Runner Rising with Nicole Dobransky

Is your website doing all it can to help you grow your run coaching business? Most run coaches create a website and then forget all about it.But when a prospective athlete is looking into you, they're checking out your website. Is your website helping them get excited to work with YOU and only you so they book a discovery call, or are they clicking out and looking for another coach?There are 3 big mistakes I see run coaches make (and I've made myself) that cost them clients! Listen to this episode to find out if you're making them and how to improve. PS You can expect new episodes of the podcasts every other week on Fridays through the summer and back to weekly come September.____I'm offering 1:1 website and pricing reviews for in July - Get an expert eye on you're website and make valuable changes that can increase the chances that someone books a call. Send me a message on Instagram or email me nicole@runnerrising.com if you're interested in one of the 5 spots.

"Either you can complain about the fact that the resources aren't there, or you can become the resource." - Becky CroftOn this episode of the Runner Rising Podcast I talk with Becky is an indigenous running & strength coach specializing in menopausal and masters athletes. Becky calls her self “sassy” and proud of it. This is exactly why I asked her to be a guest - because her voice online got my attention in the very busy online coaching space.We discuss Becky's evolution from non runner to a coach and voice & resource for indigenous and menopausal runners. After experiencing medically induced menopause in her 30s, running became Becky's outlet. Yet she could not find resources, support or community she desired. She started sharing her story on Instagram, which led to a complete career change and creating a voice for herself and others similar to her in the running space.I hope you'll listen to this valuable discussion and it will inspire you to lean into YOUR voice and stand up for the things you believe in, even when you feel alone or scared.You can find Becky on Instagram at coach.croft on Instagram. 

What's the ONE thing that is preventing you from the run coaching business you dream of? The one full of excited athletes that are crushing their goals and so much demand you're building a waitlist? The one where you're making a full time income and are able to do things like spend 9 days in Italy and truly take time to mentally recharge while you're gone? Having mentored hundreds of business owners & spent over 9 years myself building a business, I've seen one major thing that holds literally every one back. You won't want to miss this one. ---Get the Runner Rising Academy Course and take the steps toward getting new run coaching clients NOW! ⁠https://runnerrising.com/runner-rising-academy-course/⁠ 

Do you need to show up on social media like an influencer to get more run coaching clients? Definitely not. I hear you sighing with relief. On this episode of the Runner Rising podcast, I discuss the key differences between being an influencer and a running coach & how social media has changed for promoting your run coaching business over the last few years. I cover the 3 content goals that run coaches should have when approaching social media to build their business. ----To connect with Nicole Dobransky, business coach for run coaches, go to www.runnerrising.com or follow me on Instagram @runner_rising

Summer is when runners start to train for fall marathons and half marathons - are they going to want you to be their coach? On this episode of the Runner Rising Academy, I discuss 3 early signs that you'll be getting more clients this summer. By the end of the episode you should know if you need to increase your marketing efforts and/or change strategy, or if what you're already doing is working. ----Not sure to find new run coaching clients online? The Runner Rising Academy course is a new, lower priced version of my group coaching program that allows you to get the roadmap and tools you need to market yourself as a run coach online and attract new clients. Get the Runner Rising Academy Course and take the steps toward getting new run coaching clients NOW! Save $300 off using code RRCA: https://runnerrising.com/runner-rising-academy-course/ 

Why is it so hard to take time off as a run coach, EVEN when you're having a baby?On this episode of the Runner Rising podcast, full time coach Montana DePasquale shares how she's preparing to take time off after having her twins this June, without impacting her clients or reducing her income. Since we started working together in January, she's INCREASED her income during her twin pregnancy by both increasing her strength program launch revenue by 33% and bringing on new clients, even while in the 3rd trimester. She has been incredibly intentional about making sure that her clients are well taken care of, have the information they need and that she prioritizes her mental health this time. In this episode we talk about the realities of taking time off while being self employed - including guilt, pressure, postpartum depression and more. It's a great episode for any coach who plans to have children or who wants to learn how it's possible to take TRUE time off to recharge as a run coach. To hear more of Montana's story, be sure to listen to the first episode “Going Full Time with Run Coaching with Montana DePasquale” You can connect with Montana on Instagram or her website. 

In part 2 of this 2 part virtual group run coaching episode of the Runner Rising podcast, I cover all the logistics and considerations of online group run coaching. In this tactical episode we explore: 3 ways to structure your group coaching program What to include in group coaching to make it great (plus some common pitfalls) Where to host your group coaching program Pricing your group coaching Marketing your group coaching program ———If you're a seasoned coach looking to increase your income and impact with group coaching or you're stressed out/ maxed out with 1:1 clients and need to revamp your systems or get an expert eye on your marketing, consider 1:1 business coaching. Email me nicole@runnerrising.com to discuss if this could be a good fit for you.

In part 1 of this 2 part virtual group run coaching episode, I will help you determine if group coaching is right for you. I've been coaching groups online for 9 years now and just launched my 3rd group coaching program. This 2 part series will summarize what I've learned and how you can apply it to YOUR run coaching business. We cover: How my group coaching programs are structured Pros and cons of group coaching Ideas for group run coaching Are you ready for group coaching? Come back next week for part 2 where we cover the logistics of group run coaching, including how to structure it, pricing, software platforms & systems, how to market it, and how to make it successful. ----Hi, I'm Nicole, a former accountant turned full time coach for runners. I started Runner Rising to help other run coaches learn the marketing skills to get more clients & so they can spend more time doing the things they love, like coaching & running. Follow me on Instagram @runner_rising and check out the Runner Rising podcast every Friday for interviews with run coaches & marketing & business insights.  To learn more about my Runner Rising Academy or business coaching, go to www.runnerrising.com .

When it comes to niching down and creating a very unique offer to serve your ideal athlete, faith based run coach Elizabeth Miller has nailed it. Elizabeth is the founder of Endurance4you.com and host of the new podcast, Running His Race. Elizabeth works only with runners who want to want to grow closer to Jesus through running. On this episode we talk about how she not only markets to christian women, but how she creates a coaching environment that uniquely supports them in their faith & helps them feel part of a larger community. Whether you resonate with Elizabeth's niche or not, you will learn a lot from this episode when it comes to creating a unique coaching business that not only attracts runners to you, but also fulfills you & feels like a true passion. You can connect with Elizabeth by following her on Instagram @Endurance4You or exploring her website Endurance4You.com.

If you're feeling like it's "slow" in the world of run coaching right now, you're not alone.  You may be wondering: "Is my marketing working?" "Does anyone need a coach?" "Are people spending less time on social media due to politics?" "Are people spending less money due to the economy? The truth is: demand for run coaching DOES ebb and flow throughout the year, just like any other industry.And March can be as "slower" time & it's easy to get caught up in helping your current athletes crush their spring races instead of focusing on marketing.Listen to this episode for some insights into the sales process of hiring a run coach & what you can do now to get more athletes this summer.  ___If you need guidance on how exactly to set up your marketing & what to do this spring to get run coaching clients this summer, consider joining the waitlist for the Runner Rising Academy so you will be the first to know when enrollment opens!

What's working (and what's not) in run coaching right now!? Not trends, but what is working in the actual businesses of full time run coaches? On this episode of the Runner Rising you'll get a glimpse of what it's like to be on a long run with my business partner and fellow run coach Jen Steele, which often are long conversations about business. I think you'll really enjoy this conversation & hopefully it sparks some ideas for you as well, just like it did for me. Some things that came up include: 1. A hack Jen is using to improve communication with her athletes2. How Nicole is using storytelling in the first person to grow on Instagram 3. A workout Jen is loving for her athletes who are intimidated by long run workouts and/or athletes early in a training cycle4.How Nicole uses feedback via forms from her athletes and running community to improve 5. A general discussion on the realities of coaching and what happens when an athlete goes MIA. 6. The value of meeting your athletes in person and how to make that happen. I also didn't get a chance to shout out Jen for achieving the milestone of being FULLY booked run coach for the first time this year! You can connect with Jen on Instagram at @misadventuresofamarathoner and my run coaching instagram account is @fitnessfatale.

Last year I attended my first RRCA annual convention & this year I am honored to be a speaker at the RRCA Convention in Minneapolis Minnesota! I'll be doing a 1 hour marketing workshop during the Friday afternoon session for run coaches!Last year I attended my first RRCA convention without knowing a single person attending. Although that was scary, it was so worth it & I'm so glad I went! On this episode of the Runner Rising Podcast with Nicole Dobransky, I share: 1. Why it's worth your time, money and energy to attend a convention, conference or any type of personal development event.2. What to expect at the RRCA convention (events, schedule, meals, etc) especially if you go alone. 3. What costs are associated with going to a convention & are they tax deductible? And at the end of the episode, I give you a little challenge. If you want to attend the RRCA convention, you can learn more and sign up here:https://www.rrca.org/convention/If you attend, please be sure to let me know by emailing me at nicole@runnerrising.com or sending me a message on Instagram!

What's the biggest thing standing between you and your goals as a run coach? Your own mind drama. How does mind drama show up in your run coaching business? Self sabotage. But it's not actually super obvious.Subtly, mind drama can look like: -Comparing yourself to other coaches-Working on athlete schedules and coming up with new resources instead of doing follow ups or marketing -Not charging enough-Taking more & more certifications -Not investing in coaching or following through with coaching-Convincing yourself you're too busy in other areas of life to focus on growing -Doing busy work tasks instead of prioritizing the things that actually move the business forward No human is immune from it, but being able to recognize & deal with it is key to continued growth in you business and in your personal life. This is a bit more of a personal episode as I share a recent struggle my daughter faced and bring it back to the context of the fears we face in our business. Also - exciting announcement at the beginning of the episode - I am speaking at the RRCA National Convention. Please let me know if you'll be there! Thanks for listening! You can reach me at nicole@runnerrising.com and learn more about my business coaching for run coaches at https://runnerrising.com/ .

4 Types of Testimonials Run Coaches Need (And How to Get Them)You likely know that you need testimonials for your run coaching business - About 91% of consumers look at reviews before making a purchase. But did you know there are 4 different types of testimonials that can build interest in your run coaching services & help people overcome their hesitations in hiring you?On this episode of the Runner Rising podcast, I share:  Why testimonials are a required part of your marketing strategy as a run coach.  The 4 types of testimonials and examples of how to use them. How to ask for testimonials & actually get a response (even if you've asked of them before and heard crickets)  Where to post your testimonials.  Bonus hot take: Should you post your clients run race results on your instagram feed? If you'd like the testimonial request script I mentioned, you can email me at nicole@runnerrising.com or send me a DM on Instagram @runner_rising. And if you enjoy the podcast, I'd love for you to give it a 5 star rating and review and/or consider sharing it with at least 1 other run coach today. Thank you!! 

Afraid to get super specific with who you work with as a run coach? Well, Lisa Pozzoni is an example of someone who has niched way down & truly knows the desires & struggles of her ideal athlete. And that athlete doesn't fit the mold of the "typical runner" which is why her community is such an attractive place for those who fit in there. Lisa is the owner and founder of The Running University and the TRU Tribe Team. She is also a ChiRunning/ChiWalking Master Instructor.It took Lisa Pozzoni a while to find her niche, but once she found it, she was able to create a thriving community of female runners aged 50+ that has nothing to do with setting PRs. Her motto is: “Helping women over 50, find the joy in walking and running.” Lisa and I also discuss marketing to female runners over 50 and how she uses YouTube and her newsletter to communicate & share her community. We talk about the biggest struggles she's faced in her 17 years of coaching and how things have changed for her & her business over the years.I hope this episode inspires you to lean into your unique personality, interests and passions as a run coach. To connect with Lisa, you can find her on YouTube https://www.youtube.com/@TheRunningUniversity or her website https://therunninguniversity.com/ and Instagram TruCoachLisa. Please consider supporting the podcast so we can get more honest, real conversations with run coaches by giving us a 5 star rating and review .Thank you!

New level, new devil. Even as a fully booked run coach, you'll face challenges. And as a new coach, you'll have different struggles. Every phase of your run coaching business will challenge you in different ways & you will need to learn new skills & implement new systems to grow & thrive. On this episode of the Runner Rising Podcast, I explore the three phases of run coaching. You'll learn about the primary obstacles of each phase and what qualities you will need to embody to face them. We'll discuss the main business activities you need to do to grow at each level. I have been through each of these phases and include anecdotes of my own challenges, fears and successes as I navigated the complex journey from new coach to optimized (and fully booked) coach. If you enjoyed this episode please share with a fellow run coach and/or consider giving me a 5 star rating and review. ----- I have 2 spots open for 1:1 business coaching for run coaches who have a minimum of 15 1:1 clients and are looking to optimize and scale their business to earn more income while working fewer hours. To learn more and book a call, please email me at nicole@runnerrising.com or go to runnerrising.com .

Amy Haas is a run coach, strength coach and the founder of AimVirtual (formerly known as Running With Aim), an online community with paid challenges for runners. During my discussion with Amy, you will hear about the highs, lows and logistics of creating, building and evolving an online running community AND growing an online running business. Amy is a smart businesswoman who has been very intentional with learning and improving her offers over the years to grow a successful business that works for her lifestyle. On a personal note, Amy has recently completed a goal of running a half marathon in every state (her Instagram handle is @raceacrossthestates ) & is now on a quest to run in every national park. She shares her own journey candidly & honestly on social media. I hope you enjoy this discussion and can learn something from it to apply to your own run coaching! You can connect with Amy here: https://raceacrossthestates.com/ https://www.instagram.com/raceacrossthestates/

You've heard that run coaches should be sending an email newsletter, but what the heck do you say? And how do you get people on your email list? I've built a full time coaching business by sending emails as my primary marketing tool. Every time I send an email, I KNOW it's worth my time. On this episode of the Runner Rising Podcast, I cover: 1. Benefits of building an email list and sending a regular newsletter 2. How to get people onto your email list (and how not to) 3. What to write on your email newsletter & how often to send them (with a couple real examples) 4. Tips for improving your emails 5. When and how to sell your coaching in email. And a fun case study where I share my top performing and worst performing emails subject lines! Be sure to subscribe to the Runner Rising podcast by Nicole Dobransky for more business growth insights for run coaches. www.runnerrising.com

"I felt very overwhelmed by social media." In the episode of the Runner Rising podcast, you'll hear from Runner Rising Academy student Irina Stiasny. Irina is a DPT and run coach who added 10 clients since joining Runner Rising Academy (with less than 700 Instagram followers and previously hearing "crickets" when she posted about her coaching services), making back her investment & opening up her vision for the future of her business.  We discuss what held Irina back from initially joining the Runner Rising Academy (the money!), why she signed up and details on what was the most effective thing she did to bring in new clients. We also talk about the 1:1 guidance that I provide in this small group coaching program - you will not get listed in a massive group in in Runner Rising Academy - I am there to give you custom feedback. This episode is designed to help you get a feel for what it's like to work with me & give you insights into how the program works.  ——  What if you're closer than you think to a breakthrough in your business? Having an experienced business coach give you custom feedback like I did with Irina can make big difference. The Runner Rising Academy is a small group business coaching program for run coaches with the goal of helping you implement a system to bring in new clients month after month. Not only will you get training & resources to help you learn valuable marketing skills and grow your business, but you will get individual feedback from me, business coach & expert at marketing to runners. Plus, a community of other run coaches to grow with!  PODCAST LISTENERS get $500 off when you enroll by end of day January 20th. First 3 to enroll get a 1:1 coaching call from Nicole (which we talk about on this episode). Learn more and join the next group, which starts on January 22nd: https://runnerrising.com/runner-rising-academy-group-program/  Schedule a call if you want to talk with me about whether it's a good fit for you or get any questions answered. Discount codes:  RUN ($500 off 1 time payment) RUN MONTHLY ($166.66 off 3 payments)  

Now is a GREAT time to be a run coach, but there are some things that are changing in 2025! If you don't stay on top of these changes, you could be left behind.  On this episode of the Runner Rising Podcast with Nicole Dobransky, I discuss the trends  in  3 areas that could impact your run coaching business in 2025. 2025 Running industry trends.  2025 Coaching industry trends.  2025 Social media & marketing trends. My thoughts and theories in this episode are based on research (Forbes, the 2024 Global Runner Survey, business coaches & experts , etc. ), my discussions with run coaches this year on the podcast & on Instagram, my own experience, and more. If you have any trends to add, please send me a message on Instagram or email nicole@runnerrising.com - I want to hear what you think!  ---- Want to stay on top of your marketing & learn how to leverage what's working now to build your run coaching business? Join the Free 3 Day Instagram Workshop, which takes place January 14-16 on Facebook. Learn more and get in now: https://www.runnerrising.com/workshop  Get on the waitlist for the Runner Rising Academy January 22 cohort, the only small group business growth program for run coaches. https://runnerrising.com/runner-rising-academy-group-program/ 

Instagram is full of running content - how do you stand out? In this interview with run coach, blogger & influencer Michelle Baxter, we discuss using Instagram to grow a run coaching business, sell training plans and work with brands. We get deep into the details on this one, including: -How to stand out on Instagram -The evolution of Instagram & how it's changed for run coaches & runners -Which reels and content do the best right now (and how to create voice over reels) -Does your own running performance matter when it comes to creating demand for your run coaching? -Shifting your Instagram content and messaging as YOU evolve personally -Balancing work with young kids at home Connect with Michelle Baxter at https://www.therunnersplate.com/ and on Instagram . ---- Do you want to learn a strategy to improve YOUR Instagram marketing? I invite you to learn more about my FREE 3 Day Instagram Workshop for Run Coaches, starting January 14th.  By the end of the 3-day workshop, you will have... An understanding of how to find new run coaching clients on Instagram in 2025  Increased confidence in what to post on Instagram 1 social media post created that will help runners find you using a proven method And understanding of how to convert Instagram followers to content  Join here now: https://runnerrising.com/workshop/

The truth is, nothing changes in your business on January 1st unless you change. On this episode of the Runner Rising podcast, I share the 3 step process that will help you reflect & analyze your current business so you can make a solid plan to improve in 2025.  Step 1: Reflect on Wins & Areas of Improvements Don't set goals without first celebrating your achievements and analyzing the areas of growth. This goes beyond income -let's celebrate all the runners who you helped this year too. Step 2: Analyze income streams  Many run coaches have 2+ income streams, whether it's a full time job, another business or multiple offers. This exercise will help you determine where to spend your time & energy going forward to maximize income & fulfillment.  Step 3: Set Goals Get clear on 5 year and 1 year goals & put a plan in place to get there. This includes both the actions you need to take and the mindset you need to adopt.  You've got this! If you'd like to share your goals with me, don't hesitate to reach out to me on Instagram or email me at nicole@runnerrising.com —— Want the step by step plan to grow your run coaching business in 2025 and the coaching & support you need to do it faster? The next cohort of the Runner Rising Academy begins on January 22nd! This 12 week small group coaching program is designed JUST for run coaches, by a run coach & includes both group and 1:1 feedback. This is not a course where you get lost in a giant group. I will personally be helping you! Prices go up on January 6th - get on the waitlist now to lock in the lowest price before it goes up. 

Aaron Saft has been a run coach for 24 years and he coaches a whopping 100 runners on a 1:1 basis AT ONCE. On this episode, you'll learn how to be a better run coach to increase your retention, referrals & word of mouth marketing. You'll understand what it takes to coach up to 100 runners at once without letting anyone fall through the cracks. Specifically, we dig into the importance of communication & cover topics like how to keep athletes accountable & growing (even if they don't log their workouts or reach out to you at first). You can connect with Aaron at www.runningislife.run , on Instagram at @runningislifecoaching and on his podcast Running is Life. If you enjoyed this episode please don't hesitate to leave a 5 star review. I'm committed to bringing your value with no ads and the best way to support the show is with a 5 star rating and review. Thank you & happy holidays!

You want to help runners, but it feels hard to get runners to coach right!? Marketing yourself as a run coach is different than other businesses . You're not an influencer. You're not selling a product. You're selling coaching. There are certain things you need to do to build enough credibility & trust for someone to put their coaching in your hands. How do you do that!? Maybe you don't where to start when it comes to marketing your run coaching business or your current marketing strategy (or the spaghetti you're throwing at the all) just isn't consistently working? Or maybe you get clients but you really have no idea when the next one is coming. If this sounds like you, you don't want to miss this episode where I break down the 4 steps to getting more clients in 2025. I hope that you get a ton of value out of this one! And if you're ready to get the exact plan & resources for implementing each of these steps & growing your run coaching business in 2025, as well as direct feedback and coaching from me, consider joining the ⁠Runner Rising Academy⁠.  Our next group begins in January and if you get your name on the waitlist now, you get access to the current prices before they go up. Hurry, there are only 10 spots per group so that we can make this an intimate experience and you can get the coaching from me that you need to make sure you're getting your marketing right.

Good news - someone asked about your run coaching! You either got an e-mail, a private message, or someone filled out a form on your website and they may want to hire you! But now what? If you're likely to say something like "I give you a custom schedule & you can text me and it costs $150/month, does that sound good?" then you really need to listen to this episode! On this episode I cover: What to say to someone when they want more information on your run coaching. What NOT to say to someone when they want more information on your run coaching. How to transition a conversation to a discovery call. Questions to ask in a conversation or on a discovery call. When to bring up the price of your run coaching. What to say if someone is not a good fit for your coaching. Now you know what to say when you get a lead, but how do you get more leads for your run coaching business? That's what I teach you in the Runner Rising Academy, the only business growth program for run coaches. If you're ready to find more run coaching clients in 2025, don't miss out on the Runner Rising Academy January cohort. Pre-enrollment opens December 9th at a discounted price for those on the waitlist. To learn more and set up a call, go to https://runnerrising.com/runner-rising-academy-group-program/

This is a fun one where I hope you'll feel like you're on a long run with two runners & business owners! On this episode of the Runner Rising podcast, I talk with my friend Tess Chupinsky: runner, homeschooling mom of 4, owner of Run My Life Journal. Tess and I discuss the decision to become a small business owner & how she came up with the Run My Life Journal. We talk about timing of starting & growing a business as it relates to the age of your children and other lifestyle factors. And if you're curious about what it's like to create and sell a physical product, we go into some of the pros and cons of that type of business.  Last - Tess's Instagram account was hacked earlier this year and she was sable to grow her new account to over 16,000 followers already! We talk about her approach in growing the account (and how NOT to get your account hacked).  If you're someone who wants to grow a business in the running space AND be home with your kids, I think you'll appreciate this candidness in this episode. You can connect with Tess on her running account https://www.instagram.com/tesschupinsky/  or her journal account https://www.instagram.com/tesschupinsky/  ——  Want to check out the journal?  Tess is running a Black Friday sale on the Run My Life Journal & you will get 20% off with code NICOLE10   Check it out: www.runmylifejournal.com/nicole10 

Andrew Snow quit his job to be a full time run coach, hired a business coach and "went all in" but.... he didn't get his first client for over 5 months. Good thing he didn't quit. Now Andrew has a thriving, successful run coaching business & is the author to the very popular running book, Run Elite. He's also my run coach! On this episode, we cover: What really matters when it comes to success when you first start run coaching. Why investing in business coaching & ads can be worth it if you're ready to go all in, even when you first start. How YouTube helps Andrew's business & what is involved in making high quality YouTube content. Why being clear on your own stance and opinions is important when building & marketing your business. Why he wrote Run Elite and how it plays into his business now. I hope you enjoy this episode! You can connect with Andrew on YouTube here and get his book, Run Elite here or go to his website.

PEP TALK! On this real talk episode, I share the realities of how long it takes to build a business & what factors will impact how quickly you have success. I get honest about what really matters & why you should NOT give up if it's taking longer than you want it to. ------ Get on the waitlist for the January cohort of the Runner Rising Academy and learn how to create a marketing system to get new run coaching clients: https://runnerrising.com/runner-rising-academy-group-program/

Don't miss this one! In this episode of the Runner Rising podcast, I have a great discussion with Stephanie Ridgway, Doctor of Physical Therapy and Run Coach. Just 1.5 years ago, Stephanie was working full time in a physical therapy clinic and had just 5,000 Instagram followers. She started posting videos of physical therapy moves to her Instagram account with a certain strategy and has experienced INCREDIBLE growth and almost 1 million followers!  Now, she has a thriving full time online physical therapy and run coaching business that allows her the freedom she needs to be more flexible with the schedules of her 4 children.  We cover:  How Stephanie got started and some of the growing pains she experienced.  How Stephanie comes up with content ideas & why she thinks she's grown so quickly. How Stephanie uses free resources to grow her email list and build her coaching membership  How becoming a full time coach has changed her life. Words of wisdom to help YOU build your business.  You'll love this one!  Be sure to follow Stephanie on Instagram @Stephanieridgwaydpt and you can learn more about her program and contact her via her website. 

If you're a run coach who is considering raising prices, this episode is for you! On this episode of the Runner Rising Podcast I cover: Why run coaches tend to undercharge. Signs its time to raise you run coaching prices How to use your price increase to increase demand for new clients How to raise prices on current clients The biggest mistake run coaches make when raising prices  I know it can feel scary to raise prices but sometimes it's necessary. I hope this episode will help you feel more confident in your decision to raise prices and in the process of doing it! To get the FREE Run Coaching Pricing Blue Print & the template for notifying current clients of the price increase: https://runnerrising.com/how-to-raise-your-run-coaching-prices/

Reels are the BEST way for run coaches to reach new runners on Instagram. With reels, you can reach thousands and even millions more people than follow you with one reel. Yet reels can feel confusing, overwhelming and frustrating at times, right!? You can spend a lot of time on a reel only for it to....flop. It can feel like no one cares and that hurts! I get it - I used to resist reels and feel like I really sucked at them (I HATE lip syncing and dancing). The good news is, there ARE strategies to getting better at making reels that reach more of runners & bring more of your ideal athlete to your page. I'll even give you the proof based on my new instagram account which has allowed me to reach 400X more people than follow me. In this episode, I cover 3 reasons why your reels aren't getting many views and how to change that! If you want 25 free reel hooks for run coaches, use this link to download this free resource: https://runnerrising.com/free-resource-instagram-reels-hooks-for-run-coaches/

I've paid 4 different run coaches this year to help me with aspects of my running - let's pretend we're on a long run together and I'm telling you why! On this more off the cuff & real talk episode, I talk about why I hired each of these coaches in my quest to break through a plateau and finally get to the start line of the Boston Marathon, a 12 year in the making goal. The goal of this podcast is for you to get an inside look at the decision making process of a real athlete and to help you apply YOUR unique coaching offer. Plus, I just think it's interesting to hear the inside scoop on someone's buying habits & hear which coaches they hired (I DO name them!). You'll learn the things I cared about the most when hiring a coach, why price ultimately was not a limiting factor, and what was the "tipping point" to get me to hire them. I also include a short rant on why I don't believe in result guarantees in coaching. PS If you were interested in working with Paul at the Balanced Runner or referring him to any of your athletes, go to https://www.tbrunner.com/ & use code Fitnessfatale  for 25% off first month for the TBR membership. 

Want a fun and different way to reach new potential run coaching clients? Consider running a free challenge! Every year I run my free Goal Setting for Runners workshop on Facebook. And in my Runner Rising business, my I host my 3 Day Instagram for Run Coaches workshop before my next Runner Rising Academy begins. A free challenge is a way to showcase your coaching skills, build community, develop deeper trust with potential clients, and serve them. On this episode of the Runner Rising Podcast, I get tactical with the exact steps to launch your own free challenge. Learn: How do you run a free challenge? What kind of challenge should you run? How do you get NEW people into the group? How many clients can you expect to get from a challenge like this? How far in advance should I plan the challenge? I hope you find this helpful! If you have any additional questions about running challenges, feel free to email me nicole@runnerrising.com. I have 2 openings for 1:1 business coaching for run coaches. Set up a call or learn more at https://runnerrising.com/ or send me a message on Instagram at @runner_rising.

On this episode of the Runner Rising Podcast I interview run coaches Julie Sapper and Lisa Levin who operate the run coaching business Run Farther and Faster together as a team. Julie and Lisa are run coaches & attorneys who partner together to host a podcast and coach runners for the last 15 years. During our discussion we talk about how Lisa and Julie met and started their business and dive deeper into topics like: Who does what in their run coaching business? How does their podcast fit into their run coaching business? How they set goals in their business to continue to grow. Balancing coaching with motherhood and outside careers. The seasonality of run coaching - which times of year are busier than others. How their coaching and focus has evolved over the years. I really think you'll enjoy this conversation!!! You connect with Julie and Lisa at www.runfartherandfaster.com and listen to their podcast on itunes .

You've just gotten your RRCA, USATF, UESCA, VDOT, or one of the many run coach certifications, now what do you do to get clients!? Should you build a website first? File as an LLC? That's not what I'm going to tell you to do. In this episode of the Runner Rising Podcast, I walk new run coaches through the first steps that they should take when they become a new run coach to get the word out and set themselves up to get a new client right away. It's normal to feel scared to put yourself out there as a new run coach, so this episode is going to not only give you those exact steps to start but also the reassurance that you're doing the right thing. You've got this! If you found this helpful, please share with a new run coach that you know, or your run coach certification cohort! To get more insights on building your run coaching business, listen to the Runner Rising Podcast, follow me on Instagram at Runner_Rising or go to runnerrising.com.

As with running, there are A LOT of things that go into running a successful run coaching business. It can be hard at times to know where to focus your time. On this episode of the Runner Rising Podcast, I help run coaches do a self assessment to determine where you may need to spend time and/or resources to improve. The truth is, most people tend to spend the most time on the things they enjoy and are easy in their business. When you can get a clear picture of ALL the required pieces of the puzzle that you need to grow, and start to fill in the gaps, you can start making significant progress. On this episode you will learn about and rate yourself on 7 components of a successful run coaching business: 1. Audience Size 2. Audience Fit 3. Messaging 4. Offer Strength 5. Sales Skills 6. Pricing 7. Coaching If you found value in this episode, I would love for you to give the podcast a 5 star review and/or share it with your run coaching friends or community members. Thank you! www.runnerrising.com www.instagram.com/runner_rising

Does it feel scary to choose a niche in your run coaching business? Like maybe you're leaving runners out when you narrow down who you work with and how you market yourself online? On this episode of the Runner Rising Academy podcast, I interview a recent graduate of the Runner Rising Academy, Dafne Valle. Dafne joined RRA just 1 month after completing her RRCA run coach certification. She had no idea where to start, was hesitant to share photos of herself on social media, and was not planning to niche down. However, within 1 month of joining RRCA, she not only chose a niche but got her first 3 clients by specializing in Run Disney races. During this interview, we discuss how to choose a niche, why it can feel scary to decide to help just one type of runner (and why you will still get clients outside of your niche anyway!), and more. Dafne also shares her experience in the Runner Rising Academy, sharing that she feels the program helped her learn more in 3 months than she likely would have in years on her own. The September Cohort of the Runner Rising Academy, the only business growth program for Run Coaches, is now enrolling! This 3 month small group program will help you create a marketing system to help you bring in new run coaching clients month after month. You will get trainings & resources AND individual feedback and support in this small group environment and make powerful connections with other motivated run coaches. You can save $500 when you join by Monday, September 16th at midnight and enrollment officially closes on September 19th at midnight. To learn more & enroll , go to https://runnerrising.com/runner-rising-academy-group-program/

What does it take to be a successful run coach? On this episode, I share the some honest realities of building a run coaching business. I start with a helpful analogy that will hopefully give you some perspective if you feel like you're working hard but not seeing the level of success you want yet. Or maybe it'll be a wake up call to why you aren't having success at all. I'll answer questions like: How long does it take to see success as a run coach? What does progress feel and look like as you build you run coaching business? How do you handle setbacks or disappointing feedback from a coaching client? How do you improve and what should you focus on? What kind of systems do successful run coaches have for their business? How many of the qualities do you have? Where do you need to put in the work? And do you just need to be more patient? ------- Enrollment opens on September 12th for the Runner Rising Academy!!! Get on the waitlist now to get more info & schedule a call to see if it's a good fit to help you create a marketing system to grow your run coaching income. https://runnerrising.com/runner-rising-academy-group-program/ Or join the free 3 Day Instagram for Run Coaches Workshop, taking place September 10-12: https://runnerrising.com/workshop/

Instagram can be a GREAT way to market your run coaching services and grow your business. But it can also feel overwhelming, intimidating and confusing. The good news is, you do NOT need to have thousands of followers on Instagram to find clients there & you do not need to spend all day long creating content, scrolling or sending messages. On this episode I share 3 principles for success on Instagram as a run coach based on my professional research & personal experience using it for the last 8 years. In the past 6 months I've increased my following by 7,000 and sold out my group coaching program month after month using Instagram as a primary lead source. I invite you to learn more about this important topic during my FREE 3 Day Instagram Workshop for Run Coaches. By the end of the 3-day challenge, you will have... An understanding of how to find new run coaching clients on Instagram. Increased confidence in your ability to find clients online A social media post framework outlined and ready to go 1 social media post created that will help runners find you using a proven method  https://runnerrising.com/workshop/

"Facts tell, stories sell." Storytelling is the most important way to build a relationship with your audience and prospective run coaching clients. Stories are 22x more memorable than facts - and that is reason enough to get better at telling them! In this episode, I share: 4 stories all run coaches should be telling My story How to improve your storytelling by going 3 levels deep. How storytelling can make you a better run coach to your clients too. Are you a run coach who overwhelmed by social media and questioning if it's a waste of your precious time? Join my FREE 3 Day Instagram for Run Coaches workshop starting September 10th.  After 3 days, you'll have an exact plan for posting on social media in a way that helps you find more clients that you are uniquely suited to help! Save your spot in the workshop now.

Do your palms get sweaty when you think about selling your run coaching services? Do you avoid marketing yourself on social media or telling people that you're looking for new clients because you don't want to look "salesey?" You became a run coach to help people, not because you wanted to sell something. But the truth is, every business owner must also learn to sell. But, selling is NOT a bad thing. Becoming more comfortable with sales and marketing is vital if you want to be a successful run coach. In this episode, I help you overcome your fear of sales with some stats, stories & maybe even a few laughs. As someone who almost hid from customers at my sales job at Nordstrom to now a thriving business owner, if I can get more comfortable selling, so can you. All those runners out there who need your help need you to listen to this! ----- If you're a run coach who feels overwhelmed by creating content on Instagram, join me for a FREE Instagram for Run Coaches workshop, starting September 10th. Join here: https://runnerrising.com/workshop/ In the workshop I will help you give you a system for creating content that not only speaks to your ideal athlete but positions YOU as the ideal coach for them so they want to hire you.

How do you make your run coaching services stand out from others? In this episode, I break down the Runner Rising Offer Formula which is a powerful & concise way to stand out against the competition & attract runners to your coaching. This formula can be used on your website, social media posts, and even in conversation & help people understand what you do and how you can help them. If you found this helpful I'd love for you to consider giving the podcast a 5 star rating and review! I would very much appreciate your support! Thanks for listening. Join the Free 3 Day Instagram Workshop for Run Coaches (Starts September 10th):  https://runnerrising.com/workshop/  More business tips for Run Coaches: www.runnerrising.com www.instagram.com/runner_rising

So you've completed your run coaching certification, now what are the next steps to make it a business!? Do you need to become a LCC? What about insurance and waivers?! Valarie Swanson is a full time professional in the real estate world with years of experience on the legal end of business. She's also a new RRCA run coach who recently went through the process of establishing, legalizing and protecting her new run coaching business. On this episode, Val gives a step by step guide to setting up the backend of your run coaching business. Topics include (how to, estimated costs, recommendations): -Why run coaches may want to consider becoming an LLC -Waivers & contracts (what to include, how to create) -Fictitious business names -Bank accounts -Insurance for run coaches (why you may need more protection than RRCA or other organizations offer) I am 99% sure you will come out of this episode with at least one thing on your "to do" list. It may not be glamorous but this topic can set you up for peace of mind and protection. *Please note this should not replace legal or tax advice. Please see a professional for individual guidance in all areas. ---- Coach Val is the owner of Running On Carbs; an online, plant-based run coaching company specializing in working with busy, professional women who want to run and train for life and sport in their masters years. She is also the host of the Running on Carbs Podcast, a weekly podcast that delves deep into topics on running, starting and refining a plant-based way of eating and holistic practices for health and performance. Connect with Val on Instagram & listen to her podcast.

Are you hard on yourself? Do you worry that you aren't as successful as you should be or wonder if you have what it takes to be a successful run coach? Are you always thinking you should be doing MORE? On this heart-to-heart episode of Runner Rising, I share a story of a recent personal business setback and how I both learned from it AND am giving myself grace. I hope you find this helpful. I'd love to hear from you if it resonated - send me a message on instagram!

The follow up is one of the most important aspects of enrolling new run coaching clients and is something that can set you apart from other run coaches. In this episode I cover, -3 elements of an effective follow up -How often to follow up with runners who you've had a discovery call with -The 3 types of prospective athletes you should be following up with consistently & scripts to follow up with each type -A reminder of the importance of follow up and why its good customer service, NOT being pushy or salesy. At the end of the episode I share my vision for creating the number 1 business growth community for run coaches. Thank you or being part of that by listening and sharing this podcast. Want to get the exact marketing roadmap to grow your run coaching business with feedback from an expert so you can do it faster? Consider joining the Runner Rising Academy 1:1 coaching program to work with me directly. Fill out this form to get a call scheduled to learn more or join the waitlist for the Runner Rising group coaching program (launching in September).

Your mindset is the most important component of your success as a run coach. Just like we know out athletes won't perform to potential if they don't have a clear goal and vision and are full of doubt and fear, the same goes for your run coaching business. In this episode of the Runner Rising Podcast, I share with you 3 things to do each morning to prime your mindset to grow your business and be a better run coach. If you do this for 1 week, send me a message on Instagram and let me know how it went! www.runnerrising.com

This is an episode you don't want to miss! On this power packed episode, I'll share the key to creating effective Call to Action posts that will get people to hire you as their run coach. This month I enrolled 26 runners to my Run Strong virtual half or full marathon training club. These types of call to action posts are what I've used for years to create interest in my groups and coaching & I'm giving you the exact steps (with examples) for applying it to YOUR business. When you implement this correctly, you'll be able to create a reliable system for attracting new clients regularly into your run coaching business. In July I'm opening 2 spots for 1:1 coaching in the Runner Rising Academy. If you're a run coach who wants custom guidance to creating a marketing system to attract new run coaching clients without being on your phone 24/7, RRA is for you. Get more info & book a call to see if it's a good fit by going to runnerrising.com .

Here are the top 5 worries and fears about social media that I've heard from runners who are trying to grow a business online: 1. I'm worried about what my friends and family will think of my posts. 2. There's so much I could do on social media, it's overwhelming. 3. If I niche down, I'll scare away potential clients. 4. Posting original content that looks professional takes a lot of time.  5. I'm afraid of being too salesy. On this episode, I give you some truth talk and vulnerable examples of how I've overcome these same fears on social media. I hope that after listening, you feel empowered using social media as an effective tool to grow your business. In July, I am opening 2 spots in my 1:1 coaching program. To learn more and book a call to see if it's a good fit, go to runnerrising.com

Run Coach: Already stressed about summer?! Summer is 3 months of the year - you simply can't "wing it" and reach your goals in your run coaching business. Going on vacation and now sure how to handle your run coaching clients while you're gone? What about marketing - should you stop posting while you're on vacation? Or should you schedule it ahead? What's the bare minimum marketing you should be doing ? On this episode of the Runner Rising podcast I walk you though making your summer peaceful AND productive. From how to take a true vacation, how to handle working while traveling, and scheduling work time if your kids are home all summer, we cover it all with lots of anecdotes and stories from my 8 summers of building my business while traveling & having young children. If this was helpful, please consider giving the podcast a 5 star review. www.runnerrising.com

What is the secret to getting your run coaching clients to never leave?! While we can't expect EVERY athlete to stick with us forever, we do hope they will stay with us a while. When I met Jessica at the RRCA convention, she mentioned to me that she rarely has spots on her own run coaching roster because her clients rarely leave. I immediately knew that I had to have her on to spill her secrets! In this interview with run coach Jessica Reyes, we talk all about retention. After learning how Jessica got into run coaching and how she found her first client, we discuss: 1) The reason why Jessica believes she rarely has an athlete stop working with her 2) Why Jessica requires a minimum time commitment to work with her 3) Prepaid vs. monthly payments & tiered coaching offers 4) Raising prices with current clients 5) Struggles that Jessica has had as she's grown her run coaching business to full time (and beyond - she not only coaches her own athletes but has founded Sugar Runs so she can help MORE runners) I think you'll really enjoy this honest conversation! Enjoy! ---- Jessica is an RRCA certified running coach, NASM certified personal trainer with additional corrective exercise and pre/postnatal certifications. She is the founder and head coach of Team Sugar Runs and an avid runner herself holding PRs of 3:01 in the marathon and 1:24 in the half. Jessica's passion lies in helping runners of all abilities achieve their goals and dreams. Connect with Jessica: https://www.instagram.com/sugarruns/ https://www.sugarruns.com/

A lead magnet, freemium, free download (whatever you want to call it) is a powerful way to grow your run coaching business & get new clients - IF you do it right!!! On this episode of the Runner Rising Podcast, I share: 1. The 3 elements of a GREAT freebie. 2. Common mistakes I see run coaches making with their free downloads which prevent them from getting new email subscribers and clients. 3. Freebie examples. 4. How to get people to opt in. 5. What needs to happen AFTER you get people on your list. www.runnerrising.com