Bowery Capital Startup Sales Podcast

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Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges. This podcast is a discussion between the Bowery Capital team and experienced industry friends in an effort to help a younger generation of startups better understan…

Bowery Capital


    • Feb 13, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 33m AVG DURATION
    • 205 EPISODES


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    Latest episodes from Bowery Capital Startup Sales Podcast

    Leveraging India To Scale Adoption & Growth with Ulysses David (Dataiku)

    Play Episode Listen Later Feb 13, 2023 36:36


    Ulysses David, the former Global VP, Global Strategy / GM, India at Dataiku joins the Bowery Capital Startup Sales Podcast to discuss "Leveraging India To Scale Adoption & Growth.'

    Building Your Customer Advisory Board with Leslie Brand (Alation)

    Play Episode Listen Later Oct 19, 2022 34:13


    Leslie Brand, the former Senior Director of Corporate Marketing at Alation, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your Customer Advisory Board."

    Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

    Play Episode Listen Later Jul 10, 2022 31:03


    This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework. Topics include: Breaking down your pipeline by volume, velocity, and conversion What metrics matter, and what steps can you take once you identify a weak area? Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company. Common traps to look out for to avoid "happy ears Links to mentioned articles: https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit

    Building a Start-Up in a Bear Market with Baxter Lanius (Alternative)

    Play Episode Listen Later Jun 22, 2022 20:36


    Baxter Lanius, Founder and CEO of Alternative, shares his experience around building a sustainable, profitability focused startup. We discuss 1) the difference in a Private Equity vs Venture Capital mindset, 2) strategies for fundraising and scaling in a bear market 3) why he made the jump from investor to founding and building a company.

    Building a Product-led Growth Engine with Krishan Patel (Apollo)

    Play Episode Listen Later Jun 9, 2022 27:47


    Krishan Patel, VP of Product of Apollo, shares his experience around building a product-led growth engine and discuss 1) how he shifted his career from sales to product, 2) how and why to shift a sales-led org to a product-led one (and how Apollo did it) and 3) what about your company and product needs to be right to know if you should lean into PLG or not?

    Buyerside Chat: Ian Andrews, Chief Marketing Officer (Chainalysis)

    Play Episode Listen Later May 25, 2022 29:56


    Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware. Topics include: 1) What separates a good email from one that gets instantly deleted? 2) How to do effective research on your prospect before reaching out. 3) What should you know about the company before your first conversation? 4) Why coming into a meeting with a hypothesis is better than a blank page. Follow the Bowery Capital Startup Sales Podcast for more like this.

    Buyerside Chat: Reba Cox, Dir. of Procurement (MongoDB)

    Play Episode Listen Later May 5, 2022 30:56


    Reba Cox joins to share her experience as a buyer from organizations like MongoDB, Philips, and ESAB. Topics include 1) what procurement actually does behind the scenes 2) negotiating price vs value with procurement 3) why procurement will never be your champion and strategies to keep them from becoming a blocker. Follow the Bowery Capital Startup Sales Podcast for more like this.

    Buyerside Chat: Jonathan Cochrane, VP Operations (SaaSOptics)

    Play Episode Listen Later Apr 6, 2022 26:53


    Jonathan Cochrane joins to share his experience as a buyer from organizations like EY, ScienceLogic, Higher Logic, and SaaSOptics. Topics include 1) how being able to adapt your demo on the fly leads to sales 2) why trying to show all your product features is like a terrible first date and 3) what he looks for when teams present vendors to him for budget approval. Follow the Bowery Capital Startup Sales Podcast for more like this.

    Buyerside Chat: Chad Wonderling, CAO (Salesloft)

    Play Episode Listen Later Mar 23, 2022 28:06


    Chad Wonderling joins to share his experience as a buyer from organizations like Salesloft, Rubicon, and Ceres Global. Topics include 1) What is a CAO and how is it different to other finance roles, 2) what makes an outbound email stick out, 3) how to use LinkedIn to build relationships with prospects, and 4) why sales is a lot like dating. Follow the Bowery Capital Startup Sales Podcast for more like this.

    Buyerside Chat: Chris Spooner, SVP Finance (Rubicon)

    Play Episode Listen Later Mar 9, 2022 26:10


    Chris Spooner joins to share his experience as a buyer from organizations like Rubicon and Novelis. Topics include 1) How to enable your champion to go get a "yes" and not a "go do more work", 2) the art of blind calendar invites, do's and don'ts, and 3) a cold call that actually worked and why it worked Follow the Bowery Capital Startup Sales Podcast for more like this.

    Scaling Culture in a Remote World with Brendan Tolleson (RevPartners)

    Play Episode Listen Later Feb 23, 2022 25:41


    Brendan Tolleson, CEO and Co-founder of RevPartners, joins the Bowery Capital Startup Sales Podcast to discuss 1) Scaling culture by simplifying it into Intentionality, Documentation, Rewards, and Ownership, 2) How to bring new hires up to speed culturally in the first 90 days, and 3) Mission and Margin: How to move at VC pace and pursue excellence but also truly care for your people and customers in an authentic way.

    Buyer's Corner: Rakib Azad, VP Finance (Chainalysis)

    Play Episode Listen Later Feb 9, 2022 31:56


    Rakib Azad joins to share his experience as a buyer from organizations like Chainalysis, MongoDB, Footlocker, and Ladders. Topics include 1) how to work with your champion and align your product to the company's priorities, 2) why not doing your research can (and will) kill your deal, and 3) pet peeves sellers should stop right away to avoid getting blocked :) Follow the Bowery Capital Startup Sales Podcast for more like this.

    The 2021 Startup Sales Stack with Michael Brown and Eugene Godsoe (Bowery Capital)

    Play Episode Listen Later Feb 2, 2022 30:11


    This week we dove into 1) Vendor consolidation with insights from Mark Roberge, former CRO of Hubspot 2) Marketing automation growth 3) Covid's impact on how sales leaders should think through data, coaching, and analytics 4) Prioritizing what tools to get and when as an early stage company. This report, in partnership with G2, is meant to serve as a guiding framework for anyone evaluating sales, marketing, customer success or management software solutions. Link to the report: https://bowerycap.com/blog/sales/2021-startup-sales-stack-report

    Early-Stage Selling and Building Team Culture with Melanie Hallenbeck (Elevate.inc)

    Play Episode Listen Later Dec 14, 2021 21:03


    Melanie Hallenbeck, Chief Growth Officer of Elevate.inc, joins the Bowery Capital Startup Sales Podcast to discuss 1) Selling into ENT as an early stage startup, 2) navigating procurement, and 3) how Covid has changed the sales culture landscape.

    Early-Stage Enterprise Sales with Matt Cameron (SaaSy Sales Leadership)

    Play Episode Listen Later Jul 9, 2021 41:31


    Matt Cameron, CEO of SaaSy Sales Leadership, joins the Bowery Capital Startup Sales Podcast to discuss "Early-Stage Enterprise Sales."

    Modern Marketing Tactics with Mark Jung (Dooly)

    Play Episode Listen Later May 28, 2021 39:37


    Mark Jung, VP Marketing of Dooly, joins the Bowery Capital Startup Sales Podcast to discuss "Modern Marketing Tactics."

    Convincing Prospects to Buy vs. Build with Wendy Gonzalez (Sama)

    Play Episode Listen Later Apr 9, 2021 38:43


    Wendy Gonzalez, CEO of Sama, joins the Bowery Capital Startup Sales Podcast to discuss the "Convincing Prospects to Buy vs. Build."

    Most Important Traits For Early Sellers with Kevin Michaelis (Process Street)

    Play Episode Listen Later Apr 2, 2021 39:09


    Kevin Michaelis, VP of Sales at Process Street, joins the Bowery Capital Startup Sales Podcast to discuss the "Most Important Traits For Early Sellers."

    Evolving Your Sales Tech Stack with Oleg Campbell (Reply.io)

    Play Episode Listen Later Mar 26, 2021 33:00


    Oleg Campbell, Founder and CEO of Reply.io, joins the Bowery Capital Startup Sales Podcast to discuss "Evolving Your Sales Tech Stack."

    Link Building and Scrappy SEO Tactics with Alan Silvestri (Growth Gorilla)

    Play Episode Listen Later Mar 12, 2021 44:40


    Alan Silvestri, Founder and CEO of Growth Gorilla, joins the Bowery Capital Startup Sales Podcast to discuss "Link Building and Scrappy SEO Tactics."

    Startup Strategy Primer with the US Government with Sam Pandey (US Army Reserve)

    Play Episode Listen Later Jan 29, 2021 41:01


    Sam Pandey, US Army Reserve Innovation Officer 75th Innovation Command, joins the Bowery Capital Startup Sales Podcast to discuss "Startup Strategy Primer with the US Government."

    Early-Stage Startup Positioning with Chris Williams (Wolves Not Sheep)

    Play Episode Listen Later Jan 22, 2021 48:00


    Chris Williams, Co-Founder & Managing Director at Wolves Not Sheep, joins the Bowery Capital Startup Sales Podcast to discuss "Early-Stage Startup Positioning."

    The Importance of Customer Marketing with Sarah Doughty (Crescendo Labs)

    Play Episode Listen Later Jan 15, 2021 43:29


    Sarah Doughty, Founder and Customer Success Champion at Crescendo Labs, joins the Bowery Capital Startup Sales Podcast to discuss "The Importance of Customer Marketing."

    Getting Rid of Attribution with Elizabeth Walton Egan (Yext)

    Play Episode Listen Later Jan 8, 2021 33:35


    Elizabeth Walton Egan, SVP Marketing at Yext, joins the Bowery Capital Startup Sales Podcast to discuss "Getting Rid of Attribution."

    Marketing Operations with Chris Toy (MarketerHire)

    Play Episode Listen Later Dec 11, 2020 46:00


    Chris Toy, Co-Founder & CEO of MarketerHire, joins the Bowery Capital Startup Sales Podcast to discuss "Marketing Operations."

    Creating a Winning B2B Content Strategy with Devin Reed (Gong)

    Play Episode Listen Later Nov 20, 2020 46:49


    Devin Reed, Head of Content Strategy at Gong, joins the Bowery Capital Startup Sales Podcast to discuss "How To Create a Winning B2B Content Strategy."

    How To Do a Brand Audit with Grant McDougall (BlueOcean)

    Play Episode Listen Later Nov 17, 2020 48:37


    Grant McDougall, Founder & CEO of BlueOcean, joins the Bowery Capital Startup Sales Podcast to discuss "How To Do a Brand Audit."

    Prospecting Using Video with Morgan Ingram (JB Sales)

    Play Episode Listen Later Oct 30, 2020 32:34


    Morgan Ingram, Director of Sales Execution and Evolution at JB Sales, joins the Bowery Capital Startup Sales Podcast to discuss "Prospecting Using Video."

    Excelling at Each Stage of Growth with Andrew Elliott (CRO at People Data Labs)

    Play Episode Listen Later Oct 23, 2020 45:12


    Andrew Elliott, CRO at People Data Labs, joins the Bowery Capital Startup Sales Podcast to discuss "Excelling at Each Stage of Growth."

    growth stage labs cro excelling people data each stage
    Building Your First Revenue Operations Model with Brandon Jones (Komodo Health)

    Play Episode Listen Later Oct 13, 2020 31:52


    Brandon Jones, Head of Revenue Strategy and Operations of Komodo Health, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your First Revenue Operations Model."

    Shifting From Field Sales to Inside Sales with Diego Gomes (Rock Content)

    Play Episode Listen Later Aug 21, 2020 41:01


    Diego Gomes, Founder & CEO of Rock Content, joins the Bowery Capital Startup Sales Podcast to discuss "Shifting From Field Sales to Inside Sales."

    Uplevel Your Sales Demos with Dave Kennett (Replayz)

    Play Episode Listen Later Aug 14, 2020 42:19


    Dave Kennett, Founder & CEO of Replayz, joins the Bowery Capital Startup Sales Podcast to discuss how to "Uplevel Your Sales Demos."

    Iteration in Early-Stage Selling with Scott Leese (Surf and Sales)

    Play Episode Listen Later Aug 7, 2020 41:00


    Scott Leese, Founder & CEO of Surf and Sales and Scott Leese Consulting, joins the Bowery Capital Startup Sales Podcast to discuss "Iteration in Early-Stage Selling."

    Startup Sales Hiring: Potential Over Pedigree with Jessica Barrett (pymetrics)

    Play Episode Listen Later Jul 31, 2020 34:59


    Jessica Barrett, Managing Director, North America Sales at pymetrics, joins the Bowery Capital Startup Sales Podcast to discuss "Startup Sales Hiring: Potential Over Pedigree."

    managing directors hiring pedigree startup sales pymetrics north america sales jessica barrett
    Selling to Engineers with Oliver Williamson (CircuitHub)

    Play Episode Listen Later Jul 17, 2020 28:57


    Oliver Williamson, Head of Sales at CircuitHub, joins the Bowery Capital Startup Sales Podcast to discuss "Selling to Engineers."

    Using LinkedIn for Outbound Selling with Tom Abbott (SOCO Sales Training)

    Play Episode Listen Later Jul 3, 2020 38:46


    Tom Abbott, Managing Director of SOCO Sales Training, joins the Bowery Capital Startup Sales Podcast to discuss "Using LinkedIn for Outbound Selling."

    Ups and Downs of Building Sales Teams in Smaller Markets with Richard Harris (Harris Consulting Group)

    Play Episode Listen Later Jun 30, 2020 36:15


    Richard Harris, Founder of The Harris Consulting Group and Director of Sales Training & Consulting Services at Sales Hacker, joins the Bowery Capital Startup Sales Podcast to discuss "Ups and Downs of Building Sales Teams in Smaller Markets."

    BC Startup Sales Podcast - Pivoting Messaging During COVID-19 with Dev Basu (Powered by Search)

    Play Episode Listen Later Jun 19, 2020 42:48


    Dev Basu, Founder and CEO at Powered by Search, joins the Bowery Capital Startup Sales Podcast to discuss "Pivoting Messaging During COVID-19."

    Driving Revenue Retention During COVID-19 With Ed Fry (Paddle)

    Play Episode Listen Later May 29, 2020 32:58


    Ed Fry, Head of Growth at Paddle, joins the Bowery Capital Startup Sales Podcast to discuss "Driving Revenue Retention During COVID-19."

    How to Market During Social Distancing with Erik Huberman (Hawke Media)

    Play Episode Listen Later May 22, 2020 35:32


    Erik Huberman, Founder & CEO of Hawke Media, joins the Bowery Capital Startup Sales Podcast to discuss "How to Market During Social Distancing."

    Growth Marketing During COVID-19 with David Rodnitzky (3Q Digital)

    Play Episode Listen Later May 15, 2020 41:36


    David Rodnitzky, Founder & CEO of 3Q Digital, joins the Bowery Capital Startup Sales Podcast to discuss "Growth Marketing During COVID-19."

    Communicating With Customers During COVID-19 with Jason VandeBoom (ActiveCampaign)

    Play Episode Listen Later May 8, 2020 30:31


    Jason VandeBoom, Founder & CEO of ActiveCampaign, joins the Bowery Capital Startup Sales Podcast to discuss "Communicating With Customers During COVID-19."

    Content Effectiveness During COVID-19 with Russ Heddleston (DocSend)

    Play Episode Listen Later May 1, 2020 35:03


    Russ Heddleston, CEO of DocSend, joins the Bowery Capital Startup Sales Podcast to discuss "Content Effectiveness During COVID-19."

    Hiring During & After COVID-19 with Amy Volas (Avenue Talent Partners)

    Play Episode Listen Later Apr 24, 2020 39:26


    Amy Volas, Founder & CEO at Avenue Talent Partners joins the Bowery Capital Startup Sales Podcast to discuss "Hiring During & After COVID-19."

    Managing RevOps During COVID-19 with Marko Savic (FunnelCake)

    Play Episode Listen Later Apr 20, 2020 35:52


    Marko Savic, Founder & CEO of FunnelCake, joins the Bowery Capital Startup Sales Podcast to discuss "Managing RevOps During COVID-19."

    Resetting Quotas Amidst COVID-19 with Sanj Sanampudi (Concert Finance)

    Play Episode Listen Later Apr 17, 2020 33:50


    Sanj Sanampudi, CEO of Concert Finance, joins the Bowery Capital Startup Sales Podcast to discuss "Resetting Quotas Amidst COVID-19."

    Marketing Attribution with John Fernandez (Glia)

    Play Episode Listen Later Apr 10, 2020 42:19


    John Fernandez, SVP Marketing at Glia, joins the Bowery Capital Startup Sales Podcast to discuss "Marketing Attribution."

    Why Your Sales Capacity Plan Doesn't Work with Rick Smolen (Intralinks)

    Play Episode Listen Later Mar 16, 2020 26:10


    Rick Smolen, Former VP of Sales at Intralinks and Greenhouse, joins the Bowery Capital Startup Sales Podcast to discuss "Why Your Sales Capacity Plan Doesn't Work".

    Selling the Way Your Customers Want to Buy with Andy Wilson (Logikcull)

    Play Episode Listen Later Mar 6, 2020 42:19


    Andy Wilson, CEO & Founder at Logikcull, joins the Bowery Capital Startup Sales Podcast to discuss "Selling the Way Your Customers Want to Buy."

    ceo founders selling andy wilson way your customers want logikcull
    Selling Into Digitalization and Innovation Teams with Zack Woods (Alchemy)

    Play Episode Listen Later Feb 28, 2020 37:34


    Zack Woods, Head of Enterprise Sales at Alchemy, joins the Bowery Capital Startup Sales Podcast to discuss "Selling Into Digitalization and Innovation Teams."

    Outbound 3.0 with Jason Bay (Blissful Prospecting)

    Play Episode Listen Later Feb 21, 2020 34:46


    Jason Bay, Co-Founder & CRO at Blissful Prospecting, joins the Bowery Capital Startup Sales Podcast to discuss "Outbound 3.0."

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