The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth. Listeners will discover: Daniel's fascinating journey from diamond dealing to developing an app for pawnbrokers and ultimately helping them overcome working capital challenges. Two common misconceptions about working with OPM: fear of being perceived as debt-ridden and the belief that using your own money yields greater profits. How pawnbrokers address working capital limitations, including using OPM to free up their own capital for diversification, investments, and personal goals. The importance of LTV (Loan-to-Value) in the pawn industry and how it protects both pawnbrokers and clients. Valuable insights from the pawn industry that are applicable to other businesses, particularly those in e-commerce. The social impact of pawn shops, particularly in serving individuals with low or no credit scores, highlighting their importance in the American economy. This podcast will challenge your preconceived notions about pawn shops and equip you with valuable financial strategies for your own business growth. Links and Resources: Learn more about P2M.Ai 

In this episode Hal Smith and Yaron Been  delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith  an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space. Key Main Takeaways: The Power of Testing. Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly.  Scale of Testing. One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we  advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly. Testing Framework. Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly.  Dynamic Creative Testing. Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production. Navigating Platform Restrictions: As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions. Direct response advertising is  an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization. Links and Resources: 1.Connect with  Hal Smith. 2. The EcomXFactor YouTube Channel. 3. The EcomXFactor Community.

Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of e-commerce finances is essential for sustainable growth and profitability. Join in as we demystify the complexities of financial management and equip you with the knowledge and tools you need to navigate the ever-changing landscape of online retail.   In this episode we cover: 1. Importance of Financial Data Confidence. 2. Managing Financial Economics. 3. Cahflow Management Strategies. 4. Importance of Cashflow and Forecasting. 5. Leveraging Resources for E-commerce Business Growth.   Links and Resources About Bean Ninjas.  Connect with Wayne Richard. The EcomXFactor YouTube Channel. The EcomXFactor Facebook Community.

In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and  strategies that make it a powerful force in the sales world. Key Highlights: The Genesis of Fearless Marketing.  The Psychology of Decision- Making.  Problems, Emotions and Solutions for Buyers & Marketers. Crafting Copy that Converts!  The Human Touch in a Digital World. Resources and Links: Connect with Randy Crane. The Fearless Marketer. The Fearless Marketer YouTube Channel. The EcomXFactor Facebook Community. The EcomXFactor YouTube Channel.

Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and learning. It stimulates creativity and problem-solving, making it an essential component of cognitive function. On the other hand, deep sleep, also known as slow-wave sleep, is the time when the body experiences physical restoration. It promotes muscle recovery, immune system strengthening, and the release of growth hormones. Both REM and deep sleep are integral for overall well-being, and understanding their significance contributes to developing effective sleep strategies for optimal health and performance.   Episode Highlights: Factors that Affect Your Sleep Performance. How to Optimize Your Sleep. Riley Jarvis' help for healthy sleep and productivity.   Resources and Links: 1. Connect with Riley Jarvis on LinkedIn  2.Connect with Riley Jarvis on Facebook 3.The Sleep Consultant Website.  4.The EcomXFactor YouTube Channel. 5.The EcomXFactor Facebook Community 6.The Oura Ring 7.Twilight Classics Light-Blocking Glasses  

Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership.   Episode Highlights 1. The Strategic Hiring Process 2. Streamlining Forces: Alignment and Autonomy. 3. Igniting Growth Catalysts: Coaching & Accountability. 4. Leadership Evolution . 5. The Foundations for Success. Links and Resources:  Connect with Wayne Mullins Ugly Mug Marketing Agency. The EcomXFactor Facebook Community. The EcomXFactor YouTube Channel.

 Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce.   Episode Highlights 1. Customer Interviews & Usability Testing. 2. Sustainability for Brand and Consumer Values. 3. Navigating tht B2B and B2C Landscape. 4. Balancing Direct Response and Brand Awareness Marketing. 5. The Future of Ecommerce. Links and Resources Connect with Leila Kairns  The Healtea Website The EcomXFactor Facebook Community The EcomXFactor YouTube Channel.

In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations  and maximizing productivity.  Lloyd's journey into operations began  with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free from day-to-day operations.   Episode Highlights Understanding the role of a D-O-O. E-commerce Business Operation Mistakes. The Infinity Task Framework for Delegation.  Hiring Success Breakdown for Maximum Productivity.  Revenue Operations for Profitability. Resources and Links 9 Ways to Leave your Day-to-Day Operations Book.  Connect with Lloyd Thompson.  Virtual DOO by Lloyd Thompson. The EcomXFactor YouTube Channel. The EcomX Factor Facebook Group.  

In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers.  Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and creativity businesses have in using these incentives for lead generation, customer retention  and  even reputation management. This episode also delves into the evolution of online businesses and how the landscape has changed since Marco's early days. Despite, increased competition, Marco highlights the advantages entrepreneurs have today with advanced technology, affordable CRMs and accessible learning resources. Marco also sheds light on the practical applications of Marketing Boost for e-commerce businesses.  He explains how businesses can use incentives to boost customer loyalty, drive repeat purchases, and even resolve customer service issues. You can visit Marketing Boost's website and join their Facebook Group for a freemium experience. The freemium version offered by Marketing Boost allows businesses to explore the platform's potential without any financial commitment initially. Entrepreneurs too should leverage Marketing Boost's unique incentives to enhance their business strategies. Resources and Links: Marketing Boost Website:  https://marketingboost.com/ Marketing Boost Facebook Community: https://web.facebook.com/groups/1988225651450719/?_rdc=1&_rdr Connect with Marco Torres  on LinkedIn Join the Ecom X Factor YouTube Channel: https://tinyurl.com/EcomXFactor-YT Join the EcomX Factor Facebook Group: https://www.facebook.com/groups/EcomXFactor

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine:  Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions. Pinterest Advertising:  Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest  also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends. Social Commerce Insights: Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors.

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes. We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics. Tune in to discover actionable tips for improving your website's conversion rates! For more info: https://getuplift.co/ https://twitter.com/taliagw ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack   Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. For more info: https://www.getfondue.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets). Francisco also holds a Phd in maths and has a lot of experience as a trader. Our conversation was very broad and focused mostly on personal development and developing traits of a leader. Topics Covered: -The importance of maths and logic -Self-awareness and the impact of knowing our faults  -Psychological effects in business and much more... For more info: https://www.stage.community/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. Topics Covered: -The History of Commerce -Are we in a race to the bottom? What should business owners do in order to thrive -Why is building a marketplace a huge opportunity -The principles that make a good marketplace   And much more… For more info: http://coordisc.com/  

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field. Topics Covered: -What is NFT wash trading? -NFT related data points -How to keep in building during a bear market and much more… For more info: https://www.unleashnfts.com/ https://www.linkedin.com/in/vijaypravin/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama's leadership, Marktrix is pushing the boundaries of what's possible in marketing through innovative and cutting-edge technology. Topics Covered: The current state of generative AI in marketing -Future of marketing with generative AI -How can AI free up marketers and business owners and much more.. For more info: https://marktrix.com/       ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia- Where Augmented Reality (AR) work is shared, created & Discovered. Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators. In this episode, we discussed different AR-related topics: -Common misconceptions about AR -Use cases of AR (Retail, F&B, Ecom ) -Trends in the AR space  and much more... For more info: Twitter: https://twitter.com/omnia_io Instagram: https://www.instagram.com/omnia.ar/ Website: www.theomnia.io LinkedIn: https://www.linkedin.com/company/omnia-ar ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm. With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of Canada, Egypt, Guyana and Saudi Arabia, WeUsThem serves clients far and wide. With numerous international accolades, all firsts for our coastline, WeUsThem is always shooting for continued excellence in all its service verticals. Most recently WeUsThem has been named Canada's 1 of 10 Top Innovative Businesses. Topics Covered: -Commonalities between different types and scales of business - The concepts of Speed and Velicity - Advice for entrepreneurs during challenging market conditions -The importance of human connections and much more... For more info: https://weusthem.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies. Eli has vast experience building and scaling affiliates programs in different verticals. Topics Covered: - How to plan a successful affiliate program? - Why RevShare offers aren't attractive for professional affiliates? - What is the difference between a GREAT affiliate program and all other affiliate programs - Tips and tricks to recruiting the best affiliates And much more… For more info: https://www.affiliate-manager.io https://www.linkedin.com/in/eliedri/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

  Steve has been in the Digital Marketing landscape for 20 years.  After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial.   He eventually started an eCommerce business and grew it from an idea to do over 7 figures in sales. Even though Covid crushed his business because he knows 'how this works' he is in the process of building it back from the ashes so he can eventually sell it.   He is also consulting and advising small to medium size eCommerce, Saas, and online businesses in the M&A space. Due to the fact, he gets deeply involved in the deal process, this M&A experience has put a spotlight on the mistakes other businesses are making. These mistakes end up causing owners significant money when they go to exit. Topics Covered: -What is the #1 mistake eCom, Saas, or other online businesses are making? - Why should a business owner be thinking of selling their business? - How much are eCommerce, Saas or online businesses selling for $ wise these days? For more info: https://skrpmedia.com/pocket     ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Fred Jean-Bart has been in the affiliate marketing space for over 15 years. Throughout this time, he has worked on the network side, managing affiliates and advertisers, on the brand side, building and managing programs, and has even been an affiliate himself, managing his own ad spend and building his own review sites.  He has worked in all facets of the industry and affiliate marketing is his domain of expertise.  He owns an affiliate marketing agency where he helps DTC brands build partnership programs that attract affiliates who specialize in paid media. Topics Covered: - What are the keys to building a profitable affiliate program - The difference between organic and paid media affiliates - The best ways to recruit affiliates to your program For more info: www.performancepartners.agency https://www.linkedin.com/in/fjeanbart/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

Roy Koren is the Co-founder & CEO of SeniorMarket. Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors. Topics Covered: -Why senior consumers?  -The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts   -The aging population is diverse with many subgroups, aging's new image & terminology -Why are young grandmothers considered 'Super consumers'?  - What are the post-Covid19 implications regarding marketing to seniors? And much more... For more info: https://www.linkedin.com/in/korenroy/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Our guest Today, Eran Savir is Tech entrepreneur turned investor after two exits.Eran is currently the CEO and founder of a publicly traded Venture capital firm and is an active investor and board member in various startups.   We covered a lot during our conversation, here are a few of the major topics covered: -What should founders focus on these days? - Frameworks and ideas that every founder should think about while building their venture -As long as technology is here to stay, money will go to companies that solve real problems, and these companies are likely to succeed and survive. -Despite the slowdown, digital transformation can't be stopped: Since it gained momentum during the pandemic, digital transformation can't be stopped now that the economy has slowed. -Why is it important to stay optimistic and ‘be in the arena' And much more… For more info: https://www.linkedin.com/in/eransavir/ https://menaraventures.com/ Man in the Arena quote- https://www.mentalfloss.com/article/63389/roosevelts-man-arena **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Matteo Grassi Co founder of Popup an end to end eCommerce platform and Viceroy group a portfolio company of 7 DTC brands Topics Covered: - How to approach the customer journey while building your ecom store - The problems that might arise when scaling beyond 1M revenue per day - Leadership traits and principles that will help you manage and scale your business - Lessons learned from working in Shopify And much more..For more info: www.popup.store www.linktr.ee/matteowastaken **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Eden Started his first company at the age of 16. Co-founded several internet businesses all of which were profitable, fast-growing and innovative. A few were acquired by larger companies and a few are still profitable and growing.  Today, Eden is the co-founder and CEO of Beprofit.BeProfit is an all-in-one analytics dashboard to track business profits and expenses. The app provides eCommerce sellers with the tools and insights needed to get a clear picture of their business finances, helping them scale up for growth and compete for eCommerce success. Topics Covered: - Why companies should stop focusing on optimizing their ads - Unit economics optimization - Data, Analytics, Insights and actions- what ecom store owners might be missing - How Beprofit was born during the Covid  and much more.. For more info: https://beprofit.co/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.Tim is also the author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, and bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Our conversation was very insightful and covered many important subjects: -How does the human brain work -How to use neuromarketing to persuade your audience to act -What makes a good story? -Optimizing for Wealth vs Social connections -The importance of sleepAnd much more… For more info: PrimalBrain.com/book https://timash.com/ https://www.linkedin.com/in/timash/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Tim Bucciarelli is the Director of Engagement at Ironplane. IronPlane is a team of experienced eCommerce professionals dedicated to designing, building, and optimizing exceptional eCommerce experiences for their clients. Tim is focused on helping businesses make the best decision for their eCommerce operations. Ensuring that their digital technology investments deliver the desired returns. Topics Covered: - The pros and cons of Magento, Big Commerce, Shopify and Woocommerce - Considerations for selecting an ecommerce platform - The flexibility Magento provides to enterprise level ecommerce stores -  Conversion rate optimisation for enterprise level website  and much more..For more info: https://www.ironplane.com/ https://www.linkedin.com/in/tim-bucciarelli/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Our guest today is Valon Xhafa.Valon is the Founder of Behamics.  In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms.  At Behamics, Valon is constantly working on finding new ways in applying AI to take the online shopping experience to the next level.Topics Covered: -Cart Abandonment Prevention Vs. Recovery -Ways to reduce product returns by analyzing and influencing shopping behavior -Providing coupons is easy, but not efficient and much more…   -For more info: https://behamics.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.   Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Topics Covered: -Why zero party data is your greatest advantage in eCommerce marketing -How to drive sales and engagement with an eCommerce quiz -Why personalization will be the key differentiator for successful eCommerce marketing and much more… For more info: Prehook: https://prehook.com/ Twitter: https://twitter.com/genfurukawa/ LinkedIn: https://linkedin.com/in/genfurukawa **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Shanif is the co-founder & CEO of Apteo.  Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next.Topics Covered: -How ecommerce companies can use use A.I. to predict what customers are going to do next -The impact and potential of Automated segmentation -How to use Zero party data to increase your profits and much more… For more info: Website: https://www.apteo.co   Social links: Twitter: https://twitter.com/apteoai LinkedIn: https://linkedin.com/in/shanifdhanani **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.  Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Topics Covered: -What is Data unification and why is it important? -The challenges the ecommerce teams encounter when they try to analyze data -Data vs insights -Trends and insights in the ecommerce landscapeFor more info: www.tradeswell.com https://www.linkedin.com/in/kathleenslatterybooth/ https://twitter.com/KathleenLBooth **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Katie Wight is the founder of KW Conten and ‘strong brand social't, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands.  Topics Covered: -How to differentiate your brand from the competition -3 pillars you should think about when creating content -Why you should build your social media program in-house instead of with an agency and much more..Katie's websites: https://kwcontent.com/ https://www.strongbrandsocial.com/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity.  He also runs the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 2M monthly organic traffic. Farzad is an experience SEO strategist and in our episode we covered a lot of SEO related topics, such as:1)How to optimize your link building strategy 2)Why you shouldn't pay for backlinks 3)Why Onpage SEO isn't enough  4)How can you get a ton of traffic even if you don't have a big team   For more info: https://respona.com/ https://www.visme.co/marketing-strategy/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Our guest today is Will Laurenson, a conversion optimisation specialist who helps D2C brands convert more of their traffic into paying customers, without the need to increase advertising spends.   Topics Covered: 1)The similarities between sales and marketing 2)Marketing in online gambling and what can ecommerce marketers learn from the online casino 3)How to reduce your customers anxieties and increase conversion rates 4)How to optimize the usability of your website  and much more… For more info: https://www.linkedin.com/in/willlaurenson/ https://www.customerswhoclick.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies:  Topics Covered: -Best niches for Pinterest growth -Best practices for running Pinterest ads -Pinterest organic growth- what to expect? and much more..For more info: https://pinandgrow.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.Topics Covered: -Why you probably shouldn't A/B test -User research done right -What is a bad way to prioritize A/B tests and why you SHOULD use it -How to build an expermination culture and much more… For more info: https://www.oliverpalmer.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Kevin Olsen is the ‘Payments Professor'.He seeks to educate and inform all on the latest developments and trends in the fascinating world of electronic payments.Kevin develops programs, presentations, and articles designed to orient and educate financial professionals on a multitude of electronic payment topics. Kevin is also a certified business coach helping lead organizations to innovate and communicate in the ever-changing world of payments.   Among his many certifications Kevin is an Accredited ACH Professional (AAP), an Accredited Payments Risk Professional (APRP), an NCP (National Check Payments Certification) as well as an NCP Certified Trainer and a Certified High-Performance Coach (CHPC).Topics Covered: -How to find a payment provider that suits your business needs -Common Frauds in the payments world -How will Crypto change the payments world -Trends and predictions in the payment eco-system -Why does Kevin believe that ‘Cash' is here to stay and much more..For more info: https://www.vsoftcorp.com/ http://www.youtube.com/paymentsprofessor www.linkedin.com/in/paymentsprofessor **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.   He teaches entrepreneurs how to level up their business through the power of technology using “Authencious” Automation, a framework for capitalizing on all the benefits of automation without the negative.   An engineer, nerd, and a husband to a English/Theater major he excels at having technical conversations when tech makes your head hurt. A skill he uses to guide entrepreneurs through the process of automating their business in positive and impactful ways.Topics Covered:-Setting expectations right for your automation -How automations can save you time  -How does planning an automation look like and what is expected from the business owner -Why you should avoid getting a ‘Black Box' from your developer / automation engineer -When you should not automate and much more... For more info: richardschnitzel.com https://www.linkedin.com/in/richardschnitzeljr/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Silvia Myers is an entrepreneur and the creator of the iCommerce Ninja Method helping brands cut through the noise and get high-quality converting traffic to their online store.   Whilst online retail is the fastest growing and booming industry valued at $4.8 Trillion globally, it's also never been more competitive and difficult to grow a business sustainably and profitably.   After years of experience and serving students in over 35 countries around the world, Silvia has developed an intelligent Ninja method (iCommerce) replacing the traditional eCommerce techniques, helping small business owners get more high quality traffic and turn clicks into sales more frequently for less money.Topics Covered: - iCommerce vs. eCommerce -How and why you should Niche down - The most common mistakes small business owners make online when launching their brand/store - What's changed in social media ads, how it impacted small businesses and what brands must do differently to adaptand much more... For more info: www.icomninjas.com/training www.silviamyers.co **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, California focused on one niche and niche only: Online business owners especially those in the ecom space. The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket. Topics Covered: -Crucial ECOM Tax Deductions The IRS Doesn't Want You To Know   -What pitfalls to avoid on the accounting side when scaling your ecom business? -Cashback rewards you should utilize -How to manage your cashflow and why it's important -Cleaning your books and preparing your business for an exit and much more.. For more info: https://www.freecashflow.io/course/ https://www.instagram.com/freecashflow.io/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

Jessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. Topics Covered:-How to find content ideas that will attract more customers -The benefits of creating digital products -How to use your customer support inquiries in order to gain insights about what your customers want -Why you should send educational content in your email flows and much more.. For more info: https://ecommercebadassery.com/xfactor/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Matt is the CEO of Aurion Digital. His eCommerce sites have generated over $75m in worldwide sales and his coaching clients have a combined turnover of over $100m. Matt is also a host of "The eCommerce Podcast", where he chats with experts in the field of eCommerce on how to grow and develop online businesses.Topics Covered: - How Matt uses his proven JERSEY framework to grow his successful eCommerce businesses - How do you make your eCommerce sites stand out? - a Story about a toilet seat that teaches Customer Centricity principles - Frameworks for hiring great team players And much more.. For more info: **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcastTopics Covered: -Delighting your customers with great delivery -How to Influence your Customers to Buy More and why an Ethical Approach will Always Win  -How to use partnerships and influencer marketing to increase your profits -Building a closer relationship with your customersand much more... For more info: https://ecommercemasterplan.com/podcast https://keepoptimising.com facebook.com/ecommercemasterplan uk.linkedin.com/in/chloethomasecommerce/       **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Doug Cunnington is a podcaster and YouTuber, but he got his start working on niche affiliate websites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more. He created the Keyword Golden Ratio, and it's really caught on. Topics Covered: -Getting organic traffic with the Keyword Golden Ratio -How to hire a team of writers -Pros and cons of hiring an SEO agency -Utilising “Content Sprints” to increase your websites' traffic -Building a side hustle while in a 9-5 job or after being laid off And much more...For more info: https://doug.show  https://milehighfi.com **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Dennis Kelly, CEO of Postalytics , a direct mail automation solution. Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails. Topics Covered: What is the Postalytics origin story? How do marketers who are primarily focused on digital and email marketing test direct mail? Best practices for sending direct mails The future of direct mail and much more... For more info: https://www.postalytics.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Valentin Radu is the founder and CEO of Omniconvert, a SaaS company that is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). Valeintin also founded the CVO Academy which teaches ecommerce store owners about Customer value optimization.   Our conversation was super interesting and insightful. We talked about: 1)Why you need to shift your focus from Customer acquisitions to Lifetime value optimation 2)How to use the Net promoter score in order to increase your profits 3)Zero party data and how it can help with personalization of your customers funnel 4)How Valentin increased the referral rate in one of his companies by surpsrsing his customers on their birthday  and much more...For more info: The CVO academy-https://academy.omniconvert.com/courses/cvo-course https://www.omniconvert.com/ https://www.linkedin.com/in/valentinradu/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Drew Himel started WSI in 2007 when he was 23 years old teaching himself web design and in 6 years became the 2nd highest-grossing franchise in the world out of 1500. He rebranded the agency in 2012 to PCR with a focus on conversion and retention working with Hubspot and becoming the fastest partner to ever reach Platinum status. His agency has worked with early-stage startups like Dosist, MUD/WTR, & Vive Organichelping the Los Angeles Chargers launch in LA. He is also an active investor and advisor having worked with SpaceX, Calm, & Seed. His views on entrepreneurship have been covered in USA Today, Wall Street Journal, & Fox News. to the Los Angeles Chargers launch in LA. Topics Covered:-How to prioritize your efforts -How to use Survey data to improve your marketing  -SMS marketing best practices -The difference between optimizing Skin care brands vs Fashion vs Health & Care vs Beverages  and much more...For more info: Website: www.consultpcr.com LinkedIn: https://www.linkedin.com/in/drew-himel/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference.

Will runs a Full-Service Amazon Agency, BellaVix. He has worked with multiple eCommerce businesses, helping them to launch and scale their sales on Amazon.On top of that, Bellavix was just named Top Amazon SEO Agency in 2021 by SEOBlog.com and this is no surprise based on the wealth of experience and knowledge Will has.Topics Covered:-The different phases of a product life cycle on Amazon -How to optimize your listings SEO -Elements every Amazon listing should have and what common mistakes should be avoided -How to optimize your product reviews -Benchmarks and expectations you should keep in mind when running an Amazon store -How Bellavix is leveraging different tools in order to get better results -Suggested tools every Amazon seller should use and much more... For more info:https://www.bellavix.com/ https://www.linkedin.com/in/willhaire **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

AJ is a conversion rate optimization (CRO) specialist. She's the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Topics Covered: -How to prioritize your split tests -Why you should run Usability tests on your competition websites -Structuring your store (Mobile vs Desktop) -Interesting experiments AJ and her team created and much more.. For more info: https://experimentzone.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Petru Iacob is The founder of Audiencer a tool that helps marketers find better interests in the Facebook ads manager.Topics Covered: -How does Audiencer works and why it's better than using the ads manager UI -Interests based targeting best practices -Why you shouldn't use Interests layering -Some myths about Facebook ads targeting -When to use Look a likes vs when to use interests and much more..For more info: https://audiencer.io/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

With us today is Kenny Gray, founder of Grayt Media. Kenny and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny's ability to be able to utilize Facebook (and other social media channels) has been proven to scale eCommerce businesses and Shopify stores alike. Topics Covered:-Different trends Kenny has noticed in the last quarter after managing many ad accounts -How to improve your Attribution and reporting -How to use quizzes in order to engage with your audience -Creating a positive momentum within your funnel and getting your customers to say ‘Yes' and much more...   For more info: https://www.graytmedia.com/ https://www.linkedin.com/in/kengrayjr/ https://www.instagram.com/graytmedia/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference