Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like
Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan's predictions about the direction creators and YouTube are taking in the not too distant future. Connect with Jonathan Weilbaecher: linkedin.com/in/jonathanweilbaecher The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views. In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get it - some don't. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th! Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using them or not. As well as thoughts on the new Drop-in Audio Chat app Clubhouse. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
It's December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move! This time last year, the boys made some predictions about 2020, let's see how they did and what they predict 2021 will look like for video creators! The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Tom is so busy he's hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have. Show links!! https://vidsummit.com/ Tom's VidSummit 2020 talk VidSummit 2020 Summary Pod The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Tom's in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail. Show links!! VIP Ep 43 Down with OTT https://en.wikipedia.org/wiki/Quibi Mr Beast was turned down by Quibi Phil Ranta LinkedIn Post The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco
Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more. Show links!! VIP Ep # 33 Creating a Safe Streaming Environment for Kids Kidoodle.TV OTT Platforms Hopster Beano TV Pluto Xumo Peacock Ketchup TV/Sports channel network Tubi Roku Channe TV Player Rakuten TV Alcemie Local now Samsung TV Plus Plex Stirr Vizio IMDb TV Watch4Free PopcornFlix/Crackle MUBI Filmzie LiveTree ChannelFight Britbox Arrow Video Channel The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
It's been a minute since we sat down to record a podcast. Tom's youtube channels have been going through a rough patch, and Tom is feeling “Meh” about the whole thing! In this episode we discuss: CMS or “Content Management System” the holy grail for YouTube channels and channel managers. Carlos managed to get himself 2 CMS's. He shares his experience using it and what you should and shouldn't do! The YouTube Class Action Suit in the UK regarding Kids Content. Views seem to be down across a wide spectrum channels. YouTube TikTok is launched, how will it be integrated into the app and will it feel tacked on? New YouTube Channel Layout Update. YouTube's new Age Restriction policy's Show links!! Shaping Your Content Using Data with Gwen Miller The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
***Pre COVID-19 Recorrding*** Tom announces he'll be speaking at Trafficking Conversion Summit in San Diego headlined by The Terminator himself, Arnold Schwarzenegger! Tom is also working on the biggest pitch of his life! Cross your fingers! Carlos returns to Just For Laughs, working with them on youtube, as well as learning the TV distribution side of the industry. In this pre-COVID 19 interview, Carlos interviews Bob Jennings, - Executive Producer & Digital Content Strategist. He advises creators and develops business opportunities beyond YouTube. Bob also used to write and was the voice of the arrogant yet insecure Grapefruit on the American live-action/animated comedy web series Annoying Orange! Show links!! Bob Jennings Twitter: @bobjenz YouTube: bobjenz Facebook: Bobjenz Instagram: bobjenz Annoying Orange The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Tom spices up his studio for the lockdown to accommodate all those Zoom Meetings. Carlos shares the office with his wife and their “Corona Virus Gym!” In this pre-COVID 19 interview, Carlos interviews Gwen Miller, VP of Content Strategy for Kin, a digital media and entertainment company that inspires women to discover and create the life they want. Show links!! Gwen Miller Kin Community The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic. Carlos' much, much much, better half successfully launched “Phlywheel” a digital marketing platform with agency experience, without the agency price tag! Tom sits down with Paul Sampson, LICKD license premium music for your YouTube videos, use songs from chart-topping artists like XXXTentacion, Charli XCX, and many more, pre-cleared and make money from your videos as well... What?!! Show links! Follow Paul Sampson Linkedin - https://www.linkedin.com/in/paul-sampson-74977bb/ Definitely visit LICKD, the world's only commercial music licensing platform for social video. - https://lickd.co/ Other content to check out: The OG YouTuber Hank Green was on the Recode Media podcast and gave his thoughts on YouTube and TikTok. Hank Green on everything YouTube, Tik Tok, podcasting, and Montana - https://podcasts.apple.com/ca/podcast/recode-media/id1080467174?i=1000485147653 Phlywheel has been launched. Get digital marketing agency experience, without the agency price tag. Visit Phlywheel.com - https://phlywheel.com The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos on Linkedin https://linkedin.com/in/carlospacheco Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym! Tom finally gets his hot tub! Yes, you read that right!... it makes sense since he's in a world of copyright claims, disputes, ownership conflicts with his new movie channel The Midnight Screening. As if that's not enough to deal with, Tom decides to launch a new podcast called The Pro Channel Manager Podcast, aimed at pro YouTubers and professional channel managers looking to level up their skills. Covering topics such as keyword research, rights management, channel audits, interviews, and much more. Lots going on in YouTube land as YouTube continues to clean house, demonetizing and canceling YouTubers. YouTube has temporarily suspended ads on all three of Shane Dawson channels. Liza Koshy & David Dobrik have apologized for making racially insensitive jokes in past videos. Jenna Marbles announced she's quitting Youtube… whew, where's that hot tub? Show links! The Pro Channel Manager Podcast The Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to. What is Viewer Satisfaction? The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM's are back up and stabilizing, everyone's happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic. After a little poking around, a post on Reddit and with the help of TubeBuddy's channel metrics tool, Carlos noticed quite a few channels are affected. The boys put on their tinfoil hats and discuss YouTube's new “Viewer Satisfaction” metric and its effects. Tom launches The Midnight Screening, his new youtube channel, a “Movie” channel no less, and is already victim to a takedown!
We're on week 8 of lockdown and like many out there we're dealing with cabin fever and anxiety of what's happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working. Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos' insights that were used in Chris Stokel Walker's article concerning ad rates fluctuations caused by advertisers cutting back during the pandemic. Show links! One Zero's As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting Chris Stokel Walker's book - Youtubers: How Youtube Shook up TV and Created a New Generation of Stars - https://amzn.to/3gGRyCgv Some past episodes that we mentioned during the show that you might want to listen to. Not So Little Monster of YouTube Audiences Creating a SAfe Streaming Environment for Kids with Kidoodle's Brenda Bisner Tubular Trends with Denis Crushell - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Hello video insiders! Hoping that you're keeping safe and sane. Like many of you, we're just keeping on, keeping on doing our work, plugging away during these quarantine times. This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company's strategy, sales, and business development efforts. James was employee number 5 at Channel Factory where he helped grow the video ad tech company to 40+ employees. He's also worked with Blizzard Entertainment's Global Planning & Support team on project management, process improvement, and globalization initiatives. James is a fellow podcaster, actually one of the OG in the online video ecosystem with the All Things Video podcast. Join us as we discuss James' career from hosting All Things Video, Channel Factore, and Paladin Software. - How Paladin is different from the competition in the influencer marketing space. - James' view on the current state of influencer marketing. - What's changed in the landscape for online influencers. - James' take on influencer video platforms to watch. Is Instagram on the way out? - What to expect in regards to direct monetization on social video platforms. - His thoughts on the history and current state of YouTube multi-channel networks. ..and his new venture, Measure Studio which is a beautiful analytics tool for Facebook, YouTube, and Instagram that's an affordable solution for independent online creators and influencers. Show Notes: - Measure.Studios Social video analytics - Paladin Software - All Things Video Podcast - James Creech on Linkedin **The Video Insiders Podcast is available on all major podcast players. Visit [VideoInsiders.fm](https://videoinsiders.fm) here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow us on Twitter. Tom is @channel_fuel and Carlos is @carlospache_co](https://twitter.com/carlospache_co). If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video viewers and tracks billions of videos across platforms like YouTube, Facebook, Instagram, Twitter, and TikTok. Similar to Google Analytics, Nielsen, ComScore, or BARB for the social video on the web. Denis has an impressive career path with tons of experience on web analytics and YouTube. Before he was the international managing director at Tubular Labs Denis was the head of sponsorships at YouTube and at Google account manager. Here are some of the subjects that Denis talks to Tom during the show. Why YouTube is still dominant and what would it take for a video platform to surpass its popularity. How Tubular deals with measurement when viewing activity is often not is the intended audience or a parent's account. How YouTube's audience is still growing in Europe and other countries and media companies are increasingly investing in the platform. How Covid-19 has changed content consumption and viewership behavior. What kind of content is being uploaded and watched more during the pandemic? ...and much more. A bit thanks Denis for taking the time to come to the show. Here are some of the links to the Tubular insights and research guides that were mentioned in the show. Denis' presentation from VidCon London on the 2020 Social Video Trends & Insights Across Europe. https://tubularlabs.com/research-guides/vidcon-london-2020-social-video-trends-insights-across-europe/ Here are all of Tubular's Covid-19 insights research papers: https://tubularlabs.com/research-guides/ Finally, you can follow or reach out to Denis on Linkedin. https://www.linkedin.com/in/denis-crushell-96921417/ - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
We're back, we're recording from our cushy home bunkers weathering physical distancing but still keeping up with our podcast and our work. This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle.TV (Owned by A Parent Media Co. Inc.). Brenda is highly passionate about creating a safe space for kids. As COPPA rules came into play on YouTube creators, saw a once-lucrative kids channel revenue drop exponentially, forcing them to look for new opportunities. As we might expect, Kidoodle.TV has seen exponential interest as its a place where kids content producers and creators can leverage to offset the loss of revenue. Brenda talks with Tom about the current kid content landscape, how she's working hard with Kidoodle to make sure kids have a safe place to watch content, and that creators have an additional revenue stream that encourages them to keep doing what they love. Visit Kidoodle.TV for more information or connect with Brenda on Linkedin. - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
This week we welcome a true influencer insider Brendan Gahan to the show. Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community building campaigns. If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' list of the 30 under 30 Brightest Minds in Marketing & Advertising' and was the former VP of brand strategy at Fullscreen. Join us as we talk about the current landscape of influencer marketing and much more. Discussion topics from this show. Brendan's career in marketing as well as within the world of MCNs His time at Fullscreen and thoughts on the rise and fall of MCNs How influencer marketing is evolving. Do agencies and marketing agencies know about the drama on YouTube and other video platforms? Big thanks to Brendan for coming on the show. If you're interested in what he has to share, make sure to visit his website and follow him on Twitter or Linkedin. https://brendangahan.com/ https://www.linkedin.com/in/brendangahan/ https://twitter.com/brendangahan - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Hoping that this update finds you in good health. Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators. Show notes and links of topics we discussed on the podcast. Internet and video consumption is going through the roof. Seeing views jumping 30% across the board (link?) Big jump in live streaming on FB, Twitter, TikTok, and YouTube of course. Rise of Zoom and other apps like House Party that are helping people stay connected. Platforms and Broadcasters are seeing surges in viewership “The pandemic is driving media consumption way up. But ad sales are falling apart.” Twitter and the New York Times are crucial, but advertisers are pulling away. Expect to see that across media. “Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus - ad-revenue-loss-coronavirus-1203544502/ Ad money is drying up on YouTube Patreon sign-ups have blown up. YouTube to Limit Video Quality Around the World for a Month Should you make content about the virus? YouTube and other platforms want to be seen as trustworthy and let's be honest creators are not vetted news services so there's a high risk of content being flagged/demonetized. Covid-19 / Coronavirus videos are being demonitized. YouTube and other platforms want to be seen as trustworthy and lets be honest creators are not vetted news services so there's a high risk of content being flagged/demonetized. “YouTube videos on COVID-19 are popular, but 'suboptimal' for accurate information, study finds” YouTube creators figure out how to film during a pandemic Types of content creators should pay attention to or create: Educational content is going to see a surge. Comedy content is surging Kids content/viewership is surging Other notes: Content distributors are scrambling to get content out as fast as possible. Brands are taking money off ads and more into the content. Thanks for listening. Take care and stay safe! Tom and Carlos - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
*Special note: This episode was recorded in early February 2020 and much has changed since, like many conferences, Social Media North has been postponed* Stuart Reynolds, aka Brittlestar, might not be a name you've heard of; he's not even a YouTube creator. Carlos likes to call him Canada's answer to Hank Green because he's often the adult in the room crowded with much more inexperienced creators. We don't typically bring on influencers or creators into the show, but we felt that Stuart was a good guest to have as he's been around the bend and approaches things differently since he doesn't make a living on YouTube. His platforms are Twitter, Facebook, Instagram, and TikTok, as well as whatever another burgeoning platform is making noise. Here are some of the subjects we discussed: What was Stewart doing before becoming internet famous? Why does he think there are so many Canadian creators? Stuart's point of view on what's growing in terms of business for him and the industry. Why he's creating Social Media North in Canada. How platforms, brands, and such treat Canada like an unwelcome second cousin. Learn all about Social Media North by visiting www.socialmedianorth.ca You can follow Brittlestar on Twitter or Instagram. - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
We're very happy to welcome the OG of video SEO Mark Robertson. Mark was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase "social video marketing". He was the founder and CEO or REELSEO.com, Currently the advisory board member and Industry Editorial Director at VidCon. We've been fans of Mark for years so we're humbled that he took the time to talk with us. Here's a rundown of the podcast: [00:45] - What's keeping us busy [7:40] Who is Mark Robertson [9:40] Mark Robertson's interview [10:40] Just how much has the YouTube ecosystem changed since ReelSEO started. [13:40] - What really excites Mark in the ecosystem. [21:20] - Thoughts on TikTok and Byte's launch. [27:10] - Mark's work with VidCon [33:20] - Mark's thoughts on the last few years and what's shaping up in 2020. [41:30] - Why does YouTube keep staying strong? [54:45] - Tom and Carlos' closing comments Here's where you can follow Mark Robertson online: @MarkRRobertson on Twitter Mark Robertson on Linkedin Make sure to keep up with his work at Vidcon. - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Kade Dworkin has been around the YouTube ecosystem almost since the start. Working at places like Revision3 and the early days of VaynerMedia he's seen it all. He joins Tom with some reminiscing on the early days as well as what he's focussed right now with closed captions and his new project WHEN WAS THAT SAID tool that helps finds exactly what is said in video content and completely blew our minds! Here's the episode timeline: 01:00 - Carlos' weather report. 03:40 - Sponsor message - TubeBuddy 05:35 - Tom's Kade Dworkin introduction. 07:45 - Is Kade Dworkin a real name? 09:30 - How Kade's career brought him to YouTube. 12:25 - Kade's journey as a YouTube creator. 15:45 - Kade's experience as an early employee of Gare Vee and Vayner Media. 20:32 - What CaptionsCreated handles closed captions differently. 23:25 - Why closed captions are so important. 32:16 - When Was That Said? 44:38 - How to get access to When Was That Said tool. Exclusive VIP link! 47:05 - What's next...Kade's list of brilliant ideas. 54:08 - Closing comments and insights on Tom's chat with Kade. Show notes: Where to follow Kade Dworkin, on Twitter at @KadeDworkin and on Linkedin. WhereWasThatSaid.com and don't forget our special VideoInsiders link. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
In this week's podcast, we thought we'd update the audience on changes regarding our work, what we have planned for 2020 and some insights on what's going on in the world of video creators. Episode timeline: [0:40] - Quick catch-up on what we've been up to and how COPPA is effecting YouTube channels targeting kids and how adult channels are being affected. [6:55] - Sponsor message - www.videoinsiders.fm/tubebuddy [7:10] - Our recap on how 2019 went for Tom and Carlos work-wise, what they're working on over the next year. [26:24] - What's the plan for The Video Insiders Podcast over the next year. [28:50] - Our public speaking and conference plans for the year. Show links: Our 2020 predictions podcast show. Check out Social Media North on May 15 and 16 in Stratford, Ontario The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
This week we welcome a 3rd grizzled YouTube expert Matt Gielen to the Video Insiders. Matt is YouTube growth strategist and the founder of Little Monster Media Co He has years of experience in audience development for Federator Networks as director and also VP of programming and audience development. Matt's been a voice of reason within the community for years and we've admired the knowledge and information that he's shared with the creator community over the years. Episode timeline: [0:29] - Introduction of who we're talking to this week and why we have him on the show. [2:25] - Sponsor message - https://videoinsiders.fm/tu [3:15] - Introducing Matt Gielen to the show [4:45] - How Matt's YouTube advice and insights are different from the average YouTube expert. [12:19] - The biggest misconception of building audiences on YouTube [14:58] - How COPPA rules will change and shift kid's content on YouTube. [26:12] - Matt's predictions for YouTube creators in 2020. [33:00] - What is “video corpus death” and can you recover from it? [36:04] - Channel formats and personalities. Should we still be focussing on a single value proposition channel? [42:09] - What type of content or what YouTube creators that impress Matt? [51:30] - Why YouTube is lasting and standing the test of time. [54:30] - Where you can reach out to Matt [55:40] - Catching up with Tom and his thoughts on Carlos's conversation with Matt. Show links: Where to follow Matt Gielen on Twitter and on the Little Monster Media YouTube channel as well as the official website littlemonstermediaco.com. Matt's taxonomy of original YouTube should be a masterclass for producers who want to put their content on YouTube. Reverse Engineering the YouTube algorithm by Matt Gielen The rudimentary architecture of how the YouTube algorithm works. - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
As 2019 comes to a close Tom and Carlos look back on the first year that was for The Video Insiders Podcast. What happened in the world of online video during this year and their predictions for 2020. Episode timeline: [0:33] What's the word on the street, what's keeping us busy. [3:25] Tubebuddy promotion [4:31] Recapping what happened on YouTube in 2019 [6:00] Looking back at our 2019 predictions. What Tom got mostly wrong and what Carlos got mostly right! ;) [23:42] The events and news that we didn't predict and surprised us in 2019. [25:24] The Video Insiders 2020 predictions. [40:12] Which video platform do we think is going to be acquired in 2020? [42:30] What type of content will be de-monetized on YouTube? [44:06] Which YouTube feature will be shut down in 2020? [48:29] Our personal challenges for 2020. How will Video Insiders evolve in the next year? [49:30] Tubebuddy special price promotion. Show Notes: Video Insiders 2019 Predictions The Basics of Affiliate Links for Creators with Geniuslink - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Affiliate marketing is an old school tactic that many online marketers use to generate additional revenue from online sales. So it's surprising that many creators and companies don't use this tactic as part of their video content strategies. Tom had a chance to sit down with Jesse Lakes who's the CEO of Geniuslink to discuss all things affiliate. Here's a breakdown of the discussion. [0:30] - What's been keeping Tom and Carlos busy over the last week. [3:20] - Sponsor message [4:20] - The story of how Tom met Jesse Lakes during VidSummit. [5:36] - Tom talks with Jesse Lakes from Gen.ius [6:29] - What is affiliate marketing? [9:26] - the 3 major benefits of affiliate marketing [11:26] - Who is Jesse Lakes and how Geniuslink came to be. [16:57] - What is Geniuslink and why is it different from other affiliate marketing? [18:35] - What's the future for Kit.com? [22:28] - Backlash on Amazon's affiliate program [25:10] - The potential of YouTube with affiliate links and how creators use Geniuslink [27:41] - The legalities around affiliate marketing [29:20] - Best practices and tips on disclosing affiliate marketing links [33:25] - Tips on getting more viewers to generate more revenue with affiliate links. [36:47] - What's next for Geniuslink and Kit.com [39:00] - Post interview thoughts and perspective [42:25] - TubeBuddy special offer Show notes and links: FTC disclosures - Amazon Compliance – An FTC Reminder for Affiliates General best practices for using Amazon affiliate links on social media (including YouTube) - How to Share Amazon Affiliate Links on Social Media Be careful with your calls to action, can't incentivize. Details in #6. (#1 is also important in regards to using third party links with Amazon) - Amazon Associates – The Ultimate Guide To Getting Your Account Banned Choice Pages (in general) - https://www.geni.us/choice-pages Case study about Armando using Choice Pages - How One Client Doubled His Commissions by Giving Consumers a Choice Verge article about how often links aren't being disclosed -https://www.theverge.com/2018/3/27/17167006/princeton-university-research-affiliate-links-sponsored-posts-youtube-pinterest - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com Podcast Music by Planets Collide and podcast editing by Joe Pacheco
This week's Video Insiders podcast episode is all about LinkedIn and what kind of potential this platform has for online video creators. Carlos and Tom have their doubts on the viability of the platform but don't have enough experience on it to give advice. Tom had the chance to talk with Cassandra Thompson who is a career consultant and public speaker who is also focused on audience building on LinkedIn, networking and teaching career growth skills to help others build their careers. Join us as we discuss why video creators experiment on the platform and the types of audiences that use LinkedIn. Episode timeline: 00:40 - Carlos' “word on the streets”. 03:39 - Tubebuddy sponsor read. 04:26 - Let's talk about video on LinkedIn. 06:44 - Tom's interview with Cassandra Thompson. 08:44 - Who is Cassandra Thompson and how did she become a LinkedIn expert? 10:37 - Why should you be on LinkedIn? 11:14 - What's the difference between a follower and a connection on LinkedIn? 17:15 - The state of video on LinkedIn. 23:44 - Cassandra's experience with LinkedIn live and it's limitations. 31:34 - Why Tom is a skeptic of LinkedIn live. 32:15 - Just because you have LinkedIn live, should you use it? 33:44 - How to export your LinkedIn video to use on other platforms. 35:22 - Best practices and quick tips for LinkedIn video and building an audience. 42:21 - Bad content and "engagement bait" on LinkedIn video. 45:44 - How to post on LinkedIn without being overly promotional? 49:15 - How LinkedIn has changed Cass' life and career. 53:45 - Carlos and Tom's closing remarks and thoughts on LinkedIn. 57:29 - Carlos' humblebrag, he's married to a LinkedIn influencer! 01:01:05 - Why we're still skeptical on the value of content on LinkedIn. 01:04:39 - Big thanks to Tubebuddy for supporting this podcast! Show notes and links: LinkedIn Talent Connect 2019 - https://www.talentconnect2019.com/past-sessions Streamyard streaming software that helps you go live on LinkedIn: https://streamyard.com Carlos' wife and partner Tara Hunt on LinkedIn: https://www.LinkedIn.com/in/missrogue/ Where to find Cassandra online: Website: https://www.cassthompson.com LinkedIn [duh!]: https://www.LinkedIn.com/in/cassthompson/ Cass Thompson Career Advice YouTube: https://youtube.com/channel/UCZgW5ffUPOv1VQBt6CQ0zaQ - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. Podcast Music by Planets Collide and podcast editing by Joe Pacheco
This week Carlos talks about his experience using Google Ads to boost YouTube views on channels. Carlos has been using Google Ads (previously called Google AdWords) for many years and knows the advertising landscape pretty well. We discuss how running ads can negatively affect a channel and what you need to consider when a sponsor or brand asks to boost your channel. - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
Tom's back from VidSummit 2019 and gives Carlos a recap of how it went, what's new with online creators and how the conference is evolving now that MrBeast is a co-owner. Topics of discussion: What is VidSummit? What's new now that MrBeast is a part-owner? The value of going to a conference. How Tom's keynote almost didn't happen. Tom's live YouTube channel audit. Why actionable tactics and lessons are important. Who should go to VidSummit? Which keynotes were the most talked about? Key takeaways from this year's VidSummit. Extra show notes: We endorse paying for VidSummit's Replays. Other relevant Video Insiders episodes to listen to: Is Going To VidCon Worth It? FTC Ruling and Kids Content The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
This week Tom sits down for a one to one conversation with the director of creator growth at Teespring Chris Elsheikhi. Chris and Tom discuss the exclusive partnership that Teespring has with YouTube. How they work with the platform and creators to help diversify monetization and income as well as Teespring's unique custom offerings that go beyond the usual coffee mugs and t-shirts. Thanks for taking the time to talk with us Chris! You can follow Chris Elsheikhi on Linkedin! Tom Martin is speaking at VidSummit this week! If you're planning to attend you absolutely cannot miss his talk on how to objectively audit your YouTube channel [link]. If you can't make it to L.A., you can still watch it online with a VidSummit replays pass. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
This is a big one so let's get straight to the point. On September 4th, 2019 the Federal Trade Commission announced that Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children's Privacy Law. This is the It's the largest COPPA fine in history and will fundamentally change YouTube and video creators. Essentially the FTC hammer is coming down hard for kids content on YouTube. In this weeks episode, Carlos and Tom discuss what this means for the future of kids content on YouTube. Additionally, Tom has an interview with a YouTuber who's being affected by the changes Anna's Big Adventure Anna Tyrie. Join us as we talk about one of the biggest changes coming to the platform in... months. Links: Must watch Derral Eves' Massive YouTube Changes Happenings YouTubers say Kids' content changes could ruin careers via The Verge YouTube says it's being responsible - but what it needs to be is accountable YouTube creators have begun shifting channels after FTC fine leaves futures in jeopardy The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
It's September, which means summer is officially over and the video insiders are back with a new podcast. This week Tom and Carlos discuss the types of content that dominate on YouTube. The episode was inspired by a blog post called What content dominates on YouTube? written by Rasty Turek who is the founder and PEX. PEX bills itself as a global video & music search engine and have some data on the content that dominates YouTube. Here's what was discussed during the episode: The new statistics regarding the number of hours being uploaded on YouTube. According to PEX it's now over 600 hours per minute. We're about to hit peak unique uploaders in the next few years. What content is really popping? There might be a lot of gaming content but it's not really being watched. No surprise for many that music by far the most viewed per average upload. Entertainment actually has the highest percentage of views and what does this mean? What actionable steps can we make? Enjoy the show! The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
This week we welcome Rian Bosak to the show. Have we finally reached a point where creators can find real value from working with an MCN? Rian has been working in the digital industry for almost ten years, working for MCN's such as Style Haul as Head of Deployment and VP of operations for FullScreen handling their Content ID services. He chats with Tom to discuss SuperBam's mission and why its the right time for a service like SuperBam which works to help creators protect their content. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
One of the questions we get and often ask ourselves is why as YouTube experts we aren't on YouTube ourselves creating content. Thats a question that we've have struggled with over the years and there are many reasons for us not creating YouTube videos on a regular basis. On one end both of us have experimented on YouTube has tried a few times to create regular content but struggle with consistency and finding our voices. For now, we believe that our strengths are working behind the scenes but who knows what will come in the future. Here's a quick rundown of our discussion on this episode. Both of us discuss our experiences on camera and why we stopped making content. The landscape of YouTube experts on YouTube. What we are going to be doing on YouTube in the future? Is Youtube a career you would suggest someone starts today? What do you think? Should we keep experimenting on YouTube? If you're curious, Tom's channel is still FAQTube and Carlos is just Carlos Pacheco. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
It's VidCon week, but Carlos and Tom are missing out this year. In this VIP, we discuss the age-old question. Is YouTube Just a Platform, or is it a publisher? We also talk about the latest controversy (at time of recording) to hit YouTube, which was the Carlos Maza and Steven Crowder issue and how YouTube mismanaged the problem. Podcast show notes: YouTube Official Blog - Our ongoing work to tackle hate The Atlantic - The ‘Platform' Excuse Is Dying Tubefilter - YouTube To Remove Thousands of Extremist Videos, But Rules Steven Crowder's Harassment of Carlos Maza Can Stay. Tubefilter - Susan Wojcicki Apologizes For Hurting LGBTQ Community, But Defends Decision To Let Steven Crowder Videos Stand YouTube Official Blog - Taking a harder look at harassment Do you think YouTube is a platform or a publisher? Let us know on Twitter at @VideoInsiders. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
We're back and this week we tackle the subject of quality watch time on YouTube and that this is another signal that if true it is another signal that YouTube is favouring big media companies and TV/Movie content and that user uploaded content might become less lucrative. Show notes: Tom's thoughts that he shared on Linkedin YouTube Quality Watch Time on 9to5Google YouTube Tries a New Metric on Bloomberg The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco What do we think Quality Watch Time Will be? problems with measurement how do you plan for this??
Derek Muller aka Veritasium on YouTube is one of the best educational YouTube channels on the platform. He's been uploading videos since 2010. Last month one of his videos went viral but we want to talk about why it went viral, or why Derck thinks it went viral. Why did his Why Are 96,000,000 Black Balls on This Reservoir? go viral? Well, Derek has some ideas about that and he followed up with a My Video Went Viral. Here's Why video and this is where we come into the picture. Was Derek right? You'll have to listen to find out. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders, Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and editing by Joe Pacheco
Phil Starkovich is the Co-Founder and CEO of Tubebuddy. Full disclosure, Tubebuddy sponsors and supports The Video Insiders Podcast and we are extremely grateful to the Tubebuddy team for their support of the show. This being said we would have had Phil on the show with or without their support because we are genuine fans of Tubebuddy, use is for our channels and our clients. We have always been curious about how Tubebuddy came to be and how Phil and his team work with YouTube. It was a really great conversation. Show Notes: Phil on Twitter: https://twitter.com/philstarkovich TubeBuddy's Forums: https://community.tubebuddy.com TubeBuddy's Discord: https://discordapp.com/invite/uVebERX The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders Follow Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco
This episode was recorded just as Tom was back from his VidCon London experience in February and we thought it would be a good idea to talk about VidCon VidCon Ahaheim is arguably the largest YouTuber and creator gathering in the world. It is the arguably the South by South West (SXSW) of YouTubers, it is an amazing conference for fans and creators. Anyone who has attended one knows how crazy this gathering for creators and fans but is it worth it for channel managers and content managers who work behind the scenes? What are the must-attend conferences out there for video insiders? Join us as we discuss this and other conferences that might be of interest. Vidcon was created by the Green brothers 10 years ago as a gathering for creators. How was VidCon London and is there a real change since Viacom took over? Should you avoid the creator track? What are the other YouTube conferences that insiders should attend? ex: Playlist Live, Buffer Festival or VidSummit Social The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders, Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and editing by Joe Pacheco
We're back with a whole new VIP! This episode we talk about what some would consider being a dull subject. The value of evergreen content. What is evergreen content you say? In the world of online content its the type of content that isn't really meant to go viral but has a long life with consistent and ideally growing views over time and can be extremely valuable to a channels long term growth strategy. Discussed in the episode: Using YouTube versus Facebook video for a slow burn/long term audience strategy. Re-using back catalogue for channel growth. What happens if you stop uploading - can a channel ever sit as a "finished" library? how important will back catalogues be in the future? The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders, Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and editing by Joe Pacheco
This week we welcome Creator Coach™ Josh Zimmerman who's had an extensive career in the world of online creators and YouTube. Josh has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment celebrities for fourteen years. His wide range of experience in traditional and digital entertainment ranges from production to rights and clearances to creator management. He founded JZ Management in June 2016, and in 2018, Josh launched Creator Coach™. Enjoy the show! You can follow Josh on Twitter at https://twitter.com/thecreatorcoach and The Creator Coach website at creatorcoach.com. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders, Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and editing by Joe Pacheco
Carlos and Tom are back and this week they're giving you a peek into the world of YouTube content management and copyright content ID. Both Carlos and Tom have had experience managing content on YouTube from a rights perspective and thought it would be a good subject to discuss on the show. The boys talk about rights management, dealing with rights issues with creators and content owners and much more! Show notes: How Content ID Works YouTube Content Manager Tools The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders Follow Tom at @channel_fuel Follow Carlos at @carlospache_co Podcast Music by Planets Collide Podcast production and editing: Joe Pacheco
It's our first ever Video Insiders guest episode! Carlos sits down with Ashkan Karbasfrooshan who is the founder and CEO of WatchMojo. Ash paid a visit to Carlos in Toronto just as WatchMojo was about to hit a huge milestone, 20 million subscribers and still justifiably proudly independent which is rare in the world of online media. Ash talks with Carlos about why he's still bullish on YouTube. How to use fair use as a strategy, the changes in YouTube's algorithm, article 13 and if he thinks YouTube needs to clean up its act. On top of celebrating hitting 20 million subscribers, Ash is also launching his new ContextTV channel which covers media and entrepreneurship which are subjects that are very close to Ash's heart. We had lots of fun talking Ash and would love to have you back on the show. Thanks for stopping by the studio! Show Notes Ashkan's book: The 10-Year Overnight Success: An Entrepreneur's Manifesto ContextTV by WatchMojo The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders, Tom at @channel_fuel and Carlos at @carlospache_co Podcast Music by Planets Collide and editing by Joe Pacheco
This week on The Video Insiders Podcast Tom and Carlos discuss the chaos on YouTube and social platforms over the last few weeks. These days it seems like not a week goes by where a social platform is in trouble, Facebook with fake news or bad behaviour on YouTube. Once again the creators are left to pay the price. We know that YouTube needs to clean up its act but is it penalizing small creators in doing so? What do you think? Should YouTube and other platforms clean up their act? Let us know on Twitter @VideoInsiders Show Notes YouTube's brand-safety woes give publishers a boost in selling video ads directly: https://digiday.com/media/youtube-brand-safety-woes-publishers-boost-video-ads/ ‘It's the human cost': Buyers shrug at YouTube's latest brand crisis: https://digiday.com/marketing/buyers-shrug-youtubes-latest-brand-crisis/ Can YouTube ever be brand safe? https://adage.com/article/opinion/youtube-brand-safe/316738/ Derral Eves- YouTube Adpocaslypse Strikes Again: https://www.youtube.com/watch?v=6UNdKUebLvU The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders Follow Tom at @channel_fuel Follow Carlos at @carlospache_co Intro Music by Planets Collide Podcast production and editing: Joe Pacheco
In this Video Insiders Podcast episode, Tom shares a glimpse into keyword research for YouTube channels. Anyone who's managed a YouTube channel knows how important having the right keywords in your titles, tags, descriptions are. Tom has one of the most advanced strategies when it comes to finding the right keywords for content and discovery. Do you invest time and resources to make sure your keywords are right for your channel? Let us know on Twitter @VideoInsiders Show Notes ChannelFuel's Keyword Tool package VidIQ The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders Follow Tom at @channel_fuel Follow Carlos at @carlospache_co Intro Music by Planets Collide Podcast production and editing: Joe Pacheco
Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Tom asks Carlos if he's ever bought or sold a YouTube channel and Tom shows that he does real research and finds out if it's legal to buy a YouTube channel. Hope you enjoy this episode, let us know what you think of this trend on Twitter at @videoinsiders Show Notes: YouTube Channels are selling for millions via The VergeLittle Baby Bum sold to Moonbug via Bloomberg Machinima, one of YouTube's biggest and oldest channels, go dark via The Verge The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders Follow Tom at @channel_fuel Follow Carlos at @carlospache_co Intro Music by Planets Collide Podcast production and editing: Joe Pacheco
We made it to VIP episode 3! In this episode of the Video Insiders Podcast, Tom and Carlos talk about the dreaded YouTube Multi-Channel Network phenomenon and the reasons they believe they've disappearing and evolving. It just seems like there's not many out there anymore, many have gone out of business, been sold off. Just a few years ago YouTube MCNs where everywhere, you'd set up a new channel and within minutes of uploading a new video you would receive an MCN invite. Show notes: TenEithy: Studio 71 Launches Talent Management Company Polygon: Machinima Shuts Down Tubefilter: Defy Media stole 1.7 million from 50 creators. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders here and subscribe! Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners! Follow Video Insiders on Twitter at https://twitter.com/videoinsiders Follow Tom at https://twitter.com/channel_fuel Follow Carlos at https://twitter.com/carlospache_co Intro Music by Planets Collide Podcast production and editing: Joe Pacheco
In this episode of the Video Insiders Podcast, Tom and Carlos reflect on what happened on YouTube in 2018 as well as their predictions for the platform in 2019. Looking back, we discuss what happened on YouTube in 2018: Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators Saying goodbye to YouTube Red and Hello to YouTube Premium YouTube to Make New Originals Available for Free Facebook Watch Still Looking For Its Audience What we see happening on YouTube in 2019. Carlos' predictions: YouTube increasingly enforcing its platform terms and conditions. YouTube videos are going long and a Hollywood invasion. Tom's predictions: YouTube deprioritized UGC uploads in the algorithm. Google will try to leverage Famebit and find other ways to make more from creators. Show notes: Read Greg Jarboe's article on Video Changing Traditional Media The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders here and subscribe! A big thank you to TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners! Follow Video Insiders on Twitter at https://twitter.com/videoinsiders Follow Tom at https://twitter.com/channel_fuel Follow Carlos at https://twitter.com/carlospache_co Podcast Music by Planets Collide Podcast production and editing: Joe Pacheco
Welcome to the first ever episode of the Video Insiders Podcast we decided that the best way to introduce ourselves would be to interview each other about how we got into the world of YouTube, our careers and experiences over the years. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders here and subscribe! A big thank you to TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners! Follow Video Insiders on Twitter at https://twitter.com/videoinsiders Follow Tom at https://twitter.com/channel_fuel Follow Carlos at https://twitter.com/carlospache_co
Carlos Pacheco and Tom Martin here, we are two YouTube channel veterans who have worked behind the scenes helping content creators, producers and distributors build hundreds of channels to audiences of millions of followers and billions of views. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel. Join us as we discuss the YouTube ecosystem, channel strategies, how the industry and the platform is shifting and discussing the latest tactics and trends. All of which you can use to grow your video related business. The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content and run your channel like a pro. Help support the show by using ink the Video Insiders link to sign-up your channel to TubeBuddy! https://TubeBuddy.com/videoinsiders Follow Tom on Twitter at @channel_fuel or visit ChannelFuel.co to learn how he can help you grow your channels. Follow Carlos on Twitter at @carlospache_co or learn about Truly at Trulyinc.com. You can also follow The Video Insiders Podcast show handles Twitter: https://twitter.com/videoinsiders Instagram: https://instagram.com/videoinsiders Questions, comments or complaints? Reach us at hello@videoinsiders.fm or visit The Video Insiders Podcast website https://videoinsiders.fm Podcast Music by Planets Collide Podcast editor: Joe Pacheco
© 2020-2025 Ivy Podcast Discovery LLC
