Podcast appearances and mentions of paul gillin

“When you say ROI, do you mean return on investment or risk of inaction?” – Paul Gillin, I love this quote. Having been in sales for many decades, I know the importance of measuring ROI. However, many leaders try to measure ROI by managing their sales teams solely through numbers.  I believe using numbers as your only metric may be dangerous.  If we do not look at the behaviors that are driving those numbers, we may be missing a huge piece of improving ROI.    YouTube: https://youtu.be/w1057KlbhTY   About Ian Campbell: Ian is the author of Wall Street Journal Best Seller "The Value Sale" and Chief Executive Officer of Nucleus Research, where he is responsible for the company's investigative research approach and overall corporate direction.    He is a recognized expert on value selling and using return on investment (ROI) to assess the operational benefits of technology. Ian has written and presented extensively on various organizational topics and the importance of matching technology to business objectives.    As an expert on technology value, he has been quoted in major business publications including The New York Times, the Wall Street Journal, and the Economist.   How to Get in Touch With Ian Campbell:  Email:  ian@nucleusresearch.com Website:  https://www.thevaluesale.com/ Book Link: https://www.amazon.com/Value-Sale-Prove-More-Deals/dp/1544543301   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://whitmanassoc.com/csa/    Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

theCUBE hosts John Furrier, Rob Strechay & Paul Gillin wrap up our coverage of Red Hat Summit 2023

On Tuesday, April 4, HPE invited a number of industry analysts to participate in HPE GreenLake Storage Day. Notably, HPE declared 2023 the year of storage. While the company made several storage-related announcements, perhaps even more interesting was what the event tells us about HPE's culture, its strategy and the future direction of the company.In this Breaking Analysis we'll share our takeaways from HPE's event, held in Houston, Texas, which included attendance at Antonio Neri's quarterly all-hands meeting. We'll try to emphasize areas that have not necessarily been the focus of most press and industry analyst write ups to date. We'll also take a look at the latest ETR survey data to put HPE's market position in context across several of its major segments.Best articles:Nice analysis by Steve McDowell on Forbes:https://www.forbes.com/sites/stevemcdowell/2023/04/06/hpe-kicks-off-its-year-of-storage-with-help-from-vast-data/?sh=6a548ee45b3bChris Mellor's summary has all the newshttps://blocksandfiles.com/2023/04/04/hpe-greenlake-vast-data/CRN's channel perspective emphasizing the consumption model:https://www.crn.com/news/storage/alletra-storage-mp-puts-hpe-far-ahead-of-competitors-in-hybrid-cloud-storage-management-battle?itc=refreshSiliconANGLE writeup by Paul Gillin:https://siliconangle.com/2023/04/04/hpe-greenlake-gets-hybrid-block-file-storage-expanded-data-protection/TechTarget article w/ quotes from Marc Staimer, Ray Luchessi & Scott Sinclair w/ an emphasis on how well Vast is doing:https://www.techtarget.com/searchstorage/news/365534832/Vast-dips-into-HPE-GreenLake-with-new-file-storage-serviceVast Data press release that emphasizes AI workloads:https://www.businesswire.com/news/home/20230404005358/en/VAST-Data-Announces-Strategic-Partnership-with-Hewlett-Packard-Enterprise-to-Provide-Software-for-HPE-GreenLake-for-File-Storage

Infostretch CCO, Avery Lyford, had a chance to speak with Paul Gillin, renowned IT author, journalist and Enterprise Editor at SiliconANGLE. In this DTV interview, they discuss what it takes for a legacy business to digitally transform itself and how firms in various industries can pivot their value creation mechanism to align it with their digital strategy. They also dive into some real-life digital transformation success stories such as the New York Times, Marriott and HP Ink.

Information governance is growing in complexity as the volume and variety of information that organizations must manage expands at unprecedented rates. Automation is needed, but the task is so large that many organizations don’t know where to start. Our experts are here to help. Getting a handle on information begins with understanding what you need to keep and what should be discarded. Data hoarding exposes organizations to risk and adds to complexity. Automating information governance isn’t an-all-or nothing proposition. Take an incremental, deliberate approach, focusing on the areas with the highest ROI. Digitize as much as you can and apply governance policies from the moment data enters the organization. The payoff is along many dimensions: improved business agility, more responsive customer service, reduced risk of data breach and better regulatory compliance. Speakers:Rob Gerbrandt, Managing Director of Information Governance Consulting, Iron MountainSteve Lester, Corporate Counsel for Global Privacy and Compliance, Iron MountainModerated by Paul Gillin  

We discuss whether millennials have killed newspapers. Paul Gillin, author, strategist, podcaster (and more) joins us to take the vote. You can read more of Paul's work at siliconangle.com and find full show notes at millennialskilledthat.com. 

In the latest episode of #IMM, Christine speaks with Paul Gillin, Enterprise Editor at Silicon Angle.

Paul Gillin is an independent consultant, author, speaker, writer and Enterprise Editor at SiliconANGLE. He has made his mark in the industry during an impressive career spanning all the changes of the past 30 years - from his time writing for Ziff Davis, to his years as editor-in-chief at Computerworld, to his work as one of the founders of TechTarget. Paul is also the author of five books and more than 300 articles on the topic of social media and digital marketing.In this conversation with Look Left’s John Moran, Paul shares his insights on many of today’s leading issues. Highlights include:00:59 - Is “digital transformation” a buzzword?04:27 - Technologies getting a boost from the response to COVID-19.06:23 - Paul doesn’t love the term “artificial intelligence.”08:44 - How covering technology has changed in the digital era.11:19 - Advice for business executives on successful media interviews.16:57 - The difference between demographics and psychographics in marketing.20:42 - Recommendations for great webinars and video presentations.22:36 - What makes an effective PR pitch?26:42 - Paul’s thoughts on the state of social media.We invite you to subscribe to the Look Left @ Marketing series - on Apple, Google, Spotify or wherever you get your podcasts. And, of course, we welcome your comments and suggestions for future episodes.Next up, Bryan Scanlon has a lively discussion with Scott Gerber, CEO of The Community Company, an organization that builds and manages communities for global brands and media companies. Thank you for listening to the Look Left @ Marketing podcast.

The California Consumer Privacy Act, which is the first significant state privacy law passed in the U.S.,  takes effect on January 1, 2020 and it has broad implications for all but the smallest businesses. Under the terms of the new regulation, California-based companies that either generate more than $25 million in annual revenue, have personal information on at least 50,000 consumers or derive at least half of their annual revenue from selling customers’ personal information must disclose upon request what personal data it collects and whether that data is sold or disclosed. The law also gives consumers the power to have their personal data deleted upon demand. Iron Mountain has been preparing to comply with the law for some time, and it has defined a seven-step process for doing so. In this podcast, host Paul Gillin speaks with Steve Lester, Iron Mountain’s corporate counsel in its Privacy and Compliance team, and Kelly Matoney a principal partner in Iron Mountain's Information Governance & Digital Solutions Professional Services group, about each of the seven steps and what other businesses can learn from Iron Mountain’s experience. 

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. He is interviewed by QRCA reviews editor, Kay Corry Aubrey.

Data modernization is the fastest way to achieve an AI-driven foundation with a proven method and platform, to source all data that matters to the business and deliver enterprise-wide intelligence. This episode reveals ways established organizations can rethink how they can modernize data. Our conversation is moderated by former Computerworld Editor, Paul Gillin, with expert insights provided by Lead MIT researcher, Barbara Wixom, Anurag Sehgal, who heads Data Analytics and Machine Learning/AI at Credit Suisse, and Alex Rosenthal, Head of Enterprise Data & Insights at Guardian Life.

Many organizations use data center colocation providers to complement or even replace traditional on -premises data centers. When choosing a provider, the IT team typically looks for sound infrastructure, strong physical security, ample bandwidth and other technical fundamentals. But they may overlook a factor that my guest believes is just as important: compliance. Colocation providers who are certified compliant with a broad set of standards and regulations offer customers peace of mind that their equipment and data receive the highest quality of support and protection. But not all colocation providers are alike when it comes to compliance. Keeping up with changing regulations and audits is time-consuming and expensive, so some vendors support more standards than others. Support may even very between locations operated by the same vendor. In this podcast, host Paul Gillin interviews Jim Henry, Global Compliance Analyst for Iron Mountain Data Centers about the standards that matter most when choosing a colocation provider.  

theCUBE hosts Dave Vellante (@dvellante) and Paul Gillin (@pgillin) share their analysis of the opening keynote from IFS World 2019To see more of our coverage of this event, please visit: https://www.thecube.net/ifs-2019

With the volume of data that organizations collect expected to grow tenfold over the next six years, the challenge of accommodating so much new data while providing acceptable service levels and doing it all on a budget is front-and-center for IT executives.  Edge devices like sensors and cameras will generate data volumes that exceed the capacity of many of today’s enterprise networks and will require rethinking how many applications are built. Networks will need to scale up and down flexibly and economically. Many new cloud migration options are springing up, giving customers choice but also creating network complexity. These factors need to be managed within the context of an increasingly demanding regulatory environment and growing cybersecurity challenges. As general manager of network strategy and services at Iron Mountain, Frank Scalzo builds the resilient and scalable networks that customers will need years in the future.  In a recent article on DataCenterFrontier.com, Frank looked at the Top 5 Network Challenges of 2019. In this podcast, he tells Modern Governance host Paul Gillin why these challenges are so critical and how organizations can meet them. 

As the volume of data organizations must manage continues to grow, so does the need for strategies and practices for managing it, a discipline known as information governance. But where do you start? Who should lead the charge and what do ideal outcomes look like? In this episode, Paul Gillin speaks to Michael Shea, CIO of Morgan, Lewis & Bockius. Shea knows a lot about information governance because his firm has on the leading edge of applying it to his business.

CUBE hosts Rebecca Knight (@knightrm) and Paul Gillin (@pgillin) wraps up the days coverage of IBM's  from Boston MATo see more of our coverage of this event, please visit: https://www.thecube.net/ibmcdo-2018

Paul Gillin talks with Michael Zurcher, Director and Senior Counsel of Privacy and Compliance at Iron Mountain, about the GDPR.

Paul Gillin talks blockchain with Phil Gomes, Senior Vice President of US B2B Digital at Edelman and Director of Communications for the Chicago Blockchain Center.

I’ve been predicting the death of the print edition of newspapers for 10 years. But not the death of newspapers themselves; I firmly believe that the content will outlast all of us, it’s just in search of a new delivery system. Which brings me to today’s guest, Paul Gillin, the man behind the popular blog, NewspaperDeathWatch.com. He is also the author of the books, The New Influencers and Secrets of Social Media Marketing.

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing. As always, we cover 3 topics in 30 minutes or less: The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. (Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.) The business model of The Information and what it tells us about the ability of the media to develop successful economic models moving forward. The prospect that Facebook might be able to put a dent in clickbait headlines by changing its news feed algorithms. (And my apologies for my own audio quality. For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.)Continue Reading → The post Media Bullseye Roundtable 2016.11: The Future of Media with Paul Gillin appeared first on FIR Podcast Network.

Paul Gillin shares why it doesn't matter how many people follow you and why the customer is in control in this episode. Plus, how you can reach your target audience with new media marketing and learning to think like a reader. ThinkLikeAJournalist.com See the show notes.  

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw… The post Inside The SAP Global Brand Advocacy Program appeared first on Eric Schwartzman.

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010,  Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I'm thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Running time: 37:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Paul Gillin. Attack Of The Customers. Social Marketing To The Business Customer. The New Influencers. Secrets Of Social Media Marketing. The Joy Of Geocaching. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Tags: advertising podcast attack of the customers b2b marketing b2b social media marketing blog blogging brand business book business podcast content marketing david usher digital marketing eric schwartzman facebook itunes marketing blogger marketing podcast marketing professional paul gillen paul gillin podcast podcasting secrets of social media marketing social marketing to the business customer social media social media seminar the joy of geocaching the new influencers twitter video podcast

33voices interviews Paul Gillin

Paul Gillin, co-author of Attack of the Customers, explains how negative online reviews are opportunities to turn unhappy customers into raving fans.

Hello everyone! I'm Kathy Klotz-Guest, host of Jargonorrhea Live - A Viral Marketing Show, and CEO of marketing firm, Keeping it Human. My company turns marketing-speak into human speak and stories that get results!  If you're looking for jargon-monoxide poisoning, spin and BS, we're happy to recommend our competition. You can find me at http:www.keepingithuman.com. When Customers Attack! Today, power and influence is shifting to customers.  For years, consumers lacked the power to be heard when complaints went unresolved. Now, social media amplifies the "angry voice" of the customer. And attacks from savvy, funny and credible users with platforms can go viral. How should brands handle attacks?What can a company do to prevent one?How can companies be more effective in diffusing legitimate and unfounded criticism? Join me and our special guest, journalist, author, all-around hueckuva great guy, and b2b social media advocate, Paul Gillin, as we discuss his new co-written book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim. (Co-written with Greg Gianforte). About Paul Gillin Paul Gillin is a former technology journalist who was smitten by social media in 2006 and has never looked back. He consults primarily with B2B companies to help them make smart choices about digital marketing, and his clients have included IBM, Cisco, Corning, Disney, Hitachi and many other companies. He's written five books about online communities since 2007, including his most recent book, Attack of the Customers. He's also a columnist for BtoB magazine and my colleague at the Society for New Communications Research.

Talking Social Media for B2B as Glenn speaks with the author of The New Influencers: A Marketers Guide to the New Social Media, Paul Gillin.

This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.   It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%… The post B2B Digital Marketing Keynote Highlights appeared first on Eric Schwartzman.

Paul Gillin, co-author of Social Marketing to the Business Customer, discusses why content publishing is the key to business success and how firms are benefitting from this approach.

B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online.   In this Episode: A surge in LinkedIn integration by B2B membership… The post B2B Social Media Podcast – Episode 4 appeared first on Eric Schwartzman.

B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: FIR Live with Shel Holtz and Neville Hobson is… The post B2B Social Media Podcast – Episode 3 appeared first on Eric Schwartzman.

Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.   In this episode…   Alibaba has invested in $4.5… The post B2B Social Media Podcast – Episode 2 appeared first on Eric Schwartzman.

B2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.   The post B2B Social Media Podcast – Episode 1 appeared first on Eric Schwartzman.

Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and Schwartzman are Digital Marketing professionals and veterans (you can see their credentials in the show notes below), so this audio Podcast was a real treat to conduct. If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Running time: 45:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Paul Gillin and Eric Schwartzman on Social Media B2B Marketing. Social Marketing To The Business Customer. The New Influencers. Secrets of Social Media Marketing. Joy of Geocaching. Spinfluencer. On The Record. Online iPressRoom. You can follow Paul on Twitter. You can follow Eric on Twitter. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing eric shwartzman facebook facebook group hugh mcguire in over your head ipressroom itunes joy of geocaching julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs on the record online online social network paul gillin podcast podcasting secrets of social media marketing six pixels of separation social marketing to the business customer social media 101 social media marketing spinfluencer strategy the new influencers trust agents twist image twitter

Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations.  This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –… The post Mosaic of Trust with Richard Edelman appeared first on Eric Schwartzman.

Social media networks are excellent tools for marketing your services, but it isn't enough to simply sign up to use those tools. It takes work. You can't confuse the tool with doing something meaningful with the tool, stresses Paul Gillin, writer and content marketing specialist and author of the book Secrets of Social Media Marketing. You have to have something interesting to say, and you have to be willing to respond to people who want to comment on what you say. Listen as Gillin advises beginners on how to get started using social media, explains some of the advanced things people are doing with social media, and discusses how you can incorporate social media marketing into your traditional marketing plan to create a symbiotic relationship between the two.

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results. I was lucky enough to get an advanced copy of his book and really enjoyed reading because it gave me ideas I can put into play immediately. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Secrets of Social Media Marketing – a podcast with Paul Gillin About Paul Paul is a veteran journalist who’s always been fascinated by the leading edge of technology innovation. Paul is a veteran technology journalist with more than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld . Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book,The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards. He has also spoken at scores of other events about technology trends and social media. His ability to translate complex technology topics into plain English has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com.

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results. I was lucky enough to get an advanced copy of his book and really enjoyed reading because it gave me ideas I can put into play immediately. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Secrets of Social Media Marketing – a podcast with Paul Gillin About Paul Paul is a veteran journalist who’s always been fascinated by the leading edge of technology innovation. Paul is a veteran technology journalist with more than 24 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld . Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book,The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Published by Quill Driver Books in spring, 2007, it is in its third printing. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards. He has also spoken at scores of other events about technology trends and social media. His ability to translate complex technology topics into plain English has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. The post Secrets of Social Media Marketing – a podcast with Paul Gillin first appeared on Marketing Darwinism.

Writer, speaker and new media consultant Paul Gillin speaks about his new book, The New Influencers explores these forces by identifying the influencers, their goals and their motivations in the new social media.

We had an incredibly fun discussion about the media, new and old, with Town Hall's Dean Barnett and Paul Gillin, author of The New Influencers. Paul predicts that in a few years, we will be left with five national newspapers, and local papers. Big dailies like to the Globe will be obsolete, unable to align their cost structure with future prospects. What is Pundit Review Radio? Pundit Review Radio is where the old media meets the new. Each week Kevin and Gregg give voice to the work of the most influential leaders in the new media/citizen journalist revolution. Hailed as “Groundbreaking” by Talkers Magazine, this unique show brings the best of the blogs to your radio every Sunday evening from 7-10pm EST on AM680 WRKO, Boston’s Talk Station.

Our friend Paul Gillin, one of the most most respected journalists in the IT industry, returned to Pundit Review Radio to tell us about his excellent new book, The New Influencers: A Marketer’s Guide to the New Social Media, "Blogging, podcasting and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces by identifying the influencers, their goals and their motivations. The book also offers advice for marketers at both large and small organizations on how to influence the influencers." What is Pundit Review Radio? Pundit Review Radio is where the old media meets the new. Each week Kevin and Gregg give voice to the work of the most influential leaders in the new media/citizen journalist revolution. Hailed as “Groundbreaking” by Talkers Magazine, this unique show brings the best of the blogs to your radio every Sunday evening from 7-10pm EST on AM680 WRKO, Boston’s Talk Leader.

Paul Gillin talks about B2B online influencers. What motivates them, what they value and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful… The post Understanding B2B Online Influencers with Paul Gillin appeared first on Eric Schwartzman.

In this edition of Pundit Review Radio we spoke to Glenn Reynolds, aka Instapundit, about his new book An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths We were also joined in studio by respected IT journalist Paul Gillin, a former editor and publisher of Computerworld Magazine. This is a fascinating discussion on how technology is empowering the little guy. Enjoy!