Podcasts about key takeaways don't

  When you have a working contract, the next step is finding the right buyers. This may come as a bit of a challenge for a new real estate investor, as the market is hot right now and everyone wants to buy something. However, just because people want to buy doesn’t mean you should just wholesale the contract to the first interested prospect. Today, Don and Ryan describe the steps new investors need to take when it comes to wholesaling a real estate contract. They discuss the importance of getting to know the new faces in the market, how your established connections can help you find a good buyer, and why there are cash buyers who aren’t really what they seem. They also share their personal experiences when wholesaling contracts as well as provide tips on how to avoid being sued.   “Be good and be righteous to people and you're never going to have problems.” – Ryan Scialabba   This Week on FlipTalk’s Rookie Play Book: The importance of asking about new lenders or buyers in the market. Tips on building a buyer's list on a budget. How do you approach cash buyers with the property? Their personal experience regarding cash buyer relationships. The relationships you shouldn't involve yourself in. What to do during a lawsuit. How to prevent buyers from pushing you around.   Key Takeaways: Don't stop marketing the contract. Local hard money lenders should always be your priority. Learn to vet the cash buyers you encounter. You should have relationships in the different places you're marketing to. Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.  

Reijuana Harley has a B.S. in Psychology and a M.S in Industrial-Organizational Psychology. She works for the State of Minnesota as a Research Analyst Specialist conducting research, data analysis and program evaluation for the largest Sex Offender Program in the United States. Prior to the start of her fitness journey Reijuana Harley one day found herself living a life she no longer wanted to be living. She needed a goal and a new outlet which sparked her interest in fitness. She then began replacing her old habits with healthy ones. This began her fitness career in bodybuilding. As she began competing she had obstacles she had to overcome. Reijuana fought for her pro card while working a fulltime job and going to school in the cold climates of minnesota. After her relentless efforts she obtained her pro card at NPC Nationals in 2018.  Currently she is prepping for her pro debut. Her show season was postponed due to covid-19. Reijuana shares her thoughts on how the quarantine has affected her life and prep and how she is navigating these changes. Key Takeaways: -Don't look for shortcuts  - Get your steps in -Pour your heart into what you love -It’s not healthy to stay lean all the time -Make this a lifestyle before you begin competing   Follow Reijuana Harley @reireibikini Work with Reijuana   "Use the code, "Bikinidiaries" for 10% off your purchase at angelcompetitionbikinis.comand don't forget to order your free sample kit HERE!!! Bikini Stop Store: Merchandise on all things bikini -----> MyBikiniStop Join the Bikini Diaries Facebook Group Bikini Diaries The Highest Quality of competition tanning product protanusa.com Use code bikinidiaries for 20% of your next order    Check out My Affirmation: myaffirmationfitwear.com Inside of every legging is an affirmation Use Code: bikini diaries for 10% off your next order   Grab your Bikini Diarie's Honorary Tee to support the podcast https://naiymafit.com/shop/ Use code: bikinidiaries for 20%off   FOLLOW ME, Na'iyma Thompson @Naiymafit Naiymafit.com   Bikini Diaries Podcast: Review Winners: Please DM me Here @bikinidiariespodcast

Our work adds up a little at a time until we reap big results. But if we don't put in our little bit of work today, that little bit rolls to tomorrow, which pushes tomorrow's work to the next day, just like a snowball begins to gather mass as it rolls down the hill, until the work has piled up into an overwhelming heap.  It's easy to put things off until tomorrow. It's easy to schedule and plan for what you will do tomorrow instead of just doing it today. It's much harder to execute today on what you said you would do today. In this episode, Mackey and Colton discuss the whys and hows of doing today's work today, rather than putting it off for tomorrow. Key Takeaways: -Don't let your worry outpace your work. -Do today's work today, or it will have an effect on tomorrow. -Focus on the work that is right in front of you.   To learn more about the 2Words Character Development Curriculum and our e-learning resources, please email Colton at colton@2words.tv or visit www.2words.tv/gameplan3

Are you gambling your legacy and leaving it to chance instead of intentionally pursuing excellence to achieve greatness? Do you feel like it is time to level up your life and be all in to reach your full potential? Its time to have more confidence as a leader and level up your life.  Darleen Santore, known to many as “Coach Dar ” is a life, leadership and mental coach, board-certified occupational therapist, business executive, author, and speaker. As an occupational therapist for the past 23 years, Coach Dar has been able to combine her knowledge of science, psychology, and leadership to elevate one’s mindset to new levels.  In this episode,  Coach Dar shares her insights on how she serves the people that are wanting to reach another level – those that might doubt themselves, that are trying to reach greatness, wanting to go from maybe a VP-level to a C-level, they might want to go from C-level to a board-level – anyone who's trying to reach their peak potential and even grow from that to break through barriers to achieve their goals. What areas might be stopping you from being your best, most natural leader? Check-out the 10 Hidden Growth Opportunities for Top Leaders: visit www.QuizLeaders.com Key Takeaways: "Don't just get to the top just by getting there, you get it because you're building the endurance and you're doing it consistently well." – Darleen Santore "There is no other person exactly like you. And the original is always more expensive than the copy. You're an original, don't ever forget it and don't try to copy anyone else. Be you, be truly you and be the best version of you. We don't want the half version; we want the full best version." – Darleen Santore "Identify the vision where you want to go. What is it the level you want to attain? What is it that you're trying to go to? Set a vision because when there is no vision, the people will perish. You even need to have your own mission statement, your own vision of what it is you want to attain. Because without that, and without connecting emotion to it, what do you get up and get excited about every day? You just show up? You need to be moved by the vision of what's ahead. And then you need to put that into your morning routine." – Darleen Santore   Valuable Free Resource (VFR): Be Well. Live Well. Serve Well. Free Ebook. A download of 101 Coaching tips from Coach Dar Visit:  https://www.coachdar.com/   Ways to Contact Darleen Santore: Website: https://www.coachdar.com/ Facebook: https://www.facebook.com/DarleenSantore/ Linkedin: https://www.linkedin.com/in/darleensantore/ Twitter: https://twitter.com/thecoachdar?lang=en Instagram: https://www.instagram.com/thecoachdar/

  We are already in the fourth week, and this time it’s all about lead generation and marketing. Getting educated is important in any industry, but it’s all for nothing if you can’t actually buy a property. Where do you start? What kind of marketing tactics should a beginner employ? Today, Don and Ryan describe their first marketing strategies when they were new and how they’ve improved since. They explain the different types of marketing available at your disposal as well as help you know which ones you should focus on. They also illustrate the importance of consistency from a capital viewpoint.   "It doesn't matter how much money you spend in marketing. If you're not consistent you're throwing your money away.” – Don Costa   This Week on FlipTalk’s Rookie Play Book: What you need to consider before starting a marketing campaign. How much money should you budget for marketing purposes? The importance of consistency in marketing. Ways you can market yourself with a small capital. How specific should you be in marketing?   Key Takeaways: Don't get caught up in the hype that most gurus recommend on marketing budgets. Having the right mindset is the most important thing when starting out. When it comes to marketing strategies, it's always depth over width.   Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.  

When it comes to building a team, marketers often place the majority of their focus on getting the right people. But putting those people in a role and situation where they can succeed is just as important, according to Katrina Wong, VP of Marketing at Hired. On this episode of Marketing Trends, Katrina discusses how to build a team with a growth mindset. She also discusses other important topics like the convergence of B2B and B2C marketing, using performance language, and much more. Links: Full Notes & Quotes: http://bit.ly/2YThLHS Katrina's LinkedIn: linkedin.com/in/katrinawong11 Katrina’s Twitter: twitter.com/katchmesocial Open Marketing Position @ Hired: https://hrd.cm/2GZhLvx 5 Key Takeaways: - Don't think in B2B or B2C, think in B2H (business to human). Every buyer is a human with emotions and a desire to be "delighted." - Performance language is a practice that allows marketers to create a culture of accountability. - It's important to have a growth mindset. Look for ways to improve, even when you're succeeding. - In order for data and insights to be useful, they have to be digestible by stakeholders outside of marketing. - It takes really purposeful effort in to find diverse talent. Bio: Katrina Wong is the VP of Marketing at Hired. She has spent 15+ years in a variety of customer-facing roles including marketing, go-to-market, and revenue growth for B2b and B2B2C SaaS and Enterprise software companies. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Let's be real: we have all come across a sh*tty leader. It's not completely hopeless though, in today's podcast, we discuss the realities of dealing with a difficult leader and techniques to identify if these leaders can be coached. Key Takeaways:Don't immediately write them offIdentify if the person is coach-ableKnow when to navigate around a sh*tty / difficult leader Influence the difficult leader through a peer Go a level above (note: this approach can be risky)We would love to hear what your experience has been with dealing with a difficult leader. Email us at ChangeNerds@gmail.com This episode has been edited to censor explicit language.

Key Takeaways: Don't underestimate the importance of having a strong partner network. They can provide invaluable guidance about how you should be thinking about your brand, what technology you need to consider, and so much more. Failure is okay when you’re testing out new concepts. You shouldn’t expect everything to always work. Shiny objections are often both a distraction and a potential benefit. The secret is figuring out which one before investing a lot of time. Full Shownotes:  https://www.lumavate.com/podcasts/fail-fast-pivot/ 

Educating the Workforce   In this episode, Tom and Sean discuss: The importance of hands-on, accessible learning. How engineering is similar to sales. How businesses can benefit from an educated workforce. Why having a sales process can make or break your company. Key Takeaways: Don't try to trick the magician. Things are never as bad or as good as they may seem. Separate your own self worth from your company's. Will a present failure matter down the road?   "Don’t trick the magician…that’s so important in sales. When you’re working with other salespeople or just other people who’ve been in the industry for years…don’t try to use a sales tactic that’s in all the books that they’re also reading. Just be authentic and sell a product you believe in." - Sean Maroni   After studying mechanical engineering at NC State, Sean decided to leave the path of the standard engineering job and start Betabox. As a kid, he was constantly learning by doing and working on projects of all types. Sean realized that he learned the most when he took his education into his own hands and figured things out in order to make progress in projects. But he was also fortunate, having a Dad that exposed him to concepts or engineering, buying him rockets and legos, etc. He started Betabox to bring the power of guided hands on learning to young people everywhere, regardless of geography.   Connect with Sean Maroni, Founder & CEO Betabox Labs:   Linkedin:  www.Linkedin.com/in/seannewmanmaroni Website:  https://betaboxlabs.com/   Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc:   Phone: 972-860-8695 x223 Website: www.SalesMadeEasy.com Email: Tom@SalesMadeEasy.com  

You can market your business without scaling, but you can’t scale a business without marketing. Marketing is responsible for getting your business leads, referrals, and closed deals. This is why a properly executed marketing strategy is imperative when it comes to expanding your real estate business. Today, Don and Ryan discuss some of their best-kept marketing secrets and how they led to successfully scaling their businesses. They share the marketing strategies they used, the ones that failed, and which strategies they found most successful. They also explain the importance of learning how a marketing strategy works before trying it and describe what it means to know your customers and how it dictates your business model.   “Marketing comes down to understanding what you're doing and why.” – Don Costa     This Week on FlipTalk’s Rookie Play Book: Why Ryan walked away from pay-per-click marketing. Why demographics are important in marketing your real estate business. How to determine the right business model. When is PPC not the best marketing strategy? The importance of trying different ways to market your business. How long it should take to establish a marketing strategy.   Key Takeaways: Don't trust the people making a commission off of you. Try different marketing strategies and understand why some work and why some don't.     Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.  

When you have a working contract, the next step is finding the right buyers. This may come as a bit of a challenge for a new real estate investor, as the market is hot right now and everyone wants to buy something. However, just because people want to buy doesn’t mean you should just wholesale the contract to the first interested prospect. Today, Don and Ryan describe the steps new investors need to take when it comes to wholesaling a real estate contract. They discuss the importance of getting to know the new faces in the market, how your established connections can help you find a good buyer, and why there are cash buyers who aren’t really what they seem. They also share their personal experiences when wholesaling contracts as well as provide tips on how to avoid being sued.   “Be good and be righteous to people and you're never going to have problems.” – Ryan Scialabba   This Week on FlipTalk’s Rookie Play Book: The importance of asking about new lenders or buyers in the market. Tips on building a buyer's list on a budget. How do you approach cash buyers with the property? Their personal experience regarding cash buyer relationships. The relationships you shouldn't involve yourself in. What to do during a lawsuit. How to prevent buyers from pushing you around.   Key Takeaways: Don't stop marketing the contract. Local hard money lenders should always be your priority. Learn to vet the cash buyers you encounter. You should have relationships in the different places you're marketing to. Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.  

  We are already in the fourth week, and this time it’s all about lead generation and marketing. Getting educated is important in any industry, but it’s all for nothing if you can’t actually buy a property. Where do you start? What kind of marketing tactics should a beginner employ? Today, Don and Ryan describe their first marketing strategies when they were new and how they’ve improved since. They explain the different types of marketing available at your disposal as well as help you know which ones you should focus on. They also illustrate the importance of consistency from a capital viewpoint.   "It doesn't matter how much money you spend in marketing. If you're not consistent you're throwing your money away.” – Don Costa   This Week on FlipTalk’s Rookie Play Book: What you need to consider before starting a marketing campaign. How much money should you budget for marketing purposes? The importance of consistency in marketing. Ways you can market yourself with a small capital. How specific should you be in marketing?   Key Takeaways: Don't get caught up in the hype that most gurus recommend on marketing budgets. Having the right mindset is the most important thing when starting out. When it comes to marketing strategies, it's always depth over width.   Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook  and visit our website for even more content, information, and resources about real estate investing.  

Jim Padilla: Take this Seriously       In this episode, Jim discuses: Not worrying about what you have to say, but worrying about connecting to the people you are talking to. Taking a closer look at the phrases that you constantly say. Having the right mindset and in relation to gun violence. Inspiring people to take action and make a change.     Key Takeaways: Don't look to someone else to tell you what to say, only lean on them for guidance. Ask questions that unpack your thought process. You should show up your best for everybody. You make your best decisions when you are at a peak state.       "If you're being that person and tapped into what they're going through then all of your personal experiences will come to the table and you will know what to say to them!" — Jim Padilla     Connect with Jim Padilla: Facebook YouTube LinkedIn Twitter Blog Coach with Jim GainTheEdgeNow.com   Comments on the show? Reach out at Podcast@salesunscripted.com     Show Notes by Podcastologist/Show Producer: Jessie Taylor   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   

Jimmy Moore is a best-selling author, host of the longest running health podcast on the internet, and a living example of the benefits of a low-carb diet. He was 410 lbs. 12 years ago and it wasn’t until his own mother in law gave him a Dr. Atkins’ New Diet Revolution that made him rethink his life and his perspective on what “healthy eating” really is. He would then lose a total of 180 lbs. a year later and shrink his waist by 20 inches and has since lived a low-carb lifestyle. Today we’re going to talk about the topic of fasting especially intermittent fasting, its benefits, and a few tips on how to not just start with fasting but also succeed in it. “If you have fears about this, don't fear it. Just try it. There's no harm, you're not going to die." Jimmy Moore In this episode, you’ll learn: Jimmy became passionate about fasting because of the paleo community and its many experts. Thomas Seyfried said If you want to prevent cancer, go on a one week fast once a year. People on a ketogenic or low-carb diet will have an easier time with intermittent fasting. Intermittent fasting won’t work on sugar burners aka people who regularly eat large amounts of carbs. It’s best to eliminate the idea of “snacks” in between meals to start. Compensate by eating enough during actual meal times. Some of the benefits of intermittent fasting include cancer prevention, reduces the onset of certain illnesses, lowers insulin levels, and improves mood. The ketogenic diet and fasting complement each other when it comes to resetting your body’s systems and optimizing its functions. Some of the common mistakes of people who start with intermittent fasting are consumption of artificial sweeteners thru “diet” beverages, people take it easy during fasting instead of living their normal lives, and some try to fast before the holidays which causes them to “flip out” and crash. Fasting revs up your metabolism by 10%. It also won’t make you lose muscle if you have fat, even as low as 8% body fat is enough to be used as fuel. Key Takeaways: Don't fast before the holidays or any special occasion because you'll succumb to temptation, fail at your fast, and inevitably not enjoy life. The goal of fasting is to let you add more to life, not take life away from you. Connect with Jimmy Moore: Livin La Vida Low-Carb The Livin' La Vida Low Carb Show with Jimmy Moore Facebook Twitter Mentioned in this episode: The Complete Guide To Fasting by Jimmy Moore and Dr. Jason Fung Atkins’ New Diet Revolution by Robert C. Atkins, M.D. Rate, Review, Connect, Inspire Stay updated on new episodes, guest interviews, and health, wellness, and fitness information and resources by subscribing to the HealthCastNow Podcast Show on iTunes. Every day we bring you actionable insight, demystified truth, and simple steps to help you navigate the complex, often confusing health, wellness, and fitness information and answer the questions you’ve been asking. Visit HealthCastNow.Com or subscribe on iTunes today!  

What impact does an Agile development process have on Sales? We've discussed sales as an Agile process during previous episodes.  This week on the Catalyst Sale podcast we discuss the impact of Agile Development Cycles on Sales. What happens when you develop product functionality in the context of sprints vs a waterfall approach? This week Mike Conner is back.  He and Mike Simmons discuss the things we should be mindful of when selling a solution in an environment of constant iteration.   Questions Addressed How does Agile impact sales? What are the risks of a perpetual pivot? What is Agile? How does Agile change the perspective that the sales professional should take? What are the dependencies from a Product perspective vs Sales perspective vs Marketing perspective vs... Key Takeaways Don't use your live instance as your sandbox. Maybe your first customers will not be your best long term customers, but you should always remember who you are serving. Minimize surprises within your customer base - set expectations. Your internal relationships are critical in an agile organization - these relationships help you with internal and external communication. Build internal and external relationships - these relationships will help you execute on customer requirements. The tighter control you create on the relationships with your customers, the more risk you take on. Capture information in your CRM, Google Docs, Internal Feedback Documents - hold up your end of the value chain. Contact Mike & Mike hello@catalystsale.com Catalyst Sale Twitter LinkedIn Ask Questions - we are happy to talk 1:1 - or answer a question on the podcast. Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Maintaining Focus and Doing the Things that are Important Time management is an area where most sales professionals struggle.  Everyone has the same number of hours in a day - 24.  What we do with these hours is up to us.  One way to make the most out of every day is to prioritize and execute.   This week on the Catalyst Sale Podcast we revisit the importance of doing the important things, and not falling into the trap of urgency driven by others.   Questions Addressed How do you work on what's "Important", not "Urgent"? When you ask others for something, do you set expectations? How often do you revisit your priorities? How do you keep track of success? Are you allowing yourself to be managed by others? Are you working toward your objectives or theirs? Key Takeaways Don't be a Washing Machine It's hard to say No, but you need to learn how to do this with grace or you will find your day consumed with the priorities of others Identify your spectrum of what's important to you.  (Mind, Body, Family, Work are the categories Simmons uses - Examples follow) Mind - Meditation Body - 90 minutes of activity per day Family - Relationships Work - Product Development Make the impact that only you can make Show Links Time Management Magic course by Lee Cockerell hello@catalystsale.com Catalyst Sale Twitter LinkedIn Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

IN THIS EPISODE 0:20 Fun fact for ya, did you know that in the 1800s people used to wipe their booties with corn husks and catalogs. I know, crazy right? There was no such thing as toilet paper? You know who thought that it would be a good idea to invent some? The Scott Brothers. The creators and inventors of Scott Tissue. I tell you this because I was watching the story of how they got their product into the marketplace and it was so fascinating. 1:10 It was way back when and bathroom conversations were considered obscene. Nobody talked about their bathroom habits. It was totally taboo. 2:10 The Scott Brothers are like "This is the most amazing thing ever. Everyone's going to love this, except how do you tell people about it when it's completely taboo?" They had to get creative. They had to invent ways to get their product in front of consumers without ever saying a word about it. 2:32 We talk about marketing our product, we talk about pitching ourselves, being able to sell savvy without feeling sleezy. All of that has to do with communication. But how do you communicate the effectiveness and the transformation - the benefits, the takeaways of your product or service - if you can't talk about it? The most powerful way ever. Allowing them to experience it for themselves. 3:00 That is exactly what the Scott Brothers did. They took their product  and distributed it and snuck it into bathrooms in hotels all over the country. So people were in there like "Oh! What is this fascinating stuff here?" They were able to try it discreetly without ever, ever having to talk about it, without ever having to be embarrassed and it took off, clearly. Because of their tactic and because of their ability to think outside of their box and to meet their customers where they were, and to circumvent the resistance and get creative with it, they now have - well even back then, I think it went up to something like multiple billions - because everybody in the world pretty much at the time started using their product and they were the only ones making it. 4:15 It was so fascinating to me because it was marketing. Even back in the 1800s there were people who had stuff to sell and marketing problems to solve. Which brings me to today and you with your product and your service and the way that you are marketing it. So I have 5 questions and I want you to think and reflect on as your thinking about your product or service and how you're gonna get it into the hands of your ideal clients so that you too can make money off of what it is that you're doing. 4:39 Number one,  what problem do you solve? And when I say what problem do you solve, is it a legit problem that needs solving? Is this something that your ideal client is aware of or is it like the Scott Brothers that they don't even realize it's a problem because they are so set in their ways. They have these mental patterns that have just conditioned them to keep doing it this way. They've never thought of an alternative option. 5:40 So when you think about the need that you solve, are they aware of their need? That is really, really important. So identify what it is and then on a scale of 1-10 how aware is your client of the problem? 5:53 Number two, why do they need it? Now this is not just because it will make life easier. No, get specific with the emotion. Why do they need this? What is it going to do for them? When you are able to not only communicate that but demonstrate that, which is more powerful, you are going to have a much easier time converting. You can tell me all day long how amazing your product or service is, but until I have experienced it myself and I have labeled it the way that my brain is trying to label things and I have felt with my emotions the transformation or experience, until that happens I am only semi-convinced. If you can show me and you can fully immerse me into what it is you do, I'm a believer baby! 7:05 Number three, what is the level of belief in the outcome? Now this is kinda a two-part question. It is partially for you and partially from the perspective of your ideal client. Number one - this is all mindset, sista, so pay attention to this one - what is the level of belief that you have in your results, in yourself and in your delivery method. So how is it that your client is receiving it? These are really questions to slow down for a minute and tune in. 7:43 Maybe put yourself in the position of your ideal client. Imagine immersing yourself in their situation and how are they going to receive your service or your product? How are they going to use it? What are the results that they are going to receive? What is their experience going to be like working with you? How are they going to use it? What is the delivery method? How are you going to get it into their hands? How are they going to full on immerse themselves into that experience. 8:19 When we're talking about results, are these always the results that they get? You know, all the time, definitely. It's systematic, it's tried and true. Is it like 50% of the time they get these results? This type of stuff will develop and affect your level of confidence and your belief in what you offer. There are a million conditions right? Take coaching for example. 9:02 The people that show up consistently, pay attention and do the work get the best results. Where people who show up but they're also multitasking - like they're kind of listening but they're kind of doing work and they're only 50% there or they only come to part of the classes and then they get upset at the end going "Well, that wasn't what I expected, I didn't get the results I wanted." Well, did you show up? Were you full on 100% giving your all? Did you do the work? I want you to think about that. That so often affects the mindset of my coaching clients - the ones that are coaches or teaches - because they get down on themselves and beat themselves up over the results that their clients are getting. That's the first question. What was their level of commitment? Eh, it's about 50%, well that's not on you. If their level of commitment was 100% and the transformation or the result wasn't there, that's logistics and stats and strategy and we can talk about that. 10:09 When you're asking about the results that you deliver to somebody, I want you to take it a set further and ask yourself  are these always the results and what are the variables? Now when you're asking what is your level of belief that you are capable - honey this is all mindset. You can go out there and find proof that you're not and you can find proof that you are. 10:32 You can find proof that you're a failure and you suck. You can find proof that you're amazing and you change lives and people need you. It's all on where you put your focus. So right here, if your level of belief on one to ten that you are capable of delivering these kind of results, if it's anything lower than an 8, we need to work on that. There's some decluttering work to be done. I want you to research your brain power and go into your path and say you know what? I'm not going to focus on the negatives and the failures. I hesitate to say failures because nothing is a failure if it's a learning experience. If you've tried something and it didn't turn out exactly the way you wanted it and you learned something, that's growth. That is success. That is a win. You use that. That becomes part of your arsenal of knowledge moving forward and the way that you can show up and deliver next time and all of the times after that. You are continuing to show up and grow and that's human nature. 11:40 I really want you to answer that question on a one to ten. What is your level of belief that you are enough, that you are capable, that you can do this. Baby, I want you to get that to a ten. 11:53 Lastly, your level of belief that the delivery method is the right delivery method. Again i see this come up in the online space all the time. Everyone is trying to get their product or service into a box, a mold, a business model that someone else is using. You have to be like the Scott Brothers, you have to show up different. Maybe you don't. Maybe someone else's model is working. 12:47 That is one business model and if that is the right one for your clients and it feels good and in alignment with you, awesome, then you've nailed it and it's working. If it ain't broke then don't fix it. But if something feels off, if you're delivering your value in a way that isn't being received the way that you want, does the delivery method need tweaking? 13:40 You've got traction. You just immersed them. You've created essentially a low-risk offer, a way to try and experience the result without the risk. It's a beautiful thing. So what does that look like for you in your business? 13:56 Now the second part of that question, what is the level of belief that your clients have in the results that you deliver, in your level of expertise, in you being able to deliver it in the way that they need ait and the delivery method. The first part of the question where we are talking about mindset we are going inside. 14:27 The second part of that question may require you to go out, grow some cajones and ask for feedback. Yes, that feedback might not be what you want - it might not be sunshine and rainbows and sugar cookies - but it is going to be honest feedback and the kind taht you need. Constructive criticism perhaps. It's the fuel and the ammo that you need to make the changes that are going to grow your business and help you make money. Get out there and ask. Ask past clients, ask people that are potential ideal clients. Do your market research. You need to know what they think and how they are receiving your stuff. 15:05 Question number four, and we touched on this a little bit, how can you get clever with your offer and get it into the hands of your clients or your ideal client so that they can try it and experience it so that they can immerse themselves in the benefit? No talking. No let me just tell you about it. It's amazing trust me. No. Don't trust me. Don't take my word for it. You try it, you tell me what you think. 16:02 You have to bust through the 5 senses of your clients like the guard dog that says, "Nope i'm good, my life is exactly fine the way it is. I don't need to change. I don't need anything else in my life. I don't need to spend money on anything else. I'm spending money on enough things. Why should I spend money on you?" Here's why. Try this. 16:23 Number five, what is your definition of success? Now this is all about detaching from the outcome. This is about embracing that whole, "Hey I don't need your money. You can give it to me, I will take it because my stuff is freaking amazing. But I don't need it. So hey, there's plenty of fish in the sea. There's plenty of clients out there who need me and who value me and really, really want what I'm offering and if it's not for you, that's ok. Maybe another time." What we do instead is that we get all hung up. We go and talk to people about what we have and we say "You need this in your life!" And they're like "No I don't think so." And we're like "Is it me? Why don't you love me? Why don't you love my stuff? Why won't you buy it? What am I doing wrong? Maybe I shouldn't be doing this." 17:26 Maybe. Maybe. Maybe, right? Or, you could just not do any of those things and redefine your definition of success. If you talk to 10 people about what it is that you do, what is a good conversion rate? Is it 3? 18:15 We set these high expectations because we never actually lay down realistic success expectations for ourselves and our business. Instead, we get real emotion about it and we focus on the stuff that doesn't work. 18:50 So I invite you to ask yourself that question, what does success look like for you and what does it feel like? Allow yourself to feel it. Allow yourself to imagine stepping into that feeling of success and letting go of the rest. Detaching yourself from that high standard. 19:54 What is the problem that I'm solving? What is it that my clients need? What is my level of belief in my offer? What is their level of belief in the offer/ How can I get it into their hands so that they can try it and experience it before full on committing to it? How is it that I'm going to define success so that no matter what I always feel good about it? Super simple right? Hey, that's the framework. You can go and make money with that. 20:27 Take some time. Take some notes. Rock this exercise out and go do your thing. You are amazing at it. You are enough. You have everything in your already believe it or not. You can do this. I believe in you. [bctt tweet="How can you market your product or service without TELLING people about it?" username="tonyarineer"] KEY TAKEAWAYS Don't tell your potential clients about your product, get them to experience it firsthand. Your level of belief in the outcome of your product is just as important as potential client's belief. We set high expectations for success because we do not have realistic expectations. Detach yourself from needing the money or this client and know that there are plenty of clients in the sea. EPISODE RESOURCES Hang out with us inside our free Facebook Community- where every day is a party!

We think one of the hardest aspects of working in the wedding industry is staying inspired and ahead of the current trends. It's so easy to browse wedding magazines & inspirational, styled blog posts, but by the time you figure out what's currently trendy, it's probably almost too late to actually use it! Kim Sayatovic is the founder and chief creative officer of Belladeux Event Design, a full-service wedding and event design firm based in New Orleans. She was the perfect person to chat with about staying inspired in the wedding industry because she is creative, artistic, and full of advice! Tune in to the podcast to hear some tips about staying inspired (along with some hilarious stories about New Orleans & the south in general... including some wacky bride ideas), but feel free to read our favorite points below! Key Takeaways Don't look for inspiration... create inspiration! The best way to be unique & stay ahead of the trend is to find your own inspiration! Pinterest & blogs are great, but they're full of ideas that have already been done. Kim mentions she looks at the world as if she's looking through a lens. She finds inspiration from nature & often figures out ways to incorporate different things she's seen outdoors in her wedding designs. She's constantly creating a vision in her head that hasn't been done before, which is key to staying inspired in the wedding industry! Pull inspiration from the fashion industry. One of the reasons why the fashion industry is a great method of inspiration is because they also stay ahead of trends. Thumbing through fashion magazines is an excellent way to find new styles, see what's trendy & popular, and create some awesome designs and portraits based off these styles! Textures, colors, and materials that show up on the runway are typically up next in the event world as well! Consider your geographic location & find inspiration around you! Kim is lucky enough to work in New Orleans, which is full of rich history, vibrant colors, and (as we learn on this podcast) AWESOME wedding traditions! Seriously, is there anything cooler than a second line?! Anyway, a traditional New Orleans wedding will probably be styled very differently from a San Diego beach wedding. Play to your city's strengths when drawing inspiration for your wedding or your photoshoot and you'll likely come up with something unique & awesome! Tune in to hear more tips & stories from Kim & be sure to check her out online! Thanks for listening! Relavent Links Belladeux Event Design Belladeux Event Design on Facebook PhotoSpark on Facebook Download from iTunes Here Download from iTunes Here  

There's a really interesting trend when discussing profitability as photographers. It seems very black and white. Half of photographers talk about how money isn't important. They talk a lot about being super picky with jobs you take, shooting for passion, not profit, and being sure not to work too much because you might "sell out." On the other side, the other half of photographers talk about money money money. How to make more money, get more clients, and be more successful. We've definitely noticed this split before... and truth is, neither of these business models make sense for most people!! Of course we'd all LOVE to be super picky and only take jobs we're ridiculously excited about, but at the end of the day we have to turn a profit... and there's nothing wrong with that! Jasmine Fitzwilliam is an amazingly talented photographer and business owner here in San Diego. She has spent a LOT of time making a "brand plan" (we'll talk about that more below!) and knows exactly where she wants to be in her business. She chats with us this week about the gray area between the two mindsets we discussed above...profitability without selling out! Key Takeaways Don't be afraid to make money. There seems to be something taboo about making money as an artist. There's a stigma behind profitability... it's as if people think as soon as one makes money as an artist, they've sold out. This couldn't be further from the truth. In fact, there's a much greater risk of burning out when you aren't profitable. Have a BRAND PLAN. Have a short list of checks and balances you can refer back to when making a business decision. When an opportunity arises in your business... whether it's a chance to advertise, an expensive business purchase, a new client, etc, you can refer to this list. You'll never have a difficult time making these decisions because you can check back & decide whether or not that decision is smart for your business. This is a big picture view of your business. What's your business's personality? What's it like? A brand plan is a bit more big picture than a business plan... and less scary! It's never too late. You can always readjust and improve your business. As your business grows, you'll be re-defining your goals for the life of your business. A lot of people make the mistake of watching their business heading in the wrong direction, but feeling like it's too late to make changes. While it might be harder to define your brand once your business is already established, it's always a good idea to make sure your business is still working for you. This is key to profitability without selling out. You can't be profitable unless you know where you're going & what goals you have! Relavent Links: Let's Frolic Together Check out Jasmine on Facebook Julie Ferneau Photography Ashley DuChene Photography Chasing Daylight Photography PhotoSpark on Facebook Download from iTunes Here Download from iTunes Here

AB Periasamy builds software like an artist builds a masterpiece. By inspiring others to believe in the idea and the design and contribute to it's success. Anand Babu (AB) Periasamy is a free software contributor, angel investor and an entrepreneur.  AB is one of the founders of Minio, an open source cloud storage server. Prior to Minio, AB co-founded Gluster, an open source distributed filesystem. AB is also on the board of Free Software Foundation - India and has authored GNU FreeIPMI and GNU FreeTalk. Show notes at http://hellotechpros.com/ab-periasamy-people/ Key Takeaways Don't have people managers. Instead, build a culture that encourages self-managing individuals. Software development is more like creating art than mass-producing products in a factory. Build the culture and they will come. Industry experts may be brilliant and also be the wrong people to have on your team. They come with pre-conceptions on what will work and what won't. They might be motivated by money instead of by your goals. Minimize the requirements, don't throw in extra features just to compete. Experiment on ideas to gaher more data before deciding on a solution. Elect one benevolent dictator to represent the team after soliciting ideas and discussion options. That person will take all the input and make the decision. The first 10 people are the hardest to find. After 10 the recruiting becomes much easier. The only asset you have from the beginning is belief. You must inspire others to share in that belief or connect with others that already believe.   Sponsors Burdene - SMS-based notes and reminder service. HelloTechBook.com - Get a free audio book from Audible.   Resources Mentioned HTP-54 You're Tech Interviews are Scaring Away Brilliant People — People Friday with Bill Kennedy Minio Cloud Storage Minio on Github

If you're painting a picture of a sunset and someone tells you to add a dolphin, does that person's idea represent your vision? If not, Bear Cahill recommends that you thank them for the input and move on. Entrepreneurs have to strike a critical balance between building community and social presence, and staying true to the founder's vision. Bear suggests that you surround yourself with like-minded people who "get you" and share in the vision to achieve success. Bear Cahill has been coding since the age of 12 and professionally since 1993. He's worked for IBM, Ericsson, Travelocity and most recently, for the last 8 years, as a freelance iOS developer. He has developed and contributed to dozens of mobile apps, is the author of “iOS in Practice”. and teaches iOS development to companies around the country. He's also had his share of tech and non-tech related businesses ranging from greeting cards, children's animation and donuts... square, baked donuts. Show notes at http://hellotechpros.com/bear-cahill-entrepreneurship/ Key Takeaways Don't get into the restaurant business unless it's a true passion Food services is hard, hard work Entrepreneurship is about signing your own paycheck Focus on content and the marketing will take care of itself Keep your vision pure, don't have too many cooks in the kitchen who don't share the same vision Solicit feedback but don't compromise your art Being true to your vision is more difficult when you work in a committee Don't start the bus until everyone is on board - assemble the right team Social networking is key to kick off your business Find people who speak your language and connect with them Make yourself a little bit vulnerable, no one ever said "I wish I met fewer people" Identify your goals - is it about money, or do you want flexibility and freedom? Resources Mentioned iOS in Practice by Bear Cahill Unity Game Engine Sponsors This episode of Hello Tech Pros is sponsored by ScrumBrawl ScrumBrawl is a fast paced, extremely chaotic board game where fantastical creatures vie for supremacy within the Arena, a 20x20 battle pit where dragons, hydras, golems and tiny tiny chickens score goals by maneuvering magical orbs into portals or fighting other creatures to the death. (Sorry chicken) ScrumBrawl is the product of VicTim Games and you can listen to the backstory of this indie board game by going back to Hello Tech Pros episode 28 where I interview Tim Bugher, one-half of VicTim. We talk about the original concept, the product design and the upcoming expansion set. That’s Hello Tech Pros episode 2-8. But wait, there’s more! I am giving away a copy of the game to one lucky listener. To qualify, leave a review for Hello Tech Pros on iTunes or Stitcher Radio (or both) and send me an email with the screenshot to chad [at] hellotechpros.com. At the end of the month, I’ll randomly select one entry and send them a copy of ScrumBrawl board game. Once again, leave a review for Hello Tech Pros on iTunes or Stitcher Radio (or both) and send me an email with the screenshot to chad [at] hellotechpros.com. ScrumBrawl. Fantastical, brutal, fun. About Hello Tech Pros Hello Tech Pros is the daily podcast that interviews business professionals who work with technology and discuss Motivation, Productivity, Leadership, Technology, People, Entrepreneurship and Being Unplugged.

ScrumBrawl is a competitive board game designed for 2-4 players where fantastic creatures vie for supremacy within a 20x20 battle arena. Tim Bugher, one-half of VicTim Games, shares the origin story of the game (conceived as a space battle card game) as well as his reasons for getting unplugged on this episode. Tim Bugher started working in the internet/web development field in 1997 as dial-up tech support.  One day as a joke, he Photoshopped a picture of his boss and emailed it to everyone at the small local ISP where he worked. Instead of being reprimanded, he was promptly moved over to work in their web development dept.  He's been involved with web development in some capacity ever since. For fun, Tim likes to play basketball and golf, ride motorcycles, draw, and play and invent board games.  His wife also loves to ride motorcycles and is also involved in technology, working for the Air Force at the Air Force Institute of Technology.  They have daughter who in the Air Force working on F-22s and they also have 2 boxers. Show notes at http://hellotechpros.com/tim-bugher-unplugged/ Win a copy of ScrumBrawl! I'm giving away a copy of ScrumBrawl to our listeners. Leave a review for Hello Tech Pros podcast on iTunes, then email chad [at] hellotechpros.com to let me know. At the end of the week, Tim and I will draw one lucky winner from the list of entries. I'll ship you a free copy of the game. Key Takeaways Don't build a board game trying to get rich; it has to be a labor of love ScrumBrawl launched in 2011 with 100 cards Expansion is coming soon 40 cards - 20 creatures + orb types + negative enchantments Resources Mentioned ScrumBrawl board game on Amazon Snap Inc. Hello Tech Pros is the daily podcast that interviews business professionals who work with technology and discuss Motivation, Productivity, Leadership, Technology, People, Entrepreneurship and Being Unplugged.

Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast. On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page. This is the question she asked:  Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?” Now, the short answer is that there is no foolproof way to move your friends over to your Page.  There are a few things you can try and I’ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page. Instead, I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page. I wouldn't suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition.  I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting. Sounds logical, although, it doesn’t happen as though we think it should. One thing you might want to think about is this: Are those friends that you have on your profile genuinely interested in your business?  Some of them likely are but definitely not all of them are. To be upfront, some of your Profile friends just aren’t interested in hearing from you about your business. That’s why I just want to caution you, it's likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business.  That's just how it is. In my experience, moving friends to fans is a slow process that is rarely a raving success.  That’s why I don’t want you to spend too much time in this area.  However, I will say, it is worth an effort to give it a shot.  Do it and then move on to bigger and better things. I did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile. 1) The first suggestion I have for you is make sure that you link your Profile and your Page.  In the video below I’m going to show you how to link your Profile and your Page so if somebody comes to your Profile they can easily click a link right there on that timeline and go over to your Facebook Page and become a fan. This can be tricky because the step-by-step process I am going to show you (it's quick, I promise!) doesn’t always work for everybody, so I am also going to show you a quick workaround in the video.  I've got you covered ;-) Linking your Profile to your Fan Page 2) For about two weeks, start a campaign where you are actively promoting your Page on your Profile.  What this means is that you’re telling people that you are now posting regularly on your Facebook Page about (...you fill in the blank here) and that you would love for them to come over and become a fan. Make sure you tell them to click “like” on your Page to become a fan.  Give them an action so that you can actually stay in touch with them in the newsfeed. Do this for a week or two; that should be enough to create the awareness.   You then need to take it one step further and give them a reason why they should come over to your Facebook Page. Use Video to promote your Page to your friends on your Profile Creating a video to encourage your friends to come over to your Page is a great strategy. My good friend, James Wedmore, did this when he first created his Facebook Page.  At the time, James was only using his Profile to connect with people on Facebook and he wanted to start using Facebook ads.  So he created a Facebook Page because you can't run ads on Facebook if you don't have a Facebook Page.  He made a short video telling people something like, “Hey there, I’ve finally jumped on the bandwagon, I have a Facebook Page, and I want you to come over because this is what I’m doing over there.....”  In his video he talked about a free giveaway to get them to want to actually click the link, go to the Facebook Page, and become a fan. Lure your Profile friends over to your Fan Page by using a "FREE" giveaway If you’re not comfortable with video, do some kind of promotion or giveaway on your Page for a series of one to two weeks just to get people to come over.  You’ve got to give them a reason why and tell them what's in it for them.  The thing is, most people are not going to pay attention if you just tell them to come over to your Page.  But, if you tell them what’s in it for them and you create a benefit they’ll pay attention.  I suggest giving away an ebook related to your brand or possibly a program or a product that you have; something completely aligned with your brand so people that are interested in your giveaway are going to be genuine prospects for you. I always say giving away a shiny iPad is not the best idea for a giveaway because anybody would like the iPad but not everybody would want my Facebook marketing program.  But, if they do then they are a perfect fit for my audience.  A giveaway is a great way to go that extra step and actually attract the friends on your Profile that are genuinely interested in your business. Attract New, Quality Fans with Like Ads (Instead of Focusing on Moving Your Friends Over) If you have a Facebook Page with less than 500 fans I’m sure that you want to grow that Facebook fan base quickly.  One strategy that may be much more powerful than moving your friends to your Page, is to experiment with Facebook Like Ads.  If it fits within your budget, I would spend two weeks running a Like Ad campaign.  With approximately $100-$200, you could grow your fan base by a few hundred fans quickly.  Once you get to 500 fans, that’s considered to be a pretty solid audience. That’s when I would shift gears. I would stop focusing on growing your fan base and worrying about your friends coming over to your Page and instead focusing on turning fans into leads. Attracting leads on Facebook is extremely important if you want to make your Facebook efforts profitable. 7 Steps to a Facebook Marketing Plan In my flagship program, Facebook Marketing Profit Lab, I take my students through a seven step process to create a profitable Facebook Marketing Plan.  If you want a quick snapshot of all seven steps, you can check out Episode #28 where I dive into each of them with specifics. Key Takeaways: Don't spend too much time trying to move your friends over to your Facebook Page Spend more time on developing your Page, the content, the engagement, your list-building strategy Ask yourself: "Are the friends that I currently have on your Profile genuinely interested in my business?" Make sure that you link your Profile and your Page Spend only two weeks maximum on the campaign to actively promote your Page on your Profile Take things to the next level with a short video to introduce your new Page and brand to your Profile friends list Think about creating an irresistible giveaway to entice your friends to become your fans.