Podcasts about growthhackers

In this episode, I sit down with Jonathan Aufray, the CEO and co-founder of Growth Hackers, a digital agency helping startups and scaleups unlock sustainable, long-term growth. With nearly a decade of experience helping companies around the world accelerate their growth through inbound marketing, lead generation, and conversion strategies, Jonathan shares how businesses can ditch vanity metrics, focus on what truly moves the needle, and scale with purpose. Whether you're a founder, marketer, or growth strategist, this conversation is packed with actionable insights and real-world examples.

Hello! Thanks for listening, and welcome back. Today's episode is one that's a lot more in-depth than the title suggests.I chat about why it's good to learn new skills... which can also be construed as why it is good to suck at something new. The episode is inspired by my acquisition of a 360 camera--the Insta360 X4--and the adventures of trying to document my outdoor adventures.It's been a steep learning curve for me between learning new camera programming, editing software, export settings and filming angles. It has in no way be as easy as I thought it would be, but it has been a fun challenge. Knowledge from a photography course in high school, learning a digital camera a decade ago, and having ideas in my brain have combined so that I'm mediocre at bringing my vision to life... but I'm getting better.I wanted to share my experiences to diminish the stigma around learning new things, particularly as one is over 30. There's a lot of naysayers out there, but it turns out that learning new skills is a wonderful way to work your brain, mitigate against dementia and Alzheimers ,and to increase confidence.The episode also details some benefits of learning new skills, and addresses common fears that can prevent individuals from trying something new. From fear of looking stupid to fear of wasting time and money, the conscious and subconscious programming we received can limit our potential. Overcoming these fears and being okay with being a beginner can lead to greater happiness, build confidence, grow your social circle, expand your comfort zone and improve resilience. Take a listen today to learn how my journey with the camera is going, plus some ways to move through any resistance you have to trying a new things. Our life experience can be enhanced by moving beyond our limits and learning new skills.Resources for this episode include my personal experience and thoughts, a GrowthHackers post, Alicia Clark article entitled "Why it's okay to suck at something new" and a Central Connecticut State University article. Enjoy!As always, connect with me on Instagram or email me cactusmoose[at]protonmail[dot]com

In this episode of Pathmonk Presents, we welcome Jonathan Aufray, founder and CEO of Growth Hackers.  With a focus on generating qualified leads and driving sales for small to medium businesses, Jonathan shares insights on effective B2B marketing strategies. He discusses the shift from working with startups to established businesses, the importance of SEO in their client acquisition strategy, and the critical role of websites in converting leads.  Jonathan also offers valuable advice on leadership, emphasizing problem-solving skills and the importance of creating standard operating procedures early in a business journey.  

FutureLAND is an annual multi-day conference celebrating the diversity in tech, arts, and culture in Northeast Ohio. The City Club is proud to partner with FutureLAND again this year for a special LIVE broadcast from the Allen Theatre in Playhouse Square!rnrnThis year, we will hear from Everette Taylor, CEO of Kickstarter, the world's premierrncrowdfunding platform for creative projects. Under Everette's leadership, Kickstarter was named one of Time Magazine's 100 Most Influential Companies for trailblazing the future of work and for the company's global impact in the creator economy.rnrnPrior to joining Kickstarter, Everette most recently served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During his time at Artsy he was recognized by Forbes as one of the World's Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness.rnrnAs an entrepreneur, Everette founded or co-founded several multi-million-dollar companies before the age of 30 (PopSocial, GrowthHackers, MilliSense) and sold his first company (EZ Events) at the age of 19.

Idag träffar jag Fedja Porobic, grundaren av Porobic Group som gjort sig känd som en av Sveriges vassaste Growth Hackers. Men idag hoppar vi allt snack om Google och Facebook-konton och dyker istället in i Fedjas investeringar, företagande, ledarskap och tankar om framtiden. Och varför startade han Porobic Group egentligen? Ett grymt avsnitt med en riktig profil inom E-handels-Sverige

EP 323 - Team culture coach, workshop facilitator and author Alison Coward is in the quiz seat this week letting us know whether Andy and Pippa's list of terms are either business or bullshit - conservative government, charities, dog airlines, client lunches and more!Chapters:00:00 Business or Bullshit with Alison Coward00:42 Government and Charities: Controversial? 01:37 Digital Nomads and Pet Travel02:46 Client Lunches: Business or Distraction?03:43 Thought Leadership: Business or BS?04:54 Incubators and Oligopolies06:05 Growth Hackers and Business Plans08:20 Scoring and Wrap Upbusinesswithoutbullshit.meWatch us on YouTubeFollow us:InstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what people can expect if they are looking to start a business around growth. He then talks about the importance of running tests, corrects certain misconceptions about growth hacking, and offers leadership advice. Show Notes [01:12] What Pedro learned as a co-founder  [03:35] What high-tempo testing is and why it is important for growth [07:25] How growth teams should measure success  [11:25] Get comfortable with being wrong [14:30] Start with a challenge that someone in your team has been thinking of—but didn't have the resources to work on—and run small experiments in that direction [15:48] Promote your wins across the company About Pedro Clivati Pedro Clivati has a background in marketing and sales, but his foray into growth began when he co-founded Contentools and Growth Boulevard. He also used to be the VP of Global Sales at Contentools, but before that, he worked as a digital marketing consultant. Links  Contentools Airbnb Dropbox Airbnb Growth Study Profile GrowthHackers Pedro's LinkedIn Pedro's Twitter

Sophia Nguyen Eng is a first-generation Vietnamese-American who left a successful career in growth marketing in Silicon Valley to start a five-acre permaculture farm in the Appalachian region of eastern Tennessee. A sought-after speaker, she has presented at Google HQ, GrowthHackers, and the global SaaStalk tech conferences. Now she draws on her experiences speaking on stage and her knowledge of food, farming, and health to present at homesteading conferences. She is also a Weston A. Price Chapter Leader and the founder of the website Sprinkle with Soil. With her husband, Tim, she raises grass-fed dairy cows, beef cattle, laying hens, broilers, ducks, sheep, goats, turkeys, and grows a variety of produce for her multi-generational family and local community.  Her new book is called The Nourishing Asian Kitchen: Nutrient Dense Recipes for Health and Healing.  Sophia begins by talking about her journey from medical school and Silicon Valley to starting her own homestead farm with her husband. She explains the influence of her grandfather and mother on the book.  In fact, the recipes are from her mother who had been cooking “nose to tail” her entire life, before it was even a thing.  Over the past ten years, Sophia and her mother have been refining the recipes. She says the cookbook is much more than a cookbook - the book is her activism coming out.  It's a call to action for going back to a natural way of eating and living. One of Sophia's greatest joys is to give away and share food from her farm with her community.  She finds this lifestyle so deeply fulfilling: “what better gift can I give you then the gift of delicious nourishing food.” For anyone thinking about starting their own farm or even just getting a few chickens in the backyard, Sophia says simply: “start where you're at.”   One by one, this is how you take back control over your health and your food. You can visit Sophia's website right here: https://sprinklewithsoil.com/ You can also find her wonderful book The Nourishing Asian Kitchen here: https://www.chelseagreen.com/product/the-nourishing-asian-kitchen/ APPLE PODCASTS SPOTIFY STITCHER YOUTUBE GOOGLE PODCASTS

Melinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she's held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference and has been a contributor to VentureBeat, GrowthHackers.com, and The Growth Marketing Conference blog, as well as creating viral posts on Silicon Valley culture for Medium and LinkedIn, while maintaining a popular (and feisty) Twitter presence. In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Melinda explore Mindful AI and how a thoughtful, conscious and people-centric approach to AI can reap rewards. Connect with Melinda https://melindabyerley.substack.com/p/using-ai-marketing-can-get-your-company-sued More content like this at Neil Wilkins Online http://neilwilkins.online

Chapter 1 What's Hacking Growth Book by Sean Ellis"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" is a book written by Sean Ellis, along with Morgan Brown. Sean Ellis is known as the founder and CEO of GrowthHackers, a platform that helps companies implement growth hacking strategies."Hacking Growth" explores the concept of growth hacking, which refers to a mindset and a set of techniques used by companies to rapidly grow their customer base and revenue. The book provides insights into how successful companies like Facebook, Dropbox, and Airbnb employed innovative strategies to achieve remarkable growth.The authors discuss various principles and frameworks for driving growth, such as creating a growth team, finding and validating growth ideas, improving user acquisition and retention, and optimizing the overall growth process. It also emphasizes the importance of data-driven decision-making and experimentation.Overall, "Hacking Growth" serves as a practical guide for entrepreneurs, growth marketers, and business leaders looking to accelerate their company's growth through effective and unconventional strategies.Chapter 2 Is Hacking Growth Book A Good BookMany people consider the book "Hacking Growth" by Sean Ellis and Morgan Brown to be a highly valuable resource. It provides insights and strategies for effectively growing a business or startup, using methods such as experimentation, data analysis, and customer-centric approaches. The book is praised for its practical advice and real-world examples, making it a recommended read for entrepreneurs, marketers, and growth-focused professionals. However, personal preferences may vary, so it is always helpful to read reviews or sample a few chapters before deciding if it is the right book for you.Chapter 3 Hacking Growth Book by Sean Ellis Summary"Hacking Growth" by Sean Ellis and Morgan Brown is a book that explores the concept of growth hacking and provides practical strategies for achieving rapid and sustainable growth in businesses.The book begins by defining growth hacking as a mindset that prioritizes growth above all else and relies on data, creativity, and experimentation to achieve it. It discusses the changing landscape of marketing and how traditional methods are becoming less effective in achieving meaningful growth.The authors then outline a framework for growth hacking, which consists of five steps: making sure you have a product that people actually want, finding your growth levers, creating an experimentation engine, focusing on retention, and optimizing the entire growth process.Throughout the book, Ellis and Brown emphasize the importance of data-driven decision making and the need for continuous experimentation. They encourage companies to develop a growth hacking team and provide tips for hiring and managing such a team.Additionally, the book delves into several growth hacking strategies and tactics, such as viral loops, referral programs, customer onboarding, and A/B testing. It provides real-world examples and case studies to illustrate how these strategies have been successfully implemented by various companies.The authors also discuss the role of product-market fit in growth hacking and provide guidance on how to identify and improve it. They emphasize the need for a deep understanding of the target audience and the importance of aligning the product with customer needs.In conclusion, "Hacking Growth" is a comprehensive guide that provides insights and practical advice on how to achieve rapid and sustainable growth in businesses. It offers a step-by-step framework and numerous growth hacking strategies that can be applied by startups, established companies, and...

Signing up for business newsletters is a super effective way to keep up with the latest business buzz. The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them. In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without cluttering your email. -=-=-=-=- 10 Best Business Newsletters #1 Morning Brew - https://www.morningbrew.com/daily #2 The Hustle - https://thehustle.co/ #3 GrowthHackers - https://growthhackers.com/newsletter #4 SaaS Weekly - https://hitenism.com/ #5 5-Bullet Friday - https://go.tim.blog/5-bullet-friday-1/ #6 Stacked Marketer - https://www.stackedmarketer.com/ #7 The 3-2-1 Newsletter - https://jamesclear.com/3-2-1 #8 No Mercy / No Malice - https://www.profgalloway.com/ #9 Starter Story - https://www.starterstory.com/newsletter #10 TLDR - https://tldr.tech/ [Bonus] The Daily Stoic Newsletter - https://dailystoic.com/daily-stoic-email/ [Blog Post] ⁠Top 34 Business Newsletters Tailored for Entrepreneurs - https://www.99signals.com/best-business-newsletters/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Kaytea founder Kevin Tang is in the quiz seat this week talking all things nocturnal working hours, downrounds and foreign espionage risks!Chapters:00:00 Introduction to the Business or Bullshit Quiz00:35 The Quiz Begins: Family Offices and Enterprise Zones01:20 Discussing Work Habits and Down Rounds03:10 Debating Formal Director's Meetings and Workplace Humor03:49 Growth Hackers, GDPR, and Free Ports04:34 Foreign Espionage Risks and Honey Traps05:35 First Mover Advantage, Due Diligence, and Economies of Scale06:06 Dress for Success and Digital Nomads06:15 Conclusion and Thanks to KevinBWB is powered by Oury Clarkbusinesswithoutbullshit.me

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by one of the original ‘Growth Hackers', Keith Bilous, Founder of The Business Athlete Performance Lab (bapl.ai). Join them as they talk about what it was like working with major brands in a business that was centered around the internet, before the internet became as popular as it is today, and why you need to work on yourself consistently!

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by one of the original ‘Growth Hackers', Keith Bilous, Founder of The Business Athlete Performance Lab (bapl.ai). Together, they discuss why you need to take responsibility for your own failures, how to get back up once you've failed, and why Keith learns by ‘doing' rather than sitting in a classroom or having someone talk to him!

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by one of the original ‘Growth Hackers', Keith Bilous, Founder of The Business Athlete Performance Lab (bapl.ai).

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by one of the original ‘Growth Hackers', Keith Bilous, Founder of The Business Athlete Performance Lab (bapl.ai). He is a business leader and serial entrepreneur with over 20 years of experience who has launched and scaled several successful ventures. He grew his virtual social media agency, ICUC Social, to an eight-figure business before the advent of social media and nearly two decades before remote work became mainstream.

Debate on whether brand campaigns can drive short term sales performance and vice versa – aka ‘double duty' – is running as hot as the budget knives pressed to the CFO's whetstone. News Corp's Pippa Leary says market-wide short-termism is fuelling demand for performance ads to drive immediate results but double duty works – results for Moet has LVMH marketers popping their corks. Brand strategist James Hurman says brand campaigns can drive short-term sales, but that trying to make one ad to do both is “way harder” than just making two ads, so why try? Either way, using the same metrics for brand building and short-term sales “is like judging a fish by its ability to climb a tree,” per Hurman, “it's always going to be a shit fish”. Rob Brittain says marketers only have themselves to blame: Few can articulate the difference between the two – nor why long and short need to work together – to CFOs under pressure for short-term sales. Meanwhile, he says marketers are getting the basics of ESOV wrong, ending up closer to double jeopardy than “difficult” to achieve double duty by wasting money on low attention channels. But partially reformed growth hacker turned growth advisor to companies up to $100m in revenues, John James, thinks ESOV is a flawed concept based on touting the benefits of being “the loudest person in the room” by those who “want to sell more advertising media to clients”. He also throws a jab or two at Ehrenberg-Bass ‘how brands grow' thinking. Brittain can't let either go unanswered. This one gets politely punchy. See omnystudio.com/listener for privacy information.

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Every startup struggles with growth somehow, but it doesn't always have to be so difficult. In this week's episode, we talk to Anuj Adhiya, an esteemed growth advisor for more than 100 startups. His previous roles in Sophya, The Predictive Index, and Growth Hackers means he has extensive experience in perfecting the approaches to growing a successful company. Tune in as we dive into the importance of identifying assumptions and setting goals – the right way. By taking a look at the current landscape of product-led growth and analyzing the DNA of successful startups, Anuj shares his invaluable expertise on how you can reimagine growth for your company. Show Notes [1:05] Anuj's Passion For Growth [5:00] How To Give Users a Wow Moment [8:20] Delivering on Your Promises [12:30] What Startups Need to Focus On [15:30] How You Could Be Setting Goals Wrong [19:35] PLG Approaches for New Startups [21:20] The Importance of Identifying Assumptions [22:57] A Must-Try Exercise for All Stage Companies [25:35] What Can We Learn From Successful Growth Stories [27:32] Where Marketing Teams Can Learn From [31:10] Making Data-Driven Decisions as an Organization [33:39] How the Product-Led World Is Changing About Anuj Adhiya Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April '20). As a renowned startup mentor, educator, and growth advisor, Anuj is committed to helping companies. As a Growth Mentor at Seedstars and Marketing Specialist at Harvard Innovation Labs, he helps startups uncover their best growth opportunities and solve early growth challenges. Before this he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking. Profile Anuj on Twitter Anuj on LinkedIn Growth Hacking for Dummies

Welcome to an episode with startup entrepreneurs Ash Ali and Hasan Kubba. Get Ash and Hasan's book here: https://amzn.to/3Q8ctPD In this episode, we speak about the concept of unfair advantage and the process of identifying and managing it so it's your edge over any competition. Many people have the limiting belief that they don't have something authentic to offer, but what they don't realize is that we all have unique skill sets and talents. It only takes self-awareness to realize that the ingredients to success are already within you.  Ash Ali is an award-winning serial tech entrepreneur and angel investor. Ash sold his first internet business at just 19 years old (and most recently, his Dubai-based on-demand mobile app startup in 2018). As the first marketing director of Just Eat UK, which IPO'd for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as the Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages. Ash is a highly sought-after international speaker and expert on digital disruption and tech transformation, and has spoken at numerous global organizations and conferences, including Salesforce, Ernst & Young, and TEDx. He is currently co-founder of Uhubs, a new skills training platform that helps entrepreneurs and professionals upskill.   Hasan Kubba is an author, entrepreneur, and startup strategist. Hasan is a specialist in technology startups, marketing, and fundraising. With his own London-based digital marketing business and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. His recent TEDx talk titled Startups, Entrepreneurship, and Unfair Advantages was voted the highest ever on the official TED subreddit. He is passionate about the future of entrepreneurship and digital disruption globally and is an in-demand startup mentor to early-stage entrepreneurs, workshop trainer, and international speaker.  Get Ash & Hasan's book here:  The Unfair Advantage: How You Already Have What It Takes to Succeed. Ash Ali and Hasan Kubba: https://amzn.to/3Q8ctPD Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Você sabia que existe um método que pode fazer sua empresa escalar rápido através de experimentos?Este é o Hacking Growth, e para falar dessa estratégia, nossos Hosts recebem Sean Ellis, o criador desse termo e autor do livro de mesmo título.Sean é empreendedor, professor e escritor norte-americano, que já passou por empresas como: Dropbox, Lookout e Webs.Além de ser criador da GrowthHackers o maior portal de Growth do mundo.Quer saber como aplicar este método no seu negócio? Descubra agora no ROI Hunters!♦ Não deixe de seguir o ROI HUNTERS  & nossos Host e convidado no Instagram:

Doing what feels right to you so that you can attract clients with ease! And this starts with creating a successful marketing plan that is authentic to you. A successful marketing plan will help you attract clients, build trust, address objections, and capture sales with ease. When you do the work you love, you help others see that anything is possible. It helps others have inner security and live joyful lives. When we get to do what we love and help others to do what they love, we create a ripple effect of good in the world. And that is why having a great marketing plan in place is so important. 4 things to help you discover the marketing plan that makes sales easier People often want to know how to get more clients. Look at these 4 categories. The 4 categories of a marketing plan that will help attract more clients Messaging – do people understand what you do? Services - sometimes people don't meet their revenue goal not because of not having enough clients, but the need for a shift in packages or services. Strategy – what are the three parts of your funnel and where is the clog? A funnel should flow. Mindset – sometimes you don't have a problem, you just think you have a problem. You may just not be showing up the way you need to be to consistently communicate your message to get results. Once you have reviewed all of these categories, you can begin to create a signature marketing system. However, if you don't have a positive mindset, you aren't going to show up and do what needs to be done. Likewise, if your message isn't clear, you can market yourself to death but you still aren't going to attract clients. 3 components of a signature marketing plan How do you want to show up to attract clients? What is going to work for you to attract clients? Once you know how to get clients, you can do it on repeat. It is important to know that you do not have to have fancy bells and whistles to make your marketing strategy work. You can set up a funnel using your email marketing platform and do it authentically to you so that it feels good. Even if you have a system and everything is in place, you still need to know how to sell. More and more people want to know you and want high touch, which means you have to know how to sell, to build relationships. No software system can build relationships for you. Robyn emphasized the importance of having a personal brand and differentiating yourself to build relationships, and trust. Trust determines buying practices so one must build it to achieve success. Part of selling is helping people get to know you and building relationships. When you educate people on what you do, how you do it, and what differentiates you and makes you unique, you demonstrate why you are trustworthy. This helps people trust you. Communicating how you help your people and control what other people think, say, and feel about you is imperative to building relationships, and trust. Again, trust is what helps convert people to paying clients. Selling starts at the top of your funnel. It begins in your Instagram bio and explains what you do. Sales take time and you get better as you practice it. Episode 64 with Emi Kirshner and Episode 154 with Elyse Archer If you come from a place of service, you don't feel like you are selling. Every opportunity you've experienced on your life journey has given you the ability to now serve your clients. Use this expertise to help other people more effectively, with more ease, grace, and confidence. Start selling by having clarity around who you are, what you do, and the problem you solve, so that when you get on a discovery call, the person already has clarity around who you are. Likewise, they already trust you. If you aren't showing up and selling, you are doing a disservice. Sales is not a blind date, it is a long-term relationship that you get to create online. Look at sales as creating opportunities for your audience, if you are selling 1:1 coaching service you are giving the most value a person can get from you through that program. So share about it. It is so beneficial to have someone else's eyes on your business. We often don't see things or know what we don't know. Likewise, we often don't realize how incredible the gift of what we know and can do it. Similarly, a business coach isn't emotionally tied to your business. She won't have the same fears or beliefs and can therefore give you a new perspective and lead you to positive and impactful decisions. What is a sales funnel and does your marketing plan need one? A sales funnel looks like a triangle, it has three main parts. The first part is visibility. This is how you meet people, putting yourself out into the world. Posting in the digital world is very passive, you don't necessarily know how many people see it or it resonates with it. The next part of the funnel as it starts to get more narrow is like posting on Instagram and then someone sends you a direct message, which leads to a conversation with them. From there you invite them to your Facebook group and begin nurturing them. Your funnel can look any way you want. Don't forget all the touch points along the way. You can choose to use Instagram, a Facebook group, email marketing, or a podcast. Another decision is your process for nurturing your leads. The way you move your clients from one part of your funnel to another is important. The last part of the funnel is sales. However, we talked about sales being at the top of the funnel. Therefore, sales begin with your content and messaging. Shana sees people with massive followings and tons of engagement, but they aren't converting clients. Typically, the problem is in the middle part of the funnel, the nurturing piece. Your job on a sales call is to show up and answer their questions. 50% of sales happen in the follow-up. Therefore, it is necessary to continue to communicate and nurture. In addition, you must be able to address objections during the nurturing process. This allows you be proactive and makes sales calls easier. Check out the Episode 150 with Tayna Dalton Is it possible to have a successful marketing plan without social media? Yes, you can have a successful marketing plan without social media. There are several ways you can market and nurture your audience without social media. These include referrals, collaborations, and many other ways. You do not have to be on social media, but if you are on social media, you need to be all in. Social media could go away at any point in time, but you own your email list. Robyn referred to Ryan Holiday's book, Growth Hackers. Ryan talks about how growth comes from referrals and people spreading the word about you. Even if someone doesn't hire you, they may refer others to you once you've built a relationship with them. Part of the system is deciding on how you want to show up and where you show up. For example, do you want to write long blog posts or create videos? The important thing is to create content the way it feels good to you. This is a mindset shift. Is your belief holding you back? We often think that there is a problem in our business where the problem is actually in our thoughts. If your mindset isn't positive and pure, doubt, overwhelm, and frustration will overrule your business. Our emotions determine our actions and our thoughts influence our emotions. This has everything to do with your business. The first belief you must have is the belief in yourself. If you don't believe in yourself, who else will believe in you? Robyn suggested looking at the ROI on the services you provide for your clients. What are you doing for them to make it worth the money you are charging? If you don't believe in the price you are charging because you provide so much value, people aren't going to believe the price is worth it. Look at the life-long potential you are giving the clients that they would not have without you. The 5 Whys of your business and how to incorporate them into your marketing plan An example of the 5 whys is a website designer. Why is what I do important? Because people need websites. Why is that important? Because people have to have a website to make money. Why is that important? Because these moms need a way to make money so that they can stay home with their kids. Why is that important? Because it impacts their entire family and how their kids are going to grow up. Why is that important? Because raising good humans makes the world a better place. When you do this exercise you'll realize, Wow! I am making an impact. Realize that the work you do matters, and you should get paid for it! If you can communicate this to your clients, you will be able to sell to them. Your mindset is what will help you have clarity around your message. If you aren't working on your mindset, your thoughts, emotions, beliefs, and actions you won't move forward. Everything is possible for you! About Shana Dewitt Shawna is a business coach and marketing strategist. She began her career in corporate as many of us do. She is committed to helping women create financial security with the flexibility to do the work they love. Connect with and learn more about Shana: Website for Shana Dewitt  Find Shana Dewitt on Facebook  Connect with Shana Dewitt on Instagram Find Shana Dewitt on LinkedIn Download the Purpose to Results™ Method free eBook and learn how to create a brand marketing strategy that will help you connect with your audience and ultimately make more sales.

Welcome to Strategy Skills episode 264, an episode with startup entrepreneurs Ash Ali and Hasan Kubba. Get Ash and Hasan's book here: https://amzn.to/3Q8ctPD In this episode, we speak about the concept of unfair advantage and the process of identifying and managing it so it's your edge over any competition. Many people have the limiting belief that they don't have something authentic to offer, but what they don't realize is that we all have unique skill sets and talents. It only takes self-awareness to realize that the ingredients to success are already within you.  Ash Ali is an award-winning serial tech entrepreneur and angel investor. Ash sold his first internet business at just 19 years old (and most recently, his Dubai-based on-demand mobile app startup in 2018). As the first marketing director of Just Eat UK, which IPO'd for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as the Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages. Ash is a highly sought-after international speaker and expert on digital disruption and tech transformation, and has spoken at numerous global organizations and conferences, including Salesforce, Ernst & Young, and TEDx. He is currently co-founder of Uhubs, a new skills training platform that helps entrepreneurs and professionals upskill.   Hasan Kubba is an author, entrepreneur, and startup strategist. Hasan is a specialist in technology startups, marketing, and fundraising. With his own London-based digital marketing business and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. His recent TEDx talk titled Startups, Entrepreneurship, and Unfair Advantages was voted the highest ever on the official TED subreddit. He is passionate about the future of entrepreneurship and digital disruption globally and is an in-demand startup mentor to early-stage entrepreneurs, workshop trainer, and international speaker.  Get Ash & Hasan's book here:  The Unfair Advantage: How You Already Have What It Takes to Succeed. Ash Ali and Hasan Kubba: https://amzn.to/3Q8ctPD Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

This is Multi-Millionaire Everette Taylor's Ultimate Advice on Becoming Massively Successful from Nothing. Thank you to Tom Bilyeu for providing this interview! Check out his awesome channel here for more: https://www.youtube.com/TomBilyeuSpeaker: Everette TaylorEverette as been a leader in the world of entrepreneurship, technology and marketing for over a decade, helping build several multi-million dollar brands. His entrepreneurial journey began at the age of 19 with the event marketing technology company EZ Events which was successfully acquired in 2011. As founder of ET Enterprises, Everette has built a diverse portfolio of companies that include PopSocial, MilliSense, ArtX, Southside Fund, Hayver, GrowthHackers, and WAVE.Follow Everette:https://www.facebook.com/everettetayl...https://twitter.com/everettehttps://www.instagram.com/everette/https://www.snapchat.com/add/everetteLearn more: https://everettetaylor.com/aboutMusic:Audiojungle Hosted on Acast. See acast.com/privacy for more information.

Nézd meg ennek a podcast-epizódnak a videó változatát: https://www.magyarbusiness.org/magyar-business-podcast --- Iratkozz fel a - sallang mentes - havi hírlevelünkre: https://www.magyarbusiness.org/Hirlevel --- Hallgasd meg es iratkozz fel: https://www.magyarbusiness.org/MBP --- Magyar Business Podcastről: https://www.magyarbusiness.org/MBP

Phelipe nos mostrou como todos somos Growth Hackers e que muitas vezes a pratica aplicada supera todas as teorias. Este episódio é um oferecimento de: Meetz prospecção tercerizada https://www.meetz.com.br/ Destruido Metas https://destruindometas.com.br/ Consultoria Populus https://www.consultoriapopulus.com.br/ Rodolfo Sabino da Tráfego e Vendas https://rodolfosabino.com/ Curso grátis Pipedrive CRM https://bit.ly/cursopipedrive2022 Comunidade SUPER PIPERIVE!!!! https://bit.ly/superpipedrive

In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writing on email marketing has been published in the Huffington Post and Growth Hackers.  Kasey and I chat about:- The role of email marketing in a comprehensive digital marketing strategy- How often jewelry brands should be sending emails - The top tips for growing an email list, including whether or not giveaways work - Tips for email automation - How SMS can complement email marketing - And more! Links mentioned in this episode:Sparkle Award: https://sparkleaward.comGraff: https://www.graff.com/us-en/home/Graffabulous: https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/ Luck & Co Agency: https://luckandco.agencyKasey Luck: https://www.youtube.com/c/KaseyLuckTranscript: https://joyjoya.com/interview-kasey-luck-email-marketing

Follow me on Linkedin for podcast updates, new episodes and highlight clips.Highlights: - A powerful way to connect and network with tech entrepreneurs who deliver daily value- How hire the right people based on your company growth stage- When is a good/right time to bring your first marketer onboardAbout AnujAnuj Adhiya is the author of the book 'Growth Hacking for Dummies'. He mentors startups at Harvard Innovation Labs, Seedstars and The McCarthy(s) Venture Network. Way before that he was a Director of Engagement and Analytics at GrowthHackers working directly with Sean Ellis, the so-called godfather of growth hacking.

What can a career in company growth teach you about personal growth? Dani Hart believes it teaches you to keep a growth mindset and take the time to learn from your mistakes—whether you're running marketing campaigns or developing your own core values. Formerly the Head of Growth for Growth Hackers, Dani now focuses on growth mentorship and helping people avoid burnout. She talked to us about the ways people can keep burnout to a minimum, from cultivating good stress to reconditioning how we think about hard work.Show Topics:Balance between stress and restAdd good stress to your lifeStick to core values to avoid burnoutRecondition your thoughts about workGive yourself permission to take time for yourselfDo what's important to youConnect with Dani:Check out GrowthMentorFollow Dani Hart on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Nichole Elizabeth DeMeré is the Chief Marketing Officer at Reeview.App which is an automated platform that finds collects and displays authentic user generated video reviews for e-commerce businesses. They are also a co-founders at Taggg, a top 15 Hunter at Product Hunt, moderator at Growthhackers.com, and mentor at GrowthMentor.com. Outside the SaaS world, Nichole loves music, art, photography and philosophy.  Here are a few of the topics we'll discuss on this episode of Long Story Short: The correlation of video reviews and purchases Authenticity in reviews vs staged reviews The importance of knowing you don't need 1000s of clients Working towards turning a buyer into a hero Language Market Fit and why being specific with your language leads to more clients Scientific Method of creating hypothesis and testing them for passes of “fails” Activating your customer through storytelling Research / stats mentioned  Hubspot Stat Think with Google research  Princeton study Data Storytelling blog post   Resources  Strategyzer Sixteen Ventures InnerTrends SaaS Community SaaS Growth Hacks on Facebook Aaron Skrall on Facebook Start Up Product Launches on Facebook Connect with Nichole Elizabeth DeMeré Twitter - @NikkiElizDeMeréLinked In: Nichole Elizabeth DeMeréInstagram: NicholeElizabethDeMeré  Connecting with the hosts:Jeff Sirkin on LinkedInSophia Gordon on LinkedIn

In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks. If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. Since Dan's last appearance on this show, Facebook as an advertising platform has gone through several changes. Because of these changes, advertisers have had to tweak their strategies to get a better ROI for their ads on Facebook. In this episode, Dan sheds light on the steps he took to make sure his ads performed well on Facebook consistently and how you can do the same. He also shares with us how his business survived and thrived during the ongoing Covid-19 pandemic. Hope you find this episode useful. -=-=-=-=- Resources discussed in the episode: Dan's Website - https://www.ampmycontent.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Guillaume Moubeche is CEO & Founder of Lemlist, Lempod, and Lemtalk. In this episode we're talking about how SaaS companies can find product-market fit and scale. Guillaume has launched three SaaS companies and grown them to $1M ARR without any funding. In this episode Guillaume shares: - Frameworks his team use to validate product ideas and test product market fit - How Lemlist reduced their high churn numbers soon after launching - Tests you can run to prove you have, or don't have, product market fit - The tactics Guillaume and his team use to rapidly scale post product market fit Links Lemlist >> https://www.lemlist.com/ Lempod >> https://lempod.com/en/home Lemtalk >> https://lemtalk.com/en/home Predictably Irrational >> https://www.goodreads.com/book/show/1713426.Predictably_Irrational Follow Guillaume on Twitter >> https://twitter.com/guillaumembh Growth Hackers >> https://growthhackers.com/posts --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

This episode was filmed in front of a live audience at the Eureka Building. Christopher Decker sat down with Sean Ellis, host of the "Breakout Growth Podcast," and author of "Hacking Growth." Sean Ellis is the host of The Breakout Growth Podcast, author of Hacking Growth (published in 16 languages), keynote speaker and runs workshops around the world to implement a cross-functional approach to growth he calls growth hacking (a term he coined in 2010). Sean helped to bring five companies to market as VP Marketing/Growth that exceeded billion-dollar valuations including Dropbox, LogMeIn, Eventbrite, Uproar, and Lookout in addition to launching and selling two businesses as Founder/CEO (Qualaroo and GrowthHackers.com). Sean has been featured in The Wall Street Journal, WIRED, Fast Company, Inc, and newspapers around the world as well as on MSNBC. ----- The Eureka Moments Only Podcast highlights members of the global entrepreneurship community and breaks down the moments of change that lead to success in business that we like to call "Eureka Moments" Check out our full schedule here: http://eurekahub.com/podcast

My guest today is Hila Qu. Hila is the former VP of growth at Acorns - and there are very many reasons I've so admired her work. Hila had a background in biology - and with nothing in her background that was relevant to growth, she started work at GrowthHackers, where she not only picked up the methodology of growth from Sean Ellis but also became very very proficient at experiment-driven growth. She wrote the series of articles ‘A growth practitioner's 90 day plan', which she herself used for her job search after GrowthHackers. She began working on experiments and retention at Acorns - and in a few years grew to be the VP of growth. In this interview, Hila talks not only about the pivotal moments in her career but also breaks down how she's followed her curiosity and sought out challenges - and how this has always helped her break into spaces or positions where she's started off being almost an outsider.KEY HIGHLIGHTSWhat inspired Hila to start working at GrowthHackers.com – and what they saw in her.Some of the things Hila learnt about growth that were essentially life principles. How Hila developed a mental model for career growth from working with Sean Ellis. What inspired Hila's article “A growth practitioner's first 90-day plan.”How Hila evaluated Acorns to see if they would be open to growth ideas and processes even though they didn't have any.How Hila started introducing her ideas – and went after early wins. The two directions Hila recommends thinking around for getting early wins. What Hila's learning plan looked like.What Hila's day is structured like – at GrowthHackers and Acorns.How Hila accessed leadership positions at Acorns. How Hila learnt the 'science' of leadership.How Hila picked KPIs around her personal OKR of being 20% tougher.Check out the full transcript and show notes here:https://howthingsgrow.co/how-to-trigger-massive-career-shifts-by-following-your-curiosity-with-hila-quformer-vp-of-growth-at-acorns/**Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog

For this episode, we look back at the first six episodes of The Breakout Growth Podcast to uncover key cross-company learnings from each of the breakout growth interviews. Ethan Garr, SVP Growth at Robokiller, returns to help me uncover the key commonalities and differences between these breakout growth companies. I interviewed Ethan in episode 2 about RoboKiller and the path they took from product/market fit to an acquisition by IAC. Ethan has also been helping write more in-depth growth studies on each of the companies featured on the podcast (available at GrowthHackers.com/growthstudies). So Ethan is really the perfect person to help me uncover some of the key learnings across these breakout growth companies. Some of the areas that we explore include: The role of product/market fit and mission in driving growth We compared growth engines and key growth drivers across each of the companies (Acorns, RoboKiller, Transferwise, Resi, Freshly and GenM) We compared the leadership styles to find what is critical to driving sustainable growth Finally, we dug into some of the challenges that each company is facing or will likely face as they work to sustain their rapid growth rates

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Hila Qu, the VP of Growth at Acorns. His goal is to deconstruct what is truly driving breakout growth success for Acorns. Acorns’ growth starts with strong product/market fit and the worthy mission of overcoming the challenges that millennials face with investing. Their solution makes it easy to get started with your first small investment in only five minutes. This includes the time it takes to download the app, create an account, connect your bank and credit card accounts and make your first investment. Once you’ve completed your first investment, Acorns also automates continuous micro-investments via an approach they call roundups. This low friction approach to investing has attracted over 5 million passionate investors to the platform. Growth is primarily driven by brand advocates which can be seen with their strong app store reviews. On iOS alone, Acorns has attracted nearly 500,000 reviews with an average rating of 4.7. Hila previously led growth lead at GrowthHackers.com. When she joined Acorns it was in a retention leadership role. She soon made the case that the activation lever was a critical driver of retention so she was tasked with managing this lever as well. From there she was promoted to VP of Growth and now has a dedicated growth team of 15 people. The growth team did not replace the marketing team. There is still a marketing team that manages brand and PR. Hila credits the strong brand as another important growth driver, so she strives to balance the needs of rapid experimentation and staying within the brand guidelines. Hila’s growth team scope of responsibilities includes customer acquisition, activation, engagement, and referral. Because Acorns is primarily a mobile app experience, Hila’s growth team must comply with a fairly rigid release schedule for their experiments. Every two weeks the product development team makes a new release into the app store and Hila and her team must bundle their experiments into these releases. Still, the smooth onboarding, impressive engagement, and referral loops are evidence of a very effective growth testing program. Learn more about Hila here: https://www.linkedin.com/in/hilaqu/ And give Acorns a try here: www.acorns.com

In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. The theme of this episode is "The Art of Paid Content Promotion." If you're a marketer or blogger who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode: The need for paid content promotion Understanding what you can spend Researching your audience Writing ad copy Designing ads Testing ads until profitable I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com. -=-=-=-=- Resources discussed in the episode: The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/ Growth Hackers - https://growthhackers.com/posts -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Dani Hart is the former Head of Growth at GrowthHackers. In this episode Dani gives us a behind the scenes pass to life at GrowthHackers and as she shares her experiences leading their growth team. We discuss: - their growth team's objectives and goals - the different roles they had - the process and methodology the team used to run their operations - challenges of growing a multi-product business - how growth and marketing worked together - what it was like working with Sean Ellis, GrowthHackers CEO & Godfather of the GrowthHacking movement --- Links: GrowthHackers >> https://growthhackers.com/ Growth Gal >> https://growthgal.com/ Never Split The Difference >> https://www.goodreads.com/book/show/26156469-never-split-the-difference Peak Performance >> https://www.goodreads.com/book/show/31450959-peak-performance Zapier >> https://zapier.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

My guest today is Sean Ellis. Sean is widely regarded as the Godfather of Growth, and is credited with coining the phrase ‘growth hacking'. Where do I begin talking about him? Sean has held leadership roles with gaming platform Uproar and the remote desktop tool LogMeIn - and pioneered the cross functional approach to growing businesses that has since become known as ‘growth', ‘growth hacking' or ‘growth marketing'. All of that was before he worked on some of his biggest wins - most famously, he helped set up Dropbox's referral program. If you remember back in 2008, if you invited a friend to Dropbox, both you & your friend would get storage space for free from Dropbox. This was nothing short of revolutionary at the time. I remember this not only generating such incredible buzz at the time but also resulting in some breakout growth for Dropbox, laying the foundations for the unicorn that it's become today. Sean also founded Qualaroo, and advised many fast growing companies including Eventbrite & Lookout - and helped them grow faster. Today he runs GrowthHackers.com, a community focused around growth that organically resulted in a growth-focused SaaS product called NorthStar. Sean has also co-authored the books Growth Engines and Hacking Growth, which are considered definitive resources on growth.  In so many ways, Sean pioneered ideas about growth that were way ahead of their time - and he did this consistently over time. We'll talk about so many of these wins, and about the culture of growth & experimentation that he's both championed & helped drive the adoption of.  KEY HIGHLIGHTSSean was a salesperson early on in his career. The circumstances at his company Uproar that led him to shift his focus from selling to building the customer base via an approach that would subsequently become known as ‘growth' or ‘growth hacking'.What gave Sean the confidence that Dropbox was something special, even though it wasn't clear at the time that cloud storage could be a big market, and even though it looked like big competitors like Google & Microsoft could enter the market any time. What made Sean confident that referrals could be a strong growth engine for Dropbox(even though he'd been actually afraid to set up referrals at his previous company LogMeIn).What inspired the coining of the phrase ‘growth hacker' - a juxtaposition of seemingly unrelated words. How Sean feels about the way the phrase is used today - and why he has no regrets even though some people employ the phrase in ways it wasn't intended to be used.How GrowthHackers.com originated as a passion project that organically grew into a SaaS product.Check out the full transcript and show notes here:https://howthingsgrow.co/the-original-growth-hacker-and-inside-dropboxs-blockbuster-referral-loop-with-sean-ellis-from-growthhackers-com/**Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog

The second season of How Things Grow will become available next Monday - and will include transcripts as well. As you may know, How Things Grow tells the stories of the people who help companies, technologies and economic systems take off.  Each episode features an interview with one of the leading growth practitioners, entrepreneurs, experts or historians in the world today.     In our first episode of season 2, we'll dive into the origin story of one of the original referral sensations. I interview Sean Ellis, the CEO of GrowthHackers.com - the man behind many many incredible growth stories - the best known of which is perhaps Dropbox's pioneering referral system that drove some unprecedented growth in a space that was very very nascent at the time. Sean's other big claim to fame is that he coined the phrase ‘growth hacking'. There are so many amazing stories that Sean has to share - and I'm excited to bring those to you! In our subsequent episodes, we cover topics as diverse as applying growth principles to a social enterprise. We look at the early days of a now massive online community. We'll look at the story of an app company that was about to go bankrupt that launched a new app that hit 50 million installs in its first 50 days. You'll never guess what happened next - as I might say if I had to write a clickbait headline. All these - and so many other stories are coming up in the new season of How Things Grow. If you get any joy and pleasure from these episodes, please subscribe to How Things Grow on iTunes, Stitcher, Overcast - or wherever else you get your podcast fix. Please also consider leaving a review, for this is very much a labor of love. I hope you enjoy listening to the show as much as I've enjoyed putting it together. I look forward to presenting to you the first episode of the coming season of How Things Grow next Monday!  **Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog

¿Tienes idea de a lo que se dedica un growth hacker? En esta entrevista Val Muñoz te cuenta en qué consiste su trabajo como responsable de crecimiento y qué relación tiene con el copywriting y con la generación de contenidos web. La entrada 16 – Entrevista a Val Muñoz. Growth hackers, los Leonardo Da Vinci del siglo XXI se publicó primero en Ricardo Botín - Copywriter.

Welcome to another episode of the OpenWorld podcast! Our guest, Vin Clancy, was living on welfare and benefits 3 years ago, until he received a check for $250,000 for one of his ideas. He used the growth hacking techniques he was learning to get millions of visitors to websites he created and raise hundreds of […]

If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing.  Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day."  His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it plain simple for him to explain these otherwise complicated lead generation techniques.

In episode 211 of The No BS Marketing Show, Dave continues his interview with Sean Ellis, CEO and Founder of GrowthHackers.After a brief recap of his background, Sean offers valuable marketing insights from his previous experience.He tells us about how he created strategic messaging for companies like Dropbox and Eventbrite by talking to existing customers and figuring out if the product offered was a must have for them and why. He'd find out what benefits the customer was getting from the product, and build messaging that set the right expectation for future customers.Next, Sean tells us about his business mentor, Mike Simon, the Founder of Uproar and LogMeIn. Sean tells us how Mike put the right amount of pressure on him to operate at a high level but also gave him the freedom to figure things out on his own.We'll hear about the time Sean was a BS'er when he was working with LogMeIn and how some interactions with the business team often led to an outburst. Over time he learned how to take a deep breath and handle the pressure in a mature way, and had some help from an app called Calm to clear his head.Sean coined the term “Growth Hacker.” He'll tell us what it means to him and how he came up with it over a few drinks with friends. Listen as he gives a tip to help us become better at being a growth hacker, and a tool that will help you Optimize your marketing.The No BS Marketing Show is brought to you by Larrimors Men's and Women's Designer Clothing. Free shipping. Free returns. Shop men's and women's designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You'll receive timely, valuable ideas to improve your marketing and transform your message. It's light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What's The Big Idea and build your story around the answer. It's all about Bold Solutions, no BS.

In episode 210 of The No BS Marketing Show, Dave interviews Sean Ellis the CEO and Founder of GrowthHackers.After studying international relations and economics at UC Davis, Sean moved to Eastern Europe to begin his career in a sales position. He then invested in a friend's internet gaming company, uproar.com, and moved into a sales position there as Uproar became one of the top 10 websites in the world, competing with companies like Sony, Microsoft, and Yahoo.Next, Sean started the company logmein.com with the founder of uproar.com and saw the company through its early growth phase. He applied what he learned at these startups and created his current company, GrowthHackers and coined the term "Growth Hacker."Hear the exciting details about Sean's entrepreneurial career path and the unique opportunities he's had throughout his journey.The No BS Marketing Show is brought to you by Larrimors Men's and Women's Designer Clothing. Free shipping. Free returns. Shop men's and women's designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You'll receive timely, valuable ideas to improve your marketing and transform your message. It's light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What's The Big Idea and build your story around the answer. It's all about Bold Solutions, no BS.

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars.   Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.   Sean coauthored the book Hacking Growth. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.   In this episode you'll learn: [01:05] What is growth hacking? [02:10] Why did Sean write the book Hacking Growth? [03:13] How does growth hacking differ from Lean Startup and similar models? [05:35] Can growth hacking work for services businesses? [06:15] How did Sean's career evolve through the years? [09:30] How did Sean found GrowthHackers? [11:52] What made Sean focus on a different business? [14:27] What are the main sources of revenue for GrowthHackers? [16:02] How does acquiring a conference look like? [19:19] How to approach selling software? [22:00] What are some of the things startups and Fortune 100 companies are struggling with the most? [24:10] Are bigger companies hiring consultants to solve their problems? [25:06] Is NPS (Net Promoter Score) the best metric to focus on? [26:50] How to calculate value per customer?   Links mentioned: Hacking Growth by Sean Ellis Sean on Twitter GrowthHackers.com   Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

In the latest episode of Practical Product, Sean Ellis from GrowthHackers dispels the confusion around Growth Hacking and describes it as a systematic process of experimentation across the entire customer journey.

Welcome to episode #571 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #571 - Host: Mitch Joel. He's a consummate entrepreneur. Not just in starting businesses, but in thinking about how businesses can really (and strategically) acquire customers with a different angle than traditional marketing thinking. Sean Ellis is the founder and CEO of GrowthHackers. And, yes, he is the person who coined the now buzzy term, "growth hacking" back in 2010. Prior to GrowthHackers, Sean was head of marketing at LogMeIn and Uproar, when both companies went from launch to IPO. He is also the first marketer at Dropbox, Eventbrite, Lookout and Xobni. If that were not enough, Sean is also an angel investor and startup advisor. Recently, he published the business book, Hacking Growth. Enjoy the conversation...   Running time: 47:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Sean Ellis. Hacking Growth. GrowthHackers. Follow Sean on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #571 - Host: Mitch Joel. Tags: advertising advertising podcast angel investor audio blog blogging brand branding business business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog dropbox entrepreneur eventbrite facebook google growth hacker marketing growth hackers growth hacking growthhackers hacking growth itunes j walter thompson jwt leadership podcast logmein lookout management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast sean ellis social media startup startup advisor traditional marketing twitter uproar wpp xobni

Welcome to part 2 of our Episode Series with Nat Eliason. Be sure to check out Episode #30 if you haven't already! In Episode 30 we talked about developing his brand, setting goals and why he started writing about something as taboo as sex, on what had been a lifestyle and business blog up until that point. This week we're digging into the writing process, his lifestyle business and he's offering up some SEO advice. As we learned, Nat is in the process of writing a book for men who want to improve their sex lives. The idea is simple: “Guys don't talk about sex, but here's everything they should be talking about with each other.” He describes the process of writing a book, after so much time writing short form blog posts, as an ongoing struggle with himself. He's open about his experience with ''Resistance, a concept introduced in The War of Art. Resistance is your emotional side fighting with your rational desires, which prevents you from doing anything good, creative and artistic. Nat started working against the Resistance with a simple quantitative goal: 60,000 words. Over time, that has evolved into a pure Process Goal. He is influenced by an idea central to Cal Newport's Deep Work: “Long, uninterrupted stretches of complete focus on your most important source of output.” “Get your three or four hours of Deep Work a day, and you'll be amazed by what you can get done.” Often the biggest obstacles to Deep Work are the ways in which we use technology. “Your technology is there for your advantage, not everybody else's … When you start to think of your laptop or your phone as there to help you and make your life better, and not to make you more responsive to what everyone else wants from you, you start treating it differently.” Nat embraces this relationship with technology when he uses Habit List to reinforce his daily Deep Work sessions. He also sets some pretty high stakes for himself. For example, he made a bet with a friend that he would either deliver an early rough draft of his book by end of day Friday, or he would pay $1,000. Talk about accountability! Nat breaks down his writing process was, and how he would tweak it for the future. Actual process: Wrote the outline, started writing individual sections on the outline, and then realized his original outline was broken. He put everything on index cards and reorganized them until he had a new outline that was better. Then, after he filled in that outline he realized there were still a lot of holes. “I basically didn't do enough research up front, because I kept falling into holes.” What Nat wishes he did: Take a whole month or two just to do initial research and draft an outline that is as detailed as possible. Make sure you have read everything you will need to read, and keep it organized. Then, you can just start writing. ***** One of the articles Nat is most known for is: How to Travel for Six Months and Come Back Richer. In it, he offers a Runway Calculator and goes over the calculations you'd need to make before making big life transitions like moving overseas to travel. The calculater helps you see how much passive income you'd need to afford this lifestyle. One way Nat created passive income for himself was through an information product. “If you know something that not everybody knows, there's most likely a way you can sell that information.” Books are the original information product. Courses are a popular choice now. Nat developed a product called Programming for Marketers. He wrote a great article detailing the process of launching and marketing this course: $58,150 in 5 Months: How to Build a Lifestyle Business Step-by-Step (Emails, Tools, Everything). To get the initial traffic to Programming for Marketers, they started with a landing page detailing what courses would be offered in the future. They marketed it on Internet Marketing-related sites like Growth Hackers and Inbound. This generated a lot of interest. When someone signed up, they were sent an email (using Zapier) that encouraged them to refer a friend, and they received bonus material for referring a friend. This referral process added about 30% to their total sign-ups. Nat doesn't do anything do anything fancy to drive traffic to his site, and yet he averages 10,000 people every day. 70% of that is organic! He doesn't use an SEO plug-in, and he doesn't do extensive key word optimization. So how does he do it? Nat relates good SEO to being healthy. What someone needs to do to be healthy is extremely simple, but there is a lot of money invested in convincing people that being healthy is complicated. The same is true for SEO. “SEO is actually extremely easy.” The simple approach to SEO: Write an article on a topic being searched for Answer that question in a way that is enjoyable to read and takes care of their problem. Drive some initial traffic – just a couple hundred visits – to signal to Google that it is a valuable article I had a blast talking with Nat, and I hope you did too. These conversations are absolutely packed full of Nat's personality, the processes he has developed and a lot of really great resources!   SOME QUESTIONS I ASK: What is Nat's process for writing his book? What advice does Nat have for handling resistance and distraction? What did the different versions of the writing process look like? What are examples of passive income streams that people might create? How did Nat initially get traffic to his online course? What are tips for SEO beginners?   IN THIS EPISODE, YOU WILL LEARN: How to use technology for your advantage, not everybody else's. Strategies for developing a passive income stream. The simple approach to SEO. Plus much more…   DON'T STOP HERE… Connect with Nat Eliason: Website | Facebook | Twitter | Instagram How to Travel for Six Months and Come Back Richer $58,150 in 5 Months: How to Build a Lifestyle Business Step-by-Step (Emails, Tools, Everything) Programming for Marketers     ADDITIONAL RESOURCES: The War of Art: Winning the Inner Creative Battle by Steven Pressfield Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Habit List Nomad List Teachable Zapier Video Fruit

On this episode of The Angry Millennial, we're chatting with entrepreneur + VP of Marketing at Skurt, Everette Taylor. Everette is founder of MilliSense (named after his mother Millicent), former CMO at StickerMule and leads growth + marketing for new projects at Microsoft. Throughout his career, Taylor has maintained a strong track record of helping companies grow through creative data-driven marketing. He has been called a "marketing genius" by Forbes, a "marketing star" by Fortune Magazine, a "visionary businessman" by The Huffington Post, and "an innovator who's changing the consumer marketing game" by Black Enterprise. In this episode, we chat about his recent talk at the Wonder Women Tech Conference, why he's been found the March of Dimes Foundation to be such a near + dear cause of his, how he struggled maintaining work/life balance early on in his entrepreneurial career suffering with bouts of depression, how working for renowned author, Neil Strauss, + later co-founding GrowthHackers with startup legend, Sean Ellis, changed his career outlook, how social media success makes most people think they're better off financially than what the reality is, how Creatives Aga;nst Depression is battling the feelings those social media stigmas can bring up, why he believes wholeheartedly in failure as a learning tool, and more on this episode of The Angry Millennial. Remember to always use #theangrymillennial on social media + follow @millennialangry on Twitter to ask any questions you'd like any of the upcoming guests to answer during the show.

In this episode of the Best Passive Income Model Podcast, Mark chats with David Schneider from NinjaOutreach.com. David Schneider is THE marketing expert that will help you take your business to next level. Having run several extremely successful businesses, David has tapped into marketing for the average Joe, and is the co-founder of Ninja Outreach. Listen in to discover if David's passive income model has Mark's beat! Thank you for listening to The Best Passive Income Model podcast. Your support helps me attract great guests who share knowledge that you can use to grow your business.   If you'd like to help out the Land Geek Community, please rate, review, and subscribe to the podcast on iTunes.   Tip of the week:   David: Go check out GrowthHackers.com!   Mark: Learn more about NinjaOutreach.com and get a 14-day free trial!