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Patrick Baynes is CEO of Nerdwise who helps sales teams “Sell More Wisely.” Nerdwise is an all-in-one sales enablement solution to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Clients get VIP access to list generation, campaign management, lead scoring and coordinated marketing activities. Nerdwise is used by leading sales teams including Sandler Training, BTI, RAP Index, DP3 Tech, Reflective Energy, Lynk Capital Markets, TechAdvisors and hundreds more. Patrick has been in the tech space for a long time, working at LinkedIn was his first job out of school and the perfect launch pad into the internet and software space. He was once told that if he was sliced open to see what he was made of, it would mostly be LinkedIn DNA. Following LinkedIn, Patrick co-founded PeopleLinx, the first employee-based social marketing solution for LinkedIn. The company was acquired in 2015 by Frontline. We discuss how companies can work smarter and grow faster by leveraging the latest marketing systems, technologies and best practices. Key Points of our Discussion The challenges of choosing the right tools Bringing sales and marketing together Introducing new tools to help productivity Nailing the foundation of your processes Correct targeting and outcome-driven messaging Email Sequencing and automation Managing our conversion rates once we win a meeting with a prospect Reviewing and removing any unnecessary steps in your process Nerdwise services and software for sales teams To connect with, and learn more about Patrick you can find him here on LinkedInAnd learn more about Nerdwise software and services here
Natalie Egan is an entrepreneur, sales expert, and software executive. She is CEO and Founder of Translator, a DEI learning platform that is designed to grow diversity and overall work culture. She previously worked at LinkedIn, Ecolab, Autonomy, and her own business PeopleLinx. Her career started in hospitality before moving into business. In this episode… Leadership is all about learning from mistakes and applying those lessons in the future. While most people know this, few actually persevere to find success on the other side of hardship. It takes humility, ambition, and empathy to grow as a person and to make a business grow. The perfect example of this ideal is Natalie Egan. From identity to values to workplace culture, Natalie has transformed much of her life step by step. Her journey has taken her from a strict leader to an understanding one and a failing business to a thriving one. It has been a difficult path, but she now has lessons to share about her path to where she is today. In this episode of Next Wave Leadership, Dov Pollack talks with Natalie Egan, the CEO and Founder of Translator, to discuss what it means to change as a leader and as a person. They go through Natalie's childhood and early career, her career missteps, and how she changed her direction. They also touch on topics like toxic masculinity, creating a great work culture, and finding purpose in life.
This week on Untapped we are joined by Natalie Egan (She/Her), CEO & Founder of Translator, Inc. to discuss gender identity in the workplace and the impact of toxic masculinity. Listen to Natalie's personal story of identity crisis and becoming an overnight minority.In this episode, you'll learn:Natalie's personal experience with identity crisis and becoming an overnight minority How to overcome a toxic masculine culture How trans visibility doesn't equal equity Today's workplace trans experience: where are we?How visibility for the trans community can be a double-edged sword Gender identity in the workplace How storytelling is the key to empathy What to do if you're interested in becoming a better allyAbout Natalie J. Egan (She/Her):Natalie J. Egan (She/Her) is the CEO & Founder of Translator, Inc. Natalie Egan is an openly transgender, B2B software entrepreneur and a recognized thought leader living her life at the intersection of technology and Diversity & Inclusion. Natalie has over 20 years of experience driving digital change, developing high-performing teams, building complex products, and selling enterprise solutions. Today, she is the CEO & Founder of Translator, Inc., where she and her team are on a mission to scale empathy and equality through technology. Prior to founding Translator in 2016––and prior to her transition––Natalie was CEO & Founder of PeopleLinx, a venture capital-backed sales technology solution that was acquired in 2015. In addition to her entrepreneurial pursuits, Natalie has also worked in sales leadership positions at large public companies like LinkedIn, Autonomy, and Ecolab. Outside of work, Natalie is a parent, a marathon runner, an artist, and a consummate activist for transgender rights and representation. Based in Philadelphia, PA -- Natalie received her undergraduate degree from Cornell University's School of Hotel Administration, her MBA from The Villanova School of Business, and is currently writing her first book about her transition from a Male-to-Female CEO in corporate America and the business lessons learned along the way.
This week on Untapped we are joined by Natalie Egan (She/Her), CEO & Founder of Translator, Inc. to discuss gender identity in the workplace and the impact of toxic masculinity. Listen to Natalie's personal story of identity crisis and becoming an overnight minority.In this episode, you'll learn:Natalie's personal experience with identity crisis and becoming an overnight minority How to overcome a toxic masculine culture How trans visibility doesn't equal equity Today's workplace trans experience: where are we?How visibility for the trans community can be a double-edged sword Gender identity in the workplace How storytelling is the key to empathy What to do if you're interested in becoming a better allyAbout Natalie J. Egan (She/Her):Natalie J. Egan (She/Her) is the CEO & Founder of Translator, Inc. Natalie Egan is an openly transgender, B2B software entrepreneur and a recognized thought leader living her life at the intersection of technology and Diversity & Inclusion. Natalie has over 20 years of experience driving digital change, developing high-performing teams, building complex products, and selling enterprise solutions. Today, she is the CEO & Founder of Translator, Inc., where she and her team are on a mission to scale empathy and equality through technology. Prior to founding Translator in 2016––and prior to her transition––Natalie was CEO & Founder of PeopleLinx, a venture capital-backed sales technology solution that was acquired in 2015. In addition to her entrepreneurial pursuits, Natalie has also worked in sales leadership positions at large public companies like LinkedIn, Autonomy, and Ecolab. Outside of work, Natalie is a parent, a marathon runner, an artist, and a consummate activist for transgender rights and representation. Based in Philadelphia, PA -- Natalie received her undergraduate degree from Cornell University's School of Hotel Administration, her MBA from The Villanova School of Business, and is currently writing her first book about her transition from a Male-to-Female CEO in corporate America and the business lessons learned along the way.
Patrick Baynes is an American entrepreneur and marketing executive. He's best known for working at LinkedIn (#162), as co-founder of PeopleLinx, and being CEO of Nerdwise. More than that, Patrick is a fantastic person and a real pleasure to learn from. He and I cover a ton of really important lessons in business, startups, product management, biz dev partnerships, sales development and much more. This was really fun and I learned a lot. Check out NerdWise over at https://nerdwise.com Connect with Patrick (tell him DiscoPosse sent you) on LinkedIn here: https://www.linkedin.com/in/baynes/ This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr! Want to ensure real privacy online? Check out ExpressVPN and keep your online life protected.
In today's HRchat episode we talk about ways leaders and colleagues can better support folks with a wide range of gender identities and expressions, including people who identify as transgender, gender-nonconforming or non-binary, and much more. Bill's guest this time is Natalie Egan, CEO & Founder of Translator, Inc., where she and her team are on a mission to scale empathy and equality through technology.Natalie is an openly transgender, B2B software entrepreneur and a recognized thought leader living her life at the intersection of technology and Diversity & Inclusion. Natalie has over 20 years of experience driving digital change, developing high-performing teams, building complex products, and selling enterprise solutions.Prior to founding Translator in 2016––and prior to her transition––Natalie was CEO & Founder of PeopleLinx, a venture capital-backed sales technology solution that was acquired in 2015. In addition to her entrepreneurial pursuits, Natalie has also worked in sales leadership positions at large public companies like LinkedIn, Autonomy, and Ecolab.Outside of work, Natalie is a parent, a marathon runner, an artist, and a consummate activist for transgender rights and representation. She is currently writing her first book about her transition from a Male-to-Female CEO in corporate America and the business lessons learned along the way.
This is one of the most important interviews I've done. It's a conversation with two brave individuals - Natalie Egan and Joseph Schneier - who talk openly and honestly about their experiences as male and female in tech and about their experiences after their transition to the opposite gender. It's a unique opportunity to put a lens to the effects of gender and gender identity on people's careers in technology, answering questions such as:What are the prevalent gender biases in tech and how to navigate them?Do women have to work harder at getting promoted or raising capital?How does biology influence our perception of power and decisions on who to promote / fund / listen to?Do women have to work harder and how to get ahead in an uneven playing field?How to create an inclusive environment that celebrates our uniqueness without triggering blame or fear?Natalie Egan is an openly transgender, B2B software entrepreneur and a recognized thought leader living her life at the intersection of technology and Diversity & Inclusion. Natalie has over 20 years of experience driving digital change, developing high performing teams, building complex products, and selling enterprise solutions. Today, Natalie is the CEO & Founder of Translator, Inc., where she and her team are on a mission to scale empathy and equality through technology. Prior to founding Translator in 2016––and prior to her transition––she was CEO & Founder of PeopleLinx, a venture capital backed sales technology solution that was acquired in 2015. In addition to her entrepreneurial pursuits, Natalie has also worked in sales leadership positions at large public companies like LinkedIn, Autonomy, and Ecolab. Joseph Schneier is a serial entrepreneur who co-founded and exited two companies in the educational technology space. Following that, Jo worked with behavioral research scientists productizing their research with technology-based solutions for patient behavioral change, focusing on HIV drug adherence, health literacy, and addiction. In 2013, he co-founded Cognotion — a company solving the talent shortage of healthcare workers. In 2020, with James Firman, the former CEO of the National Council on Aging, Jo founded Bellage, a company empowering older adults in healthy choices.In 2018, Jo founded Trusty.care, an InsurTech company that modernizes and simplifies health and Medicare insurance sales and the business processes that surround it so that agents and insurance carriers can focus on what matters most: beneficiaries. It's Jo's mission to make sure no one goes through bankruptcy because of out-of-pocket healthcare costs.
Increasing your B2B sales is tough and challenging: From generating leads, talking to your potential customers, and pushing the sales, not all strategies that work for others might work for you. So how exactly can you grow your B2B sales? To share his experiences handling different B2B companies, Spencer welcomes Patrick Baynes. Patrick was a cofounder of PeopleLinx, the first B2B social marketing platform based on the LinkedIn API, which raised $8 million in venture capital. He is now the CEO of Nerdwise, which enables sales teams to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Patrick talks about how he succeeded as an entrepreneur and what it took to get there. Episode Highlights Who is Patrick Baynes and what is Nerdwise? What is the business of Nerdwise all about? What's unique about their marketing strategy? Setting a foundation. A lot of people don't get past the point of reaching 1 to 2 Million in sales. Has Patrick experienced interacting with these people in his company? Unpacking the B2B Strategies: Different ceilings Patrick saw and what he did to breakthrough. Things that he sees popping up from successful people who are using Nerdwise. The best ways to get in touch with Patrick Baynes and Nerdwise. Links and Resources https://www.nerdwise.com/ https://www.linkedin.com/company/nerdwisecorp https://www.linkedin.com/in/baynes Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
The episode guest is Natalie Egan. In this episode, we discuss the following: The impact of sexism in the workplace The challenges of being a tech founder with a marginalized identity The importance of cultivating empathy & self-awareness as a leader Natalie Jane Egan is an openly transgender, B2B software entrepreneur and a recognized thought leader living her life at the intersection of technology and Diversity, Equity, & Inclusion. Natalie has over 20 years of experience driving digital change, developing high performing teams, building complex products, and selling enterprise solutions. Today, she is the CEO & Founder of Translator, Inc., where she and her team are on a mission to scale empathy and equality through technology. Prior to founding Translator in 2016––and prior to her transition––Natalie was CEO & Founder of PeopleLinx, a venture capital backed sales technology solution that was acquired in 2015. In addition to her entrepreneurial pursuits, Natalie has also worked in leadership positions at large public companies like LinkedIn, Autonomy, and Ecolab. Outside of work, Natalie is a parent, a marathon runner, an artist, and transgender rights activist. Based in Philadelphia, PA -- Natalie received her undergraduate degree from Cornell University, her MBA from The Villanova School of Business, and is currently writing her first book about her transition from a Male-to-Female CEO in corporate America and the business lessons learned along the way. Connect with Natalie on Instagram and on Twitter Connect with Translator Company at their website and follow them on Twitter Remember to register for the HROI Summit and join the BuzzARooney Community to be eligible for an event scholarship and to get my monthly newsletters and to keep up with everything going on with my brand!
Prior to founding Translator in 2016 - and prior to her transition - Natalie was CEO and founder of PeopleLinx, a venture capital backed social selling technology solution that was acquired by a leading sales acceleration company. She is currently writing her first book about her transition from male to female CEO and the business lessons learned along the way.
Brynne Tillman is the Chief Learning Officer at PeopleLinx, a Guided Social Selling Firm. Brynne develops customized LinkedIn, Sales Navigator, Twitter and Sales Tool curriculum for business development teams that help drive better adoption and ROI. Brynne has served as a top producer and sales trainer for fortune 1000 companies and trains on LinkedIn and social selling from a sales perspective. BTillman@peoplelinx.com
Brynne Tillman is the Chief Learning Officer at PeopleLinx, a Guided Social Selling Firm. Brynne develops customized LinkedIn, Sales Navigator, Twitter and Sales Tool curriculum for business development teams that help drive better adoption and ROI. Brynne has served as a top producer and sales trainer for fortune 1000 companies and trains on LinkedIn and social selling from a sales perspective. CONTACT: BTillman@peoplelinx.com
Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to prospecting on LinkedIn? What pitfalls should you avoid? How important is content for social sellers? What technology should social sellers be using? Do we need LinkedIn Sales Navigator? What’s the ROI and how do you measure it? What companies inspire you in terms of social selling? Where do you want to send our listeners? Subscribe to this podcast on iTunes: http://linkhumans.com/linkhumanspodcast Check out all the show-notes: http://linkhumans.com/podcast
Inside Sales is an art and a science. In this episode, Steve Bonvissuto, Executive Director of Innovation at MarketSource, explains how only using people, systems, and process can lead a company to sales success. In This Episode You'll Learn: Training - What MarketSource sees as must haves for training sales people Process - What are people typical process problems for sales people Technology - Top technology required to optimize your technology stack Links and Resources Mentioned in This Episode: 5: The Five-Billion Dollar Playbook w/David Rudnitsky @InsideSales.com
You have a sales team and they are doing fine. You're hearing about social selling techniques and tools but you're not sure what do to or how to coach your people. You buy your team a license to LinkedIn Sales Navigator and nobody seems to be using it. Sound familiar? In this episode Brynne Tillman, social selling guru, talks about the five ways to actually get results social selling. In this episode you'll learn: The purpose of company pages and how to utilize them to sell more How to kill it with client referrals using LinkedIn The power of strategic alliances in social selling The Dos and Don'ts of connecting with new prospects How to use the advanced search capabilities in LinkedIn Links and Resources Mentioned in This Episode: Brynne Tillman's LinkedIn Profile Episode 8: Boost Sales 30% by Integrating Social Selling into Your Traditional Sales Process w/Gabe Villamizar Episode 10: Five Social Selling KPIs Sales Leaders Should Focus On w/Brynne Tillman Free eBook: 27 LinkedIn Inside Sales Tips: How to Master Modern Social Selling
Understanding which LinkedIn activities are driving new business is a question that often plagues sales leaders. And, just like any other sales activity, you can’t manage what you can’t measure, so clarity on which KPIs are meaningful is where to begin. In this episode we review Brynne Tillman's webinar with InsideSales.com as she dives into to making visibility into social selling happen. Growing the LinkedIn Network with the Right Stakeholders Converting New Connections to Conversations Sharing Relevant Content Engaging on Other’s Activities that Takes it Offline Client and Centers of Influence Referrals LinkedIn KPI Workbook
On this episode, Bernie Borges is joined by Michael Idinopulos, CMO of PeopleLinx for a repeat visit on the Social Business Engine podcast. We discussed the findings in their e-book published in late 2014 titled The Social Selling Maturity Model (SSMM). We discussed the current state of social selling and how their research confirms the journey involves a maturation process for selling organizations. Visit the show notes page to download this ebook at. http://www.socialbusinessengine.com/podcasts/social-selling-maturity-model
On episode 29, Bernie Borges interviews Katie Roberts of Laureate International Universities. Katie Katie describes how Laureate develops and implements their social media marketing plans with a focus on the entire lifecycle of the student from enrollment through their alumni years. Katie packs a lot of information in this 30 minute conversation. And, for the first time I've captured the conversation in transcript format, nearly word for word on our show notes page at socialbusinessengine.com. This episode is sponsored by PeopleLinx. Download the white paper: How to Build an Employee Advocacy Program. Just go to http://bitly.com/sbeemployee.
On episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program. Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/ Download the e-book at bitly.com/sbeemployee.
Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.
On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand. Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business. This episode is sponsored by PeopleLinx. Download their e-book: Everyone's in Marketing.
In episode 14 (the first non-fractional episode) I'm joined by Justin Levy, Director of Social Marketing at Citrix Systems. Justin calls out that marketers want to focus on the sexy part of social media. But, we need to take care of our own house. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 Citrix employees across six languages. The policy became mandatory under the corporate compliance program which is required by all employees. Tune in to learn how Justin Levy drives social business success at Citrix with proper governance that gives employees confidence while protecting the corporate brand. Show notes are available at our Social Business Engine website. This episode is sponsored by PeopleLinx, a global leader in social business software. Download the e-book: Everyone's in Marketing for 5 easy to implement steps to improve your brand's discoverability using LinkedIn.
In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are. Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show notes with links to additional resources on this topic at http://www.thesocialbusinessengine.com/podcasts. This episode is sponsored by PeopleLinx. Download the white paper Everyone's in Marketing at http://www.thesocialbusinessengine.com/peoplelinx.
Jill Rowley is recognized as the queen of social selling. She has redefined ABC to "always be connecting." In episdoe 5.4 Jill explains how the modern buyer has changed dramatically. The modern buyer is digitally driven, socially connected and mobile with multiple devices. She is empowered with unlimited access to information. She doesn't want to be closed. Jill teaches sales professionals to stop selling and start serving to win more customers. Get the show notes for this episode at http://www.thesocialbusinessengine.com/podcasts/. This episode is sponsored by PeopleLinx. Download their white paper: Everyone's In Marketing at http://www.thesocialbusinessengine.com/peoplelinx