Ground Up Biz Podcast

You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth What is a niche? A specialized segment of the market for a particular kind of product or service. Why should I niche down? To position yourself in a smaller, more specialized niche makes it easier to focus on what sets you apart from everyone else in your industry. Niching down to an area where you can position yourself as a true expert and deliver stellar service will help you find long-term clients and generate lasting revenue When you niche down, there is less competition. Riches in the niches... How to pick a niche: 1 Identify your interests. Knowing your interests is a crucial step. ... Be passionate about your niche 2 Experimentation 3 Identify problems you can solve. ... 4 Focus on individuals. ... 5 Experiment. ... Find your unique selling point. Google trends 4 Growing Disposable income You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

My vision - SCALE Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb ICP: https://www.youtube.com/watch?v=4duQSBRRNvw Value content - practical and helpful content for your ICP The importance of micro-commitments to get people all the way to your highest ticket offering. And also: 1) Clearly define the next step for your customer 2) Make it as easy as possible for them to get to the next step --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

Here are some great tips for creating your digital product: Build with your customer.  Solve problems with your digital products.  Templates and guides are great digital products. You can get the Twitter Personal Branding and Audience 101 product here on Gumroad: https://groundupbiz.gumroad.com/l/vrvfl Shoutout to these folks: https://twitter.com/_CODEwalker https://twitter.com/DaveMeier https://twitter.com/Bencrawfordnft https://twitter.com/RonnieSarkar90 --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

Learn these skills immediately! APPLY them to become a master. 1. Copywriting - the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales Write the way you talk in a conversational tone Write in short sentences Write to the emotions and desires of your reader Read your work aloud for flow Talk to one person 2. Email list - a list of names and email addresses of your prospects and customers that you have control of Learn how to grow and maintain an email list. Learn how to back-up your list or have multiple copies in case of any platform issues. Email marketing is still very valuable. And SMS marketing is more valuable, in my opinion. The goal is to own your own list and communicate with all of your readers without an algorithm getting in your way. Start a newsletter. Remember that: Trust is the biggest asset in relationships especially related to business. Great products to sell that solve your customer's problems / that you use or have used and can vouch for Your personal stories and presentation are the difference-makers that will make your content stand out in the AI world. Shoutout to Dan Bogachek (@DBogachek), follow him he is a genuine guy. Here's the super insightful article I read about how Groove HQ grew to 100,000 email subscribers: https://www.groovehq.com/blog/growing-email-list Marketing automation platforms (email marketing services): Beehiiv, Substack, GetResponse, Mailchimp, Convert Kit, Aweber (not ranked in any particular order do your own due diligence) You can email me at: delles@groundupbiz.com --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

This idea will change how you view your own behavior... literally EVERYTHING you do. In the episode, I said "Personality Needs" and it should instead be your "Personal* Needs" Your Personality Needs Are: 1) Certainty, 2) Variety (Uncertainty), 3) Significance, 4) Love/Connection. Your Spiritual Needs are 5) Growth and 6) Contribution. Read more on Tony's website: https://www.tonyrobbins.com/mind-meaning/do-you-need-to-feel-significant/ Here's the YouTube video I was talking about in the episode where Tony covers the Six Core Human Needs: https://www.youtube.com/watch?v=UdhGTvuUOys --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

Twitter Spaces is the ultimate social audio experience to meet new people, learn, mastermind, and develop your public speaking skills. You can use Twitter Spaces to find your voice and build authority in your niche. Solidly is a real word! Solidity is a Web 3 programming language. Discover Twitter Spaces going on right now: https://spacesdashboard.com/ Here's the List I've created of some great Twitter Spaces hosts: https://twitter.com/i/lists/1603626081898172416?s=20 --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

I'm about 200 followers away from 2,000. Twitter is a great platform to improve your writing skills and with Twitter Spaces, you can improve your Speaking skills too. Also create a Story bank because storytelling and authenticity are going to be super valuable in this age of Artificial Intelligence. --- Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

Read more at www.groundupbiz.com GroundUpBiz.com is getting about 100 impressions a day from Google search. On August 10, 2022, I got my 1st impression. Console stats as of Nov. 22, 2022: Total 2,870 impressions, 26 clicks, Click Through Rate 0.9%, Average Position 42.8 0.9% CTR - my plan to improve it: Better Hooks (headlines), and improve copywriting in the meta description or snippet. 42.8 average position - Using Rank math free plugin. Will see who is outranking me and learn, then build a better product over time. Just signed up for Amazon associates. The blog is now monetized with ad revenue and an affiliate revenue model. Here is the YouTube video for writing blog posts faster. Look at the "People also ask" section of Google search. Next goal is to beat my PR on impressions for search, that is 209 impressions in a day. Videos uploaded to YouTube in some cases perform better than search, because videos can be more helpful in teaching information Use Pexels and Unsplash primarily for high-quality images for bloggers (copyright-free images, free to use commercially). Canva is great too for designing graphics. Great keyword research + really helpful articles = success in blogging --- Support this podcast: https://anchor.fm/groundupbiz/support

Do you know how to beat a recession? Recession-proof refers to assets, companies, industries or other entities that do not decline in value during a recession. A recession is when a nation's economy experiences negative gross domestic product (GDP), rising levels of unemployment, falling retail sales, and contracting measures of income and manufacturing for an extended period of time. Recessions are considered an unavoidable part of the business cycle. Disclaimer I'm not saying we are in a recession or going to be in one. Review economics on your own due diligence. 1. Live within your means Save at least 10% of your income Produce significantly more than you consume 2. Increase your ability to earn (anchor, mturk, staking, adsense, stock sell, and others...) control of cash flowing assets Learn about revenue models (ep 64) The Millionaire Fastlane by MJ Demarco Something regarding sales or attention, or people mental space PRODUCE over consumption 3. Improve your credit score (pay down expensive debt)... 4. Grow a personal brand 5. Position yourself (comes from awareness first) 6. Save cash, cash is king for emergency and for buying at the lowest points 7. Dig your well before you're thirsty by Harvey McKay The importance of real relationships --- Support this podcast: https://anchor.fm/groundupbiz/support

SEMRush free trial has ended. Now I'm writing a bunch of articles. The goal is to rank these articles on Google with low competition, high cost per click keywords. Great writing is on the way. I am adding to the blog each day. Check out my blog in development here. --- Support this podcast: https://anchor.fm/groundupbiz/support

Follow Mike on Twitter: @Mike_Scully_ Mike Skully talks about his journey on Money Twitter and how he got into landing pages. He has been able to form solid connections with other influencers in a major way. If you want to learn more about landing pages or if you need help with your landing page, then follow Mike and send him a message. He is very open to working with new people. --- Support this podcast: https://anchor.fm/groundupbiz/support

Do you want to become an expert in your field? Experts are able to charge higher prices, have more impact, become an authority in their niche, and their selection of clients. It starts with your Daily Routine of success. Document your journey and build up your portfolio. You also want to understand the jargon, interview other experts and keep learning. Read Dig Your Well Before You're Thirsty by Harvey McKay. --- Support this podcast: https://anchor.fm/groundupbiz/support

Do you know JK Molina? JK is a well known influencer on Money Twitter. I learned his 3 step framework from a Twitter Space. SEMRush has a great tool for SEO and keyword research. I am still writing on the blog every day! --- Support this podcast: https://anchor.fm/groundupbiz/support

Change is inevitable. You need notice change and adapt quickly so that you won't get left behind. "Who Moved My Cheese?" is a short and entertaining book about how to grow from the changes in life. Hope you enjoy the episode! --- Support this podcast: https://anchor.fm/groundupbiz/support

Read The Power of Your Subconscious Mind by Joseph Murphy. Hop on more phone calls. Work on your blog, your podcast, or whatever you are building. Twitter is not dead. Put your reps in, you CAN do it. Watch how you talk to yourself. --- Support this podcast: https://anchor.fm/groundupbiz/support

These are revenue models that you can align with your companies operations to earn revenue and grow your business. Unit Sale Advertising Freemium/ Data Intermediation Licensing/ Franchise ubscription --- Support this podcast: https://anchor.fm/groundupbiz/support

You can build a superstar network or grow influence on "Money Twitter." It is a great place to work on your copywriting skills, connect with likeminded people, and find your voice. Twitter is still a platform with much opportunity. --- Support this podcast: https://anchor.fm/groundupbiz/support

Sales funnels help bring your customers from awareness to action. A sales funnel is a system of a lead magnet, landing page, offers, and email marketing. Read more here: https://groundupbiz.com/index.php/2022/07/15/sales-funnel-email-marketing/ --- Support this podcast: https://anchor.fm/groundupbiz/support

The 4 types of search intent (Informational, Navigational, Commercial, and Transactional are great to learn for content creators practicing SEO. Understand what keywords people are typing in and the true outcome or intent they desire. This will help you create better performing content, especially in regards to Google search ranking. Email me: delles@groundupbiz.com --- Support this podcast: https://anchor.fm/groundupbiz/support

The books you should read are... 100M offers by Alex Hormozi Good to Great by Jim Collins Copywriting Secrets by Jim Edwards The Ten Principles Behind Great Customer Experiences by Matt Watkinson Building a Second Brain by Tiago Forte --- Support this podcast: https://anchor.fm/groundupbiz/support

Do you want long term income and long term influence? Do you want to improve your communication skills and grow your brand? Start a podcast! It is easy to start, you can build global influence, and there are multiple ways to monetize. I am also using Smodin and Quora to help me write blog posts faster. --- Support this podcast: https://anchor.fm/groundupbiz/support

Niche websites are great and can be nice income properties. Every person should have a blog. There are several ways to monetize these types of sites. --- Support this podcast: https://anchor.fm/groundupbiz/support

Become a master at the sales cycle and learn how to go from new prospect to paid customer. Pay attention to the products you have bought and how you move through the stages. The steps are: Prospecting (not Podcasting as I said in the episode lol) Make Contact Qualify Your Prospect Nurture Your Prospect Present Your Offer Overcome Objections Close the Sale --- Support this podcast: https://anchor.fm/groundupbiz/support

High ticket sales are made in deep conversations. Business owners need to devote a great amount of time to networking and meeting with other people. Deep conversations boost Know, Like, and Trust factor. They also increase your influence. --- Support this podcast: https://anchor.fm/groundupbiz/support

Blogging will build your credibility and offer a true home for you online. It is a long-term game which will build your brand and establish your audience world wide. In this episode, I also talk about AI because Artificial intelligence is going to be a big part of our future. So will Web3 and what I did not mention... The Metaverse! --- Support this podcast: https://anchor.fm/groundupbiz/support

If you can work with other people in a constructive manner you will achieve success so much faster. Staying in your comfort zone is not going to reward you. When you team up with the right people nearly anything is possible. Collaboration is your key to accelerating your learning curve and your growth curve, try it out! --- Support this podcast: https://anchor.fm/groundupbiz/support

Use a blog or a Podcast to document what you've learned overtime. You never know who may learn or be inspired by your work. 24 hours a day, 7 days a week people are searching for solutions to their problems. And if you've found a solution they want to know how you did it. Establish the daily routine of recording your lessons learned and eventually you will be able to earn income from your documents/recordings. This could be a few additional streams of income depending on how many formats you put your words in (video, audio, text... NFT). Start blogging today and learn about what blogs can do for you as you develop yours. --- Support this podcast: https://anchor.fm/groundupbiz/support

Multiple streams of income is a must, do not rely on just one. Everyone needs a website eventually. It will be your home to connect with others and you control what is posted on the site. Staking may be a legitimate investment opportunity. Make sure truly CARE about others, it makes all the difference in person and in business too. --- Support this podcast: https://anchor.fm/groundupbiz/support

Habits are the core of everything we do in life. Atomic Habits by James Clear is a super gem! Study a little more on how your brain works, how to create more good habits, and how to curb the bad ones... this study would be PRICELESS if it helps you get closer to the person you want to become. --- Support this podcast: https://anchor.fm/groundupbiz/support

Solve problems for others. Run your own business as a consultant. Determine your own income limit. Study "The Irresistible Consultant's Guide to Winning More Clients" by David Fields. --- Support this podcast: https://anchor.fm/groundupbiz/support

These skills are non-negotiable. To break the time-for-money trade, your financial IQ has to be ON POINT. Here are a few of the books I read when I started my journey: "Rich Dad Poor Dad" vy Robert Kiyosaki, "Richest Man in Babylon" George S. Clason, "The Millionaire Fastlane" by MJ Demarco, "Secrets of A Millionaire Mind" T Harv. I still reference them as they are a part of my wealth library. Each day is an opportunity to learn something new, especially about finances since they are core to our life no matter what you do for a living. --- Support this podcast: https://anchor.fm/groundupbiz/support

How to Win Friends and Influence People by Dale Carnegie is a MUST READ for anyone wanting to be influential. I believe all entrepreneurs should read the books just to have the ideas in mind when building your network. I also talk about some other random stuff related to being an entrepreneur. --- Support this podcast: https://anchor.fm/groundupbiz/support

This episode is an update of my lessons learned and a refresher of previous topics. I talk about marketing, project management, documentation, investing in 2022, MULTIPLE streams of income, BAM = brand, audience, monetization, scale and/or magnitude, and units approach. --- Support this podcast: https://anchor.fm/groundupbiz/support

Keeping a journal helps you create order in a fast-paced and sometimes chaotic world. You get to know yourself by revealing your most private fears, thoughts, and feelings. Your writing time is personal relaxation time. It's a time when you can de-stress and wind down. Journals and dogs are man's best friend. --- Support this podcast: https://anchor.fm/groundupbiz/support

In this episode, I share where I have messed up on my financial journey. I forgot to add that I've also lost more than $2,000 USD in Forex and about $3,000 USD in crypto when I forgot/lost a password to a software wallet. --- Support this podcast: https://anchor.fm/groundupbiz/support

A productocracy is a product or service that has a distinctive value skew in the marketplace which incites unsolicited customer recommendations. A productocracy grows without marketing or advertising. I talk about why I NEED to develop a product rather than the service I've been offering simply because I am limited on my time. --- Support this podcast: https://anchor.fm/groundupbiz/support

We seek pleasure and avoid pain. Design your offer and your business to help other people reduce pain in their lives and achieve more pleasure. Where people experience pain, there is an opportunity for a savvy entrepreneur to provide solutions that customers will pay top-dollar for. --- Support this podcast: https://anchor.fm/groundupbiz/support

The Law of Effection states that the more people you effect in a positive and constructive manner, the more you shall be compensated. Will you focus more on scale or magnitude? How can you effect more people in a positive manner ever day? How can you use a SYSTEM to effect people 24/7, even while you sleep and travel? --- Support this podcast: https://anchor.fm/groundupbiz/support

If you take your business seriously, you will track your daily activity and know your numbers. How many calls are you making per day How? How many meetings are you setting per week? How many offers are you making per week? How many offers do you close per week? What is your closing rate? These are just a few of the KPIs you should track for your daily activity in business. The numbers will show you clearly what you need to work on to hit your goals. --- Support this podcast: https://anchor.fm/groundupbiz/support

If you're not making offers, your business cannot grow. Read The Irresistible Offer by Mark Joyner and enhance the potency of the offers you are making. The more offers you make, the better you will get at making offers. The more offers you make, the more offers you will close and the more you will earn in life. --- Support this podcast: https://anchor.fm/groundupbiz/support

Build assets, eliminate (bad) debt, and have your assets fund your dreams. Retiring early is not a dream or a myth. It is a simple equation. How much are your monthly expenses? Add 1,000 to it. Then start finding assets to invest in, create, and acquire. The more assets you can collect and nurture, the faster you will approach your retirement goals. Your time cannot be the only factor in your wealth equation. You must create something or acquire something that can earn 24/7 and can scale. --- Support this podcast: https://anchor.fm/groundupbiz/support

If you don't have your own website and email list, you are walking a tightrope through the Grand Canyon with no support. These platforms don't care about the little people or the big people. You must have create and control your own platform while using social media (and other platforms) to feed your base. --- Support this podcast: https://anchor.fm/groundupbiz/support

Some people want a book. Some people hate books. Make sure your message comes in any flavor your customer wants to choose. This episode marks 1 year of recording this podcast. It has been a momentous journey so far and we have just begun. Thank you for listening! --- Support this podcast: https://anchor.fm/groundupbiz/support

Masterminds allow you to mutliply your thinking efforts when you leverage the brains of other people. It is a scenario where "1 + 1" truly equals "3". We can have everything we want in life if we just help others get what they want... assist them by helping them THINK more dynamically about how they can get to where they want to go. --- Support this podcast: https://anchor.fm/groundupbiz/support

Your life will change forever when you take full responsibility of your relationships. Be the master of follow ups and become a well paid and well connected, loveable being. --- Support this podcast: https://anchor.fm/groundupbiz/support

Do you have the DATA? What are your numbers? Let's talk about why tracking your daily activity is a no-brainer if you want to win big in life. --- Support this podcast: https://anchor.fm/groundupbiz/support

Understand what route you are taking in your brand or business... Are you working with just a few people? Or are you aiming to impact the world? Either route can produce financially if you know HOW to do so. --- Support this podcast: https://anchor.fm/groundupbiz/support

Create irresistible offers in this world and get paid more in your job and your business. Irresistible offers make it easier to get new friends and relationship partners too. The OFFER is central to business and anything we do we collaborate as humans. Learn the art and science of creating offers so sexy people raise their hand enthusiastically to accept. --- Support this podcast: https://anchor.fm/groundupbiz/support

Some people think IQ is important but EQ will contribute more to your long term success. You must REALLY understand others on a deep level to thrive and build strong teams for success in life. --- Support this podcast: https://anchor.fm/groundupbiz/support

Consistency brings the achievement of desires. Your presence in the now moment and performance on daily actions will determine how soon or if you accomplish what you truly want out of life. --- Support this podcast: https://anchor.fm/groundupbiz/support

Social media mastery can take your brand to the next level. It can help you build a global network of friends. Call it the most underutilized business tool of the decade! --- Support this podcast: https://anchor.fm/groundupbiz/support