Podcasts about kobo writing life

What if the real secret to a lasting writing career isn't talent or luck, but learning to thrive in the mess? Why are in-person events worthwhile even if the maths doesn't add up? How do you protect your creativity when the machines never sleep and the community is at one another's throats? With Mark Leslie Lefebvre In the intro, Has AI Already Killed Non-Fiction [Tim Ferriss]; 9 ways that AI would disrupt authors and the publishing industry over the next decade; Pivoting towards The Transformation Economy; and Who do you serve? This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Mark Leslie Lefebvre is the author of horror and paranormal fiction, as well as non-fiction travel and books for authors. He's also an editor, professional speaker, and the Director of Business Development at Draft2Digital. His latest book is Stark Realities: Stacked Up Lessons Every Writer Needs to Know About the Business of Writing and Publishing. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Why print and in-person events are making a comeback for indie authors The case for (and against) licensing your voice clone through ElevenLabs Why we keep selling books in person when the numbers rarely add up Measuring success by creative satisfaction rather than money Being honest about author earnings and the fear of being truly seen Managing stress, divisiveness, and the noise around AI You can find Mark at MarkLeslie.ca. Transcript of the interview with Mark Leslie Lefebvre Jo: Mark Leslie Lefebvre is the author of horror and paranormal fiction, as well as non-fiction travel and books for authors. He's also an editor, professional speaker, and the Director of Business Development at Draft2Digital. His latest book is Stark Realities: Stacked Up Lessons Every Writer Needs to Know About the Business of Writing and Publishing. Welcome back to the show, Mark. Mark: Oh, hey, Jo. It's always an awesome time chatting with you. Jo: You've been on the show lots of times over the years, but the last time was in September 2024, when we talked about selling books in person. So give us a bit of an update. What does your writing and publishing business look like at the moment? How do you manage it alongside the day job and everything else you do? Mark: Oh my God. Well, sleep is—no rest for the wicked, maybe. I'll sleep when I'm dead. It's so funny, it was just this last weekend in Waterloo. I was at Waterloo Book Fest, and somebody came up to my table—another author from one of the other tables—and said, “I heard you on the The Creative Penn Podcast. And then when you mentioned something about Waterloo, I said, ‘He can't be from Waterloo.' And then when you mentioned the skeleton, I said, ‘I know where he lives.'” Jo: That's scary. Mark: So I love the fact that there are so many of your listeners all over the world, and that's usually how people know me. No matter what else I've done, it's like, “Oh, you've been on Joanna Penn's podcast.” I'll say, “Yes, I have.” You know what's really funny? The last time I was on the podcast, we were talking about A Book in Hand, which I was supposed to release that year. Jo: Yes. Mark: I just added another 5,000 words to it this morning. Jo: Wait, it's still not published? Mark: No, and it's so funny. I actually have the first 60,000 words of it with an editor right now, and I told her I'd get her the rest of it, which I thought would be another 20,000 words, by the end of June. But I think it's going to hit 100,000. Here's the weird thing that happened with this. This is trying to accumulate my life of book selling, as well as doubling down on doing in-person events in the last several years. I thought I was going to have the book done in 2024. I ran into some issues where I didn't back it up properly. It was an old version, and I accidentally overwrote the only version I had. Jo: So, for everyone listening, Mark—how many decades have you been an author and a publisher? How come you're still missing deadlines and still not backing up your work properly? Mark: Yes, this is a lesson: no matter how long you've been doing something, you can still make boneheaded errors. So if you, dear listener, have made mistakes, just know that this old guy who's been doing this since the mid-'80s still makes mistakes like that. Don't beat yourself up. I probably did something worse. Anyway, that book I thought was going to be maybe 40, 45,000 words, it's going to be bigger than Wide for the Win—close to 100,000 words. Here's a really important lesson I learned in that, Jo. I thought the book would be something. It became something else. Through my own experiences of doing more in-person events, book signings, and library event. Also in talking to awesome folks like Johnny B. Truant, Katie Cross, Todd Fahnestock, and so many other authors I know, and seeing what Ben Wolf is up to, and a whole bunch of different people who are doing in-person events. In creating case studies for how they interact specifically with a bookstore or library, or how they do in-person selling—I really think the book wasn't ready then. It's like the recipe wasn't ready. I still needed to play with some things. I do sincerely have faith, since I got it into the editorial process, that this will be the year the book actually gets released. Jo: As you said, there are some really good lessons there around sometimes the book not being quite ready. I'd bought an early version from the StoryBundle, which is how I got this book as well, actually. Mark: Yes. Jo: That's another tip for people—storybundle.com. You can go and find some great bundles there. I was also thinking, as you were talking, that maybe one of the reasons this book about in-person events has got so big is because that's a real trend in the community. It feels like indies, we've moved… Back in the day, I said, “I'm not doing print. No way.” This was the early days of digital, because print was really hard back then. So I was like, “Oh, and we've got all the advantages doing digital, so I'm just going to focus on that.” It feels like the pendulum has swung, perhaps even more with the ease of mass production of digital with AI. The focus on print and in person is getting stronger and stronger. Do you think that's happening? Mark: Oh, yes, 100%. I did print in 2004. It was really hard back then, so that's gotten easier. I think there are a few reasons. One of the reasons is, yes, digital made it so much easier for indie authors to get out there and break into the community. But the reality is that print books still outsell e-books in general—overall—despite the fact that indie authors can make six and seven figures a year from selling e-books alone on a single platform. So print has never really gone away. It was just never something indie authors attended to. They were in a different business than traditional publishers were in. And second, obviously I've got these gorgeous books that you've created on Kickstarter, because I like the beautiful books. I've never stopped buying print books. I actually buy more print books. I read more because of audiobooks and e-books, but I buy more print books, especially when I can get a nice signed copy. Then the other reason comes back, again, to your advice—something I've been following for the longest time, and you've long been saying. I do repeat this, and I try my best to offer attribution to you every time I use it: to double down on your humanity, particularly in this age of digital generation and the ability for even non-writers to leverage tools to create content. I think it's so much more important for me, as a creative who will never be able to catch up with the machines, to exploit my humanity. I mean, we both have digital voices of ourselves, right? There's a digital Mark Leslie Lefebvre voice that people can use, and I'm making money off it because people are able to license it through ElevenLabs. But when I'm there in person, so far the holograms aren't good enough to fool people. I think I'm not just selling a book to somebody; I want to create an experience where, “Oh, I'm talking to the author, and we're signing a book together, and we're taking a selfie together.” For me, there's that tactile experience that's really enriching. And it may not be something that lines my pockets as easily, because the investment is more significant. For every $10 I make, it costs me six or seven dollars, as opposed to an e-book, where the cost is amortised in the most beautiful way over millions of copies. Jo: There are a few things there. First of all, let's talk about that ElevenLabs voice licensing, because, as you say, I also have a voice clone. Bones of the Deep, the latest book, that's my voice clone. I haven't gone with the licensing, partly because you don't have control over what someone can do with it. So, for example, someone could create Nazi content, or content that I might not agree with, in my voice. So how have you got over that? Because part of me really does want to license my voice, and the other part doesn't. Mark: This is a great question, Jo, and I'm glad you asked it. It's the same reason I don't worry about people stealing my books—adding DRM onto my e-books and things like that. I may as well make some money off it, because let's be honest: you and I, our voices are out there. Thousands of hours of our voices, right? In your podcast, my podcast, in various interviews we've done over the years. The technology exists for someone to make a copy of my voice themselves anyway. The tools exist. They can do it easily, so why not do it myself and at least make money? I'm actually getting money deposited into my account. Not a lot—maybe $30, $18, something like that every week. Again, I've taken a lot of my non-fiction books that I haven't had the time to record myself, as I like to do, and I can at least load those to ElevenLabs and make my voice the default voice. But wouldn't it be great to be able to listen to my book in your voice? It would sound so much better. Because you can do that. When you listen to a book on that platform, you can choose my voice if you'd rather hear it in my voice, or you can choose Burt Reynolds' voice, or some other folks who've licensed theirs. Again, for me, the whole concept of wide publishing has always been important. It's another small revenue stream that's adding to my numerous revenue streams. So I guess that's how I've justified just licensing the voice. If someone's going to do something with my voice that I can't control, they can do it regardless of whether or not I put it out there myself. Jo: I agree with you. That could happen, and neither of us is famous enough that it's likely to happen anyway. I do quite like the idea of people using our voices, say, for other books for authors, because that would make sense—that's where we fit in the niche. I will rethink that, because I think it's interesting. I wanted to come back to print books. You said sometimes there are easier ways to line your pockets, and I think that's funny. So, getting into the book, this leapt out at me quite near the beginning: Why do we keep doing this when the maths almost never adds up? Mark: Oh, I have a perfect example of that from an event I did a couple of weekends ago in Burlington, Ontario. I think it was a $60 table fee. It was a new event. I believe I made $90 or $95 in sales. So even after the costs of printing and all that stuff, I really didn't make money. I made my table back, which is always a good thing. There were a few encounters I had with people who were really excited to find my Canadian Werewolf series of books, and just so thrilled to get started. Among the four of them, they bought one copy, but they were going to pass it amongst each other. You know what? Okay, they bought a single copy, and I was like, “Well, the e-book is permanently free online. You don't even have to buy a copy”—which is anti-selling. I just want them to read the book and enjoy it. But if they read it and pass it along and start talking about it, they could become readers for a long time. It's an eight-book series, with the ninth book coming out later this year. There was another encounter I had that day. A woman and her teenage daughter came in, and they were looking at my traditionally published books that I buy at a reduced price from a local bookstore and resell. They were looking at these true ghost story books I had, and they were pointing: “Do you have that one?” “Yes, I have this one, I have that one.” And the mother's like, “Well, she collects all your books, and she wants to make sure she has them.” We had this conversation, and she was so excited to meet me in person and to get a signed copy of the book. That experience was such a vanity moment for me as an author. We're lonely. I'm a big loser. Nobody's buying my books. We're always down on ourselves. So that investment of time and energy, in order to get that little pat on the back or that feeling of, “Wow, I really connected with someone who likes my stuff”—those moments are really precious. They're difficult to explain if you only look at the world in a financial way. I guess I'm fortunate enough that I do have enough income from numerous streams, including the consulting I do part-time, that it's okay if not every bookish endeavour leads to more money in my pocket at the end of the day. I can still have these authentic connections with people, which I think is one of the reasons I'm a storyteller. Yes, it's the stories I have to tell, but it's also putting the story into somebody else's hands and eyes and heart and mind. Jo: You're very giving like that. You have that sense about you, whereas I'm just a curmudgeon in the corner. Mark: That is not true. Jo: It is, generally. I don't do events like you do for readers. Mark: But that's because it takes a lot out of you. Jo: Yes, but that doesn't matter. Why do I write? I write for me. Mark: Ah, very good. Jo: At the end of the day—just being entirely selfish about this—when people say, “Oh, if you won the lottery, what would you do?” I'm like, “Well, I'd do pretty much what I'm doing now.” Mark: Yes, I'd just do the same. Of course, I'd write more books. Jo: I'd write more books. So this is where I'm trying to get to for people as well: measuring success in a different way. You were talking about measuring success by how that girl loved your books, and how you feel when someone says they love your books. With Bones of the Deep, this thriller I've just done, I feel like I had the benefit of that book before anyone even read it. As soon as it was finished, I made a nice proof copy from BookVault, and I held it in my hand and said, “I made this. I'm proud of the story, I wrote the story, and it's outside my head now.” I feel like I'm creatively satisfied in that moment. Then, of course, the Kickstarter was great, and I love that the books are going out around the world, but— I think the happiest I felt was that moment of finishing—that creative satisfaction of holding the book in my hand. You know what I mean? Mark: 100%, Jo. I cannot agree with you enough. I love so many aspects of writing. Yes, the connection with people is amazing. But I often say this when I'm doing my one-on-one consulting with authors: focus on the projects that mean the most to you, those passion projects. The process of writing, and the painful rewriting and editing and all the things you go through—when you finish that book, like you said, you hold it in your hands and it is a thing of beauty. It's a huge achievement. You've won. Whether or not you sell a single copy, you've won by doing it. Everything else is gravy: the sales, the money in your pocket or not, the reviews, positive or not, the people who say, “Oh my God, Bones of the Deep, thank you for writing this book. I'm so glad you introduced this into the world and into my life.” Anything beyond the creation itself, which is a pure joy—I love it so much. It's just why I get up at 5:30 every morning and write for hours before the rest of my day begins. I try to get stuff done before the rest of the world wakes up. I want to get the writing done first, when I have the most energy to give myself to the page. Then the rest of the day is kind of gravy for me too. Jo: You talk there about giving yourself to the page, but in Stark Realities— You talk about the fear of truly being seen. What do you mean by that, and how do you manage that feeling? Mark: For anyone who has written anything—fiction, non-fiction, memoir in particular, since it's a bit more closely tied to reality—it's exposing yourself to the world. I'll never forget an interview I did with Canadian science fiction author Julie E. Czerneda, who, before being a fiction writer, was writing biology textbooks, but her real passion was science fiction and fiction. When her first novel came out, she said, “It's like standing naked on the front lawn.” When you release a book, even a novel, people look at it and they're going to judge you and rate you. I remember early on, Jo—we knew each other through Twitter, I think, where we initially met, and then interacted with and finally met in person at London Book Fair. I think you and I have a very similar reaction. When people know us as positive and upbeat and out there helping authors in the community, and then they read our fiction, they go, “Well, Jo, you burned a nun alive on page one.” Or, “Mark, what kind of… they're drinking from the skulls of dead people? What the heck is going on with you two?” We are exposing parts of ourselves in our fiction and non-fiction. That's a fear I embrace, but also never get over, if that makes any sense. I write scary stories because I'm a big chicken. So maybe the entire process is just cheap therapy for me. Or not cheap, because it's an expensive pastime, isn't it? Jo: It certainly can be, but I agree. I struggle with fear of judgment still. I think it's also because we do this in public, which comes back to the financial side of things. We do a lot of this in public, and then people judge us on our author businesses too. You could look at Bones of the Deep, which was just on Kickstarter, and compare my Kickstarter to another author's Kickstarter for a fiction book, and judge one or the other person based on numbers. I feel like this is because you and I have done so much in public—for me, almost 20 years, and for you, like 40 years or whatever. Maybe 30 years. You look that old. Mark: Listen there, dearie. Get off my lawn. Jo: Yes, get off my lawn—with those skeletons you have on your lawn. Mark: Yes. They're no longer in my closet. Jo: They're not in your closet. I wonder if that also plays a part of it—the pros and cons of doing this business in public. Mark: Yes, that is a part of it. One thing I try to be very clear about, because there's so much FOMO and so much out there about people thinking that everyone else is making a million dollars from their books and “I'm the only loser who's not”—I try to be clear that I have never made more than a mid-five figures as an author from my author earnings, ever. I haven't yet hit six figures. One of the reasons I try to be transparent in sharing that is I don't want people to think that everyone else is a six- and seven-figure success story, and they're the only one who's only made $100 last year on their books. The reality is, 90 to 99% of the people who are writing and publishing are not going to earn a significant amount of money. I realise I'm also very, very lucky that I've earned this much, and it's taken a long time. I just shared this in a Substack post I posted yesterday: it was 10 years of rejections before I got $5 for my first short story that was published in '92. It wasn't until 2001 that I finally made pro rate, six cents US a word, for a short story that, ironically, Julie Czerneda bought from me back in the day. For me, I've been lucky that it's always been a long, slow slog. It's been a marathon, and I've never instantly sprinted across any dramatic finish line. I've had some really phenomenal moments—doing a book signing in a Costco, walking into Walmart and seeing my books there. Even last night at the Burlington Public Library, going, “Wow, they have eight of my books here—four of my self-published books and four of my traditionally published books, in two different sections.” I was like, “That's kind of cool.” So I've had these amazing moments as a writer, but I've never had the blockbuster—the Brandon Sanderson, or even the Dungeon Crawler Carl, Matt Dinniman, kind of moments. I still think I've had a very fortunate and lucky journey. Even if I wasn't making the money I'm making, I'd still be writing, and I'm sure you would be too. Jo: Oh, yes, for sure. I actually think the thing most of us would probably let go is the marketing. If we won the lottery, we'd carry on with all the creative stuff, the writing, the community stuff, and we'd just literally do no marketing at all. Mark: Well, yes, of course. Or potentially say, “Oh, here, ad agency, here's some money. You just run it, whatever. Let me know if it works or not. I don't care.” Jo: That's a much better idea. Mark: At least I've got the extra disposable income, so I may as well, because I'm helping the world when my books are out there. I know my books will help people. I really honestly think that as storytellers—whether it's fiction or non-fiction, we're still storytellers—what we do in writing and podcasting and all the things we do, the re-sharing on social media, is really helping connect people. I think that is one of the most profound things we can do as writers. And I mean that the writing, in and of itself, is a reward. Jo: Like you said, we met on Twitter when Twitter was what it was back in the day. I do very, very little social media now. But you just mentioned your Substack, and you also have your podcast, Stark Reflections. So how are you balancing what you put on each? I only do this podcast now. I don't even blog. I write books, obviously, and then I do the podcast. So what are you doing differently on Substack to the podcast, and what part do they play in income and marketing? Mark: Great question. I realise most people have never heard of me, or read or listened to the things I put out into the world. And I've been a longtime fan of “reduce, reuse, recycle my IP.” My podcast is not as long-running as yours, but I'm in my ninth year, and I've not missed a single Friday in the full eight years, or eight and a half by now, that I've been doing this. Every week I reflect on what I learned from an interview, or I'll reflect on something you've posted and say, “This episode is not an interview, but Jo said this last week, and I'm going to talk about it.” The podcast itself takes a lot of work. I still do all of it myself, and I know I probably shouldn't, but I like doing it, so it's one of those tasks I enjoy. I also have reflections that aren't going to come out vocally but might come out in writing. Sometimes in the morning I'm not in the mood to write the novel or the non-fiction book I'm writing, but I'm writing some tangent. I just let the creative monster go. I find that re-sharing… I might have reflected on something for a couple of minutes at the end of an interview, but I really want to expand upon it, so I write the Substack article. I try to reuse some of that content. Someone's going to enjoy seeing it on a short video clip I share on YouTube, or whatever the platform is. Someone else is going to listen to it on a podcast, wherever they listen to podcasts, and someone else is going to want to read it. It could be the same information, just shared in a slightly different way, to potentially get it out to other people. So for me, it's part of that wide publishing mentality. I'm trying not to completely duplicate the work, although I am duplicating some of it. I'll give you an example. Hey, Canadian listeners—if you have not registered for Public Lending Right in Canada, please put something in your calendar for February 2027, because the deadline's over. It was May 1st of 2026. Put it in your calendar for next year. I even had somebody at this writers' event I was at this last weekend say, “You mentioned something in a presentation you did for the Canadian Authors Association about Public Lending Right, and thank you, because now I get thousands of dollars a year from this.” So just look up Public Lending Right. I've been saying stuff about Public Lending Right for at least 10 years now. Every time I get my beautiful multi-four-figure cheque from them in February every year, I post on social media and remind authors to check it out. I know it exists in the UK, and it exists in 36 countries in the world—just not the US. Jo: Not the US. Mark: They don't have a programme like this, probably because the big publishers—and probably one of the authors' associations—think that libraries are cannibalising book sales, which is not true. It's been proven time and time again, and that lobbying has prevented it from happening. Whereas here in Canada, the Canada Council for the Arts and the Writers' Union of Canada worked hard to make this happen. Anyway, I talk about something like Public Lending Right and I feel like I must have said this so much that people are sick of it, but every single time I mention it, someone goes, “Oh my God, thanks for saying that. I never heard it.” That's a good reminder, especially for folks like you and me. We know the basics. We know what an ISBN is. We know KDP Select means you can't put the e-book on any other retailer, or even sell it on your own website. We know all these things, but it's hard for us to remember that there are folks coming to this for the very first time who've never heard it, even though we feel like, “Oh my God, I've said this till I'm blue in the face.” I think I got that from retail. When I worked in retail, I recognised that somebody's going to come in and ask for “that blue book that Reese Witherspoon was talking about,” or Oprah was talking about, or whatever. And you do your darn best to help them figure it out rather than mock them. I try to take the same approach when people ask me those questions, because I'm trying to remember what it was like when I honestly did not know the answer, and having someone take the time to help me. I've been very, very lucky that I've had a lot of people take the time to help me. I'll never forget—God rest her soul—Nancy Kilpatrick, a horror writer here from Canada who passed away a few years ago. She gave me a blurb for my very first book in 2004 because she'd acquired one of my short stories for an anthology she'd edited. I was trying to call my short story collection an anthology, and she very kindly took me aside and said, “It's not an anthology if it's a single author. An anthology is a…” Jo: I didn't know that until, like, last year. I got that wrong as well. There are lots of words like that. I want to circle back, because you didn't really answer earlier about the time management. You just mentioned YouTube, on top of Substack and all the things you do. You also have a day job at Draft2Digital—it's part-time, right? You also do part-time at the university, teaching publishing, right? You do all kinds of things. How do you manage your time with all of that? Mark: Well, I mismanage my time more than I manage it, Jo. That's the God's honest truth. Fortunately, most of the things I have that aren't scheduled—like, scheduled to do this lecture at this time, or scheduled to have this meeting at this particular time with Draft2Digital—most of my work is very flexible. I do not work a regular 9:00 to 5:00, Monday to Friday. Well, I never did. I always worked way more. But I have a very flexible schedule. Every single day is a work day, and every single day is a play day for me. So I'm very, very lucky. I do schedule in the very important things, particularly where somebody else is reliant upon me—meetings and connections and stuff like that. Then I make the time first thing in the morning to get the writing done. Everything else is not as important, and it's part of… I guess it's part of playing. You know, like the social media sharing. I don't look at social media as marketing. I just look at it as another way to connect with people, with other creatives, and with readers potentially, all six people who read my stuff. I probably could do a better job of managing my time. I've tried several times over the years to adapt processes to make it better, but I consistently default back to what I do, and so far I guess I've been getting away with it. So I was like, “Do I want to waste more time trying to come up with a process, or do I just want to roll with it?” Because so far I haven't killed myself doing it, and I've been enjoying the journey. So, if it ain't broke… Jo: I think that's the point, if it doesn't feel like it's broken. Having known you for a long time now, and we work together—obviously we co-wrote The Relaxed Author—you do work very, very differently to me. You definitely are a little bit more chaotic. I'm chaotic in some ways too. Mark: Oh, you're very generous. “A little bit chaotic.” Thanks. That was generous, Jo. Jo: You're chaotic in your work practices and scheduling and all that, which I couldn't cope with very well. Even though I feel like a part of my brain is very chaotic—the creative side, I guess, can be quite chaotic—I think I'm actually quite controlling and very scheduled in my work practices. As you say, for someone else on the outside, it might feel to me like you have too many balls in the air. But if you don't feel that, then that's the way of working that works for you. So this is another important thing, isn't it? You can't adapt to what other people say your life should look like. It's what feels good to you. Mark: Oh, for sure. One thing I know about my procrastination tendency is that panic and fear motivate me. So, a deadline—”I have to get this into a publisher by this date, I have to get this manuscript to an editor by that date”—I'm motivated by fear. And I'm afraid of everything, so I guess I'm always motivated. Jo: But I also know that when you hear the word “deadline”—and I know a lot of people who do this—the deadline means you get it in on the deadline, or the day before the deadline. To me, a deadline means I have it ready a month earlier. Mark: I love that. I've done that a few times and shocked myself. I actually had a pre-order up—with the audiobook, the print, and the e-book—a month in advance, and I didn't know what to do with myself. I was like, “Well, what am I going to do now in the next month?” Jo: Work on the next thing. Mark: But I'm so used to working on it up to the last second that I was kind of like, “What do I do?” That actually caught me by surprise, and I honestly felt weird. I was like, “I've never felt this before.” I'm really lucky. I know you have a very supportive and amazing partner, and so do I. My partner, scarily enough, is maybe a bigger procrastinator than me, so she never gives me a hard time. She supports me, and I do the same thing with her own work. I'm up all night with her at the last minute so we can get something turned in. So, fortunately, we really understand one another, and we don't give each other a hard time. We just go, “Well, got away with it again. I guess I'm not going to change my ways.” Jo: We made it. And again, that's the point. You and I could stand up in front of people, both hold up the last book we wrote, and say, “We made this,” and our processes are completely different. Our brains are completely different. We come from different countries. There are lots of things that are different, and yet we both made a book. So hopefully that encourages people. You don't have to do anything that we're telling you, or anyone else tells you. But if you want to be an author, at some point you have to produce a book. Mark: Exactly. As Brian in the classic Monty Python film gets them to say: “Yes, we are all different.” Embrace that difference. I think that's such a powerful reminder that there is no one process for getting anything done. Jo: Given that we co-wrote The Relaxed Author back in 2021—and we did that because we had another show, and we were talking, and we said, “Oh, everyone's stressed and the anxiety levels are really high, and we think there's a better path”—we co-wrote that book, which I think is still a very good book. Definitely people should get it. Interestingly, I think the stress and anxiety might actually be higher now than it was. So what do you think the main stresses are in the community now? You also see a lot with Draft2Digital, I guess, as well. Mark: Oh, for sure. Honestly, Jo, I'm so glad we wrote that book, because I actually pick it up every once in a while to remind myself of the things we tried to help others with. Again, it's therapy for me as well, so I'm so glad we did it. I think we're 10, if not 100, times more stressed. The world events and things going on, the divisiveness—not just in the world in general, in politics and everything else, but the divisiveness in the author community. The witch-hunting that happens, people trying to tear down other authors either because they're successful, or because, “Oh my God, you dared use a new technology.” All of these things are happening, and everyone's at one another's throats. I need to pick that book up and reread it. I'm a lot more stressed than I was. I'm just getting over shingles, which is… Jo: Oh. Which is actually related to stress as well, isn't it? Mark: It is, yes. I was in LA for Writers of the Future—I'm a judge for that science fiction and fantasy conference. I went right from LA, like a week in LA, which was a phenomenal experience getting to mentor the winners. And I mean, come on, it's a free trip to Hollywood, hanging out with Kevin Anderson, having beers and stuff like that. Then I came back to the Toronto Indie Author Conference, run by Tao Wong, here in Toronto. I went right from the airport—didn't even go home—straight to the hotel, because I kicked into another conference. We did a display on how to set up an in-person booth, so I ended up having to hand-bomb boxes, blocks down the street from where I was parked. My chest was really sore when I got home on the Monday, and I thought it was because I hadn't used these muscles, because I'm not in the best shape. Then I took my shirt off and went, “Oh, there's a rash there.” Liz goes, “You have shingles.” Because the pain in my chest, which I thought was the muscle, was actually underneath. I'm one of those lucky people that it's taken the full five weeks, and I'm still in pain even afterwards. So, again, public notice: if you're an older person like me, and there's a vaccine available for shingles, you may want to consider it. Jo: Yep, get it. Mark: Oh my God, it hurts. But, yes, the stress, I think, is higher—even though I didn't know I was feeling it. It was happy stress, right? I was stressed out because I'm there in Hollywood, helping people and doing some good things, and then I'm doing the same thing, interacting with some amazing authors at the Toronto Indie Author Conference. I didn't feel anxious stress. I was happy stress. Is that a thing? Jo: I think possibly… your physical body masks stress, physical stress, because you enjoy all of that stuff. Whereas someone like me, I'll feel it quicker and withdraw. Although I say that, back probably a decade ago, Jonathan would say to me, “You're going too fast, and you're going to hit the wall. And when you hit the wall, it's not going to be fun.” And I did hit the wall. Then, probably in 2021—I mean, that was when I just started going into menopause, and obviously we had the pandemic, and I wrote Pilgrimage, and I was doing all those walks, which I think really helped me. I learned a lot about maybe stopping that before it happened. Becca Syme obviously talks a lot about this too. But I find it interesting with you, because I think you're so positively happy with these events you do that it might mask your physical symptoms in a different way. That's really hard to watch out for. I'll give a tip to you and everyone else listening: schedule the calendar, and look at your calendar and go, “I can't go back-to-back-to-back. I have to put in some rest days.” Mark: Well, thank you. You know, Jo, you and Becca Syme are two of my best unpaid therapists. I appreciate that. Jo: You just don't listen, Mark. Mark: Or sometimes I do. Jo: Just coming back to the community, and the divisiveness there is primarily over AI at the moment, I think that's one of the biggest things. And the arbitrary lines as to what you're allowed to use it for and what you're not allowed to use it for, which is just kind of crazy. Obviously, you know I've opted out of that whole discussion now. How do you think we can move through this [divisiveness over AI], move on? We remember when it was trad versus indie, and then it was wide versus KU. So this will pass—it's just hard, when you're in it, to know when it might pass. Mark: Yes. I think the more generic advice—for whatever may come, whatever has come—is: why are you doing this? Why are you a writer? Heads down, focus on what gives you pleasure, and do that, because everything else is noise. All the marketing tactics and strategies, and all the people yelling at one another. Write your books. Do the things that motivate you. Do the things that give you that intrinsic reward. It's hard to ignore. I get it, it is hard to ignore. I have difficulty ignoring the haters and the yelling and the screaming that happens, but I do my best. Like this morning, when I was in the throes of my manuscript and I looked up and went, “Oh my God, I've got to shower. I'm going to be talking to Jo soon, I should comb my hair”—which I have none of. Because I was so in my book that everything else melted away. That, for me as a storyteller, as a writer, is one of the most beautiful places to be. Jo: I think you're absolutely right. I have a little thing that pops up in my calendar sometimes which says, “If you're feeling all of these things, just go create something.” The moment you refocus on creation—whatever that means to you—things change. It changes the energy. That, or go for a walk. That's my other tip. Mark: Outside. And I have to say, Jo, Pilgrimage is still one of the most profound and powerful books you've written, and you've written a lot of amazing ones. Jo: Oh, you're very sweet. Mark: That one really resonates, not just for me, but with Liz. Because one of the things we often do when we get stressed is go for a walk, ideally in nature. The vitamin N. I think there's something really profound in that, and it really helps me a lot. And again, sometimes going for a walk listening to your podcast, or an audiobook, or sometimes just attending to the environment. A tip I picked up years ago from Brooklyn author Denis Hamill was: go for a walk with your character. Listen to what they see. What do they comment on? How do they approach this environment that you've seen a million times? How do they see it? What do they notice that you don't notice? That's such an incredible experience of creativity—when you're not writing, but writing. That really helps me a lot. Jo: Oh, nice one. Okay, so your latest book is Stark Realities, but you have so many more. Where can people find you and your books and your podcast online? Mark: Jo, you can find everything you want to know about me—and stuff you don't want to know about me—over at MarkLeslie.ca. It links to all the other places from there. Jo: Brilliant. Thanks again for your time, Mark. That was great. Mark: Thanks so much, Jo. Bye-bye. The post Creative Satisfaction, In Person Print Book Sales, And Author Mindset With Mark Leslie Lefebvre first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, Kobo held a special event in downtown Toronto, and part of the event involved this live interview with author Michael Connelly, hosted by Johanna Schneller! Johanna Schneller interviewed Michael about his writing career, his journalism experience, his best-selling mystery series starring detective Harry Bosch, and much more. For more information, visit Michael's website.

How can you supercharge your creativity in an age when AI is reshaping everything — including how we write, edit, and market our books? What does it look like to use AI as a genuine creative partner rather than a shortcut? And could professional speaking become an income stream that complements your writing career? With James Taylor. In the intro, Audible's new royalty model; New royalty model details [ACX; Kindlepreneur]; Public Speaking for Authors, Creatives and other Introverts; Why Indie Authors Should Ignore the Market's Mood and Focus on their Mission [Self-Publishing with ALLi]; Lichfield Cathedral; This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn James Taylor is a nonfiction author, professional speaker, podcaster, and entrepreneur who helps people unlock their creative potential. He hosts the SuperCreativity Podcast and his latest book is SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How to define creativity and why it's becoming the most valuable skill in the age of AI The five stages of the creative process — and the stage most people skip Three types of creative purpose: play, self-expression, and legacy How James used multiple AI tools alongside human collaborators to write, edit, and market SuperCreativity Bulk book sales, industry-specific editions, and revenue models for nonfiction author-speakers Practical tips for authors who want to break into professional keynote speaking You can find James at JamesTaylor.me. Transcript of the interview with James Taylor Jo: James Taylor is a nonfiction author, professional speaker, podcaster, and entrepreneur who helps people unlock their creative potential. He hosts the SuperCreativity Podcast and his latest book is SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. Welcome to the show, James. James: Well, thank you for having me as a guest. I'm looking forward to this conversation today. Jo: It's going to be really good. First up— Tell us a bit more about you and how you got into writing and publishing. James: Well, today I'm a professional keynote speaker, so I deliver about fifty to a hundred keynotes per year in twenty-five-plus countries. Primarily I speak on creativity, innovation, and artificial intelligence. Go back into my deepest, darkest history—I actually used to manage rock stars. That was my old job. I used to be in the music industry for many, many years. I worked with members of The Rolling Stones, and for our listeners in the UK, I managed bands like Deacon Blue. Then I went to the dark side. In 2010, I moved to California to work in Silicon Valley, to work in the world of tech. That got me involved in artificial intelligence. Right about 2017, I was speaking at an event in San Francisco and someone came up to me and said, “You realise you could probably speak for a living, you could do this for a living.” So I thought, well, how does that work? And he told me. Then I embarked on the career that I have today, which is primarily as a speaker, with writing now coming a bit more to the fore. Jo: Wow, I remember Deacon Blue. James: Yes. Jo: “Dignity.” That's crazy. Very, very cool backstory there, but we'll come back to the career side of things. Let's get into super creativity, because my listeners are certainly creatives. Most of the listeners will have a book either on the way or they might even have lots of books. So we all do want to be super creative. How do you define creativity, and why is it important to keep focusing on this even if we do identify that way? James: For me, creativity is about bringing new ideas to the mind. Innovation is about bringing new ideas to the world, but without creativity, there is no innovation. So creativity is really the engine of innovation. Whether that is designing new products, new services, or creating new works of art and new books. The reason that creativity is becoming more important is because of what we're seeing right now in terms of artificial intelligence. AI is going to replace a lot of the non-creative tasks that we currently do in our jobs. If you look at things like the World Economic Forum, there was recently a study with a thousand global business leaders, and work from companies like LinkedIn—they all highlight that creativity is going to be one of the foremost important soft skills for this new future. So creativity, strangely, will actually become more important, not less important, as we go ahead. That's the creativity side. Probably for many of the listeners here, they'll consider themselves to be creative. That is not the norm. As I mentioned, I speak in about twenty-five countries a year, and if I ask the audiences—primarily corporate audiences—to put their hands up if they consider themselves to be creative, only between ten to forty per cent of the audience will raise their hands. So part of my job is to show them why they are more creative than they think they are and why we're all born with this creative potential. Then moving into the super creativity side, it's really to show them how they can augment that creativity by collaborating more deeply with other people or machines—things like artificial intelligence. So SuperCreativity, the book that I've written and the speeches I give on it, is really about how we can augment our individual creativity by collaborating more deeply with other people or artificial intelligence. For me, that's been the thing I've been fascinated by for the past few years, and probably for many of our listeners who are now using AI in their writing, their researching, and their marketing of their books, they're probably getting into this space as well. I really wanted to dive into that—both the collaboration with other people and with machines and AI. Jo: In terms of the super creativity then, do you have any practices or ideas? Before we get into collaboration, many of us authors work alone—and of course we can come back to the AI stuff in a minute—but in terms of super creativity, are there ways that we can even supercharge what we do already? Then, of course there are people listening who might not feel creative. So give us a few tips on how we can potentially change our mindset or become even more creative. James: In the book I talk about what I call the eight Ps of super creativity, which are purpose, personality, practice, people, process, place, product, and persuasion. Persuasion is really the marketing piece at the end. Probably the one that could be most useful to many listeners today is the practice piece—the practice or the process side of things. For many of us, what that usually consists of is just having some type of daily creative practice. Different people do it in different ways. Many of your listeners will know the works of people like Julia Cameron—the morning pages style of having some type of daily practice. Other people do it in slightly different ways. The process bit is really interesting. I talk about this creative process that we all have, and I talk about these five stages of the creative process. The first stage, let's say if we're writing a book, is really that preparation stage. That is usually the stage where we are trying to absorb as much information as possible about the thing that we're going to be writing about. The topic, if it's nonfiction, or going to the places, visiting the scenes that we're going to set certain things within for the book. So that preparation stage is really about absorbing as much information as possible from the outside. It's not going to look very creative. We're just absorbing at that stage. Now the mistake that a lot of people tend to make is they immediately try to jump from that preparation stage to looking to generate ideas. But what all the studies show us is we should spend a little bit of time in what we call the incubation stage. This is where it's often very useful if we've done some research, that we put things to one side for a little while, maybe a few weeks, move on to another project, think about something completely different. Your brain will continue to work in the background. Your unconscious brain will work on that content you've been absorbing. Then what often happens as a result of that is we come to this third stage, which is that insight stage—that aha moment. That happens for various different reasons and you can seed that in slightly different ways so you're more likely to get inspiration in your day-to-day work. Then as we know—as you are a writer of many, many books—many people think, “Well, that's it. I've done it. The idea for that book or that chapter has come to me.” That is really just the first five per cent of the process. The next stage is where we look at all the different ideas we have and decide which ones we want to pursue, which ones are going to make the grade. This is what we call the evaluation stage. Once we've done that, we move to that final stage, which is the elaboration stage. If it's a startup, this is when you're building your minimum viable product. As a writer, this is where you're actually doing the work, putting those words out onto the page. It's a very iterative process, so it's not necessarily linear. You'll go back and forth. Even as you're getting input from readers and audiences in that last stage, that is then giving you the material to move back to the preparation stage and think, “Oh, I wonder if this next book in this series, maybe I go in a slightly different direction with this character.” So each of those different stages, you can do different things to increase your levels of creativity. Jo: I love all of that, but can we go back to purpose? Because you mentioned that as one of the Ps and I think this is something that a lot of us need. As we are recording this in April 2026, the world is an interesting place. There are lots of things going on that have people worried. Well, we are not talking about politics, but I think one of the things that people struggle with is, what's the point in writing this story, for example, or what's the point in trying to get my words out there when things are difficult? I feel like coming back to purpose is perhaps the thing that helps people even take it into the process as you were talking about. And then of course, just from a practical angle— Is purpose about making money or reaching people? So maybe you could talk about the purpose side of things. James: Yes. So I talk about three different purposes, and it's not that there's just one that predominates, but usually there's one that maybe predominates on different projects. The first one is creativity as play. It's what we're basically, as humans, hardwired to do—this instinctive joy that we get just for creating for its own sake. There's nothing that really sits beyond that. We just have fun. We find pleasure in creating something. That could be a musician creating a piece of music, a sculptor creating a sculpture, an entrepreneur creating a new business or product or service. There's just this sense of play. One of the things I talk about in the book is this idea of being childlike, not childish. If you look at children, you see this very instinctively. If you see a three-year-old or a five-year-old, you give them some crayons and they will just naturally create. That's part of who they are and it's pretty abstract. Then what happens is they go to school and they're taught useful conventions—”this is how you should do it.” You even see their work start to change. You start to see them move from abstract paintings to more formal structures. Then you get your peer group, then you go to college or university and the world of work, and you're taught all these useful conventions. That's fine, but as adults, it is our responsibility to become what we call post-conventional, where we see these conventions as a useful signpost but we're willing to challenge them. We're willing to have a playfulness in what we do. So the first one is just this hardwired thing—creativity as play. The second one, and this is maybe for a lot of your listeners the reason that they are writers, is self-expression. It's a way of placing something out into the world. I was actually just in France recently, and I was talking to a young visual artist, a painter from Hungary, and she had to go up and give a speech. She really hated doing it. She was having to talk about her work and she was really uncomfortable. I could see the discomfort and my heart went out for her, because that is not the way she primarily expresses herself. She expresses herself through her art form, which is painting. For many of us, we might struggle to get on a stage, but we can express ourselves in the written word. We have something we want to say, a position we want to have, and we want to express that and get that out into the world. The final one is just this idea of legacy. That is not going to be for everyone. I can tell you, for me personally, legacy is not the reason that I write and do a lot of the stuff that I do. Maybe that changes—maybe as we get a bit older, we want to leave a body of work. So those are the three main purposes that we tend to see. Then you mentioned the financial side of what we do as well. This starts to come into that self-expression, because we need to be able to get people to buy our books or download our books and read our books in order to give us the ability to write new works and create new things. The financial side is an important component of it, but it is not the only one. I think there's a great question any writer should ask themselves. One of the first questions that I asked myself as a relatively new nonfiction writer is: why am I writing this book? What is the purpose of this book? For me, primarily it is a form of self-expression, and then you have to go, “Well, that's fine, but I also need it to have some type of financial basis for it.” It doesn't need to be the main driver of my income, but I need to have some type of revenue model. I'm happy to talk about revenue models, because probably the type of revenue model that I have as a writer is going to be different from other listeners. I tend to focus more on bulk selling of books rather than individual selling of books. Jo: Yes, I definitely want to come back to revenue models and business, but a few other things first. I want to circle back to collaboration, because I've certainly co-written with some humans, and I know a lot of listeners either have co-written or collaborated with other humans—and some of it works and some of it doesn't. You have some great information on human-plus-human creativity and collaboration. So maybe you could give us some tips on how we can be more effective collaborators with other humans. James: So there's a whole section about this idea of creative pairs. Often if you look at great creative work or innovative companies, very often when you strip it all back, you'll find at the core lots and lots of creative pairings. That is usually two different but complementary personalities who are willing to develop and challenge and improve each other's ideas. We think of Jobs and Wozniak in the world of business, or Warren Buffett and Charlie Munger. For authors, often that relationship is the work with their editor. There was a documentary I saw—I think it was a New Yorker documentary that came out a while ago—talking with a writer of history books about his relationship with his editor. It was a really beautiful relationship. These were two very different personalities, but what worked was the fact that they were different. A core component of having these creative pairings is a sense of trust—or what some people today would call psychological safety—that you are willing to challenge someone's ideas, but in a space of trust. The Germans have a great phrase for it. In English it translates as “someone to steal horses with,” which I love. Hopefully our listeners have that person where you can go to them and say, “I had this idea for a book or a chapter or a character,” and that person is a “yes, and.” Like, “Yes, and have you thought about doing it this way?” or “What would happen if you did this?” They stress test your ideas. They make your ideas better. For many of us, maybe it's our husbands or wives, our partners. Some of us are lucky enough to have editors. When I started rewriting this latest book, I actually had someone like that—a human, not an AI—that I worked with, especially on taking all these random thoughts and ideas I've been expressing in keynotes and putting them into more of a book form. The format and the structures that we use for telling stories in a speech are quite different from the structure that we would use for a nonfiction book. I didn't have as much experience there, so I wanted someone who could say, “Have you thought about structuring it this way?” or “This is a great story arc you might want to think about.” So I don't know, for you, who is your creative pairing? Who is your “someone to steal horses with”? Jo: Well, it's funny. I really think since the arrival of Claude Opus 4.6, it is absolutely Claude. James: Yes, yes. Jo: All the way. I mean, so we could come onto that next in terms of how AI has changed, because I do still work with a professional editor for both fiction and nonfiction, but it is very much in the “make my finished work better” stage. It is not in the exploratory phase. I find particularly the latest reasoning models to just be fantastic at this. And my Claude is not sycophantic. The Opus 4.6—I'm sure you've been using it too—it just doesn't behave in the way that a lot of people think these AIs did. They did behave like that, and now it's changed. So let's talk about that. What are your thoughts on collaborating more effectively with AI tools, especially as they become more and more powerful? As we record this, Claude Mythos has not come out, but it's certainly rumoured to arrive. I'm pretty excited. James: So because I've been doing this AI thing for a little while, it's given me the ability to experiment with things—the early versions of what many people are using today. I'll give you an example. Even before I started writing the book, I decided to write a book proposal. Even though I could pretty much sense I wanted to independently publish this book through my own publishing company, I thought it's a good practice to put it down into a proposal form, even though I don't go to a traditional publisher or a hybrid publisher. One of the things I did within that was get a sense of who my ideal readers are. I used a very early version—this was a few years ago—of an IBM AI tool, creating what we call a psychometric map of my ideal reader. This basically tells me, over about seventy-two different factors, how this person thinks, how they feel, what their value system is, very broadly for my ideal reader. I pulled in different sources. I knew the kind of magazines and books they were reading and what their general worldview was. So I created this—going one step beyond just creating your ideal reader to really understanding their psychometrics. I do this in my keynotes too. Before I ever give a keynote or an important pitch or a presentation, I use AI to analyse the psychometrics of the audience I'm going to be speaking to. This might tell me, for example, this audience values humour a little bit more, or this audience values a bit more practicality so they want actionable next steps, or this audience is going to be a little bit authority-challenging so they're going to push back. So even in those very early stages, just starting to think about the book—who was I writing this book for, what was the purpose of the book—I was using AI to understand the psychometrics of my absolutely perfect, ideal reader. I gave her a name. It was a female reader. There was someone similar to her that I already knew. Probably for some of your listeners, they do this instinctively anyway. They maybe have a person or a few different people they think of in their head. Then from that stage, because I've been delivering lots and lots of keynotes—and this may be an important distinction in the way that I have decided to write books as opposed to how other people write books—my family were all jazz musicians. The difference between a rock musician or a pop musician and a jazz musician is this: a rock or pop musician will go into the studio, create this opus, this work, and then tour that for the next two years. A jazz musician, on the other hand, goes out and performs the songs and the things from the album that they're eventually going to create hundreds of times, thousands of times, to find out what works with audiences, and then they go into the studio and record the stuff that works best. So I created a book more like a jazz musician. I'd delivered keynote versions of the book hundreds of times before I ever decided to actually write the book. So it had been stress-tested with real people to a certain extent. Then, getting into it, I thought—well, what works as a keynote is not necessarily going to work as a structure for a book. So what I did was start using ChatGPT models at that point to think about the structural edit of the book. What was the structure going to be? What was great is you can basically feed it every single keynote you've given over the years, all the notes, everything you've done, and it could start to give me something to riff with and really get into thinking about how I was going to create this. I was using it a little like that creative pairing we spoke about earlier. Then once I'd done that—so I've now got an idea of a structural edit essentially—I then go back and speak to some humans about it. “What do you think about this?” “What do you think about that?” And try some things out over dinner conversations. “I'm thinking about doing this—what do you think?” Then once I did that, I just did the thing that I really didn't want to do, but I guess you absolutely have to do: sit in a seat for multiple weeks and just get that crappy first draft done. That was just me writing, from my voice, in my way of doing things. Every so often I would use an AI to research a particular thing, but I didn't want to slow down the pace too much. I was focused on getting that word count done. Once I had the first draft, I then brought the AI back in. In this case, I was still using OpenAI at this stage, to act more like an editor. To tell me what was weak about the book. At this point I was starting to give it the overall framing. What was weak, what chapters needed to be improved. I then went back, started reworking each of the chapters, and worked chapter by chapter using that AI as a sparring partner. But once again, the AI is not really writing my words for me. It's maybe saying, “This part could be said better. You might want to think about doing it this way,” or “You are missing a really powerful case study or example here,” or at the very end of each chapter, I have actionable next steps, and “You're missing some things here.” So I've gone through that entire process of writing, and now I'm essentially at the second draft. At this point, what I'm doing is using another AI tool—Claude, in this case—to have a different perspective on it. I gave it the work. I mentioned a couple of editors that I really respect and different writers I respect and said, “I'm going to create a virtual beta readers group. Give me feedback on this now.” For someone that's listening to this, and we're recording this in April 2026, here's some good news for you. There are now a bunch of tools out there that use AI swarms, as we call them. You can basically feed it your book and it will create synthetic readers—thousands and thousands of synthetic readers that read your kind of style of book—and it will then give you feedback from these synthetic readers. Essentially, I was just doing an early version of that. So I got the feedback from the synthetic readers, the AI readers, and then reworked a little bit. Some of the stuff I just decided not to do because it didn't align with what I was trying to say in the book. Then the next stage was I had a beta reader group of about thirty human beta readers—my ideal readers. I sent the book to them, they gave me feedback. I then used AI to give me an overview report of all their feedback, and then I was able to go back into reworking the book. That's still really just draft three of the book, not the final book at this stage. But just to give everyone a sense of opening up the process: you could see how the human and machine were working together. Jo: Yes, I love that. I also often say to people who are speakers first that you can, if you have recordings of your talks or if you use your slide decks to record them as MP3s and then just use that transcript as the basis of a draft. Obviously it's not the book or a chapter, but it can actually preserve your voice—your speaking voice—which I think can be really effective for speakers. I like your multi-step process there. And then of course, if you have audience avatars in AI, that can help you design your book marketing. So take this into book marketing and how you're doing that. James: So I still decided to go old school with a human editor—a book editor that someone had recommended to me. I used that human book editor just to go through the book. At that point we're talking about style, some stylistic things that we wanted to do, and they can pick up other things as well. So I've got that book, and then I'm obviously starting to use AI to understand what tags, what kind of copy do I want to have in terms of putting it onto Amazon, putting it onto IngramSpark, and all these other platforms I want to put it out into. I'm using Claude here in particular—and with Claude, you have something called Cowork. It wasn't quite fully happening at that point, but there were early versions of it and Claude Code—to almost start working with and creating a virtual marketing team. I give it the book and then they could start thinking about: what is the marketing strategy for this book? What does the campaign look like? What are the things that we need to do? That was then starting to break it down. We're now three months out or so before the book is due to get released, and I'm starting to deploy that particular campaign. So for example, I'm on a podcast right now, and we try different versions. We have a human going out and reaching out to potential shows for me to be a guest on, but I also have an agent. There's also one going out and finding and researching podcasts and reaching out to those podcast hosts to have me as a potential guest. So they're doing some of the tactical work there at the same time. One mistake I made—and I don't know if you've experienced this as well—if I was to go back, one thing I would do differently is this: I decided to record the audiobook version after the physical book was already committed and ready to go out. Jo: Mm-hmm. James: And I noticed so many small errors or things I would change after having spent two days in a studio recording the voice for the entire book—changes I would have made. This is something other people did ask me: why are you not using ElevenLabs or an AI clone of your voice to read the script? There are some things I feel quite personal about, and my voice is one of those things. As a professional keynote speaker, I decided I wanted to keep that and have it in there. So it's going to be different for everyone which things they decide to offload to AI, which things they decide to give to a human member of their team, and what they decide to keep to themselves. Jo: Yes, I mean, I human-record my nonfiction, but I have an AI voice clone with ElevenLabs for my fiction now. But obviously, for people listening, you can't put an ElevenLabs voice-cloned audiobook on Audible, and a lot of your sales will be on Audible, especially for a book like this. So I think that's also important. I agree with you on doing the audio edit. There's always things you want to change. But as you mentioned, you're self-publishing this, so you can just go in and change your files. James: Yes, and that was the other reason, and this was part of the marketing—now we're moving into the marketing and the business model behind the book. For me, the book doesn't have to be a financial driver in its own sense. The way that I sell books, and usually people like myself—professional speakers—is we bulk sell books to our clients. Let's say I'm speaking at four different events this month. Each has about a thousand people at them. Those organisers will buy, say, a thousand copies of the book. So at the end of that month, you might have sold four thousand copies—not individual copies. Anything that sells on Amazon or in other places is almost like a positioning piece. Obviously you want people to buy the book and learn things from the book, but in terms of the distribution model, it's slightly different because I'm primarily selling through bulk sales. Now, here's a little twist you can do on this, and this is a decision I made even before we released this version of the book. I speak to lots of different industries. There was a speaker and author—I've forgotten his name now, I think he was from Florida—and what he decided to do was to write a slightly different version of his main book every year, but for a different industry. So what this allows him to do is, let's say in my case, I'm doing a version of the SuperCreativity book just for legal professionals because I speak to a lot of law firms and legal groups. I've already started working on a version of the book which is a little bit more attuned to that audience. As a speaker, it allows me to go to all these law firms and legal associations and bar associations and say, “Hey, I've just written the book on creativity and artificial intelligence for the legal industry.” That makes you a very bookable proposition for a client. And then obviously you can sell books from that as well. And that's before we get into the foreign language versions. That's just a model that happens to work pretty well for my part of the industry, but obviously it's going to be very different for other types of authors. Jo: No, I think that's great. For nonfiction authors, as you say, there are different revenue models. Your income, I guess, would be what, eighty, ninety per cent speaking revenue? Or do you have other things as well? James: Yes, primarily it's the keynote speaking, and anything that comes from the back of that. Sometimes it's boardroom advisory work that I do as well. But primarily it's the speaking side. So really the book is just the simplest form to get my ideas out and the most affordable form. Jo: Mm-hmm. James: Because the other thing is, you want as many people getting your ideas as possible, and there is no better, more affordable way of getting someone's ideas out there than in the form of a book. I think it's just the most unbelievable transmitter of knowledge—a book. That's why I love to write the book as well. A lot of my friends say, “Listen, books are old hat. You don't need to do a book any more. You can do these other things, other forms, online courses.” I've done lots of online courses in the past and membership sites and all those things, but there's just something that is great about a book—to be able to summarise your ideas at a particular point in time. It's also a great transmitter of value to other people. And it is affordable. Any book, someone can download a book on Audible or wherever they want—that's just an affordable way of absorbing that content. Jo: Yes. Well, of course we are all fans of books here. I do speak—I don't tend to do keynote speaking. I do more content speaking at conferences. For people listening, keynote speaking is where you tend to get the higher revenue. So if people listening have books already—let's say they have nonfiction books or even fiction books that could be turned somehow into different topics—if people want to get booked for speaking gigs, preferably ones that pay— How would you recommend authors think about moving into speaking if that's something they want to do? James: So obviously it's much easier for nonfiction authors to do that. I mean, I'll give you an example. I was speaking at an event last week in New York for L'Oréal, the hair care and cosmetics company. They had six different speakers. One of them was a speaker on macroeconomics and geopolitics. Another was an expert on communications. Another was an expert on AI. Another was an expert on storytelling. So you have to think: does my topic have value for that type of audience—that corporate audience? An easy way of finding that is if you just go onto any of the speaker bureau websites, type in “speaker bureaus,” look for the speaker bureaus, and then type in your topic area—emotional intelligence or whatever the topic area is—and look at the other speakers. See if there is obviously a number of speakers talking on this area. Importantly, look at how busy they are and look at their fee levels as well. I did an online summit a few years ago called the International Speakers Summit, where I interviewed a hundred and fifty of the world's best professional keynote speakers. I interviewed Sally Hogshead, who's an author and a speaker, and she said to me, “James, you're going out speaking about creativity, but if you just twisted it a little bit and spoke more in terms of innovation rather than creativity, you would earn an extra five thousand dollars per keynote.” So creativity and innovation—an extra five thousand dollars. That's just a simple thing that, as you get to understand the industry, you learn. Then once you do that, it's like any business—you have to treat it like a business, obviously. What makes someone a great storyteller on stages is not the same as what makes a great storyteller on the written word. So depending on where you're at, you might need certain training and skills development. If you are listening to this from America, there are things like the National Speakers Association, the NSA. If you're living in the UK, the Professional Speakers Association. These are great ways just to develop your skill set and learn from other professional speakers. Here's the good news, I didn't know anything about professional speaking until 2017–18, and it was only from having a conversation with someone who said, “Listen, you have some original thoughts. You can get paid to speak about this on stage.” Then I spent the next year really researching and understanding and looking at how to do it and creating a minimum viable product—a speech—that was a very short period of time, a year. Most of the listeners here have gone through that process of writing a book, which takes many, many months. So you have the stamina to do this type of work. You just need to find out where you fit. I thought I was going to be a speaker in marketing. I thought that was going to be my thing. And it turns out that's not what the market wanted from me. They wanted me to talk about creativity and artificial intelligence. So you have to listen to the market, like you have to listen to your readers. Jo: Yes, I think that's really interesting. I was also a member of the PSA here, and I learned in Australia with the NSAA as it was. James: Yes. Jo: And that thing about who you speak to—I mainly speak to author conferences, who, I just want to be frank, don't pay very well, if at all. So exactly what you said there— If you want to be a highly paid speaker, you have to pick the audience who's going to pay, as well as a topic that works with them. It is a very different thing to writing a book, I think. James: It is a different model. This is what was interesting when I interviewed those hundred and fifty professional speakers—the thing that came back loud and clear is there is a model to suit everyone. Jo: Mm. James: So the model that works for me—getting paid high fees to go and travel around the world, speaking on stages to primarily corporate audiences—that is not the only model. There is another model, which is called the “sell from the stage” model, where you maybe don't get paid anything to go and speak on the stage, or very little, but what you're doing is you're selling your consulting, your online course, your books, your other products from the back of the stage. That's another model as well. I have friends who have young families and they are writers and they don't want to schlep on planes like I do. I know one speaker in particular who never leaves his own city. He is a very successful professional speaker. He happens to live in Orlando, Florida, which is one of the busiest cities for conferences. So literally, he's home with his kids every night. He gets to do all this cool stuff he wants. He never has to step on a plane if he doesn't want to. That just shows you the range. I remember I once interviewed a person whose title was a Buddhist monk, French speaker, and author. He figured out he could live very affordably by living in Thailand. So he lives in Thailand for part of the year and he's very into meditation, mindfulness, yoga, and writing. He figured out he only had to give two keynotes per year to pay for his entire lifestyle. That was it. So that gives him a lot of freedom. He does those two corporate keynotes a year and for the rest of the year he's doing his yoga, his meditation, his writing, and surfboarding, whatever he's into as well. So you can see there's a whole range of different ways you can design that life. Jo: Yes, we talk a lot about definition of success and it's great to hear those different examples. So before we finish up, I just want to come back to your journey into the writing side, into books and self-publishing. We all understand, me and the listeners, how hard it is to write a book and also to market a book, but we've got the bug. So we wonder: how much have you got the bug? Do you plan on doing more writing, more books, or do you still want to lean more heavily into speaking? James: Primarily the income for me will still come from speaking. I remember listening to Elizabeth Gilbert once when she talked about her writing. She said she always wanted to have other things, so she never had to push onto her writing that it had to be the income stream for her. If it was successful, great, that's fantastic. So I have a little bit of a similar view to that. In terms of my own writing, I've got about five different nonfiction book ideas I'm now looking at. Some of them relate to speeches that I already do. Some don't. I'm looking at different versions of the SuperCreativity book, so there'll be other versions coming out—different industries, different languages. That gives you a few years of work. The other side that I want to develop is the fiction writing side. I'm already starting to work on a fiction book at the moment—a little bit like this idea of one for them, one for me. Jo: Mm-hmm. James: So one for them is for the corporate audience, that world that I live in, and the other one is for me, for my own creativity. My hope—and I don't know, maybe we need to speak in a year's time when I've written and published it—is that by doing the fiction side, it will make me a better storyteller on stages as well for my corporate audience. It will help me understand story arcs, slightly different ways of expressing stories, building emotion, building the anti-hero characters within a book, for example. So I'm hoping that they both feed off each other. But we will see. Jo: Yes, we will. All the best with that. So where can people find you and your books and everything you do online? James: The easiest place to go is JamesTaylor.me, and you can find the book, which is called SuperCreativity, there. Or just go to wherever you buy your books—your local independent bookstore—and get a copy of SuperCreativity. The audiobook may already be out by the time you're listening to this as well. If you want to learn a little bit more, we also have a podcast called the SuperCreativity Podcast, where I interview lots of wonderful guests talking about this area of super creativity. Jo: Well, thanks so much for your time, James. That was brilliant. James: Thank you, Joanna. Thanks for having me as a guest on the show.The post SuperCreativity And KeyNote Speaking With A Non-Fiction Book With James Taylor first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, former KWL director Mark Lefebvre discussed estate planning for authors with best-selling author M.L. Buchman and addressed questions around author legacies! In this episode of the KWL podcast, former Kobo Writing LIfe director Mark Lefebvre interviews best-selling author M.L. Buchman ("Matt") about his non-fiction title specifically targeted for writers and other creators, Estate Planning for Authors: Your Final Letter (and why you need to write it now), a step by step guide on how authors can make sure their legacy remains profitable for decades for their heirs after they are gone. Mark also reiterates the importance of thinking about the future and about the long term and reminds authors the importance of putting a plan in place to ensure that their heirs are equipped to properly manage their IP when they are no longer around, and much more.

Are you tired of the hustle-harder approach to book marketing? What if a quieter, more creative strategy could work just as well — and feel a whole lot better? How can special editions, physical letters, and library outreach bring readers to your books without the daily grind of ads and social media? Sara Rosett shares her low-key approach to marketing, direct sales, and the creative business of being an indie author. In the intro, dealing with uncertainty, and Becca Syme's Quit books; The Successful Author Mindset; Building resilience and the creative lies that writers tell themselves [Wish I'd Known Then]; On Writing – Stephen King; Big Magic – Elizabeth Gilbert; This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Sara Rosett is the USA Today bestselling author of over 30 books across 1920s mysteries, cosy mysteries, and travel mysteries, as well as nonfiction for authors. She's also the co-host of the fantastic Wish I'd Known Then podcast. In this episode: Why low-key, personality-driven marketing can be more sustainable than aggressive advertising How to pitch your books to libraries using a simple email strategy The pros and cons of special editions, physical letters, and Kickstarter campaigns Shifting from retailer-first releases to direct sales through a Shopify store Co-writing nonfiction and the power of series bundles for reader discovery Drawing creative inspiration from other industries and international storytelling trends You can find Sara at SaraRosett.com and at WishIdKnownForWriters.com Transcript of the interview Jo: Sara Rosett is the USA Today bestselling author of over 30 books across 1920s mysteries, cosy mysteries, and travel mysteries, as well as nonfiction for authors. She's also the co-host of the fantastic Wish I'd Known Then podcast. Welcome back to the show, Sara. Sara: Hi, Jo. Thanks for having me. It's great to be back. Jo: It is great to have you back. You were last on the show five years ago, around February 2021, and we talked about writing a series — and you have a great book on that. But first up, give us an update. What does your author business look like right now, and what are you up to with your writing? How Sara's author business has evolved Sara: Well, it's changed a lot. I sat down to think about this and I thought, yes, I have got into direct sales. I've done Kickstarters. I have a Shopify store now. I've really shifted from releasing first on the retailers. I don't really do that anymore. I've done some special editions, some physical things — I'm sure we'll talk about those later. Still doing the podcast with Jamie, the Wish I'd Known Then podcast, we're still doing that. I also have a Mystery Books podcast, which is an episodic podcast that comes out in seasons. I do a short season, about one a year, so I keep doing that. Writing some nonfiction. I did the trope book with Jennifer Hilt for mystery and thriller. And writing-wise, I've created a spinoff, a short spinoff in the 1920s series. I'm still loving the 1920s timeline. But I've slowed down a little bit on the releases. Busy, but good. Jo: Busy, but good. All right, we're going to get into all of those things. Although I must say I had forgotten about your Mystery Books podcast and going to seasonal. I also had my second podcast, Books and Travel, which is now on a kind of hiatus, but going to a seasonal approach is actually really interesting. Do you find that listeners come back to that podcast? The power of a seasonal podcast Sara: Yes, and it surprises me because I've always thought you have to be weekly with a podcast to gain any traction at all, which I think is the best way to do it. You can build an audience quickly then, but I just knew I couldn't sustain that. So when I set out, I started with maybe seven to ten episodes and I did them each year — each year has had a season — and I do five to ten episodes. Readers find it, and I have highlighted specific books. I think maybe they're searching for a podcast about the Thursday Murder Club or something like that. They find it that way, and I get downloads, just steady downloads throughout the year, and I don't do much. I do some Pinterest pins for that, and that's about all I do. This is one of those things — it's the kind of low-key marketing that's low threshold, but it does work. I think if your readers are looking for stuff to listen to about the topic you write about, it could be a good way to do some low-cost, long-tail marketing. I love it. I keep doing it because I love it. Jo: That's great. Low-key marketing that fits your personality Jo: As you mentioned, I really wanted to talk to you about this low-key, non-hype marketing. We've met in person a number of times, and I think we're quite similar — we're quiet, reserved. We are quite low key. I just put content out, and yes, I do some paid ads or whatever, but I just don't find the hype marketing something I want to do. I like the attraction marketing, and I feel like I do intuitive marketing. So how does your low-key marketing fit with your personality? Sara: Well, I did try some of the more promotional marketing. I tried to have a street team back when I heard authors talking about that. I thought, oh, I'll do a Street Team, and that doesn't really match with my readers. My genre — that's just not a thing that happens a lot there. So I backed off of that, and I've tried ads. Not really interested in those. I'm not really good at them, and I don't really want to get good at them. So I've searched for ways that I can find readers that don't rely on ads. I've really focused on my newsletter, and I have two of those. I have a main one that goes out to my readers who sign up in the back of the book. And then I have a New Release in Historical Mysteries newsletter that goes out about twice a month most of the time. That's just curation. I'm saying, hey, these are the new books that are out. I feel like those are easy to do. They fit with my personality, which is like, here, let me give you some information about what's going on in this genre. I do newsletters, the promo sites, the smaller promotional paid ads — I do those occasionally. I have a rotation that I go through, and I try to get a BookBub. If I can, that's great. I've just done things that are leaning into what I feel comfortable doing. Pitching books to libraries Sara: A lot of it is finding small sites where I haven't run an ad. Let me see if there's anybody who wants to sign up or get a free book through me here. I've done some BookFunnel marketing, where you can join the group promos. I like those. And I've reached out to libraries because I feel like my books appeal to libraries. They like the 1920s historicals. It's an easy way to reach people — it's attractive to libraries. So I had a list of libraries in my state, and I have an assistant who helps me out. She emailed down the list. She picked a few every week and messaged them and said, hey, this is a local author. She lives in this state. Here are some books you might enjoy from her. And I have, because of you, large print — I got into that when you started talking about large print a couple of years ago. So I have large print case laminate books that libraries like. I just do things like that, things that are not the norm. Hardly anybody is talking about marketing to libraries. But I try to do that. Sometimes I'll just think of something. I was at the library and I thought, wow, look at all these hardcover case laminate books they have in this large print section. Maybe I should try that. And then I search out and try to figure out if I can do it. Jo: And just for people who don't know, case laminate is a hardback. Sara: Yes. Jo: That's really interesting. You mentioned the libraries and the list. Was that a list you were able to buy? I remember years ago I had someone on the show who was doing that kind of thing. Or was it that your assistant had to go through and find all the libraries, find an email address, that kind of thing? Sara: I think I found it through Sisters in Crime, which is a mystery writers' organisation, and I think they had a contact list — you could get libraries and bookstores in your area. I think I started with that and then just research. And I'm sure now with AI, you could put in where you are and say, in a radius of 250 miles, what is near me? And you could probably get a great list. Jo: Absolutely. And when the assistant is emailing, is it just information about you and then saying, would you like to buy? Because you have a big backlist, and we don't want to be sending loads of expensive hardbacks to libraries unless they're actually going to buy. What's the process to actually sell to them? The library email approach Sara: I wrote up an email and introduced myself. I leaned into the “I'm local — I live in the same city or state that you're in.” Then I described my most popular series and said the first book is this. I put a link to a PDF that they can go look at. I think it's on my website, and they can go see the books. They can print that out, of course, and it has the ISBNs. I make sure they know they can order them from Ingram, and that's all I do. Then when I had a new release, we switched it up and put that at the top. But I have all the books in the series so they know it's a series. Jo: That's fantastic. I love that. Set-and-forget promotional marketing Jo: A lot of what you were talking about was newsletter, email marketing, some ads, but nothing aggressive — as in you're not monitoring it every single day. The email pushes, like a BookBub or free books, bargain books — you can book it and then it's almost set and forget, isn't it? You don't have to log in every day to check the results. Is that what you mean? Sara: Yes. And I like those because they are set and forget. You just have to remember to drop the price and then reset it on Amazon, and then they send it out to their list and hopefully you get some traffic from that. I like that much better than Facebook ads, because with ads I feel like you have to go in and monitor the comments and check on how they're doing. It's a more full-time type job. If you're doing a lot of ads, it's a couple of hours — for me anyway, because I'm not very savvy with it and I'm not as experienced. So it would take a long time to increase my knowledge there. Jo: To be fair, both of us have had many years when we could have become experts, but the fact is it doesn't suit our personalities. I am now working with Claude Code a bit more to do Amazon ads, but even then we go in once a week and Claude does a few things and then we log out again. I'm not doing this daily stuff, and I may eventually get back into doing it for Meta. But in terms of what I mean by low-key marketing — it's lower stress when you don't have to do stuff every day. And I guess what you're doing with the Mystery Books podcast, with the library pitches, with the batching — is that what you're doing? Putting aside time for marketing occasionally? Sara: Yes. And that's what I do. I'll think, oh, I haven't checked Kobo promos, so let me go check that, because I do use those too. I'm wide, so I'm trying to find things that bring my books to readers everywhere. I use the Kobo promos, I use Kobo Plus, I use Draft2Digital to get digital books into libraries. I'm always running — if they have a library sale anywhere, I sign up for it and I just do these occasional things. It's not every day, and I like doing things in phases. I like doing a special edition and working on that and then being done with that and putting that away and going back to writing or whatever. I don't mind doing promo for a little bit, but then I don't want to do it every day. A project-based approach to the author business Jo: We are similar in so many ways. I also have this project approach to life and business. If I'm writing a first draft of a new book, pretty much everything else goes out the window. Sara: Yes. Jo: Exactly. I just don't have the bandwidth. I'm not in that head space. And then, as we record this, I've got a Kickstarter coming up for Bones of the Deep and yesterday I did the book trailer, and I'll do the push for the Kickstarter and then I'm just going to stop. Sara: Well, the positive way to look at that is it's focus, right? We can focus for two weeks or a month or whatever — two months doing a Kickstarter or whatever — and then we're done with it, and then we move on. Jo: That just seems more sustainable to me. I didn't like doing everything every day or every single week. Sara: Me either. I like switching it up, and I do enjoy the different phases of writing. I like the research and then I like doing the — well, I don't like the drafting that much, but once I get a draft done, I like the editing. And then when it comes time to promote it or do a special edition or whatever, I enjoy that part. Finding whatever I'm going to use for the interior photos and stuff — just things like that. I enjoy each phase and I like switching it out. Jo: I think that's really good. Some people think this writer's life is you write new words every single day and you manage your ads every single day. That seems to be what some people do, but that's certainly not us, is it? Sara: No. And that's great if you want to do that. I just don't want to. And I think we've come to the point now where each person can do this as they want. Hopefully people don't feel the pressure to meet these self-imposed deadlines or parameters that don't exist. There's no rules for writing or publishing. You can do whatever you want. Social media — or not Jo: Let's just mention social media then. What are you doing for that? Sara: Not much! Jo: Nor me! Sara: I'm dabbling in Pinterest because I think that could have the longer tail. I do a little Instagram, but that is about it. And I really considered just leaving it altogether. I'm never on Facebook. We were talking earlier about saying no, and I don't want to join any more Facebook groups. I don't care what information they have. I figure I'll hear about it on a podcast if it's great. I think social media has changed so much. In the beginning, it was great — you could find readers. Now it's just much harder to connect with readers there. I want to have a presence so that if people go look for me, they'll find my books and hopefully find a link to download a free book and read it or an audiobook and listen to it. Then they can get on my newsletter and connect with me there. That's my philosophy. Jo: I think so too. I am on Instagram @jfpennauthor in that I do post pictures there, and even very recently I've discovered how to do a reel, which is just hilarious — I'm only about seven years late. But I don't check my DMs, so if anyone messaged me on Instagram or Facebook, I'm just not getting them. Sara: I know. And I feel like there's so many places people can connect with you. I put up a post on Facebook and said, I'm not going to be here much anymore. If you're looking for me, you can find me on Instagram maybe, or sign up for my newsletter to really stay in touch. Jo: I think that's what we have to do. But our idea of this project-based approach to the author life and the author business doesn't suit social media, because the people who are really good on social media are on it multiple times a day, creating content multiple times a day. It just suits some people and not others. Sara: I do things and I take pictures and think, oh, I'll put this on Instagram. And then I don't ever do it. One time we went on a road trip and I took a bunch of paperbacks and dropped them off in the free little libraries. I took a picture at each one and I never posted those ever. I ran across them years later and thought, oh yeah, I did it but I didn't post it on social media. That's just not my thing. Special editions and physical design Jo: Although you did just say that you like doing the art and the photos, and you've done some beautiful special editions. You've done letters, you do a lot of physical design for your books. So talk about that — why you're doing that, why it's fun, and the pros and cons, because it can be a time suck and a money suck. Sara: Yeah. I think you have to figure out where your gauge is for that, because you can go all in and do everything for the special editions. I've come to the conclusion I'm going to survey my readers before I do another one and say, what do you really like about them? Because I do mine and release them on my Shopify store first — is it just that you're getting it first, or do you like all the bells and whistles? I enjoy doing the endpages and the ribbon, and I've done character art for them. But since my books are set in the 1920s, there's a lot of photos from that time period that are available. In Deposit Photos, you can go in and search for those. The last two books I did, I used photos that I thought captured what the characters would look like. That was a lot of fun to find and just include photos instead of character art. And it was a lot faster than waiting for character art too. The pros are that it's fun and you get to do things you don't normally get to do — finding beautiful illustrations for the endpages, doing the sprayed edges, just making it really special. Storytelling through letters Sara: I enjoy doing things that you can't do on Amazon. You just can't do letters on Amazon. With both Kickstarters, you could get three physical letters in the mail. They were a story told through letters, and they had art. The first one was black and white, and then the second set was colour. Since then, I've done colour, and it's a challenge to write those because it's a totally different type of writing. It's a 1,000 to 1,500 word little snippet, and where you end is important so that readers will be looking for the next one. Including art — whether it was a map, illustrations of what the view looks like, what the house looks like. Not that I illustrated it — I had somebody else help me do that. It's fun to think about how stories can be told in different ways. I love novels, but 70,000 words is a lot of words. That's a big project. Sometimes it's nicer to have a shorter project. The letters were shorter and a shorter time investment. I enjoyed them for that. For the cons — it's just a longer ramp up to get it going. If you want to do a special edition or letters or book boxes or anything like that, just estimate how much time you think you need and then multiply by three or five, because it's going to take so much longer than you think. Would you agree with that, with your special editions? Jo: Yeah. Although I think now I've got a process for it. Although, I did my book trailer for Bones of the Deep yesterday, and it reminded me — the book trailer is 30 seconds, and it took me nearly ten hours! Sara: I do believe that though. I completely believe it. Jo: Because I'm a bit of a control freak. I love working with Midjourney. I say I think I'm a control freak — of course I am. We all are as indie authors. But I'm a very visual author, and you sound like you are as well. I see the book, and if I'm generating pictures of the characters or the ship or what happens in the storm or whatever, then it needs to look like what's in my head. So I end up generating and generating, and then I did music and then — yeah, it's very creative, but it takes a heck of a long time. From Kickstarter to Shopify store Jo: Coming back to your letters and your Kickstarters — I did go check. It's been a while since you've done those. Have you changed to using your Shopify store, and will you do another Kickstarter? Sara: I may do another Kickstarter. I do feel like I found new readers on Kickstarter. That's a pro definitely — people will see your work that maybe would never see it on Amazon. It's a much smaller pool to stand out in. Whereas on Amazon there are thousands and millions of books, on Kickstarter there might be five historical mysteries or two at that moment. So it's easier to stand out. I'll probably do another Kickstarter, but to me it was difficult with the prep that went into it. Then the launch, and the launch kind of stressed me out. I know we talked to you on our podcast before your first Kickstarter and you were a little stressed, so I'm not as stressed as I would be with the first one. But it is a lot to prepare, and I do feel some pressure that I want this one to do well. And then the fulfilment — I like to do things in phases, so I felt like it was hard for me to move on to anything else while I was waiting for the books to arrive, because I didn't feel done with that until I had sent out the books. It just seemed like it took quite a bit of time. So with my next release, I thought, I'm going to launch this on my Shopify store and see how it does. I still did the special edition and I still did a lot of the things I learned to do with Kickstarter, like emailing my list a little more often and highlighting these special things. And coordinating with a couple of other authors in my genre to say, hey, I have a book out and it's a special edition — you might be interested. And then share their stuff when their book comes out. The first one I did, I had the book sent to me. I signed them, packed them, and sent them out. But the second one, I said, to save time and money, we were just going to do a digital signature. I had them shipped directly from Book Vault to the reader, and that just helped simplify things so much. Launching on my store, I didn't see quite as many sales or bring in quite as much money as I did on Kickstarter, but it took a lot less time. I feel that was a good trade-off. It simplified the time it took to do it, so I was able to get back to writing more quickly. The second one I launched on my store as well. I've done the spinoff series on my store — it's a three-book series — and I'll probably do the third book on my store too. Then maybe when I go back to my original 1920s series, which is the one that does the best and is my most popular, I may go back to Kickstarter with that one. I think it's nice to have the choice to launch on my store or Kickstarter. I can choose — do I have enough time to do it the way I want to on Kickstarter? Scarcity, direct sales, and training readers Jo: I feel like launching on my store, there's less of a time pressure. We don't really have scarcity in our business, and the only way to make it scarce is to have a limited-time offer. Which to me, Kickstarter by its very nature is a limited-time offer. Obviously it's easier for me because I'm near BookVault, so I go up there and physically sign the books, and I like doing that occasionally. But I hear you with the direct store, and I also presume it trains people to buy from your store. So how has your revenue shifted from the big stores like Amazon, Kobo, to Shopify, Kickstarter, direct sales? Sara: It's shifted a lot. I do the Shopify store just like I do everything else — in phases. I'm like, hey, I have a new release. Go buy it at my store. And I have a lot of sales. I also launched a third set of letters last year around October, leading into November. I said, you can get this series of letters — two a month all year in 2026. Go to my store, sign up for it, buy it there. They'll be launching in December. I push it, I talk about it. I do a podcast about the letters or the special edition on Mystery Books podcast. I ran a couple of ads, got the word out, saw some sales, got everything done, and then it just kind of tapers off. What I need to do is continue to market it, especially to my list — hey, did you know I've got these bundles? Did you know you can get bundles of paperbacks or audiobooks over here from me at a discount? I need to work that into my newsletter strategy. It's kind of like I use it in phases. I still have books on all the retailers and still promote those and link to them. But that's not my focus now. If I'm going to send traffic anywhere, I'm going to send it to my store. My mindset is more on direct sales and the special things I can do — the special editions, the unique things they can only get from me. I'll still do a BookBub if I can get one, and push that to the retailers. The smaller newsletter sites — I use those to reach readers there. But my focus is definitely on the special editions and doing things on my store that you can't get anywhere else. Beyond ebook, audiobook, and paperback Jo: A lot of people, new authors particularly, are thinking about ebook, audiobook, paperback. And all of those you can get anywhere — for both our books, you can get them in those formats anywhere. And large print as well. I have large print paperback, and I actually remember, it was probably five years ago when you were here and you mentioned large print hardback. And I was like, oh yeah, I should do that. Of course, I never did. You can't do everything. Sara: You can't do everything. Jo: You can't. But I think you probably can do a large print hardback on Amazon now with KDP Print — you can do hardback — but none of them are as good quality as the printing we get elsewhere. Also, as you say, all those special things — you actually can't sell them on Amazon. People can sell them secondhand or whatever, but you just can't do that. So I think that's the creative fun of having your own store or doing Kickstarters or selling direct — just all the other fun things that satisfy us creatively too. Because it's not all about the readers, is it? Sara: Right, because we want to be enjoying what we're doing. We don't want it to be a slog. Jo: What's the fun in that?! How long Sara has been an indie author Jo: Just remind us how long you've been doing this now. Sara: My first book came out in 2006. It was traditionally published, and I had a series of ten books with a traditional publisher. Then as that one was getting near the end, I was experimenting with indie — was a hybrid for a while. Then I went all indie pretty much. Jo: In what year? Sara: That was probably — I think my first indie book came out in 2012. So for a while I was trying to do indie and a traditionally published book, and that was very — I felt like I was torn in all kinds of different directions. I thought it was going to be so much simpler just to do this all myself. Maybe not, but — Jo: Pros and cons, as we said. Co-writing the Mystery and Thriller Trope Thesaurus Jo: One of the things you've done recently is co-written a Mystery and Thriller Trope Thesaurus with Jennifer Hilt, who's been on this show as well as your show. Tell us about co-writing, because I don't think you've done much co-writing. Sara: No, I hadn't. That was the first co-written book I'd ever done. And it was a great experience. Jennifer Hilt made it so easy. She has several books in this Trope Thesaurus series, so she had a format and we just used her format. We took the tropes and divided them up. She took half and I took half, and we went off and wrote on our own and came back together and then we would trade. It was really easy. I don't know that this is the way co-writing usually goes, but we did have a contract and we started out with all the normal things — a plan and a contract. We had to decide who was going to coordinate everything for the cover and the copy editing and all that. When we got done, we used Draft2Digital and did the payment splitting, which made that part easy. It's been a great experience, and I think it's just because Jennifer has done this before and she's really easy to work with. I highly recommend co-writing if you can find somebody like Jennifer who's already done it and can take you through the system. Jo: I think that's the point — if you have someone like Jennifer who has a layout, it's a bit like the For Dummies series. I had an opportunity to do something with them at one point, and it's so formulaic in terms of doing it, and then you're filling it in. Clearly Jennifer's managing that really well. The co-writing I've done with various people has been pros and cons, but it's not been in an established series. I love that you say that, but just to warn people — that might not be your experience. Sara: Yes. And I think it's so much about personality and how you work together, how you each write, and your deadlines. If you try to set a really close deadline — we pushed our deadline out. We had planned to do a Kickstarter with the launch of the trope book, and then she ended up moving and I had a bunch of stuff going on. We were like, you know what, that's fine. We won't do a Kickstarter. And it was okay. You just have to figure out how it's going to go. And if you have someone that's flexible when you need to be flexible, that's so important. Jo: Adjusting is the reality of life, isn't it? And I feel like the Trope Thesaurus — it's not going to necessarily have a spike sale and then disappear. It is an evergreen book, right? Sara: Yes. People will find it when they find the series. It's not something that has to be pushed during a certain time period and then we're done. It's a long-term, evergreen type book. The role of series and bundles Jo: Talking of series, you've obviously got multiple series. People should definitely go look — you've got great branding and your series are so clear. What part do series and bundles play in marketing in general, and in your direct sales? Sara: I like to bundle them for my direct store because I figure I need something special about my store — a reason for people to go there. They can get the books on Amazon and Audible and Spotify and all these places, so why would they go to my store? I've really leaned into bundles for the store, so they can get a three-book audiobook bundle or the whole series in pretty much all my series. They can do the paperback bundling. I've done a paperback starter series bundle where they can get each book one in my first three series bundled together through Book Vault. I thought I really need to do that with the audiobooks. That's on my list — to create a starter audiobook bundle. Bundles do well on Kobo. They draw readers in over there. And for the rare times I can get a BookBub, I think bundles seem to appeal to BookBub. If I'm going to pitch something, it seems like they like bundles. Readers like them too. Part of it is the convenience. You've got the whole series together and you can just read one after another. You don't have to go find it and figure out what order they're in. Jo: They do. And I love offering bundles in the Kickstarter as add-ons and on my Shopify stores as well. Because I'm always surprised — somebody's just found me and then they order the 13 ARKANE thriller paperback bundle, and I'm like, okay, wow. That just feels like a win. Sara: Yes. I love to see those come in and you think, oh, I wonder how they found me. Why they would dive in with the seven-book series. That's fantastic. Jo: It is interesting. With the paperbacks and the shipping, you drop some money for a complete print series. And then obviously it's usually a bit less on things like audio and ebook bundles, but it's still a real commitment. So yeah, everybody, we love bundles. Sara: We do. What Sara is excited about next Jo: I wanted to come back to the podcast, Wish I'd Known Then, which is brilliant. I often refer to it on this show. Hopefully we share quite a few listeners, and you and Jamie talk about industry changes, personal things. Given all the stuff that's going on, what are you excited about? What are you experimenting with? What changes are you seeing that you're enjoying? Sara: We appreciate the shout-out. Every time you give us a shout-out — and I do think we share a readership. I think you are our most frequently mentioned other podcast. We are always referring to you on Wish I'd Known Then. What I'm looking forward to is — I like seeing what other businesses or industries are doing and seeing if I can apply that to writing and books. That's how I came up with the letter idea. I saw some people doing that. I found out later there were some mystery-related mystery letter subscriptions, but I didn't know about them and they weren't well known. I thought, oh, I could try that. So I'm looking forward to doing more creative things that we haven't had the opportunity to do, but now we are going to have the tech and the fulfilment to do. Merch could be fun. I haven't ever delved into that. Translations — I didn't even mention translations earlier. I've done a couple of languages in my historical series, and I think it's really interesting the options we have now in translation. The books could go into so many more languages, so much easier. So I'm looking into that. Just reaching out and trying some of these new things that are on the horizon. You're much more futurist than I am. I'm much more about looking back at the past and going, oh, that was cool. Maybe we can do something similar, but different now. Finding creative inspiration from other industries Jo: That's interesting. How are you finding out that information about what other industries are doing? Because the curation of the information stream is hard for all of us. Sara: I don't know. I seem to run across things. I'm always reading and browsing online and seeing what people are talking about. I did see a post years ago about a company that was doing special edges — limited-edition special edges. When I saw that, I thought, oh, I wonder if I could do that. And I hand-stamped snowflakes on a Christmas book. Jo: Oh, I remember that. I actually bought a stamp. I got a (skull) stamp made. Sara: Oh, awesome. Jo: I never used it! Sara: Well, it's a lot of work. It takes time. But they're very special. Each one is unique, just like a snowflake. Each book has all these different types of snowflakes and ink colours on it. I'll see something and think, oh, I wonder if I could do that. And then I'm always consuming really quirky media. I'm into Asian dramas — Korean dramas, Japanese dramas — and I'm seeing trends over there for storytelling. The vertical dramas they're putting out, super short. I just wonder what that's going to turn into in the future. I'm not a video person, but in the future I think there could be short little videos that we could make of our books. That would be just crazy. I don't know that I would have the skills to do that, but we might be able to hire somebody to do that for us. Korean dramas and new storytelling trends Jo: There are lots of AI apps that are already helping with that. I do love making book trailers. And I have also thought about my short stories particularly — turning them into short videos. I've written a few screenplays, so I'm also thinking about that kind of visual-sized content. I also watch a lot of Korean shows. Sara: Oh, do you? Jo: I love Korean shows. Sara: Oh, we have to talk later. Jo: They're very good. I also like the Korean sports stuff and the cooking stuff, and they're just so good at hooking you in. Sara: Yes, they are. Jo: They are so good. Sara: They're really good at blending genres. And I've noticed with their storytelling, they're doing a lot of these stories they call isekai stories, where the main character falls into a story. I heard somebody talking about it, saying they think that's popular because we're so familiar with media entertainment — we kind of know where the story's going. So that's a new way. If your character falls into a fictional mystery and knows who the bad guy is and is trying to prevent a death or something, that's a completely different story than just a straight mystery. Jo: That's interesting. In a way, the LitRPG genre where the character goes into a game, or the character is in a game — I suppose it's got some relationship to that. But I think K-Pop Demon Hunters is like the most successful film and music and all of this kind of thing. It's clearly coming to more Western audiences. Sara: Yes. It's becoming much more mainstream than it used to be, I think. Jo: That's really interesting given that you're mainly a historical author. Are we going to get 1920s Korea? Sara: Oh, maybe. That's an interesting time period. Maybe my character needs to travel there. Jo: You have a travel series, don't you? Sara: Yes. I have a modern, cosy kind of travel series, and then in my 1920s series, it takes place mostly in England, but I have a spinoff with a character who's gone to Egypt, and I have three books set in Egypt. Jo: Well, you never know. Sara: I know. Maybe they need to travel. Jo: I love it. Okay, where can people find you and your books and your podcasts online? Sara: Thanks for having me. This has been so much fun. You can find me at SaraRosett.com. My store is SaraRosettBooks.com. You can find the podcast with Jamie and me, Wish I'd Known Then — it's everywhere, Apple, Spotify. We're even on Substack now. Yeah, that's where everything is. Jo: Brilliant. Well, thanks so much for your time, Sara. That was great. Sara: Thank you.The post Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were so excited to speak with USA Today best-selling romance author Nana Malone about her writing journey, her pivot to self-publishing, advice on building up your career as an author, and much more! In this episode, Stephanie and Marina interview USA Today best-selling author Nana Malone. Nana talks to us about her writing journey and how adapting and changing her marketing and writing process has allowed her to continue self-publishing for close to a decade. Nana also talks about how the royal wedding between Meghan and Harry affected her Royals Undercover series and why she loves writing romance. Visit Nana's website and check out her books on Kobo to learn more.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were joined by Maggie Marr, an author who has also been an entertainment attorney, producer, and more, to talk about all things related to adapting novels to screens. Maggie Marr has been an entertainment attorney, a producer, an entertainment agent, and is a USA Today bestselling author. She joins us on the podcast this week to discuss her journey from the courtroom to the bestseller list, what it takes to make the jump from author to screenwriter, and she gives some excellent advice to anyone looking to adapt their work for the silver screen. Visit Maggie's website to learn more.

How do you build a creative life that spans music, writing, film, and spiritual practice? Alicia Jo Rabins talks about weaving multiple creative strands into a sustainable career and why the best advice for any creator might simply be: just make the thing. In the intro, backlist promotion strategy [Written Word Media]; Successful author business [Novel Marketing Podcast]; Alliance of Independent Authors Indie Author Bookstore; Bones of the Deep – J.F. Penn This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Alicia Jo Rabins is an award-winning writer, musician, performer, as well as a Torah teacher and ritualist. She's the creator of Girls In Trouble, a feminist indie-folk song cycle about biblical women, and the award-winning film, A Kaddish for Bernie Madoff. Her latest book is a memoir, When We Are Born We Forget Everything. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Building a sustainable multi-disciplinary creative career through teaching, performance, grants, and donations Trusting instinct in the early generative stages of creativity and separating generation from editing Adapting and reimagining religious and cultural source material through music, writing, and performance The challenges of transitioning from poetry to long-form prose memoir, including choosing a lens for your story Making an independent film on a shoestring budget without waiting for Hollywood's permission Finding your creative voice and building confidence by leaning into vulnerability and returning to the practice of making You can find Alicia at AliciaJo.com. Transcript of the interview with Alicia Jo Rabins Joanna: Alicia Jo Rabins is an award-winning writer, musician, performer, as well as a Torah teacher and ritualist. She's the creator of Girls In Trouble, a feminist indie-folk song cycle about biblical women, and the award-winning film, A Kaddish for Bernie Madoff. Her latest book is a memoir, When We Are Born We Forget Everything. So welcome to the show, Alicia. Alicia: Thank you so much. I'm delighted to be here. Joanna: There is so much we could talk about. But first up— Tell us a bit more about you and how you've woven so many strands of creativity into your life and career. Alicia: Yes, well, I am a maximalist. What happened in terms of my early life is that I started writing on my own, just extremely young. I'm one of those people who always loved writing, always processed the world and managed my emotions and came to understand myself through writing. So from a very young age, I felt really committed to writing. Then I had the good fortune that my mother saw a talk show about the Suzuki method of learning violin—when you start really young and learn by ear, which is modelled after language learning. It's so much less intellectual and much more instinctual, learning by copying. She was like, that looks like a cool thing. I was three years old at the time and she found out that there was a little local branch of our music conservatory that had a Suzuki violin programme. So when I was three and a half, getting close to four, she took me down and I started playing an extremely tiny violin. Joanna: Oh, cute! Alicia: Yes, and because it was part of this conservatory that was downtown, and we were just starting at the suburban branch where we lived, there was this path that I was able to follow. As I got more and more interested in violin, I could continue basically up through the conservatory level during high school. So I had a really fantastic music education without any pressure, without any expectations or professional goals. I just kept taking these classes and one thing led to another. I grew up being very immersed in both creative writing and music, and I think just having the gift of those two parts of my brain trained and stimulated and delighted so young really changed my brain in some ways. I'll always see the world through this creative lens, which I think I'm also just set up to do personally. Then the last step of my multi-practice career is that in college I got very interested in Jewish spirituality. I'm Jewish, but I didn't grow up very religious. I didn't grow up in a Jewish community really. So I knew some basics, but not a ton. In college I started to study it and also informally learned from other people I met. I ended up going on a pretty intense spiritual quest, going to Jerusalem and immersing myself after college for two years in traditional Jewish study and practice. So that became the third strand of the braid that had already been started with music and writing. Torah study, spiritual study, and teaching became the third, and they all interweave. The last thing I'll say is that because I work in both words and music, and naturally performance because of music, it began to branch a little bit into plays, theatre, and film, just because that's where the intersection of words, performance, and music is. So that's really what brought me into that, as opposed to any specific desire to work in film. It all happened very organically. Joanna: I love this. This is so cool. We are going to circle back to a lot of this, but I have to ask you— What about work for money at any point? How did this turn into more than just hobbies and lifestyle? Alicia: Yes, absolutely. Well, I'm very fortunate that I did not graduate college with loans because my parents were able to pay for college. That was a big privilege that I just want to name, because in the States that's often not the case. So that allowed me to need to support myself, but not also pay loans, which was a real gift. What happened was I went straight from college to that school in Jerusalem, and there I was on loans and scholarship, so I didn't have to worry yet about supporting myself. Then when I came back to the States, I actually found on Craigslist a job teaching remedial Hebrew. It was essentially teaching kids at a Jewish elementary school who either had learning differences or had just entered the school late and needed to be in a different Hebrew class than the other kids in their grade. That was my first experience of really teaching, and I just absolutely fell in love with it. Although in the end, my passion is much more for teaching the text and rituals and the wrestling with the concepts, as opposed to teaching language. So all these years, while doing performance and writing and all these things, I have been teaching Jewish studies. That has essentially supported me, I would say, between 50 and 70 per cent. Then the rest has been paid gigs as a musician, whether as a front person leading a project or as what we call a sideman, playing in someone else's band. Sometimes doing theatre performances, sometimes teaching workshops. That's how I've cobbled it together. I have not had a full-time job all these years and I have supported myself through both earned income and also grants and donations. I've really tried to cultivate a little bit of a donor base, and I took some workshops early on about how to welcome donations. So I definitely try to always welcome that as well. Joanna: That is so interesting that you took a workshop on how to welcome donations. Way back in, I think 2013, I said on this show, I just don't know if I can accept people giving to support the show. Then someone on the podcast challenged me and said, but people want to support creatives. That's when I started Patreon in 2014. It was when The Art of Asking by Amanda Palmer came out and— It was this realisation that people do want to support people. So I love that you said that. Alicia: It's not easy. It's still not easy for me, and I have to grit my teeth every time I even put in my end-of-year newsletter. I just say, just a reminder that part of what makes this possible is your generous donations, and I'm so grateful to you. It's not easy. I think some people enjoy fundraising. I certainly don't instinctively enjoy it, but I have learned to think of it exactly the way that you're saying. I mean, I love donating to support other people's projects. Sometimes it's the highlight of my day. If I'm having a bad day and someone asks for help, either to feed a family or to complete a creative project, I just feel like, okay, at least I can give $36 or $25 and feel like I did something positive in the last hour, even if my project is going terribly and I'm in a fight with my kid or something. So I have to keep in mind that it is actually a privilege to give as well as a privilege to receive. Joanna: Absolutely. So let's get back into your various creative projects. The first thing I wanted to ask you, because you do have so many different formats and forms of your creativity—how do you know when an idea that comes to you should be a song, or something you want to do as a performance, or written, or a film? Tell us a bit about your creative process. Because a lot of your projects are also longer-term. Alicia: Yes. It's funny, I love planning and in some ways I'm an extreme planner. I really drive people in my family bonkers with planning, like family vacations a year in advance. In terms of my creativity, I'm very planful towards goals, but in that early generative state, I am actually pure instinct. I don't think I ever sit down and say, “I have this idea, which genre would it match with?” It's more like I sit on my bed and pick up my guitar, which is where I love to do songwriting, just sitting on my bed cross-legged, and I pick up my guitar and something starts coming out. Then I just work with that kernel. So it's very nebulous at first, very innate, and I just follow that creative spirit. Often I don't even know what a project is, sometimes if it's a larger project, until a year or two in. Once things emerge and take shape, then my planning brain and my strategy brain can jump on it and say, “Okay, we need three more songs to fill out the album, and we need to plan the fundraising and the scheduling.” Then I might take more of an outside-in approach. At the beginning it's just all instinct. Joanna: So if you pick up your guitar, does that mean it always starts in music and then goes into writing? Or is that you only pick up a guitar if it's going to be musical? Alicia: I think I'm responding to what's inside me. It's almost like a need, as opposed to, “I'm going to sit down and work.” I mean, obviously I sit down and work a lot, but I think in that early stage of anything, it's more like my fingers are itching to play something, and so I sit down and pick up my guitar. Sometimes nothing comes out and sometimes the kernel of a song comes out. Or I'm at a café, and I often like to write when I'm feeling a little bit discombobulated, just to go into the complexity of things or use challenging emotions as fuel. I really do use it as a—I don't know if therapeutic is the word, but I think it maybe is. I write often, as I always have, as I said before, to understand what I'm thinking. Like Joan Didion said—to process difficult emotions, to let go of stuck places. So I think I create almost more out of a sense of just what I need in the moment. Sometimes it's just for fun. Sometimes picking up a guitar, I just have a moment so I sit down and mess around. Sometimes it's to help me struggle with something. It doesn't always start in music. That was a random example. I might sit down to write because I have an hour and I think, I haven't written in a while. Or I do have an informal daily writing thing where I'll try to generate one loose draft of something a day, even if it's only ten pages. I mean, sorry, ten words. Joanna: I was going to say! Alicia: No, no. Ten words. I'm sorry. It's often poetry, so it feels like a lot when it's ten words. I'll just sit down with no pressure, no goal, no intention to make anything specific. Just open the floodgates and see what comes out. That's where every single project of mine has started. Joanna: Yes, I do love that. Obviously, I'm a discovery writer and intuitive, same as you. I think very much this idea of, especially when you said you feel discombobulated, that's when you write. I almost feel like I need that. I'm not someone who writes every day. I don't do ten lines or whatever. It's that I'll feel that sense of pressure building up into “this is going to be something.” I will really only write or journal when that spills over into— “I now need to write and figure out what this is.” Alicia: Yes. It's almost a form of hunger. It feels to me similar to when you eat a great meal and then you're good for a while. You're not really thinking of it, and then it builds up, like you said, and then there's a need—at least the first half of creativity. I really separate my generation and my editing. So my generative practice is all openness, no critique, just this maybe therapeutic, maybe curious, wandering and seeing what happens. Then once I have a draft, my incisive editing mind is welcome back in, which has been shut out from that early process. So that's a really different experience. Those early stages of creativity are almost out of need more than obligation. Joanna: Well, just staying with that generative practice. Obviously you've mentioned your study of and practice of Jewish tradition and Jewish spirituality. Steven Pressfield in his books has talked about his prayer to the muse, and I've got on my wall here—I don't talk about this very often, actually — I have a muse picture, a painting of what I think of as a muse spirit in some form. So do you have any spiritual practices around your generative practice and that phase of coming up with ideas? Alicia: I love that question, and I wish I had a beautiful, intentional answer. My answer is no. I think I experience creativity as its own spiritual practice itself. I do love individual prayer and meditation and things like that, but for me those are more to address my specifically spiritual health and happiness and connectedness. I'm just a dive-in kind of person. As a musician, I have friends who have elaborate backstage rituals. I have to do certain things to take care of my voice, but even that, it's mostly vocal rest as opposed to actively doing things. There's a bit of an on/off switch for me. Joanna: That's interesting. Well, I do want to ask you about one of your projects, this collaboration with a high school on a musical performance, I Was a Desert: Songs of the Matriarchs, and also your Girls in Trouble songs about women in the Torah. On your website, I had a look at the school, the high school, and the musical performance. It was extraordinary. I was watching you in the school there and it's just such extraordinary work. It very much inspired me—not to do it myself, but it was just so wonderful. I do urge people to go to your website and just watch a few minutes of it. I'm inspired by elements of religion, Christian and Jewish, but I wondered if you've come up against any issues with adaptation—respecting your heritage but also reinventing it. How has this gone for you. Any advice for people who want to incorporate aspects of religion they love but are worried about responses? Alicia: Well, I have to say, coming from the Jewish tradition, that is a core practice of Judaism—reinterpreting our texts and traditions, wrestling with them, arguing with them, reimagining them. I don't know if you're familiar with Midrash, but just in case some of your listeners aren't sure I'll explain it. There's essentially an ancient form of fanfic called Midrash, which was the ancient rabbis, and we still do it today, taking a biblical story that seems to have some kind of gap or inconsistency or question in it and writing a story to fill that gap or recast the story in an interestingly different light. So we have this whole body of literature over thousands of years that are these alternate or added-on adventures, side quests of the biblical characters. What I'm doing from a Jewish perspective is very much in line with a traditional way of interacting with text. I've certainly never gotten any pushback, especially as I work in progressive Jewish communities. I think if I were in an extremely fundamentalist community, there would be a lot of different issues around gender and things like that. The interpretive process, even in those communities, is part of how we show respect for the text. When I was working with the high school—and I just want to call out the choir director, Ethan Chen, who has an incredible project where he brings in a different artist every two years to work with the choir, and they tend to have a different cultural focus each time. He invited me specifically to integrate my songwriting about biblical women with his amazing high school choir. I was really worried at first because most of them are not Jewish—very few of them, if any. I wanted to respect their spiritual paths and their religious heritages and not impose mine on them. So I spent a lot of time at the beginning saying, this project has religious source material, but essentially it is a creative reinterpretive project. I am not coming to you to bring the religious material to you. I'm coming to take the shared Hebrew Bible myths and then reinterpret those myths through a lens of how they might reflect our own personal struggles, because that's always my approach to these ancient stories. I wanted to really make that clear to the students. It was such a joy to work with them. Joanna: It's such an interesting project. Also, I find with musicians in general this idea of performance. You've written this thing—or this thing specifically with the school—and it doesn't exist again, right? You're not selling CDs of that, I presume. Whereas compared to a book, when we write a book, we can sell it forever. It doesn't exist as a performance generally for an author of a memoir or a novel. It carries on existing. So how does that feel, the performance idea versus the longer-lasting thing? I mean, I guess the video's there, but the performance itself happened. Alicia: I do know what you mean. Absolutely. We did, for that reason, record it professionally. We had the sound person record it and mix it, so it is available to stream. I'm not selling CDs, but it's out there on all the streaming services, if people want to listen. I do also have the scores, so if a choir wanted to sing it. The main point that you're making is so true. I think there's actually something very sacred about live performance—that we're all in the moment together and then the moment is over. I love the artefacts of the writing life. I love writing books. I love buying and reading books and having them around, and there's piles of them everywhere in this room I'm standing in. I feel like being on stage, or even teaching, is a very spiritual practice for me, because it's in some ways the most in-the-moment I ever am. The only thing that matters is what's happening right then in that room. It's fleeting as it goes. I'm working with the energy in the room while we're there. It's different every time because I'm different, the atmosphere is different, the people are different. There's no way to plan it. The kind of micro precision that we all try to bring to our editing—you can't do that. You can practice all you want and you should, but in the moment, who knows? A string breaks or there's loud sound coming from the other room. It is just one of those things. I love being reminded over and over again of the truth that we really don't control what happens. The best that we can do is ride it, surf it, be in it, appreciate it, and then let it go. Joanna: I think maybe I get a glimpse of that when I speak professionally, but I'm far more in control in that situation than I guess you were with—I don't know how many—was it a hundred kids in that choir? It looked pretty big. Alicia: It was amazing. It was 130 kids. Yes. Joanna: 130 kids! I mean, it was magic listening to it. And yes, of course, showing my age there with buying a CD, aren't I? Alicia: Well, I do still sell some CDs of Girls in Trouble on tour, because I have a bunch of them and people still buy them. I'm always so grateful because it was an easier life for touring musicians when we could just bring CDs. Now we have to be very creative about our merch. Joanna: Yes, that's a good point because people are like, “Oh yes, I'll scan your QR code and stream it,” but you might not get the money for that for ages, and it might just be five cents or whatever. Alicia: Streaming is terrible for live musicians. I mean, I don't know if you know the site Bandcamp, but it's essentially self-publishing for musicians. Bandcamp is a great way around that, and a lot of independent musicians use it because that's a place you can upload your music and people can pay $8 for an album. They can stream it on there if they want, or they can download it and have it. But, yes, it's hard out there for touring musicians. Joanna: Yes, for sure. Well, let's come to the book then. Your memoir, When We Are Born We Forget Everything. Tell us about some of the challenges of a book as opposed to these other types of performances. Alicia: Well, I come out of poetry, so that was my first love. That's what I majored in in college. That's what my MFA is in. Poetry is famously short, and I'm not one of those long-form poets. I have been trained for many years to think in terms of a one-page arc, if at all. Arc isn't even really a word that we use in poetry. So to write a full-length prose book was really an incredible education. Writing it basically took ten years from writing to publication, so probably seven years of writing and editing. I felt like there was an MFA-equivalent process in the number of classes I took, books I read, and work that went into it. So that was one of my main joys and challenges, really learning on the job to write long-form prose coming out of poetry. How to keep the engine going, how to think about ending one chapter in a way that leaves you with some torque or momentum so that you want to go into the next chapter. How many characters is too many? Who gets names and who doesn't? Some of these things that are probably pretty basic for fiction writers were all very new to me. That was a big part of my process. Then, of course, poets don't usually have agents. So once it was done, I began to query agents. It was the normal sort of 39 rejections and then one agent who really understood what I was trying to do. She's incredible, and she was able to sell the book. The longevity of just working on something for that long—I have a lot of joy in that longevity—but it does sometimes feel like, is this ever going to happen, or am I on a fool's errand? Joanna: I guess, again, the difference with performance is you have a date for the performance and it's done then. I suppose once you get a contract, then for sure it has to be done. But memoir in particular, you do have to set boundaries, because of course your life continues, doesn't it? So what were the challenges in curating what went into the book? Because many people listening know memoir is very challenging in terms of how personal it can be. Alicia: Yes, and one thing I think is so fascinating about memoir is choosing which lens to put on your story, on your own story. I heard early on that the difference between autobiography and memoir is that autobiography tries to give a really comprehensive view of a life, and memoir is choosing one lens and telling the story of a life through that lens, which is such a beautiful creative concept. I knew early on that I wanted this to be primarily a spiritual memoir, and also somewhat of an artistic memoir, because my creativity and my spirituality are so intertwined. It started off being spiritual, and also about my musical life, and also about my writing life. In the end, I edited out the part about my writing life, because writing about writing was just too navel-gazing. So there's nothing in there about me coming of age as a writer, which used to be in there, but that whole thing got taken out. Now it's spiritual and musical. For me, it really helped to start with those focuses, because I knew there may be things that were hugely important in my life, absolutely foundational, that were not really going to be either mentioned or gone deeply into in the book. For example, my husband teases me a lot about how few pages and words he gets. He's very important in my life, but I actually met him when I was 29, and this book really mainly takes place in the years leading up to that. There's a little bit of winding down in the first few years of my thirties, but this is not a book about my life with him. He is mentioned in it. That story is in there. Having those kinds of limitations around the canvas—there's a quote, I forget if it was Miranda July, but somebody said something like, basically when you put a limitation on your project, that's when it starts to be a work of art. Whatever it is, if you say, “I'm taking this canvas and I'm using these colours,” that's when it really begins, that initial limitation. That was very helpful. Joanna: It's also the beauty of memoir, because of course you can write different memoirs at different times. You can write something about your writing life. You can write something else about your marriage and your family later on. That doesn't all have to be in one book. I think that's actually something I found interesting. And I would also say in my memoir, Pilgrimage, my husband is barely mentioned either. Alicia: Does he tease you too? Joanna: No, I think he's grateful. He is grateful for the privacy. Alicia: That's why I keep saying, you should be grateful! Joanna: Yes. You really should. Like, maybe stop talking now. Alicia: Yes, exactly. I know. Marriage, memoir—those words should strike fear into his heart. Joanna: They definitely should. But let's just come back. When I look at your career— You just seem such an independent creative, and so I wondered why you decided to work with a traditional publisher instead of being an independent. How are you finding it as someone who's not in charge of everything? Alicia: It's a great question. The origin story for this memoir is that I was actually reading poetry at a writing conference called Bread Loaf in the States. This was 16 years ago or something. I was giving a poetry reading and afterwards an agent, not my agent, came up to me and said, you know, you have a voice. You should try writing nonfiction because you could probably sell it. Back to your question about how I support myself, I am always really hustling to make a living. It's not like I have some separate well-paying job and the writing has no pressure on it. So my ears kind of perked up. I thought, wait, getting paid for writing? Because poetry is literally not in the world. It's just not a concept for poets. That's not why we write and it's not a possibility. So a little light turned on in my brain. I thought, wow, that could be a really interesting element to add to my income stream, and it would be flexible and it would be meaningful. For a few years I thought, what nonfiction could I write? And I came up with the idea of writing a book about biblical women from a more scholarly perspective, because I teach that material and I've studied it. I went to speak to another agent and she said, well, you could do that, but if you actually want to sell a book, it's going to have to be more of a trade book. So if you don't want an academic press, which wouldn't pay very much, you would have to have some kind of memoir-like stories in there to just sweeten it so it doesn't feel academic. So then I began writing a little bit of spiritual memoir. I thought, okay, well, I'll write about a few moments. Then once I started writing, I couldn't stop. The floodgates really opened. That's how it ended up being a spiritual memoir with interwoven stories of biblical women. It became a hybrid in that sense. I knew from the beginning that this project—for all my saying earlier that I never plan anything and only work on instinct, I was thinking as I said that, that cannot be true. This time, I actually thought, what if, instead of coming from this pure, heart-focused place of poetry, I began writing with the intention of potentially selling a book? The way my fiction writer friends talked about selling their books. So that was always in my mind. I knew I would continue writing poetry, continue publishing with small presses, continue putting my own music out there independently, but this was a bit of an experiment. What if I try to interface with the publishing world, in part for financial sustainability? And because I had a full draft before I queried, I never felt like anyone was telling me what to write. I can't imagine personally selling a book on proposal, because I do need that full capacity to just swerve, change directions, be responsive to what the project is teaching me. I can't imagine promising that I'll write something, because I never know what I'll write. But writing at least a very solid draft first, I'm always delighted to get notes and make polish and rewrite and make things better. I took care of that freedom in the first seven years of writing and then I interfaced with the agent and publisher. Joanna: I was going to say, given that it's taken you seven to ten years to do this and I can't imagine that you're suddenly a multimillionaire from this book. It probably hasn't fulfilled the hourly rate that perhaps you were thinking of in terms of being paid for your work. I think some people think that everyone's going to end up with the massive book deal that pays for the rest of their life. I guess this book does just fit into the rest of your portfolio career. Alicia: Yes. One of the benefits of these long arcs that I like to work on is, one of them—and probably the primary one—is that the project gets to unfold on its own time. I don't think I could have rushed it if I wanted. The other is that it never really stopped me from doing any of my other work. Joanna: Mm-hmm. Alicia: So it's not like, oh, I gave up months of my life and all I got was this advance or something. It's like, I was living my life and then when I had a little bit of writing time—and I will say, it impacted my poetry. I haven't written as much poetry because I was working on this. So it wasn't like I just added it on top of everything I was already doing, but it was a pleasure to just switch to prose for a while. It was just woven into my life. I appreciated having this side project where no one was waiting for it. There were no deadlines, there was no stress around it, because I always have performances to promote and due dates for all kinds of work. It was just this really lovely arena of slow growth and play. When I wanted a reader, I could do a swap with a writer friend, but no one was ever waiting for it on deadline. So there's actually a lot of pleasure in that. Then I will say, I think I've made more from selling this than my poetry. Probably close to ten times more than I've ever made from any of my poetry. So on a poetry scale, it's certainly not going to pay for my life, but it actually does make a true financial difference in a way that much of my other work is a little more bit by bit by bit. It's actually a different scale. Joanna: Well, that's really good. I'm glad to hear that. I also want to ask you, because you've done so many things, and— I'm fascinated by your independent film, A Kaddish for Bernie Madoff. I have only watched the trailer. You are in it, you wrote it, directed it, and it's also obviously got other people in, and it's fascinating. It's about this particular point in history. I've written quite a lot of screenplay adaptations of my novels, and I've had some various amounts of interest, but the whole film industry to me is just a complete nightmare, far bigger nightmare than the book industry. So I wonder if you could maybe talk about this, because it just seems like you made a film, which is so cool. Alicia: Oh yes, thank you. Joanna: And it won awards, yes, we should say. Alicia: Did we win awards? Yes. It really, for an extremely low-budget indie film, went far further than my team and I could ever have imagined. I will say I never intended to make a film. Like most of the best things in my life, it really happened by accident. When I was living in New York— I lived there for many years—the 2008 financial collapse happened and I happened to have an arts grant that gave a bunch of artists workspace, studio space, in essentially an abandoned building in the financial district. It was an empty floor of a building. The floor had been left by the previous tenant, and there's a nonprofit that takes unused real estate in the financial district and lets artists work in it for a while. So I was on Wall Street, which was very rare for me, but for this year I was working on Wall Street. Even though I was working on poems, the financial collapse happened around me, and I did get inspired by that to create a one-woman show, which was more of a theatre show. That was already a huge leap for me because I had no real theatre experience, but it was experimental and growing out of my poetry practice and my music. It was a musical one-woman show about the financial collapse from a spiritual perspective, apparently. So I performed that. I documented it, and then a friend who lives in Portland, Oregon, where I now live, said, “I'm a theatre producer, I'd like to produce it here.” So then I rewrote it and did a run here in Portland of that show. Essentially, I started to tour it a little bit, but I got tired of it. It was too much work and it never really paid very much, and I thought, this is impacting my life negatively. I just want to do a really good documentation of the show. So I wanted to hire a theatre documentarian to just document the show so that it didn't disappear, like you were saying before about live performance. But one of the people I talked to actually ended up being an artistic filmmaker, as opposed to a documentarian. She watched the archival footage, just a single camera of the show, and said, “I don't think you should do this again and film it with three cameras. I think you should make it into a feature film. And in fact, I think maybe I should direct it, because there's all this music in it and I also direct music videos.” We had this kind of mind meld. Joanna: Mm. Alicia: I never intended to make a film, but she is a visionary director and I had this piece of IP essentially, and all the music and the writing. We adapted it together. We did it here in Portland. We did all the fundraising ourselves. We did not interface with Hollywood really. I think that would be, I just can't imagine. I love Hollywood, but I'm not really connected, and I can't imagine waiting for someone to give us permission or a green light to make this. It was experimental and indie, so we just really did it on the cheap. We had an amazing producer who helped us figure out how to do it with the budget that we had. We worked really hard fundraising, crowdfunding, asking for donations, having parties to raise money, and then we just did it and put it out there. I think my main advice—and I hear this a lot on screenwriting podcasts—is just make the thing. Make something, as opposed to trying to get permission to make something. Because unless you're already in that system, it's going to be really hard to get permission to make it. Once you make something, that leads to something else, which leads to something else. So even if it's a very short thing, or even if it's filmed on your phone, just actually make the thing. That turned out to be the right thing for us. Joanna: Yes, I mean, I feel like that is what underpins us as independent creatives in general. As an independent author, I feel the same way. I'm never asking permission to put a book in the world. No, thank you. Alicia: Exactly. We have a vision and we do it. It's harder in some ways, but that liberation of being able to really fully create our vision without having to compromise it or wait for permission, I think it's such a beautiful thing. Joanna: Well, we're almost out of time, but I do want to ask you about creative confidence. Alicia: Hmm. Joanna: I feel I'm getting a lot of sense about this at the moment, with all the AI stuff that's happening. When you've been creating a long time, like you and I have, we know our voice and we can lean into our voice. We are creatively confident. We'll fail a lot, but we'll just push on and try things and see what happens. Newer creators are struggling with this kind of confidence. How do I know what is my voice? How do I know what I like? How do I lean into this? So give us some thoughts about how to find your voice and how to find that creative confidence if you don't feel you have it. Alicia: I love that. One thing I will say is that I always think whatever is arising is powerful material to create from. So if a lack of confidence is arising, that's a really powerful feeling to directly explore and not just try to ignore. Although sometimes one has to just ignore those feelings. But to actually explore that feeling, because AI can't have that, right? AI can't really feel a crisis of confidence, and humans can. So that's a gift that we have, those kinds of sensitivities. I think to go really deep into whatever is arising, including the sense that we don't have the right to be creating, or we're not good enough, or whatever it is. Then I always do come back to a quote. I think it might have been John Berryman, but I'm forgetting which poet said it. A younger poet said, “How will I ever know if I'm any good?” And this famous poet said something like—I'm paraphrasing—”You'll never know if you're any good. If you have to know, don't write.” That has been really liberating to me, actually. It sounds a little harsh, but it's been really liberating to just let go of a sense of “good enough.” There is no good enough. The great writers never know if they're good enough. Coming back to this idea of just making without permission—the practice of doing the thing is being a writer. Caring and trying to improve our craft, that's the best that we can have. There's never going to be a moment where we're like, yes, I've nailed this. I am truly a hundred per cent a writer and I have found my voice. Everything's always changing anyway. I would say, either go into those feelings or let those feelings be there. Give them a little tea. Tell them, okay, you're welcome to be here, but you don't get to drive the boat. And then return to the practice of making. Joanna: Absolutely. Great. So where can people find you and your books and everything you do online? Alicia: Everything is on my website, which is AliciaJo.com, and also on Instagram at @ohaliciajo. I'd love to say hello to anyone who's interested in similar topics. Joanna: Brilliant. Well, thanks so much for your time, Alicia. That was great. Alicia: Thank you. I love your podcast. I'm so grateful for all that you've given the writing world, Jo.The post Creative Confidence, Portfolio Careers, And Making Without Permission with Alicia Jo Rabins first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we welcome John Gaspard to share his tips and tricks learned from film directors and the movies that apply to novels and novel writing. This is a great episode for anyone looking to improve their writing skills with the aid of different mediums! In this episode, we spoke with John Gaspard, author of The Popcorn Principles: A Novelist's Guide to Learning from the Movies, an indispensable guide to implementing tips and tricks learned from film directors and film in general into your fiction writing. John is also the author of several mystery novels across two series, and multiple standalone novels and non-fiction titles. He also hosts two podcasts and has directed six low-budget feature films! He had so much advice to offer this episode, and we had an elucidating and interesting conversation. We chatted with John about his new non-fiction title, his filmmaking experience, the times he spent interviewing well-known film directors, crafting a compelling mystery, what writers can learn from filmmakers, and so much more. Be sure to check out the "sequel" to The Popcorn Principles; John's latest, More Popcorn Principles: Further Cinematic Storytelling Strategies for Novelists is out now! To learn more, visit John's website. 

Welcome to a special episode of the Kobo Writing Life podcast, where we hear from three of Kobo's own bookselling experts!  Deandra, Tiana, and familiar face (and voice) of the podcast, Rachel, are all booksellers with years of experience in the field at Kobo and beyond. We were excited to hear from them and get some amazing insight on book sales and how to sell even more books on Kobo. Deandra, Tiana and Rachel discuss trends in book sales and marketing, get into subscription reading trends, talk about hot and upcoming genres in 2026 and beyond, share details on how they collaborate, take us behind the curtain when it comes to Kobo's marketing process, and much more! If you've ever wondered how Kobo's booksellers operate and get your books in front of readers, don't miss out on listening to this episode. To learn more about Kobo and Kobo Writing Life, visit our website.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were joined for the first time by Jackie Lau, best-selling author of romance titles since 2018. We spoke with Jackie about her journey to becoming an author, the importance of representation and diversity in romance novels, being involved in the book cover creation process, and so much more! In this episode, Jackie Lau reflects on her first year of self-publishing and the steps she took to ensure success. She discusses the importance of diversity in romance and how she wanted to write characters with backgrounds underrepresented in the romance community. To learn more, visit Jackie's website and check out Jackie's books on Kobo.

How do you juggle multiple book projects, a university teaching role, Kickstarter campaigns, and rock albums—all without burning out? What does it take to build a writing career that spans decades, through industry upheavals and personal setbacks? Kevin J. Anderson shares hard-won lessons from his 40+ year career writing over 190 books. In the intro, Draft2Digital partners with Bookshop.org for ebooks; Spotify announces PageMatch and print partnership with Bookshop.org; Eleven Audiobooks; Indie author non-fiction books Kickstarter; Bones of the Deep – J.F. Penn This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 190 books across different genres, with over 24 million copies in print across 34 languages. He's also the director of publishing at Western Colorado University, as well as a publisher at WordFire Press, an editor and rock album lyricist, and he's co-written Dune books and worked on the recent Dune movies and TV show. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Managing multiple projects at different stages to maximise productivity without burning out Building financial buffers and multiple income streams for a sustainable long-term career Adapting when life disrupts your creative process, from illness to injury Lessons learned from transitioning between traditional publishing, indie, and Kickstarter Why realistic expectations and continuously reinventing yourself are essential for longevity The hands-on publishing master's program at Western Colorado University You can find Kevin at WordFire.com and buy his books direct at WordFireShop.com. Transcript of Interview with Kevin J. Anderson Jo: Kevin J. Anderson is the multi award-winning and internationally bestselling author of over 190 books across different genres, with over 24 million copies in print across 34 languages. He's also the Director of Publishing at Western Colorado University, as well as a publisher at WordFire Press, an editor, a rock album lyricist, and he's co-written Dune books and worked on the recent Dune movies and TV show. Welcome back to the show, Kevin. Kevin: Well, thanks, Joanna. I always love being on the show. Jo: And we're probably on like 200 books and like 50 million copies in print. I mean, how hard is it to keep up with all that? Kevin: Well, it was one of those where we actually did have to do a list because my wife was like, we really should know the exact number. And I said, well, who can keep track because that one went out of print and that's an omnibus. So does it count as something else? Well, she counted them. But that was a while ago and I didn't keep track, so… Jo: Right. Kevin: I'm busy and I like to write. That's how I've had a long-term career. It's because I don't hate what I'm doing. I've got the best job in the world. I love it. Jo: So that is where I wanted to start. You've been on the show multiple times. People can go back and have a listen to some of the other things we've talked about. I did want to talk to you today about managing multiple priorities. You are a director of publishing at Western Colorado University. I am currently doing a full-time master's degree as well as writing a novel, doing this podcast, my Patreon, all the admin of running a business, and I feel like I'm busy. Then I look at what you do and I'm like, this is crazy. People listening are also busy. We're all busy, right. But I feel like it can't just be writing and one job—you do so much. So how do you manage your time, juggle priorities, your calendar, and all that? Kevin: I do it brilliantly. Is that the answer you want? I do it brilliantly. It is all different things. If I were just working on one project at a time, like, okay, I'm going to start a new novel today and I've got nothing else on my plate. Well, that would take me however long to do the research and the plot. I'm a full-on plotter outliner, so it would take me all the while to do—say it's a medieval fantasy set during the Crusades. Well, then I'd have to spend months reading about the Crusades and researching them and maybe doing some travel. Then get to the point where I know the characters enough that I can outline the book and then I start writing the book, and then I start editing the book, which is a part that I hate. I love doing the writing, I hate doing the editing. Then you edit a whole bunch. To me, there are parts of that that are like going to the dentist—I don't like it—and other parts of it are fun. So by having numerous different projects at different stages, all of which require different skill sets or different levels of intensity— I can be constantly switching from one thing to another and basically be working at a hundred percent capacity on everything all the time. And I love doing this. So I'll be maybe writing a presentation, which is what I was doing before we got on this call this morning, because I'm giving a new keynote presentation at Superstars, which is in a couple of weeks. That's another thing that was on our list—I helped run Superstars. I founded that 15 years ago and it's been going on. So I'll be giving that talk. Then we just started classes for my publishing grad students last week. So I'm running those classes, which meant I had to write all of the classes before they started, and I did that. I've got a Kickstarter that will launch in about a month. I'm getting the cover art for that new book and I've got to write up the Kickstarter campaign. And I have to write the book. I like to have the book at least drafted before I run a Kickstarter for it. So I'm working on that. A Kickstarter pre-launch page should be up a month before the Kickstarter launches, and the Kickstarter has to launch in early March, so that means early February I have to get the pre-launch page up. So there's all these dominoes. One thing has to go before the next thing can go. During the semester break between fall semester—we had about a month off—I had a book for Blackstone Publishing and Weird Tales Presents that I had to write, and I had plotted it and I thought if I don't get this written during the break, I'm going to get distracted and I won't finish it. So I just buckled down and I wrote the 80,000-word book during the month of break. This is like Little House on the Prairie with dinosaurs. It's an Amish community that wants to go to simpler times. So they go back to the Pleistocene era where they're setting up farms and the brontosaurus gets into the cornfield all the time. Jo: That sounds like a lot of fun. Kevin: That's fun. So with the grad students that I have every week, we do all kinds of lectures. Just to reassure people, I am not at all an academic. I could not stand my English classes where you had to write papers analysing this and that. My grad program is all hands-on, pragmatic. You actually learn how to be a publisher when you go through it. You learn how to design covers, you learn how to lay things out, you learn how to edit, you learn how to do fonts. One of the things that I do among the lectures every week or every other week, I just give them something that I call the real world updates. Like, okay, this is the stuff that I, Kevin, am working on in my real world career because the academic career isn't like the real world. So I just go listing about, oh, I designed these covers this week, and I wrote the draft of this dinosaur homestead book, and then I did two comic scripts, and then I had to edit two comic scripts. We just released my third rock album that's based on my fantasy trilogy. And I have to write a keynote speech for Superstars. And I was on Joanna Penn's podcast. And here's what I'm doing. Sometimes it's a little scary because I read it and I go, holy crap, I did a lot of stuff this week. Jo: So I manage everything on Google Calendar. Do you have systems for managing all this? Because you also have external publishers, you have actual dates when things actually have to happen. Do you manage that yourself or does Rebecca, your wife and business partner, do that? How do you manage your calendar? Kevin: Well, Rebecca does most of the business stuff, like right now we have to do a bunch of taxes stuff because it's the new year and things. She does that and I do the social interaction and the creating and the writing and stuff. My assistant Marie Whittaker, she's a big project management person and she's got all these apps on how to do project managing and all these sorts of things. She tried to teach me how to use these apps, but it takes so much time and organisation to fill the damn things out. So it's all in my head. I just sort of know what I have to do. I just put it together and work on it and just sort of know this thing happens next and this thing happens next. I guess one of the ways is when I was in college, I put myself through the university by being a waiter and a bartender. As a waiter and a bartender, you have to juggle a million different things at once. This guy wants a beer and that lady wants a martini, and that person needs to pay, and this person's dinner is up on the hot shelf so you've got to deliver it before it gets cold. It's like I learned how to do millions of things and keep them all organised, and that's the way it worked. And I've kept that as a skill all the way through and it has done me good, I think. Jo: I think that there is a difference between people's brains, right? So I'm pretty chaotic in terms of my creative process. I'm not a plotter like you. I'm pretty chaotic, basically. But I come across— Kevin: I've met you. Yes. Jo: I know. But I'm also extremely organised and I plan everything. That's part of, I think, being an introvert and part of dealing with the anxiety of the world is having a plan or a schedule. So I think the first thing to say to people listening is they don't have to be like you, and they don't have to be like me. It's kind of a personal thing. I guess one thing that goes beyond both of us is, earlier you said you basically work at a hundred percent capacity. So let's say there's somebody listening and they're like, well, I'm at a hundred percent capacity too, and it might be kids, it might be a day job, as well as writing and all that. And then something happens, right? You mentioned the real world. I seem to remember that you broke your leg or something. Kevin: Yes. Jo: And the world comes crashing down through all your plans, whether they're written or in your head. So how do you deal with a buffer of something happening, or you're sick, or Rebecca's sick, or the cat needs to go to the vet? Real life—how do you deal with that? Kevin: Well, that really does cause problems. We had, in fact, just recently—so I'm always working at, well, let's be realistic, like 95% of Kevin capacity. Well, my wife, who does some of the stuff here around the house and she does the business things, she just went through 15 days of the worst crippling migraine string that she's had in 30 years. So she was curled up in a foetal position on the bed for 15 days and she couldn't do any of her normal things. I mean, even unloading the dishwasher and stuff like that. So if I'm at 95% capacity and suddenly I have to pick up an extra 50%, that causes real problems. So I drink lots of coffee, and I get less sleep, and you try to bring in some help. I mean, we have Rebecca's assistant and the assistant has a 20-year-old daughter who came in to help us do some of the dishes and laundry and housework stuff. You mentioned before, it was a year ago. I always go out hiking and mountain climbing and that's where I write. I dictate. I have a digital recorder that I go off of, and that's how I'm so productive. I go out, I walk in the forest and I come home with 5,000 words done in a couple of hours, and I always do that. That's how I write. Well, I was out on a mountain and I fell off the mountain and I broke my ankle and had to limp a mile back to my car. So that sort of put a damper on me hiking. I had a book that I had to write and I couldn't go walking while I was dictating it. It has been a very long time since I had to sit at a keyboard and create chapters that way. Jo: Mm-hmm. Kevin: And my brain doesn't really work like that. It works in an audio—I speak this stuff instead. So I ended up training myself because I had a big boot on my foot. I would sit on the back porch and I would look out at the mountains here in Colorado and I would put my foot up on another chair and I'd sit in the lawn chair and I'd kind of close my eyes and I would dictate my chapters that way. It was not as effective, but it was plan B. So that's how I got it done. I did want to mention something. When I'm telling the students this every week—this is what I did and here's the million different things—one of the students just yesterday made a comment that she summarised what I'm doing and it kind of crystallised things for me. She said that to get so much done requires, and I'm quoting now, “a balance of planning, sprinting, and being flexible, while also making incremental forward progress to keep everything moving together.” So there's short-term projects like fires and emergencies that have to be done. You've got to keep moving forward on the novel, which is a long-term project, but that short story is due in a week. So I've got to spend some time doing that one. Like I said, this Kickstarter's coming up, so I have to put in the order for the cover art, because the cover art needs to be done so I can put it on the pre-launch page for the Kickstarter. It is a balance of the long-term projects and the short-term projects. And I'm a workaholic, I guess, and you are too. Jo: Yes. Kevin: You totally are. Yes. Jo: I get that you're a workaholic, but as you said before, you enjoy it too. So you enjoy doing all these things. It's just sometimes life just gets in the way, as you said. One of the other things that I think is interesting—so sometimes physical stuff gets in the way, but in your many decades now of the successful author business, there's also the business side. You've had massive success with some of your books, and I'm sure that some of them have just kind of shrivelled into nothing. There have been good years and bad years. So how do we, as people who want a long-term career, think about making sure we have a buffer in the business for bad years and then making the most of good years? Kevin: Well, that's one thing—to realise that if you're having a great year, you might not always have a great year. That's kind of like the rockstar mentality—I've got a big hit now, so I'm always going to have a big hit. So I buy mansions and jets, and then of course the next album flops. So when you do have a good year, you plan for the long term. You set money aside. You build up plan B and you do other things. I have long been a big advocate for making sure that you have multiple income streams. You don't just write romantic epic fantasies and that's all you do. That might be what makes your money now, but the reading taste could change next year. They might want something entirely different. So while one thing is really riding high, make sure that you're planting a bunch of other stuff, because that might be the thing that goes really, really well the next year. I made my big stuff back in the early nineties—that was when I started writing for Star Wars and X-Files, and that's when I had my New York Times bestselling run. I had 11 New York Times bestsellers in one year, and I was selling like millions of copies. Now, to be honest, when you have a Star Wars bestseller, George Lucas keeps almost all of that. You don't keep that much of it. But little bits add up when you're selling millions of copies. So it opened a lot of doors for me. So I kept writing my own books and I built up my own fans who liked the Star Wars books and they read some of my other things. If you were a bestselling trad author, you could keep writing the same kind of book and they would keep throwing big advances at you. It was great. And then that whole world changed and they stopped paying those big advances, and paperback, mass market paperback books just kind of went away. A lot of people probably remember that there was a time for almost every movie that came out, every big movie that came out, you could go into the store and buy a paperback book of it—whether it was an Avengers movie or a Star Trek movie or whatever, there was a paperback book. I did a bunch of those and that was really good work. They would pay me like $15,000 to take the script and turn it into a book, and it was done in three weeks. They don't do that anymore. I remember I was on a panel at some point, like, what would you tell your younger self? What advice would you give your younger self? I remember when I was in the nineties, I was turning down all kinds of stuff because I had too many book projects and I was never going to quit writing. I was a bestselling author, so I had it made. Well, never, ever assume you have it made because the world changes under you. They might not like what you're doing or publishing goes in a completely different direction. So I always try to keep my radar up and look at new things coming up. I still write some novels for trad publishers. This dinosaur homestead one is for Blackstone and Weird Tales. They're a trad publisher. I still publish all kinds of stuff as an indie for WordFire Press. I'm reissuing a bunch of my trad books that I got the rights back and now they're getting brand new life as I run Kickstarters. One of my favourite series is “Dan Shamble, Zombie P.I.” It's like the Addams Family meets The Naked Gun. It's very funny. It's a private detective who solves crimes with monsters and mummies and werewolves and things. I sold the first one to a trad publisher, and actually, they bought three. I said, okay, these are fast, they're fun, they're like 65,000 words. You laugh all the way through it, and you want the next one right away. So let's get these out like every six months, which is like lightning speed for trad publishing. They just didn't think that was a good idea. They brought them out a year and a half apart. It was impossible to build up momentum that way. They wanted to drop the series after the third book, and I just begged them—please give it one more chance. So they bought one more book for half as much money and they brought it out again a year and a half later. And also, it was a trad paperback at $15. And the ebook was—Joanna, can you guess what their ebook was priced at? Jo: $15. Kevin: $15. And they said, gee, your ebook sales are disappointing. I said, well, no, duh. I mean, I am jumping around—I'm going like, but you should have brought these out six months apart. You should have had the ebook, like the first one at $4. Jo: But you're still working with traditional publishers, Kevin? Kevin: I'm still working with them on some, and I'm a hybrid. There are some projects that I feel are better served as trad books, like the big Dune books and stuff. I want those all over the place and they can cash in on the movie momentum and stuff. But I got the rights back to the Dan Shamble stuff. The fans kept wanting me to do more, and so I published a couple of story collections and they did fine. But I was making way more money writing Dune books and things. Then they wanted a new novel. So I went, oh, okay. I did a new novel, which I just published at WordFire. But again, it did okay, but it wasn't great. I thought, well, I better just focus on writing these big ticket things. But I really liked writing Dan Shamble. Somebody suggested, well, if the fans want it so much, why don't you run a Kickstarter? I had never run a Kickstarter before, and I kind of had this wrong attitude. I thought Kickstarters were for, “I'm a starving author, please give me money.” And that's not it at all. It's like, hey, if you're a fan, why don't you join the VIP club and you get the books faster than anybody else? So I ran a Kickstarter for my first Dan Shamble book, and it made three times what the trad publisher was paying me. And I went, oh, I kind of like this model. So I have since done like four other Dan Shamble novels through Kickstarters, made way more money that way. And we just sold—we can't give any details yet—but we have just sold it. It will be a TV show. There's a European studio that is developing it as a TV show, and I'm writing the pilot and I will be the executive producer. Jo: Fantastic. Kevin: So I kept that zombie detective alive because I loved it so much. Jo: And it's going to be all over the place years later, I guess. Just in terms of—given I've been in this now, I guess 2008 really was when I got into indie—and over the time I've been doing this, I've seen people rise and then disappear. A lot of people have disappeared. There are reasons, burnout or maybe they were just done. Kevin: Yes. Jo: But in terms of the people that you've seen, the characteristics, I guess, of people who don't make it versus people who do make it for years. And we are not saying that everyone should be a writer for decades at all. Some people do just have maybe one or two books. What do you think are the characteristics of those people who do make it long-term? Kevin: Well, I think it's realistic expectations. Like, again, this was trad, but my first book I sold for $4,000, and I thought, well, that's just $4,000, but we're going to sell book club rights, and we're goingn to sell foreign rights, and it's going to be optioned for movies. And the $4,000 will be like, that's just the start. I was planning out all this extra money coming from it, and it didn't even earn its $4,000 advance back and nothing else happened with it. Well, it has since, because I've since reissued it myself, pushed it and I made more money that way. But it's a slow burn. You build your career. You start building your fan base and then your next one will sell maybe better than the first one did. Then you keep writing it, and then you make connections, and then you get more readers and you learn how to expand your stuff better. You've got to prepare for the long haul. I would suggest that if you publish your very first book on KU, don't quit your day job the next day. Not everybody can or should be a full-time writer. We here in America need to have something that pays our health insurance. That is one of the big reasons why I am running this graduate program at Western Colorado University—because as a university professor, I get wonderful healthcare. I'm teaching something that I love, and I'm frankly doing a very good job at it because our graduates—something like 60% of them are now working as writers or publishers or working in the publishing world. So that's another thing. I guess what I do when I'm working on it is I kind of always say yes to the stuff that's coming in. If an opportunity comes—hey, would you like a graphic novel on this?—and I go, yes, I'd love to do that. Could you write a short story for this anthology? Sure, I'd love to do that. I always say yes, and I get overloaded sometimes. But I learned my lesson. It was quite a few years ago where I was really busy. I had all kinds of book deadlines and I was turning down books that they were offering me. Again, this was trad—book contracts that had big advances on them. And anthology editors were asking me. I was really busy and everybody was nagging me—Kevin, you work too hard. And my wife Rebecca was saying, Kevin, you work too hard. So I thought, I had it made. I had all these bestsellers, everything was going on. So I thought, alright, I've got a lot of books under contract. I'll just take a sabbatical. I'll say no for a year. I'll just catch up. I'll finish all these things that I've got. I'll just take a breather and finish things. So for that year, anybody who asked me—hey, do you want to do this book project?—well, I'd love to, but I'm just saying no. And would you do this short story for an anthology? Well, I'd love to, but not right now. Thanks. And I just kind of put them off. So I had a year where I could catch up and catch my breath and finish the stuff. And after that, I went, okay, I am back in the game again. Let's start taking these book offers. And nothing. Just crickets. And I went, well, okay. Well, you were always asking before—where are all these book deals that you kept offering me? Oh, we gave them to somebody else. Jo: This is really difficult though, because on the one hand—well, first of all, it's difficult because I wanted to take a bit of a break. So I'm doing this full-time master's and you are also teaching people in a master's program, right. So I have had to say no to a lot of things in order to do this course. And I imagine the people on your course would have to do the same thing. There's a lot of rewards, but they're different rewards and it kind of represents almost a midlife pivot for many of us. So how do we balance that then—the stepping away with what might lead us into something new? I mean, obviously this is a big deal. I presume most of the people on your course, they're older like me. People have to give stuff up to do this kind of thing. So how do we manage saying yes and saying no? Kevin: Well, I hate to say this, but you just have to drink more coffee and work harder for that time. Yes, you can say no to some things. My thing was I kind of shut the door and I just said, I'm just going to take a break and I'm going to relax. I could have pushed my capacity and taken some things so that I wasn't completely off the game board. One of the things I talk about is to avoid burnout. If you want a long-term career, and if you're working at 120% of your capacity, then you're going to burn out. I actually want to mention something. Johnny B. Truant just has a new book out called The Artisan Author. I think you've had him on the show, have you? Jo: Yes, absolutely. Kevin: He says a whole bunch of the stuff in there that I've been saying for a long time. He's analysing these rapid release authors that are a book every three weeks. And they're writing every three weeks, every four weeks, and that's their business model. I'm just like, you can't do that for any length of time. I mean, I'm a prolific writer. I can't write that fast. That's a recipe for burnout, I think. I love everything that I'm doing, and even with this graduate program that I'm teaching, I love teaching it. I mean, I'm talking about subjects that I love, because I love publishing. I love writing. I love cover design. I love marketing. I love setting up your newsletters. I mean, this isn't like taking an engineering course for me. This is something that I really, really love doing. And quite honestly, it comes across with the students. They're all fired up too because they see how much I love doing it and they love doing it. One of the projects that they do—we get a grant from Draft2Digital every year for $5,000 so that we do an anthology, an original anthology that we pay professional rates for. So they put out their call for submissions. This year it was Into the Deep Dark Woods. And we commissioned a couple stories for it, but otherwise it was open to submissions. And because we're paying professional rates, they get a lot of submissions. I have 12 students in the program right now. They got 998 stories in that they had to read. Jo: Wow. Kevin: They were broken up into teams so they could go through it, but that's just overwhelming. They had to read, whatever that turns out to be, 50 stories a week that come in. Then they write the rejections, and then they argue over which ones they're going to accept, and then they send the contracts, and then they edit them. And they really love it. I guess that's the most important thing about a career—you've got to have an attitude that you love what you're doing. If you don't love this, please find a more stable career, because this is not something you would recommend for the faint of heart. Jo: Yes, indeed. I guess one of the other considerations, even if we love it, the industry can shift. Obviously you mentioned the nineties there—things were very different in the nineties in many, many ways. Especially, let's say, pre-internet times, and when trad pub was really the only way forward. But you mentioned the rapid release, the sort of book every month. Let's say we are now entering a time where AI is bringing positives and negatives in the same way that the internet brought positives and negatives. We're not going to talk about using it, but what is definitely happening is a change. Industry-wise—for example, people can do a book a day if they want to generate books. That is now possible. There are translations, you know. Our KDP dashboard in America, you have a button now to translate everything into Spanish if you want. You can do another button that makes it an audiobook. So we are definitely entering a time of challenge, but if you look back over your career, there have been many times of challenge. So is this time different? Or do you face the same challenges every time things shift? Kevin: It's always different. I've always had to take a breath and step back and then reinvent myself and come back as something else. One of the things with a long-term career is you can't have a long-term career being the hot new thing. You can start out that way—like, this is the brand new author and he gets a big boost as the best first novel or something like that—but that doesn't work for 20 years. I mean, you've got to do something else. If you're the sexy young actress, well, you don't have a 50-year career as the sexy young actress. One of the ones I'm loving right now is Linda Hamilton, who was the sexy young actress in Terminator, and then a little more mature in the TV show Beauty and the Beast, where she was this huge star. Then she's just come back now. I think she's in her mid-fifties. She's in Stranger Things and she was in Resident Alien and she's now this tough military lady who's getting parts all over the place. She's reinvented herself. So I like to say that for my career, I've crashed and burned and resurrected myself. You might as well call me the Doctor because I've just come back in so many different ways. You can't teach an old dog new tricks, but— If you want to stay around, no matter how old of a dog you are, you've got to learn new tricks. And you've got to keep learning, and you've got to keep trying new things. I started doing indie publishing probably around the time you did—2009, something like that. I was in one of these great positions where I was a trad author and I had a dozen books that I wrote that were all out of print. I got the rights back to them because back then they let books go out of print and they gave the rights back without a fight. So I suddenly found myself with like 12 titles that I could just put up. I went, oh, okay, let's try this. I was kind of blown away that that first novel that they paid me $4,000 for that never even earned it back—well, I just put it up on Kindle and within one year I made more than $4,000. I went, I like this, I've got to figure this out. That's how I launched WordFire Press. Then I learned how to do everything. I mean, back in those days, you could do a pretty clunky job and people would still buy it. Then I learned how to do it better. Jo: That time is gone. Kevin: Yes. I learned how to do it better, and then I learned how to market it. Then I learned how to do print on demand books. Then I learned how to do box sets and different kinds of marketing. I dove headfirst into my newsletter to build my fan base because I had all the Star Wars stuff and X-Files stuff and later it was the Dune stuff. I had this huge fan base, but I wanted that fan base to read the Kevin Anderson books, the Dan Shamble books and everything. The only way to get that is if you give them a personal touch to say, hey buddy, if you liked that one, try this one. And the way to do that is you have to have access to them. So I started doing social media stuff before most people were doing social media stuff. I killed it on MySpace. I can tell you that. I had a newsletter that we literally printed on paper and we stuck mailing labels on. It went out to 1,200 people that we put in the mailbox. Jo: Now you're doing that again with Kickstarter, I guess. But I guess for people listening, what are you learning now? How are you reinventing yourself now in this new phase we are entering? Kevin: Well, I guess the new thing that I'm doing now is expanding my Kickstarters into more. So last year, the biggest Kickstarter that I've ever had, I ran last year. It was this epic fantasy trilogy that I had trad published and I got the rights back. They had only published it in trade paperback. So, yes, I reissued the books in nice new hardcovers, but I also upped the game to do these fancy bespoke editions with leather embossed covers and end papers and tipped in ribbons and slip cases and all kinds of stuff and building that. I did three rock albums as companions to it, and just building that kind of fan base that will support that. Then I started a Patreon last year, which isn't as big as yours. I wish my Patreon would get bigger, but I'm pushing it and I'm still working on that. So it's trying new things. Because if I had really devoted myself and continued to keep my MySpace page up to date, I would be wasting my time. You have to figure out new things. Part of me is disappointed because I really liked in the nineties where they just kept throwing book contracts at me with big advances. And I wrote the book and sent it in and they did all the work. But that went away and I didn't want to go away. So I had to learn how to do it different. After a good extended career, one of the things you do is you pay it forward. I mentor a lot of writers and that evolved into me creating this master's program in publishing. I can gush about it because to my knowledge, it is the only master's degree that really focuses on indie publishing and new model publishing instead of just teaching you how to get a job as an assistant editor in Manhattan for one of the Big Five publishers. Jo: It's certainly a lot more practical than my master's in death. Kevin: Well, that's an acquired taste, I think. When they hired me to do this—and as I said earlier, I'm not an academic—and I said if I'm going to teach this, it's a one year program. They get done with it in one year. It's all online except for one week in person in the summer. They're going to learn how to do things. They're not going to get esoteric, analysing this poem for something. When they graduate from this program, they walk out with this anthology that they edited, that their name is on. The other project that they do is they reissue a really fancy, fine edition of some classic work, whether it's H.G. Wells or Jules Verne or something. They choose a book that they want to bring back and they do it all from start to finish. They come out of it—rather than just theoretical learning—they know how to do things. Surprise, I've been around in the business a long time, so I know everybody who works in the business. So the heads of publishing houses and the head of Draft2Digital or Audible—and we've got Blackstone Audio coming on in a couple weeks. We've got the head of Kickstarter coming on as guest speakers. I have all kinds of guest speakers. Joanna, I think you're coming on— Jo: I'm coming on as well, I think. Kevin: You're coming on as a guest speaker. It's just like they really get plugged in. I'm in my seventh cohort now and I just love doing it. The students love it and we've got a pretty high success rate. So there's your plug. We are open for applications now. It starts in July. And my own website is WordFire.com, and there's a section on there on the graduate program if anybody wants to take a look at it. Again, not everybody needs to have a master's degree to be an indie publisher, but there is something to be said for having all of this stuff put into an organised fashion so that you learn how to do all the things. It also gives you a resource and a support system so that they come out of it knowing a whole lot of people. Jo: Brilliant. Well, thanks so much for your time, Kevin. That was great. Kevin: Thanks. It's a great show. The post Managing Multiple Projects And The Art of the Long-Term Author Career with Kevin J. Anderson first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were joined by editor Janice Zawerbny to chat about all things editing. One of our hosts even had the privilege of taking one of her editing classes! Don't miss a great episode that provides amazing insight into the editorial process from the editor's perspective. In this episode, editor Janice Zawerbny sits down with us this week to discuss her career in publishing and to share her advice for authors who are new to the editorial process. Janice was the editor of three books on the Kobo Emerging Writer Prize shortlist, and she talks to us about what drew her to acquire those books and how the editorial process differed between each title. Janice also tells us about the writing prize she co-founded, the Carol Shields Prize for Fiction. Learn more about the Carol Shields Prize for Ficiton here.

Mark interviews Tara Cremin, Director of Kobo Writing Life about Kobo, Kobo Plus, and the self-publishing platform Kobo Writing Life (KWL). Prior to the interview, Mark shares a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Tara talk about: Tara's background and how she got into the reading/writing world and Kobo Kobo's distinct identity as a platform that is exclusively dedicated to READING How Kobo is the 2nd largest seller of eReading devices in the world Kobo releasing 1 to 2 devices a year and the importance of a distraction-free reading experience The Kobo Clara Colour and the Kobo Libra Colour devices The option of connecting your Google Drive and OverDrive (AKA Libby) library account to a Kobo device for seamless reading of your personal content and library books Being able to add different colours to your highlights when making notes on your Kobo Tara's advice for readers who've not yet attempted a "digital reading diet" The "forever reading" option that now exists within the Kobo reading experience The self-publishing platform Kobo Writing Life and how it's designed to making the publishing process as painless as possible What listeners can expect to hear on the Kobo Writing Life Podcast Kobo Writing Life's "worst-kept secret" of the marketing tab/tool A little bit about how Kobo Plus works for authors The growth in revenue of Kobo Plus around the world in the past few years (it's now available in 28 countries) Partnering with a publisher in Portugal to create a subscription service The importance for authors of always thinking about Kobo in a global sense The value that comes with being in front of the most engaged readers And more... After the interview Mark reflects on numerous things about Kobo that authors should consider when thinking about marketing their books (as well as the amazing people who work there)   Links of Interest: Kobo Kobo Writing Life KWL Blog KWL Podcast Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises   Tara Cremin is the Director of Kobo Writing Life (KWL), Kobo's self-publishing platform. Combining her love for books with a decade of indie publishing expertise, she champions independent authors. Tara is focused on making KWL the most intuitive, author-friendly platform, helping authors reach readers globally. Leading a team of book enthusiasts, she also hosts live events featuring authors and industry experts, sparking engaging conversations and is a regular voice on the Kobo Writing Life Podcast.   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were so excited to be joined by author consultant and assistant Kate Tilton for a second time to discuss all things indie author administration. Listen in for some great advice on how to organize your goals, avoiding burnout, and more. In this episode, author consultant Kate Tilton joins us on the podcast this week to discuss figuring out your goals as an indie author and what practices to implement in order to reach them. Kate started out in the publishing industry as an author's assistant, and she talks to us about what prompted her to start her own business, why authenticity is key when it comes to social media, and why avoiding burnout as an indie author is so much easier than recovering from it.  To learn more, visit Kate's website.

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

In this episode, we hear from Kobo Writing Life's director Tara Cremin as she gives us a great overview of what the KWL team got up to this year! We also want to take this time to thank YOU, the listener of the Kobo Writing Life Podcast, for all of your support this year. We couldn't do this podcast without you!  We look forward to another year of amazing Kobo Writing Life updates and developments in 2026! If you want to tell us what you would like to hear from us on the KWL Podcast in 2026, please reach out to us on our socials or email us directly at writinglife@kobo.com. As always, happy writing from the KWL team!

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking back at my goals from a year ago, because I don't even look at them in the months between, so sometimes it's a real surprise how much they've changed! You can read my 2025 goals here and I go through how things went below. In the intro, Written Word Media 2025 Indie Author Survey Results, TikTok deal goes through [BBC]; 2025 review [Wish I'd Known Then; Two Authors], Kickstarter year in review; Plus, Anthropic settlement, the continued rise of AI-narrated audiobooks, and thinking/reasoning models (plus my 2019 AI disruption episode). My Bones of the Deep thriller, pics here, and Business for Authors webinars, coming soon. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. J.F. Penn books — Death Valley, The Buried and the Drowned, Blood Vintage Joanna Penn books — Successful Self-Publishing, 4th Edition The Creative Penn Podcast and my community on Patreon/thecreativepenn Unexpected addition: Masters in Death, Religion and Culture at the University of Winchester Book marketing. Not quite a fail but definitely lacklustre. Reflections on my 50th year Double down on being human. Travel and health. You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. J.F. Penn — Death Valley. A Thriller. This was my ‘desert' book, partially inspired by visiting Death Valley, California in 2024. It's a stand-alone, high stakes survival thriller, with no supernatural elements, although there are ancient bones and a hidden crypt, as it wouldn't be me otherwise! The Kickstarter campaign in April had 231 Backers pledging £10,794 (~US$14,400) and the hardback is a gorgeous foiled edition with custom end papers and research photos as well as a ribbon. As an AI-Assisted Artisan Author, I used AI tools to help with the creative and business processes, including the background image of the cover design, the custom end papers, and the Death Valley book trailer, which I made with Midjourney and Runway ML. The audiobook is also narrated by my J.F. Penn voice clone, which took a while to get used to, but now I love it! You can listen to a sample here. I published Death Valley wide a few months later over the summer, so it is now out on all platforms. J.F. Penn — Blood Vintage. A Folk Horror Novel, and Catacomb audiobook I did a Kickstarter for the hardback edition of Blood Vintage in late 2024, and then in 2025, worked with a US agent to see if we could get a deal for it. That didn't happen, and although there were some nice rejections, mostly it was silence, and the waiting around really was a pain in the proverbial. So, after a year on submission, I published Blood Vintage wide, so it's available everywhere now. My voice clone narrated the audiobook, listen to a sample here. I also finally produced the audiobook for Catacomb, which is a stand-alone thriller inspired by the movie Taken and the legend of Beowulf set in the catacombs under Edinburgh. I used a male voice from ElevenLabs, and you can listen to a sample here. The book is also available everywhere in all formats. J.F. Penn — The Buried and the Drowned Short Story Collection One of my goals for 2025 was to get my existing short stories into print, mainly because they exist only as digital ebook and audiobook files, which in a way, feels like they almost don't exist! Plus, I wanted to write an extra two exclusive stories and launch the special edition collection on Kickstarter Collection and then publish wide. I wrote the two stories, The Black Church, inspired by my Iceland trip in March, and also Between Two Breaths, inspired by an experience scuba diving at the Poor Knights Islands in New Zealand almost two decades ago. There are personal author's notes accompanying every story, so it's part-short story fiction, part-memoir, and I human-narrated the audiobook. I achieved this goal with a Kickstarter in September, 2025, with 206 Backers pledging almost £8000 (~US$10,600) for the various editions. I also did my first patterned sprayed edges and I love the hardback. It has head and tail bands which make the hardback really strong, gorgeous paper, foiling, a ribbon, colour photos, and custom end papers. The Buried and the Drowned is now out everywhere in all editions. As ever, if you enjoy the stories, a review would be much appreciated! Joanna Penn Books for Authors Early in the year, How to Write Non-Fiction Second Edition launched wide as I only sold it through my store in 2024, so it's available everywhere in all formats including a special hardback and workbook at CreativePennBooks.com. While I didn't write it in 2025, I made the money on it this year, which is important! I also unexpectedly wrote the Fourth Edition of Successful Self-Publishing, mainly because I saw so much misinformation and hype around selling direct, and I also wanted to write about how many options there are for indie authors now. The ebook and audiobook (narrated by human me) are free on my store, CreativePennBooks.com and also available in print, in all the usual places. If you haven't revisited options for indie authors for a while, please have a read/listen, as the industry moves fast! All my fiction and non-fiction audiobooks are now on YouTube After an inspiring episode with Derek Slaton, I put all my audiobooks and short stories on YouTube. Firstly, my non-fiction channel is monetised so I get some income from that. It's not much, but it's something. More importantly, it's marketing for my books, and many audiobook listeners go on to buy other editions especially non-fiction listeners who will often buy print as well. I'm one of those listeners! It's also doubling down on being human, since I human narrate most of my audiobooks, including almost all of my non-fiction, as well as the memoir, and short stories. This helps bring people into my ecosystem and they may listen to the podcast as well and end up buying other books or joining the Patreon. Finally, in an age of generative AI assisted search recommendations, I want my books and content inside Gemini, which is Google's AI. I want my books surfaced in recommendations and YouTube is owned by Google, and their AI overviews often point to videos. Only you can decide what you want to do with your audiobooks, but if you want to listen to mine, they are on YouTube @thecreativepenn for non-fiction or YouTube @jfpennauthor for fiction and memoir. The Creative Penn Podcast and my Patreon Community It's been another full year of The Creative Penn Podcast and this is episode 842, which is kind of crazy. If you don't know the back story, I started podcasting in March 2009 on a sporadic schedule and then went to weekly about a decade ago in 2015 when I committed to making it a core part of my author business. Thanks to our wonderful corporate sponsors for the year, all services I personally use and recommend — ProWritingAid, Draft2Digital, Kobo Writing Life, Bookfunnel, Written Word Media, Publisher Rocket and Atticus. It's also been a fantastic year inside my Patreon Community at patreon.com/thecreativepenn so thanks to all Patrons! I love the community we have as I am able to share my unfiltered thoughts in a way that I have stopped doing in the wider community. Even a tiny paywall makes a big difference in keeping out the haters. I've done monthly audio Q&As which are extra solo shows answering patron questions. I've also done several live office hours on video, and shared content every week on AI tools, writing and author business tips. Patrons also get discounts on my webinars. I did two webinars on The AI-Assisted Artisan Author, which I am planning to run again sometime in 2026 as they were a lot of fun and so much continues to change. If you get value from the show and you want more, come on over and join us at patreon.com/thecreativepenn We have almost 1400 paying members now which is wonderful. Thanks for being part of the Community! Unexpected goal of the year: Masters in Death, Religion and Culture at the University of Winchester During the summer as I did my gothic research, I realised that I was feeling quite jaded about the publishing world and sick of the drama in the author community over AI. My top 5 Clifton Strengths are Learner, Intellection, Strategic, Input, and Futuristic — and I needed more Input and Learning. I usually get that from travel and book research, but I wasn't getting enough of that since Jonathan is busy finishing his MBA. So I decided to lean into the learning and asked ChatGPT to research some courses I could do that would suit me. It found the Masters in Death, Religion and Culture at the University of Winchester, which I could do full-time and online. It would be a year of reading quite different things, writing academic essays which is something I haven't done for decades, and hanging out with a new group of people who were just as fascinated with macabre topics as I am. I started in September and have now finished the first term, tackling topics around thanatology and death studies, hell and the afterlife in the Christian tradition, and the ethics of using human remains to inspire fiction, amongst other interesting things. It was a challenge to get back into the style of academic essay writing, but I'm enjoying the rigour of the research and the citations, which is something that the indie author community needs more of, a topic I will revisit in 2026. I have found the topics fascinating, and the degree is a great way to expand my mind in a new direction, and distract me from the dramas of the author community. I'll be back into it in mid-January and will finish in September 2026. Book marketing. Not quite a fail but definitely lacklustre. I said I would “Do a monthly book marketing plan and organise paid ad campaigns per month for revolving first books in series and my main earners.” I didn't do this! I also said I would organise my Shopify stores, CreativePennBooks.com and JFPennBooks.com into more collections to make it easier for readers to find things they might want to buy. While I did change the theme of CreativePennBooks.com over to Impulse to make it easier to find collections, I haven't done much to reorganise or add new pathways through the books. I'm rolling this part of the goal into 2026. I said I would reinvigorate my content marketing for JFPenn, and make more of BooksAndTravel.page with links back to my stores, and do fiction specific content marketing with the aim of surfacing more in the LLMs as generative search expands. I did a number of episodes on Books and Travel in 2025, but once I started the Masters, I had to leave that aside, and although I have started some extra content on JFPennBooks.com, I am not overly enthusiastic about it! I also said I would “Leverage AI tools to achieve more as a one-person business.” I use AI tools (mainly ChatGPT, Claude, and Gemini) every day for different things but as ever, I am pretty scatter gun about what I do. I lean into intuition and I love research so I am more likely to ask the AI tools to do a deep research report on south Pacific merfolk mythology, or how gothic architecture impacted sacred music, or geology and deep time, rather than asking for marketing hooks. I intended to use more AI for book marketing, but as ever, I was too optimistic about the timeline of what might be possible. There's lots you can do with prompting, finessing things and then posting on various platforms, but I'm not interested in spending time doing that. My gold standard for an AI assistant is to feed it the finished book and then say, “Here's a budget. Go market this,” and not have to connect lots of things together into some Frankenstein-workflow. That's not available yet. Maybe in 2026 … Of course, I still do book marketing. I have to in order to sell any books and make money from book sales. We all have to do some kind of book marketing! I have my Kickstarter launches which I put effort into, as well as consistent backlist sales fed by the podcast, and my email newsletter (my combined list is around 60K). I have auto campaigns running on Amazon Ads, and I have used Written Word Media campaigns as well as BookBub throughout the year. This is basically the minimum, so as usual, must do better! I'm pretty sure I'm not the only author saying this! However, my business has multiple streams of income, and I have the podcast sponsorship revenue as well as the Patreon, plus sporadic webinars, which add to my bottom line and don't require paid advertising at all. Reflections on my 50th year I woke up on my 50th birthday in March in Iceland, by the Black Church of Budir out on the Skaefellsnes peninsula. As seals played in the sea and we walked in the snow over the ancient lava field under the gaze of the volcano that inspired Jules Verne Journey to the Centre of the Earth, and my short story, The Black Church, which you can find in my collection, The Buried and the Drowned. On that trip, we also saw the northern lights and had a memorable trip that marked a real shift for me. I've been told by lots of people that 50 is a ‘proper' birthday, as in one of those that makes you stop and reconsider things, and it has indeed been that, although I have also found the last few years of perimenopause to be a large part of the change as well. A big shift is around priorities and not caring so much what other people think, which is a relief in many ways. Also, I don't have the patience to do things that I don't think are worth doing for the longer term, and I am appreciating a quieter life. I'd rather lie in a sunbeam and read with Cashew and Noisette next to me then create marketing assets or spend time on social media. I'd rather go for a walk with Jonathan than go to a conference or networking event. In my Pilgrimage memoir, I quote an anonymous source, “Pilgrim, pass by that which you do not love.” It's a powerful message, and I take it to mean, stop listening to people who tell you what is important. Listen to yourself more and only pay attention to that which you feel drawn to explore. On pilgrimage, it might be turning away from the supposedly important shrine of a saint to go and sit in nature and feel closer to God that way. In our author lives, it might be turning away from the things that just feel wrong for us, and leaning into what is enjoyable, that which feels worthwhile, that which we want to keep doing for the long term. Let's face it, as always, that is the writing, the thinking, the imagination. As ever, I have this mantra on my wall: “Measure your life by what you create.” It's the creation side of things that we love and that's what we need to remember when everything else gets a little much. Many authors left social media in 2025, and while I haven't left it altogether, I don't use it much. I post pictures proving I am human on Instagram @jfpennauthor which automatically post to Facebook. I barely check my pages on Facebook though. I'm also still on X with a carefully curated feed that I mainly use to learn new cool AI things which I share with my Patreon Community. Double down on being human. Travel and health. Yes, I am a human author, and yes, I continue to age! When you've been publishing a while, you need to update your author photos periodically and I finally had a photoshoot I loved with Betty Bhandari Photography, which means I can add the new pics to my websites and the back of my books. Are you up to date with your author photos? (or at least within a decade of the last photoshoot?!) Here are a few of the pictures on Instagram @jfpennauthor. Healthwise, I gave up calisthenics as it was too much on top of the powerlifting and the amount of walking I do. I did another British Powerlifting competition in September in the M2 category (based on age) and 63kgs category (based on weight). Deadlift: 95kgs. Squat: 60kgs. BenchPress: 37.5kgs. While this is less overall than last year, I also weigh less, so I'm actually stronger based on lift to body weight percentage. I have also done a few pull-ups in the last week with no band, which I am thrilled with! On the travel side, Iceland was the big trip, and I also had a weekend in Berlin for the film festival, where I met up with a producer and a director around an adaptation of my Day of the Vikings thriller. That didn't pan out, as most of these things don't, but I certainly learned a lot about the industry — and why it doesn't suit me! Once again, I dipped my toe into screenwriting and then ran away, as has happened multiple times over the years. When will I learn? … Over the summer of 2025, I visited lots of gothic cathedrals including Lichfield, Rochester, Durham, York, and revisiting Canterbury, as part of my book research for the Gothic Cathedral book. I have tens of thousands of words on this project, but it isn't ready yet, so this is carried over into 2026 as it might happen then, depending on the Masters. I spoke at Author Nation in Las Vegas in November 2025, and before it started, I visited (Lower) Antelope Canyon, one of the places on my bucket list, and it did not disappoint. What a special place and no doubt it will appear in a story at some point! How did your 2025 go? I hope your 2025 had some wonderful times as well as no doubt some challenges — and that you have time for reflection as the year turns once more. Let me know in the comments whether you achieved your creative goals and any other reflections you'd like to share.The post Review Of My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were joined by USA Today and internationally best-selling author Grace Callaway, whose historical romances are steamy, exciting, and rife with mystery and intrigue. We had such a great conversation with her about writing historical romance that we're excited to share it again! In this episode, we sat down with Grace Callaway, USA Today and international best-selling author of historical romances (that are often on the steamier side, with lots of mystery and adventure). Grace's latest, Glory and the Master of Shadows, is the fourth in her series, Lady Charlotte's Society of Angels, which is, in Grace's own words, "a Victorian-era Charlie's Angels"! We were so excited to speak to Grace about Glory and the Master of Shadows (and its gorgeous cover), her other books, her journey to writing, advice on research for historical romances, and more! This is a great episode for writers and readers of historical romance, and anyone who is looking for some excellent advice on writing stories that contain many elements all at once. Thank you, Grace, for sharing your expertise! To learn more, visit Grace's website and check out Grace's books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were joined by USA Today best-selling author Talia Hibbert, who has written over 15 romance novels, many of which have been opted for film and television. Talia joined us on this episode to discuss her Kobo Originals novel, a holiday romance between featuring two childhood best friends and lots of holiday mishaps. Best-selling and award-winning author Talia Hibbert joins us on the podcast this week to discuss her career, her writing process, and her newest Kobo Original, Wrapped Up in You. Talia writes sexy, diverse romance and she talks about how indie publishing is more accessible for diverse authors. We also discuss how she works from initial story idea to the finished novel and where she thinks indie publishing is going next.  Learn more on Talia's website and be sure to check out Talia's books on Kobo.

Why do some romance authors build decades-long careers while others vanish after one breakout book? What really separates a throwaway pen name and rapid release strategy from a legacy brand and a body of work you're proud of? How can you diversify with trad, indie, non-fiction, and Kickstarter without burning out—or selling out your creative freedom? With Jennifer Probst. In the intro, digital ebook signing [BookFunnel]; how to check terms and conditions; Business for Authors 2026 webinars; Music industry and AI music [BBC; The New Publishing Standard]; The Golden Age of Weird. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jennifer Probst is a New York Times, USA Today, and Wall Street Journal bestselling author of over 60 books across different kinds of romance as well as non-fiction for writers. Her latest book is Write Free. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes How Jennifer started writing at age 12, fell in love with romance, and persisted through decades of rejection A breakout success — and what happened when it moved to a traditional publisher Traditional vs indie publishing, diversification, and building a long-term, legacy-focused writing career Rapid-release pen names vs slow-burn author brands, and why Jennifer chooses quality and longevity Inspirational non-fiction for writers (Write Naked, Write True, Write Free) Using Kickstarter for special editions, re-releases, courses, and what she's learned from both successes and mistakes – plus what “writing free” really means in practice How can you ‘write free'? You can find Jennifer at JenniferProbst.com. Transcript of interview with Jennifer Probst Jo: Jennifer Probst is a New York Times, USA Today, and Wall Street Journal bestselling author of over 60 books across different kinds of romance as well as non-fiction for writers. Her latest book is Write Free. So welcome, Jennifer. Jennifer: Thanks so much, Joanna. I am kind of fangirling. I'm really excited to be on The Creative Penn podcast. It's kind of a bucket list. Jo: Aw, that's exciting. I reached out to you after your recent Kickstarter, and we are going to come back to that in a minute. First up, take us back in time. Tell us a bit more about how you got into writing and publishing. Jennifer: This one is easy for me. I am one of those rarities. I think that I knew when I was seven that I was going to write. I just didn't know what I was going to write. At 12 years old, and now this will kind of date me in dinosaur era here, there was no internet, no information on how to be a writer, no connections out there. The only game in town was Writer's Digest. I would go to my library and pore over Writer's Digest to learn how to be a writer. At 12 years old, all I knew was, “Oh, if I want to be a famous writer, I have to write a book.” So I literally sat down at 12 and wrote my first young adult romance. Of course, I was the star, as we all are when we're young, and I have not stopped since. I always knew, since my dad came home from a library with a box of romance novels and got in trouble with my mum and said, basically, “She's reading everything anyway, just let her read these,” I was gone. From that moment on, I knew that my entire life was going to be about that. So for me, it wasn't the writing. I have written non-stop since I was 12 years old. For me, it was more about making this a career where I can make money, because I think there was a good 30 years where I wrote without a penny to my name. So it was more of a different journey for me. It was more about trying to find my way in the writing world, where everybody said it should be just a hobby, and I believed that it should be something more. Jo: I was literally just going back in my head there to the library I used to go to on my way home from school. Similar, probably early teens, maybe age 14. Going to that section and… I think it was Shirley Conran. Was that Lace? Yes, Lace books. That's literally how we all learned about sex back in the day. Jennifer: All from books. You didn't need parents, you didn't need friends. Amazing. Jo: Oh, those were the days. That must have been the eighties, right? Jennifer: It was the eighties. Yes. Seventies, eighties, but mostly right around in the eighties. Oh, it was so… Jo: I got lost about then because I was reminiscing. I was also the same one in the library, and people didn't really see what you were reading in the corner of the library. So I think that's quite funny. Tell us how you got into being an indie. Jennifer: What had happened is I had this manuscript and it had been shopped around New York for agents and for a bunch of publishers. I kept getting the same exact thing: “I love your voice.” I mean, Joanna, when you talk about papering your wall with rejections, I lived that. The only thing I can say is that when I got my first rejection, I looked at it as a rite of passage that created me as a writer, rather than taking the perspective that it meant I failed. To me, perspective is a really big thing in this career, how you look at things. So that really helped me. But after you get like 75 of them, you're like, “I don't know how much longer I can take of this.” What happened is, it was an interesting story, because I had gone to an RWA conference and I had shopped this everywhere, this book that I just kept coming back to. I kept saying, “I feel like this book could be big.” There was an indie publisher there. They had just started out, it was an indie publisher called Entangled. A lot of my friends were like, “What about Entangled? Why don't you try more digital things or more indie publishers coming up rather than the big traditional ones?” Lo and behold, I sent it out. They loved the book. They decided, in February of 2012, to launch it. It was their big debut. They were kind of competing with Harlequin, but it was going to be a new digital line. It was this new cutting-edge thing. The book went crazy. It went viral. The book was called The Marriage Bargain, and it put me on the map. All of a sudden I was inundated with agents, and the traditional publishers came knocking and they wanted to buy the series. It was everywhere. Then it hit USA Today, and then it spent 26 weeks on The New York Times. Everybody was like, “Wow, you're this overnight sensation.” And I'm like, “Not really!” That was kind of my leeway into everything. We ended up selling that series to Simon & Schuster because that was the smart move for then, because it kind of blew up and an indie publisher at that time knew it was a lot to take on. From then on, my goal was always to do both: to have a traditional contract, to work with indie publishers, and to do my own self-pub. I felt, even back then, the more diversified I am, the more control I have. If one bucket goes bad, I have two other buckets. Jo: Yes, I mean, I always say multiple streams of income. It's so surprising to me that people think that whatever it is that hits big is going to continue. So you obviously experienced there a massive high point, but it doesn't continue. You had all those weeks that were amazing, but then it drops off, right? Jennifer: Oh my goodness, yes. Great story about what happened. So 26 weeks on The New York Times, and it was selling like hotcakes. Then Simon & Schuster took it over and they bumped the price to their usual ebook price, which was, what, $12.99 or something? So it's going from $2.99. The day that they did it, I slid off all the bestseller lists. They were gone, and I lost a lot of control too. With indies, you have a little bit more control. But again, that kind of funnels me into a completely different kind of setup. Traditional is very different from indie. What you touched on, I think, is the biggest thing in the industry right now. When things are hot, it feels like forever. I learned a valuable lesson: it doesn't continue. It just doesn't. Maybe someone like Danielle Steel or some of the other big ones never had to pivot, but I feel like in romance it's very fluid. You have genres hitting big, you have niches hitting big, authors hitting big. Yes, I see some of them stay. I see Emily Henry still staying—maybe that will never pause—but I think for the majority, they find themselves saying, “Okay, that's done now. What's next?” It can either hit or not hit. Does that make sense to you? Do you feel the same? Jo: Yes, and I guess it's not just about the book. It's more about the tactic. You mentioned genres, and they do switch a lot in romance, a lot faster than other genres. In terms of how we do marketing… Now, as we record this, TikTok is still a thing, and we can see maybe generative AI search coming on the horizon and agentic buying. A decade ago it might have been different, more Facebook ads or whatever. Then before that it might have been something else. So there's always things changing along the way. Jennifer: Yes, there definitely is. It is a very oversaturated market. They talk about, I don't know, 2010 to 2016 maybe, as the gold rush, because that was where you could make a lot of money as an indie. Then we saw the total fallout of so many different things. I feel like I've gone through so many ups and downs in the industry. I do love it because the longer you're around, the more you learn how to pivot. If you want this career, you learn how to write differently or do whatever you need to do to keep going, in different aspects, with the changes. To me, that makes the industry exciting. Again, perspective is a big thing. But I have had to take a year to kind of rebuild when I was out of contract with a lot of things. I've had to say, “Okay, what do you see on the horizon now? Where is the new foundation? Where do you wanna restart?” Sometimes it takes a year or two of, “Maybe I won't be making big income and I cut back,” but then you're back in it, because it takes a while to write a few new books, or write under a pen name, or however you want to pivot your way back into the industry. Or, like you were saying, diversifying. I did a lot of non-fiction stuff because that's a big calling for me, so I put that into the primary for a while. I think it's important for authors to maybe not just have one thing. When that one thing goes away, you're scrambling. It's good to have a couple of different things like, “Well, okay, this genre is dead or this thing is dead or this isn't making money. Let me go to this for a little while until I see new things on the horizon.” Jo: Yes. There's a couple of things I want to come back to. You mentioned a pen name there, and one of the things I'm seeing a lot right now—I mean, it's always gone on, but it seems to be on overdrive—is people doing rapid-release, throwaway pen names. So there's a new sub-genre, they write the books really fast, they put them up under whatever pen name, and then when that goes away, they ditch that pen name altogether. Versus growing a name brand more slowly, like I think you and I have done. Under my J.F. Penn fiction brand, I put lots of different sub-genres. What are your thoughts on this throwaway pen name versus growing a name brand more slowly? Jennifer: Well, okay, the first thing I'm goign to say is: if that lights people up, if you love the idea of rapid release and just kind of shedding your skin and going on to the next one, I say go for it. As long as you're not pumping it out with AI so it's a complete AI book, but that's a different topic. I'm not saying using AI tools; I mean a completely AI-written book. That's the difference. If we're talking about an author going in and, every four weeks, writing a book and stuff like that, I do eventually think that anything in life that disturbs you, you're going to burn out eventually. That is a limited-time kind of thing, I believe. I don't know how long you can keep doing that and create decent enough books or make a living on it. But again, I really try not to judge, because I am very open to: if that gives you joy and that's working and it brings your family money, go for it. I have always wanted to be a writer for the long term. I want my work to be my legacy. I don't just pump out books. Every single book is my history. It's a marking of what I thought, what I put out in the world, what my beliefs are, what my story is. It marks different things, and I'm very proud of that. So I want a legacy of quality. As I got older, in my twenties and thirties, I was able to write books a lot faster. Then I had a family with two kids and I had to slow down a little bit. I also think life sometimes drives your career, and that's okay. If you're taking care of a sick parent or there's illness or whatever, maybe you need to slow down. I like the idea of a long-term backlist supporting me when I need to take a back seat and not do frontlist things. So that's how I feel. I will always say: choose a long, organic-growth type of career that will be there for you, where your backlist can support you. I also don't want to trash people who do it differently. If that is how you can do it, if you can write a book in a month and keep doing it and keep it quality, go for it. Jo: I do have the word “legacy” on my board next to me, but I also have “create a body of work I'm proud of.” I have that next to me, and I have “Have you made art today?” So I think about these things too. As you say, people feel differently about work, and I will do other work to make faster cash rather than do that with books. But as we said, that's all good. Interestingly, you mentioned non-fiction there. Write Free is your latest one, but you've got some other writing books. So maybe— Talk about the difference between non-fiction book income and marketing compared to fiction, and why you added that in. Jennifer: Yes, it's completely different. I mean, it's two new dinosaurs. I came to writing non-fiction in a very strange way. Literally, I woke up on New Year's Day and I was on a romance book deadline. I could not do it. I'll tell you, my brain was filled with passages of teaching writing, of things I wanted to share in my writing career. Because again, I've been writing since I was 12, I've been a non-stop writer for over 30 years. I got to my computer and I wrote like three chapters of Write Naked (which was the first book). It was just pouring out of me. So I contacted my agent and I said, “Look, I don't know, this is what I want to do. I want to write this non-fiction book.” She's like, “What are you talking about? You're a romance author. You're on a romance deadline. What do you want me to do with this?” She was so confused. I said, “Yes, how do you write a non-fiction book proposal?” And she was just like, “This is not good, Jen. What are you doing?” Anyway, the funny story was, she said, “Just send me chapters.” I mean, God bless her, she's this wonderful agent, but I know she didn't get it. So I sent her like four chapters of what I was writing and she called me. I'll never forget it. She called me on the phone and she goes, “This is some of the best stuff I have ever read in my life. It's raw and it's truthful, and we've got to find a publisher for this.” And I was like, “Yay.” What happened was, I believe this was one of the most beautiful full circles in my life: Writer's Digest actually made me an offer. It was not about the money. I found that non-fiction for me had a much lower advance and a different type of sales. For me, when I was a kid, that is exactly what I was reading in the library, Writer's Digest. I would save my allowance to get the magazine. I would say to myself, “One day, maybe I will have a book with Writer's Digest.” So for me, it was one of the biggest full-circle moments. I will never forget it. Being published by them was amazing. Then I thought I was one-and-done, but the book just completely touched so many writers. I have never gotten so many emails: “Thank you for saying the truth,” or “Thank you for being vulnerable.” Right before it published, I had a panic attack. I told my husband, “Now everybody's going to know that I am a mess and I'm not fabulous and the world is going to know my craziness.” By being vulnerable about the career, and also that it was specifically for romance authors, it caused a bond. I think it caused some trust. I had been writing about writing for years. After that, I thought it was one-and-done. Then two or three years later I was like, “No, I have more to say.” So I leaned into my non-fiction. It also gives my fiction brain a rest, because when you're doing non-fiction, you're using a different part of your brain. It's a way for me to cleanse my palate. I gather more experiences about what I want to share, and then that goes into the next book. Jo: Yes, I also use the phrase “palate cleanser” for non-fiction versus fiction. I feel like you write one and then you feel like, “Oh, I really need to write the other now.” Jennifer: Yes! Isn't it wonderful? I love that. I love having the two brains and just giving one a break and totally leaning into it. Again, it's another way of income. It's another way. I also believe that this industry has given me so much that it is automatic that I want to give back. I just want to give as much as possible back because I'm so passionate about writing and the industry field. Jo: Well, interestingly though, Writer's Digest—the publisher who published that magazine and other things—went bankrupt in 2019. You've been in publishing a long time. It is not uncommon for publishers to go out of business or to get bought. Things happen with publishers, right? Jennifer: Yes. Jo: So what then happened? Jennifer: So Penguin Random House bought it. All the Writer's Digest authors did not know what they were going to do. Then Penguin Random House bought it and kept Writer's Digest completely separate, as an imprint under the umbrella. So Writer's Digest really hasn't changed. They still have the magazine, they still have books. So it ended up being okay. But what I did do is—because I sold Write Naked and I have no regrets about that, it was the best thing for me to do, to go that route—the second and the third books were self-published. I decided I'm going to self-publish. That way I have the rights for audio, I have the rights for myself, I can do a whole bunch of different things. So Write True, the second one, was self-published. Writers Inspiring Writers I paired up with somebody, so we self-published that. And Write Free, my newest one, is self-published. So I've decided to go that route now with my non-fiction. Jo: Well, as I said, I noticed your Kickstarter. I don't write romance, so I'm not really in that community. I had kind of heard your name before, but then I bought the book and joined the Kickstarter. Then I discovered that you've been doing so much and I was like, “Oh, how, why haven't we connected before?” It's very cool. So tell us about the Kickstarters you've done and what you know, because you've done, I think, a fiction one as well. What are your thoughts and tips around Kickstarter? Jennifer: Yes. When I was taking that year, I found myself kind of… let's just say fired from a lot of different publishers at the time. That was okay because I had contracts that ran out, and when I looked to see, “Okay, do we want to go back?” it just wasn't looking good. I was like, “Well, I don't want to spend a year if I'm not gonna be making the money anyway.” So I looked at the landscape and I said, “It's time to really pull in and do a lot more things on my own, but I've got to build foundations.” Kickstarter was one of them. I took a course with Russell Nohelty and Monica Leonelle. They did a big course for Kickstarter, and they were really the ones going around to all the conferences and basically saying, “Hey guys, you're missing out on a lot of publishing opportunities here,” because Kickstarter publishing was getting good. I took the course because I like to dive into things, but I also want to know the foundation of it. I want to know what I'm doing. I'm not one to just wing it when it comes to tech. So what happened is, the first one, I had rights coming back from a book. After 10 years, my rights came back. It was an older book and I said, “You know what? I am going to dip my foot in and see what kind of base I can grow there. What can I do?” I was going to get a new cover, add new scenes, re-release it anyway, right? So I said, “Let's do a Kickstarter for it, because then I can get paid for all of that work.” It worked out so fantastically. It made just enough for my goal. I knew I didn't want to make a killing; I knew I wanted to make a fund. I made my $5,000, which I thought was wonderful, and I was able to re-release it with a new cover, a large print hardback, and I added some scenes. I did a 10-year anniversary re-release for my fans. So I made it very fan-friendly, grew my audience, and I was like, “This was great.” The next year, I did something completely different. I was doing Kindle Vella back in the day. That was where you dropped a chapter at a time. I said, “I want to do this completely different kind of thing.” It was very not my brand at all. It was very reality TV-ish: young college students living in the city, very sexy, very angsty, love triangles, messy—everything I was not known for. Again, I was like, “I'm not doing a pen name because this is just me,” and I funnelled my audience. I said, “What I'm going to do is I'm going to start doing a chapter a week through Kindle Vella and make money there. Then when it's done, I'm going to bundle it all up and make a book out of it.” So I did a year of Kindle Vella. It was the best decision I made because I just did two chapters a week, which I was able to do. By one year I had like 180,000 words. I had two to three books in there. I did it as a hardback deluxe—the only place you could get it in print. Then Vella closed, or at least it went way down. So I was like, “Great, I'm going to do this Kickstarter for this entire new thing.” I partnered with a company that helps with special editions, because that was a whole other… oh Joanna, that was a whole other thing you have to go into. Getting the books, getting the art, getting the swag. I felt like I needed some help for that. Again, I went in, I funded. I did not make a killing on that, but that was okay. I learned some things that I would have changed with my Kickstarter and I also built a new audience for that. I had a lot of extra books that I then sold in my store, and it was another place to make money. The third Kickstarter I used specifically because I had always wanted to do a writing course. I go all over the world, I do keynotes, I do workshops, I've done books, and I wanted to reach new writers, but I don't travel a lot anymore. So I came up with the concept that I was going to do my very first course, and it was going to be very personal, kind of like me talking to them almost like in a keynote, like you're in a room with me. I gathered a whole bunch of stuff and I used Kickstarter to help me A) fund it and B) make myself do it, because it was two years in the making and I always had, “Oh, I've got this other thing to do,” you know how we do that, right? We have big projects. So I used Kickstarter as a deadline and I decided to launch it in the summer. In addition to that, I took years of my posts from all over. I copied and pasted, did new posts, and I created Write Free, which was a very personal, essay-driven book. I took it all together. I took a couple of months to do this, filmed the course, and the Kickstarter did better than I had ever imagined. I got quadruple what I wanted, and it literally financed all the video editing, the books, everything that I needed, plus extra. I feel like I'm growing in Kickstarter. I hope I'm not ranting. I'm trying to go over things that can help people. Jo: Oh no, that is super useful. Jennifer: So you don't have to go all in and say, “If it doesn't fund it's over,” or “I need to make $20,000.” There are people making so much money, and there are people that will do a project a year or two projects a year and just get enough to fund a new thing that they want to do. So that's how I've done it. Jo: I've done quite a few now, and my non-fiction ones have been a lot bigger—I have a big audience there—and my fiction have been all over the place. What I like about Kickstarter is that you can do these different things. We can do these special editions. I've just done a sprayed-edge short story collection. Short story collections are not the biggest genre. Jennifer: Yes. I love short stories too. I've always wanted to do an anthology of all my short stories. Jo: There you go. Jennifer: Yes, I love that for your Kickstarter. Love it. Jo: When I turned 50 earlier this year, I realised the thing that isn't in print is my short stories. They are out there digitally, and that's why I wanted to do it. I feel like Kickstarter is a really good way to do these creative projects. As you say, you don't have to make a ton of money, but at the end of the day, the definition of success for us, I think for both of us, is just being able to continue doing this, right? Jennifer: Absolutely. This is funding a creative full-time career, and every single thing that you do with your content is like a funnel. The more funnels that you have, the bigger your base. Especially if you love it. It would be different if I was struggling and thinking, “Do I get an editor job?” I would hate being an editor. But if you look at something else like, “Oh yes, I could do this and that would light me up, like doing a course—wow, that sounds amazing,” then that's different. It's kind of finding your alternates that also light you up. Jo: Hmm. So were there any mistakes in your Kickstarters that you think are worth sharing? In case people are thinking about it. Jennifer: Oh my God, yes. So many. One big thing was that I felt like I was a failure if I didn't make a certain amount of money because my name is pretty well known. It's not like I'm brand new and looking. One of the big things was that I could not understand and I felt like I was banging my head against the wall about why my newsletter subscribers wouldn't support the Kickstarter. I'm like, “Why aren't you doing this? I'm supposed to have thousands of people that just back.” Your expectations can really mess with you. Then I started to learn, “Oh my God, my newsletter audience wants nothing to do with my Kickstarter.” Maybe I had a handful. So then I learned that I needed longer tails, like putting it up for pre-order way ahead of time, and also that you can't just announce it in your newsletter and feel like everybody's going to go there. You need to find your streams, your Kickstarter audience, which includes ads. I had never done ads either and I didn't know how to do that, so I did that all wrong. I joined the Facebook group for Kickstarter authors. I didn't do that for the first one and then I learned about it. You share backer updates, so every time you go into your audience with a backer update, there's this whole community where you can share with like-minded people with their projects, and you post it under your updates. It does cross-networking and sharing with a lot of authors in their newsletters. For the Write Free one, I leaned into my networking a lot, using my connections. I used other authors' newsletters and people in the industry to share my Kickstarter. That was better for me than just relying on my own fanbase. So definitely more networking, more sharing, getting it out on different platforms rather than just doing your own narrow channel. Because a lot of the time, you think your audience will follow you into certain things and they don't, and that needs to be okay. The other thing was the time and the backend. I think a lot of authors can get super excited about swag. I love that, but I learned that I could have pulled back a little bit and been smarter with my financials. I did things I was passionate about, but I probably spent much more money on swag than I needed to. So looking at different aspects to make it more efficient. I think each time you do one, you learn what works best. As usual, I try to be patient with myself. I don't get mad at myself for trying things and failing. I think failing is spectacular because I learn something. I know: do I want to do this again? Do I want to do it differently? If we weren't so afraid of failingqu “in public”, I think we would do more things. I'm not saying I never think, “Oh my God, that was so embarrassing, I barely funded and this person is getting a hundred thousand.” We're human. We compare. I have my own reset that I do, but I really try to say, “But no, for me, maybe I'll do this, and if it doesn't work, that's okay.” Jo: I really like that you shared about the email list there because I feel like too many people have spent years driving people to Kindle or KU, and they have built an email list of readers who like a particular format at a particular price. Then we are saying, “Oh, now come over here and buy a beautiful hardback that's like ten times the price.” And we're surprised when nobody does it. Is that what happened? Jennifer: Exactly. Also, that list was for a non-fiction project. So I had to funnel where my writers were in my newsletter, and I have mostly readers. So I was like, “Okay…” But I think you're exactly right. First of all, it's the platform. When you ask anybody to go off a platform, whether it's buy direct at your Shopify store or go to Kickstarter, you are going to lose the majority right there. People are like, “No, I want to click a button from your newsletter and go to a site that I know.” So you've got that, and you've got to train them. That can take some time. Then you've got this project where people are like, “I don't understand.” Even my mum was like, “I would love to support you, honey, but what the heck is this? Where's the buy button and where's my book?” My women's fiction books tend to have some older readers who are like, “Hell no, I don't know what this is.” So you have to know your audience. If it's not translating, train them. I did a couple of videos where I said, “Look, I want to show you how easy this is,” and I showed them directly how to go in and how to back. I did that with Kindle Vella too. I did a video from my newsletter and on social: “Hey, do you not know how to read this chapter? Here's how.” Sometimes there's a barrier. Like you said, Joanna, if I have a majority that just want sexy contemporary, and I'm dropping angsty, cheating, forbidden love, they're like, “Oh no, that's not for me.” So you have to know whether there's a crossover. I go into my business with that already baked into my expectations. I don't go in thinking I'm going to make a killing. Then I'm more surprised when it does well, and then I can build it. Jo: Yes, exactly. Also if you are, like both of us, writing across genres, then you are always going to split your audience. People do not necessarily buy everything because they have their preferences. So I think that's great. Now we are almost out of time, but this latest book is Write Free. I wondered if you would maybe say— What does Write Free mean to you, and what might it help the listeners with? Jennifer: Write Free is an extremely personal book for me, and the title was really important because it goes with Write Naked, Write True, and Write Free. These are the ways that I believe a writer should always show up to the page. Freedom is being able to write your truth in whatever day that is. You're going to be a different writer when you're young and maybe hormonal and passionate and having love affairs. You're going to write differently when you're a mum with kids in nappies. You're going to write differently when you are maybe in your forties and you're killing your career. Your perspective changes, your life changes. Write Free is literally a collection of essays all through my 30 years of life. It's very personal. There are essays like, “I'm writing my 53rd book right now,” and essays like, “My kids are in front of SpongeBob and I'm trying to write right now,” and “I got another rejection letter and I don't know how to survive.” It is literally an imprint of essays that you can dip in and dip out of. It's easy, short, inspirational, and it's just me showing up for my writing life. That's what I wish for everybody: that they can show up for their writing life in the best way that they can at the time, because that changes all the time. Jo: We can say “write free” because we've got a lot of experience at writing. I feel like when I started writing—I was an IT consultant—I literally couldn't write anything creative. I didn't believe I could. There'll be people listening who are just like, “Well, Jennifer, I can't write free. I'm not free. My mind is shackled by all these expectations and everything.” How can they release that and aim for more freedom? Jennifer: I love that question so much. The thing is, I've spent so many years working on that part. That doesn't come overnight. I think sometimes when you have more clarification of, “Okay, this is really limiting me,” then when you can see where something is limiting you, at least you can look for answers. My answers came in the form of meditation. Meditation is a very big thing in my life. Changing my perspective. Learning life mottos to help me deal with those kinds of limitations. Learning that when I write a sex scene, I can't care about my elderly aunt who tells my mother, “Dear God, she ruined the family name.” It is your responsibility to figure out where these limitations are, and then slowly see how you can remove them. I've been in therapy. I have read hundreds of self-help books. I take meditation courses. I take workshop courses. I've done CliftonStrengths with Becca Syme. I don't even know if that's therapy, but it feels like therapy to me as a writer. Knowing my personality traits. I've done Enneagram work with Claire Taylor, which has been huge. The more you know yourself and how your brain is showing up for yourself, the more you can grab tools to use. I wish I could say, “Yes, if everybody meditates 30 minutes a day, you're going to have all blocks removed,” but it's so personal that it's a trick question. If everybody started today and said, “Where is my biggest limitation?” and be real with yourself, there are answers out there. You just have to go slowly and find them, and then the writing more free will come. I hope that wasn't one of those woo-woo answers, but I really do believe it. Jo: I agree. It just takes time. Like our writing career, it just takes time. Keep working on it, keep writing. Jennifer: Yes. And bravery, right? A lot of bravery. Just show up for yourself however you can. If “write free” feels too big, journal for yourself and put it in a locked drawer. Any kind of writing, I think, is therapeutic too. Jo: Brilliant. So where can people find you and your books and everything you do online? Jennifer: The best place to go is my website. I treat it like my home. It's www.JenniferProbst.com. There is so much on it. Not just books, not just free content and free stories. There's an entire section just for writers. There are videos on there. There are a lot of resources. I keep it up to date and it is the place where you can find me. Of course I'm everywhere on social media as Author Jennifer Probst. You can find me anywhere. I always tell everybody: I answer my messages, I answer my emails. That is really important to me. So if you heard this podcast and you want to reach out on anything, please do. I will answer. Jo: Fantastic. Well, thanks so much for your time, Jennifer. That was great. Jennifer: Thanks for having me, Joanna.The post Writing Free: Romance Author Jennifer Probst On A Long-Term Author Career first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we were joined by best-selling author Nalini Singh, who writes in multiple genres, from romance to thrillers. This discussion focused on her experiences becoming a hybrid author, writing thrillers after a long romance-writing career, and much more. New York Times best-selling author Nalini Singh joins us on the podcast this week to talk about her long standing career as a romance author and why she decided to try her hand at writing thrillers. Nalini chats to us about her publishing journey, why she decided to give indie publishing a try and become a hybrid author, and she tells us what it was like to be included on Oprah's list of Best Romances to Read in this Lifetime. Learn more on Nalini's website and check out Nalini's books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we spoke to prolific indie author Dale Mayer, who has written dozes of books over the years of her successful career. We talk to her all about how dictating her books helps her write more, misconceptions about overnight success in indie publishing, how to find your own success as an indie author, and much more. Dale Mayer, USA Today bestselling author, gives advice to listeners on how to develop a long and successful career in indie publishing. She also explains how dictating her books helped her become one of KWL's most prolific authors. Be sure to visit Dale's website and check out Dale's books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we spoke to USA Today best-selling author of many a mystery book, Sara Rosett! Sara shared some great tips with us when it came to plotting mystery novels, marketing long-running series books (a challenge many mystery authors face), and more. Sara Rosett, USA Today bestselling author, gives her tips for plotting mystery novels, discusses the psychology of why readers choose cozy mysteries, and explains the challenges that come with marketing a long-standing series. Learn more on Sara's website and check out Sara's books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we spoke to best-selling Scottish author Skye MacKinnon, whose many books are inspired by folklore and mythology, no matter the genre. We had a great conversation about incorporating elements of myth and folktales in fiction, co-writing with other authors, and much more. Skye MacKinnon is an international bestselling author who writes across multiple genres, from science fiction to fantasy to paranormal romance and even children's books. Skye joins us on the podcast this week to discuss writing in different genres and how she manages to incorporate her love of Scottish folklore and mythology into her work, no matter what she's writing. She also talks about her experience co-writing series with authors she admires, and why she decided to go wide.  Learn more on Skye's website and check out Skye's books on Kobo.  

Mark Leslie Lefebvre is the author of more than thirty books that include the award-winning humorous urban fantasy Canadian Werewolf series— hailed by readers as “the thinking man's werewolf”—and his award-nominated ghostly explorations such as Haunted Hospitals and Tomes of Terror. He is also the editor of more than ten anthologies that include titles in the Hugo Award Nominated Pulphouse Fiction Magazine and the Aurora Award-winning Tesseracts series, which showcases the best in Canadian speculative fiction. His work has been translated into French, Italian, and German. While choosing the shorter and easier-to-spell moniker of Mark Leslie for most of his writing, Mark leverages his full name for work in inspiring, informing, and assisting other authors. Mark's first short story was published in 1992, the same year he began in the book industry. He is a tireless advocate for libraries, bookstores, and other authors and has held the roles of president of The Canadian Booksellers Association, board member for BookNet Canada, chair of the Professional Advisor Committee for Sheridan College's Honours Degree in Writing and Publishing, and Director of Self-Publishing and Author Relations for Rakuten, Kobo, Inc. where he launched Kobo Writing Life. A pioneer in digital publishing, Mark has embraced both traditional and self-publishing routes and continues to look for new ways that technology and innovation can improve the industry for all authors. He has appeared on countless podcasts, television, and radio programs and has spoken on stages across Canada and the United States as well as in England, Germany, France, and Italy. Mark's weekly podcast, Stark Reflections on Writing and Publishing—launched in January 2018— takes an unflinching look at the reality of the publishing world with a balanced take on the pros and cons of various publishing routes. One of his greatest passions is helping writers navigate the bold new realms and opportunities that continue to unfold as the industry evolves. Mark Leslie Lefebvre became a Writers of the Future judge in 2024. “Fantastic fiction has long been considered the herald of possibility. If so, then writers are the pioneering champions of inspiring the world in creative and imaginative ways that can bring form and reality to that raw potential. One of the most significant things we can do as writers is to inspire others to dream well beyond the limits and constraints of our world—to imagine the infinite potency and wonders that lie just on the other side of ‘what if.' Those whose mission is to seek out and celebrate new imaginative voices, to offer them a platform to launch their words, dreams, and stories, and to provide guidance as they navigate a complex and ever-changing publishing industry are the purveyors of possibility in the finest sense. And that is what Writers of the Future has always been. I am proud and honored to join the prestigious panel of world-class writers, artists and all of the people who work tirelessly behind the scenes in continuing L. Ron Hubbard's magnificent vision of paying it forward to the creative minds of tomorrow.” —Mark Leslie Lefebvre Find out more at: markleslie.ca markleslie.ca/about/

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we spoke to writer and director of the Alliance of Independet Authors, Orna Ross! Orna joined us to talk about having a global approach to book sales, making business desicions that can expand your writing career, and much more.  Novelist, poet, and director of the Alliance of Independent Authors Orna Ross joins us on the podcast this week to discuss taking a global approach to your indie publishing business. Orna talks about what business decisions authors should consider and how to get into the right mindset before going global, and she gives us some great advice for new and veteran authors alike. To learn more, visit Orna's website.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. This episode featuring Brenna Aubrey is all about translations and how to find success in a foreign language market. Brenna had great advice about being a globally conscious author, translation rights, and more! Breakout star in France, Italy and Germany, Brenna Aubrey gives listeners tips on translations. She advises on how to decide if translations are right for you, how much money an author should budget for translations, picking which market to target and selecting which backlist titles to translate. Brenna also discusses how she fell into her niche (writing “geek romance”) and why ultimately, she decided on self-publishing rather than traditional publishing. To learn more, visit Brenna's website.  

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. Today, we're bringing you a recording of a live Q&A event with Maria Fesz, team lead of collection development at OverDrive! This Q&A is full of great information on how to get your books onto those (digital) library shelves. In this episode, we spoke to Maria Fesz, who is team lead of collection development at OverDrive. Kobo and OverDrive are companies with a combined passion for readers and reading and by working together, we have developed a way to make it easy for KWL authors to opt their titles directly into OverDrive's library marketplace. This conversation consisted of great conversation and plenty of helpful information, including: The importance of selling to libraries BISAC codes Preorder titles How to opt in your books to OverDrive via KWL And much more! Check out OverDrive's website to learn more.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. Today, we're bringing you a great conversation about writing dark romance with best-selling author Autumn Jones Lake. We loved chatting to Autumn about all things motorcycle romance and the misconceptions about being an author writing in this sub-genre!  USA Today bestselling author,Autumn Jones Lake explains the misconceptions associated with motorcycle romance, how she plots her Lost Kings MC series (fifteen books and counting!) and shares her tips for aspiring romance writers. In this episode: Autumn tells us about her publishing journey from trying out traditional publishing, working with a small press, and her decision to go indie She explains why she enjoys writing MC romances and the common misconceptions people have about the genre Autumn breaks down her writing process from planning an outline to keeping track of all of her various characters to how she's influenced by her readers, and she tells us about the challenges that come with writing a long-standing series She shares some tips for writers looking to get into romance writing, including the best things she's done for her writing business Autumn discusses how she markets such a long-standing series and how she utilizes her newsletter to not only stay in touch with her readers, but to also introduce new material And much more! Learn more on Autumn's website and check out her books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. This episode features two former Kobo employees, Simon Collinson and Ben Dugas! These two experts share everything authors need to know about EPUBs and eBook files, and offer some great advice to indie authors looking to avoid common formatting and file-making errors. Join Chrissy as she sits down with EPUB experts Simon Collinson and Ben Dugas from Kobo. They teach us everything we need to know about eBook files. They explain the different types of EPUB files, the tools available to authors to make their own EPUBs and common errors to watch out when creating your own file. They also discuss the future of eBooks and accessibility. In this episode: Simon and Ben tell us what the difference between different EPUB formats is. Simon talks about the different ways authors can go about creating their own EPUB files. Ben chats about the common issues he encounters when looking at EPUB files. Ben recommends trying out your EPUB on different devices to make sure it will be readable on all platforms. They talk about accessibility and the future they see for EPUBs. And much more!

Radish Fiction is officially shutting down by December 2025. NetGalley just launched a consumer-facing discovery site called Booktrovert. And ACX is testing voice replica AI for audiobook narration. In this week's news update, I cover the latest shifts in the self-publishing world—including a deepfake interview warning, AI narration breakthroughs, and a major indie publishing milestone from Spoken.press.  Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships  Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. News Sources: Now in Beta: Narrator Voice Replicas on ACX - https://www.acx.com/mp/blog/now-in-beta-narrator-voice-replicas-on-acx Radish Fiction is shutting down in December 2025 - https://goodereader.com/blog/digital-publishing/radish-fiction-is-shutting-down-soon-in-december NetGalley Launches New Consumer Marketing Site Called Booktrovert - https://publishingperspectives.com/2025/06/netgalley-launches-booktrovert/ When an Interview Isn't Exactly What It Seems: NewYox Media and Its Suite of Magazines - https://writerbeware.blog/2025/07/11/when-an-interview-isnt-exactly-what-it-seems-newyox-media-and-its-suite-of-magazines  Spoken Beta: V0.9.4 Release Notes: Natural Cadence, Emotional Precision, and Massive MCMV Level Up - https://www.spoken.press/the-spoken-chronicle/spoken-beta-v094-release-notes-natural-cadence-emotional-precision-and-massive-mcmv-level-up Miblart - https://DaleLinks.com/Miblart (affiliate link) - use promo code MIBLART15 to get 15% off your order (good through July 18) Self-Publishing Made Simple with April Cox - https://www.youtube.com/@SelfPubMadeSimple BookLinker presents: Your Book Deserves Readers: 3 Steps to Smarter Book Marketing - https://booklinker.mykajabi.com/registration-page ALLi Membership - https://DaleLinks.com/ALLi (affiliate link) ALLi Member Q&A: Marketing Your Books Using Video with Dale L. Roberts - https://selfpubconnect.mn.co/events/member-qa-marketing-your-books-using-video-with-dale-l-roberts The Self-Publishing with ALLi Podcast: Building Your Author Platform in 2025 - https://selfpublishingadvice.org/podcast-author-platform/ Kobo Writing Life presents: Busting Indie Publishing Myths with Dale Roberts - https://www.youtube.com/live/6oPXIhuzROg?si=YE7mPAAzFYvuYMCq Author Nation - https://DaleLinks.com/AuthorNation (affiliate link) Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. We're excited to bring back this episode featuring best-selling romance author and trauma therapist Adriana Herrera, whose approach to "unapologetic happy endings" is key to writing her romance novels! In this episode, we are joined by USA Today bestselling author and trauma therapist Adriana Herrera, author of romance novels with “unapologetic happy endings.” One of her most recent release and first in a new series, A Caribbean Heiress in Paris, published on May 31st 2022. Join us for an invigorating discussion about Adriana's journey to writing romance, representation in romance, how her work as a trauma therapist informs her writing, the writing workshops she teaches, fanfiction, and more. Learn more on Adriana's website and check out her books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. This episode highlights our conversation with Maria Riegger, author, attorney, and champion of authors who want to get educated on their legal rights and liabilities. This interview with Maria is full of great advice on legal issues to consider and more and is definitely worth another listen! In this episode, we spoke to Maria Riegger, attorney, self-help writer, and author of fiction and non-fiction titles such as the best-selling Legal Issues Authors Must Consider, a book that provides information on starting your self-publishing business, legal liability considerations, advice on how to protect your copyrights, how to safely use copyrighted material, and more. We learned a lot from Maria and found this discussion of the legal aspects of being an indie author very interesting and informative! Content note: Nothing discussed in this episode of the podcast should be use as legal advice. This episode is meant to be informative, educational, and entertaining – if you have questions related to copyright law and other legal issues surrounding your books, independent publishing, and publishing in general, please contact a legal representative in your area for more information. Learn more on Maria's website.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. This episode features our conversation with best-selling author of "kissing books," Alexis Hall, who describes himself as a "genrequeer writer," is the author of Murder Most Actual, Boyfriend Material, Rosie Palmer Takes the Cake, A Lady for a Duke, and many, many more. Alexis, Rachel and Tara have a wonderful time chatting about Alexis' books, her Kobo Originals title, Murder Most Actual, their writing process, and much more! Best-selling author Alexis Hall joins us on the podcast this week to discuss his Kobo Originals title, Murder Most Actual, and what it was like writing her first cozy mystery. Alexis talks to us about their career as a hybrid author, the inspirations behind Murder Most Actual, and how she tries to normalize queer relationships in his writing.  Learn more on Alexis' website, follow Alexis on Facebook, X, and Instagram, and check out Murder Most Actual on Kobo.

In this episode, we are joined by Canadian-born, UK-based debut author Grace Flahive, whose humorous and heart-warming speculative fiction novel, Palm Meridian, was recently published by Simon & Schuster Canada. Palm Meridian is described as "a rollicking, big-hearted story of long-lost love, friendship, and a life well-lived, set at a Florida retirement resort for queer women, on the last day of resident Hannah Cardin's life." We were so excited to be joined by Grace to discuss her writing career, her previous work in publishing, and more. Be sure to grab a copy of Palm Meridian, available on Kobo now! We spoke to Grace about her journey to becoming an author, what inspired her to write this story, how she depicted death and mortality in her novel alongside levity and humour, why she chose to focus her story on the queer community, what makes this novel speculative fiction, and much more! Follow Grace on Instagram to learn more.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. This episode features our conversation with author of mysteries, thrillers, and romantic suspense novels, Rachel Grant, and acclaimed narrator of many of her titles, Greg Tremblay. Rachel and Greg have a great conversation that illuminates much of the author and narrator relationship in this interview. Author Rachel Grant and her narrator Greg Tremblay shed some light on the process of creating an audiobook. Rachel discusses the working relationship she has with Greg and how his narration has influenced her future work. Greg shares his experience as a narrator, and the process for creating audiobooks. Learn more on Rachel's website and Greg's website, and check out Rachel's books on Kobo as well as Greg's books on Kobo.

In this week's episode, we take a look at the major self-publishing platforms that I use, and examine the pros and cons of each. This coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress, Book #8 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DOOM50 The coupon code is valid through June 24, 2025. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 253 of The Pulp Writer Show. My name is Jonathan Moeller. Today is May 30th, 2025, and today we are looking at the current major self-publishing platforms and what they offer indie authors. Before we get to our main topic, we'll have Coupon of the Week and an update on my current writing projects.   So let's start with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress (book number eight in the Dragonskull series, as excellently narrated by Brad Wills) at my Payhip store. That code is DOOM50. And as always, we will have the coupon code and the links to the store in the show notes. This coupon code is valid through June 24th, 2025. So if you are setting out on summer travels this summer and you need an audiobook to listen to while you're in the car or plane, we have got you covered. So now for an update on my current writing and audiobook projects. Ghost in the Corruption (as I mentioned last week) is now out and available at all the ebook stores: Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and Payhip. It is selling well. So thank you all for that. Now that Ghost in the Corruption is finished, what am I working on next? Well, back in 2023, I finished the Dragonskull and The Silent Order series back to back, so I declared Summer 2023 to be my Summer of Finishing Things. Well, it looks like Summer 2025 is going to be the Super Summer of Finishing Things because I intend to finish three series back to back.   First up is Shield of Power, the sixth and final book of The Shield War series. As of this publishing, I am 26,000 words into it, which puts me on Chapter 6 of 29. So I think it's going to end up being around 100,000-110,000 words long, and I am hoping it will be out in June, though it might slip to July depending on how things go. Once that is done, the next one up will be Stealth and Spells Online: Final Quest, which will be the third and very definitely final book of the Stealth and Spells Online trilogy. Believe it or not, I have been working on Final Quest on the side for so long that I passed the 100,000 word mark in that book this week. In fact, it's been a side project for so long that I don't remember how long I've been working on it, and I had to look up the metadata to check that I indeed started chipping away on it on October 18th, 2024. So I am very pleased that I'm nearly done with the rough draft and because of that reason, if all goes well, it'll come out very quickly after Shield of Power, since I think the rough draft will end up at about 125,000 to 130,000 words or in that neighborhood. Once Stealth and Spells Online: Final Quest is finished, I will then write Ghost in the Siege, which will be the sixth and final book of the Ghost Armor series. I am 1,500 words into that and hoping for that to come out in August or September, if all goes well. Once The Shield War, Stealth and Spells Online, and Ghost Armor are finished, I will finally be free to return to the Rivah and Nadia series. I realized that through all of 2024 and the first half of 2025, I had five unfinished series at the same time, and that was just too much for me to keep track of as a writer, and I think it may have been too much for the readers because it was too much of a wait between the different series as I worked my way through them. So five series at the same time is too much, so hence the Super Summer of Finishing Things. Going forward, I've decided that three unfinished series at the same time will be my maximum, which after the Super Summer of Finishing Things will be Cloak Mage, Half-Elven Thief, and a new epic fantasy series that I will set in the realm of Owyllain.   In audiobook news, Brad Wills started working on Shield of Battle this week and Hollis McCarthy started working on Ghost in the Corruption, so hopefully before probably about July or thereabouts, we will have those audiobooks available for you to listen to. So that is where I'm at with my current writing projects.   00:03:49 Main Topic of the Week: Self-Publishing Platforms for Ebooks [Note: Information in this Episode is Very Likely to Change]   So now let's move on to our main topic for the week, which is the main self-publishing platforms for ebooks. Today we will do a brief overview of the self-publishing platforms I currently use: Amazon/KDP, Barnes & Noble, Kobo, Google Play, and Draft2Digital/Smashwords. The reason I wanted to do this is because there are many scammy platforms for self-publishing out there, but fortunately there are also many legitimate ones. Today we'll compare several of the most popular ones for ebooks. Just to make things easier for comparison, we'll be using the term platform to discuss both retailers and aggregators and we're not going to talk about options for self-publishing print or audio formats today. We're going to focus solely on ebooks.   First of all, what should you look for in a publishing platform? The first thing is to make sure you retain complete ownership of your content in all formats. Some of these scammer ones try to claim all rights to anything you try to post or sell through them, so that is definitely a red flag to watch out for. Make sure that you understand any exclusivity requirements of any programs that you sign up for such as KDP Select, such as if other formats like audio are also included in their requirements, how long exclusivity lasts, et cetera. If the platform requires exclusivity, that is definitely something to pay attention to. Make sure you do your research carefully to understand how pricing, royalties, and payments work on each individual platform. Sometimes some of them will pay quarterly, some of them pay monthly, and some of them pay you last month's royalties at the end of the month. Some of them like Amazon run like two months behind.   Finally, and this is a big one, you should not have to pay any money in order to upload your work. If they are asking for money upfront, it is probably a scam. Now, there are some aggregators that don't take a percentage and instead charge you a yearly fee. I'm not talking about them in this podcast episode because I don't use them, but they are out there. One example would be Book Funnel, which does charge a yearly fee for you to use but provides a valuable service in being a backend for running your own store on like Payhip or Shopify, and there's a couple of other useful services in that way, but they're not a storefront and they don't take a percentage of any royalties. They just charge a yearly fee. So they're not the topic with this episode.   All the platforms I've talked about today do not have any fees in order to upload. Reputable sites like Amazon or Kobo will instead take a percentage of each book's sale. It's also good to have a few realistic expectations before you start using self-publishing platforms, and one of them is that the platform is not a marketer. For example, many people complain that KDP doesn't showcase their books and they get lost in the millions of books available. However, none of these services are promising that you'll make the front page of their site just by publishing there. It's a common delusion among new indie authors that when you publish your first book, that's all you have to do and people will flock to it. Unfortunately, it doesn't work that way.   In fact, since Amazon makes a small fortune off book ads, it's not in their interest to give away screen space for free, and this isn't to knock on Amazon, that's just the way the retail industry works. For example, if you go into a Target or a Walmart or another big box retailer, note the products that are prominently displayed on the aisle displays or the endcaps of the aisles. They didn't just get there randomly. The manufacturers of those products paid big money to Amazon and Target and Walmart and the other big box retailers to have their products featured there. In many cases, online commerce is no different.   Getting your book uploaded onto a platform is just the first step. Promoting and marketing the book is up to you and strategies for those will vary based on which ones you choose to use. For example, if you choose to make your work exclusive to just one platform, it's not a good idea to run Facebook ads in countries where that platform either doesn't exist or where it's not terribly popular. Today we're going to be just focusing on comparing the platforms, not how to best to market from them. So what are the options?   #1: First up is the most common platform people use and it's the 800 pound gorilla in the self-publishing space, and that is Amazon's Kindle Direct Publishing. And what are the pros and cons of KDP?   Pro: They are the biggest force in ebook publishing in many countries, including the United States. Some authors find that as much as 80 to 95% of their ebook sales come from Amazon, even if they are not exclusive with Amazon. For myself, it's usually about 50 to 60% of my sales on any given month are from Amazon and the rest come from the other retailers.   Heavy readers are generally very familiar with the Kindle Store interface and Library setup, and many readers are kind of locked into Amazon because they own Kindle devices, subscribe to Kindle Unlimited, and have large Kindle Libraries. So those are all the pros of publishing with KDP.   Cons: If you're expecting a large portion of your sales to come from the print version of your book or if print sales are very important to you, be aware that many bookstores and libraries either can't or won't buy print books from Amazon, so you should find an additional platform for the print version such as Ingram Spark or maybe Barnes & Noble's print division. One big concern about going exclusive with Amazon is that you're losing readers who don't have Kindle books in their countries, people who are boycotting Amazon for a variety of reasons, people who are locked into another platform such as Apple or Kobo, or people who want to self-archive their ebooks since Amazon doesn't allow that anymore. If you're already wide, you'll have to look carefully at what percentage of your sales are non-Amazon and if this percentage is an amount you'd be comfortable risking losing in order to be exclusive. Occasionally authors do complain about the customer service available to KDP, especially if it's urgent. For myself, I've not personally had any huge problems with KDP customer service. That said, I think you should expect a lead time of about one to two business days on anything you ask because I usually go through the email form.   Does KDP offer a subscription service? Yes. Kindle Unlimited (KU) readers pay a set amount and can read an unlimited number of books each month, although they're limited as to how many they can have in their library at any one time. Promotions happen regularly, usually based around big sales like Prime Day, and it can make a subscription as cheap as $0.99 for a three month period. Some also receive free subscriptions by buying certain Amazon products such as a new Kindle or Kindle Fire.   The downside of being in Kindle Unlimited is the exclusivity. You can't be in KU without being exclusive with Amazon, or at least the specific book in question has to be exclusive. Not all of your books have to be exclusive, and many authors such as myself will usually put one series in KU and then make sure everything else is wide. You must agree to be exclusive with them for ninety days and that time period is renewable.   What does KDP pay in terms of royalty? For $2.99 to $9.99, they give you 70% of the sale price. Under $2.99 and above $9.99, it's 35%. So that is sort of an encouragement from Amazon to price your ebooks in the $2.99 to $9.99 range. Currently I price new novels at $4.99 and do short stories at $0.99 cents.   What do I do? I have all of my titles available through KDP. I have a smaller portion of my collection exclusive through KDP Select/KU, and I have only recently increased that amount of Select titles due to the economic downturn. I suspect that KU users are likely to hold onto their subscriptions while cutting other expenses because honestly, KU is a pretty good deal for readers and the monthly subscription costs is about the same as one tradpub frontlist ebook, but with a KU subscription, they could read thousands of books for the same price. The value of KU is really very strong for frequent romance, LitRPG, science fiction, and fantasy readers. There's a strong population in the KU subscriber base often referred to as binge readers. They care more about variety, discovering new books, and the ability to read a lot over the ability to read specific authors or stories.   So overall, I think if you are self-publishing and even if you don't like Amazon very much or don't plan to go exclusive, it's still in your best interest to publish your ebook with them, even if you are wide and intend to do all the other retailers just because Amazon really is the biggest ebook platform out there at the moment. #2: Now, the next self-publishing platform we're going to look at is Barnes & Noble Press, which as the name implies, belongs to Barnes & Noble. The Pros: some people are never, ever going to let go of their Nooks or they already have a large personal ebook library through the Nook so they feel locked into that platform. These readers are the majority of people buying ebooks through Barnes & Noble, but fortunately that group tends to read a lot. There's also a lot of trust in Barnes & Noble as a brand, and that inspires people to continue buying from them.   In fact, for a while in the indie author space at the end of the 2010s and the start of the 2020s, it was a regular prediction that Barnes & Noble was going to go out of business soon, but then the company was bought by a private equity firm, and while private equity firms often have a deserved bad reputation for stripping a company of assets and then selling it off at a bargain basement price (such as the fate of Red Lobster), that does not seem to be the case of what happened with Barnes & Noble and the company really has been strengthening in recent years. So they may be here to stay for a while.   The downsides of publishing with Barnes & Noble Press is that Barnes & Noble is relatively a minor player in the ebook market, though usually in the top four of most indie author ebook sales if they're wide. They have shifted their focus to selling print books instead of Nook devices, especially in the retail space.   Do they offer a subscription service? They do not. However, nothing about Barnes & Noble requires exclusivity, which is nice, and the royalty structure is pretty good. It's 70% over all titles over $0.99. So if you want, you could price your ebook at $0.99 or $19.99 and still make 70%, which you couldn't do with those prices on Amazon.     #3: The next self-publishing platform we'll look at is Kobo Writing Life, which is the ebook platform to publish on Kobo, which is owned by Rakuten. Pros: Kobo is strong in the international market and will help you to reach readers in many countries. Based on my sales data, in Canada and Australia, Kobo is significantly bigger than Amazon for ebook sales. Kobo has also had a surge of recent media attention in the US as people seek out alternatives to Amazon and Kindle devices.   The Con of Kobo, and this is a fairly small one, is that their US market share is still fairly small compared to Amazon or Barnes & Noble or some of the others. But as I mentioned, they're a lot stronger in Canada and Australia, and they do reach a lot of different countries, more than Amazon does.   Does Kobo have a subscription service? Yes, Kobo Plus. Kobo Plus is significantly less expensive than Kindle Unlimited, and there's an additional tier that allows you to add audiobook content to the plan. The library isn't quite as extensive as KU though, though. I should note that in the years since Kobo has been introduced, I'd say about half of my revenue from Kobo (sometimes 60% of my revenue from Kobo) comes from Kobo Plus and not from direct ebook sales. So it's getting to the point where the majority of their ebook revenue I suspect, is coming from Kobo Plus and not direct Kobo sales.   Do they require exclusivity? No, which is another strong selling point for Kobo Plus. For their royalty structure, ebooks over $2.99, you get 70% and any books over below $2.99, you get 45%, which is a more generous term than Amazon in terms of the royalty rate for below $2.99 and above $9.99.   So what do I do? I currently use it as one of the platforms for my ebooks. It's been a pretty strong seller for me consistently over the years, and every Kobo book that I have is also available in Kobo Plus, which probably explains the revenue split I was talking about earlier. #4: The next platform we'll look at is Draft2Digital/Smashwords, which we'll do as one because Draft2Digital and Smashwords are in the process of merging. Draft2Digital is technically what's called an aggregator, where you upload your book and then they can publish on a variety of different platforms for you, and in exchange, they take a small cut of the sales. Draft2Digital is, in my opinion, probably the most effective way to get your ebooks through Apple and Smashwords. Apple does have its own direct uploading service, but I've never used it because there are a bit too many hoops to jump through.   Draft2Digital does, as I mentioned, have a way to publish on multiple storefronts at once while managing uploads and sales reporting through just one interface. They're not a storefront in and of themselves, although since Draft2Digital does own Smashwords, Smashwords essentially acts as their storefront for them. Although Draft2Digital lists Amazon, Kobo, and Barnes & Noble as an option, most authors will upload to these sites separately, and in fact, that's what I do for myself.   The Pros of Draft2Digital is that it's a definite time savings using Draft2Digital to publish across multiple platforms, especially with platforms like Apple that are more difficult or time consuming to learn. This is also a convenient way to make your work accessible to library platforms like Overdrive/Libby, Hoopla, and Bibliotheca, if that is important to you. Library sales have never been a huge priority of mine, but I've never been opposed to them either, so I usually just flip those switches on and then don't think about it again.   The Cons for Draft2Digital are that there was a period after the Smashwords migration where they received complaints about customer service and difficulty in setting up tax information, though I think that is mostly ironed out now.   One potential hazard for Draft2Digital with a very specific subset of writers is that if you are a writer of, shall we say, very hard erotica, the sort that ends up in very restricted categories on most stores, you will probably have trouble publishing through Draft2Digital. This is not, however, a problem that's unique to Draft2Digital. Amazon has what is called the “erotica dungeon”, where if you publish certain kinds of, like we said, very harsh erotica, your book isn't searchable on the Amazon store. You can link to it directly, but it will never show up on any search results. Kobo in particular has had problems with erotica.   Back in the 2010s, Kobo was also distributing ebooks to some British retailers, and these British retailers suddenly got upset when they noticed that these kinds of hard erotica were showing up on their store pages, which was not a good look for the company. And so there was a kerfuffle until that was all sorted out. My frank opinion with that is if you are writing these kinds of erotica, the big stores and Draft2Digital will never be on your side, and so you are better off pursuing a sort of a Patreon/running your own store on Shopify or Payhip strategy, but that is a bit of a digression.   So in terms of royalties, Draft2Digital takes 10% of the book's retail price per copy sold, which is in addition to whatever amount is taken by the specific storefront. So you are paying a bit of money in exchange for convenience for just uploading your book to Draft2Digital and having it push out the book to all the different stores for you.   What I do is I use Draft2Digital for Apple mainly because for a while I was using Smashwords, but Smashwords in the 2010s was a bit more persnickety than is now, and you needed to prepare a specially formatted doc file to publish on Smashwords and sometimes getting it through the Smashwords processing onto Apple was a bit of a pain. Draft2Digital took epub files, which are much easier to work with, and after a while I switched over all my Apple publishing to Draft2Digital entirely. So that's why I use Draft2Digital for Apple and for various library services that tend to be a minor amount of sales. Because of the difficulties on publishing direct to Apple, I do find that that 10% is good trade off in terms of selling books on Apple for me.   #5: Now onto Google Play's ebook self-publishing platform, which is, I think its full name is the Google Books Partner Center, which lets you publish books to the Google Play Store for sale on Android devices.   The Pros are that for writers interested in the international market, Google Play is another strong choice for a platform since the international mobile device market is very Android heavy. The iPhone (Apple) tends to be concentrated mainly in the US and a few of the wealthier countries like the UK and Canada, but Android has a much more international reach in general than the iPhone. Google Play also has some interesting promotional options for ebooks, such as offering the buyer a chance to subscribe to a specific series.   The cons are that some authors report that their sales reporting doesn't always consistently generate reports, and others are annoyed that it only generates a CSV file, (which isn't that much of a hardship for people who are familiar with Excel).   For myself, I found that there is a bit of a reporting lag on Google Play where it will sometimes take as long as five or six days for sales to show up on the dashboard, though usually it's only a delay of two days, though sometimes during the month you'll get these bigger lags and sometimes processing new material on the Google Play Store can be slow, and it can sometimes take two to three days for things to appear, though it usually gets worked out in the end. Does Google Play have a subscription service? It does not, nor does it require exclusivity, which is another point in its favor. And the royalties, the data is quite nice here. It is 70% for all price points in the countries listed on their support page, which only excludes a handful of countries like India, South Korea, and Japan (because of currency conversion regions or other local laws).   So those are the ebook publishing platforms that I currently use, and because I use them myself, I would recommend them. Hopefully that is helpful to you as you are looking for places to self-publish your book as you set out to become an indie author.   So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the backup episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.  

In this episode, the Kobo Writing Life team attended the Toronto Indie Author Conference and recorded a live podcast with speculative fiction author and conference founder Tao Wong! We had a great time interviewing Tao in front of a live audience and getting to answer listener questions in real time. We're excited to present the complete interview to you now (with all the ambient sounds you might expect from a conference… it's as if you're really there)! We spoke to Tao about his writing career, why he started the Toronto Indie Author Conference, his thoughts on book marketing, the challenges Canadian indie authos face, and much more! Thanks again to Tao and all of the organizers involved in making a wonderful weekend of indie author-led talks, workshops, and roundtables happen – the KWL team had a great time and we are looking forward to next year. If you are a Canadian indie author interested in learning more about the Toronto Indie Author Conference, there's no better place to start than an interview with Tao! Learn more on Tao's website and check out Tao's books on Kobo.  

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. This episode features our conversation with best-selling SFF author Gail Carriger. Gail discusses her writing career, her non-fiction title, The Heroine's Journey, and how she started out as a traditionally-published author before going indie (and finding much success in the indie space)! Bestselling author Gail Carriger joins us on the podcast this week to discuss her writing career and her new non-fiction book, The Heroine's Journey. Gail started out as a traditionally published author, but once she got a taste of indie publishing she absolutely loved it. Her newest book, The Heroine's Journey, takes a look at the storytelling device by the same name and how it appears throughout the literary canon and pop culture. Gail also talks to us about her writing process, the fate of the publishing industry, and what happened when she stopped running ads for three months.  Learn more on Gail's website, check out Gail's Resources for Writers, and grab a copy of The Heroine's Journey!

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. Way back in July 2015, we were joined by Victoria Strauss, co-founder of Writer Beware, a SFWA-sponsored organization whose mission is to “track, expose, and raise awareness of the prevalence of fraud and other questionable activities in and around the publishing industry." Whether you are a new indie author or have a decade of experience on your side, don't miss out on this helpful episode! This week's podcast is essential listening for all authors: Victoria Strauss from Writer Beware is joining us to share her most important advice for how writers can avoid being scammed. Writer Beware was co-founded by Victoria and Ann Crispin in 1998, is sponsored by SFWA, and its mission is to “track, expose, and raise awareness of the prevalence of fraud and other questionable activities in and around the publishing industry.” Visit Victoria's website and learn more at Writer Beware!

In this episode, we are joined by best-selling legal thriller author and fellow podcast host, Aime Austin! Aime's latest thriller, His Last Mistress, is described as a “nail-biting social thriller with a heartbreaking twist.” We spoke to Aime back in 2021, and we were so excited to have her join us on the show again and hear more about what she's been writing since then. We spoke to Aime about her author career, what she's been up to in the last four years, heard more about her move from romance to thriller authors, got some insight into her experience with the indie author community, learned more about His Last Mistress, were given great advice for other thriller and mystery authors, talked about her podcast, A Time to Thrill, and much more! Once more, be sure to listen to our previous episode with Aime as well! Visit Aime's website to learn more, take a listen to her podcast, A Time to Thrill, grab a copy of His Last Mistress, and check out the rest of Aime's books on Kobo!

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode from September 2021, we spoke to Katee Robert, who is a best-selling author of books inspired by myth, fairytales, and folklore, all about how her inspirations influence their writing process! Best-selling author Katee Robert joins us on the podcast to talk about their writing process and why she's drawn to retellings of myths and fairytales. Katee tells us about the research that goes into her reimagined classics and how they keeps them fresh and original, and she talks to us about how her book going viral on TikTok has changed her marketing approach. To learn more, visit Katee's website and follow Katee on Twitter, Instagram, and TikTok.

What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin. In the intro, the potential impact of tariffs and what to do about it [Self Publishing Advice]; Pep talk for authors during chaotic […] The post Ebook Sales, Subscriptions, Audiobooks And Book Marketing With Tara Cremin From Kobo Writing Life first appeared on The Creative Penn.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. For National Poetry Month here in North America, we're re-releasing this episode from April 2020 with poet, spoken word artist, and creative writing facilitator Jasmin Kaur. Writer, illustrator, and poet Jasmin Kaur joins us on the podcast this week. Jasmin's work has been celebrated globally, and has been shared by celebrities and activists such as Jennifer Lopez, Tessa Thompson, and Reese Witherspoon. She talks to us about her journey as a writer and what it's like to know her work has had such a wide reach, how she ensures she maintains her original intentions when sharing her work, and why she feels it's so important for her to share and protect her authentic voice. Learn more on Jasmin's website and be sure to follow Jasmin's Instagram!

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. For the fifth episode of this series, we're happy to share this interview featuring the 2019 Kobo Emerging Writer Prize winner in the Romance category, Julie Evelyn Joyce, for her book Steeped in Love. Julie Evelyn Joyce talks to us about the inspiration for prize-winning novel Steeped in Love. Julie shares how writing Gilmore Girls fan fiction taught her about craft and how a chance meeting at RWA led her to entering and winning Kobo's Emerging Writer Prize! Learn more on Julie's website and be sure to check out Julie's books on Kobo.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. For the fifth episode of this series, we're happy to share this interview featuring Canadian thriller author Samantha M. Bailey from 2022. Watch Out for Her is a contender for Canada Reads 2025. Don't miss the debates, which take place March 17th-20th, 2025. In this episode, we are joined by Samantha M. Bailey, USA Today and #1 nationally bestselling author of Woman on the Edge. Today, Samantha discusses her second book, the recently released domestic suspense novel/psychological thriller, Watch Out for Her. We discussed Samantha's experiences finding a traditional publishing platform, following up a successful debut during a global pandemic, how curiosity can drive the creative process of writing a thriller, the importance of editing, of community, of her readers, and much more! Find out more on Samantha M. Bailey's website and follow Samantha on Twitter, Facebook, and Instagram.

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. For the fourth episode of this series, we're happy to share this episode featuring Robert Harris from November 2016. Originally hosted at Kobo's former headquarters in Toronto (don't worry, we're still in Toronto; we've just moved!), this interview features author Robert Harris in conversation with journalist Johanna Schneller, as well as Pieter Swinkels, former Chief Content Officer at Kobo. This interview offers some insights into Robert's research process and writing routine, and we also get to hear all about his inspiration for Conclave, amongst much more! Find out more on Robert's website, follow Johanna Schneller on X/Twitter, and check out Robert's books on Kobo.

Episode Show Notes In this episode we cover:  Differences between developmental editing, line editing, copy editing, and proofreading What type of editing to invest in if you're on a budget What makes a good first line Common mistakes new authors make in story An editor's process of reviewing a manuscript Links I mentioned: Page Turner Pacing Kickstarter Girl Games: NSFW Special Edition Kickstarter Find out more about Rebecca: Instagram @beccafaithheyman rebeccafaitheditorial.com Rebel of the Week is: Gigi If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com Two new patrons this month, welcome and thank you to Lexi Le and Rasana Atreya. A big thank you to my existing patrons. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.

Episode Show Notes In this episode we cover:  What does having your books “wide” mean Advantages and disadvantages of your books being wide Dealing with losing Kindle Unlimited page reads Different marketing approaches for different platforms Planning your releases when publishing wide Learn More about Erin: Erin's Website Sign up for free replays of courses Wide for the Win Courses Rebel of the Week is: Richard If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 2 new patrons this week, welcome and thank you to Erin Lynn Austin and Martha Knox. A big thank you to my existing patrons as well. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.