Maven Marketing with Brandon Welch

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:How to Avoid Costly Mistakes and Be More Memorable - https://www.youtube.com/watch?v=v9YvEydjKNoHow to Get Your Customers to Take Action - https://www.youtube.com/watch?v=0Qs1oEARkn4Is Digital or Traditional Advertising Better? And Does Geofencing Work? - https://www.youtube.com/watch?v=oP1s6uE1TfIWith Word-of-Mouth Referrals, Do You Even Need Advertising? - Maven Marketing Podcast - https://www.youtube.com/watch?v=f8WMbctIAiIHow To Close More Sales with Messaging & Math - https://www.youtube.com/watch?v=srVNpvUbYqEShould You Use Billboards? The Powers and Pitfalls to Remember - https://www.youtube.com/watch?v=jcv7b21R3RMHow to Rank Higher on Google: What You Need to Know About SEO - Part 1 - https://www.youtube.com/watch?v=Mre_OSDbQDsHow to Rank Higher on Google: What You Need to Know About SEO - Part 2 - https://www.youtube.com/watch?v=A8tz9xjzv5MHow to Recruit Amazing Employees - https://www.youtube.com/watch?v=0EmNOri9InUWhat To Do When You Get A Bad Review - https://www.youtube.com/watch?v=fPcZECz4I9IHow To Make Your TV & Radio Ads Stand Out - https://www.youtube.com/watch?v=yu8LW9ip7CoHow to Build a Tribe of Extremely Loyal Customers - https://www.youtube.com/watch?v=t2uwHg8Y6HgIs Email Marketing Your Most Powerful Sales Tool? - https://www.youtube.com/watch?v=6BxuRAZo8S412 Skills You Need to Close More Sales (Part 1) - https://www.youtube.com/watch?v=_uN8YhoklEc12 Skills You Need to Close More Sales (Part 2) - https://www.youtube.com/watch?v=mU2t40uAndwAre You Missing the Boat with AI in Your Marketing? - https://www.youtube.com/watch?v=X6xnlHUqpXsShould You Move Your TV Budget to YouTube? - https://www.youtube.com/watch?v=--FxA5zi_HsHow To Get The Best Deal on TV & Radio Advertising (Part 1) - https://www.youtube.com/watch?v=ZqPBmo_9CX0How To Get The Best Deal on TV & Radio Advertising (Part 2) - https://www.youtube.com/watch?v=rCqsJcfwAyQHow to Build an Incredible Business with your Spouse (ft. Randy & Dee Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textCPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about targeting and impressions, but without understanding what CPM tells you, you might be overspending without realizing it.Learn how to calculate CPMs accurately, what counts as a good CPM across different platforms, and—most importantly—how to compare medias with each other.You'll learn:The real definition of CPM and how to use itWhy CPMs are crucial in Tomorrow MarketingAverage CPM benchmarks across digital, TV, streaming, and out-of-homeThe danger of random impressions and why repetition winsHow to ask the right questions when buying mediaIf you're running any kind of advertising campaign—this is the marketing math that can make or break your ROI.Subscribe for new episodes every Monday, and email us your marketing questions at MavenMonday@frankandmaven.comFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textWhat if the secret to faster revenue growth isn't a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team's energy, identity, and yes, even your profit margins.You'll learn:Why predictable rituals outperform unpredictable "hype"How to spot accidental culture—and make it intentionalReal-world examples (from Chick-fil-A to your local roofer) of rituals that bond teams and boost business3 types of rituals every business needs: Celebration, Clarity, and ConnectionHow companies see 19–50% productivity boosts just by implementing rhythmsWant a team that's engaged, connected, and actually excited for Mondays? This episode is your blueprint.Featuring research from Gallup, McKinsey, Harvard & more.Listen, laugh, and level up your leadership with rituals that actually move the needle.Drop your favorite business ritual in the comments. We might just give it a name.Subscribe for more real-world marketing wisdom every Maven Monday.Resources Mentioned:James Project of Latin America — http://www.jamesprojectinternational.org/Guatemala-StoryFREE MARKETING AUDIT: MavenMarketingAudit.comGet a copy of our Best-Selling Book, The Maven Marketer, here:https://a.co/d/1clpm8aOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textIt's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?"Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead.FREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textThere are no more unique value propositions. You could invent the next big thing and you'll have someone trying to do what you do in no time. So how do you differentiate your brand?You connect it to something bigger.Yes, it starts with the world you're trying to create for your customers through amazing products and services. But it's expanded when you use your platform to shine a light on a cause or passion that makes the world a better place.This week Brandon and Caleb give you some unique ways to help support your favorite cause and take your purpose to a whole new level.FREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textWe can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and asses what result you can really expect from your marketing.Are you trying to bring people to your category? You'll need to convince them to buy what you're selling and then you need to convince them to buy it from you.Should you convince them to buy from you instead of a competitor? Getting a bigger piece of the market is usually the biggest focus of your marketing.Or can you make them come back and do repeat business? Your previous customers can help you increase profitability, get higher close rates, and help you grow your customer base. This is one of the most overlooked options in marketing.You could be sitting on a gold mine!FREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textSuper Bowl Ads Mentioned In This EpisodeHex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMPStella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-KHagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9XInsta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOtPfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV9482qsuAFUc38Dove - https://www.youtube.com/watch?v=6IxFsKqxLRALays - https://youtu.be/gmzklpZFNiE?si=LB8JOPASI7AXAX76When Sally Met Hellmans - https://www.youtube.com/watch?v=UX9qfSEKyucMichelob ULTRA - https://www.youtube.com/watch?v=eAJW_-i4-kcHims & Hers - https://www.youtube.com/watch?v=l5l6QMNnqocFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textYou're busy.As a small business marketer, you've got so many hats stacked on your head that you've gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there.Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we're going to share three practices that will make you a more productive marketer. These are the same practices the team at Frank & Maven uses to help manage dozens of clients across the country and grow them year after year.We'll start by Time Blocking. Instead of having a task list, you're going to structure your day around a constant that no one can avoid: time. This will help you be realistic about what you can accomplish daily. You'll tell your time where to go instead of wondering where it went.Then, we'll discuss the four-minute feedback meeting. Yes, you heard that right. FOUR. MINUTES. If you gather everyone in one room, show them what you've got, and hear their live thoughts, you'll get what you need quickly and save them the headache of another hour-long meeting.Finally, you're going to start using a second brain. No, science hasn't progressed this far, but technology certainly has. Get the little details, notes, and tasks out of your brain and into a tool that helps to organize everything. Whether you realize it or not, you'll feel more freedom to actually be creative and do better problem-solving.FREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textIn this episode, Brandon and Caleb break down 15 eye-opening sales statistics that can revolutionize your sales game and help you close more deals. Every insight and stat is backed by real research from authorities in the sales space.From mastering follow-ups to leveraging the perfect cold-calling techniques, there's something here to challenge every sales pro and take them to the next level.FREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comFrank and MavenOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/More From Alex Swire-ClarkCrystal: https://s.crys.io/s/Imrcggwebsite: https://www.alexswire-clark.comBook: https://a.co/d/hQkZsFxLinkedIn: https://www.linkedin.com/in/alexswire-clark/CreditsHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textWhat if we stopped asking our customers to buy for a moment and did something radically generous for them?Not just a free t-shirt or a bumper sticker with your logo on it...I'm talking about something of actual value, something that they could take to the pawn shop.Today, we're talking about how to do that for your customer in a meaningful way.But there's a catch...It can't be for the purpose of getting future business from this person... although it can have that effect.A heart of generosity means you're giving with the expectation that you may never see an ROI or an ROE or an ROA or an ABC for that matter. You're giving because you love giving.Here are 12 free ideas for how to do that! Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/GoBeyondProfit.orgDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textMarketing to consumers based on their personality preference is a bit clearer to see, but what if you're selling to businesses? Do White Papers, Case Studies, and Tip Sheets have a place in the Maven Method?Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/The Art of Speedrunning People: https://www.amazon.com/Art-SpeedReading-People-Speak-Language/dp/0316845183The Maven Marketer: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/00:00 Intro02:07 Today Episode03:58 THESE Are The Numbers that Matter...04:02 Quit Comparing Month to Month Numbers...Do This Instead06:55 Revenue Isn't the Whole Story10:21 Growing Your Piece of Pie...15:21 This Might Be The Root Cause...16:37 Have You Changed Any of These Things?19:53 What Is the Competition Doing?24:48 Where Is Your Industry Trending?32:43 Bulletproof Your Business33:21 Are You Too Emotional?35:50 Plant THESE Seeds NOW38:30 Don't Be Afraid To Do This!39:47 Do You Want Thousands of Dollars?Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textYour mind is your ultimate source of freedom, so long as you don't let someone else control it.Your body is your most powerful of all tools, so long as you don't neglect and poison it. Your words are the most effective of all weapons, so long as you use them wisely. I'll bet that you've already decided what you will do next Tuesday, no matter what.But have you decided what you will do Wednesday, no matter what?I know you already know this, but I'm wondering if you'd enjoy a friendly reminder:1. You have more control over your future than any politician ever will. 2. You have access an internal peace greater than any government could ever provide. 3. And you have an extremely powerful ability to improve the mood of those around you, if you just try.You have the power, my friend. Rest your thoughts.Go on a walk.Say something nice as often as you can. And on Wednesday… may we all get back to doing good work in the greatest country in the world. Cheers,BWBut What About Wednesday?Frankly Friday 11/1/24“Whatever we plant in our subconscious and nourish with repetition and emotion will one day become a reality.”- Earl NightingaleDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textWe all want to be in the first position on Google.Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game.Google's latest changes to LSAs have everyone wondering: - Is this just becoming another “shiny object" to lure more money away from you? - Is there a path to profitability, or should you jump ship now?Brandon and Kyle are on this week to show you how to squeeze the most out of Google LSA and avoid potential waste with the latest Google updates.Better lead generation is waiting for you just behind that play button.Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/#googleads #localserviceads #leadgenration #marketingDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/#digitalmarketing #socialmedia #marketing #ads #advertisingstrategy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textRandom acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer's mind, and, if it's made well, it makes people excited to see what comes next.Two of the biggest wasters of marketing dollars are:Not having a business objective-driven STRATEGYStarting fresh with a random “ad” instead of adding to a strong CAMPAIGNHave a bit of fun with Caleb & Kyle this week as they take a look at some national TV ad campaigns that you've probably seen. They'll use these to show you how a well-built campaign should have the legs to run for years.Host: Caleb AgeeCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Caleb AgeeCo-Host: Megan EllisExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/#advertisingstrategy #ads #leads #leadgeneration 00:00 Intro01:00 Your Two Basic Options for Leads03:43 You Can't Pay for Quality Customers15:06 A Lead Is Just a Person With a Need24:46 If You HAVE to Buy Leads...Don't Make This MistakeDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Mark Long of 417closets.comExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/#advertisingstrategy #ads #happiness #marketing #profit Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aMentioned in this episode:The Happiness Lab (Podcast)https://open.spotify.com/show/3i5TCKhc6GY42pOWkpWveG?si=8af6f154cfa84d50The Anxious Generation (Book)https://a.co/d/b2eg5D9The Purpose is Profit (Book)https://a.co/d/7SS0AJtDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.You swing into your favorite coffee shop on your way to work. The young kid at the counter is beaming with enthusiasm, working the espresso machine with one hand and smoothie blender with the other. He never loses eye contact with the next person in line and never misses a greeting to the ones walking in the door. Impressive. “We need more of this in America,” you think to yourself. You step up to the counter, and he remembers your name;“How are you doing this morning, Mr. Welch?”And your order!“Americano with an extra shot, two inches of room?”Bingo. This kid is on fire. “That'll be $3.42,” he says. You tap to pay, and the tip screen pops up. $1, $2, $3, or “other?”Feeling inspired by his contagious energy, you click “other” and unleash a 300% gratuity. It's your personal way of getting his attention, giving him a high five, and telling him to keep up the hard work. Except he NEVER gets the message. Because technology sucks.The tip screen disappears, and the money hops from your debit card into the cafe payroll account to be evenly divided among all the other average people working that day. He'll never see or feel that high five. He'll never know you are cheering him on. And everyone involved missed a huge opportunity for joy. We've long forgotten the difference between tipping and gratuity. Gratuity, as its name suggests, is an expression of gratitude. It breeds kindness, appreciation, and entrepreneurial spirit. Tipping, on the other hand, has become nothing more than a transaction. It breeds entitlement, indifference, and apathy. Does that bother you as much as it does me?Do you want to do something about it?Carry cash, my friend.Leave a crisp twenty behind to let that high schooler know that her dreams matter. Tell the old man at the car wash to keep the change and do something fun with his grandkids. Find the single mom working the gas station counter, look her in the eyes, tell her she's doing a great job as you hand her a Benjamin Franklin. The size of the bill doesn't matter. But returning the lost gesture of gratitude to someone stuck in a thankless world can quite literally change their life.Stop tipping.Start giving gratuity.Do it in a way they will feel and know that they are important. Opportunities are everywhere.Will you take them?Cheers,BWDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.Every single interaction with your business is leaving an impression. It's easy to overlook the little things when you've walked past them a thousand times, but those details are what make or break the magic for your customers.In this episode, Caleb and Leslie give you practical advice on how to Secret Shop Your Business. Learn how to look at things with fresh eyes, recruit an outside perspective on your customer experience, and create a plan of attack to make things even better.00:00 Intro02:30 How to Map Your Customer Flow05:45 Secret Shop Yourself10:15 Call In Fresh Eyes13:00 Make Your Hit List17:00 Recap19:00 OutroHost: Caleb AgeeCo-Host: Leslie ClarkExecutive Producer: Carter BreauxAudio/Video Producer: Carter Breaux#podcast #advertisingagency #advertising #marketing  #secret #shopping #customerexperience Our Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.00:00 Intro00:50 Things Are Getting Weird Folks02:58 Build the Narrative that Guides Your Team05:56 Remember Your Values, Vision, and Vows15:03 Joy NEEDS to Be Part of the Work Experience20:23 Are You Hypersensitive To Your Ideal Customer?27:38 RecapHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera Guy#podcast #advertisingagency #advertising #vision #visionary #workenvironment Our Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a text00:00 Intro01:08 Lead Generation Is Not (Always) The Answer03:54 Do You Really Want the Transactional Customer?05:49 The Mindset of Facebook & Google Leads07:38 Google Pros14:18 Google Cons25:06 Facebook Ads Might Not Be What You Think...28:00 Facebook Pros37:24 Conclusion29:29 We Want To Help Your CampaignHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.Host: Brandon WelchCo-Host: Megan EllisExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera Guy#podcast #advertisingagency #advertising #traditionalmarketing #tvads #tv #radioOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.Host: Brandon WelchCo-Host: Brad Parse of simplifiedsales.comExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.5 years ago today a fresh-faced, starry-eyed, newbie walked through the doors of Frank & Maven. I brought with me a win-em'-over attitude and a dream to step out swinging. Almost immediately, I found myself sitting face-to-face with business leaders with years of experience who knew their industry like the back of their hands. They were now looking to me for answers and I was desperately trying to keep up.Fast forward to today, and I can confidently say I'm a battle-hardened professional. I've gained well-won wisdom that has shaped my approach to business and life. I've distilled my half decade of experience into 5 crucial lessons. These insights, forged through trials and triumphs, have become a playbook for how to show up in the world.Lesson 1: Trust Isn't Built in a DayThe journey to prove my worth taught me that winning trust is a marathon, not a sprint.It took showing up every day, putting in countless hours, and proving I cared through consistent effort. It took over-communicating, over-preparing, and over-delivering.Trust is earned through unwavering effort, never shutting down even when you're turned down, and proving that your word is good. In the end, that trust will be built on a foundation of respect and tenacity.Lesson 2: Master the Art of Relentless ResearchEvery minute spent researching my clients, their histories, competitors, and industries paid off when I could contribute meaningfully to discussions and decisions. As my mentor Dr. Rice says, “When you're competent, you're confident.” In other words, your efforts will be rewarded when people call on you to contribute in a meaningful way to discussions and, better yet, decisions. Lesson 3: Discipline Is Not a Rigid Routine but a Flexible ResilienceTrue discipline is not about being perfect, but about being persistent.Rigid routines will be shattered by unforeseen circumstances, but a flexible resilience allows you to show up with consistency.When you get knocked off track, reevaluate, recalibrate, and recommit. Lesson 4: Listen Morre Than You SpeakIt's all about understanding before being understood.Being more impactful than opinionated.Ask questions. Then ask more. Look for the patterns, pain points, and potentials. When you have a full picture painted, your words will mean more. Lesson 5: Keep Short AccountsMistakes are inevitable, but how you handle them matters most.Stay sincere.Don't get defensive.Resolve to do better next time.Your people won't abandon you when you mess up. In the right spirit, it only reminds them that you're human. —I want to extend a heartfelt thank you to those of you who have allowed me the opportunity to learn these lessons. Your trust, feedback, and partnership have provided the real-world experiences that make these practices invaluable in my life.Whether you're just getting started or have years of experience under your belt, I hope you find these points as universal and timeless as I have.  Here's to the last 5 years and cheers to the next 5 to come. LeslieDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.00:00 Intro01:56 This Customer Needs You TODAY04:54 You're Advertising Wrong and It's Not Your Fault07:48 How to Compete On Price, Speed, and Hassle15:10 How to Speak to the Today Customer16:11 Picture Your Exact, Ideal Customer17:42 Do You Know Their Needs, Pains, Hopes, and Fears?22:06 Make the Next Step Crystal Clear for Your Customer24:11 Pick the Right Media for YOUR "Today" Customer29:21 The Downside of the "Today" Customer30:43 A "Today" Ad Done RightHost: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a Text Message.Keep it ShortYou're going to try to make your case.You're going to be met with a misunderstanding and twisting of your words.You're going to try again. You're going to get the same result. You'll toss and turn…You'll dream of the moment where you are finally heard. But the truth is… no matter how much you toil over your words… some people just weren't wired to receive them. This is the moment you know:Keep it short. And move along. Save your energy for those who were made to understand you, and for those you were made to understand. There are 7 Billion people…Don't change your message, your values, or your mission  just because one of them doesn't get it. Cheers,BWDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Do you want your company to grow faster?Do you wish your team was more productive?Would you like a better ROI on your marketing?There is nothing that affects these outcomes more than the strength of your vision.When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the motions. Lackluster profitability, underperforming workers, and apathetic customers are inevitable. But when your vision is strong, the perfect people show up as if the thing you are doing was made for them (and it was). Loyal customers, die-hard team members, and a world-famous reputation is sure to follow.Best of all, you change lives and achieve big dreams in the process. Today, we are tackling the topic of vision with a practical formula you can use to refine the impact you wish to make and communicate it in a way that everyone will understand. And rest assured, this is not just another exercise to create a fancy bag of words that nobody remembers. If you follow the steps we cover today, you will see a change in every corner of your company. It's up to you to finish the year strong. There's no better way to start than clicking that big beautiful play button. Cheers!00:00 Intro00:54 Where are you, and where are you going?01:20 The foundation for companies that grow faster02:20 Vision is NOT03:20 Examples of strong vision07:00 The world is in trouble. Small business can save it.08:50 Two parts to strong vision09:18 Step 1: Declaring the world you are trying to create10:15 Frank & Maven's vision11:15 Your vision statement formula16:08 You'll find it in your roots17:24 The thing that won't happen until after you die20:25 Step 2: Integrate your vision into company rituals21:01 How to keep vision from becoming a fancy bag of words23:55 A vision statement done right will protect you from bad customers (and team)27:00 Never apologize for this28:58 You can't get tacos at McDonald's30:31 Your vision action planHost: Brandon WelchCo-Host: Leslie ClarkExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a