Podcasts about cpg brand

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses? These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion. This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.

Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand.Special Thanks to our Sponsor Inside Tracker!It's been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn't know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn't follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.   Key Takeaways: Learn why testing packaging and understanding consumer sentiment is essential before pivoting. Discover the insights Rich gained from working in both corporate and startup environments. Find out how AI and data are changing the role of today's CMO.   Show Notes: Ricky Rodríguez-Mahé https://www.linkedin.com/in/richardrodriguez/ https://instagram.com/richrod/   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In this episode, we're joined by Tyler Dixon, E-commerce Manager at water bottle company Reduce.  We're diving into Tyler's background and his leading role at Reduce, the brand's transition from a 2P reseller model to a 3P seller model on Amazon, and the key trends he's observing in the industry. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie and Tyler discuss: - Tyler's broad experience across sales, account management, finance, and e-commerce has helped him connect cross-functional teams and bring creative ideas to his current role - When evaluating 2P vs 3P selling models on Amazon, brands need to carefully consider what will help remove obstacles and achieve goals, and get full leadership buy-in on the transition - The transition from 2P to 3P should not be rushed - take time to plan it out, get functional support, and find the right agency partner - Differentiating your brand and building brand equity on Amazon is more important than ever - Reduce is paying attention to trends like hydration bottles becoming fashion accessories, and developments in Amazon's fulfillment programs and services for brands

As a founder, it's important to have a strong grasp on your business financials, but when do you actually hire someone to help? In this episode, we talk through what is the role of a CFO, Controller, and Bookkeeper, and when's the right time to hire them as a contractor or full time role. Joining me for this conversation is Brad Ebenhoeh, founder of Accountfully to provide his expert experience.Need help with bookkeeping or CFO Strategy for your CPG Brand? Check out Accountfully, who specializes in working with CPG Brands.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner? Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger! Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey Feldman. Stacey has over 35 years of marketing leadership experience running Women's Health and Beauty/Personal Care businesses at CPG companies like Church & Dwight and Combe. She has a proven track record and extensive experience leading marketing teams and growing major brands like First Response, Nair, Vagisil, and Just For Men. But in addition to this, Stacey also worked on over 40 M&A deals, acting as the marketing partner to the M&A person, working on everything from finding deals to due diligence to integration.

Get Golden is founded by home cook and New York City ballerina of over a decade, Jenelle Manzi (Ballerina Journal⁠). After battling injuries and food allergies throughout her career, Jenelle has turned to food to savor, fuel, and heal. In that, she channeled her own experiences and knack for precision to create a snack company where health & indulgence go hand-in-hand—a feeling she likes to call gold. During our conversation we chatted about Jenelle's balance between being a professional ballerina and brand owner. Diving into what her routines look like, why building a products fueled by great ingredients was so important, how she finds balance in the craziness, and more. IG: getgolden | getgolden.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key Points Covered: * Strategic Acquisitions and Quality Control: * Navigating Market Challenges: * Traits of Successful Founders: * Sustainable Growth Strategies: * Organizational Growth and Remote Work: * Personal Well-Being and Self-Care: * Investment and Financial Strategies: * Entrepreneurial Insights: * Happiness and Personal Growth: Join us as we unpack the various elements that contributed to Antelope's success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the Pet industry. For more on Antelope, visit:  https://www.antelopepets.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode of CPG Insiders, Justin welcomes Paul, the Creative Director at Jekyll+Hyde, to explore the crucial elements of building a brand that lasts in the CPG industry. They discuss the importance of understanding your brand's identity, knowing your customers, and developing cohesive messaging that resonates with your target audience. They share practical insights on avoiding common pitfalls, maintaining brand trust, and transforming transactions into lasting customer advocacy. If you've ever wanted to know the behind-the-scenes secrets of creating a brand that stands the test of time, this is the episode for you.

Whitney Geller is Co-founder and Partner of Whitman Emorson, a Toronto-based design studio focused on solving complex problems with a human touch. She is also Co-founder of Jems, a female-founded, body-safe condom and lube product line. Whitney has worked at the forefront of strategic design with global clients such as MTV, Coca-Cola, Oprah Winfrey, and the Mayo Clinic while at Bruce Mau Design. Yasemin Emory is Co-founder and Partner of Whitman Emorson. It is a team of designers, strategists, writers, editors, and creative thinkers bound by the desire to produce thoughtful and responsive work. She is also Co-founder of Jems, built on the desire to naturalize sex and condom use and disrupt a toxic industry. Previously, Yasemin served as the Senior Director of CO-OP and Associate Art Director at Martha Stewart Living Omnimedia. In this episode… Have you ever wondered how groundbreaking companies are born? Can an idea that challenges the status quo transform not only an industry, but perceptions as well? Whitney Geller and Yasemin Emory unpack this notion by sharing their story of transitioning from leading the successful design agency Whitman Emorson to challenging stereotypes in the safer sex industry with their brand, Jems Condoms. The duo addresses the lack of representation and dated messaging in the existing market, combining their design prowess with a mission to make condom buying and use more approachable and stigma-free. By cultivating a collaborative studio culture and ambitious leadership at Whitman Emorson, they granted themselves the freedom to venture into the product space, driven by values and a desire to make an impact. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Whitney Geller and Yasemin Emory, Co-founders of Whitman Emorson, about their entrepreneurial journey from running a creative agency to launching a safer sex brand. They share how they navigated the complexities of creating a start-up without compromising the integrity and success of their original agency, setting a culture that embraces a life-work balance, and tackling regulatory challenges in advertising condoms.

It's no secret that money is tight for CPG brands. The era of surplus investor funding is gone for now, and businesses need leaner operations. That said, you still need cash to grow, so when and how can you get it? I've invited on Jim and Carly from Aion to discuss when you should access working capital as a CPG Brand.Learn more about Aion Financial HereStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. 

This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma's Treats. Thelma's was founded by her brother and named after their very own great-grandmother, Thelma. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly! TUNE IN FOR TOPICS LIKE 1:15 Thelma's brand origin story 2:59 Nola's career journey 4:18 The day to day as a CMO 8:29 Grocery as a mix of new school and old school marketing 9:33 Evolution of cookie ice cream sandwiches as a category 11:48 Taking your brand from farmers markets to the next level 16:40 Tactics to reach people in new retailers & zip codes  20:38 Understanding retail media programs 25:02 Buyers being more aware of where their dollars are going 27:43 Maintaining an authentic brand with national distribution 30:28 What's next for Thelma's Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Sarah's episode: #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele | Hummingbirds ⁠#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre⁠ Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Follow along with Nola: ⁠ LinkedIn Meet Thelma's: Website | Instagram | TikTok | Facebook Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube  Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide!  Curious what type of influencer you should be working with? Take our quiz!  This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

Launching and scaling a CPG brand is no easy feat. In this episode,  Adam Torres and Benjamin Etherton, CEO of SPRUCE, explore what it takes to make a CPG brand succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ Support the show More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Launching and scaling a CPG brand is no easy feat. In this episode,  Adam Torres and Benjamin Etherton, CEO of SPRUCE, explore what it takes to make a CPG brand succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

When the produce in our fridge looks a little squidgy around the edges the clock starts to tick, we gotta use it or else it's destined for the green compost bin. But what happens at the industrial level?For example, what do you do with hundreds of pounds of green bell peppers that aren't fit for the grocery store? Well that's where it all started for the founders of The Pretty Ugly Company.In this episode you'll hear the story of how Pierre Olivier and Lysanne have taken on a bold mission to combat food waste. Their fantastic, upcycled salsa made from discarded vegetables saves about 2 pounds of produce per jar.They also make a delicious organic corn chip that includes beer waste!Their passion for rescuing neglected produce is fuelling their rapid growth as a food company and we get to jam on some really interesting topics around snacking and sustainability.We even chat about our shared experiences in the restaurant business, our love for Anthony Bourdain and how the magical touch of Ryan Reynolds sure would help their cause. Ryan, if you're listening, this one's for you buddy.Learn more at www.theprettyuglycompany.com. Here's a summary of the conversation:Vision for the Future Grocery Store: Pierre envisions a future grocery store with significantly less plastic, featuring only organic, upcycled ingredients, and fresh local produce to minimize reliance on imports.Combating Food Waste: Pierre's experience in the restaurant industry, particularly witnessing the wasteful disposal of surplus ingredients like green bell peppers, inspired him to address food waste. This led to the founding of Pretty Ugly, a brand focusing on upcycling.Pretty Ugly's Salsa: The brand creates salsa using fresh, often discarded vegetables, saving approximately 2 pounds of vegetables per jar. The idea was sparked by the realization of the high waste involved with tomatoes and other vegetables.Corn Chips from Beer Waste: Expanding their product line, Pretty Ugly introduced corn chips made from organic corn and beer waste, further emphasizing their commitment to upcycling and reducing waste.Market Challenges and Strategies: Facing the competitive snack aisle dominated by large corporations, Pretty Ugly initially positioned their products in the produce section of Quebec grocery stores, avoiding high slotting fees and making their products stand out.Consumer and Buyer Response: The positive consumer response in Quebec and interest from buyers indicate a readiness for innovative, upcycled products like those offered by Pretty Ugly.Expansion Plans: Pierre discusses plans to expand Pretty Ugly's distribution beyond Quebec into the rest of Canada and eventually North America, aiming to increase their impact on reducing food waste.Salsa as a Communal Food: Highlighting salsa's role in bringing people together, Pierre connects this to Pretty Ugly's mission of making environmental impact through everyday consumer choices like salsa and chips.Celebrity Endorsement Fantasy: Gendron expresses a wish for Canadian actor Ryan Reynolds to endorse Pretty Ugly, highlighting Reynolds' commitment to the brands he supports.Brand Philosophy: Pretty Ugly focuses on the upcycling mission, quality of products, and the desire to impact food waste positively, aiming to provide an easy and enjoyable way for consumers to contribute to environmental sustainability.

14 months after co-founding the private equity firm Skky Partners, Kim Kardashian finally took a bit of her own advice to "get your f*cking azz up and work." It was recently announced that the first capital investment for Skky Partners will be to acquire a “significant minority stake” in truffle-infused hot sauce and condiment brand TRUFF. Now…stick with me here for a moment because I'm going to connect some dots that will lead to a future Kim K investment. Skky Partners notes that food and beverage CPG won't be its exclusive investment focus, but this TRUFF deal got me thinking about how Oprah loves truffles. Oprah also has her annual “favorite things” list, but this is about Kim K. So, what's one of her favorite things from this year? In a Vogue interview, she shouted out Mid-Day Squares. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on how to build a resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales.Learn More:Jeff Grogg LinkedinLink to: JPG Resources TalentStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode of BRAVE COMMERCE, Thomas Ranese, Chief Marketing Officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and Consumer Packaged Goods (CPG), Chobani's remarkable growth, and the challenges and opportunities facing the CPG industry. As the conversation begins, Thomas emphasizes Chobani's commitment to providing nutritious and delicious food made from natural ingredients. He believes that many large companies struggle to achieve the balance of affordability, nutrition, and taste, and shares how Chobani is on a mission to fill this gap. Drawing parallels between tech companies and CPGs, Thomas highlights the importance of a consumer-first, insight-driven approach in CPG, while acknowledging that tech companies are innovation-obsessed and digitally led. He believes that blending these two mindsets is crucial for creating a modern marketing organization. Moreover, Thomas mentions that he is drawn to companies with a compelling mission and product, making Chobani a perfect fit for him. He draws parallels between Chobani and his experiences at Google, emphasizing the similarities in the early stages of both companies' growth. He also shares insights into Chobani's culture, describing it as agile, innovative, and quick to launch and iterate, similar to the approach of tech companies. The discussion then transitions to Chobani's growth strategy and portfolio expansion. Thomas stresses the importance of growth in core categories, such as yogurt, and the potential for disruption in categories like oat milk and creamer. He also acknowledges the need to connect the various products under the Chobani umbrella and shares the story of how the company's founder, Hamdi Ulukaya, sees the potential for yogurt-making to change the world. Thomas also addresses how Chobani's products aim to be delicious, nutritious, and accessible, with a focus on remaining affordable amid inflation and economic challenges. He touches on the importance of aligning the portfolio strategy with the brand's mission and purpose, ensuring consistency and clarity across all products. Key Takeaways: ● Develop a clear and cohesive portfolio strategy tying all products to core values● Collaborate closely with retail partners for innovation and adaptability● Disrupt traditional categories and explore new areas for impactful growth Hosted on Acast. See acast.com/privacy for more information.

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgEver wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast, we're joined by Aaron Barnholt, President of Cultivate CPG, sharing his strategies from his extensive experience in launching brands like the CPG's individual entrepreneurs.If you've ever felt the challenges of building momentum, choosing the right broker, or adapting to retailer requirements, consider this episode your solution.From targeting premium anchor accounts to navigating negotiations with major retailers, this episode offers actionable insights for entrepreneurs at every stage and concise guide to long-term success in the competitive CPG landscape.Listen in as Aaron shares about:-Grocery Industry Expertise-Cultivate CPG's Approach-Navigating Retail Strategies-Story and Product Differentiation-Building Momentum-Choosing the Right Broker-Adapting to Retailer RequirementsEpisode Links:Aaron's WebsiteAaron on LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (15K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin  Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics RangeMe Links RangeMe website Listen to our episode (#108) with RangeMe founder, Nicky Jackson here Cin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.*For content creation services, choose Happy Copy and use code Foodbevy20 to enjoy a 14-day free trial along with a 20% discount!

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Floret. Go to tryfloret.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgI'm so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shoppers, we've learned a ton here on the show from them about key trends in natural shopping and who the modern wellness consumer is. I've linked in the show notes our other episodes with Social Nature because they are jam packed with knowledge and always very popular. I'm really excited today to explore Social Nature's new rebate program and what that means for brands driving trial at specific retailers, and I asked Annalea to come with updates on key trends they are seeing in their community, which are really fascinating.Listen in as Annalea shares about: Current top health goals for shoppers Trends on where people are shopping from, including the breakdown on large scale retailers and natural retailers Top product attributes shoppers are looking for Social Nature's recent B-corp certification and what that means Social Nature's new rebate model and how it helps brands drive trial at retail faster and with more data Tips for making the most out of an in-store marketing campaign And more! Social Nature is a proud sponsor of Startup CPG.Episode Links: Social Nature website Annalea's LinkedIn Join the Social Nature community as a consumer here As a CPG Brand, learn more about Social Nature's programs here or contact their team at marketing@socialnature.com Mentions: Olipop, GoPuff, NotCo NotMilk, Primal Kitchen Learn from & get to know the Social Nature team:  Episode #87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach Episode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach Overview of Digital Sampling with Social Nature founder Annalea Krebs Episodes that mention Social Nature campaigns:  Episode #66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge (Social Nature discussed at 41:15) Episode #86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello (Social Nature discussed at 37:33) Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (15K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics RangeMe Links RangeMe website Listen to our episode (#108) with RangeMe founder, Nicky Jackson here Floret Links:Sign up here for a free 2023 deductions auditCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here

This episode is brought to you by Vdriven, Tidio, and SARAL. Today, we interview Luke Abbott, Founder and CEO of Vdriven. Vdriven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth. Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate the complex retail landscape. Highlights: * His Gratitude Story * Story: why encouragement is the biggest gift you can give * Why it's hard to see clearly when you're stressed and anxious * Advice Luke would give to someone struggling * Welcome fear and then let it pass and why fear is not the enemy * Advice: understanding your financials is crucial * How he bought a 30 million dollar company using the law of attraction * Lesson: commit to something and be true to your values * Lesson: using mentorship and coaching to help you scale your brand * Why you should hire people who are smarter than you are * Challenges in the market and solutions * Priority: focus on financials, cash position, and COGS * Solution: focus on where you spend money and be open to doing things differently * Is now a good time to start a CPG brand? * The Emerging Brand as Hypothesis strategy * How Vdriven helps brand, their free masterclasses, and ideal client * Parting words: don't be afraid to ask for help * And so much more…           Join Ramon Vela and Luke Abbott as we break down the inside story of Vdriven on The Story of a Brand. For more on Vdriven, visit: https://www.vdriven.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: VDriven - A Partner to CPG brands: https://www.vdriven.com/ Are unauthorized distributor deductions hurting your bottom line and cash flow? Over the last three years, Vdriven recovered over $1 million in erroneous deductions from distributors. Vdriven supports brands with an array of services to accelerate sustainable growth, including deduction management. Use the link above to learn more and schedule a call. Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my special link.   SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my special link. 

Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success. Show NotesConnect With:Brad Charron: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us as we chat with Kristoffer Quiaoit from Good Journey Doughnuts about his journey in the CPG industry and what he has learned along the way.-- Learnings from first CPG venture-What those learnings mean for current venture-How to focus to grow as a person and business leader...-Lessons learned along the way from building brands-Power of setting intentions

What is a weighted pillow and why did the founders of YouTube and GoPro invest in the company behind it? Mikey Goldman, founder of Quiet Mind, joined the Startup Savant podcast to discuss the creation of the first-ever weighted pillow. Diagnosed with ADHD and math dyslexia, Mikey was overprescribed a litany of medications to manage his symptoms daily. The founder decided there must be another way. In this episode we discuss how Mikey created the weighted pillow in stealth mode, the necessity of NDAs even for friends, and how a mixture of PR and SEO has become the company's most successful marketing strategy.Quiet Mind Links: https://www.onequietmind.com/https://www.instagram.com/quietmind/https://twitter.com/quietmindhttps://www.tiktok.com/@onequietmindStartup Savant Links: https://startupsavant.com/podcasthttps://www.youtube.com/@StartupSavantPodcast/https://www.instagram.com/startupsavantpodcast/https://www.linkedin.com/company/startup-savant/

How do you determine your marketing budget and how do you find a way to stretch those dollars when in comes to content and social media? I've invited on Emily Teater, founder of Set Creative Studios who works with emerging CPG brands to create content and run their social media and e-mail campaigns.Learn more about Emily Teater and Set Creative StudiosStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

We all hear that working with influencers can be beneficial for your brand, but I find most founders are highly underutilizing the opportunity.So how can you do better? I invited on Esther Kim, founder of Maven Reach to talk through how you can better leverage influencers for your brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode of Served Neat, host Jen Hartmann chats with Erica Rankin, the incredible founder of Bro Dough. Bro Dough is a brand that aims to make indulging in cookie dough guilt-free. Erica shares the story of how Bro Dough started and discusses her journey in building a successful CPG brand. From landing her first 100 customers to navigating the surprises of entrepreneurship, Erica provides valuable insights for aspiring entrepreneurs.  We discuss: The inspiring journey from bodybuilding passion to deliciously nutritious business What the pivotal moment Erica traded her 9-5 job for entrepreneurship was. Invaluable insights from her brand-building experience. She reveals the hidden truths behind unforeseen expenses and industry intricacies.   Connect with Bro Dough Follow them on Instagram @eatbrodough Follow them on TikTok @eatbrodough Follow the company on LinkedIn - Bro Dough Visit their website: eatbrodough.com   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

We sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenRich's LinkedIn: https://www.linkedin.com/in/richsimmerman/Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.Trent has helped launch dozens of brands into the market and leads a team of high-impact merchandisers. We discuss what it takes to be successful and how you can stand out.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Did anyone else have former First Lady Michelle Obama starting a kid's nutrition CPG brand on their Bingo Card? Well...you can check those December 2021 receipts on my YouTube video named HollywoodHouse Foods (https://youtu.be/-zXXmAS7bFI). But all jokes aside, I'm glad to see the Michelle Obama continuing her White House efforts to bring this next generation of kids into a healthier future. Beyond her ownership in Plezi Nutrition, Michelle Obama will “position the company to be a change agent and model for how food and beverage CPG brands can support the childhood health." If that sounds like big checks to cash for a first time CPG entrepreneur, it's important to remember that Michelle Obama is no rookie in the space…as she previously held a Board of Directors seat for six years at the largest private label food manufacturer in America. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

This week I am talking to A++ operator Sergio Radovic, founder and CEO of Dyper - a $100M run-rate DTC CPG brand located in Scottsdale, Arizona. - Sergio shares his background as a technologist and his previous roles in various startups and technology companies. - Exploring Sergio's journey into the diaper business driven by his desire to address the environmental impact of traditional diapers. - Sergio discusses the hidden environmental consequences of traditional diapers, such as the use of plastic and their contribution to landfills. - The mission of Dyper is to create a responsible and sustainable diaper alternative using bamboo as a primary material. The bamboo plant's fast growth and minimal need for fertilizers make it an environmentally friendly choice. - Dyper's unique approach involves a cradle-to-compost solution, including a pickup service for used diapers in select cities. - Quantifying the impact of Dyper's products on carbon emissions and landfill waste. The challenges of being a challenger brand in the direct-to-consumer space, particularly in the highly regulated and competitive diaper market. - Dyper's strategy to capture emerging trends in sustainability and cater to customers willing to pay a premium for eco-friendly products. Balancing price considerations and margin protection while expanding into retail partnerships with giants like Walmart and Amazon. - The importance of brand messaging and adapting brand blades to different distribution channels. - Sergio shares the story of Dyper's beloved giraffe mascot, Frankie, and the unintentional brand recognition it has gained. - Exploring the transition from direct-to-consumer sales to retail and the challenges faced along the way. - The impact of COVID-19 on fundraising and adapting to virtual fundraising processes. - Navigating the changes in advertising channels and the effects of privacy issues with Apple and Facebook. - Leveraging first-party signals and targeted marketing to reach the right audience for Dyper's niche product. - The future possibilities and expansion of Dyper beyond the baby diaper market. - The speaker discusses the importance of data and data enhancement in their business. They mention that every record that comes to them goes through a data enhancement process to model customer behavior clusters. - Data enhancement helps them provide detailed information to retail partners about their customers, such as shopping preferences, media consumption, household income, and presence of children. - They give an example of targeting customers who buy fancier kids' clothes based on income propensity rather than broad market segmentation. The speaker compares selling to retailers to selling to investment partners, emphasizing the need to bring data and spin a compelling story. - They talk about the challenges of pitching to first-time venture capital funds and the importance of tailoring the story to align with their interests. - The speaker mentions finding an investor specialized in direct-to-consumer challenger brands, highlighting the investor's focus on being a permanent source of capital. - They explain that their company has only common shares, which was not an easy negotiation but aligns management and investor interests. The speaker discusses the focus on brand building and creating an enduring American brand. - They emphasize the need for a longer-term horizon and substantial capital investment in building a brand. The speaker mentions measuring brand perception and recognition as important metrics alongside sales. - They discuss the direct-to-consumer (D2C) model and its limitations, stating that it is not a sustainable standalone channel for most brands. - The speaker suggests treating D2C as a fast channel for customer feedback and market proof, but not as the sole strategy for reaching households. - They mention the importance of having an Amazon strategy and a retail strategy to reach larger scale and align with consumer...

CPG marketers are constantly trying to come up with ways to stop consumers' infinite scroll, so why not utilize a remixed version of an 1860s military strategy, right? While most think about “shock and awe” as simply a massive application of firepower by the military, the real battleground is within the opponent's mind. “Shock and Awe” accomplishes psychological victory by influencing the will and perception to get the adversary to do what the attacker wants. That might seem just a tad extreme for CPG industry strategy, but let's swap a few words or phrases around and it would read like this…While most think about “shock and awe” as simply a massive production of content assets by CPG brands, the real challenge is within the consumer's mind. “Shock and Awe” accomplishes attention getting by intriguing and influencing to get the consumer market to do what the CPG brand wants. Now…that sounds a bit more CPG strategy-esque, right? We are well past the point that more content is going to be the answer to disrupt the infinite scroll and get attention in today's information-heavy society. CPG brands need to realize that precisely targeted communications could be the online equivalent of smart bombs, but also “shock and awe” can't be carried out entirely online. Some kinetic force is still needed because you can't fully “shock and awe” with information operations alone in the CPG industry. But this kinetic force is not sought on a large scale, but to give the impression that CPG brands can influence a consumer's mind. What the heck am I talking about? Let's dive deep into why CPG brands are using a shocking strategy that aims to combine playfulness and consumer interest into limited edition items that attract both social media attention and sales. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Are you an overwhelmed solopreneur, trying to balance family and business commitments while being told to just manage your time better? In this episode, Charlie Berkinshaw, our Retail Ready® VP of Student Success and the founder and CEO of Element Shrub, and Priya Patil, the founder of Belovd Foods, discuss how they work to improve their organization and time management for balancing their family life AND CPG businesses. Listen in to hear Charlie and Priya's takeaways on... Why Charlie embraces a "slow" approach to growth Which planning and organizational tactics Priya can use to optimize her time How having a CPG community has benefitted Priya's business Make sure to check out our full show notes here, which have links to Alli's Instagram, LinkedIn, and our Food Biz Wiz Facebook group. The Food Biz Wiz Facebook group is a great way to connect with other food founders and share what YOUR next steps for organization are after listening in. This episode is sponsored by Retail Ready® Right Now! If you listened in and were wondering how YOU can have Charlie’s AND our community’s support on your CPG challenges, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course and community for producers who are looking to increase their sales. Click here for our quickstart enrollment so that you can learn more and get started TODAY!

#19. In this episode, In this episode, we are interviewing Kayleigh Christina. Kayleigh Christina is the Co-Founder and CGO of CLEARSTEM, a nontoxic anti-aging and anti-acne skincare line. As a Certified Holistic Nutritionist, published author, podcaster, and investor of wellness-based brands, Kayleigh has a deep passion for making a positive impact in other people's lives. Her journey into the skincare world began when she developed numerous health issues - a breast tumor and severe cystic acne in her mid-twenties - and tried in vain to find a cure. After countless doctors, dermatologists, and specialists, no one could figure out what was going on. That's when she took matters into her own hands and discovered San Diego Acne Clinic, where she met co-founder Danielle Gronich. Not only did her acne clear up, but through their sessions, the duo discovered their mutual passion for helping other acne sufferers achieve clear skin through internal and external methods without sacrificing their health. That's when CLEARSTEM Skincare was born. As an inspiring leader in the entrepreneurship and wellness industry, Kayleigh loves talking about all things: gut health & holistic wellness, the real root causes of acne, building a community-based CPG brand, scaling a company without outside investment, leading with education first & product second, investing in other wellness brands, and the importance of having a co-founder therapist for the health of the founders and company.  Code FEARLESS for $ off on clearstemskincare.com *Note: We DO NOT receive any commission from discount code*  We hope you enjoy! CONNECT WITH KAYLEIGH & CLEARSTEM IG: @clearstemskincare IG: @kayleigh.christina IG: @danielle.the.acne.guru clearstemskincare.com⁠ CONNECT WITH THE KS WELI @kswelinstitute foundingfearless@kswelinstitute.org kswelinstitute.utexas.edu "Empowering women to lead and encouraging the world to follow while increasing the number of women-owned and women-led businesses" This podcast is empowered by the Student Board of the Kendra Scott Women's Entrepreneurial Leadership Institute at The University of Texas at Austin. Co-hosts: Kamryn Crossley & Ingrid Villarreal

Chris Cuvelier founded Zola in 2002 and led the business as CEO for 17 years until 2019. Originally started as an Acai Juice business, he added coconut water 10 years later and eventually dropped the Acai Juice to focus on the Coconut Water.Chris had a goal to build Zola to be a $100 million business and sold the company to a private equity firm in 2016 while staying on a CEO. Join me as we unlock how he built his business, the pivots along the way, and advice he has for emerging founders now.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including: Shifts in the CPG buying process and the impact on digital and e-commerce  The evolution of online search  How to distinguish between short- and long-term consumer behavior trends Changes in go-to-market strategies  The evolution of marketing data use How content creation can improve the consumer experience online Consumer search intent and how it shapes content strategies  As consumer behaviors continue to evolve, it's important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative. Until next time!   This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Jenn Day: Jenn Day is the Senior Search & Engagement Lead at Colgate-Palmolive, Europe. She designs people-centric, multi-channel strategies to drive awareness of and engagement with ColPal brands across Europe. As a key member of the European Division, Jenn works closely with regional and global teams to ensure all product and equity marketing activities maximize storytelling and drive conversion in the social and digital space.    About Lucie Repshire: Lucie Repshire is the Senior eCommerce Manager at Colgate-Palmolive, Europe. She's a digital marketer experienced in driving and managing ecommerce and digital expertise across multiple regions in large international and start-up companies. Highly organized and motivated by a challenge, Lucie finds creative ways for new technologies to build business results.    About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success. Show NotesConnect With:Brad Charron: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What You Will Learn:How to define your own successWhat it really takes to pursue your dreamsThe power of networking in the field you aspire to be inThe importance of being stubborn in vision, but flexible in executionWhy you shouldn't compare yourself to others Why you should love what you do Bio: David Greenfeld the Founder and CEO of Dream Pops. Dream Pops is one of the fastest growing plant-based ice cream & confectionery brands in the United States. He was recently named to Forbes 30 Under 30 Class of 2020 for Food & Drink, and in a few short years has built and scaled a vertically integrated factory & supply chain servicing more than 6,500+ retailers with plans to reach 8,000 by year's end.David took the leap from a life of financial security as an investment banker to pursue his dream in building the next great plant based ice cream and confectionery brand. David's Bit of Gold: He said, “Life is short. You should strive to wake up everyday and love what you do. The financial piece is important. You need to take care of yourself. But you need to be thoughtful in what you want to do with the limited amount of time that you have on this planet.”He knew he wanted to make change in his life and he took the jump… 6 years later, it's finally paying off. Important Links:www.dreampops.comdavidgreenfeld.cohttps://www.linkedin.com/in/dgreenfeld/ Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America, GoGo squeeZ, joins Suzy Founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Mark shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.Webinar Registration: bit.ly/3TZqcKfFollow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

David Greenfeld (@dave_greeny) is the Founder and CEO of Dream Pops (@dreampops) - a Plant-based ice cream. packed with superfoods. dairy, gluten and soy free. All under 100 calories with no artificial additives or stabilizers. This episode is jammed packed with business advice, investment strategy, branding blueprints for both your personal brand + CPG Brand, mindset gems that will serve you profoundly and much more! Share the love on Social --> @coffeeandagoodvibe EPISODE OVERVIEW: Dream Pops - where did this vision come from & name, brand identity What is the Legacy vision for the brand The Formulation process - taste, shape, nutrition, ingredients / macronutrient profile How to Scale a CPG brand - get strategic retail expansion from major retailers, product placement Investing 101 for Founders / Entrepreneurs looking to raise money for their venture The Power of Branding the Founder behind the company How to Build & Scale your Personal Brand as an entrepreneur Why everyone should build, nurture & grow a personal brand as a founder David's Content Strategy & Blueprint for Social Media Dream Pops Social Media Strategy How to Achieve a Work-Life Balance within Entrepreneurship David's Routines and Non-Negotiables Habits to stay Healthy and Manage Wellness David's Best pieces of Advice and Mindset gems for everyone listening! Connect with us on social || @coffeeandagoodvibe CONNECT: YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast insta ➟ click HERE To learn about my Branding & PR Agency Grow The Social ➟ click HERE

Listeners, we're back this week with Junea Rocha. Junea Rocha is the Co-Founder and CMO of better-for-you, Latin-inspired food brand, Brazi Bites. After graduating from college in Civil Engineering, Junea took a job in construction management in Portland, Oregon, rising through the ranks quickly and hitting a career-high. However, when Junea imagined her future, she knew she would rather take a risk on a career she was passionate about over working in something that was simply just easy for her. With a huge love for her Brazilian homeland and entrepeneruial spirit, Junea set her eyes on achieving something bigger that would take more heart and resilience than any job she ever had. In 2010, along with her husband and Co-Founder, Cameron MacMullin, Junea decided to bring a cherished household staple that was native to her Brazilian roots, “Pão de Queijo,” AKA cheese bread, to the U.S. market without any experience in the food industry. With better-for-you foods in mind, Brazi Bites was founded on the authentic family recipe from Junea's mother using simple, wholesome, hand-picked ingredients like tapioca flour. In a few short years after taking a giant leap and perfecting the family recipe, Brazi Bites grew into a nationally distributed brand with a cult-like following after appearing on ABC's Shark Tank and being included twice on the Inc. 5000 list of “America's Fastest-Growing Private Companies.” Junea has been heavily involved in all areas of the business with a leading role in Sales & Marketing, growing Brazi Bites' annual revenue from zero to millions and over 15,000 stores. She is also a skilled fundraiser having gone through multiple types of funding over the last decade, from bootstrapping to loans, angel investors, and more. In 2018, the founding duo brought on a private equity investor to help fuel the rapid growth and surge in demand for new innovation, transforming Brazi Bites as a leader in the frozen better-for-you, Latin-inspired food category. Today, Junea remains just as passionate and more excited than ever to continue Brazi Bites' growth, making its products a household staple in North America. Junea hopes to continue creating joyful moments for families everywhere by producing delicious, easy-to-make, naturally gluten-free foods that also guarantee to spread smiles. During this episode we talked about:04:00 - Arriving to the US07:09 - "You can do anything as long as you're an engineer, a doctor or a lawyer"07:35 - Starting her career in the construction industry13:15 - Leaving the construction company and starting Brazi Bites13:32 - You need to crawl before you can walk14:02 - Knowing that it wasn't her calling16:51 - From the idea to the company18:05 - Crunching numbers19:09 - Difficulties of the food industry21:52 - "Americans don't say cheese bread they say Brazi Bites"23:12 - The company's first three steps in the food industry24:23 - ‘A layer not available to you until you get to a more polished level'28:46 - The five years journey of the brand31:36 - Revenue first five years32:08 - Shark tank35:07 - Not being prepared for that exposure36:40 - Fundraise37:30 - The accelerator program42:54 - ‘I did the best that I could with the information that I had' This episode is brought to you by First Republic Bank.  Follow Junea on all things social:WebsiteInstagramLinkedInCompany's LinkedInTwitter Follow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeJoin our Discord  space and let's keep the conversation going! If you are a business owner, join us for Aligned Collective MastermindLearn about PowerSisters Subscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining!

Let's talk through the Four Financial Tools You Need as a CPG Brand. Joining me for this conversation is Jim Shehigian with Aion. We can discuss:BankingAR/APBookkeeping and InsightsFlexible Working CapitalStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Ralphs, Brookshire's, and online at iwonorganics.com, Amazon and Thrive Market. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMark Samuel - IWON OrganicsRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

In this episode of the Physical Product Movement Podcast, Ken Ojuka is joined by Jordan Bass, CEO and Cofounder of HOP WTR, a non-alcoholic brand alternative to beer. Jordan covers his personal experiences that eventually led him to start HOP WTR and shares his approach to analyzing the market and gathering the data while still staying true to his intuition and life experience. Jordan also explains how to position your product and business for each customer any CPG brand has to consider: the distributor, the retailer, and the consumer.

In this episode of The Physical Product Movement, Chris Kirby, Founder of Ithaca Hummus, shares the story behind building his hummus company, the value of an incremental approach to wholesale, and how that allowed him to continue to develop his product into a nationwide CPG brand.

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on today's episode is an absolute gem of a person. We always have a blast when we talk shop, so I was excited when I finally persuaded him to join me on camera. Most recently, Nomit Shah was the CFO that quarterbacked Onnit's exit to Unilever, but you'll also hear him speak from the perspective of being a highly successful startup investor and advisor. Nomit shared his thoughts around the deepening role that CFOs need to be taking on during periods of uncertainty and the challenging marketplace. We also discussed what should go into the decision-making process when CPG brands are choosing a capitalization strategy. Additionally, I ask Nomit to provide insights on common land mines and missed focal areas that CPG brands run into when readying themselves for a liquidity exit. These are just some of the fascinating topics we covered in this awesome episode. Nomit Shah LinkedIn This content was supported by Parker. If you're interested in learning more information about how Parker makes ecommerce growth easier, head over to www.GetParker.com or reach out to me directly and I'll connect you with the relevant team member to set up your $500 sign-up bonus for this month. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

This week we're joined by Michelle Pusateri, Founder and Granola Master at Nana Joes Granola. After spending years working as a pastry chef in high-end restaurants in San Francisco, Michelle set off on her own venture in 2010 and launched Nana Joes Granola at local Bay Area farmers markets. Over a decade later, Nana Joes is a multi-million dollar company and Michelle's delicious granola can be found in grocery stores all over Northern California, online and of course, still at farmers markets! Tune in to hear us chat about her move from the restaurant industry to starting her own business, the important role farmers markets play in her bottom line, and an inside look on how CPG brands are adjusting in today's current economy. This week's episode is made possible by support from Gusto.

We all know it's “important” to be consistent on social media, but how can food & beverage founders prioritize that when you're so busy running the day-to-day of your business? In this episode, I'm joined by communications consultant Delaney Vetter, and we discuss: Delaney's best tips for getting off the cycle of overwhelm in content creation, and how you can create a system for executing with ease How can brands decide where to focus your energy, and whether or not you should be active on every platform?  Whether or not you should outsource your social content and email marketing, and what to think about when you're ready to bring on a pro It's time to take the overwhelm out of digital content creation! Click here for the full show notes, all of the tools that Delaney recommends, and to keep in touch with her.  Truth talk: your time is running out to get organized before January, when Buyers start considering new products for their shelves again. You don't want to wake up on January 1 and start winging your sales strategy: you want to join us inside Retail Ready® and get access to our course, coaching and community that will set you up for success in the new year. Click here to enroll in Retail Ready® directly. No waitlist, no sales calls, no back and forth emails: just straight to our enrollment page. See you inside Retail Ready®!