Podcasts about international fresh produce association

Farm advocacy groups continue to beat the drum on farm labor in Washington, D.C. Rebeckah Adcock is the vice president of U.S. government relations at the International Fresh Produce Association. IFPA represents the entire supply chain of fresh produce. Modernizing farm labor is a top priority for her on Capitol Hill. And make no mistake – she says America’s Dairyland is an important partner. This Washington Watch news update is brought to you by the Wisconsin Soybean Association, dedicated to ensuring policies are in place for the future of soybean farmers.See omnystudio.com/listener for privacy information.

We can expect a Make America Healthy Again report to come out this week focused on tackling chronic disease, and it’s got the ears of the agriculture industry. This Washington Watch news update is brought to you by the Wisconsin Soybean Association, dedicated to ensuring policies are in place for the future of soybean farmers. The International Fresh Produce Association was among several farm groups to remind the Trump administration to consider the consequences of this MAHA Commission report before it’s finalized. IFPA says the report might suggest that U.S. farmers are harming Americans through their production practices. The association says nothing could be further from the truth. The details of the report have yet to be seen. We do get a chance to visit with the International Fresh Produce Association’s vice president of nutrition and health Mollie Van Lieu. She says fresh produce should be a winner in the eyes of the MAHA movement.See omnystudio.com/listener for privacy information.

Ag Secretary Brooke Rollins says the USDA's downsizing plan due in May could include some consolidation. Recording at the White House Easter Egg Roll, we also asked her about the department's plans to address bird flu this spring, her thoughts on the timing for trade assistance and whether she's confident Congress will provide needed funding through the Commodity Credit Corporation.Then, we speak with Emily Metz from the American Egg Board, Cathy Burns from the International Fresh Produce Association and Philip Good from the United Soybean Board to discuss the commodities on display at the event.Want to receive Newsmakers in your inbox every week? Sign up! http://eepurl.com/hTgSAD

The International Fresh Produce Association has offered its recommendations to the Make America Healthy Again Commission. The group sees opportunity to promote healthy eating. 

According to a 2023 survey from the International Fresh Produce Association what is the number one fruit sold in the U.S.? Play. Share. Listen with Former Major League Baseball pitcher and three-time World Series Champion, Jeremy Affeldt. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The MixUp Podcast, host Patrick Garmong is joined by Andrew Marshall, Wholesaler-Distributor Relations and External Partnerships at the International Fresh Produce Association. Andrew shares insights into his role as a K-12 liaison and how he's helping to shape school nutrition programs through fresh produce. The conversation dives into their [Read More]

In this engaging episode, Tamara Muruetagoiena, Vice President of Sustainability at the International Fresh Produce Association, joins John and Liandra to discuss the intersection of agriculture and sustainability, with a focus on climate smart agriculture practices in the fresh produce industry. The conversation delves into the challenges of improving farming practices, reducing food waste and the environmental impact of packaging. They explore the emerging concept of regenerative agriculture, comparing it to sustainable farming, and discuss how innovations in packaging and farming can contribute to a more sustainable future. Additionally, Tamara shares insights from her diverse career and highlights the importance of increasing the consumption of fresh fruits and vegetables for both personal and planetary health. The episode emphasizes the complex but vital role of consumer choices, growers' engagement, and broader industry efforts in creating a more sustainable world.00:00 Introduction and Guest Welcome01:30 Understanding Fresh Produce and Sustainability02:08 Challenges in Fresh Produce Industry05:21 Regenerative Agriculture Explained09:56 Plant-Based Diets and Sustainability15:21 Organic Farming and Its Future17:48 Carbon Farming and Forestry22:34 Innovations in Packaging30:03 Climate Smart Agriculture Pilot Projects31:59 Final Takeaways and Conclusion

In this episode of The Produce Moms Podcast, host Lori Taylor reflects on the achievements of the past year and introduces the 2024 Trailblazer Award winner, Molly Van Lieu. The conversation highlights the importance of the WIC program in providing nutrition to women and children, the successful advocacy efforts to increase funding and benefits, and the future goals for nutrition policy.

In this episode of AgNet News Hour, hosts Sabrina Halvorson and Lorrie Boyer discuss the implications of California lawmakers preparing a $25 million legal fund to counter potential lawsuits against President-elect Trump's administration. The conversation highlights the contentious changes expected in pollution regulations and immigration policies, focusing on the significant reliance on immigrant labor in California's agriculture. The dialogue explores the financial and social implications of mass deportations, including the impact on farming, local economies, and community resources. The hosts emphasize the complexity and human aspect of these potential changes, while also noting the support systems and protections currently in place for undocumented immigrants in California. Lorrie Boyer interviews Mollie Van Lieu, VP of Nutrition and Health at the International Fresh Produce Association, about their aims for a workable H2A federal workforce program and the challenges faced due to reliance on foreign workers in agriculture. Van Lieu discusses the importance of increasing fruit and vegetable consumption as part of nutrition policies and the role of 'food as medicine' in clinical care. The conversation also touches on the implications of political changes with the appointment of RFK Jr. to HHS under the Trump administration. Additionally, the episode addresses practical challenges such as ensuring adequate supply and supporting growers through policy advocacy. Later, Greg Jones from Firestone AG provides insights into tractor tire management to prevent overloading and save fuel, emphasizing the importance of proper air pressure and equipment weighing. We also have this week's Almond Update.  California Agriculture Secretary Karen Ross discusses the significance of Healthy Soils Week in California, emphasizing the critical role of soil biodiversity and its impact on climate solutions through practices like whole orchard recycling. The conversation highlights the importance of promoting sustainable agricultural practices to both consumers and regulators, and the efforts made by groups like the California Almond Board to support these initiatives. Karen Ross also talks about the role of farmers in maintaining soil health, the necessity of storytelling in agriculture, and the ongoing efforts to educate the public and regulatory bodies about the complexities and benefits of modern farming.

Molly Van Lieu, vice president of the International Fresh Produce Association. She's working with policymakers and insurance agency leaders on prescription food -- getting a prescription for food to buy or to be given to improve your diet. The concept is: food as medicine.Out of refrigerator space already? The temperatures for Thanksgiving will be ideal for storing leftovers on the porch! Stu Muck gives us an overall mild forecast.Wisconsin FFA students have been selling fruit boxes as a fundraiser since the 1980s. MyFruitSale.com is one of the platforms for this school fundraiser. President Matt Johnson is packing these boxes now to fill 50 semis before the holidays. He says the dollars have been vital in sending students to places like the National FFA Convention and competitions.Slow news week in the marketplace... for now. Market advisor John Heinberg says markets are closed on Thursday, and will close early on Black Friday. December grain futures hit their first notice day on Friday - as producers meet those demands, it could create some chop in the marketplace. Other headlines - Brazil strikes 37 trade deals with China. Ethanol production is hot here domestically. Heinberg walks us through the ripple effect.See omnystudio.com/listener for privacy information.

The International Fresh Produce Association and nine co-plaintiffs filed a lawsuit contesting the Department of Labor's regulatory overreach, and pumpkins are grown commercially in every U.S. State, for cooking and baking to decorating and jack-o'-lanterns.

"Coca-Cola is Atlanta, and Atlanta is Coca-Cola." - Former Atlanta Mayor Andrew YoungIn our first ever, live in-person event, John and Patrick dive deep into the intriguing history of Coca-Cola, exploring its unexpected ties to fresh produce. Discover how John Pemberton, a pharmacist with a penchant for herbal remedies, transformed his initial concoction of coca-infused wine into the iconic soft drink we know today. Our hosts trace the origins of coca leaves and kola nuts, and their roles in Coca-Cola's formulation, alongside the societal shifts that shaped its recipe over the years. From the Civil War to the temperance movement, and the complex legacy of caffeine and cocaine, join John and Patrick as they unravel the fascinating journey of Coca-Cola, revealing how fresh produce and historical events intertwined to create a global phenomenon. This episode was sponsored by the International Fresh Produce Association for the 2024 Global Produce and Floral Show in Atlanta, Georgia.In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business.Join the History of Fresh Produce Club (https://app.theproduceindustrypodcast.com/access/) for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Instagram, TikTok, Threads:@historyoffreshproduceEmail: historyoffreshproduce@gmail.com

On today's show Rebeckah Freeman Adcock, Vice President of U. S. Government Relations for the International Fresh Produce Association joins us to talk about the Specialty Crop Farm Bill Alliance and the needs for Specialty Crops in the next farm bill. Some concerns include improving the economic sustainability of growers through enhanced research, mechanization, and better risk management tools like crop insurance. We also talk with Matt Mulica Senior Project Director, Keystone Policy Center, and the Facilitator of the Honeybee Health Coalition. We discuss the synergy between pollinator health and large-scale solar projects. The conversation also touches upon the Honeybee Health Coalition's broader efforts to promote bee health by fostering collaboration between farmers and beekeepers, developing resources to control pests like the Varroa mite, and creating best practices around pesticide use and hive management.

This week's Open Mic guest is Cathy Burns, President and CEO of the International Fresh Produce Association. From a statistical perspective, the produce industry has tremendous potential for growth with only a small fraction of Americans consuming the daily recommended allowance of fruits and vegetables. Burns says domestically, the produce industry faces tremendous challenges from high input costs, a lack of an adequate labor force and uncertainty over a new farm bill from Washington. She says the obstacles are limiting opportunities for growth and IFPA needs Congressional leaders to help.

Are you passionate about fresh, healthy produce and a cleaner planet? In this first episode of our six-part series, we highlight the vital connection between packaging practices in the produce industry and the urgent need for sustainability. We'll explore the delicate balance between ensuring top-quality, pathogen-free products and reducing the environmental footprint left by packaging waste.Max Teplitski, Chief Science Officer at the International Fresh Produce Association, and Andrew Stephens, Senior Policy Advisor at the USDA Foreign Agricultural Service, join us to discuss the rapid advancements in sustainable packaging. Listen in to learn about the UN's plastic treaty, the future of plastic packaging over the next five years, and emerging trends to keep an eye on in packaging.Key TakeawaysHow packaging contributes to environmental damage.Why our growers and exporters need to be in on the conversation.If we are moving fast enough to fix the packaging problem.What the UN's plastic treaty is.How PLU stickers have both helped and hindered the packaging problem.Emerging trends to keep an eye on in packaging.Guest ResourcesAndrew Stephens: LinkedInMax Teplitski: LinkedInShow LinksInternational Fresh Produce Association - https://www.freshproduce.com/Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/Twitter - https://twitter.com/IntFreshProduce/LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/Instagram - https://www.instagram.com/intlfreshproduceassn/

Get the latest agriculture news in today's AgNet News Hour, hosted by Sabrina Halvorson. On today's show the specialty crop industry is eagerly awaiting further farm bill progress. And the International Fresh Produce Association takes on the adverse effect wage rate. Tune in for these news stories, interviews, features and more.

In our milestone 100th episode, we're diving deep into the realm of climate-smart agriculture, a pivotal topic shaping the future of farming. Joining us are Max Teplitski, Chief Science Officer at the International Fresh Produce Association, and Drew Zabrocki, Managing Partner at TOTEM LTD. Together, we explore IFPA's ambitious climate-smart program, diving into its current status, anticipated outcomes, and the transformative benefits it offers. From the essential role of soil health in crop cultivation to the challenges of data integration, we uncover how IFPA is bridging the gap between existing grower systems and innovative agricultural practices. As consumer consciousness drives demand for sustainable food production, we dissect the vital nexus between agriculture, climate, and consumer preferences. Reflecting on the evolving landscape of climate-smart agriculture, we emphasize the importance of education, flexibility, and patience in fostering widespread adoption. Key TakeawaysAn overview of the Climate Smart Program at IFPA.The projected outcomes of this program.The benefits of this program.How they are bringing this system to farmers at scale.The importance of education and meeting people where they are.What the reaction of growers has been.How we can get signage up.Guest ResourcesMax Teplitski: LinkedInDrew Zabrocki: LinkedInShow LinksInternational Fresh Produce Association - https://www.freshproduce.com/Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/Twitter - https://twitter.com/IntFreshProduce/LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/Instagram - https://www.instagram.com/intlfreshproduceassn/

Guest: Vonnie Estes, Vice President of Innovation at  International Fresh Produce Assoication [@IntFreshProduce]On Linkedin | https://www.linkedin.com/in/vonnieestes/____________________________Hosts: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelliSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________Episode NotesIn this Pre-Event conversation for our CES 2024 Coverage Marco Ciappelli and Sean Martin discuss the fascinating world of food and agriculture technology with special guest Vonnie Estes, the Vice President of Innovation at the International Fresh Produce Association. As part of their coverage of CES, the trio explores how technology is revolutionizing farming practices to reduce waste and improve sustainability.The conversation begins with Sean and Marco's excitement about the topic, as food and eating are among their favorite things. They delve into Vonnie's background and her extensive experience integrating technology into food production, covering areas such as breeding, genetic modification, automation, and robotics.The discussion highlights the vital role technology plays in addressing the challenges faced by farmers, including labor shortages and crop waste. They explore various innovative solutions, ranging from automation in weeding and planting to using computer vision and lasers for pest control. Vonnie also emphasizes the importance of technology in optimizing crop production while reducing food waste throughout the supply chain.Furthermore, the panel addresses the potential for technology to connect the entire agricultural ecosystem, from small farmers to large companies, fostering collaboration and sustainability. They touch upon the advancements in data-driven decision-making, AI applications, and the emerging concept of regenerative agriculture.Overall, this thought-provoking episode showcases the incredible potential of technology in revolutionizing the food and agriculture industry, offers insights into ongoing initiatives, and encourages talented individuals to join the sector's quest for a more sustainable future.____________________________Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageWatch this and other videos on ITSPmagazine's YouTube ChannelCES 2024 Las Vegas playlist:

Greetings, Fresh CrEd listeners! We're back with another compelling episode from the Global Produce and Floral Show in Anaheim, California. We are so ready to dive into an enlightening conversation with our distinguished guest, Michael "Schutty" Schutt, the dynamic Director of Business Development at Bay Area Herb. In this episode, Schutty shares his fascinating journey in the produce industry, starting from a humble beginning at 16 in a local grocery store, climbing the ranks to become an industry influencer. His story is a testament to the power of growth, adaptability, and resilience in an ever-changing industry landscape. Schutty brings to the table a wealth of knowledge on personal branding, embracing discomfort, and the art of driving change, both in personal endeavors and professional pursuits. His insights into the evolving dynamics of the produce industry, particularly in connecting with the younger generation through innovative outreach, are thought-provoking and valuable. We explore Schutty's unique approach to business development at Bay Area Herb, discussing the complexities of retail strategies and supplier relationships. His dedication to promoting health and nutrition, coupled with his engaging storytelling, makes this episode a must-listen for industry veterans and newcomers alike. A special thanks to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association for their support. Their contribution helps us bring these insightful stories from the heart of the produce world to you. Join us in this episode with Michael "Schutty" Schutt for an inspiring blend of industry expertise and personal flair that epitomizes true leadership in the produce sector, all here on Fresh CrEd.

In this captivating episode of Fresh CrEd, streamed live from the bustling Global Produce and Floral Show in Anaheim, California, we dive into a narrative that spans continents and redefines innovation. Our guest, Raul Fernandez of Thx! Dreams, brings a story that intertwines global experiences with groundbreaking agricultural advancements. Raul's journey is nothing short of remarkable. Born in Costa Rica, raised in Argentina, and having lived across diverse cultures, his global perspective is a mosaic of unique insights. This episode traverses his intriguing path, from his early beginnings in various countries to spearheading pivotal changes in the produce industry. Raul recounts his pivotal role at Chiquita, where his creativity and problem-solving skills led to notable industry advancements. But it's his current venture with Thx! Dreams that truly captures the essence of his mission – a commitment to revolutionizing how we view and support farmworkers globally. This conversation isn't just about agricultural innovation; it's a deeper exploration of social responsibility and sustainability. Raul eloquently discusses the importance of connecting consumers with the real stories behind their food, transforming the agricultural narrative into one of community, support, and empathy. Join hosts Craig Slate and Ed Bertaud as they navigate this inspiring journey, uncovering the layers of passion and drive that fuel Raul's vision. His dedication to empowering communities and reshaping the agricultural industry will leave you both enlightened and inspired. As we wrap up this engaging episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce. Stay tuned for more episodes from the show, where the fascinating stories of leaders and innovators in the produce world continue to unfold.

Welcome back to The Fresh CrEd, coming to you from the vibrant Global Produce and Floral Show in Anaheim, California. In this special 'Part Deux' episode, we're thrilled to feature Pamela Riemenschneider, a renowned figure in the produce media world, joining us straight from Austin, Texas. Pamela takes us on a delightful journey from her beginnings as a photojournalism graduate to becoming a prominent voice in the produce industry. Her tales are sprinkled with humor and insight, including quirky anecdotes and a memorable tale from a golf tournament. As someone known for her vivid personality and unique approach to branding in produce, Pamela discusses how embracing her extroverted side has been instrumental in shaping her professional persona. Recorded against the backdrop of the bustling Global Produce and Floral Show, this episode perfectly captures the dynamic and spirited essence of the produce industry. Pamela's vibrant energy and deep expertise, coupled with the lively atmosphere of the event in Anaheim, create a truly memorable listening experience. As we wrap up this episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce.

Join Craig Slate and Ed Bertaud in this engaging episode of The Fresh CrEd Podcast, live from the International Fresh Produce Association's Global Produce and Floral Show. Our distinguished guest, David Figliola, Business Unit Director at HEB, shares his extensive experience and insights into the produce industry. David Figliola takes us through his remarkable journey, beginning with his early days in the dynamic environment of wholesale trading at CH Robinson. He recounts the evolution of his career, leading up to his influential role at HEB, where he now oversees key strategic initiatives for a range of produce categories. David provides a deeper look into the human aspects of the industry, highlighting the significant impact of strong leadership and mentorship throughout his career. He discusses the art of developing one's leadership style and the importance of fostering future talent within the industry. As we wrap up this enriching episode, we express our heartfelt thanks to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their support significantly enhances our podcast and the wider produce community. Don't forget to subscribe to The Fresh CrEd Podcast for more fascinating discussions and industry insights. Stay tuned for upcoming episodes where we continue exploring the vibrant world of produce and floral!

In this captivating episode of The Fresh CrEd, hosts Craig Slate and Ed Bertaud welcome Iñigo Canalejo Lasarte, Vice President of ESG and Strategic Marketing at IFCO, all the way from Madrid. Dive into a fascinating conversation that spans from Spain to sustainability, as Iñigo shares his journey from the automotive industry to the forefront of environmental and social governance in the produce sector. Iñigo, with his rich background from Madrid and the automotive industry, discusses his transition to spearheading sustainable practices in the produce world. The episode offers insights into ESG, revealing how it extends beyond traditional environmental efforts to include broader social and ethical responsibilities within business operations. Explore the intricate balance between business efficiency and environmental sustainability, as Iñigo delves into the evolving landscape of corporate responsibility and the vital role of ESG in today's world. From his personal anecdotes about running with the bulls in Pamplona to his family's winemaking traditions, Iñigo's stories are as diverse as they are enlightening. The conversation also ventures into the world of wine, uncovering the familial connection to the vineyards of Spain. As we close this enriching episode, we extend our heartfelt thanks to our partners, Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association, for their unwavering support. Their collaboration makes episodes like this possible, enabling us to bring you closer to the fascinating world of fresh produce.

In this captivating episode of The Fresh CrEd Podcast, we're joined by Laura Himes, whose global journey in the produce industry takes center stage. From her early days in Lawrence, Kansas, to her anthropology studies in California and abroad, Laura's passion for cultural exploration sets the tone for her remarkable career. Laura recounts her adventures, from archaeological digs in Greece to immersive language learning in Costa Rica, each experience shaping her path. She delves into her challenging yet rewarding tenure with Chiquita across multiple continents, and her strategic move to Walmart, where she now contributes to global produce roles. Throughout the episode, Laura offers unique insights into the nuances of working in different sectors of the produce industry, from supplier to retailer. Her story is a testament to the diverse opportunities and challenges in this dynamic field. Join us on The Fresh CrEd Podcast as Laura Himes shares her inspiring journey and invaluable lessons from a life in global produce. Special thanks to our partners - Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association - for their support in bringing these stories to light.

Dive into a compelling conversation with Mike Laws, founder of Laws Logistics, on The Fresh CrEd Podcast. Recorded amidst the lively atmosphere of the Global Produce and Floral Show in Anaheim, this episode provides unique insights into the world of produce logistics. Mike shares his journey from his early days in South Texas to establishing Laws Logistics, highlighting the role of strategic planning in navigating the fluctuating landscape of logistics. He discusses the importance of forecasting and long-term planning in the industry, reflecting on how these approaches are crucial in times of disruption. Aside from business talk, Mike offers a glimpse into his personal health journey, emphasizing the power of diet and exercise in managing well-being. The episode wraps up with plans for a future remote show in Naples, Florida, promising more insightful discussions and a hint of leisure with golf. Special thanks to our partners Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association for their support. Their contributions greatly enrich our podcast and the broader conversations in the produce industry. Tune in to this episode of The Fresh CrEd Podcast for a blend of professional insights and personal stories in the dynamic world of produce logistics with Mike Laws.y

In this episode of The Fresh CrEd Podcast, we sit down with Cathy Burns, the visionary CEO of the International Fresh Produce Association, at the heart of the Global Produce and Floral Show in Anaheim. Cathy gives us an insider's view of orchestrating one of the produce industry's most pivotal gatherings, blending insights with anecdotes from the event floor. Cathy's conversation takes us through the vibrant corridors of the show, weaving stories of innovation, technology, and the spirited people behind them. She dives into the essence of what makes these events more than just exhibitions – they are incubators for ideas and partnerships shaping the future of our plates. Beyond the bustling show, Cathy discusses the power of advocacy in the produce world. It's not just about having a seat at the table; it's about creating new ones. She talks passionately about grassroots movements and strategic policy engagement, crucial elements in steering the course of the industry towards a healthier, more sustainable future. As we close this enriching episode, we extend our gratitude to those who support and drive our journey: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their commitment not only fuels our podcast but also nurtures the growth and reach of the produce community. Join us for this engaging episode with Cathy Burns on The Fresh CrEd Podcast, and be part of a conversation that's more than just talk – it's about transforming how we think about and consume produce. Remember to like, subscribe, and share if you're ready to dig deeper into the world of fresh produce. #CathyBurns #IFPA #ProduceIndustry #InnovationInAgriculture #TheFreshCrEd

Join us on The Fresh CrEd Podcast for a compelling episode recorded live at the International Fresh Produce Association's FoodService Conference. Our esteemed guest, Nelia Alamo, the VP of Marketing at Markon Cooperative, brings her seasoned insights from a career spanning over 25 years in the produce industry. Growing up amidst the rich agricultural lands of California, Nelia shares her deep-rooted connection to the field and the evolution she's witnessed firsthand. Amid the energetic buzz of the IFPA FoodService Conference, Nelia sheds light on the growing trend of value-added produce in the culinary world. Discover how innovative produce solutions are tackling labor shortages in restaurants and changing the way chefs design their menus. Nelia discusses the significant shift towards plant-centric dishes, a change driven by health-conscious, younger consumers demanding sustainable and wholesome food options. Through her role at Markon Cooperative, Nelia plays a pivotal part in developing programs that not only supply foodservice operators with quality produce but also engage the next generation. She highlights the importance of outreach to university students, introducing them to the diverse and rewarding career paths within the produce industry. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.  Tune into The Fresh CrEd Podcast for this enlightening conversation with Nelia Alamo, and gain a fresh perspective on the produce-led transformation happening in foodservice. Remember to like, subscribe, and share if you're inspired by the innovative strides being made in the world of fresh produce!

Join us as Tamara Muruetagoiena, an esteemed expert in environmental sustainability, sheds light on the pressing issues surrounding recycling and its effectiveness, particularly in the context of plastic waste where only about 8% gets recycled in the US. Delve into the complexities of the recycling industry, impacted by oil market fluctuations, and the technological challenges of transforming plastic into reusable materials. Tamara also discusses the global response to climate change, highlighting the agriculture industry's unique position as a potential climate change mitigator through soil carbon sequestration. She underlines the importance of collective action in the produce sector and beyond, aiming to make a significant impact on our planet's health. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.  This enlightening session is a must-watch for anyone concerned with environmental issues and seeking to understand the realities behind recycling programs and global sustainability efforts. For further insights and inspiration on sustainability, subscribe to our channel, hit the notification bell, and join the conversation in the comments. #RecyclingTruths #ClimateGoals #TamaraMuruetagoiena #EnvironmentalSustainability #ProduceIndustry #SoilHealth #CarbonSequestration #GlobalInitiatives #PlasticWaste #SustainableFarming

Dive into another enriching episode of The Fresh CrEd Podcast with your hosts, Craig Slate and Ed Bertaud. This time, we're excited to bring you a captivating discussion with Todd Gosule, the mastermind behind B&W Quality Growers. As a company with an astonishing history dating back to 1870, B&W Quality Growers stands as a beacon of innovation and sustainability in the world of greens. Join us as Todd delves into the storied history of B&W, highlighting their pioneering ventures from growing watercress to embracing other nutrient-packed greens like arugula and spinach. With operations spanning across 8 states, Todd gives us an inside look into how B&W ensures a year-round supply of their top-tier products. As we chew on the intriguing fact that watercress is the most nutrient-dense green out there, Todd enlightens us with its myriad of health benefits. Memories are shared as Craig and Ed recall their early encounters with Todd in their produce careers, painting a vivid picture of the journey they've all shared. Throughout the episode, while our hosts attempt to bring in their signature quirky twists, Todd keeps us rooted with rich insights about B&W's customer-focused strategies and why chefs can't get enough of their products. Tap into this delightful blend of history, humor, and horticulture! If you've ever been curious about the intricacies of the produce industry or just love a good story about family, dedication, and greens – this episode is a must-listen. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.  Do you have a favorite B&W product? Share with us in the comments! And if this conversation spiced up your playlist, hit that like button and subscribe for more fresh content. #WatercressWonder #FreshCrEdPodcast

Join your favorite hosts, Craig Slate and Ed Bertaud, on this zest-filled episode of The Fresh CrEd Podcast as we peel back the layers of the citrus industry with our special guest, John, a seasoned expert in the fruit realm. Ever wondered about the differences between your favorite lemons? Or how global trade dynamics affect your local grocery store's citrus section? John has got all the juicy details. From navigating the vast marketplaces of fruit sales to identifying the subtle nuances of various lemon varieties, John's insights are as refreshing as a cold lemonade on a summer day. And who knew there was so much to say about talkies and citrus tastings? Our discussions also drift towards the exciting prospects of a road trip deep into citrus country. What might we find there? As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.  If this episode left a zesty impression on you, do us a favor and hit that like button, share your favorite citrus story in the comments, and don't forget to subscribe! With your continued support, we promise to squeeze every drop of info from our next topics.

Join hosts Craig Slate and Ed Bertaud as they welcome Chef Travis Johnson, the esteemed Executive Chef at the University of Notre Dame, to the latest episode of The Fresh CrEd Podcast. Dive deep into the culinary world as Travis retraces his roots, beginning in Iowa and subsequently illuminating his experiences in New Orleans at Tulane University and Tallahassee at Florida State. It's no small feat managing the food operations for massive game day events at Notre Dame with an astounding 80,000 attendees. Travis sheds light on the meticulous planning, production, and passion that go into keeping fans fed and happy during the thrilling Saturdays in the fall. But it's not all about the numbers for Travis; he emphasizes the importance of quality, sourcing fresh ingredients from local farms. Learn how Travis's partnerships with these farms not only supply his kitchens but also serve as educational platforms for students to learn about nutrition. Lastly, get an insider's view on Travis's debut at the IFPA Foodservice Conference. Discover the immense value he found in networking, staying updated with the latest in food products and tech, and forging potential partnerships. And, of course, feel the excitement in the air as Travis anticipates the upcoming Notre Dame football season, especially the thrilling opener in Dublin, Ireland. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.   If you enjoyed these interviews and insights, please give us a like, drop a comment, or hit that subscribe button. Every bit of your support keeps us going and pushes us to bring you even better content. 

Stephanie van der Walt, the Regional Manager of the International Fresh Produce Association (IFPA) discusses the purpose of industry body associations and the work they do, as well as the benefits of being a member. Stephanie shares her thoughts on the Women's Fresh Perspective breakfast hosted by IFPA and their recent conference in Southern Africa. Please rate and review this podcast episode.Email info@mbalinwoko.comSubscribe to The Mbali Nwoko Podcast today!

Learn from Vonnie Estes, vice president of innovation for International Fresh Produce Association. She talks about her career trajectory that led to her position today, and the Fresh Field Catalyst Accelerator program she started, how companies can apply and what the benefits are. She also shares her favorite parts of the fast-approaching IFPA Global Show in Anaheim, Calif. To find resources mentioned in this episode: Vonnie Estes on LinkedIn: linkedin.com/in/vonnieestes/ International Fresh Produce Association: freshproduce.com ZAG Technical Services: zagtech.com To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

Join us on this enlightening episode of Fresh CrEd Podcast, live from the Organic Produce Summit. Dive into an immersive conversation with Colin Ager, Business Development Manager for dry table veg at HEB. Together, we explore the artisanal world of sourdough starters, the exhilarating realm of road cycling in Texas, and the undying importance of health and fitness in our hectic lives. From traditional bread-making techniques to tales of grueling 100-mile races, Colin offers a fresh and invigorating perspective that's sure to inspire foodies, cyclists, and those on the path to greater wellness. Special thanks to our partners for their unwavering support: Gill's Onions, B&W, International Fresh Produce Association, Sunfed, IFCO, Limoneira, ChakraVision Media, Fulltilt Marketing. Their contributions help make these insightful episodes possible. Don't miss out on future discussions; hit 'Subscribe' for more engaging content!"

Dive deep into the rich tapestry of organics with Todd Linsky on this episode of the Fresh CrEd Podcast. Filmed at the illustrious Organic Produce Summit, Todd peels back the layers of the early organic movement's wild west days, a time bursting with unbridled passion yet sparse in regulations.

Agriculture lies at the heart of our nation's prosperity, and the Farm Bill plays a pivotal role in shaping the future of this essential industry. As we approach the reauthorization of the Farm Bill in 2023, the International Farm Policy Association (IFPA) has been working diligently to ensure that the legislation addresses the ever-evolving needs of farmers, rural communities, and the environment. On today's episode, we'll have guests, Mollie Van Lieu, Vice President of Nutrition and Health at IFPA, and Rebeckah Adcock, Vice President of US Government Relations, discussing IFPA's vital role in the upcoming Farm Bill reauthorization and highlight some key areas they are focusing on.

House Energy and Commerce Committee Ranking Member Frank Pallone, Jr. (D-NJ) and Senator Richard Blumenthal (D-CT) introduced the Food Labeling Modernization Act of 2023. The bill would update front-of-package food labeling requirements, require updates to the ingredient list on packaged foods, and apply consumer friendly labeling requirements.Among many other labeling issues, the bill would amend FALPCA (Food Allergen Labeling and Consumer Protection Act) to require that food product packaging disclose ALL gluten-containing grains. We've been down this road before with the FLMA of 2021, but we are making progress. As is stated in the press release, “Food labels play an important role in managing conditions such as celiac disease and gluten sensitivity, but they need to be complete and easier to understand.” said Senator Cardin." The press release also lists the groups currently supporting this legislation: "The Food Labeling Modernization Act is supported by Center for Science in the Public Interest, Consumer Reports, Consumer Federation of America, Environmental Working Group, International Fresh Produce Association, Gluten Free Watchdog, Celiac Disease Foundation, and Beyond Celiac."Stay tuned for ways to get involved by asking your representative for support.Read the full press release here: https://democrats-energycommerce.house.gov/newsroom/press-releases/pallone-and-blumenthal-introduce-food-labeling-modernization-legislation Hosted on Acast. See acast.com/privacy for more information.

VP of Innovation Vonnie Estes sees indoor farming as a good supplement to traditional produce growers.

Try Acres for free: https://www.acres.co/IFPA's Fresh Field Catalyst Accelerator: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/"Taste is King" on the Fresh Takes on Tech podcast: https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/episode-56-taste-is-king/"Locally Grown Through Vertical Farming on the Fresh Takes on Tech podcast: https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/episode-59-locally-grown-through-vertical-farming/ "Traceability is Crucial to the World Produce Industry" on the Fresh Takes on Tech podcast: https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/episode-55-traceability-is-crucial-to-the-world-produce-industry/"New Innovations are Improving All Aspects of Our Produce Supply Chain" on the Fresh Takes on Tech podcast: https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/episode-68-live-from-the-global-show-2022-part-four/"The Future of Automation is in the Fields" on the Fresh Takes on Tech podcast: https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/episode-57-the-future-of-automation--is-in-the-fields/ Today's episode features Vonnie Estes, vice president of innovation at the International Fresh Produce Association or IFPA. You probably noticed in our opening segment more than just Vonnie's voice. That's because we will be playing clips of some of the entrepreneurs and mentors that participated in IFPA's Fresh Field Catalyst this past year. You see, Vonnie reached out about coming back onto the podcast to talk about how applications are open for their second cohort. After talking to Vonnie and hearing about how the first cohort went, I realized this would be a great chance to talk about tech and innovation in the produce industry in general. Our conversation today covers some of the challenges facing this industry, including water, labor, food safety, traceability, quality, compliance and more. And you'll hear from entrepreneurs and industry leaders about differentiation, consumer preferences, indoor ag, traceability, and automation and robotics. Before we dive in, I want to make it clear that the intention of the accelerator is to attract companies that already have a product in the market somewhere. That could be a market outside of agriculture, or perhaps in row crops, or maybe in produce but in another geography. So they're looking for companies that already have some traction, but maybe haven't directed much focus to produce yet but think that there might be value in that market. If that sounds like you or someone you know, applications close soon: March 20 of 2023. I'll link to the application in the show notes. You may remember hearing from Vonnie back in episode 270 of this podcast. To refresh your memory, she has held leadership positions at prominent companies including DuPont, Monsanto, and Syngenta along with start-ups including DNAP, Emergent Genetics, and Caribou Biosciences. She has a BS in Horticulture from New Mexico State and a Masters in Plant Pathology from UC Davis. In addition to Vonnie, you're going to hear clips from some of the entrepreneurs and mentors in the program's first cohort. These clips came from Vonnie's podcast called Fresh Takes on Tech. You definitely want to go check that out. I'll link to it in the show notes as well.

In this week's episode, Joe Watson joins Ed & Craig to share his story on the podcast. Joe is the Vice President of Retail, Foodservice & Wholesale with the International Fresh Produce Association. He is a longstanding leader in the produce industry, a man of many talents, and someone with a unique story. Tune is as Joe discusses his journey from his cancer diagnosis to present.  Freshproduce.com/theretailconference

Maybe you think you know what makes a good supermarket produce manager. Well, let's see if your preconceived notions match the reality of one winner in a nationwide contest of the best.  This episode spotlights an award-winning produce manager. Chris Jorgensen, a 23-year veteran of Food Lion, was one of only 25 winners in International Fresh Produce Association's 2022 Retail Produce Manager Awards. Considering there are more than 1,000 produce managers in Food Lion stores alone, that's a small number. Lets hear his story, what he does, and what he expects for the future, plus produce department tips. SHOW NOTES To find us: Our websites: thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

This week's Fresh From The Field Fridays Dan the Produce Man is joined by retail produce veteran Joe Watson who is also Vice President of Retail, Foodservice, and Wholesale at the International Fresh Produce Association. Joe and Dan discuss foodservice and retailer staffing challenges as well as what's cooking in the Watson household in #jeanskitchen. Some of the items include Broccoli Rabe, Louisiana Satsuma Mandarins, Leeks, cocktails and spuds! Tune in and Turn on! FANCY SPONSORS: Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com, Noble Citrus: https://noblecitrus.com, Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com and John Greene Logistics Company: https://www.jglc.com CHOICE SPONSORS: Indianapolis Fruit Company: https://indyfruit.com, Equifruit: https://equifruit.comArctic® Apples: https://arcticapples.comSev-Rend Corporation: https://www.sev-rend.com and Jac Vandenberg Inc.: https://www.jacvandenberg.com Dole Fresh Vegetables: https://www.dole.com/en/produce/vegetablesand Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com STANDARD SPONSORS: London Fruit Inc. https://londonfruit.com, Fresh Cravings: https://www.freshcravings.com, Freshway Produce: https://www.freshwayusa.comand Citrus America: https://citrusamerica.com --- Support this podcast: https://anchor.fm/theproduceindustrypodcast/support

A very special live podcast from IFPA's 2022 Floral and Produce show! We close out our season on nutrition with a panel of experts with Vonnie on the lasting impact technology has made and continues to grow on for the farming and fresh produce industries. Our panel includes Haven Baker, CBO at Pairwise, Jenny Du, Senior Vice President for Government Affairs at Apeel Sciences and Katie Seawell, Chief Commercial Office at Bowery Farming. Join us as we discuss: How technology can impact improving accessibility and lifespan of fresh produce Helping set up for the next wave of entrepreneurs in the health and food industry Improving access to produce to all communities How younger generations are creating higher demand for fresh produce

What is the International Fresh Produce Association (IFPA) up to? If you cannot make it to Orlando for the show, listen to this episode. Todd chats with George Szczepanski about some of the lofty goals the IFPA has in representing growers, shippers, packers, and retailers on multiple fronts, especially organic. We're looking forward to the impact on behalf of our industry.

Stephen Hughes is Prevention Coordinator within the Center for Food Safety and Applied Nutrition (CFSAN), within the Office of Food Safety at the U.S. Food and Drug Administration (FDA). After outbreaks and adverse incidents, he runs a systematic process to identify and implement public health interventions intended to help limit or prevent future outbreaks linked to certain FDA-regulated foods. Before coming to FDA, Stephen worked in a public health program in Virginia, in program areas that included food safety, indoor air quality, aquatic health, and general environmental health.    Dr. Jennifer McEntire is Chief Food Safety and Regulatory Officer at the International Fresh Produce Association. Prior to the merger of United Fresh and Produce Marketing Association, Jennifer was Vice President of Food Safety and Technology at United Fresh Produce Association. A food microbiologist by background, she has always worked in the Washington D.C., area, bringing a scientific perspective to food safety regulatory issues. She was previously Vice President of Science Operations at the Grocery Manufacturers Association. She has served as Vice President and Chief Science Officer at The Acheson Group and as the Senior Staff Scientist and Director of Science and Technology Projects at the Institute of Food Technologists. Jennifer earned a Ph.D. from Rutgers University as a U.S. Department of Agriculture (USDA) National Needs Fellow in food safety. She serves as an advisory board member of the Global Food Traceability Center, the technical committee of the Center for Produce Safety, and she is on the executive committee of the Food Safety Preventive Controls Alliance. In this episode of Food Safety Matters, we speak with Stephen and Jennifer [3:35] about: FDA's three main reasons—epidemiological, logistical, and relational—for taking a commodity-specific, collaborative approach to reducing foodborne illness outbreaks The key importance of prevention in mitigating food safety incidents, and how collaboration between FDA and industry enables food producers to help inform and adopt effective prevention strategies The types of conversations taking place between FDA, industry, academia, and public health partners throughout the development of prevention strategies The learnings from past foodborne illness outbreaks that are considered when creating prevention strategies and identifying future work areas to align cross-sector stakeholders The possibility of filling some of the gaps in the Produce Safety Rule with commodity-specific prevention strategies The challenges of conducting root-cause analysis in the produce sector, the benefits of getting industry to buy in to the practice, and how the conversation around root-cause analysis could be improved Why educating industry to be critical thinkers about produce safety (rather than which minimum requirements to fulfill) provides the greatest opportunity for improving outcomes FDA's intent to develop a prevention strategy for powdered infant formula in light of recent events, and how the agency is collaborating with stakeholders to identify other commodities that are deserving of prevention strategies. Resources FDA Releases Food Safety Prevention Strategies for Salmonellosis, Listeriosis from Mushrooms, Onions We Want to Hear from You! Please send us your questions and suggestions to podcast@food-safety.com

The market for fresh and delicious produce is continuing to expand thanks to innovations in biotechnology.  The latest in produce expansion is the purple tomato!  Thanks to Nathan Pumplin, President and CEO at Norfolk Health Produce, the purple tomatoes' nutritious qualities will be reaching markets as early as 2023 and it's all thanks to the innovation in biotechnology for growing produce.  Join us as we discuss: The health benefits of the purple tomato compared to others The USDA's new rules and regulations for biotechnology growing The changing the conversation on GMOs and their health benefits  Expanding with more produce after the purple tomato

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), shares an overview of key trends impacting global blueberry production and consumption. These clips were recorded for a webinar hosted by the https://www.freshproduce.com (International Fresh Produce Association). Cronquist was joined by colleagues from Chile, Mexico, Peru and South Africa as they presented and discussed challenges and opportunities in the global berry industry.  “We have seen clearly that when you have year-round supply, we're staying on store shelves, we're able to provide consumers with what they're looking for, and that growth pattern is going to continue to increase. And our job at the council is to continue to drive that demand, while also driving the value of that blueberry to remain high over time.” - Kasey Cronquist, USHBC and NABC president  “Logistic disruptions were our No. 1 issue this last season. Not only for blueberries from Chile, but for other species too. So this is something that we are working on to solve the product coming into the future.” - Andres Armstrong, Chilean Blueberry Committee executive director “One of the biggest challenges for the Mexican industry is to diversify the markets. Because of the perishable condition of berries, our main market remains North America, but we need to diversify markets and we need better logistics in terms of air freight.” - Jose Luis Bustamente, president of Aneberries Topics covered include:  Challenges and opportunities faced in North America, Chile, Mexico and Peru.  The global blueberry market potential and current trajectory from global stakeholders. Obstacles found in international markets and the steps being taken to address them. Crop Report The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you'll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on October 14, 2022. Marketing Boost USHBC/NABC Vice President of Engagement and Education Amanda Griffin showcases the council's presence at two upcoming events: The Global Produce and Floral Show in Orlando and Asia Fruit Logistica in Bangkok. Be sure to join the blueberry industry for meet and greets at both events! 

This week's Open Mic guest is Cathy Burns, CEO of the International Fresh Produce Association. The group — formed earlier this year by a merger of the United Fresh Produce Association and the Produce Marketing Association — is preparing for the upcoming White House meeting on hunger and nutrition as well as its own gathering in the nation's capital, where Burns says the group's focus is the ongoing nutritional challenges in the nation and the world. IFPA is watching closely the development of the 2023 farm bill with a special interest in research as well as nutrition programs. Labor remains a top priority for IFPA members, and Burns is hopeful Congress can still address the issue this year.

“We 100% know and believe here in the produce industry that with proper immigration reform we will be able to increase efficiencies on the farm and therefore drive down the price of food at the grocery store.”   Lori Taylor (7:04-7:17) We're all feeling the pain of rising gas and grocery store prices. Everything is going up thanks to inflation, but one remedy to fix it is through immigration reform. Congress and the presidential administration hasn't passed any immigration reform since the Reagan Administration, which is why John Hollay, Director of Government Relations for the International Fresh Produce Association, has been working on immigration and labor policy for over 15 years.   Recently, Lori had the opportunity to join John and many other individuals representing different parts of the supply chain as a panelist for a press conference to showcase how and why this is the solution to focus on now if Congress wants to help lower our rising prices. A Texas A&M International University study just showed a direct correlation between the lack of immigration reform and the prices of groceries in the store, and quite simply, if farmers had access to the number of workers they need, they could grow more crops, and sell them to retailers and other parts of the supply chain at a lower price. Thankfully, this issue has been a bipartisan effort which helped the House pass the Farm Workforce Modernization Act last year. With the Congressional election coming up in November, it's important now more than ever to raise this issue to the top to get Congress to act on immigration law reform.   “They needed 4,000 workers and they had only four Americans apply for the job. All four were hired, and out of the four only one or two showed up, and neither worked the full day. That's what we mean when we say there's a labor crisis on the farm.” Lori Taylor (18:27-18:49)   A great example of why immigration reform is necessary comes from one of TPM's active brand partners, a farm based in Yuma, Arizona, where most of our winter vegetables are grown along with a ton of export crops. This farmland has a high production rate and the owner shared with Lori just how difficult it was to get workers. The farm needed 4,000 workers for their harvest crew and in response to their job posting for it, only four applicants showed up. Out of the four American workers hired, only two showed up for work and didn't even stay the full day.    When farmers utilize the H-2A labor program, they must first utilize all of their resources to try and secure a domestic workforce, which as you can see, isn't that easy. It's much easier to secure the H-2A workforce because skilled laborers are able to come here, make a very good wage, go back to their native country and use it to support not just their immediate family, but oftentimes their extended family, giving them a quality of life that wouldn't be possible without a program that put them with American agriculture.   “We have come to expect, here in America, access to all kinds of fruits and vegetables all year round when these are fruits and vegetables that only used to be available during certain times of the year. In order to do that, we need to have the workforce that can deliver those food items and right now our farmers are struggling with that, different parts of the supply chain are struggling with that, so there's an increase in food prices because farmers can't plan ahead,” John tells us.   If we want to continue to produce the amount of fruits and vegetables our country demands, we need to empower farmers to have the highest rate of efficiency as possible and that must include an improved labor workforce, access to immigrant workforce, and different types of benefits for those who come here as employees that might want a pathway to citizenship. The other key benefit to hiring immigrant workers is many of them are skilled laborers and able to handle the hard, difficult work a farm demands, unlike many of our domestic workers. The lack of workforce has gotten so bad that many farmers have to plow over their healthy, plentiful crops. The supply we're demanding is being grown! But the supply for the workforce demanded to bring those crops from the field to the store isn't enough.   “Those workers really provide relief to all consumers out there by making sure there is a steady flow of fruits and vegetables.” John Hollay (24:03-24:18)   Part of the legislation the IFPA supports has an e-verify program which ensures immigrants that are coming over here to work are doing so legally. Farmers aren't experts in the type of paperwork and documents workers must show, so they aren't able to identify if papers are fraudulent or not, which is what e-verify takes care of. Border security is also a part of this legislation as these workers oftentimes go back to their home country every night (like in the case of Yuma, Arizona), and it's important to note that most of them don't even want a citizenship, either. They just want to do the hard work they're skilled to do, make a good income, and take it back to their homes in their own country.   If you're wondering what you can do to help pass immigration reform and lower our grocery prices, John says, “you need to be calling, you need to be emailing, and you need to be showing up when [members of Congress] show up when they speak in your communities at town halls. The people who show up, the people whose voices are the loudest, frankly are the ones that are heard. I would urge all your listeners to reach out to their members of Congress in any way they can whether it's in person, text, email, tweet… however it is going to be heard.”   Take it from someone who's worked as a former congressional staffer! John says that members of congress DO read your emails, texts and messages and it plays a huge role in helping them understand what matters.    How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week!  Reach out to us - we'd love to hear more about where you are in life and business! Find out more here.    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!