Podcasts about triple whale

Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that's part futurist insight, part sacred absurdity, they connect the dots between retail psychology, meme theology, and trade policy. PLUS: Phillip and Brian head to The Whalies with Triple Whale. Coming up on the show, catch their live interview from The Whalies with Bryan Cano of True Classic!High Church, Low InventoryKey takeaways:The Commerce of Catholicism – Pope transitions now drive digital engagement, pilgrimage surges, and resale markets. Welcome to the Vatican's Shopify moment.Tariffs as Theater – The recent 90-day tariff reprieve reveals how uncertainty fuels deal-making and could permanently reshape global economic alliances.Contentification of the Sacred – From Conclave to meme lore, the papacy is now part of the entertainment-industrial complex, raising questions about the role of narrative and brand in modern faith.DIY is the New Luxury – Phillip's journey from $300 Instagram pants to $6 Goodwill masterpieces signals a cultural shift: recession-core meets personal branding.Slop is Dead (Maybe) – Brian drops a bold claim: participatory lo-fi media has peaked. What's next? Meaningful myth, meta-modern storytelling, and high-context digital ritual.[00:06:27] “Once you hit the limit with your product, you start to look at category expansion. You have to ask the ‘why' questions.” – Brian[00:52:45] “The way we relate to culture is through the commerce experience of it—when an American lens is applied.” – PhillipIn-Show Mentions:The Senses: I Vatican't Believe These PricesInsiders: Language GamesAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Send us a textIn this episode of Navigating the Customer Experience, we talk with Justin Baer, an entrepreneur passionate about blending comfort and style into professional wear. Justin shares his journey from a tech-focused entrepreneur to founding Collars & Co., known for their innovative Dress Collar Polo — the perfect hybrid of dress shirt style with polo shirt comfort.Originally a side project launched during the pandemic, Justin's brand has grown exponentially, boasting over 300 SKUs, a 20,000 sq ft warehouse, and 20+ employees. Featured on Shark Tank, The Wall Street Journal, and Men's Health, Collars & Co. is more than just apparel — it's a community dedicated to excellence, integrity, and creativity.Highlights Include:Entrepreneurial Journey: Justin always had a knack for business, growing up in a family where Wall Street Journals replaced Sports Illustrated. After years in tech and software, the discomfort of daily dress shirts in NYC inspired him to create a new kind of apparel.The Launch Story: Using a Shopify store, DIY photoshoots, and a TikTok video filmed by his daughter, Justin's first shirts sold out almost immediately — proof of demand for stylish comfort.Customer Experience Focus: Transitioning from B2B to direct-to-consumer, Justin emphasizes constant learning, using data-driven A/B testing to refine online shopping experiences. They prioritize customer support, treating every customer "like a celebrity."Key Skills Sharpened:Video editing and social media marketing (vital for brand building),Accounting and financial acumen (essential for growth),Customer service excellence (building a brand voice and culture internally and externally).Essential Tools: Shopify and Triple Whale (for e-commerce attribution) are vital to their daily operations.Book Recommendations: The Ultimate Sales Machine by Chet Holmes, highlighting the power of letting data sell for you.Customer Perspective: As a shopper himself, Justin values social proof, return policies, and responsive support — factors Collars & Co. strives to excel at.Expanding the Line: While Collars & Co. began with menswear, a women's collection is underway, recognizing the significant demand and opportunity in women's fashion.What's Next: Justin is excited about launching a performance dress shirt line in partnership with Arrow McLaren IndyCar Team, offering high-tech, cool-to-the-touch fabrics for modern professionals.Mindset on Challenges: Justin embraces adversity, viewing problems as opportunities to improve — a philosophy that has fueled Collars & Co.'s rapid success.Find Justin Online:Website: www.collarsandco.comLinkedIn: Justin BaerInstagram/TikTok: @collarsandcoclothingClosing Thought: Justin's story is a reminder that true innovation often comes from solving personal problems — with grit, creativity, and a commitment to excellence. Whether you're looking for entrepreneurial insights, fashion industry tips, or inspiration to chase your own ideas, this conversation offers invaluable lessons.

In this episode of eCom@One with Richard Hill, we tackle one of the most critical and often misunderstood challenges in modern eCommerce, marketing attribution. Joining us is James Hawkins, Senior Partnership Manager at Triple Whale, who brings a sharp perspective on why attribution has become increasingly complex in the wake of privacy shifts like iOS 14.5 and GDPR.  James breaks down the core issues eCommerce brands face today, exposing the limitations of outdated models like last-click attribution and offering actionable insights into how AI and machine learning are reshaping the attribution landscape. From identifying common data blind spots to implementing more accurate, holistic tracking strategies, this conversation is packed with high-value takeaways. We also explore how Triple Whale's advanced attribution tools empower brands to make smarter decisions, maximise Ad spend and accelerate growth. Whether you're an agency leader or eCommerce professional, this is a must-listen for anyone serious about mastering attribution in today's privacy-first world. Topics Covered  00:23 - Meet James Hawkins and understand his role at Triple Whale 05:10 - Attribution strategy is crucial, especially post-iOS 14, requiring a comprehensive plan to sustain effective business growth 06:29 - eCommerce brands face issues with attribution tracking, such as incorrect calculations and common mistakes impacting accuracy 12:10 - Start confidently with reliable data, continually refine strategies considering seasonality, global events and other factors 14:55 -Triple Whale centralises data for acquisition and attribution via server-side tracking, enhancing data quality and understanding. It features tools like Sonar for pushing event data to ad platforms like Meta, Google, and Klaviyo 18:46 - Triple Whale helps businesses gain a holistic understanding, forecast growth, benchmark against competitors, and strategise effectively for scaling 20:34 - As businesses grow, they diversify marketing efforts across multiple channels, including TikTok, Meta, Search Ads, Email Marketing, SEO, and PR. However, some channels may mislead with attribution metrics 26:16 - Embracing AI is crucial for efficiency and future success in marketing 27:01 - The rapid evolution of platforms and integration of AI in businesses is a major concern keeping business leaders up at night 32:08 - Attribution challenges arise from tracking gaps due to privacy laws, which AI helps bridge 33:59 - Where AI is heading in the next 18 months? 37:28 - Embracing AI enhances content creation, boosting output and quality, giving a competitive edge 41:54 - Book recommendation

Shaun Brandt is Co-founder of Oddit, a CRO solution for direct-to-consumer brands wanting to increase their conversion and brand loyalty. He is an experienced entrepreneur and a Co-founder of Kulin, where he helps DTC e-commerce brands scale revenue through smart strategy, Google ads, paid social, email/SMS, and creative. Shaun is an Investor at Triple Whale and the Founder of Nowhere Else Inc. Previously, he was a Partner for Wilfred's, Partner and Creative Director for MAST Hair, Co-founder and Creative Director for Versett, Co-founder of Federal Moto, and Principal for ONST Creative. In this episode… Traditional web design agencies often follow complex processes filled with client calls, feedback loops, and data-heavy analysis. These methods focus on surface-level metrics rather than practical user experience improvements, leading to bloated costs and underwhelming results. How can businesses streamline website optimization while achieving higher sales and better user engagement? Shaun Brandt, a design and branding expert, has developed a no-nonsense approach to website optimization that focuses on practical UX improvements without relying on data analytics. Instead of drawn-out processes, his brand offers one-way audits where brands submit their website pages and receive a red-marked version pinpointing UX flaws and a fully redesigned page. Shaun emphasizes the importance of clarity over cleverness in website messaging, ensuring users immediately understand a product's value and how to purchase it. He also highlights simple, actionable changes — like improving button placement and reducing clutter — that can significantly boost conversions. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Brandt, Co-founder of Oddit, about his unconventional approach to website optimization. Shaun shares how Oddit has scaled to over 10,000 website audits, the common UX mistakes that hurt conversions, and how brands can improve sales with small but strategic changes. He also discusses the importance of clear messaging, the role of free trials in client acquisition, and why sometimes less data leads to better results.

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.In this conversation, we spoke with Product Managers and Technology Partnerships Leaders at Justuno, Triple Whale, and Gorgias who've successfully tackled integration challenges.Our panelists share:- Why a robust integration strategy important in 2025 including trends to look out for- Frameworks for prioritizing integrations that deliver the greatest impact.- Aligning GTM goals with integration planning --This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control. Learn more about Pandium here: https://www.pandium.com/To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page belowBlog: https://www.pandium.com/blogResources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with PMAX on ad rank, Dougie shares actionable insights for structuring hybrid campaigns, integrating first-party data, and tracking true incrementality. Whether you're looking to optimize your ad spend or balance top-of-funnel and lower-funnel efforts, this episode has you covered. Key Takeaways: PMAX vs. Shopping: Learn why hybrid campaign structures work better than running PMAX alone, especially for targeting both warm and cold audiences. Top-of-Funnel Investments: How efforts like TV and YouTube ads create a "halo effect" on demand capture—but only when backed by sufficient budgets. Attribution Hacks: Why GA4, Northbeam, or Triple Whale should supplement Google's in-platform attribution to avoid over-attributing conversions. Practical Adjustments: Dougie explains how feed management, segmentation, and careful audience targeting maximize PMAX performance over time. Whether you're scaling your DTC brand or refining your Google Ads strategy, Dougie's insights will help you navigate the challenges of 2025 and beyond. Timestamps 0:00 - Introduction to PMAX Updates 2:00 - Key Changes in PMAX Ad Prioritization 4:30 - Shopping Campaigns vs PMAX Strategies 7:00 - Leveraging Audience Signals for Better Results 9:30 - Attribution Challenges with PMAX 12:00 - Optimizing Campaigns for Long-Term Performance 14:30 - Incremental Value and Third-Party Tools 17:00 - Attribution Limitations and Platform Insights 19:00 - Google Ads Heist Warning & Closing Thoughts Hashtags #PMAXUpdate #GoogleAds #DigitalMarketing #EcommerceGrowth #AttributionStrategy #AdCampaigns #PerformanceMax #GoogleShopping #MarketingInsights #YouTubeAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Send us a textPeek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.Listen and learn in this episode!Key takeaways from this episode:Usable Technology:Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.E-commerce Growth:The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.Effective Marketing:Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.Creative Advertising:High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.Financial Management Tools:Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.Knowledge Sharing:Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.Podcast Networking:Podcasts serve as excellent networking tools, facilitating connections and industry insights.Niche Market Focus:Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.Involvement in Business:Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.Today's Guest:Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with Taylor Holiday. Andrew later led growth at CTC, which spun off brands under 4 by 400, and is now managing his agency, AGF Growth, focusing on a select number of clients.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

In our new episode, I will talk about BFCM results, Triple Whale post, Wellness and Health drama and lastly, all your burning questions!

Maxx Blank is the Cofounder of Triple Whale, a leading tech startup specializing in direct-to-consumer SaaS measurements, data and AI automation. With over a decade of experience in the Ecommerce and tech industries, Maxx has successfully transitioned from a DTC entrepreneur on Shopify to a SaaS tech founder serving other merchants. He previously started and scaled two brands beyond seven figures, showcasing his expertise in driving business growth. At Triple Whale, Maxx leads the company through hyper-growth phases, working closely with his leadership team to align cross-departmental efforts and drive innovation. He is also a dedicated family man, actively engaged in community building, and is deeply committed to creating opportunities for others.In This Conversation We Discuss: [00:58] Intro[01:44] Refining your brand message while being innovative[03:18] Balancing baked-in tools and third-party apps[04:08] Scaling insights: bespoke data for growing brands[06:45] Building websites that empower entrepreneurs[08:07] Building an Ecommerce brand from scratch[09:39] Lessons from a drop-shipping boom[10:33] From a small idea into a multimillion-dollar brand[11:41] Solving pain points with an entrepreneur's mindset[12:58] Scaling a business during COVID and hitting $7M[14:32] Pivoting businesses after COVID's impact on ads[15:27] Raising seed rounds and building early momentum[17:39] How Shopify's community helped scale our business[18:26] The power of AI in business insights[19:45] Forecasting revenue and optimizing with AI[22:01] Overcoming analysis paralysis with AI tools[23:27] Transforming business with AI: a turning point[23:59] Utilizing community-sourced business intelligence[25:07] Streamlining DTC data with metric frameworks[25:36] Diversifying ad channels with clean, actionable dataResources:Subscribe to Honest Ecommerce on YoutubeAll your data in one platform triplewhale.com/Follow Maxx Blank linkedin.com/in/maxx-blank-8886a421a/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale's Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.Don't Miss the Forest for the TreesKey takeaways:Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.[05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack[13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack"[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian[34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That's where advertising is now." – JackAssociated Links:Learn more about Sonar, Triple Whale's Meta integrationCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off. Check out our full-length interview with Adam Bouris here:Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia's fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets. From Kitchen Table to Global BrandKey takeaways:Leveraging the right data tools, like Sonar, significantly improved Zox's data visibility, enabling them to optimize ad performance in international markets.Localized strategies, like creating region-specific products such as language-adapted designs, can help deepen market engagement.[00:06:32] “Building a business is about innovating, even when you feel like you have it figured out.” — Brandon[00:17:54] Once Sonar was set up, our data accuracy went from tracking almost none of our conversions to tracking just about every conversion." — Brandon[00:20:30] “Sonar has been the missing link, reopening markets we thought had closed down.” — Brandon[00:25:18] “Even if an ad flops in the U.S., it can still perform well in other regions. Nothing is wasted.” — Brandon[00:28:30] “This level of visibility is enabling full-on product pivots to better address new markets.” — Brian Associated Links:Learn more about Sonar, Triple Whale's Meta Integration.Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we've partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data.In this episode, you'll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutionize eCommerce analytics, and what the shift from self-hosted IT organizations to cloud-based solutions means for your business.Garbage In, Garbage OutKey takeaways:Triple Whale evolved from summary pages to cutting-edge tools like their Sonar integration with Meta Conversions API.Your data quality is key. Understanding where your marketing dollars are most effectively spent will unlock better RoAS.Feeding Meta better data through server-side connections transforms ad spend into ad gains.AI's Promise and Paradox: Can we teach machines context? We debate whether AI can replicate the intuitive decision-making of a savvy e-commerce operator.Simplifying complex workflows might mean less visibility, but greater efficiency and creative freedom.[00:09:17] "Garbage in, garbage out. Clean data is the alpha and omega of decision-making." – Brian[00:19:39] "The internet used to be the Wild West—now it's a privacy-conscious frontier." – Kellet[00:31:42] "If AI were a junior resource, it's the one you'd micromanage." – PhillipAssociated Links:Learn more about Sonar, Triple Whale's Meta IntegrationCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Send us a textDiscover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce.Listen and learn in this episode!Key takeaways from this episode:Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing.Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability.Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics.Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions.Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts.Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement.Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts.User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion.Today's Guest: Maxx Blank, cofounder of Triple Whale. Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

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In this insightful episode, we welcome Zachary Rego, Senior VP of Revenue at Triple Whale. Zachary shares how Triple Whale is revolutionizing e-commerce analytics and attribution for DTC brands on Shopify.  He discusses their mission to democratize data for SMB and mid-market e-commerce businesses, providing powerful insights into marketing attribution, LTV, and profitability. Zachary also delves into Triple Whale's client acquisition strategies, the importance of personalization in website lead generation, and his role in driving revenue through sales, marketing, and partnerships.  Listeners will gain valuable insights into the latest trends in e-commerce analytics, growth strategies, and the future of AI-driven reporting.  

Send us a textImagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode!Key takeaways from this episode:Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.AI's Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.AOV's Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.Today's Guest: Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.Recommended Apps/Tools:Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

My First Million Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgEpisode 622: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Jesse Pujji ( https://x.com/jspujji  ) about bootstrapping Ampush and the four levers of digital marketing.  — Show Notes:  (0:00) Unique insight + unfair advantage (3:05) How Jesse bootstrapped Ampush using GLG (14:00) Digital marketing in masterclass in 3 minutes (20:30) How to sell to the ultra rich (27:38) Red Ventures' Playbook (32:40) The Four Big Levers (41:00) Calling Zuck's cell (46:30) Noah Kagan's $100M mistake at facebook (58:45) What's the thing you can't not do? (1:01:00) Nelly performs at Jesse's birthday party — Links: • Gateway X - https://www.gateway.xyz/ • Aux Insights - https://www.auxinsights.com/ • Accordion - https://www.accordion.com/ • GrowthAssistant - https://growthassistant.com/ • GLG Insights - https://glginsights.com/ • Triple Whale - https://www.triplewhale.com/ • Ampush Lead Gen Overview - https://tinyurl.com/mw3f7cbk — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episode 622: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Jesse Pujji ( https://x.com/jspujji  ) about bootstrapping Ampush and the four levers of digital marketing.  — Show Notes:  (0:00) Unique insight + unfair advantage (3:05) How Jesse bootstrapped Ampush using GLG (14:00) Digital marketing in masterclass in 3 minutes (20:30) How to sell to the ultra rich (27:38) Red Ventures' Playbook (32:40) The Four Big Levers (41:00) Calling Zuck's cell (46:30) Noah Kagan's $100M mistake at facebook (58:45) What's the thing you can't not do? (1:01:00) Nelly performs at Jesse's birthday party — Links: • Gateway X - https://www.gateway.xyz/ • Aux Insights - https://www.auxinsights.com/ • Accordion - https://www.accordion.com/ • GrowthAssistant - https://growthassistant.com/ • GLG Insights - https://glginsights.com/ • Triple Whale - https://www.triplewhale.com/ • Ampush Lead Gen Overview - https://tinyurl.com/mw3f7cbk — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Send us a Text Message.The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life insights and experiences to shed light on the ever-evolving landscape of ecommerce.Listen and learn in this episode!Key takeaways from this episode:The difference between attribution software and mixed media modeling, providing insights into tracking the customer journey and understanding what drives conversions.Pure click attribution models and highlights the limitations in determining the true drivers of conversions, particularly in a multi-channel marketing environment.The value of leveraging advanced AI models to make informed decisions about allocating marketing budgets and scaling ecommerce brands effectively.Exploring innovative tools such as Prescient AI is highlighted as a crucial step in understanding the impact of marketing activities across multiple channels and driving conversions.The impact of platforms like TikTok on driving traffic and conversions, underscoring the need for sophisticated tracking and analysis tools to optimize marketing strategies.The significance of utilizing tools that help ecommerce brands make data-driven, efficient decisions, especially when managing significant marketing budgets and scaling operations.Recommended Tools/Apps:Prescient AI: https://www.prescient-ai.io/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media.Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively generating over $122 million in online sales.In this episode, Jason shares his invaluable insights on navigating the shifting sands of digital advertising post-iOS updates and the so-called cookie apocalypse. He'll discuss the deployment of technologies like Triple Whale and Hyros to tackle issues around ad attribution and maintaining compliance with ever-tightening data privacy laws. Plus, he'll shed light on his holistic approach to marketing, emphasizing the importance of tracking financials, leveraging email marketing, SEO, customer lifetime value, and more, beyond just focusing on Return On Ad Spend (ROAS).We'll also touch on the emerging trends, such as connected TV advertising and the potency of brand storytelling, and explore the technical challenges and strategies for content creation across diverse platforms, including TikTok and YouTube. Stay tuned as we uncover the strategic thinking and innovative methods that have placed Jason Wojo at the vanguard of online advertising. Join us on eCommerce Fastlane to accelerate your pathway to eCommerce success with insights from the top minds in the industry.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Rabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more.He's now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital funding.In this episode, Rahil discusses Fermàt's software, target customers, and his role with the company. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rwrFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. Listen and learn in this episode!Key takeaways from this episode:Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.Recommended Tools/App:Notion: https://www.notion.so/ ClickUp: https://clickup.com/ Asana: https://asana.com/ Monday: https://monday.com/ Slack: https://slack.com/ Triple Whale: https://www.triplewhale.com/ BigQuery: https://cloud.google.com/  Recommended Podcast/Audiobook:The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ Today's Guest: JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.Connect and learn more about JJ and Vision Labs:LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Website: https://visionlabs.com/ This episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Triple Whale presents Whale Informed. This week, John and Ethan discuss:

Triple Whale presents Whale Informed. This week, John and Ethan discuss:

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss:

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss:

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss:

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, in our second episode, John and Ethan discuss:

Want to grow your business? Book a free consulting call with John: https://meetings.hubspot.com/john-coyle/professional-services-call-public --- Black Friday was "exposed" for being a scam this year by a bunch of social media influencers. But is that legit or are they just doing it for the views? Let's look at the truth with $2 Billion Dollars of REAL data about Black Friday. - Are Black Friday deals really the best deals of the year? - If you have a business, what are the best social media platforms to advertise on during black friday? - Do people actually buy things they weren't going to buy anyway, or are businesses making less profit for no reason? We cover it all on Modern Commerce today --- Big thanks to Triple Whale for this data. If you sell products online, then Triple Whale is the one stop shop for meeting your revenue growth goals. Check them out at https://www.triplewhale.com/ -- Timestamps: 0:00 - Intro 0:25 - Is Black Friday a Scam? 05:45 - Do Brands Make Money During Black Friday? 08:18 - Where Should I Advertise My Business? 18:38 - Am I Teaching Customers to Wait for a Sale? Learn more about your ad choices. Visit megaphone.fm/adchoices

Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. Listen and learn in this episode!Key takeaways from this episode:Giving back to the world and supporting causes through platforms like tree-planting initiatives.The difference between CPMs and CPAs and how they relate to advertising costs during q5.The value of strong data sets for optimization and performance in Facebook advertising.Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.Recommended App/Tool:Stape: https://stape.io/Popsixle: https://popsixle.com/Blotout: https://blotout.io/Hyros: https://hyros.com/Triple Whale: https://www.triplewhale.com/Forest: https://www.forestapp.cc/Recommended Book/Podcast:Perpetual Traffic: https://perpetualtraffic.com/podcast/Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Today's Guest:Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Connect and learn more about Lauren and Mongoose Media:Website: https://mongoosemedia.us/LinkedIn: https://www.linkedin.com/in/laurenpetrullo/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

A new conversation with an entrepreneur who was able to sell the company they built! A big congratulations on that to our guest Colin Dougherty.There are so many areas of discussion, including how:he sold  his company, CAMSKNS, and became the king of marketingto use data on ad conversion to optimize ad spend;to use data to increase retention by finding drivers of churn and subscription pause;to use data to find drop-off points in your conversion funnelspowers of paying attention to detailMeet Colin: I have a B.S. in Business from Towson University, where I learned the fundamentals of marketing, management, and entrepreneurship. I also have extensive experience in digital marketing, influencer marketing, and advertising, which I gained from my previous roles as the Head of Content at Triple Whale, the Founder of CAMSKNS, and a freelance photographer. I am always eager to learn new skills and explore new opportunities in the dynamic and evolving field of data analytics.Have a question for a guest or host? Want to become a guest or show partner? Let's chat! Send an email to podcastsbylanci@gmail.com.For Digital Editing / Podcast guest inquiries, email PodcastsByLanci@Gmail.comMusic Credits:Adventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kuliSupport the showIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.She joined Jess on the pod to talk about: Her non-linear path from high school teacher to tech marketer The marketing tactics that are working for Stay AI right now Why interactive content needs to be part of your marketing mix How to quickly test if a big bet will pay off or not What standout ad creative really means And why relying on atypical results in case studies can actually backfire

In this episode, host Bidemi Ologunde talked about phone notifications and kids' mental health.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

In this episode, host Bidemi Ologunde discussed an April 2023 meeting in Montréal, Canada.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

In this episode, host Bidemi Ologunde talked about AI girlfriends.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

In this episode, host Bidemi Ologunde talked about AI girlfriends.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

In this episode, host Bidemi Ologunde talked about AI girlfriends.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. In This Conversation We Discuss: (50 Characters)[00:45] Intro[01:07] ChatGPT for SEO[02:28] ChatGPT for more technical things[03:07] Utilizing ChatGPT for auditing[04:26] Setting up a Shopify site with the help of ChatGPT[06:00] Figuring out your category page strategy[07:16] Generating feedback from ChatGPT for page setup[08:08] ChatGPT for product reviews[08:55] Using ChatGPT to import third-party data[09:36] Prompting ChatGPT to create a visualization[10:47] Using ChatGPT for CRO and SEO[11:29] Embracing AI as marketers [12:51] ChatGPT as a baseline for every marketer's output[13:12] Marketers on ChatGPT as part of SEO workflow[13:56] ChatGPT vs a strong technical SEO[14:55] Weak mathematical functionality of ChatGPT[15:26] Verifying ChatGPT's content accuracy & sensitivity[16:00] Checking information quality for health & finance [16:34] Drawbacks of taking ChatGPT at face value[17:46] Technical skills made accessible by ChatGPT[19:01] AI tools help create new custom solutions[19:32] How to reach out to Go Fish Digital Resources:Subscribe to Honest Ecommerce on YoutubeMost-awarded, data-first digital agency in the United States by the Global Search Awards gofishdigital.com/Follow Chris Long on LinkedIn linkedin.com/in/chris-long-marketing/Follow Chris Long on Twitter twitter.com/gofishchrisIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, host Bidemi Ologunde discussed a two-pronged cyberattack that happened in April 2023 on an ad agency based in Houston, Texas.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

In this episode, host Bidemi Ologunde talked about the increasing cost of watching content on streaming services.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

In this episode, host Bidemi Ologunde talked about the rise of "quiet firing" and increasingly gig-like remote jobs.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek's Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.In This Conversation We Discuss: [00:00] Intro[01:11] Nik's timeline in Ecom[02:06] Landing pages and why you need them[04:27] Why brands don't use landing pages[04:57] How you should approach landing pages[06:48] Higher conversion rates with landing pages[08:50] Landing pages are just one piece of the puzzle[09:19] The importance of a sales angle[12:02] The equal amounts of “push and pull sections”[13:23] It can take multiple CTAs to make customers act[13:47] Differentiating sales from conversion events[14:37] How conversion events help ad platforms[17:17] Scenario: Consulting a $1M brand to go 5 -10X[18:41] The Office's definition of merchandising[20:31] Reduce the complexity of your offers[20:59] Landing pages for high AOV brands[21:55] Determining if email is for retention/acquisition[22:40] Parsing out content through different channels[23:24] The easiest trick for landing pages[24:13] Building out landing pages for mostly education[25:43] DIY landing pages and other platforms[27:52] How Nik got his passion from landing pages[29:38] The idea and model of HOOX[31:05] Where to find HOOXResources:Subscribe to Honest Ecommerce on YoutubeBranding services are designed to grow, operate, and advise DTC brands in the digital landscape to meet their full potential sharmabrands.comLanding pages that unlock more efficient advertising spend  hoox.coFollow Nik linkedin.com/in/mrniksharmaSubscribe to Nik's newsletter - nik.co/subscribe Follow Nik on Twitter - @mrsharmaThe only landing page builder to combine 10 years of conversion data with the power of AI unbounce.comShopify pages without the dev time replo.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, host Bidemi Ologunde had a conversation with Valentine Eiterebhe on a wide range of topics including social media addiction, 21st century parenting challenges, societal norms and values, and lots more. Valentine was previously a guest on Episode 146. You can find Valentine on Twitter: @sir_papanesky and Instagram: @papanesky.===Work from home, earn some extra income, and test new products before they hit the shelves. Earn up to $500 per week.>>> Click here to learn more

Welcome back to The Radcast! We have a treat for you today - our special guest, Alex Urban, is going to unveil the secret to achieving success. Get ready for a mind-blowing combination of powerful branding, exceptional products, and personal branding.Alex, who has served as the Chief Marketing Officer of Lions Not Sheep and is now the Founder of Pele Crystal Jewelry, brings years of experience to the table. He is here to spill the beans on the winning equation for unlimited branding and product marketing success. Don't miss out - tune in right now to discover his magical secrets!This episode is packed with information, wisdom, and passion and we know you will get a ton of value from this.Alex shares his journey, starting with working in mortgages and realizing the potential of internet marketing and how he gained experience working for a large jewelry company and later launched his own e-commerce brand. He also shares how he decided to start his own jewelry brand aligned with his values. (00:16)Ryan and Alex discuss the evolving landscape of marketing, particularly in the context of brand-building and personal branding. The conversation also touches on the challenges of transitioning from traditional marketing to personal branding and the need to embrace online presence for modern success. (10:46)Ryan and Alex delve into the key attributes of Alex's brand and strategies for brand growth and sales in the e-commerce realm. They emphasize the critical role of strong digital assets, including high-quality photography, videography, and graphic design, in establishing a trustworthy brand image. They share valuable insights for building a successful e-commerce brand, combining branding strategies, offer development, and customer engagement tactics. (19:28)They discuss the lessons learned from their time at LNS (Lions Not Sheep), particularly from Sean, the founder. Alex reflects on his personal growth journey and the emphasis on evolving as an individual outside of business to foster overall growth. (27:19)They discuss the effectiveness of advertising strategies on Facebook, focusing on the surprising success of awareness campaigns in contrast to traditional optimization for clicks. They mention the challenges of attribution models in marketing and suggest using tracking software like Triple Whale or HiROS to assist with analyzing data for better decision-making. Alex shares his plans for Pele, a jewelry brand, and reveals his goal of achieving an eight-figure exit through strategic growth and subscription models. (36:46)If you want to learn more about Alex Urban, follow him on Instagram @alexurbie and @live.pele,  and his websites https://theareana.webflow.io/ and https://www.livepele.com/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

In this episode, Cardinal Mason and Chase Dimond chat through:- Triple Whale and Klaviyo price increases- Chase's LinkedIn Biz Brainstorm- DTC Brands We'd Start Today

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated