Podcast appearances and mentions of jones road beauty

In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody's 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta's “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt engineering for right-brain marketers, reframing how brands should think about influencing Meta's outcomes.We also explore the maturity curve of attribution and measurement – why early-stage brands often rely on last-click metrics, and how that approach needs to evolve over time. Finally, we touch on the complexity of deciding which dimensions – audience, ad format, channel, offer, or optimization strategy – are worth prioritizing as you scale.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:52 Navigating Economic Pressures and AI in Marketing05:46 Creative Strategy and Team Structure09:03 Defining Creative Strategy and Volume11:46 Creative Diversity and Audience Targeting15:05 Local Maxima and Creative Inputs17:47 Post-Purchase Monetization Strategies21:03 The Role of Media Strategy in Creative Success27:10 Aligning Creative and Media Strategies29:56 Influencer Partnerships and Targeting32:46 New Attribution Models and Performance Measurement39:26 The Evolution of Attribution Models42:10 Defining Creative Diversity44:30 Incrementality vs Attribution in Marketing47:51 Measuring Marketing Success53:51 Cohesive Funnels in Marketing01:07:21 Creative Exploration vs ExploitationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupSMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript's Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.Find out more about Postscript here: https://postscript.io/ In this episode, you'll learn:The biggest mistakes brands make with SMS & how to fix themAI-powered SMS: How real-time message optimization drives a 20% revenue liftSegmentation strategies that maximize retention & conversionsHow leading brands like Jones Road Beauty personalize SMS at scaleWhy SMS is outperforming email for many brands on peak sales daysThe future of AI-driven SMS—including Postscript's new “Shopper” AI agentIf you're serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.Timestamps:00:00 - Why SMS is the next must-have owned channel02:00 - The biggest SMS mistakes brands make04:30 - Smart segmentation strategies for SMS07:00 - How Jones Road Beauty personalizes SMS at scale09:30 - AI-driven SMS optimization and testing12:00 - Scaling conversational commerce with AI15:00 - SMS vs. email: key differences and advantages18:30 - Maximizing revenue with product drops and urgency21:00 - SMS deliverability, compliance, and industry trends24:00 - Why best-in-class SMS solutions outperform all-in-one platforms27:00 - Postscript's AI and product innovation roadmapHashtags:#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Ed speaks with Bobbi Brown, the founder of Bobbi Brown Cosmetics and Jones Road Beauty. They discuss her journey in the beauty industry, the impact of social media on the makeup world, and the importance of building a personal brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week we chat with Eli Weiss!Eli has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. After years of building brands that put the customer first, he's switched to the tech side to help build the future of Customer Retention at Yotpo.Follow us!Eli Weiss: @eliweisssYotpo: @yotpoErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

How do some leaders seem to tackle big challenges and make it look effortless? In this episode, David sits down with world-renowned entrepreneur and cosmetics titan Bobbi Brown. Her latest venture, Jones Road Beauty, is growing like crazy because people love how she has simplified the complicated world of beauty and cosmetics. Leaders waste all kinds of time because they overcomplicate things. But when you learn to simplify, you can save time and energy—and ultimately, find better solutions, too. Listen to this episode to see how Bobbi does it, and discover why the ability to simplify is a game-changer for your time, energy, and creativity! You'll also learn: One strategy to try if you're struggling to connect on social media The easiest way to get inspired when you're stuck Why your unconventional career path might just be your biggest strength A surprising quality of great salespeople ——— FEATURED RESOURCES The How Leaders Lead mobile app Download the app and scale up your leadership skills in under 2 minutes a day

Growth and Retention teams for DTC brands can't have two different sets of KPIs. That means you're driving in two different directions and you'll get nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, talks with us about his real-life MBA and how he's helping teams solve these exact kinds of issues. Retention means keeping people around for the long haul. That requires you to first know who they are. Do you? If not, it's time to ask different questions. We hone in on actually knowing your customer instead of forcing them into different behavior on this episode of The Longer Game. Get ready to geek out on customer retention, discover what's missing, and start driving in the right direction. Here we go! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest is Eli Weiss. He has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. Alongside his hands-on experience, has has consulted with over 100 other brands, helping them enhance their Retention and CX strategies. After years of building brands that put the customer first, he switched to the tech side to help build the future of Customer Retention at Yotpo. 36 countries and counting!

You know Bobbi Brown as the makeup artist and entrepreneur behind her namesake brand and Jones Road Beauty. But she's also a health food nut, a hotelier, and someone who trusts her gut. Bobbi joins host Kerry Diamond to talk about her career, her scrappy start, her feelings about failure and ageism, her upcoming memoir, and, of course, food. They also talk about The George, the hotel in Montclair, New Jersey, owned by Bobbi and her husband, and their collab with Williams Sonoma Home. Thank you to Kerrygold, Zacapa Rum, and Meridian Printing for supporting Radio Cherry Bombe.For Jubilee 2025 Early Bird tickets, click here. Pre-order the holiday issue of Cherry Bombe Magazine.Visit cherrybombe.com for subscriptions and show transcripts. More on Bobbi: Instagram, Jones Road Beauty, The George HotelMore on Kerry: Instagram

First up today, we're checking in on Cody's recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we're working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you'd like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 11:27 Jones Road Beauty's New Product Launch 27:04 Preparing for BFCM: Strategies and Insights 38:31 Inventory Management and Marketing Collaboration 42:46 Product Launch Strategies and Team Dynamics 47:23 Innovative Approaches for Black Friday Campaigns 52:33 Direct Mail and Retention Strategies 56:41 Web UX and Team Collaboration 01:01:11 Service-Based Business Marketing Insights Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI. ⁠⁠⁠https://www.prescientai.com/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast. About Tamsen Webster Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. From the Show Feel like going back in time? Here's Tamsen's first appearance on the On Brand podcast back in 2015! What brand has made Tamsen smile recently? Diane von Furstenberg, of course! In addition to this classic Tamsen smile, she also gave a shoutout to Jones Road Beauty. Founder Bobbi Brown is trying to “change the way women interact with their own faces. There's a red thread of preserving the strength and beauty of what's already present.” Connect with Tamsen on her website and on LinkedIn, learn more about the Message Design Institute, and check out her book, Say What They Can't Unhear. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode host Aisha Bowe talks with the iconic Bobbi Brown. 25 years after she sold her namesake cosmetics company to Estee Lauder, Bobbi is back with Jones Road Beauty, a cosmetics company focused on clean, high-grade formulations for all skin types and tones. Entrepreneurs realize that at all stages of growing a company, it's tough to make sure your hard work gets the media attention it deserves. This episode offers hard-earned wisdom about shaping a media and marketing plan for your business from launch through sale in an ever-changing media landscape.

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu?  CMO of Jones Road Beauty and Nik's X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they're talking about incrementality, building creative teams, and more. What should you look for in building a team? What's attribution and why is it click-based? Is Cody frugal or cheap?  Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market? Plus, Cody reveals how Jones Road is gearing up for Black Friday, with new strategies, customization opportunities, and setting realistic (but BIG) sales goals.  And don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose   AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.   To learn more visit aftersell.com/limited.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode, Georgie sat down with make-up legend Bobbi Brown and founder of the cosmetics brand Jones Road Beauty. One of the most respected figures in the industry, Bobbi is known for her keen eye and intuition for what women really want. Here, the two discuss how to build a brand, the advice she would give to others in business and the products she thinks everyone should own.Sign Up to The FREE SheerLuxe Daily Email: https://sheerluxe.com/signupFollow Us On Instagram | @sheerluxe | https://bit.ly/3xCvaHi Hosted on Acast. See acast.com/privacy for more information.Sweetpea & Willow Table | https://www.sweetpeaandwillow.com/ Hosted on Acast. See acast.com/privacy for more information.

Froggy had a happy accident, Danielle has been chatting with a listener who has been listening for over 10 years, Nate thinks he feels older because he is tired, Sam went to Jones Road Beauty with her mom, Skeery lost all his passwords, and Gandhi wants to correct her posture. See omnystudio.com/listener for privacy information.

EP 110: Make-up artist guru and entrepreneur extraordinaire known for Bobby Brown Cosmetics and Jones Road Beauty, Bobbi Brown, shares her secrets for living your “best everyday midlife”.  This week we are doing another quick golden nugget mini-sode excerpt from my past conversation with beauty entrepreneur and fellow midlifer, Bobbi Brown. This conversation is such a good reminder about midlife being “hard and good”, choosing your hard and being fearless along the way. Trust me, you won't want to miss this episode, thank me later! Enjoy this 11 minute minisode, then dive into the full episode, where we get into so much more on health, wellness and parenting. Everyday Midlife - With Bobbi Brown Some Highlights:  Overcoming limiting beliefs  Life is work  Relationships are also work! Being fearless and never saying “I can't” If you don't know how to do something ask for help Choosing your “hard”  Looking forward to connecting with you! Here are some ways to connect with me! THE FLEXIBLE NEUROTIC SHOW NOTES: https://www.theflexibleneurotic.com/episodes/110 THE FLEXIBLE NEUROTIC INSTAGRAM: https://www.instagram.com/theflexibleneurotic/  THE FLEXIBLE NEUROTIC WEBSITE: https://www.theflexibleneurotic.com/  THE FLEXIBLE NEUROTIC EMAIL: sarah@theflexibleneurotic.com   

As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thursday, Lindsay Pinchuk rounds out the year with the lessons she's taking with her into 2024. Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships.Top takeaways from this interview:A lot of entrepreneurship is just making stuff upEven the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out thereBobbi utilized her expertise and personal brand to teach and build authority–and so should you. The importance of spending as much time on your family as you do on your business–find the hacks and shortcutsWhat feel like mountains really aren't–break things down into actionable steps and figure out what you need to do to move forwardQuotes• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi) • “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)Connect with Bobbi Brown:Instagram | http://www.instagram.com/justbobbidotcomWebsite | http://www.jonesroadbeauty.comIf you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

What are the marketing ops like for one of DTC's biggest beauty brands?  Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year.  And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year's sales made it so darn successful this time around?  Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road leveraged tactical exclusive offers, like their Miracle Balm Kit, to garner a whopping $25 million plus in sales over the four-day weekend. And later, Cody discusses the importance of creative diversity in ads, the challenges of competing in the clean makeup and beauty space, and how to drive customer engagement using online quizzes. Plus what's been the impact of email marketing on Jones Roads revenue?    Tune in to find out Cody's best estimate and his predictions for the future of Jones Road!    00:00:49 - The Journey of Jones Road Beauty's Chief Marketing Officer 00:04:11 - Cutting Through the Noise: Jones Road's Competitive Launch 00:10:33 - The Shift to In-House Advertising 00:15:10 - How Quizzes Drive Sales for Jones Road 00:19:46 - Effective Full Funnel Approach for Black Friday Sales 00:28:16 - Black Friday Deal: Four Mini Miracle Balms for $68 00:33:38 - The Impact of Email Marketing on Revenue 00:35:17 - Boost Your List Growth with SMS Number Collection 00:36:29 - The Success of Miracle Balm 00:40:53 - Lessons Learned from a Million-Dollar Black Friday 00:42:08 - How to Maximize Facebook Ad Spend 00:45:44 - Deciding on the Perfect Tech Stack 00:49:19 - Black Friday Revenue and Brand Building   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz's most unfiltered, uncensored thoughts. Check Out Jones Road:  Website: https://www.linkedin.com/in/cody-plofker-47a29b120/ Follow Cody:  LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore's experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

Today I'm sharing everything you need for the perfect Clean Girl Aesthetic autumn beauty look. It's mid-November, and my beauty closet has done its semi-annual turnover. I've put away the summer/ early autumn products and I've pulled out my heavy-duty autumn-winter winners. This episode will be breaking down my ‘autumn face,' including a few new picks and my heavy-hitters. We'll start with skincare and move through to fragrance. 1:45 - #1: Marianella Royal Kalahari Face Serum with Baobab and Mongongo Oil ($68). This face oil is perfect to use after washing your face. It has 12 beneficial nutrients, and the Baobab oil helps to nourish and strengthen the skin while reducing inflammation. This is probably the most regal-feeling and regal-smelling face serum that I own. 2:50 - #2: Fenty Skin Hydravisor Mineral SPF 30 Moisturizer ($39). Hydravisor is my favorite sunscreen to put on under makeup in the autumn/winter. It gives shine without looking greasy, and it's the perfect everyday autumn sunscreen--remember, you should be wearing SPF year-round!  3:45 - #3: Laura Mercier Pure Canvas Primer ($47). Laura Mercier's silicone-free primer has an amazing blurring effect for a matte-yet-hydrated look. It's the perfect matte protection for those short winter nights. 4:30 - #4: Urban Decay Concealer in shade 70 NN Deep Neutral ($33). This is one of the all-stars in my autumn clean girl beauty aesthetic routine. The concealer comes with a buffing brush on one end of the applicator, allowing you to get an even, airbrushed effect. This multi-use concealer and color corrector gives the skin a natural matte finish for up to 24 hours.  5:55 - #5: Charlotte Tilbury Charlotte's Beautiful Skin Foundation in shade 16 Cool ($49) - This is one of the most hydrating and long-lasting foundations I've used in a long time. It gives the perfect healthy-looking glow and a brighter, smoother complexion. Because it has hyaluronic acid, it aids in brightening the skin and creating a more even complexion. 6:55 - #6: Urban Decay Hydramaniac Blush ($22) - This blush is juicy-fresh! It gives the perfect hydrated, dewy sheen, which is my favorite clean girl aesthetic during the winter. It's a vegan formula with marula oil. I love the shade Unhinged, which has a rosy, plum tone.  8:00 - #7: Jones Road Mascara ($31) - Jones Road Beauty is a newer discovery for me. It's a great brand for everyday makeup bag essentials. The Jones Road mascara is plumping and volumizing, perfect for highlighting your natural lashes.  9:15 - #8: Fenty Beauty Double Cheek'd Cream Blush Duo ($24) - This cheek blush duo in hues Peony Dropper and Mali Boo are perfect for a subtle, glowy, warm autumnal clean girl aesthetic beauty look. It adds the perfect level of shine and light shimmer to my cheeks, it's one of the best cream blushes, and the shades pair well with deep brown skin. 10:20 - #9: Stila Stay All Day Waterproof Balayage Brow ($28) - This double-ended brow pen helps me sculpt and fill in my eyebrow hairs for natural-looking, flawless eyebrows that stay in place all day long. I love that it's a two-in-one tool, making it easier than ever for me to maintain a low-maintenance brow routine.  11:15 - #10: Urban Decay All-Nighter Setting Spray ($36) - The UD All-Nighter Setting Spray boosts the makeup vibrancy without adding shine, and it keeps my skin super fresh-feeling. No cracking or flaking makeup here! If you plan to wear a full-face of makeup, you need this setting spray.  12:00 - #11: SuperMush Daily Energy Mouth Spray ($21.60) and Daily Chill Mouth Spray ($21.60). Think of SuperMush as the perfect marriage of superfoods, mushrooms, and inside-out beauty. Mushrooms are super nutrient-dense, are known to positively impact our overall immune system, and encourage healthy gut flora.  14:00 - #12: TOCCA Fragrance Wardrobe ($68) - This luxury discovery set is housed in a precious tin case, and features TOCCA's 9 top-selling scents in travel-friendly fragrance sprays. The scents in this set are so luxurious. My favorite scent is the Gia with peppercorn, tangerine and rose. These fragrances always instantly make you want to be on vacation.  I hope you're loving Bri Books! If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts and Spotify! Please tell me where you're traveling to by using #bribooks on Instagram and subscribe to the Bri Books newsletter at bribookspod.com/newsletter.  Products Mentioned Marianella Royal Kalahari Face Serum with Baobab and Mongongo Oil ($68) Fenty Skin Hydravisor Mineral SPF 30 Moisturizer ($39) Laura Mercier Pure Canvas Primer ($47) Urban Decay Concealer in shade 70 NN Deep Neutral ($33) Charlotte Tilbury Charlotte's Beautiful Skin Foundation in shade 16 Cool ($49) Urban Decay Hydramaniac Blush ($22) Jones Road Mascara ($31) Fenty Beauty Double Cheek'd Cream Blush Duo ($24) Stila Stay All Day Waterproof Balayage Brow ($28) Urban Decay All-Nighter Setting Spray ($36) SuperMush Daily Energy Mouth Spray ($21.60) and Daily Chill Mouth Spray ($21.60) TOCCA Fragrance Wardrobe ($68)  

When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode. Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own. So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail to help drive you to more precision in your business. WATCH ON YOUTUBE EPISODE HIGHLIGHTS [00:52] Cody's switch to bid caps. [03:39] Joining Slack groups for support. [07:12] Removing the pacing mechanism. [08:52] Bidding and budgeting strategies. [11:23] Ratio targets and contribution dollars. [14:23] Tying marketing to financial metrics. [17:20] ASC cost caps and lowest cost. [21:32] Relying on meta for demand. [22:37] Supply chain management in e-commerce. [26:23] Product launches and exclusivity. [29:12] Adjusting bid caps for sales. [31:41] Delayed attribution and Black Friday. [33:23] Making adjustments and comfort levels. [37:12] By-product value of advertising spend. [39:30] Bid multipliers and targeting. [41:19] In-store sales and advertising. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use the code AJF20 to get 20% off your first 3 months. FOLLOW UP WITH CODY Sign Up For Cody's Newsletter: https://www.codyplofker.com/newsletter Follow Cody on X: https://twitter.com/codyplof Hire Cody On MentorPass: https://www.mentorpass.co/me/codyplofker FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP.Follow Val on TwitterFollow Eli on TwitterSubscribe to Eli's newsletterTry Privy for FREECheck out the Triple Whale Network

Bobbi Brown, Founder & CEO of Beauty Evolution and Jones Road Beauty, joins us to talk about her journey in makeup artistry and her story of entrepreneurship, her platform JustBobbi which includes all things wellness, beauty, travel and everything in between, and her recent endeavor, The George Hotel, which she transformed alongside her husband into a design-minded, boutique hotel in the heart of Montclair. SPONSOR: Go to wwwTheOuai.com and put in code In My Heart to get 15% off your order. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of This is Working, our hosts dig into how to manage work relationships when your coworkers are also family members. They explore Dan's recent conversation with Jones Road Beauty founder Bobbi Brown and her son Cody Plofker, who happens to be the company's CMO. Dan and Nina talk about how to take and receive feedback when you're really close to your colleague, how to manage up, and the overall importance of very clear communications. Nina and Dan offer their own insights and opinions - and we're eager to hear yours as well. Jump into the conversation on LinkedIn by sharing a post or comment with the hashtag #ThisIsWorking, or drop us a line - you can reach us at ThisIsWorking@Linkedin.com. Follow Bobbi, Cody, Nina, and Dan on LinkedIn. You can watch Dan's interview with Cody and Bobbi on the LinkedIn News page. Get this conversation and more delivered directly to your inbox by subscribing to the newsletter. It's also called This is Working!

Mariel & Melissa welcome a very special guest, their friend Bobbi Brown, Makeup Artist and Founder of Jones Road Beauty. Bobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, sought-after speaker, and serial entrepreneur. As a professional makeup artist, Bobbi created the ten simple lipsticks that launched her billion-dollar brand, Bobbi Brown Cosmetics. Bobbi left her namesake brand in 2016 to return to her roots as an entrepreneur, launching three new businesses -- justBOBBI.com, a digital editorial content site; The George, a 31-room boutique hotel in Montclair, NJ, and The Important Things, a podcast that interviews thought leaders, creators, and entrepreneurs on the habits and mindsets that have helped them live their most authentic and gratifying lives. In October 2020, Bobbi made her triumphant return to the beauty industry and launched Jones Road – a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones. Bobbi's clean beauty brand, Jones Road, is available on jonesroadbeauty.com or at their flagship stores in Montclair, NJ; New York City, and East Hampton, NY. You can find Bobbi Brown at: jonesroadbeauty.com ON SOCIAL @justbobbidotcom @jonesroadbeauty @thegeorgemontclair @18labelstudios Hosts - Mariel Hemingway & Melissa Yamaguchi Executive Producer - Jeremiah D. Higgins Senior Sound Engineer - Richard Dugan Producer and Sound Engineer - Slater Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click to Donate to the Mariel Hemingway Foundation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Mariel Hemingway Foundation Youtube channel here⁠⁠

1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.Follow Val on TwitterFollow Joanne on TwitterCheck out Joanne's thread on hitting 1M subscribersCheck out Jones Road BeautyTry Privy for FREECheck out the Triple Whale Network

Mariel & Melissa welcome a very special guest, their friend Bobbi Brown, Makeup Artist and Founder of Jones Road Beauty. Bobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, sought-after speaker, and serial entrepreneur. As a professional makeup artist, Bobbi created the ten simple lipsticks that launched her billion-dollar brand, Bobbi Brown Cosmetics. Bobbi left her namesake brand in 2016 to return to her roots as an entrepreneur, launching three new businesses --  justBOBBI.com, a digital editorial content site; The George, a 31-room boutique hotel in Montclair, NJ, and The Important Things, a podcast that interviews thought leaders, creators, and entrepreneurs on the habits and mindsets that have helped them live their most authentic and gratifying lives.  In October 2020, Bobbi made her triumphant return to the beauty industry and launched Jones Road – a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones. Bobbi's clean beauty brand, Jones Road, is available on jonesroadbeauty.com or at their flagship stores in Montclair, NJ; New York City, and East Hampton, NY. You can find Bobbi Brown at: https://jonesroadbeauty.com ON SOCIAL @justbobbidotcom @jonesroadbeauty @thegeorgemontclair @18labelstudios Hosts - Mariel Hemingway & Melissa Yamaguchi
 Executive Producer - Jeremiah D. Higgins
 Senior Sound Engineer - Richard Dugan
 Producer and Sound Engineer - Slater Smith Click to Donate to the Mariel Hemingway Foundation
account.venmo.com/u/MHFOUNDATION Follow us on Instagram
www.instagram.com/marielhemingwayfoundation/ Subscribe to the Mariel Hemingway Foundation Youtube Channel Here
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To subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Get ready to dive into the world of personal branding, content creation, and customer experience in this thought-provoking interview, with Eli Weiss, Director of CX for Jones Road Beauty. Discover the cringy allure of following trends, the rise of volume-driven content, and the potential impact of AI. Learn why authentic connections and real value matter more than ever. Join the conversation on balancing efficiency and personalization, the power of human touch in business, and the secrets to creating meaningful customer experiences. Don't miss insights on tools for CX, the art of balancing AOV and LTV, and the role of enlightened hospitality in e-commerce. Tune in for a captivating exploration of personalized experiences, team structures, and the everlasting quest for customer loyalty. It's time to challenge tradition, adopt strategic thinking, and unlock innovative ways to enhance your brand's customer experience journey. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

If anybody embodies the spirit of a certain era of British fashion, it is Tanya Sarne OBE, founder of the iconic fashion label, Ghost. In this episode, Tanya shares her extraordinary life story, from her humble beginnings as a child born in the war to refugee parents, to travelling all over the world. Her journey had many remarkable moments along the way — moments she generously shares openly from the heart, with no holds barred. Tanya speaks about her time spent struggling as a single mum until her label redefined fashion and became a global success, all whilst coping with an addiction that took hold for 24 years.  By her own admission, Tanya has led a very colourful life, one that is so jam-packed with stories you'll wonder how she managed to fit it all in. At the epicentre of the Swinging Sixties in London, Tanya's story is one interwoven with fashion, glamour, famous friends and travel. It is also a tale of talent, hard work, strength and utter resilience — and of a free spirit that remains totally, majestically undimmed. This conversation touches on some adult themes, not suitable for little ears.  If you enjoyed this episode, we think you'll love Holly's Conversation of Inspiration with Bobbi Brown, founder of Bobbi Brown and Jones Road Beauty. Plus for more unfiltered insight, subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma's appearances in terms of listen numbers If there's anyone who can do it, it's Cody Plofker, who's burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today's talk focuses on why Cody is massively bullish on YouTube ads, especially when it comes to finding net new customers, he'll walk you through his ad strategy there, as well as go deep on his Meta Ads funnels, add in a dash of hot take on TikTok, and a masterclass on offer (including the power of gift with purchase), and you've got the recipe for an all-time classic DTC Podcast episode, call it the Plofker factor… Call it the code of Cody, just don't hesitate to block off your calls and listen to this podcast right now… Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

We don't have to convince you, a B2B marketer, that S.A.D. (Sales Are Dope). You live, breathe, and dream in analytics, KPI's, and conversion rates. You count impressions in your dreams instead of sheep. But you may actually be taking yourself too seriously. It's time to have some fun with your work and use satire in your marketing.  The irony, sarcasm, and parody of satire in your content, hits your target audience hard, and differentiates your content from the sea of corporate handshake stock photos and banality that B2B marketing materials usually consist of. On this episode of Remarkable, we're binge-watching Corporate Bro videos on YouTube. Listen in as we show you why a portion of your marketing budget should be used to make world class edu-tainment content. We also cover how you can take a multi-channel, multi-format approach, and partner with a well-known content creator. So you can A.B.C. (Always Be Closing.)About Corporate BroCorporate Bro is a sketch comedy character that satirizes corporate sales life. Ross Pomerantz is the mastermind behind the character. Ross is a content creator, corporate speaker and entrepreneur from Atlanta, Georgia. He writes, produces, and stars in the sketches. He started making 6-second videos on Vine in 2013 when he started his first tech sales job at Oracle. He has now performed for companies like Dropbox, Smartsheet and Salesforce. And his YouTube, which he started in 2016, has 25M subscribers. Ross holds an MBA from Stanford University, and his full-time day job is on the leadership team at Bravado (as of 2022).What B2B Companies Can Learn From Corporate Bro: Use a percentage of your marketing budget to make funny stuff. Comedy, edutainment, whatever you want to call it. Make something just to connect with your audience, and make them laugh. Because, Colin says, “You probably have some white papers, some webinars, et cetera, and that's fine. You should have all that. But there's also that angle of, ‘All right, let's put out some other content that's a little more entertaining and relatable and fun.'” Let's face it - not many B2B companies are making their audience laugh. But there are cheeky ways to get your audience to crack a smile! The sales engagement company Sopro made a campaign called “We Love Our Clients.” The video shows a slew of clients making difficult requests, and ends with the phrase, “Sopro makes finding clients easy. You just have to deal with them.” This kind of satire creates impact and makes your brand stand out.Use a multi-channel, multi-format approach. Distribute content across multiple social media channels. Go where your audience is — whether that's Instagram, YouTube, LinkedIn, etc. And do both short and long-form videos. A great example of a multi-channel, multi-format approach is how Scratch Pad created a podcast called Beyond Quota that they collaborate on with Corporate Bro, and share episodes both on podcast streaming platforms as well as on YouTube. So, no matter what platform your audience spends time on, they'll see your content there. Partner with a well-known content creator. No matter what industry you're in, there's a content creator for you. Find somebody whose messaging would resonate with your audience and create a campaign with them. Ian says, “There's a million examples of times where people just try to borrow a celebrity's audience and that doesn't work. It's not about that. It's about co-creating something with them that is unique and special.” A great example of content co-creation is when marketing automation company Klaviyo partnered with Eli Weiss, Senior Director of CX and Retention at Jones Road Beauty, on their Less Stalking, More Talking campaign. Weiss is not just a relevant and trusted name in e-commerce, but he also shares the same customer-first philosophy as Klaviyo, making him a perfect fit for the campaign. By working together, they're leveraging both of their audiences, spreading brand awareness, building trust, and creating memorable content. It's a win-win-win…win situation.Quotes*”What you can control as a marketer is [being] consistent and repeatable. That's what [Corporate Bro] has done for a decade and that is a pathway to winning.” - Ian Faison*”What makes Corporate Bro so good is it connects with you in a way [that reminds you] not to take yourself too seriously when perhaps your job is on the line if you don't close this deal or if you don't have a good quarter.” - Colin StampsTime Stamps[1:25] Tell me more about Corporate Bro[3:02] Why are we covering Corporate Bro?[6:09] What is satire? What's the psychology of satire?[11:11] How do you run multi-channel, multi-format campaign? [13:38] What are examples of companies who have partnered with content creators?[15:42] Why is it important for companies to make funny content?LinksWatch Corporate Bro videosCheck out Corporate Bro's websiteRead about Corporate Bro in the pressFollow Ross Pomerantz aka Corporate Bro on InstagramConnect with Corporate Bro on LinkedInFollow Corporate Bro on TwitterCheck out Beyond Quota podcast with Corporate BroTune in to Sales Are Dope (S.A.D.)About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O'Neil (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

On this episode Cody Plofker zooms in for an interview with the guys. John asks the hard hitting questions you want to hear, and Cody brings the answers! Also, Casey sports a new bomber jacket... If you enjoyed this video please remember to rate & Review! Watch this episode now on YouTube >>  Check out Jones Road Beauty at: https://jonesroadbeauty.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Renowned makeup artist, pioneer of ‘no-makeup' makeup and the founder and CEO of Jones Road Beauty, Bobbi Brown has revolutionised the beauty industry as we know it. Setting the standard for skin-tone inclusivity with her persistent focus on diverse shade ranges, the launch of Jones Road Beauty marked 25 years since she sold her original line to Estée Lauder. Stay tuned as we dive into Bobbi's incredible journey, from start to present.If you enjoyed this episode, please make sure you like, subscribe, leave us a review and share with anyone you know who will love it too! Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash & Bobbi: Akash Mehta: @mehta_a Fable & Mane: @fableandmane www.fableandmane.com Bobbi Brown: @justbobbidotcom Jones Road Beauty: @jonesroadbeauty www.jonesroadbeauty.com Follow us on Instagram @founded.beauty and TikTok @foundedbeauty. For more information about Founded Beauty, please visit www.foundedbeauty.com #foundedbeauty Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today part 2 of my interview with Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

“I just kind of do things my way,” says makeup guru, Bobbi Brown, whose appearance on today's show proves that we are all the masters of our own destiny. Lindsay shared to Instagram that interviewing Bobbi for the podcast was next on her bucket list. Not long after, Bobbi responded saying, “DM me,” proving that when we put what we want out into the world, we can make it happen. Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships. Top takeaways from this interview:A lot of entrepreneurship is just making stuff upEven the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out thereBobbi utilized her expertise and personal brand to teach and build authority–and so should you. The importance of spending as much time on your family as you do on your business–find the hacks and shortcutsWhat feel like mountains really aren't–break things down into actionable steps and figure out what you need to do to move forwardQuotes• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi) • “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)Connect with Bobbi Brown:Instagram | http://www.instagram.com/justbobbidotcomWebsite | http://www.jonesroadbeauty.comPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Celebrate Dear FoundHer's Birthday with an AWESOME Giveaway here. Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today I have Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. For more on Jones Road Beauty and show notes: https://www.shopify.com/blog/jones-road-beauty-marketing-trends-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

TikTok is a social media anomaly. For starters, it's been growing like wildfire. GWI reports TikTok has grown its monthly user base by more than 32% since 2020, with more than 150 million current active monthly users.Additionally, while TikTok started as an entertainment platform, it's now one of the hottest social selling tools and an outstanding way for brands to penetrate new audiences and capture customers. In the fourth quarter of 2021 alone, TikTok reached $824 million in user spending, and it's expected to account for 3.5% of all digital advertising spending in the U.S. by 2024.What's even more impressive than TikTok's rapid growth and advertising spend is its pivotal role in creating new influencers. Recent stats show there are already 100,000+ active influencers making money from their TikTok presence.When you look at TikTok's unique strengths objectively, it provides a straightforward answer for how the brand can capture a portion of that $824 million in user spending on TikTok. The answer: partner with TikTok creators. Better yet is to do what brands like Nerf, Olipop, and Jones Road Beauty have done, and that's hire creators to run their social media accounts. Here's a closer look at why brands are doing this and why it's working. ... (READ MORE)

Join Daniel as he and Cody get into 7 questions that reveal Cody's motivation and passions for marketing and more.Join them in this fireside chat.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!Follow Cody:LinkedIn: linkedin.com/in/cody-plofker-47a29b120Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Bobbi Brown. A name synonymous with innovation and entrepreneur. She's the true queen of “no makeup makeup.” Starting as a makeup artist in the early ‘90s, her approach was unlike anyone before her—embracing natural beauty, practically putting that term on the map. Not only did she make it fashionable to look like your best self, leaning into the idea of “less is more,” but she made it marketable to an industry that was championing bold looks and bright colors, shifting the decade into a more minimal period. We talk all things natural beauty hacks and tricks (after all, this is her expertise), how she came up with the name Jones Road Beauty (and what compelled her to start another line). We even got the down-low on her must-have nail polish she's worn for decades. With an ease and confidence to quickly puts into focus how she's been able to achieve all that she has over all these years, we could have picked her brain all day.     Mark your calendar for the 96th Annual Macy's Thanksgiving Day Parade! The parade will be live from NYC, on NBC and streaming on Peacock, Thursday, November 24th, 9am-noon in all time zones. For all of the fun details check out macys.com/parade.     Produced by Dear Media. 

Once upon a time, Cody believed marketing was stupid. Now he's obsessed with it. Find out what changed.Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.And if you're looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it's your guide to profitable growth. Visit northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Cody:LinkedIn: linkedin.com/in/cody-plofker-47a29b120Twitter: https://twitter.com/codyplofKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:06 The Fun Part06:15 What The Modern Marketer Needs08:27 Start With The Basics12:43 The Marketing Hill I Would Die On16:02 Core Commitment To Content18:19 Looking Up To Nik Sharma19:14 Where to Find Cody3 Marketing Strategies For Small BusinessesAre you a small business on a budget? If so, creating a marketing strategy probably feels like you have to choose between marketing and operations. But effective marketing is key to growing your business without blowing your budget. With the right marketing strategy, small businesses can grow just as fast as large corporations. Unfortunately, many people think of marketing as something only big companies can afford. They assume it's too expensive and complicated for small businesses. But that's not true! Marketing is something every business needs to thrive. When done correctly, marketing helps you attract more customers and sell more products at a profit. What Makes Good Marketing Strategies For Small Businesses?Small businesses can create large-scale marketing campaigns. They just need to follow a few key strategies. The first step is to identify your target market. What type of people do you want to buy your products or services? You can't make a sale to everyone. Therefore, you need to narrow down your audience. This makes it easier to create an effective marketing strategy. Next, create a marketing plan. You don't want to jump right into promoting your business. Instead, think about the message you want to get across. Decide how you want to reach your audience. How much money do you plan to spend on marketing? What...

In our fast paced world, we can be so focussed on the future, that we very rarely take time to reflect on the past. But this week, Holly has a task for you that is going to help you look back, and recognise just how far you've come.  Taken from her conversation with the beauty icon that is Bobbi Brown, this week's lightbulb moment is inspired by Bobbi's letter to her younger self, which Holly was lucky enough to witness her read. In Bobbi's letter, she shares exactly what she wished she'd known as a younger woman, opens up about her vulnerabilities and also reveals the secret mantras that she swears by, to live a happy and fulfilled life.  Having also written her very own letter a few years ago, Holly explains why she found it so cathartic and this week, has tasked you, our incredible listeners, to write your very own version. What are your greatest learnings? What do you wish you had known earlier? And more importantly, what are you waiting for? Find some time, and start writing – we don't know one person yet that's ever regretted it, yet many who have found it to be the greatest release.  You can hear Bobbi Brown's full episode here.  Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas, and topical, 'ungoogleable' business advice.

Holly's guest this week is the vivacious, captivating and eminently stylish Trinny Woodall, who is likely to truly surprise you in more ways than one. You may know Trinny from her glittering TV career, her bestselling books or her inspired makeup brand Trinny London, but what lies underneath the energetic Instagram LIVES and YouTube tutorials? A sheer will to survive. With a career spanning more than three decades, Trinny's story is a fascinating one involving many twists and turns. In this interview, Trinny bares all about overcoming imposter syndrome in her early career, the crushing failure of her first business venture and even an honest account of her brief encounter with rehab in her early twenties. Despite the lows that Trinny has conquered, there have been many highs – and it is clear that she has always been light years ahead of her time with her business ideas and vision for the future.  Trinny's sole mission has always been to help every woman look and feel their very best, and throughout her journey, she has learnt many lessons that have led her to being the happiest and most comfortable in her own skin that she has ever been.  It's an episode that recognises and celebrates the survival instinct of all entrepreneurs, and one that you won't want to miss. If you enjoyed this conversation, you might also enjoy Holly's episode with Bobbi Brown, founder of Jones Road Beauty.  This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

Eli Weiss grew up among 9 other siblings in an ultra-Orthodox Jewish household without TV, internet, or a secular education. But Eli wanted to break into the “real world.” After moving between New York City and Israel, traveling across Europe on credit card points, getting his high school diploma, and joining different startups, Eli was looking for his next challenge. So he did what any entrepreneurial minded person would—he started his own brand, which aimed to solve men's hair loss. And then this happened.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody's top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli's most proud of, and why pizzaz and personality lead the way on his team We play incrementality and attribution bingo, discuss the anatomy of Hero's amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion This one was a lot of fun…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

EP 59: Are you a midlife woman looking for some secrets & answers just like me? You want answers on how to live your best “everyday midlife” and how to find your next thing in the second half of life. And, some pro makeup tips, products and ideas on how to take care of your skin, create definition and look natural all at the same time. You want to hear from someone who has successfully done it and continues to inspire women each day? Then listen here! Join me, Dr. Sarah Milken, in an open and honest conversation called, “Everyday Midlife” with Bobbi Brown. We discuss her entrepreneurial highlights by founding Bobbi Brown Cosmetics and, more recently, Jones Road Beauty. We dive into multiple makeup tips and products that are essential in midlife…hydration, contour, color…Yes, Bobbi is THE makeup guru! We chat about Bobbi's everyday life, such as how she maintains a great marriage, how she learned how to stop comparing herself to others & finding her own beauty and her philosophies on exercise & nutrition. Yes, Bobbi is not only a successful entrepreneur, but she is also on her own midlife journey just like us…even for her it's not always glamorous. She's doing the “work”, just like us. Listen to find out how Bobbi navigates business, family and midlife, and she tells us her fave bread, snacks, workout plan…all the things. Some Highlights:  Bobbi's favorite part about getting older A good life is filled with hard work An attitude adjustment can help in difficult situations Stop comparing yourself to others, you are your own type of beautiful Learning as you go, being scared and doing it anyway How to create healthy midlife marriage energy Exercise because it feels good for YOU! Looking forward to connecting with you! Here are some ways to connect with me! THE FLEXIBLE NEUROTIC SHOW NOTES: https://www.theflexibleneurotic.com/episodes/59 THE FLEXIBLE NEUROTIC INSTAGRAM: https://www.instagram.com/theflexibleneurotic/  THE FLEXIBLE NEUROTIC WEBSITE: https://www.theflexibleneurotic.com/  THE FLEXIBLE NEUROTIC EMAIL: sarah@theflexibleneurotic.com

Welcome to the dtc deep dive. This week, we're joined by Brian Singer, Growth Marketing Manager at Jones Road Beauty. We go over his strategies for testing winning content, holistic approaches to marketing and how to switch off from your job at the end of the day. On Brian's background in sports marketing, and how there isn't as much difference between marketing sports products and beauty products as one might think. On Brian's decision to join Jones Road Beauty due to sharing multiple communities with members of the team. About Jones Road's growth, and how Bobbi Brown's 25 non-competes expiring gave her the chance to give tons of value to the business. On Bobbi Brown being present in Jones Road's ads, in both TikTok ads and more highly produced content. She is more than just a ‘celebrity endorsement' she is an expert in her field and provides value and credence to the brand. On having a mix of content types. Test everything, not just the winners. You need to have different avenues for all types of content if possible. Test your losing content and keep diversifying, in both content type and in messaging. On mental health in the marketing industry, why ‘you are not your ROAS' and the value in surrounding yourself with people who aren't marketers is great for your mental health and allows you to switch off after work. On taking a Holistic approach to marketing. Everyone in a marketing department needs to be aware of how everyone else's role is affecting theirs and vice versa. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Brian on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Cody is a marketer, operator, advisor, investor, and consultant to some of the fastest-growing DTC brands and commerce enablement infrastructure companies.By day, Cody is CMO of Jones Road Beauty a family brand founded by Bobbi Brown and one of the fastest growing DTC brands today. By night he writes a weekly newsletter on what he's learning, advising amazing companies like Octane AI, and investing in the next big brands or SAAS. Cody is also a leading voice in the DTC Twitter community regularly posting tactics, insights, and learnings. In this episode, we cover some of the trending topics in Ecommerce today and work out what it takes to build and grow a DTC brand in 2022. Enjoy!A big thank you to our sponsors: Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/

Makeup mogul and entrepreneur Bobbi Brown joins "CBS Mornings" to discuss her new beauty brand Jones Road Beauty, embracing TikTok and her makeup tips for the summer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Makeup mogul and entrepreneur Bobbi Brown joins "CBS Mornings" to discuss her new beauty brand Jones Road Beauty, embracing TikTok and her makeup tips for the summer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The second-oldest of 10 children in an Orthodox Jewish family, Eli Weiss didn't set out to pursue a career in customer experience—but his love of travel led him to work for a luggage Kickstarter campaign, where he leveraged his skills as a generalist to transform the business and its customer service philosophy. In this episode, Eli—now the Senior Director of Customer Experience and Retention at Jones Road Beauty—reveals his many career learnings, including how to present yourself as a specialist instead of a generalist; how to best appeal to hiring managers; betting on yourself by treating your career as a long-term investment; and how building your personal brand can help you land a new role. Connect with Eli:Twitter: https://twitter.com/eliweisssLinkedIn: https://www.linkedin.com/in/eliweisssThis show is presented by Teal, and hosted by Teal's Founder & CEO David Fano. At Teal, we're building the first genuinely consumer-first platform to help people grow and manage their careers. Our goal is to empower people to land jobs they love with free tools that guide and automate the process. Learn more at tealhq.comThis podcast is produced by Rainbow Creative with Matthew Jones as Senior Producer and Drew MacPowell as Editor and Associate Producer. Find out more about how to create a podcast for you or your business at rainbowcreative.co

Dare to dream it, dare to believe it and dare to do it! That's the motto of Charlotte Tilbury MBE — the makeup guru with the Midas touch, a woman trailblazing a makeup revolution and empowering women through the transformative power it brings. As a British female entrepreneur and one of the most influential makeup artists of her generation, Charlotte Tilbury has distinguished herself as being a true creative visionary who has completely disrupted the beauty industry. And although ‘empowerment' isn't usually a word associated with it, Charlotte explains how her frustration with this market as a young woman, along with her unique understanding of what women want, has helped her to build a global brand that champions the face of beauty in a different way.  Charlotte reveals what has always fuelled her determination to pursue her passion, and how practising manifestation, living in the future and giving people the opportunity to feel their most confident self, has allowed her to surpass her greatest dreams.  As Charlotte says, “You have to believe the dream”, and this endless belief in her ideas, self and future are only a few reasons for her inspirational success.  If you enjoyed this conversation, you might also enjoy Holly's episode with Bobbi Brown, founder of Bobbi Brown and Jones Road Beauty.  This Conversation of Inspiration podcast episode is brought to you with support from Adobe Express. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

Buckle up, we've got a lot to talk about! Kirbie & Sara are chatting about their favorite AAPI-owned beauty products for this week's WOYF, the sad news about Bite Beauty's demise, and the drama surrounding Jones Road Beauty's new WTFoundation. Plus, Kirbie gets quizzed on most popular perfumes according to Google, Instagram, and TikTok for Data Girl.Shop this episode hereGlossAngelesPod.comhttps://linktr.ee/glossangelespodCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com See acast.com/privacy for privacy and opt-out information.

Eli is director of CX at Jones Road Beauty which is co owned by Bobbi Brown.  In this masterclass Eli will teach you why CX is so important, what brands often get wrong and how to implement great CX into your business. Check out Rewind app and claim your free month: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/?redir...VIXXR Shopify Agency. https://www.vixxr.com/

This week's episode is brought to you by So...? Fragrances. Shop So…? Fragrances Unique Body Mists at your local Woolworths and So…? Fragrances Escape Body Mists at your local Coles. And head to @sofragrancesau on Instagram to learn more. In this week's episode, we discuss the death of YouTube's beauty community and explore if it's come back to life with the rise of TikTok. Our discussion was inspired by the absolutely viral discourse around the new Jones Road Beauty 'What The Foundation' and how the controversy around this foundation has sparked intense debate over the responsibility of beauty influencers as the community moves from YouTube to TikTok.  Timestamps: 9:53 Kravis is married! 12:40 Kylie Jenner and Travis Scott walk BBMAs red carpet with daughter Stormi in Travis' first red carpet appearance since Astroworld 15:42 Nessa Barrett spotted with Josh Richards amid Jaden Hossler split 17:43 Nikita Dragun opens up about bipolar diagnosis 20:33 ColourPop Cosmetics comes under fire for ripping off a Black creator's makeup trend in birthday campaign 27:12 From YouTube To TikTok: Is The Beauty Community Dead? 27:44 How Jones Road Beauty 'What The Foundation' became the most divisive product on TikTok 30:00 Jones Road Beauty 'What The Foundation' reviews 36:24 Why the beauty community died  49:34 How TikTok has ushered in a new era for the beauty community and what the Jones Road Beauty foundation scandal can teach us about this shift 52:58 Downfalls of the TikTok beauty community vs. YouTube beauty community 1:00 Our predictions for the future of the online beauty community 1:03 Was the Jones Road Beauty foundation scandal a planned PR stunt? Our publication: https://centennialbeauty.com/ Follow us: https://www.instagram.com/centennialbeauty/?hl=en Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Resources: ​​https://centennialbeauty.com/nessa-barrett-josh-richards-spotted-walk-dog/ https://centennialbeauty.com/nikita-dragun-opens-up-bipolar-diagnosis-following/ https://centennialbeauty.com/colourpop-cosmetics-colourful-under-eye-trend-birthday-campaign-naezrah-backlash/ https://beautyvelle.com/2021/02/06/colourpop-make-it-black-collection/ https://centennialbeauty.com/jones-road-beauty-what-the-foundation-tiktok-reviews-controversy/ https://www.vox.com/the-goods/23064266/dan-howell-michelle-phan-youtuber-brain  https://www.youtube.com/watch?v=hSGGxzFGwNg&ab_channel=Rifenstine  https://www.youtube.com/watch?v=jqZMLY3WgeI&ab_channel=FoolCoveragePodcast 

Cody Plofker is the marketing genius behind Jones Road Beauty, founded by cosmetics giant, Bobbi Brown. He knows exactly what it takes to build a brand and he's got 3 playbooks for you. When you're the son of beauty empire founder Bobbi Brown, you're already under pressure, but Cody Plokfer is a marketer at the top of his game. Tasked with growing a new, clean makeup brand, Jones Road Beauty, Cody isn't afraid to jump on trends and experiment. Alex and Cody race through 30-minutes of the most relevant and actionable insights you'll find anywhere. Hear how Jones Road Beauty is leveraging TikTok, what works (and doesn't) for business accounts, and how zero party data is the trick you need to raise your conversion rate. You'll also hear how Cody works Facebook and why creative must always come first. These 3 highly actionable playbooks will transform your view of social media content and all inside 30 minutes. Grab a coffee and a pen. And if you're looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Follow Cody: Twitter: https://twitter.com/codyplof (twitter.com/codyplof) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)

Talk about makeup, and one of the first names that pops into your mind is likely Bobbi Brown. An idol and inspiration for makeup lovers across the world, Brown's fiery entrepreneurial spirit has driven a wide range of success with Bobbi Brown Cosmetics. When Brown's 25-year non-compete agreement expired with Estée Lauder in 2020, she and her husband Steven Plofker joined forces to launch their own DTC beauty brand, Jones Road... (READ MORE).

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today we're throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker. https://jonesroadbeauty.com/ When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn't want to work for a billion dollar conglomerate. Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic trends in beauty. She quickly brought on Cody, who happens to be her son, and he's helped drive incredible 8 figure growth in just over two years. This one is just filled with value…you'll hear: Cody's pivot from physical therapist to online marketer and what it's like to work for your celebrity mom Why people are STILL underestimating the TikTok organic opportunity and Exactly how Jones Road Beaty went Viral Attacking the trend of contouring How TikTok compares to Facebook Ads at massive scale, and what creatives work where How Cody structures is Facebook Ads campaigns for maximum simplicity How to make a killer quiz, and exactly what to do with that Zero party data after Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

At 23 years old, Joanne is the former Head of Retention at Aisling Organic Cosmetics and is now the new Assistant Manager of Retention Marketing at Jones Road Beauty, a clean beauty company founded by legendary makeup artist Bobbi Brown. Joanne shared her rapid career growth story as well as tips for new marketing professionals. She also gave a behind-the-scenes look at Jones Road's influencer marketing and overall marketing approach. 

4:36 - Embracing clean beautyA long-time advocate of health and clean ingredients, Bobbi Brown founded Jones Road Beauty. The challenge was to make clean versions of all the best products.“Bobbi parted ways with her company that she founded and had a non-compete. And most people would be retiring at that age, but she just didn't feel done. And she felt like she had so much that she wanted to teach and so much that she wanted to continue to do. And part of it is throughout her journey she has gotten super into health and became a certified health coach. You know, clean beauty wasn't really a thing back then, but obviously now it's much more common and people care so more about what they're putting on their faces and also what they're putting in their bodies. So I think there was just a little bit of a challenge in there, and  obviously makeup and the trends are changing, but also what ingredients people care about is changing. So usually people didn't think that clean products were that good. And there was kind of a challenge of how can we make the best beauty products in the world, of all products, and let's just also make them clean.”8:50 - A soft launch that hit hardCody and the Jones Road team did zero pre-launch announcements, and the launch still surpassed all expectations.“I think because we knew that there would be some initial demand we had to invest for that and kind of prepare for that and start building the team. Versus if you're going to start things from scratch, you have to obviously do it super bootstrapped and do it super lean and maybe start fulfilling orders by yourself. But we knew that that wasn't going to be sustainable. So we had to invest ahead of time for that. And I think we knew that on day one we hit something pretty special and pretty serious. We didn't really do any pre-launch because Bobbi's non-compete was up and she didn't want to wait at all. So she wanted to launch it on that first day that she could, which means we couldn't announce it ahead of time…So we really didn't do any teasing of, and we didn't have time to kind of build a list or anything like that. But we had some press hit that day. And once people started talking about it, I think we knew it that first month and that first day just surpassed expectations. And that's when we knew we really had something.”13:21 - Making investments in ad spendCody says that steady ad spend and good growth KPIs should result in increases in traffic and brand awareness.“I think you have to just trust it a little bit. Look at audience growth, look at like, yes, they are vanity metrics in terms of looking at your reach and your followers. But I do think that is an important thing to look at. And having growth KPIs that you're growing 5% or 10% a month, I think is super important. And obviously I don't think you can look day to day and like, ‘oh, we spent this much, this was our return on ad spend.' But I think if you invest in it over a quarter, you obviously should see your overall traffic pick up. You should see your organic search, your direct, and your branded search pick up as well if you're getting some more brand awareness out there. And you should see your overall revenue quarter over quarter go up.”14:28 - Doubling down on social mediaThe next step for Jones Road is to focus on building community through social storytelling, such as putting resources into TikTok.“Obviously influencers and UGC are huge. Especially in beauty, on Instagram, just being able to share what our products look like on different people and obviously doing some storytelling around brand pillars as it relates to building a community. I think that's something we can do a way better job of is building a community on social, on Instagram. That's kind of our main focus and I think something that we can do a way better job of. And then we're really not doing much and a good enough job on TikTok. So that's going to be a huge focus. And that's something I know you asked, like, how do you calculate your return on investment of organic? I mean, we're going to find out. Because we're going to invest quite a bit of resources into TikTok, because I really think that's where the attention is. And we'll see how that plays out.”15:37 - Building the marketing teamThere are many new roles that will be up for grabs soon at Jones Road, most notably a growth associate who can work with creators on fresh user-generated content.“We've got one senior to manager level of marketing operations. We are about to hire a director of influencer marketing, that's something we're hiring for right now. We just hired an associate manager of retention marketing. So email and SMS. We have a social associate, and then a marketing coordinator. So that's kind of what our marketing team looks like right now. But again, we're looking to grow upon that quite a bit. We're looking to hire another person on the media buying side, maybe somebody else to help with our ad creative. So somebody like a growth marketing associate, where they work with content creators, work with these platforms, write briefs, communicate with creators to get UGC, and then work with an editor to kind of turn that around.”22:36 - Finding content creatorsA critical part of Jones Road Beauty's growth has relied on getting products into the hands of influencers. The key is getting them to then create content that will help grow the brand.“We haven't done a lot of like pay-to-post. We've done a lot of seeding, so I think that's something that's been super successful. I think the more we do of that, the better. It's just getting our products out there, it's kind of a little bit more of a brand awareness play. And then we've used a lot of influencers for paid social stuff. Just using it. Getting content is really the name of the game. It's how much content can you get? And it's very expensive and time-consuming to do it all in-house. I was talking to somebody the other day who is a consultant for this. But you know, UGC is not like an add-on thing anymore. It really has to be an essential part of your marketing. On Instagram, on TikTok, it's super important. And you have to have a budget for it. You have to dedicate, even if you're a really small brand, you have to figure out what your budget is. You have to figure out how you're going to find content creators.”29:07 - Growing a personal audienceIn addition to growing the audience for Jones Road, Cody is buy networking and growing his own personal audience so that he can more effectively hire.“My main motivation right now is I'm trying to build our team. So if I can get on podcasts from it, if I can maybe speak at some events, just build an audience there, hopefully whenever we need to recruit somebody I have a network, I have an audience. I really think it's just the biggest leverage that you can have, that almost everybody should be building an audience, even if it's not a big one, so people know who you are. Because if you're looking for a job, like I would much rather hire somebody that I'm familiar with, that I've engaged with, and kind of know a little bit more about them. If we were raising money, I'd much rather raise money from somebody who's in my network and my audience. So there's just nothing bad that can really come from it.”33:34 - Sticking with DTC over retailCody says that for now, retail isn't a focus. He would much rather continue to fully own the revenue, customer data, and customer experience.“We have one of our own stores, but we're not in any retail. We're doing a pop-up right now in Creedo, but I don't think that that'll be long-term. And we're trying to hold off on that. At least I am trying to hold off on that for as long as possible, just so that we can own all of our distribution and all of our data. Part of the value of being direct to consumer is obviously you get to keep your margin, but more importantly, you get to keep your relationship to your customers. When you're in retail, you have to launch products for retailers. You have to make specific SKUs for them. Sometimes you don't get to make what you really think is going to be best for the customer. So that's why we're choosing not to be in it for now.”36:12 - Building a media companyThe key to DTC growth for Jones Road lies in growing organic traffic. They plan to achieve that by essentially building a media company that will invest in content and support the product company.“We want to double our growth. We want to do so essentially keeping our ad spend 15% or less of our total revenue. So to do that, we've got to figure out organic distribution. Most people go into retail for distribution, but you lose margin, you lose equity. You no longer own the customer data. We want to keep all of that. So essentially what I think most people do, they either go to retail for distribution, or they go to venture capital for distribution; stay direct to consumer but then it's all just spent on ads. We want to do it profitably. Keep all of our data, keep all of our equity, not dilute at all. And to do that, we've got to learn how to grow our organic traffic. So what we're going to do is we're going to build a media company. We're going to build a media business. So we're going to invest in building a team and invest in content. I don't exactly know yet what the form is going to look like for that content, where it's going to. How are we going to distribute it, that's kind of all in the works right now. But that's really going to be our overall goal is building a publication company, building a content-first company, that lives alongside our product company.”Episode Contributors: Blaine Bolus - COO OmnipanelCody Plofker - Director of Ecommerce of Jones Road

If you, like me, have lived most of your life in fear of foundation, this week's guest is your saviour. Because this woman saved us no-make-up girls' lives. Back in 1991, Bobbi Brown was a makeup artist frustrated by the fact that most makeup looked like a mask so she produced a range of 10 lipsticks that actually matched people's lips. Shocker! Those lipsticks were the start of something huge: the first eponymous make up artist led beauty brand. A brand that Bobbi sold to Estee Lauder just four years later for who knows how much. Now, after 22 years at Estee Lauder and a few years rejuvenating, Bobbi is back doing what she loves - being her own boss - and with a brand new line, Jones Road.Bobbi joined me from her house in the Hamptons to talk about reinventing yourself in your sixties, the emotional wrench of leaving her name and her legacy behind, how to get what you want at work (and at home), seeing the beauty in growing older - emotionally and physically - and the joy of nobody trying to fix you. Oh, and how not to look like sh*t!(By the way, Jones Road Miracle Balm is your new best friend! I'm a convert)Find out more about Jones Road Beauty at JonesRoadBeauty.com.• You can buy all the books mentioned in this podcast at Bookshop.org, including the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me!• The Shift (on life after 40) with Sam Baker is created and hosted by Sam Baker and edited by Emily Sandford. If you enjoyed this podcast, please rate/review/follow as it really does help other people find us. And let me know what you think on twitter @sambaker or instagram @theothersambaker. See acast.com/privacy for privacy and opt-out information.

In one of Holly's most anticipated interviews, she speaks to her heroine Bobbi Brown about her influential journey as a serial entrepreneur and her success in building a beauty empire.  Recognising the need for diversity amongst makeup products within the industry, Bobbi followed her gut as a budding makeup artist, to build a brand for all skin tones and types. Fast forward thirty years, and Bobbi Brown is a renowned billion dollar beauty brand, used by women across the world.  As if being a beauty mogul, best selling author and sought-after speaker wasn't enough, in 2020 Bobbi launched her new business baby ‘Jones Road' which is the next step in her incredible journey, where Bobbi's products reflect her natural, authentic self.  In this heartfelt conversation, Bobbi speaks honestly about the challenges of juggling the duties of motherhood with running a self-founded worldwide beauty brand and finding the confidence to build a second business. One of the greatest things you'll learn from Bobbi's inspirational story, it's that feeling comfortable in your skin is the ultimate key to freedom.

On this episode, Erika sits down with legendary makeup artist and entrepreneur Bobbi Brown about her new company, Jones Road Beauty. Brown shares her secrets to being a successful entrepreneur, how it feels to leave her name behind at another company, and what President Obama calls her. Erika also runs through headlines and answers your questions with special guest Tiko Texas. She wraps the show with a BREAKING NEWS interview with White Sox Dave about his viral confrontation with actor John Cusack. Sports Research: Go to www.Sportsresearch.com, add your favorite  products to your basket, and use code ERIKA at checkout for 25% off.  JustWorks: Find out how JustWorks can help your business by going to www.JustWorks.com. High Noon: Head over to your local liquor store and get some today. (00:03:20) - Headlines (00:12:48) - Q&A (00:21:16) - Bobbi Brown (00:45:00) - Adulting (00:48:30) - Inside Barstool Check out Barstool Sports for more: http://www.barstoolsports.com Follow Barstool Sports here: Facebook: https://facebook.com/barstoolsports Twitter: https://twitter.com/barstoolsports Instagram: http://instagram.com/barstoolsports Merch: http://www.store.barstoolsports.com

Makeup expert and longtime entrepreneur Bobbi Brown waited for the clock to run out on her 25-year non-compete with cosmetics giant Estée Lauder. As soon as it did, in October 2020, she launched her new makeup company, Jones Road Beauty. She joins LinkedIn editor-in-chief Daniel Roth for a lively conversation about family, tenacity, and starting a new business in the midst of a pandemic.

Who reigns supreme in the land of beauty? When it comes to celebrities, these top 10 (er, top 9 if we're being honest) are at the top of their game. Sara quizzes Kirbie in this week's rendition of Data Girl on those power rankings. Kirbie shares her recent story for Allure about biotin — how it's probably not growing your hair out, it could be affecting your bloodwork, and might even be contributing to your breakouts. Sephora is pledging to increase the amount of Black-owned brands they carry, but tbh we think this initiative has a long way to go — we explain why. Plus, Kirbie is 100% all-in on Jones Road Beauty, Bobbi Brown's latest beauty endeavor. Listen to her review in this week's episode and shop everything mentioned here.Glossangelespod.comCall us: 424-341-0426Shop product from our episodesFacebook: Gloss Angeles (Join our group: Gloss Angeles Glamgelenos)Instagram: @glossangelespod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com See acast.com/privacy for privacy and opt-out information.

Who reigns supreme in the land of beauty? When it comes to celebrities, these top 10 (er, top 9 if we're being honest) are at the top of their game. Sara quizzes Kirbie in this week's rendition of Data Girl on those power rankings. Kirbie shares her recent story for Allure about biotin — how it's probably not growing your hair out, it could be affecting your bloodwork, and might even be contributing to your breakouts. Sephora is pledging to increase the amount of Black-owned brands they carry, but tbh we think this initiative has a long way to go — we explain why. Plus, Kirbie is 100% all-in on Jones Road Beauty, Bobbi Brown's latest beauty endeavor. Listen to her review in this week's episode and shop everything mentioned here.Glossangelespod.comCall us: 424-341-0426Shop product from our episodesFacebook: Gloss Angeles (Join our group: Gloss Angeles Glamgelenos)Instagram: @glossangelespod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com See acast.com/privacy for privacy and opt-out information.

In this episode of Four Courses host Geoffrey Zakarian speaks with legendary makeup artist Bobbi Brown. Bobbi shares many valuable stories with Geoffrey, including how she found her focus as a makeup artist, what it was like to build her billion dollar business, and what she’s currently excited about, now that she’s starting back at the beginning.  For more information on Bobbi’s current venture Jones Road Beauty, visit her website here: https://jonesroadbeauty.com/ For more updates on “Four Courses with Geoffrey Zakarian” follow Geoffrey on Instagram here: https://www.instagram.com/geoffreyzakarian Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Beauty and wellness guru Bobbi Brown joins Us to reveal why she started clean line Jones Road Beauty, the supplements that make you look and feel your best, how to shift life habits and how confidence will keep you looking young.

Bobbi Brown is a makeup artist and serial entrepreneur, whose eponymous makeup line launched in the early '90s with just 10 lipsticks and quickly became the beauty empire it's known as today. After four years, she sold Bobbi Brown to Estée Lauder with a 25-year non-compete clause in the contract, vowing that she would never want to work in her sixties. But on the day her non-compete expired, Bobbi revealed her new makeup line Jones Road Beauty.Bobbi joins Jennifer on "Just Something About Her" to discuss how the beauty industry has changed since she started as a makeup artist, why adopting a uniform gives her more confidence, and what it's like to be the boss again. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See acast.com/privacy for privacy and opt-out information.