Podcast appearances and mentions of jason vandeboom

In today's episode, I'm thrilled to welcome Jason VandeBoom, Founder and CEO of ActiveCampaign, a platform integral to my daily business operations for building community and fostering lifelong customer relationships. We explore the evolution of technology and its impact on business strategies over two decades, emphasizing the importance of value, culture, Midwest work ethic, and mentorship. Jason shares insights into the foundational principles of ActiveCampaign, the significance of customer experience, and the blend of Silicon Valley innovation with a grounded work ethic. Join us as we discuss the journey of creating a brand that's genuinely in service of its users, illustrating how maintaining a learner's mindset and a mentorship culture can significantly amplify business growth. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jason VandeBoom is the Founder & CEO of Active Campaign, a company with a valuation of $3B+. They currently have over 180K clients, some of them include Shopify, Square, Facebook, and Salesforce among others. Jason VandeBoom talks about how they got started and taking the action necessary to get the company off the ground.

Jason VandeBoom is the Founder & CEO of Active Campaign, a company with a valuation of $3B+. They currently have over 180K clients, some of them include Shopify, Square, Facebook, and Salesforce among others. Jason VandeBoom talks about how they got started and taking the action necessary to get the company off the ground.

On this episode of the Traction podcast, host Lloyed Lobo welcomes Jason VandeBoom, Founder & CEO of ActiveCampaign.   ActiveCampaign has managed to build a big business by taking some less-than-obvious paths.   Jason shares his take on traditional growth strategies. He tells us why they don't always make sense and gives a breakdown of the lessons learned from scaling the unscalable into a long term sustainable business.   More specifically, Jason discusses:   0:56 - ActiveCampaign's founding story 3:12 - Prioritize customer experiences over product experiences 8:21 - Find your own path 12:58 - Don't go global, be global 15:34 - Why pain doesn't equal success 18:00 - Figure out the right validators   Learn more at https://tractionconf.io   Connect with Jason VandeBoom: https://www.linkedin.com/in/jvandeboom   Learn more about ActiveCampaign at https://www.activecampaign.com/   This episode is brought to you by:   Extend your company's hiring budget with VanHack's pool of 400,000 remote engineers at a lower cost than local hires. Join companies like Dapper Labs, 1Password, Brex and Dooly who hired great engineers with VanHack. Mention “Traction Remote” when you sign up today to get 10% off your first hire at https://VanHack.com.    Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

Jason went against a lot of traditional advice for startups: staying in your lane; not going after big companies as your first customers; treating customer support as a cost center. Those unorthodox decisions have been key to the growth of ActiveCampaign. --- Send in a voice message: https://anchor.fm/business-of-software/message

ActiveCampaign CEO and founder Jason VandeBoom joins Scott back on the pod to talk about the latest news - announcing a whopper $240 million Series C round led by Tiger Global to scale up its operations and continued growth with customers (up to 145,000 active customers). As an 18-year old business, ActiveCampaign is hardly an overnight success story, but has gradually built up a strong user base that has skyrocketed in recent years fueling the strategic investment rounds after years of bootstrapping. On this episode you'll hear Jason talk about AC's journey, helping business make decisions closer to who they are and serving the customer a better experience and building towards the future of marketing.

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers.  Jason VandeBoom is the Founder & CEO Having founded ActiveCampaign as a means to fund his education, Jason pursued a degree in fine arts until shifting his focus entirely to growing the company. He is a self-taught software engineer and technologist.  Learn More

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers.  Jason VandeBoom is the Founder & CEO Having founded ActiveCampaign as a means to fund his education, Jason pursued a degree in fine arts until shifting his focus entirely to growing the company. He is a self-taught software engineer and technologist.  Learn More

On this episode, the Founder and CEO of ActiveCampaign joins me to discuss the future of customer experience automation. Get the full show notes here.

Jason VandeBoom is the Founder and CEO of ActiveCampaign. ActiveCampaign's category-defining Customer Experience Automation Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Jason has been named to Crain's Chicago Business 40 Under 40 list and was a 2019 Midwest finalist for EY's Entrepreneur of the Year program. He is a member of Young Presidents' Organization (YPO), the Economic Club of Chicago, and serves on the board of the Future Founders Foundation.

This week on SOUTH POD find out how startups are using Saas technology to grow their companies. Tonight we are re-airing DIG SOUTH Virtual Tech Summit Speaker Session with Jason Vandeboom, Founder & CEO of ActiveCampaign, and Martin Angert, Partner at Susquehanna Growth Equity

In this episode we talk to Jason VandeBoom, Founder & CEO at Active Campaign. If you like this episode, you'll probably also love... ....this book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Founder and CEO of ActiveCampaign Jason Vandeboom sits down with Foundr’s Nathan Chan to discuss his journey from launching a small part-time business to running a global SaaS empire. An email marketing, marketing-automation, and sales CRM platform, Jason owes the company’s success to its “customer first” approach and mindful framework. By throwing out the “product-first SaaS playbook” to a more customer-centric model, ActiveCampaign has evolved from an old-school on-premise contact management company to over 90,000 customers in 161 countries. Jason doesn’t believe in a time-box window for creation, and he discusses his belief that you can create innovation over time. He says that when it comes to building a business that is sustainable and long-term, you have to start with the right framework. With many small businesses facing uncertainty due to Covid-19, ActiveCampaign has made it their mission to provide support and security for their customers. Jason discusses how “there’s a former digital transformation that […] has become a necessity.” Above all, business is about trusting your instincts and trying to find a path that is a different shape to others. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out to us via email. Key Takeaways Jason discusses his belief in the importance of staying true to being a small business How ActiveCampaign found its footing as an on-premise contact management businesses Why Jason believes the key to a successful business is customer-first over product-first, and how this can shape creative innovation How ActiveCampaign slowly built its foundations in order to secure 100k paying-active companies and over $100 million in annual recurring revenue Why you should ignore the typical SaaS playbook that insists that in order to obtain growth you will need to upmarket Jason advises that you should always trust your instincts, and allow time for your company to grow. You only need passion, joy, and the strength to find our way through it all.

Jason VandeBoom, Founder & CEO of ActiveCampaign, joins the Bowery Capital Startup Sales Podcast to discuss "Communicating With Customers During COVID-19."

Jason VandeBoom, Founder & CEO of ActiveCampaign, joins the Bowery Capital Startup Sales Podcast to discuss "Communicating With Customers During COVID-19."

Jason VandeBoom has bucked the Silicon Valley trend of raising money wildly and living to "fail fast". Jason is the founder and CEO of ActiveCampaign. He recently raised a $100,000,000 Series B financing for his company, but unlike so many software entrepreneurs, he has been building his same business for over 15 years. In this episode, Jason shares with us why he chose a measured approach to grow ActiveCampaign. For him, valuation figures do not correlate with validation. Instead, the customer experience is his North Star, so much so that he still reads customer reviews to keep his finger on the pulse of the company. Jason and his service-minded approach to business is truly inspiring. We loved having him on the show. Be sure to tune in.

Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years! Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Some businesses immediately chase investors, looking to monetize as quickly as possible. Others, however, bootstrap for as long as possible, investing all their energy into building the best product. Jason VandeBoom, CEO and Founder of ActiveCampaign, spent 17 years building his product. He and his team created the category of customer experience automation and continue to be industry leaders in the space. After bootstrapping and focusing on building a powerful platform, ActiveCampaign finally decided it was ready to take on investors. They’ve just closed Series B funding of $100 million, investing most of it back into their product. Jason joined the podcast to share his tips for building a scalable business, how to stay focused on growth and ignore the competition and how to stay patient in a turbulent industry.

Ji Suk Yi hosts today’s edition of the Wintrust Business Lunch for Wednesday, January 29, 2020. Segment 1: (At 0:00) Terry Savage, Personal Finance, Economy and Markets Expert at TerrySavage.com, stressed the importance of understanding how online personal loans work in her latest syndicated column. Personal loans are the fastest-growing debt category in the country […]

  This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses.    Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it's a weird blend, but the mix of science and art inevitably leads to product.    This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.

  This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses.    Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it’s a weird blend, but the mix of science and art inevitably leads to product.    This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.

On this week's episode of the SaaS Revolution Show, we speak with Jason VandeBoom, Founder and CEO of ActiveCampaign about all the unusual things he has done to reach $70M in ARR and counting.A builder and maker of things from an early age, young Jason thought that the best way to cater for that was to attend Fine Arts school. That pursuit brought him to Chicago. However, to pay for Arts school he started doing consulting on the side. He ended up packaging it into an on-premise solution, which he sold for the good part of the following decade, abandoning the pursuit of the fine arts and establishing himself as a tech entrepreneur. In 2013 he began a transition into building a cloud based customer experience automation platform. By 2016, Jason was employing around 20 people and started growing the company.Three years later the numbers speak for themselves - headcount is nearing 550, the company has 80,000 customers and is on a healthy growth trajectory, currently earning 70M in ARR. What is not so obvious is how Jason got there. Breaking a lot of hard SaaS rules and doing things that on paper made little sense in scaling but in fact have contributed massively to the success of the company, has been the heart of it.Listen on to hear:An example of an unscalable tactic, many would consider toxic to the bottom lineActive campaign's unusual way of doing customer researchHow they break the rules of user conferencesJason VandeBoom is one of many excellent speakers we will host at SaaStock19 in Dublin this October that will be sharing unusual and not often talked about ways to grow. We have over 160 speakers that will be split between 5 stages, including a Podcast stage where your favorite podcasts such as The Top, The Growth Marketing Podcast, Inside Intercom, The SaaS Revolution Show and others will be recording live episodes that you can listen in on. That is just one small part of what you get with your SaaStock ticket so go ahead and grab one now at the best possible price.

In this episode, Jason VandeBoom and Adam Johnson from ActiveCampaign talk to us about what it’s like to see 600% business growth and manage 550 employees. Garrett asks them questions about their commitment to reading customer feedback daily, the key values they attribute to their fast growth, and how their past failures pivoted them to their current success. IN THIS EPISODE YOU’LL LEARN:  The 2 growing pains that ActiveCampaign felt as they’ve scaled The 2 arms of ActiveCampaign, sales and customer success, and how investing in customer onboarding has paid off for their long term vision How agencies can stand out amongst their competitors What goes into the process of building the right team and finding the best ways to continuously invest in their knowledge, skill sets, and happiness LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How to Win Friends & Influence People by Dale Carnegie Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin ActiveCampaign Jason on LinkedIn Adam on LinkedIn Digital Agency Expo (Code: Podcast for $500 off your ticket) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jason VandeBoom, Founder & CEO of ActiveCampaign, discusses how he's been able to keep the team performing, as they've added over 400 employees and expanded to offices around the world in the last 3 years. Jason emphasizes the importance of listening to his people and in turn asking them to listen to their thousands of clients. In doing this, ActiveCampaign is not only able to create a better customer experience, but more importantly, create a better employee experience.

David Skok is a serial entrepreneur turned VC at Matrix Partners. He founded four companies: Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software and did one turnaround with Xionics. Three of the companies he founded went public and one was acquired. Jason Lemkin is the Founder @ SaaStr, the world’s largest SaaS community and leading early-stage SaaS fund with investments in Automile, TalkDesk, Algolia and more. Jason Vandeboom is the Founder of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Since 2013 with their transition to SaaS have grown to more than $50 million in ARR in less than five years, while maintaining profitability. Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Fred Shilmover is the CEO and co-founder of InsightSquared, one of Boston’s premiere tech startups paving the way in the sales intelligence space. Throughout the InsightSquared journey, Fred has raised over $25m in VC funding from the likes of DFJ, Bessemer, Salesforce and Atlas Venture. In Today’s Episode We Discuss: Does David Skok believe that ACV should sit at the top of the metrics stack? What are the 4 metrics that fundamentally matter in your business? What can founders do to their pricing model to extract as much value from each customer? How do the very best businesses structure their pricing for value extraction? If ACV increase is a core focus for our startup, should we hire a sales rep solely selling to enterprise? What are the biggest mistakes founders make in this scenario? What can founders do to optimise revenue per lead? How does on need o approach lead targeting according to the individual skills of their reps? Is it best to start at enterprise and work down to SMB or does SMB and work up to enterprise work best? How does the product have to change with the scaling to enterprise? How does the messaging need to change with the scaling to enterprise? How do you need this change to be reflected in your pricing?     What does it truly mean to be an ARR first company? What is the right way for founders to calculate their differing ACVs? What is the right way to present that when pitching VCs? Where do many founders go wrong in how they present and discuss ACVs with investors? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Harry Stebbings Jason Lemkin SaaStr David Skok Jason Vandeboom Dave Kellogg Fred Shilmover

John chats with Jason Vandeboom, founder and CEO of ActiveCampaign, about how CRM, relationship building, email marketing, and marketing automation have changed for the better.

We recently hosted a webcast conversation between Jason VandeBoom, CEO and Founder of ActiveCampaign, and Hisham Ibrahim, Lean Startup Co. Faculty Member, focused on the importance of leaning into your customers and learning from them in order to grow your business. In Jason and Hisham’s conversation, they discuss: - The importance of letting customer feedback guide the product development - How to scale up while staying close to your customers - The key lessons learned as Jason looks back on the startup story of ActiveCampaign And much, much more… When Jason VandeBoom launched ActiveCampaign in 2003, he wasn’t trying to start a business or grow a company. He was just trying to make some money to pay for college. All of his customers were small businesses and they all started wanting the same thing: to communicate with their customers. At the time, the options for small businesses to implement something like this was somewhat limited. Instead of building one-off tools and products for each company, Jason decided to create a contact management package and sell that instead. “[I had] no idea of what that could be,” Jason says, “and then as someone bought it, I just glued onto them to learn as much as I could.” In fact, for a while, Jason says he didn’t even care about the revenue he was generating. Rather, “all I cared about was the interesting work and ensuring I was providing a ton of value.” His focus on listening to the customers helped him learn a lot about what customers needed and how to add to ActiveCampaign’s product catalogue. So much so that by the end of the first decade his company was up to eight products, all of which impacted a piece of the customer experience. “We learned a lot about each piece,” Jason says, “but the tool didn’t actually matter as much as moving data throughout their entire experience and making that feel like a unified experience.” Email us: education@leanstartup.co Follow Lean Startup Co. @leanstartup https://leanstartup.co/education

Interview with ActiveCampaign CEO, Jason VandeBoom Recognized as the leader in the marketing and sales automation for SMBs, ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages. Wild Audience has teamed up with ActiveCampaign to offer our audience (you!) 1-click automation templates & flexible pricing. Here's how you get started: wildaudience.com/activecampaign/ If you would like to support the podcast, please rate 5 stars and review on Apple Podcasts. Learn more about Wild Audience at www.wildaudience.com

Jason VandeBoom, founder & CEO of ActiveCampaign, joins Scott in-studio at WGN to talk about the advantage his CRM has over others such as Salesforce, MailChimp, and HubSpot. If you listen, you can get almost TWO months of ActiveCampaign for absolutely FREE! The first two weeks are already free with a trial, but Technori can get you more. This episode is sponsored by Bank of America and MB Real Estate.

Jason VandeBoom is the Founder and CEO of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Jason founded the company in 2003 and under Jason's leadership, ActiveCampaign has flourished from a successful but small company and then in 2013, they transition to SaaS, since they have grown to more than $50 million in ARR in less than five years, while still maintaining profitability and its culture. They have also only raised a single $20m PE round to accelerate their growth, making them a market leader in terms of funds raised/ARR generated.   In Today’s Episode We Discuss: How Jason made his way into the world of SaaS and came to found ActiveCampaign? Why is Jason so bullish that “SMB first, works”? What are the inherent benefits from starting at SMB? How does it affect product feedback? How does it affect how you build and scale your team? How does one start to layer in market and enterprise over time? Why does it give you additional leverage?   What does Jason think is the right way to scale your sales team> Why does one not need funding to scale sales teams? When does Jason believe is the right time to hire your first VP of Sales? What were the biggest mistakes that Jason made in the scaling of his sales team? Why should hire 3 reps to start at one time?   How does Jason view the current fundraising environment? Why does Jason believe that “no one cares if you get funding”? Why does Jason believe there is a fear around needing fast growth? Who is to blame for this? How should founders in the messy middle feel when seeing large fundraises in the media? Why does Jason believe that all leaders need to be consuming all feedback? How does Jason consume feedback on a daily basis? What metrics and elements does he look for in this assessment? How has Jason’s role changed over the 16-year CEOship? Does it get easier over time in Jason’s mind? What has been the biggest challenge? Jason’s 60 Second SaaStr: What does Jason know now that he wishes he had known at the beginning? No man’s land of SaaS pricing, exist or a myth? Multi-year deals, all they are cracked up to be or overrated? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:  Jason Lemkin Harry Stebbings SaaStr Jason VandeBoom

Jason VandeBoom is the founder and CEO of ActiveCampaign, an email marketing, marketing automation and sales CRM platform. The Show Notes ActiveCampaign Jason on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Jason VandeBoom is the founder and CEO of ActiveCampaign, an email marketing, marketing automation and sales CRM platform.The Show NotesActiveCampaignJason on TwitterOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Jason VandeBoom is CEO of ActiveCampaign, a privately-held leader in email marketing automation. (I’m a raving fan because I use it to stay in touch with my customers.) He founded the company 13 years ago, built it steadily & bootstrapped with no outside capital. And then, 2 years ago, BANG! Silversmith Capital Partners invested $20 million, and Jason ramped the business from 30 employees to over 300. Now based in Chicago & Sydney, the business has 60,000 small business customers all over the world. In this 20-minute interview, Jason reveals how to recruit, build, and lead a team in the face of hypergrowth. Not an easy thing to do.

Jason VandeBoom is founder of ActiveCampaign which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing. Here’s a glimpse of what you’ll learn: [0:40] Jeremy’s welcome and introduction to this episode with guest Jason VandeBoom, founder of ActiveCampaign. [2:43] Who should be using ActiveCampaign? [3:30] Jason discusses the evolution of ActiveCampaign since its beginning in 2003. [7:24] Transitioning from multiple products to focusing solely on email marketing. [8:01] Some misconceptions about ActiveCampaign. [11:01] Jason discusses some things he’s had to “put his foot down” about in order to ensure value added marketing by clients. [13:39] Do you actively pursue partner campaigns? [17:24] Some of the most popular integrations ActiveCampaign offers right now. [21:22] Jason’s introduction into the tech field. [23:53] Jason’s original aspirations as a young person. [27:45] Jason’s work experience in web design and contact management. [31:47] The evolution of the ActiveCampaign product offerings after starting email marketing. [40:03] Some other challenges ActiveCampaign faced. [45:06] Some actions that it takes to have a client enter the sales pipeline. [56:35] Some of the biggest challenges ActiveCampaign is facing now and how Jason plans to overcome them. [1:02:43] Some of the milestones of the last 5 years. [1:07:18] What’s been the lowest point for ActiveCampaign? [1:08:34] What was the most painful part as far as products? [1:10:11] How do you disconnect from that level of stress when you go home? [1:11:46] The proudest moment for ActiveCampaign. [1:12:36] What are you most excited about in the future of ActiveCampaign? [1:13:32] The proudest customer experience you’ve had. [1:14:29] What’s the most unique type of business you work with? [1:15:10] Jason’s final thoughts. In this episode… For Jason VandeBoom, finding success with his flourishing company ActiveCampaign came with its fair share of bumps in the road. From the early days of the company back in 2003, there has been an evolution of both product offerings and its approach to the customer experience. Jason discusses everything from the start of ActiveCampaign to the obstacles they’ve faced as they’ve grown. In the early days of ActiveCampaign, they were a product focused company. Jason discusses how they evolved into email marketing and what encouraged them to pursue a more focused avenue. He also shares the process of introducing email marketing as a product offering and how it grew from a small option to their main focus. Jason goes on to discuss in more detail the process of transitioning from 8 products to focusing on email marketing. He shares how the transition began in 2010 and why it took until 2014 to complete the process. Jason also offers insight into some common misconceptions about ActiveCampaign and how they deal with these issues. As they continue their chat, Jason and Jeremy discuss how ActiveCampaign uses partner campaigns to add value to the client. He gives insight into some of the more popular integrations and how their products evolved after the introduction of email marketing. In closing, Jason shares the high point, low point, and some milestones for the company, as well as what he sees in the future of ActiveCampaign as it continues to grow. Resources Mentioned on this episode www.ActiveCampaign.com Zapier Shopify

Jason VandeBoom is  founder of ActiveCampaign, which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing. Here’s a glimpse of what you’ll learn: [0:37] Jeremy’s introduction of Jason VandeBoom, founder of ActiveCampaign.com. [0:57] What’s been the lowest point for ActiveCampaign? [2:34] What was the most painful part as far as products? [3:53] How do you disconnect from that level of stress when you go home? [5:36] The proudest moment for ActiveCampaign. [6:16] What are you most excited about in the future of ActiveCampaign? [7:16] The proudest customer experience you’ve had. [8:16] What’s the most unique type of business you work with? [9:00] Jason’s final thoughts. In this episode… For Jason VandeBoom, growing his company, ActiveCampaign, hasn’t always been easy. Like most businesses, there have been bumps on the road and times when he wasn’t sure if they could keep pushing forward. Jason shares the high and low point for ActiveCampaign, along with some useful insight into how he’s grown the business into the success it is today. What’s been the low point for ActiveCampaign? Jason discusses the low point, which came in 2008 after his honeymoon. When Jason returned from his 2-week honeymoon, things were not going well for the company. He offers insight into the cause of the problems and how they were able to move forward and overcome the issues. Jason also shares his key learnings from this low point and how he’s avoided similar problems later on. Jason goes on to discuss one of the most painful parts of facing the issues in 2008 - realizing he had people focusing on the wrong product. He shares how long it took to regain stability, as well as the toll it took on him personally. How do you disconnect from work when you go home? For Jason, disconnecting is a challenge. He shares how his family has helped him learn to disconnect and why it can be tough to do so when you’re passionate about the business. What’s been the high point for ActiveCampaign? Jason shares why the past 6 months have been the high point for the company and some of the things that have contributed to their current level of success. He also discusses what’s next for ActiveCampaign and why the customer experience is so valuable to him. In closing, Jason leaves us with some final thoughts about how you can better utilize your time with automation. Resources Mentioned on this episode www.ActiveCampaign.com

Today I talk with Jason VandeBoom. Jason is the founder and CEO of ActiveCampaign. ActiveCampaign is a marketing automation platform used by many online and offline businesses. It has evolved to become a unique solution that excels in the arena it plays in. Jason started the company in 2003. They offered email, marketing, and customer support type software you uploaded and installed on your own server. You had to be slightly techn savvy to understand the details and get it up and running. And that caused some issues. In 2010 they decided to slip away from those products and focus on one ideal solution. And that's where Jason found his struggles and thinks they would be different today if they made some different decisions. Here's what we discuss: How they decided to transition from 8 products to only one, ActiveCampaign. Why you don't want to sell tech heavy software to tech fearing people. How they survived going from selling 4 and 5 figure purchase contracts to offering a single product starting at $9 per month. Why it was important to Jason to take their time to get revenue back up after the transition. Why you face certain risk challenges when you're bootstrapped and self-funded. Why he thinks they lost out of potential growth and could be a much larger company today if things went differently, and why that's important to you. Why he views their past caution as a good thing, and how it allowed ActiveCampaign to make huge improvements in the last year. Why it's important to do the right thing for existing clients, even when it slows down growth. The double-edged sword you face when offering a low priced product. Why it's important to have single focus clarity. How their single solution has allowed them to provide better service, reduced new hire training problems, and made everyone in the company more focused. How to integrate human touch points even with marketing automation. How ActiveCampaign clients use their platform in ways they never imagined. Enjoy the show. Slow Growth Wasn’t The Goal Of ActiveCampaign’s CEO But, In Hindsight, It Was The Right Thing To Do

In episode 9 we talk with ActiveCampaign CEO, Jason VandeBoom. Jason and I chat about the culture and direction of ActiveCampaign. Find out what's ahead for #ActiveCampaign in my interview with @jvandeboom #podcast #emailmarketing #marketingautomationClick To Tweet We also dig into some of the undiscovered gems in the platform and talk about killer new features that are on […] The post TAM 009: Jason VandeBoom – CEO of ActiveCampaign appeared first on The Active Marketer.