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You might have noticed in your time online that a lot of the services and the websites that you're using are kind of getting…worse. The good news, though, is that this means that there are different sectors that are ripe for disruption. On today's episode of Equity, Rebecca's joined by Ed Zitron —CEO of EZPR, host of the Better Offline podcast, and author of Why Everything Stopped Working—to dig into why this shift is happening and what it means for startups. Listen to the full episode to hear the pair discuss: Why it's time to ditch ‘founder mode' for what Ed calls ‘customer mode' – a more sustainable, customer-first approach that beats the growth-at-all-costs mentality. The opportunities Ed sees for startups in what he sees as a declining market The long-term outlook for generative AI companies like OpenAI. (Note: this interview was recorded before the DeepSeek news broke, but don't worry – Equity will have that update for you later in the week.) Equity is TechCrunch's flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We'd also like to thank TechCrunch's audience development team. Thank you so much for listening, and we'll talk to you next time.
Send us a textAs AI becomes more integrated into our lives, many believe it will revolutionize nearly every industry, with healthcare being one of them. Ed Zitron is not one of those people.In this episode of CareTalk, David Williams speaks with Ed Zitron, CEO of EZPR, on why he believes AI is a bubble ready to burst and the ramifications of AI on everything from patient care to climate change.This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.TOPICS(0:24) Intro(0:43) Sponsorship(1:58) Should We Be Optimistic About AI?(2:52) Will AI Investments Be Worth It?(4:42) Why Are People Excited About AI?(6:34) AI's Role in Capitalism(8:24) Are You the Customer or the Product?(9:34) Is It AI or Just a Chatbot?(11:47) Can AI Improve Healthcare Efficiency?(14:55) Can AI Improve After-Appointment Care?(17:29) The Ethical Issues with AI(19:32) Will Nuclear Power Fix AI's Eco-Damage?(20:42) Will the AI Bubble Pop?(23:11) Is There a Role for Regulators in AI?(24:18) How Should the Public Think About AI?
This week on The New Abnormal, Ed Zitron, CEO of EZPR and the host of tech podcast, “Better Offline,” explains why all these Northern California tech bros are ride or die for Donald Trump. Then, Dr. Regina Davis Moss, the president & CEO of In Our Own Voice: National Black Women's Reproductive Justice Agenda and the In Our Own Voice Action Fund, talks about the devastating effect on Black women of right-wing attempts to overthrow women's bodily. Hosted on Acast. See acast.com/privacy for more information.
Today I'm joined by the very funny Ed Zitron (@edzitron on Twitter and @zitron.bsky.social on Blue Sky), author of the Where's Your Ed At newsletter, host of the Better Offline podcast, and CEO of EZPR, a national tech and buisiness public relations agency, and we're talking about a very recent release, SPIDER-MAN: ACROSS THE SPIDER-VERSE. Subscribe to Where's Your Ed At here: https://www.wheresyoured.at/Listen to Better Offline here: https://www.betteroffline.com/Support the show on Patreon! It's the one thing that's gonna help keep the show going: www.patreon.com/soundtracker
What are 10 types of tech that make cars worse? That's what we're discussing with today's guest, Ed Zitron. Ed Zitron is an author, journalist, and podcaster. He is CEO of EZPR, a national tech and business public relations agency. We love his newsletter “Where's your Ed At?” , which often covers tech, AI, and how both will fail to deliver. On this show we talk about how car marketing is changing; the Fisker financial situation; why Apple's headset sucks while being amazing; why your phone isn't a great key; and more! Watch his first -somewhat polarizing- appearance on TST Here: https://youtu.be/fKxDjP8vFSY?si=MYRWcGVQnGufqEjV https://www.wheresyoured.at/the-liches-of-silicon-valley/https://www.wheresyoured.at/ AutoTempest has all the cars. One search. Start searching for your next car at https://www.autotempest.com/tire https://www.givemethevin.com/smokingtire Want your question answered? To listen to the episode the day it's recorded? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Use Off The Record! and ALWAYS fight your tickets! Enter code TSTPOD for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. #cars #comedy #podcastTweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman Click here for the most honest car reviews out there: https://www.youtube.com/thesmokingtire Want your question answered? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Use Off The Record! and ALWAYS fight your tickets! Enter code TST10 for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. Watch our car reviews: https://www.youtube.com/thesmokingtire Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman
Paris Marx is joined by Ed Zitron to discuss the public's growing disillusionment with the tech industry as it pivoted to chasing profits instead of providing us with anything useful. Ed Zitron is the host of Better Offline and writes the Where's Your Ed At newsletter. He's also the CEO of EZPR.Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.The podcast is made in partnership with The Nation. Production is by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.Also mentioned in this episode:Ed wrote about how tech lost its way and the problems with the generative AI hype.Paris wrote the failure of the digital revolution, the material costs of data centers, and Kara Swisher's new book.A lot of Microsoft's investment in OpenAI is cloud compute credits.Molly White reviewed Chris Dixon's new book.Support the show
On this episode of Tech Won't Save Us, Paris Marx is joined by Ed Zitron to discuss the public's growing disillusionment with the tech industry as it pivoted to chasing profits instead of providing us with anything useful.Ed Zitron is the host of Better Offline and writes the Where's Your Ed At newsletter. He's also the CEO of EZPR.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
It wasn’t all that long ago when “the Metaverse” was being pushed hard in certain corners of the Big Tech universe. What was it? It wasn’t always clear — something about a virtual but realistic place where, we were told, we’d be hanging out with friends, holding office meetings and even buying property. Fast forward to today and not many people are talking about it much anymore. Marketplace’s Lily Jamali spoke with Ed Zitron, writer and CEO of EZPR about what happened to the hype.
It wasn’t all that long ago when “the Metaverse” was being pushed hard in certain corners of the Big Tech universe. What was it? It wasn’t always clear — something about a virtual but realistic place where, we were told, we’d be hanging out with friends, holding office meetings and even buying property. Fast forward to today and not many people are talking about it much anymore. Marketplace’s Lily Jamali spoke with Ed Zitron, writer and CEO of EZPR about what happened to the hype.
Ed Zitron, CEO of media and public relations group EZPR, tells The New Abnormal's Andy Levy that Elon Musk is driving the platform formally known as Twitter into the ground and is one step away from it going completely under. Plus! The New Abnormal team lampoons new House Speaker, and “wee little psychopath” Mike Johnson, who believes that God told him to be Speaker. Hosted on Acast. See acast.com/privacy for more information.
A couple of years ago, NFTs were the Next Big Thing. They were everywhere, with celebrity endorsements, big media companies jumping on the bandwagon and ceaseless promotion from nearly everyone in the crypto sphere. They were "valued" as one-of-a-kind tokens to exclusive communities and riches to come.Today? A new report finds that 95 percent of them are absolutely worthless, and the communities that sprung up around them are ghost towns. Millions of dollars have been lost. But whose millions? The people who created and promoted them? Or the folks who saw a chance to join that club and put the money they couldn't afford to lose into a risky play?GUEST: Ed Zitron, writer of Where's Your Ed At? and CEO of EZPR
Ed Citron is the CEO of EZPR, a national tech and business public relations agency. He is also the author of tech and culture newsletter “Where's your Ed At?” And writes for Business Insider. On this episode Ed explains why AI will hurt us but not when it comes to jobs; the problem with seeking perpetual growth; the failed hope of crypto (and what drove it); Ed's excellent analysis on the original appeal of Twitter and how it's eroding; why we idolize founders; and whether or not tech has done anything for us lately. https://ez.substack.com/ Recorded April 6, 2023 Go to blackvue.com/TST to learn more about the BlackVue DR970X-2CH LTE dash cam. Use the promo code TIRE to get 10% off of any BlackVue dash cam or Parking Mode accessory. Free shipping for orders over $200. Get some Birddogs and a free Yeti style tumbler with code TIRE at https://www.birddogs.com/collections/pants?utm_source=podcast&utm_medium=influencer&utm_campaign=smokingtire Gonna buy some Dillon Optics sunglasses? Go to the TST partners tab! http://thesmokingtire.com/partners-1 Want your question answered? To listen to the episode the day it's recorded? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman Click here for the most honest car reviews out there: https://www.youtube.com/thesmokingtire
Hybrid work. Quiet quitting. The eternally delayed return to the office. It's increasingly apparent that work is not going to revert to some imagined pre-Covid normal. The frictions are often inter-generational. Guests: Ed Zitron, CEO of EZPR, Substack's "Where's Your Ed At?" ; and Kian Gohar, co-author of Competing in the New World of Work.
Segment 1: Nationally syndicated financial columnist and author Terry Savage joins guest host Jon Hansen to talk about what’s happening in the crypto market, and consumer confidence falling to a 16-month low. And as always, Terry answers all of your financial questions. Segment 2: Ed Zitron, Business Insider contributor, CEO of EZPR, a national tech and business […]
Paris Marx is joined by Ed Zitron for a wide-ranging discussion on the responsibility tech media has to its readers, the problems with crypto, and why bosses like Elon Musk are desperate to force workers back into the office.Ed Zitron is the CEO of EZPR and writes the Where's Your Ed At newsletter. Follow Ed on Twitter at @edzitron.Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, support the show on Patreon, and sign up for the weekly newsletter.Find out more about Harbinger Media Network at harbingermedianetwork.com.Also mentioned in this episode:New Tech Won't Save Us merch is now available in our store (including tote bags!).Ed wrote about the problem with Kara Swisher's aggressive response to a listener asking why Pivot had run an ad telling people to put their retirement savings into crypto. (Listen to the ad here.)Elon Musk wrote a set of emails telling workers they need to return to the office for a *minimum* of 40 hours a week, or they can “pretend to work elsewhere.”Ed has written many times about employers pushing their workers back to the office.In March, Kevin Roose wrote a Latecomer's Guide to Crypto, and Ed was one of the critics that Molly White got to contribute to an edited version.Sam Harnett wrote an essay on how the early, uncritical coverage of the gig economy helped legitimize its exploitative business model.Support the show
Patreon: https://www.patreon.com/followfriday (Patreon.com/followfriday) Leave a review: https://lovethepodcast.com/followfriday (LoveThePodcast.com/followfriday) ~ Hello again Follow Friday listeners! Today's show is another compilation of recommendations from previous episodes. This time, they're all from the weirdest corners of the internet. You can find links to all of them below, along with the original episodes they came from. Enjoy! https://twitter.com/greengiant_es (greengiant_es) (recommended by https://followfridaypodcast.com/ed-zitron (Ed Zitron from EZPR)) https://twitter.com/georgeicecube1 (George Ice Cube) (recommended by https://followfridaypodcast.com/allegra-frank (Allegra Frank from Slate)) https://www.facebook.com/TheHorseMafia/ (The Horse Mafia) (recommended by https://followfridaypodcast.com/kevin-roose (Kevin Roose from the New York Times)) https://www.tiktok.com/@its557am (its557am) (recommended by https://followfridaypodcast.com/freddie-wong (Freddie Wong from RocketJump)) Follow us: - This show is on https://twitter.com/FollowFridayPod (Twitter), https://www.instagram.com/followfridaypod/ (Instagram), and https://www.tiktok.com/@followfridaypod/ (TikTok) @followfridaypod - Eric is on Twitter https://twitter.com/HeyHeyESJ (@heyheyesj) Theme song written by Eric Johnson, and performed by https://www.fiverr.com/yonamarie (Yona Marie). Show art by https://www.fiverr.com/dodiihr (Dodi Hermawan). Thank you to our amazing patrons: Jon, Justin, Amy, Yoichi, and Elizabeth This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Support this podcast
On this episode of PR Yourself, we sit down with Ed Zitron of EZ-PR to chat all things PR and media outreach, but things take an interesting turn when we get real about cancel culture: what is it, how brands get caught within its web, and how it can be avoided. Ed doesn't shy away from naming names and dishing out the game on what we're coining as the "realest" PR Yourself episode to date. Ed Zitron is the Founder and CEO of EZPR, a national media relations firm focusing on consumer tech startups. He has authored two best selling books, This Is How You Pitch and Fire Your Publicist and was named one of Business Insider's Top 10 PR people in tech.Follow Ed on Twitter for more "keepin' it real" moments at @EdZitron.
(A full transcript of this episode will be available later in the day on FollowFridayPodcast.com. Please check back!) Big news: Starting today, for as little as $1 a month, you can https://www.patreon.com/followfriday (support Follow Friday on Patreon)! Other than the warm fuzzy feeling you get from helping an indie podcaster out, you'll also get cool stuff when you back us: A shout-out on the show, your name in the show notes, sneak peeks at upcoming episodes, AND — most importantly — bonus mini-episodes! Today on the podcast, we're playing three examples of what those minisodes will sound like. These are never-before-heard bonus recommendations from three popular recent guests: Flash Forward host https://followfridaypodcast.com/rose-eveleth (Rose Eveleth), EZPR founder https://followfridaypodcast.com/ed-zitron (Ed Zitron), and Washington Post humorist https://followfridaypodcast.com/alexandra-petri (Alexandra Petri). They talk about an https://twitter.com/MortuaryReport (accessibility consultant) who knows how to break writers' block, a https://twitter.com/simpfortyrie (semi-anonymous teenager) who's more knowledgeable about the NFL than anyone on ESPN, and a https://twitter.com/brotigupta (comedian/podcaster) whose tweets capture the zeitgeist. To get even more cool people to follow every month, visit https://www.patreon.com/followfriday (patreon.com/followfriday) and become a backer today. And if you have something you want to promote on the show, or a podcast or other creative project you want help with, check out the higher tiers there as well. Follow us: - This show is @followfridaypod on https://twitter.com/followfridaypod (Twitter), https://www.instagram.com/followfridaypod/ (Instagram), and https://www.tiktok.com/@followfridaypod/ (TikTok) - Eric is https://twitter.com/heyheyesj (@heyheyesj) on Twitter Like the show? Please visit https://lovethepodcast.com/followfriday (LoveThePodcast.com/FollowFriday) and leave a review on any of the platforms listed there. Your review will encourage new listeners to take a chance on Follow Friday. Theme song written by Eric Johnson, and performed by https://www.fiverr.com/yonamarie (Yona Marie). Show art by https://www.fiverr.com/dodiihr (Dodi Hermawan). Additional music by https://www.purple-planet.com/ (Purple Planet Music). This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
(https://followfridaypodcast.com/ed-zitron (Full transcript of this podcast available here)). When he's not writing about the media and running a PR agency, Ed Zitron is probably on Twitter, where he's curated a perfect experience for himself: He follows fascinating people who represent what he cares about, and aggressively mutes what he doesn't care for, including words like "doge," "stonk," and "Gamestop." "It's a melting pot of crap, just like my brain," he says. On today's show, Ed puts talks about four of his favorite accounts on Twitter: A https://twitter.com/PitchingNinja (baseball analyst) who seems like a genuinely fun person to hang out with; a https://twitter.com/hokucurnan (talented videographer) who makes cool stuff look cooler; a https://twitter.com/drewtoothpaste (musician/webcomic artist) who might kick your ass (at the right place and right time); and a https://twitter.com/greengiant_es (corporate account) that posted the greatest tweet in the history of Twitter. Follow us: - Ed is https://twitter.com/edzitron (@edzitron) on Twitter - This show is @followfridaypod on https://twitter.com/followfridaypod (Twitter), https://www.instagram.com/followfridaypod/ (Instagram), and https://www.tiktok.com/@followfridaypod/ (TikTok) - Eric is https://twitter.com/heyheyesj (@heyheyesj) on Twitter Please leave a rating or review by going to https://lovethepodcast.com/FollowFriday (LoveThePodcast.com/FollowFriday) Want to advertise on this show? Visit https://followfridaypodcast.com/advertise (FollowFridayPodcast.com/Advertise) Theme song written by Eric Johnson, and performed by https://www.fiverr.com/yonamarie (Yona Marie). Show art by https://www.fiverr.com/dodiihr (Dodi Hermawan). Additional music by https://www.purple-planet.com/ (Purple Planet Music).
Last week, the great Ed Zitron (@edzitron) , head of the media relations firm EZPR, put out a post that got a lot of chatter where he laid out a bear case for Clubhouse. So I tweeted out, did anyone want to do a bull case for clubhouse so we could do a bull/bear debate episode? And the great Joseph Flaherty (@josephflaherty) of Founders Collective raised his hand and said he'd be game to do it, so this is what we have today. An episode of two halves. First, Joe makes the bull case, then after the break, Ed gives the bear take. And that's it? Great conversation. Great points made by both guys. Enjoy.Here is Ed's piece that we refer to throughout: Clubhouse and Audio's Feature Not A Product Problem (And How It Might Possibly Be Meerkat 2)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Every company executive knows what great PR looks like when they see it. But few understand what it really takes to secure that glowing coverage. Ed Zitron, founder of EZPR, knows what it takes, and he's not shy about it. In this episode, Ed and I talk about PR's big PR problem, why journalists don't always make the best PR people, and how to avoid the trap of a mushy middle management structure. We dig into the differences between PR and media relations, and embracing the discussion about how to measure results. ---- CONNECT with us at: Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/leadtail/Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/
Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results.
Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston, and Portland. He’s written a book called This Is How You Pitch and was named one of Business Insider’s Top 10 PR people in tech, as well as one of Adweek’s 30 under 30. Matt and Ed have a spirited conversation about the state of PR pitching in the world today.
Ed Zitron is the CEO and founder of EZPR, a national media relations firm. He is also outspoken in his critiques of the public relations profession. In our discussion, he talks about how and why media pitches go wrong, the reason his first job in PR was a misery, and several other provocative thoughts--you be the judge: is he right, or is he wrong? EZPR focuses on industry-leading media relations for tech (B2B, B2C, Consumer Tech, Enterprise, SaaS, DevOps, Blockchain/Crypto) companies, startups, app developers, and more with clients including Skydio, SmartNews, Wyze, Flexa, PUBG, RAVPower, and Storm Ventures. Ed has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer and PC Zone, and he has written two books - This Is How You Pitch, an early PR person's guide to PR, and Fire Your Publicist, a DIY guide to PR for just about anyone. THIRSTY? Get the official PR After Hours tumbler, here! GET THE T-SHIRT! Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here! A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Follow us on Twitter: @HoursPR Listen to our entire first season of episodes and more on the show website: PRAfterHours.com. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message
April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous. Together, they discuss the future of PR and creating lasting relationships with journalists, as well as a few industry pain points and advice for young professionals. Our hosts also deliver a hair-raising PR Horror Story from an anonymous listener, and recap some pitching mistakes from the news this week. Connect with EZPR at http://www.ez-pr.com/ Contact the hosts at contact@prwinedown.com Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/?hl=en Sound effects obtained from https://www.zapsplat.com. --- Send in a voice message: https://anchor.fm/prwinedown/message
Okay MYB Community mic check 1-2 what is this?! Ed joins me to discuss his background, how he came to America from the UK, his early days in media and public relations, how his company helps tech startups navigate media for success, and his top best practices to help you be just a little better!Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston and Portland.He's written a book called This Is How You Pitch and was named one of Business Insider's Top 10 PR people in tech, as well as one of Adweek's 30 under 30. He has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer and PC Zone. He's written two books - This Is How You Pitch, an early PR person's guide to PR, and Fire Your Publicist, a DIY guide to PR for just about anyone. EZPR does industry-leading media relations for tech (B2B, B2C, Consumer Tech, Enterprise, SaaS, DevOps, Blockchain/Crypto) companies, startups, app developers and more, with clients including Skydio, SmartNews, Wyze, Flexa, PUBG, RAVPower, Storm Ventures and more.Podcast is powered by The Binge Podcast Network!
"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author Today's episode is another deep dive. It's in the world of startup PR. My guest today is Ed Zitron. Ed went from being a journalist to a PR professional within a large firm to start his own firm, EZPR about a decade ago. We got to know each other about nine years ago when he helped me navigate the strange foray into startup PR with my company at the time, Tilt. He was insanely helpful then, and he's even more helpful now with another decade of experience under his belt. This is an episode on a topic that is on so many creators’ minds — but it's something that was a black box for me for many years. What is PR? How do you navigate the world of PR well? How do you get those great articles you read about other companies? How do you get others to help amplify a message that you're trying to bring to the world with your product or your company? We touch on everything that PR is good for, everything that is not good for, and what you can expect to get out of “great PR” (and what you can’t really expect from it). We talk about price ranges that you might pay for a great PR firm, the tactics that can help you get press *without* a PR firm if you are aiming to get press yourself, and also about the topic of “crisis management” which is something that I had never heard a PR professional breakdown as simply as Ed did for me in this episode. It was great to hear insight into something as gnarly and really disorienting as having to manage through a PR crisis — and do it with a level head as a founder as a creator. As I said, startup PR is a topic that is on many people's minds. It is something that I knew took me a few years to really understand, and I wish I had an episode like this with someone that broke it down for me. You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.
SaaStr CEO Jason Lemkin and EZPR Founder Ed Zitron sit down to talk about all things PR. Who actually gets into these outlets? Is PR just pitching and getting articles? Take a listen for more.
Ed Zitron (writer, head of EZPR) joins the show as we go in on all the stupid Twitter accounts that take mundane things and put them next to swear words in the name of content. This week, it's pencil drawings of birds with swears! It's a wild episode for the Blocked Boys as John potentially secures the first sponsorship for the pod but then follows it up with his worst mistake of all-time. The three also chat about Twitter reply guys who can't understand jokes, Alex Trebek, and the Shane Dawson incident. And hey, in other news, we do two other episodes per month! Pretty sweet, yes? If you donate $5 a month to http://www.patreon.com/blockedparty, you will get access to both those bonus episodes. And you also get access to our super, top-secret Discord chat that's adding new channels all the time so you can chat with your fellow Blockheads. Our last episode was with Dan O'Sullivan and we introduced the concept of dutchposting. So get on over there, ya weaselly scamp!
Episode 3: We interview Kevin Raposo who's a Media Relations guy at EZPR and the Founder & Editor of KnowTechie. Kevin and I discuss launching your own digital publication, the challenges surrounding it, and tips and tricks on how to build and monetize your site. We also discussed the worst types of PR pitches and how to make good ones as well as what's better: BestTechie or KnowTechie. --- Support this podcast: https://anchor.fm/besttechie/support
If John Lydon worked in media relations, he would probably seem a lot like Ed Zitron. If only Ed (founder and CEO of EZPR, author and writer) liked The Sex Pistols.
If John Lydon worked in media relations, he would probably seem a lot like Ed Zitron. If only Ed (founder and CEO of EZPR, author and writer) liked The Sex Pistols.