Wizards of Amazon

In this podcast episode, my guest Chris McCabe, a former Amazonian Chris that helps sellers communicate with Amazon to protect (and save) their businesses, discussed the shady tactics that some Amazon sellers use to gain an unfair advantage in the marketplace.  He addressed the “dark side” of Amazon selling including tactics such as buying fake reviews and manipulating sales ranks. Chris also discussed how Amazon tries to combat these black hat strategies and unethical practices with its own detection processes.   I guarantee this episode will shed light on the unsavory practices that occurs in the Amazon selling world and provide insights on how to avoid falling into the trap of the “dark side”.   In This Episode: [02:00] Introducing Chris McCabe. [03:05] Black hat. [06:50] Using a website. [09:00] Working with an IP attorney. [12:00] Important things sellers should look at. [20:50] Common mistakes [29:00] Opening a case.   Guest Links and References: Website: http://ecommercechris.com Instagram: https://www.instagram.com/amznchris/ Linkedin: https://www.linkedin.com/company/10494513/admin Youtube:  https://www.youtube.com/@ecommerceChris   Book Reference: All the Devils are here by Bethany McLean et. al.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I'm sharing my two effective tactics that I personally use when getting samples from China. As someone who has been sourcing from China for years, I have learned a lot about what works and what doesn't when it comes to getting samples and why it is important to get samples.   I hope this episode will provide you valuable insights and advice for anyone who is sourcing products from China and to make sure you get high-quality samples for your products.   In This Episode: [02:30]Tactics deployable [03:00] Next Online Seller Cruise details. [04:10] Why getting samples is important. [05:20] The golden sample with V-Trust [11:10] Alibaba accounts   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I sat down with Dima Kubrak for the second part of our discussion that centers around the topic of Amazon fails and how to avoid them in order to achieve maximum profitability and success on the platform.   Dima provides valuable technical tips and tricks for navigating the often-challenging landscape of Amazon selling. He discusses common mistakes made by sellers and some topics like goals, ROI and focusing on ads.   Dima's insights are invaluable for anyone looking to achieve organic success on Amazon. If you are looking to avoid costly mistakes and increase your profits on Amazon, be sure to tune in to this enlightening episode.   In This Episode: [01:20] Introducing Dima Kubrak [04:10] Figuring out your goal and intentions [07:25] Organic positions [11:30] Lifetime value [12:55] ROI [18:00] Focusing where to run ads. [24:00] Conversion [26:20] Running test time table   Guest Links and References: Website: https://sellerise.com LinkedIn: https://www.linkedin.com/in/dima-kubrak-72250563 Instagram: https://instagram.com/dima.kubrak.33   Book References: Traffic Secrets by Russel Brunson $100M Offer by Alex Hormozi   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Join me in this insightful episode as I have a very engaging conversation and consultation :) with the amazing Mario Lanzarotti, the founder of the ZenPreneur movement. Mario believes that true entrepreneurial success comes from operating in one's zone of genius with inner peace, balance, and purpose.   We uncover the deep-rooted issues behind Imposter syndrome, anxiety and self-doubt that most of us encounter in our day-to-day lives. Mario shares from his wealth of knowledge and experience the mindset hack to overcome and end these negative emotions and develop a more positive mentality towards achieving personal and business growth.   Join us in this eye-opener episode where we explore the human mind and emotions and what listening to your own body does.   In This Episode: [00:45] Introducing Mario Lanzarotti [02:15] How Mario started in this field. [06:40] Does everyone deal with this? [19:30] Mindset hack to business. [27:40] How do people usually approach?   Guest Links and References:   Website: https://www.mariolanzarotti.com/ Instagram: https://www.instagram.com/mario.lanzarotti/ Linkedin: https://www.linkedin.com/in/lanzarottimario/ Youtube: https://youtube.com/@mariolanzarotti Email: mario@powerin.me Book Reference: The Power of Now by Eckhart Tolle   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Join me in this episode where I have as guest, Marcel Marculescu, a fellow Romanian entrepreneur and CEO of intelliRANK®, possessing over two decades of experience in the IT-field. With expertise in digital marketing, eCommerce, and Amazon selling, Marcel has helped thousands of Amazon sellers achieve successful product launches, improved rankings, and increased brand awareness. Marcel's dedication to discovering and sharing knowledge, coupled with his innovative solutions and strategic insights, have made him a highly respected and sought-after professional in the eCommerce marketing industry.   Marcel discussed Amazon brand building, diving deeply in achieving mastery with executable strategies he enthusiastically shared. Additionally, micro influencer marketing is highlighted as an effective way to gain exposure for your Amazon brand. Lastly, he emphasized the importance of growing organically and establishing long term relationships for long term success. Tune in and get lots more actionable tips and tricks from Marcel.   In This Episode: [01:10] Introducing Marcel Marculescu [02:10] How it all started for Marcel doing social media influencer marketing. [07:30] Brand building. [15:00] Overdelivering. [25:45] Long term process. [28:00] Common mistakes with micro influencers. [29:25] Authenticity. [31:50] Amazon Inspire. [33:50] Budget for marketing. [36:35] Growing organically. [41:20] Amazon honeymoon phase.   Guest Links and References: LinkedIn: https://ro.linkedin.com/in/marcelmarculescu Website: https://www.intellirank.info/ Email: marcel@intellirank.info   Book References:The Way of a Peaceful Warrior by Dan Millman Atomic Habits by James Clear Ride the Amazon Wave by Tomer Rabinovich   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Many sellers struggle in warehouse management. Here with us is Andrew Clark of Logistics Cloud Co, a new automated software drive warehouse management system. As the selling world becomes more global, shipping and logistics are becoming more complex and hard to manage. With that, companies and brand owners need an advanced tool to keep up with the demand.    In this episode, Andrew points out the significant benefits Logistics Cloud software can bring to sellers. Not only for Amazon but for multi-platform systems. Optimal inventory management, automated process, and systematized warehouse management are some of the points Andrew discussed in this episode. Tune in and get the dibs of this new software.   In This Episode: [02:45] Introducing Andrew Clark [03:10] Starting the business [06:10] What is Logistics Cloud Co? [09:35] Multiple platforms system. [15:00] Imagery system. [17:40] The software cost. [27:00] Making the system work. Learning curve. [30:30] Learning time frame.   Guest Links and References: Website: https://logisticscloudco.com/ LinkedIn: https://au.linkedin.com/in/thelogisticsoptimiser Twitter: https://twitter.com/logisticsandrew   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we dive deep into selling your Amazon business with expert Yael Cabilly, Yael is a co-founder of Fortunet, a leading investment banking firm focusing on the sale of premium e-commerce businesses.Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement.   Yael takes us on a journey from the beginning all the way through the profitable exit. She shares valuable insights and expertise on the timeline of scaling up, margins and maximizing them, step by step procedure of selling your business, suspensions and what causes them and the best tips that will help Amazon sellers navigate the complexities of exiting.   So be sure to tune in and learn from Yael's ultimate guide to selling on Amazon.   In This Episode: [00:55] Welcoming Yael Cabilly on the show. [04:00] Setting your goal. [07:35] Important things to learn. [13:35] Margins [20:00] Suspensions. [25:00] Common mistakes sellers/buyers make. [31:00] Best practices to implement before selling your business.   Guest Links and References: LinkedIn: https://il.linkedin.com/in/yaelcabilly Email: yael@fortunet.net Website: https://fortunet.net/   Book References: Kite Runner by Khaled Hosseini   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this podcast, I will guide you through the Join Brands platform and how you can leverage it to enhance your influencer game with your Amazon brands. I will take you on a journey through the different features and tools of this platform, and help you understand how they can be used to create effective influencer campaigns.    Learn about the importance of collaboration with influencers and user-generated content creators and how you can create authentic partnerships that drive sales and engagement. I will share best practices and tips that will help you start with Join Brands, leverate the tool along with other ads.   I assure you by the end of this podcast, you will have the confidence to create successful influencer campaigns with Join Brands and take your Amazon brands to the next level.   In This Episode: [01:45] Join Brands, a platform you should be using right now. [05:40] Who are the people behind Join Brands? [07:00] Many things it could do. [09:00] How does Join Brands work? [13:00] How much does it cost? [22:00] Ads + Join Brands   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Offer: www.wizardsofecom.com/296

This podcast episode we have Megan and Shane of GS1 US to share their expertise on the importance of understanding barcodes and how to use them correctly in Amazon systems.   Barcodes play a crucial role in the e-commerce world, particularly in Amazon. Proper use can help streamline inventory management, increase efficiency and avoid errors. However, many sellers do not fully understand the ins and outs of barcode usage. Megan & Shane will help us understand more and shad light on commonly overlooked aspects and best practices for successful implementation on Amazon.   Tune as we aim to provide you with valuable information.   In This Episode: [00:55] Welcoming Megan & Shane of GS1 [01:55] What is Gs1 and how did it start? [08:25] How to convince sellers that this is the way to go. [13:25] Common mistakes. [17:50] Other tools   Guest Links and References: LinkedIn: https://www.linkedin.com/company/gs1-us Podcast: https://next-level-supply-chain-with-gs1us.podcastpage.io/ Youtube: https://www.youtube.com/@GS1USvideos   Book References: The Word of Art by Steven Pressfield Outlive by Peter Attia et al. The Challenger Sale by Matthew Dixon et al Robert Sapolsky's books about stress   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

To discuss this episode, I couldn't think of another person to guest, none other than Rob Stanley. Rob is a former founder of two successful 7-Figure online eCommerce brands with 20+ years of experience in eCommerce and marketing. Rob is also a successful Podcast host, a YouTube certified expert with a previous channel that had over 48 million views. With his experience and expertise since he's been doing podcasts since 2018, Rob shares how podcasting can be used as a great tool for an ecommerce brand to build a loyal follower and create brand awareness.   Discussing the benefit of podcasting, comes the pros and cons of it too. Investing time and resources and of course knowledge are one of the requirements but outcome is rewarding when you are into it. Here we've also tackled the tech part of podcasting such as the tools and programmes that work best for beginners. So do chime in and who knows, this could be your sign to start a podcast of your own.   In This Episode: [00:45] Welcoming Rob Stanley on the show. [02:00] 2018 the start of podcasting. [04:00] The first podcast experience. [10:30] Major difference between podcasting 2018 and present. [18:55] Benefits of a brand owner starting a podcast. [24:55] The tech part of podcasting for beginners. [32:20] Keeping on schedule remotely. [33:50] Why streamyard? [39:00] Choosing topics.   Guest Links and References: Website: https://www.getida.com/woe Instagram: https://www.instagram.com/robstanley.usa Linkedin : https://www.linkedin.com/in/robby-stanley/ Youtube channel: https://www.youtube.com/c/sellernomics Guest 1 website offer: http://www.getida.com/woe Podcast: https://podcasts.apple.com/us/podcast/pockets-of-knowledge/id1647662137 Book References: Good to Great by Jim Collins   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Dima Kubrak is an 8-figure Amazon seller and founder of Sellerise and ASAP Warehouse. He has been running his own businesses since he was 19 years old, and he knows what it takes to be successful on Amazon. As an ecommerce consultant and founder of Sellerise, Dima has helped countless sellers achieve success on Amazon and in this episode, he shares several valuable tips and tricks to help others avoid the mistakes that can lead to failure.   While there are several factors that can contribute to Amazon seller failure, Dima highlighted the most important things to do and focus on to gain value as a beginner. So listen to this insightful part 1 episode with Dima.   In This Episode: [00:52] Dima Kubrak on the show. [05:30] The process. [08:15] Delegation. [15:40] Time doctor. [18:20] Mentoring. [20:00] Being part of a community. [30:00] Gaining value as a beginner. [35:00] Inventory.   Guest Links and References: Website: https://sellerise.com LinkedIn: https://www.linkedin.com/in/dima-kubrak-72250563 Instagram: https://instagram.com/dima.kubrak.33   Book References: Atomic Habits by James Clear Straight-Line Leadership by Dusan Djukich Who by Jeoff Smart et. al. Meeting Sucks by Cameron Herold Traction by Gino Wickman   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

One of the most significant challenges that an individual faces in today's fast-paced and demanding world is time management. With so many tasks, responsibilities, activities taking up our day, it may often appear as though there aren't enough hours in a day to accomplish everything we set out to do.   With this problem in mind, I wanna share how to get more everyday than 24 hours. I'm sharing my 6 effective time-saving hacks that I do to leverage my time in day.   In This Episode: [05:35] 6 hacks I do to leverage my time. [08:00] Instacart, online grocery shopping. [12:20] Taskrabbit [15:00] Zappier [17:45] Hubspot [22:55] Loom [24:50] Fiver   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Today we have Gabriel Cáceros, a results-driven and innovative advertising specialist with over ten years of experience in the industry. Gabriel has a strong background in digital advertising, with expertise in SEO, PPC, and social media advertising.    In this episode, Gabriel shares his insights and experience on how to crack the code of PPC strategies so that Amazon sellers can effectively launch their new products and drive sales. You will get valuable tips and techniques on how to create effective ad campaigns, how to choose the right keywords, and how to optimize their ad spending to get the best results.   Gabriel also shares his secrets on how to increase the visibility of the new product listing, how to attract the right audience, and how to improve conversion rates using PPC advertising as well as the common mistakes and pitfalls that new Amazon sellers often make when it comes to PPC advertising, and provides actionable strategies to avoid them.   Tune in for some nuggets!   In This Episode: [00:55] Welcoming Gabriel on the show. [01:55] Step by step with 4 ad types for a product launch. [18:10] Expectations when learning by yourself. [22:25] Common mistakes.  [29:00] Other ad types   Guest Links and References: Website: https://betterams.com/ Instagram: https://www.instagram.com/gabcaceros/ Linkedin : https://www.linkedin.com/in/gabriel-c%C3%A1ceros-528077bb/   Book References: Netflix and the Culture of Reinvention by Reed Hastings et al. 12 months to a Million by Ryan Daniel Moran   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards! This is no ordinary podcast episode and I'm riding solo sharing my recent experience at a mastermind where I was inspired by motivational speaker Nick Santonostasso and has been the inspiration of this episode.   The importance of learning from individuals who have achieved the level of success that one aspires to is what I wanted to share with you and this brought me back to my first informal mastermind advice that ignited my passion for business.   I'd also like to encourage everyone to seek out opportunities to attend masterminds and leverage the knowledge of successful individuals to further your goals.   In This Episode: [05:00] About Nick Santonastasoo [17:00] Learning from mastermind [21:00] Best advice   Inspiration Reference: https://www.youtube.com/@NickSantonastasso   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this engaging and informative episode, we have Brandon Young, CEO of Data Dive & Seller Systems | Amazon SEO Expert | 8 Figure Seller. Voted best Amazon Private Label Consultant two years in a row by the Seller Poll, Brandon Young is considered by many to be one of the leaders in current Amazon Private Label strategies to discuss the basics and everything you need to know in selecting the right products for Amazon.   Throughout the podcast, Brandon touches on what makes successful/failed products, 4 categories, and the phases of product validation which are golden nuggets for the listeners.  So listen in and get practical tips and insights from our guest.   In This Episode: [00:40] Welcoming Brandon Young [01:35] Choosing the right product [03:30] Mindset [12:00] What is a failure product? [12:40] 4 Categories: Traffic distribution, Profitability, Potential, Competitiveness [17:50] Phase 2 [21:50] Phase 3 [24:00] Content, understanding your buyer [25:07] Writing your listings [29:30] Common mistakes.   Guest Links and References: Website: https://www.sellersystems.com/ Free Masterclasses: https://www.sellersystems.com/masterclasses LinkedIn: https://www.linkedin.com/in/byoungsfl/   Book References: Measure What Matters by John Doerr OKR Objective and Key Results The 20 Minute Manager by Harvard Business Review   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Today I'm riding solo, sharing my Top 5 podcasts that's moving the needle in my Amazon business. On the list are no fluff, great content and very actionable shows that cover not only entrepreneurship, productivity and upscaling but relationships, health and family as well.   Overall, these podcasts are packed with valuable insight and for anyone not only looking to grow their Amazon business but success in life in general.   In This Episode: [03:45] My category and deciding factor for the list. [06:09] E-com Crew [10:00] How my wife quit her job [12:15] Business Made Simple [15:00] Trends [17:10] Shopify Masters   Book Reference: Talk Like Ted by Carmine Gallo   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.   So, here is Part 5 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books.   This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries.   In This Episode: [00:40] Keith O Brien [01:30] Jens Gould [03:49] Mansour Narouzi [05:45] Ben Kong [06:20] Elizabeth Green [06:44] Chad Rubin [07:55] Tyler Gregg [09:25] Chris McCabe [12:00] Christina Passmore   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we have Jesus Diaz Mazo, a fellow Wizard originally from Mexico, Started selling on Amazon FBA in 2014 after taking the course ASM3, launched over 200 private label products, been selling in FBA Mexico since day 1, opened and closed accounts in Europe, immigrated to the USA in 2017 to keep developing the business, now running two 7 figure brands on Amazon US and MX. Looking forward to exiting one of the brands in a couple of years.   Jesus shares his experience of being in Amazon for 9 years and how a rookie mistake turned into selling success. Diaz started selling on Amazon in 2014 and initially struggled to make a profit but found inspiration, gone through ups and downs at the beginning and yet surpasses them all. Jesus emphasizes the importance of continually learning and adapting to the ever-changing marketplace. He also shares tips on building your brands, getting master classes and mentors and just going for it. Tune in in this inspiring episode!   In This Episode: [00:39] Jesus Diaz on the show. [02:20] Inspiration and early challenges. [05:50] BIggest newbie mistakes [10:50] Big changes over the last 9 years in Amazon. [14:00] Tried and tested strategies in launching and brand building. [15:40] Cost of ads. [18:30] Product selection. [28:35] Greatest success. [31:20] 3 aspects   Guest Links and References: Website: http://www.sellersmastery.com Youtube: https://www.youtube.com/@sellersmastery LinkedIn: https://www.linkedin.com/in/jesusdiazmaso/ Instagram: @sellersmastery   Book References: The Way of Mastery by Shanti Christo Foundation   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Hello Wizards! In this podcast episode, Carlos and I shared our 2023 Q1 round-up as promised for everyone to stay updated of what we are up to and hopefully provide valuable insights into our experiences as entrepreneurs and personal lives with our progresses, challenges and goals.   Carlos and I talked about how our brands are doing as well keeping up with our family and health. So keep in tune with us as we give you the latest.   In This Episode: [01:20] Carlos' Q1 update. [05:05] Noemi's Q1 update. [11:20] Q1 challenges for Carlos. [15:35] Q1 challenges for Noemi. [22:07] Goals for Q2.   Book References: Talk Like Ted by Carmine Gallo Never Split the Difference by Chris Voss   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Hello Wizards, Today is a solo episode as I share my biggest takeaways from the recent conference I attended and had been attending for years, The Prosper Show. This years' Prosper Show is the best one I have attended.  So, I'm breaking down the greatest takeaways from 7 areas from the show for you to consider attending in the next coming years as I highly recommend the show. The Prosper Show  is not just networking with other sellers and an opportunity to grow your business. The always sold out event lets you know the importance of being informed and adaptive to the constant change.    In This Episode:  [03:15] The P word. [05:55] Aggregators [07:50] Software Aggregators [10:50] Workshops [15:05] Sales [15:50] Brainstorming [19:40] Less talk about shows.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Our guest for Today is an E-commence entrepreneur with a background in Project Management developing information systems. Over ten years of experience selling online, started with a $100 investment selling jewelry and now owns three brands grossing 7 figures, a fellow wizard, Carmen Ares. In This episode, Carmen shared her journey from small beginning to big success with importance on making decisions and starting your own business. She also emphasized on being patient, resilient and hard working and expanding your product at the right time. Carmen's journeys as an Amazon seller is a testament to the potential success through diligence and adaptability in the ever-changing e-com world. So listen in and be inspired.   In This Episode: [00:43] Welcoming Carmen Ares on the show. [04:30] Launching 10 yrs ago vs. now. [12:18] Thinking process from a scratch  [18:00] Product line. [20:35] Hot products [22:48] Where do I start? [29:55] Analytical [32:00] Making decisions.   Guest Links and References: Instagram: https://www.instagram.com/carmina.ares/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

As the number of sellers on Amazon continues to grow, it is becoming increasingly important to differentiate your Private Label products from the competition. That said, I'm sharing Today in a solo episode my top 5 important reasons why you should differentiate your Private Label products to boost your Amazon sales.    Differentiating your PL products is creating something that is worth more to customers. This is also a way for your customers to trust your brand. Tune in as I share these with you.   In This Episode: [03:35] What it actually means to differentiate your PL products. [08:40] Profitability [13:55] Defensibility  [18:00] Product life cycle [19:40] Pattern Interrupt [23:51] Competition   Book Reference: Blue Ocean Strategy by Chan Kim et.al   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, we have Christina Passmore, founder of Christina Ink, e-commerce copywriter and content marketing strategist  to share her expertise on mastering social media marketing to boost private label sales on Amazon.   This is 35 immersive minutes of valuable insights where Christina ultimately suggests that social media can be an effective tool to enhance brand awareness, customer engagement, and ultimately, sales. Passmore advises sellers to identify their target audience and develop a content strategy that aligns with their customers' interests and preferences.   She emphasizes the importance of creating quality content that resonates with the audience and reflects the company's brand and values. Christina recommends leveraging social media platforms like Facebook, Instagram, and TikTok to showcase products, promote sales and discounts, and connect with customers.    These and a whole lot more strategies to master social media marketing for your brands.    In This Episode: [00:33] Welcoming Christina Passmore [01:30] Before and after Amazon selling is like for Christina. Background in social media marketing and copyrighting. [02:50] Should social media marketing be considered to upscale a business? [05:44] Social media strategy for each niche. [08:18] How social media marketing should be involved even before launching a product. [11:10] Which social media channel is preferred in 2023? [15:00] Content strategy. [16:35] Value [17:00] Content Pillars. [20:35] SEO on social media. [25:45] Misinformations on social media marketing. [31:00] Not Seeking ROI. [33:00] Growing an audience.   Guest Links and References: Email: hello@christinaink.com Website: https://christinaink.com/ LinkedIn: https://www.linkedin.com/in/christinaink/ Instagram: @christinainkcontentmarketing YouTube Channel : https://www.youtube.com/channel/UCKYu4_grbxo0NKIbGCdZvfg   Book References:  Never Split The Difference by Chris Voss   My Adoption Story by Rose Guajardo   Unfiltered by Rachel Pedersen   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Is there really no such thing as easy money? Let's find out from our guest, Andrew Pardine who discovered and is sharing with us Today a profitable way to review products on Amazon.  In this episode, Andrew shares a quick and successful strategy for making money through the Amazon Influencer Program where he now manages to earn an average of $3000 per month. Andrew provides tips and tricks, picking the products to review and his personal strategy that made him from a few cents to $100/day. Tune in and learn with me this what could be a side hustle or a full time income.    In This Episode: [00:45] Welcoming Andrew Pardine on the show. [02:50] Amazon journey, 10 years ago. [06:37] sleekdeals.net [09:20] Simple profit system [15:36] Upfront work, how to get approved? [20:40] Types of videos, types of products. [22:50] Time required. [23:55] How much can you earn from making videos? [26:10] How to get products to review? [29:30] Suggested length of video. [33:50] Tips and recommendations.   Guest Links and References: Facebook: https://www.facebook.com/andrew.pardine Email: workwithandrewpardine@gmail.com Course Link: https://pardine123.krtra.com/t/3rBO45bMPTa4?el=andrewpardine   Book Reference: The Bible: https://www.amazon.com/bible/s?k=bible   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards! Today is a special episode of a unique collection of top-notched recommendations and strategies from our previous guests regarding a particular topic, Project Management. We have compiled bite-sized tips and tricks that will help you and your team run the business efficiently.   In This Episode: [00:49] Challenges and obstacles. [02:00] Entrepreneurship and discipline. [04:00] The system and its purpose. [05:52] System Vs. Goals [07:20] Goal setting and planning [10:30] 4 categories of management. [12:50] Tips on Project management.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

From being a financial advisor to a successful Amazon PL brand owner with 6 brands in 3.5 years, a good friend of mine, Tom Mays. Throughout the episode, we explored Tom's thoughts and advice on starting a Private Label, hybrid PL being the biggest opportunity in PL space, top trade shows and conferences, and sourcing.  Tune in to get the inside scoop on what it takes to build a successful Amazon PL.   In This Episode: [00:30] Tom Mays, financial adviser [00:55] How a financial adviser became a serial entrepreneur? [06:12] The Team [08:10] 6 brands in 3.5 years, how did this happen? [08:35] Advice to newbies in PL. [11:07] Inspirations on new PL, where to get? [18:00] Midjourney [19:15] Amazon conferences and trade shows. [20:35] Top 3 trade shows. [21:45] China, thoughts. [25:00] Biggest opportunity in PL. [31:10] Step by step starting a PL.   Guest Links and References: Email: tmays4444@yahoo.com   Book Reference: The 5AM Club by Robin Sharma   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, we have Chris McCabe to share his expertise. In fact Chris launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. Christ shares his vast knowledge and experience on how to deal and navigate and know more about the platform Amazon. He also shares the kind of sellers Amazon wants, his mistake predictions this 2023 and tips to confidently succeed and avoid mistakes.    In This Episode: [00:50] Welcoming Chris McCabe,Former Amazonian that helps sellers communicate with Amazon to protect (and save) their business. [01:45] How easy/hard it is to start Amazon now. [07:22] Seller Performance, most Amazon mistakes. [09:00] Appeal, troubleshooting Amazon problems. [10:50] What kind of sellers does Amazon want? [13:20] Intellectual property. [15:40] Invoices, documentations. [24:15] 2023 mistakes predictions, What to be aware of. [31:40] Advice.   Guest Links and References: Email: chris@ecommercechris.com; support@ecommercechris.com Podcast: https://www.sellerperformancesolutions.com/ Conference: https://www.sellervelocityconference.com/ LinkdIn: https://www.linkedin.com/in/chris-mccabe-2646555/   Book References: Working Backwards by Colin Bryar et al. The Octopus by Frank Norris Lying for Money by Dan Davis   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Tune in to learn from Nick Shackelford, a marketing genius on his journey to success. From being a goalkeeping coach to his first marketing project with PepsiCo. and big global brands. We've also discussed his take on Chat GPT and the future of writers, his recommended best paid ads platform for 2023 and it's not TikTok! And lastly, he shared the best ecommerce conferences to stay ahead of the curve in marketing.   In This Episode: [00:46] Welcoming Nick Shackelford,a partner in konstantkreative.com, structured.agency, geekoutevents.io, and wearelucyd.com, and also an angel and advisor to motionapp.com, northbeam.io, triplewhale.com, marketerhire.com, and a few other marketing-related businesses. [07:00] Before marketing. [09:00] Started at PepsiCo contract [20:50] First experience in paid ads. [34:10] Most passionate about jobs. [36:55] On-person conferences. [38:20] Chat GPT, future of writers. [43:00] best paid ads platform for 2023. [46:45] Geek Out rebranded. [49:35] Top 3 e-commerce marketing space.   Guest Links and References: LinkedIN: https://www.linkedin.com/in/nickshackelford/ Twitter: https://twitter.com/iamshackelford Instagram: https://www.instagram.com/iamnickshackelford/   Book Reference: Talk Like Ted by Carmine Gallo   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Are you a good fit for Google ads? In this episode, Tyler Gregg  discusses proven strategies for leveraging the power of Google Ads to drive more sales on Amazon. We cover topics such as generating awareness, keyword search, driving traffic and tracking its performance. He also provided practical tips to help you get the most out of your ads. So tune in and discover how to get the most out of your Google Ads campaigns on Amazon.   In This Episode: [00:36] Welcoming Tyler Gregg on the show. [01:55] Is Google right for your product? [04:55] If there isn't a search volume for your product, what should you do? [06:30] Generating awareness. [07:00] Keyword search. [11:30] Google ads and Amazon, the difference. [15:19] Driving traffic. [19:00] Storefront. [22:10] Tracking performance. [27:35] CPC [29:00] Common mistakes.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/tylerscottgregg/ Website: https://www.ampd.io/ Email: tyler@ampd.io   Book References: Effective Executive by Peter Drucker Essentialism by Greg Mckeown Harry Potter by J.K. Rowling   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

I always admire and love having a successful brand in the show to inspire and get inspired. The sky's the limit when you put your heart into something. The success story of Colsen Fire Pits selling and scaling on both Amazon and Shopify platform. From the beginning of the brand to staying up to date, Armando Colimodo, the owner of Colsen Fire Pits shares his secrets to success. Tune in and be inspired!   In This Episode: [00:50] Welcoming Armando Colimodio on the show. [01:24] Colsen Fire Pit background. [04:50] Amazon or Shopify? [06:54] The biggest challenges. [08:05] Buy with Prime. [09:50] Biggest lever on Amazon and Shopify. [12:00] Competition. [14:05] Where should you start, Amazon or Shopify? [15:00] Starting budget. [16:30] Retail [18:45] Staying up to date.   Guest Links and References: Website: https://colsenfirepits.com/ LinkedIn: https://www.linkedin.com/in/armandocolimodio/   Book References: The Quest for Global Dominance by Anil K. Gupta et al   The Toyota Way by Jeffrey Liker   Sell Like Crazy by Subri Suby   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Dynamic pricing in PL brands and the advantages of knowing it, discussed by Chad Rubin, founder of Profasee, a platform that enables Amazon brands to predict the perfect price for every product at each precise moment.   With dynamic pricing, PL brands can adjust their prices in real-time, respond to changes in consumer demand and differentiate their products from their competitors and increase their market shares only if you know how. So listen in and learn.   In This Episode: [00:45] Welcoming Chad Rubin [02:00] Profasee  [03:00] Dynamic Pricing [08:30] AI is essential to come in at which stage? [09:00] Leveraging AI [13:00] ACOs [16:00] Aligning your intentions. [17:50] Repricing misconceptions.   Guest Links and References: Website: https://profasee.com/ Email: chad@profasee.com Linkedin: https://www.linkedin.com/in/itschadrubin/   Book References: CEO by Carolin Dewar The Art of Gathering by Priya Parker Shoedog by Phil Knight Atomic Habits by James Clear   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this solo episode, I wanna talk about the potential profitability of the PL-wholesale hybrid selling model and how it is different from the  resell bundling. There are some reasons why I think this hybrid model is going to be really effective in your PL and one of them is the low MOQ which means low capital as well.   Listen and join the discussion if you may by joining our telegram channels.   In This Episode: [00:25] Solo episode about PL wholesale hybrid model [02:10] Low-end starting capital [05:40] PL wholesale hybrid vs. bundling. [09:30] Examples of possible hybrid model [14:45] Hybrid model low MOQ.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Amazon sales has tremendous potential and greatly benefits businesses in any size only if one figured out how to unlock it. It was never a walk in the park journey to take advantage of the platform to its fullest. In this episode, I'm sharing my proven formula of unleashing the potential of Amazon sales and maximize your profit.  With the right strategy and formula, your business can effectively scale.  In This Episode: [01:25] Formula [02:00] Pricing [03:00] Reviews and ratings [04:34] Branding [05:10] Uniqueness [05:50] Getting customers involved [06:10 SEO [11:30] Ads   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today's episode is from a very special guest, CEO of an 8-figure stationery company. Josh Hadley who inspiringly scaled his business from a husband and wife business into a 25 person team. He shared his secrets to success, including how he successfully attracted A-level talents to join his team, formed a strong relationship with his suppliers, and managed to maintain a good work-life balance. From working at American Airlines, they successfully leveraged creativity and impressively created an e-commerce business booming. Through his experience, he provides invaluable insights into his 8-figure business.  If you're ready to take your e-commerce business to the next level, you wouldn't want to miss this.   In This Episode: [00:34] Welcoming Josh Hadley on the show. [03:10] From being employed at American Airlines to e-com business. 20:40] Being an entrepreneur. [21:42] How they scaled. [25:00] Hiring [29:00] The green light to hire VAs and upper management. [33:00] Managing time/ Time studies. [39:00] Hiring effectively. [43:00] Financing.   Guest Links and References: Podcast: https://ecommbreakthrough.com/ Email: josh@ecommbreakthrough.com LinkedIn: https://www.linkedin.com/in/joshhadley/   Book References: The Bible The Book of Mormon Clockwork by Mike Machalowicz   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Join me with my 3rd time guest, Elizabeth Greene for a lively and knowledge-filled podcast on the margin mismatch and how to align your margin numbers with reality. Elizabeth will discuss topics such as testing buckets, knowing your actual profit, and controlling cost per click.  This episode is a must-listen for any business owner who wants to understand the complexities of margin and how to better manage their finances. Whether you're a beginner or a seasoned financial pro, you'll find something to take away from this episode.  Elizabeth will provide clear and concise tips and advice on how to get your margin numbers where they need to be and make sure that your profits are maximized. Tune in now and learn how to align your margins with reality!   In This Episode: [00:41] Elizabeth Greene [02:55] The inspiration of this episode and why we are tackling margin [07:00] Where your money is going. [15:10] Cost of goods. [20:20] Actionable steps [23:28] Maintaining sales. [25:28] Advice on what to spend. [33:25] Best advice for launching a product.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Website: https://www.junglr.com/   Book References: The Power of One More by Ed Mylette The One Thing by Gary Keller with Jay Papasan Traction by Gino Wickman   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We rarely see businesses that can focus and be successful on 2 or more platforms. Let alone managed solely by its owner. This husband and wife team of entrepreneurs have created a small business that has been thriving in both Amazon and Shopify. Started as a wholesaler, opened a physical store, created high end baby products that are really impeccable craftsmanship and details, the duo is just amazing. How do they manage the business and their family altogether? I asked her questions that I know most of you would need to know the answers to. So chime in and be inspired. In This Episode: [00:31] Welcoming Alejandra James of Ali + Oli. [01:29] Shopify or Amazon? [01:50] Ali + Oli history [04:15] How do you convince or market your product to people? [06:00] Dealing with retailers. [07:00] Starting e-com at 2007 [08:35] Deciding opening a store. [12:00] Amazon and Shopify go together? [14:15] Launching in Shopify; step by step guide. [16:20] Posting daily on Amazon. [18:44] Competition. [196:46] Buy with Prime. [23:00] Working hours as sole manager of the company. [26:05] How the pandemic affected the store. [29:30] Pricing [32:35] Managing a successful business while being full time with the children. [35:00] Advice for new brand owners. Guest Links and References: Website: https://www.aliandoli.com/ Instagram: https://www.instagram.com/ali.and.oli/ LinkedIn: https://www.linkedin.com/in/alejandra-james-46407250/ Book Reference: Cien Años de Soledad by Gabriel Garcia Marquez Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards! Today is a solo episode and as usual, whenever I do solos, it's when I want to share a useful tool, an update, inspiration, or motivations. Today, it's all about the FREE latest product creativity tool that eases life and helps one become more productive.  In this episode, I'm giving you its best 10 uses and how to get the most out of Chat GPT and how to effectively use it in order to become more productive in other aspects of your business.  In This Episode: [00:38] ChatGPT's 10 best uses. [01:27] Writing emails. [02:25] Creating SOPs on current SOP. [02:52] Creating captions for social media. [03:30] Product and service descriptions. [04:05] Generate content calendar. [05:12] Generate title and description. [05:55] Creating outlines. [06:08] Blogging. [07:19] Creating formula spreadsheets. [04:45] Proofreading.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I'm riding solo to share an early stage project showing good results using AI tool MidJourney and I'd like for you to look at it and see the possibilities it could scale Amazon Post and Amazon Inspire. Also sharing a bit of Amazon social media: Amazon Post and Amazon Inspire and how to use them to scale. Join me up until the end of the episode where I share how you can access our telegram community.   In This Episode: [02:20] Using AI to scale [05:00] Amazon Post and Amazon Inspire intro. [06:40] How to access and contribute? [07:45] Inspiration of this episode. [12:00] What MidJourney can do. [17:38] Telegram community for AI chatGPT: wizardsofecom.com/chat   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.  So, here is Part 4 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them.   In This Episode: [00:43] Carlos Vasquez [02:35] Dima Kubrak [04:45] Larry Lathrop [05:28] Sheng Huang [06:43] Gabe Cossio [08:50] Heather Farris [09:15] Layla Pomper [10:21] Paul Baron [11:44] Alin Vlaic [12:35] Eli Lipshatz [14:05] Daniel Fernandez   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

We have Alan Muther back on the show as promised on Episode 250 where we talked about Google SEO. Today, as a continuation of SEO with Alan, we are generously gifted with loads of tips and tricks on the power of technical SEO. Aside from the 5 proven optimization strategies he states, we also tackled website optimization, running tools, and good working tools you need. So listen in and get powered up to rank. In This Episode: [00:35] Welcoming Alan Muther in the show. [01:58] Technical SEO and its importance. [04:08] Why these 5 optimization strategies and why are they important. [07:00] Indexing. [13:40] Crawlability [16:00] Errors [19:20] How often do you need to visit and check? [22:00] Tools you need. [25:00] Site speed [27:50] Architecture [33:05] Schema [36:30] Testing site speed.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/alanmuther/ Email: alanmuther@gmail.com Twitter: https://mobile.twitter.com/alanmuther?lang=da   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Ben Kong, Founder and CEO of Linton Group, is a successful serial entrepreneur in global sourcing, manufacturing, and investment banking business. With more than a decade of experience in business and global sourcing, Ben is the perfect fit to discuss our topic for Today, PL Sourcing.  This episode is about Private Label sourcing 101 and everything about it and then some more of the best tips, tricks and advice from Ben you wouldn't want to miss as it is all nuggets after nuggets of juicy information.    In This Episode: [01:12] Introducing Ben Kong. [03:55] Sourcing and how the company started. [06:35] What to prioritize first? [13:10] Process, matching. [21:30] Leveraging on your brand name. [23:50] Intellectual property protection. [27:25] Patents [33:20] Payment term negotiation. [37:25] Price hike. [40:50] Who should you trust?   Guest Links and References: Website: http://www.lintonusa.com LinkedIn: https://www.linkedin.com/in/benkong/ Email: benk@lintonusa.com   Book Reference: Tuesdays with Morrie by Mitch Albom Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what's stopping you from running your ads in it? In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He'll walk us through the process of creating Youtube ads, from start up until how to make your ads rank.  Expect some tips and some nuggets and actionable recommendations you can immediately implement to leverage and scale up your Amazon brand through Youtube ads.   In This Episode: [01:40] Welcoming Brett Curry, CEO and founder of OMG Commerce [04:30] Why Youtube ads? [08:35] Do you need a Youtube channel to leverage your Youtube ads? [12:40] Channel art [24:10] Growth of Youtube and impact of premium and free accounts. [26:20] Assets you can use as ads. [31:35] First steps [33:45] Sponsored brand video at Youtube. [39:00] True view ads and targeting options. [44:00] Google ads interface.   Guest Links and References: Website: https://www.omgcommerce.com/ Twitter: https://twitter.com/BrettCurry LinkediN: www.linkedin.com/in/thebrettcurry Podcast: https://www.omgcommerce.com/ecommerce-evolution-podcast https://podcasts.apple.com/us/podcast/spicy-curry/id1619346085 Book References: The Bible Made To Stick by Chip & Dan Heath   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

About our guest: Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital. Today, Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members.  In this 30 minute episode, Mansour addressed every issue regarding Search Query Performance including its importance and use, how change impacts your share, what works and not and its misuse. So listen in and get a nugget or two.   In This Episode: [00:49] Welcoming Mansour Narouzi on the show. The director of Incrementum Digital [01:45] Search Query Performance [14:55] What works and not with SQP [07:10] Not related to PPC. [12:50] Importance of SQP. [17:22] Misuse of reports. [21:44] SUPA Template Guest Links: LinkedIn: https://www.linkedin.com/in/mansournorouzi/ Website: https://incrementumdigital.com/ SUPA Template Video Walkthrough: https://youtu.be/PCqW4YB1dMA Book References: The One Thing by Gary Keller Think and Grow Rich by Napoleon Hill Shoedog by Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you'll find this episode as meaningful.  On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back to the planet, Shannon Peters. Shannon will give a glimpse of what it is like to acquire certifications, launch and scale these products in and out of Amazon and combating big storage bag competitor brands. I have taken away loads of information in this episode and I hope you do too. In This Episode: [01:45] Welcoming Shannon Peters on the show, CFO of Lunchskins [03:30] All about Lunchskins [12:00] Manufacturing is not easy. [15:35] FSC Certification. [16:45] Women owned. [17:55] B Corp Certification. [20:00] Collaborations [24:20] Amazon or Shopify? [31:32] Best platform to launch a product. [32:25] Amazon influencers. [40:10] Combating competitors   Guest Links and References: Email: customerservice@lunchskins.com LinkedIn: https://www.linkedin.com/in/shannonpeters/   Book Reference: The Cursing Mommy's Book of Days by Ian Frasier Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

On our last episode of the year 2022, me and Carlos are here for Q4 updates, achievements: business wise and personal, and most importantly our goals for the coming year.  In this no holds barred episode where we both exposed that it's not always sunshine and rainbows. There's also our gloom and doom in business, personal, WOE, podcast etc. that we acknowledge and learn from and bring forward the lessons onto our goals for the year 2023. We are also excited to share our targets for the coming year so tune and in. Thank you for tuning in with us this 2022, we hope to bring more fruitful topics for you to listen to.    In This Episode: [02:00] Carlo's Q4 update business wise. [07:50] my Q4 business achievements. [13:30] Carlos' personal achievements this Q4. [15:45] My personal achievements. [19:40] Carlos' goals. [31:15] My goals. [35:30] What you should look forward to.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/