects"—games that lure us with their aesthetics but might not see much playtime. Why do we sometimes buy games that end up as shelf trophies?    Join us as we dive into the tension between art and marketability in game design. Sean shares tales of gifting games like Codenames that become more of a conversation piece than a pastime. What does this reveal about consumer psychology and the role of aesthetics in purchasing decisions?   We also discuss the critical role of playtesting and embracing feedback to refine a game's experience. Plus, we explore how games compete not just with each other, but with all leisure activities for our attention. Tune in for insights on balancing form and substance to create games that are both captivating and commercially successful!    Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.  Stay Nerdy!

Crowdfunding Nerds Podcast episode 247 is here, and it's a rollercoaster of insights! Are GameFound's latest moves set to shake up the crowdfunding landscape? Can Kickstarter keep pace with its tech updates? Join Andrew and Sean as they dissect GameFound's acquisition of Indiegogo and what it means for creators and backers alike. Could this shift in the industry redefine marketing strategies? We also dive into the controversial world of AI in creative projects. Is AI-generated content diluting human creativity, or is it a tool we can harness for innovation? Does the rise of "AI slop" signal a return to valuing authentic, human-made art? Tune in as we explore these pressing topics, and don't forget to check out our resources from HeroTime Manufacturing and Bridge Distribution. For more insights, visit crowdfundingnerds.com. Let's nerd out together! Links to check out! Gamefound Article: https://gamefound.com/en/blog/post/gamefound-acquires-indiegogo Don't Starve to Death Kickstarter: https://www.kickstarter.com/projects/glasscannonunplugged/dont-starve-the-board-game?tab=prelaunch-updates Crowdfunding Nerds Episode 235: https://crowdfundingnerds.com/episode235/ Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ready to conquer the crowdfunding world of 2025? In Episode 246 of the Crowdfunding Nerds, Andrew and Sean unravel the secrets to overcoming backer objections in an ever-evolving landscape. Are stretch goals truly a double-edged sword? Can gameplay exclusives be more gimmick than game-changer? We dive into insights from Chris George of Room and Board, tackling these questions head-on. Join us as we share golden nuggets from managing 60 projects daily, revealing how to make your initial offer irresistible—sans the pitfalls of stretch goals. Plus, discover why building trust is more crucial than ever, especially with the rise of AI-generated content and potential scams. We also tackle the persistent challenge of shipping costs and the allure of a compelling all-in offer. Whether you're a seasoned creator or a first-time innovator, this episode is packed with practical advice to elevate your crowdfunding game. Tune in and transform your campaign strategy today!   Links to check out! The DEATH of Crowdfunding - https://www.youtube.com/watch?v=8cCfZv_5MrQ Chris George on the CFN podcast - https://crowdfundingnerds.com/episode233/ Regulus Playthrough Example - https://www.youtube.com/watch?v=rSp1kR0Z0Q8 Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered what it takes to launch a successful tabletop gaming company? In Episode 245 of the Crowdfunding Nerds podcast, Andrew and Sean are joined by Marco Pecota from Raybox Games to unravel the secrets behind a $100,000 crowdfunding campaign and the art of world-building in gaming. How do you craft a modular game that appeals to diverse budgets? Why are deluxe versions so enticing? Marco shares his fascinating journey from early industry days to a triumphant return in 2020, emphasizing the power of storytelling and cultural influences like Warhammer 40k's roots. Discover why crowdfunding platforms are indispensable for indie developers and learn the importance of nurturing your audience before launching a campaign. Whether you're a seasoned creator or just starting out, this episode is packed with insights on navigating the competitive tabletop landscape, building a game catalog, and fostering a passionate community. Tune in for a masterclass in gaming success!   Links to check out! Raybox Games - https://www.rayboxgames.com/ Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.  Stay Nerdy!

Ever wondered how sibling dynamics shape the creation of a board game? In episode 244 of the Crowdfunding Nerds podcast, we dive deep with Brian and Michael Toth of Toth Games about their journey in crafting Legends of the Arena. Join Andrew and Sean as they explore the Toth brothers' collaborative process, starting from a shared childhood love for games to the challenges of translating video game dynamics into a board game format. Discover how a shared vision, external feedback, and a "north star" guide them through conflict resolution and decision-making. We'll also delve into the practical side of game development, from art direction to task delegation, and how the brothers' partnership fuels their motivation during tough times. This episode is a treasure trove of insights on creativity, perseverance, and the power of collaboration. Tune in for an inspiring tale of bringing a creative vision to life!   Links to check out! Toth Games - https://tothgames.com/ Legends of the Arena: Knockout Brawling Board Game - https://www.kickstarter.com/projects/tothgames/legends-of-the-arena Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Ever wondered how to navigate the choppy waters of crowdfunding with finesse? In Episode 243 of Crowdfunding Nerds, Sean and Donnie are joined by Robin Stokkel, the mastermind behind the card game River Rats. Robin takes us on a riveting journey through his Kickstarter campaign, sharing the secrets behind his marketing magic and the lessons learned along the way. Why is Reddit both a goldmine and a minefield for marketers? How do you turn a simple newsletter into a powerful marketing tool? Robin spills the beans on these topics and more, revealing how he crafted content that captivated communities and leveraged platforms like Substack and Facebook ads to boost his campaign. From pre-launch strategies to post-campaign reflections, this episode is packed with insights that will empower creators to conquer their own crowdfunding quests. Tune in for a treasure trove of tips and tales that highlight the art of strategic planning and community engagement in the world of crowdfunding.    Links to check out! Marketing River Rats Kickstarter Campaign by Robin Stokkel - https://robinstokkel.com/riverrats-marketing/ River Rats - https://www.kickstarter.com/projects/stokkel/river-rats Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!