Podcasts about unleashing your personal brand

Video marketing pro Juma Bannister breaks down what really works when it comes to video content in 2025 landscape. From debunking the myth that "scrappy" videos are always better to sharing practical tips on lighting and sound, the conversation covers all the bases you need to know to succeed with video this year. Bannister explains why it's not enough to just slap a video on your website anymore—it's about building genuine connections with your audience across multiple platforms. Plus, there's some real talk about how social media algorithms are changing the game for content creators. Juma's recommended books are: KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer (https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062) Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian (https://www.amazon.com/Content-DNA-consistency-congruence-everywhere/dp/1916206239) STFU: Stand Out by Saying Something Worth Hearing by Louis Grenier (https://www.amazon.com/Stand-Out-No-Nonsense-Positioning-Business-ebook/dp/B0DNB99GZ6) He doesn't drink coffee, but recommends several hikes in his native Trinidad & Tobago: Mount Tabor (at Mount Saint Benedict), his favorite St. Michael's Breezy Hill Paria Paragrant He also mentions two popular beaches: Maracas Beach (in Trinidad) Pigeon Point (in Tobago) Connect with Juma Bannister on LinkedIn: https://www.linkedin.com/in/jumabannister?originalSubdomain=tt If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Check out this week's episode of Insight Out with my guest Mark Schaefer!  One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.  Since I respect John so much, I decided to read Mark's book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation. Mark is a globally-recognized blogger, speaker, and author of seven best-selling books:  ·        Social Media Explained ·        Return On Influence ·        Born to Blog ·        The Content Code ·        The Tao of Twitter  ·        KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age,  ·        Marketing Rebellion: The Most Human Company Wins He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts. He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes. He is among the world's most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world.  Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review.  It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away.    Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3   Mark's Email: mark.schaefer@businessesgrow.com Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on December 28, 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi Be You Branders! In this episode Ati is breaking down  the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business.   She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati.G.Branding explains the three layers of change - conscious, subconscious, and somatic - and how they affect our perception and actions. She emphasizes the importance of frequency and the point of attraction in achieving success. Ati.G.Branding also provides insights into practicing being your highest self and announces the 300K Blueprint Masterclass.   Takeaways:   Mindset work alone is not enough for success in business; inner work is essential. External events are filtered through our identity, memories, decisions, and beliefs. The three layers of change - conscious, subconscious, and somatic - play a role in our perception and actions. Frequency and point of attraction are key in achieving desired income outcomes. Practicing being your highest self and doing inner work can lead to greater success and fulfillment in business.   Listen and explore more:   00:00 Introduction and Personal Story 00:26 Difference Between Mindset Work and Inner Work 03:05 The Year of Darkness 04:46 Transition to Online Business and Identity Work 06:23 The Answer is Inside You 08:22 Filtering External Events Through Identity 09:17 How Others Perceive You Based on Your Identity 11:39 The Three Layers of Change 12:31 Filtering Events Through Memories, Decisions, and Beliefs 12:42 The Three Layers of Change: Conscious, Subconscious, and Somatic 14:38 The Frequency of Emotions 15:46 The Importance of Frequency and Point of Attraction 16:21 Where Are You Coming From in Your Business Activities? 17:16 The Three Layers of Change: Conscious, Subconscious, and Somatic 18:35 Identifying Feelings and Emotions Around Your Business 20:34 The Difference in Results Based on Identity and Frequency 22:16 Building a Business from a Place of Trust 23:05 Practices for Inner Work 23:59 Becoming Your Highest Self 27:05 Practicing Being Your Highest Self Get started on you inner work journey : Purchase 300k blueprint Masterclass HERE  Enroll in Highest self Highest income ( Starts 2-26-24)  HERE Listen to highest self hypnosis meditation for free HERE    Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Connect with me:   Website: https://atigrinspun.com/ Instagram: https://www.instagram.com/ati.g.branding/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs/?ref=share_group_link

In this episode, join host Khudania Ajay (KAJ) in an insightful conversation with Chase Neely, a renowned personal brand strategist and co-founder of Leverage Brands. Discover the secrets behind "The Power of Personal Branding" and learn how to take control of your narrative in a world that's constantly defining us. Chase shares his expertise on building authentic personal brands, the importance of a strong "why," and strategies for lasting success. Don't miss out on this engaging discussion that could transform the way you approach personal and professional development!

I am so excited to bring you our guest speaker today. Her name is Hayey Westoby and she is a digital marketing expert who owns Gambit Collective, a pay-as-you-go marketing agency. We talk about everything from business to personal brands and social media strategies for 2024. I thoroughly enjoyed having this chat with her and I hope you love it too! In this episode we cover: Hayley's business journey and how she got to where she is now The benefits of having a personal brand alongside your business How powerful it is to empower your team as a leader Tips and tricks for creating content on TikTok and Instagram in 2024 --- Connect with Hayley on Instagram: @hayleywestoby Connect with Gambit Collective on Instagram: @gambit.collective Visit Gambit Collective's website: https://www.gambitcollective.com.au/  --- Create beautiful emails for your business with Flodesk and get 50% off your first year with my code SHAKIRAJADE or learn more at shakirajade.com/flodesk --- Connect with me on Instagram: @_shakirajade Visit my website: www.shakirajade.com

In this episode of the Marketing Boost Solutions, Capt. Marco features Jay Jay, an expert in building personal brands and recession-proofing businesses. They delve into the importance of developing trust and a supportive base, as well as addressing the fear associated with beginning anew. The pair further explore the advantages of having a substantial online presence, the value of receiving press coverage, improving visibility through SEO optimization, Jay's experience using focus groups and how speaking on stage can have a powerful effect. Jay's career started as a magician, he eventually created a YouTube channel teaching magic tricks and his channel flourished to 350,000 subscribers and 57 million views. With his phenomenal success, Fortune 500 companies started hiring him for events and flying him out all over the world. Yet when Covid-19 disrupted social gatherings, his success was in jeopardy. It was then that he established his own marketing agency with the mission of transforming entrepreneurs into leading authorities in their niche markets with aid from digital and press promotion. Jay realized one thing - It was never about the tricks or how talented he was. It was about getting more attention, leveraging strong PR and media, and learning how to sell himself, not the magic. His quick-witted response proved beneficial and he currently helps businesses and individuals package, position, and publicize what they do all over the world. His wise words? Build a community that knows, likes, and trusts you. It always pays off in ensuring a smoother transition during uncertain times. Find out more about Jay Jay below: Websites:https://aceofspadesagency.com/ LinkedIn: https://www.linkedin.com/in/jayjaylive/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: Building Trust and Following [00:10:34] Discussion on quick wins to start building trust and a following through content creation. Challenges of Creating Content [00:11:35] Captain Marco and Jay Jay discuss the challenges of creating content, even for someone experienced, and provide insights on where to start. Helping People without Spending Money [00:13:17] He emphasizes that anyone can create content or put on events to gain more visibility and help people without spending money or learning new skills. Importance of fixing the most important thing [00:18:24] : Jay Jay emphasizes the importance of regularly updating and improving a business's website and online presence to avoid losing potential customers. Importance of a well-designed website and online presence for building trust.  [00:19:35] Jay Jay discusses the significance of having an attractive and trustworthy website and online presence to make it easy for potential customers to learn more about a business and make a decision. Success story of James Somerville [00:21:14]  Jay Jay shares the success story of James Somerville, who wanted to be seen as a leading designer in his field. They discuss how they used press, reputation management, and positioning strategies to help James improve his online presence and achieve his goals. Focus Group [00:24:34] Discussion of the importance of focus groups and how they can provide valuable feedback on branding and messaging.

In this captivating episode, we delve into the art of personal branding and discover the secrets to unlocking your full potential with the renowned celebrity entrepreneur, Clint Arthur. Join us as we explore the power of personal branding and its impact on your professional success. Clint, a master of media appearances and a trusted mentor, shares invaluable insights on leveraging your unique strengths, crafting a compelling personal narrative, and effectively communicating your message to the world. Get ready to be inspired and equipped with practical strategies to enhance your visibility, credibility, and influence. Whether you're an aspiring entrepreneur, business professional, or someone looking to stand out from the crowd, this episode will empower you to unleash the true power of your personal brand. Tune in as Clint Arthur guides us through the transformative journey of building a remarkable personal brand that leaves a lasting impression.Here are links for you to bookmark, save, follow, memorize, write down, and to share with others:Clint Arthur | Impact, Influence & Income for Experts (clinttt.com)Clint Arthur - Celebrity Entrepreneur, New York CityFacebook

Dream Job Ready - Episode 51 - Unleashing Your Personal Brand Power - Building an Authentic Image of Hard Work, Innovation and SuccessThis is a re-launch! After 50 episodes of long-form interviews we're shaking it up for this episode (number 51) and beyond... Shorter and sharper episodes with clear action-orientated advice.We start with exploring the power of building an authentic personal brand that reflects your hard work, goals and hunger for success. We want to help you unlock your true potential so you can shape a fulfilling career or entrepreneurial journey.From the early stages of your career to progressing into the business world, the choices you make now will shape your future. Being "Dream Job Ready" means saying yes to the right opportunities, working hard and embracing the hustle.As the late Steve Jobs once said, "You can't connect the dots looking forward; you can only connect them looking backward."Seize every opportunity, even if it doesn't perfectly align with your long-term vision. Embrace growth and continuous learning, knowing that each experience contributes to your unique story and sets you apart.Channel our inner hustler. Success doesn't come easy; it requires hard work and determination. Thomas Edison's words resonate: "Genius is 1% inspiration and 99% perspiration."Be ready to roll up your sleeves, showcasing dedication, commitment, and resilience. Your relentless pursuit of excellence will establish your personal brand as someone who goes the extra mile.Lastly, we embrace innovation. Be open to new ideas, challenge the status quo, and push boundaries. Embrace technology, stay updated with industry trends, and seek innovative solutions. Remember, when you really believe in something, go for it. Incorporating vision and innovation into your personal brand positions you as a forward-thinking professional ready to shape the future.This episode includes our first-ever personal challenge. We want you to reflect on your personal brand and the image you want to project. Assess yourself on the three key skills from this episode.Let us know how you score!If you'd like to financially support this podcast series, please make a contribution via https://supporter.acast.com/dream-job-ready-1If you'd like to connect with Dream Job Ready via our Socials:YouTube / Search 'Dream Job Ready'LinkedIn / https://www.linkedin.com/company/dreamjobreadyFacebook / @dreamjobreadyInstagram / @dreamjobreadyTwitter / @dreamjobreadyMusic: ‘Funky Sunday' composed and performed by Mark Matthews.Copyright 2020 | RemarkableSupport this show http://supporter.acast.com/dreamjobready. Hosted on Acast. See acast.com/privacy for more information.

Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing. Full show notes at: https://realbusinessconnections.com/episode/markschaefer/ Watch the full episode at: https://youtu.be/I_G3_sxVP30 Tune in for valuable insights! During this episode, you will learn about: [00:50] Introduction to the episode [03:08] Introducing our guest; Mark Schaefer [06:35] How Mark started creating community-based content [09:22] 4 things you should do to become known in the digital age [12:31] The difference between an audience and a group of social media followers [17:11] A case study of the 4 things you should do to become known [21:17] The benefits of community marketing strategy [22:14] Mark's book; Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n [23:05] What inspired Mark to author Belonging to the Brand? [24:09] Do we have enough space for everybody to build an online community? [25:01] Creating a purpose for people to gather that is beyond market differentiation [31:13] How the culture of the company/business impacts community success [32:40] How a person working for an organization can pitch the idea of building a community to the leadership of the organization [36:25] Why community is a vastly overlooked marketing opportunity by most organizations [43:04] The psychological and sociological connection between communities and brands [47:40] What is the first step to building a community? [49:27] Rapid Fire Round [55:20] Support Mark by leaving a review on his book; https://bit.ly/3IJzWG3 Key Takeaways: “The only thing that's going to save us in this world from AI disrupting our skillsets and our jobs is the emotional connection we have with the audience.”~Mark Schaefer [11:01] “People who subscribe to your blog or podcast or videos series are in a virtual way raising their hand saying I believe in you, I wanna learn more about you and what you do, and it's ok for you to send me communications and even market to me occasionally.” ~Mark Schaefer [13:40] Community marketing is the ultimate marketing without marketing because if you have a community, people will buy whatever you've got going on because they love and support you.[21:27] “Creating a community is really no different than starting a blog or having a podcast. You are fighting for attention.” ~Mark Schaefer [24:34] “Every community's success has to start with the culture.” ~Mark Schaefer [31:13] “Transformation creates transactions.” ~ Ben Albert [41:25] People Mentioned and Other Resources: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age: https://bit.ly/3ZdDBkY Marketing Rebellion: The Most Human Company Wins: https://bit.ly/3ZfdtpS Keep In Touch with Mark Schaefer: Website: https://businessesgrow.com/ Twitter: https://twitter.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer/ Instagram: https://www.instagram.com/markwschaefer/ Facebook: https://web.facebook.com/mark.schaefer3 YouTube: https://www.youtube.com/user/MWSchaefer —

Episode 105 of The Smart Agents Podcast features personal brand expert Dr. Angela Mulrooney. Using the knowledge she gained while building a successful dental practice, Dr. Mulrooney set out to help other entrepreneurs grow their own businesses through personal branding and influence. Throughout our conversation, we talk all about how real estate professionals can tap into their own personal identities to create more engaging content as well as how to find your niche in order to scale your business. To see more from Dr. Mulrooney go to: https://unleashinginfluence.com/ ——— Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://anchor.fm/smartagents/message

Check out this week's episode of Insight Out with my guest Mark Schaefer!  One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.  Since I respect John so much, I decided to read Mark's book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation. Mark is a globally-recognized blogger, speaker, and author of seven best-selling books:  ·        Social Media Explained ·        Return On Influence ·        Born to Blog ·        The Content Code ·        The Tao of Twitter  ·        KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age,  ·        Marketing Rebellion: The Most Human Company Wins He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts. He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes. He is among the world's most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world.  Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review.  It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away.    Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3   Mark's Email: mark.schaefer@businessesgrow.com Support the show (https://www.patreon.com/bePatron?u=23010497) Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this week's episode of Insight Out with my guest Mark Schaefer!One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer. Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: Social Media ExplainedReturn On InfluenceBorn to BlogThe Content CodeThe Tao of Twitter KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, Marketing Rebellion: The Most Human Company WinsHe is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world. Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away. Mark's Website:https://businessesgrow.com/Mark's Podcasts:The Marketing CompanionMark on Social Media:https://twitter.com/markwschaeferhttps://www.linkedin.com/in/markwschaefer/https://www.instagram.com/markwschaefer/https://www.youtube.com/user/MWSchaeferhttps://www.facebook.com/mark.schaefer3Mark's Email:mark.schaefer@businessesgrow.comSupport the show (https://www.patreon.com/bePatron?u=23010497)

  Would you like to become a sought-after consultant, speaker, or writer?  Want to sell products online, become a paid “influencer,” or get a promotion?  Or maybe you’d like to attract donations for a charity or simply share your passions to make the world a better place.   No matter which sounds like you, we’ve got you covered! It’s not who you know - it’s who knows YOU!  Join in as Jeff Sieh and Alisa Meredith talk with Mark Schaefer, one of the world’s leading marketing experts and keynote speakers, and best-selling author of six books including KNOWN - The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

Sobre o Podcast: Este é o Conversas Despreocupadas, o podcast para quem quer descontrair a ouvir dois empreendedores a falar sobre negócios e empreendedorismo. Se já ouviste episódios anteriores, e gostaste das dicas e experiências que partilhamos, o melhor que podes fazer para nos ajudar é falar sobre isso aos teus amigos (e amigas, claro!) e também podes deixar uma crítica (5 estrelas de preferência) na tua aplicação de Podcast. Muito obrigado pela ajuda. A propósito do episódio: Este episódio é muito especial porque foi o primeiro que gravamos presencialmente juntos e em vídeo. Neste episódio falamos e partilhamos experiências sobre um dos temas que mais vezes nos tem chegado por email: “Quais são as competências fundamentais que as pessoas empreendedoras desenvolvem e que as levam a ser bem-sucedidas?” Tudo isto, nesta conversa despreocupada com Pedro Silva-Santos, do site Silva–Santos.com, e comigo mesmo, Francisco Teixeira do bloghack.pt. Bora lá ouvir a nossa conversa! Referências do episódio: Lista As Competências do Empreendedor Romance A Perda Loja de currículos editáveis em Word do Pedro Curso Como Criar um Podcast do Pedro Adam Khoo Marketing Cast Copywriter Eugene Schwartz O novo site sobre copywriting do Francisco (em francês) Podcast Akimbo do Seth Godin Emprego30dias.com Livro Conduzir Uma Negociação Livro de Exercícios Como Conduzir Uma Negociação Livro The Handbook for Building and Unleashing Your Personal Brand in the Digital Age Livro Tudo o que Aprendeu sobre Vendas Está Errado Livro O Livro Secreto do Crescimento dos Negócios Encontre mais 8 referências deste episódio em silva-santos.com/conversas11 ou bloghack.pt/conversas11 (não cabiam todas aqui!). Tens uma pergunta à qual gostarias que respondêssemos? Email do Francisco Teixeira: francisco@bloghack.pt Email do Pedro Silva-Santos: pedro@emprego30dias.com --- Send in a voice message: https://anchor.fm/conversas-despreocupadas/message

If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right? The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audience, where I was known, in the real estate space! After you take a listen, I'd love to hear from you and hear your struggles with this – message me on FB or Instagram! Lessons learned No one wants to hire a generalist. Be specific. Ask yourself, “Who do you love working with (or, not?)” This will give you some insight on who your ideal client is. What are the questions people ask you all the time? This answer can help you to form your niche! Additional resources: Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (affiliate link) Heather Heuman's podcast (she does a fantastic job of serving her niche audience of Christian business owners) 

I learned a ton talking with Mark Schaefer about his industry-shifting book Marketing Rebellion. It's the must-read marketing book for 2019 and beyond. About the Book:  Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?    Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you:  How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy.  Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you.  Actionable steps to providing an immediate course-correction for businesses of any size.  Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.    The Marketing Rebellion is knocking at your door. Are you ready?   About the Author:  Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing training and clients include both start-ups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force. Mark has advanced degrees in marketing and organizational development and is a faculty member of the graduate studies program at Rutgers University. A career highlight was studying under Peter Drucker while studying for his MBA. He is the author of six other best-selling books: The Tao of Twitter (best-selling book on Twitter) Social Media Explained Return On Influence (First book on influencer marketing) Born to Blog The Content Code (named best book on SEO) KNOWN: Building and Unleashing Your Personal Brand in a Digital World His Marketing Companion podcast is among the top 1 percent of business shows on iTunes.   Connect with Mark: BusinessesGrow.com Facebook Twitter Instagram For additional show notes, visit ShaunTabatt.com/264.

Mark Schaefer is a world-renowned speaker and educator of graduate marketing subjects at Rutgers University. His clients include global brands such as Dell, Adidas, and the US Air Force to name a few. He has also made guest appearances on national media channels such as CNN, CBS News, and The New York Times. He is also a best-selling author of seven books, which he wrote in the last ten years, that has been translated into 12 different languages and used as study materials in over 50 universities. Mark recently launched his book Marketing Rebellion, which ranks as number one in the Marketing and Advertising categories on Amazon.    Mark joins me today to share the basic principles discussed in his new book, Marketing Rebellion, where he identifies the lies and secrets in the marketing industry. He explains the crucial mindset change that today's marketers and advertisers need to make as well as what to do as business leaders about adjusting to the changes in marketing trends. Mark also shares the root of what businesses should be doing in marketing and what's missing in today's marketing according to the Father of Marketing himself, Philip Kotler. “Psychology, sociology, anthropology - marketing is all things human.” - Mark Schaefer In This Episode of The Sigrun Show:   Why writing a book is a huge family commitment The tipping point that drove Mark to write his new book What the marketing industry says about the statement “Loyalty is dead” The new, current, and effective Marketing Department of businesses today Why people don't believe businesses and ads anymore The three phases of marketing and advertising The only demographic that's making time to view the ads on Facebook Why small businesses have a big advantage over big companies in the current marketing rebellion What makes it hard for gigantic companies to make the shifts to humanized marketing What businesses should have to connect with today's consumers The problems Mark addressed in his previous books Resources Mentioned:     Episode #5: How to Become Known in 30 Months or Less with Mark Schaefer   Connect with Mark Schaefer:     Businesses Grow Website   Marketing Rebellion: The Most Human Company Wins Book Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age Book The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business Book Facebook LinkedIn Build a WIldly Successful Online Business - Join SOMBA Today!   Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.   If you're ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!  

Customers, Business, Emotions, Relationships, Marketing     Summary   A marketing rebellion has occurred, and it's still occurring. We'll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today's show.   Interview with Mark Schaefer   You'll discover:   Mark's gift for discovering trends in marketing. The core ideas behind Mark's new book Marketing Rebellion. Why marketing is no longer about changing customers' minds, but is more about coming alongside them and respecting them. A powerful story about Ivory soap vs. local soap. Why technology has become the enemy of great marketing. Mark's story of being “hugged by a brand” The constant human truth: people want to be acknowledged and loved. Why we must make the customer the hero of the story.   Click to Tweet   The practice of #marketing is the intersection of all things human. @markwschaefer Deep down, we've always know that #business is about emotions and relationships. @markwschaefer The best companies on earth don't ‘own' #customers. They own a space and help customers belong there. @markwschaefer   Interview Links   BusinessesGrow.com Marketing Rebellion: The Most Human Company Wins by Mark Schaefer KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer Get a free chapter of Marketing Rebellion Mark's Blog Marketing Companion Podcast Hire Mark to speak Press Inquiries Connect with Mark on LinkedIn Follow Mark on Twitter Follow Mark on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Personal branding is a term that few people like, but that many people understand the huge value of. We all have a personal brand, whether or not we like it or whether we understand what it is. In the first episode in Season Two of the Digital Download podcast, I talk to blogger, podcaster, speaker and author Mark Schaefer about his new book 'Known' and ask the question: is it really possible for anyone to become known? And if so, how? Here's what you'll learn in this episode: Why you can start to build a personal brand no matter where you are in your life Why no-one cares what you've achieved to date Why you have a personal brand whether you like it or not What the four key ingredients are to becoming known Why and how to define what you want to be known for Why you don't need to (and shouldn't) be everywhere Why it's important to select the right type of content to suit your personality How long it takes to evaluate content and to become known Why 'the hustle' is not a sustainable approach to business How to build an actionable audience What role luck has in becoming known   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Mark Schaefer is a marketing and social media strategist. He’s a six-time author, which includes the book KNOWN - “The handbook for Unleashing Your Personal Brand in a Digital Age.” Mark is one of the Top-10 Most retweeted marketing authorities, a public speaker, a professor at Rutgers University, well-known blogger for the blog {grow}, and even has his own podcast, The Marketing Companion. In this conversation, we discuss the book KNOWN, and how musicians can use these strategies to find their sustainable interest, build a powerful brand, and creating an effective social media strategy to grow your business, and become KNOWN. To learn more about Mark Schaefer, visit https://www.businessesgrow.com/. Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} - one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.   Where you can find Mark online: His website LinkedIn Twitter Facebook   Books mentioned: Innovation and Entrepreneurship - Peter Drucker KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age - Mark Schaefer     What did you think of this episode? I want to know. Go to MarkStruczewski.com/grow and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

Mark Schaefer is a globally-recognized KeyNote speaker, educator, business consultant, and author who blogs at {grow}, one of the top marketing blogs in the world. He specializes in marketing strategy and social media workshops. He’s consulted a combination of start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He’s also the author of five bestselling books such as The Content Code and Born To Blog.   Quotes To Remember: “What really keeps me going is I know I’m having a positive impact on people.” “If you’re just in it for the money, I’m not sure you’re going to sustain it.” “You can’t just chase every shiny red ball.” “You need to focus on one kind of content.” “If you’re not joyful, if you’re not having fun, you’re going to quit.” “Creating content isn’t the finish line, it’s the starting line.” “If you got a keyboard or a smartphone, and a WiFi connection, you can create content.” “You don’t need to be an expert, you don’t need to have all the answers, but you do need to take your best shot and start.” What You’ll Learn: How to create a large targeted audience. How to get your audience to share your content How to stand out as a content creator in a saturated market How to create useful partnerships that can help further in your career How to enjoy your work.   Key Links From The Show: Mark’s Site   Recommended Books: Innovation and Entrepreneurship by Peter Drucker The Inevitable by Kevin Kelly Small Data by Martin Lindstrom Known by Mark Schaefer

Being in business is a journey. When you are first starting out, you are often focusing on ways to become known in your industry, to grow your mailing list, and to find your first clients. When I began my entrepreneurial journey, I started from scratch. I didn't have a mailing list or any clients. I needed a lot of hand-holding, so I signed up for many different courses. Over the years, as my business and my clients' businesses began to grow, I learned a lot and created a roadmap to building a profitable online business. Today, I'm sharing that roadmap with you. I'll also discuss why it's important to follow each stage instead of jumping from one stage to another. “Signature courses cannot be created on Day 1.” - Sigrun In This Episode of The Sigrun Show: What is “Stage 0” and why it's often the most frustrating stage for entrepreneurs Why beta testing is important when starting your business How to begin charging and setting price-points for your programs or services How to identify what your audience really wants The importance of creating your signature course before creating a Mastermind program Why it's important to add masterminds to your portfolio How to build authority in your niche Resources Mentioned:   Mark Schaefer's book:  Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age   Episode 5 with Mark Schaefer: How to Become Known in 30 Months or Less Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Get free access to the 7 Stages training videos and take your online business to the next stage.

Mark Schaefer is the Executive Director of Schaefer Marketing Solutions, LLC., a social media marketing consultant and keynote speaker. He is the author of several books including Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age and The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business. His speech at the Social Media Marketing World 2017 conference was one that inspired me to launch The Sigrun Show with 100 episodes in 100 days. He joins me today to share his entrepreneurial journey, how he transitioned from the corporate world to becoming a recognized consultant, speaker, and author, and what inspired him to write the book Known. He also shares many valuable tips and strategies for aspiring, new entrepreneurs to become recognized in their fields, necessary steps to take to become recognized as an expert, and why determining which medium to use is important in your content marketing strategy.   “Everybody starts as a nobody, so you shouldn't be afraid of that.” – Mark Schaefer   In This Episode of The Sigrun Show: How his experiences planted the seed for writing Known Why it's important to remember that people aren't born experts. Standing out in the noisy world of content marketing Strategies for becoming known in your field. Simple strategies to achieve vast reach and vast connections with your audience Why consistent content is critical to your ability to gain recognition The distinction between building a social media following and an audience that matters How storytelling helps move concepts into action Your purpose is what keeps you going, even when you don't feel like going anymore Everyone has the opportunity to be known. The question is – will they persist?   Mark's 4 Strategies for Becoming Known in Your Industry: Be clear on what you want to be known for. Find a place to share your story. Learn how to tell your story. Pursue an audience that matters.   Connect with Mark Schaefer: Businesses Grow website The Marketing Companion Podcast   Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business     Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you! Click here to start turning your passions into profits today!

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand. Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand. If you are interested in buying this book, !

Mike Allton, Content Marketing Practitioner and CMO at SiteSell, joins the Bryan Kramer Show for real talk on launching a blog that is compelling, relevant, and actually read by people.   In This Episode How knowing your target audience's pain points leads to great blogging material Why starting a successful blog means doing research long before creating a site How the right combination of evergreen and newsjacking content leads to more traffic and conversions Why being productive in social means turning off notifications   Resources   Mike Allton on Twitter: @mike_allton The Social Media Hat SiteSell The Unofficial Book On HootSuite: The #1 Tool for Social Media Management KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age     Visit BryanKramer.com to hear more Human Conversation.