Podcasts about content episode

In order to gain knowledge, you must draw cards. In order to thrive, you must have resources. In order to survive, you must turn to lichdom. Wait that's a bit of a leap. Let's backtrack a bit. Fitz, aka MrFitzyFitz is here this episode to talk all things NOT related to the bans and the last week of events (we're not here for that) and instead talk about dismantling decks, drawing a f**kton of cards, taking matters into your own hands when it comes to themed decks, and agreeing that cats are cute af. Also, How To Become A Lich In 5 Easy Steps! Check out Fitz on Twitter, and the Casual 7's podcast with Prophet. As usual, you can find us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@UncommonCmdrMTG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@GirlDickEnergy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@HBVC_MTG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Twitter, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@hbvc-mtg.bsky.social on Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠And check out MTG Lexicon over on Twitch!) Content: Episode 21: Empress Quinn & Owling Mine | Brew Review Podcast Decks Cole: Vampiric Vengeance, Blade of Avacyn Your Path Leads to Misfortune (V3) Quinn: Sedris Makes Forever Friends :) Devil Squad (Owling Mine) Grief's Infernal Flower [Abzan Landfall Burn] Fitz: Waste Walker Br00tal legend Marit Lage Awaits Tolsimir and the best boi Voja Final Fantasy X

This is the second in a 3-part Brand Revamp Series where I talked about The Key Elements of a Brand Revamp. The reason why I'm deciding to focus on rebranding or revamping your business is because I'm going through rebranding CAMPspace, and I felt like it's important to share the process. >>Watch HERE

On this action packed gameplay advice episode various guests appear alongside FUT Legend AirJapes and your host Ben to discuss: Crossing pointers with Pro DamieFIFA & Commentator Richard Buckley 5 Skills vs 5 Star Weak Foot with MattFUTTrading and Richard Buckley How to shoot against keeper movement with Pro Rannerz and DJ Overcoming shooting yips How to stop giving the ball away against certain opponents Pro Tom Leese's top tip Loads more! Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

The most expensive FIFA Pro, XL Tom, jumps on this week's gameplay episode. He's joined by streamer MattFUTTrading, FUT legend AirJapes and your host Ben to discuss: TOTS midfielder reviews Bellingham Modric Verratti Acuna Objective Dante reviewed Tom's Current Tactics Why being a tactical mastermind is key Is a more tactical esports scene good? Facing the best defenders How to break down TOTS level defences Loads more! Shawrey's 4321 Tactic video: https://www.youtube.com/watch?v=6F2WE3oprIk  Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

Insider insight on EA ending "FIFA", plus the usual gameplay tips! You'll hear from YouTube legends AirJapes and Zweback, eWorld Cup commentator Richard Buckley, Top NA player H00bear, game industry expert Brammers and your host Ben as they discuss: TOTS player reviews Champs Finals with Saudi TOTS TOTS Trent Alexander-Arnold TOTS Neuer  Are goalkeepers bad now? GK speed and reactions Ben uses a funky new system Turning and getting space in the box Explainer on EA not renewing FIFA contract (24mins) Why they didn't renew the contract Who loses out? What does it mean for EA Sports FC 24 Loads more! Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

An all star panel featuring pack building expert MattFUTTrading, eWorld Cup commentator Richard Buckley and FUT legend AirJapes, join your host Ben to dig into a big week of TOTS action: A big Pound For Pound Powerhouse week Mini Flashback Deli Alli review Quick TOTS Alisson review Mini TOTS Trent Alexander-Arnold Review TOTS Bernardo better than TOTY Messi? TOTS Kane SBC EFL TOTS thoughts TOTS Swaps token thoughts Tinfoil hat pack weight conspiracies Optimal upgrade pack approaches Loads more! Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

Ona Oghogho is an Atlanta-based podcast producer, educator, and community builder. As the founder of Blk Pod Collective, Blk Pod Festival and Adode Media, she shares what it can look like to be a great leader, why it doesn't always have to be about you, and the difference between a coach, a mentor, and a therapist. >>Watch HERE

Gameplay expert NealGuides joins the podcast for the first gameplay episode of TOTS! He joins FUT legend AirJapes, Top NA Player H00bear and your host Ben to discuss: Full TOTS Eredivisie in Finals TOTS Zaha and Sangare reviews Future Stars Ferran Torres Review TOTS Caqueret thoughts Tactical Tweaks for TOTS Underrated Stats to look out for H00bear's thoughts having switched to next gen Scoring cutbacks Stop 'tackle backs' and loose ball losses Loads more! Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

On this episode gameplay expert NealGuides returns alongside game critic and consultant Brammers, FUT legend AirJapes and your host Ben to discuss: RTTF Thiago Review Fantasy FUT Merino Review Birthday Atal thoughts 1  vs Coop tips Is Coop worth a go? Why Neal doesn't like Varane Player Switching game changer Utilising target men Stopping Through Balls Overlooked chemistry styles Loads more! Enter the 24k FIFA Point competition, get this week's Content Episode (so 2 podcasts every week!) and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/podspring22!

On this gameplay podcast Gameplay Expert NealGuides joins FUT legend AirJapes, Top NA Player H00bear and your host Ben to discuss: Moments Schweinsteiger Review  Japes midfielder dilemma Tomiyasu Recommendation Big love for POTM Kokcu  3412 vs 352 Baiting opponents Choosing players to fit a system or a system to fit players? Playing at the top level without a top level DM? Loads more! Enter the 24k FIFA Point competition, get this week's Content Episode (so 2 podcasts every week!) and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/podsprind22!

Coach & Former Pro Rannerz joins the gameplay podcast along with eWorld Cup commentator Richard Buckley, game critic and consultant Brammers and your host Ben, to discuss: Player Reviews RTTK Mahrez Headliners Luis Diaz IF Aubameyeng Reconsidering Chem styles Best budget subs Current tactics Some key techniques Offside trap Skills to use Pro scene learnings Loads more! Enter the 24k FIFA Point competition, get this week's Content Episode (so 2 podcasts every week!) and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/podsprind22!

Skilling legend Kazooie94 is reunited with fellow FUT legend AirJapes, as well as game critic and consultant Brammers, and your host Ben to discuss: Japes restarts his FUT journey on Xbox Kazooie's go to tactics Using the radar effectively Best skill moves for opening up defences Most fun skill moves Important thing to note when doing skills Best cheap & expensive skillers Flashback Neymar Reviews NU Joao Felix & Fire Jesus review Loads more Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

An earlier episode this week as the pod takes a look at the Title Update #4 notes and break down the anticipated impact, just before it was about to go live on consoles. Elite player and pack grinding expert MattFUTTrading, joins FUT legend AirJapes, the FUT Weekly community's DJ and your host Ben to discuss what to look out for when you play FIFA22 this week: Impact on goalkeepers Defensive changes Potentially significant depth change Indirect lobbed throughball nerf Depth being misunderstood Team Press changes Refereeing adjustments Driven pass "nerf" Driven passing tip Maguire Coin Stonks Physical play Concerns around Update frequency Competitive Master Switch Much more! Enter the 24,000 FIFA Point competition, get this week's Content Episode (2 podcasts every week!) and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/podxmas22!

Market expert Nate - The FUT Accountant, Top NA Player H00bear and FUT Legend AirJapes join Ben to discuss: Pound For Pound Powerhouses Prime Zola SBC Headliners Koulibally Silver Stars Gold Surprise La Liga POTM recommendation Headliners Theate Moments Ziyech actually good? Our TOTY Prediction Who we'd like to see get an Honourable Mention version TOTY Market Dip Trading plans FUT Series coming? Which leagues?  Loads more Enter the 24k FIFA Point competition, get this week's Content Episode (2 podcasts every week!) and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/podxmas22!

On this episode of the FUT Weekly Podcast we hear from various Gameplay experts: eWorld Cup commentator Richard Buckley, First Owner Elite Division Player MattFUTTrading and FUT YouTube legend AirJapes joins your host Ben to discuss: TOTGS Tiago Djalo Reivew Numbers Up Di Maria Review Base Lahm Review Cristiano Ronaldo vs Cruyff Japes gets in on the 352 hype Richard's 451 Simplifying tactics Improving chance creation Kick Off Goals A very overlooked button Player Lock OP  Ben answers your False 9 questions Much more! Enter the 24k FIFA Point competition, get this week's Content Episode, and last week's Gameplay Episode (2 podcasts every week!) and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/podxmas22!

On this week's episode a familiar panel of Trader and Elite Division Player MattFUTTrading, Top NA Player H00bear and YouTube Legend AirJapes join your host Ben discuss: Squad Foundations Uribe Review RTTK Traore Review RTTK Tapsoba Reivew Mid Raul & RB Kessie Review Applying pressure against someone holding the ball Have the patches actually changed the game? Why is the game "not what it was"? How we create chances Ben's all-time favourite tactic What player would you delete from the game? EU vs NA FIFA Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week!

Tolando77, who reached the Elite Division playing with his feet, joins the podcast along with AirJapes, MattFUTTrading and your host Ben to discuss: How Tolando plays FIFA22 with his feet The gameplay adjustments required His tactics and playstyle Aggressive or Conservative Interceptions? Scoring Longshots Importance of finishing stat Defending Driven Passes  Worth putting CMs on Free Roam or Drift Wide? Some Sulinho and Rulebreakers Machis chat Much more! Get this week's Content Episode, double the podcasts, and keep FUT Weekly going (for just £3 a month) by becoming a Patreon over at bit.ly/morepod. This includes an exclusive supporter podcast this week! Pound For Pound Powerhouses this week Listener suggestions Rulebreakers Corona Review Rulebreakers Verratti thoughts Flashback Mahrez — a better Flashback? First Promo Preview Packs Rulebreakers Gosens First Season Objective — Reece "Rio" Oxford Rulebreakers Suarez and Foden Reviewed TikTok Trading profits Market thoughts Preview Pack Panic Base Icon Pack speculation Much more!

Hey content creator friends, welcome to another episode of Mediavine On Air! Today we're answering the question: Can you make lightning strike twice? In other words, once you've got one successful website, can you use your expertise to make a second? And third? And fourth? Karly Campbell of Buns in My Oven and That Low Carb Life and Kristy Still of Mommy Hates Cooking and Air Fryer Fanatics have replicated their success and doubled their fun, and probably stress, with additional websites. When we originally filmed this episode in winter 2020, we were days away from the pandemic shutdown, making it an especially important time to focus on new revenue streams. But let's be real: It's never a bad idea to consider.Karly and Kristy were amazing -- answering all the questions about choosing second site topics, realistic time investment, cross promoting and more. Helpful Resources Redesigning Your Blog — Why you should redesign instead of rebrand and how to pick an ad-friendly theme. SEO Like A CEO — Each installment of this blog series discusses strategies for improving a website's search engine optimization.What is Content Syndication? — Learn how to syndicate in the most beneficial way. Mediavine's Second Site RequirementsTheory of Content Episode 47 – The One About Duplicate Content and Keyword Cannibalization Transcript JENNY GUY: Welcome, everybody. Hello, hello, hello. It is Thursday, February 27th, and I'm Jenny Guy. I'm the director of marketing for Mediavine. And just to talk about a couple of current events, we have a leap year coming up. I don't know if anybody knows about that one. It's Saturday the 29th of February. I actually have a friend who has a birthday on that day. I'd never met anyone who had a birthday-- right? It's weird. She's very excited because she actually gets to celebrate her birthday this year, so there's that. Do you guys-- does anyone out there have any plans? Post them in there. And then how is the year going for you guys so far? Has Q1 been a hard hit financially after the crazy boom of Q4? We've heard a lot of comments from our audience that they take Q1 as a time to renew and rebuild and refresh, and potentially take on some of the bigger projects that they don't have time to do during those crazy busy holidays. And one thing we kept hearing about over and over again on social media and in the Mediavine Facebook group was that people were asking about second sites. And they were wanting to start them, or has anyone had experience with them, and that's why we're here today. I have brought in two amazing Mediavine publishers who are already rocking the socks off of their second sites. And they're here to share their expertise with you, and they're here to tell us if it's really the truth to double your pleasure, double your fun with a second site. So let us meet our guests. Guys, thanks for being here with us today. Kristy Still. Kristy is a native Oklahoma gal, living in a little slice of country in Oklahoma with her truck driver husband and her two kids. She has turned her intense dislike for all things culinary into a thriving business as a content creator and is now the owner of two sites, Mommy Hates Cooking and Air Fryer Fanatics. Welcome, Kristy. Thanks for being here. KRISTY STILL: Thank you. JENNY GUY: And also, Oklahoma-- we found out bizarrely when we invited Kristy to be on the live that she and I live 15 minutes away from each other in Oklahoma, which I don't know-- but we're, like, book club, coffee, wine. We're so excited. Super excited. Well, thank you for being here with us. And then our other guest is Karly Campbell. She started her career as a content creator with the incredibly successful site Buns in my Oven. And just to be clear, those buns are of the yeast variety, not the human. She is also the owner of the site That Low Carb Life which she runs with her high school sweetheart husband.

Was kannst Du tun, wenn Du keine Zeit oder Ideen für neue Blogartikel und Social  Media-Posts hast? In dieser Episode erfährst Du, warum Kontinuität für Deine Online-Sichtbarkeit wichtig ist, Du aber trotzdem auch mal kürzer treten darfst wie Du für inspirationslose Phasen vorsorgen kannst wie Du doch noch etwas veröffentlichst, auch wenn Du gerade keine Zeit oder Ideen für neue Inhalte hast   Im Podcast erwähnt / ergänzende Informationen Episode #208 Regelmäßigkeit beim Bloggen - Lass den Anspruch nicht zur Bremse werden Besser flexibler Content als gar kein Content Episode #154 Wie Du erfolgreich Marketing machst, indem Du regelmäßig über Deine Arbeit sprichst Mit einer anderen Art von Marketing Menschen erreichen, die sich wirklich für Dich interessieren   Wenn Dir diese Episode gefallen hat, dann Empfiehl unseren Podcast doch mal weiter und hol Dir den Strategieexperten-Newsletter: Alle neuen Episoden  mit Link zum begleitenden Blogartikel Tipps und Inspirationen für Deine Positionierung Zugang zum exklusiven Downloadbereich mit vielen Materialien, Webinaraufzeichnungen und mehr Als Erste/r von neuen Terminen und Angeboten erfahren Ca. 4x im Monat - garantiert schwafelfrei >> hier anmelden >>   Lass uns in Kontakt bleiben Facebook-Gruppe: Effektive Positionierung für mehr Umsatz Facebook: Die Strategieexperten LinkedIn: Dagmar Recklies (Schreib mir am besten eine Nachricht, dass Du über den Podcast kommst. So gehst Du nicht in der Flut der Kontaktanfragen unter)

ដើម្បីធ្វើ Content marketing បានជោគជ័យ អ្នកត្រូវតែមាន Content ច្រើនសម្រាប់ផុស។ អ្នកត្រូវដឹងពីរបៀបស្វែងរកគំនិតដើម្បីបង្កើត Content។ ក្នុង Episode នេះ ខ្ញុំនឹងលើកឡើងពីប្រភពគំនិតទាំង៩ដែលខ្ញុំប្រើជាប្រចាំសម្រាប់អ្នកដែលបង្កើត Content ទាំងអស់។ ប្រភពនីមួយៗ អាចជួយអ្នកឲ្យបង្កើត​ Content ថ្មីបានដោយគ្មានបញ្ហារារាំង។ ជាពិសេស ការបង្កើត Content ថ្មីដើម្បីបន្តអាយុ Content ចាស់ ដែលជាវិធីទីមួយនៃការសរសេរអត្ថបទរបស់ខ្ញុំ។

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តើអ្នកដឹងទេថា នៅលើអ៊ីនធឺណេត មានទិន្នន័យស្រាវជ្រាវច្រើនប៉ុណ្ណា? បើដឹងហើយ ហេតុអ្វីមិនទាញយកប្រយោជន៍ទិន្នន័យដែលគេដាក់ឲ្យប្រើ free ទាំងនោះ? ការធ្វើ Content ត្រូវតែមានការស្រាវជ្រាវ មិនមែនចេះតែធ្វើ ដើម្បីបានផុសនោះទេ។ ក្នុង Episode នេះ ខ្ញុំនឹងលើកពីអត្ថប្រយោជន៍របស់ការស្រាវជ្រាវ នៅក្នុង Content Marketing។ ការស្រាវជ្រាវ ជាជំនួយដ៏ចាំបាច់សម្រាប់អ្នកបង្កើត Content។

ខ្លី ប៉ុន្តែខ្លឹម។ តើអ្នកណាដែលមិនចូលចិត្ត Content របៀបនេះ? ក្នុង​ Episode នេះ ខ្ញុំនឹងលើកពីមូលហេតុដែលអ្នកគួរតែប្រើប្រាស់ឃ្លាខ្លីៗ នៅក្នុង Content ដើម្បីបង្កើនប្រសិទ្ធភាពរបស់វា។ អ្នកក៏យល់ពីឥរិយាបថរបស់អ្នកប្រើប្រាស់សម័យនេះផងដែរ។ បើអ្នកមិនបង្កើត Contentដើម្បីតម្រូវតាមពួកគេទេ ពួកគេក៏មិនរវល់នឹង Content របស់អ្នកដែរ។

ក្រុមហ៊ុនជាច្រើននៅស្រុកខ្មែរ ហ៊ានចំណាយលុយបង្កើតវេបសាយ ប៉ុន្តែមិនហ៊ានចំណាយលុយទៅលើការបង្កើត​ Content។ ក្រុមហ៊ុនប្រភេទនេះ មិនឲ្យតម្លៃ Content ទេ។ នៅក្នុង​ Episode នេះ ខ្ញុំនឹងលើកឡើងពីបញ្ហាដែលក្រុមហ៊ុនប្រ​ភេទនេះជួបប្រទះ នៅពេលអនាគត។ Content ជាស្តេចនៅក្នុង Marketing។

ត្រីមួយត្រក មានស្អុយមួយ អាចស្អុយទាំងអស់។ Content ក៏ដូចគ្នាដែរ។ បើមាន Content ហួសសម័យច្រើនពេក Content ផ្សេងទៀតក៏អាចត្រូវគេគិតដូចគ្នាដែរ។ ក្នុង Episode នេះ ខ្ញុំនឹងលើកពីចំណុច៣យ៉ាងដែលយើងត្រូវមើល មុននឹងសម្រេចថាលុប Content ណាចោល។

ការសរសេរប្លក់ ជារបៀបបង្កើត Content ដែលមានអាយុយូរជាងគេ។ នេះជាហេតុដែលធ្វើឲ្យវាអាចនឹងហួសសម័យបើប្រៀបនឹង​ Content សម័យថ្មី។ នៅក្នុង Episode នេះ ខ្ញុំនឹងចែករំលែកគន្លឹះខ្លីៗដែលជួយឲ្យប្លក់របស់អ្នក នៅតែរក្សាបានភាពទាន់សម័យ និង​ចំណេញពេលក្នុងការផលិត។

ចំណងជើង ជាអ្នកបក់ដៃឲ្យ Content របស់អ្នក។ បើអ្នកមិនចេះសរសេរវាទេ អ្នកដទៃក៏មិនអាចចាប់អារម្មណ៍នឹង Content ខាងក្នុងដែរ។ នៅក្នុង Episode នេះ ខ្ញុំនឹងលើកឡើងពីគន្លឹះទាំង៥ ដែលខ្ញុំរៀនចេះពីការបង្កើតចំណងជើង ដើម្បីឲ្យគេចុចលើ Content របស់យើង។ ខ្ញុំធ្លាប់បង្កើតកំហុសដែលមិនខ្វល់ពីចំណងជើង ហេតុនេះខ្ញុំចង់ឲ្យអ្នកជៀសឲ្យផុតពីកំហុសនេះដែរ។

That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success).  Listen to this episode to hear more about: Why you need to focus on the pleasure and pain of your offer WAY more than the features of your offer. The copy approach we used to get our ideal clients applying How we used Facebook LIVES to tell our customer stories The branding secrets we used to create a recogniseable look and feel for the campaig And much more. Also mentioned in this episode: HerBusiness REACH Retreat in Hawaii HerBusiness Success Mastermind Episode 54 - Pleasure and Pain - Is there enough of it in your content? Episode 73 - How We Got Started With Facebook LIVE Episode 20 Get Awesome Client Stories and Testimonials Episode 53 - 5 Ideas for adding compelling social proof to your Content Episode 57 - How To Use Seeding To Move People Forward With Your Content  Episode 23 - How To Craft An Offer That Sells Episode 81 - Call to Action with Joanna Wiebe

Movietime: 2017 Content Episode 32 by Kinte Fergerson

 Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Content Marketing is something you hear a lot about these days - but what about content for sales? Nobody is denying that content marketing is effective for brand awareness and trust building, but B2B sales conversations require more than just awareness. This episode features Bernie Borges, host of the Social Business Engine podcast recording a solo episode as he prepared to travel to the 8th annual Content Marketing World conference where he is speaking again. In this episode he explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!   What Are The Most Popular Ways Marketing Sets The Stage For Sales? A recent Content Marketing Institute study reveals the most popular types of content that marketing departments are producing. They are… Social media posts - 94% (not really content, but the promotion of the content) Case studies - 73% Pre-produced videos - 72% E-books & white papers - 71% Infographics - 65% Photos/images - 56% These are the things that are getting attention and building brand awareness, but they only matter if they are driving profitability and sales opportunities. Find out how content for sales takes up the baton after marketing has done its job in building brand awareness and top of the funnel leads, on this episode.   Content Marketing VS Content For Sales - Do You Know The Difference? Profitable customer action is the end goal of content marketing. But as we all know, the content marketing approach is a “slow game,” one that builds top-of-mind presence for brands and establishes a basis for trust with buyers over the long haul. To accomplish this, content marketing has to be done via an omni-channel approach (multiple channels of distribution) and is done on a “one to many” basis. Content for sales is also aimed at obtaining profitable customer actions but has a significantly different approach. Content for sales is used to create or sustain sales conversations, which are not carried out through a one to many approach like content marketing. Sales conversations happen on a one to one basis - one in which the content being used is leveraged in a more personal and powerful way by salespeople. With such a marked difference, it’s important to understand the most effective ways to approach content for sales, which you’ll hear as you listen to this episode.   What Is The Role of Content In Helping Sales Pros Improve Quota Achievement? Recent studies show that 94% of buyers consume several pieces of content from the company they wind up buying from. Think that through - if your buyers are doing their research via content you provide them, isn’t it vital that your company HAS valuable and informative content in order to move their buying decision along? What types of content should you be creating for salespeople to use to create conversations? There’s no study that definitively shows what works best, but Bernie shares from his experience with clients, podcast guests, and conversations at conferences that these are some of the best forms that content for sales can take: Internal podcasts Case studies Use case examples Competitive intelligence Research reports Calculators Technical papers Industry-specific papers Inspirational content to attract conversations Third party content Personalized video You can hear Bernie explain each of these and how he sees B2B salespeople use them effectively, on this episode.   The Powerful Edge You Can Give Your Sales Team Via Content For Sales As Bernie wraps up this episode he highlights some important principles for producing effective content for sales… #1 - Content for sales should be vaulted! Your sales team needs to know they have exclusive content their buyers are unable to find anyplace else. That way they can present the content as an expert consultant and in a controlled environment during their sales conversations. #2 - Content for sales should map to the buyer’s journey and be specific to the buyer’s persona. It cannot be a “one size fits all” approach. #3 - Assessment is vital. There are ways to effectively track content for sales by using UTMs to ensure each piece of content is unique to each individual. Use content libraries and distribution platforms internally then measure the contribution the content is making to the sales pipeline by using marketing automation technology. Bernie explains each of these steps in detail on this episode and how a content for sales approach can help salespeople have more conversations with qualified buyers, which is an important step on the journey to achieving quota. Outline of This Episode [2:38] Do you know the difference between content marketing and content for sales? [8:30] Overcoming the “Glass Building” syndrome [11:06] The most popular type of content that comes from B2B marketing [12:23] The type of content we should make useful as “Content For Sales” [16:29] Why content for sales should be vaulted content [18:52] The simple concept of how to gauge the effectiveness of content for sales [20:07] How YOU can be a guest on the Social Business Engine podcast Resources & People Mentioned The Digital Selling Benchmark Assessment Report Viveka Von Rosen - Chief Visibility Officer at Vengreso CSO Insights Buyer Preferences Study The Content Marketing Institute DemandGen Report 2018 Content Preferences Survey McKinsey Study About Marketing and Sales Content Marketing Institute Study About Most Popular Forms of Content Episode 220 with Henry Menke of Balluff Episode 204: How Content For Sales Creates More Sales Pipeline OneMob Previous episode with David Meerman Scott: The New Rules For Marketing The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine

HSWC Sermon - Learning How to be Content - Episode 16 - 2018 Apr 29th, 2018 HighStreet Worship Center is a church in Burlington, New Jersey   In this Episode, Pastor Paul Spuler continues his teaching from the book of Philippians.  For any additional Information, please come visit us at www.hswc.us Date: 4/29/2018

How To Sustainably Generate Creative Content. Develop an Awesome Mindset with Lisa Myers, CEO of Verve Search, Plus Her Favorite Star Wars Quote Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She's won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK's Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve's unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provided.   Share This Episode Click to Tweet Resources Mentioned Click here to download podcast shownotes https://productiveinsights.com/hire http://www.vervesearch.com/ Twitter: @lisadmyers Connect with Lisa on LinkedIn Idioms of the world – Hotel Club campaign Audible Books Mentioned Blink: The Power of Thinking Without Thinking - Malcom Gladwell Related / Mentioned Podcast Episodes: Episode 001:  With Neil Patel Founder of KISSmetrics on branding investments mindset, productivity and lots more Episode 002: James Schramko on Recurring Income Models Episode 006: Chris Garrett (Copyblogger) on Content Marketing For Business Success  Episode 022:  $50 million and counting with Ed O'Keefe Episode 032:  Dan Norris on his book content machine Episode 038: Rand Fishkin — Wizard of Moz — on how to create Epic Seo friendly Content Episode 041: Mobilegeddon is here! Is your site more responsive? — With Eric Enge from Stone Temple consulting Episode 050: James Schramko on Frameworks For Business Profitability Episode 052: Kyle Tully on Specific Mindset Techniques to 10X your prices Episode 053: A serial entrepreneur's journey from zero to an eight figure business valuation -  with Pratima Aravabhoomi Episode 055: Ezra Firestone On Ecommerce and An Entrepreneurial Mindset Key Points (Timestamps) 00:38 — Intro and overview 02:34 — Huge changes in Google’s algorithms and their effects on SEO marketing 04:08 — “If everyone is drawing a cross, you need to draw a circle.”- Lisa Myers 06:31 — How to use creative content to grow your brand 07:39 — The two strategies in creative content campaigns 09:47 — If your content isn’t working, you need to aim to create content that gets backlinks from higher quality sites (not lower quality sites). 12:15 — Lisa describes Verve Search’s award-winning content marketing campaign. 14:21 — A discussion on guest blogging as an SEO strategy and a business strategy 16:10 — The biggest and most authoritative sites in the Norwegian market 16:47 — The job of an SEO and content marketer is to be a labyrinth walker. 21:21 — The importance of research and how to use it to create great content 23:48 — Rand Fishkin and his take on how to create high-value shareable content 24:22 — Trying to push content that people don’t need is a complete waste of time. 26:19 — Creating good creative content will cover many bases (SEO, PR, social media, etc..). 28:44 — Creating content that doesn’t solve a problem is like building a house by holding a hammer. 29:43 — How to sustainably create epic high-quality content 33:43 — Creating good quality content does involve taking some calculated risks. 34:16 — Doing multiple small campaigns to ‘cover your bases’ is a highly risky strategy. 35:19 — The importance of trusting your instincts 36:45 — Lisa Myer’s favorite Star Wars quote: “Do or Do not – there is no try.” - Yoda 36:55 — Most common challenges people face when engaging in creative content 42:39 — Lisa’s ‘rubber band’ theory when it comes to personal growth and recruitment