The Unconventional RD Podcast

Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions.

Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions.

Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions.

Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions.

Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025.  These prediction posts are some of my most popular content all year, so I can't wait to share this year's iteration with you today. This year, I'm trying something different.  Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms Last year I predicted that people would optimize their content for Google's AI overviews and other AI-search interfaces, like ChatGPT and Perplexity. Was I correct? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️

My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ******

It's true. I'm ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that's ~$1k+) signature course …  … I'm over it. (No shame to anyone who still operates within this business model, I just feel like I'm outgrowing it.)

Today, I'm coming with a personal episode.  I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur.  But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well. I hope this resonates with you as much as my email did. I have never received so many email replies as I did to this one. And if you're NOT yet on my email list and want to get updates like these, sign up here! Want to enroll in SEO Made Simple before I close the "lifetime access" option for good? Here's the link to sign up now.  (I'll be closing enrollment by end of day, Tuesday, April 23rd, 2024.) ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/  

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up Did you find this helpful?  SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️

As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build a community is with Facebook groups. I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017. And I'm not exaggerating when I say it is the cornerstone of my business today. In this video, I'm sharing 10 fresh ways Facebook groups can benefit your online business (especially in the age of AI). Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/ Read the full blog post here: https://www.theunconventionalrd.com/facebook-groups-for-business/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 04:39 - Intro  04:40 - 08:57 - Facebook Groups vs Pages vs Profiles  08:58 - 14:09 - Public vs Private Groups  14:10 - 17:12 - Community 17:13 - 22:10 - Branding 22:11 - 24:23 - Email 24:24 - 26:01 - Traffic 26:02 - 27:12 - Privacy 27:13 - 28:25 - Authority 28:26 - 30:17 - Referrals 30:18 - 30:50 - Network 30:51 - 33:41 - Money 33:42 - 34:58 - Advertising 34:59 - 35:55 - Wrap Up Did you find this helpful? SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️

I'll be honest... creating a community of raving fans doesn't happen overnight.  BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and failure. Take note and start implementing these principles today!

If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been more important. In this video, I'll cover what email lists are, how they work, and why they're such an effective marketing channel. You'll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business.

If you're a dietitian who's thinking about starting a business, you've probably heard all about the importance of niching down. How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.) But… what if you don't know your niche? What are you supposed to do? First, take a deep breath. You're in the right spot. In this episode, I'll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world. - - - - - - Did you find this helpful? *SUBSCRIBE* to my channel for more blogging and online business tips. Read the full blog post right here: https://www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian/ ◽️◽️◽️◽️◽️◽️

If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons.

In this episode, I'm sharing 6 digital marketing trends to watch in 2024.  After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff! These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attention, promise.

A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.  I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites. If you found this helpful, SUBSCRIBE to my podcast for more blogging and online business tips.

In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search. *This is an excerpt from my October 2023 live office hour call for students of my signature course, SEO Made Simple.* To learn more about SEO Made Simple and join these live calls every month, check out my free training for a link to join the course today - https://www.theunconventionalrdbb.com/free-seo-masterclass-today/

After analyzing hundreds of websites, I've noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes.  If you're an experienced blogger, hopefully, you already have most of these things in place, but sometimes it's easy to get tunnel vision on your site and forget about some of the basics.  So let's go through the 6 quick SEO tips and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week! Watch the YouTube video: https://youtu.be/1cwbffUneZ0?si=jJVRWCPHLLqrfZW9 Read the full blog post: https://www.theunconventionalrd.com/quick-seo-wins Learn more about my course, SEO Made Simple: https://seofreebie.com *MENTIONED RESOURCES* SEO Plugins for editing title tags: Yoast - https://yoast.com/wordpress/plugins/seo/ Rank Math - https://rankmath.com/ Google's Quality Rater Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Setting up email aliases in Google Workspace: https://support.google.com/a/answer/33327?hl=en Google Voice for a Business Phone #: https://voice.google.com/about PostScan Mail for a Virtual Business Address: https://www.postscanmail.com/ Molongui Authorship Plugin: https://wordpress.org/plugins/molongui-authorship/ LuckyWP Table of Contents Plugin: https://theluckywp.com/product/table-of-contents/ ◽️◽️◽️◽️◽️◽️ ✨ More Resources for You ✨

Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have to do is show up and create the content each week! Read the full blog post here. Subscribe to my YouTube Channel for even more blogging and online biz tips.

Ever wonder how people find your website via Google? Curious about what people are typing into the search bar to find you? Today, I'm sharing a quick way to find your top ten keywords in two minutes, completely free. Prefer to watch on YouTube? Check out my channel right here.

If your plate is full and you're wondering, "How do I make time for my blog?", then this episode is for you. I'm sharing 3 key ways you can blog without it taking over your life. Yep, you can make time for your blog and become a productive blogger with these simple blogging hacks. Read the full blog post here. Subscribe to my YouTube Channel for even more blogging and online biz tips.

When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming up with endless piles of witty, engaging, content day in and day out. ... WITHOUT bouncing around pointing at words that pop up on your screen or dancing. (And no shame, if you love that stuff, I just know it's NOT for everyone!) ​ ​If you're interested in another way to grow your following, check out today's video where I share: + What the “treadmill effect” is and why you need to avoid it at all costs. + A DIFFERENT way of creating content that will transform the way you think about building an audience online. + ONE quick check to see if you're missing out on this FREE way of getting more eyeballs on your brand. Subscribe to The Unconventional RD YouTube Channel for more!

After helping hundreds of dietitians get started online, I've discovered there are just THREE main Blogging Business Models. .. ... but most people DON'T KNOW which bucket they fall into... ... and thus are focused on the WRONG THINGS for growing their businesses. Don't let that be you! In this episode, I walk you through: + The 3 types of blogging business models that wellness professionals can use. + Why it is ESSENTIAL to know which model you fit into BEFORE you create any content. + How BLOGGING can be used to mega-expand your audience (and revenue) for each business model. ​ Want to check out my new YouTube channel? Here's the link: https://youtu.be/3l7klc4x6gA

This week's episode is straight from the heart. No show notes, just some personal updates on how things will be changing around here for the rest of 2023. Tune in to find out what's been going on behind the scenes in my life, some business epiphanies I've recently come to, and what I'll be doing different in my business (and especially my marketing strategies) moving forward.  I hope this resonates with you! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

This week on the podcast, I'm coming at you with a quick tip episode.  I'm going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion.  Honestly, the answer is so simple, it will probably shock you.  Tune in right now to find out exactly what I did. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode124 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you're a dietitian who's thinking about starting a business, you've probably heard all about the importance of niching down. But… what if you don't know your niche? What are you supposed to do? In this episode, I'll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world. Join the SEO Made Simple course - open NOW through Friday 6/2. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

As promised, in this episode I'm going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago.  As I said last week, the bulk of this conference was centered around AI and they actually revealed 8 new AI features that will be coming to the Google ecosystem soon. So let's go through them, one by one, and talk about how they might apply to our lives and businesses. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode122 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year. This year, the focus of 90% of what they presented was AI. (No surprise there, really, given all the developments in AI over the last 6 months.) In the next two episodes of the podcast, I'm going to summarize all the exciting new updates coming from Google in 2023. In this episode, I'm talking about 3 big changes to the way Google search will work and a bunch of new AI features coming soon to the Google ecosystem within things like Gmail, Google Docs, and more. So sit back, relax, and enjoy this episode! And stay tuned for part 2 coming out next week. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode121 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students. Once a month, I do a one-hour live call for students where I answer their questions, demonstrate how to do things, share SEO news, and more. During this particular call, a student wanted to know how they can stay motivated while they're working long-term to get ads on their website through Mediavine. So, I came up with 20 tips for staying motivated on the path to Mediavine and I'm sharing them here in this episode. I hope you enjoy this little tidbit episode from my office hour recording! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode120 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you've been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness). And within this concept of EEAT, Google repeatedly emphasizes the notion that TRUST is the most important over-arching concept when sharing information that has the potential to significantly impact someone's life, safety, or finances.  Health topics, including nutrition, are considered to be topics that have a significant potential for harm when misinformation and disinformation are shared. So, I wanted to talk in-depth today about how you can become a trustworthy source of health information online. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode119 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible.  But no one really know what's going on behind Google black algorithm box. That said, it's still fun to speculate!  Since I work most closely with people creating content in the health and food space, I wanted to talk about ranking changes and trends I've been noticing in this space Tune in now to hear about this new update and how it may impact our industry as whole! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode118 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up.  Today, I'm chatting with Brittyn Coleman, also known as The Autism Dietitian, about how she was able to gradually transition away from one-on-one work in her business and build a collection of online revenue streams that now earn her a full-time income without needing to see a single one-on-one client.  In this interview, we chat about: How she niched down and how having a clear niche has helped her grow her business How she tried different forms of client work but kept feeling an immense sense of burnout How she decided to experiment with new revenue streams that did not require working directly with clients ...and so much more. Listen now to hear this inspiring interview. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode117 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story. She joined the course in January 2020 while still working a full-time job. Now three years later, she's fully self-employed and making more money in her own business through passive income streams. In this episode, we talk about: The journey that Melanie went on to this point in her business The different income streams she has set up How long it took her to become eligible for Mediavine …and more. If you've ever wanted a peek behind the curtain to how someone built their successful online business from scratch, then this is going to be a fun episode for you. Tune in right now. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode116 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Today I'd like to do something a little different on the podcast. I'd like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete.  My goal here is to just share a few super common things I see come up again and again when I'm auditing websites that are relatively simple to change.  If you're an experienced blogger, hopefully, you already have most of these things in place already, but I also know that sometimes it's easy to get tunnel vision on your site and forget about some of the basics.  So let's go through the 6 quick tasks and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode115 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you listeners out there right now.  Maybe you're excited about the idea of creating an online course or a membership or a digital good or whatever, but you just haven't taken that first step yet. Maybe you're feeling a little bit of imposter syndrome or you're lacking a little clarity on your niche. But whatever it is, you just haven't quite taken action yet.  Well, Cynthia kind of turns the idea of teaching on its head. Instead of making teaching online this big intimidating, formal thing, she reminds us that there are actually three stages to teaching online and you only need to focus on the one you're currently at. Give this episode a listen to hear all of Cynthia's advice and tips for how to get started teaching online. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode114 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's Nutritionist. Five years ago, Sarah decided to start taking this online business thing seriously and intentionally to start creating online income. Flash-forward to now, Sarah is the proud owner of a multiple six figure online business with a large variety of income streams. Listen in now to hear her inspirational story! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode113 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever. If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So that's what I'm doing today. Sit back, relax, and enjoy my (now belated) happy birthday ask-me-anything episode! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode112 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

In this episode, I'm chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event. First, we chat about why Chrissy decided to attend an AI conference as a dietitian blogger and whether or not there was anyone else in even remotely similar fields that she met there. We talk about what she hoped to learn by attending and some of the key takeaways that she gleaned from the speakers. We then transition to talk about how Chrissy is currently using AI in her blogging workflow, and we hypothesize a bit on where AI may be headed in the future and how it might impact bloggers in the food and wellness space. We end with some recommendations from Chrissy on where we can go to learn more about AI. Have a listen now! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode111 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This episode is based on a question that someone in my Facebook group asked me: “In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?” I was so excited to dig into this question and share my thoughts. I discussed: How AI is making a splash in the digital marketing world right now The potential future of search, SEO, and digital marketing Ways that online business owners can adapt …and more. Listen in now to hear everything I had to say so you can future-proof your business in the world of AI. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode110 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line? That's the line of questioning that typically comes up when we talk about free versus paid content. So in this episode, I want to give you six tips for understanding the differences between free and paid content and how they play together. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/free-vs-paid-content/ Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This episode is all about search engine optimization, or SEO.  SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course.  So I wanted to take some time today and do a podcast episode on this topic because it's incredibly value for online business owners. In this episode, I'm talking about: What SEO is in layman's terms How SEO can help you grow your brand and your following online The REPS framework {four key strategies that you can use to get more visitors to your website} If you're currently publishing content on your website and not using an SEO strategy, this episode is for you. Tune in now. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/seo-for-dietitians Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian? This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of money. So, many of us are looking for ways to supplement our income. In this episode, I'm sharing some of the best ways to bring in some extra cash as a dietitian. Tune in now to hear the 27 best ways to make more money! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/make-extra-money-as-a-dietitian/ Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia.  They have been running their business together for almost a decade and it's gone through many iterations.  It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practice and eventually a multi-state group practice.  Now they've expanded their revenue streams into things like a supplement brand work, affiliate, marketing, online courses, and a membership site. In this episode, we talk about:  How James and his wife figured out that they wanted to niche down into gut health How they leveraged their connections in the industry to go full-time in their business The highs and the lows of running a business with your partner How they continue to attract new clients without having to do any paid advertising  How they balance being business owners, partners, and parents …and more. Have a listen right now! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode106 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year? Over 45 highly successful dietitians weighed in with their thoughts. So I decided to share what these dietitians said in this episode.  I categorized their responses into 12 core themes that came up again and again. These are the main concepts that these dietitians focused on in order to grow their businesses to multiple six figures. Tune in now to hear what they had to say! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode105 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends.  If you've been a long-time listener of this podcast, you know that each year I put out an episode talking about digital marketing trends to watch for the coming year.  I also reflect back on my previous year's predictions to see how they held up. So, tune in now to learn about how the digital marketing world played out in 2022 and where I see the industry heading in 2023. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode104 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week on the podcast, I'm talking with eating disorder dietitian and business coach Jennifer McGurk.  Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices.  Jennifer has been at this for over a decade now and has so much wisdom to share. In this episode, we talk about:  Jennifer's experience starting her first private practice in 2011 What spurred her to expand from solopreneurship into a group private practice Why she decided to start a second business five years later to help other RDs build private practices themselves How she would go about starting a business again today if she was back at square zero …and much more. Listen in now to hear this insightful conversation. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode103 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I've found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content.  In fact, it's so ubiquitous, that I almost have a mental list of things I quickly check when giving feedback on posts in my office hour calls. I thought I'd take that list out of my brain and share it with you on this podcast episode today. Even if you've been blogging with an SEO strategy for a while, this list will still serve as a great check-in to make sure you haven't accidentally veered off track with your content over time, especially since best practices change over time. So, tune in now to hear the top 10 on-page SEO mistakes new bloggers make. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode102 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice. Klara joined my course in early 2019, so she's been at this for about four years now, and she has so much wisdom to share about what's worked and what hasn't in her online marketing efforts. In this episode, Klara talks about:  Where she got the idea to start using SEO to boost her private practice What her website traffic was like before and after implementing a blogging strategy Ways that she's used her blog to generate income in her business How she uses the income earned through blogging to benefit her team Klara also talks about how her team shares the blogging workload and some of the additional ways that she plans to expand the online arm of her business in the future. Listen now to hear her story. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode101 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week, we're celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right? In this episode, I'm taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship. I'm letting you in on my work schedule, my habits, my routine, and how I'm able to maintain a good work-life balance. If you've been curious about what my life and business look like these days, I'm ready to shed some light here on this podcast episode today.  Sit back, relax, and enjoy this fun {and personal} episode! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode100 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is “perfect”? If so, you're definitely not alone. However, I think you'll be inspired to start taking action - no matter how imperfect it may feel - after listening to this episode. As you'll see in this guest interview with Kristin Willard, messy action taken consistently over time can lead to some fabulous results if you just keep going. Each thing you try is a learning moment no matter how it turns out. And if you add up enough of those learning moments over many years, you will most likely find your way to some success online. And Kristin's story is proof of that. Tune in to hear how taking messy action helped pave the path to success in her online business. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode099 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you.  Today, I'm talking with pediatric dietitian Malina Malkani about how she became known as a children's nutrition expert in the online space. Malina published a book, runs several online courses, sells digital goods, and also does a ton of media and brand work. And she's rocking it on social media. In this episode, Malina shares:  How she started her business How she grew her audience through social media How she monetized her audience Which of her income streams is the most profitable Advice for those interested in starting an online business today …and more. Tune in now to hear this entrepreneur's inspirational story. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode098 Need help setting up your website? Join our FREE "How to Start a Website" tutorial.