Podcast appearances and mentions of jacques spitzer

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand?   You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that's winning hearts (and taste buds).  In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they're using their creative roots to build something truly impactful. Key Moments in This Episode:

Jacques Spitzer is the CEO of Raindrop, a four-time Emmy® award-winning creative agency. Under his leadership, Raindrop has produced high-impact ads that have generated over a billion views and more than $1 billion in campaign sales for brands like Dr. Squatch, Manscaped, and Native. Jacques was named one of California's most visionary CEOs by the Los Angeles Times. He also co-produced the award-winning documentary Wampler's Ascent and is an investor in multiple consumer brands. Jacques is the author of People Love Turkey Sandwiches, a collection of marketing parables designed to inspire innovation. In this episode…  Many brands rely on a single ad channel, like Meta, to drive sales, but this can stall growth. Yet these brands often realize their brand-centric content doesn't perform on other platforms like TikTok, YouTube, or connected TV. How can brands create compelling, high-performing ads tailored for multiple channels without losing their identity? Award-winning creative strategist Jacques Spitzer maintains that each channel requires a unique creative approach, and brands must adjust content for various viewing experiences to drive engagement. Additionally, rather than creating ads centered solely around your brand identity, you should generate consumer-focused content by addressing your audience's needs and emotions. Jacques also warns against relying too heavily on UGC or performance-driven creative without investing in top-of-funnel, storytelling-based content that builds long-term brand affinity. In this episode of the Up Arrow Podcast, William Harris interviews Jacques Spitzer, CEO of Raindrop, about the secrets to creating high-impact content for multiple advertising channels. Jacques talks about Dr. Squatch's risky campaign, the components of a great ad, and the difference between high-growth and stagnating brands.

Welcome to Marketing People Love! I'm your host, Jacques Spitzer. I sat down with Nick Saltarelli of Mid-Day Squares, a unique guest who has been sharing his journey out loud since day one of building a $100 million chocolate brand. Nick shares how putting their story out there has been crucial for their business growth, creating connections, and overcoming the insecurities that come with being vulnerable.   He dives deep into the lessons he's learned along the way, including how losing his dad at a young age changed his perspective on life and business. Nick also talks about the challenges of stepping out of his introverted nature and how his competitive drive pushed him to embrace being in front of the camera. This episode will inspire you to think differently about not just marketing, but possibly your entire life. Stick around until the end—this conversation is truly meaningful.  

Send us a Text Message.This is not a drill! Today's guest is one of the TOP dogs in digital advertising: Jacques Spitzer. We were honored and thrilled to chat with a man who has won 4 Emmys, launched the most viral ad in YouTube history (yes, you read that correctly) helped brands earn over a billion dollars in revenue, and created TWO Super Bowl commercials. Jacques was extremely generous to discuss how he got started, what commercials inspire him, what it's like to have something you created air on the biggest national stage possible, and a lot more. You won't want to miss this one!  Learn more about Jacques! IG: @jacquesspitzer Podcast: "Marketing People Love"Books: Think Better https://www.amazon.com/Think-Better-J-Jeffrey-Campbell/dp/1639721649People Love Turkey Sandwiches https://www.amazon.com/People-Turkey-Sandwiches-Jacques-Spitzer/dp/0692104321/ref=sr_1_3?dib=eyJ2IjoiMSJ9.PhtTcLAiVop4FdXxWNBfYnkXgJ37Ft5fSWg22P9yLTqC41dGyiaG1w7zf7Ed1jGwLOXGFL1BOlPYEJOnHtXEwVTgHOjcw_52Xb3SD45Wjjx2HFlzrtWV7w9kSw4zZ3nQ.lIYKBUwpIlqNSJBTM_0Spg9wY8MhqaBpijPX-bqIwB0&dib_tag=se&qid=1719895269&refinements=p_27%3AJacques+Spitzer&s=books&sr=1-3&text=Jacques+Spitzer

Jacques Spitzer shares the secrets of how to create high performance marketing content that people actually enjoy watching. Jacques is the founder-CEO of Raindrop, an eight-figure, four-times Emmy Award-winning and two-times Super Bowl ad-producing creative agency that is also behind the top-performing ad in YouTube history.Their ads combine the best of entertainment and advertisement and have generated over a billion dollars in sales for clients, and he shares the formula in this episode. The San Diego Business Journal named Raindrop Agency as "one of the best places to work and Jacques as one of the most influential people in San Diego. The Los Angeles Times named him as one of California's most visionary CEOs.Subscribe on Apple Podcast , Spotify or other major streaming platforms.If you have a comment, a question you wish I'd asked, an idea for an episode or want to say hi, I'd love to hear from you! For inquiring guests, please keep in mind that this podcast is for the benefit of listeners and I am not interested in any “puff pieces.” Thank you for understanding!Feel free to send me a message through my website, or through LinkedIn.A diary of episodes are posted on Instagram atHow I Built My Small Business.Behind-the-scenes moments on Instagram at Anne McGinty Host.

Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with Ali, Founder of Lucky Lad. What are his thoughts? What has been his experience? How has it led to massive breakthroughs for his brand so far, and some of the psychology behind the idea of building in public. I think a lot of us fear that if we put information out into the world, our competitors will steal it, that they'll invite competition, that ultimately it might be a negative thing. We don't necessarily think of all the positives that can happen. I can't wait to share this conversation with you!

Welcome to Marketing People Love. My name is Jacques Spitzer, and today we're switching it up a little bit because I have Jay Spanks - a content creator, businessman, and an agency owner. Someone who has built an audience from zero people to over five million people, and he's going to teach you what he learned in posting over a hundred videos in one day - not a month, not a year, but in one day! What has he learned about people? What do they respond to? How does it matter for your brand? Tune in as he shares what his journey from zero to five million followers has taught him about people, what they're looking for, and what they're looking for from brands.

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising. Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank page to embracing the creative process with confidence. Learn why embracing outside inspiration is key to breaking free from creative stagnation and unlocking fresh perspectives. Whether you're a seasoned marketer or an aspiring creative, this episode is packed with actionable tips to unleash your brainstorming potential and fuel your next big idea. Don't miss out!

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Welcome to  Marketing People Love. My name is Jacques Spitzer and if you have ever wondered,  how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve? In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships have propelled their campaigns to national acclaim.  Learn the magic of cultivating relationships that continue to bear fruit year after year, and why sustained success isn't just about initial brilliance — it's about the evolution of ideas over the long haul! Tune in to unlock the keys to lasting achievement and discover how to move the needle, not just in month one, but well into year ten and beyond.

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing.  We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content. Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love.  Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage. Sean delves into the art of leveraging branding to drive the adoption of a new category, offering valuable insights on transcending mere product status to establish a genuine brand identity. Throughout this series, we focus on individuals who have not just mastered marketing but have successfully crafted beloved brands. Tune in and discover why every GREAT brand needs a HATER.

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.Chapter Timestamps(00:00) Creating Profit-First Advertising Campaigns(16:16) The Power of Advertising and Authenticity(25:44) Connected TV Ads Potential Understanding(32:02) Evolution of Video Content and AdvertisingShow LinksRaindropFind Your WhyLaundry SauceNever Split The DifferenceMNTN Connected TVJacques on TwitterJacques on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have Preston.   This is a entirely new series where we're going to talk to people who have built brands that really have made a difference.   He shares three of his big learning lessons from building Chubbies, a clothing brand that he helped take to a nine figure exit and then a ten figure IPO and he has three nuggets that are absolutely transformative.

 Welcome  to  Marketing  People  Love,  I'm  your  host  Jacques  Spitzer,  and  today  I  have  the  cat's  meow.... Or in  this  case,  I  guess  you'd  say  the  dog's  woof,  I'm  not  sure  if  that's  a  saying,  but  I  have  Terri,  the  co -founder  and  CEO  of  Jinx.  She's  so  talented  and  so  smart,  you'll  be  hearing  how  they  took  this  pet  food  brand  that  started  as  direct -to -consumer  and  has  moved  into  nationwide  retail  at  over  5 ,500  locations.  Terri  shares  with  us  how  her  and  her  co -founders  took  some  of  their  learnings  and  insights  being  part  of  the  early  days  of  Casper  Mattress  as  it  exploded  and  the  success  that  they  had  there  and  started  this  pet  food  brand  that  has  pivoted  over  and  over  and  taken  those  learnings  to  achieve  now  its  best  consumer  scores  to  date.

YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available. But it's not easier to scale on. And it's not easier to measure. For brands that get it right, YouTube can accelerate growth like no other.Take Dr. Squatch as an example. They scaled from $3 million per year to over $150 million per year, in large part due to the success of their YouTube ads. The same goes for Manscapped, William Painter, Organifi, and DOZENS more.This episode is unique because Jacques Spitzer and I interview each other! Jacques is the CEO of Raindrop (the creative agency behind Squatch, Manscapped, Shady Rays, and more) and the podcast host Marketing People Love. OMG and Raindrop have collaborated on several campaigns (including NATIVE), with Raindrop handling the creative side and OMG handling the media and strategy. In this show, we discuss:Why most brands get YouTube creatives wrong and how to fix it.Why measuring YouTube performance is harder than most and why you're probably not measuring YouTube properly.How to truly achieve “exit velocity” with YouTube.Getting the proper view of brand lift, search lift, and halo effect from YouTube ads.Creative breakthroughs and much, much more.

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today. Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on UGC. We're talking about LVMH, which is one of the most valuable brands or companies in the entire world and what we can learn about marketing from them. We're going to dive into YouTube and television and math thoughts on how they can use them and track them in their marketing funnel. And we're going to explore the idea of if you don't write, then you don't think deeply. So let's start by thinking deeply with Matt and Lomi.

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce for part 2 of our chat.   He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand. And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life.    That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce.  He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.   And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life.    That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I'm your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don't HAVE to do anything different to succeed…but are looking to grow and give back to the world. Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I'm your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don't HAVE to do anything different to succeed…but are looking to grow and give back to the world. Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?  Welcome back to Marketing People Love! I'm your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame.  From plastic surprise eggs to laundry and now the dishwasher,  He breaks down the journey, Ryan, welcome to marketing people love. 

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?  Welcome to Marketing People Love! I'm your host Jacques Spitzer, and today I have my friend  Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame.  From plastic surprise eggs to laundry and now the dishwasher,  He breaks down the journey, Ryan, welcome to marketing people love. 

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two of my interview with Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America. Evan so glad to have you join to Marketing People Love!

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America. Evan, welcome to Marketing People Love!

Today I'm doing something a little different on Marketing People Love, by sharing a conversation with my wife that gave me some incredible insight into the journey brands go on to grow and find their identity. It can be scary, but so rewarding! 

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today part two of my conversation with a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time.  We're going to talk about the role that humor plays in their brand and some of the concerns that brands may have about whether or not humor could degrade their brand. I mean, after all, one pair of their underwear is as much as like a 12 pack at Costco of underwear. We're talking about their tick tock and how it's an absolute fire right now and what they're learning along the way. We're going to talk about how people may come for the novelty, but at the end of the day, they stay for the quality, which I might trademark, because that's a great phrase when it comes to shyness. All right, let's do this. Jenn, welcome to the show!

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I have a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time.  We're going to talk about the role that humor plays in their brand and some of the concerns that brands may have about whether or not humor could degrade their brand. I mean, after all, one pair of their underwear is as much as like a 12 pack at Costco of underwear. We're talking about their tick tock and how it's an absolute fire right now and what they're learning along the way. We're going to talk about how people may come for the novelty, but at the end of the day, they stay for the quality, which I might trademark, because that's a great phrase when it comes to shyness. All right, let's do this. Jenn, welcome to the show!

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me for the conclusion to our conversation. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views. So get ready to fall in love with smelling good. Sergio, Welcome to Marketing People Love.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views. So get ready to fall in love with smelling good. Sergio, Welcome to Marketing People Love.

  Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two with a guest who is unlike any brand we have ever had on this show. Isaac Medeiros, owner of Mini.Katana, one of the only brands in the world built on organic content that people actually love. With a community of over 1.3 million subscribers on YouTube and an email list of 400,000 people, currently a 50% open rate, this man has built a team and a community that people absolutely love. In fact, his website's getting over a million visitors a month. He's selling a lot of swords. He's creating some incredible content. He's going to share his advice for brands that are looking to storytell. And I'm telling you, it is one chef's kiss good.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have a guest who is unlike any brand we have ever had on this show. Isaac Medeiros, owner of Mini.Katana, one of the only brands in the world built on organic content that people actually love. With a community of over 1.3 million subscribers on YouTube and an email list of 400,000 people, currently a 50% open rate, this man has built a team and a community that people absolutely love. In fact, his website's getting over a million visitors a month. He's selling a lot of swords. He's creating some incredible content. He's going to share his advice for brands that are looking to storytell. And I'm telling you, it is one chef's kiss. Good. So let's slice into this convo. Isaac. Welcome to Marketing People Love.

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today part 2 of my interview with Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today I have Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.

Welcome back to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating marketing people love. I have part 2 for you, of my conversation with Lauren Thomas. She's the senior communications manager at Intuit and leads social for TurboTax. Lauren's background and success is absolutely impressive because she's been in this game a long time. We're talking when MySpace was still a thing and people rented their movies from this place called Blockbuster. Lauren's about to share not only her viral social campaigns and her career, but more importantly, she's going to give us the formula; her three C'S for how her and her team thinks about creating these moments. She's going to take us through the top strengths and mindsets that she sees in people who are going to win in social when they're young, in their careers. She breaks down where she pulls her inspiration from because like hockey, marketing is all about skating to where the puck will be, not where it is today. So strap up your skates, baby. Let's go!

Welcome back to Marketing People Love, with Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world.   Today I have part 2 of my conversation with Jason Panzer, President at Hexclad Cookware. Hexclad exploded in the last two years partnering with perhaps the most famous chef today, Gordon Ramsay. Jason is going to take us through the marketing journey from live demos at Costco and county fairs and what it taught them about leveraging that story on the Internet to get their message out to the world. Some people say if you have a good enough product, then you don't have to actually do any marketing. And Jason is going to give us his thoughts on that old adage   We're going to explore how they made decisions around their product roadmap based on their brand and how they've approached their marketing through the lens of MER. Which, for those of you that don't know what that means, it's marketing efficiency ratio, which has allowed them to continue to grow. In a post pandemic post iOS update world, the man is truly cooking up something special. Jason came from a class of entrepuenerus behind some of the most massive brands of today, and he is cooking up some explosive growth at Hexclad. 

Welcome to Marketing People Love. I am your host, Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Jason Panzer, President at Hexclad Cookware. Hexclad exploded in the last two years partnering with perhaps the most famous chef today, Gordon Ramsay. Jason is going to take us through the marketing journey from live demos at Costco and county fairs and what it taught them about leveraging that story on the Internet to get their message out to the world. Some people say if you have a good enough product, then you don't have to actually do any marketing. And Jason is going to give us his thoughts on that old adage. We're going to explore how they made decisions around their product roadmap based on their brand and how they've approached their marketing through the lens of MER. Which, for those of you that don't know what that means, it's marketing efficiency ratio, which has allowed them to continue to grow. In a post pandemic post iOS update world, the man is truly cooking up something special.  

Your host, Samir Elkamouny, talks with the CEO of Raindrop, Jacques Spitzer. Raindrop believes the power of a Brand is in its ability to create an emotional connection with people. They are aiming to build brands that foster relationships and create genuine connections. Their goal with every client is to take your business to the next level by helping new audiences to discover you, crafting deeper relationships with your core audiences, and allowing you to confidently be the best version of yourself. Partnering with Raindrop means partnering generously and creating strategically. To learn more about Jacques's work, click here.If you'd like to be a guest on Ecom Growth Leaders, click HERE.

Welcome back to Marketing People Love, with your host Jacques Spitzer. Today I have Part 2 with Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. We will be diving even deeper into AR and all things future marketing. Katie is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind. Lets dive back in! 

Welcome to Marketing People Love, with your host Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love and this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. She is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind. We both went to college together, so I'm truly inspired by her journey. So buckle up because this thing is a time machine and we are headed to the future.  

Welcome back to Marketing People Love; and part two of our conversation with Josh Friedman, CMO of Dr. Squatch. Josh and I have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store –He is going to share about the decision and impacts of running a superbowl spot –and he is going to share the top mistake he sees brands making that squashes their growth..and instead how they can Squatch their growth.

On this episode, Tony chats with CEO of Raindrop Agency, Jacques Spitzer. After starting the business they quickly became known as the company that “creates marketing people love.” Most likely, you probably saw their award winner ads, so Jacques has some advice for you on this episode. Follow Raindrop to see all their testimonials! You can check out Jacques at @jacquesspitzer on all platforms.If you like this episode, I bet you'd like all of them! Subscribe to the show to get updates when there's a new podcast episode. Also check out the full video on YouTube!You may have heard Tony mention some of his sponsors & products he works with. You can view all of those Amazon Products HERE or to receive up to 20% off from his SPONSORS, visit his website!

Welcome to Marketing People Love!  I'm your host Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love –then this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have a good friend Josh Friedman, Chief Marketing Officer of Dr. Squatch – Mr. Forbes 30 under 30 himself. We have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store. He is going to break down how he went about assembling his world class marketing team and the role defining values played in it collaborations with Star Wars, Halo and Batman,and the decision and results of their superbowl spot – is a super bowl ad worth it? He'll go over what mistake he sees smaller brands making that kills them. Getting Josh on the podcast is a rare treat, almost as rare as seeing a sasquatch in the wild, so lets step into this mystical moment. Josh, welcome to Marketing People Love!

Welcome back to Marketing People Love. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world. In this part two of my conversation with my dear friend Sandra Clark- Global Brand Marketing Manager for The North Face, we dive even deeper into her story and work with The North Face. She has a pretty amazing role and gets to be a part of incredible brand collaborations – And we will dig into advice she has for marketers that left me feeling super inspired. So buckle that chin strap because we are going to shred the nar.. metaphorically speaking… and hear about everything from working with professional athletes, celebrities and the girl scouts –Resulting in me presenting Sandra with her very own podcasting badge.

Good content is nothing if you cannot stop people from what they're doing. Listen as we interview Jacques Spitzer, CEO of Raindrop Agency, a creative studio who's main objective is to stop people and hold their attention. I kid you not, the gems in here are worth thousands of dollars to you as a marketer. Master the concept of stopping people in your tracks and you will be an unstoppable marketer. 

Welcome to Marketing People Love; If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world. I have a treat for you all today. My dear friend Sandra Clark- Global Brand Marketing Manager for The North Face. She has a pretty amazing role and gets to be a part of incredible brand collaborations – And we will dig into advice she has for marketers that left me feeling super inspired. So buckle that chin strap because we are going to shred the nar.. metaphorically speaking… and hear about everything from working with professional athletes, celebrities and the girl scouts –Resulting in me presenting Sandra with her very own podcasting badge.

Welcome back to Marketing People Love. Today we have part two of our conversation with Chris Gronau, Director of Brand Response Content for Manscaped. Chris has been there since the very humble beginnings with Manscaped before they were this household name in the U.S. and going worldwide. He's going to talk about what it's like to work with ball jokes. Not really, but kind of. He's going to talk about the need to create different types of content at various levels of the marketing funnel, and talk about the power of working with celebrities like Rob Gronkowski and Pete Davidson and how he has been part of evolving this brand and taking it worldwide.

Welcome back to Marketing People Love, with Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating Marketing People Love. Today we have part two of our interview with Melissa Rosenthal, Chief Creative Officer for ClickUp which raised $400M at a $4B valuation, that's a quadruple unicorn! She has been part of 3 disruptive start ups from Buzz Feed, to Cheddar and now ClickUp, and she has been at the helm of it all. We are going to talk about the journey from start up to Super Bowl, what has been her North Star with the brand, how she thinks about disruption in marketing, what inspires her, and what she would have to say to someone looking to do disruptive marketing without a Super Bowl budget. So strap in because we are about to take off on her rocket ship and there are bound to be some G-Forces at play.

Welcome to Marketing People Love, with Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating Marketing People Love. Today we have Melissa Rosenthal Chief Creative Officer for ClickUp which raised $400M at a $4B valuation, that's a quadruple unicorn! When people say someone is on a “rocket ship” of growth Melissa knows so much about it that NASA should just make her an honorary astronaut. She has been part of 3 disruptive start ups from Buzz Feed, to Cheddar and now ClickUp, and she has been at the helm of it all. We are going to talk about the journey from start up to Super Bowl, what has been her North Star with the brand, how she thinks about disruption in marketing, what inspires her, and what she would have to say to someone looking to do disruptive marketing without a Super Bowl budget. So strap in because we are about to take off on her rocket ship and there are bound to be some G-Forces at play.

What's the secret behind the runaway success of Dr. Squach, Manscapped, William Painter, Ruggable, Lume, and more?   Product design that people love is part of it.They also leveraged FANTASTIC creatives. They didn't just create ads that converted; they had ads that viewers loved.   This allowed for scaling. They entered the rare space of being able to scale profitably to 10 million, 20 million, several hundred million views - profitably.   Dr. Squatch rode the wave of incredible creatives from a $3 million annual run rate to hundreds of millions in yearly sales.   How did they do it? They tapped into Raindrop's creative genius and its CEO Jacques Spitzer.   Raindrop is one of my favorite creative shops and the creators of the videos for brands listed above, plus Native (also an OMG Client), Worx, Happy Egg, and more.   Here's a look at what we cover in the episode: Why you shouldn't start a video project by deciding what YOU want to say. Follow Jacques advice instead. How you're likely assuming way more attention than your prospects are giving. How ads that scale can completely change the game. What people are really buying when they buy your product. Do shoppers actually care about your why? What branded performance creative is and why it makes scale and brand lift so much easier.

Welcome to "Marketing People Love" This podcast dives into conversations with some of the top brand and marketing experts in the world who are creating marketing that people genuinely love.  The goal of the podcast is to inspire storytellers and brand marketers who are hungry for inspiration and tangible takeaways. Guests include top marketers, CMOs and CEOs from brands like: The North Face, ClickUp, Dr. Squatch, Manscaped, Lume, Snap Chat, Fresh Clean Threads, Ridge, Hexclad and more.  Marketing People Love is hosted by two-time Emmy award winning marketer, Jacques Spitzer, CEO of Raindrop who is behind some of the most scalable internet campaigns of the last 5 years with over a billion views and $750M in campaign sales.

Jacques Spitzer is the CEO and Founder of the San Diego-based full-service branding and advertising firm Raindrop. Over the past decade, Raindrop has helped more than six direct-to-consumer brands grow by millions in just months and are responsible for creating the top-performing ad of 2020 on Youtube. Among their clients include WORX, Omigo, Crossrope, HoneyBug, the Souplantation & Sweet Tomatoes, Dr. Squatch, BakBlade, T.S. Restaurants, Ruggable, and The San Diego Symphony.He is also the author of the book People Love Turkey Sandwiches and co-author of the book Think Better, a sought-after speaker, documentary filmmaker, and 2-time Emmy-winning storyteller and creative director. His work has been featured in Forbes and Entrepreneur Magazine.In this podcast, Jacques shares how he's leading at least 100 employees for his two different companies combined, the importance of an entrepreneurial operating system, what his day-to-day looks like nowadays, and what most ad agencies get wrong about creating video content.This Cast Covers:How Raindrop walks the talk by doing their own marketing for their agency (05:38) Creating a long-form ad that led to an insane number of leads for almost zero ad spend (10:21)Why Joey is an idiot for not leveraging this type of content in their outbound process that could easily cut their cost per acquisition by half (11:17)There is never a wrong moment or time to invest in yourself (11:48)Jacques shares his insights on creating edutainment content (13:09)What makes Raindrop unique from other advertising agencies creating video content for their clients (14:08)Don't start with what you want to say, start with what your consumer wants to hear (16:14)What has changed for Jacques and Raindrop in the past 12 to 18 months since being on the podcast (17:52) How implementing EOS radically transformed Sales Driven Agency as well (19:39)Having an EOS has led to so much clarity and profitability (22:11)  “Think Better” by Jacques Spitzer and Jeffrey Campbell (23:06)Jacques shares one of the parables in the book about overemphasizing the role we play in other people's lives (25:21)Joey recalls a life-changing moment when he realized he was just a rock in someone else's play (25:52)Is it true that any PR is good PR? (29:05)What does Jacques's day-to-day now look like? (32:30)Jacques shares his upcoming podcast launching really soon called Marketing People Love (34:55)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindRaindrop AgencyJacques Spitzer | LinkedIn

The best marketers are secretly comedians at heart. Because landing a joke and writing compelling copy aren't that different.    This episode, Josh talks with Jacques Spitzer, the CEO at Raindrop. Raindrop is the mastermind marketing agency behind some of the best DTC campaigns in the last few years. From Native to Ruggable to Dr. Squatch, their films have yielded incredible results. So what is their secret? In this conversation, Jacques shares his insight on how to get the best return on your marketing investment through comedic and clear copy.

Join Darren and Jessica Salquist as they sit down with Jacques Spitzer, friend, Emmy Award winner, entrepreneur, CEO of Raindrop Marketing, and Author of People Love Turkey Sandwiches and Think Better. We focus on some great parables from Think Better: Unleash Your Decision Making Power. Then, we have a fun conversation about inspiration, obstacles, decision-making, potholes, magical thinking, thinking traps, and tools. You can find more out about Jacques at jacquesspitzer.com. Jacques is a storyteller, humorous, relationship builder, and inspiring to all around him. Plus, as he stated as he was sharing his gratitude for where he is today, married to an amazing woman, Tiffany Spitzer. We agree.

My guest today is Jacques Spitzer, CEO and Founder of the San Diego-based full-service branding and advertising firm Raindrop. Over the past decade, Raindrop has helped more than six direct-to-consumer brands grow by millions in just months and are responsible for creating the top-performing ad of 2020 on Youtube. Among their clients include WORX, Omigo, Crossrope, HoneyBug, the Souplantation & Sweet Tomatoes, Dr. Squatch, BakBlade, T.S. Restaurants, Ruggable, and The San Diego Symphony.He is also the author of the book People Love Turkey Sandwiches, a sought-after speaker, documentary filmmaker, and 2-time Emmy-winning storyteller and creative director. His work has been featured in Forbes and Entrepreneur Magazine.In this episode, Jacques shares where his love of creating videos came from, Raindrop's breakthroughs and triumphs, hiring the best people for the company, and Raindrop's plans for the next 5 years.This Cast Covers:Fun-loving 12-year-old Jacques who enjoyed storytelling and problem solving and pulling pranks during college (03:50)Getting a job at NBC before he discovered his love for filming videos (06:58)Charging 20 bucks an hour for his first few clients (08:16)Jacques reflects back on Raindrop's 10-year journey (10:52)Helping the San Diego Symphony double their ticket sales within a year (11:46)Being introduced to Jack Haldrup and working on the Dr. Squatch Soap ad campaigns (13:02)Their experience of hiring a salesperson or sales team for the first time (16:06)Why hiring the right people and hiring a Director of People and Culture was one of their best hiring decisions (18:38)Why focusing on retention is almost more important than acquisition (21:41)Generating many inbound leads from the success of the Dr. Squatch ad campaign (23:31)Jacques talks about how Raindrop manages qualifying leads and how they plan to get in front of their ideal clients (27:32)Strategies in mind for outbound marketing and reaching out to their dream brands(32:10)Where Jacques sees Raindrop headed 5 years down the road (34:23)Additional Resources:The Sales Driven AgencyJacques Spitzer on LinkedInRaindrop Agency

Jacques Spitzer and Danny Kim of Raindrop along with Steve Chaparro discuss the advantages of working alone versus together, common challenges in developing a healthy company culture, and Raindrop's plan for day one of the new normal. Learn more about your ad choices. Visit megaphone.fm/adchoices