Podcasts about cpg brand

Tim and Tyler talk to Drew Anderson about founding and scaling Cleveland Kitchen, an Ohio-based food company specializing in fermented and culinary vegetable products. — This episode is presented by American AgCredit. Check them out HERE. — Links Cleveland Kitchen - https://www.clevelandkitchen.com 

After a highly watched and successful Buyer Series last week, we are back to our classic format of Alex and Wade chatting it out about CPG. A big part of our show is sharing perspectives both from the brand side, the buying side, and also the broker side. Alex ran a CPG brand for over 10 years and on this episode, he will share about what to consider when you are launching a CPG Brand.Wade brings over 25 years of experience as a corporate retail category manager/buyer and now is a broker/master sales specialist and he also plans to share more insights on how to work with brokers and maximize the relationship.Tune in, you don't want to miss this one!

This week on After Hours, I caught up with Nate Rosen—founder of Express Checkout and snack industry insider—to talk about what's really going on in CPG right now.We get into what's changing with funding, why retail isn't a guaranteed win, and what makes or breaks a brand in today's market. Nate shares honest takes on hydration hype, TikTok Shop chaos, and the difference between creators who build legit brands vs. those just slapping their name on a label.Plus, we unpack what makes a good modern retail brand (hint: it's not just pretty packaging) and why knowing your margins is still the most underrated skill in CPG.If you're building a product, running a brand, or trying to stay ahead of the trends in food, wellness, and consumer behavior, this convo is packed with insight you can actually use.

Sam Nebel is the Co-founder and Chief Commercial Officer of Goodwipes, an eco-friendly personal care brand known for its flushable and biodegradable wipes. He launched the brand with his college friend to create a stigma-free alternative to traditional bathroom products. Sam is also a board member of the Responsible Flushing Alliance and was a Regional Manager and a founding team member at Party Degree, where he catalyzed the growth of one of its branches to over seven figures in annual event and nightclub sales.  In this episode… Some consumer products entrepreneurs stall when trying to scale from $10 to $100 million in revenue. They often underestimate operations, overestimate the impact of marketing, and delay building scalable systems until it's too late. What does it take to build a durable, category-leading brand that lasts? Operations-focused entrepreneur Sam Nebel scaled his brand by committing to operational excellence, product superiority, and category leadership. He emphasizes the importance of establishing supplier relationships early, hiring specialized talent to elevate execution, and prioritizing product quality and the consumer experience. Data-driven decision-making is crucial for outperforming the competition and positioning your brand as a category leader. Sam also recommends planning your infrastructure ahead of growth by reverse-engineering from long-term goals and identifying the capacities, vendor relationships, and supply chain redundancies needed to scale.  In the latest episode of the Up Arrow Podcast, William Harris sits down with Sam Nebel, Co-founder and Chief Commercial Officer at Goodwipes, to discuss building and scaling a high-performing CPG brand. Sam talks about shifting your role as a founder to scale, how operations impact product performance, and the value of consumer-driven product design.

When I launched my first brand, I made the mistake a lot of founders do—I built the entire brand around a hero ingredient. We were called TeaSquares, and yep, the name locked us into tea and a square shape, which made it tough to grow beyond our initial idea.In this episode, I'm joined by Adam Feller, founder of Avidity Creative, to talk about why leading with your ingredient can actually hurt your CPG brand. We unpack how to focus your messaging on what customers actually care about—and it's usually not chickpeas or apple cider vinegar.We get into:The real reason people buy your product (hint: it's not the label)How packaging can shape perception and drive trialWhy “better-for-you” isn't a brand—it's a baselineTactical tips for testing your messaging in stores, at markets, and onlineIf you're ready to move from niche to next-level, this one's for you.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

When Partake Foods founder Denise Woodard's daughter had a life-threatening allergic reaction, everything changed. That moment inspired Denise to launch an allergy-friendly snack company that's now worth millions and serves thousands of families across the U.S. But starting a food business from scratch with no baking experience and no outside funding meant taking one bold risk after another. Host Andrea Marquez talks with Denise about her transition from corporate executive to entrepreneur, how she kept going after getting 86 investor no's (at least) until she landed a yes from Jay-Z's VC firm, and how to validate a product before it exists. If you've ever been afraid of hearing “no,” Denise's story will change how you think about risk, resilience, and the power of starting small.Got a bold leap of your own? Share it with us as an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode you'll hear:(00:00) Ever felt like you needed a “perfect” plan before starting? Hear how Denise launched Partake Foods with no product, no baking skills – just a very personal “why.”(04:55) What if a stranger at the zoo told you to start a business? Denise shares the serendipitous moment that gave her the push she needed.(09:20) Struggling to get others to believe in your idea? Learn how Denise turned a cold shoulder from a manufacturer into a yes.(11:21) Feel like you have to do it all yourself? Denise opens up about making costly mistakes, asking for help, and finding the right people to bring her vision to life.(16:27) Thinking about quitting your job to go all in? Denise shares the very unglamorous reality of her first day as a full-time founder.(21:17) Tired of rejection? Hear how Denise pushed through 86 investor no's and how one yes from Jay-Z's VC firm changed everything.(25:28) Afraid to take risks? Denise's advice for fellow risk-averse founders will make you rethink what it really means to start small.

When your product is born out of love, necessity, and a mission to help others, it shows.  In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn's inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how BIOLYTE's science-backed formula is shaking up a legacy category. From packaging evolution to retail expansion and customer education, this episode is packed with lessons in resilience, brand building, and staying true to your mission. Here are a few highlights from the conversation: * How a doctor's IV formula became a game-changing hydration solution * Why improv, persistence, and performance shaped Jesslyn's sales success * The power of packaging: how “IV in a bottle” doubled sales * Why dehydration isn't just about thirst and how BIOLYTE goes beyond water * What it really takes to scale a beverage brand with zero outside capital Join me, Ramon Vela, in listening to the full episode and discovering how BIOLYTE is helping redefine hydration, one bottle at a time. For more on BIOLYTE, visit:  https://drinkbiolyte.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

Price. Convenience. Taste. Can your brand deliver? Annalea Krebs, founder of Social Nature, joins the show to unpack the brutal balancing act every sustainable CPG founder faces. In a world where consumers demand it all — low prices, easy access, great taste, and environmental impact — building a brand that scales isn't just hard, it's war. With insights from over 3 million product reviews and a decade leading shopper-driven marketing, Annalea shares data-backed strategies for thriving in a high-cost, low-margin, impact-driven industry. A must-listen for founders breaking the old retail rules to build something better.  

Affiliate marketing with a conscience? Yes, please

From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery's journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space.   Giovanni Angelucci (founder) got tired of settling for terrible tasting gluten-free breads with bad ingredients, so he created a healthy bread made from foods you should be eating, and brought it all across the continent. Gio comes from an entrepreneurial family that believes that if a good idea exists, everyone should benefit from it. So, when Gio's mom had been struggling to find a good gluten-free bread that was tasty and made from wholesome, nutritious ingredients, he set out to make it happen by starting Queen Street Bakery, even though he had never been involved in the food business before. Outside of work and business, Gio spends his time with his family and friends, traveling, cooking and eating. He enjoys keeping active with soccer and basketball, and has an appreciation for design and architecture. ------------------------ In today's episode, we cover the following: How Queen St. Bakery was found Inside ingredient formulation and integrity Packaging evolution Avoiding brand overwhelm Building a brand Feedback-driven growth Finding strong creative partnerships Marketing flops Scaling sustainably   ----------------------- RESOURCES: Episode 188: BINGOALS & Cultural Branding with Palu Malerba ----------------------- GUEST INFO: To check out Queen St. Bakery, follow them on Instagram, Facebook, @QueenStreetBakery and TikTok @QueenStBakery, and visit their website QueenStreetBakery.com ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

This episode is brought to you by Legion Athletics, Quickbooks, and State & Liberty. Ever wondered how to turn a side hustle into a thriving business? Discover the secrets of successful entrepreneurship in our special bonus episode with Andy Carmody, the innovative founder of CS2 from Australia. Andy takes us on a journey through the highs and lows of building a business, from the emotional challenges of letting go of passion projects to embracing the art of "failing forward." We explore his quest for natural solutions to sleep deprivation and gain insights into the distinct entrepreneurial landscapes of Australia and the U.S., with a special focus on the supportive community of Austin, Texas. Tune in to learn how adaptability and a motivated team are crucial in navigating the global business world. Follow Andy @Andy_carmody  Follow Chase @chase_chewning ----- In this episode we discuss... 1. Introduction and Welcome (0:00:00 - 0:01:00)      - Introduction to Everford Radio and host welcome message.    - Brief introduction of special guest Andy Carmody. 2. Andy's Entrepreneurial Journey (0:01:00 - 0:08:00)      - Andy shares his journey from Australia to the global market.    - Discussing the challenges of pivoting from passion projects. 3. Adapting to Market Demands (0:08:00 - 0:15:00)      - Importance of aligning with market demands.    - Concept of "failing forward" as a success catalyst. 4. Natural Solutions to Sleep Deprivation (0:15:00 - 0:20:00)      - Andy's pursuit of natural remedies for sleep through CS2.    - Key ingredients like magnesium and L-theanine. 5. Comparing Entrepreneurial Landscapes: Australia vs. U.S. (0:20:00 - 0:25:00)      - Differences in entrepreneurial ecosystems between Australia and cities like Austin, Texas.    - Community support and business mindset comparison. 6. Balancing Brand Differentiation and Growth (0:25:00 - 0:33:00)      - Strategies for brand differentiation in competitive markets.    - The significance of maintaining a small business mindset. 7. Financial Acumen in Entrepreneurship (0:33:00 - 0:37:00)      - Managing finances and leveraging modern tools like AI for business operations.    - Importance of understanding all business facets before delegating. 8. The Role of Personability in Business Success (0:37:00 - 0:42:00)      - The impact of being a personable founder.    - Building connections with customers and maintaining authenticity. 9. Modern Tools and Technology in Business (0:42:00 - 0:48:00)      - Discussion on using technology for business efficiency.    - Balancing delegation with maintaining quality and vision. 10. The Future of Entrepreneurship (0:48:00 - 0:54:00)       - The evolving landscape of entrepreneurship.     - New challenges and the importance of adaptability. ----- Episode resources: Get 30% off Quickbooks for 6 months Look great and save 15% with code EVERFORWARD at https://www.StateAndLiberty.com  Save 20% on your entire first purchase with code EVERFORWARD at https://www.LegionAthletics.com  Watch and subscribe on YouTube Learn more at https://www.DrinkCS2.com 

There's SO MANY business lessons from the “rise and fall” of Bang Energy, some of which are still emerging years later. In October 2022, I stated within my original bankruptcy content that “it's hard to separate Bang Energy the brand (and product) from its founder…which will arguably become its biggest Catch-22 challenge.” And that statement personifies the legal battle over the personal social media accounts of Jack Owoc. The court ruling stated that “ownership of accounts is based on the existence of documentation or the basis if an individual has exclusive control of the account. If unable to reach a conclusive determination on those criteria, the next question is what the account is used for.” So, it could establish a legal precedent for all CPG brand founders to prioritize ownership of accounts in documentation (or risk losing them during a breakup). FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: Pro Or Con: Instacart Piloting CPG Brand Tasks For Its Workers For the full episode head here: https://youtu.be/2w2T7EP2Liw

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses? These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion. This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.

Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand.Special Thanks to our Sponsor Inside Tracker!It's been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn't know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn't follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.   Key Takeaways: Learn why testing packaging and understanding consumer sentiment is essential before pivoting. Discover the insights Rich gained from working in both corporate and startup environments. Find out how AI and data are changing the role of today's CMO.   Show Notes: Ricky Rodríguez-Mahé https://www.linkedin.com/in/richardrodriguez/ https://instagram.com/richrod/   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In this episode, we're joined by Tyler Dixon, E-commerce Manager at water bottle company Reduce.  We're diving into Tyler's background and his leading role at Reduce, the brand's transition from a 2P reseller model to a 3P seller model on Amazon, and the key trends he's observing in the industry. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie and Tyler discuss: - Tyler's broad experience across sales, account management, finance, and e-commerce has helped him connect cross-functional teams and bring creative ideas to his current role - When evaluating 2P vs 3P selling models on Amazon, brands need to carefully consider what will help remove obstacles and achieve goals, and get full leadership buy-in on the transition - The transition from 2P to 3P should not be rushed - take time to plan it out, get functional support, and find the right agency partner - Differentiating your brand and building brand equity on Amazon is more important than ever - Reduce is paying attention to trends like hydration bottles becoming fashion accessories, and developments in Amazon's fulfillment programs and services for brands

As a founder, it's important to have a strong grasp on your business financials, but when do you actually hire someone to help? In this episode, we talk through what is the role of a CFO, Controller, and Bookkeeper, and when's the right time to hire them as a contractor or full time role. Joining me for this conversation is Brad Ebenhoeh, founder of Accountfully to provide his expert experience.Need help with bookkeeping or CFO Strategy for your CPG Brand? Check out Accountfully, who specializes in working with CPG Brands.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner? Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger! Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey Feldman. Stacey has over 35 years of marketing leadership experience running Women's Health and Beauty/Personal Care businesses at CPG companies like Church & Dwight and Combe. She has a proven track record and extensive experience leading marketing teams and growing major brands like First Response, Nair, Vagisil, and Just For Men. But in addition to this, Stacey also worked on over 40 M&A deals, acting as the marketing partner to the M&A person, working on everything from finding deals to due diligence to integration.

Get Golden is founded by home cook and New York City ballerina of over a decade, Jenelle Manzi (Ballerina Journal⁠). After battling injuries and food allergies throughout her career, Jenelle has turned to food to savor, fuel, and heal. In that, she channeled her own experiences and knack for precision to create a snack company where health & indulgence go hand-in-hand—a feeling she likes to call gold. During our conversation we chatted about Jenelle's balance between being a professional ballerina and brand owner. Diving into what her routines look like, why building a products fueled by great ingredients was so important, how she finds balance in the craziness, and more. IG: getgolden | getgolden.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key Points Covered: * Strategic Acquisitions and Quality Control: * Navigating Market Challenges: * Traits of Successful Founders: * Sustainable Growth Strategies: * Organizational Growth and Remote Work: * Personal Well-Being and Self-Care: * Investment and Financial Strategies: * Entrepreneurial Insights: * Happiness and Personal Growth: Join us as we unpack the various elements that contributed to Antelope's success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the Pet industry. For more on Antelope, visit:  https://www.antelopepets.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode of CPG Insiders, Justin welcomes Paul, the Creative Director at Jekyll+Hyde, to explore the crucial elements of building a brand that lasts in the CPG industry. They discuss the importance of understanding your brand's identity, knowing your customers, and developing cohesive messaging that resonates with your target audience. They share practical insights on avoiding common pitfalls, maintaining brand trust, and transforming transactions into lasting customer advocacy. If you've ever wanted to know the behind-the-scenes secrets of creating a brand that stands the test of time, this is the episode for you.

Whitney Geller is Co-founder and Partner of Whitman Emorson, a Toronto-based design studio focused on solving complex problems with a human touch. She is also Co-founder of Jems, a female-founded, body-safe condom and lube product line. Whitney has worked at the forefront of strategic design with global clients such as MTV, Coca-Cola, Oprah Winfrey, and the Mayo Clinic while at Bruce Mau Design. Yasemin Emory is Co-founder and Partner of Whitman Emorson. It is a team of designers, strategists, writers, editors, and creative thinkers bound by the desire to produce thoughtful and responsive work. She is also Co-founder of Jems, built on the desire to naturalize sex and condom use and disrupt a toxic industry. Previously, Yasemin served as the Senior Director of CO-OP and Associate Art Director at Martha Stewart Living Omnimedia. In this episode… Have you ever wondered how groundbreaking companies are born? Can an idea that challenges the status quo transform not only an industry, but perceptions as well? Whitney Geller and Yasemin Emory unpack this notion by sharing their story of transitioning from leading the successful design agency Whitman Emorson to challenging stereotypes in the safer sex industry with their brand, Jems Condoms. The duo addresses the lack of representation and dated messaging in the existing market, combining their design prowess with a mission to make condom buying and use more approachable and stigma-free. By cultivating a collaborative studio culture and ambitious leadership at Whitman Emorson, they granted themselves the freedom to venture into the product space, driven by values and a desire to make an impact. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Whitney Geller and Yasemin Emory, Co-founders of Whitman Emorson, about their entrepreneurial journey from running a creative agency to launching a safer sex brand. They share how they navigated the complexities of creating a start-up without compromising the integrity and success of their original agency, setting a culture that embraces a life-work balance, and tackling regulatory challenges in advertising condoms.

It's no secret that money is tight for CPG brands. The era of surplus investor funding is gone for now, and businesses need leaner operations. That said, you still need cash to grow, so when and how can you get it? I've invited on Jim and Carly from Aion to discuss when you should access working capital as a CPG Brand.Learn more about Aion Financial HereStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. 

This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma's Treats. Thelma's was founded by her brother and named after their very own great-grandmother, Thelma. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly! TUNE IN FOR TOPICS LIKE 1:15 Thelma's brand origin story 2:59 Nola's career journey 4:18 The day to day as a CMO 8:29 Grocery as a mix of new school and old school marketing 9:33 Evolution of cookie ice cream sandwiches as a category 11:48 Taking your brand from farmers markets to the next level 16:40 Tactics to reach people in new retailers & zip codes  20:38 Understanding retail media programs 25:02 Buyers being more aware of where their dollars are going 27:43 Maintaining an authentic brand with national distribution 30:28 What's next for Thelma's Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Sarah's episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele | Hummingbirds ⁠#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre⁠ Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Follow along with Nola: ⁠ LinkedIn Meet Thelma's: Website | Instagram | TikTok | Facebook Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube  Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide!  Curious what type of influencer you should be working with? Take our quiz!  This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

Launching and scaling a CPG brand is no easy feat. In this episode,  Adam Torres and Benjamin Etherton, CEO of SPRUCE, explore what it takes to make a CPG brand succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

14 months after co-founding the private equity firm Skky Partners, Kim Kardashian finally took a bit of her own advice to "get your f*cking azz up and work." It was recently announced that the first capital investment for Skky Partners will be to acquire a “significant minority stake” in truffle-infused hot sauce and condiment brand TRUFF. Now…stick with me here for a moment because I'm going to connect some dots that will lead to a future Kim K investment. Skky Partners notes that food and beverage CPG won't be its exclusive investment focus, but this TRUFF deal got me thinking about how Oprah loves truffles. Oprah also has her annual “favorite things” list, but this is about Kim K. So, what's one of her favorite things from this year? In a Vogue interview, she shouted out Mid-Day Squares. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on how to build a resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales.Learn More:Jeff Grogg LinkedinLink to: JPG Resources TalentStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode of BRAVE COMMERCE, Thomas Ranese, Chief Marketing Officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and Consumer Packaged Goods (CPG), Chobani's remarkable growth, and the challenges and opportunities facing the CPG industry. As the conversation begins, Thomas emphasizes Chobani's commitment to providing nutritious and delicious food made from natural ingredients. He believes that many large companies struggle to achieve the balance of affordability, nutrition, and taste, and shares how Chobani is on a mission to fill this gap. Drawing parallels between tech companies and CPGs, Thomas highlights the importance of a consumer-first, insight-driven approach in CPG, while acknowledging that tech companies are innovation-obsessed and digitally led. He believes that blending these two mindsets is crucial for creating a modern marketing organization. Moreover, Thomas mentions that he is drawn to companies with a compelling mission and product, making Chobani a perfect fit for him. He draws parallels between Chobani and his experiences at Google, emphasizing the similarities in the early stages of both companies' growth. He also shares insights into Chobani's culture, describing it as agile, innovative, and quick to launch and iterate, similar to the approach of tech companies. The discussion then transitions to Chobani's growth strategy and portfolio expansion. Thomas stresses the importance of growth in core categories, such as yogurt, and the potential for disruption in categories like oat milk and creamer. He also acknowledges the need to connect the various products under the Chobani umbrella and shares the story of how the company's founder, Hamdi Ulukaya, sees the potential for yogurt-making to change the world. Thomas also addresses how Chobani's products aim to be delicious, nutritious, and accessible, with a focus on remaining affordable amid inflation and economic challenges. He touches on the importance of aligning the portfolio strategy with the brand's mission and purpose, ensuring consistency and clarity across all products. Key Takeaways: ● Develop a clear and cohesive portfolio strategy tying all products to core values● Collaborate closely with retail partners for innovation and adaptability● Disrupt traditional categories and explore new areas for impactful growth Hosted on Acast. See acast.com/privacy for more information.

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgEver wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast, we're joined by Aaron Barnholt, President of Cultivate CPG, sharing his strategies from his extensive experience in launching brands like the CPG's individual entrepreneurs.If you've ever felt the challenges of building momentum, choosing the right broker, or adapting to retailer requirements, consider this episode your solution.From targeting premium anchor accounts to navigating negotiations with major retailers, this episode offers actionable insights for entrepreneurs at every stage and concise guide to long-term success in the competitive CPG landscape.Listen in as Aaron shares about:-Grocery Industry Expertise-Cultivate CPG's Approach-Navigating Retail Strategies-Story and Product Differentiation-Building Momentum-Choosing the Right Broker-Adapting to Retailer RequirementsEpisode Links:Aaron's WebsiteAaron on LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (15K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin  Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics RangeMe Links RangeMe website Listen to our episode (#108) with RangeMe founder, Nicky Jackson here Cin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.*For content creation services, choose Happy Copy and use code Foodbevy20 to enjoy a 14-day free trial along with a 20% discount!

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Floret. Go to tryfloret.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgI'm so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shoppers, we've learned a ton here on the show from them about key trends in natural shopping and who the modern wellness consumer is. I've linked in the show notes our other episodes with Social Nature because they are jam packed with knowledge and always very popular. I'm really excited today to explore Social Nature's new rebate program and what that means for brands driving trial at specific retailers, and I asked Annalea to come with updates on key trends they are seeing in their community, which are really fascinating.Listen in as Annalea shares about: Current top health goals for shoppers Trends on where people are shopping from, including the breakdown on large scale retailers and natural retailers Top product attributes shoppers are looking for Social Nature's recent B-corp certification and what that means Social Nature's new rebate model and how it helps brands drive trial at retail faster and with more data Tips for making the most out of an in-store marketing campaign And more! Social Nature is a proud sponsor of Startup CPG.Episode Links: Social Nature website Annalea's LinkedIn Join the Social Nature community as a consumer here As a CPG Brand, learn more about Social Nature's programs here or contact their team at marketing@socialnature.com Mentions: Olipop, GoPuff, NotCo NotMilk, Primal Kitchen Learn from & get to know the Social Nature team:  Episode #87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach Episode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach Overview of Digital Sampling with Social Nature founder Annalea Krebs Episodes that mention Social Nature campaigns:  Episode #66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge (Social Nature discussed at 41:15) Episode #86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello (Social Nature discussed at 37:33) Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (15K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics RangeMe Links RangeMe website Listen to our episode (#108) with RangeMe founder, Nicky Jackson here Floret Links:Sign up here for a free 2023 deductions auditCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here

This episode is brought to you by Vdriven, Tidio, and SARAL. Today, we interview Luke Abbott, Founder and CEO of Vdriven. Vdriven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth. Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate the complex retail landscape. Highlights: * His Gratitude Story * Story: why encouragement is the biggest gift you can give * Why it's hard to see clearly when you're stressed and anxious * Advice Luke would give to someone struggling * Welcome fear and then let it pass and why fear is not the enemy * Advice: understanding your financials is crucial * How he bought a 30 million dollar company using the law of attraction * Lesson: commit to something and be true to your values * Lesson: using mentorship and coaching to help you scale your brand * Why you should hire people who are smarter than you are * Challenges in the market and solutions * Priority: focus on financials, cash position, and COGS * Solution: focus on where you spend money and be open to doing things differently * Is now a good time to start a CPG brand? * The Emerging Brand as Hypothesis strategy * How Vdriven helps brand, their free masterclasses, and ideal client * Parting words: don't be afraid to ask for help * And so much more…           Join Ramon Vela and Luke Abbott as we break down the inside story of Vdriven on The Story of a Brand. For more on Vdriven, visit: https://www.vdriven.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: VDriven - A Partner to CPG brands: https://www.vdriven.com/ Are unauthorized distributor deductions hurting your bottom line and cash flow? Over the last three years, Vdriven recovered over $1 million in erroneous deductions from distributors. Vdriven supports brands with an array of services to accelerate sustainable growth, including deduction management. Use the link above to learn more and schedule a call. Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my special link.   SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my special link. 

Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success. Show NotesConnect With:Brad Charron: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us as we chat with Kristoffer Quiaoit from Good Journey Doughnuts about his journey in the CPG industry and what he has learned along the way.-- Learnings from first CPG venture-What those learnings mean for current venture-How to focus to grow as a person and business leader...-Lessons learned along the way from building brands-Power of setting intentions

What is a weighted pillow and why did the founders of YouTube and GoPro invest in the company behind it? Mikey Goldman, founder of Quiet Mind, joined the Startup Savant podcast to discuss the creation of the first-ever weighted pillow. Diagnosed with ADHD and math dyslexia, Mikey was overprescribed a litany of medications to manage his symptoms daily. The founder decided there must be another way. In this episode we discuss how Mikey created the weighted pillow in stealth mode, the necessity of NDAs even for friends, and how a mixture of PR and SEO has become the company's most successful marketing strategy.Quiet Mind Links: https://www.onequietmind.com/https://www.instagram.com/quietmind/https://twitter.com/quietmindhttps://www.tiktok.com/@onequietmindStartup Savant Links: https://startupsavant.com/podcasthttps://www.youtube.com/@StartupSavantPodcast/https://www.instagram.com/startupsavantpodcast/https://www.linkedin.com/company/startup-savant/

How do you determine your marketing budget and how do you find a way to stretch those dollars when in comes to content and social media? I've invited on Emily Teater, founder of Set Creative Studios who works with emerging CPG brands to create content and run their social media and e-mail campaigns.Learn more about Emily Teater and Set Creative StudiosStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

We all hear that working with influencers can be beneficial for your brand, but I find most founders are highly underutilizing the opportunity.So how can you do better? I invited on Esther Kim, founder of Maven Reach to talk through how you can better leverage influencers for your brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode of Served Neat, host Jen Hartmann chats with Erica Rankin, the incredible founder of Bro Dough. Bro Dough is a brand that aims to make indulging in cookie dough guilt-free. Erica shares the story of how Bro Dough started and discusses her journey in building a successful CPG brand. From landing her first 100 customers to navigating the surprises of entrepreneurship, Erica provides valuable insights for aspiring entrepreneurs.  We discuss: The inspiring journey from bodybuilding passion to deliciously nutritious business What the pivotal moment Erica traded her 9-5 job for entrepreneurship was. Invaluable insights from her brand-building experience. She reveals the hidden truths behind unforeseen expenses and industry intricacies.   Connect with Bro Dough Follow them on Instagram @eatbrodough Follow them on TikTok @eatbrodough Follow the company on LinkedIn - Bro Dough Visit their website: eatbrodough.com   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

We sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenRich's LinkedIn: https://www.linkedin.com/in/richsimmerman/Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.Trent has helped launch dozens of brands into the market and leads a team of high-impact merchandisers. We discuss what it takes to be successful and how you can stand out.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Did anyone else have former First Lady Michelle Obama starting a kid's nutrition CPG brand on their Bingo Card? Well...you can check those December 2021 receipts on my YouTube video named HollywoodHouse Foods (https://youtu.be/-zXXmAS7bFI). But all jokes aside, I'm glad to see the Michelle Obama continuing her White House efforts to bring this next generation of kids into a healthier future. Beyond her ownership in Plezi Nutrition, Michelle Obama will “position the company to be a change agent and model for how food and beverage CPG brands can support the childhood health." If that sounds like big checks to cash for a first time CPG entrepreneur, it's important to remember that Michelle Obama is no rookie in the space…as she previously held a Board of Directors seat for six years at the largest private label food manufacturer in America. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

This week I am talking to A++ operator Sergio Radovic, founder and CEO of Dyper - a $100M run-rate DTC CPG brand located in Scottsdale, Arizona. - Sergio shares his background as a technologist and his previous roles in various startups and technology companies. - Exploring Sergio's journey into the diaper business driven by his desire to address the environmental impact of traditional diapers. - Sergio discusses the hidden environmental consequences of traditional diapers, such as the use of plastic and their contribution to landfills. - The mission of Dyper is to create a responsible and sustainable diaper alternative using bamboo as a primary material. The bamboo plant's fast growth and minimal need for fertilizers make it an environmentally friendly choice. - Dyper's unique approach involves a cradle-to-compost solution, including a pickup service for used diapers in select cities. - Quantifying the impact of Dyper's products on carbon emissions and landfill waste. The challenges of being a challenger brand in the direct-to-consumer space, particularly in the highly regulated and competitive diaper market. - Dyper's strategy to capture emerging trends in sustainability and cater to customers willing to pay a premium for eco-friendly products. Balancing price considerations and margin protection while expanding into retail partnerships with giants like Walmart and Amazon. - The importance of brand messaging and adapting brand blades to different distribution channels. - Sergio shares the story of Dyper's beloved giraffe mascot, Frankie, and the unintentional brand recognition it has gained. - Exploring the transition from direct-to-consumer sales to retail and the challenges faced along the way. - The impact of COVID-19 on fundraising and adapting to virtual fundraising processes. - Navigating the changes in advertising channels and the effects of privacy issues with Apple and Facebook. - Leveraging first-party signals and targeted marketing to reach the right audience for Dyper's niche product. - The future possibilities and expansion of Dyper beyond the baby diaper market. - The speaker discusses the importance of data and data enhancement in their business. They mention that every record that comes to them goes through a data enhancement process to model customer behavior clusters. - Data enhancement helps them provide detailed information to retail partners about their customers, such as shopping preferences, media consumption, household income, and presence of children. - They give an example of targeting customers who buy fancier kids' clothes based on income propensity rather than broad market segmentation. The speaker compares selling to retailers to selling to investment partners, emphasizing the need to bring data and spin a compelling story. - They talk about the challenges of pitching to first-time venture capital funds and the importance of tailoring the story to align with their interests. - The speaker mentions finding an investor specialized in direct-to-consumer challenger brands, highlighting the investor's focus on being a permanent source of capital. - They explain that their company has only common shares, which was not an easy negotiation but aligns management and investor interests. The speaker discusses the focus on brand building and creating an enduring American brand. - They emphasize the need for a longer-term horizon and substantial capital investment in building a brand. The speaker mentions measuring brand perception and recognition as important metrics alongside sales. - They discuss the direct-to-consumer (D2C) model and its limitations, stating that it is not a sustainable standalone channel for most brands. - The speaker suggests treating D2C as a fast channel for customer feedback and market proof, but not as the sole strategy for reaching households. - They mention the importance of having an Amazon strategy and a retail strategy to reach larger scale and align with consumer...

CPG marketers are constantly trying to come up with ways to stop consumers' infinite scroll, so why not utilize a remixed version of an 1860s military strategy, right? While most think about “shock and awe” as simply a massive application of firepower by the military, the real battleground is within the opponent's mind. “Shock and Awe” accomplishes psychological victory by influencing the will and perception to get the adversary to do what the attacker wants. That might seem just a tad extreme for CPG industry strategy, but let's swap a few words or phrases around and it would read like this…While most think about “shock and awe” as simply a massive production of content assets by CPG brands, the real challenge is within the consumer's mind. “Shock and Awe” accomplishes attention getting by intriguing and influencing to get the consumer market to do what the CPG brand wants. Now…that sounds a bit more CPG strategy-esque, right? We are well past the point that more content is going to be the answer to disrupt the infinite scroll and get attention in today's information-heavy society. CPG brands need to realize that precisely targeted communications could be the online equivalent of smart bombs, but also “shock and awe” can't be carried out entirely online. Some kinetic force is still needed because you can't fully “shock and awe” with information operations alone in the CPG industry. But this kinetic force is not sought on a large scale, but to give the impression that CPG brands can influence a consumer's mind. What the heck am I talking about? Let's dive deep into why CPG brands are using a shocking strategy that aims to combine playfulness and consumer interest into limited edition items that attract both social media attention and sales. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Are you an overwhelmed solopreneur, trying to balance family and business commitments while being told to just manage your time better? In this episode, Charlie Berkinshaw, our Retail Ready® VP of Student Success and the founder and CEO of Element Shrub, and Priya Patil, the founder of Belovd Foods, discuss how they work to improve their organization and time management for balancing their family life AND CPG businesses. Listen in to hear Charlie and Priya's takeaways on... Why Charlie embraces a "slow" approach to growth Which planning and organizational tactics Priya can use to optimize her time How having a CPG community has benefitted Priya's business Make sure to check out our full show notes here, which have links to Alli's Instagram, LinkedIn, and our Food Biz Wiz Facebook group. The Food Biz Wiz Facebook group is a great way to connect with other food founders and share what YOUR next steps for organization are after listening in. This episode is sponsored by Retail Ready® Right Now! If you listened in and were wondering how YOU can have Charlie’s AND our community’s support on your CPG challenges, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course and community for producers who are looking to increase their sales. Click here for our quickstart enrollment so that you can learn more and get started TODAY!

#19. In this episode, In this episode, we are interviewing Kayleigh Christina. Kayleigh Christina is the Co-Founder and CGO of CLEARSTEM, a nontoxic anti-aging and anti-acne skincare line. As a Certified Holistic Nutritionist, published author, podcaster, and investor of wellness-based brands, Kayleigh has a deep passion for making a positive impact in other people's lives. Her journey into the skincare world began when she developed numerous health issues - a breast tumor and severe cystic acne in her mid-twenties - and tried in vain to find a cure. After countless doctors, dermatologists, and specialists, no one could figure out what was going on. That's when she took matters into her own hands and discovered San Diego Acne Clinic, where she met co-founder Danielle Gronich. Not only did her acne clear up, but through their sessions, the duo discovered their mutual passion for helping other acne sufferers achieve clear skin through internal and external methods without sacrificing their health. That's when CLEARSTEM Skincare was born. As an inspiring leader in the entrepreneurship and wellness industry, Kayleigh loves talking about all things: gut health & holistic wellness, the real root causes of acne, building a community-based CPG brand, scaling a company without outside investment, leading with education first & product second, investing in other wellness brands, and the importance of having a co-founder therapist for the health of the founders and company.  Code FEARLESS for $ off on clearstemskincare.com *Note: We DO NOT receive any commission from discount code*  We hope you enjoy! CONNECT WITH KAYLEIGH & CLEARSTEM IG: @clearstemskincare IG: @kayleigh.christina IG: @danielle.the.acne.guru clearstemskincare.com⁠ CONNECT WITH THE KS WELI @kswelinstitute foundingfearless@kswelinstitute.org kswelinstitute.utexas.edu "Empowering women to lead and encouraging the world to follow while increasing the number of women-owned and women-led businesses" This podcast is empowered by the Student Board of the Kendra Scott Women's Entrepreneurial Leadership Institute at The University of Texas at Austin. Co-hosts: Kamryn Crossley & Ingrid Villarreal

Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success. Show NotesConnect With:Brad Charron: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listeners, we're back this week with Junea Rocha. Junea Rocha is the Co-Founder and CMO of better-for-you, Latin-inspired food brand, Brazi Bites. After graduating from college in Civil Engineering, Junea took a job in construction management in Portland, Oregon, rising through the ranks quickly and hitting a career-high. However, when Junea imagined her future, she knew she would rather take a risk on a career she was passionate about over working in something that was simply just easy for her. With a huge love for her Brazilian homeland and entrepeneruial spirit, Junea set her eyes on achieving something bigger that would take more heart and resilience than any job she ever had. In 2010, along with her husband and Co-Founder, Cameron MacMullin, Junea decided to bring a cherished household staple that was native to her Brazilian roots, “Pão de Queijo,” AKA cheese bread, to the U.S. market without any experience in the food industry. With better-for-you foods in mind, Brazi Bites was founded on the authentic family recipe from Junea's mother using simple, wholesome, hand-picked ingredients like tapioca flour. In a few short years after taking a giant leap and perfecting the family recipe, Brazi Bites grew into a nationally distributed brand with a cult-like following after appearing on ABC's Shark Tank and being included twice on the Inc. 5000 list of “America's Fastest-Growing Private Companies.” Junea has been heavily involved in all areas of the business with a leading role in Sales & Marketing, growing Brazi Bites' annual revenue from zero to millions and over 15,000 stores. She is also a skilled fundraiser having gone through multiple types of funding over the last decade, from bootstrapping to loans, angel investors, and more. In 2018, the founding duo brought on a private equity investor to help fuel the rapid growth and surge in demand for new innovation, transforming Brazi Bites as a leader in the frozen better-for-you, Latin-inspired food category. Today, Junea remains just as passionate and more excited than ever to continue Brazi Bites' growth, making its products a household staple in North America. Junea hopes to continue creating joyful moments for families everywhere by producing delicious, easy-to-make, naturally gluten-free foods that also guarantee to spread smiles. During this episode we talked about:04:00 - Arriving to the US07:09 - "You can do anything as long as you're an engineer, a doctor or a lawyer"07:35 - Starting her career in the construction industry13:15 - Leaving the construction company and starting Brazi Bites13:32 - You need to crawl before you can walk14:02 - Knowing that it wasn't her calling16:51 - From the idea to the company18:05 - Crunching numbers19:09 - Difficulties of the food industry21:52 - "Americans don't say cheese bread they say Brazi Bites"23:12 - The company's first three steps in the food industry24:23 - ‘A layer not available to you until you get to a more polished level'28:46 - The five years journey of the brand31:36 - Revenue first five years32:08 - Shark tank35:07 - Not being prepared for that exposure36:40 - Fundraise37:30 - The accelerator program42:54 - ‘I did the best that I could with the information that I had' This episode is brought to you by First Republic Bank.  Follow Junea on all things social:WebsiteInstagramLinkedInCompany's LinkedInTwitter Follow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeJoin our Discord  space and let's keep the conversation going! If you are a business owner, join us for Aligned Collective MastermindLearn about PowerSisters Subscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining!