Create the Movement is an online marketing team focused on collaborating with law firms and business nationwide. Visit us at createthemovement.com (http://www.createthemovement.com/) to discover how we can help you create a movement.
In this episode of Create The Movement podcast we speak to Jon Grogan about building brands.
In this Podcast we speak to Cody Jefferson of Embrace The Lion. Listen to this podcast for motivation, leadership and inspiration.
In this episode of Create The Movement Podcast we discuss Video Production and hear the story of Gregory Kuhn of Aksala Productions.
In this episode of Create The Movement Podcast we speak with Connor Gillivan CMO of FreeeUp where they have a platform to Hire Top Freelancers To Grow Your Business
In this episode of Create The Movement Podcast we discuss how to get clients for your small business and importance of local search
In this episode of Create The Movement Podcast we discuss email marketing with Adam Colbert of Rocket 31
Create The Movement podcast with Taylor Toce President of Velo Group
Create The Movement Podcast with Brad Post as he interviews Steve Currington about Business Development.
Love Leads Book with Dr. Steve Greene
CEO Brad Post and Barron Ryan discuss Barrons career as a musician.
CEO Brad Post talks with Rena Cook about her life, career, and more!
CEO Brad Post sits down with Isabella Johnston to discover a little bit about the world of business consultation.
Discussing Social Media Strategy with Lollie Moore
CEO Brad Post sits down with CMO Dominick Montgomery to discuss all the trials, tribulations, and successes Create the Movement has faced in the last year.
App development for businesses
Text campaigns for small businesses
Social Media Tulsa with Cheryl Lawson
Social media strategies with Amanda Woods
Discussing content marketing with Ryan Daly
CTM Rebrands and the reasons behind why we rebranded.
Dominick gives a quick rundown on the CTM Linking Strategy
Brad discusses The Philosophy Tree with owner Johnny Price
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Brad Post, Create the Movement, host Crystal McFerran, Creative Strategy Partners, guest Brad Post, Create the Movement, host: Welcome back to Create the Movement podcast. This is Brad Post, and I’m very excited today to be speaking to my new friend, if we can be new friends Crystal, Crystal McFerran. Crystal how are you doing today? Crystal McFerran, Creative Strategy Partners: I’m doing great. Thank you. BP: Good. Good. I think we connected through social media. You’re down in Dallas, correct? CM: That is correct. BP: And we’re very much in the similar industries and we connected earlier this week. And I boldly asked you to be on my podcast, and you boldly said, “Yes.” That was last week. Wasn’t it? CM: That was last week. Background BP: You have a very interesting story that I wanted to get – as far as marketing. The things that you’re doing, the things that you have done. Just very impressed. And if you want to just start out by telling your story. Or, how did you get into marketing? CM: Okay. I knew from a pretty young age that I wanted to pursue a career in marketing or advertising. I think it was initially driven by a creative urge. But, more and more over the years, I became passionate about marketing because it’s all about relationships. I’ve always been interested, and intrigued by, psychology and relationships. And what it boils down to in marketing is knowing who you need to connect with and then building a relationship by providing value. And I think that it’s really evolved over the years. Particularly through social media. Marketing’s still creating and engaging, of course. But it’s deeper than that. And it’s become a way for companies to communicate with vast amounts of people in a personal way. BP: Perfect. Perfect. So, tell us about your career within marketing. CM: Okay. I started out in a traditional corporate marketing area working for Hewlett Packard and Accor. And I did that for about thirteen years. And then a few years ago I really felt the urge to start my own company. And it was something that I’d always wanted to do, and I didn’t ever feel like there was a right time. I was doing some consulting on the side. And I just decided, “Okay. I’m going to do this full time. I’m going to dive in, and see what happens.” BP: And you said you started about three years ago? CM: I did. It was about three years ago. And then then my second year into the business I was approached by another, a little bit larger, digital marketing company here in Dallas. And they were interested in acquiring the company. And so, it wasn’t something that I was really actively seeking. Or, that I even expected. And I felt like it was a great opportunity, and so I did it. And I stayed on for about a year with them. And I recently started another company on my own. BP: Was that emotional? I know you said you spent two years growing the business, putting your heart and soul into it. Was it hard emotionally? CM: To start over? BP: No. Just to sell it. Or, to be able CM: You know, it wasn’t. It was a really positive experience. I was excited about having more resources and working with a larger company that I felt shared a vision. And so I was really excited about the opportunity. BP: That’s awesome. And so you stayed on for a year. And during that time did you take any time off between starting the new company? Travelled I think? CM: Travel is my passion and so I did do some travelling to other countries. I’ve currently been five continents, 27 countries, and so, obviously, it’s something that I get really excited about. I try not take extended time periods off. The great thing about technology today is that you can work from anywhere in the world. And so, even when I was in Thailand, for example, it’s a thirteen-hour time difference, I was still able to keep things going. BP: That’s awesome. I totally agree with technology. So, out of the 27 countries, do you have a favorite place besides Dallas, Texa...
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#socialmedia #onlinemarketing #marketing
Brad Post: Welcome back to this edition of Create the Movement podcast. Josh Rich joins us. Josh Rich: Hello everyone. BP: How are you? JR: Doing good Brad. How are you? BP: Good. Josh is our Online Marketing Specialist, and has been on several podcasts with us. JR: Talking about when to trust Google, and when to not trust Google. It’s a pretty interesting topic in the SEO-world, whenever Google puts out a public statement – what to with that? BP: Got it JR: These public statements come in lots of different forms. Sometimes it will be like a ‘Help’ document. They put one out a couple of weeks ago to just clarify on like what a bounce rate is. Or, what an impression is. Or, just different things like that. And so, obviously it’s very handy to have this official definition according to Google, so that way, you know what you’re doing. But other times, it’ll come, you know, like in some sort of like an interview, or like an SEO-roundtable discussion with other people. And it will, just kind of like, not necessarily be this planned thing, but something where they’re like, I don’t want to say it slips out by accident. But they’ll just kind of, like allude to something and everyone freaks out, “Oh, my gosh! They finally said this, or that!” Obliviously, other times, it’ll be like in that vein. When it’s like this really big long process, and they like, know what they’re doing. And it’s very organized, sometimes it is at least. So, but either way, whatever form it comes in there’s always a lot of discussion whether it’s valid or not. For example, something that recently happened is that they basically said, and I forget who said it or how they said it, but someone from Google said that whatever kind of 3.0-blank re-direct you do, whether it’s 3.01, 3.02, 3.07 or whatever, it all passes page rank. So, we were like, “Oh, that’s kind of cool.” But the funny thing is, anytime Google says something like that, people immediately start doing experiments. And so people start testing that. And they basically found that 3.01s pass page rank way, way better than anything else. So, it’s kind of this little bit of confusion. Like, when you say it passes page rank, do you mean it passes page rank equally, or is there some sort of scale of how well it passes it? Or, are there other ranking factors we don’t know about? So, there’s always this kind of weird confusion in a lot of the discussion that spawns after Google puts out these statements. So, what we do, is we have 4-step system here whenever something like that happens to kind of check them and see if they’re really telling the truth. Or, if they’re lying, or if they don’t know what they’re talking about, or what happened. Look At the Data It’s like I said, anytime that Google puts out a public statement, that is half-way controversial or revolutionary, someone, somewhere will do an experiment to test to see if it’s true. And so, BP: Usually multiple places. JR: Multiple places. Yeah. People like MOZ does a lot. SEMrush. And then like everyone, all the big boys will do something, typically, to test how well that’s working. Like I said, in the case of 3.01 redirect, that was proven false. That’s happened multiple times. So, like I said, the first step: look at the data, look around, see if someone does an experiment, and then base your plan of action off that data. Remember Google Is A Massive Company With A Massive Algorithm. Second thing to remember is that Google is a massive company with a massive algorithm. And so, a lot of times, especially if it is someone that’s just doing an interview, or like a podcast, or like a roundtable discussion, they might get asked a question that they’re not necessarily qualified to answer. And so, they’ll just kind of say something, “Oh yeah, this is what it is.” It might be someone in like search quality department is answering a question about AdWords, or something like that. So, they don’t really know what they’re talking about, but they jus...
(CTM#30)_(Email Marketing with Joseph Bojang) Brad Post, Create the Movement, host Joseph Bojang, Web Champs Email Marketing Course Brad Post, Create the Movement, host: Welcome back to this edition of our podcast. I’m excited to be sitting with a good friend of mine, Joseph Bojang. How are you Joseph? Joseph Bojang: I’m good. Thank you for having me, Brad. BP: Joseph is, like I said, a long-time friend. We meet regularly. Hold each other accountable to goals. Kind of, you mentor me. I don’t know if I mentor you or not? JB: You do. BP: But just been a good friend for a long time. We met at another company that we worked at. And Joseph has got some really neat things that he’s been doing with email marketing – webchamps.net. Correct? JB: That’s correct. Yeah. BP: So, I wanted bring Joseph in and kind of have him share a little bit about email marketing. But first, just before we get into that, just if you could, kind of share your story. You can condense it, short version, long version. You know? Just however you feel led to share. JB: Yeah. So, I would say it started probably in 2011. I had several years of actually working in nonprofit where I was helping people in many different ways. And learning how to do all type of resourcing, asset mapping for communities, while at the same time doing freelance web design work. And for a short period doing some remote work for design agencies. But in 2011 I actually decided to give this whole entrepreneurial thing a go. And in doing that quickly found one client which was how I met you on my first day of doing some work for that client. It turned into something to where it’s like, “Hey, why don’t you come in and do more work for us?” And in that process I actually started getting more, this is around 2012, I started getting more into marketing. And a lot of that experience that I had from working in the non-profit really transitioned well into working in a marketing environment where a lot of the times you’re doing these tasks that are manual, and you’re trying to find a good way to scale a business while also working for clients. So, I think that really opened my eyes to a lot of things that other entrepreneurs were doing. And from that point I left there after some time and started working on my own work. And I’m currently doing software development with a small team. We do Scrum development and also doing a lot of email marketing and marketing automation. BP: Oh, okay. Okay. Yeah. I think when you and I first started working together, and I don’t know if our numbers are correct, but we had maybe five people working for us. You’re kind of the saving grace. And we grew it to about 18 or 20 before I left. And then you left shortly after that. JB: Yeah. Yeah. BP: Yeah, I remember just kind of running the projects myself. And when you came in you took it all over which helped me a lot. So, you’ve kind of been on a journey, kind of like I have. JB: Yeah. BP: As far as learning marketing, being able to implement marketing. Share a little bit about Web Champs. When did you launch this? JB: Yeah. So, and a little bit into that backstory, when I started doing web development around 2008, we would do these large web sites for some nonprofits that wanted to be like someone that was larger than them. So, they would want a $40,000 website because of all the work and customization that would go into it. And we would always miss steps because they wouldn’t communicate something to us, or we didn’t’ really get all the information we needed up front. And what we would do is create a lot of bad-website stories is what I would call it. Where the client really wasn’t happy with the finished product and we felt that there was a lot places that we dropped the ball. But, the company I worked with at the time was okay with that. So, the idea of Web Champs was actually not that ‘I’m a champ.” Or, you know, this is something I started with my wife. Not that we are the best, but th...
Ep.29 Interview With Aaron Janx Brad Post, Create the Movement, Host Aaron Janx, Straight Up Entrepreneurs Facebook Group Brad Post, Create the Movement, Host: Welcome to this edition of Create the Movement podcast. This is Brad Post and I’m very excited today to be speaking to a new friend, I guess I could say, that Aaron. Aaron Aaron Janx: New friends. BP: Aaron Janx, right? Did I say it correct? AJ: That’s correct. BP: All right. Just got connected with Aaron through, basically, an email registry. Was moved by what you’re doing. We somewhat have similar backgrounds. Similar geographical areas, too, that we’ve lived in. Just excited to talk to you, Aaron. So welcome. AJ: Happy to be here man. BP: Well, just kind of the first question, you know? Tell us your story. I’d like for you tell our listeners about your story. It’s extremely inspiring. AJ: So, when I was in high school I was a horrible student because I was the kind of kid, and still am the kind of man, that I don’t like people telling me what to do. So, when I was in school I was thinking, “Well, what am I going this for? I don’t want to learn this. I don’t want to do this.” I’d just keep my book shut and not even do anything. And I ended up graduating. I did graduate. But I graduated with a 1.999. Like I just made it by the skin of my teeth. BP: That’s passing, right? AJ: So, I got to walk. A pass is passing. So, then I enrolled in community college, but I dropped out of that. Because, what in the hell am I going to go into another stint of learning things I don’t care about. So, I got an errand-boy position with the Fortune 500 company, but it was a division of them that sold local advertising and marketing to small businesses. At that time, all’s I did was drop off invoices, give them copies of their ad. I would just, you know, go and pick up checks – stuff like that. Until, I had the opportunity to go and do a re-sign. So, I went to do a resign. They said, “That was a pretty good job.” Because I sold the guy more than he had originally had in his marketing. And then they said, “Well, give it a shot. See what happens. Try to sell for a week.” So I did. And I broke all kinds of, you know, company records for new client acquisition. And did really well. And they promoted me to sales manager, and regional sales manager, and sales trainer. And I did that for a while. Got into, on my side hustle, because I was making a lot of money there, my side hustle was real estate investing. So, I started that when I was 19. And I started flipping houses making big money. Quit the Fortune 500 company. And was living like a rock star. Market crashes. And the way that I got houses did too. So, I, you know, wouldn’t go back to work. And I said, “Well, it’s hard when you make a lot of money to imagine yourself going back to work and make some little salary. You know?” $50,000. $100,000. I couldn’t imagine myself doing that. So, I burned through that savings. Went broke. Went on food stamps because we couldn’t afford food anymore. And I said, “You know? I can’t live like this.” I got to go back, figure it out in real estate, figure it out in sales. So, I did. And I was fortunate enough to figure it all out. Got to the space where I didn’t need to work anymore. And got into doing which I’m doing now which is teaching sales and client acquisition. Primarily to coaches all over the world. BP: Okay. So, man, that’s extremely humbling to go from probably making as much money as you were to on food stamps? AJ: Aw, man. BP: You had a wife and kids to take care of, right? AJ: Three kids. BP: So that’s a big, humbling experience. AJ: I’ve been so broke and poor where I’ve put like 50 cents of gas in – multiple times I’ve done that. BP: Wow. And it didn’t get you too far, did it Aaron? AJ: No. It got me home though. BP: Right. Right. Well, just, you know, kind of – that’s awesome man. Just kind of recapping the story. I guess, you know, you did really well with t...
(CTM #27)_(ZacLindsey)_(7%2F21) Brad Post, Create the Movement Zac Lindsey, Attorney, Lindsey Firm Brad Post, Create the Movement: Welcome back to this addition of our podcast. This is Brad Post and I am sitting with a friend, also one of our attorneys, Zac Lindsey. Zac, how are you doing today? Zac Lindsey, Attorney: Doing fine, Brad. Thanks for having me. BP: Good. Zac’s with the Lindsey Firm out of Tulsa. We’ve been friends, or acquaintances, for several years now. ZL: Yeah. BP: And you’ve been doing a lot of neat things in Tulsa with, you know, what you’re doing with, you’ve got your own podcast called Fore Founders. F-O-R-E, right? ZL: Right, F-O-R-E. It’s a made up word. BP: Okay. ZL: I made it up. It’s F-O-R-E F-O-U-N-D-E-R-S. BP: Okay. ZL: So, Fore Founders. It’s hosted through my law firm website. BP: Right. ZL: So, it’s just straight lindseyfirm.net/podcast. That’s where you can find that. BP: Can you tell me a little bit about the vision of that? ZL: Sure. The idea kind of came about when I was being an irresponsible business owner and not blogging, and not really promoting myself, or doing anything. And I was chatting with your friend, and she kind of brought up this point that I liked to have conversations. I like to ask people hard questions. And, you know, attend these entrepreneur events. And she said, “Why don’t you do a podcast?” And I thought, that’s kind of interesting. And I had not thought about that before. I’d actually done a podcast before through a friend of mine – a comedy podcast. BP: Okay. ZL: That was not successful [laughter] because we were not very funny. But he had a great laugh, so I thought that could kind of carry it. So, I kind of looked into it, and I thought it would be really neat since I represent small businesses. I represent startups. It would be cool to have, kind of, a local vision, a local spotlight. And allow local companies: give them an opportunity, give them a platform to tell people what they do. I’ve always thought, I’m constantly curious about why people decide to get into business. You know? A lot of people will be in a job for a while and then they leave to start a business. And that’s a big leap. To get out of a secure paying job. You have a paycheck every two weeks, or every month. To go start a business where there’s no guarantee of success. BP: Right. ZL: And I have some ideas about why I think people do that. But I’m really curious to figure out what motivates people to make that leap. And so, that’s kind of the basis of it. I sit down with the business owner. We get their story. Understand where they’re coming from. Why they made the decisions they did. A lot of times we find interesting things about their background – maybe how they were raised. Or, where they’re from. And the situations that led them to start their own business. BP: Awesome. We’ll speaking of background and how they were raised, can you tell us a little bit about your story? And you can back as far as you want. ZL: Sure. Well, I’m from here. I’m from Oklahoma. I’m from a small town. And I grew up a rather normal life, you know? Two parents that worked. I have a sister. And then went to college at Arkansas. And then went to law school at Michigan. So, I thought I would never be in Oklahoma. BP: Oh, really? You moved to Michigan. ZL: Oh, yeah. I was never, never thought I would come back. But, along the way I found out that I liked to do some things, like some litigation work. I liked representing clients directly. And there’s a lot of opportunity for that here, with some connections that I had here. So, I ended up back in Oklahoma. BP: Okay. ZL: And I worked for the DA’s Office for a while. And then I worked for a couple of law firms that did mostly insurance-defense work. Which is, you know, if you’re a physician you buy a medical malpractice policy. And then if you happen to get sued you report to the insurance company, who then hires a law firm to represent th...
(CTM#26)_(GregConder) Brad Post, Create the Movement Greg Conder, Conder Business Solutions Brad Post, Create the Movement: Welcome to the next edition of our podcast. I am very excited today to be with a friend, Greg Conder. Greg, how are you today? Greg Conder, Conder Business Solutions: I’m doing well, Brad. BP: Good. Good. GC: Thank you. BP: Greg is with Conder Business Solutions. GC: Yes. BP: And had a vision to launch your business about six-seven months ago? Right? GC: Yeah, we’re almost to six months. BP: Okay. But you had the vision, you know, way before? GC: Sure. BP: Can you tell us a little bit about your story, and how you came to start Conder Business Solutions? GC: Oh, sure. Well, my background is that of industrial engineering, and in previous times I actually owned a manufacturing company. So, this business start isn’t my first time. Throughout my career, in addition to owning a manufacturing company, I taught business classes. And kind of got to know small business - the world of small business and their owners. That way. And I just saw an opportunity to start a little consulting business that could help small business owners. BP: Good. Good. So, you said owned a manufacturing company. And then, also, into education, came out into this as well. GC: Right. Yes, so, business ownership from manufacturing standpoint. Sometime in the education system. Actually teaching business and entrepreneur concepts. And, now, I’m basically back out in the private industry. BP: Right. We’ve know each other for what, about a couple of years now? Right? GC: Yeah, I think so. At least a couple. BP: Been meeting and I consider Greg, again, just a close friend a good solid mentor to me. But, let’s share a little bit more specifically about Conder Business Solutions and what type of clients you look for. And then, also, what kind of things you do for them. GC: Okay. Well, client-wise, typically it’s going to be a small business owner. And definition of small business owner is pretty, has lots of variety out there. The one that I use is going to be a company with anywhere from say one to 30-40 employees. BP: Okay. GC: So, business size, that is sort of what I’m looking at. And then, you know, you also look for quality clients – people that are truly trying to achieve something and trying to grow their business. Or, make it more profitable. Or, even, to trying to do good things for the community or others with their profits. So, you know, I look for quality business owners that way. And I honestly just want to help them achieve their goals. BP: Okay. GC: I have a couple of ways that I do that. A couple of unique processes that I developed. One of them is called the Optimum Solution. And, what I do there, over my experience I’ve kind of determined that business really has three main parts. There’s kind of a science part to it, a people part, and an art part. So, when we think of the science part of business we might be thinking of data, statistics, trends, financial statements like balance sheets, income statements, cash flow - hose types of things. Science parts are generally going have numbers associated with it. BP: Okay. GC: The people part, if you think when you’re in business, all the people you deal with. Certainly, we think about customers, employees, team members, vendors, and honestly, for small business, kind of unique to small business is family. So, that kind of makes up that people part. And then, the art part is where we find that marketing, and that image, and that branding, and sometimes in that artful part is where we call on our ‘gut feel’ or intuition - when the science part isn’t really clear to us. BP: Right. GC: And so, we look at all three of those pieces. And that’s going to be my starting point with business. See if one of those pieces has a weakness, or needs to be strengthened, or something like that. And when we’re pretty well set there, I have this other process call...
Liz Montgomery, Create the Movement Terry Brown, Create the Movement Liz Montgomery, Create the Movement: Welcome to the Create the Movement Podcast. Today I’m here with Terry Brown. And this is Liz Montgomery of Create the Movement. And Terry Brown is our Director of Sales. Say, “Hello,” Terry. Terry Brown, Create the Movement: Hi. Hello. LM: Today we’re going to be talking about frequently asked questions. So, there’s questions that we get asked practically every time we’re bring on a new client, and we thought we’d put those into a recorded podcast so folks can have an answer to those – easily accessible to them. So, our first question is, that we get asked often, is “Do I own my website?” So, when someone does business with us, Terry, do they get to own the website? TB: Absolutely. And that’s not common across the board for SEO and marketing companies, but with Create the Movement we feel that when you’re creating something for your business you should definitely own it. A lot of things go into the decision of why we do it this way. But the short and simple answer is yes, absolutely, you own your website. You own the content. You own the aesthetics of it. We know that it’s very important, both in keeping ourselves accountable moving forward in the relationship, but to you making the investment. That when you spend your money you’re actually getting something tangible. LM: Another question we get asked, we have a large part our clientele is attorneys, and question they often ask is, “Do you have a website that you’ve done for my specific practice area?” So, depending on what practice area an attorney is in, their website and marketing can look different from other attorneys, right?TB: It absolutely can. It can look different from one practice area to the other. We do have a majority of the practice areas currently covered now in our client base. And have done just about every practice area there is. As well, I find that even outside of practice areas, other businesses want to know have you done a website for our business? And the answer again, is yes. We’ve done website for businesses for almost every industry up to this point. LM: Pretty broad scope. TB: Yeah. We’re very versed. LM: Even a goat-farm raiser. Goat farmers! [Laughter] We’ve had all kinds of really fun actually, to kind of learn the different industries, and customize the online presence for them. TB: And you touched a moment for the marketing of the different practice areas. It does a make a difference. There’s a different approach for personal injury versus intellectual property. So, it’s very good for us to know those differences and to have experienced that. So, another question that’s brought up often is, “Where are you located?” LM: We are located in Tulsa, Oklahoma. Is where we are based. We serve clients nationwide, though. We have clients all over the country, and we’re expanding very quickly. I think we’re in 30-something states not. We haven’t quite hit all 50 states. But, yes, we’re based out of Tulsa. So, which leads to the next question, “Can the client be found, or ranked, in multiple locations, or nationally? Can they do both? Do they have to just one? And what’s that? Maybe a little bit about what that process looks like? TB: Sure. Ranking nationally, you could assume, is going to be a little more difficult. Multiple locations is going to depend on whether you have a physical presence, or address, to contribute to a Google’s Map listing. Ultimately, the answer is yes, to both. But it is a more aggressive campaign. It’s definitely do-able. And it’s going to depend largely on the competition for your practice area, or specific business. And how much budget you have to put towards that campaign. LM: Right. Our next one, “If I decide to go with our company, what would the process look like?” So, and for that, our process, we are very strict about timeline. We found in our industry that with folks who build websites, or marke...
Brad Post, Create the Movement: Welcome to Create the podcast. My name is Brad Post. I’m sitting here with Josh Rich. Josh Rich, Create the Movement: Hello, everyone. BP: How are you doing Josh? JR: Doing well Brad. How are you? BP: Good. It’s been a little while. JR: It has been. BP: But, Josh, you wrote this amazing blog post. And I’ll put the link in the show notes. But it’s basically talking, kind of, about the difference between local and organic results. Right? You wrote that post? That was your good stuff right there? JR: Yes. Yeah, that was me. That was me. Yeah. So, this is like one of the more confusing topics that we kind of have to deal with a lot of times with our SEO campaigns. So, when we say local results, we’re talking about, I think it’s three, or is it four results? BP: The ‘three pack.’ JR: The three. Yes. It was four, now it’s three. BP: Right. JR: It was four, now it’s three. The three results that pop up in the map when you do Google search. And it won’t always pop up. But if you search, especially if you search, you know, like a service, or an industry in your town, then you’re almost always going to get it. So, if search for like, you know, like an oil change place in your town, or an upholstery cleaner, or something like that, you’re going to some local listings there. BP: As long as you have your Google My Business listing JR: Right, right, yeah. The search something’s going to pop up there. So, then the organic results are just like your regular run-of-the-mill results that pretty much, you know, the local results only on the front page. And then everything else past that it’s going to be organic results. Typically, 10 per page. Again, we’re not including the ads in this either. This is just purely unpaid search results here. And so, something that’s really confusing about this is that a lot of times you’ll have a different order. So, say that we’ve Company A, B, and C. Right? And so, say in a local result they pop up in that order: A, B, C. But in the organic results sometimes they’ll pop up like: B, C, A. So it’s confusing. Why is A showing up first in the local results, but then third in the organic? So then, it’s very confusing to think that they’d correlate. But the reason that they don’t is because they’re pulling different information. So, the Google algorithm sophisticated enough to just scan different information. So, it’s almost like two different search results. There’s definitely a lot of cross-over there. I’d probably say it’s about 60% cross-over, then 40% is independent. Which is where that variation comes in. Right? And so, there’s three things really affect this disparity between the two results. The first one is going to be the difference between the citations and links. So, citations those are anywhere on the web where like your name, address, and phone number are, and your url, are listed. So, a lot of times that’s going to be different directories like Yellow Pages, or Foursquare, or Brownbook, Angie’s List, whole, long slew of these. Right? Where the backlink is just a link to your website on someone else’s website. And so, the backlinks are what you want for organic results. That’s going to get your domain authority. It’s going to make you look like a credible website through Google. Whereas citations are what you want for your local listings. BP: Okay. JR: And you want to make sure that whenever you have your name, your address, your phone number, and your website, that it is all identical. So, if you put, like, if you spell out ‘avenue’, but then you put ‘ave’ in another one. BP: a-v-e JR: That’s going to hurt you. So, make sure that like, find one way to do it, and then just run with it. And makes sure that it’s unanimous across the board. So, that’s one difference there. The citation for local, backlinks for organic. The second thing that’s going to influence that is just the way your Google Maps listing is configured. The best advice here is j...
Linked In Marketing For Lawyers Brad Post Create the Movement: The way that we do business is, you know, we don’t hold any of our clients to long term contracts. We’re very responsive. I’m very customer-service driven. In doing that, and then also being effective online, has really helped grow our company. Today, we’re going to be talking about LinkedIn. Raise your hands if you are on LinkedIn? Perfect. Raise your hands if you’re paying for a premium LinkedIn. Okay. That’s totally fine. Raise your hands if you’re on Snapchat? Ohhh! BP: All right. Well we’re just kind of go through some of the basics. So, some of this stuff might be a little too basic for you guys since you’re already on LinkedIn. But I’m going to go through 10 important tips to help you to get the most out of your LinkedIn profile. So, LinkedIn can help you rekindle old relationships. Strengthen current relationships. Build new relationships. Increase your visibility. And enhance your brand, your company’s brand, and even, also you could have a personal brand, as well. And then keep your ear to the ground in certain segments. And then, you know, it helps lead to new inquiries, in-person meetings, and then new business. So, number one is just signing up and completing a profile. You guys already have done that. So, I’m not going to go through what step one is. If that’s okay with you guys. One thing that’s very important is to make sure you use a photo. You don’t want to be the faceless persona out there. If you have anyone that ever wants to connect with you that doesn’t have a photo, do you accept it? Maybe, maybe not. If you know them personally you might. But make sure you load a photo. On that, it shows the basic parameters of what your photo should be. But, so, don’t be that faceless persona. I just kind of took a quick screenshot. The next page show, just don’t that person. If you’re on Twitter. Don’t be that egg. And I encourage you to, and I don’t know who those other two people. You guys might. Hope you don’t. That’s just a screenshot I took from my local people. But just make sure, yeah, it’s, you know, professional. The way I looked at LinkedIn, the way I’ve always looked at LinkedIn, to me, like Facebook, I do a little bit of business, a little bit of personal. I’ll post pictures of my family and my kids – that kind of stuff. LinkedIn is professional. You’ve got your resume on there. You’ve got your accolades – that type of stuff. So, you want to try to mirror that profile picture with a professional photo. So, the next thing is just making sure that you edit your headline. It’s a description that directly below your name on your profile page. So, when you first start an account you’re asked for your title and position. When LinkedIn creates your profile page, it uses the headline. So, for many attorneys, their headline is ‘Partner at X, Y, Z Law Firm’, or ‘Shareholder’, of ‘Director.’ Just make sure that you’re being very descriptive, and it’s somewhat compelling. So, that way when people see you it’s, they know exactly what you do. So, the next page, just kind of took a screenshot – who’s that good-looking guy right there? Sorry. [Laughter] So, I just took a screenshot of mine. I didn’t want to pick on anyone I didn’t know. So, you can see I put ‘President and CEO of Create the Movement.’ And then I put what Create the Movement is. Some people are like, “What’s Create the Movement?” So, I just put, ‘It’s an innovative online marketing company.’ But, yeah, for you guys you might put, you know, your status, and what company you work for, and then, I don’t know if you guys have a tag line, or something like that? Okay. They’re going to revamp and technically challenged. No, I’m just kidding. I’m giving them a hard time. But But that’s kind of what your headline is. Next thing is another power tip on number four – is sharing an update. This is really where the social power of LinkedIn kicks in. Because, just giving an update, or sharing ...
Create The Movement Podcast-Dana Frisbie Speaks to The Poteau Chamber of Commerce in Oklahoma Dana Frisbie, Create the Movement Brad Post, Create the Movement Dana Frisbie, Create the Movement: Local Website. All right. We’re going to talk about a local website. A website is an investment. When a small business writes a check; it’s near and dear to your hearts. To get started whenever you’re just, your idea or your dream is just kind of a concept. Or, maybe you just have a handful of clients. You know? Every penny counts. So, we know that. But the cool thing about a website is that it works 24-7. And so, your website can actually be much more cost effective than hiring a staff to work 24-7. So, the cool thing about a website is that it does work for you around the clock. Everything on your website is trackable. And it’s so important to track all of your traffic. You need to know who is coming your way, and who’s interested. A lot of times people are interested in your product and service, but they’re afraid to approach you. So, this kind of takes that away. It takes that intimidation factor away. And all of this is trackable. And then Google Analytics allows us to track so many more analytics, than say print ads will. A website serves as central online destination for the whole brand. So, whatever brand that you have, it totally expands your reach. And it takes your brand beyond the Le Flore County-area. And you get what you pay for. Bottom line: you get what you pay for. So, why not just go online, get a free WordPress site, just kind of get something up to get something up there? Google’s tricky. Google’s constantly changing its algorithms. It’s constantly changing the criteria. One month something may be acceptable, but as Google is constantly researching and scouring the internet, you know, links that are on your site that maybe they were good links at one point, become bad links. And it’s very important to find professionals to handle this for you. You know? Clients should trust the experts to perform the services that they’re good at. You can get the free website online, but it’s kind of like using duct tape to fix a broken window. It might work, but it isn’t very energy efficient, and it certainly isn’t very pretty. So, we’re finding now, too, that Google is ranking your website according to user engagement. So, whenever you go online, you look at a person’s website, you click. That gives that site more credibility. The longer that the person spends on the on the website, and the more pages that that person clicks on, that gives you more weight with Google. Google tracks that. So, it’s important to get professional people behind your website that can help you with all of that. People that - that’s what we do all the time. Branding and image. Having no website, or a poorly designed website stretches as far as Google reviews and Better Business Bureau. So, if you get a website up, or you don’t have a website, you know, you have a whole world out there. Whatever you decide to put, or don’t put up there, it matters. That’s how people are judging your business. So, if you’ve got a brand of, and you’re very proud of that brand, it makes sense to have a website, and to have a brand, and to have a logo that appropriately reflects the image that you’re trying to present to your potential client. A business wants a potential customer to have enough information for them to pick up the phone. Especially, if one of your competitors is dominating the search. So, you know, if you’ve got a product and service and you don’t have a website, or you have a poorly designed website, and Joe Smith down the street is marketing the same product or service. But he has an amazing website down the street. Chances are, he’s going to get the business that you could be competing for. Design. Even in a smaller community where everything is word-of-mouth. I mean, as we sit here and we introduced ourselves, and we spoke to on...
INTRO: Thanks for listening to our podcast today. In this podcast you’re going to hear from our CEO and President Brad Post who is speaking to a group of college students. Brad Post, Create the Movement: My name’s Brad Post. I’m the President and CEO of Create the Movement. And my story starts out, I ended up getting my degree, but I turned a four-year degree into 14 years. So, it took me a little bit longer than most people. I got a degree, or a bachelor in ministry. So, my background is ministry. But I started at a young age. Probably, I got married at 21, had kids at 22. So, I had to quickly get into – quickly start working to supply for my family. So, I got into the corporate world. I worked at a place called Citi, if anyone can recognize the umbrella. And my goal was to be the youngest CEO of a Fortune 500 company. So, I was very driven. I wanted to move up. I started at the bottom in Tulsa. Worked at an office in Tulsa. Moved to Broken Arrow. Then I moved to Tampa, and then to Atlanta. And when I was in Atlanta, actually when I was in Tampa – just kind of my testimony, I grew up in church. I had values of church. I could quote scripture. But I didn’t have a relationship with Jesus. So, when I started down in Tampa, I started going to church, and I played the guitar. So, I got into the Praise Team. Was saved. Moved up to Atlanta. Was working in the corporate world. My pastor started mentoring me in leadership. And I took a 75% pay cut, and a giant step of faith, and went from the corporate world into full-time ministry. And we were the fast-growing church. Grew from probably 50 members to a 1000 members over about a year, year and a half. And I started out as an assimilation pastor, connections pastor, just trying to set up systems and structures for people to connect to the church: small groups, Church 101, 201, 301, the membership classes, that type of stuff. And I also, about a year after that, felt led to go into student ministry. So, I went into student ministry and grew the student ministry. We were going to a lot of church conferences, fastest-growing church conferences, and I felt led to start a church. But my heart was in Tulsa. Born and raised here. Our vacations, we didn’t go to the beach or to the mountains, we came back to Tulsa to visit family. So, my heart was here. So, we moved back here. And moved back, no job, no place to live – just on a step of faith. And it ended up we had a place to live. I lived with my father-in-law and mother-in-law, so we stayed there. And I knew that I was going to have to be bi-vocational as I planted a church, and also needed to work to supply for my family. So, I got a job at another company, a marketing company here in Tulsa. And started working sales for them. I was selling them websites, and search engine optimization, and social media packages. So, I had to learn really quickly. So, I was working there selling products that I didn’t know what they were, so I had to learn. Planting a church. I’ve got three kids. You know? Active in the community. I was burning the candle at both ends. We were doing quite a bit. I shared a little bit last week. We started our church, and had a friend of mine help me build a website. So, I wanted to learn how to show up in the search engines. And so, I started blog posting. Started researching, and seeing how we could show up well in the search engines. We did. We planted the church. Worked it for about a year and a half. And then just felt, my wife and I, just felt like God wasn’t calling us to create a movement within a church. I felt Him saying it was going to be more in business. So, stepped out of the company that I was working at. Helped grow it from three employees up to 18 employees in about a year and a half. And we just had some substantial growth. There was just kind of difference in vision on where the company was going in leadership. So, I went and started my own company. And that’s where Create the Movement came ...
Brad Post, Create the Movement Dominick Montgomery, Create the Movement Brad Post, Create the Movement: Welcome to our podcast. Today, we are going to be hearing from Dominick Montgomery, our Chief Marketing Officer of Create the Movement, as he shares with a group of college students about online marketing. Dominick Montgomery, Create the Movement: Hey guys. Again, my name’s Dominick Montgomery. Just a brief history on me, and then we’ll get into some, like, nitty-gritty. But, my background’s in music and video actually. Did music in L.A. Came out here, got with Brad, worked at firm with him, and we kind of blew that up. Then we both kind of struck out on our own. We both had our own companies, and then recently we just partnered. I am one of the worship leaders at Guts Church. Did music over there, and I help with their media as well. We have grown Create the Movement from about four employees to about 14 in the past few months. So, we’re doing really well. We’ve got a lot of clients from small, like I said, small shops, to, you know, we deal with Messianic synagogues, we deal with roofers, we deal with law firms. So, we’ve kind of got to see a lot of different markets and realize their goals, and try to, maybe, intertwine them. I say that I’m a digital marketer first. I’m not a video guy. I’m not a SEO. I’m not a web designer. I say I’m a digital marketer. Because, what I’ve found out over the years is that all of this stuff has to tie into together. And I’ll go into kind of how we’ve come to that point, and how we’ve tied it all together with our clients. And how well that’s doing for them. So, I guess in order to start off with, in order for you to understand why we’re at the place where we’re are, and why are clients pay us monthly, and why we get really good checks, I guess, or really good payouts, is because we focus first on the client’s goals. And nine times out of ten, if you’re dealing with a client, or anybody, the goal is to have a reaction from somebody visiting their site. Or, seeing their brand. Right? Normally, that reaction is signing up to their website, or paying them for a service. So, the main thing is, how do you get to that goal? What we focus on first is getting people to their main hub, and their main hub being their web presence, so their website. Kind of to backtrack, we really tout our ability to have our client’s websites show up first for a certain search results. Okay? We, don’t by any means say we guarantee they’ll show up first. And if you hear anybody say, “We guarantee that we’ll get a website to show up first in Google search results.” – probably lying. Or, they’re just trying to get your money. But we work really hard to get our clients there. And we do that through SEO – search engine optimization. We do that through social media. Do that through video. We do that through Google AdWords. Do you guys know the history of SEO? You know how all that got started? Cool. So, you know, the whole, like black hat SEO? And you’ve learned all that good stuff? Okay. Awesome. Okay. So, back in the day, it used to be, in order for a site to show up, Google has an algorithm that kind of searches the internet and finds relevant websites according to a search. Well, in the early 2000s, a lot of companies did what’s called black hat SEO. And they did a lot of tactics to trick Google into having their site show up first. One of the main cases being JC Penny running a Black Friday sale campaign. And they made all these websites. Pointed all these links to all these websites they created that had to do with JC Penny Black Friday sale. So, when anybody search ‘Black Friday sale’ JC Penny showed up. Well, Google saw what they were doing and they penalized them. Took them off search results for, I think, over a year. And it cost them billions of dollars. So, that just goes to show you how much money can be made from showing up, you know, for relevant searches. From then, til now, we’ve kind of ...
Brad Post, Create the Movement: Welcome to the next edition of our podcast. My name is Brad Post. I’m sitting here with Josh Rich. Josh Rich, Create the Movement: Hello, hello everyone. B: Josh, how are you, sir? J: Doing well Brad. How are you? B: Good, good. So, today we are going to be talking about… J: AdWords. B: AdWords. J: Google AdWords. B: Google AdWords, okay. J: Google AdWords are those, like, I guess now it’s four, used to be three. But nowadays it’s the top four results anytime you do a Google search that people are paying for. They’re typically yellow, I think, kind of a yellow-highlighted box around them B: Says ‘Ad’? J: Yeah, says ‘Ad’. There used to be three and some on the side. And now they got rid of the sidebar. Now it’s only four. That happened, like what, two, three months ago? B: Three months ago. Yeah. J: So, that’s kind of fun. But, it’s a really great way if you have a new site that doesn’t have a whole lot of like SEO behind you. B: Okay. J: It’s a great way to get traffic especially if it’s not a super-competitive keyword. I will say AdWords is definitely not for everyone - depending on the market that you’re in. You know we have an insurance company, as a client right now, we don’t do AdWords for them because they’re competing with like Allstate and Geico. So, it’s like $50 a click, something like that? Something ridiculous. B: Yeah, they have crazy budgets. J: And so, if you’re competing on that level and just a local company it’s not for you. Because you’re not going to be able to compete. You’re going to be able to afford like two clicks a month. It’s just not worth it. Not worth it. B: Right. J: But, if you do have, if the clicks are affordable, if the keywords aren’t super competitive, then it really is a good way to get an influx. Especially, like I said, if you are launching a new campaign, or a new product, or new service or something like that, and you want to get some traffic to your site. That’s something that we recommend a lot if people are like adding a new service, is to do, kind of like, an AdWords blitz. Just because, you know, if you wrote content that’s pretty fresh, you know, Google may have indexed that, but they don’t trust it too much yet. But if you get a lot of traffic to it, and people are actually spending good time on-site, that will kind of increase your SEO efforts. And that way you can, kind of, start out with AdWords pretty heavy, and then as time goes on kind of ween off that. And then kind of increase your SEO efforts. It’s an easy way to get started. B: You mentioned a new site in the very beginning, kind of rewinding a little bit. J: Yeah. B: So, basically somebody that’s starting out with a brand-new URL? J: Yeah. No domain authority, no domain juice, anything like that. B: Google doesn’t see it as J: Trustworthy. B: Right, because it’s a brand-new site. J: Exactly. So, they don’t really know what to think of it yet. But it’s a good way to establish yourself as credible, and get some authority with Google. B: Okay. J: All right. So, AdWords is pretty tricky if you’ve never done it before. It can be somewhat overwhelming. So, we just kind of want to give everyone kind of a really broad overview of like how to get started in it. And some step-by-step stuff that you can take just to get your feet wet. And that way, you can kind of know a little bit about AdWords, and what to do. So, the first thing you want to do is set very specific goals. You don’t want to say, “I just want to drive more traffic.” Or, “I want to sell more widgets.” You want to say, “Hey, I want more people to go to this landing page. I want more people to fill out this contact form. I want more people to do this, or that.” Because that’s really going to dictate how you do everything else, and how you arrange your keywords and everything like that. So, make sure that you set a very specific goal and it can be more than one. As we’ll get into it, you know, you can ...
Brad Post, Create the Movement: Welcome to the next edition of our podcast. Josh Rich, Create the Movement: Yes, yes. B: My name is Brad Post. I’m sitting here with Josh Rich. J: Hello, hello. B: Josh, how are you? J: Doing well. How are you? B: I’m doing great. We are going to be talking about semantics? J: Semantics. And how it impacts overall SEO efforts. B: I don’t even know if I know how to spell semantics. J: I probably don’t either. B: That’s a big word. J: That’s why we do podcasts. We don’t know about spelling things. We just talk. B: Okay. J: So, semantics are kind of, you know, the devil’s in the details basically. And so, semantics, by definition, are just like those little details that typically people don’t care about. B: Okay. J: But, Google is starting to care more, and more, about these little details. B: Okay. J: So, we all know, like, keywords are important to have on the page. So, if you want to rank well for Christmas decorations, then you have the word ‘Christmas decorations’ on your page. But it’s also important to have other common keywords that are associated with Christmas decorations. B: Okay. J: So, you want to have this, kind of, like web of keywords, if you will. And Google is getting more, and more sophisticated, and they’re, kind of, starting to weigh the semantic keywords more and more. And so, what that means is that basically it’s just an effort to make the page ranking more natural. So, that way people can’t just stuff the keywords in there as much as they want. They need to be talking about things that are related to that keyword. B: Okay. J: So, take the example of Christmas decorations. You probably want to have ‘ornaments’, ‘hooks’, ‘tinsel’, ‘Christmas trees’, even ‘Santa’, or just different things like that. You know, like I said, this is just more, and more sophisticated, that way people can’t fake it. B: Right. J: It has to be, you need to have good content on your site that’s not just about one word that you use over, and over, and over, and over, and over again to be repetitive. B: Exactly. J: So, that’s kind of why Google’s doing this. And we’ve kind of seen this shift in placing a bigger priority on that. And I think that will continue as the search algorithms become more sophisticated. And the bots become more sophisticated. And we kind of see a push to, kind of, eliminate these old, black-hat tactics. So, the big question then, is how do you know if your semantics are correct? B: Okay. J: So, one thing you can do, you can check pages that well for the keywords you want to rank for. B: Okay. J: And just read it and see what else they’re including in there. And that’s what Google will do, too. They will look at the pages that have all the traffic for that keyword, and say, “Well, all right. What do they have?” Obviously, this is what people like. This is what people are going to. So, what are they talking about the other pages need to be talking about too? So, go to your competitors’ websites if you’re trying to write for a new keyword, or just improve your ranking for an existing keyword. And see what else they’re talking about. And, you know, it might even be worth your while to take one of those semantic keywords and maybe write a blog post on it. Or, even, just devote a whole page of content on there. B: Okay. J: Because that might, you know, it might help depending on the situation. It’s hard to make a blanket statement about that. The other thing you want to do is just get some actual hard data and some numbers, and there are some tools, as there always are, for this sort of thing. You know, our favorite is always Raven Tools. It doesn’t give you a ton of data, but it will let you know if you have, you know, any blatant problems. B: Okay. J: Moz has this as well. I can’t speak to that. And there are just a couple of SEO tools that are completely devoted just to semantics. I’ve never used any of them, but I think som...
Quick Links: Jim Stovall The Ultimate Legacy The Ultimate Gift One Season of Hope Brad Post, Create the Movement Dominick Montgomery, Create the Movement Jim Stovall, guest Brad Post, host, Create the Movement: Welcome to Create the Movement podcast. This is Brad Post. I’m sitting with Dominick Montgomery, our Chief Marketing Officer here. And I also have the honor of introducing our special guest today. He’s a mentor of mine, author of 30 books, seven, working on your seventh movie. Right, Jim? Jim Stovall, here in Tulsa, Oklahoma. Jim, how are you doing today? Jim Stovall: Great. And it’s wonderful to talk to you. B: Great. Well, I know you and I meet monthly. And, I’m just excited to be a part. You usually give me a book to read, and I read it. J: Yeah. B: You’re still reading a book a day? Or, listening to a book a day? J: Yeah, I read a book everyday. And, I am, it’s embarrassing to tell your audience, as a blind person myself, when I could read with my eyes, I don’t know that I ever read a whole book cover to cover. I thought I was going to be a professional football player. And I was on my way to doing that when I was diagnosed with losing my sight. But now, as blind person, with the new audio technology and being able to speed up the digital audiobooks, I read a book everyday. And it’s been really transformational for me. B: One thing, Jim, that’s always impressed me, just your daily routine. I know people ask you that a lot. Could you kind of run through your daily routine? J: Well, I get up ridiculously early. I get up everyday at four. D: Wow. J: And it’s not like I. We just lost Dominick over here. He didn’t, he thought the only four was the one in the afternoon. B: Right! J: There’s this other one. But, no, I get up early. And it’s not like I suffer or set the alarm. That’s when I wake up. And then, I read generally read a book between then and the time I go to work. And then, my wife and I spend an hour together. Quiet time and just kind of going over the day, and talking about different things. And that’s kind of how I get started in the morning. And then, here in my office, people always wonder, “What do I do?” I run a television network, but I do five things: I do movies, television, books, speeches, and my columns. And I always envision it like a four-sided pyramid with the point on the top, and the point is whatever I’m doing at any given moment. But it needs to support, and be supported, by the other four. So, if I’m making a movie, it’s going to be based on a book I wrote. I’m going to be promoting it on TV. I’m going to write a column about it. And you’re going to hear it in my speeches. And, so, everything supports, and is supported, by everything else I do. D: So, you are a marketing company? J: Yeah, I mean my products do market, you know, the old misnomer that ‘it sells itself.’ You know? I believe that if you set it up right, it does. Because that’s the difference between sales and marketing. Sales is I call you. Marketing is you call me. And I always like it when my phone rings, and that’s a totally different relationship. D: Right. B: And that’s, I really like that. So, it’s just five things that you focus on? J: Yeah. B: You just wake up at four-am to do it? Right? J: Yeah. And, you know, I do my financial transactions at four. I am the only financial investment broker in the world, that he’s in the office at four. B: Right. J: So, we do the Asia thing, and everything else. Yeah, it’s just where I am. And in a way I feel like I’m cheating the world. You know? I get several hours to do what I do that other people don’t. B: Right. D: Sure. B: A couple of other things I wanted to, just kind of mention, Jim. One thing I like about you, too, and this is how you and I originally met, was just your authenticity. In everyone one of your books, I think, you give out your email. Your phone number, and say, “Call me.” J: Yeah, I have 10 million books in print, and my ph...
Liz Montgomery, Create the Movement: Welcome back to the Create the Movement podcast. I’m Liz Montgomery, and I’m here with Brad Post. Brad Post, Create the Movement: Good morning Liz. How are you? L: I’m good. Today we’re going to talk about one of our favorite topics, and favorite, I think elements of our business for both Brad and I. And that is customer service. And why we do it here, and how we do it, that, I think, sets us apart. B: Yeah. I believe so, too. I think customer service is huge in any company. And that’s something that you and I, and the team around us, has really thrived off of in the past is customer service. And that’s a core part of our business. Is good customer service. Right? L: ‘Good’ customer service! B: Not just customer service, but good customer service. L: Because anyone can say that we have customer service. But they can’t guarantee you what type of service. But for us, yes, good, if not excellent customer service. B: Right. L: We actually like to surpass the standard, or expectation, of what a client thinks they’ll get from a company. B: Yeah. We’ve kind of got four main points we’re going to go over. And I think, like you said, what separates us is, you know, a lot of times, people have had, or businesses have had a website, or had an IT department, or had, you know, somebody doing something for them. And they’ve experienced bad customer service. Right? So, sometimes going into a client, a new potential client, they’ve got pain points, issues that they’ve had with their previous company. “They didn’t listen to me.” Or, “They didn’t, you know, build the site like I wanted.” Or, “They don’t respond to me in a timely manner.” L: And, you know, let’s maybe say a couple of example of bad service. What does bad customer service look like? We’ve all experienced it in different areas. But, you know, in our industry what that looks like is, you know, I just added a - we have a lot of clients that are attorneys. So, they might say, “Hey, we just added a new partner to the firm. We want to make an announcement on our website.” They send that information over to their website provider. And it’s like three or four weeks go by. B: Crickets. L: No response. No confirmation they got the email, you know. And then it’s a month latter and the new partner is like, “Hey, why haven’t you even announced this on the website yet?” Well, their marketing firm didn’t follow through. Or, saying they’ll do it, and not doing it. B: Yep. L: Or, saying that they can do things like – we have a client who was with another company. And they we’re really into writing blogs and articles, and it was just some really great content for their industry – for the practice area that they were in. And they had, they were putting up, you know, three or four blogs per month. Well, their service provide went in and broke the blog and lost all their content. B: Oh, wow. L: And it was like, and this was after layers of just administrative errors that they’ve had. So, it was just a person who just didn’t know what they were doing. You know? B: There’s also those big companies where if you have an issue with your website you sit on hold for 45 minutes. L: Right. B: You know? Before you actually get somebody on the line. I think there’s a lot of big companies out there, where they’ve grown so big, they can’t handle the L: And it’s not built into their business model as something that’s important. B: Right. L: You know? At some point, we might be an even larger company, but we’re never going to lose that as a standard. As one of our core, I guess not really core value, but as one of our – what we lead with. B: Yeah, in the standards. L: In the standards. We want to lead with that because we’ve just seen so many other businesses, yeah, that that drops off after a while. Do we have a contract? Are they paying us every month? Well, who cares if we took care of them every month? You know? B: Right. So, kind of, our firs...
Our Chief Marketing Officer Dominick Montgomery speaks at Tech Fest at Oklahoma State University in 2015. This is the audio file of him speaking. The title is Why My WP Services Cost More Than Yours Six Points Self Branding Becoming a Teacher One Theme Monthly Maintenance Referral System Charity Work
Brad Post, Create the Movement: Hello. This is Brad Post, and I am with my co-host, Josh Rich. Josh Rich, Create the Movement: Good morning everyone. B: We are continuing our Tuesday Marketing Tips. Right? J: Yes, sir. B: So, how are you doing, Josh? J: Doing well, Brad. How are you? B: I’m doing well. J: Excellent. So, today, we’re going to be talking about, really, two main topics. Using link-building software. And, then, we’re going to talk about, kind of, what to do if you’re going to hire a company to build links for you. It’s a little different. So, the first one is kind of the DIY version. It’s just buying some software, and paying for links yourself. Versus, just paying someone else to do it. B: Okay. J: So, there’s a couple of things, if you’re going to do it yourself, there’s some really good tools you can use. For one, whenever you start, you need to have some sort of a link management system. B: Okay. J: Because if you’re going to be emailing bloggers and signing up for directory listings you need to make sure that you stay organized. Otherwise, you’re just going to be all over the place, and you’re not going to figure out what you have already done, and you’ll end up doing double work. B: Just like an Excel spreadsheet? J: Yeah. That’s kind of like the basic version. You use an excel spreadsheet. Or, you can just actually sign up for some paid-link building software. That’s a little bit better because it will give some analytics on it. So, the first one you can use is, is what we use, is Raven Tools. B: Okay. J: That will tell you, kind of like, what status you’re at. And it will give you some analytics, like I said, on the link, to let you know what the domain authority is. To just let you know if it’s worth pursuing, or not. B: Okay, perfect. J: Another site you can use, it won’t necessarily manage link, but if you’re just curious if it’s a good link worth pursuing or not, is SpyFu. And it will just give you some readouts on how much traffic they get, what the domain authority is, and how much people trust that link. B: Okay. J: And then there’s another software you can use to kind of just check for new prospects. To just kind of give you some ideas. And it’s called Ontolo. O-N-T-O-L-O. Not sure if I’m saying that right, or not. Like I said, that will just kind of give you some ideas where to look for links. And, then, once you kind of figured out what you want to do. You can use a software called Word Tracker. And that B: Word Tracker? J: Yeah, Word Tracker. And that will just kind of give you ideas on how to proposition the websites. On how to go about, like just, sending the initial email to try to get your link on their site. How to just make the “ask” basically. B: Okay. J: So, those are all, you know, really good softwares you can use. And, so, another way to do this too, is just flat-out buying links. And, today, that’s probably something you’re just going to have to do if you’re going to do backlinking. Unfortunately, just people know about SEO now, so they’re going to charge you for it. So, there’s a couple of things you should be aware of. A couple of ways you should go about that. First, of all, one good idea to do, is to look up to see if your competitors are using paid links. And again, you can use SpyFu for that. And if you’re paid links, then you can probably get away with not doing it too. Especially, if you’re already ranking higher than them. But, you know, if you have competitors that are just 10 links ahead of you, and they’ve got tons of paid links, that’s probably why they’re ahead of you. B: And you use SpyFu, and also, Open Site Explorer? J: Yep. Yeah. You can use both of those to figure out kind of what your competition is doing. And that’s really a good place to start. So, that way you can at least know if you’re keeping up with the “Jonses.” B: Okay. The paid links, for example, we work with a lot of attorneys. And so, the FindLaw directory is a pai...
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