Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
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The Marketing Tips for Photographers | The Tog Republic Podcast is an incredible resource for photographers looking to grow their business and improve their marketing strategies. Hosted by Carolina Guzik, the podcast delves deep into the minds of photographers and provides actionable tips that can be applied to any photography business.
One of the best aspects of this podcast is Carolina's expertise and her ability to provide practical advice. Listeners can expect applicable insights from each episode, as Carolina shares her own knowledge and brings on unique guests who are experts in their respective fields. Whether it's discussing marketing strategies, business advice, or industry trends, every episode is full of gold nuggets that photographers can learn from.
The variety of guests on the podcast is also a highlight. Carolina brings on photographers and other wedding professionals to share their experiences, tips, and strategies. This diverse range of perspectives ensures that listeners get a well-rounded understanding of the industry and different approaches to marketing. It's like sitting down with a friend over cafecito and having a meaningful conversation about photography business.
While there are countless positives about The Tog Republic Podcast, one potential downside is that it may not cater to all types of photographers. The focus is primarily on wedding photography and may not cover other niches in depth. However, many of the insights shared can still be relevant and helpful for photographers across different genres.
In conclusion, The Marketing Tips for Photographers | The Tog Republic Podcast is a must-listen for any photographer looking to level up their business. With Carolina's actionable tips, inspiring guests, and enthusiasm for helping others succeed, this podcast provides valuable information that can be immediately implemented into your photography business. Whether you're new to the industry or an established photographer, there's something for everyone in this podcast.
Friend, if content creation feels overwhelming or you're stuck on what to post and where, you're going to love today's episode.I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who's all about helping creators grow their brand and make money through photography. He's based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required.In this episode, we dive into Matty's approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It's all about building trust, visibility, and connection without having to be everywhere all the time.We talk about:What the Onion Strategy is and how it worksHow to approach content when you're a solo creativeWhy repurposing content is a game-changerMistakes to avoid when trying to grow your brand onlineAnd how to build a presence that attracts the right clientsWhether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful.Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):https://thetogrepublic.com/joinPurchase The Art of Pinning:https://thetogrepublic.com/pinterest
Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos!In this episode, I chat with Vanessa about how creating video content can help photographers attract couples, build trust, and increase visibility. Whether you're just starting out or want to level up your channel, this conversation is filled with practical tips to turn viewers into clients. You don't want to miss it!You Can Find More About Vanessa Joy Here:Photography EducationDownload my favorite preset for freeApply to the MastermindHer YouTube ChannelSome of My Favorite YouTube Channels:Cecilia BlomdahlSam & VictorGeorgen LohHer 86m2My own :) --Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):https://thetogrepublic.com/joinPurchase The Art of Pinning:https://thetogrepublic.com/pinterest
Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections.In this episode, Noella breaks down how photographers can collaborate with brands in a way that's both strategic and mutually beneficial. We're talking about what brand collaborations actually are, who can reach out to brands, and the best practices for attracting the right partnerships. Plus, Noella shares insights on brand expectations and common mistakes to avoid. If you've ever wanted to work with brands but weren't sure where to start, this episode is for you!You can find more about Noella Andres here:Her Instagram--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):https://thetogrepublic.com/joinPurchase The Art of Pinning:https://thetogrepublic.com/pinterest
I published this episode two years ago but I'm confident that the insights are still incredibly useful today. If you're not tracking your numbers, you're missing out on opportunities to pivot your business or double down on what truly makes a difference.Enjoy this episode!--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):https://thetogrepublic.com/joinPurchase The Art of Pinning:https://thetogrepublic.com/pinterest
Friend, In this episode, I'm chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life. We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you take control of your time and energy. If you're ready to protect your peace while growing your business, this conversation is for you! If you're not familiar with Catalina Jean, let me introduce you! She's a wedding photographer, SEO strategist, and the mad scientist of marketing. This conversation is candid, insightful, and packed with actionable advice. I hope it inspires you to set boundaries that empower both your life and business! You Can Find More About Catalina Jean HERE: Her website Her Instagram SEO For Creatives Course -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
In this episode, I'm sharing my journey with a new personal project, Silent Vlogging, and how it has helped me find balance and inspiration in life and business. From reigniting my passion to sparking new ideas, this new personal project has pushed me to grow in unexpected ways. I'm excited to share how these creative pursuits can bring fresh energy, perspective, and purpose to your work! At the beginning of the episode I mentioned a chat I had with Blair Delaubenfels, you can listen to that episode here: 176: The Importance of Personal Projects If you want to check out my silent vlogs, just follow this link -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, if you've been hesitant about incorporating discovery calls into your business or think Gen Z clients aren't interested in phone conversations, this episode is for you! If you're not familiar with Brad & Jen, let me introduce them: they're a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they've grown into a high-budget photography brand centered around heart, balance, and authentic connection. In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business. Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources! You Can Find More About Brad & Jen Here: A free resource for better discovery calls Their website Their Instagram -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, if you've been struggling to get more inquiries in your inbox, today's episode is exactly what you need. In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples. If you're tired of hearing crickets in your inbox and are ready to get some inquiries, this episode is packed with value! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again. I want to be clear and say that done is better than perfect, so if you're doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insight into how to make your blog posts better for SEO and client experience. If you are a busy photographer and understand the value of blogging but don't have the time to do so, get in touch with Nicole from Lattes For Lunch. She specializes in blogging and SEO for wedding pros. -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world. In today's episode, we're chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love. Andrea is the author of four books, including "Redefine Your Wedding Business," "Luxury Weddings Las Vegas," "Leggings Aren't Pants," and "The 24 Hour Hero.” As a global keynote speaker, Andrea inspires businesses to elevate their storytelling, maintain intentionality, and attract their ideal clientele. You can find more about Andrea here: Her Website Her Instagram ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform. In this episode, I cover what Pinterest is, what you should expect from it, the client's journey, and a bit more. Feel free to contact me if you still have questions about this topic. -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today's episode, we're chatting about numbers and Tae guides us on the best way to set our prices to succeed. You can find more about Tae here: WEBSITE BE HERE PROJECT BE HERE PROJECT PODCAST -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, I have been talking a lot about SEO, and the reason why is because it's a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers. In today's episode, we covered the topic of Backlinks and why they're fundamental for your SEO strategy. Kari also recommends the best ways to get backlinks and explains the difference between them. -- You can find more about Kari here: SEO for wedding photographers -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
It's not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don't have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today's episode, I'm sharing with you 5 things I'm doing to keep my business on everyone's radar! Constant eyes on my brand means opportunities that I can take to book new clients. I hope you take these strategies and use them in your own business! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, today's episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes in my pricing. You can find more about Bobbi and her podcast here: https://bobbibeducation.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friends, today we have a question from Rachel Mann Photography (I host Q&A's on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn't have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my business. In this episode, I'll share with you five things I did to attract clients and get my brand off the ground! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation that was supposed to be about a business without a website took many turns into other important topics. Although I'm a sucker for structure, I let Jon guide me into a chat that felt heartfelt and vulnerable, filling me with inspiration. I hope this conversation does the same for you! If you are new to Jon, he's been a photographer since 1999. He has created a profession around shooting film. Known for his family work both professionally and personally, he also is known for his workshops FILM IS NOT DEAD and the current FILM SCHOOL ROAD TRIP. He resides in Payson, UT with his 6 kids. You can find more about Jon here: His Website (No website ;)) https://jonathan.instaproofs.com/gallery/#events Hitoribochi (personal work shot since his divorce) https://jonathan.instaproofs.com/gallery/#events/1897059 Peteetneet (personal work shot in UT since moving from Hawaii) https://jonathan.instaproofs.com/gallery/#events/1517048 Life of Aloha (personal work shot while he lived in Hawaii) https://jonathan.instaproofs.com/gallery/#events/971230 FILM SCHOOL ROAD TRIP https://jonathan.instaproofs.com/gallery/#events/971230 His Instagram https://www.instagram.com/jonathancanlas/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Today's episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going with another photographer based on her budget. However, a gut feeling and perceived value made her reevaluate her original decision and book my services instead, despite the price difference. This candid conversation is filled with valuable insights on what future clients are looking for and the little things that make a difference. Read Dailihana's Work: Dailihana Afonseca | 2023 Pen / Robert J. Dau Prize Winner Spanglish (A Poem) English as A Second Language -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today's episode come from 2 fantastic photographers Rachael Mann and Francisco Estarda they asked about the best Tool/Place For Marketing outside social media and trends for wedding photography and video in 2024.I also added a third question I received on Threads! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding photographer based in Virginia. He took matters into his own hands with exquisite editorial work that bridged the gap between his portfolio and his dream clients! In today's episode, David shares with us how to build your portfolio and curate your images to reach the clients you are most interested in working with. You can find more about David Abel here: Website - https://davidabel.co/ Education, Workshops, & Retreats: https://davidabel.co/education Instagram - https://www.instagram.com/davidabel.co/ Catch David at Hybrid Co - https://thehybridco.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In today's episode, we discuss her blogging approach, what she's done, and the timeline it took her to reach page one for over 10 different keywords! SEO is a massive topic, and although we did our best to cover the basics, you might need some extra context or information. If that's the case, please visit my Patreon, where I have several tutorials about SEO and its components. You can find more about Brianna here: Website - https://briannaparksphoto.com Instagram - https://instagram.com/briannaparksphotography Are you ready to level up your business? Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers who want to blog more often and feel very intimidated not only by writing articles but also by the content creation process. You can find more about Corey here: His Website + Podcast ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today's episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My Wedding Season - The Podcast! In addition to running two businesses, she's also renovating her home and taking care of her family. You can find more about Aida here: Her Podcast Free Digital Planner Her Instagram ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authentically. Whether you're a seasoned documentary photographer or looking to add a new dimension to your portfolio, this chat is for you! You can find more about Bobbi here: Education and podcast: www.bobbibeducation.com Her coaching program: Storyteller's School Her wedding and photography work: www.bobbibarbarich.ca IG handles: @barbarichphoto, @documentaryfamilyphoto, @tiltandshiftpodcast ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge. Here's an episode to dive deeper into this topic: 214: TRACKING YOUR DATA TO MAKE BETTER MARKETING CHOICES ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I'll share with you my process before, during, and after writing a blog post. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers who haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edits with this code: https://imagen-ai.com/?ref=carolinaguzik -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers who haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you to get out of your comfort zone, take a look at your data, and draw your own conclusions. Let me know what you think, and if you are planning on taking up this challenge for your own account. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, today's episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND MORE ABOUT DANIEL HERE: DANIEL MOYER PHOTOGRAPHY THE FOCUSED PHOTOGRAPHERS PODCAST -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coffee business dates to hear about other people's journeys. What she didn't know is that she was going to rediscover her purpose by listening to others' stories. In this chat, Pam shares with us how did she connect with 100 strangers and the lessons these chats taught her. You can find more about Pam Kriangkum here: Her Website: Bloom the Creative Membership Connect on Instagram -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business. What started as a fun account to explore their creativity and have fun soon turned into experimenting with different ideas and pouring their heart and soul into creating content that resonated with their audience. In this episode, we talk about how they did it, what it has meant for their business to have millions of eyes on their work, and some advice for any photographer that wants to experiment. YOU CAN FIND MORE ABOUT OAK & IRON PHOTOGRAPHY HERE: THEIR WEBSITE THEIR INSTAGRAM THIER TIKTOK -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friends, it's been a couple of months since the last time I published an episode, and I'm so happy to break the radio silence with this interview with Michelle Gifford. If you don't know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of straight talk and tough love, Michelle teaches Social Media Marketing and Strategy to thousands of followers on Instagram every day. In today's episode, we focus on a topic that I have been avoiding for years… Instagram Reels. You already know that I love actionable content and Michelle shares with us actionable steps we can start implementing today! This conversation includes why understanding the power of Instagram Reels is crucial in a way to engaging with a brand new audience! YOU CAN FIND MORE ABOUT MICHELLE HERE: Her website Her Instagram Grow the Gram Program -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it's available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so today's episode is juicy! I want to hear from you, are you verified? Or are you going to wait and see? -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand. But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to page 1 and blogging had a great deal on this move. In this episode, I share with you the structure of a blog post that will be evergreen and therefore, maximize your efforts. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho. En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!
Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt” Social Doubt is what repels people from buying your services, due to uncertainty. If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don't want that! In today's episode, I cover six parts of your business that you should look into and make sure you don't have any room for social doubt. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic --
Friend, this is the very first time that I post an interview from another podcast. Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers. She interviewed me on her podcast a few weeks back and I now I want to share it with all of you. In this episode, Colie asked me strategic questions about data, and how to use the findings. YOU CAN FIND MORE ABOUT COLIE JAMES HERE: Her Instagram Her Dubsado Class for Photographers Her Podcast -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic --
Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business. In today's episode, I'm chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal. Kristin is a wedding photographer and business coach based in Nashville, TN. She helps brands and businesses shine through intentional imagery and strategic coaching. Kristin has 12 years of experience photographing weddings and thoughtful brands worldwide and creating scalable systems and supportive communities for creative entrepreneurs wanting to make a big impact. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic -- You Can Find More About Kristin Here: Dangerous Creatives Dangerous Creatives Freebies --
Friend, I'm late to this conversation, but it's absolutely worth having it. If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I'm going to flip a table (Teresa Giudice style) In this episode, I chat about how you can't compare your small business with Rihanna and her Super Bowl performance. Indeed, at some point, you have to pay your dues ( you will choose how you do that) and you can't expect to start a business and immediately be successful, but this broken system that expects you to show up, give your best and maybe, if you are lucky, get something that will advance your business in return needs to stop. Work for free if you want to, after all, this is your business and you are in full control of your choices, just don't do it because someone told you, your future success depends on it. You can read more about Rhianna and the Super Bowl performance here: Forbes Article __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, today's episode is packed with information and key content to succeed at sales. If you haven't met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings. Today's episode is all about buyers' persona, how to sell to different people, and how to identify which persona a future client might be. If you want to dive deeper into this topic, Sam has several episodes about this topic on his own podcast! Follow this link to check them out. __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic -- YOU CAN FIND MORE ABOUT SAM HERE: IDEACTION CONSULTING SELL WEDDINGS LIKE A PRO | FB GROUP INSTAGRAM OWN YOUR BUSINESS PODCAST Website Reviews by Ideaction Consulting Code: “HALFOFFREVIEW” to get a sweet discount
Friend, by now you know that I'm a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven't seen results yet. In this episode, I cover the four major mistakes why your Pinterest isn't delivering results. My Dm's are always open for questions. Feel free to get in touch. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, starting a photography business can be hard, it's a catch-22, to be honest. How can you get clients if you don't have a portfolio? How can you get a portfolio if you don't have clients? Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers' websites and so was their copy. This is not only a bad move for them as artists, but the fact that they are selling a product they can replicate to clients will burn their business to the ground. If you are new to the photography industry, I hope this episode brings some light to this complex issue of plagiarism. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, in today's chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it's a crucial part of moving your brand into a place where you are no longer worried about competition. Eden believes we should be building our dream businesses in order to have our dream lives - not stopping at the business as the final destination. Eden has two great freebies! Make sure you get them: The Wedding Photography Questionnaire Let's Get Lit Freebie YOU CAN FIND MORE ABOUT EDEN STRADER HERE: Her Website Her Instagram -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, today's episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on the day of their event. My business motto is: “My photos are only as good as my clients' attitude” (feel free to use this and Venmo me $1
Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business. Today's episode is short, but straight to the point. If you have any questions, just join my free Facebook group! Wishing you a very successful year ahead! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today's episode is going to bring you inspiration :) -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems are not the only software that you can install, but also your network and the relationships your build around your business! In today's episode, I'm talking about systems and why they are fundamental for your success and well-being. Related Episodes: 172:HOW TO USE A CRM TO ELIMINATE THE FRICTION IN YOUR BOOKING PROCESS WITH COLIE JAMES 106: ALL ABOUT CRM SYSTEMS WITH SCOTT JOSUWEIT 161: CULLING YOUR IMAGES WITH AFTERSHOOT 188: EDITING YOUR IMAGES WITH IMAGENAI -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
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