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In Episode 104, Pete sits down with Juan, founder of Bet Hero, the value betting platform recently reviewed and recommended in SBC Magazine 164.Juan explains how his journey into betting began not through gambling, but by identifying inefficiencies in other markets. From building software to profit from sneaker releases, GPUs and collectibles, his background in computer science and automation naturally led him into arbitrage and eventually value betting.The discussion explores the difference between arbitrage and value betting, why expected value is the foundation of long term success, and how Bet Hero evolved from a simple Discord alert bot into a platform covering more than 400 sportsbooks worldwide.Pete and Juan analyse SBC's review of 16,488 bets producing a 4.06% ROI, explaining why ROI alone can be misleading, the importance of closing line value, and how successful users maximise returns through volume, discipline and focusing on EV rather than short term results.Finally, Juan discusses Bet Hero's unique pricing model using multiple sharp sources, alongside Kelly staking, middle betting, and the ongoing battle to stay ahead of increasingly sophisticated bookmakers.SBC members can also access an exclusive 20% discount on Bet Hero plans, saving up to €215 when joining before the end of June 2026. Full details at https://smartbettingclub.com/blog/bet-hero_review/Topics covered includeFrom sneaker reselling and software engineering into sports bettingHow arbitrage introduced Juan to value bettingWhy expected value is more important than individual resultsLearning to ignore short term variance and think long termBuilding the first Bet Hero Discord botGrowing from a personal tool into a platform covering 400+ sportsbooksWhy underserved betting regions create opportunitiesHow SBC analysed 16,488 Bet Hero bets and recorded a 4.06% ROIWhy ROI must be viewed alongside turnover and betting volumeUsing EV filters to improve performanceWhy closing line value is a key measure of successThe habits of Bet Hero's most successful usersWhy higher odds and lower strike rates can still offer excellent valueBuilding fair odds using multiple sharp sources rather than only PinnacleThe role of exchanges and prediction markets in modern pricingKelly staking versus level stakesAdding middle betting and future Bet Hero developmentsSupport The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook.Get 150 days commission free via this link:https://welcome.matchbook.com/SBC150Resources & MentionsBet Hero: https://betherosports.comBet Hero on X: @betherosportsSmart Betting Club: https://smartbettingclub.com/SBC's review of Bet Hero: https://smartbettingclub.com/blog/bet-hero_review/Key Quotes and Pull OutsOn discovering value betting“I always heard that less than 5% of bettors actually make money. The moment I understood how sportsbooks set odds and bake in a margin, everything changed.”“In the long run, value betting is more profitable (than arbitrage) because you don't need to hedge and sacrifice some of the profit.”On mindset and handling variance“If you start getting anxious about short term performance, it's going to play you mentally.”“I don't even check how the games are doing anymore. I place as many bets as I can and look at the results later.”“The top users only care about expected value. It doesn't matter if the bet has a 1% chance of winning or a 70% chance of winning. As long as it's positive expected value, that's all that matters.”On building Bet Hero“In the beginning, my idea was to build it for myself to take advantage of my local sportsbooks.”“There was no website, no dashboard. It was just a Discord bot sending me alerts when a value bet was found.”“Once I saw the product was working for me and for my friends, I decided to make it public.”On the reality of value betting returns“Even if you're getting a 1% ROI, it's daily. It compounds very quickly.”“I find there is a misconception when people compare betting ROI to the stock market. It's like comparing apples to oranges.”On finding the best betting opportunities“We usually recommend users start with over 3% expected value because you have a safe margin.”“Beginners care too much about winning probability. They filter out a big chunk of volume where value exists.”“There is no sportsbook that is the sharpest at everything.”On the future of betting markets“Prediction markets provide valuable data because you can see where the money is flowing and in what magnitude.”"This is a constant battle. The sportsbooks get better with time and we also get better.”“We continue improving the software every day.”
Recorded live at Smart Bash 2026, Pete Ling is joined by Phil Smith, Jeevan Jeyaratnam and Varun Sudhakar to explore one of the biggest challenges facing profitable bettors today: not finding value, but actually getting money down.The panel discusses how AI driven risk management, affordability checks and increasingly sophisticated customer profiling have changed the betting landscape. Topics include account longevity, timing of bets, market selection, exchange betting, accumulators, player props and the practical realities of avoiding restrictions while still maximising value.Drawing on experience from both sides of the industry, the conversation offers actionable insights for bettors looking to improve their returns, preserve access to bookmakers and make more from the edges they already have.Key topics:Why finding value alone is no longer enough, and how to make sure you can actually get meaningful stakes on your best betsWhat modern bookmakers are really looking for when profiling customers, and how AI is changing the way winning bettors are identifiedPractical ways to improve account longevity and reduce the risk of restrictions, affordability checks and stake reductionsHow accumulators, player props and other market types can help serious bettors maximise opportunities and stay under the radarWhy the timing of your bets can be just as important as the selection itself, and how to avoid common execution mistakesHow betting exchanges can provide greater flexibility, better scalability and an alternative route when bookmaker limits become an issueActionable advice for £50 to £100 stake bettors looking to increase profits, preserve accounts and build a more sustainable betting operationSupport The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsPhil on Twitter(X): https://x.com/philbettingJeevan: https://x.com/JeevesOddsVarun: https://x.com/svarun91Smart Betting Club: https://smartbettingclub.com/Key Quotes"Finding value has become much more democratised. Getting your money down is now 50% of the problem, if not more. The real challenge these days is execution."Varun"Every Monday morning I'll be at my desk looking at my deposits for the week and making sure I don't go over £500 per week because the affordability check will tend to trigger if you're depositing five grand a month."Phil"It's about not what wins, but what wins you the most."Pete"I've realised that I need to spread the staking across various different accounts. When I do it on one or two accounts, that's when the affordability check triggers."Phil"We're seeing algorithmic AI solutions that will do this job much faster, much better and at a greater scale than human traders can do."Jeevan"You can prime an account, but AI will pick up your bet as soon as you put the good bet on."Jeevan"You can have the biggest edge in Romanian tennis, but if you can't get down, it just doesn't matter."Varun"If you value the account, you've got to be very careful betting on niche markets where there's little liquidity."Jeevan"The worst thing that you can do is keep getting accounts locked with big cash balances in. You don't know when you're going to get paid out. It's just a nightmare."Phil
With the FIFA World Cup on the horizon, Mark O'Haire and Miguel Delaney join Matchbook's Daniel Hussey to have a check-in on what factors to consider, the impact of the host nations and some early outright fancies. 18+ | BeGambleAware
In Episode 102 of the SBC Podcast, I'm joined by Jesse May and Simon Nott to preview Smart Bash 2026, which is taking place on May 27th and 28th in London, England. You can grab your tickets and save 10% on the cost by using the SBC discount code: SBCSBASH10 when purchasing via www.smart-bash.comThis special episode breaks down why Smart Bash has quickly become one of the standout betting events in the UK, bringing together everyone from aspiring bettors to some of the sharpest operators, traders and professional gamblers in the industry.We discuss what makes the event different from a traditional gambling conference, why the networking side is such a huge part of the experience, and how many of the best conversations happen away from the stage, between bettors sharing ideas, edges and experiences that rarely get discussed publicly.We also preview the major workshops and panels taking place across the two days, including:• World Cup betting and trading angles• Prediction markets and exchange betting• The growth of the black market• Tax and syndicate structures• Bookmaker restrictions and sustainability• Racecourse betting and bookmaker insights• The evolution of betting edges• Why “getting money down” has become one of the biggest modern advantagesAlongside the betting discussions, the episode also explores the wider challenges facing bettors today, from affordability checks and regulation through to the growing importance of execution, timing and account management.Whether you are looking to sharpen your edge, meet like minded bettors, or better understand where the betting industry is heading next, this episode explains exactly why Smart Bash has built such a strong reputation within serious betting circles.Support The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsSmart Bash Tickets: www.smart-bash.comSmart Betting Club: https://smartbettingclub.com/On what makes Smart Bash different“It was the brainchild of people who wanted something that was just for bettors, just serious bettors.”On betting being a lonely pursuit“Professional gambling, or the attempt to become a professional gambler, is a lonely road.”On the networking side of Smart Bash“They only met that day at the event, but they were talking as if they'd known each other for years.”On hidden betting talent“There's quite a lot of people who attend that have no profile publicly, but are big bettors or run big betting operations”On Jose's workshop“Too many people just think they have a bet and always bet a single instead of looking at multiples and parlays.”On execution and betting strategy via the SBC Panel planned“If you can 2x how much money you can make from every account, that's worth that edge alone.”On why people should attend“If you have a passion for taking betting seriously, just come. You'll have fun.”
Today, I'm joined by Phil Smith, a full time football bettor specialising in antepost (futures) markets and exchange trading.Phil shares his journey from early losses and trial and error, through to building a profitable approach combining Betfair trading and more recently, antepost betting. We go deep into how antepost betting works in practice, where the real edge comes from, and why volume, structure and discipline are key to long term success. The conversation also explores the growing challenges facing bettors today, including Phil's own experiences, from being permanently removed from Betfair after years of activity, to being locked out of funds and bets for months during an affordability check with Sky Bet.These real world examples highlight the realities of modern betting, where getting money down, accessing funds, and even maintaining accounts has become as important as finding value. Bettors everywhere are experiencing woeful levels of customer service and significant hurdles depositing money for betting due to the failure of affordability checks and overbearing regulation. Phil's story captures and explains those frustrations in full for all to hear.This is a practical, honest discussion about modern betting, where theory often takes a back seat to execution, access and adaptability.KEY TALKING POINTSPhil's journey from early losses to going full time in 2020Transition into antepost betting and building a profitable edgeTurning a £3k bankroll into £12k through structured bettingBetfair trading as the foundation of his bankrollImpact of affordability checks, account closures and restrictionsBeing removed from Betfair after years of activity.Being locked out of funds and bets for months with Sky BetEvolution of his antepost strategy and staking approachManaging variance through diversification and structured bettingCombining short term income with long term ante post returnsSupport The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook.Get 150 days commission free via this linkResources & MentionsPhil on Twitter(X): https://x.com/philbettingTelegraph article featuring Phil "The professional sports gamblers being hunted down by the bookies"Chris Fawcett's SYC Suggestion Smart Betting ClubKEY QUOTESOn early struggles: “There was a lot of going through bankrolls and going around in circles. “It took me about 10 years before I went full time.”On finding an edge in antepost betting: “I realised there was a lot more to learn and a lot more angles to cover.”On building a bankroll: “I turned three grand into about twelve grand, that was a big bank builder.”On going full time: “I wasn't happy in my job, so I decided to take the risk and go for it.”On Betfair challenges: “Betfair staff don't really understand how people trade and operate. I never expected to get kicked off, it definitely caught me by surprise.”On Sky Bet issues: “It was six months of no access to my funds, no access to my bets. You can't even speak to the people actually dealing with your account.”On volume and variance: “If you don't place enough bets, you can easily get caught out.”On long term success: “If you can combine day to day profit with long term systems, that's the way to go.
Double-header of Premier League and FA Cup Semi-Final action this weekend for Mark O'Haire and Adrian Clarke to get stuck into. They join Matchbook's Daniel Hussey to preview it all. Time Stamps: 01:30 - Arsenal vs Newcastle 12:20 - Man Utd vs Brentford 20:05 - Man City vs Southampton 27:40 - Chelsea vs Leeds 35:45 - Any Other Bets 46:00 - Long-Shots 52:20 - Best Bets Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
In Episode 100 of the SBC Betting Interview series, Pete welcomes a special guest to mark the milestone, Antonino (Ant) De Rosa, a former Pinnacle trader and now operator of a large scale professional betting group.This episode goes deep into the reality of sharp betting. Not theory, not models in isolation, but how markets actually move, how sportsbooks react, and why execution is often the biggest edge in the modern game.Ant shares his unique journey from elite level Magic: The Gathering player to being recruited by Pinnacle, where he specialised in live NBA trading. He explains how his edge was never about knowing sport better than others, but about predicting behaviour, understanding where the next bet would come from, and how the market would react.The conversation then shifts into the mechanics of running a serious betting operation today. From scaling across multiple sports, managing hundreds of accounts, and handling real world challenges like liquidity, restrictions, and non payment.Ant is clear that having a strong model or idea is not enough, if you cannot get money down, the edge has no value.This is a rare, honest look at the sharp end of betting in 2026, where success comes from combining insight, discipline, and the ability to execute at scale.Support The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsAvoid The Trap Podcast: https://open.spotify.com/show/3VXIHNAv3HS9738ZeS0mKuAnt De Rosa on X/Twitter: https://x.com/DeRosa_AntoninoSmart Betting Club: https://smartbettingclub.com/Topics covered includeFrom Magic: The Gathering to Pinnacle traderHow Pinnacle identified and used sharp bettorsPredicting where the next bet comes fromWhy market movement is driven by respected moneyThe difference between “cold” and “hot” betsHow sportsbooks actually set lines and limitsBuilding and scaling a multi sport betting operationManaging hundreds of accounts and execution challengesThe reality of getting bets on and getting paidWhy liquidity defines what is worth bettingHow edges evolve and disappear over timeWhere opportunities still exist in modern bettingKey quotes On what made him successful at Pinnacle “I was able to predict where the next bet was coming from."On market dynamics “If nothing is happening and a sharp bets you, you have to move. If they bet after you move, that means something completely different.”On sportsbooks and pricing “Opening lines don't matter. Within 15 minutes you're at the right number taking bets.”On timing of bets “Why did they bet now and not later, that's the question you should be asking.On betting reality vs theory “If you can't get money down on it, it's worthless.”On execution challenges “I had no idea how hard it was to bet until I started doing it myself.”On scaling and liquidity “For us to get 10k down on a challenger match, 300 people might have to see the bet.”On building an edge “Start with an idea, then test it. Don't start with a sport and hope to find one.”
I met Andrew several years ago when he came to hang out at an Old Duff Genever evening I was hosting at Berlin's marvellous Zyankali Bar, and the good people of Rachel Harrison Communications recently recommended I get him on, which struck me as an excellent idea. Turns out he's fourth-generation American liquor royalty, with a mother from the Hiram Walker family, a great-grandfather who bootlegged during Prohibition, a grandfather who legalised the business, and his father, who built US liquor distribution juggernaut Breakthru Beverage Group. As well as a lifelong love of hospitality that started with a teenage stage at the three-Michelin-starred Eleven Madison Park, Andrew was very successful as an investor, in startups that included Seven Rooms reservations & CRM software, which had a lucrative exit. We chat Chinola, Empirical, Great Jones Distilling, his time at Proximo , the liquor and hospitality biz and a lot more - enjoy! (Get in touch with Duff!Podcast business enquiries: consulting@liquidsolutions.org (PR friends: we're only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won't supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip's consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.orgPhilip on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...
Pete sits down with Graeme Acheson, founder of Sports4Cast, the data driven modelling platform recently reviewed in SBC Magazine 161.Graeme explains how a background in accountancy and risk analytics evolved into building forecasting models across rugby, football and baseball. What began as a passion project tracking rugby rankings developed into a fully automated betting model designed to identify bookmaker mispricing through probability accuracy.The discussion centres on rugby, where the model has produced a double digit ROI over the past 12 months, and why thinner, less efficient markets can offer opportunity for disciplined bettors. Graeme breaks down the distinction between prediction and probability, how his dynamic system adapts to market movement, and why timing can matter as much as selection.The conversation then moves beyond betting, exploring how the same ranking methodology has been used by football clubs such as Sunderland to help shortlist managers and guide season level decision making.Finally, Graeme outlines plans to expand into further sports, the challenges of modelling sharper markets like football, and why simple principles, applied consistently with good data, can still uncover edges in 2026.Topics covered includeFrom chartered accountant to sports modelling founderHow rugby rankings evolved into a betting modelWhy rugby markets are less efficient than footballWhy early week pricing can offer stronger edgesLiquidity trade offs and closing line efficiencyUsing A, B and C bet gradings to manage riskFully automated modelling and hourly odds updatesWorking with betting syndicates vs retail bettorsApplying ranking systems to football manager recruitmentData driven shortlisting at SunderlandSeason targeting models and decision support for clubsExpanding into football, baseball and future sportsWhy probability accuracy matters more than picking winnersSupport The PodcastYou can support the SBC Podcast by visiting our sponsor, Matchbook. Get 150 days commission free via this link Resources & MentionsSports4Cast: sports4cast.comSmart Betting Club: https://smartbettingclub.com/Key quotes and pull outsOn how it started“I didn't start doing it for betting. I just enjoyed making the predictions and seeing how accurate they were.”“The first question everybody would always ask was, do you use these for betting?”On rugby as a betting market“There's always something going on in rugby, and it's not priced as efficiently as football.”“The mispricings in some of the smaller rugby leagues are almost farcical.”“Three or four days out you'll see plenty of good opportunities. The trade off is limits.”On Using The Sports4Cast Service"The system is constantly updating. Every hour the recommendations can change.”“Different users will see different opportunities depending on when they log in.”On Syndicates and Scale“I speak to a couple of syndicates who take the responsibility of getting the bets down. That allows you to get some skin in the game without the admin of keeping accounts open.”“If you have the execution in place, there is definitely scale there in rugby.”On working with football clubs“If a manager consistently joins clubs and leaves them at a much higher ranking, they must be doing something right.”“You never blindly follow the data. You match the quantitative with the qualitative.”“It just gives clubs a grounding. You're not sticking your finger in the air.”
Pete sits down with Chris Fawcett, former full time professional gambler turned model builder and co founder of Sharp Betting.Chris reflects on a 20 year career in betting that began in the late 1990s, from early horse racing speed ratings to automated exchange models, and later high volume football accumulators. He explains how exchanges changed the game, why markets became more efficient, and why staking and risk tolerance evolved as he got older.The conversation then shifts to Sharp Betting, how the models work, why accumulators make sense in today's soft bookmaker environment, and the challenge of educating bettors to trust process over short term results.Finally, Chris gives a detailed and data driven take on the state of the UK betting market, affordability checks, exchange decline, black market growth, rising taxation, and what he believes needs to change.TopicsStarting as a full time pro in the late 1990sHow Betfair transformed his betting careerFrom manual betting to fully automated modelsWhy market efficiency forced constant adaptationMoving from high variance gambling to lower risk tradingThe evolution of staking as experience grewWhy price matters more than opinionThe logic behind using accumulators in soft marketsLessons from making six figures before account closuresHow Sharp Betting models football and racingEducating users to trust process over short term runsNFL and NBA modelling and the rise of prediction marketsExchange liquidity decline and what it means for bettorsAffordability checks, black market growth, and unintended consequencesPractical advice for serious UK bettors in 2026Support The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsSharp betting: https://sharpbetting.co.uk/Chris on Twitter: https://x.com/chrisgambler247Smart Betting Club: https://smartbettingclub.com/Key QuotesWhy Business Feels Riskier Than Gambling “Doing business actually feels riskier than gambling ever did. Every decision is costly.”The Betfair Turning Point “Betfair was a complete game changer. Once you could automate bets, everything changed.”Models Must Adapt “Early on I trusted the model completely. Later I learned you have to adjust to the market.”Why Accumulators Make Sense “If you want to survive with soft bookmakers today, you have to bet where they expect to make money, and that often means accumulators.”Where Did The Money Go “We have a situation now where the regulated betting market is shrinking and that money has gone somewhere.”Culture Change First “The only way we go back to a healthier market is a culture shift. It cannot be the operator's job to decide what someone can or cannot afford to gamble.”Punishing The Majority “It feels like we are punishing the whole population to protect a minority, without measuring whether harm is actually being reduced.”Adapt, Do Not Exit “I would not tell people to leave the UK. There are still opportunities, but you have to adapt.”
As good a long weekend's racing as you're going to get at Leopardstown. Dublin Racing Festival analysed and reviewed by Cheltenham Trends expert Matt Tombs, Racing TV's Donn McClean and Matchbook's Daniel Hussey. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Arsenal vs Manchester United headlines Gameweek 23 in the Premier League. That match and three other marquee ones previewed by Mark O'Haire and Adrian Clarke, plus best of the rest of the action. Matchbook's Daniel Hussey on hosting duties. Time Stamps: 01:15 - Arsenal vs Man Utd 11:50 - Man City vs Wolves 20:50 - Bournemouth vs Liverpool 28:25 - Newcastle vs Aston Villa 34:25 - Any Other Bets 44:33 - Long-Shots 50:10 - Best Bets Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Tony opens the show by reading a few emails, and he also talks about dealing with his gas company, and he tells the story of going to Framebridge. Jason La Canfora calls in to go around the NFL, James Carville calls in to make his weekly football picks, Pat Forde calls in to preview the next round of college football playoff games, and Tony closes out the show by opening up the Mailbag. Songs : Mairi Campbell “I want to build a band that sounds like Jimmy Shand” ; “Auld Lang Syne” To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Bumper preview of the Premier League over Christmas in our last podcast of 2025. One final time, Mark O'Haire and Adrian Clarke share their best bets with Matchbook's Daniel Hussey. Wishing all our listeners and viewers a very Merry Christmas and Happy New Year. Time Stamps: 02:45 - Man Utd vs Newcastle 09:55 - Arsenal vs Brighton 17:00 - Chelsea vs Villa 24:35 - Palace vs Spurs 32:00 - Any Other Bets 40:50 - Long-Shots 45:22 - Best Bets Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
In Episode 97 of the Smart Betting Club Podcast, I am joined for the third time by Anthony Kaminskas, founder of AKBets and a former professional punter turned bookmaker.Nearly three years on from the launch of AKBets, this conversation takes stock of how the business has grown, how the betting industry has shifted, and why life as a modern bookmaker is far tougher than most punters realise - including a healthy discussion on betting restrictions.AK speaks candidly about operating under UK regulation, handling restrictions, managing compliance risk, and absorbing rising costs at every level of the business. He also lifts the lid on the real economics of running a sportsbook, sharing hard numbers on payroll, data feeds, duties, levies, payment processing and platform fees.This is not a marketing interview. It is an honest look at why betting markets look the way they do, why margins are tightening, and why both punters and bookmakers are being squeezed by the same pressures.Topics covered include• The early chaos of launching AKBets just before Cheltenham and surviving the first year • Growing from a one man operation to a licensed bookmaker with close to 30 staff • Why compliance now outweighs trading as the biggest business risk and team • How and why bookmakers limit or restrict certain betting patterns • The reality behind social media narratives around account closures • The impact of rising UK betting and casino duties on prices and offers • Why higher taxation almost always leads to worse odds for customers• The true monthly cost of running a UK sportsbook • Why horse racing is becoming harder and harder to offer sustainably • The growing risk of black market operators as regulation tightens • Whether the future still holds opportunity for sharp bettors • Why professional gambling skills transfer well outside bettingIf you want to understand how bookmakers actually think, why markets behave the way they do, and where the pressure points now sit in UK betting, this is essential listening.Support The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsAKBetsSmart Betting Club
In this episode, Pete speaks with Andrew Pace, founder of inplayLIVE, a live betting platform built around real time wagering and repeatable edges. Andrew shares his journey from early losing punter to profitable live bettor, then into building one of the most active live betting communities around today.Andrew explains how watching games in real time revealed repeatable pricing errors, why mindset is the foundation of long term success, how his field goal strategy kickstarted six figure profits, and why tracking and data now shape everything he does. He also gives a candid look at the realities of getting on, dealing with limits and non payments, and why offshore and crypto books are both a risk and a necessity at scale.The conversation also covers the evolution of inplayLIVE, the role of its education system, how the community compounds edges, and the adjustments needed as markets shift and tighten. For those wanting to learn more about inplayLive, you can read a full independent review and take advantage of a 25% saving on both the Light and Pro packages (the latter worth over £450) in Issue 158 of the Smart Betting Club magazine.Key Talking PointsAndrew's transformation: From gambling on instinct to building a structured live betting approach that actually winsThe lightbulb moment: How spotting repeatable patterns during games led to his first major edgeField goals to full markets: The simple live angle that grew into hundreds of 1000's in profitWhy watching games beats models: Real time information, fast reactions, and knowing when prices are wrongDiscipline over bravado: How mindset, loss management and volume control separate winners from the restThe power of community: Members uncovering edges that became more profitable than Andrew's own playsInside the live stream setup: Why fast feeds matter and how to avoid being picked off by delaysGetting on and staying on: Over 500 hundred account closures, six figure non payments, and how he still navigates today's booksRisk and reward offshore: What he looks for before trusting a new crypto or grey market bookmakerMarket evolution: Why edges shift, how corrections happen, and the process Andrew uses to find what comes nextEducation first: How the inplayLive masterclass became the backbone of their entire systemBetting as a vocation: Why Andrew would still watch every game even without money on the lineKey Quotes On getting started live betting..."My first parlay won, and the next day I was on Craigslist buying TVs so I could watch every game.”On learning where the edges lay...“I watched everything with the sportsbook open, and I started to notice patterns. That's when things changed.”On the psychological battles bettors face...“The biggest edge in betting long term is always mindset.”On the inplayLIVE community...“We've had members find edges that became more profitable than anything I'd been betting before.”On not getting paid by bookies...“I've been cut off from well over 500 sportsbooks and stiffed for more than $400,000 dollars.”Support The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsinplayLIVE website Recent SBC magazine feature (Issue 158) reviewing inplayLIVEListen to the inplayLIVE podcast 'Behind The Lines'
As good a weekend's jumps racing as you could get, with drama at every turn and some great finishes. Racing TV's Donn McClean and Cheltenham Trends expert Matt Tombs join host Daniel Hussey to review it all, plus look at what it all means for the rest of the season. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Cheltenham Trends expert Matt Tombs and Racing TV's Donn McClean join host Daniel Hussey to give their thoughts on a brilliant weekend's jumps racing and share their shortlist of eyecatchers. Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews 18+ | BeGambleAware
Another brilliant weekend of jumps ahead. No better men than Andrew Blair White and Micheál Deasy, who join host Tom Stanley live from... Dubai? Haydock and Punchestown covered, including the Matchbook-sponsored Craddockstown Novice Chase on Sunday. Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews 18+ | BeGambleAware
The Matchbook Cheltenham Trail is back for a third series. Starting earlier this season, Matt Tombs and Donn McClean join host Daniel Hussey every week for a Weekend Review, Eyecatchers and Listener's Questions. Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews 18+ | BeGambleAware
In this episode, Pete speaks with Sharp Betting co-founder David Hipkin, who started out as a boxing trader before pivoting into professional betting, using the same data-led methods that would later form the basis of Sharp Betting to generate over £200,000 in profit from soft bookmakers alone.David shares his journey from early days in spread betting alongside the likes of Mike Tyson and Lennox Lewis, to betting with AI edge models and the launch of the Sharp Betting platform in 2024. You'll learn real-world strategies to beat the bookmakers, insights into how to operate like a sharp bettor and what it really takes to escape the limitation trap most punters find themselves in.We also explore Sharp Betting's curated tools and member community, including the explosive growth of David's Daily - a free Telegram tipping feed showing 12.54% ROI from more than 2,600 bets. And if you're an SBC member, you can currently secure a full 12 months of Sharp Betting Premium for just £150 - saving £78 compared to the regular price (offer valid until 30 November 2025).Key Talking PointsDavid's origin story: From betting with family at the Grand National to trading Vegas title fightsTurning data into money: How "Frog the Gambler" evolved into Sharp Betting's global football modelWhy sharp betting isn't about staking big - it's about winning small, consistentlyGrabbing value quietly: How multiples (accas, Yankees, Lucky 15s) act as camouflage for sharp bettors“If it works, why sell it?” - The real answer behind productising a winning betting modelVariance vs edge erosion: How to spot the difference and stay profitableDealing with restrictions: Camouflage tactics, priming accounts, and making yourself look like a mugWhy betting exchanges don't suit every model - Sharp Betting's experience on BetfairCommunity impact: Why helping everyday bettors build £1–3K banks is as rewarding as six-figure winsSharp Betting Highlight:David's Daily (Free) - 2,600 bets logged and verified at 12.54% ROILive Model Access (Premium) - Bet alongside the data in real-time on soft booksCurrent SBC member offer: £150 off a 12-month subscription (until 30 Nov, 2025)Support The PodcastYou can support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150Resources & MentionsSharp Betting website Recent SBC magazine feature (Issue 157) profiling Sharp BettingFollow Sharp Betting on X (Twitter) Follow David on X (Twitter)
The Jumps are back as we gear up for another season on Matchbook. Micheál Deasy stands in for Tom Stanley alongside Steve Jones and Charlie Poste. Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews 18+ | BeGambleAware
Brian is the founder of Expert DOJO , one of the most active institutional investors in the world. With over 300 startup investments he is uniquely positioned to speak to how startups grow from that initial innovation to a world dominating brand. His expertise is in the area of emotional resonance and how relationships can be built and sustained between those startups and their customers. All his experience in Expert DOJO opened the door to both invest in and to become co-founder of Matchbook AI. Matchbook is an innovative SaaS solution that solves data quality problems by streamlining the process of matching and enriching data. Matchbook gives their clients the tools to unlock the value of their business with comprehensive data stewardship functionality and the world's premier source of commercial intelligence from Dun & Bradstreet and other data providers.
Back by popular demand! Ian Fortune and Paul Lawrence return for the next six weeks, covering the Irish Greyhound Derby for Matchbook. This episode, they focus on the Outright market. Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Steve and Jeremy talk to Leslie Merinoff of Matchbook Distiling Company. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: YouTube: https://bit.ly/3kAJZQz Our Club: https://www.abvnetwork.com/club Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.
Check out the podcast "Manny Talks Shooting". Wherever you listen to podcasts. Apple Podcasts: https://podcasts.apple.com/us/podcast/manny-talks-shooting/id1552710518 Anchor: https://podcasters.spotify.com/pod/show/mannytalksshooting Manny Talks Shooting Merch: Check out the Title Sponsor: https://www.d2customguns.com/ Follow us on: mannytalksshooting.comhttps://linktr.ee/mannytalksshooting Instagram: https://www.instagram.com/mannytalksshooting/ Email: manny@mannytalksshooting.comMusic courtesy of Ben Sound at https://www.bensound.com
Final episode of this series. Trends expert Matt Tombs and Racing TV's Donn McClean join host Daniel Hussey to look at Tuesday and Wednesday's Handicaps, as well as answer some of your Cheltenham questions. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Matt Tombs and Donn McClean join host Daniel Hussey for the Matchbook Cheltenham Trail. For our penultimate episode of the series, we look at the Thursday and Friday Handicaps. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Before starting the show, we wanted to pay our deepest condolences to Michael O'Sullivan's family, friends and fellow jockeys. Donn McClean and Matt Tombs then shared their thoughts on the weekend's racing, eyecatchers and previewed the Gold Cup and Champion Hurdle with Daniel Hussey. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Matt Tombs and Donn McClean join host Daniel Hussey to look back at the weekend, share eyecatchers and preview the Champion Chase with host Daniel Hussey. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
A lot of talking points from the Dublin Racing Festival as we discuss all the Grade 1s with a view to Cheltenham. As always, Matt Tombs and Donn McClean join host Daniel Hussey. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Arsenal vs Man City and Bournemouth vs Liverpool headline this weekend's Premier League action. Mark O'Haire and Adrian Clarke return alongside host Daniel Hussey to preview it all for Matchbook. Time Stamps: Arsenal vs Man City (01:02) Bournemouth vs Liverpool (10:10) Everton vs Leicester (18:48) Brentford vs Tottenham (26:40) Any Other Bets (34:30) Long-Shots (41:40) Best Bets (47:50) Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Matt Tombs and Donn McClean are again back with host Daniel Hussey to review the weekend, share their eyecatchers and look ahead to the Dublin Racing Festival starting on Saturday. ___________________________________________ Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Plenty happening in the jumps racing game, with seemingly more big clashes this season. Donn McClean and Matt Tombs join host Daniel Hussey to cover all the big races with a view to Cheltenham trends and the lads share their eyecatchers. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Matt Tombs and Donn McClean join host Daniel Hussey to tackle the Chase races from Christmas, plus the rest of the action in January. We cover all these races with a view to Cheltenham trends, the lads share their eyecatchers, and we answer your questions. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Back by popular demand! The second Series of the Matchbook Cheltenham Trail kicks off with Matt Tombs and Donn McClean joining host Daniel Hussey every Tuesday leading up to the Festival. For Episode 1, we focus on all the main hurdle races over Christmas and what they mean for the Champion, Stayers and novice divisions. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
The jumps are well and truly in full swing with Cheltenham getting underway this weekend. Micheál Deasy and Ed Quigley preview Saturday's action for Matchbook, alongside Tom Stanley. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
The dream team of Ian Fortune and Paul Lawrence return to the Matchbook airwaves to preview the Irish Greyhound Derby at the new-look Shelbourne Park. Some big, big prices put up on the Matchbook Betting Exchange from the guys, who will be here for all six weeks every Wednesday morning. Harry Findlay will be joining the guys for the Quarter-Final Preview in a few weeks time. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Judah Fortgang and Doug Kezirian join Matchbook's Daniel Hussey to give their Week 5 takeaways and look ahead to Week 6 this weekend. Time Stamps: Week 5 Takeaways (00:30) Commanders @ Ravens (07:17) Lions @ Cowboys (15:20) Bengals @ Giants (19:30) Bills @ Jets (24:05) Any Other Bets (29:15) Long-Shots (35:15) Best Bets (39:20) Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Mark O'Haire and Adrian Clarke join Matchbook's Daniel Hussey to preview this weekend's Premier League action, including Manchester City vs Arsenal. Time Stamps: Man City vs Arsenal (01:16) West Ham v Chelsea (09:20) Leicester vs Everton (17:14) Crystal Palace vs Man Utd (24:50) Any Other Bets (31:15) Long-Shots (38:50) Best Bets (43:08) Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
Judah Forgtgang and debutant Doug Kezirian join Matchbook's Daniel Hussey to assess the NFL season so far and look ahead to Week 2. Time Stamps: Week 2 Takeaways (00:25) Texans @ Vikings (04:05) Eagles @ Saints (08:29) Ravens @ Cowboys (12:49) Lions @ Cardinals (16:32) Any Other Bets (23:07) Long-Shots (34:44) Best Bets (39:14) 18+ | BeGambleAware
Phil Gordon has a unique hobby related to Route 66. As an engineer, he's very careful not to let even his closest acquaintances know that he is passionate about collecting historic Route 66 matchcovers. With a collection beyond 5000 matchcovers, Phil has painstakingly scanned and uploaded his collection online to share with the world and Route 66 fans. Join The Route 66 Podcast host Anthony Arno as he talks with Phil about one of the most unusual hobbies as a phillumenist. Highlights include: Matchbook versus matchcover Collecting Does the absence of matches in a matchcover collection diminish the value? Earliest history of matches and matchbook advertising Most popular configurations of matchbooks Philuminist by definition Transition from collecting postcards to match covers The original 10 matchcovers in Phil's collection The most coveted Route 66 matchcover: Peach Springs Garage What do people think of someone who has collected over 5,000 matchcovers? Developing an organized system for collecting and cataloging Route 66 matchcovers Motels and lodgings Cafes and restaurants Gas stations Trading Posts Full length matchcovers designs Background knowledge needed for collecting matchcovers Ebay scammers selling matchcovers Current demand for matchbooks Rear striker versus front striker matchbooks design changes (1973) Back striker safety versus rear striker Discovering unknown Route 66 history through match cover collecting The ultimate Route 66 matchcover that Phil has spent 20+ years searching for Scherer's (estimated value $50) The holy grail of matccovers outside of Route 66: Charles Lindbergh (estimated value several thousand) The very first advertising: hand written matcbook covers First commercial matchbook ever printed Initial interest in posting matchovers online: Whiting brothers Sharing matchcovers online with the whole world Step by step process for uploading matchcovers Popularity of matchbooks today with the decline of smoking National organization of matchcover collectors The Route 66 Matchcover Collector - Search wide variety of Route 66 establishments for matchcovers Phil's Route 66 Website: Personal website containing both postcards and matchcovers
The final weekend of the Premier League season is upon us. The title is still on the line (perhaps hanging by a thread!) so we preview those two games, plus the battle for European football. As always, Mark O'Haire and Adrian Clarke join host Daniel Hussey to preview it all for Matchbook. Thanks for listening to us throughout the season, we will be back for a couple of finals (FA, Champions League, Europa and Conference League) podcasts before we're back for Euro 2024. Time Stamps: 04:00 Man City vs West Ham 12:45 Arsenal vs Everton 20:20 Brentford vs Newcastle 27:50 Brighton vs Man Utd 35:20 Crystal Palace vs Aston Villa 38:00 Chelsea vs Bournemouth 42:15 EFL Playoffs 45:20 Long-Shots 49:29 Best Bets Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware 18+ | BeGambleAware
Matchbook's Will Turl and golf betting expert Jack Kelliher join host Daniel Hussey to share their best bets at this year's US PGA. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
In this special weekend episode, Duluth News Tribune arts and entertainment reporter Jay Gabler shares his most recent article in his weekly column, "Front Row Seat." Today's topic is: "A Duluth matchbook collection from the 1980s." The Duluth News Tribune Minute is a product of Forum Communications Company and is brought to you by reporters at the Duluth News Tribune, Superior Telegram and Cloquet Pine Journal. Find more news throughout the day at duluthnewstribune.com. If you enjoy this podcast, please consider supporting our work with a subscription at duluthnewstribune.news/podcast. Your support allows us to continue providing the local news and content you want.
The podcasts keep coming on Matchbook, and our Grand National preview is next. Steve Jones, Ed Quigley and Dan Overall join Tom Stanley to share their best bets for the final day of the Aintree Festival. 18+ | BeGambleAware
Jack Kelliher and Matchbook's in-house tipster Will Turl join host Daniel Hussey to preview this week's US Masters. Jack's newsletter: https://gingerbets.io/ Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
The Champions League finally hots up with four unbelievable ties to preview. Mark O'Haire, Adrian Clarke and Miguel Delaney are our team as they join Matchbook's Daniel Hussey to share their best bets. Time Stamps: 05:30 Arsenal vs Bayern 16:05 Real Madrid vs Man City 28:00 PSG vs Barcelona 33:40 Atletico vs Dortmund 43:43 Europa League 48:30 Long-Shots 52:10 Best Bets Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
The last episode of this series of the Matchbook Cheltenham Trail sees us review the Festival, look at Aintree and Punchestown, plus a shortlist for 2025. As ever, it's Matt Tombs and Donn McClean joining Daniel Hussey. Time Stamps: 01:30 Cheltenham Review 53:00 Fairyhouse | Aintree | Punchestown 01:02:00 2025 Ante-Post Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware
If you want to support the squad, you can follow us on Patreon for *lots* of bonus content, including patreon-only no rulez podcasts every few weeks http://patreon.com/thegoldenratio4/ You can pre-order a PAW PRINTED COPY(!!!) of GR Mom's book here: https://honestdogbooks.com/item/gQpiPqSJBXhkzZbIDRVvjg