Podcast appearances and mentions of mike capuzzi

Send us a textWhat if everything you've tried to feel better emotionally or mentally is only a temporary fix—and there's a natural way to truly balance your brain chemistry?On this week's Better Health Bookshelf, I'm featuring the book 10 Ways to Balance Your Brain Chemistry. My guest is Cristine Hull, PhD—an expert in integrative mental health, founder of the Zero Point Meridian method, and a passionate teacher of natural, science-backed wellness strategies. She brings decades of professional practice and personal experience to help people understand how brain chemistry really works and what you can do to improve it without relying on pills or quick fixes.In this episode, we talk about what it really means to balance your brain chemistry and why so many people are unknowingly stuck in a cycle of temporary relief instead of lasting wellness. Cristine shares her powerful Four-Prong Model for Wellness—covering physical, mental, emotional, and spiritual health—and how each area connects to your brain chemistry. You'll also hear why a simple genetic test could be the game-changer for your mental health, and how things like salt, hydration, sensory awareness, and even music can help you feel more balanced.WHO SHOULD LISTEN TO THIS EPISODE:This episode is for anyone who feels like their mental and emotional well-being is out of whack—and wants a natural, smarter way to feel better. Especially helpful if you're dealing with:Daily stress, anxiety, or mood swings that don't seem to go awayBrain fog, burnout, or feeling like your “go-to” fix just doesn't work anymoreCuriosity about how brain chemistry, nutrition, and lifestyle are connectedTOP TAKEAWAYS FROM THIS EPISODE:There's More to Brain Chemistry Than Just Pills: You can feel better naturally by working on your physical, emotional, and spiritual health together.Real Salt, Real Impact: Using natural, unrefined salt with the right minerals helps hydrate your brain and body better than plain table salt.Music Changes Brain Chemistry: Listening to the right kind of music can actually increase dopamine, GABA, and other brain-boosting chemicals.Your Genetics Matter: If you have the MTHFR gene mutation, taking methylated folate might help balance your brain chemistry when nothing else has.FREE GIFT FROM THE AUTHOR:Click here to get her free “10 Tips to Balance Your Brain Chemistry” mini course with bonus articles.GET THE BOOK:Cristine Hull's book is a guidebook for feeling better in your mind and body—without the confusion or overload. If you or someone you care about is tired of quick fixes that don't last, this book shows you practical ways to finally balance your brain chemistry and take charge of your well-being.Click here to buy 10 Ways to Balance Your Brain Chemistry.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

In this episode of Building the Premier Accounting Firm, Kenny Harper of Growth Amplifiers joins Roger Knecht to discuss the nuances of marketing and sales, emphasizing the importance of niching, understanding the customer journey, and sharing value to attract and retain ideal clients for accounting, bookkeeping, and tax businesses. Kenny shares actionable strategies to amplify your firm's reach and impact. Key Takeaways: Understand the distinction between marketing (attracting ideal clients) and sales (helping clients achieve their goals). Share the full range of your services with clients; don't assume they know what you offer. Niche your marketing to resonate with specific industries or client types for better engagement. Focus on building relationships and guiding clients through a journey, rather than pushing for a quick sale. Seek fresh perspectives to identify blind spots and optimize your marketing and sales efforts. Featured Quotes: “Clients don't know what they don't know.” - Roger Knecht [09:46] “Sales is simply just helping people get that value.” - Kenny Harper [14:23] “You don't have to niche your whole business, but you should consider niching your marketing.” - Kenny Harper [26:05] Behind the Story: Kenny Harper's path from recording bands to optimizing marketing strategies for business advisors offers a unique perspective on growth. His early struggles in the music industry taught him the importance of the business side of passion, shaping his approach to helping others amplify their impact.  Thank you for joining us for this enlightening episode of Building the Premier Accounting Firm with Roger Knecht. For additional help and resources for improving your marketing, sales, and ability to build relationships at your accounting firm, call 435-344-2060 to connect with Universal Accounting's team.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: The Advisors Playbook - Learn how to attract and enrol more ideal customers: https://growthamplifiers.com/amplify/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textWhat if your adult acne is actually your body trying to tell you something important?On this week's Better Health Bookshelf, I'm featuring the book Eliminating Adult Acne for Good. I'm joined by author Leigh Brandon, a functional medicine expert, holistic health coach, and author who's helped people overcome skin issues, gut problems, and chronic pain since 1996.Leigh knows the pain of adult acne firsthand. After battling it for 18 years and being stuck on antibiotics that never solved the root problem, he finally cleared his skin—and has stayed clear for over 25 years.In this episode, you'll hear why most traditional acne treatments fail, why adult acne is a sign of deeper internal issues, and how Leigh's book gives you a clear, step-by-step approach to solving your adult acne for good. No fluff. No gimmicks. Just real solutions that actually work.If you or someone you care about has struggled with adult acne, this episode will give you hope, answers, and a natural path forward.WHO SHOULD LISTEN TO THIS EPISODE:This episode is for adults who are tired of trying every acne product under the sun and getting nowhere.Adults suffering from ongoing or cystic acne and looking for a natural, lasting solutionParents of teens or young adults dealing with the emotional toll of acneAnyone frustrated with prescriptions and creams that only treat the symptoms of adult acneTOP TAKEAWAYS FROM THIS EPISODE:Adult Acne Has a Root Cause: Most treatments only mask symptoms instead of solving the problem.Food Affects Your Skin: What you eat directly impacts your breakouts and your healing.Mindset Matters: You need strong motivation and a plan if you're serious about clearing your skin.Toxins Play a Big Role: Environmental and internal toxins can trigger or worsen adult acne.FREE GIFT FROM THE AUTHOR:Click here to download the first two chapters of Eliminating Adult Acne for Good. GET THE BOOK:If you or someone you care about is struggling with adult acne, this book is a must-read. Leigh's story, experience, and proven methods can help you finally get clear skin and feel good about how you look—without harsh drugs or creams.Click here to buy Eliminating Adult Acne for Good.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

In this episode of Building the Premier Accounting Firm, host Roger Knecht sits down with guest Greg Kyte to explore the intricacies of fractional CFO work, fraud prevention, and the unexpected intersection of accounting and comedy. Greg shares his unique career journey and provides actionable insights for accounting professionals looking to protect their clients and enhance their service offerings. Key Takeaways in This Episode: ✅ Prioritize transparency and accountability in all financial dealings to build trust with clients and prevent fraud.

In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Andrew O'Brien, the Mindblowing Coach, about stress and burnout management for accounting professionals. They explore the science behind stress, debunk misconceptions, and provide actionable tips for a healthier, more balanced life.

Send us a textWhat if everything you've been told about cholesterol and heart disease was wrong?On this week's Better Health Bookshelf, I'm featuring the book The Clot Thickens: The Enduring Mystery of Heart Disease. Dr. Malcolm Kendrick is a medical doctor with decades of clinical experience and a fearless voice when it comes to exposing dangerous heart disease myths. He's the author of several books, a respected blogger, and a strong advocate for patients questioning the status quo in heart health.If you've ever been told your cholesterol numbers are too high and you need to start statins right away—or if you're worried because heart disease runs in your family—this episode is for you. Dr. Kendrick explains in plain, everyday language why the real root cause of heart disease may not be cholesterol at all, and what you should focus on instead.Dr. Kendrick breaks down the biggest heart disease myths, why mainstream advice might be harming more than helping, and what everyday people can do to stay heart healthy for life. You'll walk away with a fresh, empowering way to think about your health—and some easy-to-do action steps.WHO SHOULD LISTEN TO THIS EPISODE: This episode is for anyone who has been told they're at risk for heart disease and wants to understand what's really going on inside their body—especially those tired of cookie-cutter advice about cholesterol and statins.You're confused or skeptical about cholesterol, statins, and traditional heart disease adviceYou've been told you have high cholesterol and want real answers before taking medicationYou want to prevent heart disease naturally and take control of your healthTOP TAKEAWAYS FROM THIS EPISODE:Heart Disease Myths Are Everywhere: Most people still believe cholesterol is the main cause of heart disease, but the real cause may be something else entirely.The Damage Starts With the Artery Walls: Heart disease starts when your artery walls are damaged, not because LDL cholesterol sneaks into them.Stress Can Be a Silent Killer: Long-term stress, anxiety, and even job strain can directly increase your risk of heart disease.Sunlight, Real Food, and Movement Matter: Walking in the sun, reducing carbs, and eating real food may help protect your heart better than prescriptions.FREE GIFT FROM THE AUTHOR: Click here to visit Dr. Kendrick's blog to access his hundreds of free articles that go deep into the heart disease myths—and what you can do instead. GET THE BOOK: If you want to understand the truth about heart disease myths and how to protect yourself and your loved ones, The Clot Thickens is a must-read. Dr. Kendrick's honest, evidence-based writing cuts through the noise and gives you power over your health.Click here to buy The Clot Thickens: The Enduring Mystery of Heart Disease.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

In this episode of Building the Premier Accounting Firm, Nolan Bradbury of Bradfield Accounting joins Roger Knecht to discuss the critical importance of strong client-accountant relationships, moving beyond transactional interactions, and leveraging financial reports to drive business growth. They explore the value of providing advisory services, KPIs, and the essential role of accountants as translators, ensuring business owners understand their financial data and make informed decisions.  Key Takeaways: Prioritize client relationships: Build connections that go beyond basic accounting to understand clients' needs and pain points.  Translate financial language: Communicate clearly and avoid accounting jargon to make financial information accessible.  Focus on key performance indicators (KPIs): Identify and track the metrics that truly drive business success, not just financial statements.

Send us a textAre modern relationships harder than ever for men, or are men just missing the right tools to succeed?On this week's Better Health Bookshelf, I'm featuring the book Strong: A Relationship Field Guide for the Modern Man. My guest author, Kristal DeSantis, is a licensed marriage and family therapist specializing in attachment, sex, and trauma. She has spent years working with first responders, veterans, and high-achieving men who struggle to navigate the evolving landscape of modern relationships.If you're a man who wants to be a better partner—but feels lost on how to do it—this episode is for you. Kristal's book takes relationship science and translates it into practical, real-world skills men can use right away. We cover her STRONG framework, which lays out the six key pillars of a strong relationship: Safety, Trust, Respect, Openness, Nurturing, and Generosity.This is not a book about lifting weights, dieting, or grinding harder at work. It's about mastering modern man relationships and understanding what today's high-value women truly seek in a partner. Whether you're struggling in your relationship, looking for ways to deepen your connection, or just want to future-proof your love life, Kristal's insights will give you the game plan you need.WHO SHOULD LISTEN TO THIS EPISODE:This episode is for men who want to improve their relationships and become stronger, more connected partners.Men looking for a roadmap to becoming a better partner in today's changing relationship world.Husbands, boyfriends, and fathers who want stronger emotional connections with their partners.Anyone struggling with trust, communication, or intimacy and searching for practical, no-fluff advice.TOP TAKEAWAYS FROM THIS EPISODE:The #1 Relationship Skill for Men: How being a safe man makes you a strong man.The Truth About Trust: Why you can't demand respect until you build trust first.What Women Really Want: The six essential “green flags” high-value women look for in a modern man.Fixing Relationship Problems: How small, consistent actions build stronger bonds and lasting love.FREE GIFT FROM KRISTAL:Download a free PDF with practical exercises from her book to start improving your relationship today. GET THE BOOKIf you're ready to level up in your relationships and become the best partner you can be, this book is your ultimate guide. Kristal DeSantis breaks down relationship science in a way men will actually understand and use.Click here to buy Strong: A Relationship Field Guide for the Modern Man.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textAre you living the way your body was designed to thrive?On this week's Better Health Bookshelf, I'm featuring the book On the Origin of Being with co-author, Dr. Jenny Powers. Dr. Jenny is an immunologist, researcher, and writer who has spent years studying how modern life misaligns with the way we evolved to live.In this episode, we uncover how primal health—aligning our lifestyle with our natural biology—can improve sleep, nutrition, stress levels, and our relationship with nature. Jenny shares insights on why modern life often leaves us feeling off balance and what we can do to reconnect with our biological roots.From how our ancestors thrived without processed food to why our bodies crave natural light, this conversation is packed with practical takeaways that can help you reclaim a healthier, more vibrant life.WHO SHOULD LISTEN TO THIS EPISODE:This episode is perfect for anyone who:Feels like modern life is making them tired, stressed, or sick and wants to reset their primal health habits.Wants to understand how human evolution shapes our health and well-being today.Is looking for simple, science-backed ways to improve sleep, nutrition, and overall vitality.TOP TAKEAWAYS FROM THIS EPISODE:Primal Health Matters: Your body is designed to thrive in a natural environment, not an artificial one.Circadian Rhythms Are Key: Your sleep cycle depends on natural light and darkness—modern lighting confuses it.Food Should Be Whole: Our ancestors didn't eat ultra-processed food. Eating closer to nature supports primal health.Nature Heals Us: Spending time outdoors improves mood, sleep, and overall well-being.FREE GIFT FROM JENNY:Click here to download a free eBook version of On the Origin of Being.GET THE BOOK:If you want to realign your daily habits with your body's natural design, this book is a must-read. On the Origin of Being gives you the tools to improve your health by understanding the science of human evolution.Click here to buy On the Origin of Being: Understanding the Science of Evolution to Enhance Your Quality of Life.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textWhat if changing your thoughts could change your life?On this week's Better Health Bookshelf, I'm featuring the book RISE Hypnotic Meditation by Mary Welp. Mary has spent decades helping people use the power of their subconscious minds to reduce stress, improve confidence, and take control of their mental well-being. In this episode, she shares the simple yet powerful RISE method—a hypnotic meditation technique you can use anytime, anywhere, to shift your thinking and unlock a more positive mindset. Whether you're struggling with stress, self-doubt, or unwanted habits, Mary explains how hypnotic meditation can help rewire your brain and put you back in the driver's seat. She also shares fascinating insights into the connection between the mind and body, revealing how simple mental shifts can transform your overall health. If you've ever wanted to take control of your thoughts and emotions in a practical, repeatable way, this episode is for you! WHO SHOULD LISTEN TO THIS EPISODE: This episode is for anyone looking to improve their mental well-being using hypnotic meditation. If you want to:Reduce stress and anxiety naturally without relying on medicationBuild better habits and overcome negative thought patternsLearn a simple, repeatable way to take control of your mind and emotionsTOP TAKEAWAYS FROM THIS EPISODE:Your Subconscious Mind Holds the Key:  Learn how past experiences shape your thoughts and behaviors—and how to reprogram them.The RISE Method Is Simple and Powerful:  Discover the four easy steps to hypnotic meditation and how to use them daily.Your Mind and Body Are Always Talking:  Find out how your thoughts directly impact your physical health and emotional well-being.You Can Change Your Brain:  Understand the science of neuroplasticity and how hypnotic meditation helps rewire your thinking for the better. FREE GIFT FROM MARY:Click here to get access to Mary's free guided meditations designed to help you break negative thought patterns and improve your mindset.GET THE BOOK: If you're ready to take control of your thoughts and emotions with a simple, proven method, RISE Hypnotic Meditation is for you. This book gives you a step-by-step guide to using hypnotic meditation to overcome stress, shift negative habits, and create the life you want—on your own terms.Click here to buy RISE Hypnotic Meditation.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textWhat if the key to aging gracefully, boosting energy, and preventing disease was already inside your body—but running on empty? On this week's Better Health Bookshelf, I'm featuring the book The Glutathione Revolution by Dr. Nayan Patel. Dr. Patel is a pharmacist, researcher, and world-renowned expert on glutathione—your body's master antioxidant. He's spent years studying glutathione benefits  and has even developed a patented method to help the body restore its natural levels of this powerhouse antioxidant. Glutathione plays a massive role in detoxifying the body, reducing inflammation, and protecting against chronic diseases like diabetes, Alzheimer's, and even cancer. But here's the kicker—most people don't even know what glutathione is, let alone how to boost it naturally. In this episode, Dr. Patel breaks it all down in an easy-to-understand way, from the best foods to eat to the biggest daily habits that are killing your glutathione levels. We also talk about how glutathione benefits high performers—think Olympic athletes, NFL quarterbacks, and even everyday people who just want to wake up feeling more energized and focused. If you want to maximize your health, fight aging, and keep your body in peak condition, this is an episode you don't want to miss!WHO SHOULD LISTEN TO THIS EPISODE This episode is for anyone who wants to unlock glutathione benefits and improve their health naturally, including:Health-conscious individuals looking for ways to fight aging, boost immunity, and detoxify their bodies.People struggling with fatigue or chronic illness who want to understand how glutathione plays a role in energy and disease prevention.Athletes and high performers who want to recover faster, perform better, and reduce oxidative stress. TOP TAKEAWAYS FROM THIS EPISODE:Glutathione Is Your Body's Master Antioxidant:  It detoxifies, fights disease, and helps your body heal from daily stress.Your Glutathione Levels Drop as You Age:  By 40, most people have lower levels, which affects energy, immunity, and aging.You Can Boost Glutathione Naturally:  Eating foods rich in cysteine, glutamine, and glycine, avoiding toxins, and reducing stress helps.High-Performance Athletes Use Glutathione for Recovery:  From NFL quarterbacks to Olympic athletes, glutathione is a secret weapon for performance and healing. FREE GIFT FROM DR. PATELClick here to get a free digital copy of Dr. Patel's glutathione-boosting action plan.GET THE BOOK:If you're serious about maximizing your energy, protecting your health, and fighting aging, this book is a must-read. The Glutathione Revolution gives you everything you need to know about boosting glutathione naturally—without gimmicks, expensive supplements, or extreme diets.Click here to buy The Glutathione Revolution: Fight Disease, Slow Aging, and Increase Energy with the Master Antioxidant.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Welcome to another insightful episode of Building the Premier Accounting Firm, where Roger Knecht, president of Universal Accounting Center, guides you on your journey to building a successful accounting business. In this episode, we have the privilege of welcoming Vamsi Polimetla, a seasoned leadership development coach with an impressive track record at pioneering companies like SpaceX, Amazon and Apple. Vamsi shares his expertise on unleashing the untapped potential within individuals, drawing on Eastern philosophies to help clients achieve their goals more efficiently. Episode Highlights: Vamsi's Journey: Vamsi recounts his transformative journey from India to a 23-year career in IT before transitioning to leadership coaching. He shares personal growth experiences, including moving to the U.S. and overcoming self-doubt, which have shaped his coaching philosophy. Philosophy and Approach: Discussion on leveraging Eastern philosophies to help individuals step out of their comfort zones and create long-term life visions. Insights into maintaining focus on meaningful tasks for personal and professional success. Marketing and Sales for Accounting Professionals: A deep dive into the importance of using CRMs and email marketing for client acquisition in the accounting industry. Practical tips for accountants on developing effective marketing and sales strategies. Personal Development and Fulfillment: Vamsi shares transformative experiences, such as attending a Tony Robbins event, that inspired his shift from pursuing executive roles to finding fulfillment in serving others. Emphasizes the significance of proactive personal development and surrounding oneself with positive influences. Concepts and Frameworks: Introduction to Dan Sullivan's concepts of “free days” and the importance of taking action before feeling completely ready. Life as a journey requires a destination, flexible paths, patience, and resilience. Presentation of the “four four four four” framework for personal and professional development, promoting clarity and momentum. Conclusion: Join us as we delve into these valuable insights with Vamsi, and learn how to apply them for positive change and personal fulfillment in your professional journey. Whether you're in the accounting field or looking to unlock your potential, this episode offers actionable advice and inspiration. Don't miss out on the opportunity to transform your approach to life and work.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Connect with Vamsi: https://www.linkedin.com/in/vamsipolimetla/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textWhat if everything you've been told about aging and pain is wrong?On this week's Better Health Bookshelf, I'm featuring the book Thriving Beyond Fifty: 111 Natural Strategies to Restore Your Mobility, Avoid Surgery, and Stay Off Pain Pills for Good. My guest, Will Harlow, is a physiotherapist who has helped millions stay active and pain-free after 50. His book is packed with practical, easy-to-follow strategies to improve mobility, avoid surgery, and keep doing the things you love—without relying on painkillers.If you've been told your aches and pains are just part of getting older, think again. Will shares powerful insights on how to stay fit after 50, including the surprising truth about joint pain, the best exercises for lifelong mobility, and why strength training is critical as you age. He also busts common myths about aging and explains why many people over 50 are stronger, healthier, and more mobile than ever before.Don't let pain and stiffness slow you down! Tune in to hear Will's expert advice on how to take charge of your health and stay fit after 50 for decades to come.WHO SHOULD LISTEN TO THIS EPISODE:This episode is perfect for:Anyone over 50 who wants to stay mobile, strong, and active without relying on medication.People struggling with pain who want to prevent surgery and find natural relief.Anyone looking to build strength after 50 and avoid common aging pitfalls.TOP TAKEAWAYS FROM THIS EPISODE:Strength Training is a Must: After 50, you lose muscle faster. Strength training keeps you mobile and independent.Mobility Can Be Improved at Any Age: You're not stuck with stiff joints—simple exercises can restore flexibility.Avoid the ‘All or Nothing' Trap: You don't need to work out for hours—small, consistent efforts make a huge impact.Pain is Not Inevitable: Many common aches and pains can be relieved naturally with the right approach.FREE GIFT FROM THE AUTHOR:Click here to get Will's Complete Guide to Building Muscle and Strength Over 50, a free 25-minute video packed with his best advice. GET THE BOOK:If you want to stay fit after 50 and keep doing what you love, this book is a must-read. Packed with practical strategies and expert advice, Thriving Beyond Fifty will help you stay mobile, strong, and pain-free for years to come.Click here to buy Thriving Beyond Fifty: 111 Natural Strategies to Restore Your Mobility, Avoid Surgery, and Stay Off Pain Pills for Good.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textWhat if the best medicine you'll ever need is growing right outside your door?On this week's Better Health Bookshelf, I'm featuring the book Be Your Own Shaman: A Field Guide to Utilize 101 of the World's Most Healing Plants by Jane Barlow. Jane grew up learning about medicinal plants from her father, a botanist specializing in plant medicine. Now, she's sharing that knowledge with the world, making it easy for anyone to build their own herbal apothecary at home.In this episode, we talk about how healing plants can help with everything from digestion and circulation to brain fog and energy levels. Jane explains why we've lost touch with plant medicine, how modern healthcare keeps us dependent on pharmaceuticals, and what we can do to take control of our health naturally. She also reveals some of the easiest, most powerful herbs to start using today—including one that could stop a heart attack in seconds.If you've ever wanted a simple, easy-to-follow herbal medicine guide, this episode is for you!WHO SHOULD LISTEN TO THIS EPISODEThis episode is perfect for anyone interested in using natural remedies for better health. If you want to:Learn how medicinal plants can replace everyday medicinesBuild your own herbal apothecary at homeUnderstand how healing plants can improve your health naturally…then you don't want to miss this conversation!TOP TAKEAWAYS FROM THIS EPISODEPlants as Medicine: Many powerful healing plants grow right in your backyard and can be used as natural remedies.Herbal Apothecary Essentials: Learn which common medicinal plants every home should have.How to Use Plant Medicine: Discover simple ways to make tinctures, infusions, and poultices.Why Quality Matters: Not all herbs and spices are created equal—find out how to source the best ones.FREE GIFT FROM THE AUTHORClick here to download Jane's Peak Health Checklist, a simple and practical guide to building better health habits.GET THE BOOKIf you're ready to take charge of your health using plant medicine, Be Your Own Shaman is the perfect herbal medicine guide to get you started. This beautifully designed book makes it easy to identify, use, and benefit from healing plants every day.Click here to buy Be Your Own Shaman: A Field Guide to Utilize 101 of the World's Most Healing Plants.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textWhat if the key to weight loss wasn't another diet—but understanding why you eat in the first place?On this week's Better Health Bookshelf, I'm featuring the book What's Really Eating You?: Overcome the Triggers of Comfort Eating by Renée Jones. Renée knows firsthand the battle of emotional eating—spending 40 years on the yo-yo diet rollercoaster before finally breaking free. Now, she helps others do the same.In this episode, we talk about why emotional eating isn't just about food—it's about what's driving you to eat in the first place. Renée shares her personal journey and the powerful realization that changed everything for her. We discuss why we turn to food for comfort, stress relief, or even celebration—and how to take back control.You'll learn simple, practical strategies to recognize emotional eating, understand your triggers, and create lasting habits that actually work. If you've ever reached for ice cream, chips, or peanut butter when you weren't hungry, this episode is for you.WHO SHOULD LISTEN TO THIS EPISODE?This episode is for anyone who struggles with emotional eating and wants to break free from the cycle of dieting and overeating.Chronic Dieters: If you've tried every diet but keep gaining the weight back, this episode will help you understand why.Emotional Eaters: If stress, boredom, or emotions send you to the fridge, you'll learn how to regain control.Anyone Who Wants a Healthier Relationship with Food: Discover how to enjoy food without guilt or emotional baggage.TOP TAKEAWAYS FROM THIS EPISODEEmotional Eating is Learned Early: Many of us were comforted with food as kids, and that habit follows us into adulthood.Triggers Matter: Recognizing what drives you to eat—stress, sadness, boredom—helps you break free.Quantity & Frequency Are Key: You don't have to give up your favorite foods, but portion control and awareness are crucial.The H.A.N.G. Method: Ask yourself: Am I Hungry? What's the Attraction? What do I actually Need? Then, Go get it!FREE GIFT FROM RENÉEClick here to get The Compass exercise, a powerful tool to help you navigate emotional eating and stay on track with your goals. GET THE BOOKIf you're tired of yo-yo dieting and want to finally understand why you turn to food for comfort, this book is for you. Renée Jones walks you through exactly how to break free from emotional eating—so you can lose weight and keep it off for good.Click here to buy What's Really Eating You?: Overcome the Triggers of Comfort Eating.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textCould science hold the key to weight loss that lasts a lifetime?On this week's Better Health Bookshelf, I'm featuring the book Outsmarting Obesity by Dr. Stewart Lonky. Dr. Lonky brings decades of expertise as a physician and researcher, and his unique insights into the science behind obesity can transform how you think about weight loss.In this episode, Dr. Lonky explains why traditional diets fail and how epigenetics, environmental toxins, and behavior play a pivotal role in obesity. You'll hear why obesity is not just about “calories in, calories out,” but instead a multifaceted issue involving inflammation and genetic changes caused by external factors. Dr. Lonky's practical AIPE program—Accept, Identify, Prevent, Eliminate—gives listeners actionable steps to reduce toxic exposure, make better choices, and maintain a healthy weight.Whether you're battling weight loss frustrations or simply seeking smarter, science-backed weight management strategies, this conversation is packed with real-world solutions to help you and your family live healthier lives.WHO SHOULD LISTEN TO THIS EPISODE:This episode is perfect for anyone struggling with weight loss or searching for practical, scientific weight loss solutions. Here are three specific audiences who will benefit most:Individuals who have tried dieting but struggle to maintain long-term weight loss.Parents and grandparents concerned about reducing obesity risks for future generations.Health-conscious listeners looking to prevent and eliminate environmental toxins linked to obesity.TOP TAKEAWAYS FROM THIS EPISODE:Obesity Is an Inflammatory Disease: Understanding why it's about more than just body weight.Epigenetics and Weight Gain: Learn how external factors can switch genes on or off, impacting weight.Dieting Alone Won't Work: Discover why losing weight is only part of the battle; maintaining it is the real challenge.The AIPE Program: A simple, science-based framework to accept, identify, prevent, and eliminate toxins.FREE GIFT FROM THE AUTHOR:Visit DrLonky.com to access exclusive alternatives to toxic cleaning products and Chris Talley's precision guide to weight loss. These gifts are free with a simple email signup.GET THE BOOK:Discover why Outsmarting Obesity is the game-changing guide you've been waiting for. This book combines cutting-edge science and actionable strategies to help you lose weight and keep it off for good. Perfect for anyone ready to break free from weight loss frustrations.Click here to buy Outsmarting Obesity: A Doctor Reveals Why We Gain Weight, Why It Matters, and What We Can Do About It.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textCould reversing autoimmune disease be the key to reclaiming your health and happiness?On this week's Better Health Bookshelf, I'm featuring the book Beat Autoimmune. Palmer Kippola shares her incredible story of reversing multiple sclerosis and outlines her groundbreaking FIGHTS framework to help others overcome autoimmune conditions. Drawing on her 40-year journey of healing, Palmer combines personal experience, leading-edge science, and insights from top medical experts to offer practical, hope-filled strategies for reversing autoimmune disease.In this episode, Palmer explains how chronic stress, inflammatory foods, and environmental toxins contribute to autoimmune conditions and reveals simple changes anyone can make to promote healing. Whether you're new to exploring functional medicine or looking for actionable advice, this episode offers tools and encouragement for anyone seeking to reverse autoimmune symptoms and build resilient health.WHO SHOULD LISTEN TO THIS EPISODE: This episode is perfect for:Those battling autoimmune diseases like MS, Hashimoto's, or rheumatoid arthritis who are seeking hope and actionable steps to heal.Caregivers and family members looking to support loved ones with autoimmune conditions.Health-conscious individuals who want to prevent autoimmune conditions and improve overall wellness.TOP TAKEAWAYS FROM THIS EPISODE:Reversing Autoimmune Disease Is Possible: Healing starts with understanding root causes like food and stress.Food Can Heal or Harm: Removing gluten and other inflammatory foods is a crucial first step.Stress Impacts Healing: Chronic stress worsens autoimmune symptoms, but managing stress can lead to big improvements.Toxins Add Up: Reducing exposure to environmental toxins can help lighten your body's toxic load and promote recovery.FREE GIFT FROM THE AUTHOR: Click here to download Palmer's Optimal Food Guide, a 12-page eBook to help you identify the best foods for your healing journey.GET THE BOOK: Click here to buy Beat Autoimmune: The 6 Keys to Reverse Your Condition and Reclaim Your Health.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Welcome to this episode of “Building the Premier Accounting Firm,” where we explore the dynamic landscape of strategic growth and private equity in accounting firms. In this episode, host Roger Knecht is joined by industry expert Gary Shamis, who shares his incredible journey from an aspiring doctor to a leading accountant.  Roger and Gary delve into strategic growth strategies, highlighting the importance of developing advisory services and targeting niche markets. Learn how technological advancements have facilitated geographic expansion and hear about the impressive evolution of a $4 million book into a $100 million firm in just 14 years. Gary provides insights into the challenges and opportunities presented by mergers, including his experience with BDO and the founding of a new consulting firm due to cultural mismatches. He also addresses the influence of private equity on accounting firms, discussing trends, financial implications, and the impact on firm culture and management dynamics. Key Topics Covered: Gary Shamis' Career Journey: Transition from aspiring doctor to successful accountant. Expansion of his father's accounting firm and eventual merger with BDO in 2014. Establishment of the largest restaurant practice among CPA firms in the U.S. Strategic Growth Strategies: Importance of developing advisory services and specializing in niche markets. Geographic expansion facilitated by technological advancements. The evolution of a $4 million book into a $100 million firm in 14 years. Challenges and Opportunities in Mergers: Experience of merging with BDO and founding a new consulting firm due to cultural mismatch. Insights on succession planning challenges, particularly millennials' reluctance towards ownership. Private Equity Influence: Trends in private equity acquisitions targeting bookkeeping and CPA firms. Financial rewards and risks associated with selling to private equity, especially for senior partners. Impact of private equity on firm culture and management dynamics post-sale. Advisory Services and Misconceptions: Advocacy for a broader approach to advisory services. Addressing common misconceptions in the industry. Entrepreneurial Challenges Post-Sale: Emotional and operational challenges following the sale of a firm. The importance of strengthening operations regardless of selling intentions. Industry Trends and Recommendations: Private equity firms offering equity to younger employees for talent retention. Importance of maintaining strong client relationships amidst market changes. Encouragement for thorough due diligence before engaging with private equity. Join host Roger Knecht and guest Gary Shamis as they delve into the intricacies of growing an accounting firm, navigating mergers, and understanding the evolving role of private equity in the industry.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Send us a textMeet Courtney Luna, author of the book Carnivore in the Kitchen.Can eating only animal-based foods revolutionize your health, your energy, and your entire relationship with food?On this week's Better Health Bookshelf, I'm featuring the book Carnivore in the Kitchen and its author, Courtney LunaDuring our conversation, Courtney shares her journey from 25 years of yo-yo dieting to finding freedom and incredible health through a carnivore lifestyle. This episode is packed with actionable insights for anyone curious about the benefits of an animal-based diet. Courtney reveals her favorite recipes, including creative dishes like carnivore pizza and lasagna. We discuss the myths surrounding meat and butter, how to get started with the carnivore diet, and why it's more sustainable and satisfying than you might think. Whether you're considering a full transition to carnivore or just want some inspiring ideas for healthier eating, this episode has you covered.WHO SHOULD LISTEN TO THIS EPISODE:This episode of the Better Health Bookshelf is perfect for anyone curious about how the carnivore diet can transform their health and simplify their meals. If you've struggled with yo-yo dieting, are tired of confusing health advice, or want a sustainable approach to feeling your best, this is for you.People frustrated with traditional dieting methods and looking for real, lasting results.Busy parents who need family-friendly recipes that work.Health-conscious individuals exploring new ways to improve their energy, weight, and well-being.Those curious about eliminating plants and sugar for better health and happiness.TOP TAKEAWAYS FROM THIS EPISODE:What Is the Carnivore Diet: Eating animal-based foods can simplify your diet and improve your health.Benefits of the Carnivore Lifestyle: Weight loss, clearer skin, and improved mental health are just the start.Creative Carnivore Recipes: Enjoy dishes like carnivore pizza and lasagna for variety and fun.How to Start Carnivore: Focus on eating what you love and can afford—simple steps lead to great results.FREE GIFT FROM THE AUTHOR:Click to download a preview of Carnivore in the Kitchen, featuring recipes like carnivore pizza and more. GET THE BOOK:Carnivore in the Kitchen is your guide to mastering the carnivore diet with ease and creativity. Packed with 75+ recipes, meal plans, and tips, this book will help you feel great and eat better. Click here to buy Carnivore in the Kitchen.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textIf there was one simple, natural change you could make today that might help your child with ADHD feel calmer, more focused, and happier—wouldn't you want to know what it is?On this week's Better Health Bookshelf, I'm featuring the book Thriving with ADHD: A Guide to Naturally Reducing ADHD Symptoms in Your Child, and joining me is its author, Dana Kay, a Board-Certified Holistic Health and Nutrition Practitioner, founder of the ADHD Thrive Institute, and a passionate advocate for families navigating ADHD challenges. With years of hands-on experience helping over 1,300 families transform their children's lives naturally, Dana brings a unique mix of science-backed strategies and real-life solutions to the table.If you're a parent of a child with ADHD, you know the struggles—meltdowns, focus issues, and the emotional rollercoaster that impacts the whole family. In today's episode, Dana Kay shares practical, actionable insights from her book Thriving with ADHD, revealing how simple changes in diet, gut health, and lifestyle can significantly reduce ADHD symptoms. Whether you're frustrated with medication side effects or just looking for a better way, this conversation is packed with hope, clarity, and proven strategies. Tune in and discover how small, natural changes can create big results for your child's health and happiness.TOP TAKEAWAYS FROM THIS EPISODE:Food Can Help ADHD Symptoms: What your child eats can make a big difference in how they feel, focus, and behave every day.Gut Health Affects the Brain: A healthy tummy helps your child's brain work better and feel calmer.Natural Changes Can Reduce Medication Dependence: Simple, natural habits might lower the need for ADHD medication.Small Steps Make a Big Difference: Starting with one healthy habit, like a better breakfast, can lead to huge improvements over time.FREE GIFT FROM THE AUTHOR:Get The 5 Essential Nutrients to Help with ADHD—a simple guide to key supplements that can support your child's focus, behavior, and overall health. Download it here.GET THE BOOK:Click Here to buy Thriving with ADHD.https://amzn.to/3PoDBLMFor more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textWhat if the secret to sleeping better, feeling calmer, and thinking clearer wasn't in a pill or a therapy session, but in training your brain—just like going to the gym? How would that change the way you approach your health?On this week's Better Health Bookshelf, I'm featuring the book Neurofeedback 101: Rewiring the Brain for ADHD, Anxiety, Depression, and Beyond Without Medication. Joining me is Michael Cohen, one of the nation's leading experts in neurofeedback, with over 27 years of hands-on experience helping people rewire their brains for better focus, calm, and overall mental health. Michael has trained thousands of healthcare professionals and is known for making complex brain science simple, actionable, and results driven.In this episode, we uncover how neurofeedback—a cutting-edge brain training tool—can address common challenges like ADHD, anxiety, depression, and sleep disorders without relying on medication. Michael shares real-world examples, clear explanations, and practical takeaways to help you understand how this powerful method can improve your mental clarity, emotional resilience, and overall health. Whether you're a parent of a child with ADHD, someone struggling with stress, or just curious about peak brain performance, this conversation will equip you with valuable insights you can use right away. TOP TAKEAWAYS FROM THIS EPISODE:Your Brain Can Learn Better Patterns: Just like exercising your muscles, neurofeedback helps your brain practice healthier habits to reduce stress, anxiety, and sleep problems.No Medication Needed for Big Changes: Neurofeedback is a natural way to improve focus, mood, and sleep without relying on pills or treatments with side effects.Technology Gives Instant Brain Feedback: Special equipment shows your brain what it's doing in real-time, helping it learn to stay calm and balanced—kind of like a video game for your mind.Good Habits Help Neurofeedback Work Better: Eating healthy, sleeping well, and reducing screen time at night make neurofeedback even more effective for long-term results.FREE GIFT FROM THE AUTHOR:Download this Resource Packet and get exclusive brain health tips and practical advice on reducing stress, improving sleep, and protecting your brain from hidden risks like Wi-Fi exposure.GET THE BOOK:Click Here to buy Neurofeedback 101.https://amzn.to/4iWnnHuFor more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a text"If you had to 'invest' in your health like you do your money, what would be your smartest first step?"On this week's Better Health Bookshelf, I'm featuring the book Wellness 101: Simple Steps to Good Health by Gloria Treister. Gloria isn't just an author—she's a 44-year veteran in healthcare, a wellness advocate, and someone who's dedicated her life to helping people feel better, live longer, and stay empowered in their health choices. With decades of experience owning a physical therapy practice, leading corporate wellness programs, and influencing thousands with her practical advice, Gloria brings an unmatched level of insight and passion to the conversation.Wellness 101: Simple Steps to Good Health is a beginner-friendly yet deeply insightful guide packed with easy-to-follow advice on nutrition, stress management, inflammation, and building healthier daily habits. Gloria shares how small, intentional actions can transform your health, the truth about food as communication, and why your health is the greatest investment you'll ever make. Whether you're 25 or 75, this episode will give you actionable tips and a fresh perspective on taking charge of your well-being.TOP TAKEAWAYS FROM THIS EPISODE:Food Is Communication: the food you eat sends messages to your body, so choose foods that help your body feel and work its best.Small Steps Make Big Changes: you don't need to change everything at once—start with one small healthy habit and build from there.Your Health Is Your Best Investment: taking care of your health is like saving money—it pays off in a better, longer life.80% of Your Health Is in Your Control: most health problems can be prevented by making smart daily choices, no matter your family history.FREE GIFT FROM THE AUTHOR:Click here to get your 30-Day Health Recharge—a simple, daily wellness plan delivered straight to your inbox to kickstart healthier habits.GET THE BOOK:Click here to buy Wellness 101.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textHave you ever wondered how you can get strong and fit without spending hours in the gym or using lots of fancy equipment?On this week's Better Health Bookshelf, I'm featuring the NEW book Strong On! by Pat Flynn. Pat is a fitness expert, a sought-after coach, and the author of six books. He's a true innovator in minimalist fitness, blending decades of experience with practical, no-nonsense advice. Whether it's his work with kettlebell training, his expertise in martial arts, or his engaging online community, Pat has helped thousands of people achieve strength and confidence through smarter, simpler workouts.This episode is all about making fitness practical and achievable, no matter how busy life gets. Pat shares his powerful approach to minimalist fitness, showing how kettlebells can deliver maximum results in less time. We discuss why Strong On is perfect for beginners looking to build strength, burn fat, and feel better—and for seasoned athletes looking to shake up their routines. If you're curious about kettlebells, time-crunched fitness, or functional strength, this episode is for you! TOP TAKEAWAYS FROM THIS EPISODE:Kettlebells Are Super Tools For Fitness: They're like little weights with handles that help you get stronger, faster, and healthier without needing a big gym or lots of time.Being A Minimalist Means Doing Less But Smarter Work: It's not about doing a lot, but about doing the right things the right way to reach your goals faster.Strong Bodies Start With Simple Movements: Exercises like squats and swings teach your body how to move better and stay healthy for everyday life.You Don't Need Hours To Get Stronger: Short, smart workouts with kettlebells can help you build muscle, burn fat, and feel great, even if you're super busy.FREE GIFT FROM THE AUTHOR:Get 101 additional kettlebell workouts absolutely free! These workouts are designed to help you build strength, burn fat, and improve your fitness in fun and effective ways. Download your free copy now at https://101KettlebellWorkouts.com.GET THE BOOK:Click Here to buy Strong On!For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Welcome to another insightful episode of “Building the Premier Accounting Firm,” where we dive deep into the crucial practices that firm owners need to shape a thriving accounting practice. This week, our focus is on the pivotal roles of leadership and workplace culture, essential components for any firm aspiring to excellence. Join your host, Roger Knecht, as he engages in a compelling conversation with our guest, Jessper Maquindang. Jessper is a renowned expert in leadership strategies and organizational development, particularly within the accounting industry. In this episode, Jessper Maquindang shares his wealth of knowledge on fostering a dynamic workplace culture that encourages growth and innovation. Together with Roger, they explore the nuances of leadership skills that are vital for inspiring teams and nurturing an environment of trust and collaboration. Jesper's insights are not just theoretical; they are practical strategies that have been proven effective in real-world settings. Here are some of the main themes of the episode: Key Leadership Skills: Public Speaking & Listening: Inspire and include employees. Private Speaking & Listening: Foster confidential coaching and self-reflection. Confidentiality: Essential in private conversations to maintain trust. Motivation Tactics: Public praise and discreet criticism are recommended. A Model for Mentorship: Jessper emphasizes “LIFE” principles: Listening, Innovation, Futuristic Thinking, and Encouragement. Highlights the importance of active listening, innovative ideas, a clear mission, and positive feedback to create a supportive and engaging team environment. Addressing Remote and Hybrid Work Challenges: Personal check-ins and regular team meetings are suggested to enhance relationships and prevent burnout. A shift from traditional leadership to empathetic and adaptable approaches is encouraged, empowering team members and facilitating conflict resolution. Personal Leadership Experiences: Importance of a clear mission statement and openness to feedback for motivation and success. Quotes John Maxwell on the joy of helping others grow and advocates for serving others as rewarding. Additional Resources: Mention of the STAR program for accountability. Networking opportunities at GrowCon. Support from Universal Accounting for business needs. Tune in to explore how these insights can help you build a premier accounting firm with a thriving workplace culture.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: As a Behavioral Elements Certified Guide, I invite you to take the complimentary Behavioral Elements Assessment. Risk-free. No strings attached. I just want to start empowering you on your leadership journey. https://www.famileadconsulting.com/free-gift   Learn more about the S.T.A.R. Program, building a culture based on accountability: https://www.uacourses.com/courses/s-t-a-r-hr-training   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textAre you ready to finally take control and own your wellness by creating a health plan that truly works for your unique body and lifestyle?On this week's Better Health Bookshelf, I'm featuring the book Own Your Wellness by the incredible Daniella Forrest (D.D.). D.D. is a seasoned personal trainer with over 20 years of experience working with high-achieving clients in Silicon Valley. She's a certified expert in holistic and functional diagnostic nutrition, combining innovative functional health testing with real-world strategies to help people achieve lasting wellness. If you've been overwhelmed by one-size-fits-all health advice, you'll appreciate D.D.'s fresh, practical approach to owning your wellness and transforming how you feel. D.D. shares actionable tips on improving your energy, sleep, and mindset while busting myths about diet, exercise, and supplements. TOP TAKEAWAYS FROM THIS EPISODE:Find Your Why: Knowing why you want to be healthier, like having more energy to play or feeling stronger, helps you stick with your plan.Movement Is Key: You don't have to hit the gym every day; just find fun ways to move, like dancing, walking, or even stretching.Healthy Eating Should Work for You: Not all foods are good for everyone, so it's important to figure out what makes your body feel its best.Rest Helps You Stay Strong: Taking breaks, getting enough sleep, and eating enough food gives your body the energy it needs to burn fat and feel good.FREE GIFT FROM D.D.:Get exclusive workouts, stretch routines, and downloadable wellness charts to create your personalized health plan—all for free! Click here to grab your gift today.GET THE BOOK:Click Here to Buy Own Your Wellness.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Welcome to this episode of “Building the Premier Accounting Firm,” where we delve into the transformative power of specialization and self-sustaining business models in the accounting industry. Today, we are joined by the remarkable Cyndi Thomason, a Certified Profit First Professional and the visionary founder of Bookskeep. Cyndi has carved a niche in the e-commerce world by implementing innovative strategies that enhance profitability and operational efficiency. Together, we'll explore her journey from a diverse clientele to becoming a leader in e-commerce specialization, the benefits of niche focus, and the importance of building a resilient, independent business. Get ready for an inspiring discussion on balancing professional growth with personal life, and discover actionable insights to elevate your business to new heights. Cyndi's Journey to Profitability in E-Commerce: Began by helping a friend, leading to the adoption of Mike Michalowicz's “Profit First” methodology. Transitioned from a diverse client base to specializing in e-commerce, addressing specific challenges like technology and inventory management. Niche Specialization Benefits: Improved systems and targeted marketing strategies. Co-authored “Profit First for E Commerce,” focusing on inventory solutions and client narratives for relatability. Gained speaking opportunities and adapted to online advisory roles, particularly for women-owned brands. Delegation and Business Independence: Emphasized the importance of transferring processes to team members to ensure business sustainability. Implemented a four-week leadership vacation to identify organizational gaps and encourage autonomous decision-making. Personal experiences underscored the necessity of a dependable team during crises, allowing personal time for family. Balancing Business and Personal Life: Discussed challenges women face in balancing home and business duties, advocating for a supportive network. Outlined three stages of business ownership: job holder, enjoying ownership benefits, and becoming an investor or visionary. Transformation and Growth: Cyndi's evolution from a homeschooling mother to a successful e-commerce business owner using a profit-first approach. Collaboration with Michalowicz and niche specialization catalyzed significant business growth. Conclusion: Encourages serious approaches to life and business. Thanks to Cyndi for her insights. Promotes resources and networking opportunities for further business improvement. Call to Action: Explore the “Profit First” method for enhanced business profitability. Consider niche specialization to address specific industry challenges effectively. Build a reliable team to support business operations and personal priorities.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Vist Cyndi's website: https://www.bookskeep.com/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textWhat if being healthy and happy as a middle-aged woman isn't about strict diets or crazy workouts, but about understanding what your body truly needs?On this week's Better Health Bookshelf, I'm featuring the book Reflections of Joy: Learning to Love the Woman You See While Becoming the One You're Meant to Be. Joining me is its author, Kim Moseman, a seasoned nutritionist, personal trainer, and wellness coach who brings decades of experience to her mission of empowering women. Kim shares her practical strategies for tackling hormonal shifts, letting go of unrealistic expectations, and embracing self-care that truly works. Whether it's ditching crash diets, building sustainable fitness habits, or simply learning to appreciate the woman in the mirror, Kim offers powerful advice you can put into action today. This episode is perfect for women looking to improve their health and wellness with real-world tips from a trusted expert.TOP TAKEAWAYS FROM THIS EPISODE:Listen To Your Body: Pay attention to how you feel after eating, exercising, or resting so you can make smarter choices.Focus On Progress, Not Perfection: Aim to be your best self today instead of worrying about being perfect like you were years ago.Healthy Habits Matter: Small daily actions, like walking or writing down what you eat, can make a big difference in how you feel.Enjoy Food, Don't Fear It: Eating healthy can still be fun, and it's okay to treat yourself once in a while.FREE GIFT FROM KIM:Take the first step toward better health with a free 15-minute consultation to explore your wellness options with Kim. Click here to schedule your consultation with Kim. For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Send us a textCan a 4,000-year-old healing practice really hold the key to solving modern health issues like pain, stress, and inflammation—without expensive tools or complex treatments?On this week's Better Health Bookshelf, I'm featuring The Cupping Book by Dr. Tom Ingegno. Dr. Tom is not just an author—he's a seasoned Doctor of Acupuncture and East Asian Medicine with over 20 years of clinical experience. Dr. Tom explains how this 4,000-year-old practice, made famous by athletes like Michael Phelps, can help you relieve pain, reduce inflammation, and even manage stress—all from the comfort of your home. You'll learn why cupping therapy is so effective, how it increases blood flow, and what makes it one of the safest, most affordable options for everyday wellness. Whether you're dealing with muscle tension, chronic pain, or just looking for a natural way to relax, this episode is packed with actionable insights.TOP TAKEAWAYS FROM THIS EPISODE:Cupping Therapy Helps Pain Relief: It works by gently pulling on your skin to bring more blood to the area, which helps sore muscles feel better.Cupping Is a Safe And Affordable Tool: You don't need fancy equipment or big money to try cupping; it's something you can even do at home with a little guidance.Cupping Improves Blood Flow: Fresh blood brings oxygen and nutrients to your body, helping it heal faster and feel stronger.Relaxation Happens Naturally: Cupping tells your body to calm down, making it easier to handle stress and even fall asleep!FREE GIFT FROM DR. TOM:Learn how to add meditation to your daily life with Dr. Tom's free meditation course on Udemy! It's an easy way to improve your mental and physical health. Click here to unlock a simple, powerful habit for better living!For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Welcome to another exciting episode of Building the Premier Accounting Firm with Roger Knecht. In this episode Roger highlights the journey of Michael Haynes from corporate roles to supporting small and medium-sized businesses, focusing on effective go-to-market strategies and customer engagement for accounting firms. The discussion provides actionable insights for business owners in bookkeeping, accounting, and tax services, emphasizing the importance of understanding client needs and fostering strong relationships. Key Highlights: How Michael Started in B2B: Transition from corporate roles to aiding small businesses. Insights gained from volunteering in Peru, emphasizing simplicity and customer care. Understanding Client Needs: Importance of tailoring services to small businesses that lack large corporate resources. Necessity for firms to understand decision-making processes of ideal B2B clients. Go-to-Market Strategies: Comprehensive client acquisition and retention plans. The “buyer AIR driven go-to-market framework” focusing on content creation, micro events, and strategic collaborations. Customer Engagement: Utilizing webinars, Q&A sessions, and collaborations to build trust and authority. Importance of client interviews and workshops for gathering insights. Client Relationship Management: Emphasis on post-transaction management and tailored onboarding. Understanding customer acquisition costs and lifetime value for resource allocation. Effective Listening: Critical for understanding firm dynamics and market conditions. Encouragement for accountants to inquire more about clients' business models. Critique of Marketing Strategies: Importance of prioritizing client needs over tactical marketing. Urging a business plan focused on exceptional service. Inspiration and Networking: Michael shares transformative experiences from South America. Promotion of networking and learning opportunities through GrowCon and Universal Accounting's resources. This episode provides essential strategies for small accounting firms to thrive by adopting customer engagement techniques from larger corporations, ultimately positioning themselves as trusted advisors.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: My B2B Go to Market Playbook for SMB Professional Service Firms. It is a free download that is available at https://listeninnovategrow.com/sme-playbook/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Send us a textWhat if the secret to feeling great and living your best life isn't about eating less or exercising more, but about knowing how your body works and giving it exactly what it needs?On this week's Better Health Bookshelf, I'm featuring the book Body Confident and having a conversation with author, Bronson Dant who is a fitness expert and coach.Bronson shares his unique insights on breaking free from outdated health myths and discovering the secrets to metabolic health, bio individuality, and sustainable transformation. We dive deep into his F2 Method, his belief that "calories are not nutrition," and how inflammation impacts body fat and overall health. Whether you're frustrated with diets, overwhelmed by conflicting advice, or ready to take control of your health, this episode and Bronson's book offers actionable tips for achieving true physical freedom.TOP TAKEAWAYS FROM THIS EPISODE:Calories Don't Matter as Much as the Quality of the Food You Eat: Focus on eating real, whole foods instead of counting numbers. Inflammation Is Like Your Body's SOS Signal: Eating junk food makes your body work too hard, causing stress that can lead to feeling sick. Your Health Plan Should Fit You: What works for someone else might not work for you—your body has its own special needs. Small Changes Can Lead to Big Results: Start with one simple thing, like moving more or eating better, and keep building on it. FREE GIFTS FROM BRONSON: Unlock a treasure trove of fitness and nutrition tools, including cheat sheets, trackers, and a free 60-day program to kickstart your health journey! Click here to get your free gift from Bronson.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

What if the health challenges you my be battling aren't just random misfortunes, but clues to a much bigger story about your body—and all you need to do is ask the right question to uncover it?"On this episode of the Better Health Bookshelf, I am having a conversation with Dr. Maggie Yu, a trailblazer in functional medicine with over 25 years of experience. We dive into her transformative book, 8 Out of the Box Ways to Transform Your Health from Confusion to Confidence: The Playbook for Whole Body Wellness. Dr. Maggie shares her personal journey of overcoming autoimmune disease and early menopause, offering insights into root cause medicine, food mapping, and personalized health solutions. If you've been searching for answers to chronic health issues or wondering, “Why is this happening to me?” this episode is for you.Top Takeaways from This Episode:Ask Curious Questions About Your Health: Dr. Maggie says it's super important to be curious and ask lots of questions to find out what's really causing any health problems, not just treating the symptoms.Find Doctors Who Listen: Dr. Maggie believes that doctors should work together with you to understand why you're not feeling well, instead of just giving you medicine right away.Healthy Habits Make a Big Difference: Dr. Maggie talks about how simple things like eating the right foods, managing stress, and keeping your blood sugar balanced can make you feel much better.Food Can Be Medicine or Trouble: What you eat can help you feel better or make you sick. Dr. Maggie shows how understanding food can change your health.Click here to get your free gift from Dr. Maggie-download a free copy of her transformative book, 8 Out of the Box Ways to Transform Your Health.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Have you ever wondered why it's so hard to stop at just one potato chip or why those late-night cravings seem impossible to conquer? On this episode of the Better Health Bookshelf, I am having a conversation with Dr. Glenn Livingston, a psychologist who transformed his personal struggle with severe overeating into a fascinating exploration of cravings. Glenn is the author of the widely acclaimed book "Defeat Your Cravings," which has helped thousands and offers innovative strategies to manage food cravings. Join us as we discuss the intricate world of how cravings form and practical tips to regain control of our eating habits. Top 3 Takeaways from This Episode:1-Food Companies Tricks: Companies add special chemicals to snacks that make us want to eat more, even when we're not hungry.2-Brain Tricks: Our brains sometimes make us crave unhealthy foods because they think we need them to survive, like a caveman looking for bananas.3-Breathing and Writing Helps: Taking deep breaths and writing down our thoughts can help us make better choices when we really want to eat something not-so-healthy.Get your free gifts from Glenn, including an electronic copy of "Defeat Your Cravings," coaching session recordings, and anti-binge MP3s by clicking here.Get Glenn's book here: https://amzn.to/3YDGQ6BFor more information about Mike Capuzzi, visit MikeCapuzzi.com.

In this enlightening episode of Building the Premier Accounting Firm Roger Knecht interviews Gaynor Meilke, a seasoned business strategist and certified transformational coach. As the owner of Charisma Ink, Meilke shares her journey from corporate marketing to becoming a vital resource for growth in the tax and accounting sectors. Key Themes: Journey to Success: Gaynor Meilke discusses her professional path, highlighting her B2B marketing experience and her mission to support accounting and tax professionals in business growth. Mindset and Operational Challenges: Meilke underscores the internal pressures entrepreneurs face in the accounting industry, which can affect mental health. She emphasizes the importance of addressing these challenges through professional help and open discussions to dismantle the stigma surrounding mental health. Humanity in Business: The conversation advocates for respectful communication and strategic planning to foster a healthy work environment, enhancing both efficiency and profitability. Operational Efficiency: Documenting operational procedures is crucial for efficient delegation and improved client service, contributing to overall business success. Effective Marketing Strategies: The episode explores lead generation through structured sales funnels, highlighting the importance of identifying ideal client profiles and understanding client lifetime value. Thought Leadership and Influence: Meilke discusses ghostwriting and the true essence of influence in accounting, focusing on the genuine desire to help others and outlining eight elements for effective influence. Mentorship and Networking: Accountants are encouraged to view themselves as business advisors and to explore partnerships and networking opportunities, such as GrowCon, to expand their service offerings. Gratitude and Community Benefit: The conversation promotes maintaining a healthy mindset, expressing gratitude, and leveraging expertise for the greater good. Listeners are invited to explore the podcast further for insights on building premier accounting firms and are encouraged to participate in events like GrowCon for networking and educational opportunities.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Free resources and a strategy call for firms - https://charismaink.com/accounting-firms Marketing and Strategy Call   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In today's episode, I'm having a conversation with Peter Conti, author of the bestselling book, Only When I Step on It. Peter shared his incredible journey hiking over 2,000 miles of the Appalachian Trail, despite suffering from severe, chronic pain due to a shattered hip and crushed nerve received from a motorcycle accident. Inspired by the movie "Wild," Peter turned his pain into power, divided the trail into manageable sections, and adapted every step of the way. His memoir is a beacon of hope for anyone dealing with chronic pain, emphasizing that small steps and persistence can lead to monumental achievements. Here are the top three Better Health Maxims to live by in this episode:Embrace and Adapt to Your Limitations: Inspired by Peter Conti's journey on the Appalachian Trail, it's crucial to acknowledge your physical and emotional boundaries. Focus on what you can do rather than what you can't. Break down large, overwhelming goals into smaller, manageable steps, and don't be afraid to modify your approach as needed. Conti's method of section hiking rather than pushing for long, strenuous days exemplifies this maxim in practice.Persist Through Challenges with Flexibility and Ingenuity: Flexibility and problem-solving are key elements of overcoming adversity. For Peter Conti, the shift from traditional long treks to a structured, personal system of hiking highlights how ingenuity can turn seemingly impossible tasks into achievable feats. Whether you're managing chronic pain, like Conti did, or facing any formidable life challenge, persistence paired with creative solutions can lead to success.Find Simple Joys in Focused Activities: Conti found healing through the simplicity of hiking, an activity requiring focus and offering a break from modern life's complexities. This maxim encourages you to seek out activities that provide mental clarity and physical engagement. The act of walking in nature, rhythmic and purposeful, can be both therapeutic and fulfilling. Whether it's paced walking for older adults or any other mindful activity, finding joy in simplicity greatly enhances your overall well-being.Tune in for an inspiring story of resilience and self-healing.Get your free gift, 7 Simple Steps to Help Seniors Stay Healthy, from Peter by clicking here. Get Peter's book here: https://amzn.to/4e7CEBuFor more information about Mike Capuzzi, visit MikeCapuzzi.com.

In this insightful episode of Building the Premier Accounting Firm, host Roger sits down with Rick Watson, who shares his transformative journey from humble beginnings to managing substantial assets. Rick dives into the challenges he faced, particularly the high attrition rates in the insurance industry, and emphasizes the critical factors for entrepreneurial success: hard work, branding, and referrals, as outlined in his book “A Firm Worth Building.” Key Highlights: Entrepreneurial Sacrifices and Success: Roger and Rick discuss the importance of hard work and perseverance in overcoming industry challenges. They explore the pivotal role of branding and referrals in business growth. The Power of Company Culture: Rick explains how culture is a reflection of leadership and its influence on business dynamics. They explore ways which aligning company values improves hiring, client relationships, and employee engagement. The significance of company culture in shaping professional and personal interactions. Leadership and Culture Dynamics: Drawing parallels between business and family dynamics. Strategies for maintaining a cohesive culture in remote work settings. Concepts like “trust compression” and “breaking bread” to foster connections. Building Trust and Rapport: The role of edification—speaking positively about colleagues—in strengthening trust and respect. Enhancing service quality and client satisfaction through positive communication. Networking and Personal Connections: The importance of networking for credible referrals and business credibility. Methods to intentionally shape and uplift company culture through positive interactions. This episode is a must-listen for entrepreneurs seeking to enhance their business's culture and growth, offering practical advice and resources to create a firm worth building. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: https://www.nrnamerica.com/ Get a free book by buying the book on Amazon and sending me an email showing a copy of the review. We will respond by sending you a check for the book.   Also mentioned on the show was the S.T.A.R Program, the process to create a culture based on accountability.  Learn more what you can do to proactively manage those you are working with to achieve clear objectives and take care of your clients.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Want expert advice to transform your health and wellness—and get valuable free resources? If you're seeking innovative strategies for lasting fitness, nutrition, and overall well-being, you're in the right place.Better Health Bookshelf delivers actionable tips, contrarian ideas, and effective strategies from top book authors in the world of fitness, wellness, nutrition, and healthy living. Plus, every guest author offers an exclusive FREE GIFT to help you on your health journey.This podcast is for proactive, health-conscious individuals who are often dissatisfied with conventional approaches that focus solely on treating symptoms rather than addressing the root cause. Listeners value a holistic, whole-body approach to wellness and are seeking fresh, innovative ideas and insights.Tune in to:Discover cutting-edge health hacks from bestselling authorsGain insights into functional medicine and contrarian health perspectivesLearn efficient, effective strategies for lasting wellness at any ageHost Mike Capuzzi, a passionate author, book lover, and fitness enthusiast, created this podcast after a personal health wake-up call that inspired him to share life-changing health knowledge. Every episode offers real-world advice and expert insights to help you achieve your wellness goals.Tune in every "Wellness Wednesday" for 30–45-minute interviews to hear expert interviews that challenge conventional thinking—and walk away with both life-changing insights and a valuable free resource from each guest to help you on your journey.For more information about Mike Capuzzi, visit MikeCapuzzi.com.

Welcome to another insightful episode of Building the Premier Accounting Firm with host Roger Knecht. Today Roger delves into strategies for differentiation and market leadership tailored for bookkeeping, accounting, and tax business owners with marketing expert Daniel Den. Daniel shares transformative insights on how to thrive in the competitive landscape of 2024 and beyond. Key Discussion Points: X Factor Methodology: Daniel explains how his powerful approach has helped over 20,000 clients distinguish themselves in their markets. He recounts his journey from running a party business to becoming a successful internet marketer. Embracing Individuality: The episode emphasizes the importance of unique characteristics in building a standout brand. The “celebrity code” strategy is discussed as a means to develop a distinctive identity and foster community through shared values. Understanding Your Audience: Tailoring marketing messages to specific target audiences or “avatars” is crucial. For accountants, this means identifying niches, such as older real estate investors, to effectively reach and resonate with them. Avoiding Commoditization: Generalists face challenges in saturated markets. Daniel and Roger highlight the need to create a “wow factor” and unique service experiences to prevent being viewed as a commodity. Relationship Dynamics: Niche marketing and personal client interactions can significantly enhance customer experience and loyalty. The episode references the book “Ideas That Influence,” which provides strategies for effective marketing and memorable advertising. Successful Advertising Examples: Learn from successful campaigns like Blendtec's “Will It Blend?” and discover how accountants can transition from service providers to trusted advisors, improving clients' financial literacy. Essential Marketing Pillars: The discussion outlines nine crucial pillars for effective marketing, with a strong emphasis on the necessity of uniqueness to stand out in 2024. As we wrap up this episode of “Building the Premier Accounting Firm,” it's clear that standing out in the competitive market of 2024 requires a blend of innovation, individuality, and strategic networking. Daniel Denn's expertise offers a roadmap for accounting professionals to not only navigate but excel in the ever-evolving landscape. By leveraging the X Factor Knecht Methodology and embracing your unique attributes, you can carve out a niche that speaks directly to your ideal clients, fostering stronger relationships and loyalty. The importance of understanding your audience cannot be overstated, as Daniel and Roger highlight in this episode. Thriving in this competitive landscape isn't just about keeping pace—it's about setting the pace. With the resources and strategies discussed, you're well-equipped to turn your accounting firm into a premier entity that stands out and succeeds in today's dynamic market. Thank you for joining us, and we look forward to continuing this journey with you in future episodes. Call 435-344-2060 for more information.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Go to www.BigIdeasBox.com to grab your free book PLUS free box experience, just pay shipping and handling   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht and guest Scott Ritzheimer explore the journey to achieving predictable success and sustaining growth in accounting firms. The conversation delves into the pivotal role of leadership, employee satisfaction, and stakeholder contentment in driving organizational performance. Key Highlights: Scott's Journey: Scott shares his transition from ministry training to the accounting world, recounting how he revitalized a failing business by shifting from task execution to effective management, leading to significant growth. Leadership Dynamics: Scott emphasizes the importance of maturity and interpersonal skills over age, particularly as a young manager leading older employees. The episode underscores the need for clear delegation and outlines how founders can evolve through business stages without external validation. Transition Challenges: Founders often struggle with the shift from doing to leading, driven by dissatisfaction with current systems. Scott discusses the high failure rates and harsh realities faced by startups, stressing the need for simplifying core activities and moving beyond a job mentality. Growth and Complexity: As businesses grow, founders face overwhelming responsibilities and financial pressures, including hiring challenges. Scott likens business management to parenting, highlighting the rewards of patience and relationship-building with employees. Evolving Leadership Roles: The episode explores the transition from hands-on leadership to a CEO role, comparing it to a quarterback becoming a coach. Emphasis is placed on supporting and trusting teams, with each leadership stage building on the previous one. Overcoming Later Stage Struggles: Founders often resort to past methods, leading to frustration. Scott advocates for awareness of necessary changes, highlighting successful CEO traits like service and humility, and promoting delegation and collaboration.   Join Roger and Scott as they unpack the nuances of leadership and growth, offering practical insights for accounting, bookkeeping, and tax business owners striving to build premier firms.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Learn the 7 stages of building a business and how you can get to the next level.  DOWNLOAD YOUR FREE COPY OF: The Founder's Evolution https://www.scalearchitects.com/founders   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this episode of Building the Premier Accounting Firm, host Roger Knecht is joined by Chantal Cornelius, founder of Apple Tree Marketing, to explore the critical role of emotional connections in client relationships within the accounting industry. Chantal emphasizes that the success of accounting firms hinges on building trust and personal connections with clients, which goes beyond the typical scope of social media content. Key Discussion Points Emotional Decision-Making: 95% of buying decisions are emotionally driven, Chantal says. She introduces strategies to create empathy-driven relationships with clients, stressing that accounting services, unlike products, require deep trust in accuracy and strategic advice. Challenges of Commoditization: The episode discusses the risk of commoditizing accounting services and the importance of differentiating through trust and personal connections. Chantal's Stand Out Strategies for Differentiating Accounting Firms: Connection: Engage clients through networking and sharing valuable resources. Contribution: Involve clients in charitable initiatives to build a sense of community and shared values. Growth: Offer actionable advice that supports clients' business expansion. Significance: Ensure clients feel valued and heard, reinforcing their importance to the firm. Practical Tips and Insights Building Trust: Personal touches like remembering client birthdays and providing coaching services to address personal challenges. Marketing Tactics: While skeptical of social media's effectiveness in fostering deep relationships, Chantal advocates for referrals, networking, and content marketing, emphasizing the need for clear strategies before implementing tactics. Networking Events: Attend events aligned with the ideal client profile and have a clear purpose for all business activities, including podcasting. Additional Content Personal Interests: Chantal shares her passion for skiing and her journey of recovering from back surgery, adding a personal touch to the episode. Sales Basics: Understanding the fundamentals of sales and fostering deeper relationships through face-to-face interactions is highlighted. Thank you for listening to this episode of Building a Premier Accounting Firm. BRAP is a must listen for bookkeeping, accounting, and tax business owners aiming to enhance their client relationships and differentiate their services in a competitive market. Call 435-344-2060 for more information.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Take the Test and get free advice at https://appletreeuk.com/take-the-test/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this insightful episode of “Building the Premier Accounting Firm,” Roger Knecht sits down with productivity coach Mark Struczewski to delve into effective strategies for boosting productivity in bookkeeping, accounting, and tax services. Mark shares his personal journey from being fired in 2005 to becoming a leading productivity expert, emphasizing the influence of his disciplined upbringing on his work ethic. Key Discussion Points: Defining Productivity: Mark's unique definition of productivity centers on having clear objectives. Importance of reliability and commitment in professional settings. Productivity Habits and Routines: Early task completion and the “touch it once” email principle. Importance of consistent routines and organization to reduce decision fatigue. Insights from Steve Jobs and Mark Zuckerberg on habit formation. Incorporating New Habits: Integration of new habits into existing routines, inspired by books like “Atomic Habits” and “Tiny Habits.” How to build health-focused habits including adequate sleep, regular exercise, and minimizing sedentary behavior. Practical tips like limiting sitting time and taking micro breaks in nature. Personal Health and Responsibility: Mark's journey overcoming a herniated disc and prioritizing longevity. Daily running and habit tracking to maintain health and productivity. Workplace Advice: Advocating for short breaks from technology to foster a positive work culture. Recognizing the importance of employees' lives outside work and promoting accountability. Attitude and Productivity: Contrast between Mark's positive outlook and colleagues' negativity. The significant impact of attitude on overall productivity. Technology and AI: Viewing AI as a tool for enhancing productivity rather than a threat. Reflecting on advancements in accounting tools that streamline tasks without displacing jobs. Mindfulness and Gratitude: Emphasis on gratitude, mindfulness, and appreciating simple pleasures. Nine key areas for improving business productivity. Essential Consistent Habits: Importance of sleep and exercise for health, happiness, and productivity. Developing a strong work ethic from a young age and incorporating effective daily habits.     Enhance your productivity and build a premier accounting firm with the expert advice shared in this episode! Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Follow Mark and get insightful suggestion by signing up for his content at www.MisterProductivity.com to join his my email list.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Thank you for joining us for the latest episode of Building the Premier Accounting Firm. In this episode host Roger Knecht dives deep into the essential topic of credibility with esteemed guest Mitchell Levy, a renowned advocate of professionalism and credibility expert. With over twenty years of experience supporting accounting professionals, Roger sets the stage for a compelling discussion that underscores the significance of being trusted, known, and liked in the business world with Mitchell's advice leading the way. Episode Highlights: Mitchell's Journey: A seasoned advocate of professionalism, Mitchell brings a wealth of knowledge on building and maintaining credibility in the business world. Known for his focus on the importance of being trusted, known, and liked. Defining Credibility: Mitchell breaks down the essence of credibility, emphasizing its multifaceted nature. Trust is highlighted as the foundational element of credibility, crucial from the first interaction with a firm or its employees. Credibility as a Journey: Unlike common misconceptions, Mitchell stresses that credibility is not a one-time achievement but an ongoing process. He criticizes the belief that credibility can be instantly gained through isolated efforts such as media mentions or financial investments. Key Takeaways: The importance of continuous effort in building and maintaining trust and credibility. Practical insights into how accounting firms can cultivate a trustworthy and reputable image. Strategies to ensure that credibility is woven into the fabric of the firm's operations and client interactions. Conclusion: Roger and Mitchell wrap up the episode with actionable advice for accounting professionals striving to enhance their credibility. Encouragement to view credibility as a long-term investment that requires dedication and consistency. Tune in to this episode for a deep dive into the pivotal role of credibility in building a premier accounting firm, with expert guidance from Mitchell Levy. Call 435-344-2060 for more information about how you can start or grow your own accounting firm.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Connect with Vamsi: https://www.linkedin.com/in/vamsipolimetla/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht sits down with acclaimed ghostwriter Michael Levin to explore the transformative power of writing in establishing thought leadership and driving business success. Whether you're an entrepreneur, professional, or simply someone with a story to tell, this conversation is packed with valuable insights on how to leverage writing to differentiate yourself and elevate your career. Key Highlights: Introduction to Thought Leadership: Michael explains the power of writing a book to establish oneself as a thought leader in any industry. Differentiating from competitors by showcasing unique insights and expertise. Role of Ghostwriters: Ghostwriters assist individuals who have valuable ideas but lack writing confidence. Michael recounts his transition from law to ghostwriting, underscoring the entrepreneurial potential and skill development in the field. Importance of Storytelling: Making complex topics relatable through storytelling. Addressing readers' concerns to create impactful and engaging content. Benefits for Professionals: Professionals, especially in competitive fields like accounting, can use books to stand out, justify higher fees, and avoid commoditization. Books help in enhancing visibility and client referrals, as illustrated by the example of a co-author's increased client acquisition. Critique of Traditional Publishing: Traditional publishing often favors established figures. Independent publishing offers greater control and profit margins. Platforms like Amazon are recommended for their credibility and ease of distribution. Efficient Material Gathering: Using interviews to collect material. Emphasis on concise and impactful content that meets readers' needs. Strategies like transcribing interviews into chapters streamline the writing process. Overcoming Imposter Syndrome: Recognizing and embracing one's unique message. Encouraging professionals to realize the authority they already possess. Business Skills and Mentorship: The significance of developing business skills. Mentorship and the importance of outlining processes for clients. Levin's journey from lawyer to author highlights the clarity and growth gained through writing. Conclusion: Writing a book is a powerful tool for professionals to establish thought leadership, enhance business success, and differentiate themselves in their field. Through insightful discussion and practical advice, Michael Levin provides a roadmap for leveraging writing to achieve greater visibility and client engagement.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Check out Michael's resources AdvisorGhost.com and BestEarningAuthor.com.    Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this insightful episode of Building the Premier Accounting Firm, leadership development expert Jeremy Clopton of the Emerging Leaders Academy, sits down with host Roger Knecht to recount his transformative journey within the accounting profession, emphasizing the need for a paradigm shift towards entrepreneurship, innovation, and client-centric approaches in accounting firms. Jeremy's Journey: Jeremey discusses how growing up in a family of CPAs led him to an interest in forensic accounting. He recounts starting his career in forensic accounting and data analytics at a national firm. His decision to pivot to teaching, speaking, and eventually joining Upstream Academy is outlined. Shift in Accounting Paradigms: Roger and Jeremy discuss the importance of moving away from traditional metrics like billable hours. They emphasize the value of knowledge, expertise, and client outcomes. Roger discusses ways to measure productivity through deliverables and client satisfaction. Innovative Billing Practices: Roger and Jeremy make a proposal for flat-rate billing based on average client fees. Jeremey emphasizes the need to enhance efficiency and productivity through streamlined processes and technology. Client Relationships: Roger highlights the power of viewing tasks such as tax returns and bookkeeping as opportunities for meaningful client interactions. Jeremy shows how clients prefer growth-facilitating partnerships, and are often willing to pay higher fees for such support. Business Mindset in Accounting: They explain how to adopt a business mindset, focusing on marketing, accounting, and production. Jermey emphasizes the importance of effective marketing and sales strategies for client acquisition. Accountrepreneurs: The hosts encourage accountants to apply business principles within their firms. Roger notes the need for external help for small firms and solo practitioners for long-term success. Cultural Shift in Firms: Prioritizing client and employee satisfaction over long hours. Effective workload management to prevent burnout and maintain client relationships. Measuring productivity by completed work rather than hours worked. Flexibility in deadlines to enhance firm culture and employee well-being. Retaining Quality Employees: Fostering a supportive culture to attract and retain talent. Emphasizing metrics reflecting client deliverables and deadlines. Highlighting culture, people, clients, and growth as key areas for improvement. Conclusion: Jeremy Clopton's insights underscore the necessity for accounting firms to embrace entrepreneurship and innovation, focusing on client satisfaction, efficient processes, and a supportive culture to ensure long-term success and growth in the profession. For more information on how you can start your journey to becoming an Accountrepreneur, call 435-344-2060.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: They can find more information about our programs on our website: http://www.upstreamacademy.com Jeremy invites you to attend Upstream's HeadWaters Leadership Conference July 11-12 in Chicago.  During this two-day event (widely regarded as one of the best accounting industry conferences available) experts from top firms in the US and Canada will help your firm understand and improve your process for making strategic transitions.   Transitions are vital for firm survival, but they also provide opportunities to change, improve and grow.  Let's move beyond simply weathering changes—mitigating damages, forcing compliance and fitting the new into the old mold—to strategically planning for transitions that energize your firm.   Register at https://www.upstreamacademy.com/headwaters/.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this compelling episode of Building the Premier Accounting Firm, host Roger Knecht engages with Jeff Bartsch, a communication strategist who transitioned from the entertainment industry to the world of accounting. Together, they explore the transformative power of storytelling in enhancing client relationships and marketing strategies for accountants. Main Themes: The Power of Storytelling in Accounting: Jeff underscores the vital role of storytelling in connecting with clients and conveying complex financial concepts in an engaging and understandable manner. He draws intriguing parallels between Hollywood's narrative techniques and business communication, advocating for strategic storytelling to make financial data more relatable and actionable. Strategic vs. Tactical Storytelling: Jeff distinguishes between tactical stories (short, situational anecdotes) and strategic storytelling (comprehensive narratives that depict transformation and overcoming obstacles). He emphasizes the importance of positioning clients as heroes in their own business stories, with accountants acting as guiding mentors. Effective Client Communication: Jeff and Roger highlight insightful questioning as a key method for uncovering clients' true desires and challenges, enabling accountants to align their services with clients' goals effectively. Real-world examples illustrate the profound impact of tailored communication, such as a virtual CFO helping a CEO achieve a balance between company value and employee compensation. Contextualizing Financial Data: The episode stresses the necessity of providing context to financial numbers to make them meaningful and relevant to clients. Accountants are encouraged to facilitate informed decision-making by guiding clients through their motivations and goals, ultimately contributing to business growth. Niche Market Focus: Roger recommends specialization for virtual CFOs and accountants to tailor communication and attract the right clients effectively. The challenges and successes of Summit Virtual CFO in focusing on digital agencies and other industries are discussed, highlighting the importance of expertise and strategic messaging. Additional Highlights: Complimentary Coaching: Jeff Bartsch offers a free coaching opportunity for established accountants to refine their storytelling and communication strategies. GrowCon Conference: Mention of GrowCon, an annual event for networking and professional development in the accounting industry, held by Universal Accounting Center. Universal Accounting Center: Encouragement to engage with the resources and training provided by Universal Accounting Center to enhance accounting practices. Conclusion: This episode is a must-listen for accountants looking to strengthen their client relationships and marketing strategies through the art of storytelling. By viewing clients as heroes and themselves as mentors, accountants can make financial information more engaging and actionable, leading to significant business growth and client satisfaction. If you're ready to take your business to new heights with Universal Accounting Center's advanced coaching, or if you'd like to build your own thriving accounting firm, call 435-344-2060. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: One URL for listeners of this podcast: link to my podcast that explains the concepts more. Plus instructions for how to apply for a complimentary coaching session as a gift for listeners of this podcast: https://www.storygreenlight.com/premier/ Also visit https://www.storygreenlight.com/universal for more information and to apply these principles in the business world. Reach out to Jeff and mention this podcast episode: hello@storygreenlight.com   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

In this enlightening episode of “Building the Premier Accounting Firm,” host Roger Knecht engages in a profound discussion with seasoned entrepreneur Ann Carden. With over 43 years of experience in business marketing and sales, Ann shares her journey to becoming an entrepreneur and insights she's learned along the way. She offers invaluable lessons on what contributes to the success and profitability of bookkeeping, accounting, and tax businesses. Main Themes: Work-Life Balance and Support Network: Ann emphasizes the critical role of maintaining a healthy work-life balance and the sacrifices necessary for entrepreneurial success. The importance of having a supportive network to navigate the challenges of business ownership is highlighted. Branding and Market Positioning: The discussion focuses on the significance of strong branding to establish a premium accounting firm. Strategies for targeting high-end markets and differentiating through unique offerings are explored. Aligning one's brand with personal values and lifestyle is underscored, alongside the necessity of being perceived as an authority in marketing. Four-Step Process for Business Improvement: Redesigning the revenue model to enable premium pricing. Revamping marketing strategies for better client acquisition. Restructuring the sales process for enhanced effectiveness. Boosting revenue through automation and creating new income streams. Effective Pricing and Market Targeting: Methods such as packaged pricing and value pricing based on ROI are discussed. The importance of targeting the right market with intentional messaging and a robust online presence is emphasized. Sales and Client Relationships: Strategies for transforming sales conversations into meaningful engagements to foster long-term client relationships are shared. Profitability Enhancement: Tips on leveraging automation, creating passive income streams, expanding teams, and offering additional services to enhance profitability. Becoming an “Accountrepreneur”: The concept of having a business mindset within the accounting profession is introduced. Reflections on overcoming challenges, particularly during the 2008 recession, and the advocacy for entrepreneurship to achieve greater success and generational wealth. Key Takeaway: This episode is a treasure trove of actionable insights and strategies for accountants aiming to elevate their firms to premium status. Ann Carden's expertise and experience offer listeners a roadmap to building a profitable, well-branded, and client-centric accounting practice. Thank you for listening to Building the Premier Accounting Firm with Roger Knecht. If you are ready to take the first step toward becoming an “Accountrepreneur” like Ann, call 435-344-2060.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Supercharge Your Business free masterclass https://anncarden.clickfunnels.com/optin1653310813011 Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.     For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

In this enlightening episode of Building the Premier Accounting Firm, host Roger Knecht sits down with Chris Papin to explore his distinctive methodology in client representation through his triad of businesses—Papin CPA, Papin Law, and Papin Insurance. Chris offers a deep dive into the intersection of legal and accounting services, entrepreneurial guidance, and the seamless integration of comprehensive client solutions within regulatory boundaries. Main Themes: The Journey to Dual Expertise: Chris discusses the challenges he faced in passing the CPA and bar exams. Roger and Chris highlight the strategic integration of legal and accounting services under licensing restrictions. Comprehensive Service Offerings: The hosts outline entrepreneurship support and strategies for working with startups. Roger emphasizes the need to align services to client needs, educate them on business risks, and proper business vehicle usage. Transitioning from Hobby to Business: Chris covers the legal and financial implications of monetizing hobbies. Chris mentions insurance considerations and proactive risk management strategies. Financial Advisory and Education: The hosts dive into the importance of educating clients on taxes and liability preparedness. They offer tips for clear communication in financial matters and handling the emotional aspects of money conversations. Responsible Decision-Making and Growth: How to drive innovative thinking, attention to detail, and systematic approaches during business growth phases. Roger shares the role of advisors in facilitating informed decisions through open dialogue and professional collaboration. Holistic Solutions and Diverse Collaborations: Leveraging expertise from lawyers, insurance agents, and other professionals for better client outcomes. Work-Life Balance and Community Involvement: Balancing professional and personal life, with an emphasis on mental health. The benefits of coaching middle school programs and engaging in community service. Dynamic Models for Business Growth: Assisting individuals in starting and growing their businesses with a focus on understanding client needs, managing finances, and ensuring profitability. Key Takeaways: Embrace a holistic approach to client services by integrating legal, accounting, and insurance expertise. Educate and guide clients through the complexities of entrepreneurship, from initial setup to risk management and growth. Foster a balanced professional and personal life to enhance overall well-being and community engagement. Join us for this insightful discussion with Chris Papin and discover innovative ways to enhance your business practices and client relationships!   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Be part of Chris' quarterly "free webinars" covering various topics that benefit entrepreneurs. https://www.papincpa.com/listener/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Welcome to the Building the Premier Accounting Firm podcast with host Roger Knecht. This week, Roger  sits down with Blagoja Hamamdjiev, CEO of Modeliks, to delve into the critical aspects of business funding and financial planning. The conversation centers around simplifying financial processes, the importance of teaching money management to children, and the challenges and strategies involved in accurate financial forecasting. Key Themes from this Episode: Financial Forecasting: Blagoja highlights common challenges of financial forecasting. He shares strategies for creating accurate financial models based on operational drivers. The hosts discuss how to build revenue projections for diverse business types, including restaurants and online stores. Key Performance Indicators (KPIs) and Benchmarking: Roger highlights the importance of KPIs and benchmarking against industry norms. The hosts explain why utilizing NAICS codes and financial ratios for realistic financial forecasts brings benefits to your firm. Industry-Specific Models: Blagoja shares advantages of ready-made models like those used by Modeliks. Roger shares how these models may save time and effort for accountants and clients. Blagoja emphasizes the importance of facilitating quick customization and strategic planning over a five-year horizon. Attracting Investors: The hosts explore how to link operational KPIs with financial outcomes. STAR Program: Focus on accountability through KPIs tied to forecasts. Value of financial planning services, including fractional CFO services and management reporting. Budgets and Cash Flow: Understanding the importance of budgets and cash flow. Transitioning to advisory services. Additional Services: Enhancing client relationships by comparing actual results to forecasts. Identifying key financial metrics for business success. We thank you for joining us once again for another exciting episode of Building the Premier Accounting Firm. Please subscribe to the show on the podcast platform of your choice, and learn more about how you can start your accounting business at 435-344-2060.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.     For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In this episode of Building the Premier Accounting firm, host Roger Knecht interviews chartered accountant and COO Kevin Appleby to explore his journey from traditional accounting roles to strategic advisory positions. They delve into the changing landscape of the CFO's responsibilities and the future of accounting in the age of automation and AI. Key Discussion Points: The New Path for Many Accounting Professionals: Kevin recounts his transition from traditional accounting roles to industry positions at companies like ICI and PwC. Roger and Kevin discuss his experience and insights gained from podcasting and sharing industry knowledge. The Evolving Role of CFOs: The hosts explore the shift from traditional financial tasks to providing strategic advisory services in today's accounting world. Roger and Kevin highlight key competencies needed to work with clients: cash flow management, fundraising, and business strategy. Mentoring, Consulting, Advising, and Coaching: Kevin shares what he's learned from taking on different roles within the accounting industry. Roger emphasizes the importance of managing client expectations effectively. Future Trends in Accounting: The hosts explore how increased automation has and will impact accounting practices. Roger and Kevin wonder how large a role AI will take in interpreting financial data and providing actionable insights. Advice for Accountants Transitioning to Advisory Roles: Kevin recommends strategies for data analysis and delivering insights that drive business decisions. The importance of detailed cost analysis and product performance evaluation is discussed. Preparing for Emerging Technologies: Understanding and leveraging new technologies to stay ahead. Preparing for future challenges in the accounting profession. Effective Storytelling for Client Communication: Using storytelling techniques to convey complex financial information clearly and compellingly. Conclusion: Kevin Appleby's discussion provides valuable insights for accountants looking to evolve their roles and embrace the future of the profession. By focusing on strategic advisory services and understanding emerging technologies, accountants can better serve their clients and drive business success.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Join GrowCFO as a free member http://www.growcfo.net   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.     For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Thank you for tuning in to another episode of Building the Premier Accounting Firm with Roger Knecht. This episode delves into the crucial role that consistent branding and effective communication play in establishing a top-tier accounting firm through the perspective of industry expert Heather Hurst. Roger and Heather explore how these elements not only build trust and positive client connections but also drive business success through targeted marketing and clear, impactful messaging. Key Points: Consistency in Branding: Importance of maintaining consistent branding elements such as product lines, interactions, and website appearance. Example of QuickBooks' use of consistent color schemes to build trust and positive client connections. Targeted Messaging: Delivering messages tailored to niche markets. Utilizing client feedback to understand and meet their needs effectively. Outcome-Focused Marketing: Emphasizing the benefits and impact of services rather than just the services themselves. Highlighting how the offerings improve client outcomes. Proactive Accounting Services: Educating business owners on the importance of regular financial reports for informed decision-making. Integrating AI to simplify communications and generate reports using natural language processing. Challenges of AI: Addressing potential inaccuracies and biases in AI technology. Ensuring the correct interpretation of tones in written communication. Professional and Personal Communication: Examining the use of swearing in professional contexts and its impact on relationships. An anecdote on implementing a no-swearing rule with felons to demonstrate the power of self-control. Discussing family dynamics, the importance of clear communication, and setting boundaries regarding swearing. Effective Language in Branding and Marketing: Promoting the significance of using effective language to highlight benefits over features. Stressing the importance of personal and firm branding for accounting professionals. Encouraging intentional marketing efforts to strengthen brand presence. Resources and Opportunities: Promoting podcast subscriptions for continued learning. Highlighting GrowCon as an event for professional development. Offering free resources available through Universal Accounting to support bookkeeping and accounting businesses. Thank you to Heather Hurst for underscoring the transformative power of consistent branding and effective communication in the accounting industry, advocating for a strategic, outcome-focused approach to client relations and marketing, in this episode. By focusing on these key elements, accounting professionals can enhance their branding, improve client relationships, and achieve greater success in their practice. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: We'd like to invite you to listen to the Canopy podcast: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ3AGdF9R6FkoJ41z4fk9uZ_ptB1bcBkjt-hzG8ONGmlvdGVYizyfFJ49ujbnxw1SCe8fjtrEFJe And for those who need CPE, check out their CPE library: https://www.getcanopy.com/courses    Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

In this enlightening episode of Building the Premier Accounting Firm, host Roger Knecht interviews Kasey Anton, founder of Spark Business Consulting and author of “Profit First For Restaurants.”  Kasey shares her transformative journey from the restaurant industry to establishing a thriving accounting firm. This episode is a treasure trove of insights for anyone looking to understand the vital role of accessible financial data in achieving business profitability. Main Themes: From Restaurants to Accounting: Kasey details her career transition from owning a restaurant to founding an accounting firm. She emphasizes the importance of collaboration between chefs and business owners for operational success. Accountants as Advisors: Roger advocates for accountants to move beyond traditional roles and take on advisory positions. Roger and Kasey discuss the importance of providing solutions rather than just identifying financial issues. The Evolving Role of Accountants: The discussion highlights the shift towards interpretive and advisory services in the accounting field. Kasey recommends utilizing tools like Loom videos to explain financial statements, enhancing client understanding and trust. Niche Specialization: The hosts stress the benefits of specializing in niches like the restaurant industry to provide targeted financial guidance. Kasey shares how niche focus can improve client relationships and business growth. Profit First Methodology: Kasey explains her enthusiasm for the Profit First methodology and its positive impact on businesses. She discusses her book, which merges Profit First principles with her restaurant industry insights. Financial Management and Growth: Roger stresses the importance of understanding financial data objectively for fostering business growth. Roger and Kasy share strategies for implementing Profit First principles for better financial management and profitability. Listener Engagement: Subscribe: Don't miss out on future episodes filled with strategies for business improvement. Attend GrowCon: Join the annual conference for networking opportunities and industry insights. Thank you for tuning in to another insightful episode of Building the Premier Accounting Firm. To learn more about how you can start your own successful accounting business, call 435-344-2060, or schedule a time to discuss your future with Universal Accounting Center's team of expert coaches online at this link. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a gorgeous "swag" box that will include the book and workbook and all things money-related  www.profitfirst4restaurants.com    Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777