Marketplace Tech

The 39.4 million people who live in California now have a new tool where they can request that data brokers delete their personal information. That may include their online search histories, social security numbers and where they work, among other identifying data.The tool is called the Delete Request and Opt-Out Platform (DROP). It was mandated by a 2023 state law called the “Delete Act.” Data brokers have until August to start processing these requests. Nicol Turner Lee, a senior fellow at the Brookings Institution, says it could limit the sale of our information.

Meta and News Corp reached a licensing deal this week. Plus, defense contractors untangle Claude from their workflows.But first, the online prediction marketplace Kalshi lets users bet on the outcome of many things that can happen in the future. One bet that saw a lot of action was whether Ali Khamenei would be ousted as the supreme leader in Iran. Khamenei was killed over the weekend during a U.S. military strike.Kalshi didn't pay out the bets that were placed after Khamenei's death. Instead, it reimbursed those traders. And this outraged some users on the site. Marketplace's Stephanie Hughes spoke with Paresh Dave, senior writer at Wired, about all these headlines from the week in tech.

As the war in the Middle East intensifies, one risk facing American banks is the possibility of cyber attacks by hackers linked to Iran. There is some historical precedent for this: from late 2011 to mid-2013, nearly 50 financial institutions in the U.S. were attacked repeatedly by a group of hackers aligned with the Iranian government. The attacks disabled bank websites and prevented customers from accessing their accounts. Marketplace's Stephanie Hughes spoke with Rafe Pilling, Director of Threat Intelligence with the cybersecurity firm Sophos about what those attacks looked like and whether banks are better equipped to fend off those attacks now.

You've probably heard of search engine optimization, or SEO. That's what you need to do to get your shoe brand or your coffee shop or your public radio show picked up and pushed out by a search engine. Now, with more people using AI to search for things, these brands have to work on what's being called AEO, or "answer engine optimization." When someone asks Chat GPT "where do I get good coffee in Baltimore?" Your brand shows up. Marketplace's Stephanie Hughes spoke with Erin Griffith, a reporter at the New York Times, about what companies can do to make the AI look their way.

As tech companies rush to build data centers to power their AI models, they're eating up power, money, and memory. Specifically, memory chips. The research firm IDC says demand from data centers has driven up prices for these chips and that we are dealing with an unprecedented memory chip shortage. That has knock-on effects for other devices that need these chips, including smartphones, PCs, and external hard drives. Marketplace's Stephanie Hughes spoke with Linda Tadic, a digital archivist and founder of Digital Bedrock, about how the memory shortage is affecting her work right now.

We create digital breadcrumbs all the time — when we buy something online, when we post on social media, and even when we look up directions on the internet. This is data generally collected by private companies — but how and when should the government be able to access it?There have been lawsuits filed recently against the Department of Homeland Security over its collection and use of consumer data. Jeramie Scott, senior counsel and director of the Surveillance Oversight Program at the Electronic Privacy Information Center, explains how the government collects data about us.

This week, OpenAI turns to consultants to get more companies to integrate AI coworkers.Plus, Apple will be making its Mac Mini in Texas.But first, U.S. Defense Secretary Pete Hegseth met with Anthropic CEO Dario Amodei this week, reportedly asking for unfettered access to the company's AI model. If not, Hegseth has threatened to cancel a $200 million dollar contract the Pentagon has with the company. This comes after Anthropic's AI model Claude was reportedly used as part of the operation to capture former Venezuelan president Nicolas Maduro.Anthropic has said it doesn't want its technology used to develop weapons or for mass surveillance of Americans.Marketplace's Stephanie Hughes spoke with Axios tech policy reporter Maria Curi to learn more on this week's “Tech Bytes: Week in Review.”

Move over, streaming services. Physicial media is making a comback. A Consumer Reports survey finds that nearly half of people in the US are watching Blu-rays and DVDs. And 15 percent of those surveyed are still watching VHS tapes. So, Marketplace's Nova Safo went out to learn more about what

As teenagers decide whether to go college, and where, more of them are turning to artificial intelligence to help make that decision. According to a survey out today from the education company EAB, about half of high schoolers who are planning to go to college are using AI tools in that search. That's nearly double the number from last spring. And in turn, colleges are spending big to spruce up their digital footprints for maximum AI discoverability.

Imagine you're getting ready for a job interview. What do you do to prepare? You may have your sibling do a mock interview. You might also panic-buy a professional looking workbag.Now, imagine you learn your interviewer is an artificial intelligence bot. This is becoming a more common occurrence. Employers are outsourcing not just the screening of applications to artificial intelligence, but also the interviewing.Ray Smith, workplace reporter at The Wall Street Journal, wrote about how to prepare for this experience after esting a couple job interviews with an AI. He said it was nerve-racking.

Thanks to AI coding agents, basically anyone can program their own software without much technical knowledge. But lowering the barrier to sophisticated web design is also opening the door to more scams. Marketplace's Meghan McCarty Carino experienced the effects firsthand.

This week, Palantir announced on X it's relocating its headquarters to Miami. Plus, we look at the controversy around Ring's Search Party feature.But first, an update to Google's AI search summaries. If you use AI-enabled search on Google, it'll spit out an AI-generated summary with source links to the right. Now, the company is making links more prominent when users hover over certain words in the AI summary.Google says this new interface is “more engaging.” Marketplace's Stephanie Hughes spoke with Anita Ramaswamy, columnist at The Information, about all this and more.

Meta anticipates up to $135 billion worth of capital expenditures this year, nearly double the company's outlay in 2025. One driver of that expenditure growth is what Meta calls its "Superintelligence Labs." This kind of spending puts it right up there with other tech giants pouring money into their AI capabilities. And it's a shift from a company that used to be hyper-focused on virtual reality. Marketplace's Stephanie Hughes talked about this with Mike Isaac, a reporter for the New York Times, to learn more.

As artificial intelligence companies roll out more sophisticated agents, many analysts and investors raised concerns that AI could replace traditional software. Some are dubbing this the “SaaSpocolypse.”New AI tools allow users to “vibe code,” or describe what you'd like to create in plain language and have the AI generate the code for you. This could make some software easier for companies to create themselves.Marketplace's Stephanie Hughes spoke with Daniel Newman, CEO of The Futurum Group, a technology research firm, to learn more.

According to the National Student Clearinghouse Research Center, the number of students enrolling in computer and information science decreased this past fall from the year before. That's at both the graduate and undergraduate level and the first drop since 2020. Meanwhile, the Computing Research Association says there's been a decline in a number of computing-related majors. Marketplace's Stephanie Hughes spoke with Kari George, Senior Research Associate at the CRA's Center for Evaluating the Research Pipeline to learn more.

Caterpillar, which manufactures heavy duty equipment like asphalt pavers, diesel engine locomotives, and industrial gas turbines, has been around for 101 years. And now, the company seems to be one of the big winners of the AI infrastructure build out.Big tech companies are working as fast as possible to get their data centers up to power artificial intelligence. Some are building their own natural gas plants to provide electricity for those data centers. Enter Caterpillar, maker of electric generators. Marketplace's Dan Ackerman has been reporting on this.

This week, we look at Spotify's stellar quarter. Plus, there's a new AI-only social network called Moltbook. But first, Alphabet, parent of Google, went to the debt markets this week, raising tens of billions of dollars to fund its AI spending.One of the bonds Alphabet is offering, issued in British pounds, has a maturity date of 100 years from now. This is very unusual in the corporate world. Marketplace's Stephanie Hughes spoke with Jewel Burks Solomon, managing partner at Collab Capital, about what she makes of Alphabet doing this kind of borrowing.

Cryptocurrency is being used more frequently in illegal transactions — about $158 billion was used in illicit crypto activity last year. That's an all-time high, according to a new report from the startup TRM Labs. This comes as the overall crypto ecosystem is growing and, it should be said, legitimate uses of crypto are growing at a faster rate than illegitimate ones. Marketplace's Stephanie Hughes spoke with Ari Redbord, global head of policy at TRM Labs and one of the authors of the new report, to learn more.

NASA's Artemis II mission, which will send humans around the moon for the first time in over five decades, could launch as early as March. This is part of a larger campaign to establish a long-term presence on the moon and eventually prepare for human space flight to Mars.Meanwhile, China also has a goal of landing humans on the moon by 2030, setting up a kind of modern space race. One reason for the rush: It's like a game of finders keepers, said Saadia Pekkanen, a professor focused on space law and policy at the University of Washington.

Graphics processing units (GPUs) have become the most important commodity in the AI boom — and have made Nvidia a multi-trillion dollar company. But the tensor processing unit (TPU) could present itself as competition for the GPU.TPUs are developed by Google specifically for AI workloads. And so far, Anthropic, OpenAI and Meta have reportedly made deals for Google's TPUs.Christopher Miller, historian at Tufts University and author of "Chip War: The Fight for the World's Most Critical Technology," explains what this could mean.

According to surveys by the FINRA Foundation, our knowledge of personal finance here in the U.S. went down by 15% between 2009 and 2021. But what if it actually didn't? What if the technology we use to answer the questions is now getting in the way? In 2021, over half of all respondents used a smartphone to fill out the survey. In 2009, none of them used one, according to data from FINRA's National Financial Capability Study. A new working paper finds that when people use smartphones for surveys they're more likely to respond with the wrong answer or say they don't know. Marketplace's Stephanie Hughes spoke with Montana State University economics professor Carly Urban, one of the authors of the paper, to learn more.

On this week's “Marketplace Tech Bytes: Week in Review,” we take a look at Nvidia's changing investment relationship with OpenAI. Plus, a stormy start for the new U.S. version of TikTok. But first, SpaceX, one of the world's largest rocket companies, announced this week that it's buying xAI, a two-and-half-year-old artificial intelligence startup. Both companies are controlled by Elon Musk. The new company is reportedly valued at $1.25 trillion. It means the chatbot Grok, the satellite internet company Starlink, and the social media firm X are all going to co-exist under the same rocket hangar. Marketplace's Stephanie Hughes spoke with Paresh Dave, senior writer at Wired, about what adding these companies together equals.

A landmark lawsuit that accuses social media companies of intentionally designing their platforms to be addictive — and causing harm to children and teenagers' mental health — is in court this week in Los Angeles.The defendants in this case are Meta and YouTube, both of which dispute the allegations. Snap and TikTok both settled in advance of the trial.Some are calling this social media's "Big Tobacco" moment. Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, discusses this as well as a series of lawsuits against the social media giants.

You can get a pretty good workout plan from a chatbot, but the tech is also being incorporated into all kinds of existing fitness apps, from Apple's Workout Buddy, which motivates you through earbuds, to the Fitbit AI health coach, to Peloton's AI-enabled camera that tracks your form.Nicole Nguyen, personal tech columnist at The Wall Street Journal, gave some of the most popular ones a spin. She spoke with “Marketplace Tech” host Meghan McCarty Carino about her experience.

In his new book, Wall Street Journal tech columnist Christopher Mims offers a guide for getting the most out of the technology. He's compiled two dozen "Laws of AI" to shed light on the best ways to use these generative tools.Yesterday we talked about how individuals can improve their productivity with AI, and today we're digging into how organizations can use — or sometimes misuse — it.

With all the fanfare surrounding AI these days — the utopian dreams and dystopian nightmares — it can be hard to see the technology as simply a tool that anyone can use to improve their lives.That's what tech columnist Christopher Mims at the Wall Street Journal focuses on his new book "How to AI: Cut Through the Hype. Master the Basics. Transform Your Work.” In it, he outlines two dozen “AI Laws” for how consumers and organizations should think about AI.First up: AI is an assistant, not a replacement.

Is AI a bubble? It's the trillion-dollar question in the economy. So Marketplace's Meghan McCarty Carino decided to look to history for some answers in this week's special episode of “Tech Bytes: Week in Review.” McCarty Carino spoke with David A. Kirsch, a historian and management professor at the University of Maryland. He's also co-author of the book "Bubbles and Crashes: The Boom and Bust of Technological Innovation." He and Brent Goldfarb looked at patterns over 150 years of technological breakthroughs, from broadcast radio to rayon and came up with a model of the conditions that most often lead to bubbles.

Marketplace's Meghan McCarty Carino takes a tour of Redwood Material's new R&D Lab with CTO Colin Campbell. Redwood, an EV battery recycling startup, is now offering off-grid, renewable energy grids to AI data centers and it's looking to scale up its operations in this AI boom.

Marketplace's Meghan McCarty Carino speaks with Paul Vixie, vice president at AWS Security and an early internet innovator, about the rapid buildout of fiber optic networks during the dot-com boom, and what happened when the bubble burst.

529 Bryant St. in Palo Alto, California, is home to a key landmark in tech history. Now owned and operated as a data center by Equinix, the building has been a networking hub to a variety of firms, including the earliest telephone switch board operators and early internet firms like Alta Vista. Marketplace's Meghan McCarty Carino visited the data center to learn more.

Billions of dollars has been poured into the AI economy in recent years. As part of a new series about what the AI economy means for you, Marketplace Tech is looking at the infrastructure build-out behind the AI boom, starting with a visit to an Amazon Web Service lab in Cupertino, California, where AWS developers are squeezing as much networking efficiency out of their servers as possible for their AI ambitions.

A Micron memory chip factory in upstate New York is wrangling with local groups who want legal assurances the project will benefit the local community. Plus, YouTube plans to crack down on AI slop.But first, it's shaping up to be a big year for very big initial public offerings. Elon Musk is reportedly preparing to take SpaceX public at an anticipated valuation of around $1.5 trillion. AI companies Anthropic and OpenAI are also expected to follow suit this year.Marketplace's Meghan McCarty Carino spoke with Paresh Dave, senior writer at Wired, to discuss all these topics on this week's “Marketplace Tech Bytes: Week in Review.”

In the era of AI, sometimes a story is really just too good to be true, even if the initial evidence suggests otherwise.And as artificially engineered content becomes mainstream, journalists need to go the extra mile to verify a story's authenticity.Casey Newton from Platformer spoke with “Marketplace Tech” host Meghan McCarty Carino about his recent wild goose chase that ended in an AI hoax.

Information Apocalypse Now.AI content is flooding social feeds and its getting increasingly hard to determine what is real versus what is fake. Aviv Ovadya, founder and CEO of the AI and Democracy Foundation, has been warning of this apocalypse for a decade now. “Marketplace Tech” host Meghan McCarty Carino spoke with Ovadya about the state of our information ecosystem and protecting our institutions.

Consumers have heard of “dynamic pricing,” when the prices are based on demand within a single moment. But whether they know it or not, they're also contending with “surveillance pricing,” where companies use personalized consumer data to serve up personalized prices. Marketplace's Kristin Schwab reports.

In an industry known for pushing the bounds of human innovation, tech elites are now trying to push the bounds of their own bodies. The hot new biohacking trend is injectable peptides — similar to the ones found in GLP-1 medications like Ozempic. But these are not approved by the Food and Drug Administration.These gray-market peptides, largely from Chinese manufacturers, are being used by tech workers and founders. Not just to lose weight, but to optimize their health and performance in all manner of ways. “Marketplace Tech” host Meghan McCarty Carino speaks with independent journalist Jasmine Sun, who recently wrote about this for the New York Times.

Those massive AI data centers going in across the country can use as much energy as an entire city. President Trump said this week he wants tech companies to "pay their own way," and touted a new Microsoft pledge to bear the full cost of their AI energy needs.Plus, Apple announces its long awaited new AI Siri will be powered by Google.But first, Nvidia can once again export its second best H200 chips to China if it follows some new security rules and pays the U.S. government 25% of its sales. Marketplace's Meghan McCarty Carino spoke with Anita Ramaswamy, columnist at The Information, to discuss all these topics on this week's “Marketplace Tech Bytes: Week in Review.”

When it comes to AI, educators biggest worry: cheating.With the click of a button, students can form papers, generate test answers or even finish their homework. Leading educators to address its use directly and the expectations for their students.But Kristi Girdharry, director of the writing center and associate professor at Babson College, has gone a step further. She's actively integrating AI into her coursework. All in the hopes that her students learn to outwork their robot counterparts.“I have a mantra going with my students now,” said Girdharry. “I always say, ‘you have to be better than a robot.'”

The pretty Swiss lakeside town of Lugano has set out to become Europe's bitcoin capital, with the aim of attracting bitcoin companies and the cryptocurrency itself to the city. In Lugano, you can still pay for everything in Swiss francs, but in hundreds of shops and restaurants you can also pay in bitcoin. The city has even started accepting it for municipal services. The BBC's John Laurenson went to check it out.

Much like graphics processing units, high bandwidth memory is essential for training and running AI. It's paired with all those NVIDIA chips that have been selling like hotcakes and only a small handful companies in the world make it. Now the surge in demand from data centers has created a global shortage for everything else — the PCs and smartphones and other consumer electronics that also use memory chips. Marketplace's Meghan McCarty Carino spoke with Tom Mainelli, vice president of device and consumer research at IDC, about how long this shortage could last.

On Jan. 7, 2025, the Eaton and Palisades Fires began, killing 31 people and destroying around 13,00 homes in the Los Angeles area. A year later, residents are looking to rebuild the lives and homes they once had. Marketplace's David Branccacio and his wife lost their Altadena home to the Eaton fire, and have yet to break ground on a new building. But as they continue to plan for construction in the new year, they are focusing on fire-resistance for the future.Branccacio joined “Marketplace Tech” host Meghan McCarty Carino to speak about the technology and building that goes into fire-resistant homes.

X, formerly Twitter, is facing a global backlash because users are directing the platform's AI chatbot, Grok, to generate non-consensual intimate imagery. Users have been popping up in the replies of women — and sometimes minors — tagging Grok and asking it to generate images of them in bikinis or undressed.The company and its owner, Elon Musk, have both clarified illegal content will not be tolerated on the platform.Plus, President Donald Trump signed an executive order late last year aimed at blocking states from enforcing local AI regulations — something a majority have adopted in some form.And, Meta is a victim of its own success. Its new Ray-Ban smart glasses are selling too fast to keep up with demand.Marketplace's Meghan McCarty Carino spoke with Maria Curi, tech policy reporter at Axios, to discuss all these topics on this week's Marketplace Tech Bytes: Week in Review.