Podcasts about Invincea

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way.                                                      In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore how sales and marketing can truly become a unified go-to-market team. With eight successful startup exits under his belt, Dan shares his proven marketing playbook for creating strategic customer relationships and driving exponential growth. Building Trust Through Face-to-Face Connections Dan emphasizes the critical importance of in-person events for building trust, especially in industries like cybersecurity where the stakes are high. He shares creative ways to maximize event impact without breaking the bank, including: Leveraging venture capitalist connections for cost-effective meeting spaces Sponsoring targeted events alongside larger competitors Featuring customer speakers to gain coveted speaking slots The Marketing Playbook for Startup Success Drawing from his extensive experience, Dan outlines key elements of an effective marketing strategy: Engaging customers to build trust and add value Creating content that showcases detailed problem-solving Participating actively in industry communities Aligning closely with sales to drive qualified leads Fostering Long-Term Customer Relationships Dan reveals his approach to creating lasting partnerships: Ensuring products deliver on promises and improve over time Reacting quickly to support customers during challenges Demonstrating ongoing value to justify renewals and even price increases. For sales and marketing professionals looking to boost collaboration and drive results, this episode offers actionable insights from a seasoned expert. Don't miss Dan's tips on creating a unified go-to-market approach that positions your company for acquisition and long-term success. Key Moments of This Episode 00:00:00 - Marketing's Value to Sales: Bridging the Gap Many CSOs feel marketing isn't providing value, with up to 50% saying they're doing it alone. The key is building trust through regular engagement, providing valuable tools and assets, and demonstrating marketing's direct impact on sales opportunities and customer relationships. 00:06:37 - The Met Kiss: CMO's Secret Romance Novel Dan Loden, CMO of Blackbird AI, reveals he published a romance novel called "The Met Kiss" during COVID as a creative outlet. This unexpected hobby showcases his multifaceted personality beyond his cybersecurity expertise. 00:10:06 - Building Successful Partnerships Between Sales and Marketing Dan emphasizes the importance of a unified go-to-market team. Marketing should actively engage with sales, provide valuable tools, and directly contribute to customer acquisition. Regular communication and demonstrating marketing's impact on sales success are crucial for building trust. 00:15:22 - Leveraging Events and Community Engagement for Marketing Success Dan shares strategies for effective event marketing, even on a limited budget. He highlights the importance of face-to-face interactions, sponsoring targeted events, and leveraging customer speakers for greater credibility and exposure at industry conferences. 00:28:18 - Creative Marketing Strategies: LinkedIn Posting Party Mario shares an innovative "posting party" concept to drive engagement and build community. This low-cost strategy leverages AI tools for content creation and encourages participants to boost each other's posts, demonstrating creative approaches to marketing on a budget. 00:33:29 - The Marketing Playbook for Startup Success Dan discusses his proven marketing playbook, developed over years of experience. It includes strategies for brand building, customer engagement, and creating market momentum. The playbook is adaptable and has contributed to multiple successful startup exits. 00:36:41 - Creating Strategic Customer Relationships Dan emphasizes the importance of delivering consistent value through product performance and customer support. Building trust and demonstrating reliability, especially during challenging times, leads to long-term partnerships and customer loyalty across job changes. About Dan Lowden Dan Lowden is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University. 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Some performances fade. Others stay with you for decades.Buena Vista Social Club is one of them. It isn't just a musical—it's a masterclass in resonance, memory, and experience.In this episode, we're pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.Together, we explore why content should come first, how honesty builds brand resilience, and what it takes to create live experiences your audience will talk about for years.About our guest, Dan LowdenDan is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.What B2B Companies Can Learn From Buena Vista Social Club:Content is the foundation—not an afterthought. Even in cybersecurity, content is king. Dan says, “My first hire was a content person. You can have the best ABM strategy or tools, but if you don't have really valuable content, you're not going to get anywhere.” His advice? Lead with education, not asks. Thoughtful reports, relevant use cases, and engaging narratives will earn your audience's attention—and their trust.Honesty builds brand resilience. When it comes to trust, marketing can't cut corners. Especially in high-stakes industries like cybersecurity. Dan says, “There's been a lot of overstatement of things by marketers and salespeople. That's when marketing takes a ding.” Instead, he urges CMOs to stay grounded: deliver real value, communicate with clarity, and show your audience you're in it for the long haul.Live experiences create a lasting impact. If you want your brand to be unforgettable, you need to create moments that move people. “People still come up to us today and say that band and that experience 10-plus years ago—they remember. There's not been anything like that,” Dan says, reflecting on a live concert his team produced. Whether it's a concert, a rooftop dinner, or a one-of-a-kind conference, remarkable experiences turn into word-of-mouth—and brand love that lingers.Quotes*“To me, in marketing—B2B or B2C—it's about creating a relationship, trust, even friendship, a community with your audience.”*"If you treat your customers well, if you serve them well, if you're honest with them… then you have a chance of being very successful as a company.”*“Music is really, really important, really powerful… as a marketer, especially in cybersecurity where there's 5,000 cybersecurity companies, you have to do something different. You have to stand out.”Time Stamps[00:55] Meet Dan Lowden, CMO at Blackbird.AI[03:42] The Magic of Live Theater[06:21] The Role of a CMO in Cybersecurity[10:23] Understanding Narrative Attacks[14:29] The Evolution of Narrative Intelligence[22:36] The Story Behind Buena Vista Social Club[28:31] The Power of Live Music in Marketing[30:33] Creating Remarkable Experiences[39:21] The Importance of Content in Marketing[45:05] Final Thoughts and TakeawaysLinksConnect with Dan on LinkedInLearn more about Blackbird.AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals!  In fact, Cami's SDR program has helped SightGain achieve significant increases in:    Demos Booked: ⬆ Demos Complete: ⬆ Pipeline Growth: ⬆    From Washington DC to Australia to London, Cami has led digital demand generation and brand campaigns that touch nearly every corner of the globe. With a focus on start-up cybersecurity SaaS enterprise software, she has built a career around innovative digital marketing campaigns and customer-focused events that drive revenue. Prior to joining SightGain, Cami was a marketing and business development leader at Cybrary, Endgame, Invincea (acquired by Sophos), and Risk Analytics—where she developed go-to-market strategies that disrupted and dominated the cybersecurity industry. Cami graduated from Radford University with a B.S. in Communications specializing in Public Relations and a minor in Marketing. In her free time she enjoys spending time with her wife and three golden doodles in Richmond, VA hiking, exploring, and brewery hopping.   Connect with Cami on LinkedIn. Visit the SightGain website or the company LinkedIn page.  Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

The team at Axonius often jokingly refer to themselves as the most “boring startup” around, but their industry peers don’t see it that way. The company just so happens to be one of the hottest in cybersecurity having been named “Most Innovative Startup” at the recent RSA Conference and SC Magazine’s “Rookie Security Company of the Year”. Axonius is a cybersecurity asset management platform providing actionable visibility and policy enforcement for all assets and users. Essentially the company is solving what they call the least sexy part of cybersecurity, which is the asset management problem. But once again, they are being incredibly modest. The RSA Conference is the world’s leading information security conferences and expositions, announced that Axonius was selected winner of the fourteenth-annual RSAC Innovation Sandbox Contest. A panel of leading venture capitalists, entrepreneurs and industry veterans judged the contest and named Axonius RSAC’s “Most Innovative Startup 2019.” “I am blown away that the judges recognized a problem as mundane as asset management to be the winner this year,” said Nathan Burke, chief marketing officer of Axonius. “It is amazing that a really big and nagging problem that hasn’t been solved yet is something that the judges decided is worthy of winning.” In its fourteenth year, the RSAC Innovation Sandbox Contest is a leading platform for startups to showcase their groundbreaking technologies that have the potential to transform the cybersecurity industry. In the past five years alone, the RSAC Innovation Sandbox Contest’s top 10 finalists have collectively seen 14 acquisitions and have received over $2.2 billion in investments. Past winners include companies such as Phantom, Invincea, UnifyID and, most recently, BigID. For a more complete picture of where past RSAC Innovation Sandbox participants stand today, visit the RSAC Innovation Sandbox Leaderboard, powered by Crunchbase, for updated status and funding totals. I wanted to learn more about the Axonius story and what inspired them to solve a nagging problem experienced by every business but hadn't been solved, until now. Nathan Burke joins me on my daily tech podcast to share his journey with Axonius and also the inspirational story of exactly how they earned the award of the “Most Innovative Startup 2019.” at the RSAC Innovation Sandbox Contest  

Kathie Miley is Chief Operating Officer of Cybrary, the world’s first open-source cybersecurity and IT learning and certification preparation platform. Kathie was the Senior Vice President of Global Sales at Engame, Executive Vice President of Worldwide Sales at Invincea, Inc, and served as Executive Director of Global Security Sales at Verizon Enterprise Solutions. Kathie also served on the Board of Directors for the national chapter of Information Systems Security Association.Kathie talks about Verizon's culture, female mentorship, and the lack of education in cybersecurity. Reach out to Katie on LinkedIn. Stay up to date with Witty through our website, LinkedIn or email us at podcastwitty@gmail.com. Support the show (http://wittypod.com)

VMware falls out with Tanium, machine learning at Invincea, the war on legacy IT, Cisco Cloudlock releases an apps firewall, and more enterprise news! Full Show Notes: http://wiki.securityweekly.com/wiki/index.php/ES_Episode44

VMware falls out with Tanium, machine learning at Invincea, the war on legacy IT, Cisco Cloudlock releases an apps firewall, and more enterprise news! Full Show Notes: http://wiki.securityweekly.com/wiki/index.php/ES_Episode44

Ryan Hays of TBG Security joins us. In the news, VMware falls out with Tanium, machine learning at Invincea, the war on legacy IT, Cisco Cloudlock releases an apps firewall, and more in this episode of Enterprise Security Weekly!Full Show Notes: http://wiki.securityweekly.com/wiki/index.php/ES_Episode44 Visit http://www.securityweekly.com for all the latest episodes!

Ryan Hays of TBG Security joins us. In the news, VMware falls out with Tanium, machine learning at Invincea, the war on legacy IT, Cisco Cloudlock releases an apps firewall, and more in this episode of Enterprise Security Weekly!Full Show Notes: http://wiki.securityweekly.com/wiki/index.php/ES_Episode44 Visit http://www.securityweekly.com for all the latest episodes!

Host Kevin Greene and guest Anup Ghosh, CEO and Founder at Invincea, discuss the importance of machine learning in improving cybersecurity detection capabilities. Ghosh also discusses the future of machine learning and how Invincea plans on evolving its capabilities in a crowded endpoint market, as well as his priorities for the new federal CISO role in improving federal cybersecurity.

On this extra episode of The Cybersecurity Podcast, reporter Jack Detsch brings you the highlights from Beat the Breach, an event cohosted by Passcode and Invincea during the RSA Conference in San Francisco. The live discussion focused on how the Trump administration will confront the nation's biggest cybersecurity challenges. You'll hear from former White House Homeland Security Adviser Lisa Monaco, former US Chief Information Security Officer Greg Touhill, General Motors' Jeffrey Massimilla, and US Deputy Assistant Attorney General Adam Hickey. This bonus episode is sponsored by Forcepoint, NSS Labs, and Vectra Networks.

Anup Ghosh's story is uniquely DC. He started off as program manager at a government agency, but then quickly identified a problem that needed solving. Fast forward to his company being sold for $100 million and it's easy to see why his trajectory is inspiring.

Sophos acquires Invincea, the startup fundraising dictionary, five tough lessons every solopreneur needs to know, and how much is a Shark Tank appearance worth? Full Show Notes: http://wiki.securityweekly.com/wiki/index.php/SSW_Episode27 Visit http://securityweekly.com/category/ssw/ for all the latest episodes!

Sophos acquires Invincea, the startup fundraising dictionary, five tough lessons every solopreneur needs to know, and how much is a Shark Tank appearance worth? Full Show Notes: http://wiki.securityweekly.com/wiki/index.php/SSW_Episode27 Visit http://securityweekly.com/category/ssw/ for all the latest episodes!

Scott Kannry and Jason Christopher of Axio join us. In the news, Sophos acquires Invincea, the startup fundraising dictionary, five tough lessons every solopreneur needs to know, and how much is a Shark Tank appearance worth? Stay tuned!

Scott Kannry and Jason Christopher of Axio join us. In the news, Sophos acquires Invincea, the startup fundraising dictionary, five tough lessons every solopreneur needs to know, and how much is a Shark Tank appearance worth? Stay tuned!

In today's podcast, we hear that ISIS-affiliated hackers deface UK National Health Service sites with propaganda. Turkish Islamists DDoS Austria's parliament. Poorly crafted, but troubling, Mac malware seems linked to Iran. Criminals follow the money into the cloud. Salient buys Triple I, Malwarebytes picks up Saferbytes, and Sophos buys Invincea. Pala Alto Networks' Rick Howard walks us through the adversary playbok. The author and purveyor of the Dendroid RAT gets probation.

CEO and Founder Anup Ghosh discuss with host Kevin Greene the importance of machine learning in improving cyber security detection capabilities. Ghosh and Invincea have recently announced a partnership with Virustotal to assist the malware research community in understanding various types of malware. Ghosh told host Kevin Greene that the deep learning engine in Invincea’s X technology has its roots in DARPA’s Cyber Genome project.

As ransomware infections and spear phishing attacks become too familiar, online security is finally being talked about in boardrooms. Last week I learned how Invincea discovered how ransomware developers are adding a DDoS component that uses an infected machine to attack its own network. I also learned how Dell uses Invincea on all Its devices and how they have also created secure enterprise endpoint devices by combining deep learning with behavioral monitoring. So I invited Anup Ghosh, CEO of Invincea onto the show. Guest Info www.invincea.com Twitter: @Invincea    

Bobby Patrick, HPE Helion CMO talks with Anup Ghosh, Founder and CEO, Invincea about Cloud Security and the Beat the Breach Event during RSA Conference 2016

Gary McGraw is an author of many books and over a 100 peer-reviewed publications on IT security. In addition, Gary McGraw serves on the Dean’s Advisory Council for the School of Informatics of Indiana University, and produces the monthly Silver Bullet Security Podcast for IEEE Security & Privacy magazine (syndicated by informIT). Gary is the Chief Technical Officer at Cigital Inc. In addition, he serves on the advisory boards of several companies, including Dasient, Fortify Software, Invincea, and Raven White. He holds dual PhD in Cognitive Science and Computer Science from Indiana University. In the past, Gary McGraw has served on the IEEE Computer Society Board of Governors.

Gary McGraw is an author of many books and over a 100 peer-reviewed publications on IT security. In addition, Gary McGraw serves on the Dean’s Advisory Council for the School of Informatics of Indiana University, and produces the monthly Silver Bullet Security Podcast for IEEE Security & Privacy magazine (syndicated by informIT). Gary is the Chief Technical Officer at Cigital Inc. In addition, he serves on the advisory boards of several companies, including Dasient, Fortify Software, Invincea, and Raven White. He holds dual PhD in Cognitive Science and Computer Science from Indiana University. In the past, Gary McGraw has served on the IEEE Computer Society Board of Governors.