Traction

The venture capital landscape is evolving fast, and founders who don't adapt will be left behind. Roy Luo, General Partner at ICONIQ Growth, shares insights on the shifting dynamics of startup funding and what it takes to scale in 2025. With investments in companies like Figma, Canva and Ramp, Roy breaks down key trends in fintech, AI-driven business models and the future of venture capital.Specifically, Roy discusses: (06:46) TCV provided key lessons in investing, founder relations and tech disruption.(11:25) How AI is transforming startups and the VC landscape.(17:00) How to evaluate product-market fit beyond just revenue metrics.(24:45) The importance of strong investor-founder alignment in building long-term partnerships.(37:44) Buyer pain points and trends guide investment decisions.(41:03) Lessons from high-growth investments like Ramp and FloQwcast.(53:04) The characteristics of successful startups and the importance of founder-market fit.(57:06) How identity and anti-fraud solutions are shaping the next wave of fintech.Resources Mentioned:Roy Luohttps://www.linkedin.com/in/roybluo/ICONIQ Growth | LinkedInhttps://www.linkedin.com/company/iconiq-capital-llc/ICONIQ Growth | Websitehttps://www.iconiqcapital.com/growthThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#VentureCapital #StartupFunding #Fintech #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Is generative AI rewriting the rules for how startups scale, hire and grow? In this episode, Brian Rothenberg, Partner at Defy.vc, explores how the resurgence of the Bay Area, the rise of generative AI and the future of marketplaces are reshaping the startup landscape. We revisit Brian's 2017 talk on scaling marketplaces and analyze which lessons still hold true. Specifically, Brian discusses:(02:54) Why defy backs early-stage founders with a strong operator mindset.(03:59) How the Bay Area has re-emerged as the epicenter of AI-driven innovation.(09:15) Applying AI to the most constrained side of a marketplace can unlock major growth.(12:37) Training-wheel tools can help onboard more users to AI in a business-friendly way.(15:46) Generative AI can likely handle 80–90% of tasks that once needed large teams.(20:11) AI performance may shift ratings to simple yes-or-no outcomes.(25:40) Verified identities could help filter fake content as trust declines.(31:55) AI may shift roles but will likely create new kinds of jobs.(35:00) Data privacy concerns are fueling cautious AI adoption and enterprise solutions.(40:42) Outcome-based pricing is overtaking traditional per-seat SaaS models.Resources Mentioned:Brian Rothenberghttps://www.linkedin.com/in/brianrothenberg/Defy.vc | LinkedInhttps://www.linkedin.com/company/defy-vc/defy.vc | Websitehttps://defy.vc/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#StartupGrowth #VentureCapital #Entrepreneurship #OutcomeBasedPricing #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Building a thriving SaaS community isn't just about content — it's about creating real, in-person connections that people keep coming back to. Alex Theuma, Founder of SaaStock, shares how he transformed a simple blog into one of the most influential SaaS conferences in the world. He unpacks the highs and lows of scaling a global event, from bootstrapping early growth to navigating expansion challenges.Specifically, Alex discusses:(05:02) Turning a simple blog into a SaaS community.(10:51)A SaaS community grew through blogs, emails and newsletters before events.(15:20) The biggest challenges and lessons from launching the first SaaStock conference.(22:28) The name SaaStock was inspired by Woodstock and came together instantly.(30:34) The risks and rewards of bootstrapping versus raising strategic capital.(33:56) How expanding too quickly nearly derailed SaaStock's growth.(40:41) A strategic pivot to virtual events positioned the conference as an industry leader.(44:51) The SaaSop Founder Membership unites 70 CEOs through meetups and retreats.(49:45) The power of in-person meetups for fostering engaged communities.(51:48) A decade in, the vision for SaaStock is to 10x its impact and growth.Resources Mentioned:Alex Theumahttps://www.linkedin.com/in/alextheuma/SaaStock | LinkedInhttps://www.linkedin.com/company/saastock/SaaStock | Websitehttps://www.saastock.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #B2BEvents #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Scaling a company requires more than just great ideas — it demands execution, urgency and adaptability. In this episode, Dan Rogers, CEO of LaunchDarkly, shares how he has built high-performance teams and driven sustained success, drawing from his experience leading growth at Microsoft, Amazon, Salesforce and ServiceNow.Specifically, Dan covers:(03:24) Dan's passion for technology led to an early start and a journey to Silicon Valley.(06:01) Why owning a number early in a career builds strong leadership skills.(11:28) Technical audiences want guidance, not marketing — stay product-focused.(25:25) Why customer insights should shape business decisions, not pre-set playbooks.(27:19) The role of execution in validating strategy and driving competitive advantage.(30:33) Competition is a sign of success — embrace it as part of growth.(37:45) AI application releases need control; rolling back and adjusting prompts is essential.(43:04) The importance of maintaining innovation speed while ensuring software reliability.(47:50) How feature flagging and controlled rollouts help companies move fast without breaking things.(51:49) Longevity in business requires discipline — prioritize fitness, diet and personal time with the same intensity as work.Resources Mentioned:Dan Rogershttps://www.linkedin.com/in/dan-rogers-a1717a/LaunchDarkly | LinkedInhttps://www.linkedin.com/company/launchdarkly/LaunchDarkly | Websitehttps://www.launchdarkly.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Leadership #StartupGrowth #SoftwareDevelopment #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

The companies that win the next decade won't just adopt AI — they'll redesign how work gets done from the ground up. Daniel Saks, CEO and Co-Founder of Landbase, returns to share lessons learned from scaling two companies across two major technology waves. Daniel explores how the path from SaaS to agentic AI is not just a shift in tools, but a complete rethinking of how businesses operate, compete and grow.Specifically, Daniel discusses:(03:35) Daniel had early conviction in SaaS and saw it reshape business.(07:48) How his approach today targets SMBs, and not enterprises.(10:04) The intense competition in AI and how Landbase differentiates through deep talent, data, and execution.(16:34) Why the infrastructure war in AI mirrors the early cloud era.(19:53) AI can replace outdated service-based businesses.(21:24) “Reclaim your day” reflects Landbase's mission to let humans focus on creative, high-value work.(23:39) Why value creation and timing still win deals — regardless of the tech wave.(28:41) Relevance beats personalization in outbound.(30:36) Why “move fast and break things” doesn't work in a world demanding trust, values and governance.(36:26) AI will run on autopilot — with humans in control.Resources Mentioned:Daniel Sakshttps://www.linkedin.com/in/danielsaks/Landbase | LinkedInhttps://www.linkedin.com/company/landbase/Landbase | Websitehttps://www.landbase.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#AgenticAI #SaaS #ArtificialIntelligence #DataDriven #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Venture capital isn't just about funding — it's about making the right bets at the right time. Nick Washburn, Senior Managing Director of Intel Capital, shares insights on founder-investor dynamics, venture capital strategies and the evolving landscape of AI-driven business models. Specifically, Nick discusses:(03:34) The move from law to venture capital.(10:46) Companies are bought, not sold — startups must plan ahead for acquisition.(15:47) Product-market fit sparks growth, but scaling is the real test.(19:55) Investing without deep market knowledge leads to failure.(26:01) Data pipeline optimization is costly but crucial.(33:20) AI growth looks impressive, but true revenue quality is uncertain.(44:13) The last mile — packaging, experience and distribution — matters most.(56:19) There's no single playbook — success depends on product and buyers.(01:23:59) Building genuine investor relationships starts with patience and an open mind. Resources Mentioned:Nick Washburnhttps://www.linkedin.com/in/nick-washburn-32216226/Intel Capitalhttps://www.linkedin.com/company/intelcapital/National Venture Capital Associationhttps://nvca.orgKauffman Fellows Programhttps://www.kauffmanfellows.orgIntel Capitalhttps://www.intelcapital.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#VentureCapital #Entrepreneurship #CloudInfrastructure #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

The most valuable asset in business today isn't technology — it's data. Those who control it, refine it and protect it will dominate their industries. SC Moatti, Managing Partner of Mighty Capital, shares insights on the evolving role of product managers, the impact of AI on product development and how businesses can leverage data to drive innovation and market leadership.Specifically, SC discusses:(2:50) Mighty Capital invests in top startups and connects them with 500,000 product managers.(5:08) Most waves of innovation, from the mobile era to AI and Web3, start with the same type of problem.(10:25) AI is reshaping patents and copyright laws, but machines will never own intellectual property.(11:58) Are we at a Napster moment with AI and how will it reshape business models?(16:04) Product managers will use AI agents to streamline work and decision-making.(20:05) Why product managers are now at the center of the data revolution.(24:17 The future of onboarding and why the best experience may require no onboarding at all.(32:15) The risks and opportunities AI presents in intellectual property, ownership and industry disruption.(37:08) The rising trend of AI-native companies and their capital-efficient business models.(40:12) The future of product managers is changing fast, with more growth ahead.Resources Mentioned: SC Moatti -https://www.linkedin.com/in/scmoatti/Mighty Capital | LinkedIn -https://www.linkedin.com/company/mighty-capital/Mighty Capital | Website -https://mighty.capitalProducts That Count -https://www.productsthatcount.orgAmplitude -https://amplitude.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductManagement #TechInnovation #DataDriven #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Building wealth isn't just about working harder — it's about working smarter. In this episode, Scott D. Clary, Founder and Host of Success Story Podcast, shares his journey in entrepreneurship, personal branding and wealth creation. He explains how building a personal brand can serve as a competitive advantage in an era where AI is reshaping industries and commoditizing work. With a social media following of over 1.7 million and an extensive email subscriber base, Scott breaks down the frameworks that helped him scale his influence and business.Specifically, Scott discusses:(04:09) A personal brand is a product — built on your ideas, experiences and expertise.(06:48) Shift from stability to agency for financial freedom.(16:07) Video content fuels organic growth and audience trust.(19:27) Niche content builds stronger, more engaged communities.(26:52) Mastery comes from repetition — put in the reps, learn and refine over time.(36:50) The best entrepreneurs solve niche problems they've lived and understand deeply.(41:00) Wealth grows in four stages: job, freelance, product and system.(50:26) Growth starts with questioning everything, even yourself.(01:24:49) Reverse engineer success by studying those who've done it. Resources Mentioned:Scott D. Clary -https://www.linkedin.com/in/scottdclary/Success Story Podcast | LinkedIn -https://www.linkedin.com/company/success-story-podcast/Success Story Podcast | Website -https://www.successstorypodcast.com/Personal.ai -https://www.personal.ai/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Entrepreneurship #WealthCreation #ContentStrategy #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Building a lasting brand in a rapidly changing digital world requires adaptability, strong insights and an authentic customer connection. Joseph Thompson, Co-Founder and COO of Kits.com, shares insights on building and scaling brands in the evolving digital landscape. As one of the earliest speakers at Traction in 2015, he reflects on how branding strategies have changed over the years and what remains fundamental for success.Specifically, Joseph discusses:(02:24) How branding strategies have evolved over the last decade and what remains essential.(03:31) The role of powerful insights in shaping successful brands.(04:07) The impact of social media's rapid monetization on brand building.(06:05) Why brands that focus on growth hacking without a solid foundation often struggle.(15:09) The importance of creating an authentic brand experience and engaging customers as influencers.(20:34) How Kits.com leveraged micro-influencers and social shopping to drive growth.(25:38) Removing cost barriers encouraged more people to try Kits.com and spread the word.(29:48) The effectiveness of localized marketing strategies in building community-driven brand awareness.(36:45) AI helps personalize marketing and optimize inventory, improving efficiency and customer experience.(38:12) How AI and AR will shape the future of marketing, branding, and eyewear technology.Resources Mentioned:Joseph Thompson -https://www.linkedin.com/in/josephanthonythompson/Kits.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#BrandBuilding #DigitalMarketing #EcommerceGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy is poised to grow to a TRILLION dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchase influencers. In this episode, Nnamdi Iregbulem, Partner at Lightspeed Venture Partners, Joyce Lin, Head of Developer Relations at Viam, and Caroline Lewko, CEO of Revere Communications, reveal actionable insights for building and scaling developer relations programs that drive adoption, loyalty, and growth in a developer-led economy. Specifically, you'll learn:How to get developers to adopt and build on your platform – from APIs and SDKs to advanced ML and DevOps tools.What it takes to deliver an exceptional Developer Experience (DX) – aligning marketing and product teams to meet the unique needs of developers.Key ingredients of a winning Developer Relations program – from onboarding to advocacy and retention.How to stand out through community engagement – turning developers into loyal evangelists for your platform.Resources Mentioned:Nnamdi Iregbulem -https://www.linkedin.com/in/nnamdiiregbulem/Joyce Lin -https://www.linkedin.com/in/joyce-lin/Caroline Lewko -https://www.linkedin.com/in/carolinelewko/Lightspeed Venture Partners | LinkedIn -https://www.linkedin.com/company/lightspeed-venture-partners/Lightspeed Venture Partners | Website -https://lsvp.com/Viam | LinkedIn -https://www.linkedin.com/company/viaminc/Viam | Website -https://www.viam.com/Revere Communications - https://www.reverecommunications.com/Tyler Jewell's research on developer-led markets -https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28Stack Overflow Developer Survey -https://survey.stackoverflow.com/2024/GitLab's “Everyone Can Contribute” philosophy -https://gitlab.com/“Developer Relations: How to Build and Grow a Successful DevRel Program” by Caroline Lewko and James Parton - https://www.devrel.agency/bookThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#DeveloperRelations #BusinessToDeveloper #B2D #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Farhan Thawar, VP and Head of Engineering at Shopify, reflects on the evolution of remote work, hiring strategies and the role of artificial intelligence in engineering. Farhan shares insights drawn from his extensive experience, including founding and scaling startups and contributing to shaping Shopify's engineering culture.Farhan discusses:- The evolution of remote work and how Shopify integrates in-person connections.- Why structured in-office experiences benefit early talent.- The importance of hiring generalists over specialists in early-stage companies.- How artificial intelligence is transforming pair programming and coding interviews.- Shopify's unique approach to fostering a hybrid work culture.- Why founders should master tasks before hiring to fill roles.- The significance of building trust in remote and hybrid work environments.- How a systems-thinking approach strengthens engineering and company culture.Resources Mentioned:Farhan Thawar -https://www.linkedin.com/in/fnthawar/Shopify | LinkedIn -https://www.linkedin.com/company/shopify/Shopify careers -https://www.shopify.com/careersThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#RemoteWork #HybridWork #EngineeringLeadership #Product #Marketing #Innovation #Startup #GenerativeAI #AI

The biggest outcomes tend to be founder-led, and building anything great is a long and hard journey. In this episode, Mark MacLeod,, Startup CEO Coach and host of the Startup CEO Podcast, shares his framework for generating long term sustainable results without burning out and without sacrificing company performance.Mark has spent over two decades helping high-growth technology companies achieve their potential. As a former CFO for industry leaders like Shopify and FreshBooks, a venture capitalist, and the founder of an investment bank, Mark has navigated everything from failures to driving hundreds of millions in financing and exits. Mark balances his professional achievements with his passions as a yoga instructor, CrossFit enthusiast, and electronic music producer.Specifically, Mark discusses:- How founders can align personal and professional goals for sustained success.- The seven personal practices that foster peak performance for startup CEOs.- Why founders must reinvent themselves to match their company's growth.- The importance of building intentional boundaries to balance work and life.- How to leverage senior leadership to amplify organizational impact.- Why connecting with peers and advisors is crucial for overcoming isolation.- The role of fun and personal passions in reducing stress and enhancing creativity.- Strategies for maintaining mental and physical health in high-growth environments.Resources Mentioned:​​Mark MacLeod | Website -https://markmacleod.me/Mark MacLeod | LinkedIn -https://www.linkedin.com/in/themarkmacleod/Ikigai Explained -https://en.wikipedia.org/wiki/Ikigai“Why We Sleep” by Matthew Walker -https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144324Five Minute Journal -https://www.intelligentchange.com/products/the-five-minute-journalThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#startupleadership #founderjourney #ceoinsights #product #marketing #innovation #startup #generativeai #AI

Marissa Chacko, Former Director of Product Management at Google, kicks off the inaugural episode of “The NextWave Podcast by Traction” with a discussion on the evolution of conversational agents and AI technology. With over a decade of experience spanning companies like Google, Lyft and Foursquare, Marissa examines the shift from clunky bots to sophisticated AI agents, shedding light on the opportunities and challenges within this rapidly evolving landscape.Specifically, Marissa discusses:- How conversational agents have evolved from simple bots to AI-driven assistants.- Why memory and personalization are pivotal to advancing AI capabilities.- The balance between leveraging creativity and minimizing hallucination in AI models.- How companies can unlock private data to build tailored AI solutions.- The ethical considerations and societal impact of integrating AI into daily life.- The emerging role of AI-native companies in disrupting traditional markets.- Why collaboration across ecosystems is critical for the next wave of AI innovation.- The potential for AI to bridge gaps in healthcare, global research and societal challenges.Resources Mentioned:Google Assistant - https://assistant.google.comFoursquare - https://foursquare.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ConversationalAI #TechInnovation #HumanComputerInteraction #Product #Marketing #Innovation #Startup #GenerativeAI #AI

In this episode, Rafael Loureiro, Co-Founder and CEO of Wealth.com, shares insights from his journey as a technical leader to becoming a founder, scaling startups and creating impact in the wealth management space. Rafael highlights how his experience at Emailage, a fraud prevention SaaS company acquired for nearly half a billion dollars, shaped his approach to building Wealth.com. Under Rafael's leadership, the platform has gained recognition as a leading technology provider in the trust category, serving over 500 wealth management firms and earning awards such as the Advisor Choice Award.Specifically, Rafael discusses:- The importance of transitioning from a technical leader to a customer-focused CEO.- Key lessons from scaling Emailage, including the value of hiring the right team and setting a culture of ownership.- Why startups should prioritize progress over perfection and deploy solutions iteratively.- How to identify and recruit “missionary” talent who align with a company's values.- Strategies for pivoting go-to-market approaches based on customer feedback.- Leveraging AI to enhance estate planning processes without compromising compliance.- The significance of building user-centric solutions through customer interviews and advisory boards.Resources Mentioned:Rafael Loureiro -https://www.linkedin.com/in/rafaelloureiro/Wealth.com -https://www.wealth.com/Emailage -https://www.linkedin.com/company/emailage/Advisor Choice Award -https://www.wealthmanagement.com/industry-awards/2024-wealth-management-industry-awards-advisor-choice-awardsThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#estateplanning #financialadvisors #wealthmanagement #product #marketing #innovation #startup #generativeai #AI

In this episode, Aydin Mirzaee, CEO and Co-Founder of Fellow.app, shares his journey from founding his first startup to leading a successful meeting productivity platform. As a seasoned entrepreneur, Aydin highlights lessons he learned through building and pivoting startups and his unique strategies for scaling Fellow.app in the competitive SaaS space.Specifically, Aydin discusses:- Lessons learned from early failures and how these shaped his approach to future ventures.- Strategies for building Fellow.app as a “super manager's” tool, focusing on productivity and effective meeting management.- How bootstrapping and navigating pivotal transitions have impacted the development of Fellow.app's core offerings.- The value of testing product ideas with potential customers before investing heavily in development.- Methods for turning user feedback into actionable changes, leading to a more refined product.- Approaches to founder-led sales and why early customer engagement is essential.- Insights into the fundraising process, including timing, relationship-building with investors and navigating term sheet negotiations.Resources Mentioned:Aydin Mirzaee - https://www.linkedin.com/in/aydinmirzaee/Fellow App | LinkedIn - https://www.linkedin.com/company/appfellow/Fellow.App | Website - https://fellow.appSuper Managers Podcast - https://fellow.app/supermanagers/“High Growth Handbook” by Elad Gil - https://www.amazon.com/s?k=high+growth+handbook&language=en_US&adgrpid=147623364602&hvadid=648027981812&hvdev=c&hvlocphy=20822&hvnetw=g&hvqmt=e&hvrand=124458736559167267&hvtargid=kwd-458383828502&hydadcr=21447_13447927&tag=phtxtgostdde-20&ref=pd_sl_1fazbcc4hn_eThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots To Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#supermanager #meetingproductivity #bootstrappingsuccess #product #marketing #innovation #startup #generativeai #AI

On this episode, Mada Seghete, Co-Founder, CEO and Marketing at Upside, and Alex Bauer, Co-Founder, Product at Upside, share their journey of rethinking how businesses measure the true impact of their marketing and sales efforts. Drawing on years of experience in the tech industry, they provide insights into how companies can shift their focus from outdated models to more accurate and meaningful ways to track performance.Specifically, Mada and Alex discuss:- How marketing teams can move beyond traditional metrics to uncover hidden drivers of growth.- The importance of understanding the distinction between attribution and credit, and why this matters for long-term success.- Practical strategies for identifying which marketing and sales activities truly influence decision-making.- How businesses can foster collaboration across teams by recognizing the contributions of all stakeholders.- Why accurate attribution data is essential for proving the value of marketing and sales efforts to leadership.Resources Mentioned:Mada Seghete - https://www.linkedin.com/in/madalina/Alex Bauer -https://www.linkedin.com/in/alexdbauer/Upside | LinkedIn - https://www.linkedin.com/company/upsidelabs/Upside | Website -https://upside.tech/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#marketingattribution #businessdataanalytics #salesstrategies #product #marketing #innovation #startup #generativeai #AI

In this episode, Bruce Wang, Director of Engineering at Netflix, shares his journey from founding startups to leading engineering teams at one of the world's biggest entertainment companies. With a rich background in tech leadership and a founder mindset, Bruce delves into the lessons learned from both his startup ventures and his time at Netflix.Specifically, Bruce discusses:- The importance of adaptability and dealing with change in engineering leadership.- How a reduced sense of fear and a high risk tolerance can drive success.- The value of networking skills in building relationships within a company.- Why psychological safety is key to building trusting and accountable teams.- Bruce's framework for seeking excellence and driving customer delight in engineering.- Lessons learned from working in both startups and large corporations like Netflix.- The dangers of emulating big company processes in a startup environment.Resources Mentioned:Netflix - https://www.netflix.com/ Plato - https://www.platohq.comGitHub - https://github.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#SoftwareDevelopment #TechLeadership #PlatformEngineering #Product #Marketing #Innovation #Startup #GenerativeAI #AI

In this episode, Sarosh Waghmar, Founder, Co-chairman, and Chief Product Officer of Spotnana, shares his journey from building a self-funded $70-million business to launching venture-backed Spotnana with over $150m in funding. Sarosh dives into his experiences, detailing his passion for creating change and how he has navigated through various challenges to build a platform that redefines the travel ecosystem.Specifically, Sarosh discusses:- How his early fascination with frequent flier miles sparked his interest in the travel industry.- The importance of embracing failures and setbacks to fuel success.- His approach to launching Spotnana and the vision behind building a platform for travel agencies.- Why he believes in the difference between becoming rich and creating wealth.- The importance of staying true to one's values and principles when scaling a business.- The impact of adopting a customer-first mentality in building a tech platform.- How focusing on long-term goals and partnerships can drive innovation.- The significance of discipline in entrepreneurship and the importance of showing up consistently.Resources Mentioned:Sarosh Waghmar - https://www.linkedin.com/in/swaghmar/Spotnana | LinkedIn - https://www.linkedin.com/company/spotnanatechnology/Spotnana | Website - https://www.spotnana.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#travelindustry #traveltech #travelsolutions #product #marketing #innovation #startup #generativeai #AI

Rob Schutz, Co-Founder of Ro and Founder of Snagged.com, shares insights from his entrepreneurial journey, creating successful companies in health tech and beyond. He details his path from healthcare consulting to becoming a key player in the telehealth industry. Rob also discusses how his ventures have impacted sectors like men's health, dermatology and mental health. Throughout the episode, Rob offers wisdom on finding opportunities, building audiences and staying nimble in changing markets.Specifically, Rob discusses:- How his background in healthcare consulting led him to entrepreneurship.- The challenges of building and scaling a vertically integrated healthcare company.- How starting with a taboo topic like erectile dysfunction paved the way for Ro's success.- Why bootstrapping Snagged.com is a personal passion project after his time at Ro.- The importance of building organic email lists and leveraging community for growth.- His lessons on the power of negotiation in business.- The impact of transitioning from fast-growing startups to smaller, more personal ventures.- Why founders should balance family life with career aspirations.Resources Mentioned:Rob Schutz - https://www.linkedin.com/in/robschutz/Ro's | Website - https://ro.co/Snagged.com - http://Snagged.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#Entrepreneurship #Healthcareinnovation #Telehealth #Product #Marketing #Innovation #Startup #GenerativeAI #AI

In this episode, TK Kader, Founder of ToutApp, Inc. and TK | Unstoppable, shares invaluable insights on how to build a scalable go-to-market machine that not only drives 3x growth but also sets the foundation for long-term success in SaaS businesses. TK breaks down the essential strategies that can propel startups to $3 million in ARR and beyond.Specifically, TK discusses:- The importance of embracing sales and marketing to achieve success in startups.- Why 96% of startups fail and how to be part of the successful 4%.- The three core pillars of a successful startup: great product, ripe market and scalable go-to-market strategy.- How to craft a market strategy by identifying an urgent and important problem.- The critical role of simplifying your product strategy to make it easy to sell.- How to avoid common go-to-market traps and focus on the right execution.- The concept of a “Broadway show” and its importance in consistent go-to-market execution.- Why founders often underprice their products and how to optimize pricing for net dollar retention.Resources Mentioned:TK Kader - https://www.linkedin.com/in/tkkader/ToutApp, Inc. - https://www.linkedin.com/company/toutapp-inc-/TK | Unstoppable - https://www.linkedin.com/company/tk-strategies/TK's YouTube Channel - https://www.youtube.com/c/TKKaderThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#SaaS #entrepreneurship #scalingstartups #product #marketing #innovation #startup #generativeai #AI

On this episode, Doug Winter, Founder and CEO at Seismic, talks about how he grew Seismic from a small startup to a major player in sales enablement. Doug shares the key moments and strategies that helped Seismic succeed, including important acquisitions and staying focused on goals.Specifically, Doug discusses:- How Seismic started and the tough decisions they made along the way.- Why they focused on big companies to find their place in the market.- The reasons behind their Series A funding and staying in San Diego.- Their approach to acquisitions and how competition played a role.- How buying Lessonly boosted growth for both companies.- The importance of company culture and people in making acquisitions work.- What they learned about the challenges of merging with competitors.- Why having clear goals is crucial for successful mergers and acquisitions.Resources Mentioned:Doug Winter - https://www.linkedin.com/in/doug-winter/Seismic - https://seismic.com/Jackson Square Ventures - https://www.jacksonsquareventures.com/Lessonly - https://www.lessonly.com/ This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#salesenablement #businessscquisitions #leadershipgrowth #product #marketing #innovation #startup #generativeai #AI

In this episode, Prashanth Chandrasekar, CEO of Stack Overflow, shares lessons from growing to over 100 million users..Specifically, Prashanth discusses:- 4 key pillars in the journey of scaling SaaS companies- The importance of assessing the direction of company progress.- Building with the community, not just for the community.- The passion required to build a community from scratch..- Lessons from the entrepreneurial journey.Resources Mentioned:Prashanth Chandrasekar - https://www.linkedin.com/in/pchandrasekar/Stack Overflow for Teams - https://stackoverflow.com/teamsThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #ProductStrategy #Product #Marketing #Innovation #Startup #GenerativeAI #AI

In this episode, Dave Pickles, Co-Founder of $47 billion adtech behemoth The Trade Desk, shares lessons from building and scaling the company with little to no funding. Dave explains:- The early challenges and failures they faced, including tech problems and market uncertainties.- How they kept a lean capital structure to stay focused and efficient.- Partnering with agencies and aggregators to grow the business.- The company culture at The Trade Desk, which focuses on contribution, accountability and small-team autonomy.- The decision to go public and the importance of staying independent.- Keeping employees motivated and maintaining a strong culture during rapid growth.Resources Mentioned:Dave Pickles -https://www.linkedin.com/in/dave-pickles-3a31bb3/The Trade Desk | LinkedIn -https://www.linkedin.com/company/the-trade-desk/The Trade Desk | Website -https://www.thetradedesk.com/usThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#digitaladvertising #adtech #businessgrowth #product #marketing #innovation #startup #generativeai #AI

In this episode, Dan Olsen, Author of "The Lean Product Playbook," explores the essentials of crafting effective product strategies. With a background in working with industry giants like Google, Facebook, Amazon, Uber, Box and Walmart, Dan offers valuable insights into achieving product-market fit and leading successful product teams.Specifically, Dan discusses:- The importance of focusing on the long term rather than the short term in product strategy.- The Product-Market Fit Pyramid and how each layer contributes to achieving product-market fit.- The difference between problem space and solution space and why it's crucial to address customer needs.- How to use the Kano Model to categorize customer needs and prioritize features.- The concept of product strategy as saying no to many good ideas to focus on the best ones.- Practical examples from his experience, including the success of Instagram's initial product strategy.Resources Mentioned:Dan Olsen - https://www.linkedin.com/in/danolsen98/Dan Olsen's book: "The Lean Product Playbook" - https://www.amazon.com/dp/1118960874/ref=tsm_1_fb_lkLean Product Meetup - https://meetup.com/lean-productThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Dan Martell, Founder of SaaS Academy, Founder and CEO of Martell Media and Managing Partner at High Speed Ventures, shares his journey from a troubled youth to becoming a successful entrepreneur and angel investor. Dan's story is one of resilience, personal growth and the transformative power of software and recurring revenue models.Specifically, Dan discusses:- Overcoming a difficult childhood and finding purpose in software development.- The predictability and consistency of recurring revenue models.- Building and scaling multiple multimillion-dollar companies.- The importance of creating value for customers and continuously improving.- Key components of building a $100 million company, including product-market fit, scalable sales motions, and effective team building.Resources Mentioned:Dan Martell -https://www.linkedin.com/in/dmartellSaaS Academy -https://www.linkedin.com/company/saasacademy/Martell Media -https://www.linkedin.com/company/martellmedia/High Speed Ventures -https://www.linkedin.com/company/high-speed-ventures/High Speed Ventures -https://www.highspeedventures.com/NP Digital Website -https://neilpatel.com/Ubersuggest -https://neilpatel.com/ubersuggest/Lloyed Lobo's Book: “From Grassroots to Greatness” -https://rb.gy/yrcftcThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.Greg discusses:- The organic and low-risk nature of building community-based products.- The core thesis that community-based products outperform non-community-based products.- His definition of a community-based product and how it differs from an audience.- Concrete steps for building and scaling a community from scratch.- The metrics to track for community engagement and retention.- Lessons from successful and failed communities.- The intersection of community and Web3, and the potential of DAOs.- Examples of successful community-based products and their impact.Resources Mentioned:Greg Isenberg - https://www.linkedin.com/in/gisenberg/Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/Late Checkout | Website - https://www.latecheckout.studio/Boast.AI - https://Boast.AI“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comHomeroom Club - https://homeroom.club/Friends With Benefits (FWB) - https://www.fwb.help/joinThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.Specifically, Kyle discusses:- The importance of understanding the needs and pain points of your audience.- How to leverage existing communities for faster results.- The role of community in creating a new category, as demonstrated by HubSpot's inbound marketing.- The significance of connecting users with peers to share best practices.- Strategies for amplifying the voices of thought leaders within the community.- The benefits of community-driven support for user activation and value realization.- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.- The dual role of community members in sharing experiences and learning from others.- The impact of community on overall business metrics and functions.- Effective ways to build a trusted voice within existing communities.Resources Mentioned:Kyle Poyar's Growth Unhinged Community - https://www.growthunhinged.com/Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/OpenView - https://openviewpartners.com/Lloyed Lobo's Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Andrew Gazdecki, CEO of Acquire.com, delves into the complexities of startup acquisitions and the entrepreneurial path from startup to sale on this episode. Andrew brings a wealth of experience as a serial entrepreneur with multiple successful exits and offers valuable advice for both acquiring and selling startups.Specifically, Andrew shares:- The significance of starting with smaller acquisitions to learn the ropes.- The impact of a business's current execution on its valuation, highlighting the importance of present achievements over future projections.- The necessity of aligning potential acquisitions with personal strengths and market opportunities.- Insights into preparing your startup for an attractive acquisition, emphasizing strategic positioning.- Understanding and utilizing financial tools to facilitate the acquisition process effectively.- The critical aspects of negotiation in the acquisition process and how to secure favorable terms.- Essential considerations for first-time buyers in the startup acquisition market.- Andrew's reflections on his entrepreneurial journey, offering lessons on perseverance and strategic growth.Resources Mentioned:Andrew Gazdecki - https://www.linkedin.com/in/agazdeckiAcquire.com - https://www.linkedin.com/company/acquiredotcom/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

On this episode, Manik Suri, Founder and CEO of GlacierGrid, shares his journey from public policy to tech entrepreneurship, exploring the challenges and breakthroughs along the way.Join Manik as he covers key insights into the startup ecosystem, including:- Debunking the myth that fundraising equates to success in Silicon Valley.- Leveraging customer feedback to pivot and refine business strategies.- Strategies for effective fundraising and managing capital efficiently.- The significant role of personal global experiences in shaping business strategies.- The essentiality of aligning product development with real-world problems.*Since recording the interview, Therma has now rebranded as GlacierGridThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

On this episode, Rajeev Dham, Managing Director of Sapphire Ventures, delves into the strategies of venture capital investment and the effective scaling of startups. Focusing on the B2B SaaS space, Rajeev highlights how Sapphire Ventures selects startups that redefine their market categories and the methodologies that lead to their success.Discussion points include:- The importance of backing companies that redefine their categories within the tech and software industries.- Developing go-to-market strategies that improve customer experiences and distinguish startups from their competitors.- Reconsidering the net burn ratio, advocating for a more nuanced financial management approach during growth phases.- The value of founders' direct engagement with their top customers.- The need for startups to be adaptable and tackle unscalable tasks during crucial times.- The critical role of a founder's passion and determination in propelling a startup toward success.Resources Mentioned:Rajeev Dham - https://www.linkedin.com/in/rajeev-dham-79332812/Sapphire Ventures - https://sapphireventures.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Ania Wysocka, Founder of Rootd, discusses her journey and the creation of Rootd, an app designed to support those struggling with anxiety. Having experienced firsthand the lack of quality resources for anxiety, Ania embarked on a mission to fill this gap. Through extensive research and determination, Rootd was born, embodying a therapist-approved toolset aimed at empowering individuals to overcome anxiety.With over 2 million users across 150 countries and achieving the #1 spot on iOS and Google Play, Rootd's impact is undeniable. Ania's story is about entrepreneurial success and creating a meaningful solution that addresses a universal challenge.Ania highlights:- The importance of recognizing and celebrating little wins along the journey, underscoring the value of pausing to reflect on achievements before moving on to the next goal.- The conception of Rootd from a personal need to a global solution, emphasizing the app's development as a lifeline for those battling anxiety.- The strategic steps taken to scale Rootd to eight figures in revenue with zero employees, showcasing the power of leveraging technology and community to drive growth.Resources Mentioned:Ania Wysocka - https://www.linkedin.com/in/ania-wys/Rootd - https://www.linkedin.com/company/rootd-app/Rootd App on iOS and Google Play - https://rootd.io/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

In this episode, Lloyed sits down with Devo Harris, the Grammy-winning producer renowned for his work with Kanye West and John Legend, who has seamlessly transitioned from the pulsating rhythms of the music industry to the cutting-edge realm of technology.Join us as Devo shares his inspiring journey to founding and growing Adventr which is reshaping the way audiences interact with commercials, movies, and games, offering viewers immersive "choose your own adventure" experiences like never before.Key Takeaways:- Devo's transition from music legend to tech executive: Explore the motivations behind Devo's pivot and the challenges he faced in gaining credibility as an entrepreneur outside the music industry.- Adventr's diverse client base and unique value proposition: Learn how Adventr attracts major brands like H&M and Paramount while also supporting emerging filmmakers and game developers, and the innovative solutions it offers to clients.- The future of interactive media: Gain insights into the evolving landscape of content providers, the impact of trends observed by Adventr, and the convergence of music, AI, and technology in shaping connected media.- Fundraising and entrepreneurial advice: Hear Devo's experience in raising over $5 million in seed funding for Adventr and his valuable advice for aspiring entrepreneurs navigating the fundraising process.Resources Mentioned:Devo Harris - https://www.linkedin.com/in/devoharris/Adventr's Website - https://adventr.aiThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice's journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.Alice discusses several key points:- The transition from education to sales and how teaching skills are beneficial in sales.- Importance of mindset change in sales, especially for CEO founders.- Utilizing networks and board advisors for business growth and sales strategies.- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.- The concept of No-Sell Selling and preparation before sales calls.- Challenges faced by sales leaders globally and strategies to overcome them.- Effective hiring and coaching strategies in sales.Resources Mentioned:Alice Heiman -https://www.linkedin.com/in/aliceheiman/Sales Strategies for CEOs -https://www.linkedin.com/company/alice-heiman-llc/“Conceptual Selling” by Robert Miller and Stephen Heiman -https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064 “Strategic Selling” by Robert Miller and Stephen Heiman. -https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1 “Obviously Awesome” by April Dunford -https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005“Growth IQ” by Tiffany Bova -https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407“The Experience Mindset” by Tiffany Bova -https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X“Sales Innovation Paradox” by Dr. Howard Dover -https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243Alice Heiman's podcast -https://www.youtube.com/@AliceHeimanThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Assaf Resnick, Founder and CEO of BigPanda, shares his journey of going from venture capitalist to building BigPanda into a billion-dollar company, diving into the challenges and strategies along the way. Specifically, Assaf discusses:- Strategies for scaling a tech company in a competitive market.- The importance of a strong company culture and continuous innovation.- Customer feedback as a cornerstone of product evolution.- Embracing change and innovation to stay ahead of technological advancements.- Leveraging partnerships to expand business reach and enhance product capabilities.Resources Mentioned:Assaf Resnick - https://www.linkedin.com/in/assafresnick/BigPanda - https://www.linkedin.com/company/bigpanda/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, Jason Smith, CEO and Co-Founder of Klue, shares top lessons from building a category leader.Specifically, Jason discusses:- The challenges and successes in the entrepreneurial journey.- Generating and refining business ideas, highlighting the value of feedback.- The importance of selecting the right co-founder, focusing on trust and skill complementarity.- Overcoming hurdles from initial concept to execution, emphasizing resilience.- Effective strategies for building a customer base. - Enhancing product development through customer feedback.- The transition from self-funding to securing $80 million in venture capital and its impact on business expansion.- The complexities and considerations involved in evolving a company into a multi-product enterprise.Resources Mentioned:Klue's website - https://klue.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at http://FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI #entrepreneurship

Paul Van Metre, Co-Founder of ProShop ERP, discusses his entrepreneurial journey: from turning a traditional machine shop into a successful software company which recently secured $32 million growth funding after 10+ years of bootstrapping.Key insights from Paul include:- The shift from manufacturing to software was driven by customer demand and the realization of a bigger opportunity in software.- A strong company culture and team unity are vital for growth and employee retention.- Being process-driven and transparent is crucial, especially during intensive business due diligence.- Partnering with Mainsail Partners was a strategic choice, influenced by their expertise in vertical ERP and alignment with ProShop's values.- Sustainable growth and financial security were achieved by bootstrapping and focusing on customer needs.- Opting for a minority investment was a deliberate strategy to maintain control and find the right partners.Resources Mentioned:ProShop ERPThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.Esben discusses several key points:- Product growth is a crucial model for business expansion and has been successful at Userflow.- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.- Founders should think lean and prioritize gaining paying customers before seeking seed funding.- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.Resources Mentioned:Userflow websiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

In this episode, Sri Batchu, Growth Advisor at Ramp, shares top lessons from helping scale Instacart, Opendoor and Ramp.Specifically, Sri discusses:- Product-market fit as a cornerstone for successful growth.- The critical role of high-quality founders and executives in building a talented team.- Strategies for identifying and effectively reaching target audiences.- Advocating for a focus on payback periods over traditional CAC and LTV metrics.- Insights from Opendoor on managing capital risks and strategic asset management.- The importance of a human-centric approach in B2B marketing.- Effective growth hacks, illustrated by Opendoor's MLS bidding strategy.- The challenges and tactics of customer acquisition in B2C marketing.Resources Mentioned:Sri Batchu - https://www.linkedin.com/in/sribatchu/Ramp Website - https://www.linkedin.com/company/ramp/Opendoor Website - https://www.opendoor.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

On this episode, Spenser Skates, Co-Founder and CEO of Amplitude Analytics, delves into his journey of building and scaling the company from 0 to billion dollar IPO. Spenser discusses:- The pivotal role of understanding your product's core action and its impact on user experience.- The exhilaration and significance of acquiring the first paying customer for a startup.- Identifying the moment of achieving product-market fit, marked by the first million dollars in revenue, signaling a viable business.- The process of scaling up by hiring key executive roles like CRO, CFO and engineering leaders to prepare the company for next-level growth.- The importance of authentic communication and learning by doing in sales and management roles.- The value of maintaining long-lasting relationships with co-founders and aligning on values for sustainable company growth.Resources Mentioned:Amplitude WebsiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode of the Traction Podcast, Logan Bartlett, Managing Director of Redpoint Ventures, discusses key strategies for venture capital success and startup growth. With years of experience in venture capital, Logan offers a deep dive into the crucial elements that drive startup success and investment decisions.Logan explores:- His transition from investment banking to venture capital, sharing pivotal learning moments.- Redpoint Ventures' investment focus, including software, B2B, Fintech, healthcare and AI's impact.- The effect interest rates and public market trends have on private venture investments.- Balancing product-led growth with traditional enterprise sales in B2B SaaS.- The role of personal branding and community building for startup founders in today's digital era.Highlighting the importance of aligning venture goals with a startup's vision, Logan provides insightful guidance for founders navigating the venture capital landscape. Resources Mentioned:Logan Bartlett - https://www.linkedin.com/in/loganbartlett/Redpoint Ventures - https://www.linkedin.com/company/redpointventures/Redpoint Ventures Website - https://www.redpoint.com/The Logan Bartlett Show on Spotify - https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=37f3b181b29f400fThe Logan Bartlett Show on YouTube - https://www.youtube.com/@theloganbartlettshowLeverage community-led growth to skyrocket your business. “From Grassroots To Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Our guest today is Joyce Kim, Chief Marketing Officer of Twilio. With a market cap of more than $10 billion, Twilio is the industry-leading platform that powers customer engagement, from voice and video to SMS and email.Joyce dives into two important trends that will shape the future of marketing — generative AI and first-party data.Specifically, Joyce discusses:- Why do so many CMOs start as engineers?- AI trends that will shape the future of marketing.- The difference between first-party and third-party data.- Effective first-party data strategies you should be doing right now.- Why B2B campaigns can be more challenging than B2C campaigns.- Making sense of generative AI among your marketing tech stack.- Favorite tools and use cases with AI in marketing.- Keeping the human element and authentic voice inside of AI marketing campaigns.Learn more at https://tractionconf.ioLearn more about Twilio at https://www.twilio.com/This episode is brought to you by:Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world, like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com. Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

In this episode of the Traction Podcast, Gagan Biyani, Co-Founder and CEO of Maven, and cofounder of Udemy and Sprig shares unconventional lessons from building, failing, and scaling. Specifically, Gagan dives into:- Going from idea to product-market fit and scale.- Navigating founder issues.- When should you shutdown your startup.- The pitfalls of over-fundraising, explaining how too much capital can lead to losing control over the company's direction.- Recognizing personal definitions of success, urging founders to reflect on what happiness and fulfillment mean beyond financial gain.- Redefining “hustle” as smart work — using innovative problem-solving to create leverage and achieve more with less, rather than just putting in longer hours.- The importance of adaptability, resourcefulness and continuous learning in successfully navigating the entrepreneurial journey.This conversation highlights the need for founders to align their business journey with their life goals and values. It's a call for honesty and introspection in the entrepreneurial world, reminding listeners that success is personal and multifaceted.Resources Mentioned:Maven's official website“From Grassroots to Greatness” (book) Traction Community This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

On this episode of the Traction podcast, Neil Patel, Co-Founder of NP Digital, shares lessons from successes and failures in building and scaling startups and brands to eventually bootstrapping NP Digital $100 million in revenue.Neil is a New York Times bestselling author, has 4 million monthly blog visitors, more than 50 million downloads on his Marketing School podcast, and a YouTube channel boasting 31 million views.Specifically, Neil discusses:- How failures and mistakes helped him find success in entrepreneurship.- How he built a massive personal brand to drive growth to many of his ventures.- Key steps he used to bootstrap NP Digital to $100 million in revenue.- The duties of a CEO and the distinction between Founder and CEO.- Top trends that will shape the future of marketing.- How to look for industries with large markets and lower competition.Resources mentioned:NP Digital WebsiteSEO Tool by Neil: UbersuggestLloyed Lobo's Book: From Grassroots to GreatnessThis episode is brought to you by:Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

In this episode, Leah Tharin, Growth Advisor for scaling B2B companies, dives into how she grew her audience on LinkedIn and Substack from 0 to 40,000 subscribers in just one year.Previously, Leah was the Head of Product at DeinDeal and Jua, and led the core product at Smallpdf to over 50 million monthly active users. Specifically, Leah shares how to:Define your audience and find your unique voice.Tailor content to meet your audience's needs effectively.Transform your audience into a thriving community by extending your presence beyond social platforms through the use of podcasts, newsletters, and chat platforms.Identify and engage with superfans across various mediums.Plan meetups to build deeper connections with your community.Resources:Product-led Growth for B2B Courses: https://maven.com/leah-tharin Productea with Leah Podcast: https://www.leahtharin.com/p/the-productea-with-leah Leah's newsletter and blog: https://www.leahtharin.com This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

Melissa Kwan, Co-Founder and CEO at eWebinar, is one of my closest friends whose brutal honesty is something I rely on almost daily. She's bootstrapped three companies and had one exit, all while traveling the world as a nomad.Melissa's story reflects her belief that work should never come at the cost of one's life, as this idea helps you live life to the fullest.Today, Melissa dives into some juicy, unconventional insights about how she started her company and what success really looks like in the tech world.Specifically, Melissa covers:- Prioritizing your happiness over only revenue when approaching business.- The balance between creating a safe space and seeking adversity to grow.- The playbook for hiring contractors and working without employees.- How to decide on the right equity split with a cofounder.- Optimizing your business for fun and advocating that for your team.- Why finding product-market fit takes time.- Low cost marketing and growth tactics.- Why founders need to build a personal brand in 2023 and how to do it right.Resources:- Master Community Led Growth to skyrocket your business https://FromGrassrootsToGreatness.com - Run hundreds of engaging webinars without you having to be there. https://ewebinar.com- Follow Lloyed Lobo https://www.linkedin.com/in/lloyedlobo- Follow Melissa Kwan https://www.linkedin.com/in/melissakwan - Traction Community https://tractionconf.ioThis episode is brought to you by:Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull, and many more to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #bootstrapping

In this episode, Henry Shi, Co-Founder at Super.com shares how they grew to more than 7 million customers and raised over $100 million in funding. Specifically, Henry dives into:- How him and his cofounders validated the idea for Super and found product-market fit.- Key things founders should focus on in the early stages.- Tactics for driving customer acquisition and growth.- Who to hire and how to build a team from the early stages through hypergrowth and scale.- Lessons from raising money from top investors.- Navigating the highs and lows of entrepreneurship.Learn more at https://tractionconf.ioThis episode is brought to you by:Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from the some of most iconic brands in world like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull, and many more to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI #hypergrowth #fintech

Ever wondered how a small startup skyrocketed into a $40 Billion collaboration powerhouse? Brace yourself, because today we're diving into Atlassian's electrifying journey. They birthed Jira, Confluence, and Trello, capturing a colossal 250,000 companies worldwide. But massive success also brings a lot of competition, constantly nipping away at your market share. On this episode, Cameron Deatsch, CRO at Atlassian, spills the beans on how they didn't just grow but multiplied by cultivating an unstoppable community.Specifically, Cameron discusses:- When should companies build an ecosystem and community.- How Atlassian built and scaled a community. - How to measure community ROI.- The Atlassian cultivates community "champions".- The most challenging aspect of building Atlassian and they navigated it.- Unconventional advice that founders shouldn't ignore.Learn more at https://tractionconf.ioLearn more about Atlassian at https://www.atlassian.com/This episode is brought to you by:Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from the some of most iconic brands in world like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull, and many more to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #innovation #communityledgrowth #community #clg #plg #innovation #startup

Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat.In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world's largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.Specifically, Jason and Lloyed dive into:- Audience vs community, what is the difference- Getting your community started, bringing people together, and seeding it at the beginning- How to ensure your community sticks and sustains for the long haul- The most impactful way to add new members- Unique strategies and tactics to keep the community engaged and drive interpersonal connections between members- The key metrics for community successGrab a copy of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth at FromGrassrootsToGreatness.comLearn more at https://tractionconf.ioLearn more about SaaStr at https://www.saastr.com/This episode is brought to you by:From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, featuring tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and many more. Grab your copy at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#community #clg #communityledgrowth #marketing #startup

In this episode, Matt Oppenheimer, Co-Founder and CEO of Remitly, shares how he took the company from 0 to 4.2 million customers and a multibillion-dollar IPO.Matt's personal experiences, coupled with witnessing the struggles of his Kenyan friends who relied on outdated systems for sending money, fueled his determination to create a platform to transform money orders, saving immigrants millions and empowering them financially.Specifically, Matt dives into:- The inspiration behind addressing the challenges with international money transfers.- Finding the right co-founders and acquiring early customers.- Key strategies to acquire and retain a large, international user base.- The process of building trust and credibility with customers.- Prioritizing the right ideas to develop and work on.- How to choose which international markets to expand to first.- Remitly's top 3 challenges and how they are dealt with.- One piece of unconventional advice that founders ignore, but shouldn't.Learn more at https://tractionconf.ioLearn more about Remitly at https://www.remitly.comThis episode is brought to you by:Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #innovation #startup #generativeai #AI #moneytransfer #payments

Is bigger always better?There's this prevailing notion that a company needs to have thousands of employees working around the clock to create value and become successful.But our guest today has done the opposite.With a team of 80 that works 40 hours a week, he's managed to rival the growth of his competitors with hundreds of millions in funding and thousands of employees working evenings and weekends.He has also generated more profit than all of them combined.Today, Jason Fried, Co-Founder and CEO at 37signals, shares the playbook for achieving big things with small teams.Specifically, Jason discusses:- The advantage of doing less and staying small in certain areas.- Choosing the most enjoyable hard path in business.- The long-term strategy to remain profitable.- The difference between a Founder and a CEO.- When to bring on a COO.- Why requiring your employees to work nights and weekends indicates your company is broken.- Why the expectation of immediate responses is toxic to a lot of companies.- Maintaining company culture, without unnecessary meetings.- Figuring out prioritization as a small company.- Lessons learned from growing a small team with no funding.Learn more at https://tractionconf.ioResourcesBooks - https://basecamp.com/books Products - https://37signals.com How one dollar made us worth $100,000,000,000 (that's 100 billion) - https://www.linkedin.com/pulse/basecamp-valuation-tops-100-billion-after-bold-vc-investment-fried This episode is brought to you by:Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #bootstrapping

Our guest on this episode of Traction is a legend in Silicon Valley, Keith Rabois, CEO of OpenStore, and GP at top-tier venture capital firm Founders Fund.Keith was instrumental in the success of PayPal, LinkedIn, Slide, Square, and OpenDoor. Eight companies he helped build are publicly traded IPOs with multi-billion dollar market caps or have been acquired for greater than $1 Billion.Today, Keith shares some unconventional tactics for building hyper-growth companies.Specifically, Keith covers:- How he got into tech and PayPal.- Advice to founders dealing with chaos in the market.- How startups should be built.- Finding and attracting undiscovered talent.- Key hires to make from 0 to $10 million and beyond.- Key ingredients to build a company that eventually goes public.- Common mistakes that founders should avoid.Learn more at https://tractionconf.ioLearn more about OpenStore at https://open.store/This episode is brought to you by:Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI #founder #hypergrowth