Tip of the Iceberg Podcast

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Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

PMG


    • May 8, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 27m AVG DURATION
    • 187 EPISODES


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    Latest episodes from Tip of the Iceberg Podcast

    Tip Of The Iceberg: Previewing This Year's Farmworker of the Year Awards

    Play Episode Listen Later May 8, 2025 20:42


    LeAnne Ruzzamenti, director of marketing and communications with the Equitable Food Initiative, highlights this year's award, and shares the critical role farmworkers play in the fresh produce industry and why it's important to recognize them.See omnystudio.com/listener for privacy information.

    Tip of The Iceberg: A Look At The Future of 2D Barcodes

    Play Episode Listen Later Apr 3, 2025 30:01


    John Ross, IGA CEO, shares his company's strategy to transition to 2D barcodes and the benefits the barcodes hold for the fresh produce industry.See omnystudio.com/listener for privacy information.

    Tip Of The Iceberg: New Innovations In Produce Shipping

    Play Episode Listen Later Mar 20, 2025 27:30


    Matthew Aronson, chief revenue officer at Verdant Technologies, shares how his company deploys 1-MCP (1-methylcyclopropene) in a new and innovative way to offer better produce to retailers and cut down on the use of ice in shipping.See omnystudio.com/listener for privacy information.

    How to Prepare for FSMA 204

    Play Episode Listen Later Mar 7, 2025 20:16


    Lucelena Angarita, director of food supply chain visibility at GS1 US shares why it's never too early to start preparing your fresh produce business for the Food Traceability Final Rule, which goes into effect on Jan. 20, 2026.See omnystudio.com/listener for privacy information.

    Tip Of The Iceberg: Sustainability Efforts In The Irrigation Industry

    Play Episode Listen Later Feb 6, 2025 19:25


    In this episode, Mike Hemman, senior vice president of the North America Division of the drip irrigation solutions provider Netafilm, highlights some of the innovative ways his company integrates recycling into its drip irrigation products.See omnystudio.com/listener for privacy information.

    Tip of The Iceberg: Recognizing the importance of farmworkers

    Play Episode Listen Later Feb 4, 2025 18:57


    Brianna Shales, marketing director for Stemilt Growers joins LeAnne Ruzzamenti, the director of marketing and communication for the Equitable Food Initiative to share ways to celebrate the vital role of farmworkers. See omnystudio.com/listener for privacy information.

    Tip Of The Iceberg: Use Social Media To Teach Others About Your Farm

    Play Episode Listen Later Jan 23, 2025 20:52


    Shay Myers, CEO of Owyhee Produce, is a third-generation farmer and also known as @shayfarmkid. Myers shares how he uses his social media platforms to talk about agriculture, why getting in front of the camera is important and how to connect with thoSee omnystudio.com/listener for privacy information.

    Tip of The Iceberg: The Key Role Fresh Produce Plays for Food Banks

    Play Episode Listen Later Jan 10, 2025 23:36


    Leslie Gordon, president and CEO of the Food Bank for New York City discusses how the fresh produce industry contributes to feeding those in need.See omnystudio.com/listener for privacy information.

    Tip Of The Iceberg: What you Can Learn at GOPEX 2025

    Play Episode Listen Later Dec 19, 2024 9:05


    Darren Seifer, industry advisor for consumer goods and foodservice insights for Circana gives us a sneak peek of his GOPEX 2025 presentation, focusing on today's organic produce shopper and what drives their loyalty.See omnystudio.com/listener for privacy information.

    Tip of The Iceberg: The Future of Plastics in The Fresh Produce Industry

    Play Episode Listen Later Dec 5, 2024 21:28


    Jeana Cadby, director of environment and climate for Western Growers talks about a working group with the Canadian Produce Marketing Association to address the changing produce packaging requirements imposed by governments and retailers and just how far the fresh produce industry has come in its use of sustainable packaging.  See omnystudio.com/listener for privacy information.

    Tip of The Iceberg: Using Embedded Irrigation Sensors to Better Understand Plant Health

    Play Episode Listen Later Nov 21, 2024 30:37


    Michael Santiago, CEO of FloraPulse, shares how his company's easy-to-install water sensor can help specialty crop growers better recognize what's happening to the plant during the growing season.See omnystudio.com/listener for privacy information.

    Tip of The Iceberg: AI's Role in The Future of The Produce Industry

    Play Episode Listen Later Nov 7, 2024 33:30


    Steve Statler, chief marketing officer and head of food safety with Wiliot, shares the benefits that artificial intelligence and machine learning can provide the produce industry, especially in traceability.See omnystudio.com/listener for privacy information.

    Tip of the Iceberg: Ways Retailers Can Leverage Consumer Curiosity With Produce

    Play Episode Listen Later Oct 24, 2024 21:16


    Cristie Mather, vice president of food at Curious Plot shares some insights learned of the company's 2024 Consumer Curiosity Report and how retailers can use that intel to tap into new opportunities.See omnystudio.com/listener for privacy information.

    Tip of the Iceberg: How Technology and Data Transform Irrigation Practices

    Play Episode Listen Later Oct 10, 2024 30:52


    James Nichols, a third-generation pistachio grower and president of HotSpot Ag, shares how data and innovative technology can help deploy water where its most needed.See omnystudio.com/listener for privacy information.

    Tip of The Iceberg: What to know about cybersecurity with Greg Gatzke

    Play Episode Listen Later Sep 27, 2024 25:39


    The CEO of Zag Technical Services joins the podcast to discuss why ag is one of the most vulnerable business segments to cyber attacks and what business owners can do to be better prepared.See omnystudio.com/listener for privacy information.

    Tip of the Iceberg S3 E26: Pam Marrone on Biocontrols

    Play Episode Listen Later Sep 12, 2024 39:15


    See omnystudio.com/listener for privacy information.

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    How do you know if you're on the right track with sustainability?

    Play Episode Listen Later Aug 30, 2024 19:37


    Stephanie Teclaw, quality program manager with RPE joins LeAnne Ruzzamenti, director of marketing and communications with the Equitable Food Initiative, to talk about how a sustainability course from EFI provided the resources and framework to analyze the company's current sustainability state and ensure a supportive culture and vision were in place. See omnystudio.com/listener for privacy information.

    Tip of the Iceberg: Chris Pawelski & The Importance of Advocacy

    Play Episode Listen Later Aug 29, 2024 29:01


    Chris Pawelski, a fourth-generation farmer, returns to the podcast to discuss the importance of advocacy, how growers can get started and more.See omnystudio.com/listener for privacy information.

    The benefits of Equitable Food Initiative certification

    Play Episode Listen Later Aug 9, 2024 24:28


    Amalia Zimmerman-Lommel, director of social responsibility with GoodFarms joins LeAnne Ruzzamenti, the Director of Marketing and Communications for Equitable Food Initiative to share how her understanding of social responsibility has evolved in the 10 years since GoodFarms became EFI certified and the benefits of certification.See omnystudio.com/listener for privacy information.

    Discussing the Intersection of Food Safety and Sustainability

    Play Episode Listen Later Aug 1, 2024 37:35


    Joelle Mosso, associate vice president of science programs for Western Growers, sits down with host Christina Herrick, produce editor of The Packer, to talk about the conflicting needs of sustainability and food safety in fresh produce.See omnystudio.com/listener for privacy information.

    How Gene Editing Hopes to Boost Produce Consumption

    Play Episode Listen Later Jul 25, 2024 39:08


    Tom Adams, co-founder and CEO of Pairwise, a food and agriculture company that utilizes gene editing and CRISPR technology to transform plants and production systems, joins host Christina Herrick, produce editor for The Packer on this latest episode of “Tip of the Iceberg” to talk about gene editing and its potential role in the future of the produce industry.See omnystudio.com/listener for privacy information.

    What makes Vidalia onions so special?

    Play Episode Listen Later Jul 18, 2024 26:32


    Delbert Bland, founder of Glennville, Ga.-based Bland Farms and recent inductee into the Vidalia Onion Hall of Fame, sits down with Christina Herrick, produce editor for The Packer, to share his favorite way to eat Vidalia onions, the importance of a federal marketing order and more.See omnystudio.com/listener for privacy information.

    ga packer vidalia vidalia onions
    Highlights from a career in the pear industry

    Play Episode Listen Later Jul 9, 2024 41:03


    Kevin Moffitt, president and CEO of Pear Bureau Northwest, who is set to retire this year after 35 years with the organization, joins Christina Herrick, produce editor for The Packer, to share memorable moments, his favorite pears and the challenges to marketing the fruit.See omnystudio.com/listener for privacy information.

    Is the honeybee crisis really over?

    Play Episode Listen Later Jun 25, 2024 29:50


    How to connect with The Packer and PMG magazine: Websites: thepacker.com and ProduceEDU.com. Email: news@thepacker.com LinkedIn: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter/X: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

    The challenges and opportunities for agriculture in California

    Play Episode Listen Later Jun 14, 2024 33:23


    A.G. Kawamura, former secretary of the California Department of Food and Agriculture, joins Christina Herrick, The Packer's produce editor, at the Sustainable Produce Summit to talk about where agriculture is headed in the state and the changes he's seen during his career in farming.See omnystudio.com/listener for privacy information.

    The intersection of technology and food safety

    Play Episode Listen Later May 31, 2024 33:12


    As the produce industry prepares for the Food Traceability Final Rule, Frank Yiannas, the former FDA Deputy Commissioner of Food Policy and Response and Steve Statler, chief marketing officer and head of food safety with Wiliot share how technology can help those in the produce industry become more efficient in this “Tip of the Iceberg” episode.See omnystudio.com/listener for privacy information.

    Introducing an apple variety in a crowded market

    Play Episode Listen Later May 23, 2024 42:08


    Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.See omnystudio.com/listener for privacy information.

    Why we need to talk about farmers' mental health

    Play Episode Listen Later May 16, 2024 60:29


    Summary: Chris Pawelski, a fourth-generation farmer, grassroots public policy advocate and the subject of a recent documentary titled “Muckville” joins Christina Herrick, produce editor of The Packer, to talk about the challenges modern farmers face and the intersection of farming and mental health.See omnystudio.com/listener for privacy information.

    Reflecting on a career in the apple industry

    Play Episode Listen Later May 9, 2024 25:03


    Todd Fryhover, president of the Washington Apple Commission who will retire this year after 18 years leading the organization, joins Christina Herrick, produce editor of The Packer, to talk about where the apple industry is headed and his career highlights.See omnystudio.com/listener for privacy information.

    Creating a more sustainable company

    Play Episode Listen Later May 9, 2024 14:07


    Maisie Ganzler, author and strategic advisor for Bon Appetit Management Company, joins LeAnne Ruzzamenti, director of marketing and communications with the Equitable Food Initiative, to discuss how companies can get started on creating a sustainability plan. Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

    West Coast Produce Expo and Sustainable Produce Summit's can't miss sessions, receptions and more

    Play Episode Listen Later May 2, 2024 14:56


    Get the inside scoop of the educational sessions, activities and events for The Packer's upcoming West Coast Produce Summit and Sustainable Produce Summit.See omnystudio.com/listener for privacy information.

    The impact of postharvest research on produce quality and flavor

    Play Episode Listen Later Apr 25, 2024 41:52


    Elizabeth Mitcham, Ph.D., professor of cooperative extension and the emeritus director of the Postharvest Technology Center, joins Christina Herrick, produce editor for The Packer to talk about the innovations in postharvest technology, the challenges to delivering fresh fruits and vegetables and the future of postharvest research in this podcast sponsored by AgroFresh.See omnystudio.com/listener for privacy information.

    A look at regenerative ag in the specialty crop industry

    Play Episode Listen Later Apr 18, 2024 24:51


    Ali Cox, CEO and founder of Noble West, an agriculture marketing consultancy sits down with Christina Herrick, produce editor of The Packer, to look at how specialty crop growers utilize regenerative ag currently, its benefits and its potential for the future.See omnystudio.com/listener for privacy information.

    New solutions can help reduce food waste

    Play Episode Listen Later Apr 10, 2024 24:16


    Ray Hatch, CEO of Quest Resource Management joins Christina Herrick, produce editor for The Packer to talk about the importance of reducing food waste and the solutions his company provides to help reduce the amount of produce in landfills. How to connect with The Packer and PMG magazine: Websites:com, thepacker.com and ProduceEDU.com. Email:news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG:Produce Market Guide and The Packer Instagram:@packernews and @producemktguide Facebook:@ProduceMktGuide and @PackerNews TX:@produceretailer and @thepacker See omnystudio.com/listener for privacy information.

    The future of automation and data in agriculture

    Play Episode Listen Later Apr 1, 2024 33:24


    Paul Mikesell, founder and CEO of Carbon Robotics, sits down with The Packer's produce editor, Christina Herrick, to talk about the barriers to implementing technology, how his company's LaserWeeder cuts down on sprays and the importance of data in the future of agriculture. How to connect with The Packer and PMG magazine: Websites:com, thepacker.com and ProduceEDU.com. Email:news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG:Produce Market Guide and The Packer Instagram:@packernews and @producemktguide Facebook:@ProduceMktGuide and @PackerNews TX:@produceretailer and @thepacker  See omnystudio.com/listener for privacy information.

    How new research could prevent frost damage in orchards

    Play Episode Listen Later Mar 28, 2024 20:05


    Collin Juurakko, founder of Advanced Agriscience, sits down with Christina Herrick, produce editor for The Packer to share how his research as a doctoral candidate led to some interesting discoveries about how frost crystals form and how he's parlaying what he's learned into a potential solution for tree fruit growers across the globe. How to connect with The Packer and PMG magazine: Websites:com, thepacker.com and ProduceEDU.com. Email:news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG:Produce Market Guide and The Packer Instagram:@packernews and @producemktguide Facebook:@ProduceMktGuide and @PackerNews TX:@produceretailer and @thepacker  See omnystudio.com/listener for privacy information.

    What you need to know about packinghouse sanitation research

    Play Episode Listen Later Mar 15, 2024 17:09


    Jasna Kovac, Ph.D., associate professor of food science and a professor of food safety at Penn State University, shares insights into her research on foodborne pathogens in packinghouses. Kovac shares actionable items to take to reduce risks in packing facilities. Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

    What you need to know about food inflation and rising production costs

    Play Episode Listen Later Mar 15, 2024 34:58


    Jim Bair, president and CEO of the U.S. Apple Association joins Christina Herrick, produce editor for The Packer, to talk about the conversation surrounding rising food prices, slowing grower returns and the current challenges to maintaining a profitable apple business.See omnystudio.com/listener for privacy information.

    Discussing the importance of advocacy in the agriculture industry

    Play Episode Listen Later Mar 5, 2024 31:26


    Kam Quarles, chief executive officer of the National Potato Council, Bob Mattive, president of the National Potato Council and a potato grower from Monte Vista, Colo., and Kelly Turner, manager of the Potato Growers of Michigan, sit down with Christina Herrick, produce editor for The Packer, and talk about the importance of potatoes in the Dietary Guidelines for Americans, the economic impacts of the potato industry and more.See omnystudio.com/listener for privacy information.

    Exploring the vineyard of the future project's broader impacts

    Play Episode Listen Later Feb 22, 2024 27:10


    Sean Sundberg, business integration manager for John Deere, sits down with The Packer's produce editor, Christina Herrick, to talk about the collaboration with Sonoma County Winegrowers and how the technology utilized in the “vineyard of the future” will benefit other specialty crop growers.See omnystudio.com/listener for privacy information.

    How technology could help protect bees and help beekeepers

    Play Episode Listen Later Feb 17, 2024 26:19


    Omer Davidi, CEO and co-founder of BeeHero, a beehive technology platform talks with The Packer's Produce Editor Christina Herrick about how his company's innovations can help maximize crop yields for the produce industry's most important resource. See omnystudio.com/listener for privacy information.

    How legislation impacts the fresh produce industry in Washington State

    Play Episode Listen Later Feb 7, 2024 28:40


    Jon DeVaney, president of the Washington Tree Fruit Association sits down with Christina Herrick, produce editor of The Packer, to talk about some of the legislation that directly impacts the fresh produce industry in his state and what this could mean for the rest of the country.See omnystudio.com/listener for privacy information.

    Why it's important to advocate for the produce industry

    Play Episode Listen Later Feb 2, 2024 23:46


    Marissa Dake, vice president of brand and people for DNO Produce, joins LeAnne Ruzzamenti, director of marketing and communications with the Equitable Food Initiative, to discuss the age-old adage, if you're not at the table you're on the menu. Dake shares how everyone in the fresh produce industry can be an advocate and outlines the small steps to get started.See omnystudio.com/listener for privacy information.

    Sustainability trends you should know about in 2024

    Play Episode Listen Later Jan 5, 2024 17:45


    Kieran Ficken McNeice, director of sustainability programs with Measure to Improve, shares the trends she sees making a big impact on sustainability in the fresh produce industry this year and how to make the most of them. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepackerSee omnystudio.com/listener for privacy information.

    Why you need to focus on cybersecurity

    Play Episode Listen Later Dec 20, 2023 28:35


    You're more vulnerable than you think, says Eric Regnier, vice president of operations at Zag Technical Services on the latest Tip of the Iceberg podcast, who shares ways produce businesses can prepare for threats. To learn more: visit zagtech.com To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepackerSee omnystudio.com/listener for privacy information.

    Having Difficult Conversations Leads to Engaged, Productive Workplaces

    Play Episode Listen Later Dec 12, 2023 25:46


    During her state of the industry address, Cathy Burns noted that we are experiencing a global human energy crisis and attributed it to a lack of employee engagement. Louisa Clarke from Confidently There coaches individuals and teams around the importance of and skills needed to have difficult conversations. In the podcast, she shares tips for creating workplaces that have the right balance of challenge and kindness and takes us back to our school days to understand what that looks like in practice and the overall impact it has on organizational culture and individual performance. She shares what you can look for to know if you or your organization need to have more difficult conversations and how managers can keep an openness for employees to approach them.  To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepackerSee omnystudio.com/listener for privacy information.

    Taking action for responsible labor practices

    Play Episode Listen Later Nov 28, 2023 14:18


    How does the industry move from endorsing responsible labor practices to taking action? Peter O'Driscoll, executive director of Equitable Food Initiative, and Kim Combs, supplier verification manager with The Kroger Co., explore the topic, along with EFI Director of Marketing Communications LeAnne Ruzzamenti, in this “Tip of the Iceberg” podcast brought to you by EFI and The Packer. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepackerSee omnystudio.com/listener for privacy information.

    Tip of Iceberg S4 E22

    Play Episode Listen Later Nov 20, 2023 21:16


    To learn more: visit zagtech.com, joeproduce.com, joeproducesearch.com, joejproresumes.com To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepackerSee omnystudio.com/listener for privacy information.

    Giant Food's Rob Nickels on making your supermarket a destination for fresh

    Play Episode Listen Later Nov 14, 2023 27:02


    Learn how to make your supermarket a destination for fresh from Rob Nickels, who handles category management, procurement and merchandising of fresh produce and floral for Giant Food. Part of Ahold Delhaize USA, Giant Food has stores in Delaware, Maryland, Virginia and the Washington, D.C., area. In our case, it's fresh produce. Nickels covers several areas of focus: variety, quality, value, local, consistency and floral. And he never forgets the taste, which is what it's really all about. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker  See omnystudio.com/listener for privacy information.

    How Evan Ehlers of Philadelphia solves food access and scarcity problems

    Play Episode Listen Later Nov 7, 2023 23:39


    What if every college student hated wasting the excess meal credits on their dining card enough to figure out a way to share it? And what if that eventually meant that a major produce wholesale market could cut its organic waste by 50% — while feeding people who can't afford to buy the food they need? Evan Ehlers asked these questions and then tackled the problem — with sustained, practical action. And it's becoming a movement. Learn about Sharing Excess and the latest milestones of this inspiring organization. An outpost could be popping up near you, wherever you are in the U.S. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker  See omnystudio.com/listener for privacy information.

    This is how AI will affect your job security, says Rex Lawrence of Joe Produce

    Play Episode Listen Later Oct 25, 2023 30:18


    What are AI prompt engineers, besides some of the highest-paid people these days? What tech skills do job seekers need to thrive in their search? Addressing these questions and more is the president of Joe Produce, an online job center for produce, agriculture and related companies and produce people across the entire food chain — from seed to store. In this ZAG Tech-partnered episode, Rex Lawrence of Joe Produce talks about how tech influences his company and how it affects job seekers and recruiters in the produce industry. To learn more: visit zagtech.com, joeproduce.com, joeproducesearch.com, joejproresumes.com To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepackerSee omnystudio.com/listener for privacy information.

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