Online Marketing Made Easy with Amy Porterfield

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How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini market…

Amy Porterfield

    • Sep 28, 2023 LATEST EPISODE
    • weekdays NEW EPISODES
    • 37m AVG DURATION
    • 665 EPISODES

    4.9 from 3,616 ratings Listeners of Online Marketing Made Easy with Amy Porterfield that love the show mention: love listening to amy, thank you amy, love amy s podcast, amy porterfield, listen to amy, thanks amy, amy is the best, online marketing, amy always, ve been following amy, like amy, amy shares, marie forleo, online course, amy brings, amy and her guests, list building, keep it up amy, amy provides, email list.

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    Latest episodes from Online Marketing Made Easy with Amy Porterfield

    #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins

    Play Episode Listen Later Sep 28, 2023 28:21

    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #610: Myth Busters Series: “Launching A Digital Course Costs Too Much Money” (Ft. Lisa Nunamaker)

    Play Episode Listen Later Sep 26, 2023 17:47

    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    {48 Hour Bonus} Your Low Stress, Start To Finish Digital Course Launch (In 5 Streamlined Steps)

    Play Episode Listen Later Sep 24, 2023 154:34

    This episode is a recording of a LIVE Masterclass Experience I just did — I wanted to give you an exclusive audio peek into what it was all about. Enjoy this audio, but hurry, it's only live for 48 hours!   In this audio, you'll hear what's *actually* necessary to create, market, and sell your digital course.   I'll give you a start-to-finish overview of what it takes to get a course created and into the hands of students who need it. Making it a full-fledged, business-supporting money-maker!   In This Masterclass, You'll Learn: Where (And How) To Start: Confidently decide what you'll teach, how you'll teach it, what to charge, and then ensure it's a blockbuster sellout before writing a single lesson. Your 5-Step, 5-Star ⭐ Course Outline: Not too much content… not too little… and how to use AI as your content assistant (meaning less tasks on your plate

    #609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder

    Play Episode Listen Later Sep 21, 2023 40:39

    I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer. Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show!  Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel.  We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys.  The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you're getting access to all of it.   You'll hear:  The 3 most essential things you should do to create momentum in your new business How a personal brand can help you grow your business Ways to keep your offer fresh and exciting over a long period of time What's next for the membership and digital course industry Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #608: Myth Busters Series: “I Don't Have Enough Content to Create A Digital Course” (Ft. Alissa Jenkins & Katy Caldwell)

    Play Episode Listen Later Sep 19, 2023 16:02

    Spoiler alert: You don't need a ton of content to launch a digital course If you're like a lot of people, you might have thought “I'd love to create a digital course, but I don't have enough content!” And if that's you, friend, you're not alone! This is a really common roadblock when it comes to digital course creation. But here's the thing. Needing a lot of content to launch a digital course is a total myth, and I want to show you why this shouldn't be a barrier to getting started. To do that, I'm going to share the inspiring story of two of my DCA students (and podcasters turned digital course creators), Alissa Jenkins & Katy Caldwell.  Alissa and Katy launched their evergreen digital course without having a lot of content created -- and went on to sell over a million dollars in just two years. Amazing! Their example is proof that it is possible to launch a highly successful digital course by using what you already have. Tune in to hear more about Alissa and Katy's story, and the myth of “not having enough content” be totally debunked! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students

    Play Episode Listen Later Sep 14, 2023 32:46

    A deep dive into Accountability Pods (& how they've helped my digital course students succeed) Agree or disagree: As a digital course creator, you want your students to thrive in your course and go on to accomplish whatever goals they set out to achieve using the information that you've taught them. I'd hedge a bet that you agree.  That's why it's so important as the captain of your digital course ship to foster an environment of accountability within your community. It's been a crucial part of what's made my courses so successful. In fact, what drives the remarkable transformations my students undergo during Digital Course Academy's intensive nine-week journey is thanks to what I lovingly call “Accountability Pods.”  And after helping thousands of students launch digital courses over the years, I've fine tuned an effective system that will guide you in creating your own accountability program for your course. Not only will this system make your students' course experience better, but it will also streamline the facilitation process for you.  Throughout this episode, I'll unveil the five core strategies I use to lay the foundation for an Accountability Pod program in my courses.  You'll also hear real life stories of how my students have leveraged their Accountability Pods not only to craft profitable digital courses, but also to forge lasting friendships. So if your digital course needs a little boost in the accountability department, then tune in and pay close attention! And if you've yet to launch your course, this episode is sure to spark ideas for your future course development and offerings for your audience. So, grab your notepad, roll up your sleeves, and let's dive right in! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #606: Myth Busters Series: “I'm Not Credible Enough To Launch A Digital Course” (Ft. Radhika Lucas)

    Play Episode Listen Later Sep 12, 2023 22:00

    Concerned about credibility? Hear why “I'm not credible enough” to launch a course is a total myth Have you ever thought to yourself, “I'd love to create a digital course, but I don't have the credibility to teach it?” Maybe you have a lot of knowledge in a certain area, but you don't have a formal education in it… Or maybe you're an expert in something, but you've never taught it before… Whatever it is for you, you're feeling hesitant about starting a digital course because you don't think you're credible enough -- and my sweet friend, you're not alone. In fact, “I'm not credible enough” is one of the most common objections people have around diving into creating and launching a digital course business. But here's the thing. It's a total myth, and I want to show you why this should not be a barrier to creating a successful digital course. And to do that, I'm going to share the inspiring story of my Digital Course Academy student, Radhika Lucas.  Even though Radhika didn't have a formal education in her area of focus, she created a highly successful course and made back her DCA investment in just one launch. Radhika's example is proof that with dedication, passion, and the right guidance from DCA, success is within reach for anyone, even if you don't consider yourself to be an expert. Tune in to hear more about Radhika's story, and the myth of “not having enough credibility” be totally debunked! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #605: How My First Ten Strategy Generated $40,000 In Revenue For These Students

    Play Episode Listen Later Sep 7, 2023 52:54

    A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch? I spent so much time, money, and energy into it, for just a couple hundred dollars.  One of the biggest mistakes leading to this low revenue launch was that I didn't check if my course was something my audience would actually purchase. It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I've come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson. I don't want you to make the same mistake that I did all those years ago, so that's why I'm sharing my “First Ten” strategy with you in this episode.  It's something I teach in Module Two of Digital Course Academy, and I've found that it really sets my students up for success.  As a bonus, you'll also hear directly from some of my star students who used this strategy when they created and launched their digital courses. So if you have an incredible course idea but are unsure if it'll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #604: Myth Busters Series: “I Don't Have Enough Time To Create A Digital Course” (Ft. Mallory Rose)

    Play Episode Listen Later Sep 5, 2023 19:19

    How a busy toddler parent created a remarkable digital course with limited time Have you ever thought to yourself, “I'd love to create a digital course, but I don't have enough time?” Maybe you have a 9 to 5 job…  Maybe you're a full-time parent… Maybe you are so busy with your current business that you can't fathom taking anything else on.  Whatever it is for you, you're feeling hesitant about starting a digital course because you're busy -- and my sweet friend, you're not alone. In fact, “I don't have enough time” is one of the most common objections people have around diving into creating and launching a digital course business. But here's the thing. It's a total myth, and I want to show you why time shouldn't be a barrier to creating a successful digital course. And to do that, I'm going to share the inspiring story of my Digital Course Academy student, Mallory Rose, who proved that even with a 14-month-old son, she could create and launch her digital course with incredible results. Mallory's example is proof that with focus, determination, and a bit of support, you can achieve your entrepreneurial dreams even if you don't have a lot of time.  Are you ready for this myth to be busted? Tune in! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary

    Play Episode Listen Later Aug 31, 2023 70:35

    Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video in your business?  In this episode, I delve into the incredible success story of Nicole Burke, one of my standout Digital Course Academy students.  Nicole, the brilliant mind behind Gardenary, has taken her business to new heights by harnessing the power of video in her marketing strategy. I understand the hesitation that comes with video -- it used to intimidate me too! But let me assure you, it's a game-changer that can transform your business, just as it did for Nicole. And here's the kicker: You don't need a pro videographer or a hefty budget to create engaging, converting videos for your audience.  In this episode, Nicole spills all her video secrets, sharing the insights and strategies that have propelled her on platforms like Instagram, TikTok, YouTube, and Pinterest. Even if you're a one-person operation armed only with a smartphone, Nicole's tips will empower you to step confidently into the world of video content. You'll learn:  How Nicole generates captivating content ideas The ‘nuts and bolts of posting including the ideal frequency and video length  Advice on user-friendly and affordable video equipment and software  Tried and true strategies to go viral How to move past feeling uncomfortable on camera So if you're eager to unlock the potential of video and supercharge your digital course sales, pop in your earbuds and give this episode your full attention! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)

    Play Episode Listen Later Aug 29, 2023 16:24

    Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough audience to create a successful digital course? Well, you're not alone.  Over the years I've found that many of my Digital Course Academy students started off feeling this way -- but still go on to create wildly successful digital courses.  One of these students is Jan Ditchfield, a former award-winning fundraiser and revenue generation strategist. Burnt out from being told what to do at her 9 to 5, she took a leap of faith and ventured into the world of entrepreneurship and digital courses. What I love about her story is that Jen had a small email list and small social media following – yet she managed to rake in an impressive $18,425 from 29 enrollments -- completely ad-free – in her very first launch.  Since joining Digital Course Academy, Jan's journey has led her to over $145,000 in revenue, and she's well on her way to a multiple 6-figure business. How incredible is that? In this episode, you're going to hear more about Jan's story, and how she blew the idea that you need a massive email list to achieve substantial revenue completely out of the water.  Jan's journey is sure to leave you inspired! As you listen, I hope you start dreaming big, and consider the immense potential your small email list holds. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #601: Course Creation Pitfalls: Avoid the 5 Most Common Errors

    Play Episode Listen Later Aug 24, 2023 46:33

    These are the 5 biggest mistakes I see course creators make (plus ways you can avoid making them) I've been in digital marketing for a while now, and over the years I've noticed that there are five errors that digital course creators commonly make when they're first getting started.  Now, making mistakes is a part of the entrepreneurial game. I've made plenty, and I know that I'll keep making more. And what's great is that every time you make a mistake, you can learn from it.  But here's the thing. The mistakes that I talk about in this episode are things that can seriously impact your ability to create a digital course that not only makes you a lot of money but also makes an impact on people's lives.  Now here's the really good news. I'm also going to give you strategies to sidestep these mistakes so you don't have to deal with the headache and stress that all-too-many people have made, including myself. These are strategies that I cover in my signature course, Digital Course Academy, so you will be getting some of my paid content for absolutely free.  And just a word to the wise, this is a jam-packed episode, so if you haven't already, be sure to bust out your notebook or a Google Doc so you can take some notes.  It's my hope that by being aware of these pitfalls and taking the steps to avoid them, you'll feel confident as you move forward in your own digital course creation journey.  Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #600: Switching Your Niche: How To Know If It's The Right Move For Your Business

    Play Episode Listen Later Aug 22, 2023 31:13

    Unsure about switching your business niche? Here's what you need to know There's a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason. The word I'm referring to is N-I-C-H-E, and the reason that it's talked about so much is that having a niche -- or a thing that you're known for in business -- is incredibly important if you want to stand out from the pack and serve your audience at the highest level. But what if you feel like your digital course niche simply isn't working for you? Maybe you're not selling very much, or something just feels off about it. The question becomes whether you should keep on keepin' on with your current niche, or move on to something different.  And that's what today's episode is all about. The decision to change your niche can be a tough one, sweet friend, so I'm going to walk you through some things that might make the process a little bit easier for you.  You'll hear:  4 questions to ask yourself before you switch your niche  My experience with switching niches early on my business How to carry the momentum of your current niche into your new one What you can expect if you switch to a niche that's entirely different I promise, this episode might just be the gut check that you need if you're thinking about going in a different direction. So pop in your earbuds, and give it a listen!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #599: How To Use AI To Nail Your Online Course Topic

    Play Episode Listen Later Aug 17, 2023 28:12

    How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I'm diving deep into one of the most common questions I get from you all - how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed but trust me, it's not as scary as it seems! So, get ready to unleash the power of the "Sweet Spot Test"! It's a proven process that'll help you nail down the best course ideas that your audience will love. But wait, there's more! We've got an exciting twist for you. Ever heard of ChatGPT? It's the AI everyone's buzzing about! And here's the kicker - you can use it to expand your course ideas even further! I know, super cool, right?

    #598: 4 Ways To Avoid Burnout

    Play Episode Listen Later Aug 15, 2023 26:47

    Say bye-bye to business burnout with these 4 strategies Burnout. It's the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it's not a fun place to be.  Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business -- and that drive to move forward -- seems to totally dissipate because you're so overwhelmed. I don't know about you, but the reason that I left the corporate world in the first place was because I wanted to love what I do, not to be totally exhausted by it. I want to wake up in the morning feeling energized and excited, not fearful and frustrated. Can you relate? If so, pay close attention to this episode -- because over the years, I've discovered the ‘secret sauce' to having a successful business, sans the burnout.  I only wish I would have discovered what these four things are sooner! So if you're on the brink of a business burnout, and want to banish it from your business for good, then grab a beverage of your choice, pop in your earpods, and get ready to take some notes. Here's a glance at this episode... [04:57] Burnout is common in the entrepreneurial world. I've experienced it firsthand, and I've heard stories from my students. [06:49] I got burned out working one-on-one with clients about two years into my business. I decided to fire all of my paying clients and do something different. [08:07] My most recent burnout was after I launched Two Weeks Notice. But this time I had the tools and knew what I needed to do to protect myself. [09:37] Creating a digital course has been a game-changer for my mental health. It's helped many of my students avoid burnout too. [11:11] Digital courses could be the best asset in your business to protect you. It provides consistency and lessens the amount of hustle you have to do.  [12:13] Total burnout comes from constantly having to start from scratch and create something new.  [14:16] A digital course can increase revenue. You can also put a course on Evergreen, meaning that it's automated and for sale every day. [15:52] Time blocking can help avoid burnout. It helps you get really clear on the action items you'll be doing during the day. It also helps avoid context switching.   [19:14] A four-day workweek can also help you avoid burnout. I've invited my team to have a four-day workweek and it's transformed our mental health.  [21:46] 1. Create a digital course. 2. Eventually, put a course on evergreen. 3. Time blocking. 4. Explore incorporating a four-day workweek.  [22:58] What are you doing to protect yourself from burnout? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    BONUS: Your Business Doesn't Fit The Digital Course Mold? These Surprising Success Stories Will Make You Think Twice

    Play Episode Listen Later Aug 14, 2023 52:10

    I get these questions alllll the time... Do courses work in my industry? Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching? Would my 1-1 service translate into a course? How the heck do I move from 1-1 to a course when I'm already working 70-hour weeks? If any of those Q's feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner. I'm dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn't even exist yet.

    #597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman]

    Play Episode Listen Later Aug 10, 2023 53:12

    What 2 of my students have done to create profitable, sustainable businesses by creating a digital course If you're anything like me, you like to have all of your facts straight before making any big business decisions.  In fact, a big part of my decision-making process is learning about other business owners who've done something similar, and what their experience was like.  I always find that hearing stories from those who've gone before me helps ease my mind about doing something new. So if you've been considering creating a digital course, but aren't 100% sure whether it's the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode.  I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya!  We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here's the fun part -- how a digital course has changed their lives and businesses for the better.  I hope that if you're struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you.  Happy listening!  Here's a glance at this episode... [03:50] Jaren Sustar is a real estate investor and founder of Finance Cowboy. His digital course helps people find and manage rental properties or flips. [05:02] Teresa Merriman created a course about travel art journaling. She even filmed her course in Croatia.  [07:09] Jaren began his career as a truck driver. He transitioned into sales and also started buying real estate. Finance Cowboy was born in 2021.  [12:21] Jaren joined List Builders Society and grew his list from 700 to 14,000 people. [13:02] After taking DCA, Jaron added a course to his business. The course allowed him to go really deep and take his students to the next level. [16:14] Jaren's course is called The Rental Academy. He charged $3,000 and built a waiting list of 1200 people for his first launch. He made over $200,000. [23:56] Having a course has allowed Jaren to hire four full-time employees and coaches.  [29:56] Teresa has been an exhibiting artist since 2005. She makes beautiful ornate leather-bound journals. [31:03] During the pandemic, Teresa began offering a limited series online. She had an audience. [33:45] Teresa heard about digital courses and decided to niche down by focusing on travel journaling.  [38:28] Teresa's course launch consisted of social media and emails. It was $497 and she sold 32 in her first launch.  [42:42] She's now prepared to better describe and talk about her course when she does her second launch. [47:10] Teresa created a membership and has an in-person art retreat coming up this fall. Today she has more freedom with her time and makes a greater impact. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #596: What's Your Digital Course Profit Potential?

    Play Episode Listen Later Aug 8, 2023 23:03

    Predict your digital course profit potential in 4 easy steps Have you ever wondered how much money you could actually make from creating a digital course?  You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much? If you wonder, then pay close attention to this episode, sweet friend – because I'm going to show you exactly how to calculate your digital course profit potential in four easy steps.  Including how to calculate exactly how many students you'd need to enroll in your course to meet a series of three goals you'll set – a good goal, a great goal, and a big, scary goal.  I think you're going to be pleasantly surprised to see how enrolling even just a small number of students can absolutely change your life! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course

    Play Episode Listen Later Aug 3, 2023 35:24

    Scale your impact without maxing out your calendar Imagine this scenario. You're a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you're making money. Most of all, you love the feeling you get from helping your clients achieve their goals.  But the thing is, you're starting to get the feeling that one-on-one work is holding back your growth potential.  I'm sure you've heard the phrase ‘time is money' -- and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day. But the thing is, it doesn't have to be like this -- and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar. Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my income potential and how many people I could help. Transitioning my business from client work to selling digital courses has allowed me to make more money, create more impact, and live a life that's completely on my terms.  So if you've ever been curious whether this type of business model is limiting your growth potential, then pay close attention to this episode. In it, I share four telltale signs that one-on-one work is holding you back, along with true stories of how some of my DCA Students have scaled their businesses with a digital course.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #594: Is a Digital Course Right For You?

    Play Episode Listen Later Aug 1, 2023 21:54

    The 3 types of people that make the best digital course creators Have you ever wondered if a digital course is right for you?  Maybe you're working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you're cut out for much more.  Or maybe you've already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place. Or maybe you've thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact and your income… But even if it sounds like a good move, you're still not 100% sure whether creating a digital course is right for your situation.  And if that's you, you're in luck -- because in this episode, I share the three different types of people who pivot extremely well into digital course creation.  You're also going to hear real-life examples of how digital courses have helped my DCA students create sustainable, profitable businesses that have allowed them to create a life on their own terms.  So grab a cold bevy, pop in your earbuds and press play on this enlightening episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #593: Strategies For Creating Massive Success As A Multi-Passionate Entrepreneur with Chalene Johnson

    Play Episode Listen Later Jul 27, 2023 47:28

    From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses Today I have a guest on the show who truly knocks my socks off (in the best way possible). Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition.  Now I don't know about you, but when I was in college, I definitely wasn't thinking like an entrepreneur. Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time.  Today, she's a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe.  She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that?  And what I love most about Chalene is that she's multi-passionate. She's launched and scaled businesses in multiple industries, and has found success in each.  In this episode, Chalene and I chat about how she's built a diverse and thriving entrepreneurial career that's stood the test of time. You'll hear:  The biggest lesson Chalene has learned when it comes to developing business ideas  A step-by-step process you can use to figure out what your ‘thing' is (or what your ‘things' are) How to know when it's the right time to add a new income stream to your business Tips on how to build an audience that sticks with you for the long haul Chalene's secret for how she built two highly successful podcasts How Chalene has reframed her ADHD as one of her superpowers There is never a dull moment with Chalene -- so get ready for a fun, action-packed and incredibly informative episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #592: What Does A 10% Edge REALLY Mean & Are You Overthinking It?

    Play Episode Listen Later Jul 25, 2023 21:55

    How to deal with imposter syndrome when you're teaching other people Have you ever questioned whether you're qualified enough to teach a digital course? Or worried that your students might already know all the good stuff. As an online educator, I've felt this way many times -- and it's something that I still have to consciously work on, even 14 years into my business. The truth is, I know I don't need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In other words, I only need to know a little bit more than them, and be a little bit further along in my journey. And because not too long ago, I was exactly where many of my students are today, I remember what it was like. I'm able to empathize with their struggles even better and recall experiences in more detail.  In this episode, I'm diving into what having a 10% edge really means, and how I deal with imposter syndrome when I start to doubt myself. You'll hear:  How to embrace your 10% edge and feel confident sharing it with the world Different ways you can reframe your imposter syndrome when it shows up Why it's actually ok to struggle for answers (& how it helps in the long run) Real-life stories of how I've overcome feeling like I don't know enough  This is a great listen for anyone that's ever dealt with imposter syndrome -- so pop in those earpods and press play on this insightful episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #591: Update Your Course Content In 5 Simple Phases

    Play Episode Listen Later Jul 20, 2023 26:01

    Need a content update? Here's my simple 5-phase process for updating course content The thought of updating your course content can be daunting. I know that because I've felt this way many times before.  Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place.  But let me tell you sweet friend, making sure your course content is fresh, current, and packed full of value is incredibly important as a digital course creator -- and getting down in the trenches to make those updates is simply a part of the job.  I've done more than my fair share of course content updates, and I've learned a lot over the years. In fact, I think it's safe to say that I have my process boiled down to a fine science. Now here's the good news. In this episode, I'm sharing the exact 5-phase process I use to stay organized, execute efficiently, and ensure that no detail is missed when I make my course content updates.  And here's the icing on the cake. I have some really great tools and resources to go along with this episode that you can download and use to stay on track. Stick around to the end to hear how to snag them.  So if you're ready to update your course content without all the stress, then grab something to take notes with and pay close attention to this episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #590: Meet My New CEO! A Candid Conversation With Jawesy

    Play Episode Listen Later Jul 18, 2023 32:30

    The lessons my new CEO & I have learned as we've both transitioned into new roles I have exciting news to share -- and it's that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she's my former content director.  If you've been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business.  I'll be honest -- it's been a lot for me to work in this capacity and be the visionary of the company at the same time, so I'm excited to pass the reins over to Jawesy.  Not to mention, she's incredibly smart, experienced, and knows my business inside and out, so it's a win-win!  In this episode, Jawesy and I have a candid conversation about the lessons we've learned as we work through the transition of me stepping fully into Visionary, and her stepping into the role of CEO. You'll hear:  Why we intentionally took an entire year to transition into our new roles The fears we both had about stepping into our new positions The challenges we've had and what we've learned from them How we prepped the larger team for the changes I hope you walk away with some new insight – whether you see yourself bringing on a CEO long term, or you're hiring your first employee. Here's a glance at this episode... [05:05] Jawes has been with me for 4 years, but she just became my CEO last month. I'm going to share with you why I decided to bring on a CEO after 14 years, and the transition. [09:43] During an annual planning meeting, Amy mentioned she wanted to bring on a CEO. Jawes made a joke about being the CEO.  [12:00] This was a year ago. Jawes has always had a pulse on the business. She was the director of content and Tony Robbins even bragged about her.  [13:37] She had a unique way of understanding the business and she cared about the finances. I knew she had a great pulse on the business when I asked her to be an integrator. [14:11] It took a full year to navigate everything. We created job descriptions for Jawes' role and Amy's role.  [15:54] Jawes began coaching and slowly started taking over some things. Last year she was heavily involved in the budgeting.  [16:29] Her coach reminded her to let the team know what's not changing. Don't forget to stabilize in times of change. [17:38] Amy coaches with Michael Hyatt and Jawes coaches with his daughter Meghan. Amy is a proponent of paying for someone who has gone there before you.  [19:21] We didn't have all of the answers. We told the team what we knew but we didn't go into all of the specifics. [20:29] We have a leadership team with directors. We have a director of ops, director of customer experience, director of community, director of content, and two marketing directors. [21:13] It was a lot for Amy to manage these six people along with her book launch. Jawes is managing these people, and running meetings and she's deep into finances and budgeting and projections.  [22:18] One of Amy's fears was losing her connection to the team and sense of community. Jawes was worried about stepping into Amy's shoes and doing justice to the brand Amy spent 14 years building.  [23:11] On a personal level Jawes is concerned about the balance between being the best CEO she can be for the company and being the best wife and parent for her family. [23:38] Jawes is the mom of a precious baby girl. She shares a cute story of her daughter's reaction to her new position.  [25:55] Amy is excited about being able to pitch and catch with somebody who already feels responsible. [27:26] Having the sounding board of a CEO and a founder working together makes a huge difference. It's exciting to see where we'll take the company.  [29:00] Hobie is really excited about the transition. A year from now, we'll come back on and share how it went.  [29:58] You don't have to always know exactly where you're going to get there. Dreaming big is amazing, but for some people it's about leading with your heart and adding value. Don't stop believing in yourself. [31:38] If you want to hear more behind-the-scenes episodes, send me a DM @AmyPorterfield and let me know what you want to hear. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter

    Play Episode Listen Later Jul 13, 2023 42:19

    Curious about making the switch? Here's what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I'm right there with you. There are so many great things about being the face of my business, but I'll be honest -- I don't really see myself doing Tik Toks and Instagram reels when I'm 90 years old.  It would be so nice (at some point wayyyyy down the line) to transition from the personal brand I have today, to one where my name, face, and likeness is not associated with it.  But how do you do that gracefully? And what does that look like in real life? That's the topic I'm exploring today with my guest Clint Salter.  Clint is an award-winning entrepreneur and best-selling author who's on a mission to revolutionize the dance industry. Over the past 21 years, he's created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally. He's a brilliant business owner, and also has firsthand experience going from a personal brand to a company brand.  In this episode, Clint shares:  The 5 specific steps he took to switch from a personal to a company brand The biggest challenges he's faced from the transition, plus lessons he learned How he seamlessly integrated coaching into his company brand The mindset he embraced that allowed him to build businesses bigger than him This was such an insightful conversation, so if you've ever considered what it would be like to make the switch in your business like I have, be sure to tune in! Here's a glance at this episode... [06:10] Clint is the CEO and founder of the Dance Studio Owners Association. They help dance studio owners grow their businesses and get back their lives. [07:28] Clint created a company brand as opposed to using his own name. He was still doing everything, so it was a personal brand with a company name.  [08:09] A personal brand is a me brand, and a company brand is a we brand. Any company can shift into a company brand. Clint suggests making the shift after being 1 to 1.5 million dollars into the business. [09:36] The pros and cons of a personal brand versus a company brand. Personal brands evolve as you evolve. A company brand can continue to grow without you. [11:49] A personal brand is all about you, and there's nobody else to do the work. A company brand needs people to make things happen. [12:52] Five steps to transitioning from a personal brand to a company brand. The five A's. 1. Audit. Write down everything you do inside and outside of the business. [13:31] 2. Arrange. Put the tasks and responsibilities into categories such as marketing, client delivery, content creation, etc. This is an overview of all of the areas that you touch today. [13:50] 3. Assess. Rate each item on a scale from 1 to 5 of how important it is for you to continue doing this task. [15:08] 4. Assign. Assign dates on each item for how you are going to work through these and get out of things over the next two to three years.  [15:35] 5. Action. Start taking action on shifting your business from a me business to a we business.  [16:36] Challenges include personal resistance, team resistance, and customer resistance. Having systems and processes makes letting go easier. [19:02] With team resistance the most important thing is consistent, courageous, communication, or the three C's. [19:29] Customer resistance is about being open and honest with communication between your old customers and your new customers.  [20:34] Clint started introducing new faces into his business about five years ago. He brought in studio growth coaches, expert coaches, captains, and guest coaches. [26:50] Company businesses become bigger than us. We need to put people in the right seats and give them the flexibility to make decisions and mistakes.  [31:47] Business owners have to ask what they want when bringing on coaches. They also need to know that things will change over time.  [34:36] Clint has sold five companies. A business worth selling is a business worth keeping. It's easier to sell a company brand than a personal brand. [40:48] The 11-step enrollment process becomes the celebrity, not the person teaching it. Frameworks, models, and road maps become the celebrities, not the person teaching them. Write down what you want.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    Bonus: What's Up With Threads? Jasmine Star And I Give Our Honest Review

    Play Episode Listen Later Jul 11, 2023 35:51

    If you have two ears and a scrolling thumb… Odds are you've heard of Meta launching its Twitter-competitor “Threads.”

    #588: From A Season Of Yes To A Season Of Rest: Why I'm Intentionally Slowing Down In My Business

    Play Episode Listen Later Jul 11, 2023 17:33

    How to slow down in your business (& feel totally ok with it) When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it.  That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes. Everything I committed to, I showed up for in full force -- and I'll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too.  But I'll be honest with you. Now that my book launch is over with, I've got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health.  Because guess what? As important as my business is, everything outside of it is important, too.  This doesn't come naturally, sweet friend, and it's going to take an intentional effort for me to pull off. But I know it's what I need to do, and I am 100% committed to doing it.  In this episode, I share what it's like to go from a level 100 (where you're doing all of the things, all of the time), to taking an intentional pause -- and why that's important to do from time to time Enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why

    Play Episode Listen Later Jul 6, 2023 32:22

    >>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What's important to track (& why) I'll be honest -- I am a total data nerd, and I absolutely love tracking my business' performance and evaluating the metrics with my team.  Not only is it great to have a pulse on what's working and what's not, but the insights I've gleaned from knowing my marketing metrics have helped me make some big decisions in my business.  The thing is, whether you're just starting out or you're an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you'll be able to glean over time.  Now, I get it. Looking at data isn't everyone's thing, and it's hard to figure out what metrics you should really be looking at because there are so many!  That's why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I'm using them to inform my marketing strategy.  And here's the really great news. Because there's so much information packed into this episode, I'm sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it.  Happy listening!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul

    Play Episode Listen Later Jul 5, 2023 17:55

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    #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul

    Play Episode Listen Later Jun 29, 2023 46:55

    What being an LGBTQ+ ally really means & how it can help your business' long-term growth One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business' long-term growth.  This has been a big initiative of mine over the past several years, and something that I've committed to daily.  But here's the thing. Many of the conversations about LGBTQ+ inclusion didn't start happening until pretty recently, so you still might have a lot of questions about the whole topic in general.  Heck, you might even feel intimidated about what it actually means to become an ally, and what an inclusive business looks like in real life – and guess what? That's OK! The fact that you're interested in learning how to create a world where everyone is valued and respected is a great place to start -- and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul.  Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies.  In this episode, they share:  Specific ways you can be more LGBTQ+ inclusive in your business How being LGBTQ+ inclusive help facilitate long-term business growth The biggest misconceptions that businesses have about LGBTQ+ allyship How to avoid being a performative ally, and become an authentic ally Plus much, much more! I promise, sweet friend, if you've wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you.  So pop in your earpods, grab a tasty beverage, and give this episode your full attention.  Here's a glance at this episode... [02:35] Today is all about LGBTQ+ inclusion and keeping it top of mind. [05:49] People are often afraid of saying the wrong thing. Hank says not to worry, mistakes are normal.  [07:03] Hank is a non-binary human living in Sydney, Australia. Their first business was wedding photography. In 2017, Hank came out and came out as a queer-owned business. [11:14] Hank now helps and empowers people to connect with LGBTQ+ businesses in an authentic way. [12:15] Supporting their community was a journey. Hank began supporting the wedding industry and has branched out in helping different markets connect.  [15:33] Think about your ideal community. What role does gender or sexuality play in the assumptions that you make? Have you missed out on people, because you haven't gone out of your way to be inclusive? [17:01] What's more important than describing the ideal avatar is finding the problems that they're dealing with and what they're afraid of. Focus Less on gender and assumptions, because that's not inclusive. [19:06] How can you broaden the scope of your avatar definition to go out of your way and communicate that you're inclusive? [20:13] Review the gendered language in your messaging and find alternative ways that are inclusive of all people. [22:20] Take the time to ask the question of whether is anyone being forgotten when you're speaking. [24:26] The opposite of authentic is performative. Pretending we're an ally is performative. Authentic allyship means actual impactful powerful allyship. [27:13] 20% of people 18 to 25 identify as part of the LGBTQ+ community. You want your language and business model to include this 20% of the community. [29:53] Showing allyship is the right thing to do, and if you don't, you'll be left behind. It's important to keep your business healthy and growing for the next 10 years. [30:53] Misconceptions about allyship include: 1. Only queer people are qualified to talk about queer issues. 2. Having a queer friend or employee isn't enough. There's still a responsibility to do the work. 3. There's a misconception that allies always say the right thing. This just isn't the case. [35:44] Hank shares an example of misgendering and making assumptions. Use gender-neutral language like pronouns of they/them. [45:53] What can you do to make your business more LGBTQ+ inclusive? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #584: Your Zone Of Genius Misses You: How To Find Your Way Back

    Play Episode Listen Later Jun 27, 2023 17:25

    You can't do it all: How to work inside your zone of genius and let go of everything else Do you feel like you're in a constant juggling act in your business? When you're an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected.  But if you feel like you always have a million plates spinning in the air, then it's high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you. Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience. For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time.  And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up. In this episode, I share what it means to work inside your zone of genius, why that's important, and how to get back to it if you get lost.  This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in. Here's a glance at this episode... [04:33] If you've ever felt overwhelmed in your business, I would suggest making a conscious effort to work more in your zone of genius. [05:11] Working in your zone of genius is doing the things that you are most proficient in. The work is fulfilling, because it makes you feel good. [06:02] An example of this for me is being on stage. I'm nervous at first, but at the end I feel energized and grounded.  [07:34] If there are things that make you feel low energy or have a really low vibe, these may be the things that you might need to find some help with. You should also hire someone if they can do the same thing in half the time. [08:29] An example of this is when I used to edit all of my own course videos. Editing videos isn't in my zone of genius. I was making excuses, because I was scared. [11:35] Prioritizing your zone of genius comes down to getting clear on what the important areas of your business are. For me, it's launching my digital courses, my membership, and my podcast. [13:50] When you plan for the next year, sit down and journal and really discover where your zone of genius is. Check in every season and ask where my zone of genius is now. [15:19] Superwoman syndrome is where you feel like you need to do everything and don't want to slow down and take the time to teach. [15:49] A good leader refuses to spend time on tasks that aren't in their zone of genius. They find the right people to support them and take the time to onboard and teach them. [16:23] Take out your journal and jot down some areas where you're operating in your zone of genius and where you're operating outside of your zone of genius. DM me @AmyPorterfield. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #583: How I Plan My Podcast Topics: A Step-by-Step Batching Process

    Play Episode Listen Later Jun 22, 2023 44:31

    >>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Podcast Pitch Meeting Template!   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #582: The Listening Mindset: My Secret For Understanding My Audience Intimately

    Play Episode Listen Later Jun 20, 2023 17:30

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    #581: Create A Profitable Business That Keeps Growing Even When You're Offline With Steph Taylor

    Play Episode Listen Later Jun 15, 2023 44:00

      Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #580: How To Show Up Professionally When You're Struggling Personally

    Play Episode Listen Later Jun 13, 2023 24:33

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    #579: Must-Know Online Marketing Industry Updates & Trends For 2023

    Play Episode Listen Later Jun 8, 2023 41:50

    Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there's some new technology popping up on the market every single day.  With so much changing, it's hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into. Not to mention, it can be really intimidating to try something new when you know nothing about it. I'll be honest -- I've definitely been pushed out of my comfort zone as I've implemented some of these new marketing trends in my own business.  Doing something new is always a little bit scary, but I've found that when you're open to it, and are willing to spend a little time learning, then it's more than worth it in the long run.  And here's the good news, sweet friend. I've done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I've tested out each and every one of them for you.  I've done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I'm sure you're curious about – and I'm sharing it all in this episode.  So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #578: What To Do When You're Maxed Out & Ready To Quit With Rebecca Blackburn

    Play Episode Listen Later Jun 7, 2023 42:10

    A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn We've all been there before….  Maybe you've got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really well, but it's taking over your entire life -- and you're struggling to find time for what's most important.  Whatever the situation may be for you, feeling like you're underwater isn't a good place to be. If you let that feeling go unaddressed for too long, it could potentially lead to burnout and resentment towards your business -- and we definitely don't want that! So when you're completely maxed out, it's crucially important that you take a pause, assess what's happening, and get back into alignment. Here to help you in doing that is Rebecca Blackburn. She's a highly sought-after life coach who helps overwhelmed female entrepreneurs restructure their lives so they can work less, live more, and still achieve success at the highest level.   Rebecca's going to share a simple 3-step process that will help you regain ownership of your life, and take intentional action on how it's going to look moving forward.  Tune in to hear:  How to identify what's most important in your life, and prioritize it The bad habits you might not realize you're doing that are only wasting your time  Tips on how to lighten the ‘mental load' that many women bear How to get rid of the guilt you feel when you don't get to everything on your to-do list Plus much, much more! I absolutely loved this conversation with Rebecca, and it's my hope that you take away just as much from it as I did. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #577: Rejection In Business: How I Coped When Things Don't Go My Way

    Play Episode Listen Later Jun 6, 2023 19:45

    The rejection that rocked my world, and what I learned about the way that I cope If you know me, you know that I'm a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll. So when I was turned down for a huge media opportunity during my book launch, you can imagine just how hurt I was.  If I could go back and do it all over I would, because the disappointment and sadness that I felt as a result of this rejection really brought me down during what should have been a really exciting time for me.  But here's the good news. This experience has made me take a long, hard look at how my own expectations play a role in how I handle things when they don't go my way -- and moving forward, I'll have an entirely new perspective.  I've also recommitted to some simple mindset shifts that I know will help me in the future when things don't go as I thought they would.  In this episode, you'll hear about this entire experience -- how I handled it, what went wrong, and what I'm committed to doing moving forward.  This is a very honest and vulnerable conversation, and a topic that's so important to talk about as entrepreneurs -- because allowing something that's completely out of your control to get the very best of you is simply not worth it, sweet friend. So if you feel rejection as deeply as I do, I hope this episode helps you reframe your thoughts so you can keep moving forward as the very best version of yourself.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins

    Play Episode Listen Later Jun 1, 2023 45:55

      Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #575: Are You Willing To Start From Scratch? Why Your Capacity For Zero Is Crucial As An Entrepreneur

    Play Episode Listen Later May 30, 2023 25:13

    Your willingness to start from scratch as a business owner is crucial to finding long-term success -- here's why If you're considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom.  I don't say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don't have any social media followers or an email list that tumbleweeds could blow through. When you're first starting out in business, you've got to be OK with starting from scratch. And because you're likely doing something that's brand new to you, you've also got to be OK with not having the same clout that you might have had in your career.  Sure, you might have a ton of experience on your resume and an excellent track record -- but you've probably never owned and operated a business before. And it's a whole different ball game!  So that's why it's so important that as an entrepreneur you have a strong capacity for zero. You've got to be willing to start with nothing, get in the trenches, and do the hard work. Now here's the good news, sweet friend. You won't be in this place forever! With time, effort, and the right strategies, your business is sure to grow. But when you start in the right frame of mind, and know in your heart that things don't happen overnight, you'll be much better equipped to handle all of the ups and downs that come along with the wildly exciting ride of entrepreneurship.  In this episode, I'm diving into what it means to have a strong capacity for zero, and how you can strengthen yours. So pop in your earbuds, grab a beverage of your choice and enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #574: Steal My Lead Magnet Launch Checklist

    Play Episode Listen Later May 25, 2023 35:06

    The step-by-step process I use to create and launch lead magnets – and yours to take! I've said it before and I'll say it again -- one of the very first things you need to have in your online business is a lead magnet.  A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address.  I can't even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I've created my fair share of them over the past fourteen years of being an entrepreneur. And because lead magnets are such a big part of my growth strategy, you guessed it -- I've come up with a documented system on how to create and promote them.  In fact, I've boiled my process down to a checklist that you're going to hear all about in this episode. I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more!  So whether you've a lead magnet newbie or you have one that's simply not performing, this is a great episode to listen to, and to bookmark for future reference.  Enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #573: What's Your Weakness? (Hint: It's Probably Not What You Think)

    Play Episode Listen Later May 23, 2023 20:42

    Your perceived weakness can actually be your superpower -- here's why If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something I've looked at as a weakness, especially as a business owner -- and it certainly doesn't help that our culture places a lot of emphasis on entrepreneurs being ‘tough.'  But through the help of my dear friend and mentor, Michael Hyatt, I've come to realize that being sensitive as a business owner isn't actually a bad thing at all. In fact, my sensitivity allows me to be a better leader for my students, especially those who are just starting out. So how did I unwind years of social conditioning and turn what I've perceived as a weakness my whole life into a strength? In this episode, you'll find out. You'll also hear:  How to be more aware of negative self-talk, and stop it in its tracks Why the language you use to describe yourself is so important Real life examples of how my team members turned their weaknesses into superpowers An exercise you can do NOW to rewire the negative thoughts you have about yourself After listening to this episode, you might have an entirely new perspective on how you think about yourself, and feel that much more confident as an entrepreneur.  So if that sounds good to you, pop in your earbuds and press play on this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh

    Play Episode Listen Later May 18, 2023 37:28

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    #571: Learning To Love The F-Word… Failure

    Play Episode Listen Later May 16, 2023 20:59

    The 3 questions I ask myself every time failure comes knocking at my door It's no secret that failure can be one of your greatest teachers in business. In fact, some of the world's most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again.  But here's the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it?  I'll be honest, coming to terms with failure has been a big struggle for me as a business owner. I was brought up in an environment where failing at anything, whether it be school or sports, was just not acceptable. Because of the way I was conditioned to avoid failure as a kid, I've had to take a real close look at my relationship with failure as an adult -- both personally and professionally.  And for me, that means making a conscious effort to use failure to my advantage instead of letting it drag me down.  In fact, there are three questions that I ask myself every time I fail – and although I'm very much a work in progress, I've found them to be incredibly helpful. In this episode, I'm sharing those three questions with you, and it's my hope that if you've also struggled with embracing failure, they'll help you too. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #570: How to Earn Cash For Your Business Without Creating Any Products With Pat Flynn

    Play Episode Listen Later May 11, 2023 39:09

    Pat Flynn shares his top strategies on how to generate a significant income through affiliate marketing Have you ever been strapped for cash in your business? If you're like most new business owners, the answer is probably HECK YES!  I know I've been in a pinch before, and one of the greatest ways you can earn some extra money -- without having to create a new product -- is through affiliate marketing.  I'll be honest, affiliate marketing has been a big part of my business strategy. Not only has it helped me get through some of those months when cash was tight, but it's also allowed me the ability to invest money back into my business.  And one of the people that I've looked to over the years when it comes to all things affiliate marketing is Pat Flynn. He's a bestselling author, the creator of The Smart Passive Income Blog, and the host of the highly rated Smart Passive Income Podcast -- where he shares weekly interviews, strategies, and advice for building an online business through affiliate revenue. In a nutshell, he's the best of the best when it comes to affiliate marketing, and in this episode, he's going to share the affiliate marketing campaigns that have really turned the needle for him over the years.  These are strategies that go well beyond including links in a blog post, so if you've dabbled with affiliate marketing and are ready to take a deeper dive, then hit the play button on this episode and get ready to start earning some extra money. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #569: Embracing The Cringe: The Cultural Movement That's All About Owning The Most Awkward Parts Of Yourself

    Play Episode Listen Later May 9, 2023 12:24

    Sharing something you used to find embarrassing is now the norm -- here's how it can benefit you in business There's an image that's been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it? While at first glance this appears to be your silly run-of-the-mill internet meme, its message is actually much deeper than that -- and I'll be honest, I'm here for it. This meme is all about embracing the things about yourself that make you want to cringe, all of the experiences you've been too embarrassed to share, and all of those little quirks and idiosyncrasies that have traditionally been looked at as ‘uncool.' Yes, sweet friend. There's been a huge cultural shift towards letting go of what other people think of you and learning to love those weird parts of yourself that you've been taught to shun by society.  I can tell you from experience that there's a huge sense of relief and freedom that comes from letting go of caring about what others think, especially when you're the face of your business like I am.  In this episode, I explore this idea of living alongside the cringe -- what it means, and the many ways that it can help you thrive in life, and in business.  So if you've ever been afraid to show up as yourself and do what makes you happy, then this episode is for you, sweet friend. Happy listening!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #568: Affiliate Marketing 101: What I've Done To Earn $300K Per Quarter In Affiliate Revenue

    Play Episode Listen Later May 4, 2023 35:37

    Grab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership Pitch A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenue each year?  It's true – and believe me, I'm not telling you this to brag. I'm telling you this because you, too, can make substantial income through affiliate marketing. Affiliate marketing is when content creators earn a commission by promoting a product or service from another company using an affiliate link. When someone clicks on your affiliate link and makes a purchase, you'll receive a payout.  So if you've ever heard the phrase “make money while you sleep,” this is it, my friend. It's one of the best ways out there to make passive income – but like anything in business, you've got to go into it with a plan. Over the years, I've fine tuned my affiliate marketing strategy and I'm so excited to break it all down for you in this episode.  You'll hear:  How to identify the best brands for you to partner with What to say in your pitch email to potential affiliate partners Why relationships are key when it comes to affiliate marketing The best places to promote your affiliate links A breakdown of all the spreadsheets I use to stay organized So grab your beverage of choice, something to take notes with, and press play on this incredibly informative episode. P.S. To help you absolutely nail your pitch emails to potential affiliate partners, I'm giving you a FREE pitch email template -- click here to snag it!  Here's a glance at this episode... [03:17] Affiliate marketing is a way to earn commissions by promoting affiliate programs or offers. [05:15] Identify the brands and companies that you could potentially partner with. Make a list of all of the software and tools that you use in your business. [07:09] Put everything into a spreadsheet and lean into the products and services that you use and that might benefit your audience.  [09:15] Go to each website and look for an affiliate link. You can also look for a contact and send them a pitch email.  [10:26]  Attach a media kit or a one sheet that states what you do, who you serve, and compelling stats about your business. Get on a call. [12:00] Relationships are really important when it comes to affiliate marketing. Think about courses you've taken, and people who you've worked with.  [15:18] Look for opportunities where you can add great value for your students and readers, and where you can benefit in your business monetarily. [21:59] Ask: Is this something I actually use? Is it something that my audience might use? Does the price point fit my audience? Do I have the space to promote this? [27:56] Documents to stay organized: Tab 1 - Affiliate Master Spreadsheet; Tab 2 - List of companies you've established a partnership with; Tab 3 - Incoming requests. [30:01] The Affiliate Revenue Spreadsheet tracks money coming in from your partnerships. Set a goal for each quarter or year.  [34:43] Action steps: Brainstorm a list of tools and resources that you've used to grow your business or to enhance your personal life. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #567: How To Ditch Your Employee Mindset And Think Like An Entrepreneur

    Play Episode Listen Later May 2, 2023 21:40

    Let go of your employee mindset and start thinking like the entrepreneur that you are Congrats! You're officially a business owner. You have the LLC, you're making money, you're setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want. You've ditched the golden handcuffs and have set out to create a life of your own design -- and on paper, it's everything you've always wanted.  The thing is, even though you're technically your own boss, you still feel like you're working for someone else because you feel obligated to answer those late-night text messages from your clients or ask for approval to take some time off.  I get it, sweet friend, because I've been in this awkward “in between” stage of entrepreneurship, too -- where you have your own business, but feel like you have to be available for your clients at any given time.  In fact, for a couple of years after I started my own business, I still felt like I was working for someone else because my clients had such a strong grip on me. Even though I was a business owner, I was operating with an employee mindset.  Eventually, I hit a breaking point -- and it was then that I discovered a new way of thinking that helped me fully step into entrepreneurship. In this episode, I share my experience of shifting from being self-employed with an employee mindset, to thinking like an entrepreneur -- and how it helped me grow my business while enjoying all the freedoms that entrepreneurship can bring.  You'll learn: The difference between being self-employed and an entrepreneur How to determine if you're still thinking like an employee  What you can do to start thinking like an entrepreneur The difference between a scarcity mindset and an abundance mindset (& why it's important) This is a great listen for anyone in business, whether you're just getting started or have been in the game for a while (and have yet to experience what it means to be a true entrepreneur).  Here's a glance at this episode... [03:25] So many entrepreneurs feel like they still work for someone else even when they are working for themselves.  [04:37] It takes work to shift from being self-employed with an employee mindset to becoming a true entrepreneur. [05:43] When I first started as a business owner, it was difficult because my clients had extremely high expectations and unmanageable deadlines. [08:30] I realized I was done with client work when I was on a tarmac being screamed at by a client.  [09:23] Operating with a scarcity mindset is the quickest way to play small as an entrepreneur. Yousee limitations as opposed to opportunities. [12:43] After the tarmac incident, I started to unboss myself and make the mental shift from an employee to being an entrepreneur. [15:33] To live in abundance, start operating with the belief that there's enough money and enough success to go around.  [17:23] When you shift your thinking, you'll start to run your business and your life exactly how you want, and fully step into your own as an entrepreneur. [17:38] Homework: Open up your notebook and write down all the ways you are operating with an employee mindset.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #566: AI Is Your New Entrepreneur Super Tool For Efficiency & Ease with Stu McLaren

    Play Episode Listen Later Apr 27, 2023 44:18

    Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you're apprehensive about AI or you're all about it, one thing is for sure – it's taking the digital marketing world by storm. I won't lie –  there have been a lot of changes in online marketing over the past fourteen years that I've been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it! Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy' for all things memberships.  He's worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue. And in this episode, he's going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn't get left in the dust. You'll also hear: A tried and true framework that you can use to future-proof your online business Different ways you can take advantage of AI as a content creator How you can prevent your students from getting the dreaded “content complex”  The ‘secret sauce' Peloton has used to maintain a 92% membership retention rate This is a great listen for any business owner, whether you're just getting started or you're a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #565: Stop Wasting Time: Why Being “Outcome-Oriented” Is The Key To Efficiency & Growth

    Play Episode Listen Later Apr 25, 2023 21:00

    What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company If you know me, then you know that I'm all about time management. In fact, being an effective manager of my time is what's allowed me to only work four days a week, and grow my business like gangbusters. So when I came across an article in Fast Company called “How (and why) you should practice ‘anti-time management,'” it caught me way off-guard. Anti-time management? What does that even mean? And why on Earth would you not want to manage your time? Turns out, this article has way more than a catchy headline – because as I dug into it, I found that there's a whole different approach to time management that I'd never heard of before.  It's all about focusing on your final outcome, or what success looks like after you've achieved your goal – and by doing that, you end up saving a lot of time that you would have otherwise wasted spinning your wheels.  If that has your head spinning, don't worry – because in this episode, I'm going to break it all down for you.  You'll hear:  Why focusing on outcomes helps you achieve more (while doing less) Ways to become more outcome-oriented as a business owner   How I almost made a huge mistake in my business but got back on track by focusing on the outcome So if you've ever struggled with managing your time (or you're a huge time management nerd like me), then tune into this episode to learn about this refreshing new approach. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

    #564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte

    Play Episode Listen Later Apr 20, 2023 38:55

    How to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there's so much focus on what your mind tells you to do.  Case and point: When you're facing a challenge in your business, what do you do? You research. You look at the data. You strategize. You think from your head.  Even as a total data nerd myself, I've realized over the years that it's just as important to tap into your heart as it is your mind. In fact, your heart is the most neglected form of intelligence that you have -- and according to my guest on this episode, Danielle LaPorte, you can actually use it to navigate your journey as an entrepreneur.  Danielle is one of the most acclaimed spiritual thought leaders of our time, who in Oprah Winfrey's words, “is uniquely connecting the world together with a spiritual energy that matters.”  I love this conversation with her, because I'll be honest -- letting my heart play a role in some of the bigger decisions that I make in business hasn't always been the easiest thing for me. Like everything, it's been something I've had to practice. In this episode, you'll hear: What a heart-centered business is, and how you can create one How to overcome the low-level feelings of not “being enough” A new way to face challenging moments by choosing higher quality thoughts … Plus so much more! I promise, you'll get tons out of this episode – so go someplace comfy, pop in your Airpods and enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

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