Marketing People Love

In this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra “challenge the category, not the consumer” is key to cutting through the noise—and how modular design systems and consumer rituals play a crucial role in long-term success. Whether you're launching, scaling, or reinventing a brand, this episode is packed with golden insights you won't want to miss.

In this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett's seen brands go from near 0 to over $100 million in sales, and today, he's sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the importance of building lasting connections with your audience, Brett breaks it all down. Tune in for an open and honest conversation on the current state of UGC, why formulas matter, and what it'll take to win in 2025 and beyond.

Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work best, and the crucial metrics for tracking return on the investment. If you're looking to tap into the power of podcast ads or already experimenting with them, this conversation covers how to scale campaigns effectively and avoid common pitfalls.

In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code for success on TikTok Shop, driving massive engagement from thousands of customers and building a loyal community. From mastering TikTok's platform to navigating potential regulatory challenges, Brandon gives us an inside look at what it takes to build a thriving business with social media at its core. If you've ever wondered how to create a viral brand and win big on TikTok, this episode is a must-listen!

Welcome to Marketing People Love! I'm your host, Jacques Spitzer. I sat down with Nick Saltarelli of Mid-Day Squares, a unique guest who has been sharing his journey out loud since day one of building a $100 million chocolate brand. Nick shares how putting their story out there has been crucial for their business growth, creating connections, and overcoming the insecurities that come with being vulnerable.   He dives deep into the lessons he's learned along the way, including how losing his dad at a young age changed his perspective on life and business. Nick also talks about the challenges of stepping out of his introverted nature and how his competitive drive pushed him to embrace being in front of the camera. This episode will inspire you to think differently about not just marketing, but possibly your entire life. Stick around until the end—this conversation is truly meaningful.  

In this episode, Preston returns for a second time to share his insights on why brands that escape the short-term ROAS feedback loop and focus on long-term brand building are the ones that thrive. He shares actionable things you can do right now in Google Analytics to start getting a sense of the baseline health of your brand - and drawing from his experience growing and exiting Chubbies for nine-figure - he explains why investing in storytelling and customer education pays off in the long run, even when the immediate ROAS isn't through the roof.  We dive into how spending on high-quality video content can lead to more educated, loyal customers—something a static ad or discount-driven campaign just can't replicate. If you're wondering why some brands are still crushing it years later while others fizzle out, this conversation is for you. Tune in to learn how to put brand building in context and why it's crucial for lasting success.

In this episode of Marketing People Love, we're talking all things retail - what it takes to get your products on the shelves AND sell – with retail strategist Martin Forde. He breaks down how to avoid botching your rollout, how to know when your brand is truly "retail-ready," and the key metrics you need to track to ensure you're set up for success. Whether you're a brand just starting out or a seasoned player looking to scale, this episode will help you navigate the complexities of retail and ensure you're bringing your best to the table. Don't miss this crucial conversation on how to win big when you launch in stores.

In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles in connecting with audiences. Tune in for actionable insights on refining your brand's voice, leveraging creativity, and empowering marketing teams to adapt and thrive in an ever-evolving marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with nuggets to help you create Marketing People Love.

In this episode, I have the pleasure of talking with Kelley Thorton, one of the visionary founders of Tiege Hanley, a leading men's skincare brand that has built their success by delivering not just exceptional products but also impactful messaging. Join me as Kelley and I dive into the story behind Tiege Hanley's remarkable growth in the emerging space of men's skincare. Kelley shares invaluable insights into their journey, including a fascinating discussion about the tough choice between taking a significant investment or partnering with high-profile celebrities and influencers. You won't want to miss his reflections! Kelley also delves into the evolution of the men's skincare category, offering a unique perspective on why it continues to expand and what it means for today's consumers. Whether you're a skincare enthusiast or simply curious about effective brand-building strategies, this episode is packed with wisdom and engaging conversation. Tune in to hear Kelley Thorton's expert insights and discover what makes Tiege Hanley a standout brand in the skincare industry.

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner? Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger! Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey Feldman. Stacey has over 35 years of marketing leadership experience running Women's Health and Beauty/Personal Care businesses at CPG companies like Church & Dwight and Combe. She has a proven track record and extensive experience leading marketing teams and growing major brands like First Response, Nair, Vagisil, and Just For Men. But in addition to this, Stacey also worked on over 40 M&A deals, acting as the marketing partner to the M&A person, working on everything from finding deals to due diligence to integration.

Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with Ali, Founder of Lucky Lad. What are his thoughts? What has been his experience? How has it led to massive breakthroughs for his brand so far, and some of the psychology behind the idea of building in public. I think a lot of us fear that if we put information out into the world, our competitors will steal it, that they'll invite competition, that ultimately it might be a negative thing. We don't necessarily think of all the positives that can happen. I can't wait to share this conversation with you!

Welcome to Marketing People Love. My name is Jacques Spitzer, and today we're switching it up a little bit because I have Jay Spanks - a content creator, businessman, and an agency owner. Someone who has built an audience from zero people to over five million people, and he's going to teach you what he learned in posting over a hundred videos in one day - not a month, not a year, but in one day! What has he learned about people? What do they respond to? How does it matter for your brand? Tune in as he shares what his journey from zero to five million followers has taught him about people, what they're looking for, and what they're looking for from brands.

Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising. Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank page to embracing the creative process with confidence. Learn why embracing outside inspiration is key to breaking free from creative stagnation and unlocking fresh perspectives. Whether you're a seasoned marketer or an aspiring creative, this episode is packed with actionable tips to unleash your brainstorming potential and fuel your next big idea. Don't miss out!

Welcome to  Marketing People Love. My name is Jacques Spitzer and if you have ever wondered,  how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve? In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships have propelled their campaigns to national acclaim.  Learn the magic of cultivating relationships that continue to bear fruit year after year, and why sustained success isn't just about initial brilliance — it's about the evolution of ideas over the long haul! Tune in to unlock the keys to lasting achievement and discover how to move the needle, not just in month one, but well into year ten and beyond.

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing.  We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content. Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love.  Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage. Sean delves into the art of leveraging branding to drive the adoption of a new category, offering valuable insights on transcending mere product status to establish a genuine brand identity. Throughout this series, we focus on individuals who have not just mastered marketing but have successfully crafted beloved brands. Tune in and discover why every GREAT brand needs a HATER.

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have Preston.   This is a entirely new series where we're going to talk to people who have built brands that really have made a difference.   He shares three of his big learning lessons from building Chubbies, a clothing brand that he helped take to a nine figure exit and then a ten figure IPO and he has three nuggets that are absolutely transformative.

Welcome to Marketing People Love, and today I have a literal treat for you.  We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com.  Jonathan Packer is with me.  He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you buy something, absolutely unlocked crazy insights for the brand and how they have decided that television is working for them as they continue to lean into marketing that works and marketing that people love for the brand.

 Welcome  to  Marketing  People  Love,  I'm  your  host  Jacques  Spitzer,  and  today  I  have  the  cat's  meow.... Or in  this  case,  I  guess  you'd  say  the  dog's  woof,  I'm  not  sure  if  that's  a  saying,  but  I  have  Terri,  the  co -founder  and  CEO  of  Jinx.  She's  so  talented  and  so  smart,  you'll  be  hearing  how  they  took  this  pet  food  brand  that  started  as  direct -to -consumer  and  has  moved  into  nationwide  retail  at  over  5 ,500  locations.  Terri  shares  with  us  how  her  and  her  co -founders  took  some  of  their  learnings  and  insights  being  part  of  the  early  days  of  Casper  Mattress  as  it  exploded  and  the  success  that  they  had  there  and  started  this  pet  food  brand  that  has  pivoted  over  and  over  and  taken  those  learnings  to  achieve  now  its  best  consumer  scores  to  date.

If you care about mission driven brands, his story will inspire you.  Soapbox has an incredible mission. They've been around for 13 years now and they are actively not only selling incredible products to people, but have this mission behind them where they are distributing soap and hygiene products around the world and have incredible partners that are creating a real difference every single day. He will share his learning lessons every step of the way, whether it was developing his first packaging or getting into some of his first locations... to creating a Guinness Book of World Record size campaign.

“HOLY SH&%!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking. Transformation is the common thread that runs throughout Suzy's life and her companies, whether she's transforming literal crap into a pleasant-smelling experience with Poo~Pourri or people's lives with her growing personal brand. Suzy is a revolutionary explorer of infinite potential in the playground of life who loves to inspire others and bring them along for the ride.

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.

Shady Rays has been killing it.  And it's future is so bright, you might need sunglasses for this episode... The good news is, Shady Rays has all the sunglasses and snow goggles you might need.  Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales. He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok, YouTube and Television.   

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today. Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on UGC. We're talking about LVMH, which is one of the most valuable brands or companies in the entire world and what we can learn about marketing from them. We're going to dive into YouTube and television and math thoughts on how they can use them and track them in their marketing funnel. And we're going to explore the idea of if you don't write, then you don't think deeply. So let's start by thinking deeply with Matt and Lomi.

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad?  I am coming to learn that it's not good for us when others fail. It hurts the entire perception of the category.  This is me exploring what it looks like to be focused on winning more than seeing others lose, because you are either spending energy copying or innovating. 

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce for part 2 of our chat.   He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand. And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life.    That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce.  He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.   And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life.    That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I'm your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don't HAVE to do anything different to succeed…but are looking to grow and give back to the world. Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I'm your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don't HAVE to do anything different to succeed…but are looking to grow and give back to the world. Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?  Welcome back to Marketing People Love! I'm your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame.  From plastic surprise eggs to laundry and now the dishwasher,  He breaks down the journey, Ryan, welcome to marketing people love. 

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?  Welcome to Marketing People Love! I'm your host Jacques Spitzer, and today I have my friend  Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame.  From plastic surprise eggs to laundry and now the dishwasher,  He breaks down the journey, Ryan, welcome to marketing people love. 

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two of my interview with Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America. Evan so glad to have you join to Marketing People Love!

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America. Evan, welcome to Marketing People Love!

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today part two of my conversation with a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time.  We're going to talk about the role that humor plays in their brand and some of the concerns that brands may have about whether or not humor could degrade their brand. I mean, after all, one pair of their underwear is as much as like a 12 pack at Costco of underwear. We're talking about their tick tock and how it's an absolute fire right now and what they're learning along the way. We're going to talk about how people may come for the novelty, but at the end of the day, they stay for the quality, which I might trademark, because that's a great phrase when it comes to shyness. All right, let's do this. Jenn, welcome to the show!

Today I'm doing something a little different on Marketing People Love, by sharing a conversation with my wife that gave me some incredible insight into the journey brands go on to grow and find their identity. It can be scary, but so rewarding! 

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I have a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time.  We're going to talk about the role that humor plays in their brand and some of the concerns that brands may have about whether or not humor could degrade their brand. I mean, after all, one pair of their underwear is as much as like a 12 pack at Costco of underwear. We're talking about their tick tock and how it's an absolute fire right now and what they're learning along the way. We're going to talk about how people may come for the novelty, but at the end of the day, they stay for the quality, which I might trademark, because that's a great phrase when it comes to shyness. All right, let's do this. Jenn, welcome to the show!

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me for the conclusion to our conversation. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views. So get ready to fall in love with smelling good. Sergio, Welcome to Marketing People Love.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views. So get ready to fall in love with smelling good. Sergio, Welcome to Marketing People Love.

  Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two with a guest who is unlike any brand we have ever had on this show. Isaac Medeiros, owner of Mini.Katana, one of the only brands in the world built on organic content that people actually love. With a community of over 1.3 million subscribers on YouTube and an email list of 400,000 people, currently a 50% open rate, this man has built a team and a community that people absolutely love. In fact, his website's getting over a million visitors a month. He's selling a lot of swords. He's creating some incredible content. He's going to share his advice for brands that are looking to storytell. And I'm telling you, it is one chef's kiss good.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have a guest who is unlike any brand we have ever had on this show. Isaac Medeiros, owner of Mini.Katana, one of the only brands in the world built on organic content that people actually love. With a community of over 1.3 million subscribers on YouTube and an email list of 400,000 people, currently a 50% open rate, this man has built a team and a community that people absolutely love. In fact, his website's getting over a million visitors a month. He's selling a lot of swords. He's creating some incredible content. He's going to share his advice for brands that are looking to storytell. And I'm telling you, it is one chef's kiss. Good. So let's slice into this convo. Isaac. Welcome to Marketing People Love.

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today part 2 of my interview with Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today I have Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Welcome back to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating marketing people love. I have part 2 for you, of my conversation with Lauren Thomas. She's the senior communications manager at Intuit and leads social for TurboTax. Lauren's background and success is absolutely impressive because she's been in this game a long time. We're talking when MySpace was still a thing and people rented their movies from this place called Blockbuster. Lauren's about to share not only her viral social campaigns and her career, but more importantly, she's going to give us the formula; her three C'S for how her and her team thinks about creating these moments. She's going to take us through the top strengths and mindsets that she sees in people who are going to win in social when they're young, in their careers. She breaks down where she pulls her inspiration from because like hockey, marketing is all about skating to where the puck will be, not where it is today. So strap up your skates, baby. Let's go!

Welcome to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating marketing people love. Today I'm joined by Lauren Thomas. She's the senior communications manager at Intuit and leads social for TurboTax. Lauren's background and success is absolutely impressive because she's been in this game a long time. We're talking when MySpace was still a thing and people rented their movies from this place called Blockbuster. Lauren's about to share not only her viral social campaigns and her career, but more importantly, she's going to give us the formula; her three C'S for how her and her team thinks about creating these moments. She's going to take us through the top strengths and mindsets that she sees in people who are going to win in social when they're young, in their careers. She breaks down where she pulls her inspiration from because like hockey, marketing is all about skating to where the puck will be, not where it is today. So strap up your skates, baby. Lauren's about to be on #MPL

Welcome back to Marketing People Love, with Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world.   Today I have part 2 of my conversation with Jason Panzer, President at Hexclad Cookware. Hexclad exploded in the last two years partnering with perhaps the most famous chef today, Gordon Ramsay. Jason is going to take us through the marketing journey from live demos at Costco and county fairs and what it taught them about leveraging that story on the Internet to get their message out to the world. Some people say if you have a good enough product, then you don't have to actually do any marketing. And Jason is going to give us his thoughts on that old adage   We're going to explore how they made decisions around their product roadmap based on their brand and how they've approached their marketing through the lens of MER. Which, for those of you that don't know what that means, it's marketing efficiency ratio, which has allowed them to continue to grow. In a post pandemic post iOS update world, the man is truly cooking up something special. Jason came from a class of entrepuenerus behind some of the most massive brands of today, and he is cooking up some explosive growth at Hexclad. 

Welcome to Marketing People Love. I am your host, Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Jason Panzer, President at Hexclad Cookware. Hexclad exploded in the last two years partnering with perhaps the most famous chef today, Gordon Ramsay. Jason is going to take us through the marketing journey from live demos at Costco and county fairs and what it taught them about leveraging that story on the Internet to get their message out to the world. Some people say if you have a good enough product, then you don't have to actually do any marketing. And Jason is going to give us his thoughts on that old adage. We're going to explore how they made decisions around their product roadmap based on their brand and how they've approached their marketing through the lens of MER. Which, for those of you that don't know what that means, it's marketing efficiency ratio, which has allowed them to continue to grow. In a post pandemic post iOS update world, the man is truly cooking up something special.  

Welcome back to Marketing People Love, with your host Jacques Spitzer. Today I have Part 2 with Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. We will be diving even deeper into AR and all things future marketing. Katie is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind. Lets dive back in! 

Welcome to Marketing People Love, with your host Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love and this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. She is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind. We both went to college together, so I'm truly inspired by her journey. So buckle up because this thing is a time machine and we are headed to the future.  

Welcome back to Marketing People Love; and part two of our conversation with Josh Friedman, CMO of Dr. Squatch. Josh and I have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store –He is going to share about the decision and impacts of running a superbowl spot –and he is going to share the top mistake he sees brands making that squashes their growth..and instead how they can Squatch their growth.

Welcome to Marketing People Love!  I'm your host Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love –then this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have a good friend Josh Friedman, Chief Marketing Officer of Dr. Squatch – Mr. Forbes 30 under 30 himself. We have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store. He is going to break down how he went about assembling his world class marketing team and the role defining values played in it collaborations with Star Wars, Halo and Batman,and the decision and results of their superbowl spot – is a super bowl ad worth it? He'll go over what mistake he sees smaller brands making that kills them. Getting Josh on the podcast is a rare treat, almost as rare as seeing a sasquatch in the wild, so lets step into this mystical moment. Josh, welcome to Marketing People Love!

Welcome back to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world. Today, I have part two of my conversation with Maggie Lee, Chief Marketing Officer of Fresh Clean Threads. Previously known as Fresh Clean Tees. Maggie is going to share the breakdown of that name change, which is a huge decision for a brand who has built so much equity behind the name that they already had. She's going to talk about what it's like to surf a wave of a growing category, premium essentials and athleisure wear, which Fresh Clean Threads fitting into both categories.  She's going to talk about the role that competitors play in the marketing journey and what advice she has for other marketers looking to create marketing people love. Plus, she turns the tables on me and asks questions about growing the brand versus performance and how they can coexist. Maggie is one of the sharpest minds in the direct to consumer game, so get out your notepad because you're going to want to take some notes.