Online Marketing Made Easy with Amy Porterfield

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How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini market…

Amy Porterfield


    • Dec 2, 2021 LATEST EPISODE
    • weekdays NEW EPISODES
    • 41m AVG DURATION
    • 442 EPISODES

    Listeners of Online Marketing Made Easy with Amy Porterfield that love the show mention: love listening to amy, thank you amy, love amy s podcast, amy porterfield, listen to amy, thanks amy, amy is the best, online marketing, amy always, ve been following amy, like amy, amy shares, marie forleo, online course, amy brings, amy and her guests, list building, keep it up amy, amy provides, email list.



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    Latest episodes from Online Marketing Made Easy with Amy Porterfield

    #413: How To Make Every Word Count When You're Selling & Serving with Roger Love

    Play Episode Listen Later Dec 2, 2021 59:06


    Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.” Don't worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over. And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez… He's not running through scales today. Your long-forgotten arpeggios can stay that way.  Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills.  In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yourself in a way that screams, “Hello world, you're going to want to pay attention to this!” Imagine showing up to your next masterclass or podcast interview with the persuasion, charm, and influence of Bradley Cooper, himself. Irresistible. So go ahead and dive into my incredible masterclass-style interview with Roger Love. You'll walk away from our conversation with: Strategies and tips from the expert himself to feeling more confident (and true to your heart) when you're selling The reason why tone + emotion > words when it comes to getting your audience to trust you and pay attention to what you have to say (and how to use this to your strength) Techniques for avoiding pesky filler words like, “Um” and “Uh” during a masterclass, Live video, or podcast Here's to the best and brightest version of yourself showing up in every Live you do, my friend! Here's a glance at this episode... [10:13] Roger shares why it's important to be intentional with how you communicate. We need to be able to move people emotionally!  [14:14] We were born with an instrument that we either learned how to use or didn't. We can all tune up our instruments (our voice) and become great speakers. [16:34] Want to become more confident? Start speaking in melody. When we speak we create melodies or the patterns that go up and down -- learn how to do this the right way.  [23:50] When we get nervous our breathing gets shallow and fast. Slow down your breathing before going live. Breath in through your nose and close your lips. [30:24] It's wonderful to smile, but smiling makes the corners of your mouth go wide which makes your voice sound more nasal. Smile when you're not speaking. Smile with your eyes and your voice. [39:23] Make your commas and periods have longer silence. You don't have to slow down the words, you can just increase the silence. Silence is where you give your audience a chance to feel. [43:47] How to avoid all the pesky filler words like um or uh. These filler words are used to avoid silence, and we already know that silence is amazing. [56:05] Action Steps: Book a Facebook Live this week. Speak live on camera and practice one thing you learned today. Practice can make the techniques second-hand. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."


    #412: My Live Video Secrets For Feeling Confident & Calm (Even When You're Not)

    Play Episode Listen Later Nov 30, 2021 21:23


    All the greats have a routine. Before every match, Rafael Nadal situates his socks so they're exactly the same height, no more than 15 cm high, and the sponsor's logo is parallel to the ground. John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!)  Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water. Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I'll cosign that, every time! That's why in this episode, I'm talking about the different routines that I've developed over the years that help me go live on video with confidence, regardless of how I feel. Because I'll be honest, being on video has NEVER been in my comfort zone... it still isn't. But after years of practice, I've found a few foolproof rituals to get me in the zone and help me deliver content on video that I feel really great about (even if I didn't feel like pressing the GO LIVE button.) But here's the kicker! Not all live video is created equally. So in this episode, I'm sharing what I do before Facebook Lives, live Q&As, and my masterclasses to prepare for the unique pressures of different styles of live video. You'll walk away with specific examples and inspiration for your own pre-video routines so you can show up more readily for your audience, feel more confident, and hit your live-video stride much sooner. You can leverage live video in your business, even if the idea makes you break out in hives. You owe it to your audience to share what you have for them...and after you've gone live a time or two, I think you'll realize this whole live video thing isn't as scary as we make it out to be. Here's a glance at this episode... [03:38] You need an easy setup. Keep your equipment and location simple. [05:58] It's a lot easier when you do your video consistently. Doing video on a regular basis can make it become just a part of how you do business.  [07:22] Create your own routine! I have three routines for three different types of videos.  [17:52] Here are 3 steps you can use to create confidence on video! 1. Set things up, like your location and equipment, so video is easy. 2. Identify the types of videos you are going to do and create a routine for each of them. 3. Do video more often so it's not a novelty -- I suggest at least once a week. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."


    #411: A Day-by-Day Sneak Peek Into My Work Week

    Play Episode Listen Later Nov 24, 2021 57:01

    My Day-To-Day Life As An 8-Figure Online Business Owner Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally. And since then, just about everything has changed. The size of my team… what I'm focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different.   Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week.  And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!) So, I decided to do it again. To record an episode that's fully transparent with you about what a week looks like three years further into my business.  In this episode, I'm doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me through all the lessons learned, the hard stuff, and the victories, too.  I'm sharing what I'm working on and what I'm focused on right now, including a lot of behind the scenes, action items, insights, and the small moments that make up my week. It's going to be personal… including the good, the bad, and the ugly. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #410: What Happens When A Launch Doesn't Go As Planned

    Play Episode Listen Later Nov 22, 2021 14:23

      Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #409: From Social Posts To Weekly Content: Create Your 3-Month Content Calendar Step-By-Step

    Play Episode Listen Later Nov 18, 2021 28:27

    Content creation dread is about to become a thing of the past! Because in this workshop-style episode, I'm laying out exactly how to put together 3 months worth of content in just a few hours.  Yep! An entire business quarter worth of digital content  -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours. In this episode, we'll be diving deep into content creation strategy together, covering topics like: How to identify big topics that will leave your audience clamoring for more How big promotions should factor into your content plans How to leverage holidays and themes to communicate well with your perfect audience How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine And so much more Book half a day on your calendar and get ready to master creating content -- that's all you'll need! You'll knock out an entire business quarter's worth of content and I'll walk you through exactly how in today's episode.  Plus, I've put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time.  Here's a glance at this episode... [03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content.  [04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge? [10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day. [11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on. [13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week. [21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars.  [25:44] Action step: Grab the free 3-month content calendar and start filling it out! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #408: Burnout, Slowing Down, & How To Get Your Motivation Back

    Play Episode Listen Later Nov 16, 2021 12:56

    What To Do When You Just Don't Want To Work It's the calling card of entrepreneurship. Total flexibility. Time freedom. The ability to make your schedule and change your schedule. But in this episode, I want to talk about something a little less… organized. A little less concrete and more, well, reactive. If I'm being perfectly honest, there are times in my business that I just don't want to work. There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with.  But the best way I can explain this feeling is simply, “I just don't want to do anything.”  I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks. 10 years ago, this thought would trigger instant guilt or shame. “There's so much work to be done!”  “You're the boss, Amy! Set an example, keep your word, don't inconvenience others.” And so in the past, I'd ignore this feeling… pushing through and showing up to my day with a quarter of a tank. Dear friends, as entrepreneurs, when we're living for the weekends (or dreading Mondays) we're doing it wrong.  (And my 9-5ers, I know your situation is different. I have a word of advice in this episode for you, too!) It's important for you to be able to stop and not do anything.  Because these feelings of not wanting to do anything are often screaming signs of burnout.  Sometimes, you need to make time to not do anything. Even if it's the middle of the week. You hear me?  Flexibility is the beauty of being an entrepreneur and running your own business -- lean in. And if you're wondering how, this one's for you.  In this episode, I'm sharing what I do now with feelings of resistance instead of freaking out and falling into a shame spiral. Including: What I do to my schedule How I know what to push and what not to How I find time to really slow down How to not judge yourself when you finally do take that time off And the pep talk you probably need to hear right now When you're the boss, you get to decide what it means to be the boss. And that means trusting yourself and your capability to prioritize and make space so that you can show back up as a better partner, leader, friend, and entrepreneur.  More patient. More present. More impact.  So go ahead, my dear entrepreneur. Click to listen and then do it… take the days off.  Here's a glance at this episode... [08:04] When you are your own boss, and you are calling the shots. Take some time for yourself when you get to that point of burnout. You don't always have to be on. [09:38] The beauty of being an entrepreneur is that you can take time to wind down or do nothing. Being your own boss is a lot of responsibility and a lot of work. There are times when you just need to slow down and recharge. [10:05] Another thing that has helped me not reach burnout is my 4 day work week. We all love the extra time and feel more relaxed and focused during our work week. [11:53] You have permission to take more than a weekend off. You deserve it! After all, you are the boss! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #407: Now & Then In Marriage And Business With Hobie Porterfield

    Play Episode Listen Later Nov 11, 2021 39:31

    Where Life, Love, and List Building Meet Choosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you'll ever make. But what about the people who share the kitchen that you now call an office? Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head? Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don't totally understand what you're talking about) Entrepreneurship doesn't just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you.  In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie. We often talk about the now and then and how our relationship has changed, how I've grown, and how entrepreneurship has really affected our lives. And in this episode, I'd love to invite you into the conversation. I'm sitting down with my favorite guest ever, Hobie, to discuss what's changed in our marriage thanks to my business, and how you can protect, support, and grow your relationships as you build the business that frees you up to enjoy them. We talk about... Where I struggled and the number one roadblock Hobie saw me come up against in the early days  What was the hardest part for Hobie as the spouse of someone starting an online business Finances in our early days versus now, how we began to lean on one salary more than the other, and the challenges that came with that Plus, a pep talk from Hobie to you I hope this episode gives you the tools and encouragement to tackle the tricky parts head-on with the people you love the very most. (Because none of it matters without them, right?) Here's a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #406: The Great Facebook Outage Of 2021: What If Social Media Disappeared Tomorrow

    Play Episode Listen Later Nov 9, 2021 13:45

    What Should Come First: Your Email List Or Digital Course? Remember “The Great Social Media Crash of October 2021”?  You know...people totally freaked out and Twitter had its best day in years? Well, it didn't disrupt my business one bit. In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them. And within a day, I made $17,000 from that one email. I tell you all this because when you have an email list, you're in control of your business and how you reach your audience.  I sent one email, made 17k on a day when many, many people lost money. I don't know about you, but I don't want to give anyone else power over my revenue like that. Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor... ...but an email list is the only business asset proven to yield an average of $44 for every $1 spent. A 440% ROI? I rest my case. And with all this hard data, I still see entrepreneurs struggling to prioritize and grow their email list.  And in this episode, I'm revealing why I find that is (and exactly how you can avoid finding yourself in a similar rut.) So listen and prepare to plant yourself squarely back in the driver's seat of your biz and email list.  Here's a glance at this episode... [1:28] My number one obstacle when selling Digital Course Academy is people not having an email list, or people saying they don't have an audience.  [2:17] If you're not focusing on your list, all the strategies in the world won't help. You can't build your business on rented land or social media. [4:06] Your email list is the number one most important asset in your business. It will convert 4 times higher than any social media post. [5:03] Here's what's missing: Are you connecting and aligning your email list with your dreams and goals for your business?  [7:14] Everything you want in your business and everything you dream of would be easier and faster if you had an engaged email list. [10:21] Let your business be easy! It doesn't happen to be hard. Focus on a list that will make your business easy and align with your dreams and goals. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #405: Overcome Overwhelm & Secrets To Being Your Own PR Rep with Susie Moore

    Play Episode Listen Later Nov 4, 2021 51:18


    Stop Stressing And Start Living Have you ever seen a bright and up-and-coming entrepreneur featured in your dream publication...and felt that tight knot of envy form in your stomach? Well, bid that feeling farewell, my friend. Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of your website with major names and publications (without paying expensive PR fees.) Susie has landed herself in over 300 media publications including Oprah, Marie Claire, Forbes, and The Today Show.  So, to say she knows a thing or two about getting exposure would be a massive understatement. Susie has secured herself these features on her own behalf and in this episode, she's revealing the strategies and techniques that landed her on Oprah (OPRAH!) for you to replicate.  And while Susie is known for landing big PR opportunities, more than anything, she's passionate about helping entrepreneurs find ease in the big and small things and move past discomfort when faced with big decisions, opportunities, or hold ups. Taking risks and playing big requires discomfort and in this episode, Susie is sharing the strategies necessary to engage your mind through it all and take the stress out of the imaginary.  So if gaining more exposure for your online business is one of your big, audacious goals for 2022 -- or you're simply looking for a liiiitle more courage to make and tackle a few big audacious goals -- this episode is a MAJOR can't-miss. Here's a glance at this episode... [05:41] Susie is obsessed with helping people become more confident in an authentic, easy way.  [08:24] Overwhelm can often be a stress response to things going right. Give yourself permission to pause and understand what's happening. A slight shift in how we see things always helps.  [13:52] We need to employ our mind consciously -- so much of our stress is imaginary. Quit asking what ifs and let it be easy.  [22:49] A Get To Do list changes everything. Be thankful for what you have instead of being burdened by responsibilities that come with it.  [31:37] Confidence is a willingness to feel uncomfortable. There has to be some type of trust there -- be willing to say yes and be willing to be rejected.  [41:41] When presenting yourself to the media ask: Who's interested? What can I tell these people? Share why you can tell the information? Share why now? [44:28] Susie loved cracking the code for her new book, Let It Be Easy.  The book contains real practical ways that you can apply to areas where your life may feel hard. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."


    #404: Why We Avoid Things In Our Business? (& What To Do About It)

    Play Episode Listen Later Nov 2, 2021 14:31

    Kick Procrastination To The Curb And Make Peace With Your To-Do List  You know those tasks in your business that feel like a reward? For me, it's meeting with my leadership team or creatively strategizing for opportunities and projects we have coming down the line. Mmm-mmm. Pack my calendar with those tasks any day! But then there are some tasks that I see in Asana...and I would rather file taxes than tackle those during my day. So what ends up happening? I push those tasks off and off...and they linger and linger.   You too?  Well in this episode, we're examining the things we don't want to do in our business and why we don't want to do them.  While the beauty of being an entrepreneur is that you don't have to do stuff you don't want to do, it benefits you (and your business!) to examine WHY you avoid things or feel resistance around them.  So in this episode, I'll be covering: How to examine whether your procrastination has to do with your insecurities.  *gulp* Things you can do to help get clear on whether that feeling of dread is something that's truly serving you (which can be the case!) or if it's getting in the way.  A simple challenge you can try out this week to assess resistance you're feeling in your business and begin to grow the entrepreneurial muscles necessary to overcome them.  Plus, I'll give you examples of dread that I experience in my own business and how I overcome them without white-knuckling and wearing myself out.  So grab your headphones, set your task list aside for the moment, and let's tackle this together.  Here's a glance at this episode... [02:08] Is the outcome of this task going to outweigh the feeling of uncertainty of doing it? [05:20] Are you dreading something because you feel insecure or is it genuinely not your thing?  [07:33] Check in with yourself after you've done the thing. Pay attention to how you feel afterwards. Pay attention to your audience. Did they love it? [11:14] Change the sentence from “I have to record a podcast” to “I get to record a podcast.” Pay attention to what's coming up for you and learn where the resistance is coming from. [12:37] Take the next step to notice where your dread or resistance is coming from and then ask why it's coming up for you. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #403: 5 Tips To Kiss Tech Overwhelm Goodbye

    Play Episode Listen Later Oct 28, 2021 39:32

    It's important for you to know how the technology in your business works. And if you told me that 13 years ago, I might have just abandoned ship on the whole thing.  Lifestyle, financial, and time freedom...on the other side of learning and dealing with software? Not sure it's worth it.  But after 13 years of tech trial, errors, and tragedy...I have some good news. You don't have to be an expert at the tech in your business. And you don't need to know everything. But choosing a few systems to use in your business and understanding how they work holistically will allow you to show up 10x more confident in your business. And in this episode, I'm helping you do exactly that. I'm spelling out five tips for overcoming tech overwhelm that I've learned over the last 13 years that save the day every time. If you are technologically faint of heart… ...or could just use a little confidence boost when it comes to choosing and using the software necessary to run an online business), I recorded this episode with you in mind.  I'm sharing some pretty entertaining tech flops, as well as a very tiny guest appearance from my CMO, Cho Cho! You're in for a treat.  Also, be sure to head to my show notes to grab the freebie that goes along with this episode... and never worry about going live ever again! Here's a glance at this episode... [05:22] Tech Tip #1: Spend a little time researching what platforms you want to use. Ask for recommendations, research and then make a decision.  [09:40] Tech Tip #2: Find the tech you are going to use and stick with it. No platform is perfect -- if you keep flip-flopping, you'll never master it. [19:33] Tech Tip #3: Don't be super fancy. Go for the basic option when you're first starting out. [23:01]Tech Tip #4: If you have a little extra money to spare, contract it out. If you hire someone to set up your tech, take some time to have them teach you how to use it. [31:25] Tech Tip #5: Shift your mindset. Watch what you're saying to yourself. Negative self-talk does not serve you -- even if it's challenging, say to yourself that you will figure it out. [34:09] Have a plan B. Make sure you know what to do if something goes wrong. Having a back-up plan takes a little bit of time and work, but if you have one you can avoid a lot of problems. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #402: The Innovative Strategy For Avoiding Burnout With Jonathan Fields

    Play Episode Listen Later Oct 25, 2021 59:17


    Here's a glance at this episode... [06:09] Burnout is caused by our work not being a true expression of how we feel.  [12:55] Burnout is different from anxiety, it's a feeling of profound depletion. [15:40] A sense of discontent and not feeling like you have meaning in life can be a sign of misalignment. Our work can be a huge part or a missed opportunity of getting meaning. [26:24] Through a lot of research, Jonathan was able to distill these impulses down to 10 archetypes or what he calls Sparketypes. [27:56] The Primary Sparketypes are the ones that really make you feel alive. Shadow Sparketypes are your next strongest impulses. The Anti-Sparketype is work that you have to do.  [51:48] Understanding your Sparketypes gives you really good insight into your decision-making process. You also start to feel seen -- it reflects back to you a deeper truth about who you are. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."


    #401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic

    Play Episode Listen Later Oct 21, 2021 62:29

    Go Live On Video With The Confidence Of A Pro Nothing like the words “live video” to make you break out in a sweat. I'm talking about the kind of nerves you haven't experienced since your 8th grade “Under the Sea” dance. Let's keep it real, live video is intimidating...especially when you're just getting started.  Over the years, I've stumbled over words, lost my train of thought, and said the wrong thing at the wrong time more often than I can count. When it comes to live video? You've gotta roll with the punches and get on with the show, my friend. But what if a mess up happens in front of, oh I don't know...Rihanna? Or Elton John...Kim Kardashian...or Adam Lavigne? My guests on this episode know a thing or two about high stakes on live video. They've become experts in their field at acting natural, going off the cuff, and navigating live video faux pas.  These EXTRA! special guests are hands down the best in the biz. Did you guess it?! I'm sitting down with Jason Kennedy and Giuliana Rancic who you may know from their years and years on E! News.  Pinch me! But what you may not know about Jason and Giuliana is that, aside from being experts in front of the camera, they're also entrepreneurs who have a digital course!  In this interview, the three of us discuss: The best piece of advice they've ever received in their career How to keep things under control when you veer away from the plan How to go off the cuff without getting worked up How to be engaging and ways to show up more naturally on video And my personal favorite, stories about a time when they were most nervous in front of the camera.  If going live on video is something you currently do inside of your biz -- or you know you need to do more of -- this episode is a can't miss! Click to listen and learn from the pros (I know I did!)  Here's a glance at this episode... [01:14] Being on video is a big part of being a digital course creator and a big part of being an online entrepreneur. That doesn't mean it's easy or comfortable. It takes skill and practice, and I have experts Giuliana Rancic and Jason Kennedy here to talk about that. [14:08] When it comes to live video, the more prepared you are the more comfortable you will be. Rehearse and practice! [19:35] Secret tip: Tilt your face, don't just move your eyes when reading a teleprompter! Make subtle movements to the left and right while keeping your eyes forward.  [28:56] One of the most common video mistakes is not acting natural and being yourself. Find what makes you feel comfortable and go with that. [36:54] We learn why you need to be authentic, don't rehearse jokes, and be careful with the level of spray tan you get.  [46:51] Jason's best advice ever received is to not be so hard on himself. Embrace your flaws, traits, gifts, and talents.  [49:13] Giuliana says there are no shortcuts. She realized her dreams because she was a hard worker and was willing to do the work. [59:55] Action steps: Put one of the things you learned today into practice.   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #400: My Favorite Books & A 400th Episode Giveaway

    Play Episode Listen Later Oct 14, 2021 29:58

    The books that built my business -- library card not required. This episode is a celebration for bookworms and those who consider themselves “podcast people” alike.  I wouldn't say I'm a bookworm by any stretch of the imagination. (More of an audiobook and podcast girl, myself.) But I DO know that books have played a major role in the growth of my business...not to mention my growth as an entrepreneur and, well, person.  And to celebrate this special 400th episode of Online Marketing Made Easy, I'm sharing the top 12 books that have fundamentally shaped how I've grown my business, taken care of my mental well-being, and given myself a break from the everyday hustle.  If you've ever wondered, “What books should I be reading as an entrepreneur?” I'm sharing why these books are at the top of my list.  Including topics, like: Business systems that free up your time to work in your genius zone (or log off early, lace up your sneakers, and hit the trails...whatever the day calls for) Why fear feels so lonely How one of America's richest self-made women deals with setbacks (and A LOT of them) My most recent exploration: how to achieve more by doing less *praise hands* Saying no to opportunities because of the fear of being in front of people A little something special for my fellow Enneagram 2's  ;)  How to know if you should keep pushing for something you believe in or keep working towards becoming your own boss or starting your own business The single book that got me to a place where I was finally hitting my goals...and struggling less along the way to achieving those goals If any of the above made you said, “Gimme that book rec, Amy!”, dive on in, my friend.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #399: A Science-Backed Habit For Anxious Entrepreneurs with Mel Robbins

    Play Episode Listen Later Oct 7, 2021 52:33


    Is It Time To Trade In Our Daily Affirmations? While this episode might not exactly feel like snuggling into a Barefoot Dreams blanket with a hot cup of chai… ...you, my friend, are still in for a feel-good episode….technically speaking. ;)  Today, I'm sitting down with the leading voice in the personal development and transformational space, Mel Robbins, to talk about anxiety and entrepreneurship. And we're getting real. Like, super real.  If you've been around for a while, you know I'm very open about my longtime battle with anxiety and depression -- and I found a kindred spirit in Mel. YES, Mel's considered a thought-leader in the personal development industry.  YES, she's an international bestselling author, TedX talk celebrity, and creator of the wildly popular “five second rule.”  But what you might not know about this larger-than-life figure is that Mel lived with anxiety, panic attacks, and untreated childhood trauma for 35 years.  Mel's unique vantage point of battling some major mental hurdles while working hard to build a successful business is something any entrepreneur who struggles with anxiety or depression can relate to.  (Myself included.) And it's from that place that she's sitting down with me today to share some of the most powerful, science backed techniques that you and I, dear listener, can use in our personal and professional life to find our grounding and nip self-doubt in the bud, including: One habit more powerful than all your other habits Why positive self talk is a bunch of bologna (and the science that agrees) Why mantras don't work alone PLUS one piece of homework for you that will turn an anxious day around (and won't take you more than 30 seconds.)  To the entrepreneur struggling with anxious thoughts, I hope this episode encourages you, equips you, and makes you feel WAY less alone. Be kind to yourself...you're doing hard and brave things. And know that I'm cheering you on every step of the way! Here's a glance at this episode... [05:14] Mel's on a mission to save everyone else the heartache and headaches that she caused herself for 40 plus years.  [07:43] Through our own actions and attitudes we can have a positive impact on any problem or obstacle we face. We have the ability to figure it out.  [11:37] When you feel overwhelmed and hit a wall, there's a moment when you feel like giving up. Raise your hand and high-five yourself. It's neurologically impossible to criticize yourself when you are high-fiving yourself -- it actually creates positive programming in your brain. [22:47] Empower, support, and embrace yourself throughout the day. Having habits that celebrate you will increase your success. Set an intention and seal it with a high-five as you begin each day. [39:06] Mel shares how her first three courses were a flop. If you want to be an entrepreneur, you have to put stuff out there. You won't know what is going to work until you get feedback.  [47:30] The High 5 Challenge is an attempt for Mel to get 5 million people to wake up 5 days in a row and start their day with a high five in the mirror.  [51:37] Action steps: Go to the mirror and give yourself a high-five and share it on Instagram and tag Amy and Mel. Sign up for the challenge and buy the book. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."


    #398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward

    Play Episode Listen Later Sep 30, 2021 40:00

    How To Be The Boss During Big Life Changes “Where you are in your journey, I hope you, too, will keep encountering challenges. It is a blessing to be able to survive them, to be able to keep putting one foot in front of the other -- to be in a position to make the climb up life's mountain, knowing that the summit still lies ahead. And every experience… is a valuable teacher.” - Oprah Winfrey On January 1, 2021, I woke up in a new state. Literally...and mentally, to be honest. The first six months of 2021 were some of the most challenging months I've ever had...and hardly anyone knew.   I experienced three major life changes back to back, and even though some of those changes were really good...change is still change.  It knocked the wind out of me and struggled to find my footing. When it rained, it poured and I was caught with no umbrella...totally exposed.  Gene-Kelly wasn't coming to save me. NOBODY was singing in this rain. And in this episode, I'm peeling back the curtain and letting you in on these three biiiig changes because I know I'm not unique in this feeling.  Sharing these raw stories with you isn't always easy for me, but I think it's important. Entrepreneurs, we're human too. So here it is. Your permission to be totally...messily...freely human. To take up as much space with your process as you need to. To work through hard things as quickly as you're able, but as slowly as you need. And now that I'm 6 months into the year and juuuust about on the other side of my storm, I want to share with you the habits and thought patterns that have made a world of a difference to me as I, an entrepreneur, took on...well, life.  My friend, if you've ever felt like a fraud as a leader or doubted your ability to make an impact because you're struggling with life circumstances...I recorded every minute of this episode with you in mind. Click to listen and know that I'm cheering you on every step of the way. Here's a glance at this episode... [10:22] Because of my depression, I reverted back to old behaviors and started to eat to calm myself. It affected my work and personal life. I love change, but this one was bigger than I had planned.  [13:22] Having anxiety and depression has helped me to better understand my students who struggle with mental illness. It has allowed me to have more compassion and understand how hard it can be to run a business and get through these things. It's not easy, but I believe it can be done. [21:21] Thoughts create feelings, feelings create actions, and actions create results. I know when I have a certain feeling, it comes from a thought. I'm now focused on moving forward and dealing with my thoughts and feelings in a more positive way. [23:03] If you're dealing with reverting to old habits or struggling with feeling confident in any which way, I know what that feels like. You need to be seen and heard and set an example for those in your audience who also may be struggling with the same insecurities. [26:37] I got a book deal. When I got the deal, things became weird. My head was full of doubt. Before this, I spent four months writing my proposal, and I felt like I was in the flow. After the deal, my progress stalled. I was on the hook and suddenly felt like nothing was good enough. [33:29] When we're more aware of self-sabotage or impostor syndrome, we have a better ability to stop it. Enjoy the good things that come into your life. You deserve them. [34:58] Think of what you've struggled with and then say, "this is normal." We all have our struggles. We can all be empowered and take away the judgment and accept that challenges happen. Keep moving forward and do the next right thing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    48 Hour EXCLUSIVE: Five Little-Known Mistakes Most Course Creators Make (and What to Do Instead)

    Play Episode Listen Later Sep 26, 2021 67:27

    There are roadblocks I see come up again and again in otherwise incredibly capable business owners who set their sights on launching a profitable course. Want to know what they are? Keep reading! These roadblocks aren't one off occurrences, they're proven patterns that are 100% avoidable when you know what to look for.  In this episode, I cover each of these possible pitfalls along with plenty of positivity, ideas, and step-by-step strategies to ensure you successfully avoid these mistakes. This special, and time-sensitive episode (for real, it's only live for 48 hours!) is actually a recording from my free masterclass, 5 Little-Known Mistakes *Most * Course Creators Make (and What to Do Instead). But because I know you, and I know you're busy hustling, I wanted to make it extra easy to get this valuable content into your hands.  Maybe… you're still working that full-time job… while dreaming of building a business of your own and becoming your own boss you've been working hard to get your business off the ground… you've been hustling and working your tail off… only to feel like it's groundhogs day over and over again… never hitting the revenue goals you dreamt of when you went on your own you're a successful business owner dreaming of scaling and taking your business to even bigger heights No matter where you are, I want you to dive into this episode and ask yourself, “Where do you want to be in one year, and what's going to help you get there?”  I can tell you one thing, spinning your wheels and doing the same things you've been doing is one sure-fire way to stay put right where you are.  And so, if you're ready to really make things happen this year, I want you to join me in Digital Course Academy. The doors are open right now! (But they close soon -- Tuesday, September 28th at 4 pm PT, to be exact!)  And I don't want you to miss your chance to do big, bold things and change the direction of your life this year! So, my friend… now is the time. YOU are a big deal, you have something to offer, and you're the only person who can offer and teach it the way you do. 

    #397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand

    Play Episode Listen Later Sep 23, 2021 60:19

    How One Woman Turned Her Personal Tragedy Into A Digital Course With A Mission For Good My student, Bevin Farrand, is setting us ALL straight when it comes to the trips we're not taking… ...the risks we've been avoiding... ...and the life we're not living.  You see, after unexpectedly losing her husband and the love of her life, Bevin decided it was time to stop living on the sidelines of her life.  And she used her own life experience to create a framework that helps hundreds of others exit the sidelines, get in life's game, and do the damn thing -- whatever that “damn thing” is to them. Which is how Bevin's course, Take The Damn Trip, was born.  (How AMAZING is that course name, by the way?) In this episode, Bevin is hosting a LIVE workshop for you -- my OMME listener -- that will help you discover your “why”, your “yes”, and how to start living boldly.  She'll also be sharing how she came up with her course idea and what she tweaked to make her same course convert at an even higher rate. This is one of those episodes where you'll not only walk away with a notebook full of practical steps for taking your digital course to the next level… ...but with a fire in your belly for all that life has to offer you. Don't wait one more minute to start living fully! The doors to Digital Course Academy are officially open. If you're ready to take the leap and join me on this course creation journey, click the here! Here's a glance at this episode... [03:53] Bevin's husband surprised her with a whirlwind trip to France. He passed away five days later. Bevin's life was flipped upside down.  [09:41] She reflected on what she has done differently, and she came up with the DAMN framework. She is all about saying the thing and doing the thing.  [14:11] Bevin explains how she transitioned to focusing on her DAMN framework but was resistant to niching down. Fast forward, niching down has made her over $47,000.  [21:21] The DAMN framework consists of Decide & Declare. A is Attend Your Own Party. M is Moments Not Missed. N is Now is the Time.  [31:20] With the D, we need to get clear on our why and our yes! Knowing your why makes hard times easier. For your yes, ask what you can talk about all day. Why do you want it? [52:04] We never know what's going to happen, so do the thing you want to do. This isn't a reason to live scared, but instead to live fully! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur

    Play Episode Listen Later Sep 16, 2021 21:19

    Digital Course Fails From a So-Called Professional (*facepalm*) Aaaah, bloopers. I love a good blooper in any form -- from America's Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram.  But today the tables turn and it's yours truly who's in the hot seat. *GULP* I've experienced more blunders than I can count in my 13 years of online business and I'm sharing the best (or maybe worst) of them in this episode. From blacking out…  to being blacklisted from Zoom…  to getting a liiiiittle tipsy on Live video…  to welcoming students who hadn't signed up for my course…  to drenching my team with tequila while live on camera…  I've had enough bloopers to last me a lifetime. So I want to dedicate this episode to all of you who think that, if you're going to create and launch a digital course, it all has to go as planned.  Because these bloopers span from my early digital course days all the way to this year -- yep, 2021 where I, the expert, should have my you-know-what sorted out. No matter how prepared, professional, or experienced you are -- life's just a little messy.  I've learned instead that it's our job as entrepreneurs to try new things and get out of our comfort zones. And yes, every now and then, that means things backfire. But in the grand scheme of things, we're the luckiest. We get to try -- and in the meantime, we gather stories, memories, and a lot of lessons learned.  And at the end of the day, we're still standing and our businesses are still okay…even if it isn't always perfect.  Despite these bloopers (and some of them are seriously cringe-worthy), I've still been able to build a massively successful business. And you can do the same, my friend. Also, I want to invite you to my brand new, FREE Masterclass 5 Little-Known Mistakes  *Most * Course Creators Make and What to Do Instead. Let this be your first step (that isn't as scary as doing a launch) towards creating a successful digital course.  You can do that by clicking here! Here's a glance at this episode... [03:49] Everything doesn't have to be perfect to have a successful launch. Learn how I sprayed everybody with sparkling water and tequila and how laughing can still bring your team together. Even when things go wrong, you're going to be okay! [08:09] Here's a launch where Zoom went down right before the webinar. They had a tech glitch, and our 15 minute before the webinar email had gone out. Emails were flooding in from 1000 of subscribers, and I blacked out. But guess what, we were only five minutes late. Always have a backup plan! [13:56] The reminder email goes out, and it's 15 minutes before we go live. Attendees started receiving a buyer email that said here are your login details. Even with a tech savvy team, we still had a glitch. Life goes on! Tech glitches will not break you. [18:25] Try new things and get out of your comfort zone. You and your business will still be standing at the end of the day even when things don't go perfectly. [00:19:53] Action step: Sign up for the {BEST MASTERCLASS EVER CREATED} 5 Little-Known Mistakes *Most* Course Creators Make (+What to Do Instead). Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #395: REVEALED: Digital Course Academy Like You've Never Seen Before

    Play Episode Listen Later Sep 9, 2021 26:02

      Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom

    Play Episode Listen Later Sep 2, 2021 23:23

    3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too) I LOVE working with aspiring entrepreneurs...the ones still kicking it in the cubicle. The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers. The ones juuuust starting out and who have a million and one questions.  And because I've worked with so many for so long...I recognize the questions that throw the brakes on for many, many aspiring entrepreneurs. That's right… …there are questions that each and every aspiring entrepreneur asks that has the potential to put those big dreams on ice and keep your passionate, creative, capable, world-changing toosh in an office chair, working for someone else for waaaay too long. Questions like… “Who am I to teach something to others?" "Who would pay for what I have to offer?" "Who would want to hear what I have to say?” (Questions like this are why I do everything that I do.) Because these questions creep up on every single person who has ever tried something new. Which means that if every inventor, teacher, business owner, creator, or artist in history believed the voices that told them... “You knew it -- that seat's taken. Don't embarrass yourself, there's no room for you.” ...then this world would be totally robbed of the bright, vibrant, diverse, and awe-inspiring gifts shared throughout history.  Which means there's a place for you and your gifts at the table.  The world needs what you have to offer, my friend. And so in this episode, I want to help you push through that self doubt to make big decisions, take big risks, and go to bat for the dreams that you know are possible.  In fact, I invited 3 successful online entrepreneurs to share exactly how they worked through self doubt and imposter syndrome as they created a business and life that they really, truly love. And, of course, I share a few behind-the-scenes stories from my own business...because there's not a single entrepreneur in history who doesn't battle with imposter syndrome and self doubt on the reg.  Oh yeah...12 years later? It's still a struggle. But it does get better. Self doubt doesn't have to hold you back from living the big dreams that you have for yourself.  In fact, sometimes it's the voice in your head saying, “You can't” that allows you to say, sometimes for the first time, “Actually, I think I can.” There's unspeakable power in that small but mighty statement, my friends. With just those few words, you become unstoppable.  So settle in, get quiet, and let's talk about how to flip the script on that -- very normal, very scary, but very much in your control -- voice in your head. Here's a glance at this episode... [03:53] Amel Derragui generated $23,000 in revenue on her first launch.  [06:29] She overcame her feelings of unworthiness by leaning on and embracing support. She doesn't think imposter syndrome ever goes away for good, listen to hear how she handles it these days.  [08:48] Rob Green generated $12,000 during the launch of his flash photography digital course. He's now on track to generate over $100,000 in his first year. [09:43] He had self-doubt, but he learned that action is the antidote to fear. When fears crept up, he would focus on taking the next step. [16:07] Masha Goins always dreamt of being an entrepreneur. She struggled with feelings of unworthiness, but went from dreaming to making $38,000 from her digital course in a short time. [17:23] She knew she was destined to be an entrepreneur, but she worried that she was creating a business in an oversaturated market. When feelings of unworthiness show up, she would consume less and create more! [21:33] Action steps: Lean into a supportive community. Action is the antidote for fear. Consume less and create more. Join the free 30-day bootcamp! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    {Limited Time Episode} 11 Minutes To Your Exact Plan For Entrepreneurial Success

    Play Episode Listen Later Sep 1, 2021 11:04

    It's New Year's Eve -- 4 months from now.  You have a frosty glass of champagne in hand and you're feeling almost electric with a late-night energy that you haven't felt in a long time. Because in a few minutes, it will be 2022.  And 4 months prior to this moment, you made a big -- and I mean, really big -- decision. You decided that you'd had enough change happen to you and you decided to create a change that would work for you.  This single change means that in 2022, someone might call you “boss”... you're able to check “entrepreneur” as a job title… you're free to take weeks-long vacations… and you are well on your way to retiring your spouse. Now, cut back to this moment -- September 1, 2021 -- a plain ol' Wednesday. 4 months until you're standing there with white-gold champagne and red hot momentum.  Which means this is no regular Wednesday. It's officially the day we make that glittering vision a realistic and actionable game plan.  And to make it all SUPER easy for you, I sat down and recorded an 11-minute podcast episode walking you through a set of questions to help you identify exactly -- without a single question in your mind -- what your next steps should be to move forward as your own boss, an entrepreneur, and the one calling the shots.  But this exclusive episode is only available until September 12th -- and mark my words, there's no reason to wait.  So give me 11 minutes...and then prepare to be well on your way (and well equipped!)  After this episode, I'll send you a workbook tailored to your specific responses that will help you take action immediately, a video with guidance from yours truly, mantras to keep you on course, and so much more to support you as you move forward. You're in control of what happens between boring old today and the start of 2022. Everything could change in just 11 minutes.

    #393: Course Topic Inspiration: 6 Students Share How They Found Theirs

    Play Episode Listen Later Aug 26, 2021 31:23

    Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic.  The first digital course I ever created was on how to launch a book using social media. And when I finally launched my first-ever course into the world...it was a huuuuge flop.  I made a whopping $267 -- and I cried about it.  In retrospect, I can tell you my fatal flaw. I chose the entirely wrong digital course topic. Today, I've created and launched 8 successful digital courses that have generated over 35 million dollars in 12 years -- all because I finally chose the right digital course topic...one that my audience wanted and got them results. And I'm here to save you from the heartache I experienced during that first launch. Because choosing the right digital course topic is foundational to making sure that your audience will buy.  More specifically, the promise that you make in your digital course must get them the results that will make the most impact. But more on that in a sec... If you have zero digital course topic ideas...  ...or maybe you have a million topic ideas and couldn't possibly choose one ...or maybe you're totally stuck by thoughts like, “Honestly, what would I teach? I'm no expert.” ...this episode is for you. (Click for the episode and some serious course topic inspo!)  In it, you'll hear from six of my students, and they'll break down digital course topics that are working in the online space in real life, how they came up with their course topic, any hiccups they encountered along the way… and so much more.  Digital course topics like my student Braden's.  Braden's an attorney and tax pro who chose to teach online entrepreneurs how to legally set up their business so they could get back to the things they're really, really good at.  The result? A flexible income that allows him to spend the kind of time with his loved ones. Or Hilary Kreuger who, after years as a stay-at-home mom, created her digital course teaching communication and personal development online.  5 figures in revenue later, she's still a busy mom of 4...but now, she's bringing home the bacon. You'll hear about topics ranging from spirituality to marketing to travel and more. So no matter what industry you're in, audience you serve, experience you bring to the table, or how “ready” you feel to teach a digital course, this episode is brimming with course topic inspo to get you well on your way to choosing yours. You've got this! Here's a glance at this episode... [04:56] Adia Gooden has been a licensed clinical psychologist for ten years. She wanted to help more people and have more impact, so she created the You Are Unconditionally Worthy Course. Adia made over $26,000 on her first launch.  [09:58] Braden Drake is a small business attorney who created Legally Launched. His first launch generated $8,000. He has since made more courses and revenue while being able to spend time with those he loves most. [14:51] Hilary Krueger is a super mom who created a course called Talk Email to Me, and generated over $11,000 in revenue. She came up with the idea for the course when people kept telling her that they loved her emails.  [18:13] Sandra McLemore created the Travel Marketing Revolution digital course, showing travel advisors how to get new clients online. This has allowed her to build a 7-figure business.  [22:46] Scarlett Cochran helps professional women create streams of income to supplement their revenue and achieve financial freedom. She has generated multiple six figures with her courses. [26:08] Anne Marie Pizarrio was a nurse by trade but wanted to make a change. She launched her own holistic practice, and her course about Becoming an Akashic Records Guide and generated $10,000. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #392: One-On-One Coaching Vs. Digital Courses: What's Best For You?

    Play Episode Listen Later Aug 19, 2021 33:39

    The difference between a “one-to-one” and “one-to-many” business model I live for a good debate. Journey or Queen? Blog or podcast? Seinfeld or Friends? And while we're at it...were they really on a break? But if we're talking about building an online business or adding a digital asset to your existing business, there's one debate that comes up over and over again... Digital course or one-on-one coaching? (Orrrr… can both work in one business?) AKA which offer is best for you, your clients, or your business?  And how the heck can you know for sure? (After all, you sure don't have the time or money to go all-in on the wrong thing.) Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you.  From my recording room straight to your morning walk (or daily commute...however you take your podcasts!) -- I'll be guiding you through a self-assessment that's sure to help you identify which offer is best suited to you, your clients, and your business (and life!) goals.  Here are the questions to consider:  Do you have information, know-how, or a skill set that could be turned into a digital course? Does what you teach have steps or a roadmap of some sort or could it be turned into that?  Could what you teach be taught to more than one person at a time?  Could your area of expertise be taught via video or audio? Do you like doing one-on-one coaching?  And while, based on my own business, you may think I'm “Team Digital Course” all the way...my answer might just surprise you. PLUS in this episode, we'll discuss: The unique way that a digital course serves you and your customers (that you probably haven't considered yet) The main differences between the two offerings Specific examples of how digital courses and one-on-one coaching work within my students' real-life business And if allll of that still leaves you scratching your head, I've gone one step farther to make your dream-business-game-plan extra simple. I created a simple assessment that will take your unique goals, personal experience, and audience, and create an in-depth personalized assessment to give you the answers to this BIG question. CLICK HERE to take the quiz! That means you can walk away with a decision today and wake up tomorrow with clarity and confidence that your business is moving in the right direction.  No more debating.  Here's a glance at this episode... [02:40] You can be more selective with one-on-one coaching. A digital course opens up opportunities for people who don't have the time or resources for one-on-one coaching. [06:06] A digital course gives you a much larger reach and ability to make an impact.  [09:08] You can offer just a digital course or multiple digital courses. I do group coaching within my programs, but no paid one-on-one programs.  [13:39] If you currently have a one-on-one coaching business, you already have a roadmap that could lead to a digital course. You already have a system, model, and framework.  [15:46] You could also offer a digital course alongside one-on-one coaching. This is something I used to do! [22:41] Question #1: Do you have information, know-how, or a skill set that can be turned into a digital course? [23:36] Question #2: Does what you teach have steps or a roadmap of some sort? Could it be turned into that? [24:14] Question #3: Could what you teach be taught to more than one person at a time? [27:20] Question #4: Could your area of expertise be taught via video or audio? [28:45] Question #5: Do you enjoy one-on-one coaching?.  [31:05] Action steps: Take my free two-minute quiz to create a personalized path for creating your block-buster selling digital course. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #391: What Is A Digital Course? The How, What, & Why They're Magic

    Play Episode Listen Later Aug 16, 2021 24:32

    The Digital Course Industry Is BOOMING -- Here's Why Not many of my friends understand what I do for work.  Do you ever feel this way? Even sweet Hobie -- who's been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month. (He'd probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”) If you're a digital course creator or you work in the online space, you know exactly what I'm talking about.  Which is why, in this episode, I'm spelling it out for the rest of the world -- what the heck is a digital course, exactly? I'm tackling the basics of digital courses, including: What constitutes a digital course?  Are digital courses ever called something else? How can a digital course work within a business? And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.) This episode is for those of you who are new to the idea of creating a business online and how a digital course business can allow your business to scale beyond the limitations of one-on-one coaching or consulting.  This episode is also for us -- digital course creators and business owners -- to share with the people that we love the most. (I'm looking at you, Hobie!) Because our industry is here to stay -- you literally won't believe just how much the virtual learning (a.k.a. digital course) industry is worth according to Forbes.  (I share these figures in the episode… and the future projections will leave you jaw dropped!) Digital courses aren't going anywhere anytime soon, so let's help get the world acquainted -- starting right here with this episode! Here's a glance at this episode... [05:41] Digital courses are online educational programs that you work through on an online platform. [07:09] Danira created a digital course on how to make caramel apples and made over $62,000 on her very first launch.  [09:53] Amanda Ferguson launched an etiquette course and converted 91 students for a grand total of over $101,000.  [11:05] Mark Tew launched his digital course and made $108,000 during his 10-day launch.  [13:20] You can use a digital course as a standalone revenue generator for your business. Or, you can offer a digital course as an upsell or down-sell to your one-on-one coaching. [17:30] Digital course platforms include Udemy, Skillshare, MasterClass, and Coursera. These sites take a cut of the profit and offer limited promotion.  [19:08] Use a platform that you have more control over, like Kajabi. You can put your course on Kajabi and offer bonuses and incentives. [22:20] Action: Take the quiz to know where to start. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster

    Play Episode Listen Later Aug 12, 2021 55:13

    How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple ) What if you offered just ONE product in your business?  As an online entrepreneur, you most likely have one of two responses... You either sighed a big sigh of relief. (I don't have to do 40 things at once!) Or, I just made you really nervous. (But I HAVE to do 40 things at once!) Whatever camp you find yourself in, hear me out. I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business.  And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!” Nooooot exactly.  In fact, I'll prove it to you! In this episode, I sit down with one of my DCA students and online business owner, Joy Foster. Joy made one million dollars by selling ONE digital course. Bananas, right?. And here's the best part... Joy's story isn't that unique.  Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners' -- workshops that were strictly local and in-person. But after a while, that business model wasn't financially viable anymore and she knew she needed to find a way to scale. So how did Joy go from struggling to make ends meet to million dollar status -- with ONE product offer? Joy's breaking it ALL down in this episode, including: Her first failed course launch and what exactly didn't work Why she downsized from multiple course offers to just one (and what that meant for her bottom line) The simple strategy Joy used to take her conversion rate from 1.48% to 15% How she resists “shiny object syndrome” and remains faithful to her one-course model What Joy believes she could have done to reach success sooner  And so much more! My dear entrepreneur, YES -- You can focus on less in your business and still  achieve more. So go for it...breathe that big ol' sigh of relief! Listen now to kickstart your simplified business model...one that allows the time and freedom for you to be creative in your business. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #389: Impact, Legacy, & Living A Passion-Led Life with Amy McLaren

    Play Episode Listen Later Aug 9, 2021 32:42

    How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better What kind of legacy do you dream of leaving?  What kind of impact will you make in this world?  If you don't think it's possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you've never met Amy McLaren. Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago.  Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they're at it.  Just like she has.  (And friends, I am here for it.)  But let me warn you --.Amy is a force to be reckoned with. Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that's business as usual for Amy.  She doesn't just talk the talk -- this girl walks the walk. And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life.  Together, we talk about: The myths of living a passion-filled life (which aren't what you would expect) How to create more impact and leave a legacy you're truly proud of Her charity, Village Impact, and how this corner of the world became her life's work Knowing when you're called to do something bigger (because timing is everything) and so much more! This girl and her friendship make my heart burst -- and I have a sense that you'll walk away from this episode feeling the very same.  So grab your headphones and click to listen -- just wait 'til you see what's possible! Here's a glance at this episode... [10:31] Amy was a teacher, but she knew she wanted to do more. She was constantly thinking about travel adventures or living overseas. She was held back from changing by fear, but eventually took a leave and never went back.  [13:34] There's a myth that it costs too much money to live a passion-filled life. This isn't the case and Amy is proof! [14:12] The other myth is that it's too time-consuming to live your passion-filled life. Here's the truth, you can do something you're passionate about in five minutes a day. [14:42] Your passion doesn't have to be a side hustle. It really can become your full-time income! [15:40] Unlock your passion. Take a step back and draw a passion timeline. Look back at the things you loved and look for a common theme -- be intentional about incorporating passion into your life. [21:08] When following your passion, always come back to yourself and what you feel and believe in your heart. Don't let other people influence your passion or hold you back.  [22:27] If you really want to create more impact, be consistent and find ways to collaborate. Have a clear message and clear action steps. [29:10] Passion to Purpose: A Seven-Step Journey to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better was written to let everyone know that they can use their passion to do small things for good in the world.  [31:09] Action Challenge. Grab a pen and paper and answer these questions:  #1 What are you passionate about?  #2 What impact do you want to make?  #3 What Legacy do you want to leave? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #388: A Behind-The-Scenes Look Into The Habits Successful Entrepreneurs Live By

    Play Episode Listen Later Aug 5, 2021 25:04

    Online Entrepreneurs Tell All: Habits Edition I hate to admit it...but I'm a little bit nosey. I looooove getting a glimpse into the private moments and secret thoughts of people that I admire. I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff! Well in today's episode, I did a little bit of snooping...with permission, of course.  I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur.  I'm talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones. I wanted to know what habit actually mattered and made a difference when it came to building their online businesses.  Because let's be honest...the point of role models is having something to emulate so you're not having to reinvent the wheel. And you know we love keeping it simple around here.  So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it. Some are personal, some are professional…but all of them are juicy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #387: 7 Email Copywriting Tips To Convert Subscribers

    Play Episode Listen Later Jul 29, 2021 37:13

    What to do when your email list isn't buying... I'm not a chef. If you've followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!) But every now and then, on a special occasion, I'll break out my old 1990's apron from my single apartment days and cook something for Hobie. (Okay, maybe by “cooking” I mean preheating the oven and peeling off plastic wrap but it's totally the thought that counts, right?) Well, let me tell you about a dark day in our marriage. I decided that I'd push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn't past expiration.  By the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award. But time went on… and no Hobie. Wife confession: I was mad.  I'd done all this work, tried something new, put myself out of my comfort zone… for nothing.  Now, Hobie eventually came home and we worked it all out. (I can't stay mad at that sweet man!) But today I want to talk to you about the entrepreneurial equivalent... ...I'm talking about shooting your shot, giving it your best...and it kind of just sitting there...getting cold and stale. Today we're talking about making a sales pitch to your email list...and getting ZERO sales.  OOF.  Especially if your engagement is healthy, this sales offer ghost town can be massively frustrating.  In today's episode, I'm going to be sharing exactly how to prepare your next sales offer so your email subscribers are racing to the “Buy” button. I'm going to take you step by step through your sales promo, including when to email, how many to send, and exactly how to write emails that make a connection first -- then an effortless sale.  That includes: the type of email campaign you'll want to do when you're selling seven copywriting tips you'll want to include in every sales email you send how to send sales emails with confidence (and why you should never, ever worry about annoying your list)  In fact, I want to make sales emails so effortless for you that I've created a FREE checklist for you to download, so you can be sure that your sales emails are hitting the mark every time.  So grab your checklist, click here to listen to today's episode, and get ready to celebrate earning meaningful revenue in your business with just a few emails.  PS. Looking for my List Building Masterclass? Well, I sure hope you like sharp upticks in your subscriber count. Click below to save your seat for my FREE List Building Masterclass! I'm in, Amy! Save my spot! Here's a glance at this episode... [08:16] Listen to discover and understand what your audience needs, wants, pain points, and desires are.  [12:14] Use this sentence in your emails, "I know you're thinking…” and then fill in the blank. Take what you've learned and insert your ideal communities pain points into the sentence.  [15:01] Take a journey back to where you were before you found your solution. What would the old you need to hear, know, or understand to cross the bridge to become a buyer? [19:45] Highlight the exact words that you want to use in your email text. These words will come from your ideal audience members. [28:00] Make the email all about your subscriber and their wants and needs.  [30:16] Be specific and clear with your CTA - call to action. Leave no room for misunderstanding.  [35:21] Action items: Map out your promo. To help you, download the free resource and start working through it and do the journal prompts! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz

    Play Episode Listen Later Jul 22, 2021 41:07

    Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag... ...you've heard of it, you're not totally sure what it is, but it seems like all of the big names are into it.  And I'm with you. Branding felt like a “nice to have” and I put it off for many years in my business.  But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers. I know, I know...bold statement. But we mean it. And here's why... Your business' brand answers the question, “What makes you different?” when you're up against a sea of online competitors. It establishes what you stand for as a business. It helps your perfect customer find you and instantly know -- without a doubt -- that they belong in your world. And when they feel like they belong in your world, they stay in your world. Which is suuuuuper important because, according to stats from Outboard Engine, it's 5 times more expensive to find a new customer than it is to keep an existing one. But if you're anything like me in the early years of my business, you might be thinking… Is my business too new to be thinking about branding? Branding sounds nice someday… when I have spare time and a little extra cash. Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction. Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission.  When you know your brand, you'll never be unsure of how to show up online again.  When you're confident in what your brand stands for, alignment comes naturally.  And I want that for you with my whole heart. So press play and let's chat -- an online presence that you feel proud of (and in total alignment with) awaits! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #385: Is A Blog Valuable To Your Business? With Glo Atanmo

    Play Episode Listen Later Jul 15, 2021 36:07

    Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business. Sometimes there's a podcast guest that joins me on Online Marketing Made Easy and they leave me, well… speechless. Speechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.  Glo Atanmo is one of those people. Featured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first “big girl” domain and taught herself coding basics -- fast forward to today, a decade later, and she's running a 7-figure business, traveling the world and blogging about it as she goes.  In this episode we talk about Glo's tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeeding as a multi-passionate entrepreneur. And if you thought Glo was finished there, you haven't met this inspirational icon. Because Glo shares her 5-point framework for building a sustainable business -- and what passion has to do with it. Hear that, my fiery entrepreneurs?  Glo is spelling out exactly how much to bank on your passion when starting a sustainable business...and the 4 factors that support your passion to make sure that you're playing the long game.  If we've piqued your inner travel bug's interest -- it's time to hit play and join us!  This interview was so much fun and I can't wait for you to hear how it inspires you in your next business adventure. Here's a glance at this episode... [04:28] When Glo was 22, she took $500 and booked a one-way ticket to Europe. She shares the scariest thing about this experience and how she had to get scrappy.  [07:59] The biggest lesson she learned was that opportunity will find you if you are available and always find gratitude in each situation. Everything is an opportunity to thrive and grow.  [13:43] Glo has expanded her business into a digital course teaching other bloggers how to land brand deals, which allows her to connect with female bloggers who have a deeper mission.  [23:22] Is blogging still effective? As a writer, Glo shares how she feels blogs fit within a business model.  [27:18] Passion is needed for a sustainable business, but you also need purpose, a promise, to be proficient, and be able to speak to a pain point. [35:12] Action step: Work through Glo's 5 P's: passion, purpose, promise, be proficient, and pain point. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #384: Should You Write A Book? With Gabby Bernstein

    Play Episode Listen Later Jul 8, 2021 41:59

    Get ready to access behind the scenes tips for book writing success. If you're considering writing a book - whether it's through traditional publishing or self-publishing - this episode is a must listen.  Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process. In this episode we cover a lot of ground around what you need to know including: How to overcome the dreaded writer's block Ways to think about turning your digital course into a book (it can be done!) How to access her FREE training “4 Secrets To Your Best Selling Book”  Let me tell you, this conversation was a journey! Whether book writing has been on your mind for a while, or you're not sure if it's the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it's for a blog post only right now.)  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.'

    #383: Am I Giving Away Too Much Free Content?

    Play Episode Listen Later Jul 1, 2021 26:40

    And the Not-So-Mysterious Breakdown of Free vs. Paid Content  Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.  Sounds amazing, right? Well, I'm going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free. Because look, I get it. As an entrepreneur, it's the ultimate rock and hard place.  Why would my audience ever be willing to buy from me if I'm teaching them concepts for free? How would they ever trust that I know my stuff if I don't share anything with them until they fork over the cash?  That's why I'm taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.  In this episode, I'm giving you the down-to-the-decimal details on:  How much free content you should be sharing with your audience (and I'm talking specifics!) 3 questions to ask yourself to make sure that your free stuff isn't overstepping and undervaluing your paid offers The one thing your free content needs so your audience can say an ENTHUSIASTIC YES to becoming a paying customer The actual free content that I released ahead of my Digital Course Academy launch that prepared my audience for DCA...rather than turn them off of it.  So grab a notepad and press play! We've got a mystery to solve. Here's a glance at this episode... [02:31] Free content is the what and of what you're teaching while paid content is the how and step-by-step.  [05:40] A good rule of thumb is that 20% of your paid content can be revealed in your free content.  [13:49] Be generous with your content. Have an abundance mindset and know that there is more than enough to go around. [15:47] Ask yourself these questions when determining what to include in your free content: Do I teach the exact same thing in my course? Where's my audience right now in relation to this exact topic? [24:52] Action steps: Do a mini content audit, and develop an abundance mindset when it comes to free content. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

    Play Episode Listen Later Jun 24, 2021 43:23

    People often ask me, “Amy, what's the secret to your success?” and I always say that I live and die by systems. In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn't have systems. Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that's 240 hours a year! And that's why today's episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams. We'll talk about... The virtual filing system I swear by that actually saves me time How I make my project management program work for me, and not the other way around The number one communication tool I adore and the magic of SOPs Three ways to scale your business brilliantly If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you're in the right place. Here's a glance at this episode... [08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs.  [17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due.  [23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software.  [28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again. [35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk

    Play Episode Listen Later Jun 17, 2021 42:42

    Fear of charging too much? Yeah… we're gonna talk about.  If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint.  Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams. Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months. Plus, she's a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY.  During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results.  I had sooooo many questions for Jereshia and I think you're going to love the takeaways she gives as we go through them all. Get ready for note taking goodness and tips for *finally* knowing just what to charge for your offer. Plus, as promised, here's the script that Jereshia and I mention in the conversation. Make sure you listen so you can take action on this tried and tested process right away. Go on your Instagram stories, show your face, and say: 'Hey all! I've helped [# OF PEOPLE] get [X RESULTS] in their [TYPE OF BUSINESS]. I'm currently looking to take on a few more clients and have [X SPOTS OPEN]. I would love to go on this journey with you. Are you a [INSERT WHO YOU HELP]? If so, I want to hear from you! Send me a DM and I'll send you more details about this opportunity. Here's a glance at this episode... [06:42] Jereshia shares about overcoming the fear of charging too much, and how “charging what you're worth” isn't the right way to think.  [15:05] Here's how to create consistent revenue. For starters, don't bring your employee mindset into your entrepreneurial playground.  [20:01] Guess what, if you're listening to this, you are ready to sell. Jereshia is a big believer in selling before you build.  [32:19] She even shares tips for direct message selling. She says, “Conversion happens in conversation.”  [36:01] Action tip: Jereshia gives you an actual way to welcome new clients through Instagram stories -- she even gives you a script! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.'

    #380: 4 Strategies To Create A High Converting Sales Page

    Play Episode Listen Later Jun 10, 2021 23:27

    Are you ready to boost your sales and crack the code on customer conversions?  Ask any copywriter about sales pages and they'll tell you: it takes a lot of tinkering to crack the sales conversion code. That said, after our last Digital Course Academy launch -- I think we might have actually done it and I'm spilling all the beans about it. In this podcast episode, you'll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes. That's a lifetime when it comes to viewer stats. It also means that the sales page is working wonders when it comes to keeping leads engaged. As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like: A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel confident about their purchase (one of my favs!) How video can keep your customers engaged right from the very top of the page and what to include so they can't help but keep watching, reading, and clicking those buy buttons I also tell you the #1 simple to implement and most engaging part of the page that you don't want to miss. Stick around until the end of the episode for that one! Here's a glance at this episode... [04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate. [08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category. [11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own! [14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement.  20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot.  [22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.'

    #379: Cure Writer’s Block: The Content Structure My Team Swears By

    Play Episode Listen Later Jun 3, 2021 16:32

    Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.  Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.  Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again.  Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat. That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online. Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on: How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity Ways you might be missing out on consistency and a simple fix to help across all channels Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day) Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you.  Here’s a glance at this episode... [04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve.  [06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing.  [07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish. [10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers. [15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #378: Could A 4-Day Work Week Fit Your Business?

    Play Episode Listen Later May 27, 2021 41:45

    If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing. When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable. And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment.  Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you.  Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week.  You’ll also learn more about: WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you Processes to set into place when it comes to your team, communication, and what the new work week looks like The different categories to create plans for as you look at your day-to-day systems and expectations The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode. Here’s a glance at this episode... [02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week.  [06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How. [11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?   [15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team.  [19:44] Find out the tools we use to make our 4-day work week efficient and possible.  [22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot. [36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #377: How To Re-engage Your Email List

    Play Episode Listen Later May 20, 2021 23:09

    It’s never too late to hit send and connect with your subscribers again. If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence. Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry. But first, I have to tell you: you’re not alone. Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it.  In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email. You’ll also learn everything you need to know to successfully hit send with confidence and: Know exactly what to say so your audience feels supported and seen Have a plan on how many emails you need to send and help them remember why they signed up in the first place Create a free gift that they need so badly they’ll be thanking you a million times over in their replies Craft a plan to write emails they look forward to opening week in and week out It’s time to make a plan because your subscribers are waiting for you. If you’re ready to get back on track and into the hearts and inboxes of your audience, click below to get started. Here’s a glance at this episode... [03:31] It's easier to reignite an old list than it is to start from scratch. In fact, getting a new customer can cost five times more than re-engaging with an old customer. [06:10] If you’ve taken some time away from your email list, it’s time to create a re-engagement campaign.  [07:40] Email #1: Reintroduce yourself, but then make it all about how you are serving your audience.  [12:07] Email #2: Continue to nurture your list and show them how you're going to help them achieve their goal and desire, and why you're the person to do so.  [14:37] Email #3: Ask what they need and ask them to reply directly to your email. This shows you care and are committed to serving them.  [16:01] Rules: Make sure your subject lines stand out. Commit to showing up consistently. Set time aside and batch your email content. [21:02] Give it at least 60 days before you begin to sell. This is all part of the know, like, and trust equation. [21:53] Action steps: Within the next week sit down and write out your re-engagement campaign. Then give yourself at least a week to write out the emails, and finally send them. Enjoy the process! Rate, Review, & Follow on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start

    Play Episode Listen Later May 13, 2021 25:17

    The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must. On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past.  Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn: The core values you must know before even thinking about getting started Platforms you’ll want as your best friends so the funnel runs without a hitch What must-have content should be created as you think about launching   How timing and LIVE launching plays into creating your evergreen experience Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products. Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless.  Here’s a preview of the episode:  [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer. [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns.  [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email. [18:01] Create urgency by using Deadline Funnels and irresistible bonuses.  [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month. [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen. [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship)

    Play Episode Listen Later May 6, 2021 31:07

    Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!) New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience. I loved my interview with Luvvie, and I know you will too. We chat about... How her skydiving experience helped her become comfortable with being uncomfortable Why content creation and getting noticed online looks different than you think  The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are. Sometimes a conversation just takes on a life of its own and reveals a lot of wisdom. I know when Luvvie says, “When you serve people, you will be seen by the people you need to serve,” you’ll want to stop multi-tasking and make sure you’re listening to the conversation that follows. You’re in for a real treat, friend! Listen in to get inspired, excited, and driven to take action with Luvvie’s step-by-step guidance. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #374: Take Your Hands Off The Wheel: Automation For The Smart Business Owner

    Play Episode Listen Later Apr 29, 2021 19:17

    #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet

    Play Episode Listen Later Apr 22, 2021 41:09

    Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do.  This week, I have quiz building expert, Chanti Zak, on the show.  Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me! If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started. During our time together, Chanti walks us through everything you need to know about: How to select the PERFECT topic so your audience can’t wait to see their results How to layout your results so they are fun and informative  And how to get your quiz up and converting so you can start building your email list right away Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers.  Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #372: How Much Does It Actually Cost To Start & Successfully Grow A Biz with Jamie Trull

    Play Episode Listen Later Apr 15, 2021 36:10

    In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business.  If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business.  Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground... Yep. I’ve been there, too. Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all. If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey.  This is why I have my peer, student, and financial expert, Jamie Trull on the show today.  During the episode, we dive into what it looks like to actually start a business from a financial standpoint.  Jamie’s a genius when it comes to helping business owners, like you, feel confident about their financials. I love having her on the show because she shows that you can absolutely handle the numbers side of your business and have some fun, too. In this episode you’ll get information to help you really understand: What financials should look like when you’re starting a business Where to invest in your business so the financial decisions you make align with your big goals Ways to save so you can grow quickly and strategically as you build your business  Plus we walk you through the tips you need to start paying yourself, prepare for taxes, and invest back into your business. Yes - you can absolutely do this --  and we are here to help.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    #371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey

    Play Episode Listen Later Apr 8, 2021 21:07

    An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber. In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include: Phase 1: Attraction Phase 2: Nurture Phase 3: Promotion Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!)  I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey. Get ready to knock the socks off your customers and create a journey they can remember with today’s episode! 

    #370: Behind-The-Scenes: How I Collect Money-Making Testimonials

    Play Episode Listen Later Apr 1, 2021 31:47

    Customer testimonials can help you grow your business online and expand your reach.  Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world.  Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially? I have a feeling you’re saying, “Come on, Amy! Of course, I am!” Well my friend, listen up because I’m going to tell you one simple strategy that will help you do all of those things I mentioned.  Two words… glowing testimonials.  They are simply the bread and butter of your business, and today, I’m giving you my behind-the-scenes, step-by-step process for finding and gathering testimonials that will be so top-notch that they do the selling for you.  And yes, there is a process -- trust me! In this episode, you’ll learn… why testimonials are worth spending time collecting how to find them how to request them how to conduct an interview the proper way to format them to make sure they convert where to use them And because I love when I can gift you a step-by-step action-taking tool -- I’ve put together a free plug-&-play resource of the emails that we use to gather testimonials, along with the questions we ask in our testimonial interviews. Get it here. Here’s a preview of the episode:  [05:05] A well-written testimonial is the ultimate social proof for you and your business. It's important to build that know, like, and trust factor.  [10:33] Look for testimonials everywhere! In your posts, comments, and actively seek them in your Facebook group.  [15:33] You can collect testimonials from your one-on-one work about your strategies or your teaching style. And of course, from your digital course or project.  [22:20] Create one place in Dropbox for all of your testimonials. Have a testimonial shell, so that you can find them easily. [23:30] Use a specific formula for crafting your testimonial. Use what they gave you and do your best to finesse it. A three part testimonial should include the problem, the solution, and the results! Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #369: Common Strategies For Uncommon Success With John Lee Dumas

    Play Episode Listen Later Mar 29, 2021 37:00

    John Lee Dumas teaches his most successful online business strategies Get ready to take action and accomplish your entrepreneurial goals Success secrets? Out-of-the-box thinking? Business plans that work wonders?  Ok, friend, you know what that means. Today’s podcast guest is FIRE. I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more.  As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to: Building a content plan Diversifying your revenue streams Increasing traffic (um, YES PLEASE!)  Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to creating a business plan that stands out from the crowd.  Are you ready? It’s time to take notes and take action.  Here is the episode highlight reel: [07:06] JLD shares his content production plan, which includes what he calls the “Zone of Fire.” [11:36] You don't have to do everything yourself. JLD shares how his team works to produce consistent and accurate content.  [15:28] JLD shares how he diversifies his revenue streams and how this has helped him scale his business.  [20:07] “Boring will put you out of business.” People want to be entertained, and JLD shares how to stand out and keep things exciting. [28:59] Be willing to do things that other people aren't willing to do. When you set your barrier super high your competition will end up being low. Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked

    Play Episode Listen Later Mar 25, 2021 19:19

    Here’s a glance at this episode... [03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort. [07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity.  [09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me! [11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere! [14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    24 Hour Exclusive: 5 Behind-The-Scenes Secrets To Generate Revenue Year-Round

    Play Episode Listen Later Mar 24, 2021 133:01

    This special, and time-sensitive episode (for real, it’s only live for 24 hours!) is actually a recording from my free masterclass, How to Create and Launch a Profitable Digital Course from Scratch. (And if you’re wondering, I’ve never done something like this on the podcast before.) But because I know you, and I know you’re busy hustling, I wanted to make it extra easy to get this valuable content into your hands. Maybe… you’re still working that full-time job… while dreaming of building a business of your own and becoming your own boss you’ve been working hard to get your business off the ground… you’ve been hustling and working your tail off… only to feel like it’s groundhogs day over and over again… never hitting the revenue goals you dreamt of when you went on your own you’re a successful business owner dreaming of scaling and taking your business to even bigger heights No matter where you are, I want you to dive into this episode and ask yourself, “Where do you want to be in one year, and what’s going to help you get there?” I can tell you one thing, spinning your wheels and doing the same things you’ve been doing is one sure-fire way to stay put right where you are. And so, if you’re ready to really make things happen this year, I want you to join me in Digital Course Academy. The doors are open right now! (But they close soon -- Thursday, March 25th at 4 pm PT, to be exact!) And I don’t want you to miss your chance to do big, bold things and change the direction of your life this year! So, my friend… now is the time. YOU are a big deal, you have something to offer, and you’re the only person who can offer and teach it the way you do. Be sure to grab the free resource from this episode, The Lead Magnet Social Share Super Pack, and then head over to join me in DCA. I can’t wait to welcome you!

    #367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl

    Play Episode Listen Later Mar 18, 2021 34:34

    Organic business growth can happen even when you’re juggling home-life responsibilities. Holy Cow, friend! Wait until you listen to this conversation with my student and 7-figure business owner, Maria Dior Duegaard Amdahl. I wanted to invite Maria to the show because I knew her entrepreneurial journey is one that will light a fire under your you-know-what and give you the exact steps you need to take action.   When Maria started her business she was juggling a lot -- her business plan, her family (she’s got three kiddos, a hubby, and a dog at home!), and building her online community. As a successful health coach working 1:1 with entrepreneurs, it didn’t take Maria long to realize that she was trading time for dollars and needed to pivot to a different path. (And quickly!)  In this episode, Maria takes us along on her journey from trading time for dollars to running a $3 million dollar business.  And as you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend.  Plus you’ll get the insiders scoop into: Maria’s best strategies for accomplishing ALL of your business goals… (even when you have minimal time) The tangible action items Maria uses for growing an online community organically How to pick yourself back up after failing and keep moving forward  Here’s what I love about this interview the most... Maria gives you action items you can start implementing today and she doesn’t hold back!  If you’re ready to build, grow, and scale your online business and still have enough time to make dinner at the end of the day, this episode is for you. Here is your highlight guide to this episode: [03:21] Maria shares her story of running a fitness studio for pregnant women and how transitioning to an online business allowed her to scale and reach $3 million in revenue. [10:38] Maria created a system to be very mindful of how she spends her time -- she shares more about this in the freebie for this episode! [15:53] She shares about her webinar show up rate of 58 percent with a 48 percent conversion rate and how she made this happen.  [22:11] Maria's secret is being herself and allowing herself the time to take the steps she needs to take while still being human flaws and all.  [27:12] Don't fall into the habit of thinking you have to learn everything before you take action, Maria shares how to do this. Grab your free resource from today’s episode! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

    SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know

    Play Episode Listen Later Mar 15, 2021 34:12

    In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for entrepreneurs wanting to use their ad platform to track customers and conversions. And while this does make things a little more challenging, all is not lost. There are ways to navigate the changes and minimize how it disrupts your ad campaigns.  If you’re using Facebook ads to launch bigger, scale faster, and grow your audience online, this episode is one you want to listen to immediately. Join me and Salome, as we talk about these changes, how to work with them to create successful ads, and what next steps you need to take to continue seeing results from the ads you’re running.

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