Podcasts about Backer

Episode 7 and FINALE of our NEW Gundam-inspired mecha campaign, Waltz for Eternity! This brand-new cast of characters are members of a program of mech pilots within the Cavalon Empire! Neon Odyssey, our 1,400+ page Space Opera trilogy for D&D 5.5E, is live now on Kickstarter! Become a Backer today at https://avantr.is/neon-rpg-yt  

Episode 287 - Andrew & Sean review Kickstarter backer red flags.  Must Watch Episodes

In Episode 5, “AI in surgical navigation” of the series “AI in urology: From principles to practice”, Dr. Enrico Checcucci (IT) and Dr. Pieter De Backer (BE) discuss how artificial intelligence is changing the way urological surgery is planned and performed.The episode explores how AI can assist with analysing CT and MRI imaging, automatically segment anatomical structures, and create patient-specific 3D models. The speakers explain how these digital models can support surgical planning, improve navigation during procedures and help surgeons better understand complex anatomy. They also discuss the importance of validating AI-generated models and maintaining clinical oversight.In addition, their conversation looks at future developments such as digital twins, augmented reality, and more personalised approaches to surgery. Overall, the episode provides a practical overview of how AI may enhance precision and decision-making in the operating room.For more EAU podcasts, please go to your favourite podcast app and subscribe to our podcast channel for regular updates: Apple Podcasts, Spotify, EAU YouTube channel.

Episode 6 of our NEW Gundam-inspired mecha campaign, Waltz for Eternity! This brand-new cast of characters are members of a program of mech pilots within the Cavalon Empire! Neon Odyssey, our 1,400+ page Space Opera trilogy for D&D 5.5E, is live now on Kickstarter! Become a Backer today at https://avantr.is/neon-rpg-yt  

A Backer gets a major shoutout for "pulling a Dave," retro Pizza Hut brick and mortars are coming back, "the fuck is up Denny's" makes a return, Rhodes graduated from pre-school, and a shoutout from Paige Spiranac.  Support us on Patreon and receive weekly episodes for as low $5 per month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/circlingbackpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch all of our full episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/washedmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop Washed Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.washedmedia.shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • (00:00) Fun & Easy Banter • (14:45) Shoutout to this backer • (29:15) Retro Pizza Huts • (41:45) The fuck is up Denny's • (51:50) Graduation day • (1:10:200) Paige Spiranac Support This Episode's Sponsors: - Blueprint: For a limited time only, our listeners get 20% off + free shipping at https://blueprint.bryanjohnson.com/ by using code STEAM at checkout - Squarespace: Check out ⁠https://squarespace.com/steam⁠ for a free trial, and when you're ready to launch, use OFFER CODE: STEAM to save 10% off your first purchase of a website or domain. - Poncho: Go to https://ponchooutdoors.com/STEAM for $10 off your first order and free shipping. - Lucy: Go to ⁠https://lucy.co/steam⁠ and use promo code (STEAM) to get 20% off your first order. - Warby Parker: buy one prescription pair and get 20% off any additional prescription pairs at https://warbyparker.com/steam Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of The Coffee Break, Kristie Leathermon and Sue Backer talk about the Grandparenting summit. The Coffee Break is the daily Christian talk and local events program on Hope Radio KCMI 97.1FM serving the Scottsbluff, NE area. Tune in for interviews with authors, musicians, pastors, and others in the Christian community and our local area! Visit our website: www.kcmifm.com Like us on Facebook: www.facebook.com/kcmifm

Neon Odyssey, our 1,400+ page Space Opera trilogy for D&D 5.5E, is live now on Kickstarter! Become a Backer today at https://avantr.is/neon-rpg-yt  

In Episode 4, “Large language models in urology” of the series “AI in urology: From principles to practice”, Assoc. Prof. Giovanni Cacciamani (US) and Dr. Pieter De Backer (BE) discuss the current and future role of large language models in urology.The conversation explores how large language models tools can assist with clinical documentation, education, research and communication with patients. The speakers discuss the advantages of these systems, including improved efficiency and easier access to information. They also address important limitations, such as the risk of incorrect outputs, bias and the need for human oversight.In addition, the episode highlights the importance of using these tools responsibly and understanding their capabilities and boundaries. Overall, the discussion provides a practical overview of how large language models may influence urological practice in the future.For more EAU podcasts, please go to your favourite podcast app and subscribe to our podcast channel for regular updates: Apple Podcasts, Spotify, EAU YouTube channel.

Cas Reijnders deed voor de gein een DNA-test en vervolgens veranderde alles. En niet alleen voor hemzelf. Wederik de Backer liet undercoveragenten de scènes uit hun eigen leven regisseren. 

Episode 5 of our NEW Gundam-inspired mecha campaign, Waltz for Eternity! This brand-new cast of characters are members of a program of mech pilots within the Cavalon Empire! Neon Odyssey, our 1,400+ page Space Opera trilogy for D&D 5.5E, is live now on Kickstarter! Become a Backer today at https://avantr.is/neon-rpg-yt  

In Episode 2, “AI in urology education” of the series “AI in urology: From principles to practice”, Prof. Bhaskar Somani (UK) and Dr. Pieter De Backer (BE) discuss the growing role of artificial intelligence in urological training and education.The conversation focuses on how AI can support busy clinicians by improving efficiency, saving time, and enhancing access to educational resources. The speakers highlight practical applications of AI in daily learning, including content preparation and knowledge acquisition. They also address the importance of understanding AI tools to use them effectively and responsibly in clinical practice.In addition, the discussion touches on the need for adapting training programmes to ensure future urologists are equipped with the necessary AI-related skills. Overall, the episode provides a balanced perspective on the opportunities and challenges of integrating AI into urology education.For more EAU podcasts, please go to your favourite podcast app and subscribe to our podcast channel for regular updates: Apple Podcasts, Spotify, EAU YouTube channel.

On this episode, I'm joined by children's book author Maureen Devlin, creator of the Backer & Backer series — a set of books built around one of the best questions kids ask: “How did that get here?” Each story starts with something familiar — an apple, a warm hat, a bouncy ball, a kid-made picture, even a puppy — and then goes “backer and backer” to explore the origin of everyday things in a way that's playful, clear, and genuinely educational for young readers. We talk about what inspired the series (including reading with her twin daughters), how she builds curiosity into the rhythm of a read-aloud, and why she's so intentional about mixing fun with real-world facts. We also highlight the illustrator, Nancy D. Conde, whose whimsical artwork helps make the “how it's made / where it comes from” journey feel like an adventure instead of a lesson. If you've got a curious kid (or you're raising one who asks “why?” 400 times a day), this episode is for you. The Title sequence was designed and created by Morgan Quaid. See more of Morgan's Work at: https://morganquaid.com/   Storycomic Logo designed by Gregory Giordano See more of Greg's work at: https://www.instagram.com/gregory_c_giordano_art/   Want to start your own podcast?  Click on the link to get started: https://www.podbean.com/storycomic   Follow us: Are you curious to see the video version of this interview?  It's on our website too! www.storycomic.com www.patreon.com/storycomic www.facebook.com/storycomic1 https://www.instagram.com/storycomic/ For information on being a guest or curious to learn more about Storycomic? Contact us at info@storycomic.com   Thank you to our Founders Club Patrons, Michael Winn, Higgins802, Von Allan, Stephanie Nina Pitsirilos, Marek Bennett, Donna Carr Roberts, Andrew Gronosky, Simki Kuznick, and Matt & Therese. Check out their fantastic work at: https://marekbennett.com/ https://www.hexapus-ink.com/ https://www.stephanieninapitsirilos.com/ https://www.vonallan.com/ https://higgins802.com/ https://shewstone.com/ https://www.simkikuznick.com/ Also to Michael Winn who is a member of our Founders Club!

In this episode of the IDEA Collider, host Mike Rea sits down with Marianne De Backer, CEO of Vir Biotechnology, to explore how she is leading one of biotech's most complex transformations.  After the rapid rise and decline of COVID-19 revenues tied to sotrovimab, Marianne stepped into Vir Bio in 2023 and led a bold strategic reset—refocusing the company on immuno-oncology, infectious disease, and platform-driven innovation.  The conversation dives into Vir Bio's next chapter, including its masked T-cell engager (TCE) pipeline and the PRO-XTEN® masking platform, which is designed to overcome the safety challenges of TCEs in the treatment of solid tumors by shielding therapies until they reach the tumor microenvironment.  They also discuss Vir Bio's advancing hepatitis delta program, currently in registrational Phase 3 trials, and the company's growing pipeline leveraging the synergy of its AI-driven discovery, protein engineering capabilities, and universal PRO-XTEN® masking technology.  Marianne shares what it takes to lead through a biotech downturn—from restructuring and capital discipline to rebuilding culture, integrating new teams, and positioning for long-term growth.  This episode is a deep dive into biotech turnaround strategy, next-generation cancer therapies, and leadership in times of uncertainty. Episode  Timestamps  00:00 – Introduction and Vir's transformation story  00:40 – Marianne De Backer's 30+ year pharma journey  02:42 – Vir's origins and post-COVID strategic pivot  04:42 – Taking over as CEO during a crisis  06:33 – Lessons from the biotech downturn (“biotech winter”)  08:56 – Astellas partnership and T-cell engager strategy  09:52 – ProXtend platform: masked T-cell engagers explained  13:24 – Clinical data, safety, and tumor targeting  15:32 – Integrating new teams and scientific expertise  17:38 – Expanding the pipeline (HER2, EGFR, oncology)  19:50 – Hepatitis delta program and commercialization plans  22:11 – Funding strategy and biotech market outlook  25:37 – FDA interactions and regulatory perspective  28:13 – AI in drug discovery and clinical trials (Daisy platform)  31:34 – Culture: grit, ingenuity, collaboration, authenticity  34:21 – Personal reflections and leadership mindset  35:46 – Closing thoughts  Don't forget to Like, Share, Subscribe, Rate, and Review!      Keep up with Marianne De Backer;  LinkedIn: https://www.linkedin.com/in/marianne-d-de-backer-msc-phd-mba-73403411/  Website: https://www.vir.bio/      Follow IDEA Pharma On;  Website: https://www.ideapharma.com/  LinkedIn: https://www.linkedin.com/company/idea-pharma   Listen to more fantastic podcast episodes: https://ideacollider.simplecast.com/

Kickstarter has become a key part of the author business for those who want to make more money per book, connect directly with readers, and produce beautiful editions they're proud of. In this episode, I share excerpts from interviews with Oriana Leckert, Head of Publishing at Kickstarter, Russell Nohelty, and Sacha Black, alongside my own hard-won lessons from six campaigns that have now made over $140K combined. Whether you're considering your first campaign or looking to refine your process, we cover everything from overcoming your fears to rewards, fulfilment, shipping, marketing, and why I keep coming back for more. In the intro, Writing StoryBundle; Spotify Expands Audiobook Features and Printed Books; Draft2Digital Activation and Maintenance Fees; comment by Kevin McLaughlin; and Barnes & Noble Press change to Minimum Retail Price for Printed Books; AI-Assisted Artisan Author webinars. This show is supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Joanna Penn is an award-winning New York Times and USA Today bestselling author of thrillers, dark fantasy, short stories and travel memoir under J.F. Penn and also writes non-fiction for authors and hosts The Creative Penn Podcast. What Kickstarter is and why it works differently from a normal book launch The fears that held me back for almost a decade — and whether they were justified Starting small: Why you don't need sprayed edges and special hardbacks to run a successful campaign. Creative reward ideas beyond merch: digital rewards, experiential rewards, naming rights, and bundling your backlist Common mistakes that sink campaigns: overestimating your reach, getting shipping costs wrong, and not allowing enough time Fulfilment realities, printing timelines, and reinvesting profit into future stock Marketing your campaign: pre-launch signups, content marketing, email lists, social media scheduling, and Facebook/Meta ads My update for campaign #7, Bones of the Deep: what's changed, what I'm doing differently, and how AI tools are part of my process now Why I now love Kickstarter campaigns and how the spike income model fits a sustainable creative career You can find my Kickstarter campaign for Bones of the Deep here (until 5 May, 2026) and all my previous campaigns here. Introduction Jo: In this episode, I've included excerpts from my own previous solo show about Kickstarter, as well as excerpts from interviews with Oriana Leckert, the Head of Publishing at Kickstarter; Russell Nohelty, who has done lots of successful Kickstarter campaigns and teaches direct sales; and Sacha Black, who did a six-figure campaign last year. I've also added my updates to the end of the episode filling in any last thoughts. You can listen to the full episodes here: Kickstarter for Authors with Oriana Leckert The Mindset and Business of Selling Direct with Russell Nohelty Lessons Learned and Tips from Pilgrimage, My First Kickstarter Campaign Two Different Approaches to Selling Direct with Sacha Black and Joanna Penn What is Kickstarter, and why use it instead of a normal book launch? Here's Oriana Leckert, Head of Publishing at Kickstarter — and the numbers she shares will be higher now, as the episode is from February 2025. Oriana: Kickstarter is a crowdfunding platform. We are unique in the crowdfunding landscape for a few reasons. We are only for creative projects, so you can't use Kickstarter for medical bills, investment funding, or charitable donations. Every project has to create something new to share with the world. Jo: Have you got any numbers on how big the Kickstarter industry is now with publishing, or anything you can share around that? Oriana: Yeah, I would love to. First I'll tell you Kickstarter overall by the numbers. Since our inception, there have been 273,000 projects funded, eight and a half billion — with a “b” — billion dollars pledged, from more than 24 million backers. In publishing specifically, we've had 69,000 projects launched, 3.2 million unique backers, and over $380 million pledged to campaigns. I have lots of other stats, but a few things I'll share. The publishing category keeps growing The publishing category has grown year over year, every year since 2017, in terms of number of projects launched, number of projects successful, and the overall success rate. There has never been a dip since 2017. Another stat I really love about the publishing category: if you look at campaigns that have at least 25 backers, the overall success rate is 84%. I think that's really telling, because 25 backers is a little bit more than your mum, your best friend, the folks who are essentially obligated to support anything you do. So if you can get a little bit beyond that inner circle, your chances of succeeding on the platform are tremendously high. Backers are paying more — and waiting longer Another thing I wanted to call out — I just got some new numbers around this. The average backing amount per backer across the whole category has nearly doubled since 2020. We used to see an average backing around $40, and it's currently at $72 per backer. I think this is clearly around the trend of special and deluxe editions, but it's a great indication that backer behaviour on Kickstarter is just very different from your general book-buying public. People don't come here looking for 99-cent ebooks — the lowest bargain-basement prices. Folks are really willing to pay more because they understand this is a different kind of thing. It's not exactly a purchase. It really is supporting, bringing a strange and wonderful new thing into the world that wouldn't exist before. People are also much more forgiving about timelines. If you buy something from most online booksellers, you're expecting to have it in your hands within a couple of days. People wait months and sometimes years to get their Kickstarter rewards, and they don't mind if the creator is clear and transparent. You're also doing the work of demystifying the publishing process. Why does it take so long? Where are books printed? How long does it take them to ship via freight over the ocean? What do all these things really look like? So it's really interesting just figuring out what your backers want and will bear versus the general book-buying public out in the world. Kickstarter is not just for “desperate” authors anymore Oriana: People used to think Kickstarter was just for desperate folks who couldn't get a book deal through the traditional systems. The change has been so dramatic — people now understand that Kickstarter can be transformative for an author's career, and that it can work for traditional publishing, indie publishing, hybrid publishing, all kinds of authors. Kickstarter is really about collapsing the boundaries between a writer and their readers, a publisher and their fan base, any creative person and their audience. And there are so many benefits to doing that. You get to really thrill your backers with new and exciting rewards. You get to turn what can be a standard book release into a moment. You get to build your brand, your profile, get press, test out ambitious projects. You get to understand so much more about your audience and what they want and how you can give it to them. It's been really marvellous seeing the great success that people can have on our platform and outside of it. Why do a Kickstarter campaign? Jo: Why Kickstarter and not a usual book launch? Benefits for backers If you back a Kickstarter, you get special editions, bonus content, interesting merchandise, bundles, digital specials, print specials, early access. All of them pretty much are really cool books from creators you either already love or those you've never heard of, because you just want to see their cool stuff. I've started buying books from people I have never heard of because I think their books are really cool. Once you start supporting campaigns on Kickstarter, the algorithm will recommend campaigns for you. It's essentially a different way of shopping for great books and other products, and it's just another part of my ecosystem for how I shop. It's a form of direct sales, so you also have a closer connection with the creator. You can message them, for example, and they get it — rather than buying through an online retailer or bookstore. Benefits for creators In terms of benefits for creators, you get to know people in a more personal way through the campaign, messaging with people and connecting more than you would when selling through a retailer, when you don't know who is buying your books. As an author, you can make more money more quickly and retain a higher percentage of the royalties, rather than wait months or years to get paid and have a large percentage taken out by everyone down the chain — publishers, platforms, distributors, and retailers. Brandon Sanderson's $41 million Kickstarter was clearly the pinnacle of what can be achieved, but many authors are happy making a few thousand for their book project upfront and use campaigns multiple times during the year. Kickstarter takes 5% for their fee, although of course you have to factor in the cost of production and marketing. But even then, I make more profit on my book sales through selling ebooks and audiobooks direct, and also printing with BookVault, than I do with KDP Print or IngramSpark print on demand. Higher average order and faster payment Another way you make more money is that the average order per customer is higher with Kickstarter than sales on the usual stores. The average order on my campaign was £37.24 — that's around $45 US — which is at least four times higher than I might have made selling Pilgrimage in the usual way on the major retailers. You get paid two weeks after the campaign finishes, so the money is in your bank account much faster than if you sell on retailers. In terms of cash flow, make sure you time your campaign so you get the money before you have to pay for printing, shipping, and other significant bills. Spike income vs monthly income There are many creators who now make Kickstarter the core of their business. It's a spike income model rather than a monthly income, which most indie authors are used to. The monthly income model is fantastic — I love getting money every month — but it also has the effect of making indie authors behave as if this is a normal job: work every month, get paid every month, put out another book so you get paid in another few months' time. With the Kickstarter model, you can get a bigger chunk of money in one go, so you could potentially move to a big launch and then take more time off before ramping up to the next launch months later. And amusingly, this sounds a bit more like traditional publishing. It's just that as an indie author, when you get that amount of money, it's much bigger. So that kind of launch tempo is an attractive prospect if you think about it: if I just get this big spike of money even once a year, that's really cool. And then of course you can sell it later. What are some of the fears that might stop you? Jo: I held back from doing a Kickstarter for years — almost a decade, in fact — where I backed campaigns and resisted doing a campaign for my own books. Here are some of my fears. Prepare to face your fears Jo: This entire experience thrust me out of my comfort zone and into a new way of creating, launching, and connecting with readers. Pilgrimage is my first memoir, my first special hardback with colour photos, and my first Kickstarter crowdfunding campaign. So I had a lot to learn. The book is very personal and I bare my soul about some dark times, so that was terrifying in itself, let alone trying a new product edition and publishing platform. On the evening I clicked the launch button — and yes, you have to actually click an actual launch button — my heart was hammering out of my chest. I have not felt that nervous since probably the first time publishing on Amazon. I was afraid of failure. I was afraid of being embarrassed if my campaign didn't fund. I wrote a book on marketing — how to market a book — so I would be mortified if I had not funded. In fact, I even changed my target from £5,000 to £1,000 the night before, as I was so terrified it wouldn't fund. I was afraid of getting something terribly wrong and ending up out of pocket through issues with printing and shipping. I was afraid of letting backers down by promising something I might not be able to deliver. I was afraid I had overcommitted myself to a whole load of work I might even resent doing. I am a one-person business, and although I work with freelancers, I still do pretty much everything myself. I am a control freak — you might have noticed. So yes, there was a lot of apprehension and fear. You don't have to go huge Another fear might be the fear of failure — that you'll put up a campaign and no one will buy from you. But one answer is just to do a modest campaign. You don't have to do special hardbacks or merchandise. As Russell says: Russell: Somehow all of the teaching that we have given over the last two years has been executed in a way that makes it seem like you have to do this enormous campaign with sprayed edges and big, beautiful hardcovers and interior illustrations and vellum and all of that stuff. And I want to say first: that is absolutely not true. You don't have to do any of those things. If you look at two of the last three campaigns I've done, all I was offering was paperback books and ebooks, and then audio commentary for one of the campaigns. You can do a Kickstarter — and I often will tell people, especially if they're not an already successful author — do a campaign that is small and easy to get data on before you do something big. The direct connection is actually the point Jo: One of my resistances to this was a sort of, “Oh, I'm actually going to have to do a more higher-touch thing.” But as you say, the reframe is: oh my goodness, this is amazing, because I actually do get to connect with people. Just yesterday I sent a signed book — Pilgrimage, which I did my last Kickstarter on — and this guy was like, “I bought it for myself. Can you sign it to me, because I'm going to do the Camino in a wheelchair?” And I was just so touched. Emailing him back, I just felt, oh my goodness, I'm having a connection with this person that if they'd just bought a book on Amazon, I would not have had. So now it's almost like — it's this totally different view of my business, which is that direct-first means a much more personal way. It really is like we're in that thousand true fans moment that we first talked about 20 years ago. Were my fears realised? Jo: Just to recap, I was afraid of failure and embarrassment if I failed to fund, of getting something wrong and being out of pocket, of letting backers down, and of overcommitting myself and resenting the workload. Really, the only thing that happened was overcommitment and a lot more work than I expected. But the time I put in was also likely the reason for the campaign's success and the reason that the other things didn't happen. I had to learn a new platform and a new approach to publishing and book marketing, so it was kind of a mini degree at the same time. So yes, I will do another Kickstarter — but only for special projects that are suited to this kind of intensive campaign. Tips for campaigns In this section, Oriana shares her thoughts on rewards, and then I'll go into some more of my tips. Thinking beyond merch Oriana: The rewards are really at the heart of the Kickstarter proposition and what makes this kind of fundraising so interesting and thrilling. Basically, your process is you're inviting people on a creative journey. You're saying, “I'm going to make this cool thing. I want your support, and in exchange, you're going to get stuff, you're going to get to be part of my process.” Obviously your main reward is going to be your book, or your series, or if you're a publishing company, your season — whatever it is. That's your main tier. Then you're going to build everything else out above and below that. A lot of people think rewards means swag and merch. Which is fine, but merch can add a lot to your production costs. It's causing you to learn how to produce all kinds of things that maybe you've never done before. So that's not the only way to do it. If you're going to do some merch, I think it's nice to come up with some custom items that feel really related to the work that you're doing. If you've got a romance novel with a pivotal scene on the beach, maybe you'd make some candles that smell like the ocean. Maybe you do some kind of handkerchief that's printed with the pattern of the dress your heroine is wearing. Digital and experiential rewards Oriana: But you can really think beyond merch into digital rewards and experiential rewards. There are a lot of parts of the writing process that can be pulled out and packaged as rewards — things like notes from the field, outtakes, deleted scenes. I've had people write bloopers, as if it were a comedy movie, added new scenes or novellas, other pieces from different works that you've done. Certainly your backlist and other books you've written can all be included. We've seen people do tours of the writer's studio, things like that. Also think about what skills you have in addition to your writing. Perhaps you're excellent at marketing or social media or poetry — you can offer webinars on those sorts of things. Other kinds of ways that people can experience your creative practice. High-end and naming rewards Oriana: Then you can get into high-end, one-off, crazy rewards. One whole section of rewards I love is naming rights. We've seen all kinds — “We'll name the dragon after your dog, or after your mother-in-law. We'll name the hero after your son.” There's a LitRPG novelist named Matt Dinniman who does this really well. He writes these big-cast novels — there are dungeons, and you're in an intergalactic reality TV show with hundreds of characters. In his last campaign, for $666 he would kill you off in his next book, and for $777 he'd let you live and write a whole scene around you personally. You can also do book release parties. You can do book clubs. If you're writing children's books, you can do colouring pages or supplemental material for teachers or other educators. The sky is really the limit, and it is based on your creativity and the things that both you can make and that your audience wants. This is another opportunity — talk to them. Ask them: if I'm going to do a piece of swag, would you rather have an enamel pin or a makeup bag? If I'm going to do alternate covers, would you like the blue cover or the red cover? See what your people are interested in, and then figure out whether it's possible for you to deliver it to them. Learn about the platform from experts Jo: I've been publishing and selling books through online retailers, as well as my own store, since 2008. I know what I'm doing, but I still had a lot to learn. With Kickstarter, it's essentially a completely different ecosystem, with different rules and a different audience, so you have to learn the ropes. Even if you're super successful in other places, you might crash and burn on Kickstarter unless you understand how it works and change your approach accordingly. Start backing campaigns Jo: See how it feels to back Kickstarter campaigns and discover what draws you in as a reader and a fan of specific things. You might find projects you love outside of books — there's plenty of other projects outside of books. You can browse the publishing category to find new books, and also use the search to find things you might like. In this way, you can support fellow creators and learn how the Kickstarter site works for discoverability and marketing. Make sure you go through the Kickstarter.com resources — they have a creator pack which will give you direction on the campaign. Also, their terms of use are really important to read, as there are some assumptions you'll have because you've published on another platform that are incorrect. So do not assume you know what you're doing if this is your first campaign. Ask for feedback before launch Jo: Once you have a draft of your campaign, ask specific people to review it before it launches. You can share a preview prior to launch and get feedback on your page. This helps you refine your story and the rewards, answer any questions before the campaign goes live, and it can also help pique the interest of your audience. I asked specific people who had done Kickstarter campaigns for help at different stages of the process, and this was really useful too. Review common mistakes from other campaigns Jo: If you examine how others made mistakes, you can learn from them. The most common seem to be: Not finishing the book before the campaign Getting the financials wrong for production, shipping, and any other rewards. I know some authors who have ended up breaking even, or sometimes even out of pocket from campaigns. Don't do that. Not making the most of the story sales page and not including everything necessary, so backers don't understand and don't want to support the campaign — essentially, not being clear enough Setting unrealistic goals, like expecting to make six figures on a first campaign Not allowing enough time for everything Not seeking feedback from people who have done it before Not marketing the campaign enough Overpromising and under-delivering Poor communication with backers about the status of rewards Set aside more time than you think you need Jo: The campaign ended up being far more significant than I expected in terms of workload and time to complete. Everyone told me that beforehand, but it was still a surprise. It took time to prepare the multiple editions for the rewards. I usually produce an ebook, paperback, and a large print edition, and I narrate my own nonfiction audiobooks. But for this Kickstarter, I also wanted to do this special hardback with colour photos, a flyleaf cover and silver foil. I wanted to create a special print product I could be proud of. I'm proud of all my books in terms of the content, but the usual paperback print-on-demand books are more about the content than the true beauty of the product. For Pilgrimage: A Book of My Heart, I wanted a special edition, so I worked with Jane on the design, going through my photos from the various pilgrimages to find those that resonated with the content — for example, the cadaver tomb at Canterbury, and my Compostela from the Camino de Santiago. Once we finished, I had that proof copy rushed so we could turn around everything. And I love, love, love the hardback. It has a silken-finish cover and it feels lovely and weighty. The pictures came out well, as the paper is of a higher quality and weight to allow for colour printing. Overall, I am incredibly proud of the finished product. I even sent a copy to my mother-in-law, which I have never done before. And yes, she thinks it's good. I definitely should have allowed more time, as I spent most of the Christmas and New Year period working on the book, recording and editing the audiobook, and preparing for the campaign. I also didn't have time to prepare, record, edit, and produce the Writing Setting and Sense of Place course until after the campaign, and it was really hard to find the energy to do this afterwards. Building the campaign page Jo: It took time to build the Kickstarter campaign page, create the video, and incorporate feedback. Most authors don't write sales pages anymore. Sure, we write a sales description for the book page on the retailers, but we don't often do a whole page for multiple editions. On Kickstarter, you are basically writing a sales page for your campaign, which they call a “story.” Some of your existing audience might just click through and back the campaign without reading it, but most backers will check out the details to find answers to any questions they have. It is a very long page, and you also need a video — or you don't need one, but it's highly recommended. It's best to record the video at the last stage when everything else is done. You can still see my Kickstarter video on my campaign page, so I won't go through everything in detail. But the key aspects are: Who the campaign is aimed at Why the campaign is important to me and the book What products are available Pictures of everything — the page should be really visual — and I included the images in the video as well Sample chapters and sample audio Specifications, with weight, pages, listening time, table of contents About me, the author Stretch goals Add-ons Any questions, risks, and challenges So it's pretty long. Then the reward levels have to be set up carefully for each pledge level with shipping costs, and specific details about what's included. Eventually, I felt like my page had way too much information, but since I didn't really get many backer questions, I guess it did what it was supposed to do. I rewrote and edited that page so many times — adding and changing the order of things, responding to feedback, switching things around. But hopefully I can use that as a template for other campaigns. Marketing takes time too Jo: It took time to prepare the marketing for the campaign. I'm pretty low-key for most launches these days — I publish a book, send a few emails to my lists, announce it on the podcast, do a little social media, update my websites, and move on to the next book. So this was probably my biggest effort in terms of a launch since my first novel back in 2011. I only had a two-week campaign, so I needed to make the most of that window. I'm going to detail the marketing in a separate section, but it took a lot of time to prepare the various things and execute them, as well as keep the energy up for promotion during the campaign. Two weeks was definitely the longest I would want to do — I was really over it by the end. Delivering stretch rewards Jo: It took more time to create and deliver the extra stretch rewards I promised. Since I had pretty low expectations of funding, I set my first stretch goal at £10,000 for “Lessons Learned from Writing a Travel Memoir.” When I promised it, I thought it might be a few pages of tips, and I didn't even think we would get there. But I'm incapable of delivering something that is half done. So when we did hit £10,000, I wrote essentially a short book on the topic, which I then formatted as an ebook and recorded as an audiobook. I'm actually going to turn that into a proper book at some point, so the content will get reused. But that definitely took more time than I expected, because I hadn't prepared it in advance. The backer spreadsheet and fulfilment Jo: It took time to figure out the backer spreadsheet and check all the fulfilment details. Once you finish your campaign, you send out surveys for mailing addresses and to fulfil rewards. I also needed to turn the backer report into a printing order for BookVault, and that was nerve-wracking. The spreadsheets were different formats, and then we spot-checked the orders to make sure people got the right books based on their orders. I was petrified that some people might get the wrong book, and I checked and checked and checked — both on the spreadsheet, and then once the orders were loaded, I checked BookVault as well. I was worried I'd have to resend the right book, which would end up with me out of pocket because they'd have to do double printing and shipping. But thankfully, all the checking made everything good, and I haven't heard from anyone who got the wrong book. Following up with backers Jo: It took time to follow up on failed payments and address issues. Most backers were easy to deal with — they received the updates and Kickstarter emails, they filled in the surveys, and I didn't have any problems. But there were problems with about 5% of backers, most of which were not their fault. There were failed payments when banks thought Kickstarter might be fraud. There were missed emails because of issues with deliverability, so backers didn't receive the rewards, or they didn't fill in the survey and return their address, which meant I couldn't do the order with BookVault — I had to do it later or manually. I had to follow up with every single one of these, some of them multiple times, and I slowly reduced my list of outstanding backers. A tip: If you back a Kickstarter campaign, please log on to Kickstarter a few weeks after the campaign has finished and check for updates. It's possible that you're not receiving the emails from Kickstarter, and the creator may need details from you in order to fulfil your pledge. Tax implications Jo: It took time to figure out the tax implications. This is not legal or financial advice, and your taxes will vary by jurisdiction. Please ask your accountant how you need to treat Kickstarter or any other book-related income. Wherever you are in the world, you will need to pay tax on the income, because we all have income tax, but the complicating factor is whether you also need to consider sales tax. And this definitely differs by jurisdiction. I went to my accountant, who said we should handle it as per any other book sales. I followed my accountant's advice, which treats backers the same way as my customers who buy on Shopify. Ask a professional in your jurisdiction about taxes and finances, even if you are in the UK. I cannot answer any questions. I'm not an accountant. Closing the loop Jo: I haven't had much time to do anything else, as I felt like I couldn't start anything new until everything in the campaign was finished. As soon as the campaign window closed, I felt like I had an open loop in my brain. I desperately wanted to close it in order to say the project was done. I have now delivered all the book and course rewards, and these lessons learned are really the last part of it. I've talked before about the different kinds of energy you need as an author — starting energy, pushing-through energy, and finishing energy. Once the campaign was funded, my finishing energy kicked in and I was driven to get everything finished as soon as possible. I sent the digital rewards out within a few days of the campaign closing, and also shipped the unsigned books, ordered the print books, then went and signed them, and then recorded the course. It has been my primary focus for the last few months, and I haven't been able to do much else except the podcast, which is my weekly commitment to you. Once again, I should have blocked out the time. Bonus tip: Don't plan an international speaking and book research trip during the campaign. International shipping and fulfilment Jo: Be careful with international shipping and fulfilment of signed books or products. Shipping costs can sink your campaign if you get them wrong, so be very careful with this area. I have sold books in 175 countries, and this podcast has a listenership in 228 countries, so I really wanted to have a completely international campaign. I wanted to ship Pilgrimage in any format to any country. Originally I thought I would just charge a bit extra for the book and include shipping. But once I set the book editions up at BookVault and I had the weight and dimensions sorted, I started checking the shipping costs to different countries. For example, we lived in New Zealand for seven years — my husband is a New Zealander, so we go back — so I definitely had to sell in New Zealand. And of course the shipping to New Zealand is very, very different to the US, for example. It is crazy how much shipping costs vary. I discovered I couldn't just assume it would all wash out and I'd end up making a profit somehow. I had to be a lot more careful with the calculations. So I focused on my biggest markets, which in terms of my book sales are the US, UK, European Union, Canada, Australia, New Zealand, and South Africa. I added a note on the campaign to say I would add any other country for print shipping if people contacted me. As it turned out, no one asked for any other countries, so that was the best way to go in the end. If you're in a country where the shipping is outrageous — if you're willing to pay for the shipping, then that's absolutely fine. It's just that for the campaign, I had to focus. When the unexpected happens Jo: Of course, you can try to prepare for everything and then something unexpected and out of your control happens. A big spanner in the works for my campaign was the Russian hack, which took down the UK Royal Mail just before my launch. If you're not in the UK, you wouldn't have heard about this, because in some ways it's a very small issue — but it basically took down Royal Mail and a lot of shipping went into flux. It specifically hit the international side, and other shipping firms ramped up to take the slack. But it made planning for the launch difficult, as the prices were shifting and I didn't know how delivery was going to work. Even for posting in the UK it was hard, because the mail offices were getting backed up. Once again, I'm grateful for BookVault's adaptability, because I could check different addresses and shipping prices even as things changed, and they added new providers for shipping. About 95% of my shipping ended up being within an acceptable range of what I charged. So do your research, weigh and measure your items so you can get exact quotes for each. Check what kind of packaging you need. If you're doing your own shipping, you have to actually type in the shipping costs per reward and per country — it's a lot of manual setup to get it right. But this is critical, so check and double-check — and in fact, I triple- and quadruple-checked, then went to sleep, and then the next day checked again. Having spent 13 years as an IT consultant prior to this career as an author, I will always remember and have learned from the fact that something just might not be working, and then literally if you just go away, go to bed, come back the next day, it'll probably just be working. Sometimes it actually works. So yes, I did that, and every time I checked, pretty much I found something I'd typed in that didn't quite match, because you also have to retype — if you include all the books in the add-ons, you have to type it again. I didn't stop checking until the day before the launch, and then it was right. I was happy, and everything seemed to be fine. Shipping is always a moving target Jo: Revisiting this section made me laugh, because as I record this, in the week before I launch Bones of the Deep, international shipping is disrupted again — by the war in Iran, and the Strait of Hormuz being closed, which is affecting fuel prices. This underscores yet again how important it is to check your shipping. Of course, you can add shipping on later — Kickstarter allows this, as does BackerKit and other services. But as a backer, a customer of people on the platform, I hate being asked to pay shipping later. And since I hate that myself, I don't want other people to feel the same way. So just add a little buffer in, as asking people to pay an extra dollar in their pledge is not that big a deal, but you being out of pocket for every book shipped may well be. Sacha Black on pre-launch and fulfilment In an interview I did with Sacha Black, who writes as Ruby Roe, in December 2025, we talked about her issues with fulfilment. Sacha does a lot of complex printing, shipping, and custom book boxes and more. Her last campaign made over six figures, but of course it had its challenges. Here's Sacha with some of her tips, and then Oriana to close out this section with some other mistakes. Sacha: The first thing is — even before you start your Kickstarter — the pre-launch followers are critical. A lot of people think, “Well…” I guess there's a lot of loud noise about all these big numbers about how much people can make on Kickstarter, but actually a lot of it is driven by you, the author, pushing your audience to Kickstarter. You need more pre-launch followers than you think you do. Lots of people don't put enough impetus on the marketing beforehand. Almost all of our Kickstarter marketing is beforehand, because we drive so many people to that follow button. The other thing we do is early-bird pricing. We get the majority of our income on a campaign on day one. I think it was something wild, like 80% this time was on day one, so that's really important. Fulfilment takes longer than you think Sacha: The second thing is, it takes so, so very much longer than you think it does to fulfil a campaign, and you must factor in that cost. Because if it's not you fulfilling, you're paying somebody else to fulfil it. And if it is you fulfilling it, you must account for your own time in the pricing of your campaign. The other thing is that the amount of time it takes to fulfil is directly proportionate to the size of the campaign. So you do have to think about that. The other lesson we have learned is that overseas printing will drag your timelines out far longer than you think. So whatever you think it's going to take you to fulfil — add several months more onto that, and put that information in your campaign. Reinvesting profit and exclusive rewards Sacha: The last thing — if you have some profit in the Kickstarter, because not all Kickstarters are actually massively profitable. They either don't account enough for shipping, or they don't account enough in the pricing. Thankfully, ours have been profitable, but we've actually reinvested that profit back into buying more stock and more merchandise, which not everybody would want to do if they don't have a warehouse. However, we do have one. We are stockpiling merchandise and books so that we can do mystery boxes later on down the line. It's probably a year away, but we are buying extra of everything so that we have that in the warehouse. So it depends on what you want to do with your profit. For us, it was all about buying more books, basically. The other thing to think about is: what is it that you're doing that's exclusive to Kickstarter? Because you will get backers on Kickstarter who want that quirky, unique thing that they're not going to be able to get anywhere else. But what about you? You've done more Kickstarters than me — what do you think is the biggest lesson you've learned? Tiers, bundles, and AI for planning rewards Jo: Well, I think all of mine together add up to the one you just did. Although I will comment — you said something like £75 per pre-launch backer. That is obviously dependent on your tiers for the rewards, so most authors won't have that amount. My average order value, which I know is slightly different, but I don't offer things like book boxes as you have — so a lot of it will depend on the tiers. Some people will do a Kickstarter just with an ebook — just with one ebook and maybe a bundle of ebooks — so you're never going to make it up to that kind of value. So this is important too: have a look at what people offer on their different levels of Kickstarter. In fact, here's my AI tip for the day. What you can do — what I did with my Buried and the Drowned campaign recently — is, you know, I'm happy uploading my book. I uploaded it to ChatGPT and said, “Tell me, what are some ideas for the different reward tiers that I can do on Kickstarter?” And it will give you some ideas for what you can do, what kind of bundles you might want to do. So bundling your backlist is another thing you can do — as upsells, or you can just do it like I did for Blood Vintage, where I did a horror bundle of four standalone horror books in one of the upper tiers. Bundling is a good way to do it, and also upselling your backlist is a really good way to up things. And also, if you do it digitally — for ebooks and audiobooks — there's a lot less time in fulfilment. Oriana on the biggest mistakes Jo: What are some of the top mistakes you see that mean the campaign doesn't fund, or there are other issues? Oriana: Totally. I mean, the biggest mistake I think authors make — or any creator — is overestimating their ability to reach their crowd. Making sure that your ambition matches your reach is the number one most important thing to come close to guaranteeing that you will be successful. If you're an emerging writer and you're still building your audience and you don't have that many followers or subscribers out in the world, you should not try to fund a multi-volume leather-bound omnibus. Do a real honest assessment of who's in your crowd, how to find them, what percentage of them are likely to support what you're doing, and then find a project that feels realistic based on those numbers. That's really the biggest thing, conceptually. Building a strong project page Oriana: As far as tips for a project page — again, back campaigns and look at what other people are doing. A project page can be either as simple or as complicated as you want to make it. You definitely want to talk about the book: what is in it, what you're writing. Do a trope card if you want — we're seeing those all over the site. Say what kind of book it is, and the specs: page count, trim size, cover design. Obviously if you're doing a special edition, exactly what sorts of bells and whistles, with a prototype if you can. But you can be really expansive from there. What are your inspirations? Who are your collaborators? What brought you to this work? What are some of the things that make you excited about your writing practice, your timeline, your budget? What made you choose these rewards and how you're going to produce them? All those sorts of things will make backers feel both more trusting that you will do the things you're promising, and just more excited to be part of your journey. Marketing your Kickstarter campaign Let's talk about marketing. First, a snippet from Oriana, and then I'll share specifics around marketing tips — many of which are useful if you're launching in any other way. Kickstarter's algorithm rewards attention Oriana: Being on Kickstarter will help you grow your audience, but it's definitely not everything. You really do need to bring your people first. Our algorithm works on attention, so any project that's getting clicks, getting backings, getting comments — our algorithm says, “Oh, people want to look at this. We will expose it to more and more people.” That means raising it up in search results, slotting it into various of the macros and carousels around the site. Our recommendation engine powers recommended projects on the top of campaigns and at the bottom of emails. We are doing a lot to make sure that projects are being surfaced to folks who want to see them. Talk about the book while you're writing it Jo: Talk and share about the book while you're writing it, even though you might not know what it will turn into. I always share my book research and projects in progress, so this was nothing new. But Pilgrimage was years in the making, so I had years of sharing aspects of it. I've shared pictures from every pilgrimage walk on Instagram at @jfpennauthor and Facebook at J.F. Penn Author, and sometimes Facebook The Creative Penn. I've talked on this podcast about each walk, and I've done solo episodes and blog posts about each on my Books and Travel podcast and blog. I also did a poll and shared my book cover design process, and then I did an article on why I ignored target-reader feedback in the end. All this meant that many in my community — including you listening — became aware of my solo walking and also my ecclesiastical interest, my architecture interest, and you enjoyed my photos along the way if you follow me on social media. So when I announced the launch, it was the culmination of years of build-up. Use the pre-launch page early Jo: Set up the Kickstarter pre-launch page as early as possible, and keep promoting it. You can launch a pre-launch page once Kickstarter has approved your project, and you don't have to have finished everything to make it available — just complete the personal and business setup, and fill in enough detail so they can verify your identity and judge the campaign to be real and within the guidelines, and not a scam or spam campaign. I started to promote my pre-launch page, and by the time we went live, I had people signed up on launch. Those people get an email from Kickstarter. Those people were responsible for my campaign funding within the first few minutes, and then taking it to 5x the target within the first 24 hours. Then I started to email my lists, and all of this type of thing. But it was those pre-launch signups that really kick-started — see what I did there? — the whole thing. The benefit of using Kickstarter for multiple projects is that previous backers are notified of your new project. This compounds the effect over time, and is why those who use Kickstarter successfully do multiple campaigns. Kickstarter SEO and on-platform marketing Jo: Kickstarter has its own ecosystem. There's a discovery algorithm that can help you find projects you might like as a backer, and there are different ways to search, but only certain aspects appear in the search. So your title, subtitle, and your header image need to be optimised so people can find you. Your story sales page needs to be clear, with a compelling pitch. People also have to want your rewards, so marketing has to be baked into the products you're offering and who you're trying to attract. Your video doesn't need to be a professional-level product, but it does need to connect with potential backers, so take the time to make a good one. If you've never made a video before, you will need time to upskill. Kickstarter also has social media. Use #KickstarterReads and tag @KickstarterReads. If your project funds quickly and has a good trajectory, you might get picked for the “Projects We Love” badge, which also gives you better discoverability. I got that pretty fast. You can also tag Kickstarter on social media and inform them of your campaign. Content marketing Jo: Content marketing is offering something useful or interesting or inspiring or funny or entertaining for free, in order to attract your target market so they buy your book. This might be an article or blog post, video, audio, podcast, social media, whatever. For fiction, it's usually a free book or a short story or other free examples of your writing that draw people in. Content marketing is my favourite form of marketing, as it is about attraction, not interruption. It also involves creating something in the world that lasts over time, as opposed to an ephemeral spike ad or a social media post that quickly disappears. Each has its place, of course, and I use them all. This podcast is content marketing, although it now also provides direct revenue in the form of corporate advertising and Patreon support. Thank you, patrons and advertisers — and I consider this to be part of my creative body of work. My Books and Travel podcast is also content marketing. Guest appearances for the launch Jo: For this launch, I did content marketing on my own sites and shows, as well as other people's, which I arranged and recorded in advance. I've also mentioned the campaign in the introduction to every one of these shows leading up to the launch and during the launch. I was on some podcasts: Sacred Steps with Kevin Donahue, Wish I'd Known Then… For Writers with Sara Rosett and Jami Albright, Travel Writing World with Jeremy Bassetti, and Into the Woods with Holly Worton. I also did several of my own. I did one on this feed. I did another on the Books and Travel feed. I also included two chapters from the audiobook on the Books and Travel podcast. All of these took time to prepare and produce, but each is a chance for another person to hear about the book. Plus, they're evergreen, and Pilgrimage is available for everyone to buy now, so I can point people at Pilgrimage on other stores. Use a redirection URL Jo: For all my marketing, I used JFPenn.com/pilgrimage, which I can redirect using the Pretty Links plugin on WordPress and point to wherever I want it to go. Before the launch, it went to the pre-launch page; then the campaign itself; and now it goes to the book page. Once I build a special landing page, it will go there. Depending on where you're listening will depend on where it goes, but that's JFPenn.com/pilgrimage. The URL needs to be easy to say out loud for use in podcast interviews and audio-first media. Email your list multiple times Jo: Some things change in book marketing — like the emergence of new platforms like TikTok — but one thing has stayed the same for decades: if you have an email list, you can always sell books. Your email list consists of people who have opted in to hear from you, so you can email them about normal launches as well as your Kickstarter campaign. I have two email lists: one for The Creative Penn around writing, and the other around J.F. Penn for my fiction. I emailed both lists multiple times at different times in the campaign. I use ConvertKit for my email, but there are other options for authors. Use referral links for tracking Jo: Use specific referral links for different aspects of the campaign for tracking returns. Kickstarter allows you to create different tracking links so you can link revenue to specific marketing events. For example, I used one link for my Creative Penn email list, another for my J.F. Penn email list, and yet another for my Facebook advertising. You can also add the Meta pixel and Google Analytics code to the campaign, which can also help with figuring out advertising. And if you don't know what those are, don't worry — you don't have to use them. Book images and social media Jo: I initially mocked up the book using cover images on MockupShots.com, and then resized them in Canva in order to create social media images. I later did a book photo shoot with the hardback in different places to give me more marketing assets to play with — all of which I will use over time as part of ongoing marketing. I prepared and scheduled social media posts to go out every day, and I did that in advance, primarily for Twitter at @thecreativepenn, my Instagram and Facebook at J.F. Penn Author, and also Facebook at The Creative Penn. It was a lot of work, but I really enjoyed it — weirdly — and I need to do more of this for my other books, especially as with Shopify, Facebook, and Instagram link directly into my store, so I can tag books. These days social commerce is a lot smoother through mobile, so someone can see an image on social, click through, and buy immediately. I also did some quotes from the book — so I did pictures, I also did quotes — and I blatantly used our cute British Shorthair cats, Cashew and Ramen, for marketing reasons. I use Buffer to schedule my social media, but there are other tools. I also asked some friends who are travel influencers to share the book, and I sent them the hardback in advance so they could review if they liked. Thanks to Sarah Baxter and Alastair Humphreys for sharing the book, and especially a big thank you to Anna McNuff, who gave birth to twins that week and still managed to share about Pilgrimage. Backer engagement and stretch goals Jo: Let's be clear — it was not natural for me to push a book every day for two weeks. I also felt awkward about engaging with backers multiple times, let alone the wider community who I was sure was sick of my book, but I did it anyway, as it was only a short campaign of two weeks. I sent four updates during the campaign to backers, some of which are visible to the public on my Kickstarter, and then I sent updates afterwards with delivery of the rewards. Although I did resist the stretch goals, as I mentioned earlier, I went with “Notes on Writing a Travel Memoir” and the backer live Q&A. I did scramble to decide on and deliver those, as I really didn't think I would need them — which is crazy. I had such low expectations of what I might achieve. But next time I would definitely plan stretch goals in advance and in more detail. Facebook advertising Jo: I did some Facebook ads for the campaign — although I should call them Meta ads, because they're also on Instagram. I primarily aimed them at my email lists and people who follow my pages, but also some wider reach using lookalike lists and walking interests. I used a tracking link, so I know that the revenue that came in through people backing it more than paid for the ads. So I would do more of this next time. Marketing things I didn't do Jo: I didn't try to get any press or traditional media attention, mainly because I would have had to approach outlets much earlier in the process. I didn't have the hardback finished until a few weeks before the campaign, rather than a few months before, which is when pitching for press is a better idea. I also didn't collaborate with other creators on Kickstarter, even though I knew other authors doing campaigns at the same time. A couple of people asked me about cross-promotion, but their campaigns were not at all related to Pilgrimage. As with all book marketing, there is only a point to cross-promotion if you target the same readers. I had intended to do some Facebook, Instagram, and YouTube Live videos, but I struggle with live videos in general — and especially when I'm tired — so I didn't go ahead with those. I might consider more of those next time. Do a survey for everyone Jo: My tip is — do a survey for everyone. As part of a campaign I previously backed, I noticed that I didn't actually need to do a survey for the digital backers, because they could just get the rewards if I emailed through Kickstarter. And sure enough, you can just email the BookFunnel links, the course discount code, etc., through the campaign. But this was a mistake. I should have done a survey for everyone. If you do a survey, you can get the real email, as some people use a cloaked email. You can also include a checkbox asking people if they want to sign up for your email list. Respecting backer data Jo: So while you do get the email addresses of everyone who backs your campaign in your backer report, you cannot just upload them to your email provider and start emailing them about your other books. Kickstarter's terms of use include the following: When you use Kickstarter, and especially if you create a successful project, you may receive information about other users, including things like their names, email addresses, and postal addresses. This information is provided for the purpose of participating in a Kickstarter project. Don't use it for other purposes and don't abuse it. This is about data protection and privacy laws. Basically, Kickstarter is the platform in this instance, and people have signed up to receive emails from Kickstarter, but not from you. All emails about the campaign go through Kickstarter, and you don't have permission to just upload that list to your own email system and start sending more emails. They have not specifically said they want that, unless they have in a survey with opt-in — which I didn't do. Of course, there are indirect ways to attract people to sign up for your list. My book Pilgrimage includes ways to hear from me further, so some backers will go on and sign up for my free thriller ebook at JFPenn.com/free, or my Author Blueprint at TheCreativePenn.com/blueprint. You can also do updates later, for example when you have a new campaign, and in this way Kickstarter acts as a different ecosystem for email. Should you consider a Kickstarter campaign for your book? Jo: To be honest — only if you consider this to be a career you want to invest in, and a platform you want to do more than one campaign with. If you just have one book or a couple of books, or you're just starting out, or you don't want to do marketing and connect with readers, then definitely don't do a Kickstarter. It is not some magic button that will make you money — like uploading to Amazon is not a magic button that will make you money. It takes time and effort to have a successful campaign. But if you do want to build a long-term author business, then selling direct should have some part to play, and Kickstarter is a great way to make more money per book and connect with readers. It's really only the beginning of the trend of authors selling direct, so don't worry — you can learn how to do this over time. Update for Bones of the Deep, my 7th campaign in April 2026 Jo: It was interesting to revisit my lessons learned and other people's tips, and really, there are only a few things that have changed. I love doing Kickstarter campaigns now Firstly, I absolutely love doing Kickstarter campaigns. I am not nervous at all anymore, and I am just so thrilled to produce gorgeous hardback editions of my books this way. I love delivering beautiful books and new stories or nonfiction to my readers. I love doing the discovery writing webinars and the coaching, and just in general, I appreciate the opportunity to publish this way. I feel like a “real author” — with beautiful hardbacks, doing a signing, getting photos and emails from readers who receive the books. Custom printing keeps expanding In terms of other changes, over the last few years since Pilgrimage, BookVault has expanded their custom printing, so now I have custom endpapers, sprayed edges, different kinds of foil, as well as the silken paper and the ribbon and photos inside. These gorgeous editions are my personal creative reason to keep doing campaigns. I love saying “I made this!” And over time, I would love to get all my backlist into special editions. A repeatable process I'm still doing similar kinds of rewards — the book in all editions — and it's all finished so it's lower stress. Even the audiobook narration is done, so I can fulfil immediately. There's just the live discovery writing webinar to do, and stretch goal Q&A and consulting sessions. I'm also doing bundles, and all my backlist gets bundled in the add-ons, so I have a repeatable process, which makes things easier. Using AI in production I'm using more AI, specifically in the images and video. I love making book images with ChatGPT and Gemini's Nano Banana, and story images with Midjourney, and I use ElevenLabs with my voice clone for audiobooks. I fill in all the details in the AI section of the Kickstarter page, so you can go have a look at that and model it as you like. Spike income, realistic expectations I still like the spike income — but to be clear, my campaigns have varied in terms of financial success, as would be expected given they are all so different. My highest was Writing the Shadow at over £36,000 ($48,000), and my lowest was The Buried and the Drowned, a short story collection, at just under £8,000 ($10,700) — not a surprise at how different they are, given the audiences. Together my campaigns have now made £105,868 (just over $140,000), which I am very happy with. And of course, that's just the beginning, as then I put the books on my stores — JFPennBooks.com and CreativePennBooks.com — and on the usual platforms. A sustainable launch rhythm I still like the project approach — the short-term campaign focus — as I am good at sustaining marketing energy for a short period, and then I can drop off again. As I discussed with Sara Rosett last week as well, it feels sustainable for my career, unlike constant social media or ads. Lower-key marketing this time around I'm putting a lot less energy into marketing in general, relying on pre-launch signups over months of build-up as I talk about my writing process on the podcast, then emailing my lists, announcing it here, and scheduling some social media. It's pretty low-key these days, and that is a happy thing. However, for this campaign, I am planning to run some Meta ads direct to the campaign page, since I have Claude Code/Cowork to help me set them up and run them and crunch the data — and that takes the strain off considerably. More campaigns to come I will definitely be doing more Kickstarter campaigns, most likely a nonfiction one next. I am so glad I was able to get over my fears and do that first one, and I hope that encourages you to consider what might be possible for you and your book. So, if you'd like to check out my campaign for Bones of the Deep — even if you don't want the book, you can always model the sales page, or check out the book trailer — it's at JFPenn.com/bones. That link will go to the Kickstarter campaign from 20 April until early May 2026, and will then redirect. The post Kickstarter Tips for Authors: Rewards, Shipping, Marketing, and Lessons Learned first appeared on The Creative Penn.

Affordability checks are back in the spotlight… but not for the reasons you'd expect.After years of debate following the UK Gambling Act Review, one of the key voices behind affordability checks is now calling for a pause on their implementation raising serious questions about whether the policy is fit for purpose.In today's episode of iGaming Daily, we break down: Why affordability checks were introduced in the first place  The latest call to pause them — and why it matters  Concerns around privacy, friction, and player experience Whether the industry's fears about the black market are becoming reality  What this means for the future of UK gambling regulation With pressure mounting from both industry stakeholders and reform advocates, is this the beginning of a major rethink?Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Luke WaltersEditor: Luke WaltersLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #GamblingNews #UKGambling #AffordabilityChecks #BettingIndustry #GamblingRegulation #iGamingDaily #SportsBetting #GamingNews #UKPolicy

durée : 00:06:34 - L'invité de 8h15 de "ici Gascogne" - Chaque jour pendant les vacances de Pâques, un gendarme landais raconte l'affaire, l'intervention qui a marqué sa carrière. Ce lundi matin, l'adjudant-chef David De Backer, enquêteur en nouvelles technologies, revient sur l'analyse de l'ordinateur d'un pédocriminel qui l'a particulièrement marqué. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

What if the real story of American education isn't test scores or culture wars, but air you can breathe, roofs that don't leak, and the invisible money pipes that decide who gets both? We sit down with David I. Backer, associate professor of education policy and author of As Public as Possible, to follow the cash from property taxes to Wall Street and back again—and to sketch a better way forward.We start with how school finance became hyperlocal. Once, statewide property taxes aimed at broad access; over time, home rule and municipal boundaries pulled control downward. That shift tied school quality to real estate markets, creating districts that can tax less and spend more next to neighbors who tax more and get less. State aid helps unevenly, federal support is thin, and court victories often stall when legislatures refuse to act. Then there's the four-trillion-dollar municipal bond market. Districts borrow for buildings, HVAC, security, and disaster repairs, paying fees and interest that quietly shape decisions about class sizes, salaries, and programs. Credit ratings become a cudgel, and information asymmetry leaves public officials outgunned by financial intermediaries.Facilities emerge as the missing protagonist. Decades of reform ignored basics like ventilation, temperature, and mold. Data shows over half of schools need significant repairs, and climate stress—from floods to heat to earthquakes—raises the stakes while schools double as community shelters. We explore how costs balloon through compliance, legal mandates, healthcare premiums, pension liabilities, and security measures, all while teachers shoulder unfunded social work. Against that backdrop, David outlines practical options: decarbonize and modernize buildings, revive low-cost public lending modeled on the Fed's pandemic facility, reform Title I allocations, and create a national investment authority to finance public goods. We dig into tax-base sharing from the Twin Cities, regional joint authorities that share both revenue and debt risk, and even pension funds underwriting school bonds to keep value in public hands.This is a map for organizing as much as policy. Cross district lines, learn how the money actually moves, and translate moral urgency into precise demands that land where decisions are made. If schools mirror society, then changing the money can change what they reflect—safer, greener, and truly public. If this conversation sparked ideas, follow David at “School Daves,” share this episode, and leave us a review so more people can find it.Send us Fan Mail Musis by Bitterlake, Used with Permission, all rights to BitterlakeSupport the showCrew:Host: C. Derick VarnIntro and Outro Music by Bitter Lake.Intro Video Design: Jason MylesArt Design: Corn and C. Derick VarnLinks and Social Media:twitter: @varnvlogblue sky: @varnvlog.bsky.socialYou can find the additional streams on YoutubeCurrent Patreon at the Sponsor Tier: Jordan Sheldon, Mark J. Matthews, Lindsay Kimbrough, RedWolf, DRV, Kenneth McKee, JY Chan, Matthew Monahan, Parzival, Adriel Mixon, Buddy Roark, Daniel Petrovic,Julian

Marilène (21) was tien toen haar leven een onverwachte wending nam. Haar moeder is doof, heeft een beperking, maar haar liefde stond nooit ter discussie. De vraag of ze voor haar dochter kon zorgen, stond dat wel. En zo werd Marilène uit huis geplaatst. Waren er achteraf bezien geen andere en betere mogelijkheden? Dit is een aflevering uit de podcastserie "Oost, West, Thuis Best". Daarin onderzoekt Marije Schuurman Hess de impact van een uithuisplaatsing voor kinderen en ouders. De serie werd gemaakt in opdracht van Stichting Het Vergeten Kind, bedoeld voor professionals. Maar dit verhaal, vinden wij van Parel, is voor iedereen. NB!! de aflevering moet 27 minuten duren, zie je een korter bestand, refresh dan even. Excuus hiervoor! Mixage Wederik de Backer. Muziek Kikkervis. Voor de andere afleveringen zoek in je podcastfeed op "Oost West, Thuis Best". Parel Radio Podcast brengt je de mooiste radioverhalen. Tijdloos en iedere twee weken een nieuwe aflevering. Host: Stef Visjager. Mailadres voor vragen en suggesties: radioparel@gmail.com

Today's sermon is from Pastor Jeff Backer from St. Dysmas Lutheran Church, the congregation behind the walls of the South Dakota State Penitentiary System.

THE WAR ON AMERICAN HONEY: IMPORTS, ADULTERATION, AND INDUSTRY COLLAPSE This eye-opening episode of Rural Route delivers a hard-hitting look at the crisis threatening America's honey industry. Broadcasting from Texas, Dusty Backer of Oliver County, North Dakota joins Trent Loos to expose a broken system where foreign honey dominates the market—flooding the U.S. with up to 500 million pounds annually while American producers struggle to sell just a fraction of that.

In this episode of VRP Rocks, Paul Stephenson is joined by acclaimed guitarist Matt Backer, a musician whose playing has appeared alongside some remarkable artists including Alice Cooper, Marcella Detroit, ABC, and many more. Matt stops by to talk about his brand new album Red Guitars, a record packed with expressive blues-rock guitar playing and great songwriting. Along the way he shares stories from his career working with some of the biggest names in music, what it's like stepping into different artists' worlds as a session guitarist, and how those experiences shaped the sound of his new record. Check out VRP Rocks Radio : The online radio station hosted by Paul himself, playing deep cuts and classic hits 24/7! Give it a try: https://live365.com/station/VRP-Rocks-Radio-a70025 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today... A $75,000 Colorado state grant will help the "North Fork Valley Creative Coalition" grow from a volunteer-led group into a more professional operation, expanding support for local artists and makers as part of the region’s broader economic transition. And later... Montrose County may be bringing back a familiar leader to steady county government after a turbulent year.Support the show: https://www.montrosepress.com/site/forms/subscription_services/See omnystudio.com/listener for privacy information.

In this session, Tyler trains creators on Kickstarter's new feature for gifting free items to backers by adding existing reward items to individual backers or filtered groups via the Backer Report, with some UI quirks requiring multiple clicks and scrolling.

A new Italian wrestler attacks his opponent with pizza dough, Barry Rigby sneaks in as Backer of the Week, Producer Micah pops into the studio with a surprise appearance, Britney got a DUI, This Weekend in Fun, and Run it Back.  Support us on Patreon and receive weekly episodes for as low $5 per month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/circlingbackpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch all of our full episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/washedmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop Washed Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.washedmedia.shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • (00:00) Fun & Easy Banter • (18:50) Luigi Primo • (30:55) Barry Rigby • (1:08:20) Britney got a DWI • (1:13:20) This Weekend in Fun • (1:22:25) Run it Back Support This Episode's Sponsors: - Rhoback: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rhoback.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code LUTES20 for 20% off your first order - BetterHelp: Our listeners get 10% off their first month at ⁠⁠⁠⁠⁠https://betterhelp.com/circling⁠⁠⁠ - Fair Harbor Clothing: Head to ⁠https://www.fairharborclothing.com/⁠ and use code CB20 for 20% OFF your full price order now through 3/31 - Ridge: Our listeners get 10% off at Ridge by using code STEAM at checkout at ⁠https://ridge.com/⁠ - Harry's: For a limited time, our listeners can get the Harry's Plus Trial Set for only $10 at ⁠https://harrys.com/STEAM Learn more about your ad choices. Visit megaphone.fm/adchoices

(3:00) FSU wins 4th straight road game in hoops. (19:30) Baseball sweeps but lineup continues to languish (31:00) Softball rolls over the weekend (34:00) Men's track wins ACC title (38:00) Thoughts on FSU LBs (48:00) WR top heavy Music: A Wilhelm Scream - Tunnel Vision Follow CumminsLifestyle on IG   Upgrade your wallet today! Get 10% Off @Ridge with code WAKEUP at https://www.Ridge.com/WAKEUP #Ridgepod Get $10 Off at BRUNT with code WAKEUP at https://www.bruntworkwear.com/WAKEUP  #Bruntpod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

(3:00) FSU wins 4th straight road game in hoops. (19:30) Baseball sweeps but lineup continues to languish (31:00) Softball rolls over the weekend (34:00) Men's track wins ACC title (38:00) Thoughts on FSU LBs (48:00) WR top heavy Music: A Wilhelm Scream - Tunnel Vision Follow CumminsLifestyle on IG   Upgrade your wallet today! Get 10% Off @Ridge with code WAKEUP at https://www.Ridge.com/WAKEUP #Ridgepod Get $10 Off at BRUNT with code WAKEUP at https://www.bruntworkwear.com/WAKEUP  #Bruntpod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Anthony interviews author Maureen Devlin, who transitioned from a lawyer to a celebrated children's literature author. They discuss how her “Let's Go Backer and Backer” series inspires curiosity, wonder, and appreciation for everyday people and things, making it a valuable resource for librarians and educators supporting young readers. Discover how her work contributes to the field of children's literature by fostering natural curiosity and respect in children. Tune in to learn insights on nurturing a love for reading amidst ongoing challenges like book bans and how librarians can use this series to engage young readers effectively.Learn more about Maureen and her work at maureendevlinauthor.comChapters00:00 Introduction and Maureen Devlin's Background01:37 The Inspiration: Kids' Endless Questions05:13 The Importance of Guided Curiosity06:31 Researching New Topics for Books09:45 Cultivating Curiosity and Respect in Children13:49 Empathy as a Natural and Cultivated Skill17:46 Upcoming Book: The Beautiful and a Bit Broken Shell19:39 Maureen's Vision as an Author

2.27 As Public as Possible Your State U w/ Max Page & Prof & Author David Backer “As Public as Possible: Radical Finance for America's Schools” Buz - The Massachusetts Government's Response To ICE Buz & Andy On Trump & USA Hockey Umass Asst Prof & Research Astronomer Jorge Zavala – Missing Link In Galaxy Evolution Art Beat: Amanda Herman Of The Umass Contemporary Arts Museum – 50 Year Anniv – w/Sally Curcio & Alana Casey

In this session, Tyler responds to a question about whether there's a reason for a seeming spike in cancelled pledges when launching projects today? It turns into a discussion about the importance of distinguishing “noise” during a live campaign from meaningful “signal.” Then we discuss ways to turn observations into comparable rates and introduces a simple DIY metric called “negative backer volatility.”

Hoffmann, Jule www.deutschlandfunkkultur.de, Studio 9

Hoffmann, Jule www.deutschlandfunkkultur.de, Studio 9

Hoffmann, Jule www.deutschlandfunkkultur.de, Studio 9

https://stonemaiergames.com/express-crowdfunding-a-backer-focused-gamechanger-from-gamefound/

Torjus har en høne å plukke med norske OL-utøvere som tar litt mye plass. Jørgen er på vei til å bli en ekte Vi-Menn «pappa». Hosted on Acast. See acast.com/privacy for more information.

Unifying a Partisan Nation Around NatureNature is Nonpartisan is a bipartisan, solutions-focused coalition working to unite Americans around shared environmental goals. By fostering cross-party support for conservation and land stewardship, the organization hopes to reframe climate action as a unifying national priority rather than a partisan fight. Establishing Nature as Middle GroundIn recent years, environmental politics in the U.S. have been paralyzed by partisan gridlock, stalling climate progress. Nature is Nonpartisan aims to break this deadlock by reframing environmentalism around common-sense values, such as safety, access to the outdoors, and community well-being. By engaging Americans across the political spectrum, the coalition seeks to depoliticize climate solutions and ground them in conservation principles that resonate more universally: protecting public lands, supporting disaster-affected communities, and ensuring access to clean air and water.This approach gained national attention in early 2025 when founder and CFO Benji Backer, alongside coalition members, briefed White House staff on nonpartisan conservation strategies. A meeting scheduled for fifteen minutes extended well over an hour, ultimately influencing President Trump's unexpected June 2025 signing of the “Make America Beautiful Again” executive order. The order focuses on conserving public lands, safeguarding wildlife, and securing clean drinking water. Backer underscored that wildfires, drought, and ecosystem collapse don't just affect the environment; they threaten billions in outdoor-recreation revenue and undermine the hunting, fishing, and farming traditions valued across political lines.Nature is Nonpartisan's narrative emphasizes that environmental protection is not only about climate, but also the American landscape, economic security, and the natural heritage millions rely on and cherish.Conservation as Climate ActionNature is Nonpartisan's work centers on four key conservation areas: managing forests to reduce wildfire risk, enhancing water quality and improving water infrastructure, enhancing natural disaster resilience, and promoting responsible land stewardship. Together, these priorities offer a practical, bipartisan path to protect ecosystems and communities most vulnerable to climate change.Overall, emphasizing conservation provides a widely palatable, bipartisan entry point into climate action. By restoring ecosystems, sequestering carbon, and protecting biodiversity, these efforts simultaneously strengthen local economies — particularly in rural regions dependent on recreation and natural-resource industries — while building long-term climate resilience. The Tension Beneath the SurfaceDespite its promise, Nature is Nonpartisan's work exists within a fraught political landscape. Environmentalism and conservatism are still often framed as ideologically incompatible, a perception the organization works actively to undo. While the “Make America Beautiful Again” executive order signals progress, critics argue it may be more symbolic than substantive, especially given President Trump's longstanding dismissal of climate science. Some fear the order could serve more as a political performance than a genuine environmental advancement.These tensions point to the broader challenge: decades of conservative skepticism toward climate science have made it difficult to ensure follow-through on policy. Nature is Nonpartisan hopes to continue confronting this distrust by reframing environmental protection around nationally shared values — family, future generations, clean water, clean air, and access to the outdoors — whether one is a Midwestern farmworker or a city resident.The Power of Words and Bipartisan PolicyCommunications Director Amelia Joy emphasizes that language is crucial to keeping these efforts genuinely nonpartisan. Because the word “climate” has become politically charged, Nature is Nonpartisan often avoids leading with it. Instead, Joy notes that many of the organization's core priorities, from wildfire prevention to natural disaster resilience, are climate issues, but by centering them in everyday terms, the coalition can build durable, cross-party support that can outlast any single administration.Policy Director Maya Cohn adds that progress doesn't have to depend on who is in office. She emphasizes that policy advances can happen under any president or Congress if people are willing to work across political lines. For her, bridging divides and having honest conversations, even with those you disagree with, is the only way to create long-lasting environmental solutions.About the GuestsAmelia Joy is the Communications Director at Nature is Nonpartisan and identifies as Conservative. Maya Cohn is the Policy Director at Nature is Nonpartisan and identifies as Progressive.ResourcesAbout — Nature Is NonpartisanEstablishing the President's Make America Beautiful Again Commission – The White HouseMake America Beautiful Again — Nature Is NonpartisanFurther ReadingQ&A: Meet the conservative working to make environmentalism nonpartisanFraming Climate Action as Patriotic and Status Quo-Friendly Increases Liberals' and Conservatives' Belief in Climate ChangeHow this group got Trump to sign a pro-environment executive order - The Washington Post  For a transcript, please visit https://climatebreak.org/unifying-a-partisan-nation-around-nature-with-amelia-joy-and-maya-cohn/

Jeff Gross sits down with long-time friend and poker powerhouse Gabriel Andrade following his monumental $5 million score at the WSOP Paradise in the Atlantis. Gabriel opens up about the emotional weight of his recent success, transitioning from a "cash game undercover" player to a tournament specialist, and the financial struggles he overcame to reach this peak. He shares incredible stories from his past—from delivering pizzas and surviving a robbery in Oklahoma to the "angels" like Bill Perkins who supported him during his lowest points. The two also discuss Gabriel's unique "no-solver" approach to the game, his studies in hypnotherapy, and his goal of giving back through pro-bono mental health work. Chapters 00:00:00 - Introduction and the $5 Million WSOP Paradise Score 00:01:05 - Final Table Dynamics and Team Play 00:02:16 - The Mental Game: "Cold Blood" and the 7-2 Hand 00:07:28 - Gabriel's Origins: From Ecuador to Civil Engineering 00:09:43 - The Pizza Delivery Days and Being Robbed in Oklahoma 00:16:55 - Moving to Houston and the Start of the Poker Journey 00:22:17 - Early Casino Experiences and Winning (then Losing) a Fortune at 17 00:24:36 - Online Poker Security and the Move to Live Play 00:28:36 - Ascending High Stakes Cash Games and Finding a Backer 00:30:00 - Angels in Life: Bill Perkins and the Journey Out of Debt 00:35:31 - The St. Thomas Story: A "Dinghy" Moment and a Saving Hand 00:41:08 - Living for Family and Helping Employees in Ecuador 00:45:01 - Meeting Influential People and the "Risk/Reach" Outfit 00:48:42 - Tournament Strategy: Learning from Monsters Without Solvers 00:54:47 - Future Plans: Hypnotherapy, Writing a Book, and Giving Back 01:03:38 - Family Time in the Bahamas and Closing Thoughts Links and Socials Gabriel Andrade Hendon Mob: https://pokerdb.thehendonmob.com/player.php?a=r&n=79420 Jeff Gross: https://www.youtube.com/jeffgrosspoker https://www.youtube.com/jeffgrosspodcast http://twitch.com/jeffgrosspoker https://instagram.com/jeffgrosspoker https://x.com/jeffgrosspoker

Justin Backer joins Larry Blustein to talk about the FAU Owls football team as they are progressing in the right direction in the AAC.

We have a new contender for Backer of the Week, some kids opened a time capsule from 2000, Dave wants to hit Dallas in March for a listener meet-up, Jake Paul's on some bullshit, and we check in with the chat. Support us on Patreon and receive weekly episodes for as low $5 per month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/circlingbackpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch all of our full episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/washedmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop Washed Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.washedmedia.shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • (00:00) Fun & Easy Banter • (18:15) Late Push for Backer of the Week • (31:30) Opening a 2000 Time Capsule • (46:15) Dallas Meetup Pitch • (56:55) Jake Paul's Bullshit • (1:07:25) Chat Check-in Support This Episode's Sponsors: - Poncho: Go to https://ponchooutdoors.com/STEAM for $10 off your first order and free shipping. - Squarespace: Check out ⁠https://squarespace.com/steam⁠ for a free trial, and when you're ready to launch, use OFFER CODE: STEAM to save 10% off your first purchase of a website or domain. - BetterHelp: Our listeners get 10% off their first month at https://betterhelp.com/circling - Fair Harbor Clothing: Head to https://www.fairharborclothing.com/ and use code CIRCLINGBACK20 for 20% OFF your full price order now through 2/28 - Underdog Fantasy: Download the app today and sign up with promo code STEAM to score SEVENTY-FIVE DOLLARS in Bonus Funds when you play your first FIVE dollars – that's promo code STEAM Must be 18+ (19+ in Alabama & Nebraska; 19+ in Colorado for some games; 21+ in Arizona, Massachusetts & Virginia) and present in a state where Underdog Fantasy operates. Terms apply. See assets.underdogfantasy.com/web/PlayandGetTerms_DFS_.html for details. Offer not valid in Maryland, Michigan, Ohio, and Pennsylvania. Concerned with your play? Call 1-800-GAMBLER or visit www.ncpgambling.org. In New York, call the 24/7 HOPEline at 1-877-8-HOPENY or Text HOPENY (467369) Learn more about your ad choices. Visit megaphone.fm/adchoices

This past year St. Louis High celebrated "100 Years on Oakland." In the next two episodes of Insignis, you'll be in the front seat for a time-traveling trip in a radio version of Doc Brown's Delorean. In PART ONE, we'll go back in time to discover a living connection to the very first graduation class of 1924, take a tour of the SLUH Archive building housed just off campus and talk SLUH traditions across three generations with a legacy family: the Lallys.

Dave names the Backer of the Week, Brooks Koepka is back on Tour (with some penalties), Dave talks about the absurdity of Landman, and a hotel is opening on the freaking moon.  Support us on Patreon and receive weekly episodes for as low $5 per month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/circlingbackpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch all of our full episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/washedmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop Washed Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.washedmedia.shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • (00:00) Fun & Easy Banter • (21:00) Backer of the Week • (34:35) Brooksy's Back • (50:05) Dave Talks Landman • (1:04:40) Spacebar: We staying on the moon? Support This Episode's Sponsors: Lucy: Go to ⁠⁠⁠⁠https://lucy.co/steam⁠⁠⁠⁠ and use promo code (STEAM) to get 20% off your first order. Tecovas: Right now get 10% off at ⁠⁠https://tecovas.com/crclbk⁠⁠ when you sign up for email and texts. Harry's: For a limited time, our listeners can get the Harry's Plus Trial Set for only $10 at ⁠https://harrys.com/STEAM⁠ Fitbod: Get 25% off your subscription or try the app FREE for seven days at ⁠⁠https://fitbod.me/steam⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, host Margaret Walls talks with Benji Backer about attracting nonpartisan support for environmental conservation. Backer is the founder and CEO of Nature Is Nonpartisan—a nonprofit organization focused on redefining environmental issues as nonpartisan—and serves on the board of the American Conservation Coalition. In this episode, Backer discusses his approach to environmental issues by describing his conservation work, which includes helping to stop a recent policy proposal that aimed to sell public lands, aiding in the creation of a domestic conservation caucus in the Senate, and assisting in forming the Make America Beautiful Again Commission. He also speaks to the importance of accurately communicating the risks of climate change; people connecting with their land; and promoting conservation at all levels, including local, state, federal, and corporate. References and recommendations: “The Conservative Environmentalist: Common Sense Solutions for a Sustainable Future” by Benji Backer; https://www.penguinrandomhouse.com/books/730880/the-conservative-environmentalist-by-benji-backer/ Nature Is Nonpartisan; https://natureisnonpartisan.org/ American Conservation Coalition; https://acc.eco/ “The River of Doubt: Theodore Roosevelt's Darkest Journey” by Candice Millard; https://www.penguinrandomhouse.com/books/114422/the-river-of-doubt-by-candice-millard/ Subscribe to stay up to date on news and research from Resources for the Future: https://www.rff.org/subscribe/

Tyler shares a new post-Kickstarter, post-survey, pre-fulfillment sales strategy, and reflects on some of the communication challenges in the new world of Pledge Over Time backers.

In this episode of the Billy and Lisa Show, the hosts dive into the holiday season and the age-old question: is it okay to give cash for Christmas? Billy and Lisa weigh in on the pros and cons, with some listeners sharing their thoughts on the matter. From the benefits of giving cash to the importance of thoughtful gifts, this conversation gets real about what the holiday season is all about. Plus, the hosts dish out their annual awards, recognizing the best mess-ups, singing, and candid microphone moments of the year.See omnystudio.com/listener for privacy information.

Justin gives away the Billy & Lisa awards from this year! We have our winner for talk backer of the year in studio! Listen to Billy & Lisa weekdays from 6-10AM on Kiss 108! See omnystudio.com/listener for privacy information.

12-15 Sportsphone KNBR Hour 1: Dieter Kurtenbach breaks down the Niners win vs the Titans yesterday, the defense needing a steadying presence at middle line-backer, & the Warriors needing to rise from the mediocre ashesSee omnystudio.com/listener for privacy information.

Crypto News: New Crypto Bank to be Unveiled by Billionaire Trump Backer Andy Beal. AI-powered studio Mugafi partners with Avalanche to tokenize entertainment IP. Turkey's Paribu to buy CoinMENA in deal worth up to $240 million, adding Dubai and Bahrain licenses. Brought to you by ✅ VeChain is a versatile enterprise-grade L1 smart contract platform https://www.vechain.org/

We are joined by David I. Backer, associate professor of education policy at Seton Hall University, to discuss his new book: As Public as Possible: Radical Finance for America's Schools (The New Press, 2025). The right-wing attack on education has cut deep. In response, millions of Americans have rallied to defend their cherished public schools. Backer's incisive book asks whether choosing between our embattled status quo and the stingy privatized vision of the right is the only path forward. In As Public as Possible, Backer argues for going on the offensive by radically expanding the very notion of the “public” in our public schools.Helping us to imagine a more just and equitable future, As Public as Possible proposes a specific set of financial policies aimed at providing a high-quality and truly public education for all Americans, regardless of wealth and race. He shows how we can decouple school funding from property tax revenue, evening out inequalities across districts by distributing resources according to need. He argues for direct federal grants instead of the predations of municipal debt markets. And he offers eye-opening examples spanning the past and present, from the former Yugoslavia to contemporary Philadelphia, which hastens us to envision a radically different way of financing the education of all of children.Backer's book is thus a must-read for anyone interested in building a robust and democratic public education system today and in the future.Visit our Patreon page here: https://www.patreon.com/MoLsuperstructureMusic by Nahneen Kula: www.nahneenkula.com

Dan Backer, national campaign finance expert and political law attorney, joins Steve Gruber to break down the latest election results from Tuesday and the legal controversies surrounding NYC mayoral candidate Mamdani. Backer discusses the alleged foreign donations to Mamdani's campaign and the resulting criminal referrals, providing insight into what this could mean for political accountability and campaign finance law.

We're recording this episode the week the Iowa DOGE Task Force released their final 136 page report – you heard that right, that's the state-level version of the Department of Government Efficiency convened by our governor back in February, tasked with maximizing return on investment of Iowa taxpayer dollars.As you can imagine, among their recommendations are ideas from the Return on Taxpayer Investment Working Group about improving education results “aimed at delivering greater value for taxpayers.”Fortunately for Iowans, this working group assembled a crack team of experienced education experts for the job, including the CEO of an ethanol plant, the former Chair of the Iowa Racing and Gaming Commission, and the chair of a civil engineering firm. Among their recommendations are to:"Establish a merit-based compensation framework –including a bonus structure, teacher professional development and incentives for those in high-need schools in order to improve student outcomes and financially reward high-performing teachers.”Merit-pay is of course a tried, tested, and failed idea. But teacher salaries are just one thread in the complex tapestry of how states pay for public education and the ideological tug of war in our public debates over school funding – how we pay for buildings, pensions, special education, Title 1, school food programs…every cost that goes into making schooling work…or not.If the Iowa DOGE report and the policy agenda that will inevitably follow could be titled As Privatized as Possible – doubling down on outcome-based school funding and accountability measures and even recommending AI-based bus route optimization to “cut costs and improve service”...what's the alternative?My guest today asks, “What would it mean to democratize school resources? What would it mean to have truly public schools, down to the very means of resource creation and distribution that fuels them…what will it take to make school as public as possible.”It's also the title of his upcoming book, As Public as Possible: Radical Finance for America's Public Schools out this December. You can preorder it now from The New Press.David Backer is the author. He's an associate professor of education policy at Seton Hall University whose research, teaching, and organizing focus on ideology and school finance. A former high school teacher, his research has appeared in a half dozen scholarly journals like the Harvard Education Review as well as popular venues like The American Prospect and Jacobin. And you can find him on social media @schooldaves.As Public As Possible (The New Press)@SchoolDaves TikTok

We give a Backer shoutout for a studio gift, discuss Oprah and the tsunami, Dave's Tuesday afternoon, and we lost Joey Swoll. Support us on Patreon and receive weekly episodes for as low $5 per month: www.patreon.com/circlingbackpodcast Watch all of our full episodes on YouTube: www.youtube.com/washedmedia Shop Washed Merch: www.washedmedia.shop • (0:00) Fun & Easy Banter • (12:00) Shoutout to Backer Jeremy • (18:47) The Tsunami and Oprah • (28:15) Dave's Tuesday Afternoon • (46:25) They Took Joey Swoll From Us Support This Episode's Sponsors: • Vuori: Get 20% off your FIRST purchase of the most comfortable and versatile clothing on the planet at https://vuori.com/steam • Fitbod: Get 25% off your subscription or try the app FREE for seven days at https://fitbod.me/steam/https://fitbod.me/steam/ Learn more about your ad choices. Visit megaphone.fm/adchoices