Podcast appearances and mentions of robert skrob

Robert Skrob explains the Connector Effect and how it makes BNI the single most effective growth strategy for business owners.

In the coaching world, it's easy to get caught up in the chase for new clients. But what if the secret to a thriving business lies in nurturing the clients you already have? That's the focus of my conversation with retention expert Robert Skrob in this episode of The Best Damn Coach Podcast. Key Takeaways: Focus on building relationships at scale by putting the client's needs first. The initial 90 days are crucial for retaining clients and transforming them into loyal fans. Offer quick wins and immediate ROI to keep clients engaged and enthusiastic.   Connect with Robert: Website: www.BeUnleavable.com   How to Generate More New Subscribers and Retain Members Longer: www.SubscriptionsMadeEasy.com   Get the book Retention Point here: https://www.beunleavable.com/retentionpoint

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out. A.J. Mirabedini and Robert Skrob discuss A.J.'s experiences as an entrepreneur and what surprised him most when he first dove into the GKIC world, as well as the world of information marketing. Robert and A.J. also offer their advice for those hoping to make a difference as an entrepreneur and information marketer. MagneticMarketing.com NoBSLetter.com

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs? Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and strategies they use to create real value for their users with content that's engaging and even fun to consume. MagneticMarketing.com NoBSLetter.com

If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer. John Warrillow and Robert Skrob discuss some of their strategies for enticing, onboarding and retaining subscribers to their automatic continuity programs in order to create regular revenue and maximize company value. MagneticMarketing.com NoBSLetter.com

How do you stand out in a world where more than a million people are calling themselves copywriters or content writers? You've heard all the "expected" ways to do it: find a niche, develop a personal brand, create a unique framework or unique mechanism. Those are all great ideas, but in this the 377th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and membership strategist Robert Skrob who suggests a very different—and quite possibly better—approach to solving this problem. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Ultimate Sales Letter by Dan Kennedy Retention Point by Robert Skrob The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Last time I checked there were nearly a million people on LinkedIn calling themselves copywriters. And almost another million with the title content writer. So how do you complete with two million copywriters? Many of whom are better than you? Hi, I'm Rob Marsh and on today's episode of The Copywriter Club Podcast Kira Hug and I interviewed copywriter and membership strategist Robert Skrob. Robert says that instead of figuring out how to outcompete everyone else, suggests carving out your own niche so you DON'T compete with anyone else. Creating a space where you're the only on doing what you do.  He also shared how he created a stead flow of clients to his business using a strategy we've never seen used by anyone else. It has nothing to do with LinkedIn or pitching or social media or just about anything else you've heard the so called experts say you have to do. Robert only works with high-end clients paying him at least $20,000 a month. He told us his “fishing for sailfish” secret for finding them. You're going to want to hear what he has to say. Before we get to the interview, I need to take a minute to tell you about the Copywriter Accelerator. But before you tune me out and think, I've heard about this before, we're trying something a little different. It's called The Copywriter Accelerator Fast Track… rather than taking 5 months to go through the program, you'll go through the business-changing or business-creating program (depending on where you are in your business)you'll go through the program in 30 days or less. And because this is the fast track version, it's the lowest price we've ever offered for The Copywriter Accelerator before. You owe it to yourself to find out more at thecopywriteraccelerator.com. And with that, let's go to our interview with Robert Skrob. Robert Skrob:  It's my honor to be here. It took, I guess I'm 148 on the list of the most interesting copywriters to talk to. Rob Marsh:   You're way above that. But, we just haven't been able to get with you. You're so busy. Kira Hug:   That's true. Rob Marsh:   With a such a great business. It's amazing to have you here though. Thank you so much for being here. Robert Skrob:  I'm honored. I don't hang out at copywriting events or speak at those things, but I certainly see copywriters struggle and become very frustrated. So hopefully, we can share some ideas that can help simplify this whole business for everybody. Kira Hug:   Sounds great. Well, let's start with your story first. How did you end up as a copywriter? Robert Skrob:   Actually, back in 1993, I was an accountant at a public accounting firm and hated it. I was there three months and left, took a job as a bookkeeper for a company that did consulting with non-profit associations, and I ended up buying that company about five years later. So, I had 20 associations that I was responsible for doing membership marketing, event marketing, sponsorship sales, and I needed to know how to get this stuff sold. I ran across Dan Kennedy about '96 and found his how to write a sales letter book. I can remember sitting at my living room coffee table going through that book chapter by c...

In this episode, host Michael Reddington and guest Robert Skrob delve into the crucial link between customer retention and effective relationship-building. Discover the strategies to go beyond traditional sales tactics, and explore the power of building lifelong relationships in the subscription model. Skrob offers invaluable lessons and practical advice for enhancing customer relationships and driving long-term success in the ever-evolving subscription business landscape.Timestamps: (00:00) Subscription benefits, high-value conversations, recognizing uniqueness.(06:27) Pivot to for-profit subscription business(16:12) Unique veteran-owned coffee brand.(20:49) Build relationships before expecting commitments or results.(27:04) Introduce, connect, inspire, and empower for success.(30:15) Effective customer outreach builds trust and engagement.(37:24) Understanding others' needs before your own.(41:55) Importance of onboarding, building trust and relationships.(48:52) Encourage caution when buying online for subscriptions.(50:02) Customers are wary of subscription renewal notices.(56:47) Utilize AI to provoke novel connections and ideas.(01:03:32) Visit Humantel.com, eidashmagazine.com, and certifiedinterviewer.com.Links and Resources:Robert Skrob - Membership and Subscription Growthhttps://www.beunleavable.comAmazon.com: Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses eBook : Skrob, Robert: Kindle Store Robert Skrob | LinkedInrobskrob@gmail.comSponsor Links:Humintell: Body Language - Reading People - HumintellEnter Code INQUASIVE25 for 25% discount on your online training purchase.Emotional Intelligence Magazine: HOME | Emotional Intelligence MagazineInternational Association of Interviewers: Home (certifiedinterviewer.com)Podcast Production Services by EveryWord Media

Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner of Dan Kennedy, says that employing this tactic is like deciding to work on your marriage just as your spouse is about to ask for a divorce. There's plenty you can (and should) be doing to preserve the relationship from the start. Ken McCarthy, one of the earliest pioneers of internet marketing, interviews Robert to get his masterful advice on how to foster stronger, more lasting relationships with your customers, members and/or clients. MagneticMarketing.com NoBSLetter.com

As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members learn all they need from you with a webinar or online course? Dan Kennedy says that, although online media certainly has a place in your business, you absolutely cannot replicate online the transformative experience customers can have in person. Robert Skrob interviews Dan to learn all about the various kinds of in-person events he uses and how they can be formulated to acquire, convert and retain customers. MagneticMarketing.com NoBSLetter.com

The saying goes, "If it ain't broke, don't fix it", but does this adage apply to successful entrepreneurs? Jimmy Vee and Travis Miller, two longtime followers of Dan Kennedy, make their case for reinventing your business while you're ahead in order to continue to grow and stay ahead. In this incredibly insightful interview, Bill Glazer and Robert Skrob discuss in depth with Jimmy and Travis as to exactly how they transformed their already successful business so that they made even more money and served even more of their dream customers. MagneticMarketing.com NoBSLetter.com

In the latest episode, we speak with Robert Skrob, President and Owner of Membership Services, Inc. Robert is a subscription consultant and author of “Retention Point.” He has worked in subscriptions for over 27 years. Today Robert works behind the scenes with some of the biggest subscription brands in the world, focusing primarily on retention and helping them grow their business by losing fewer subscribers.Robert has found that retention issues aren't usually directly related to what a company delivers. Instead, they result from the brand's interaction and relationship with its members. As such, one of the main topics we discuss is the importance of strong engagement between brands and their subscribers.Many subscription businesses focus on acquisition, especially in their startup phase. But really, relationships are the critical driver of growth. There's often so much focus on what to deliver as a subscription service that most businesses don't even consider what type of relationship they're trying to build with their members.  Robert Skrob | LinkedIn - https://www.linkedin.com/in/robertskrob/Membership Services, Inc. | LinkedIn - https://www.linkedin.com/company/membership-services-inc-/about/Retention Point Book - https://www.amazon.com/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289  Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.  #Saas #subscriptions #subscriptionbusiness #subscriptionservice

Use your onboarding to re-sell and WOW new subscribers.Join me and special guest Robert Skrob to learn how to create membership onboarding experiences that absolutely "wow" new clients after they join your program. Robert is the world's leading membership and subscription consultant. He's worked with major publishers, SaaS brands, and coaches to help perfect their subscriber experience. Hosted on Acast. See acast.com/privacy for more information.

In this episode, author of Retention Point, Robert Skrog shares his decade's worth of experience in the subscription industry with you!  He tells all in this very insightful interview; from what he's seen across the different subscription industries, and how to marry all that information and experience to REALLY separate your subscription box from your competition.  How to take a "down economy", and use it to your advantage as an OPPORTUNITY to massively scale and do things differently! To view the Post-Show Wrap-Up, Q & A, and lightning round with Robert, please visit https://thesubscriptionboxshow.locals.com/ENJOY!!!Are YOU FINALLY READY to start growing your subscription box? Are YOU TIRED of wasting your time and resources?  Are YOU just not sure where to go from wherever you are, and are ready to get HELP from a proven resource and TRUSTED program that's already helped hundreds of owners just like YOU? Come and join the waitlist and if you click on this link, I'll personally give you back $50 OFF!!!  The world's best-selling subscription,  Liam Brennan's Subscription Box Experts Academy:  https://ericmusick.krtra.com/t/jIw4to2rXSoQTo see all exclusive content, bonus features, and all around fun stuff from myself and others like you, then please join us for FREE, and become a Locals App member today at https://thesubscriptionboxshow.locals.com/Robert's Information:Website: https://www.beunleavable.com/Email: robert@robertskrog.comReaching out to Eric:IG: @thesubscriptionboxshowFB Group: https://www.facebook.com/groups/thesubscriptionboxshowWebsite: https://thesubscriptionboxshow.comEmail: eric@thesubscriptionboxshow.comPrograms & Courses:The Subscription Box Experts Academy:  https://ericmusick.krtra.com/t/jIw4to2rXSoQThe Ultimate Guide for Graphic Design: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cGary Redmond's Email Experts Academy: https://ericmusick.krtra.com/t/1ljRUMBfHnCpEnd Hype with Callye KeenCallye shares 15 years experience launching products and growing businesses.Listen on: Apple Podcasts Spotify Content JefeA podcast that helps online business owners make better content and more money.Listen on: Apple Podcasts Spotify

In this week's Business Matters episode we discuss the statement "Value is like water" from the book Retention Point by Robert Skrob

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create 'evergreen' content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it's so dangerous and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff's Office in Colorado. Connect with Len on LinkedIn: https://www.linkedin.com/in/lenherstein Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ In discussing printed newsletters, Paul mentioned the 'No BS' newsletter and series of books from the direct response marketing expert Dan Kennedy: https://www.amazon.co.uk/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016 https://marketingsecrets.com/programs/newsletters Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Tony Capewell from MSP Dark Web for recommending the book Retention Point by Robert Skrob: https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 https://uk.linkedin.com/in/tonycapewell In next week's episode, Paul will be joined by Harry Brelsford from SMB Nation to talk about how about what mergers and acquisitions might mean for MSPs in 2022: https://www.linkedin.com/in/harryb Subscribe to Paul's YouTube channel:

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create 'evergreen' content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it's so dangerous  and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff's Office in Colorado. Connect with Len on LinkedIn: https://www.linkedin.com/in/lenherstein Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ In discussing printed newsletters, Paul mentioned the 'No BS' newsletter and series of books from the direct response marketing expert Dan Kennedy: https://www.amazon.co.uk/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016 https://marketingsecrets.com/programs/newsletters Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Tony Capewell from MSP Dark Web for recommending the book Retention Point by Robert Skrob: https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 https://uk.linkedin.com/in/tonycapewell In next week's episode, Paul will be joined by Harry Brelsford from SMB Nation to talk about how about what mergers and acquisitions might mean for MSPs in 2022: https://www.linkedin.com/in/harryb Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using

Secrets to a Super Successful Business Plan - Cohost Lee Milteer Interviews Robert Skrob

Robert Skrob joins Dr. Misner this week to share how small businesses can expand their revenue exponentially through subscriptions.

From media streaming sites like Netflix to shaving products, the subscription-membership model has become a staple for almost every business out there. But what makes a successful membership business? Robert Skrob is the President/Owner of Membership Services Inc. and has studied the business for 27 years. He learned early on that it's a waste to focus efforts on finding new customers without strategies in place to retain and engage the ones you already have. With a profound knowledge of member experience, Robert joins host Joshua Rhodes to discuss the secret to lifetime value, long-term membership, and more from his book, Retention Point: The Single Biggest Secret to Membership and Subscription Growth. Stay tuned and learn how to make your business unleavable.Love the show? Subscribe, rate, review, and share!Here's How »Join the Rhodes to Wealth community today:https://rhodestowealth.comFacebookLinkedInTwitterInstagram

Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob. Transcription Brian: You’ve co-written books with some great names out there. You have a book out there with Robert Skrob, you’ve got a book with Perry Marshall, how did […] The post Relationships & Mastermind Groups (Bob Regnerus of Feedstories Interview) first appeared on BrianJPombo.com.

Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob. https://www.youtube.com/watch?v=OV9_nOTyVtA Transcription Brian: You've co-written books with some great names out there. You have a book out there with Robert Skrob, you've got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area? Bob: Well, in that case, it's about relationships. So, you know, Robert Skrob is well known these days. I knew Robert before he was Robert. One of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups, not just like, hey, let's get together on zoom five days a month, or, you know, this is like, I paid Bill Glazer, at that time, I think it was $12,000 a year, quoting Hamilton, I wanted to be in the room where it happens, right? I was in there with people that were above my pay grade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy. But then I wonder the relationships of people who are doing better than me, and there were some people that were below me. But when you're in a group like that, it just pulls you forward. And so that's where I met a lot of people who I still consider friends and met friends that introduced me to others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz. I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye. I got to know Jeff Walker before he was the Product Launch Formula Genius. So part of it is you you know, there are these names that we all kind of revere, they're just normal people. But I got to know them really, before they became famous, okay. And they're all more famous than me, by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking, I'm not naturally drawn to do that. Like, I'm really good with talking and sharing what I know I'm not really good at meeting new people, but I've had to force myself to do it. And so writing the check and taking the leap really like makes you go I'm gonna make the most of it. Outro: For full conversations, go to BJP chats.com.

Part two, of our seven-part interview with Bob Regnerus of Feedstories. Topics covered in this episode How Bob Co-Authored on Books with experts like Perry Marshall and Robert SkrobHow Masterminds & Networking: Establishing Relationships with good peopleWhen Markets Shift: Hard times, Lessons Learned & Business Growth from itInvesting in Flexibility https://www.youtube.com/watch?v=EoXljB2hmf0 Transcription Brian Part 2: Bob Regnerus of Feedstories, part two. Hi, I'm Brian pombo Welcome back to Brian J. Pombo Live. This is part two in the series of an interview that we had with Bob Regnerus. You can hear the whole interview over at BJPchats.com. If you'd like to be on the show, or if you'd like to have me on your show, or have me speaking at an event, go to BrianJPombo.com. And now here is part two. Brain: So you've co-written books with some great names out there. You have a book out there with Robert Skrob, you got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area? Bob: Well, in that case, it's about relationships. So you know, Robert Skrob is well known these days. I knew Robert before he was Robert. You know, one of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups. Not just like, hey, let's get together on zoom five days a month. This is like, I paid Bill Glazer at that time, I think it was $12,000 a year. Quoting Hamilton, I want to be in the room where it happens. I was in there with people that were above my paygrade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy. But then I wanted the relationships with people who are doing better than me. And there was some people that were below me, but when you're in a group like that, it just pulls you forward. And so that's where I met a lot of people who I still consider friends and met friends that introduced me others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz. I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye. I got to know Jeff Walker before he was the Product Launch Formula genius. So part of it is you know, there's these names that we all kind of revere, they're just normal people. But I got to know them, really, before they became famous, okay. And they're all more famous than me by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking. I'm not naturally drawn to do that. Like, I'm really good with talking and sharing what I know, I'm not really good at meeting new people, but I've had to force myself to do it. So writing the check and taking the leap really, like makes you go, I'm gonna make the most of it. That's kind of how it happened. So I met Robert in a mastermind group. Perry I met through a connection in my mastermind group, a friend of mine also knew Perry. Perry and I live eight miles apart, literally, I can draw a straight line from my house to Perry's. We spend quite a bit of time together, we became friends. You know, a lot of it like yeah, there's gonna be another wave. It's like, there's always new people coming in. So want to be friends with people who are driven, who are successful, that can challenge you that could bring you up, that could kind of pick you up when you're let down. That's another thing that's been really powerful. My career is just establishing relationships with good people. And I've come across people that frankly, were terrible for me. Learned my lessons from them. You know, fortunately I could cut bait and move on. But that's what the entrepreneur life is about is like, you're constantly honing your radar and your sona...

Bio for Perry Marshall Perry Marshall is a marketing consultant and entrepreneur and founder of Perry S. Marshall & Associates. He has guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars and is endorsed in FORBES and INC Magazine. He’s consulted in over 300 industries and has a degree in Electrical Engineering.Episode highlightPerry Marshall began his own business at the age of 13 and went on to become one of the most expensive business strategists in the world. Listen in on the lessons of culture and leadership that paved the way from his childhood achievements to success as an adult.LinksEmail:perry@perrymarshall.com Website: www.perrymarshall.comQuotes“You should read something written before Gutenberg every day.”“We can all agree that social media has become a toxic pandemic of its own in the last few years.”“Just let nature do what nature’s going to do.”TakeawaysChildhood IncidentsWhen Perry was 13 years old, he built and sold stereos. Perry was a high school senior when his father passed away of cancer. This forced him to become independent and made him work hard to earn the college tuition his dad had intended to pay. Influential Groups Perry was born into a conservative Christian family that valued scholarly rigorous learning. Raised in Lincoln, Nebraska, his upbringing was conservative, modest, egalitarian, and frugal. Temperament and Personality InfluencesPerry claims he was a cantankerous child who always tried to break rules, but also an alchemist who was always trying to create something. As an adult, Perry continues to shake things up and reinvent them. Cultural EpiphaniesWhen Perry visited Kenya, he was introduced to a successful cobbler, Paul, who used crutches and fixed shoes sitting on the floor. Paul’s spark and pride in his work made Perry, a consultant to entrepreneurs, realize that entrepreneurs like Paul who serve the community by providing a useful service, make Perry’s work meaningful.Advice to an Employer Perry recommends every business create a discovery contract, which is a quote provided for a charge. More Great Insights! He also recommends you read Detox, Declutter, Dominate: How to Excel by Elimination, a book he co-wrote with Robert Skrob which is an enjoyable and timeless business philosophy book for people from all backgrounds. 

Robert Skrob joins Ivan Misner to explain the Connector Effect and how it makes BNI the single most effective growth strategy for business owners.

568: Retention Point Robert Skrob, RobertSkrob.com – The Sharkpreneur podcast with Seth Greene Episode 568 Robert Skrob Robert Skrob is recognized as one of the best member retention specialists in the world, he’s spoken and delivered workshops in five continents. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies. For the first 10 years of his career, Robert consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries. In the years since, he has worked with subscription businesses including publishers, digital access, extended warranty, SAAS, coaching businesses, subscription boxes and associations that range from start-up to $1.5 billion publishers. Robert’s profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls “one night stands” into long-term memberships. Robert lives in Tallahassee with his wife, Kory. They have two adult children. Robert and Kory can be found participating in or training for triathlons. They are both active in their community. Listen to this illuminating Sharkpreneur episode with Robert Skrob about his new book Detox, Declutter, Dominate. Here are some of the beneficial topics covered on this week’s show: ●    How companies need to focus on current subscribers to be successful. ●    Why businesses need to get clients more excited after they make a purchase. ●    How businesses should create a cash flow forecast based on their own numbers. ●    Why getting the business to a million dollars will look different than getting it to five million dollars.  ●    How more new customers just increases the rate of customers quitting. Connect with Robert: Guest Contact Info Twitter @RobertSkrob Facebook facebook.com/membershipservices LinkedIn linkedin.com/in/robertskrob Links Mentioned: robertskrob.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Perry Marshall is my guest today for the second time, on the Steve Jobs inspired Join Up Dots free podcast interview. He is an a man who Entrepreneur Magazine states, “This guy is the #1 author and world's most-quoted consultant on Google Advertising. But that was years ago, one thing for sure is Perry loves nothing more than to tackle new projects and author new books. In fact the last time he was on the show he was discussing the works of Charles Darwin and how they also applied to business. His newest book, Detox, Declutter, Dominate: How to Excel by Elimination (co-authored with Robert Skrob) reveals how readers can grow their business 4X faster by eliminating 80% of wasted effort.  Step 1: Use renaissance time to gain discernment and clarity. Perry shares how to establish mindfulness habits to maximize your creative and productive space Step 2: Make your business 2x more profitable with 80/20 focus. How to stop “jumping over dollars to get the quarters” and optimize your efficiency! Step 3: Managing your time is all about subtraction, not doing more! Step 3 teaches you how to Earn $1,000 per hour at least one hour per day with 80/20 time. Step 4: Create an irresistible product that's easy to use by simplifying. Learn how to keep it simple for the customer in order to create a product that is valuable and not easily replicable. Step 5: You're not doing yourself any favors by trying to be cheaper and better in a saturated market. The Star Principle reveals why 80% of the profit comes from 20% of companies in the stock market. Use the Star Principle to carve out a niche where you're number one! Step 6: Build an impenetrable moat around your business. Perry shares sure-fire ways to insulate your business from competition. Step 7: There are two kinds of entrepreneurs: business builders and artistic entrepreneurs. If you're an artist but work like a business builder, you will burn out your inner artist. Freedom is a lifestyle choice, and step 7 will show you how to enjoy the freedom to create and reinvent every single day. So how can someone starting in business today bring such clarity into their business and life, when most people simply makes things up as they go a long. And out of the Seven steps, which was the one that he actually thought "you know I could actually be a little bit better at this one myself" Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Perry Marshall.

Getting people to notice your business and buy is one thing. Enticing them to make regular purchases is another. One can achieve a strong recurring revenue by starting a subscription business, but many are unaware of where and how to start such an endeavor. Mitch Russo talks with marketing expert Robert Skrob to discuss the best and most effective strategies to apply when building a subscription business. They detail the usual glaring mistakes done by entrepreneurs in this type of business, understand the motivation and interests of the target audience, and start engaging subscription offers in an already established company.Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Getting people to notice your business and buy is one thing. Enticing them to make regular purchases is another. One can achieve a strong recurring revenue by starting a subscription business, but many are unaware of where and how to start such an endeavor. Mitch Russo talks with marketing expert Robert Skrob to discuss the best and most effective strategies to apply when building a subscription business. They detail the usual glaring mistakes done by entrepreneurs in this type of business, understand the motivation and interests of the target audience, and start engaging subscription offers in an already established company. Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of SaaS Boss show I interview Austin Ford about How to Stop Churn and Get Forever Customers using challenge funnels. In this episode we discuss: -How to get customers to pay for your "Free" Trial -How to create a powerful "Aha" experience for new customers to understand the full benefit of your software -How to outspend your competitors to acquire new customers without using your own funds Book mentioned: Retention Point by Robert Skrob

Author, copywriter and member retention specialist, Robert Skrob, is our guest n the 148th episode of The Copywriter Club Podcast. We recently invited Robert to present his unique business model to the members of The Copywriter Think Tank and wanted to share his unique approach to marketing his business with everyone who listens to the podcast. We asked Robert about: •  how he went from working as a book keeper to writing copy for subscription businesses and the advantages his accounting background give him •  how copywriters make our business more complex than it needs to be •  why your marketing should be all about the problem you solve •  Robert’s advice to copywriters choosing a niche •  how he promotes his business today •  the unique approach he used to attract his first big clients (this is worth stealing) •  how he uses his book to attract and qualify clients today •  the kinds of clients copywriters should be trying to attract (sail fish, not brim) •  how Robert pitches long-term projects to his clients •  the mindset issues that keep us from getting the paychecks we want •  what he learned from Dan Kennedy and Bill Glazier •  the ideas you can safely ignore when it comes to “the next new thing” •  positioning yourself as the wizard with the knowledge •  why there is no future in copywriting and what you need to be instead Here we go again, saying this is a great interview. But if you want to attract multiple, high-paying clients to your business,  you could do a lot worse than follow the blue print that Robert lays out in this episode. To hear it, click the play button below, or subscribe with your favorite podcast app. Or scroll down for a full transcript.   The people and stuff we mentioned on the show: The Ultimate Sales Letter by Dan Kennedy David Deutsch Parris Lampropoulos Retention Point by Robert Skrob Bill Glazier Perry Marshall Adam Witty Travis Miller The Bonanza King  Robert’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits? Then, steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for Episode 148 as we chat with author and copywriter, Robert Skrob, about adopting a unique copywriting niche and positioning himself as the industry expert in memberships and subscriptions, the sales formula to outline his recent book, Retention Point, why people join memberships and why they leave, and what it's like to write a book with Dan Kennedy. Hey Robert. Robert:          It's my honor to be here. It took, I guess I'm 148 on the list of the most interesting copywriters to talk to. Rob:   You're way above that. But, we just haven't been able to get with you. You're so busy. Kira:   That's true. Rob:   With a such a great business. It's amazing to have you here though. Thank you so much for being here. Robert:          I'm honored. I don't hang out at copywriting events or speak at those things, but I certainly see copywriters struggle and become very frustrated. So hopefully, we can share some ideas that can help simplify this whole business for everybody. Kira:   Sounds great. Well, let's start with your story first. How did you end up as a copywriter? Robert:          Actually, back in 1993, I was an accountant at a public accounting firm and hated it. I was there three months and left, took a job as a bookkeeper for a company that did consulting with non-profit associations, and I ended up buying that company about five years later. So, I had 20 associations that I was responsible for doing membership marketing, event marketing, sponsorship sales,

My guest today is Robert Skrob   Robert is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies.   For the first 10 years of his career, Robert has consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries. For the next 10 years, he worked with for-profit information marketers in hundreds of niches to sell home study courses, seminars, online training, e-books and coaching programs.   Robert's profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Robert is able to transform customer relationships he calls “one night stands” into long-term memberships.   Robert is also an expert on Information Marketing.  In this interview, we talk about his book "Start Your Own Information Marketing Business" and also discuss some retention strategies which you can successfully apply to your business.   https://robertskrob.com

Robert Skrob About Robert Robert Skrob, CPA, CAE, is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies. For the first 10 years of his career, Mr. Skrob consulted […]

Robert Skrob About Robert Robert Skrob, CPA, CAE, is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies. For the first 10 years of his career, Mr. Skrob consulted […]

This week: Retain Your Subscribers Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged … Continue reading →

Comments on Membership and Subscription Growth? 888-563-3228 Description This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. • You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. • You’ll discover how to get more new members to join and what to deliver that improves membership retention and creates membership growth. • You’ll discover the best membership practices, proven retention strategies and unique insight into the membership and subscription economy from some of the most successful entrepreneurs in the subscription economy and membership economy, including specialized information publishers, associations, subscription boxes, digital subscriptions, SaaS, loyalty programs and more. Our mission is to serve you with the most current and useful information available. Your host, Robert Skrob, has been growing membership groups for over 20 years. Robert has been sought after by billion-dollar businesses for his membership training, content creation, and for speaking engagements. He has successfully helped clients improve their onboarding and retention rates in various membership industries on five continents. Robert is a membership retention expert, consultant, speaker, and content creation coach, as well as an author of 5 books on marketing published by Entrepreneur Press Website https://robertskrob.com/category/podcasts/ Opinion You're using Amazon S3 for a media host and that will be a problem (and there are no stats). The production of the introduction was not bad with the music, but I thought the opening clip didn't suck me in quick enough and in today's world two people on the phone sounds awful compared to the rest of your BIRTHDAY SPECIAL!!! Sign up for my Podcast Quick Start Three Month Mentoring Program. You get 3 months access to the school of podcasting (all the courses, live group coaching, and private facebook group) Weekly phone calls with Dave to plan, launch and grow your podcast. Priority email support 54% off on 2/8-2/9 using the coupon code birthday ORDER HERE (normally $697 - now only $320 and only six slots are available so act fast) Get A Full Review If you’d like a full review of your podcast, check out Podcast Review Show or if you need Podcast Consulting, Book an Appointment Today Get Your Podcast Reviewed Sign up at Fiverr. comGet a full review on the Podcast Review Show. Free Subscription to the Podcast Rodeo Show Subscribe to the show and never miss another episode on Google Podcasts and Apple Podcasts. For more options see www.podcastrodeoshow.com/subscribe Work With Me Start your podcast with a membership to the School of Podcasting, or let me be your podcast mentor and guide and work side by side.

How do you create a successful monthly recurring revenue model? By joining your members in their transformation instead of selling them a list of features. In this episode, Robert Skrob, President and Owner of Membership Services Inc., explains how he creates MRR models for billion-dollar companies. He tells us how to stop overwhelming prospects, the most important retention points during the member journey, and the ultimate red flag of unhappy customers. IN THIS EPISODE YOU’LL LEARN: How to know when it’s the right time to add a recurring revenue model to your business The common mistake businesses make when marketing their MRR model and how to avoid it Why the first 90 days of a member’s journey needs to be choreographed for increased retention The 3 key KPIs to track for MRR: member acquisition cost, 90-day retention rate, and lifetime customer value LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Robert’s Website Robert on LinkedIn Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at  DigitalMarketer.com.

Coaches have the power to push us to the kind of change we most want to happen in our lives. Bringing the entire action and transformation into the big screen are Patryk and Kasia Wezowski. They are the producers of LEAP, the first documentary about the coaching profession, and the founders of the Center for Body Language, the worlds number one body language training for business. Patryk and Kasia talk about the power of coaching, providing excerpts and insights from the movie. Ranging through multiple types of coaching, they share different stories of people that needed business coaching, executive coaching, life coaching, and/or relationship coaching, as well as some ideas and tips to help you make a good choice when deciding on a coach. How do you continue to generate income for your business? In this day and age, subscriptions could be your best bet. Robert Skrob is the number one expert in subscription membership retention and he tells you why it is the next best thing for your business. He talks about how to attract new subscribers and engage them to use your product. Sharing on why it is important, he gives some great advice on creating a strong membership program and more. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

In this week's The Big Idea Podcast, Brian York and Grant Perry speak with Customer Retention Specialist, Robert Skrob. Robert specializes in subscription retention, living and breathing the customer relationship. When it comes to a subscription-based business, like most of the Agora businesses, a lot of energy and creativity goes into acquiring new leads. However, if a similar focus is not given to maximize customer value after the sale - customers renewing year on year - then all of that frontline hard work amounts to absolutely nothing. So, how do you avoid being on the chopping block of canceled subscriptions and purchase refunds? How do you get that first sale to stick and generate more sales on the back of it? How do you increase your customer value, which will enable you to spend more and give you the edge over your competitors? It all comes down to becoming a master in the art of "dating your customers." And if there is one man who can show you how to turn customer "one night stands" into solid "relationships," it's Robert Skrob.

In this episode Jerry interviews Robert Skrob, CPA,about: Key Factors ImpactingThe Business of your Dental Practice.  In this fast-paced interview, Robert and I discuss marketing your dental practice and what it means to have a successful dental business. We also cover: Key Behavioral Incongruencies Organizational Skills Most Dentists Lack and How To Fix ThemBeing a Leader and a Dentist (Inspired Leadership)Characteristics of Successful Entrepreneurial DentistsIdeas to Help Start or Control Practice GrowthAnd, much more. ?I hope you enjoy this episode and, as always, stay tuned for the next episode! Support the show (https://jerryjonesdirect.com)

In this episode Jerry interviews Robert Skrob, CPA,about: Key Factors ImpactingThe Business of your Dental Practice.  In this fast-paced interview, Robert and I discuss marketing your dental practice and what it means to have a successful dental business. We also cover: Key Behavioral Incongruencies Organizational Skills Most Dentists Lack and How To Fix ThemBeing a Leader and a Dentist (Inspired Leadership)Characteristics of Successful Entrepreneurial DentistsIdeas to Help Start or Control Practice GrowthAnd, much more. ?I hope you enjoy this episode and, as always, stay tuned for the next episode!

Recurring revenue is the single biggest growth factor and stability for businesses today. Rather than having a revenue that is dependent on individual transactions, subscription revenue grows as you add new subscribers to the continuing revenue from subscribers that were added last month, and the month before. Yet, many subscription businesses struggle and fail. Perry Marshall, one of the world's most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected marketers in the world, recently interviewed Robert Skrob about the subscription economy. In addition to a wealth of information and advice for the subscription economy, Robert revealed what subscription businesses must do to grow recurring revenue including: how to launch a new subscription business to generate recurring revenue, how to generate new subscribers, and how to onboard new members to increase lifetime customer value. Continued

In this episode, Mike Stodola interviews Kim Walsh Phillips about her new book, Game Changer.  Key Takeaways! You can Get Kim's new book Game Changer for FREE from September 25, 2017-September 29, 2017 at YourGameChangerBook.com. If you've missed this window though, you can still get the book for only a few dollars. (1:06)   What is the difference between this book and the 10,000 Facebook Fans in 3 days training? (1:48) This book maps out the WHY. It tells you why you should bother to get fans and how can you use your page to get paid more money and attract more customers.   There is a step by step visual tutorial on how to get 10,000 Facebook fans. There is large focus on the monetization strategy. It teaches you how to take your fans and turn them into raving customers.  Over a dozen of the top minds in marketing shared their marketing hacks and tips as well as their experiences with Facebook. This includes Chris Cardell, Stephanie Chung, Robert Skrob, Steve Gordon, Dustin Mathews, Steve Sipress and MANY more.    To get great partnerships with other business owners, you need to have a good following, and that's exactly what the books helps you create. By having a good following, other business owners will be more likely to agree to help you out or work with you. Also, make sure you can add value to your potential partner first before asking for something in return. (6:30)   Game Changer is first a book, then a free training, and then it contains an offer to continue with Kim and her partners to get paid to grow your email list and get more customers. (9:25)   If you buy the book, then you get to join the book's private Facebook group, where there will be book discussions and other cool conversations with both Mike and Kim. (10:20)   Resources Mentioned in this Episode Where to get your Game Changer copy for FREE YourGameChangerBook.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com

In this episode, Robert Skrob, of Membership Services Inc., describes how to build a “tribe” for your company in easy and simple ways.    Key Takeaways! Skrob works with companies to help them create large customer “tribes.” This mentality of creating a “tribe” and not just a customer base allows companies to have life long, committed clients over customers who will just come and go and aren't in it for the long haul. (2:58)   How to create a tribe. (5:31) What is the core transformation that you customers will be going through? Market using this aspect, and you will be able to retain customers longer, charge premium prices, and create a “tribe” of your own.   You can use newsletters, Facebook, email, print, etc. to showcase success or transformation stories from your clients. This makes your clients and their transformations the star of your company, and will in turn help you to grow your tribe. (9:26)   To find out about transformation stories and other information on how to grow your own tribe, you can visit RobertSkrob.com. (12:15)   Resources Mentioned in this Episode Robert Skrob's Website RobertSkrob.com   Website: Morningcoffeemarketer.com   How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com

Building customer loyalty is really important for the long run survival of business. Most people focus so much on making the sale but after doing that, they immediately move on to get the next customer. It is very essential to build a great lasting relationship with your new customers so they would want to buy from you more. On this episode with Robert Skrob, CPA, CAE, and recognized as one of the best member retention specialists in the world, he shares very useful information on why building customer loyalty is important, how you can retain customers in subscriptions and membership sites. He emphasizes that the number of resources you have on your membership site doesn’t matter for building customer loyalty but it is about the promised outcome. Get all the resources and listen to more awesome episodes at http://www.thrivinglaunch.com

Dan Bradbury talks to the President of the Information Marketing Association Robert Skrob about the importance of customer engagement and retention.    Visit Dan here.   Visit Robert here.    

Today we are joined by a very special guest… A man who I've known for a while but who never knew my name until we met for the first time face to face in Connecticut. It was the VIP mastermind after the Titans Of Direct Response event.. The man I'm telling you about is none other than Robert Skrob.. President of the Information Marketing Association Author of one of my favourite books: The Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months Which he wrote With Dan Kennedy As well as: Start Your Own Information Marketing Business: Your Step-By-Step Guide to Success published by Entrepreneur Press Robert Skrob, CPA, CAE, is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations as well as for-profit membership and subscription companies. For the first 10 years of his career, he consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries. For the next 10 years, he worked with for-profit information marketers in hundreds of niches to sell home study courses, seminars, online training, e-books and coaching programs. You name it, he sold it. A proud marketer, copywriter, husband and dad. Robert and his wife, Kory, have two children. Their daughter, Samantha, attends Florida State University, and their son, Robert William, is a junior in high school. In his spare time, Robert runs and smokes Partagas #10 cigars, although rarely at the same time. Ha ha ha… I've asked him to join us today so I could pick his brain with all of you listening in, so we can share and learn from his wisdom and wealth of experience.. Enjoy! --- My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?   Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?   The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski  

Robert is the owner of Membership Services, Inc., an association management company specializing in membership marketing, recruitment and retention. He has worked with hundreds of companies to market and promote their products and services to members of associations.

Radio host Robert Skrob asks Tom about Six Sigma. What is it? How is it useful to small businesses? Can it be used to improve sales, marketing, operations? This wide-ranging interview covers a tremendous variety of topics relating to business process excellence.

About Today's Guest The Sales Podcast Robert Skrob 75 ( http://thesaleswhisperer.com/75/ ) *Information Marketing Expert, Author, Blogger, Speaker, Entrepreneur, Robert Skrob* runs the Information Marketing website ( http://www.info-marketing.org ) , is a marketing consultant who does a great deal of work the Dan Kennedy and his team, is the author of four books, Your Association Shortcut: The Definitive Guide for Generating Customers Through Associations ( http://amzn.to/1qPYwZd ) , T he Official Get Rich Guide to Information Marketing ( http://amzn.to/1vueEPM ) , Start Your Own Information Marketing Business (StartUp Series) ( http://amzn.to/1j3mZQH ) and The Official Get Rich Guide to Information Marketing on the Internet ( http://amzn.to/1sMciaP ) " and is an all-around good guy. Hear the rest of his story on The Sales Podcast Session ( http://www.thesaleswhisperer.com/75/ ) 75 ( http://www.thesaleswhisperer.com/75/ ). Tools To Thrive *Bluehost* ( http://www.bluehost.com/track/tsw ) : I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost ( http://www.bluehost.com/track/tsw ) , and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount ( http://www.bluehost.com/track/tsw ). *Get Your Free Audio Book* ( http://www.audibletrack.com/click.track?ADID=404210&AFID=310608&CID=102175&SID= ). Audio books have changed—and accelerated—how I consume data and stay ahead of the competition. Get your first book free with this link ( http://www.audibletrack.com/click.track?ADID=404210&AFID=310608&CID=102175&SID= ). The Nitty Gritty FSU graduate in 1992 as a CPA. Was a CPA for two months and realized he didn't want to do that. Took a job as a bookkeeper for a company that managed associations. Worked for them for 5 years then he bought them. The internet was exploding. “AskJeeves” was coming along so he was forced to get good at marketing. Got a $7,500 bonus check from a client and Dan Kennedy ( https://gkic.infusionsoft.com/go/rcmm/wschaeffer/ ) was selling his “mother load” of stuff then, which was around $4,500 and that “really began” his education. He had clients that needed help so this was a little laboratory that helped him grow in his expertise. Info-marketing is just like an association except you are for-profit instead of being non-profit. You are always concerned if your advice and recommendations will work. All situations are a little unique. Use your own skills to get the same types of jobs you want. Go get a public domain book that you can create on your own with no publishing costs to get the word out. Start small with new clients as you launch your business before you take on so much you're losing sleep. Be clear about the box you can excel in and serve with excellence. How to price your services: He tripled his rates when he purchased his company. The new clients don't know how much the old clients paid. Have the guts to ask for what you need. If you're not earning what you want and need, why spend the time and money to go get new clients? He decided to supply an “art” vs a “science” to his prospects. He differentiated himself so prospects couldn't compare apples to apples. He had two examples of 99% penetration rates so that helped him raise prices through exemplary results. He enjoyed marketing and was good at it. He was in Amway for about 5 years and had some success but that experience taught him how to approach prospects and make sales. Do what you enjoy doing. Like dry cleaners that deliver…create a totally different service that your competition does not do. Stop the inbreeding when looking for ideas to grow. Robert has written copy for 50 different industries and they have the same sort of things happening. Understand how a prospect's mind goes from being oblivious, to aware to interested to being open to being receptive to a close. 35 Harley-Davidson dealers in Florida. While some struggle and some expand was dependent upon a definable sales process with published numbers. Each sales person needed to log 5 entries per day. Then measure test drives. Next was “sit downs” at the desk. Then write-ups. Then F&I and delivery. With a system, you can create the skill. You won't be successful without a sales system and the sales person must take ownership. You can always take control of the number of calls you make. You can get yourself motivated to follow the proper behavior. Too few businesses market through associations. They have great media and networks. Leverage that to reach your target market. They need content. They're trying to renew members. Show them how you can help them solve their problems. Their members are paying to receive that content. Many have started their own associations but it can be tough. “ Your Association Shortcut ( http://amzn.to/1qPYwZd ) ” - become a member, get on the directory, see what they are talking about, see what problems they are addressing. Attend their events. Meet the attendees and leaders. Spend some time at the bar. See the trends and opportunities and obstacles. Get more honest answers at 11 pm at the bar. Now contribute. Participate in their meetings. Now partner with them. Offer a product or service at a discount and make the association an affiliate now everybody wins. You will make money and get leads. Stop worrying about what people think about you. Live your own life. When he sees people that don't make things happen he sees that beneath it all they are holding themselves back. You have to be a doer! You are living life on a different level. Let people have their own beliefs and attitudes and thoughts about you. Links Mentioned Visit Robert Skrob's home on the web ( http://www.info-marketing.org ). Follow Robert Skrob on Twitter ( https://twitter.com/RobertSkrob ) Get his book for free ( http://yourassociationshortcut.com/free-book/ ). Visit Robert Skrob's blog ( http://robertskrob.com ). If you liked this episode, please let me ( https://twitter.com/saleswhisperer ) know on Twitter. Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). * Episodes 51 to 60 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-51-60 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy