Podcast appearances and mentions of Tara Hunt

LPO: Landing Page Optimization

Play Episode Listen Later Mar 22, 2020 32:24

This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the climate crisis. We’ve got a brand new format that will give you a much clearer insight into digital strategies from here on out! Our guest this week is Laura Fitton, who is the Principal and Founder of The enough company. Her aim was to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight. Her approach merges her environmental science and policy degree with her expertise as a tech CEO/Founder, author, professional speaker, and recognized trailblazer in communications, community, and social media. Once upon a time dubbed a "Queen" of Twitter, Laura “@Pistachio” Fitton led the team that wrote ‘Twitter for Dummies’ and founded oneforty.com (acquired by HubSpot) in 2009 when she recognized that software built on Twitter’s API was going to change the world. Laura is credited with convincing the likes of Guy Kawasaki and thousands of tech execs that Twitter would have real business, media, and cultural value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. Laura has lectured at HBS and MIT-Sloan and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek, and The Wall Street Journal. She also once raised $25,000 for charity December 2008 in the first-ever "donate by tweeting" charity campaign. Here’s a rundown of what was discussed on the podcast: 3:00 - Coronavirus COVID-19, fake news, and climate change. 4:44 - Confirmation bias. 6:00 - Where misinformation comes from and who is spreading it. 8:24 - Laura Fitton on the information bubble around climate 10:09 - How do people like Laura stop preaching to the choir? 12:33 - Larry Fink’s annual letter to CEO’s. 14:00 - BlackRock’s letter was a trickling down of environmentalism. 15:34 - What is needed to create significant movement in changing behaviors. 16:16 - What else needs to be done to fight climate change. 18:20 - Climate awareness post coronavirus. 20:00 - Longterm planning for climate awareness 23:00 - The silver lining of a crisis. 30:00 - Temperature check on our new podcast format. Links: The Enough Company: https://www.enough.co Want to save the environment, eat less meat: https://www.mentalfloss.com/article/560548/want-save-environment-eat-less-meat Coronavirus dashboard: https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6 Impact of global warming on human fatality: https://www.scientificamerican.com/article/global-warming-and-health/ Coronavirus: The Black Swan of 2020 https://medium.com/sequoia-capital/coronavirus-the-black-swan-of-2020-7c72bdeb9753 Black Rock - Larry Fink’s letter to CEO’s https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter New York Times cover’s Larry Fink’s letter on the Daily https://www.nytimes.com/2020/01/14/business/dealbook/larry-fink-blackrock-climate-change.html Project Drawdown https://drawdown.org/ Laura - https://twitter.com/Pistachio Enough Company - https://twitter.com/enoughcompany Be sure to follow her on Twitter and LinkedIn! --- Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Stefani at @stefanif. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Stefani Forster and Tara Hunt, editing by Joe Pacheco.

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2

Play Episode Listen Later Mar 3, 2020 37:39

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. Tara is a digital marketing "native" (meaning she’s been working in digital since 1992, not that she’s a millennial) with over 19 years of experience, the author of one of the first books on how the social web is changing business, and a professional public speaker. She has also created and executed proven digital and social strategies across multiple industries.

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You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt

LPO: Landing Page Optimization

Play Episode Listen Later Mar 2, 2020 47:11

You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with exceptions to your rules.It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour.

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030: The Cluetrain Manifesto for a New Generation | Tara Hunt (Part 2)

Intended Consequences

Play Episode Listen Later Jan 30, 2020 31:57

Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit intendedconsequencespodcast.com for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. In this episode, you’ll also hear Tara’s thoughts on ‘Jobs to Be Done’ by the Harvard Business Review and Donna Pappacosta’s ‘Earbud Intimatacy’ theory when it comes to listening to podcasts. Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue Learn more about Truly.: https://trulyinc.com/ Cluetrain Manifesto: http://cluetrain.com Donna Pappacosta’s ‘Earbud Intimatacy’: https://www.trafcom.com/about/ Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

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029: 'You kids get off my lawn!' And Other Things Old Marketers Say | Tara Hunt (Part 1)

Intended Consequences

Play Episode Listen Later Jan 22, 2020 41:28

Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour. In this episode, you’ll hear Tara Hunt, CEO of Truly., and host Brian Massey reminisce about the Cluetrain Manifesto, which was released in 1999. What has the impact been from this document? Did businesses learn the lessons of the Cluetrain Manifesto? This conversation took so many turns that we split it into two parts. Our next episode features Part 2 of Brian and Tara’s conversation as they discuss social media, which was nothing like it was when the Cluetrain Manifesto was created. Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue Learn more about Truly.: https://trulyinc.com/ Cluetrain Manifesto: http://cluetrain.com Donna Pappacosta "Earbud Intimate": https://www.trafcom.com/about/ Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

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Anatomy of Think, Do, Say

Play Episode Listen Later Jan 19, 2020 62:01

This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State. He’s worked with massive brands such as Evian, Johnson & Johnson, Microsoft, Hershey, and many more. Ron has been recognized by The London International Marketing Awards, The Canadian Marketing Association, The Marketing Awards, and far too many others to list here. Ron stopped by the studio to chat with us about agency life, changing the agency model with Church & State and his latest book, Think. Do. Say: Building Personal and Organizational Momentum in a Busy, Busy World. A big thanks to Ron Tite for taking the time and visiting us. Here’s what we talked about: [1:06] - Introducing Ron Tite. [2:53] - Church & State and what is the golden suitcase? [10:19] - Did Ron change the agency model? [13:25] - Changing the agency model. How did Ron position Church & State as different? [21:00] - The idea behind Think, Do, Say. [26:54] - Ron’s Next Book title. [29:00] - The Think, Do, Say podcast. [30:30] - Disruptors want to become the establishment. [34:03] - Are new direct to consumer brands are marketing experiments? [38:05] - How marketers ruin everything [43:40] - What is a “Pitch Slap”? [45:56] - How influencers have become the ultimate pitch slappers. [51:45] - What we lose with efficiencies and analytics. [54:30] - Why failure shouldn’t be embraced / creativity should become predictability. [57:30] - Leading versus lagging indicators and setting benchmarks. Show notes and links: Order Ron’s book Think, Do, Say - https://amzn.to/2tRJSJw Follow Ron on LinkedIn: https://www.linkedin.com/in/rontite Think, Do, Say Podcast: http://thinkdosay.com The Coup Podcast: https://frequencypodcastnetwork.com/podcasts/the-coup/ Over 3000 assaults in Ubers in 2019: https://www.cbc.ca/radio/asithappens/as-it-happens-friday-edition-1.5387218/3-000-sexual-assaults-reported-in-uber-rides-last-year-the-tip-of-the-iceberg-says-lawyer-1.5387224 Away suitcase employees describe toxic environment: https://www.theverge.com/2019/12/5/20995453/away-luggage-ceo-steph-korey-toxic-work-environment-travel-inclusion Ron Tite On Think Do Say – This Week’s Six Pixels of Separation Podcast: https://www.sixpixels.com/articles/archives/ron-tite-on-think-do-say-this-weeks-six-pixels-of-separation-podcast/ --- Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

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Anatomy of B2B Collaboration

Play Episode Listen Later Jan 5, 2020 47:15

This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here! Karima is the award-winning CEO of Red Dot Digital, a strategy & insights led agency based right here in Toronto and around the world. Karima has now ventured into the B2B matchmaking world, with her latest project, B2BeeMatch - hot off the press. She’s also the Vice President and Board Member of The British Canadian Chamber of Trade and Commerce where she helps to promote trade links and business ties between Canada and the UK. On top of all of the above, Karima founded Tech Canada Advocates - a global tech advocacy group aimed at improving the areas of diversity, digital skills, talent mobility, and access to funding in tech. Here’s what we talked about: Red Dot Digital & digital transformation [03:19] B2BeeMatch & how it works [13:53] Finding the right business match [24:11] The pitfalls traditional networking [29:57] Value & community in B2B matchmaking [33:27] Teaching & guiding SMBs [39:24] Show notes: You can find Karima-Catherine Goundiam on Twitter at @KarimaCatherineand on LinkedIn. B2BeeMatch is launching very soon! Sign up to bee the first to know when they launch! https://www.b2beematch.com/ Phlywheel launching very soon, visit Phlywheel.com and sign up for updates. Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Cool Coding, Good Grades, a Cup of Tea, and More in Process Hacker News

Play Episode Listen Later Dec 30, 2019 3:54

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got cool coding, good grades, a cup of tea, and more. For all the links, check out the show notes: https://www.hacktheprocess.com/cool-coding-good-grades-a-cup-of-tea-and-more-in-process-hacker-news/ Enjoy! Events Spend the holidays with new friends by joining Tea With Strangers, created by Ankit Shah to help himself and everyone else get together and connect with new folks. MarTech, the marketing technology conference, is set to happen from April 15 to 17 in San Jose, and will feature Brian Solis and Nancy Duarte as the keynote speakers. Media You can dominate in sales and business with an “Always Forward” mindset. Hear it straight from Bill Wooditch on The Brand Domination Show. Find out who Kimberly Wiefling is and how she uses organizational culture to turn groups into teams in her interview for Heart at Work Podcast. The Anatomy of a Strategy Podcast, hosted Tara Hunt and Carlos Pacheco, shines the spotlight on Alex Hillman, who shares the history of Indy Hall, Stacking the Bricks, and making a product. Writing Read It Forward wants to help you make your community a better place with this list of great reads to uplift and inspire, includingRhonda Magee’s newest book, The Inner Work of Racial Justice. Ricky Yean put together a newsletter experiment, and in his latest blog post he reveals the reflections and results he found. Coding is cool according to Sasha Ariel Alston, who is featured on The Renewal Project with her message to little girls, encouraging them to enter the world of tech. On Michelle Kim’s latest blog article, she compares and contrasts the terms allyship and accomplice, and discusses what it truly means to be an ally. Contrary to the common wisdom that it’s rarely a good idea to lower your prices, Mark Silver lists a few reasons why it might be okay to lower prices sometimes in his new blog post. Recommended Resources Lauren Kunze appeared at TEDxSanFrancisco for a talk on deprogramming homicidal sex robots. Lauren was highly recommended by Loic Le Meur during his Hack the Process interview. The Lesson to Unlearn is a new essay by Paul Graham, whose work influenced Christina Wodtke, Ankit Shah, and Ricky Yean. In it he shares his thoughts about the contradictory relationship between learning and good grades. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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The Future of Brand Value

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Play Episode Listen Later Dec 15, 2019 56:21

In our final episode of 2019, we look to the future! Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy Chong. Now, to close off the year, we’re joined by the fellow Co-Founder of Strata Insights, Mark Radha. As a brand economist, he’s here to give us a glimpse into what brand trends we’ll see in 2020 and beyond. After working as a Lead Analyst and a Strategy Director, Mark became Co-Founder, CEO, and Chief Brand Economist at Strata Insights Inc. - a company that analyses all aspects of a business’s corporate activity to predict and amplify it. Mark refers to this as Brand Economics, as this approach looks at methodologies and data (such as econometrics, investor relations, even including behavioural and linguistic factors). Mark is also heavily involved in establishing industry standards that help executives understand the financial importance and credibility of their brand. Here’s what we talked about: Lululemon: developing a cult brand with no advertising [04:12] What does ‘brand’ mean to you today? [11:22] What did ‘brand’ mean in the past? What’s changed? [16:11] Trend: Brand perception = brand value? [22:49] Trend: Accountability as value [31:01] Trend: The value of our data [38:20] The future of measuring brand (& the importance of culture)[42:47] What should brands be doing in 2020 to improve perception? [52:42} What do you think of Mark’s predictions, and what do you think we should look out for in 2020? Let us know! You can find and listen to the previous episode with Mark's Strata Insights partner Tracy Chong on Brand Economics here: https://trulyinc.com/truly-news/brand-economics-tracy-chong-podcast You can find Mark's work at Strata Insights - Visit https://www.stratainsights.com/ Find Mak on Twitter https://twitter.com/mark_radha or LinkedIn https://www.linkedin.com/in/markradha/ - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Understanding your Customers with Katelyn Bourgoin

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Play Episode Listen Later Dec 1, 2019 56:08

This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called "the next LinkedIn" by Inc.) She also offers her strategic, customer-focused advice to large companies such as Target and Holiday Inn to find their “best fit” customers. Even the likes of Forbes has recognized her in their “Influencing Styles” list. She’s currently running her latest venture, Customer Camp, where her workshops help businesses get focused and scale faster by getting into their customer’s heads. She’s also a board member for the Volta Cohort program, which helps startups secure venture capital sooner. Here are the topics discussed during the show: What is Customer Camp and how does it work? The dangers of “tactical” ideas Positioning your product and Jobs To Be Done (JTBD) Getting the right answers from your customers The science of interviewing your customers Make sure to follow Katelyn on Twitter @KateBour or her website! - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Lets talk about LinkedIn Video and LinkedIn Live

The Video Insiders Podcast

Play Episode Listen Later Nov 29, 2019 65:24

This week's Video Insiders podcast episode is all about LinkedIn and what kind of potential this platform has for online video creators. Carlos and Tom have their doubts on the viability of the platform but don't have enough experience on it to give advice. Tom had the chance to talk with Cassandra Thompson who is a career consultant and public speaker who is also focused on audience building on LinkedIn, networking and teaching career growth skills to help others build their careers. Join us as we discuss why video creators experiment on the platform and the types of audiences that use LinkedIn. Episode timeline: 00:40 - Carlos' “word on the streets”. 03:39 - Tubebuddy sponsor read. 04:26 - Let's talk about video on LinkedIn. 06:44 - Tom's interview with Cassandra Thompson. 08:44 - Who is Cassandra Thompson and how did she become a LinkedIn expert? 10:37 - Why should you be on LinkedIn? 11:14 - What's the difference between a follower and a connection on LinkedIn? 17:15 - The state of video on LinkedIn. 23:44 - Cassandra's experience with LinkedIn live and it's limitations. 31:34 - Why Tom is a skeptic of LinkedIn live. 32:15 - Just because you have LinkedIn live, should you use it? 33:44 - How to export your LinkedIn video to use on other platforms. 35:22 - Best practices and quick tips for LinkedIn video and building an audience. 42:21 - Bad content and "engagement bait" on LinkedIn video. 45:44 - How to post on LinkedIn without being overly promotional? 49:15 - How LinkedIn has changed Cass' life and career. 53:45 - Carlos and Tom's closing remarks and thoughts on LinkedIn. 57:29 - Carlos' humblebrag, he's married to a LinkedIn influencer! 01:01:05 - Why we're still skeptical on the value of content on LinkedIn. 01:04:39 - Big thanks to Tubebuddy for supporting this podcast! Show notes and links: LinkedIn Talent Connect 2019 - https://www.talentconnect2019.com/past-sessions Streamyard streaming software that helps you go live on LinkedIn: https://streamyard.com Carlos' wife and partner Tara Hunt on LinkedIn: https://www.LinkedIn.com/in/missrogue/ Where to find Cassandra online: Website: https://www.cassthompson.com LinkedIn [duh!]: https://www.LinkedIn.com/in/cassthompson/ Cass Thompson Career Advice YouTube: https://youtube.com/channel/UCZgW5ffUPOv1VQBt6CQ0zaQ - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.  Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. Podcast Music by Planets Collide and podcast editing by Joe Pacheco

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Making a Product with Alex Hillman

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Play Episode Listen Later Nov 17, 2019 59:04

Alex Hillman joins us on this week's AOAS show! Alex has been carrying the coworking torch since the very beginnings of the movement. After founding Indy Hall (the world’s oldest fully independent coworking community) in Philidephia in 2006, Alex has gone on to teach those with creative skills to grow their business with Stacking the Bricks (with Amy Hoy) and their self-titled podcast. He joins us to talk about shipping products, the history and scaling Indy Hall, his philosophy and strategies on contributing and providing value, and the many projects he has ongoing. Here are the topics discussed during the show: The history of Indy Hall Scaling the growth of Indy Hall Contribution and connecting in a community Stacking The Bricks Providing value to your community Ecosystems & The 10K Independents Project Small businesses Vs. big corporations Learning about business from nature Make sure to check out all the projects that Alex has ongoing on is his dangerously awesome website or follow him on Twitter @alexhillman - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Brand Positioning

Play Episode Listen Later Nov 3, 2019 70:17

April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor. Her expertise is built on 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. She’s launched 16 products as an executive and consulted on dozens more. She is also an international keynote speaker on the topics of Positioning, Market Strategy and New Product Introduction. Her goal is to help marketers, entrepreneurs and sales teams do a better job of positioning innovative new products so that customers find them obviously awesome. or people to learn is from examples, stories, and humor so my talks are a mix of those three. As a consultant, she works with mainly B2B tech companies both large and small on making their products easier to understand and love. Earlier this year April released her first book OBVIOUSLY AWESOME: How to nail product positioning so customers get it, love it, buy it. She joins Tara and Carlos in this week's episode. Here are some of the topics discussed during the show: What is Positioning? [03:11] Positioning methodology [11:47] Competition & the ‘jobs to be done’ framework [15:56] Can you have multiple Positions? [26:07] Who should be driving Positioning in an organization?[32:50] Examples of bad Positioning [39:38] Being proactive about Positioning [47:41] Research & Development in business [49:46] What came first, the Positioning or the product? [55:01] Positioning case study: WeWork [1:03:51] You can find April's book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It on Amazon Learn all about April on her official website aprildunford.com or follow her on Twitter @aprildunford - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Love, Justice, Uncertainty, and More in Process Hacker News

Play Episode Listen Later Oct 29, 2019 4:06

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got love, justice, uncertainty, and more. For all the links, check out the show notes: https://www.hacktheprocess.com/love-justice-uncertainty-and-more-in-process-hacker-news/ Enjoy! Events Join Mark Silver for Heart of Business, a one-day workshop on November 8 in Baltimore, Maryland to learn how to combine business with love and see it thrive. Media Rhonda Magee’s new book, The Inner Work of Racial Justice, is now out. Listen to Rhonda discuss the issues of racial bias and mindfulness on the Tricycle Talks Podcast. On the What’s Next Podcast, venture capitalist and CEO Jerry Colonna sits down with Tiffani Bova to discuss leadership styles, how to get comfortable with uncertainty, and radical self-inquiry. Hear about the future of augmented reality and the challenges it may introduce straight from The AR Girl herself, Galit Arie, as she chats with Tara Hunt and Carlos Pacheco on The Anatomy of a Strategy Podcast. Co-authors Steven Goldbach and Geoff Tuff guest on the Healthy Paranoia Podcast to discuss how companies should prefer taking risks over the usual norms in business. Writing Coworking is a lot more common nowadays, and Alex Hillman shares his observations about changes over the years from the first to the third wave of coworking. The finalists for the 2019 Outstanding Works of Literature awards have been announced, and several books by Hack the Process guests made the list, including Everyday Chaos by David Weinberger, Loonshots by Safi Bahcall, Connected Strategy by Christian Terwiesch and Nine Lies About Work by Ashley Goodall. Congratulations! On the KM World blog, David Weinberger calls on the people of the web to bring back true blogging and the raw and real, non-promotional, community-centered essence of it. Recommended Resources Watch Yuval Noah Harari and Steve Pinker face off in a conversation about human nature and the challenges to the intellect of the Western world. Harari is an author Maneesh Sethi referenced, while Pinker was mentioned by Marissa Orr. Jack Kornfield, who inspired Loic Le Meur has a new course on Udemy called Mindfulness Meditation with Jack Kornfield, which is on sale until November 9. Simon Sinek, who was recommended by Alex Hillman, went on The School of Greatness Podcast with Lewis Howes to break down how to win using the power of the infinite mindset. Lewis Howes’ podcast is also an inspiration source for Malek Banoun and Paula Jenkins. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Attribution and Data Science with Trust Insights' Christopher S. Penn

Play Episode Listen Later Oct 20, 2019 46:34

This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing technology. As well as publishing over a dozen books, he is also recognized as a keynote speaker and thought leader. He is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, and co-founder of the PodCamp Conference. Penn is the Co-Founder and Chief Data Scientist at Trust Insights. Trust insights want to make the world a better place by helping companies unlock and transform their data into useful analysis, valuable insights, and actionable strategies. On top of all the work Chris does, he is a proficient content creator, he co-hosts one of the top marketing podcast, Marketing Over Coffee with John Wall discuss marketing tactics, methods, strategies, and much more. Topics discussed on the show: What is data science, and what does a Chief Data Scientist do How can brands better track attribution? Google Analytics and other methods Discovering trends from social platform data ‘Owned’ platforms vs ‘rented’ platforms How big of a role do you think data should play in setting your marketing strategy? Measuring a brand Links: Christopher S. Penn on Twitter Christopher's latest book: AI For Marketers Trust Insights A big thank you to Christopher for taking the time to chat with us! - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Moving Towards an Augmented Economy of Things with Galit Ariel

Play Episode Listen Later Oct 6, 2019 50:33

Galit Ariel AKA The AR girl is a techno futurist, digital hippie & AR aficionado, TED speaker and author of Augmenting Alice – The Future of Identity, Experience & Reality. If you didn't guess it yet she is passionate about a future of AR and the potential it has to be integrated technology into our everyday lives, but not control it. She joins Tara and Carlos to talk about the future of life without screens, is AR right for everyone or every brand and the ethics and negative effects of augmented reality. Topics discussed in this episode: What are the applications of AR, and is it right for everyone? [07:00] Life without screens? [14:12] The virtual continuum & early examples [25:30] The ethics & negative effects of AR [28:39] What are the benefits and best examples of AR?[34:50] The augmented economy [40:05] The challenges of AR [42:44] Thanks to Galit for stopping by the studio. Here's where you can follow and find some of her work. Galit Ariel on Twitter Augmenting Alice: The Future of Identity, Experience & Reality How AR can make us feel more connected to the world TED Talk How AR is coming for your wallet and your identity - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

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Personal Branding, Work Disagreements, Event Planning, and More in Process Hacker News

Play Episode Listen Later Sep 29, 2019 3:56

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got personal branding, work disagreements, event planning, and more. For all the links, check out the show notes: https://www.hacktheprocess.com/personal-branding-work-disagreements-event-planning-and-more-in-process-hacker-news/ Enjoy! Events On October 9, join Nicaila Matthews-Okome at Side Hustle Pro Live in Washington, DC with her special guest Maya Elious, a personal branding pro who will break down the details of how she bootstrapped her own business. Get your laugh on at Isn’t She Funny, with Sarah Cooper among the dude-free line-up on September 30 in Brooklyn, New York. Media What separates great companies from the rest? Learn about identifying your customers and positioning your brand from April Dunford on the Escape Velocity Podcast. The Anthony Eisenman Show features Bill Wooditch talking about learning from mistakes and making down payments on your success. Writing Going beyond the usual check-the-box diversity workshops, Michelle Kim tells Nurole how her organization, Awaken, takes a different approach and promotes deeper conversations around diversity and inclusion. Inspired by National Women’s Equality Day, Kimberly Wiefling shares insights and infographics about on how we can promote gender equality at work. In response to Forbes mentioning only one woman innovator among ninety-nine men, Sarah Robb O’Hagan has released a list of ninety nine innovative women, including lean social impact champion Ann Mei Chang, Bozoma Saint John who was mentioned by Sasha Ariel Alston, and Susan Cain, who was recommended by Ron Carucci. Problems at work sometimes stem from disputes. The newest Hack the Process guest, Steve Farber recommends a few strategies to keep disagreements from ruining work relationships in his recent Inc article. Brian Solis is featured along with Tim Ferriss, Marie Kondo, and Esther Perel in this article on how to be the best version of you. Recommended Resources Some folks struggle as businesspeople while yearning to take on a role they are more passionate about. Anita Wing Lee, mentioned by Tara Byrne, was one of them. Read how she chose to be an artist as opposed to being an entrepreneur in her newest blog entry. The Event Planner Expo will happen in New York City from October 1 to 3, showcasing some of the top speakers in the events industry, including Gary Vaynerchuk, whose work has inspired Malek Banoun, Tara Hunt, and Zack Friedman. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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How SAAS Marketing Differs From B2B Marketing

Steve Hargadon Interviews

Play Episode Listen Later Sep 22, 2019 59:14

The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup of industry expert guests. This week, we welcome Georgiana Laudi. Georgiana is a SaaS Marketing & Growth Advisor. She’s been guiding brands, products and campaigns to life online for 20 years. working with big brands and early-stage startups, but her true sweet spot for the last 10 years has been helping high-growth SaaS companies scale. She runs Elevate where she and her co-founder offer exec-level growth strategy & support to scaling Software-as-a-Service businesses She also co-hosts Forget The Funnel which provides weekly workshops and training for SaaS marketers with new video workshops each week, a library of tools & templates used by experts in the tech marketing space, and a comprehensive training program. Topics that we discussed during in the podcast: What is SaaS, and how is it differ from B2B marketing? [4:50] Who are the audience/buyers for SaaS?[13:14] The SaaS buyer’s journey [17:30] Value realization in SaaS [29:55] What growth marketers are trying to affect with their tactics [40:23] Customer experience mapping [44:35] Show notes: What is Jobs To Be Done (JTBD) Growth Hackers: AMA with Merci Grace, former Head of Growth at Slack You can follow Georgiana Laudi on Twitter at @ggiiaa, sign-up for her free SaaS Marketing Forget The Funnel video workshop series or her personal site where she can be booked for 1-hour strategy calls - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Tara Hunt: Understanding Social Networking, Authenticity, and Trust | Steve Hargadon | Feb 2 2010

Play Episode Listen Later Sep 3, 2019 64:05

Tara Hunt: Understanding Social Networking, Authenticity, and Trust | Steve Hargadon | Feb 2 2010 by Steve Hargadon

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Paradigm Shifts, Accessibility, Workplace Sabotage, and More in Process Hacker News

Play Episode Listen Later Aug 8, 2019 4:19

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got paradigm shifts, accessibility, workplace sabotage, and more. For all the links, check out the show notes: https://www.hacktheprocess.com/paradigm-shifts-accessibility-workplace-sabotage-and-more-in-process-hacker-news/ Enjoy! Events For the upcoming Thinkers50 2019 Awards, Steve Goldbach, Tiffani Bova, Christian Terwiesch, and Safi Bahcall have all been shortlisted. Congratulations! Media RVN TV Women in Business from RadioVision Network puts the spotlight this week on Kesha Moore, who spoke about her life, health, career, and how she went about building her business, Life in Focus Coaching. Stopping sabotage in the workplace is not easy, and according to Joy Wiggins and Kami Anderson, many times it’s women tearing other women down when they should be lifting each other up. Kami and Joy discuss the importance of female unity on the Central Valley Business Times Podcast. It’s the third year of Side Hustle Pro, the podcast hosted by Nicaila Matthews-Okome, and for the anniversary episode, Nicaila breaks down the five lessons she’s learned while running and growing her business. Looking for great employees can be costly and time-consuming, but Omar Zenhom wants to help you out by sharing 5 ways to save when hiring on a new episode of the $100MBA Show. Writing There is a lot of value in designing products for accessibility and inclusivity, and Andi Galpern underscores them in her new article for Adobe. SaaStock has posted a list of the wonder women of revolutionary SaaS growth and marketing, in which you’ll find a couple of Hack the Process guests, Tara Hunt and April Dunford. Writer’s block can be a painful and unavoidable trap for novelists, so Tom Corson-Knowles has put together a list of 70 writing prompts to give you some writing inspiration whether your genre is fantasy, thrillers, or mystery. According to LeadBoxer’s Ultimate Guide to LinkedIn Lead Generation, B2B companies who use LinkedIn for lead generation should consider trying LeadFuze, co-founded by Justin McGill, as an improved version of LinkedIn’s Sales Navigator tool. Recommended Resources In the new episode of The GaryVee Audio Experience, Gary Vaynerchuk has a conversation with YouTube’s Head of Culture and Trends, Kevin Alloca, about making better videos. Gary has been mentioned in Hack the Process interviews with Malek Banoun, Tara Hunt, and Zack Friedman. Ray Dalio, who was mentioned by Ricky Yean, writes about his observations on the paradigm shifts that have influenced the marketplace over the years, and how it’s essential for business investors to identify and navigate through them to maintain success. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Hiring Incompetent Men Isn't Strategic

canada strategy management toronto hunt hiring anatomy strategic pacheco incompetent rotman school carlos pacheco unlocking human potential tomas chamorro premuzic nilofer merchant tara hunt

Play Episode Listen Later Jul 28, 2019 52:58

This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential.' Dr. Chamorrow-Premuzik was visiting Toronto, where we saw him speak at the Rotman School of Management. We were personally introduced by Anatomy of a Strategy guest Nilofer Merchant and Tomas was extremely generous in taking the time to join us on the show. We had a fascinating discussion with Tomas. How the title of his book came to be Why it has never been a worse time to be a man Why we need to make it harder for incompetent men to make it to the top How performance is often a matter of perception How biological and cultural evolution has affected how we perceive leadership. And much more! Show notes: Harvard Business Review - Why So Many Incompetent Men Become Leaders Why do so many incompetent men become leaders? | TEDxUniversityofNevada Dr. Tomas is very active on Twitter. Follow him at @drtcp Book: Why so many incompetent men become leaders Book: The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Digital Transformation is Complicated and that's OK

Play Episode Listen Later Jul 21, 2019 56:15

On this week's episode, we welcome head of campaign strategy Heather Ritchie. Heather has been working in global high tech companies for many years. She is dedicated to building pipelines of women leaders. She also did a four-year research project on how leaders will need to communicate in a world that is increasingly diverse, collaborative, and filled with intelligent machines. She is exploring the limits of AI automation into the future, she has some very optimistic lessons to deliver to us. On the show, we discuss the changes going with Nokia's marketing strategy. How they're evolving with internal talent, thinking about audiences and building long term thought leadership in their vertical and much more. You can find Heather on Linkedin. Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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Harassment, Emptiness, Nightmare Clients, and More

Play Episode Listen Later Jul 17, 2019 4:03

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got harassment, emptiness, nightmare clients, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/harassment-emptiness-nightmare-clients-and-more-in-process-hacker-news/. Enjoy! Media Online harassment is the topic for author, speaker, and blogger Geraldine DeRuiter on The Anatomy of a Strategy Podcast with Tara Hunt and Carlos Pacheco. Hear how much representation matters in marketing, especially when reaching out to certain demographics. In a new episode of the Mom is in Control Podcast, Heather Chauvin reminds you to face your challenges and do the work. Never second-guess your worth, and remember that you are enough. Do you sometimes feel unmotivated and empty? Listen to Byron Morrison present three ways to reignite your passion and purpose. Writing The Launch Pad Foundation was created by Anne Driscoll and Chris Schultz to close the gaps in connectedness and support, and to increase entrepreneurial opportunity. You can read more about Launch Pad Foundation’s goals in this recent Medium post, and find out how to get involved. One of our newest guests on Hack the Process, Zvi Band, shares his thoughts about taking a step back from self-promotion after releasing his book, Success is in Your Sphere. Why shouldn’t you filter out nightmare clients?Mark Silver explains his reasoning, and what you should do instead, in a new blog post. Pace Smith has a new blog post on Facebook telling readers about a transphobic experience and being misgendered while at the hospital for leg surgery. Response Source is an online platform for journalists to connect with folks who have stories to share, and according to Alistair Clay’s blog post, it’s the perfect way to get media coverage when you’re on a budget. Frank Strona has posted an article looking back and reflecting about diversity and gay life in 1976, and how some things have not changed. Loonshots, a book by Safi Bahcall, has been named as one of the best management books for entrepreneurs and executives in a Forbes article by Tom Pauli. Recommended Resources After the death of Bozoma Saint John’s husband, she reveals how she overcame fear, and how her daughter gave her strength. Sasha Ariel Alston lists Bozoma as one of her role models. Michael D. Watkins, whose book Pam Wasley recommended, guests on the Strong Suit Podcast to reveal the secrets of how to master your next career move and to discuss his recently-published book, Master Your Next Move. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Fighting Trolls and Taking Names with Geraldine DeRuiter

Play Episode Listen Later Jul 7, 2019 36:03

Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic in the digital world: online harassment. Why is this so important to talk about here? What does this have to do with strategy? Well, as Geraldine says during our discussion: "I think that there are certain companies that are struggling to figure out how to reach certain demographic groups, and part of that is because they have no one in that group at all represented at any point in their company." The missing link over and over again in marketing is that, all too often, we sit in an ivory tower and come up with ideas and campaigns in our boardrooms...boardrooms where only a small sliver of our audience is represented (if that!). This is a very important conversation and we hope you enjoy! Referenced: Geraldine on Twitter Geraldine's Blog Geraldine's fantastic award-winning article, "I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter" The List of James Beard Award Winners The Tweet from Geraldine's husband, Rand Fishkin that captured her elation right after she found out she won Her follow up tweet, which was even more fun Nilofer Merchant discussing the importance of Onlyness in creating innovation Nilofer on AOAS Cindy Gallop in AOAS Why Won’t Twitter Treat White Supremacy Like ISIS? Because It Would Mean Banning Some Republican Politicians Too. (Vice) Sleeping Giants ALSO! She didn't mention this on the show (but did mention that she's terrible at self-promotion, so there's that), but she just published a book: All Over The Place: Adventures in Travel, True Love, and Petty Theft Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

Pride, ADHD, Working from Home, and More in Process Hacker News

The Mark Struczewski Podcast

Play Episode Listen Later Jun 26, 2019 4:08

Pride, ADHD, Working from Home, and More in Process Hacker News Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got pride, ADHD, working from home, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/pride-adhd-working-from-home-and-more-in-process-hacker-news/. Enjoy! Events From June 26 to 27, the first Wisdom 2.0 Compassion in Leadership Summit will be held in Mountain View, California, where mindfulness practitioners such as Rhonda Magee plan to help mold new, effective, and compassionate leaders. The Billy Penn Awards Gala is happening on June 26 to honor awesome Philadelphians who made an impact, including Alex Hillman. Media One of our recent Hack the Process guests, Marissa Orr was featured on Yahoo Finance, where she discussed the truth about women and power in the workplace. Rand Fishkin, co-founder of SparkToro, joins Tara Hunt and Carlos Pacheco on The Anatomy of a Strategy Podcast to share his insights on startup life, growth hacks, and online marketing. Check out the new lyrics video of Roubama, a song by Mike Massy featuring Egyptian guitarist, vocalist, and screen actor Hany Adel. Writing As a celebration of Pride month and a prequel to Frank Strona’s TEDxProvincetown talk, Frank decided to share the video he used for Story Center to show how what you see isn’t always what you know. Congratulations to Ashley Goodall whose book with Marcus Buckingham, Nine Lies About Work, made it onto Amazon’s Best Business and Leadership Books of 2019! For Maneesh Sethi, ADHD is a superpower, not a disorder, because it helped him create Pavlok, a habit-changing wearable device. In the July-August issue of Harvard Business Review, discover the one thing you need to know about managing functions, as explained by Jennifer Riel and her co-author, Roger L. Martin. If you think working from home should be a piece of cake, think again. Jon Dykstra lists twelve work-from-home pitfalls and precautions to help you plan your process. Recommended Resources Seth Godin’s book recommendations list, for June, 2019 includes Tiffani Bova’s book, Growth IQ. Seth has been a source of inspiration for Tara Byrne and [Alex Cespedes]((https://www.hacktheprocess.com/alex-cespedes-on-hack-the-process-podcast-episode-15/). Awakening with Epstein will be in Varese, Italy from June 28 to 30 to let you experience the EpiField Exchange and become a more authentic version of yourself. Donny Epstein’s work was recommended by [Adam Siddiq](https://www.hacktheprocess.com/adam-si ddiq-on-hack-the-process-podcast/) during his Hack the Process interview. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Growing an Audience and Understanding the Market - Tara Hunt

Play Episode Listen Later Jun 17, 2019 44:48

Get free access to Mark's "5 Strategies for Controlling Social Media" Video or go to MarkStruczewski.com. Tara Hunt, CEO of Truly, has over 20 years experience in market research and strategy on both the client and agency side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company. She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations. On this episode with Tara Hunt: Clients versus agencies Growing your audience Understanding your audience is about the data Apple Music, Spotify and Pandora Where you can find Tara: trulyinc.com Twitter Twitter (Truly, Inc.) YouTube LinkedIn What did you think of this episode? I want to know. Go to MarkStruczewski.com/blog/tara and leave a comment. If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Join The Mark Struczewski Podcast Facebook Group. Follow me on LinkedIn, Twitter, Facebook and Instagram. If you love the show, share it with a friend on Apple Podcasts.

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Lost and Founder Rand Fishkin

Play Episode Listen Later Jun 16, 2019 48:32

While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com. Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times. Rand was very generous with his time and sat down with us to talk his thoughts on startup life, growth hacks and the state of online marketing. It was a great conversation! Show notes: The Next Era of Web Marketing presentation from Social Media Camp 2019 Rand's latest book: Lost and Founder Rand's new venture Sparktoro.com Follow Rand on Twitter @RandFish Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

The Art of Agile Strategy with Nectarios Economakis

Play Episode Listen Later Jun 9, 2019 41:57

Nectarios Economakis is one of our old friends from Montreal, Canada. Nectarios is a strategy and marketing executive with over 15 years of experience. At PNR, Nectarios leads business transformation and strategy for clients. Prior to PNR held positions in marketing agencies where he led search marketing teams. Nectarios was the first employee in business development at Google Montreal. We thought we would have a conversation about digital transformation, agile strategy and what the biggest misconception around it. Where you can find Nectarios: Twitter https://www.twitter.com/nectarios Check out The PNR at https://thepnr.com/ Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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Distractions, First Impressions, Origin Stories, and More in Process Hacker News

Play Episode Listen Later Jun 5, 2019 3:44

Distractions, First Impressions, Origin Stories, and More in Process Hacker News Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got distractions, first impressions, origin stories, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/distractions-first-impressions-origin-stories-and-more-in-process-hacker-news/. Enjoy! Events On June 12 at CiscoLive in San Diego, Tiffani Bova will deliver a presentation about how work culture and social consciousness influence a company’s growth. Catch a glimpse of Jenny Feinberg’s dazzling art at her solo exhibit, Question Marks, in Los Angeles on June 27. Media On the Side Hustle Pro Podcast, Nicaila Matthews-Okome shares how she and her husband Muoyo launched their new app, Color Noir, and discusses her experience at the recent My Taught You Retreat. Hear how finding your origin story can be essential to retirement with InsideWorks founder Brian Jaeger on the Life Through Transitions Podcast hosted by Jon de Waal. Writing An Inc article by Martin Zwilling summarizes four ways to improve customer experiences and turn transactions into relationships, presented by our newest Hack the Process guest, Christian Terwiesch and co-author Nicolaj Siggelkow in their book, Connected Strategy. Brian Solis went on the Anatomy of a Strategy Podcast with fellow Hack the Process guest Tara Hunt, where he touched on multitasking, distractions, and keeping his creativity. Congratulations, Adam Siddiq, for being named as a finalist in the memoirs section of Next Generation’s 2019 Indie Book Awards! Inspired by Les Giblin’s How to Have Confidence and Power in Dealing with People, Julian Hayes II explains his number one takeaway from the book: words to remember to make better first impressions. How can you make a profit from free ebooks? Tom Corson-Knowles suggests eleven ways in a new blog post. Recommended Resources On the Disrupt Yourself Podcast with Whitney Johnson, Brene Brown pays a visit and digs into joy, vulnerability, and courage. Whitney was referenced by Ron Carucci, while Brene was mentioned by Heather Chauvin and Kate Swoboda. After accomplishing your dreams and becoming successful, you may feel lost and lacking purpose. Bestselling author Mark Manson discusses what people don’t tell you about success with Lewis Howes on the School of Greatness Podcast. Malek Banoun and Paula Jenkins are some of the Hack the Process guests who have taken inspiration from Lewis Howes and his show. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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The Importance of Onlyness with Nilofer Merchant

Play Episode Listen Later Jun 2, 2019 48:56

Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups. Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue. Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more! Show notes: Nilofer's latest book. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World NiloferMerchant.com TEDx University of Nevada: How Power Powers Ideas Harvard Business Review: Stop Eliminating Perfectly Good Candidates by Asking Them the Wrong Questions Got meeting, take a walk TED Talk Thanks for listening, we hope you enjoyed this episode. Make sure to follow Nilofer on Twitter @Nilofer, Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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Transcending the Cult of Multitasking with Brian Solis

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Play Episode Listen Later May 19, 2019 45:57

Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara's old friends. Life Scale is Brian's most recent book which is a departure from his previous work. Life Scale addresses the impact that social platforms and smart devices have in our lives. "As much as we multitask, love our devices, and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt, and decreased creativity are just some of the effects coming to light in an age of digital distraction. However, we might define success and happiness; our ability to make progress toward those goals has gone astray. It's time to reclaim our lives. It's time to take control." Join us as we talk with Brian on what inspired him to write Life Scale, his strategies tactics to fight distraction and increase creativity. Show notes: BrianSolis.com Lifescaling.me Buy Brian's Life Scale book Thanks for listening and let us know if you're also struggling with distraction and creativity on Twitter by tagging Brian @briansolis, Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

Chaos, Segmentation, Impossible Goals, and More in Process Hacker News

Play Episode Listen Later May 14, 2019 4:35

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got chaos, segmentation, impossible goals, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/chaos-segmentation-impossible-goals-and-more-in-process-hacker-news/. Enjoy! Events You can catch Brian Solis, our latest guest on Hack the Process, in person at the free event Open Influence Summit 2019 in Los Angeles on May 15, and at SVB + Create33 Author Series in Seattle on May 16. The first Forbes Opportunity Zones Summit: Investing for Impact is on May 21 in Newark, New Jersey. Catch Anne Driscoll discussing how her coworking startup, Launchpad, is helping entrepreneurs in locations that need it most. Engineering leaders such as Ron Lichty will be presenting at the 2019 San Francisco CTO Summit on May 21 to share their wisdom about better processes and more effective management. Media Alex Cespedes has rebranded his podcast “Or So I Thought.” Listen to the inaugural episode, inspired by Andy Warhol and Bill Murray, as Alex shares his musings on indirectly accomplishing goals. Are you stumped by Facebook Ads and how they work? Learn a few basics from the author of Facebook Ads Manual and founder of Super Spicy Media, Mojca Zove, as she reveals why Facebook Ads can be a good investment, and how they work compared to other social media platforms, on the In the Trenches Podcast with Tom Morkes. Thuy Pham is the founder of Freshly Baked Brand, through which she helps clients with their brand strategies. Hear how she crafts memorable brands in her recent conversation with Engel Jones on the Twelve-Minute Convos Podcast. Marketers can learn the three segmentation essentials they need to know from this video taught by Brennan Dunn. Writing The winners of the 2019 Independent Press Awards have been announced, including Shackled, the biography book written by Adam Siddiq. Congratulations, Adam! Loonshots, a term coined by Safi Bahcall are big ideas or goals that seems impossible. In a Q&A with AEI, Safi talks about the wisdom of nurturing loonshots and how it’s been proven out over and over in history. Recommended Resources Everyday Chaos is a book by David Weinberger coming out on May 14, about how we’re living with technology in today’s complex world. Tara Hunt recommended David during her Hack the Process interview. Let your girls 7-12 explore webmaking at Black Girls Code, Seattle’s Build a Webpage in a Day in Tacoma, Washington on June 15. Kimberly Bryant, founder of Black Girls Code, was a source of inspiration for Michelle Kim. The CMO Podcast was recently launched by Jim Stengel, who was mentioned by Steve Goldbach, and the first episode tackles the mindset of a Chief Marketing Officer. Award-winning author and psychologist Dr. Shefali Tsabary, recommended by Heather Chauvin, breaks down the meaning of great parenting in this fireside chat with Mindvalley’s Vishen Lakhiani, who was suggested by another Hack the Process guest, Michelle Dale. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Fixing Agency Woes with Cindy Gallop

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Play Episode Listen Later May 12, 2019 56:38

In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop. She is the founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn. We talked with Cindy about her history in the world of advertising, starting and building an agency in New York City the state of the industry and why she thinks sexual harassment is the biggest challenge facing the industry. You can find Cindy Twitter @CindyGallop Other links: - The 3% Movement - https://www.3percentmovement.com - Make Love, Not Porn - https://makelovenotporn.tv Thanks for listening and let us know what you think of our discussion with Cindy and the topics we discussed in the show on Twitter by tagging Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. Tara Hunt on YouTube: https://youtube.com/tarahunt Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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Episode 43 - Marketing In The Social Era

VO School Podcast

Play Episode Listen Later May 1, 2019 62:59

For more information, visit: https://www.voschoolpodcast.com This weeks VO School Podcast doesn’t contain a lot of VO chat, but we do discuss something that affects all voiceover actors - the future of advertising! In the week that SAG-AFTRA presents it’s new look commercial contract it seems fitting that we discuss modern marketing methods and how this will affect voice actors. The title of this weeks episode is ‘Marketing in the Social Era’, which is lovingly stolen from the website of ‘Truly’ a company who’s goal is to deliver Insights-driven strategies for the digital era. Truly CEO Tara Hunt and COO Carlos Pacheco join me on the podcast! Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company. Carlos Pacheco has over 17 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.

Slow Goals, Video Storytelling, Knowing Emptiness, and More in Process Hacker News

Play Episode Listen Later Apr 30, 2019 4:32

Slow Goals, Video Storytelling, Knowing Emptiness, and More in Process Hacker News Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got slow goals, video storytelling, knowing emptiness, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/slow-goals-video-storytelling-knowing-emptiness-and-more-in-process-hacker-news/. Enjoy! Events At Transform ‘19 in San Diego from May 8 to 9, digital marketers will learn how to grow their brands by understanding online reputation, event management, and customer experience strategies. Tiffani Bova will be featured as the keynote speaker. LinkedIn Toronto is gathering a panel of video storytellers and marketers, including Tara Hunt, at Storytelling: Presenting Live and Online on May 14 to discuss how they use stories and videos to build communities and online influence. Laugh the night away with Sarah Cooper and other female authors at Women Authors of Comedy Night, a fundraiser by Women’s Media Group on May 15 in New York. Dorie Clark, an author and marketing consultant Nicole Holland and Ron Carucci mentioned in their interviews, will also be at the event. Media WEYV is a relatively new service that allows you to listen to music and podcasts and read magazines and ebooks while supporting the creators. WEYV’s CEO and our latest guest on Hack the Process, Stephanie Scapa, guests on the How I Built It Podcast to discuss the effective business model they used, their pricing plan, and more. To get the life you want, you have to be ready for a long-term commitment. In the newest episode of Personal Development Without the Fluff Podcast, Guy and Ilan Ferdman encourage you to enjoy the long, slow process of reaching your goals instead of taking shortcuts. Join Byron Morrison in his free five-day planning, productivity, and focus challenge. Just register, join the Facebook group, and learn how to structure your day for success! Writing As parents, yelling at our kids can be unhealthy. But we can avoid it by understanding three reasons that lead to yelling, shared by Heather Chauvin. Find out how to set up a mastermind group by reading this recent blog post from Ryan Waggoner. Improve your chances of success in building a full-stack startup by considering these seven factors proposed by Ricky Yean. Did you miss out on Omar Zenhom’s talk at Microconf? If so, here’s a recap of what he discussed about bootstrapping a Saas product. Recommended Resources Enjoy five nights of immersion in mysticism and peace at Living Compassion’s Blessed is the Knowledge of Emptiness from May 27 to June 1. Living Compassion was founded by Cheri Huber, a prominent figure in meditation and Buddhism who was mentioned on Mike Massy and Kate Swoboda’s episodes of Hack the Process. You can make a living from podcasting. To learn more about the role podcasting can play in content marketing, listen to this chat between Colin Gray of The Podcast Host and Paul Boag on The Boagworld Show. Curtis McHale recommended Paul Boag’s podcast. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Creating Word of Mouth with J Kelly Hoey

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Play Episode Listen Later Apr 28, 2019 51:33

This week on Anatomy of a Strategy we welcome our very good friend J. Kelly Hoey. Kelly is a networking expert, an accomplished author, keynote speaker, investor and startup advisor. She joins us to talk about the real strategies to build genuine relationships, using social tools to listen rather than just broadcasting, her thoughts on personal branding and sharing with us the reasons why she loves her health insurer! Show Notes: Kelly's website: jkellyhoey.co Kelly's book: Build Your Dream Network Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. Tara Hunt on YouTube: https://youtube.com/tarahunt Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

Anatomy of Going Viral

Play Episode Listen Later Apr 21, 2019 32:53

This week on Anatomy of a Strategy we welcome Benoit Meunier. Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a home run with his 'dejavuchallenge' post. Benoit isn't the average 'influencer' or online 'creator' and we wanted to talk to him not just because his video got so much attention but because of his thoughtful and grounded approach about his experience, realizing the pressures of online fame and how he's 'going back to the grind because success isn’t one event, it’s a culmination of all of the small things I do over a long period of time.' We had a great conversation with Benoit. Show notes: Benoit's dejavuchallenge on TikTok Benoit's Linkedin post that caught our attention benoitmeunier.info Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at @missrogue & Carlos @carlospache_co You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. Tara Hunt on YouTube: https://youtube.com/tarahunt Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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Erica Ehm on Building Relationships and Being Authentic

Play Episode Listen Later Apr 14, 2019 49:36

This week on Anatomy of a Strategy we welcome the 'Martha Quinn of MTV' Erica Ehm! Erica is one of Canada's most recognized personalities, having started her career in the mid-80s as the voice of her generation on MuchMusic. She founded and was Editor-in-chief of YummyMummyClub.ca -- one of the first and most influential digital properties for Canadian moms. Her multimedia resume includes acting, award-winning songwriter, playwright, author, journalist and most importantly, The Yummy Mummy Club. She is a pioneer of social engagement and branded content and now heads Ehm and Co. a "digital marketing agency powered by proprietary technology, insight analysis, expertise, and experience to build better and more authentic consumer experiences and online campaigns that resonate with women". She joins us in the studio to talk about her career as well as the current state of the social web. Show notes: Erica Ehm's website - https://ericaehm.com Ehm & Co - https://ehmco.com Yummy Mummy Club - https://YMC.ca Chitra Anand - http://chitraanand.com Greenhouse Approach - Amazon Link You can also follow Erica on Twitter at https://twitter.com/EricaEhm or Instagram at https://instagram.com/EricaEhm Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue & Carlos https://twitter.com/carlospache_co You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. Tara Hunt on YouTube: https://youtube.com/tarahunt Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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How Legacy Media and Marketing Thinking Ruin Everything

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Play Episode Listen Later Apr 7, 2019 44:15

Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch! Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the podcast!' so here we are with our bellies full and ready to rant about how analog media thinking keeps ruining our online platforms, communities and doesn't really help to build a brand's online audience. We've summarized into three things that legacy aka analog marketing keeps doing that just doesn't work online. Quality does not equal highly produced. Just because you can spend an exorbitant amount of money on production doesn't mean you'll connect with your audience. Creating seasons or focussing on campaign thinking versus having a consistent presence to have real conversations with the audience. Focussing on breadth versus depth, big impressions are meaningless and we should educate clients the real engagements that matter. Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue & Carlos https://twitter.com/carlospache_co You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. Tara Hunt on YouTube: https://youtube.com/tarahunt Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

What's the Value of a Brand?

Play Episode Listen Later Mar 31, 2019 36:43

This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her partner Mark Radha present the concept of Brand Economics at The Gathering in Banff recently, and it completely blew her mind. Tara’s making it her mission to get Tracy in front of as many people as possible, so we had to have her on the show. Here's a glimpse of what we (Tara) discussed with Tracy: What is Brand Economics? Brand does not equal marketing. Brand valuation is great; however, there is no actionability out of it and all the factors that influence it. Why does Brand have no KPI’s? How do we define a brand and what affects our perception of a brand’s value A big thank you to Tracy for coming to the studio with us! You can connect with Tracy Chong on Linkedin You learn about Strata Insights on their website at https://stratainsights.com Thanks for listening, you can follow Truly Inc Tara Hunt on YouTube: https://youtube.com/tarahunt Truly Inc on Twitter: https://twitter.com/trulyinc Visit our website: https://trulyinc.com You can also follow us on Twitter: Tara Hunt: https://twitter.com/missrogue Carlos Pacheco: https://twitter.com/carlospache_co Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

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Politics, Perks, Panic, and More in Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Mar 26, 2019 4:11

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got politics, perks, panic, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/politics-perks-panic-and-more-in-process-hacker-news/. Enjoy! Events There’s still time to register for The Art of Leadership for Women in Calgary, Canada on April 4, which brings together influential female authors and executives from all over the world to speak, including Tiffani Bova. Media After rebranding Truly Social to Truly, Tara Hunt has now renamed her podcast “Anatomy of a Strategy.” The relaunch kicks off with a new episode in which Tara and Carlos Pacheco tackle the topic of marketing tactics versus strategy. Parents and teachers, get tips and inspiration on how to teach children positive character by subscribing to Empowering Kids with Character, a new podcast from Maria Dismondy. In a courageous twist on a familiar coaching trope, Kate Swoboda turns around the conventional advice and encourages us to embrace our inner critic in her new podcast episode. Hear all about member-owned e-commerce cooperatives from Barth Getto as he guests on the In The Trenches podcast, with host (and fellow Hack the Process guest) Tom Morkes. A new episode of Daniel Coffeen’s podcast is now up, presenting an essay in which he discusses the creating a political platform of the ecstatic. Writing Besides being the author of the award-winning book, Shackled, find out more about Adam Siddiq in a featured interview on VoyageLA. A video of a group of marines trying to survive a helicopter crash inspired Alex Hillman to share a few suggestions on how to survive panic in business and life. Check out this compilation of Black women podcasts for 2019 from Black Enterprise, including Side Hustle Pro by Nicaila Matthews-Okome. Launch Pad’s Memphis branch is throwing a party to celebrate its six-month anniversary. In an interview with the Daily Memphian, Anne Driscoll, Chris Schultz, and other members of the team explain the benefits of coworking for their members. Recommended Resources In a recent TEDx video, Mitchell Levy, who was mentioned by Kimberly Wiefling, presents his ideas on BEing seen and BEing heard, and compares social interactions from the past to the present age. Deepak Chopra is the latest guest on Oprah’s Super Soul Conversations podcast, where he talks about life lessons, Indian culture, and creating harmony. Luis Congdon is one of the folks who was influenced by Deepak’s work. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Thirsty Strangers, Effective Networking, Adrenaline Surges, and More in Process Hacker News

Play Episode Listen Later Mar 19, 2019 3:41

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got thirsty strangers, effective networking, adrenaline surges, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/thirsty-strangers-effective-networking-adrenaline-surges-and-more-in-process-hacker-news/. Enjoy! Events Join Rhonda Magee and other mindfulness leaders at The Cradle of Humankind from March 22 to 25 for the Institute for Mindfulness South Africa’s second Mindfulness Conference 2019. The gathering aims to explore ways of using mindfulness in our unique local environment. Catch Omar Zenhom and the rest of the speakers at MicroConf Started Edition from March 26 to 28 at the Tropicana Resort in Las Vegas. MicroConf: Started Edition is a conference designed to help digital products startup founders. From London to Los Angeles, see who’s open to meeting you over tea. Better yet, host your own tea party! Tea with Strangers was created by Ankit Shah to help people network and be more understanding of the “strangers” around us. Media Use LinkedIn to grow your business! Check out Jason Hsiao’s interview on Thrive Global to find out how. Tune in to a conversation between host Tom Morkes and David Burkus, an associate professor and bestselling author, to learn the value of networking and know how to grow your business by leveraging friends of friends. Writing Register for your copy of the first edition of Marketing Missfits ebook, which shines a spotlight on female entrepreneurs, including Tara Hunt, who shares her business journey and some career advice. In an interview with Business 2 Community, Steve Goldbach explains why companies should get rid of their known best practices to gain an advantage over competitors. Recommended Resources Tristan Kromer, mentioned by Rich Mironov explains customer development’s fight or flight response, a deeply ingrained reaction that we have when faced with conflict, and he recommends we use that adrenaline surge from fear to provide solutions. In Chicago on April 26, the National Achievers Congress holds a one-day power-packed event to help entrepreneurs discover some tips and strategies from some of the biggest speakers in the industry, including Gary Vaynerchuk and Tony Robbins. Gary V was a huge influence on Malek Banoun and Tara Hunt, while Tony made an impact on Adam Siddiq, Byron Morrison, and Luis Congdon. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Marketing Tactics Versus Strategy

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Play Episode Listen Later Mar 17, 2019 35:14

Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that we have a new name we’re working towards getting back on track with uploads over the last few weeks. In this inaugural Anatomy of a Strategy, we discuss being strategic with your marketing, how the number of marketing channels is now endless and it's easier than ever for individuals and companies to buy ads themselves. However, there’s not enough stepping back and thinking strategically. Just because you can buy Facebook, Twitter, Linkedin or Google Ads doesn’t mean you should! Here’s a quick history of marketing tactics: The earliest recorded use of spam was 1864 and was the telegraph 1922 the debut of radio advertising The first recorded use of television advertising was in 1941 Telemarketing debuted in the 1950s In the 1980s was the debut of database marketing. Show notes: Splash Copywriters - There are 159 Marketing Channels History of marketing channels - The Mission - History of Marketing Channels, 1839 to Today Denise Lee Yohn - History of Marketing, part one Marketing Week - Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax by Molly Fleming Strom81 - It’s time to create a winning multichannel marketing strategy (you can buy the list) Thanks for listening, here's where you follow Truly Inc. YouTube: https://www.youtube.com/tarahunt Twitter: https://www.twitter.com/trulyinc Visit our website: https://www.trulyinc.com You can find Tara and Carlos on Twitter: Tara Hunt: https://twitter.com/missrogue Carlos Pacheco: https://twitter.com/carlospache_co Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

Task Delegation, Device Freedom, Nondual Reality, and More in Process Hacker News

Play Episode Listen Later Mar 5, 2019 4:12

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got meditating moms, real resolutions, viral video, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/task-delegation-device-freedom-nondual-reality-and-more-in-process-hacker-news/. Enjoy! Events The 2019 Continuum of Service Conference, a three-day conference from March 6 to 8 at the University of San Diego, focuses on embracing multiple ways of learning. On March 7, Rhonda Magee will be featured as a guest speaker to talk about mindfulness and justice. Catch Bill Duane in Colombo, Sri Lanka on March 22 as he opens the breakfast forum at Sri Lanka Association of Software and Service Companies (SLASSCOM) People Summit 2019, providing leaders with talent management insights. Media On the Built on Air Podcast, find out about Alex Hillman’s two businesses, Indy Hall and Stacking the Bricks, along with his app philosophy and his use of Airtable CRM, a spreadsheet-database hybrid. Find out what it’s like to get trained live by Tom Morkes as entrepreneur and podcaster Kim Doyal shares her lessons with Tom on how to reach over a thousand new customers a month without paid advertising. Tara Hunt pays a visit to The Lawsome Podcast to explain content marketing strategies and inbound marketing for law firms. Get to know more about nondual reality from author and psychologist John Astin as he joins Lisa Dale Miller on the Groundless Ground Podcast. Writing Congratulations to Andrew Nance whose book, Puppy Mind, made it to the list of the best children’s mindfulness books on Bookroo! Delegating tasks can be challenging. How do you know how much of your business to delegate? In a new article, Ryan Waggoner shares his own experience assigning tasks and the lessons he learned from it. Do you know how you can make money on Pinterest? Jon Dykstra reveals ten methods in his latest blog post. Recommended Resources Find some much-needed clarity at the Abraham-Hicks workshop, led by Esther Hicks in Fort Lauderdale, Florida on March 9. Guy and Ilan Ferdman mentioned Esther during their interview. Life Scale is the newest book by Brian Solis, coming out on March 6. Brian encourages us to put down our devices to live a more creative, productive, and happy life. Tara Hunt recommended following Brian. Listen to Eric Termuende discuss how to rethink how we work and who we work for in an interview for Shakti Waves Radio. Eric was mentioned by Tara Byrne. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Inbound Marketing for Law Firms

LAWsome

Play Episode Listen Later Feb 25, 2019 48:49

We talk Inbound Marketing for lawyers with an article from Consultwebs and then we chat about audience and community engagement as well as content marketing strategies for law firms with Tara Hunt from Truly Inc. NEWS - http://bit.ly/2BpUbFN GUEST - http://bit.ly/TrulyInc © 2019 Consultwebs

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Red Flags, Early Mornings, Dubious Devices, and More in Process Hacker News

Play Episode Listen Later Feb 19, 2019 4:17

Red Flags, Early Mornings, Dubious Devices, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got red flags, early mornings, dubious devices, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/red-flags-early-mornings-dubious-devices-and-more-in-process-hacker-news/. Enjoy! Events Heather Chauvin is bringing a One-Day Women’s Leadership Mastermind to Ontario, Canada on February 22 to help women step up, be empowered, and learn to lead. Media On the Badasses in Tech Podcast, Sasha Ariel Alston shows up to talk about how she began in tech. Her book, Sasha Savvy Loves to Code, was also called out by Ladies Love STEM as one of five inspirational children’s books. You can automate your schedule and manage your appointments with Acuity Scheduling, as explained by the founder, Gavin Zuchlinski on The Nicole Holland Show. Every one of us has experienced fear of failure at one point in life. Kate Swoboda wants to help you have more courage and get unstuck from this fear in her newest podcast episode. Most entrepreneurs say that getting up early is the key to productivity, but is it really? You can find out what Omar Zenhom thinks about it on The $100MBA Show. In Curtis McHale’s most recent vlog, he asks you to check and see if your priorities match your actions. Listen and discover if you’re spending enough time on the things you set out to do. Writing Meet Awaken’s 2018 Inclusion Award Winners, announced this week by Awaken CEO and co-founder Michelle Kim. Congratulations! Our privacy may be at risk with smart home devices, but we can’t seem to let go of the convenience of having them. Tara Hunt shares her opinion on why it’s important not to trust these smart devices blindly. RightMessage, co-founded by Brennan Dunn is one of the recommendations on Pat Flynn’s list of tools for email marketing. As a freelancer, choosing clients can be tricky. Avoid problems by taking note of these red flag phrases bad clients might use spelled out by Ryan Waggoner. Recommended Resources Rick Hanson and Daniel Rechtschaffen, two resources mentioned by Andrew Nance, are both joining Educating Mindful Minds from April 19 to 21 in New York, where mindfulness will be discussed in the management of stress, anxiety, and mental health issues. Social media experts and leaders will be gathering in San Diego at Social Media Marketing World from March 20 to 22. Boss Mom Dana Malstaff, recommended by Maria Dismondy, will take part to discuss how to create a sustainable community using Facebook groups. The Dynamic Lifestyle Podcast features Jay Samit, whom Pam Wasley mentioned. On the show, Jay chats with the hosts about being innovative and avoiding job disruption. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Brave Comedy, Healthcare Design, Brand Credibility, and More in Process Hacker News

Play Episode Listen Later Jan 15, 2019 4:20

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got brave comedy, healthcare design, brand credibility, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/brave-comedy-healthcare-design-brand-credibility-and-more-in-process-hacker-news/. Enjoy! Events New York, laugh until you drop at the first ever You’re So Brave Comedy Show with Nikki MacCallum and Sarah Cooper on January 31. The new Unprofessional Podcast hosted by Sarah also launched its first ever episode with Rob Haze, who tells the story of working at a chicken restaurant at an airport. For the month of January, the Voice Matters Workshop by Mike Massy is fully booked, but the workshop is still accepting registrations for February 11 to 13. Join Mike in Beirut, Lebanon to learn how to express your emotions through your voice. Cascade SF, founded by Andi Galpern has announced that they are partnering with O’Reilly Media for Strata Data Conference, an event that will gather top names in the data and business industry to speak about upcoming trends, tools, and technology. The conference happens from March 25 to 28 in San Francisco. Media In her newest podcast episode, Tara Hunt discusses how a new year calls for change, as brands and online marketing evolve with the times. Sasha Ariel Alston appeared on the Mind Over Matter Podcast to talk about her love for coding and how she managed to raise funds to publish her first book, Sasha Savvy Loves to Code. In the Mastery Series by Jay Wong, Jay teaches how to build brand credibility in four ways. If you want to set goals beyond work and parenting, and exercise a proper work-life balance, watch as Heather Chauvin suggests a strategy. On the In the Trenches Podcast with Tom Morkes, Mindvalley Teach co-founder Ajit Nawalkha speaks about switching mindsets and reframing a business. Engel Jones builds connections and tours the US through the power of interesting, twelve-minute conversations. Hear all about Engel’s podcasting journey on The Angles of Latitude Podcast. Writing Come read about the 2019 landing pages and web design trends you should know about! Rightmessage, created by Brennan Dunn is mentioned in this post. Recommended Resources On the IDEO U Podcast, Chris Waugh, former co-host of Tracy DeLuca‘s podcast and current Chief Innovation Officer of Sutter Health, gives his insights on how design can make healthcare more human. Shanley Kane, mentioned by Ashe Dryden during her Hack the Process interview, is coming out with a literary novel about the tech industry and it’s up for preorder now! Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-12-19 Process Hacker News

Play Episode Listen Later Dec 19, 2018 4:31

Flawed Narratives, Office Humor, Novel Writing, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got flawed narratives, office humor, novel writing, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/2018-12-19-process-hacker-news-flawed-narratives-office-humor-novel-writing-and-more/. Enjoy! Events Aging is one life transition that can be difficult to manage, but you can Develop a Game Plan for the Fourth Quarter of Life with the help of a six-hour workshop being led by Jon de Waal in Shoreline, Washington on January 12. Join Heather Chauvin for her live Mom Is In Control Time and Energy Intensive happening on January 5 and come away with better ways manage your schedule and your energy level. Media Being an office employee can put people into horrifying or hilarious situations. Sarah Cooper is putting together a demo for a new podcast, Don’t Tell HR, and she would love to hear about your stories for her show! Listen to Ron Lichty on Software Engineering Daily to learn the lessons and challenges of engineering management. On the Nonprofit Leadership Podcast, Ann Mei Chang shares her ideas on how to increase social change impact as a nonprofit organization. Lisa Dale Miller has released the final episode for season one of the Groundless Ground Podcast, in which she defines the five aggregates and their deathless nature, the main cause of mental and emotional suffering discussed in the Buddha’s teachings. Have you read James Clear’s Atomic Habits? Curtis McHale gives you an idea of what lessons the book contains. The video of Rich Mironov’s presentation at the Business of Software Conference in October about the organizational challenges of roadmapping for different stakeholders at enterprise software companies is now available. Check it out! Writing What does Diversity of Thought really mean, and is it relevant without demographic diversity? Michelle Kim exposes this flawed narrative and its ramifications in a Medium post. Drip is an electronic customer relationship management tool, and Brennan Dunn has written a blog post to show you how to use it to tailor your marketing and provide intimacy at scale for your customers. Recommended Resources Miami, Florida is the next stop for Gary Vaynerchuk’s Daily Digital Deep Dive on January 16. Gary, who was referenced by Malek Banoun and Tara Hunt, will teach the business strategies he used in his very own VaynerMedia. For National Novel Writing Month, Pat Flynn turned his camera on and recorded himself writing a novel in one month. Paula Jenkins, Nicaila Matthews-Okome, and Omar Zenhom have all recommended Pat and his podcast, Smart Passive Income. You meet and network with other entrepreneurs at events, but how do you follow up after the conference? See some suggestions on HBR in an article by Dorie Clark, who was mentioned by Nicole Holland and Ron Carucci. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-12-04 Process Hacker News

The Business Builders Show with Marty Wolff

Play Episode Listen Later Dec 4, 2018 4:11

Holiday Mentors, Profitable Podcasts, Trauma Therapy, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got holiday mentors, profitable podcasts, trauma therapy, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/2018-12-04-process-hacker-news-holiday-mentors-profitable-podcasts-trauma-therapy-and-more/. Enjoy! Events Why not eat, drink, be merry, and get mentored by design experts this season? Cascade SF, founded by Andi Galpern, is bringing you Holiday Mentor Night on December 11 in San Francisco. If you missed out on Finish Up Weekend last September, here’s another chance to join! Alex Hillman invites you to get on the list while it’s early and enjoy a weekend of productivity from January 25 to 27 at Indy Hall in Philadelphia. Courses Become a certified coach through Courageous Living Coach Certification, a training program created by Kate Swoboda. Registration for 2019 trainees is open until December 10. Media The National Business Book Awards official podcast, Curating the Business Conversation, recently kicked off their first episode, which features Jennifer Riel discussing integrative thinking as described in her book, Creating Great Choices. Entrepreneur and podcaster Jordan Harbinger joins Tom Morkes on the In the Trenches Podcast to share some of his secrets about starting and growing a profitable podcast. Seth Godin was also a recent guest on Tom’s show. Jessica Spaulding of Harlem Chocolate Factory shares her ups and downs as an entrepreneur on the Side Hustle Pro podcast, hosted by Nicaila Matthews-Okome. Writing Have you heard that Tara Hunt is dropping the word “Social” from the Truly Social brand? Read her newest LinkedIn post to learn why. Christine Henderson just published this interview with Maria Dismondy, in which Maria shares her background, her writing journey, and her approach to social media management. Recommended Resources On The Trauma Therapist with Guy Macpherson, who was recommended by Lisa Dale Miller, Trauma Consultant Margi Bennett speaks about human rights and trauma advocacy. Kimberly Bryant, one of Michelle Kim’s influences, shares her background, the foundation, and the mission of Black Girls Code in an article on Success. The Healing Power of Mindfulness, the third installment of the Coming to Our Senses series by Jon Kabat-Zinn, is now out. Jon is a prominent figure in the mindfulness community who has touched the lives of many practitioners, such as Bill Duane, Rhonda Magee, and Lisa Dale Miller. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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"TRULY" with Tara Hunt

Play Episode Listen Later Nov 20, 2018 31:45

My favorite (and only) Business Builders Show guest host J Kelly Hoey was in Toronto recently. So she took advantage of being with Tara Hunt of www.trulysocial.ca to do a Business Builders Show. BTW they were in Tara's recording studio! Welcome to the Business Builders Show with Marty Wolff and guest host J Jelly Hoey on www.c-suiteradio.com Tara Hunt is the founder of Truly, a Toronto-based agency focused on helping clients reach their business and growth goals through insights-driven social strategies. Tara Hunt is a digital marketing "native" (that is, she's been at the forefront of digital since 1992). She's the author of “The Whuffie Factor” one of the first books on how the social web is changing business (and fun fact, she convinced Zappos' Tony Hsieh to join Twitter). Tara walks the talk of social: she's a LinkedIn influencer, in the top 5% of users worldwide on Twitter and hosts the “Truly Social with Tara Hunt” video series on YouTube. Website: https://www.trulysocial.ca/ Youtube: https://www.youtube.com/channel/UCQjXZb0R0cn8oOgvAYYhOOg Twitter: https://twitter.com/missrogue Instagram: https://www.instagram.com/missrogue/Be sure to check out all our Business Builders Shows and many other fine shows at www.c-suiteradio.com and c-suitetv.com. You can learn more about me at www.martywolffbusinesssolutions.com and www.contractorsuccession.com. Learn more about J Kelly Hoey at www.jkellyhoey.comThanks for listening. Call or text me with your comments and questions at 570 815 1626 See acast.com/privacy for privacy and opt-out information.

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2018-10-30 Process Hacker News from Hack the Process Podcast

Startup Canada Podcast: Canada's Entrepreneurship Podcast

Play Episode Listen Later Oct 30, 2018 4:06

Expressive Voices, Viral Communities, Mental Workouts, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got expressive voices, viral communities, mental workouts, and more. Enjoy! Events The Voice Matters Workshop, led by Mike Massy, is opening its doors again from November 26 to 28 in Beirut, Lebanon for people who want use their voice to express their emotions. Media How do you launch a financially successful business without letting go of what’s in your heart? Mark Silver recently published a video about Heart-Centered Launches as part of a series being released to the Heart of Business Learning Community over the next three Mondays. Listen as Rhonda Magee inspires us to bring mindfulness to our current place and position on the Insights at the Edge Podcast. On the Unregistered Podcast, Daniel Coffeen shares his insights about divorce, academia, and rhetoric versus philosophy. On The Flow Podcast from CloudApp, Andi Galpern digs into her years of experience to show you how to build a viral community. The Goal Digger Podcast features Nicaila Matthews-Okome sharing the secret of how she turned her podcast into a full-time career. Online marketing guru Tara Hunt talks about her career shift and becoming Truly Social on the Startup Canada Podcast. Writing If you’re a fan of mind-sharpening puzzles, grab the new Sudoku book by Engel Jones for a challenging mental workout. Profits will be donated to the Alzheimer’s Association of Trinidad and Tobago. Andrew Nance is visiting Title One School in New York City in December to read and sign copies of his newest book on teaching mindfulness to children. The school would also welcome your donation to help provide copies of Andrew’s book, Puppy Mind, to their hearing-impared students. Mailing List Exclusive: Video marketing for social media promotion is valuable, especially for small businesses, as Jason Hsiao, founder of video creation platform, Animoto, explains in his interview with Rebecca Lerner for Forbes. Recommended Resources John Lee Dumas, whose podcast was an inspiration to Nicole Holland, Tom Morkes, and Nicaila Matthews-Okome, has been holding a live podcast masterclass series, where participants can discover how to create, grow, and monetize a podcast. Be sure to register soon, since the next session is on November 8! Congratulations to Amazon for being honored with the 2019 Helen Keller Achievement Award from the American Foundation for the Blind. Jeff Bezos, the founder of Amazon, was mentioned by Ricky Yean, Jason Hsiao, and Barth Getto. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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Becoming Truly Social with Tara Hunt – October 23

Play Episode Listen Later Oct 23, 2018 43:46

A true pioneer in online marketing and one of the most respected authorities and thought leader on online communities. Tara Hunt is the President of Truly Social Inc, a creative content agency in Toronto that connects you to your customers. Also an author of one of... The post Becoming Truly Social with Tara Hunt – October 23 appeared first on Startup Canada.

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2018-10-15 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Oct 16, 2018 4:07

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got personalized marketing, fear of failure, sharp iron, and more. For all the links or to watch the video, check out the show notes at http://www.hacktheprocess.com/2018-10-16-process-hacker-news-personalized-marketing-fear-of-failure-sharp-iron-and-more/ Enjoy! Events If you’re looking for more information about integrative thinking, Jennifer Riel, co-author of Creating Great Choices, will be speaking at TEDxToronto on October 26. Changemakers: NYC speaker series will feature Steve Goldbach and other executives on October 19 discussing dynamic entrepreneurship and disruptive intrapreneurship. Community Brennan Dunn, co-founder of the RightMessage website personalization service, has just launched the Personalization Marketing Mastermind with RightMessage where folks can share ideas and learn about personalization marketing strategies. Media Fear of failure can hold us back from even trying. Listen as Byron Morrison inspires you to move forward in his latest vlog on The Freedom Mindset Show. In the latest episode of Kate Swoboda’s podcast, Kate announced she’s coming out with a new book: The Gift of Coaching! Tune in to the episode to discover what’s in store and how the book came about. Marisa Murgatroyd, referenced by Nicole Holland, talks about online courses and her career shift on In the Trenches Podcast with Tom Morkes. Writing Culture Amp’s list of 21 diversity and inclusion influencers just came out, and it includes Hack the Process guest Michelle Kim. Congratulations to Sasha Ariel Alston for being chosen as an honoree in Her Campus’s 22 most inspiring college women under 22! Engineering managers, be sure to check out Ron Lichty‘s thoughts about a programmer’s motivation in his recent interview for Plusplus. Recommended Resources Tickets for the upcoming Success Squared event in Australia with Gary Vaynerchuk are sold out, but folks willing to drop by Las Vegas can catch him at the National Achievers Congress Conference on November 26. Hack the Process guests who were influenced by Gary include Malek Banoun and Tara Hunt. Iron Sharpens Iron is a life-transforming men’s mastermind led by Aaron Walker, whose previous mastermind Engel Jones was a part of. Check out a video of Iron Sharpens Iron’s past events to see what goes on and find out if it might be right for you. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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57: Strategy

How To Be Better

Play Episode Listen Later Sep 11, 2018 30:30

Succeeding at something isn’t just about having a good idea. That’s part of it, but there’s so much more. This week, we are talking about strategy - and breakfast - but mostly strategy. How do you take the idea you have in your brain and turn it into a successful endeavor in the real world? And when we say “business” we mean any kind of endeavor - a service business of some kind, a product, a restaurant - it could be a podcast! Joining us at the table this week are speaker & consultant Melanie Deziel, and the founder of Truly Social, Tara Hunt. * * * Our Guests Melanie Deziel http://mdeziel.com/ Twitter: @mdeziel Tara Hunt http://www.trulysocial.ca/ Twitter: @missrogue Truly Social Web Series: https://www.youtube.com/user/sanfranrogue To join our mailing list visit www.wheretheressmoke.co * * * This was originally released on January 31, 2017 as an episode of Where There’s Smoke entitled, Bringing Home the Bacon (Strategy). Follow Where There’s Smoke on Facebook at www.facebook.com/exploreWTS, or as @exploreWTS on Twitter and Instagram. The *new* season of Where There’s Smoke launching in the fall of 2018. For updates you can subscribe to the podcast and/or the newsletter HERE.

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2018-09-04 Process Hacker News

Play Episode Listen Later Sep 4, 2018 4:23

Mindful Americans, Overnight Success, Positive Feedback, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got mindful Americans, overnight fame, positive feedback, and more. For all the links mentioned, please check out the show notes: http://www.hacktheprocess.com/2018-09-04-process-hacker-news-mindful-americans-overnight-fame-positive-feedback-and-more/ Enjoy! Awards Creating Great Choices: A Leader’s Guide to Integrative Thinking, written by Jennifer Riel and Roger Martin, made it to the list of finalists for the National Business Book Awards. Jennifer is also teaching a ten-day practical guide to integrative thinking email course on Highbrow. Events Wisdom 2.0 brings you Mindfulness in America from October 21 to 22 in New York City. The event, to be hosted by Anderson Cooper, will feature speakers who are prominent in the mindfulness community including Jon Kabat-Zinn, Arianna Huffington, and Rhonda Magee. Mindfulness teachers are welcome to join the Mindful Educators September Retreat in San Francisco on September 22, where Andrew Nance is one of the speakers. Media While on vacation in Portugal, Truly Social Podcast hosts Tara Hunt and Carlos Pacheco got to have a chat with the comedy success The Portuguese Kids about their beginnings and how it took them 15 years to achieve “overnight” viral fame. Nicole Holland was recently filmed in conversation with Jason Hsiao at Animoto headquarters talking about how to focus your marketing on your edge over the competition–which is yourself! On the latest episode of Personal Development Without the Fluff, brothers Guy and Ilan Ferdman explain the reason why peace of mind comes from intuition and not intellect. Writing Steve Goldbach delivers some market-disrupting ideas in a recent interview for the National Center for the Middle Market. Feedback is not the same as criticism, and in Kimberly Wiefling’s latest article, she offers some tips and tools for giving feedback in a positive way. The Art of Focus, a new book by Curtis McHale, is now out and on sale! If you’d like to know more about time management and focus, grab your copy now. Recommended Resources Falling Awake, the latest book by Jon Kabat-Zinn, is now available! Jon is a prominent leader in the world of mindfulness who is followed closely by Rhonda Magee, Bill Duane, and Lisa Dale Miller. The Search Inside Yourself Leadership Institute led by Chade-Meng Tan, who was referenced by Bill Duane, is helping future-proof kids in Bhutan by providing emotional intelligence training in their schools. What’s the difference between an assumption and a hypothesis? Tristan Kromer, mentioned by Rich Mironov, published a blog post on this topic. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-07-31 - Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Jul 31, 2018 4:33

Celebrity Rankings, Interim Executives, Cultural Orphans, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got celebrity rankings, interim executives, cultural orphans, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/process-hacker-news-for-july-31-2018-celebrity-rankings-interim-executives-cultural-orphans-and-more/ Enjoy! Events Mark your calendars for AgileCamp 2018, happening on September 14 at the Nike World Headquarters in Oregon, where you’ll find Ron Lichty joining the speaker roster. He was also interviewed on the podcast, Stayin’ Alive in Technology, where he speaks about his career and how he got into team management. On August 1 catch the TedXProvincetown Video Launch to take a peek at some of the talks from last June, including Frank Strona’s. Launches Check out this fun new side project that’s been keeping Hampton Catlin busy called How Famous Is…, in which you can rank celebrities according to their popularity. Media Awaken your subtle body through meditation with Phillip Moffitt, author of Awakening Through the Nine Bodies, as he explains about the subtle body and Himalayan yoga on the Groundless Ground Podcast, hosted by Lisa Dale Miller. The theory of 2+2 to build a fanbase is something that’s been applied by entrepreneurs and artists alike, and Alex Cespedes explores this subject further in the most recent episode of his podcast, the Project Book. Discover the advantages of hiring interim executives from Pam Wasley as she guests on The Business Building Rockstars Show, hosted by another previous Hack the Process guest, Nicole Holland. In a new video published by SXSW, Loïc Le Meur joins a panel of artificial intelligence experts as they discuss exploring innovations in AI at SXSW 2018. Writing Business owners can slash running costs and improve revenue with these six process checklists suggested by Vinay Patankar on Process Street. An upcoming movie called Crazy Rich Asians triggered Ricky Yean to share his thoughts on feeling like a cultural orphan as an Asian-American. Looking for ways to differentiate your blog? Try these 11 techniques to gain a competitive advantage as a blogger suggested by Jon Dykstra. Recommended Resources Spend the weekend of September 28 to 30 at Navigating the Storm: Finding Peace and Purpose in Uncertain Times to learn some helpful concepts and exercises to weather any of life’s storms presented by Martha Beck, whose work inspired Pace Smith. The Sophisticated Marketer shines the spotlight on storytelling in an article by Brian Solis, who was mentioned by Tara Hunt. Seth Godin, who was recommended by both Tara Byrne and Alex Cespedes was also featured in the quarterly magazine. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-07-24 - Process Hacker News

Play Episode Listen Later Jul 24, 2018 4:02

Worthwhile Worrying, Entrepreneur Blunders, Profitable Ebooks, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got worthwhile worrying, entrepreneurial blunders, profitable ebooks, and more. For all the links, please check out the show notes: http://www.hacktheprocess.com/process-hacker-news-for-july-24-2018-worthwhile-worrying-entrepreneur-blunders-profitable-ebooks-and-more/ Enjoy! Events Want to learn how to create a healthy coaching relationship with your client? Join a webinar by Ron Carucci on August 2 and find out. Media Ilan Ferdman spreads inspiration and laughs in his interview on the City Gala Summit Mastermind Talk, where he talks about mindful marketing and coaching. How do you turn worry into action? Andi Galpern reveals how she does it and more on The FLOW Podcast. Have you ever wondered if you would get a positive return on investment from hiring a virtual assistant? Find out by how to evaluate that decision by watching this video from Michelle Dale. Let Omar Zenhom teach you the necessary steps to take when starting your blog from scratch on The $100MBA Show. When no one is watching your content, why bother putting up new stuff on your podcast or vlog? Jay Wong has some good advice to motivate you to keep on keeping on! Writing How does Julian Hayes II merge the art of fitness and life? Tune in to his interview on Selfish the Podcast and find out. Every entrepreneur has had their share of blunders, and Tara Hunt admits to making some business mistakes as well in a recent LinkedIn article. How do you earn money from free Ebooks? Tom Corson-Knowles will show you ten ways. Fitness fans, increase your benchpress with these three tips from Malek Banoun. Recommended Resources If you’re a Neil Gaiman fan like Jay Wong is, you’ll be thrilled to know that the trailer for Good Omens, based on the book by Neil and Terry Pratchett, is out. The series will start in 2019! Show some support if you’d like to get a behind the scenes look at Muoyo Okome’s process! Muoyo is the CEO and Founder of AppMagic, and was mentioned as an inspiration by Nicaila Matthews-Okome. Vlogger Casey Neistat, followed by Josh Haynam reviews the latest model of the Sony RX100 compact camera and gives his opinion on whether it’s worth the $1200 price tag. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-07-03 - Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Jul 3, 2018 4:37

Future Designs, Mindset Tricks, Fitness Formulas, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got future designs, mindset tricks, fitness formulas, and more. For all the links in this episode, check out the show notes at http://www.hacktheprocess.com/process-hacker-news-for-july-3-2018-future-designs-mindset-tricks-fitness-formulas-and-more/ Enjoy! Events Fund Club, a donation aggregator founded by Ashe Dryden, has announced their spotlight project of the month: Outreachy, which provides free and open source software internships to cis and trans gender folks and other underrepresented people in tech. Go donate today. On July 25, Jina Anne will be on the panel of Google Design’s Design is Systematic, a monthly speaker series on the future of design and creativity. Shackled by Adam Siddiq needs your vote to win TCK Publishing’s Reader’s Choice Awards 2018. TCK Publishing is run by another Hack the Process guest, Tom Corson-Knowles. Want to meet interesting people and have a chat with them over tea? Ankit Shah, the founder of Tea with Strangers, has taken the organization global. Go see if anyone is hosting a tea time in your part of the world. Media Paula Jenkins recently had Jill Stanton on Jumpstart Your Joy to share how she built up her business, Screw the 9 to 5, with her husband, and how they shifted their work life around to make more time for family. A child’s behavior does not need fixing according to Heather Chauvin. Listen to the latest episode of Mom is In Control to hear her explain how a child’s behavior is sometimes a reflection of our actions and reactions. Do you need pre-workout formula to get results? Listen to Malek Banoun’s answer in his latest video. He’s also offering people who fill out his fitness questionnaire a 12-week fitness program for free! Writing Rich Mironov put up a new article defining the different types of companies from B2B to enterprise and how their structural differences can affect the role of product managers. Tests have been around ever since educational institutions were created, but are they really doing students any good? Daniel Coffeen shares his thoughts about why tests kill thinking. Recommended Resources Bozoma Saint John, who was mentioned as one of the influences of the most recent Hack the Process guest, Sasha Ariel Alston, was included in a list of the world’s most influential CMOs of 2018 in Forbes. Congratulations, Bozoma! Everyone has a bad day once in a while, so here are 3 mindset tricks to get your positivity back from Brendon Burchard, a resource mentioned by Jay Wong. TV may be dead but social media thrives. Listen to this video of Gary Vaynerchuk at an event in France as he explains why social media is the best way to grab the attention of consumers. Tara Hunt and Malek Banoun both mentioned Gary in their interviews. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-06-26 - Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Jun 26, 2018 4:15

Mindful Lawyers, Revolutionary Memes, Brave Magic, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got mindful lawyers, revolutionary memes, brave magic, and more. For all the links, checkout the show notes at http://www.hacktheprocess.com/process-hacker-news-for-june-26-2018-mindful-lawyers-revolutionary-memes-brave-magic-and-more/ Enjoy! Services Loic Le Meur has launched a new version of the Leade.rs platform, matching you with the speakers you need for your events. Check it out! Events Law practitioners, Rhonda Magee invites you to join the Mindfulness in Law Society, where community is built around compassion and mindfulness. The annual national mindfulness conference for lawyers and judges, Mindfulness in Law Society ABA Conference, is also coming up in Chicago on August 3. Media The Groundless Ground Podcast by Lisa Dale Miller features Kathy L. Kain, who discusses how somatic psychotherapy helps heal patients with developmental and complex trauma Learn more about quiz marketing with Josh Haynam in his interview on the THRIVE Podcast. Oprah Winfrey has now partnered up with Apple! How is this development going to affect tech? Steve Goldbach shares his insights in an interview on The Street. Check out the slides for this presentation by Tara Hunt titled The Revolution Will Not Be Televised, but If You’re Lucky, It’ll Be Memed, presented this month at the Canadian Cable & Telecommunications Association for Marketing Leadership Forum. Writing Pitching podcasts for interviews is a great promotional strategy these days. Author Maria Dismondy has a new article giving you the basics on how to get on a podcast. Wondering if unconscious bias training is effective? Read what Michelle Kim has to say about it. Alex Hillman did a Q&A interview for Ryan Chatterton, focusing on his hiring process for Indy Hall. In a recent blog post, Jon Dykstra points out the similarities and differences between flipping websites and flipping real estate. Recommended Resources Enjoy a week of meditation and relaxation beginning July 7 at the There is Nothing Wrong with You Retreat with Cheri Huber, who was referenced by Kate Swoboda and Mike Massy. Elizabeth Gilbert is a bestselling author who inspired a lot of folks, including Jenny Feinberg and Tara Byrne, and you’ll find her along with Cheryl Strayed holding self-discovery workshops at Brave Magic: An Invitation to Curiosity, Creativity, and Courage from September 20 to 23 at 1440 Mulitveristy north of Santa Cruz, California.

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2018-06-05 - Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Jun 5, 2018 4:26

Resilient Cores, YouTube Marketing, Transitional Eating, and More in the Process Hacker News for this week. For all the links, check out the show notes at: http://www.hacktheprocess.com/process-hacker-news-for-june-5-2018-resilient-cores-youtube-marketing-transitional-eating-and-more/ Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got resilient cores, YouTube marketing, transitional eating, and more. Enjoy! Awards Awesome news from Adam Siddiq! His book, Shackled, was announced as a finalist in the biography section of the 2018 International Book Awards. Events There’s still time to register for Agile and Scrum: Dramatically Improving Software Delivery led by Ron Lichty in San Francisco on June 9. Media The Life Through Transitions Podcast by Jon de Waal just recently launched, and the latest guest, dietitian Diane Summers explains our relationship with food and the body during transition. For the last few weeks Mike Massy has been releasing free weekly lyrics videos for some of his recent songs, such as Al Ennou, letting you sing along with the original Arabic or read translations in English as the song plays. Check out the trailer for Kate Swoboda’s new book, The Courage Habit. She was also interviewed for the Intangibles podcast, where she talks about more than her business and her book. Tara Hunt dishes out some secrets on how to build a great YouTube marketing strategy in an interview by Valene Jouany of Smarp. The Truly Social Podcast, hosted by Tara and Carlos Pacheco, also delivers its second episode, which tackles the topic of why the agency model is broken. Jeremy Ryan Slate guests on Nicole Holland‘s podcast, the Business Building Rockstars Show, to speak about podcast guesting, community, and more. Hear a poem from Pace Smith as she and Kyeli explore the topic of the paradigm glue and why people get angry at you for existing. The Man Up with Millar Experience Podcast features JuVan Langford having a conversation with Millar Montgomery about fatherhood and masculinity. Writing Business can cause stress, so find out what business skills can help boost your social life and your work in this blog entry by Frank Strona Recommended Resources The Enterprise UX conference is coming up June 13th through the 15th in San Francisco, and you’ll find Nathan Curtis of UX design agency EightShapes, who was referenced by Jina Anne among the line-up of workshop presenters. Learn to unleash your potential with Lewis Howes, a coach and speaker whom Malek Banoun and Paula Jenkins follow. Lewis is bringing you his Summit of Greatness from October 4th to 6th in Columbus, Ohio. Andrew Nance suggested following Rick Hanson, who recently published a new book called Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-05-15 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later May 15, 2018 4:02

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got music releases, presentation tips, falling cryptocurrencies, and more. Enjoy! And for all the links, check out the show notes at http://www.hacktheprocess.com/process-hacker-news-for-may-15-2018-music-releases-presentation-tips-falling-cryptocurrencies-and-more/ Launches Bravo, the new album from Mike Massy, is now out on iTunes, YouTube, and Spotify. Physical copies of Bravo may also be purchased at Buy Lebanese. Events On May 22, join Rich Mironov at Understanding Enterprise Product Management as he differentiates companies building enterprise tech products from companies creating mass consumer tech products. Writings Congratulations to Andi Galpern, who has joined Cloud App as a Design Educator and Producer. She also just published a blog post full of great presentation design tips to wow your audience. Media The most recent Hack the Process guest, Steve Goldbach and his co-author, Geoff Tuff, were interviewed by The Marketing Journal about the concepts in their newly-launched book, Detonate: Why and How Corporations Need to Blow Up Best Practices. The Resilient Lawyer Podcast features Rhonda Magee sharing her ideas about how compassion and mindfulness can fight social bias. Being partners in business and partners in life can cause some friction in one or the other, but Omar Zenhom dishes out some secrets about how to work and live with your significant other in their 1000th episode. Doug Morneau is a guest on The Business Building Rockstars Show with Nicole Holland, and explains how to identify your customer avatar to generate sales. On the We Have A Microphone Podcast, Michael and Hampton Catlin sip on a Park Life Swizzle and chat about hauntings. Mom Is In Control has a new episode in which Heather Chauvin gets honest about how jealousy can be a mental cancer. Don’t let it consume you! Bitcoin dropped more than ten percent in the past week, sending the cryptocurrency market scurrying. Find out on Carter Thomas’s Coin Mastery if he believes it can recover. Recommended Resources You can join Mindvalley U for a month-long transformational journey in Tallinn, Estonia from June 28 to July 22. Mindvalley is brought to you by Vishen Lakhiani, who was recommended by Michelle Dale. Modernization in digital transformation and innovation isn’t enough without a true purpose according a new blog entry by to Brian Solis, who was recommended by Tara Hunt. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-05-05 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later May 8, 2018 4:13

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got rational miracles, habitual courage, strategic differentiation, and more. Enjoy! For all the links, check out the show notes at https://www.hacktheprocess.com/process-hacker-news-for-may-8-2018-rational-miracles-habitual-courage-strategic-differentiation-and-more/ Books Kate Swoboda just launched her book, The Courage Habit, which she talks about in an interview with Paula Jenkins, another former Hack the Process guest, on the Jumpstart Your Joy podcast. Events Join Jina Anne and other speakers at SF Design Week’s Evolving Design Systems conference on June 12. Fundraisers Engel Jones has another audacious goal: To meet 1001 of his podcast guests face to face in the US and Canada in twelve weeks. Help prove the power of a conversation by supporting Engel’s aim! Media So SmugMug took over Flickr, and Tara Hunt shares her take on this new development. Can they truly make social great again? Just what exactly is a miracle? Kyeli and Pace Smith break down what miracles are in a more scientific sense in a new episode of The Dervish and the Mermaid. Handle rejections and stay motivated using these tips from the most recent episode of the Thriving Launch Podcast, hosted by Kamala Chambers and Luis Congdon. The Fierce Entrepreneur Podcast features Byron Morrison, who shares how failure helped him create a successful business. Writing As a leader, you can avoid creating a toxic culture by paying attention to these useful tips in a recent article written by Ron Carucci. Ron also pays a visit to Mitch Russo’s podcast to chat about the strategy of differentiation. What happens to SEO when you stop posting to social media sites? Jon Dykstra reveals his discoveries in a new article on the Fat Stacks Blog. Recommended Resources Couples Therapy, a new podcast hosted by Casey Neistat and Candice Pool, just released two new episodes! Josh Haynam recommends Casey’s vlogs. Spend two days in intensive workshops with Hay House authors at Hay House U Live in Toronto from May 19 to 20. Hay House was founded by Louise Hay, whose books Mike Massy found inspiring. On June 29, Social Media Day Denver 2018: Mile High Influence will be featuring a bunch of great speakers including John Lee Dumas, who is an influence on Tom Morkes, Nicaila Matthews, and Nicole Holland. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-03-27 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Mar 27, 2018 4:09

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got scaling businesses, political imprisonment, self-righteous ideals, and more. Enjoy! For all the links, visit the show notes at http://www.hacktheprocess.com/process-hacker-news-for-march-27-2018/ Events On March 29, join Tara Hunt at the 4th Toronto LinkedIn Meetup where she is a featured a speaker. Tara has also announced that her husband, digital audience specialist Carlos Pacheco, is joining the Truly Social team. Media Meet Sameh Sabet, the waiter who’s changing the world by teaching Egyptian children the meaning of equality and inspiring coexistence between Muslim and Christian children. Sameh’s wonderful cause was shared by Michelle Dale. Tayo Rockson of As Told By Nomads interviewed Adam Siddiq recently to chat about Adam’s book, Shackled, which tells his grandfather’s story of going from political imprisonment to freedom. In the fourth episode of the Groundless Ground Podcast by Lisa Dale Miller, Lisa explores the subject of healing PTSD in military vets with the application of iRest Yoga Nidra, a program of her guest, Psychologist Richard Miller. Mindfulness can defeat bias, and Rhonda Magee explains how in her interview on 10% Happier with Dan Harris. Cascade SF, founded by Andi Galpern has published several new videos on YouTube about VR, blockchain and UX design. On the Enrich Your Soul Podcast, Julian Hayes II connects the importance of a good rest and a healthy lifestyle with improvement in energy levels and overall productivity. Pam Wasley reveals the how-tos of owning and scaling a business on The Nice Guys on Business Podcast. Writing We all yearn for a discourse that suits us. A new, eye-opening blog entry by Daniel Coffeen reveals how his youth was trapped in self-righteous ideas. Recommended Resources In the new episode of the Interracial Jawn Podcast hosted by Leslie Mac entitled Yada Yada Racism, you can listen to Leslie and her co-host talk about recent discrimination in the US and the world, Black Panther, and diet. Leslie was a huge influence on Michelle Kim Brian Solis, mentioned by Tara Hunt, had a chat with Dr. Heide Forbes Oste about digital Darwinism and leading change on the Evolving Digital Self Podcast. Check out the latest cartoon from The Oatmeal, which centers around belief. The Oatmeal by Matthew Inman inspired the artsy side of Sarah Cooper. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

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2018-01-30 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Jan 30, 2018 4:15

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got CNN Executives, Writing Contests, Monetizing Your Expertise, and More. Enjoy! For all the links, check out the show notes at http://www.hacktheprocess.com/process-hacker-news-for-january-30-2018/ Media Listen in as Gavin Zuchlinski chats with Doug Morneau on Doug’s podcast about qualified prospects and client appointments. How entrepreneurs and C level executives work together has changed, thanks to the interim executive model. That’s what Pam Wasley discusses in her latest interview on the Reach or Miss Podcast. Being an expert at something doesn’t immediately guarantee any cash flow, but My Fab Finance founder Tonya Rapley shares her knowledge on how to monetize your expertise with host Nicaila Matthews on Side Hustle Pro. Free stuff used to be enough to bring traffic to your website, but does free content still work in today’s saturated market? You can find out on The $100 MBA Show with Omar Zenhom. Dad is in control has now come true for the Mom is In Control podcast! Heather Chauvin has her husband Bryan Chauvin as a guest again on her show, and they have an amusing back and forth about the experiences in their marriage and their new Facebook group. While you’re there, check out her episode on the importance of energy healing. Competition TCK Publishing by Tom Corson-Knowles just announced that they’ll be hosting a writing prompt competition every Friday. Check out their Facebook page for more details! Writing Ron Carucci writes about his chat with former CNN Executive Parisa Khosravi on what it takes to find a leader’s voice. Julian Hayes II has two new blog posts with tips on four toxic words to avoid and four nighttime habits to keep as simple keys to success. Groups If you’re a woman searching for a community geared towards Purpose, Passion and Power, you are welcome to join Kesha Moore’s free Facebook group to link up! Recommended Resources Black Girls Code Founder Kimberly Bryant, who is also one of Michelle Kim’s role models, was recently featured on Walmart’s 28 Second of Greatness, a series they created for Black History Month that shows clips of inspirational people. Robert Scoble thinks Mark Zuckerberg just turned up the dopamine after hearing Facebook’s recent announcement about posting more friends and family news on our Facebook feeds. Robert was recommended by Tara Hunt. Nathan Barry of ConvertKit, the email marketing tool for online creators, has just updated their mission statement. Justin McGill spoke of Nathan in his Hack the Process interview. Thanks for checking out this Process Hacker News update from Hack the Process. You can also listen to this episode of Hack the Process as part of the podcast. If you liked what you read here, please leave a comment to let us know what processes you’re hacking.

2018-01-08 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Jan 9, 2018 3:59

Happy New Year from the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got tips on picking small-cap cryptocurrency coins, perspectives on adopting a code of conduct, advice on finally quitting that job or breaking up with that client (you know the one), and more. Enjoy! For all the links, check out the show notes at http://www.hacktheprocess.com/process-hacker-news-for-january-8-2018/ Media It’s a new year, and some of you might be thinking of quitting your jobs as a New Year’s Resolution. Nicaila Matthews tells you what it was like when she did it herself a year ago. Carter Thomas shares five lessons from 2017 that will help create profits for 2018! He also talks a bit about three of his favorite small cap coins in the ever-changing cryptocurrency market. Milestone Truly Social at trulysocial.ca can help you connect to your customers through content, and they’re celebrating their second anniversary. Congratulations, Tara Hunt! Events Just a few days remain until Maria Dismondy will be presenting a webinar on The Art of Setting Your Publishing Goals. Josh Haynam reveals a few secrets in an event: How to Use Quizzes to Generate Leads on January 17. Forbes just recently published an article on Top Web Design Trends In 2018 quoting Josh as well. Writing Breaking up with a client can be tough, but Brennan Dunn has some helpful tips. He’s also in search of a freelancer who would like to add some CSS animations into their new app. Drop him a message! Rich Mironov just posted a blog tackling roadmapping and what your audience usually thinks. Indy Hall has launched their Code of Conduct, and founder Alex Hillman discusses what led to its creation. Recommended Resources Seth Godin writes a short, amusing entry about hiding from the mission. He’s also currently accepting sign-ups for The Marketing Seminar. Alex Cespedes and Tara Byrne are two Hack the Process guests influenced by Seth. Boss Mom founder, Dana Malstaff reveals the number one way to grow and scale a business this year. Dana was recommended by previous Hack the Process guest, Maria Dismondy. The Insanity Check podcast just had Leslie Mac on as a guest. She talks all about breaking the cycle in 2018. Michelle Kim recommended following Leslie. Mind Valley by Vishen Lakhiani has an event coming up: Unlimited Abundance Annual Masterclass featuring Christie Marie Sheldon. Vishen was mentioned by Michelle Dale in her interview.

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#6 Station Poudrière x Emmanuel Duvette (Mutualab / PopPlace, Lille)

Station Poudrière

Play Episode Listen Later Dec 11, 2017 41:23

Pour ce sixième épisode, notre invité est lillois : c’est Emmanuel Duvette, co-fondateur de Mutualab et grand manitou de PopPlace ! — Parmi les références citées dans l'épisode : ► Google Group Coworking France : https://groups.google.com/d/forum/coworking-france ► ISA Lille, école d'ingénieurs en sciences du vivant : www.isa-lille.fr ► Coworking Europe 2010 à Bruxelles : https://coworkingeu.wordpress.com/coworking-europe-2010-conference-brussels ► Le storify de Coworking Europe 2017 à Dublin : https://coworkingeurope.net/2017/12/06/storify-coworking-europe-2017-dublin ► Pierre Trendel, c-fondateur de Coworking Lille : https://fr.linkedin.com/in/pierre-trendel-00b1791b ► Mutualāb, espace de travail partagé (coworking) à Lille : http://mutualab.org ► Bail dérogatoire - professionnels : https://www.service-public.fr/professionnels-entreprises/vosdroits/F32304 ► COFFEE un projet destiné à soutenir l’activité des centres de coworking situés de part et d’autre de la frontière franco-belge, via la mise en commun d’expériences et le partage de connaissances (Interreg) : http://coffeecoworking.eu ► Le projet Coffee sur le Wiki de Mutualab : http://wiki.mutualab.org/doku.php?id=interreg ► Maintenant Au Travail - MAT, structure d'accompagnement de projets s'appuyant sur une communauté de travail et des méthodes alternatives : http://maintenantautravail.fr ► GrandsEnsemble est une Coopérative d'Activités et d'Emploi (CAE) qui permet à des porteurs de projet de créer leur emploi sans créer leur propre entreprise : www.grandsensemble.org ► Florette Eymenier, Présidente POPSchool - Fabrique du numérique : https://fr.linkedin.com/in/florette-eymenier-16634954 ► Simplon.co, la fabrique de codeurs solidaires : https://simplon.co ► PoP met en oeuvre des outils sensibles et des méthodes agiles et joyeuses, basées sur l’action et centrées sur l’utilisateur : http://pop.eu.com ► L’équipe de PoP : http://pop.eu.com/equipe ► POPPlace, c'est l'accompagnateur, l'opérateur ou l'initiateur de lieux d'innovation : http://pop.eu.com/popplace ► LaStation - Fablab et Coworking à Saint-Omer (Pas-de-Calais) : http://pop.eu.com/lastation + http://www.ca-stomer.fr/Investir/La-Station ► Architecte du travail de demain, LBMG Worklabs conçoit des solutions originales et collaboratives pour travailler autrement Télétravail, coworking, tiers-lieux : www.lbmg-worklabs.com ► Nouvelle Forge | Valenciennes Métropole - Espace dédié à l’émergence et au développement de start-ups numériques : www.valenciennes-metropole.fr/dessiner-lagglomeration-de-demain/amenagement-et-infrastructures/economie/le-parc-des-rives-creatives-de-lescaut/nouvelle-forge ► En 3 mois, Beam Me Up t'accompagne pour transformer tes idées en projet : http://beamme-up.fr ► Alex Hillman, co-fondateur d’Indy Hall à Philadelphie | Better Communities, Better Business, and Better Coworking : https://dangerouslyawesome.com ► Tara Hunt est une écrivaine, conférencière et consultante canadienne spécialiste des questions du marketing web, des réseaux sociaux et des logiciels libres : https://fr.wikipedia.org/wiki/Tara_Hunt ► « Tara Hunt and the early days of coworking » : https://medium.com/coworking-people-spaces/tara-hunt-and-the-early-days-of-coworking-800f8c3c476a ► « L’Effet Whuffie, tirer parti de la puissance des réseaux sociaux pour développer son business » de Tara Hunt : www.diateino.com/fr/32-leffet-whuffie-tirer-parti-de-la-puissance-des-reseaux-sociaux-pour-developper-son-business.html ► La citation de Manu : « Fais-le, fais-le bien, fais-le mieux ! » (la devise des makers) Vous pouvez découvrir et suivre Manu sur : ► le site internet de PopPlace : http://pop.eu.com/popplace. ► Twitter : www.twitter.com/manuduv. ► le site internet de Mutualab : www.mutualab.org. Vous pouvez découvrir et suivre la Poudrière sur : ► notre site web : www.poudriere.org ► notre page Facebook : www.facebook.com/poudriere.coworking ► notre compte Twitter : www.twitter.com/CoworkingNancy

2017-12-04 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Dec 4, 2017 3:39

Process Hacker News for December 4, 2017 Get links to all the resources mentioned on the show notes: http://www.hacktheprocess.com/process-hacker-news-for-december-4-2017/ Media Gary Vaynerchuk shares his take on mobile apps, cryptocurrency and intuition when he appears as a guest on Adam Siddiq’s podcast, The Soulfully Optimized Life. Pay attention to Alex Cespedes’s advice: “Better writing starts with the title,” in his latest Project Book podcast episode. Oftentimes, we want to shape our children into perfection, but there is a huge difference between parenting and “childrening.” Listen in as Guy and Ilan Ferdman share a reasonable argument in their latest episode. Also check out their two new videos about breaking old habits and getting a growth mindset on their YouTube channel. Writing The Lead Fuze Blog by Justin McGill has just been recognized in Quickbooks’ list of 100 Best Business Blogs. Check out the latest Lead Fuze article on 5 pricing strategies, written by Ruben Gamez. The latest The Virtually Anywhere Daily curation is now out! Be sure to check out all the articles and videos shared by our most recent Hack the Process guest, Michelle Dale. Events Andi Galpern brings you CascadeSF’s UXNight: The Blockchain on January 17, where blockchain technologies and cryptocurrency are the main themes. Take advantage of a more affordable ticket price if you register before the end of December. Tools Take a sneak peek at the interface of RightMessage, an up and coming on-site personalization product, co-founded by Brennan Dunn. Share Ryan Waggoner’s tweet and take advantage of a 30% discount on LetsMakeApps.io, his lead generation system for freelancers. Causes Ashe Dryden just tweeted about donating GED textbooks to women in prison. Can you spare $20 for a good cause? Recommended Resources Huawei has been making waves as the third largest mobile phone company, and Shel Israel points out why Huawei is among the smartest social marketers on a recent Medium post. Previous Hack the Process guest, Tara Hunt told us that she was inspired by Shel’s work. If you’re looking for the best entrepreneurship books, Pat Flynn recommends his top business books for 2017. Watch the video until the end for a chance to get a free copy of his current favorite! Nicaila Matthews, Omar Zenhom and Paula Jenkins have all spoken of how Pat Flynn influenced them.

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2017-11-27 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Nov 27, 2017 3:50

Process Hacker News for November 27, 2017 (See the full post with all the links at http://www.hacktheprocess.com/process-hacker-news-for-november-27-2017/) Media WebinarNinja founder Omar Zenhom reveals how to create a successful Saas business during his interview on OkDork. Omar’s own $100 MBA Podcast also just published a new episode, where you can listen to him discuss whether it’s better to hire early or late. Conversations and cocktails are the stars of Hampton Catlin’s podcast, We Have A Microphone. In their latest episode, Hampton and Michael drink Kew Garden Coolers and have a little chat about the FCC, film classifications and pickles. Pam Wasley was a guest on the Support is Sexy Podcast, where she shares her entrepreneurship journey and explains how interim executives are changing the workforce. The OuchSourcing Podcast had Vinay Patankar on as a guest. In the interview, Vinay emphasizes the importance of process documentation. Writing Do hard things. Why? Read what Kate Swoboda has to say in her latest blog entry. Events BravHery is a live, two-day event in the UK from January 13 to 14, where JuVan Langford will coach women live to help them achieve clarity and awareness. For all you Quarter Moon-level Patreon patrons who can’t make it to the Clarity Conference on Design Systems this week, Jina Anne rewards you with access to all the Clarity Conference videos when they’re released to the attendees. Last year’s Clarity videos are up on YouTube already, and well worth a look. Products Alex Hillman just announced that the Stacking the Bricks Cyber Monday Bundle is up! To get more details on this discounted jump-start for your own product business, subscribe to their mailing list. Resource News What do KSwiss, Mindset, and Michael Jordan have in common? Gary Vaynerchuk! Hear him chat all about these topics on his third time on The Breakfast Club. Tara Hunt and Malek Banoun both spoke highly of Gary in their interviews on Hack the Process. Buddhist practitioner and author, Jack Kornfield dives into how loving awareness can shift one’s sense of self into enlightened wisdom in his recent podcast entry. Jack is one of the folks recommended by Loic Le Meur. Leslie Mac invites you to share on Giving Tuesday, a national fundraising event happening on November 28, centered on giving back to black women. Michelle Kim is one of the individuals greatly influenced by Leslie’s work. Note: Thanks for all the positive feedback about this feature. I’ve started sending expanded weekly updates to the mailing list as well. Come join the Process Hacker community and stay up to date on what our amazing guests and the folks they follow have been up to.

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2017-11-20 Process Hacker News from Hack the Process Podcast

Play Episode Listen Later Nov 20, 2017 3:41

Process Hacker News for November 20, 2017 Welcome to the Process Hacker News, a quick weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. For links to anything mentioned in this episode, please check out the show notes, and to join the community and receive expanded updates weekly, sign up for the mailing list at HacktheProcess.com/contact/. For all the links in this episode, take a look at the show notes at http://www.hacktheprocess.com/process-hacker-news-for-november-20-2017/ Events Interested in supporting diversity and inclusion? The last AlterConf SF needs sponsors! Don’t miss out on this conference by Ashe Dryden happening on December 10. Connecting with your audience can be difficult, but cracking a joke isn’t easy either. Maybe you can pick up some tricks from Sarah Cooper by attending her talk in Chicago for the kick-off of Modus World Tour on December 6. Writings You’ve probably heard the phrase “just empty rhetoric,” but have you ever wondered why rhetoric has such a negative reputation? Absorb some of Daniel Coffeen’s thoughts in his most recent blog post. Can you succeed as a Product Manager even though you’re an introvert? Product Management Expert, Rich Mironov has a good answer to that question. Media The most recent Hack the Process guest, Maria Dismondy was also interviewed Katie Davis of The Institute for Writers. Listen in as they talk about support for writers. Fear can hinder anyone, so how do we deal with it? This week Pace Smith and her wife, Kyeli, have a discussion about Futzing Without Fear in The Dervish and the Mermaid podcast. Frustrated with Facebook’s algorithm changes? Tara Hunt just published a new video that will teach you how to survive the ever-evolving Facebook. Tom Corson-Knowles released an interview with Ricci Wolman, Founder & CEO of Written Word Media, where they discuss all about online book marketing strategies When we’re in the middle of running a business, sometimes it’s hard to know what to focus on. If that sounds familiar, tune in to Curtis McHale’s interview with Brent Hammond on managing your energy. Products For those interested in online marketing, Mark Silver is offering a special platform bundle with three home study products and personal feedback. Learn more about the offer by checking out the link. Recommended Resources Tim Ferriss will be at Barnes and Noble on Union Square in New York for the launch of Tribe of Mentors on the 21st of November at 6PM. Tim has been a great influence on a number of Hack the Process guests, including Michelle Kim, Omar Zenhom, Alex Cespedes, Vinay Patankar and Malek Banoun Jay Conrad Levinson is offering early bird tickets to Guerrilla Marketing Global Summit, which will happen from the 3rd to the 5th of May next year. Jay was mentioned as a resource by Nicole Holland. Having values is key, even when it comes to business. Patrick Campbell chats with Kyle Porter on the importance of values-driven growth. Justin McGill named Patrick as one of his resources. Thanks for listening to this Process Hacker News update from Hack the Process. Go to hacktheprocess.com for links and details, or to sign up for the mailing list for expanded updates. And please leave a rating in iTunes, and a comment to let us know what processes you’re hacking. This has been M. David Green for Hack the Process.

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2017-11-13 Process Hacker News from Hack the Process Podcast

internet marketing podcasts influence discord tout persuasion psychologie aller mes gary vee vente poser google play music robert cialdini gary vaynerchuck ecouter donnant tara hunt

Play Episode Listen Later Nov 13, 2017 4:20

Process Hacker Updates Awards This week a couple of our Process Hackers were recognized in the media: Jay Wong has been named as one of the Top 40 Millennial Influencers to Follow in 2018 by New Theory Magazine. Check out who else is on the list! Previous Hack the Process guest Tom Morkes has been noted as one of the 7 Top Motivating and Inspiring Mentors of 2017, alongside other noteworthy publishers including vloggers Casey Neistat and Gary Vaynerchuk, by self-mastery coach Johnny from the Motion-Effect blog. Publications Several Process Hackers published new blog posts and podcast episodes this week: If you want to know what the hardest part about starting a new business is, get it straight from Leade.rs founder, Loic Le Meur in his recently published Medium article. An Artist’s Benediction is a new Medium post by Jenny Feinberg where you’ll find some words of inspiration and commitment. Read on to find out more about how she approaches her art. If you’d like to develop a tough attitude, read Curtis McHale as he dissects Angela Duckworth’s book Grit, and see how the book is divided into three main questions and answers. Being healthy while still being productive at work don’t always feel like they can go hand in hand, but this essay about five easy habits by Julian Hayes II might change your mind. Want to be an expert in Artificial Intelligence or at least look like one? Perhaps you can by employing these hilarious tips by Noshaba Khan on Sarah Cooper’s blog. Events One of our Process Hackers is participating in a live event you might want to check out: What Use is Mindfulness in the Face of Injustice? Learn more about how mindfulness can transform our society by joining this retreat with Rhonda Magee and Jon Kabat-Zinn on December 1 and 2 in New York. Contests And one of the Process Hackers is running a contest: This week Dr. Kesha Moore is giving away a Woman’s Success Package written by women, for women. Just answer a simple question before November 17 for a chance to win three books by Brene Brown, Valorie Burton, and Kesha herself. Recommended Resources And here are a few updates from people our Process Hackers have recommended following: Have you heard of STATION F, a huge startup campus set in Paris? Read all about Brian Solis’s experience and even watch the video as he explores this formerly abandoned train station to show how it has transformed into a glorious new venue for tech startups. Brian was one of the resources mentioned in Tara Hunt‘s Hack the Process interview. If you’ve already gotten over the challenge of starting a business, you may be looking for The Trick to Scaling a Business. If so, you can learn a lot in the newest episode on Entrepreneur On Fire, where John Lee Dumas discovers how Nikitas Tsoukalis grew his business 80% every year. Tom Morkes, Nicaila Matthews, and Nicole Holland all told Hack the Process that they found inspiration thru John Lee Dumas’s podcast. That’s the Process Hacker News for this week. Be sure to sign up for the mailing list, where I’m planning to share expanded updates along with all the links. And if this has been helpful, it would be great to hear back from you!

new york business vision work growth woman action career goals artist lifestyle mindfulness artificial intelligence productivity medium sustainable trick hack scaling grit mindful meaningful agile brene brown gary vaynerchuk kesha john lee dumas benediction entrepreneur on fire angela duckworth casey neistat jon kabat zinn hacker news sarah cooper station f brian solis valorie burton nicole holland julian hayes ii jay wong tom morkes rhonda magee leade tara hunt millennial influencers curtis mchale loic le meur nicaila matthews

94. C’est donnant-donnant !

Votre coach web

Play Episode Listen Later Oct 10, 2017 27:37

Au début cet épisode s’appelait « Gérez vos messages comme Gary Vaynerchuck ». Mais c’était un peu réducteur. En fait, il existe un principe important qui fait que nous sommes des hommes, le principe de réciprocité. C’est ce principe qui nous oblige quand on nous donne quelque chose ou qu’on nous aide. Transposez à la communication et Internet cela nous donne une philosophie basée sur le don important de contenu avant de pouvoir demander quelque chose d’important à notre audience. Robert Cialdini, Tara Hunt ou Gary Vee l’ont exprimé chacun à leur manière mais fondent leurs conseils sur cet élément. Voici comme cela fonctionne.Mes outils : https://www.bertrand-soulier.com/outils/Poser une question : https://www.bertrand-soulier.com/podcast/Aller plus loin avec les livres cités :- Robert Cialdini : http://amzn.to/2ga3dze- Tara Hunt - L’effet Whuffie : http://amzn.to/2gaiS1g- Gary Vaynerchuk - Jab jab jab Right hook : http://amzn.to/2ydRczf---A propos du podcastVotre Coach Web est mon podcast sur la création de contenu pour aider ceux qui veulent s’exprimer sur internet et les réseaux sociaux, développer leur visibilité et en vivre.Tout savoir sur le podcast et poser vos questions : https://www.bertrand-soulier.com/podcastS’abonner au podcast :- sur iTunes : https://itunes.apple.com/fr/podcast/votre-coach-web/id1249494221?mt=2 - sur Google Play Music : https://play.google.com/music/m/I7f4meeenujgugju3b3nxvhdsdi?t=Bertrand_Soulier_-_Votre_coach_web- Ecouter le podcast sur YouTube : http://bertrand.video/podcastNouveauté : je teste Patreon avec une page dédiée au podcast : https://www.patreon.com/bertrandsoulierPour prolonger :- Mon groupe d’entraide et de conseil sur Facebook : https://www.facebook.com/groups/242687639569739/- Ma lettre sur la création de contenu : https://www.getrevue.co/profile/soulierbertrandN’hésitez pas à me poser vos questions sur Facebook, Discord, Instagram ou Twitter avec le hashtag #askbertrand et sur le formulaire : http://bertrand.video/askbertrandSur les réseaux sociaux :- Twitter : http://twitter.com/bertrandsoulier- Facebook : https://www.facebook.com/soulierbertrand- Instagram : http://www.instagram.com/bertrandsoulier- YouTube : http://bertrand.videoMes blogs :- Mon blog tech et pro : http://www.bertrand-soulier.com- Cyberbougnat : http://www.cyberbougnat.net- Mon blog de mec : https://www.monblogdemec.fr

SPOS #581 - Claim Your Onlyness With Nilofer Merchant

Play Episode Listen Later Aug 27, 2017 53:31

Welcome to episode #581 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #581 - Host: Mitch Joel. For over 25 years, Nilofer Merchant has been known as the "Jane Bond of Innovation." I met her over a decade ago (thanks for the intro, Tara Hunt), while attending my first TED conference. She was not only a great guide and connector, but has become a dear friend over the years. She has been on this show in the past to talk up her two previous business books (both bestsellers) The New How and 11 Rules For Creating Value In The #SocialEra. Since then, she has become a widely regarded TED speaker (her 2013 TED Talk, Got A Meeting? Take A Walk, is in the top 10 percent of TED's most viewed talks). It doesn't stop there. Nilofer is ranked by Thinkers50 as one of the world's leading thinkers. She has personally launched more than one hundred products, netting $18 billion in sales and has worked for companies ranging from Apple to Autodesk, while advising many others. With all of that, I would say that her just-published book, The Power of Onlyness - Make Your Wild Ideas Mighty Enough to Dent the World, is what everyone should (and will) be paying attention to. Your ideas can make a dent in the world. You stand in a very unique spot/space in our world. Only you. Take a listen to understand why. Enjoy the conversation... Running time: 53:30. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nilofer Merchant. The Power of Onlyness - Make Your Wild Ideas Mighty Enough to Dent the World. 11 Rules For Creating Value In The #SocialEra. The New How. Got A Meeting? Take A Walk. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #581 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising advertising podcast apple audio autodesk blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google got a meeting take a walk idea innovation itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast nilofer merchant onlyness social era social media tara hunt ted ted conference ted speaker the new how the power of onlyness thinkers 50 thinkers50 twitter wpp

S1 E8: An Interview With Tara Hunt

Wagner Live

Play Episode Listen Later Mar 19, 2017 75:23

Wágner interviews Tara Hunt – author, influencer, YouTube personality, and principal of Truly Social Inc.Tara Hunt was named one of the Most Influential Women in Technology (Fast Company) as well as a Woman to Watch in Entrepreneur Magazine. She wrote The Whuffie Factor/The Power of Social Networking (published in 7 languages), is a conference speaker and co-founded the international Coworking movement.

57: Bringing Home the Bacon (Strategy) w/ Melanie Deziel & Truly Social's Tara Hunt

Where There's Smoke

Play Episode Listen Later Jan 31, 2017 32:15

Succeeding at something isn’t just about having a good idea. That’s part of it, but there’s so much more. This week, we are talking about strategy - and breakfast - but mostly strategy. How do you take the idea you have in your brain and turn it into a successful endeavor in the real world? And when we say “business” we mean any kind of endeavor - a service business of some kind, a product, a restaurant - it could be a podcast! Joining us at the table this week are speaker & consultant Melanie Deziel, and the founder of Truly Social, Tara Hunt. * * * Our Guests Melanie Deziel http://mdeziel.com/ Twitter: @mdeziel Tara Hunt http://www.trulysocial.ca/ Twitter: @missrogue Truly Social Web Series: https://www.youtube.com/user/sanfranrogue To join our mailing list visit www.wheretheressmoke.co * * * If want to support the show and help keep it going, please check out Support WTS.com for our Patreon campaign. Also, help others discover the show by LEAVING AN ITUNES REVIEW! Thx. Connect with the show on Facebook: www.facebook.com/wtspod and Twitter: @exploreWTS. * * * DOWNLOAD & LISTEN directly from iTunes: http://tinyurl.com/wts-itunes. If you dig the show, please take a moment to rate & review it on iTunes Find us on Pocket Casts here: http://pca.st/smoke, and also on Spotify and Google Play.

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33 - Networking as a Social Media Native with Tara Hunt on Hack the Process Podcast

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Play Episode Listen Later Nov 28, 2016 39:07

Tara Hunt is a networking pioneer who has considered herself a native of the online social landscape since before there were web browsers. Her enthusiasm for learning how people use new tools and techniques to connect with other people still keeps her engaged, even as the context evolves constantly. Tara's work has included writing blogs and books about social capital (aka whuffie), creating co-working spaces, consulting with organizations large and small on social strategy, and developing video channels to support personalized brand marketing. In this episode, Tara will tell us about the challenges she faced being a single parent while her career shifted back and forth from employment to independent consulting, how she turned her own fear of missing out into an asset, and how she's learned to keep herself steady as she surfs the turbulent waters of the social web.

122: Tara Hunt - How To Have Social Currency

The Self-Employed Life

Play Episode Listen Later Jan 30, 2016 41:57

You know the old phrase "It's not what you know. It's who you know?" Never has that been truer than today in the world of social media and online presence. Today we're talking about being a person of influence and how your social currency is a business strategy. “Before Timeline and tweets, before a blog was called a blog before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it.” ~ says Entrepreneur Magazine. Tara Hunt is a digital marketing "native" with over 16 years of experience, the author of one of the first books on how the social web is changing business called The Whuffie Factor, a prolific public speaker, that has created and executed proven digital and social strategies across multiple industries and platforms. Tara stopped by to share her insights on how Creative Warriors can increase their social currency and influence.

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SPOS #360 - Supporting A Community With Nilofer Merchant

time marketing voice startups tara hunt

Play Episode Listen Later Jun 2, 2013 40:24

Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast. Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt). Nilofer is a bestselling business author (The New How and 11 Rules For Creating Value In The Social Era), a corporate director and a great speaker on business and innovation. Most recently, she delivered a very compelling TED Talk on the power of walking meetings (which has close to 350,000 views and counting). She is also a regular contributor Harvard Business Review. In this episode, we discuss what it takes to support an author and a community in a world where the media is everyone and the choices are abundant. How do you find that signal through the noise and - more importantly - how do you make that connection stick? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Running time: 40:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review TED Talk - Got a meeting? Take a walk. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook harvard business review itunes marketing podcast nilofer merchant podcast podcasting tara hunt ted talk the new how twitter

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The Voice Episode 53: Marketing for Startups with Tara Hunt

The Voice

Play Episode Listen Later Mar 11, 2013 17:14

As many startup founders are painfully aware, marketing can be bloody expensive. So expensive that it often gets thrown to the back-burner as they focus on just getting their minimum viable products developed and out the door. Startup maven Tara Hunt offers marketing advice for startups on a shoestring based on her own experiences successfully launching Buyosphere and offers personal branding advice by explaining the rise of Miss Rogue. Time segments: 1:25: Tara introduces herself. 3:32: When marketing should be considered in the startup budget and how much attention it deserves when considering how much it takes to develop a product in the first place. 6:41: The merits and hazards of hiring a jack-of-all-trades marketer, hiring out to an agency, and founders trying to do marketing themselves. 10:37: Whether or not startup founders should buy into content marketing, and what kinds of content marketing they should do with limited budgets and company history. 15:10: “Well behaved women seldom make history.” - Tara explains what this quote means to the rise of her online personality Miss Rogue.

SPOS #331 - Living In The Social Era With Nilofer Merchant

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Play Episode Listen Later Nov 11, 2012 36:38

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been friends for many years. She is an author (The New How), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era, and it's a fantastic read. The book was based on some of her contributions to Harvard Business Review and I do my best to never miss anything that she publishes. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel. Running time: 36:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing podcast nilofer merchant online social network podcast podcasting social media tara hunt the new how

TummelVision 46: Tara Hunt Talks Whuffie, Delicious, and Shwowp!

Tummelvision

Play Episode Listen Later Dec 17, 2010 74:11

Tara Hunt, tummler par excellence, entrepreneur, and author of The Whuffie Factor, talks with Deborah Schultz and Kevin Marks about Wikileaks, the demise of Delicious, the uses of Twitter, the essence of “Whuffie,” and her new social shopping start-up Shwowp. “Every […]

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How to Succeed in the New Web Economy

HerBusiness - Insights for Women in Business

Play Episode Listen Later Apr 27, 2010 16:40

Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. Tara explains why she doesn't believe in personal branding, describes what adds to (and takes away) from your online reputation and shares five ways to raise your social capital. Host, Suzi Dafnis.

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SPOS #166 - Get Your Whuffie On With Tara Hunt