Podcast appearances and mentions of meredith kallaher

In today's episode, I sit down with Meredith Kallaher, a boutique digital ads agency owner, to talk about How to Leverage Cost Effective Facebook and Instagram ads to Build your Brand Visibility and Increase Sales.  Meredith and her team are dedicated to constant optimization and through her depth of knowledge as a marketer, her deep understanding of paid advertising, and her ability to leverage marketing assets in a symbiotic way to help expand your reach and increase your sales, she has developed a truly unique way to take your paid advertising strategy and results to the next level. With a keen eye for data and a passion for numbers, she is able to leverage both real-time information and best practices to help drive decision-making.  Grab your pen and paper and get ready to learn from Meredith as she walks you through the campaigns she's using with her clients and how you can leverage this advertising strategy in your own business. Enjoy!    Mentioned in this episode Offer Optimization Scorecard Leave a Podcast Review Subscribe   Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

This week on Damn Good Marketing, Shelby picks the brain of ad expert Meredith Kallaher! Meredith shares incredible tips on what types of ads you should be using for your business. She and Shelby have a great conversation packed with success stories and insights that could change the game in helping you reach your goals! CONNECT WITH MEREDITH:Instagram: https://www.instagram.com/meredithkallaherbiz/Website: https://www.meredithkallaher.com/LINKS TO FREEBIES BELOW!Weekly Newsletter: https://crafty-producer-5545.ck.page/6fe710184cSocial Media Success Blueprint: https://crafty-producer-5545.ck.page/83d61e346cAuthentic Content Creation Guide: https://crafty-producer-5545.ck.page/57156d1bf1BUY TICKETS FOR DGML 2024https://www.shelbyclementmarketing.com/damn-good-marketing-live-eventABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself.This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website: https://www.shelbyclementmarketing.com/Facebook: https://www.facebook.com/shelbyclementmarketingInstagram: https://www.instagram.com/itsshelbyclementLinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok: https://www.tiktok.com/@shelbyclementmarketingYouTube: https://www.youtube.com/@shelbyclementmarketing

Delivering Marketing Joy Episode 415 with Meredith Kallaher by Kirby Hasseman

Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework. Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room! Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing. In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience. As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week's incredible guest, Brooke Chapman. What you'll learn from Meredith Kallaher 00:00 Meredith Kallaher and Jason Barnard01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel02:06 Meredith Kallaher's KGMID04:43 Copywriting Framework: Technical vs Human Approach 05:34 Utilising AI Tools in Content Creation06:59 The Importance of Human Input for AI Generated Content09:59 How to Find the Right People to Deliver Great Copywriting 11:06 How Important is it for Copywriters to Know What They are Writing About11:57 Meredith Kallaher's Three Steps to Creating a Copywriting Framework12:06 First Step: Write a Complete Brand Story13:54 Second Step: Transformation Statement15:34 Deciding on an Elevator Pitch and Call to Action18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework20:18 Third Step: Look at the Customer Value Journey20:45 Step-by-Step Guide to Customer Value Journey 20:56 Step 1: Awareness20:58 Step 2: Engagement21:01 Step 3: Subscription21:04 Step 4: Conversion21:12 Step 5: Excitement21:14 Step 6: Ascend Value Journey21:28 Step 7: Advocacy21:30 Step 8: Promotion25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman This episode was recorded live on video September 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework. Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room! Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing. In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience. As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week's incredible guest, Brooke Chapman. What you'll learn from Meredith Kallaher 00:00 Meredith Kallaher and Jason Barnard01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel02:06 Meredith Kallaher's KGMID04:43 Copywriting Framework: Technical vs Human Approach 05:34 Utilising AI Tools in Content Creation06:59 The Importance of Human Input for AI Generated Content09:59 How to Find the Right People to Deliver Great Copywriting 11:06 How Important is it for Copywriters to Know What They are Writing About11:57 Meredith Kallaher's Three Steps to Creating a Copywriting Framework12:06 First Step: Write a Complete Brand Story13:54 Second Step: Transformation Statement15:34 Deciding on an Elevator Pitch and Call to Action18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework20:18 Third Step: Look at the Customer Value Journey20:45 Step-by-Step Guide to Customer Value Journey 20:56 Step 1: Awareness20:58 Step 2: Engagement21:01 Step 3: Subscription21:04 Step 4: Conversion21:12 Step 5: Excitement21:14 Step 6: Ascend Value Journey21:28 Step 7: Advocacy21:30 Step 8: Promotion25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman This episode was recorded live on video September 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework. Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room! Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing. In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience. As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week's incredible guest, Brooke Chapman. What you'll learn from Meredith Kallaher 00:00 Meredith Kallaher and Jason Barnard01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel02:06 Meredith Kallaher's KGMID04:43 Copywriting Framework: Technical vs Human Approach 05:34 Utilising AI Tools in Content Creation06:59 The Importance of Human Input for AI Generated Content09:59 How to Find the Right People to Deliver Great Copywriting 11:06 How Important is it for Copywriters to Know What They are Writing About11:57 Meredith Kallaher's Three Steps to Creating a Copywriting Framework12:06 First Step: Write a Complete Brand Story13:54 Second Step: Transformation Statement15:34 Deciding on an Elevator Pitch and Call to Action18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework20:18 Third Step: Look at the Customer Value Journey20:45 Step-by-Step Guide to Customer Value Journey 20:56 Step 1: Awareness20:58 Step 2: Engagement21:01 Step 3: Subscription21:04 Step 4: Conversion21:12 Step 5: Excitement21:14 Step 6: Ascend Value Journey21:28 Step 7: Advocacy21:30 Step 8: Promotion25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman This episode was recorded live on video September 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key). Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout. Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science.  In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience.  As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week's wonderful guest, Meredith Kallaher. What you'll learn from Colin Shaw 00:00 Colin Shaw and Jason Barnard01:20 Colin Shaw's Brand SERP and Knowledge Panel03:09 Jason Barnard's Knowledge Panel Tips03:51 Getting a Knowledge Panel for a Podcast05:49 Why You Should Focus on Customer Experience06:37 How Important It is to Understand People's Experience07:07 Colin Shaw's Four Elements to Understanding Customer Experience07:10 First Element: Understanding What Customers Do07:23 Second Element: Understanding How Customers Feel07:40 Third Element: A Deliberate Customer Experience09:57 Fourth Element: Understanding Why Customers Do What They Do10:56 Colin Shaw's Definition of “User”12:17 The Difference Between Customers and Clients14:13 What is Customer Centricity?14:53 How Do You Know What Customers Want?15:22 Three Ways to Find Out What Customers Want.15:27 First: Customer Research16:18 Second: Looking at What Customers Do17:38 Third: Looking Through Behavioural Science20:11 What are the Most Important Things for Customers?24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources26:52 How to Build Long-term Customer Relationships31:02 Passing the Baton: Colin Shaw to Meredith Kallaher This episode was recorded live on video September 6th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key). Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout. Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science.  In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience.  As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week's wonderful guest, Meredith Kallaher. What you'll learn from Colin Shaw 00:00 Colin Shaw and Jason Barnard01:20 Colin Shaw's Brand SERP and Knowledge Panel03:09 Jason Barnard's Knowledge Panel Tips03:51 Getting a Knowledge Panel for a Podcast05:49 Why You Should Focus on Customer Experience06:37 How Important It is to Understand People's Experience07:07 Colin Shaw's Four Elements to Understanding Customer Experience07:10 First Element: Understanding What Customers Do07:23 Second Element: Understanding How Customers Feel07:40 Third Element: A Deliberate Customer Experience09:57 Fourth Element: Understanding Why Customers Do What They Do10:56 Colin Shaw's Definition of “User”12:17 The Difference Between Customers and Clients14:13 What is Customer Centricity?14:53 How Do You Know What Customers Want?15:22 Three Ways to Find Out What Customers Want.15:27 First: Customer Research16:18 Second: Looking at What Customers Do17:38 Third: Looking Through Behavioural Science20:11 What are the Most Important Things for Customers?24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources26:52 How to Build Long-term Customer Relationships31:02 Passing the Baton: Colin Shaw to Meredith Kallaher This episode was recorded live on video September 6th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key). Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout. Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science.  In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience.  As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week's wonderful guest, Meredith Kallaher. What you'll learn from Colin Shaw 00:00 Colin Shaw and Jason Barnard01:20 Colin Shaw's Brand SERP and Knowledge Panel03:09 Jason Barnard's Knowledge Panel Tips03:51 Getting a Knowledge Panel for a Podcast05:49 Why You Should Focus on Customer Experience06:37 How Important It is to Understand People's Experience07:07 Colin Shaw's Four Elements to Understanding Customer Experience07:10 First Element: Understanding What Customers Do07:23 Second Element: Understanding How Customers Feel07:40 Third Element: A Deliberate Customer Experience09:57 Fourth Element: Understanding Why Customers Do What They Do10:56 Colin Shaw's Definition of “User”12:17 The Difference Between Customers and Clients14:13 What is Customer Centricity?14:53 How Do You Know What Customers Want?15:22 Three Ways to Find Out What Customers Want.15:27 First: Customer Research16:18 Second: Looking at What Customers Do17:38 Third: Looking Through Behavioural Science20:11 What are the Most Important Things for Customers?24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources26:52 How to Build Long-term Customer Relationships31:02 Passing the Baton: Colin Shaw to Meredith Kallaher This episode was recorded live on video September 6th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Meredith Kallaher talk about using Facebook and Instagram ads to expand your business' reach and explode your sales. Meredith talks about how business owners can communicate the value of their offers, move prospects along their customer journey quickly, and much more.

Meredith Kallaher helps online businesses expand their reach and explode their sales with digital ads. Meredith spent the beginning of her career as an internationally based CPA with PricewaterhouseCoopers but found herself wanting to use her creativity more in her work life. Creating and managing a successful digital ads strategy has allowed her to use both her expertise in numbers and social media to create big value for small businesses and her own company.

Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you're simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something. The tough reality is that writing great copy that converts is a skill that can take a long time to get good at.  It's all about practice, practice, practice. Fortunately, we don't have to reinvent the wheel.  There are some great frameworks out there that can help you learn how to write great copy a lot faster. In this episode, I talk with Meredith Kallaher, a conversion copywriting expert.  We talked about: The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots Why you need to make your customer the hero, not you.   Shortcuts you can use to get your copy done more quickly The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing) Why knowing your numbers is so important (and why you shouldn't let your Google Analytics dashboard scare you away from tracking your numbers If you're wanting better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy. So, if you're interested, have a listen.  You'll be glad you did.See omnystudio.com/listener for privacy information.

In today's episode, Stacy sits down with Meredith Kallaher, a digital advertising expert, to discuss how to best craft multifunctional digital ads.

www.meredithkallaher.com

The new normal has stressed the importance of digital marketing — now more than ever. People now go online for almost everything. It is no wonder that more and more businesses need to utilize digital marketing services to get traction. In this episode, Meredith Kallaher shares her expertise on using social media channels and their digital marketing services to expand your brand's reach and drive more sales. She thoroughly discusses the importance of engaging with your audience online. Meredith also talks about her shift from a CPA at her "dream job" to building her digital advertising agency.  If you want to know how to utilize digital marketing services to engage your audience, expand your reach, and drive sales, this episode is for you! Here are three reasons why you should listen to the full episode:Discover how Meredith made the big move from CPA to owning her digital advertising agency Learn the importance of engaging with your audience in social media Know the best ways to use digital marketing services to expand your reach and drive sales Resourceshttps://www.meredithkallaher.com/blog/the-only-5-content-topics-a-business-needs-to-post-on-instagram-for-account-growth-in-2022 (The Only 5 Content Topics a Business Needs to Post on Instagram for Account Growth in 2022) by Meredith Kallaher https://www.meredithkallaher.com/blog/brandstory (How To Write Your Business's Brand Story) by Meredith Kallaher https://www.meredithkallaher.com/blog/email-copywriting-tips-to-convert-subscribers-to-customers (Email Copywriting Tips to Convert Subscribers to Customers) by Meredith Kallaher Read Meredith Kallaher's other articles in her https://www.meredithkallaher.com/blog (blog). https://seekgocreate.com/digital-marketing-services-how-to-be-authentic-creative-and-strategic-with-meredith-kallaher/ (Episode Details) Enjoy the Podcast?Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead. If you were inspired and educated by this episode, feel free to subscribe to us on https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2Vlay1nby1jcmVhdGUv (Google Podcasts), https://podcasts.apple.com/us/podcast/seek-go-create/id1481874131 (Apple Podcasts), or https://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z (Spotify) so that you never miss another episode. Also, share this episode or what you've learned today on your favorite social media platform. Love to give us 5 stars? If you do, we'd love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives. Connect with the SeekGoCreate Network! For updates and more episodes, visit our https://seekgocreate.com/ (website) or follow us on https://www.facebook.com/SeekGoCreate/ (Facebook), https://www.instagram.com/seekgocreate/ (Instagram), https://www.linkedin.com/company/seek-go-create-network/ (LinkedIn), https://twitter.com/SeekGoCreate (Twitter), and https://www.youtube.com/channel/UC-4BK0v7R7ZgOuaNRa3MrWA (YouTube). To growing and becoming all we are created to be, Tim

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ Today I have the pleasure to Interview Meredith Kallaher Most businesses are born from the skill, creativity and experience of a passionate person who develops a high value offer for many and often die because they only whisper the availability of the offer to a few. Meredith Kalalher helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi In this episode, we talk about: Due to the Apple's updated privacy restrictions that went into place during 2021, Facebook Ads experts agree that organic Facebook and Instagram followers have become more valuable and have change their opinion on spending money to grow your following. It is important to clearly tell your Instagram followers in your profile how to continue their relationship with you and become your customer Even though Facebook Business Manager is overwhelming, if you follow the steps we go over you can create this campaign yourself. Connect with Meredith Kallaher Website: www.meredithkallaher.com Instagram: www.instagram.com/meredithkallaher Linkedin: https://www.linkedin.com/in/meredith-kallaher/ To become a GTeX Member, Apply here: https://gtex.events/call ------- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------ Also, make sure you subscribe to the podcast so you don't miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message

Social media marketing is not for the faint of heart. Indeed, it is a game of survival. Meredith Kallaher, an entrepreneur and marketing specialist joins Mike on the Brand Retro podcast. Mike and Meredith discuss her entrepreneurial experience. They also talk about an important social media marketing topic: how to connect the dots in branding, from visuals to social media to paid advertising. Highlights Who is Meredith Kallaher - 0:00 A course that help people thrive during the pandemic - 2:57 Optimizing client websites for conversion: building a brand story - 4:23 A calibrated brand with substance: the subliminal connection - 5:36 The secret sauce in marketing: utilizing social media and paid ads - 08:35 A powerful tool for leaving impression - 15:45 The value of lead campaigns - 18:13 Creating value proposition from the past knowledge: Why focus on numbers? - 22:09 Detailed client questionnaire - 26:44 Know more about Kajabi Platform and Meredith - 28:42 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Meredith Kallaher https://www.meredithkallaher.com/ https://www.instagram.com/meredithkallaher https://www.linkedin.com/in/meredith-kallaher/ 

Today's guest creates big value for business owners by connecting them with their ideal customers and clients using creative, strategic, and authentic digital advertisements. In 2021 she managed over $50,000 worth of ad spend on Facebook, Instagram, and Pinterest helping about 20 small business owners expand their reach and explode their sales with digital ads. […] The post OTS 267: Be Persistent – Meredith Kallaher appeared first on Robbie Samuels.

Today's guest creates big value for business owners by connecting them with their ideal customers and clients using creative, strategic, and authentic digital advertisements. In 2021 she managed over $50,000 worth of ad spend on Facebook, Instagram, and Pinterest helping about 20 small business owners expand their reach and explode their sales with digital ads. She is a CPA who spent the first 6 years of her career with PWC. The combination of her experience: Big 6 accounting, small business ownership, and advertising for 100s of locally owned Miami businesses proved to be perfect to create her new Facebook and Instagram Ad Strategy and Management Agency. Please join me in welcoming Meredith Kallaher. In this episode we discuss: her thoughts on leadership: “Leadership is influencing others to use their expertise and skill to create value for the world.” her experience in elementary trying to find opportunities to be in a leadership role. how she found permission to ask questions from her high school mentor. her thoughts on how crippling it can be to care about what others think. her morning gratitude practice which has changed how she looks at her life. her initial plan of becoming a doctor before deciding on accounting. her experience owning a franchise selling baby announcements. her decision to leave PWC after 6 years while working abroad in Switzerland. her second franchise of a high-end magazine and her experience learning the  Facebook and Instagram platforms. her experience running her business after Hurricane Irma and what caused her to pivot. her desire to keep her customers as authentic as possible in their ad messaging. her advice for sticking with the social media platform that you like. how she nurtures and sustains her network. Listen, subscribe and read show notes at www.OnTheSchmooze.com.

Today's show is about a very important topic that can truly change how you think about your business AND how others perceive you in relation to your business. We're talking about your brand story. Answer honestly here. Do you currently hesitate when asked about your business? Do you stumble over what to say or answer timidly with very little confidence? Why do we do that? I mean, you're around your products every single day. You should stand proud and speak confidently about what you offer and its value. If you're not, it's probably because you've never formulated your brand story. Well, guess what? That's what we're going to do right now. My guest, Meredith, takes direction from the Brand Story master himself, https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR (Donald Miller), to walk you through the steps of how to formulate your story and then where to apply it in your business. What a relief! Never again do you need to be hesitant or timid about sharing your pride and joy. The products you create and the value they provide to those lucky enough to have them. Meredith works with new and seasoned business owners to find the right people who are a perfect fit for their products and services. She does this by helping her clients effectively communicate the value of what they offer through their brand story. Once that's in place, it can be used on their website, in social media, and even in face-to-face conversations. Meredith believes all good copy starts with https://giftbizunwrapped.com/episodes/storytelling-tips (a story). And we are going to work on creating yours today! How To Create Your Brand Story Your brand story is the story of the value that you deliver to https://giftbizunwrapped.com/episodes/make-your-customer-the-star (your customer). Pick one group for your potential clients and work with them to see if it resonates. Focus on how you empathize with the customer and what gives you authority. Whatever reason you feel confident in creating your craft gives you authority. Whatever promise that you make to your customers, you would put it in your plan, too.  The process and the promise. When you sit down to write your brand story, think of the different ways you will be calling people to come https://giftbizunwrapped.com/episodes/get-them-to-buy-again (buy from you). Create a character transformation statement. That makes it easier when people ask what do you do. Speak with power and confidence because you're representing your business. When making your about page, look at your brand story. It's all about the customer. They want to know about you to buy from their perspective. Remember to talk about why you empathize with the customer or the product that you're making, what gives you authority and why they should feel comfortable buying from you. Tune in to the full discussion to learn exactly how to create YOUR brand story and how to use it on your website and more! 7 Steps To Create Your Brand Story Define your ideal customer and describe what they want. Describe your ideal customer's problem that your product solves. Meet the guide. Your ideal customer meets a guide (you). How do you relate to their problem and what makes you the authority? Create a plan. What is the plan for buying from you? And what is the promise you make to your customer? Call them to action. Identify the situations when your customers would buy from you. Think of all the different ways you can call your customers to buy from you. What is the success you help them create? What is the failure you help them avoid? Listen to the full conversation for all the details on each step to create your brand story! Resources Mentioned http://handmadehealstheworld.com/ (HandmadeHealsTheWorld.com) - learn more about National Bakers Crafters Makers Day! https://www.mystorybrand.com/...

About my guest: Meredith Kallaher is a self-professed podcast addict when she heard Rick Mulready, of The Art of Paid Traffic, say “Facebook ads are simple. They are all about the numbers,” everything for Meredith Kallaher just clicked. An A-Ha moment, maybe? Her CPA and 6 years with PricewaterhouseCoopers combined with her social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. “I love numbers,” Meredith thought as Rick explained that successful ad strategies required Managers to understand the lifetime value of a customer for a business, compare that to the related acquisition cost by evaluating target audience sizes, cost per lead, return on ad spend, and click-through rate percentages. “EASY” said all the creative CPA's in the room! Our Sponsors: SalesflareSalesflare is the perfect CRM for any small or medium-sized B2B business that wants to make more sales with less work. The CRM fills out itself, by synchronizing with your email, calendar, phone, social media, ... and organizes all this data for you. Its email integration is unrivalled. It's instant, imports email signatures, tracks your emails on opens and clicks (with linked website integration), and brings your CRM right in your inbox. Start making sales simpler. Use Salesflare's automation features and enjoy its simplicity. Setting it up only takes minutes. visit https://www.salesflare.com (Salesflare) and get 20% Discount for 3 months with the code: SUCCESSIQ

In order to use the Swipe Up feature on Instagram, you need 10,000 followers. Meredith Kallaher joins us on today's podcast dishing up all the goods. Listen and learn all about a strategy that allows swipe up without having 10,000 followers! Dig into Apple's recent iOS updates and how they impact your marketing efforts plus what to do about it! And finally, those nasty little pixels, how to use them to your advantage with a targeting effort called a lookalike audience all on Instagram! 

Most businesses are born from the skill, creativity and experience of a passionate person who develops a high value product or offer for many, but often die because they only whisper the availability of that offer to a few! Meredith Kallaher helps business owners develop and implement marketing strategies that expand their reach and explode their sales! She helps them locate their target audience and then effectively communicate the value of their business to them and move prospects quickly along their customer journeys to sales!Topics Covered:-The iOS update and it's implications on Facebook ads -Building an audience using the FB Video views objective -How to build a lead magnet and what you should do with the emails you've acquired -A cool CPM arbitrage that can be done before the Holiday seasonAnd much more… For more info: https://www.meredithkallaher.com/ecomxfactor **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

You're looking to grow your eCommerce business. You've heard about Facebook ads, but you don't know how they work or what's the best way to use them.   It's your lucky day!   Listen in as Matt sits down with Meredith Kallaher to talk about her specific strategy for targeting the ideal audience that leads to more clicks, leads and ultimately, sales!   Meredith Kallaher helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Have you ever wondered exactly how you can take your knowledge from offline to online?   My guest in this episode, Meredith Kallaher, did just that, so she is joining me to talk all about her journey.   Meredith Kallaher is a wife and mom to 3 teenagers and a new puppy who lives in Miami, Florida. Similar to many others, 2020 brought big changes to Meredith's business including a mutual decision to part ways with her partner in the Fall.    Meredith took inventory of her skill sets, recalled her experience and passion for helping others grow their businesses, invested in both of Brandi Mowles' courses (Serve Scale Soar and Conversions for Clients) to learn both the technical skills for managing Facebook ad campaigns AND best practices for the management of a service-based business, and opened the doors to Meredith Kallaher Marketing, LLC in November.   At her new company, Meredith helps business owners expand their reach and explode their sales! She offers Facebook and Instagram ads strategy and management, conversion copywriting, and the build-out of a website, product, or sales page in her favorite online platform Kajabi.   Meredith is breaking down her journey into the online space as a Facebook and Instagram ad manager, and she's even leaving us with an amazing script on how to get discovery calls with people you already know.   Tune in now so you don't miss all this goodness! Find the full show notes at www.brandimowles.com/110   Resources Mentioned: confidentadmanager.com servescalesoar.com/free www.meredithkallaher.com https://www.instagram.com/meredithkallaher/ https://www.meredithkallaher.com/discovery-call-emails Additional Resources: Don't forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team Follow the Podcast Follow Brandi on Instagram Follow Brandi on Facebook

Think Facebook ads are too complicated or risky in a post-IOS14 world? This simple strategy could help your business and save you money Meredith Kallaher walks you through an Instagram ad strategy she uses with her clients to build know, like, and trust and save you money on conversions down the road. Key Takeaway IOS14 changed the ads landscape so while you need to be more strategic, it doesn't need to be more complicated We talk about How the ads space has changed since the pandemic and IOS 14 update The simple and effective Instagram story ad The script for your video ad The minimum budget to get you rolling How this fits into your bigger ads strategy Meredith's lifestyle boundary for her business The worst cookie-cutter advice Meredith's been given on her business Links To read the transcript and explore other episodes go to https://dianemayor.com/114 (dianemayor.com/114)

A self professed podcast addict, when she heard Rick Mulready, of The Art of Paid Traffic say “Facebook ads are simple. They are all about the numbers,” everything for Meredith Kallaher just clicked. An A-Ha moment, maybe? Her CPA and 6 years with PricewaterhouseCoopers combined with her social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. https://www.meredithkallaher.com/disrupt The Disrupt Education Podcast is a proud member of The EdUp Experience Podcast Network #rebelteachernetwork Check out our sponsors below eLearning Partners Need help starting your eLearning courses or training? Become a partner of eLearning Partners to create your courses and training stress-free, and achieve the results you want to see. Sign up HERE spikeview You are more than a grade and test score. Colleges, internships, jobs, any opportunity needs to see that! Head to www.spikeview.com and build your portfolio for FREE and start heading towards your dreams today! Head to www.unlearningcoach.com to connect your child's purpose and passion to their academics! --- Support this podcast: https://anchor.fm/disrupt-educ/support

Meredith Kallaher moved to Miami in 2012 and soon after purchased The Scout Guide Miami, a franchised publication featuring locally owned businesses. Guided by the principle that everything you need to live a well-curated life can be found within your own community, Meredith helped guide her clients' ideal customers straight to their doors. Meredith graduated from the University of Mississippi with a Bachelor of Accountancy, received her CPA and spent the first 6 years of her career with PricewaterhouseCoopers, LLC. The combination of her experience proved to be perfect to create Meredith's new Digital Marketing Agency that helps business owners with Facebook and Instagram Ad Strategy and Management Agency, website conversion copy writing, or Kajabi build-outs, helping businesses EXPLODE their sales goals!

There is massive potential in Facebook and Instagram ads, you just need to know how to use them correctly. In this Expert Insight Interview, we welcome Meredith Kallaher, Facebook and Instagram marketing expert.

Meredith Kallaher helps small business owners expand reach and explode sales with conversion copywriting and digital ad strategies based in Miami Florida. Get Donald Miller's tool here  You'll Learn: The overview of the customer journey To clarify your customer avatar To define your problem To get the empathy piece better To define the transformation statement

Meredith Kallaher helps small business owners expand reach and explode sales with conversion copywriting and digital ad strategies based in Miami Florida. Get Donald Miller's tool here  You'll Learn: The overview of the customer journey To clarify your customer avatar To define your problem To get the empathy piece better To define the transformation statement

Meredith Kallaher helps small business owners expand reach and explode sales with conversion copywriting and digital ad strategies she is based in Miami, Florida. Get Donald Miller's tool here  You'll Learn: How to create your brand story first Why a brand story matters How to define the problem How to get the empathy piece better How to define a transformation statement  

Meredith Kallaher helps small business owners expand reach and explode sales with conversion copywriting and digital ad strategies she is based in Miami, Florida. Get Donald Miller's tool here  You'll Learn: How to create your brand story first Why a brand story matters How to define the problem How to get the empathy piece better How to define a transformation statement  

Meredith Kallaher's marketing agency helps business owners expand their reach and explode their sales with updated copy that converts, social media ad strategy and management and/or build out of Kajabi products. She is a wife and mom to 3 teenagers with a new puppy who balances out the teenage hormones! “Take time to interview potential clients. People skip that all the time. And you will be surprised at what your customers actually want instead of you just guessing what they want”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lOj

How can you get past the new iOS update and still convert clients through Facebook? Which aspects of marketing should you outsource to your... The post Meredith Kallaher Shares 3 Secrets to an Effective Facebook Ads Strategy | MP 71 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

How can you get past the new iOS update and still convert clients through Facebook? Which aspects of marketing should you outsource to your... The post Meredith Kallaher Shares 3 Secrets to an Effective Facebook Ads Strategy | MP 71 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.