POPULARITY
In this episode, Alex Theuma and Mark Walker, CEO of Nue, discuss how AI is accelerating the pace of change in SaaS and the knock-on effect this is having on pricing and monetisation. Mark explains how Nue has become a critical part of the infrastructure powering many of the world's fastest-growing AI-native and scaled SaaS companies, including OpenAI, Anthropic, and Jasper. Drawing on learnings from these companies, he unpacks how usage-based models, committed spend contracts, and rapid product experimentation are replacing traditional SaaS playbooks. Alex and Mark also reflect on life as an entrepreneur, scaling teams, managing stress, and the need to embrace constant change. - Why AI has disrupted product development cycles and changed how SaaS companies create value. - How faster product iteration is forcing new pricing and monetisation models. - The rise of committed spend, consumption-based contracts and experimentation at scale. - Why you should build revenue systems for the company you want to become, not the one you are today. - How AI-native startups and scaled SaaS companies are converging on the same challenges. - Why speed across product, systems and execution is now the ultimate competitive advantage. Check out the other ways SaaStock is helping SaaS founders move their business forward:
SaaS Revolution Show with Alex Theuma and Andrew Zhyvolovych, CEO and Founder of Precoro. Together, they unpack a 10-year journey of building a B2B SaaS business to nearly $10M in ARR. Andrew shares how his early career in car sales, finance, and Groupon shaped his mindset as a founder, and how those lessons helped him build Precoro through disciplined execution, customer-funded growth, and a strong “sports team” culture. You'll learn: - How Precoro grew from idea to nearly $10M ARR - Why revenue is the best form of market validation - How to build and motivate a high-performance team - What AI really means for B2B SaaS today - Why cold calling is making a comeback - How Andrew plans to scale to $100M ARR This episode is packed with practical insights for SaaS founders, operators, and anyone building a serious B2B business. Check out the other ways SaaStock is helping SaaS founders move their business forward:
The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com. Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x'd MQLs and grew ACV by 86% in just two quarters. Alex and Kady discuss: - Why traditional GTM playbooks break down in the AI era - What multithreaded marketing actually looks like in practice - How to structure marketing teams for ownership and speed - The role of prompt marketers and AI-native workflows - Using AI as an execution accelerator, not a strategy shortcut - The differences between selling to AI natives and AI laggards - The reality of operating with a complex, multi-tool GTM stack Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this episode of The SaaS Revolution Show, Alex Theuma is joined by Nick Turner, CEO of Dreamdata, to discuss the journey from CRO to CEO and what it really takes to scale a B2B SaaS company in the age of AI. Nick shares lessons from Dreamdata's growth journey, including the company's $55M Series B, and explains why trust and accuracy matter more than hype when building AI products. He breaks down the risks of applying generative AI and agents to complex revenue and attribution data and what SaaS leaders should consider before putting AI in front of customers, boards, or finance teams. Alex and Nick also discuss: - Nick's transition from CRO to CEO and what changed at the leadership level. - How Dreamdata approaches AI as a system of context, not just automation. - Why reliable attribution and data integrity are critical for modern GTM teams. - How investors evaluate AI, retention, and fundamentals at growth stage. - Practical advice for founders building sustainable, predictable SaaS businesses into 2026. Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this episode of The SaaS Revolution Show, Alex Theuma speaks with Audrey Soussan, General Partner at Ventech, about how the early-stage SaaS landscape is evolving and what founders need to understand if they're looking to raise. Audrey shares insights from 15+ years investing across Europe, including: - Why AI is no longer a vertical but an expected layer in every SaaS product. - The difference between truly “AI-native” startups and mature SaaS companies adapting their stack. - What VCs like Ventech look for now at seed and Series A. - How founders should think about tech debt, market shifts, and timing. - Lessons from the InSided journey, from bootstrapping to acquisition by Gainsight. - How Ventech supports founders beyond capital, what collaborative board work looks like, and the importance of community. Audrey also discusses competitive dealmaking in AI, why expertise and unique datasets matter, and practical advice for founders raising in the current environment, and how to pitch if you're not building a pure-play AI product. Guest links: Linked - https://www.linkedin.com/in/audrey-soussan-0309b818/ Website - https://www.ventechvc.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
The journey from aerospace engineering at NASA to serial entrepreneur isn't a well-trodden path but it's one that's worked for Adam Markowitz. In this episode of The SaaS Revolution Show, Alex Theuma talks with the Drata Co-founder and CEO about the journey from NASA, to edtech, to Drata and how lessons at each stage led him to the next. From finding product-market fit and executing at speed, to building a culture of trust and timing the market just right, Adam shares the learnings behind Drata's rapid rise from $0-100M ARR in four years. Listen to learn: - How NASA inspired Adam's founder mindset and approach to problem-solving - The “lightning in a bottle” moment that catapulted Drata's product-market fit - How strategy, execution, and timing team became Drata's competitive advantage - Why a partner-led GTM strategy helped Drata scale faster - How AI is transforming compliance and customer expectations in SaaS Guest links: LinkedIn - https://www.linkedin.com/in/markowitzadam/ Website - https://drata.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This is a special episode from the Centre Stage at SaaStock Europe 2025. Áine Mulloy, Account Manager for Startups at AWS, sits down with Thomas Kinsella, Co-founder and CCO of Tines, to discuss what it really takes to build AI-enabled products. From navigating trade-offs to rethinking workflows, and the tactics that truly work when scaling in the AI era. In this episode: - How Tines approaches AI product development and automation - The biggest trade-offs when embedding AI into existing workflows - Why user experience and trust still matter more than hype - Lessons on scaling AI responsibly and iteratively - What's next for AI-enabled SaaS tools Guest links: LinkedIn - https://www.linkedin.com/in/thomas-kinsella Website - https://www.tines.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this episode of The SaaS Revolution Show, recorded live at SaaStock Europe, Jonathan Chemouny (GTM Europe, ElevenLabs) and Alex Theuma (Founder & CEO, SaaStock) take you behind the scenes of one of the world's fastest-growing AI startups. You'll hear how ElevenLabs builds go-to-market like a startup within a startup: - Why moving fast is their key differentiator - Their mindset and approach to experimentation and pipeline growth - How removing “distractions” like job titles fosters team alignment - Why assembling a high-performing team begins with the hiring process - What's working in their current GTM motion and how they use their own tech to drive it - Jonathan's personal AI stack and what's next for ElevenLabs' GTM engine
This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era. Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS. Alex and Mariam discuss how Softr's journey to over 1 million non-technical builders, the debate around vibe-coded apps, how AI is transforming no-code, and what it really takes to build a product that lasts. - The difference between vibe code and no-code platforms - How AI and no-code together are changing how teams build software - Softr's organic growth story: 1M builders, zero sales team - Why solving fundamental problems still wins - The hardest challenge for SaaS founders today: distribution Guest links: LinkedIn - https://www.linkedin.com/in/mariamhakobyan/ Website - https://www.softr.io/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Live from SaaStock Europe 2025, Alex Theuma speaks with Hakob Astabatsyan, Co-founder and CEO of Synthflow AI. Hakob shares how Synthflow grew 15x revenue in its first year and how it now powers millions of business calls every month. He explains what it takes to move beyond AI hype and solve the “last-mile problem”, delivering real, measurable value through end-to-end automation and RPA 2.0 (voice + task completion). They also discuss Synthflow's US-first GTM strategy and the rise of forward deployed engineers. Listen to learn: - How Synthflow AI scaled from 0→15x in a year. - What the “last mile” really means in AI. - The role of forward deployed engineers in customer success. - How RPA 2.0 makes AI agents truly useful. - Hakob's AI stack. - Why voice AI has crossed the cusp, and what comes next. Check out the other ways SaaStock is helping SaaS founders move their business forward:
SaaStock Founder and CEO Alex Theuma speaks with Manny Medina, Co-founder and CEO of Paid (and former Founder and CEO of Outreach), about how AI is reshaping SaaS monetisation and the future of work. Manny shares his journey from scaling Outreach to $250M ARR to launching Paid, an AI-native platform built to help SaaS businesses move beyond seat-based pricing models. He explains why legacy systems are holding founders back, how to stay truly customer-obsessed, and why over half of every org chart could soon be filled by AI agents. Tune in to hear more about:: - Building a new monetisation stack for the AI era. - Why “seat-based pricing” is becoming obsolete. - The importance of in-person customer relationships. - Avoiding operational debt as you scale from startup to $100M+ ARR. Guest links: LinkedIn - https://www.linkedin.com/in/medinism/ Website - https://paid.ai/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Nikola Mrkšić, Co-founder and CEO of PolyAI, joins Alex Theuma on the SaaS Revolution Show to reveal how voice AI agents are driving millions in revenue for its enterprise customers. Nikola shares his journey from competing in math olympiads to building a leading global AI company. They discuss the evolution of AI, its role in social mobility, the impact on customer service, effective enterprise sales and AI pricing strategies, and more. This episode covers: - Nikola's background and how it shaped his approach to AI. - Why AI has the potential to transform customer service even further. - Why building a successful company requires delighting customers and improving products. - The challenges and opportunities that come from rapid AI development. - Sales strategies that align with enterprise customers. - The challenges of outcome-based pricing and why it's powerful. - How AI voice agents can deliver significant ROI for businesses. - The future of PolyAI focuses on scaling impact and improving customer experience. - A look ahead to Nikola's upcoming keynote at SaaStock Europe. Guest links: LinkedIn: https://www.linkedin.com/in/nikola-mrksic/ Website: https://poly.ai/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Fundraising playbooks often skip the messy middle. This one doesn't.In this panel episode, three founder–CEOs who actually closed rounds in the last year unpack how fundraising in the UK really works - from brutal pre‑seed rejections to Series A droughts, and everything in between.They break down the tactics that moved term sheets, the traps that wasted weeks, and how to run a tight process: negotiating with leverage, surviving due diligence, and choosing investors you'll still want to text when the wheels wobble.We get into ARR “magic numbers”, family offices, co‑leads, board control, and why capital = time - so if you're going to raise, spend it to move faster.What You'll Learn -Running a process: staged “sexy → deep” data rooms, deadlines, partner‑first intros, FOMO at events like SaaStock.Numbers that matter: why $5m and $10m ARR are real gates for many funds; how fund size dictates your exit math.Investor fit: difference between US vs EU/UK funds, VCTs, growth equity, family offices - and what each expects from you.Negotiation & leverage: controlling access, not sending the deck without a meeting, co‑lead trade‑offs, when to push back.Due diligence without burnout: what to prepare, what to outsource, and why you still need extra hands even if you're “organised”.People and pace: raising to move faster (recruiters, senior hires), opening in the US, and hiring outside London.About the Guests -Jo Saxby- Co‑Founder, SpruceSoftware for heat‑pump installers; accelerating decarbonisation of buildings. Latest raise £3m+; ARR moved from hundreds of £k to ~£1m run‑rate by Christmas. Pre‑empted round, sequencing, and pitching smarter.Paul Archer - CEO & Founder, DuelEnterprise brand‑advocacy platform powering growth via passionate fans for top fashion/beauty/retail brands. Recently raised $16m; ~$4m ARR at raise, targeting $10m ARR near term. Co‑lead lessons, NYC expansion, beachhead strategy.John Readman - Founder & CEO,
Most AI companies launched after ChatGPT went viral in 2022. Fireflies.ai started in 2016 - years before the AI revolution began. This week, Co-founder and CEO Krish Ramineni shares how he built a unicorn AI company with 80% organic growth. Krish and Alex discuss: - How being "too early" to AI became their biggest competitive advantage. - Why they chose a PLG motion when sales-led was still the norm. - Building AI products before LLMs existed and the products they can return to now the technology has caught up. - Scaling to unicorn status with 80% organic growth and creating viral loops. - The future beyond note-taking: AI teammates that attend meetings for you. - How Krish manages his time while working seven days a week. - Advice for founders navigating the AI bubble. Guest links: LinkedIn - https://www.linkedin.com/in/krishramineni/ Website - https://fireflies.ai/ References: SaaStock YouTube - https://www.youtube.com/@SaaStock Check out the other ways SaaStock is helping SaaS founders move their business forward:
This week, we revisit one of our most popular episodes from 2023. Alex Theuma is joined by Jonny White, founder & CEO at Ticket Tailor, who discusses their move from a lifestyle business to a growth business. Jonny shares: - Why he chose to bootstrap Ticket Tailor - The anti-climatic reality of getting acquired (and why he bought Ticket Tailor back!) - How they got from $2K MRR to over $5M in revenue - Why they moved from a lifestyle business to a growth business - How working with a coach helped propel the business - How they deliver on being a "business for good" - The importance of keeping a lean mindset and strategically building out the team Guest links: LinkedIn - https://www.linkedin.com/in/jonnywhite1/ Website - https://www.tickettailor.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Join Techstars Online Startup Weekend This September Social Innovation is the theme. It's 54 hours of building, with global mentors and a chance to turn your idea into action from anywhere in Ireland or beyond. Register here to be part of Startup Weekend Social Innovation Dublin Online. If your business idea is still sitting half-formed in a notebook or knocking around in your head, now's the time to give it some proper attention. Techstars Startup Weekend Social Innovation is happening online from 26 to 28 September, and it's open to everyone. The focus this year is on social innovation. These are ideas that aim to solve real problems, often shaped by people and communities who are usually overlooked. Whether that means tackling climate challenges, inclusion, education, loneliness or anything else linked to the UN's Sustainable Development Goals, this is a weekend built for action. Organised in partnership with Equisscore, a values-led initiative supporting equity and access in entrepreneurship, the event is part of European Sustainable Development Week, which promotes awareness and local action across the continent. "There is no better time to finally bring that burning business idea you have, in a safe space event with supportive peers and mentors," say the organising team. "Especially if launching that business dream of yours is in your 2025 resolution bucket list." A Guided Weekend for People with Ideas The format is familiar: pitch an idea on Friday evening, build a team, work together over the weekend, and present your project on Sunday night. Along the way, you'll get support from experienced mentors, take part in workshops, and have the chance to test your idea in a supportive setting. This Startup Weekend is about tech for good. It is practical, hands-on, and welcoming to people from all backgrounds - whether you have a business idea, some experience, or are just curious to take part. You'll be working with a team, guided by mentors, and taking part in an international programme that has helped thousands of early-stage founders make progress over the years. What Makes This Event Different The theme is social innovation and the Sustainable Development Goals. That means ideas rooted in real-world challenges and solutions shaped by inclusion, fairness and long-term thinking. Validate your business idea Get advice from experienced mentors Learn new skills through workshops and hands-on collaboration Build your network with peers from diverse backgrounds Win great prizes and access ongoing support You don't need a business idea to join. Everyone is welcome, and there's space for people with different skills and experiences. Judges, Mentors and Speakers This year's judging panel includes Eoghan Powell from WorkIQ, Alison McMurtrie of Equisscore, Dale Fickett from Richmond University in the US, and Lucy Daly from Patch. Mentoring support comes from Tiana Whitehouse, from the Berlin startup ecosystem, and Dr Anita McKeown, founder of Future Focus TwentyOneC. Speakers and facilitators include Stephanie Esambe, founder of Pillaxia, and Gita Cherry P., co-founder of PNDAR. Prizes include passes to SaaStock, mentoring follow-ups from WorkIQ, and access to international networks. Online and Open to Everyone The weekend takes place entirely on Zoom, with sessions from Friday evening through Sunday. That means it's accessible to participants across Ireland, the UK, and beyond. Global sponsors include Brex, Deel, and Google for Startups. Whether you're an early-stage entrepreneur, someone exploring a new direction, or simply looking to build something meaningful with a team, this is a space to try something out. What is Equisscore? Equisscore is a new initiative focused on improving equity and access within the startup ecosystem. It helps founders identify and navigate barriers that are often ignored, especially in relation to funding, networks and visibility. By partnering with Startup Weekend, Equisscore is supporting a more in...
Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS. Colin shares: - How Customer.io scaled to 7,800+ customers worldwide. - Why AI is no longer optional for SaaS companies, and how Customer.io has adapted. - The challenges and opportunities of building SaaS in the AI era. - Why growth, resilience, and adaptability are key for long-term success. - His personal experience with AI tools and how they use AI internally at Customer.io Guest links: LinkedIn - https://www.linkedin.com/in/colinnederkoorn/ Website - https://customer.io/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
For this week's episode, I'm joined by Alex Theuma, the founder and CEO of SaaStock.SaaStock is the leading global event for SaaS founders, executives, and investors — and this year marks a turning point with a brand new positioning: Where AI meets ARR.During our conversation, Alex takes us through his entrepreneurial journey, from starting SaaStock as a blog and podcast to building it into one of the most influential SaaS conferences in the world. We discuss the evolution of the event, the challenges of international expansion, and the bold bet he's making this year: transforming SaaStock into the world's best place for curated one-to-one meetings, with over 15,000 scheduled between founders, investors, and SaaS leaders.We also dive into the rise of AI in SaaS, how it is reshaping the industry, and why Alex believes that in-person connections matter more than ever in this AI-driven era.You can follow Alex on LinkedIn.Enjoy the episode!For supporting SaaS Connection in 1 minute ⏱ (and 2 seconds):Subscribe to SaaS Connection on your favorite platform so you don't miss any episode
Cet épisode a été traduit automatiquement par IA. L'épisode en VO est également disponible ici.Pour l'épisode de cette semaine, je reçois Alex Theuma, le fondateur et CEO de SaaStock.SaaStock, c'est l'événement de référence pour les fondateurs, dirigeants et investisseurs SaaS à l'échelle mondiale — et cette année marque un tournant avec une nouvelle tagline : Where AI meets ARR.Au cours de notre échange, Alex est revenu sur son parcours entrepreneurial, du lancement de SaaStock en tant que blog et podcast jusqu'à en faire l'une des conférences SaaS les plus influentes au monde. Nous avons parlé de l'évolution de l'événement, des défis de l'internationalisation, et du pari audacieux qu'il fait cette année : transformer SaaStock en la meilleure plateforme de rencontres 1-to-1, avec plus de 15 000 rendez-vous programmés entre fondateurs, investisseurs et leaders SaaS.Nous avons également évoqué la montée en puissance de l'IA dans le SaaS, comment elle redéfinit l'industrie, et pourquoi Alex est convaincu que les rencontres en personne n'ont jamais été aussi importantes dans cette ère dominée par l'IA.Vous pouvez suivre Alex sur LinkedIn.Bonne écoute !Pour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) :Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode
Alex Theuma speaks with Kieran Flanagan about his learnings from leading AI and GTM at HubSpot. Kieran shares his journey from leading HubSpot's inbound and PLG transformations to spearheading its AI-powered GTM initiatives, including: - Why integrating AI into your workflow is now essential for top performers. - The rise of new AI-driven roles like AI trainers. - The AI experiments at HubSpot driving 300–500% increases in booked meetings. - How startups can apply AI to GTM without breaking the budget. - A sneak peek at his upcoming SaaStock Europe keynote presentation. Guest links: LinkedIn - https://www.linkedin.com/in/kieranjflanagan/ Marketing Against the Grain podcast - https://blog.hubspot.com/podcasts/marketing-against-the-grain Website - https://www.kieranflanagan.io/ HubSpot website - http://hubspot.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This week's episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation. Josh shares: - Why a fanatical focus on culture and clarity fueled RTA's growth. - The challenges of replatforming legacy software (and migrating customers.) - How narrowing their niche to government fleets led to 95% retention & 120% NRR. - Lessons from bootstrapping, using debt strategically, and closing a growth equity round. Guest links: LinkedIn - https://www.linkedin.com/in/josh-turley/ Website: https://rtafleet.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Alex is joined by Guy Podjarny, serial entrepreneur and Founder and CEO at Tessl (and Founder of Snyk). In the episode, they discuss Guy's incredible journey from founding Snyk (valued at $8.5B at its peak) to leaving the unicorn he built to tackle the next frontier: reimagining software development for the AI era. Guy reveals why he believes software development will evolve from code-centric to spec-centric, how Tessl raised $125M to build this vision, and the lessons he's learned about scaling AI-native companies in this ‘gold rush' environment. He discusses the challenges of building for an unknown future, managing high-caliber teams, and why he's already rebuilt his product three times. Guest links: LinkedIn: https://www.linkedin.com/in/guypo/ Website: https://tessl.io/ Hear more from Guy on stage at SaaStock Europe. https://saastock-europe.com/tickets/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
What's the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They've seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You're reaching out to them cold, and they're likely skeptical from the start. That's why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by SaaStock, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won't make it through the noise.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales(0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies(1:30) – Joey Gilkey's Irresistible Offer for Increasing Connect Rate(1:55) – Joey's Outbound Story: From Services Company to SaaS(3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound(4:04) – The Compounding Effect of LinkedIn and Outbound Strategies(4:57) – Defining Outbound in the Modern B2B SaaS Context(5:53) – Common Challenges in Scaling Revenue for SaaS Companies(6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up(8:21) – Importance of Targeting the Right Companies and Titles(9:44) – Structuring an Outbound Strategy for Success(10:42) – Accounts First, Then People: Tailoring Messaging to Personas(11:40) – Messaging That Resonates: Understanding Different Pain Points(12:35) – Evaluating Rep Performance and Funnel Math(13:24) – Follow-up Systems: The Buckets Framework(14:30) – Understanding the Six Buckets in Outbound Strategy(16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up(17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn(18:50) – Phone as the Tip of the Sphere: Conversational Advertising(20:10) – Scaling Outbound: The Advantage of High Connect Rates(21:07) – Combining Outbound and Inbound for Effective Nurturing(22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings(23:13) – Surveying the Market: Understanding Buyer Readiness(24:57) – Phone Outbound as Advertising: Focusing on Conversations(25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity(26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations(27:41) – Apple's iOS Update: Impact on Outbound Phone Calls(29:05) – Future of Outbound: Predictions for the Next 2–3 Years(30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev(32:50) – Advice for SaaS Founders: From $0 to $10K MRR(34:59) – Scaling from $100K to $10M ARR: Founder's Key Strategies(37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth(40:22) – Conclusion: Key Takeaways and Recap(42:34) – Contact Information and Closing Remarks
Storyblok CEO and Co-founder Dominik Angerer joins Alex Theuma to share how a side project evolved into a global SaaS company with 270 people in 47 countries and $138M in funding. Dominik reveals the strategies behind scaling a fully remote team, expanding into the U.S., blending PLG with enterprise sales, and integrating AI to transform content management. Hear his funding philosophy, lessons in remote leadership, and what's next on Storyblok's journey toward $100M ARR and profitability. Topics covered: - Building a global remote-first SaaS - Scaling from PLG to enterprise sales - Using AI to power personalisation and automation - Funding strategy and expansion into the U.S. - Leadership lessons from a developer-turned-CEO Guest links: LinkedIn: https://www.linkedin.com/in/dominikangerer/ Website: https://www.storyblok.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This special episode comes live from SaaStock USA 2025. PandaDoc President Keith Rabkin joins Go Nimbly CEO Jen Igartua to reveal the strategies that took them from $70M to $100M ARR in just 2.5 years. In the 20 minute chat, Keith shares: - How PandaDoc wins against incumbents Docusign and Salesforce. - The strategy that helped PandaDoc increase financial results, despite headcount decreasing through attrition. - One metric that eliminates sales and marketing friction. - The AI implementations that are actually driving results. Guest links: Jen Igartua - https://www.linkedin.com/in/jen-igartua/ https://gonimbly.com/ Keith Rabkin - https://www.linkedin.com/in/krabkin/ https://www.pandadoc.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Scaling a SaaS startup isn't just about product-market fit or revenue numbers, it's about people, culture, and leadership. In this episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Hugo Pereira, the Co-founder of Ritmoo and author of Teams in Hell: How to End Bad Management, to discuss ways of building SaaS partnerships that actually drive revenue.If you've ever wondered why some startups skyrocket to $100 million ARR while others stall at $1 million, the difference often lies in what happens behind the scenes. Hugo has helped scale multiple companies and has seen it all the pitfalls, the patterns, and the principles that actually work. In this episode, brought to you by SaaStock, Hugo shares hard-earned insights for founders who want to scale with clarity, not chaos.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) - Introduction: Building Structure in Startups and the Importance of Customer Feedback(1:00) - Episode Overview: What SaaS Companies Fail to Do in Culture and Team Dynamics(1:10) - Guest Introduction: Hugo Pereira, Co-founder of Rytmo and Author of "Teams in Hell"(1:35) - Scaling Experience: Helping Companies Grow from $1 Million to $100 Million in Revenue(2:05) - Story of Startup Failure: Culture and Team Challenges in a B2B SaaS Company(3:14) - Founding Team Impact: Old-School Mindsets and Lack of Customer Validation(4:23) - Realities of Startup Culture: Authority-Driven Environments and Their Effects(5:40) - Importance of Early Culture: Building Trust vs. Toxicity from Day Zero(6:39) - Defining Culture: Values, Behaviors, Rituals, and Systems in an Organization(8:03) - Common Failures in Scaling: Process Breakdowns, Founder Control, Lack of Alignment(9:24) - Complexity of Scaling: Need for Structure and Clear Ownership in Growing Teams(11:27) - Misconceptions of Growth: Confusing Traction with Understanding and Clarity(12:06) - The Evolution of Startups: From Hustle to Frameworks and Repeatable Systems(13:38) - Importance of Alignment: The Why Now Story and Trust Building in Teams(14:56) - Customer Ties: The Role of Deep Customer Relationships in Scaling Success(17:57) - Feedback and Misalignment: Warning Signs of Cultural and Team Misalignment(19:20) - Remote Work Challenges: Maintaining Alignment and Feedback in Hybrid Setups(21:23) - Hero Culture Warning: Overworking and Glorifying Output without Results(22:00) - Scaling Trust and Accountability: Shared Expectations and Frequent Feedback(25:03) - Feedback Loops: Formal and Informal Check-Ins to Foster Open Communication(28:59) - Leadership Pitfalls: Behaviors That Can Kill Morale and Momentum(32:17) - Best Advice for SaaS Founders: Never Lose Sight of Your Initial Why(33:38) - Future of SaaS: Preparing for Slower Deal Cycles and Community Engagement(35:27) - Advice for Early-Stage SaaS: Prioritize Conversations Over Conversions(36:55) - Scaling to 10 Million ARR: Focus on Repeatable Motions and Community Building(41:15) - Where to Find Hugo's Book: "Teams in Hell" Available on Amazon
Host Alex Theuma is joined by DuploCloud Founder and CEO Venkat Thiruvengadam. Venkat shares his journey from Microsoft Azure to building a $50M-funded DevSecOps platform. He discusses bootstrapping the company for the first three years, through to leading the company through what he calls an “existential moment” for all SaaS businesses: the shift to AI-native operations. Guest links: Website: https://duplocloud.com/ LinkedIn: https://www.linkedin.com/in/venkat-thiruvengadam-35a7396/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Dan Hobbs, CEO & Co-Founder of Protex AI, joins SaaStock's Alex Theuma to break down how his startup is transforming factory safety using AI and how they scaled to triple-digit growth with an enterprise-first GTM motion. In this episode, you'll learn: - How Protex AI went from YC to 300% YoY growth - Why they moved fast into the U.S. (and why you should too) - The AI tools Dan actually uses to drive team efficiency - How to close enterprise clients - Dan's biggest founder lessons and what he'd do differently - Top tier advice from Pitbull aka Mr. Worldwide…. Yes, really. Guest links: LinkedIn: https://www.linkedin.com/in/dan-hobbs-258998ab/ Website: https://www.protex.ai/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this episode of the SaaS Revolution Show, Alex Theuma talks to Koen Köppen, CEO of Mollie and ex-CTO of Klarna. Koen shares how Mollie is expanding from 6 to 31 markets by 2026, why they prioritise operational efficiency over growth hacks, and how AI reduced their customer contact rate by 3x. Plus: essential lessons for SaaS founders on market expansion, avoiding premature scaling, and embedded finance. Guest links: LinkedIn: https://www.linkedin.com/in/koenkoppen/ Website: https://www.mollie.com/gb/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This week, Alex speaks with Yext CEO Mike Walrath about his journey in the software industry, the challenges faced by SaaS companies, and the impact of AI on the market. Mike shares insights on leadership, the importance of judgment in decision-making, and how AI is reshaping marketing and SEO strategies. They also discuss the evolving SaaS landscape and the necessity for companies to adapt to new technologies and customer expectations. Guest links: Website: https://www.yext.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this episode of the SaaS Revolution Show, host Alex Theuma speaks with Joe Hyrkin, CEO of Care Grit Learning and former CEO of Issuu. They discuss Joe's journey in the tech industry, focusing on his experiences with Issuu, its acquisition, and the importance of profitability and growth strategies. Joe shares insights on navigating debt, the challenges of being a CEO, and the significance of coaching SaaS founders. The conversation wraps up with rapid-fire questions that highlight key lessons for tech entrepreneurs. Guest links: LinkedIn: https://www.linkedin.com/in/joehyrkin/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this re-run episode of the SaaS Revolution Show, originally recorded in 2022, our host Alex Theuma is joined by Ross Andrew Paquette, Chairman and CEO at Maropost, to talk about bootstrapping a B2C CRM to $100MM and a $1.7B valuation. Ross shares:
Today on the show, we welcome Alexander Theuma, founder of SaaStock and general partner at BackFuture VC. In this episode, Alexander dives deep into the shifting SaaS landscape, exploring how AI is redefining capital efficiency, company structure, and startup strategy.We discuss how VC trends are evolving, the rise of M&A and SaaS consolidation, and how lean, AI-powered startups are replacing bloated headcounts. Alexander also shares the lessons he's learned from running SaaStock for over a decade and how his unique vantage point shapes the way he backs early-stage founders.As always, let us know what you think by emailing me at andrew@churn.fm, and don't forget to follow us on X.Mentioned Resources:SaaStockBackFuture VCChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
After a huge year of growth, Abacum just raised a $60M Series B. In this episode, Co-founder and COO Jorge Lluch joins Alex to discuss how they did it, including: tripling revenue without growing headcount, staying laser-focused on efficiency, and delivering a great product. They discuss: - Abacum's early stages, including the decision to take time and invest heavily in the product early on. - How Jorge's frustrations as a CFO helped shape the Abacum platform. - How they stayed disciplined to balance fast growth and efficiency. - The pillars behind Abacum's GTM motion. - Growing a global company and expanding from Europe into the US. - Life as a co-founder and the true meaning of success. Guest links: LinkedIn: https://www.linkedin.com/in/jorgelluch/ Website: https://www.abacum.ai/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This is a re-run of a 2022 episode with ClickUp CEO and Founder, Zeb Evans. This is a re-run of a 2022 episode with ClickUp CEO and Founder, Zeb Evans. ClickUp is now doing over $200M in revenue but this popular episode is a look back at the early days. Zeb joins host Alex Theuma to discuss how the company reached $10M ARR in just two years, including. - How ClickUp got its first customers. - Why Zeb chose the VC route and how did they raised their first round. - Focus areas for getting to $1M ARR fast. - What needs to change when you go from $1M ARR to $10M ARR. - The best advice he's ever received. Guest links: LinkedIn: https://www.linkedin.com/in/zebevansclickup/ Website: https://clickup.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This is a special episode from SaaStock Europe 2024. Ryan Floyd (Founding MD at Storm Ventures) and Joaquim Lecha (Former Typeform CEO) discuss pivotal stages and learnings from Typeforms's journey to $80M ARR and 150,000 customers. Check out the other ways SaaStock is helping SaaS founders move their business forward:
This episode is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five. Marie shares: - The choice to bootstrap Tally. - Generational expectations for how to 'set yourself up for success' vs reality. - How Tally is positioned against its competition in the form building space. - The journey from idea to securing Tally's first users (including the little trick she used on ProductHunt). - Why Tally chose a freemium model. Guest links: Since this recording, Tally has scaled to $2M ARR - still with a team of five. You can follow the story on the Tally blog: https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/ LinkedIn: https://www.linkedin.com/in/mariemartens/ Website: https://tally.so/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This episode comes to you live from SaaStock USA. Fresh off the Founderpath Center Stage, Savneet Singh joined Alex Theuma to discuss how he took PAR from having just weeks of cash left to the billion dollar public company it is today. Tune in to hear Savneet's candid take on what it really takes to lead under pressure and scale with purpose, including: - Stepping into the CEO role with only a few weeks of runway. - The urgent actions taken to avoid bankruptcy—including a ~20% workforce cut in 10 days. - Why transparency and accountability set the foundation for PAR's cultural turnaround. - The shift from “feel-good” values to bold principles like Speed, Ownership, and Winning. - How AI is being operationalised at PAR—with a sharp focus on efficiency and product experience. - The real sacrifices of being a SaaS CEO and why you need to be “all in” if you want to be the best. Check out the other ways SaaStock is helping SaaS founders move their business forward:
In this episode of the SaaS Revolution Show, Alex Theuma sits down with Marcus Ryu - Co-founder of Guidewire and now a Partner at Battery Ventures - for an honest conversation about the highs, lows, and hard lessons of building and backing SaaS companies. Marcus shares how he went from pursuing a career in academia to leading a billion-dollar business, what it felt like to face years of rejection, and why he believes true founders don't chase easy wins — they lean into hard problems. He also talks candidly about the realities of being a CEO, the shift into venture capital, and whether AI is truly as transformative as it's hyped to be.Check out the other ways SaaStock is helping SaaS founders move their business forward:
Host Alex Theuma is joined by Neha Sampat, Founder and CEO of Contentstack. In the episode, Neha shares: - Her journey as a serial entrepreneur - From New Kids on the Block fan club to Founder and CEO of Contentstack. - The Contentstack story: Scaling to 600 employees and raising $169M - The difference between being a bootstrapped vs VC funded founder - Life as a female entrepreneur: Giving back to the community, supporting women in tech, and the ERA framework - Key lessons from scaling Contentstack - Growing with Fortune 1000 customers: Why a human approach is key for technology adoption. Guest links: LinkedIn - https://www.linkedin.com/in/nehasampat/ Website - https://www.contentstack.com/ Kara Lawson talk mentioned: https://youtu.be/oDzfZOfNki4 Check out the other ways SaaStock is helping SaaS founders move their business forward:
This week, we're running it back to one of our most popular episodes from 2023. Host Alex Theuma is joined by Mike Tessler, Managing Partner at True North Advisory and founding CEO at BroadSoft. Mike shares: - The BroadSoft journey: from its founding in 1998 , to going public on Nasdaq in 2010, and being acquired by Cisco in 2018 for +$1.8B - The process behind the decision to sell BroadSoft to Cisco - Three key lessons from scaling the business to +$500M ARR - How to build a realistic execution plan and hold teams accountable - Why senior leaders have to act as ambassadors as a company grows - BroadSoft's secret to success with go-to-market partners - The biggest partner technology challenge the industry is facing - How he handled feelings of loneliness when at the top Guest links: LinkedIn: https://www.linkedin.com/in/michaeltessler1/ Website: https://www.truenorthadvisory.us/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Building a thriving SaaS community isn't just about content — it's about creating real, in-person connections that people keep coming back to. Alex Theuma, Founder of SaaStock, shares how he transformed a simple blog into one of the most influential SaaS conferences in the world. He unpacks the highs and lows of scaling a global event, from bootstrapping early growth to navigating expansion challenges.Specifically, Alex discusses:(05:02) Turning a simple blog into a SaaS community.(10:51)A SaaS community grew through blogs, emails and newsletters before events.(15:20) The biggest challenges and lessons from launching the first SaaStock conference.(22:28) The name SaaStock was inspired by Woodstock and came together instantly.(30:34) The risks and rewards of bootstrapping versus raising strategic capital.(33:56) How expanding too quickly nearly derailed SaaStock's growth.(40:41) A strategic pivot to virtual events positioned the conference as an industry leader.(44:51) The SaaSop Founder Membership unites 70 CEOs through meetups and retreats.(49:45) The power of in-person meetups for fostering engaged communities.(51:48) A decade in, the vision for SaaStock is to 10x its impact and growth.Resources Mentioned:Alex Theumahttps://www.linkedin.com/in/alextheuma/SaaStock | LinkedInhttps://www.linkedin.com/company/saastock/SaaStock | Websitehttps://www.saastock.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #B2BEvents #Product #Marketing #Innovation #StartUp #GenerativeAI #AI
Rahul Vohra (Founder and CEO at Superhuman) joins SaaStock's Alex Theuma to discuss how Superhuman stayed ahead of the generative AI wave, how they're shaping the future of productivity with autonomous email agents, and why great products that delights users — not flashy marketing — are the key to viral growth. Rahul also opens up about the loneliness of being a CEO, his meditation practices, and the game design principles behind Superhuman's success. Check out the other ways SaaStock is helping SaaS founders move their business forward:
Matt Mullenweg on scaling Automattic to $500M ARR. In this episode of The SaaS Revolution Show, host Alex Theuma sits down with Matt Mullenweg, Co-founder of WordPress and Founder and CEO of Automattic — the company behind WordPress.com, WooCommerce, Tumblr, Beeper, and more. Matt shares the mindset, strategies, and lessons that helped him build one of the most impactful open-source businesses in the world — now generating over $500M in ARR, including: - The mindset and mission behind Automattic. - How AI is reshaping the WordPress ecosystem. - Key lessons from scaling to $500M ARR. - What his ‘ideal' work week looks like. - How he stays motivated as CEO. Guest links: Linkedin: https://www.linkedin.com/in/mattm/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
This week, we're running it back to one of our most popular episodes. Recorded live at SaaStock USA 2023, host Alex Theuma is joined by Jason Cohen, Founder of WP Engine. In the episode, Jason reflects on his multi-decade journey as a serial entrepreneur, and shares his lessons from building and scaling WP Engine into a SaaS giant, including: - His journey as a serial entrepreneur. - The science behind why your startup really is like your baby. - Founding WP Engine, the world's largest managed Wordpress platform - From bootstrapped to venture backed, the decision to raise money. - Why most founders shouldn't raise money—and how to know if you're one of them. - How to build a practical strategy that involves the whole team. - How to know your own strengths and why he replaced himself as CEO. Guest links: LinkedIn: https://www.linkedin.com/in/jasoncohen/ WP Engine: https://wpengine.com/Check out the other ways SaaStock is helping SaaS founders move their business forward:
Host Alex Theuma is joined by Max Greenwald, Co-founder and CEO at Warmly. During the chat, Max shares candid learnings about his journey as a Co-founder and CEO and insights into how he's scaling Warmly. Tune in to hear: - How Max went from Google PM to building a high-growth SaaS startup. - The pivots that shaped Warmly's product-market fit (and what it meant for fundraising). - His approach to blitzscaling Warmly into a future billion-dollar company.
Host Alex Theuma is joined by Go Nimbly CEO (and SaaStock USA Speaker) Jen Igartua for this episode packed with practical advice on making your GTM processes more efficient, including: - Why GTM efficiency is now critical for SaaS growth. - How AI and automation are transforming sales workflows. - The biggest mistakes SaaS companies make with their tech stack. - The tools that top RevOps leaders are using to drive revenue. - Why high-touch, relationship-driven selling is making a comeback. - What's next for Go Nimbly, including the upcoming RevFest event. Guest links: LinkedIn: https://www.linkedin.com/in/jen-igartua Website: https://gonimbly.com/ RevFest: https://revfest.gonimbly.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:
Host Alex Theuma is joined by Sendspark Co-founder and CEO (and SaaStock USA speaker) Bethany Stachenfeld. In this 30 minute episode, Beth shares: - Her journey from Marketer to SaaS founder and CEO. - The Sendspark founding story and journey so far. - How Sendspark approaches differentiation. - Advice for founders differentiating their product at scale. - How to stay relevant in a fast-moving product space. And more! Guest links: https://www.linkedin.com/in/bethany-stachenfeld/ https://www.sendspark.com/ Check out the other ways SaaStock is serving SaaS founders
Host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai."With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife."In this 35 minute episode, Larry shares:– How he transformed a consulting business into a $55M ARR SaaS company.– The content marketing strategy that generated 50,000 leads per month.– Lessons from his $150M exit to Gannett (USA Today's parent company).– Why traditional inbound marketing is no longer effective in 2025.– How his new company, Customers.ai, is reshaping digital marketing and lead generation.– His learnings on bootstrapping vs. raising venture capital.Follow Larry Kim: https://www.linkedin.com/in/larrykim/ Website: Customers.ai Hear more from Larry Kim at SaaStock USA – He'll be speaking on the Founderpath Center stage sharing more on the WordStream journey and how to know when to sell. Check out the other ways SaaStock is serving SaaS founders
Book referenced: Designing Your Organization by Jay Galbraith and Amy Kates Check out the other ways SaaStock is serving SaaS founders