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This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesOcean Mist Farms: https://www.oceanmist.com/Today's episode features Mark Munger of Ocean Mist Farms in Castroville, California in the Salinas Valley. Mark shares a story that I think is very relevant to a lot of agriculture production today, all over the world. Although they've grown a great business to produce consistent, high quality, affordable, safe, nutritious commodities, they still face challenges. Rising costs, regulations, competition, and consumers whose expectations for convenience have gone up dramatically. These headwinds have propelled the company in the direction of innovation, and Mark is going to share that with us today. For background, Mark Munger is the director of marketing at Ocean Mist Farms, where he has been for the last 2 ½ years. But Mark is definitely not new to the industry - he has worked in fresh produce for almost 40 years, including positions at the Produce Marketing Association, Driscoll's, 4Earth Farms, and others. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers' needs, wants and challenges, integrating these insights into their development and manufacturing.For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers' needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that's why you'll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they're working to push the ag forward.
Tune in this week to our 2024 Canadian Produce Marketing Association Recap from Vancouver, Canada! Join produce professionals from around the globe meeting in one place to discuss international business. We are joined with Mark Hoppenjans for his first recap episode of a trade show. Normally we have our friend Ross "The Produce Boss" Nelson chopping it up after the events. From the reception to the trade show room floor we cover what we can with a TRADE SHOW ONLY PASS! Listen up for featured sponsors such as Rob Williams of Sev-Rend, Kim Reddin of Arctic Apples, Kim Chackal of Equifruit, Drew Callaghan of RPE/ Tasteful Selection and Pam Kolochuk of Peak of the Market. Tune in and Tune on: FANCY SPONSORS: Flavor Wave, LLC.: https://flavorwavefresh.com, Noble Citrus: https://noblecitrus.com, Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com, John Greene Logistics Company: https://www.jglc.com, and Summer Citrus From South Africa; https://www.summercitrus.com CHOICE SPONSORS: Equifruit: https://equifruit.com Arctic® Apples: https://arcticapples.com Sev-Rend Corporation: https://www.sev-rend.com, Jac Vandenberg Inc.: https://www.jacvandenberg.com , WholesaleWare: https://www.grubmarket.com/hello/software/index.html Continental Fresh, LLC: https://www.continentalfresh.com and RPE/Tasteful Selections: https://www.tastefulselections.com/ , Apeel Sciences: https://www.apeel.com/, Thx! Dreams https://thxdreams.com/, and Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com STANDARD SPONSORS: Freshway Produce: https://www.freshwayusa.com , Yo, Quiero/Fresh Innovations, LLC.: https://yoquierobrands.com/ Ben B. Schwartz & Co.:https://benbdetroit.com/ Empower Fresh: https://empowerfresh.com/and Citrus America: https://citrusamerica.com --- Support this podcast: https://podcasters.spotify.com/pod/show/theproduceindustrypodcast/support
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by José Antonio Gómez-Bazán, CEO of Camposol. Camposol is a multinational company that provides families around the world with fresh and healthy food. It has operations in Peru, Chile, Mexico, Colombia and Uruguay, and a presence around the world. Gómez-Bazán took on the CEO role at Camposol in 2021 after a decade with the company. He is a board member of the United Fresh Produce Association and a past board member of the Produce Marketing Association. José Antonio discusses the rise of blueberries in the Camposol company, the value blueberries offer the world and finds insight in the promotion of other produce and how that could be used to also promote the blueberry industry. “I do believe that there is a potential for every single lunchbox in North America and in the world to carry a small package of blueberries. … This is super convenient. This is super healthy. It goes in line with every single principle that ESG and sustainability and any other trend that is out there is saying. The amount of package they use is minimum. The amount of process they use is minimum. It's a super-efficient product by itself. All the way from the farm to the lunchbox.” - José Antonio Gómez-Bazán“This is not about fighting for the same size of a pie. This is making the pie bigger and bigger and bigger. And the only way the pie is gonna get bigger is with investment. The consumer needs to understand why he needs to eat more blueberries. … I do believe that the convenience of blueberries is unique and it drives thousands of opportunities” - José Antonio Gómez-Bazán Topics covered include: An introduction to Gómez-Bazán, CEO of Camposol.The journey for blueberries to become Camposol's dominant focus. Correlations between growth of the avocado market share and what the blueberry industry can learn from avocados success.New and expanding global blueberry markets, and the messages consumers need to hear.Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you'll hear from Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on January 19, 2023. Blueberry BoostThe year 2022 saw the highest number of December blueberry shipments in history! Peruvian imports slowed after their peak season in December while Chiles began. Total fresh blueberry imports into the United States increased by 35% in December with the majority marketed as conventional. December marks the fourth month in a row for decreases in average price per pound for all fresh blueberries making fruit more accessible to less frequent blueberry consumers.
Visit our quarterly presenting sponsor, Acres: https://www.acres.co/Mineral website: https://mineral.ai/Dr. Elliott Grant is the CEO of Mineral, which is Alphabet's bet in sustainable agriculture. Mineral is applying the latest breakthroughs in artificial intelligence (AI) to the existential challenge of sustainably doubling the planet's crop productivity. Elliott and I really get past the buzzwords here and into the details of what exactly this technology is enabling on a practical level, and how it has the potential to impact agriculture and the way we do business. From my personal perspective, AI and ML have been talked about since way early on in this podcast, but it often felt like marketing to make their tool seem special. But it does feel like we're hitting this tipping point now, where there are some really impactful technologies emerging, that can only exist because of the explosion in data collection and advancements in AI and ML, and I find that to be one of the most exciting aspects of agtech today. Elliott is a recognized business leader and innovator in food and agritech. He was the founder and CEO of HarvestMark, the world leader in fresh food traceability; the CEO of ShopWell, a pioneering personalized nutrition company; and served as the Vice Chair of the Produce Marketing Association. Elliott is a manufacturing engineer by training. He earned a PhD and MEng in Engineering from Cambridge University, and is a named inventor on 36 US patents covering topics ranging from cryptography and food traceability, to satellite image analysis and plant phenotyping.
Stephen Hughes is Prevention Coordinator within the Center for Food Safety and Applied Nutrition (CFSAN), within the Office of Food Safety at the U.S. Food and Drug Administration (FDA). After outbreaks and adverse incidents, he runs a systematic process to identify and implement public health interventions intended to help limit or prevent future outbreaks linked to certain FDA-regulated foods. Before coming to FDA, Stephen worked in a public health program in Virginia, in program areas that included food safety, indoor air quality, aquatic health, and general environmental health. Dr. Jennifer McEntire is Chief Food Safety and Regulatory Officer at the International Fresh Produce Association. Prior to the merger of United Fresh and Produce Marketing Association, Jennifer was Vice President of Food Safety and Technology at United Fresh Produce Association. A food microbiologist by background, she has always worked in the Washington D.C., area, bringing a scientific perspective to food safety regulatory issues. She was previously Vice President of Science Operations at the Grocery Manufacturers Association. She has served as Vice President and Chief Science Officer at The Acheson Group and as the Senior Staff Scientist and Director of Science and Technology Projects at the Institute of Food Technologists. Jennifer earned a Ph.D. from Rutgers University as a U.S. Department of Agriculture (USDA) National Needs Fellow in food safety. She serves as an advisory board member of the Global Food Traceability Center, the technical committee of the Center for Produce Safety, and she is on the executive committee of the Food Safety Preventive Controls Alliance. In this episode of Food Safety Matters, we speak with Stephen and Jennifer [3:35] about: FDA's three main reasons—epidemiological, logistical, and relational—for taking a commodity-specific, collaborative approach to reducing foodborne illness outbreaks The key importance of prevention in mitigating food safety incidents, and how collaboration between FDA and industry enables food producers to help inform and adopt effective prevention strategies The types of conversations taking place between FDA, industry, academia, and public health partners throughout the development of prevention strategies The learnings from past foodborne illness outbreaks that are considered when creating prevention strategies and identifying future work areas to align cross-sector stakeholders The possibility of filling some of the gaps in the Produce Safety Rule with commodity-specific prevention strategies The challenges of conducting root-cause analysis in the produce sector, the benefits of getting industry to buy in to the practice, and how the conversation around root-cause analysis could be improved Why educating industry to be critical thinkers about produce safety (rather than which minimum requirements to fulfill) provides the greatest opportunity for improving outcomes FDA's intent to develop a prevention strategy for powdered infant formula in light of recent events, and how the agency is collaborating with stakeholders to identify other commodities that are deserving of prevention strategies. Resources FDA Releases Food Safety Prevention Strategies for Salmonellosis, Listeriosis from Mushrooms, Onions We Want to Hear from You! Please send us your questions and suggestions to podcast@food-safety.com
This week's Open Mic guest is Cathy Burns, CEO of the International Fresh Produce Association. The group — formed earlier this year by a merger of the United Fresh Produce Association and the Produce Marketing Association — is preparing for the upcoming White House meeting on hunger and nutrition as well as its own gathering in the nation's capital, where Burns says the group's focus is the ongoing nutritional challenges in the nation and the world. IFPA is watching closely the development of the 2023 farm bill with a special interest in research as well as nutrition programs. Labor remains a top priority for IFPA members, and Burns is hopeful Congress can still address the issue this year.
In this episode, We're focusing on someone who means a great deal to people in the fresh produce industry, and to the public at large, although the general public probably has no idea how much this man's work has influenced their lives. Tom Karst and Amy Sowder talk with Tom Stenzel, who has been co-CEO of the International Fresh Produce Association with Cathy Burns. The big news is Stenzel has recently retired from his leadership role at the association — which is huge, considering he has helmed a produce organization for almost 30 years. Stenzel was the president and CEO of United Fresh Produce Association for more than 28 years, before it combined with Produce Marketing Association. Anyway, Stenzel has formed a new company that will keep him helping the industry, which in turn, will affect all of us who want to eat fresh fruits and vegetables. This guy has really made some big changes and fought for our industry over the years. What we also want to know, is what was this produce world like 30 years ago, what were the big challenges, wins and of course — what's coming up? Show notes: Our websites: producemarketguide.com and thepacker.com LinkedIn:PMG: Produce Market Guide and The Packer Instagram:@packernews and @producemktguide Facebook:@ProduceMktGuide and @PackerNews Twitter:@produceretailer and @thepacker To find our guest: Tom Stenzel on LinkedIn:https://www.linkedin.com/in/tom-stenzel-b1152b7/ See omnystudio.com/listener for privacy information.
Episode SummaryVice President of Innovation at Produce Marketing Association, Vonnie Estes is driven by a passion for agriculture, sustainability and wanting to make an impact on serious issues such as climate change and broken supply chains. Today, Vonnie and Harry engage in a rich discussion on Plant Pathology, educating consumers on vertical farming, and promoting diversity in the AgTech industry. Vonnie shares lessons she's learned from working at big corporations such as Monsanto, Syngenta and DuPont, and her mission to immerse others into the produce industry. Thanks to Our SponsorsCultivatd – https://cultivatd.com/ (https://cultivatd.com/) Key Takeaways07:13 – Harry welcomes Vice President of Innovation at Produce Marketing Association, Vonnie Estes, to discuss the work she's doing in Produce and some of the recent vertical farming conferences she's attended 11:08 – Genetic Engineering & Plant Pathology 13:55 – Lessons Vonnie learned from working at Monsanto, Syngenta and DuPont 17:52 – Vonnie's vertical farming origin story 23:43 – What drives and motivates Vonnie 26:16 – The importance of promoting diversity in the AgTech industry and immersing others into the produce industry 32:25 – Vonnie goes into detail about ongoing projects at Produce Marketing Association 45:00 – The importance of educating consumers on AgTech and vertical farming 48:14 – A tough question Vonnie has asked herself recently and what excites her most about the future of AgTech 50:08 – Harry thanks Vonnie for joining the show and lets listeners know where they can learn more about Fresh Produce Tweetable Quotes“I think for big companies like that, being willing to let people try new things and let it fail, and try different technologies, and keep it a little bit separate from your ongoing revenue-generating business is a really smart way to do it.” (15:35) (Vonnie) “In part of my work with Caribou when I was looking at spinning out this Ag group, what I really wanted to focus on was what breeding could we do for vertical farms? If you're growing something inside, does the architecture of the plant need to be different? What are some of the traits you can work with? And so, I was really thinking about breeding for vertical farms.” (20:43) (Vonnie) “I've always been driving by [wanting to make an impact]. I think, especially at this time looking at some of the scary macro-drivers around supply chain, and climate change, and some of the other issues we're facing. And looking at human health and how people need to eat, we can have a big impact on that, on how we grow our food and what food we grow and what food people eat.” (23:51) (Vonnie) “One thing I would say - just to plug some of the work I'm doing currently - is I just started this Accelerator. It's not an Accelerator in the typical sense where we're not taking any equity, there's no big prize or pitch day. But what we're trying to do is bring in technology from either different industries or from different countries into the produce industry.” (26:52) (Vonnie) “I am thinking a lot about what I can do, from a technology and innovation point of view, to help that part of the industry. And some of the early-stage issues are different.” (38:00) (Vonnie) “With climate change and some of the health issues, the way we grow our food and the food we grow is so important right now. I feel like we're at this amazing time where on one side we've got all these different technologies that we can bring in that can be a solution to these huge problems that we're facing as a world.” (49:34) (Vonnie) Resources MentionedVertical Farming Show – https://verticalfarmingshow.com/ (https://verticalfarmingshow.com/) Produce Marketing Association Website – https://www.freshproduce.com/ (https://www.freshproduce.com/) Vonnie's LinkedIn – https://www.linkedin.com/in/vonnieestes/ (https://www.linkedin.com/in/vonnieestes/) Vonnie's Podcast –...
Jennifer McEntire is Chief Food Safety and Regulatory Officer at the International Fresh Produce Association. Prior to the merger of United Fresh and Produce Marketing Association, Jennifer was Vice President of Food Safety and Technology at United Fresh Produce Association. A food microbiologist by background, she has always worked in the Washington, D.C., area, bringing a scientific perspective to food safety regulatory issues. She was previously vice president of science operations at the Grocery Manufacturers Association. She has served as Vice President and Chief Science Officer at The Acheson Group and as the Senior Staff Scientist and Director of Science and Technology Projects at the Institute of Food Technologists. Jennifer earned a Ph.D. from Rutgers University as a USDA National Needs Fellow in food safety. She serves as an advisory board member of the Global Food Traceability Center, the technical committee of the CPS, and she is on the executive committee of the Food Safety Preventive Controls Alliance. In this episode of Food Safety Matters, we speak with Jennifer [24:21] about: How the newly formed IFPA will serve the produce industry IFPA's work on Capitol Hill and with consumer groups Leadership and workforce development initiatives within IFPA FDA's revision to agricultural water requirements under the Produce Safety Rule Proposed testing requirements under FSMA subpart E FDA's Foodborne Outbreak Response Improvement Plan (FORIP) Tech-enabled traceback in the produce industry Measuring the effectiveness of FORIP and produce safety initiatives. News and Resources FDA Introduces Faster, Easier Reportable Food Registry Process [4:25] New USDA Labeling for Genetically Modified Foods Goes into Effect [7:05] Biodegradable 'Smart' Food Packaging Material Developed By Singapore Team [14:28] Researchers Develop Antimicrobial 'Jelly Ice Cubes' for Safer Cold Storage [20:45] IFPA Expands Food Safety Support with New Hires [23:06] Register for GFSI Conference: March 29–31 Barcelona, Spain – Early Bird ends Jan 31 Register for Food Safety Summit: May 9–12 – Early Bird ends March 31 We Want to Hear from You! Please send us your questions and suggestions to podcast@foodsafetymagazine.com
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dwight Ferguson, president and CEO of the https://www.agleaders.org/ (California Agricultural Leadership Foundation), to discuss his thoughts on leadership, developing the next generation of leaders and his role in merging the Produce Marketing Association and United Fresh. “PMA has historically done certain things extremely well, just as [United Fresh] has, and it truly was, as we said several times during the process, an opportunity to create something better by pulling those two organizations together and truly aiding what's now going to be a global trade association for fresh produce and floral.” - Dwight Ferguson “Where we can add the most value [for our program participants] is helping them evolve their leadership skills so hopefully they can become more influential and make that positive difference that ultimately benefits ag and California.” - Dwight Ferguson Topics covered include: Ferguson's background in the cut flower and produce industries. Ferguson's role in merging Produce Marketing Association and United Fresh into the International Fresh Produce Association. The mission and structure of the California Agricultural Leadership Foundation. Building leaders in the blueberry industry and guiding big-picture thinking. Marketing Boost Recipes are a fantastic way to engage customers this holiday season, especially when those recipes are fun and unique. In this week's Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks details https://ushbc.blueberry.org/all-resources/toolkits-and-marketing-materials/grab-a-boost-of-blue/holiday-toolkit/ (USHBC's Fall & Winter Holidays toolkit), which is filled with images, videos and downloadable recipe cards for the holiday season.
Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way. Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process is knowing that when you try new things, there will be failures -- and that is a great part of the innovation process. It's all about learning from those failures and adjusting based on what you've learned. Eboni shares how PMA developed their strategy and built an innovation welcoming culture that has allowed them to achieve some big wins along the way. Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you! Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites. © 2021 Mary Byers
The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. This month it's Berries! Joining Lianne Jones – Country Manager Southern Africa, PMA, will be number of key industry experts: Wian Mouton – Commercial Manager, Fall Creek Farm & Nursery. Rouxan Jansen van Rensburg – Core Fruit. Louw Pienaar – BFAP. Elzette Schutte – Berries ZA Manager.
The only constant is change in the Fruit Growing business and the Produce Marketing Association is fully aware of the changes at every step along the supply chain.
The only constant is change in the Fruit Growing business and the Produce Marketing Association is fully aware of the changes at every step along the supply chain.
The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. This month it's Kiwifruit! The SA Kiwifruit industry is small (about 200ha under cultivation), though production dates back more than 40 years. The fruit is grown in Limpopo, Mpumalanga, KwaZulu-Natal and there has been resurgence recently in the Western Cape. While the local industry has operated in the shadows of major fruits for many years, interest is growing. This is driven in part by changing global consumer preferences and the focus on a healthy diet. SA believe it is possible that the kiwifruit industry could experience impressive expansion — as was the case with blueberries, which were stagnant for a long time expanded greatly as global demand spurred SA farmers to increase their production. Compounded by the fact SA has a distinct advantage over New Zealand, the world's leading exporter of the fruit, thanks to its relative proximity to the EU. On the panel we will be speaking to several leading experts on the South African Kiwifruit Industry.
The Produce Marketing Association is a key international trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Its mission is to connect, inform and deliver industry solutions to enhance its members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. This month it's Dragon fruit! Dragon fruit is a very large, mostly red-skinned scaly fruit produced by a fast-growing trailing cactus. Dragon Fruit Farming is a relatively young industry in South Africa, local dragon fruit farms show huge potential to deliver substantial amounts of fruit to northern hemisphere markets. The South African dragon fruit industry is mainly based on the red-skinned varieties with the pink-fleshed fruit being the most popular. Dragon fruit prefers a warm subtropical climate, and is successfully grown in areas where avocados and macadamia nuts are cultivated, and is harvested from around December-January to April-May. We will discuss this rapidly growing industry and its development across the Western Cape and up to Zambia. On the panel we will be speaking to several leading experts on the South African Dragon Fruit Industry including: Fred Steyn, newly appointed Chair of the Southern Africa Dragon Fruit Association CT van der Merwe, CEO of AL 3 Boerdery Laura Strever Jason Sampson Michael Muller
PMA Takes on Tech: https://www.pma.com/content/podcast/takes-on-tech Aromyx: https://www.aromyx.com/ Today's two part episode starts off with a higher-level picture of the innovations in produce with Vonnie Estes, vice president of technology for the Produce Marketing Association. Then we'll drill deeper into one aspect of food quality, arguably the most important aspect of food quality: flavor. For that we'll talk to Josh Silverman, CEO of Aromyx, a company that is digitizing taste and smell. I was able to sit down with Vonnie Estes and capture some valuable insights about the challenges and opportunities of bringing technology to the produce industry, the role of indoor agriculture in fresh produce, alternative funding models for companies that want to serve some of these niches, and the digitization of quality and of supply chains, which will of course lead us into part two with Josh. Vonnie Estes is the VP of Technology at the Produce Marketing Association. She has held leadership positions at prominent companies including DuPont, Monsanto, and Syngenta along with start-ups including DNAP, Emergent Genetics, and Caribou Biosciences. Vonnie has a BS in Horticulture from New Mexico State and a Masters in Plant Pathology from UC Davis. Also joining me is Aromyx CEO Josh Silverman. Josh has a Ph.D. in Biochemistry, and is a serial entrepreneur. He has been the founder of 5 different biotech companies, including some in the new protein ingredient space. It was through these experiences of trying to bring sustainable foods and ingredients to the market that he realized flavor is most important, but was also really subjective and nearly impossible to predict. So he joined Aromyx, and the company just recently a $10 million series A round with investors that included the Rabobank Food & Agri Innovation Fund.
The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. This month it's Citrus! On the panel we will be speaking to several leading experts on the South African Citrus Industry including: Dr Vaughan Hattingh - CEO of Citrus Research International (CRI) Duo Landman – Landman Group Rowan Vickery, Commercial Manager - FruitOne Jon Roberts - GM, Citrus Growers Association Cultivar Company Also present broadcast sponsors: Joe Shaw Roberts - Kantar Georgina Knock - KisanHub
The Produce Marketing Association is a key international trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. In our next Broadcast we will be speaking to several leading experts on the South African Citrus Industry. As a precursor to the main event, we speak to Justin Chadwick the CEO of the Citrus Growers Association from South Africa and Lianne Jones the Country Manager for the PMA. Enjoy!
The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. In this Broadcast we will be speaking to several leading experts on the South African Pome sector. The definition of Pomes is “Fruits that have smooth skin and an enlarged fleshy area that surrounds the core. Examples of pomes are apples, pears, and kiwis.” Join us to find out more about this every growing and exciting industry sector from a South African perspective.
In this edition of the Perishable Pundit Podcast, Jim Prevor reflects on the recently announced planned merger of the Produce Marketing Association and United Fresh Produce Association. From a personal retrospective, Jim shares rich anecdotes about some of the intersections between the Prevor Family's fresh produce business history and the industry associations of the time. The memories illustrate some of the dynamic business-to-association inter-dependencies that strengthen companies, shape market strength, and provide opportunities for individuals to serve the industry they love through association leadership. Jim also explores the foundational purposes of associations. He examines their role in influencing governmental oversight and regulation, along with the associated challenges. He looks into association finance and peers into the future—conjecturing a bit about efficiencies, constituencies, and value proposition. In the end, what does the PMA-United merger mean for individuals, companies and the industry as a whole ? The Perishable Pundit lays out the future. Listen, watch, or read to find out.
The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. We are very proud to have our Partner Sponsors involved with this month's Broadcast. KisanHub support fresh produce businesses in over 7 different countries managing regional, national or international supply chains. Kantar is the world's leading data, insights and consulting company. In our fourth Broadcast we will be speaking to a number of leading experts on the avocado sector: Trevor Dukes, CEO of The Fruit Farm Group SA (TFFGSA) Lindie Stroebelis the Southern Africa Country Manager at Mission Produce (“Mission”) Clive Garrett is the Marketing Manager of ZZ2 Derek Donkinis the Chief Executive of the South African Subtropical Growers' Association (Subtrop) Roger Armitage is Managing Director at Hall Fresh Produce
Vonnie Estes has been at the forefront of genetics in agriculture for 30 years. She’s witnessed the public backlash over GMO crops in the 1990s, as well as the hype over biofuels in the U.S in the 2000s. Vonnie has also seen great advancements in plant breeding and genetics, working for Monsanto, Dupont, and Syngenta, as well as with multiple ag and biotech startups.In her current role as Vice-President of Technology at the Produce Marketing Association, Vonnie helps companies navigate the confusing agtech landscape, investigating the sorts of food innovations consumers want (such as better taste), as well as innovations the world will increasingly need, such as drought and flood resistant crops. In this episode she talks about:The communications challenges in navigating science vs. emotion when introducing new technologies in foodWhat business models will win as new innovations in gene editing and soil carbon come to marketHow emerging ag and biotech companies will transform supply chainsFor more resources from this episode, visit our website.
Vonnie Estes is the Vice President of Technology of the Produce Marketing Association. Vonnie joins us for the second time to give some updates and insights into some hot topics within agriculture. We talk through the recent merger of PMA and United Fresh, the latest in carbon markets, agtech exits including SPAC's, indoor farming, and seeing a Rivian in the wild! This episode has it all. Show Notes: https://themodernacre.com/168
The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. We are very proud to have our Partner Sponsor KisanHub involved with this month's Broadcast. They support fresh produce businesses in over 7 different countries managing regional, national or international supply chains. In our third Broadcast we will be speaking to a number of leading experts on the amazing South African Grape sectors. From the valleys of the Berg and Hex Rivers to the Bushveld in the tropical north, from the foot of Table Mountain in the Western Cape to the dry desert land of the Orange River, a wide diversity of climate and soil, where man and nature combine to produce grapes of excellent quality. Imagine a place where people of all cultures and religious persuasion work together to fulfil a common goal – growing the finest grapes in the world. The story of South African grapes is the story of people and their endeavours, of opportunities, of betterment and creating a future for all those involved with the industry. Our expert panel: Clayton Swart Charl du Bois Kandas Cloete Heidi de Villiers
University of Georgia researchers determine cooling dairy cattle helps with heat stress and milk production, and the Produce Marketing Association schedules IN-PERSON foodservice conference for July.
USDA says majority of rented farmland is owned by landlords who don't farm, and the Produce Marketing Association schedules IN PERSON Foodservice Conference for July.
Episode 38 of Tip of the Iceberg Podcast features two interviews: one with Mary Coppola, VP of marketing and communications for the United Fresh Produce Association, and one with Joe Watson, VP of membership and engagement with the Produce Marketing Association, and Steve Patt, director of business development for Tourtellot & Co. The Packer's retail editor Ashley Nickle speaks with Coppola about United's upcoming BrandStorm event and the slew of marketing topics that will be covered there, and later in the episode Nickle discusses with Watson and Patt the new Essentials of Produce at Retail training course that PMA has developed for entry-level produce retail associates. In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation! See omnystudio.com/listener for privacy information.
The Produce Marketing Association is a key International trade organization representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. In our second Broadcast we will be exploring the amazing and fast growing online marketplace development in South African Fresh Produce. The innovation and digitisation taking place around online marketplaces in South Africa and Africa as a whole in phenomenal. We speak to some of the leading business to find out what they are seeing and the benefit they can bring to the sectors. Included in our speaker line up is: Giles Barker – CEO KisanHub Grant Jacobs of HelloChoice Louis de Kock – Founder, Nile.ag
The Produce Marketing Association is a key International trade organization representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members' prosperity. Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country's key industry experts so we can learn and appreciate fantastic South African Fresh Produce. On our first joint Broadcast with the PMA in South Africa, we look to talk to some of the countries key Wholesale experts to gain a real understanding as to how this vital sector area “ticks” and how it makes a significant difference to the country, even more so in our strange times. We went live in late January 2021 and spoke to key fresh sector experts including: Jaco Oosthuizen, Francois Knowles and Dr Justy Range.
Episode 26 of Tip of the Iceberg Podcast features an interview with Roger Pepperl, marketing director for Wenatchee, Wash.-based Stemilt Growers. The Packer's editor-in-chief Tom Karst talks with Roger about his 40 years in the industry — the last 20 with Stemilt after two decades in produce retail — and his upcoming retirement. Pepperl served on boards for the United Fresh Produce Association, the Produce Marketing Association and the Produce for Better Health Foundation. Pepperl was awarded The Packer's Marketer of the Year in 2015 and was the first recipient of the United Fresh FreshMKT Achievement Award two years later. In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation! See omnystudio.com/listener for privacy information.
While 2020 has been volatile, an industry highlight was coming together for the NABC/USHBC Virtual Conference & Expo. Attendees from across the industry and around the globe watched keynotes and presentations from every segment of the blueberry world, including health experts, genetic scientists, retail gurus and lifelong industry members. In this week's episode, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), walks you through the top 10 moments from this year's virtual conference. You'll hear from: Harry Kaiser, Ph.D., of Cornell University Michael Hyatt, CEO of Michael Hyatt & Company and author of The Vision-Driven Leader Michael Dosset, Ph.D., research scientist with BC Berry Cultivar Development Vonnie Estes, Produce Marketing Association vice president of technology And many more! Marketing Boost Also included in this week's episode is the new Marketing Boost segment from Jennifer Sparks, USHBC and NABC vice president of marketing and communications. In this week's Boost, Sparks talks about the sensory descriptions of blueberries and how they relate to marketing. Crop Report - November 4, 2020 The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you'll hear from Andres Armstrong in Chile and Luis Vegas in Peru. This was recorded on November 4, 2020.
In this episode of The Produce Industry Podcast with Patrick Kelly we talk all things Produce Marketing Association (PMA). This week the PMA has their virtual #FRESHSUMMIT conference from October 13-15, 2020. We first take the time and chat with long time participant and Chef at the PMA Chef Megan, Founder of www.healthyeating101.com. Chef Megan and I talk about healthy living and why she started it, recipes, PMA and more!. We then chat with Cathy Burns, Lauren Scott, and Max Teplitski of Produce Marketing Association discussing what it took to get the virtual event off the ground, why you should attend a virtual event especially the PMA, food safety, government regulations and some overall favorite produce! Join us and learn more! Terra Exports: https://terraexports.com Indianapolis Fruit Company: https://indyfruit.com Ag Tools, Inc. : https://www.agtechtools.com Produce Marketing Association: https://www.pma.com Chef Megan: www.healthyeating101.com
In this episode of The Produce Industry Podcast we chat with Lauren Scott, Chief Marketing Officer of the Produce Marketing Association. Patrick and Lauren are going to give a 30,000 foot overview of the week and what is in store from Sourcing Meetings, Mixers, Chef's Menu, Tasting Menu's and the Chef's Table as well as some of the themed days and how to navigate your business through the PMA FOOD SERVICE DELIVERED WEEK. Join us all week for the PMA Food Service Virtual SHOW!
Episode 4 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features a discussion between editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder about the industry's first virtual trade show. They review all aspects of United Fresh Live!, including what worked well to what didn't work as well, what they heard from exhibitors, their own experiences with the platform, and what pieces of it might be worked into the "new normal" even as in-person trade shows eventually resume. The team shares examples of exhibitors who got creative in attracting attendees to their virtual booths and discusses the remarkable convention of produce industry leaders not only from United Fresh but also from the Produce Marketing Association, the Western Growers, the Canadian Produce Marketing Association and Freshfel, the European fresh produce association, to discuss the state of the industry amid the COVID-19 pandemic. In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation! See omnystudio.com/listener for privacy information.
In this episode Patrick Kelly chats with Lance Fisher, Director, Global Supply Chain Solutions, Royal 4 Systems. These two talk about Food Waste, Technology, real-time supply chain management technology and logistics solutions for multi-national operations, leadership and what to expect after COVID-19. We also give an update on some future Produce events such as United Fresh LIVE, Produce Marketing Association, and SEPC Southern Innovations. Will we get back to the meeting in person and shaking hands? fist bumping? and slamming our glasses together at the bar? Let's find out - We will hear from Produce Exhibitors after United Fresh LIVE to give a LIVE update on the platform.
“What I love doing is figuring out what scientists are doing and then applying it in the field to make people's lives better.”Vonnie Estes (4:24) From Growers, to Packaging, to Your Table, Technology is Revolutionizing AG. When it comes to agriculture technology, Vonnie Estes is the most brilliant woman that the Produce Moms has crossed paths with. She is truly a thought leader in the industry and has done a tremendous amount of work to revolutionize the way technology is utilized in agriculture. Vonnie Estes is the Vice President of Marketing at the Produce Marketing Association. She studied Horticulture and Plant Pathology, but quickly realized that she loved science, but had no desire to be a scientist. Her gift is in taking the advancements made by scientists and applying it in the field to make people's lives better through agriculture. She is passionate to work on the edge of scientists advancements and be the navigator to apply those incredible discoveries to the world of agriculture. The Importance of Technology in AG In the rural farms of Chile, there are still farmers who manage their entire business on pen and paper in a stack of notebooks. As our world moves forward, and technology plays a part in every single aspect of our lives, it makes sense that it has a place in the food industry The terms “biotechnology” and “genetically modified” often instill fear in the hearts of the consumers. However, these terms encompass much more than we realize, and are a crucial component to the support of the produce industry. Technology enables farmers to create a digital footprint and help you, as the consumer, know exactly where your produce comes from. Technology is creating opportunities for robots to do the hard work, allowing workers to move out of positions of grueling, long hours of work that damages their bodies (i.e. pruning and harvesting) and into jobs that empower their health. Technology provides software that equips farmers to manage their crops and workers. Technology increases efficiency - giving farmers real-time data to help them eliminate water waste, and increase crop yields. Perhaps one of the leading advances in technology that we often hear about is genetic modification. The presence of GMOs represents groundbreaking work in AG technology, but we often hear about them in a negative light. “35% of rural America has no connectivity at all. 60% of farmers, when asked if their connectivity is good enough to run their business, said no.” - Vonnie Estes. 15:20 - 15:35 The Lowdown on GMOs Genetically Modified Organisms (GMO) is a term that is tossed around regularly in the produce world, and it has created a lot of confusion. Consumers are often afraid of its implications, and more and more individuals are grabbing their produce from the “Certified Organic” shelves. But what is genetic modification, and is it actually dangerous? “90% of scientists think GMOs are safe, including The American Medical Association and National Academy of Sciences.” - Vonnie Estes. (20:01 - 20:08) Genetic modification, using tools to change the DNA of a plant cell, started in the 1990s. There are two main traits that scientists work on to increase a crop's resilience, and increase the harvest. “Roundup ready” - Scientists have created a crop that is more resilient to herbicide. Bug Resistant - Scientists insert insecticide genes into the plant. This protects the plants from being eaten by pests. It can be disconcerting to think that there is foreign DNA in the foods you consume. However, it's important to understand that genetic modification is highly regulated and well tested, and isn't as widespread as some may think. “When you think about it, we in the US have been eating genetically modified food since the 90s. 60% of processed food on the grocery shelf has some kind of genetically modified thing in it.” - Vonnie Estes 20:25 It's also important to note that genetic modification is not a widespread practice for all produce. A genetically modified crop takes 10-15 years to get to market. Hundreds of millions of dollars are spent for the regulatory process of development and testing. Only the biggest companies and crops (i.e. corn, soy, canola) can even afford it. So, what products ARE genetically modified? There are currently three crops on the market that have been modified. Only one of the three are readily available for consumer purchase in grocery stores. Potatoes. There is currently a potato crop available for commercial purpose that doesn't brown when cut. Arctic Apple. The Arctic Apple has been genetically modified to not brown. They are not available everywhere, and are well-marked in locations where they can be purchased. Papayas sourced from Hawaii. Genetic modification literally saved the papaya industry in Hawaii. When a virus threatened to destroy the entire crop 20-30 years ago, a resistant strain of papaya was developed. The Future of GMO New labeling protocols are being implemented to help consumers understand which products they purchase contain GMO'd ingredients. Products only have to identify their products as GMO'd if they contain a certain percentage of modified ingredients. “It's great to know labels are going to be on all of the [GMO'd] products so we can minimize consumer confusion and increase consumer confidence.” - Lori Taylor (25:24) Why support conventional produce? According to Vonnie, if you are passionate about sustainability, organic may not be the way to go. Why? When only one person is touching everything - it becomes elitist. There is limited potential for scale, increased cost, and limited accessibility for the masses. If you really care about regenerating the soul, and sustainability, organic may not be the best choice. It's important to consider how things are being grown, and how your choices affect the rest of the population. Technology is feeding the world. The goal of biotechnology and genetic modification is to create food to feed the world. Vonnie Estes and scientists in AG Tech want people to eat better, to feed more people, navigate challenges like climate change, and do all of this in a sustainable way that takes care of our earth. When you look at all of these factors, it becomes easy to see that technology is a necessary component to help produce food in a way that is efficient, sustainable, and accessible. How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! Reach out to us - we'd love to hear more about where you are in life and business! Find out more here. If you're interested to learn more about the future of AG Tech, listen to EP29: How Drones, Artificial Intelligence and Farmers Work Together with Mary Snapp, Corporate Vice President and Lead of Microsoft Philanthropies Connect with Vonnie on LinkedIn If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Richard Owen is the Vice President of Global Membership and Engagement with the Produce Marketing Association. Richard joins us for a discussion around the latest in global trade policy affecting the ag industry. Richard's extensive background and role with PMA makes him the perfect guest to give us an incredibly useful overview of the highlights of 2019. Connect with PMA Website | Twitter Connect with The Modern Acre Website | Instagram | Twitter Sign up for Acre Insights HERE
This is the first episode in a 4-part series sponsored by PMA! Bob Whitaker is the Chief Science & Technology Officer of the Produce Marketing Association. Bob has has a incredibly successful career, starting in the biotechnology plant space. He then spent time in the processing side of the produce industry before joining PMA over 10 years ago. In his role Bob has responsibility for food safety, technology, and issues leadership for the produce supply chain, from field to fork. Bob announced his retirement a few months ago and will be officially leaving after this year's Fresh Summit. He shares a ton of insight into the industry, including an emphasis on food safety and role of technology within agriculture. Tune in! Connect with PMA Website | Fresh Summit | Essentials of Food Safety Connect with The Modern Acre Website | Instagram | Twitter Sign up for Acre Insights HERE Join our Closed Facebook Group HERE
Watch our Cheddar TV Segment HERE Tune in this week to hear from one of the premier thought leaders in the agriculture industry, Vonnie Estes. Vonnie holds the position of Vice President of Technology at the Produce Marketing Association and has an impressive background in science and technology as it relates to agriculture. Vonnie dives into a recent AgFunder article she wrote sharing 5 things she saw at the recent Agri-Tech Innovation Summit in San Francisco as well as sharing more about her role at PMA. You won't want to miss this episode! Connect with Vonnie LinkedIn | AgFunder Article | PMA Website Connect with The Modern Acre Website | Instagram | Twitter
Our vision is to bring together the global produce and floral industry to grow a healthier world. Not only in consumers and what they eat, but also our members and our members' prosperity.” This week on the Produce Moms Podcast, Lori spoke with Lauren M. Scott, CMO of the Produce Marketing Association. The Produce Marketing Association is a global, member-led association that reaches to 46 countries and has 2900 member companies. The vision of the Produce Marketing Association is to bring together the global produce and floral industry to grow a healthier world. They are on a mission to empower the industry, and the members that make up the industry. “The goal of the Produce Marketing Association is to make our members' opportunities bigger, while making their problems smaller. We are led by members for the members.” In this episode, Lori and Lauren discuss topics that are so relevant to Produce Moms around the world. In an era that is so full of innovation and fresh looks at packaging and marketing for our produce, The Produce Marketing Association is working hard to see consumers and members empowered to live healthy lifestyles. One intriguing topic discussed in this episode is The Produce Marketing Association's interest in researching the dichotomy that exists between what people say they eat, and what they actually eat. Many times people claim to eat fresh produce a few times a week, and that may be the goal. However, when life gets busy, many times convenience will surpass our best intentions. The aim of The Produce Marketing Association is to connect our instincts and desires to fresh produce. If our only reason for eating produce is that it is “healthy” we are boxing ourselves in. There are other needs fulfilled through food consumption that can be associated with fresh produce! We cover this and more on this week's episode. You don't want to miss it! “We are ripe for growing our industry, but also growing our culture… we have an opportunity to command a level of voice, culture, and influence.” Discover more about what The Produce Marketing Association is doing at www.pma.com Some Topics we talk about in this episode: Introduction // Lauren Scott - 1:31 What is the Produce Marketing Association // Goals and Impact? - 3:56 Lauren's Background - 7:22 Lauren's Influence in PMA // Proposed Panel - 11:02 What PMA Does for Women - 17:57 Next Big Trend in Food - 23:01 Connect with PMA - 25:12 Wrap-up - 26:50 How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/ Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
“I want to empower women through education, leadership development, and community engagement” In episode 5, Lori sits down with Produce Industry Legend, Margaret D'Arrigo-Martin. Margaret has been an advocate, inspiration, and example for women her entire career. She has made a positive difference in the community, the nonprofit sector, and the agriculture industry, both locally and globally. “What you're putting in your body makes a huge impact on your ability to think, function, and feel your best” Margaret spent 22 years as executive vice president of sales and marketing at D'Arrigo Bros. She has more recently spent the last several years as vice president of community development at Taylor Farms. She served as Director of the industry's leading trade organization-- Produce Marketing Association. She was named Woman of the Year by Ag Against Hunger. Her leadership in the non-profit sector includes President of the Grower Shipper Association Foundation, Vice President for Hartnell College Foundation and president of the Salinas City Elementary Educational Foundation. “My journey didn't come easy. I had to push and climb, but I never gave up” Margaret serves on the board of directors Children's Council of Monterey County, Literacy Campaign for Monterey County, Thrive Foundation, Salinas City Center Improvement District, and Steinbeck Innovation Foundation. She is co-founder of IMPOWER, a primarilyy woman-focused group whose purpose is to get others involved in making our community a better place. She also currently serves as Secretary of Salinas Valley Memorial Health Care System. These accomplishments are testimony to the passion Margaret feels for her community and industry. She has a vision for what is possible and has proven that it is also achievable. Some Topics we talk about in this episode: Introduction // Margaret D'Arrigo-Martin - 0:45 Margaret's Background and Experience in Produce - 2:45 How Fresh Produce Can Help You Reach Your Full Potential - 7:30 Margaret's Role in the Produce Industry - 9:43 The Importance of Having Mentors - 14:01 What is the One Thing Moms need to know about Fresh Produce - 18:35 Advice from Margaret - 19:20 Wrap-up - 21:40 For more information about Margaret D'Arrigo-Martin and the work she is doing to empower women and make waves in the produce industry, visit https://www.margaret-inc.com/ and https://www.impowerwomen.org/ to connect with her and her team. How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/ Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
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