Podcasts about tubular labs

Next in Creator Media spoke with Erica Ortega, Director of Product Marketing at Tubular Labs about whether users bailed on TikTok during the very short ban, which platforms might win if TikTok disappears, and why not every short form platform is the same.Takeaways:Tubular Labs: The Leader in Social Video InsightsTubular Labs provides unparalleled analytics on audience behaviors across platforms like YouTube, TikTok, Instagram, Facebook, and Twitch.Social Video Trends: Staying AdaptiveTikTok Resilience: Despite uncertainties, TikTok continues to dominate short-form content, with creators adapting quickly to trends. Charlie D'Amelio's three-day blitz showcased the platform's potential for rapid impact.Short-Form vs. Long-Form: A Strategic BalanceBrands are leveraging both long-form and short-form video strategies. Long-form videos offer monetization opportunities (e.g., YouTube ads), while short-form content appeals to quick, algorithm-driven engagements.TikTok Alternatives: Shifting AudiencesPlatforms like YouTube Shorts and Instagram Reels are vying for attention, but Gen Z loyalty to TikTok suggests unique challenges for competitors.Effective Brand Strategies for Social MediaPartnerships with Influencers: Collaborating with niche creators ensures authenticity and targeted reach. Tubular's tools help brands find emerging talent before they become too costly.Data Trends Driving InnovationClients seek real-time, actionable data to identify new trends and streamline strategies. Tubular offers advanced filtering to cut through noise and spotlight key opportunities.Guest: Erica OrtegaHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative  

In the latest episode of Rep Matters, hosts Zoya Segelbacher and Caroline Jones sit down with Anne Pao, the Founder of Ignite Consulting. Anne shares her diverse career journey, which spans working in the space systems industry to founding her own consulting firm. Her experience includes significant roles at companies like Tubular Labs and Gilead Sciences, where she contributed to substantial revenue growth and operational strategies. Anne also highlights her work with RevOps Village and Women in Revenue, underscoring her commitment to supporting women in the industry .The discussion dives into Anne's approach to leadership and change management. She emphasizes the importance of accountability, data-driven strategies, and continuous learning within organizations. Anne recounts various strategies she has implemented to enhance sales performance, such as creating a focused target list and incentivizing account penetration. She also shares personal anecdotes, reflecting on her transition from engineering to consulting and her impactful stint in Africa with the Clinton Foundation .Anne concludes by discussing her vision for the future, expressing her aspiration to write a book about her experiences as a woman in leadership. This episode provides valuable insights into Anne's leadership style, her strategic approach to business growth, and her dedication to fostering an inclusive and supportive environment for women in revenue operations.

Ever felt like you're constantly battling the pressure to be perfect? Join us as we dive into an inspiring conversation with Lauren Magistro, an ICF-certified leadership coach and former VP of Customer Success at Tubular Labs. Lauren shares her transformative journey from high-stakes corporate roles to empowering women leaders with confidence and authenticity.In this episode, Lauren opens up about her struggles with perfectionism and imposter syndrome, and how she overcame these challenges through coaching and a shift in mindset. Discover practical tools that helped Lauren conquer her fears and embrace a leadership style that truly resonates.Highlights:Personal Transformation: Learn how Lauren's journey through coaching helped her conquer imposter syndrome.Embracing Imperfection: Why aiming for B+ work can lead to greater productivity and less anxiety.Leadership Insights: Caring deeply about people and seeing tasks as first drafts can make a huge difference in leadership.Building Resilience: From high school running days to leading global teams, Lauren shares strategies for resilience and setting boundaries.Practical Tools: Discover effective time management techniques and the importance of clear routines for maintaining work-life balance.Whether you're grappling with remote work challenges or managing a global team, Lauren's journey offers a wealth of actionable advice and inspiring stories to help you lead with authenticity and resilience. Tune in for a dose of motivation and wisdom that will empower you to unlock your full potential.Don't miss this empowering episode that's packed with valuable insights for aspiring female leaders!Connect with Us:Follow She Pack on LinkedIn and TikTok for updates, inspiration, and more empowering content.Connect with Lauren Magistro on LinkedIn.  If you're interested in coaching, check out Lauren's website for more information.Join the conversation and let's empower the next generation of female leaders together! #ShePackPodcast #WomenInLeadership #Empowerment #AuthenticLeadership Email me at shepack03@gmail.com Visit our website Follow She Pack on LinkedIn Check out Lost and Sound on Spotify Thanks for listening to the She Pack podcast! I'd love to hear your feedback.

This week we detail the numbers you need to know from the Q4/full-year earnings of Warner Bros. Discovery, Vimeo, fuboTV, Vizio, Brightcove, DISH and Altice. We highlight revenue growth, free cash flow, pay TV subs lost, streaming subs gained and ARPU. We also cover some of the news around sports streaming and OTT services from MSG+, RSN licensing, NFL Sunday Ticket and Indian Premier League cricket.Companies and services mentioned: Netflix, HBO Max, fuboTV, Warner Bros. Discovery, MSG+, Brightcove, Vimeo, DISH, Altice, YouTube TV, Tubi, Tubular Labs and Chartbeat.Questions or feedback? Contact: dan@danrayburn.com

Guest Scott Ernst is an entrepreneur who's been at the intersection of market research, commerce and technology for three decades. He was building startups on Newbury Street in Boston long before this recent wave of VCs and startups began moving into the Back Bay area. After stints at multiple startups in the 1990s, Ernst was a founding management team member of Compete in the 2000s and helped the company grow to a $100 million revenue business resulting in the 2008 acquisition by MIllward Brown Digital/WPP's Kantar. In June 2022, he made headlines for his appointment as CEO of Boston-based Drift, a marketing technology trailblazer best known for single-handedly introducing conversational marketing to the market. Ernst joined his friend, company co-founder and long-time CEO, David Cancel, who stepped into the role of Executive Chairman. Ernst most recently served as CEO of Tubular Labs, a social video analytics company headquartered in San Francisco. Prior to that, he was the CEO of Macromill, a Tokyo-based global marketing research business, which he took through an IPO with an enterprise value of over $1 billion. In this episode, Ernst discusses the future of Drift, OG Boston tech, his time in Japan, taking a company from early stage to IPO, how San Francisco and Boston compare, the future of marketing and much more.

Jack Lau is the Facilities Manager at Perfect World Entertainment, a leading publisher of online games most known for creating titles based on Star Trek,Dungeons & Dragons, and Magic: The Gathering. He has been in managing and coordinating roles, bringing knowledge to connect people through content creation, and fostering an environment that empowers everyone.  Before joining Perfect World Entertainment, Jack worked at Tubular Labs as a Workplace Experience Manager and at Compass Group USA as a Director of Catering and Events for Microsoft and LinkedIn. He graduated from the University of California, Berkeley, with a degree in English. In this episode… How can you create a space that brings out the best in people? The world turned upside down during the pandemic, so how do you do what is right for your employees? If you're looking for a better way to connect with your employees, Jack Lau has helped businesses forge and connect their teams during fluid times. Since the pandemic hit, Jack's top priority has been transitioning the workplace into an inclusive and healthy environment to further employee production and engagement. He believes a building is more than four walls — it is the people inside that make it valuable.  In this episode of Watching Paint Dry, Greg Owens is joined by Jack Lau, Facilities Manager at Perfect World Entertainment, to discuss overcoming the challenges of the pandemic in an office space. Jack talks about remaining connected with employees in a hybrid environment, leveraging technology in your favor, and cultivating an environment centered around employee engagement.

Peter Hollens is an entrepreneur, educator, and classically trained vocal artist specializing in a cappella music on YouTube. His entrepreneurial spirit has turned his singing skills into an adjacent set of opportunities that have transformed into a highly successful business. He is the founder and Chief Strategist of Creator Agency, as well as the owner of One Voice Productions and an advisor at Patreon, Tubular Labs, and Loudr. Peter has a YouTube following of over 2.5 million and his content has garnered over a billion views since 2011.  Peter joins Jeff Gothelf to share what he has learned and generously teaches others to do as well. He talks about how he continuously reinvents himself, tests new ideas, doubles down on the ones that resonate with his audience, and in doing so, becomes forever employable. You'll hear Peter and Jeff Gothelf talk about: Peter's pursuit of his passion and how it blossomed into a successful career. How Peter created the community he was searching for. Building self-confidence through experience. Why copying others isn't as bad as you may think. The importance of acquisition content as a creator. Why you need to own your creative process. How Peter's company is actually benefiting from the current crisis. In the Forever Employable podcast, host Jeff Gothelf shares stimulating, impactful stories and interviews with successful professionals as he prepares to launch his new book. It is his aim to provide listeners with the actionable insights to take them from professionally fit to forever employable.  Watch the full conversation with Peter and Jeff here.  Resources Jeff Gothelf on LinkedIn | Twitter JeffGothelf.com Peter Hollens on LinkedIn | Twitter | YouTube PeterHollens.com

每日英語跟讀 Ep.K032: The Silent Film Returns - on Social Media The summer's hottest destination for video entertainment is a U.K.-based social media brand called LADbible. In July alone, the viral clips that churn out of its Facebook page were viewed more than 3 billion times. Although the site is nominally branded around young British men, its offerings hold an oddly universal appeal. On a recent afternoon, it served up videos of a guy accidentally hitting himself in the head with a baseball bat; a pizza being made out of french fries; a dog bathing in a Jacuzzi; a woodworker crafting a salad bowl; a tourist riding a slide down the Great Wall of China and a manatee kissing a snorkeler. 今夏最受歡迎的影片娛樂目的網站，是總部設於英國的社群媒體品牌LADbible。光是7月，從它臉書頁面流出的網路爆紅短片瀏覽量就超過了30億次。 雖然該網站名義上是個英國年輕男性品牌，提供的內容卻有著奇特的普世吸引力。不久前的某個下午，該網站播放的影片包括：某人不小心用棒球棒打到了自己的頭，用薯條製作一塊披薩，一隻狗在按摩浴缸洗澡，一名木匠製作沙拉碗，一名遊客沿著中國長城滑下來，以及一隻海牛親吻一名浮潛者。 The videos are curated from disparate sources, filmed on smartphones and GoPros around the world, but they all have one thing in common: They're best watched silently. If they even have sound, it's completely beside the point. We are living in the golden age of the silent video. Although we may still pop headphones in to watch a YouTube rant, social media has cultivated its own mute visual culture. Facebook, Twitter and Instagram are designed to encourage endless scrolling, and that boosts videos that are made to catch the viewer's eye without offending her ear with grating bursts of noise. 這些影片取自各種不同來源，以智慧手機跟GoPro攝影機在全球各地進行拍攝，但它們都有個共同點，就是最好默默地觀賞這些影片。若它們有聲音，就完全偏離了網站主題。 我們正活在靜音影片的黃金時代，即便我們可能還會戴著耳機在YouTube上觀看大聲播放的影片，社群媒體卻已發展出自己的無聲視覺文化。臉書、推特與Instagram在設計上就是要鼓勵無限滾動，而無限滾動助長了能吸引觀看者目光，卻不會讓刺耳聲音冒犯耳朵的影片。 The clips that spread the furthest online are the ones that can be consumed anywhere without disruption: on the subway, the sidewalk or in the doctor's office; next to a partner in bed, behind the counter at work or under the desk in class. They're the ones that allow for private experiences in the most public of places. And in the internet's global marketplace, they're the ones that transcend language barriers, instantly legible to viewers in Peoria or Paris. Tubular Labs, the online video analytics company that placed LADbible at the top of its rankings, has found that of videos posted to Facebook by media companies, 46 percent of views go to videos that are completely silent or just accompanied by music. And in practice, an even higher proportion of social videos are watched silently. Advertising agency BBDO Worldwide says that more than 85 percent of its clients' Facebook videos are viewed with the sound off. 在網路上被傳播最多的短片，正是那些在任何地方都可不受干擾地享用的影片，例如地鐵上，人行道上，醫生辦公室裡，抑或是床伴旁邊，工作場所櫃台後面，或是教室課桌底下。它們是讓你能在最公開的地方私下體驗（觀賞）的東西。而在網路的全球市場中，它們是那些能超越語言障礙，讓你不論人在皮奧利亞或是巴黎都能立馬一目了然的東西。 將LADbible列為自家排行榜首位的網路影片分析公司Tubular Labs發現，各媒體公司張貼於臉書的影片，完全無聲或只伴隨音樂者占了46％的瀏覽量，且實際上，靜音觀賞社群影片的比率則又更高。廣告機構天聯表示，逾85%客戶在觀賞臉書影片時會關掉聲音。 All of that has given rise to a particular kind of video spectacle on social media, one that is able to convey its charms without dialogue, narrative or much additional context. To entertain soundlessly, viral video makers are reanimating some of the same techniques that ruled silent film more than 100 years ago. 以上種種使得社群媒體上出現一種特殊的影片現象，一種在沒有對話、敘述或許多額外背景情況下就能傳達其魅力的景象。網路爆紅影片製作者為了做出無聲娛樂，正重拾100多年前主宰默片的一些相同技術。 Source article: https://paper.udn.com/udnpaper/POH0067/320172/web/   每日英語跟讀Podcast，就在http://www.15mins.today/daily-shadowing 每週Vocab精選詞彙Podcast，就在https://www.15mins.today/vocab 每週In-TENSE文法練習Podcast，就在https://www.15mins.today/in-tense 用email訂閱就可以收到通勤學英語節目更新通知。

One of the most underrated ways to get traffic to your YouTube channel is to have a great website and blog to go with it. Embedding a YouTube video on a blog post will get both a ranking higher in Google search. Bree Brouwer has made a career as a writer by helping video marketing companies with their blogs. Today she gives us her top 10 secret tips for making a website to go with your company's YouTube channel. GUEST: Bree Brouwer of Tubular Labs and BreeBrouwer.com | LinkedInHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller of Kin | LinkedIn | Twitter |SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

One of the most underrated ways to get traffic to your YouTube channel is to have a great website and blog to go with it. Embedding a YouTube video on a blog post will get both a ranking higher in Google search. Bree Brouwer has made a career as a writer by helping video marketing companies with their blogs. Today she gives us her top 10 secret tips for making a website to go with your company's YouTube channel. GUEST: Bree Brouwer of Tubular Labs and BreeBrouwer.com | LinkedInHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller of Kin | LinkedIn | Twitter |SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

En este episodio me acompaña Sergio Godoy, creador de La Gambeta, una de las cuatro marcas de contenido deportivo que más reproducciones generan al mes. De acuerdo al último ranking de Tubular Labs, La Gambeta registró 48 millones de reproducciones en Facebook y YouTube durante agosto del 2020, lo que los sitúa solo por debajo de TUDN México, Cracks y la Liga MX.Durante este episodio hablamos de sus orígenes como creador, de lo que lo llevó a crear una red de influencers a los que les manejaba su página y a tener más de 75 personas dentro de su empresa.Si te gusta este episodio, te recomiendo unirte a Proyecto Morona, nuestro grupo en Facebook: https://www.facebook.com/groups/512162085809126 See acast.com/privacy for privacy and opt-out information.

A partir de ahora traeré para ti The Muffin, el newsletter que hago desde 3 años, en audio unas horas después de ser enviado, podrás escuchar toda la información que incluye y algunas reflexiones adicionales.Si te gusta la información que aquí escuchas, suscríbete para recibirlo cada semana: http://storybaker.co/the-muffinEn este episodio:-SDP planea conquistar el mercado de los medios deportivos-Un recorrido por las marcas personales periodísticas que emprenden en México, incluyendo a Genaro Mejía con Bar Emprende, Miguel Pallares con Ideas de Negocios, Javier Alarcón y Gerardo Velázquez de ------Defector, el colectivo de periodistas que desafía el status Quo en los medios -¿Quién es quién entre los medios en México de acuerdo a Comscore y Tubular Labs? See acast.com/privacy for privacy and opt-out information.

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Rob Gabel, Co-Founder and CEO of social-video measurement and analytics company, Tubular Labs. Among other things, he discusses new trends the company has been seeing in the consumption of social video during the ongoing pandemic; describes how content providers and other industry players are using Tubular Labs’ platform to guide their strategies; and casts light on the roadmap for that platform. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.) http://tvotshow.com/televisionation

Bree Brouwer is a specialist in the B2B SaaS and online video industries. She has created blog posts that landed on the #1 and #2 spots in Google search for their respective keywords, re-written home page copy which increased product downloads by more than 64.5% and written blog posts that generated $40K in extra revenue.   Bree has a Bachelor's degree in English Writing.   Bree's professional experience includes being a Staff Writer and Digital Media Journalist at Tubefilter, a Freelance Copywriter at Tubebuddy, a Public relations consultant at Unreel Entertainment, An Online Video and Digital Media Contributor at Forbes, an Online video Columnist at EContent Magazine, a Blogger and Content Marketing Writer for Asset Panda, a Freelance Public Relations Consultant at Unscreen, and  B2B Content Marketing Consultant and Writer for video and tech brands at Brouwer Power Media LLC.    Most recently, Bree was a Content Marketing Writer at Tubular Labs, and now she is the Editor-In-Chief of Tubular Insights.  Tubular Labs is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.    During this interview we cover:  - When contenting marketing becomes important for a B2B SaaS company in their growth journey  - Effective strategies and what you need to get started to if you're a founder or marketer looking to use video marketing to real drive ROI  - The blog post you wrote that helped drive $40k in revenue and why was it so successful  - Habits, tools and proven strategies to overcome writer's block and produce high quality content  - Using pillar content as a strategy to distribute to many channels as a SaaS company  - Providing a great experience to your audience and stand apart to get the Wow factor About Bree: Bree's self bio:  https://breebrouwer.com/about/    Bree's Twitter profile:  https://twitter.com/BreeBrouwer     Bree's LinkedIn profile:  https://www.linkedin.com/in/breebrouwer/     Bree's website:   https://breebrouwer.com/     Tubular labs:  https://tubularlabs.com/    More about Akeel:  

Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video viewers and tracks billions of videos across platforms like YouTube, Facebook, Instagram, Twitter, and TikTok. Similar to  Google Analytics, Nielsen, ComScore, or BARB for the social video on the web.  Denis has an impressive career path with tons of experience on web analytics and YouTube. Before he was the international managing director at Tubular Labs Denis was the head of sponsorships at YouTube and at Google account manager. Here are some of the subjects that Denis talks to Tom during the show.  Why YouTube is still dominant and what would it take for a video platform to surpass its popularity. How Tubular deals with measurement when viewing activity is often not is the intended audience or a parent's account. How YouTube's audience is still growing in Europe and other countries and media companies are increasingly investing in the platform. How Covid-19 has changed content consumption and viewership behavior. What kind of content is being uploaded and watched more during the pandemic? ...and much more.  A bit thanks Denis for taking the time to come to the show. Here are some of the links to the Tubular insights and research guides that were mentioned in the show.  Denis' presentation from VidCon London on the 2020 Social Video Trends & Insights Across Europe. https://tubularlabs.com/research-guides/vidcon-london-2020-social-video-trends-insights-across-europe/ Here are all of Tubular's Covid-19 insights research papers: https://tubularlabs.com/research-guides/ Finally, you can follow or reach out to Denis on Linkedin. https://www.linkedin.com/in/denis-crushell-96921417/ - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco

Dennis Crushel is the International Managing Director for Tubular Labs, he’s also worked with Youtube and Google and has a fantastic knowledge of Branded Content In 2018 more than 18 years of video was uploaded every single day, Tubular helps makes sense of all the numbers and statistics. It’s not just about how many people are looking, it’s about where their from and how long they are watching for.It was a pleasure sitting down with Dennis and getting to understand the effects of the content we create on the real world. If you enjoyed this episode make sure to leave a review!!

Influencer marketing was bigger than ever in 2018, despite a string of scandals hitting some of the major platforms. I talked with several top influencer-marketing agencies, data companies and consultants – including CreatorIQ, Tubular Labs, Pex, WhoSay and Michelle Merino – about what trends are shaping the industry as we move into 2019. Give it a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support

I sit down with Allison Stern, CMO and co-founder of Tubular Labs, which tracks 4 billion videos across social media. Their latest State of Online Video report just came out, detailing the hottest trends and influencers online. We get into pancake art, pancake auteur and influencer Collins Key, how brands should be tracking video trends in their messaging and more. --- Support this podcast: https://anchor.fm/davidlbloom/support

TVOT SF 2017 Keynote: Cenk Uygur and Ben Mankiewicz of The Young Turks[itvt] is pleased to present an audio recording of the TVOT SF 2017 keyote by Cenk Uygur and Ben Mankiewicz, co-founders of the online/social-video news organization, The Young Turks. The keynote was described in the show brochure as follows: "Described by The Independent as 'the most watched online news show in the world,' The Young Turks has received well over 3 billion views on YouTube, where it currently garners over 200 million views per month. The left-leaning program is also the number-one news and politics show with Millennials, according to data from comScore, Tubular Labs and OpenSlate; and has given rise to The Young Turks Network, an MCN that distributes an extensive line-up of programming on YouTube, Roku, Hulu and other platforms.In this keynote session, The Young Turks co-founders, CEO Cenk Uygur and commentator Ben Mankiewicz, will discuss the strategic decisions--as well as the broader social, cultural and political shifts--that have given rise to the show's success; and outline how they expect The Young Turks show and network to evolve and expand going forward."(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.) 

Philip DeBevoise is the Founder and CEO of Citizine Networks, Inc. Citizine is a global, lifestyle & travel platform targeting urban global citizens. Citizine integrates three key pillars – video and editorial content (original & curated) + social (network of influencers) + tools/utility to transact off of the content. Citizine currently reaches over 15 million followers thru its cross- platform network of cultural & travel influencers from the worlds of music, fashion, beauty, travel and adventure sports, among others. Prior to founding Citizine, DeBevoise was the President and Co-Founder of Machinima, Inc. - the next generation video entertainment network for young males that currently reaches over 180M viewers per month generating over 2B video views per month. Prior to Machinima, DeBevoise was one of the founders of Creative Planet. Prior to that, he was VP of TCI Interactive, formerly the Internet investment vehicle of the giant cable company, Tele-Communications, Inc. Prior to TCI, DeBevoise was a co- founder and SVP of AND Interactive Communications, an award-winning interactive design and production company, which was sold to TCI.DeBevoise is an investor and advisor in a number of YouTube channels and related media/tech companies around the globe including StyleHaul, DanceOn, Big Balls, Tubular Labs, MVP Sports and Octoly, among others. DeBevoise graduated from the University of Connecticut, Magna Cum Laude and Phi Beta Kappa, with a B.A. in Economics.

Philip DeBevoise is the Founder and CEO of Citizine Networks, Inc. Citizine is a global, lifestyle & travel platform targeting urban global citizens. Citizine integrates three key pillars – video and editorial content (original & curated) + social (network of influencers) + tools/utility to transact off of the content. Citizine currently reaches over 15 million followers thru its cross- platform network of cultural & travel influencers from the worlds of music, fashion, beauty, travel and adventure sports, among others. Prior to founding Citizine, DeBevoise was the President and Co-Founder of Machinima, Inc. - the next generation video entertainment network for young males that currently reaches over 180M viewers per month generating over 2B video views per month. Prior to Machinima, DeBevoise was one of the founders of Creative Planet. Prior to that, he was VP of TCI Interactive, formerly the Internet investment vehicle of the giant cable company, Tele-Communications, Inc. Prior to TCI, DeBevoise was a co- founder and SVP of AND Interactive Communications, an award-winning interactive design and production company, which was sold to TCI.DeBevoise is an investor and advisor in a number of YouTube channels and related media/tech companies around the globe including StyleHaul, DanceOn, Big Balls, Tubular Labs, MVP Sports and Octoly, among others. DeBevoise graduated from the University of Connecticut, Magna Cum Laude and Phi Beta Kappa, with a B.A. in Economics.

What's hot on Facebook and YouTube? Ask Allison Stern. The co-founder of Tubular Labs, she monitors the most popular videos and compiles reports about what's hot and what's not. She reveals her findings in a TalkingTech interview with Jefferson Graham.

Carrie Sheffield is founder of digital news service, Bold, and also (together with singer and activist, Clay Aiken) co-hosts the service's flagship program, "Bold TV," which is produced by Roker Labs. Steve Oh is Chief Business Officer of The Young Turks Network, the number-one news service for Millennials according to data from comScore, Tubular Labs and OpenSlate. In this lively, recorded conversation with [itvt] Editor-in-Chief, Tracy Swedlow, Sheffield and Oh discuss the origins, business strategies and political philosophies of their respective services; their plans for expansion (including incorporation into skinny bundles and partnerships with pay-TV networks); how they are attracting Millennial and Gen-Z audiences in an era when the audience for network and cable news is increasingly graying; which social-media and social-video platforms (including, of course, YouTube) their services have made use of and which have proven most--and least--effective; and much, much more. (Note: The TV of Tomorrow Show takes place in San Francisco June 28th-29th. Purchase your tickets before April 30th for a $300 discount: http://thetvoftomorrowshow.com/register-tvot) 

“The standardized measurement for how businesses should be evaluating content is the larger question within the industry.” (click to tweet) The live video platform has been exploding in recent years, with some even calling 2016 the “Year of Facebook Live.” Companies worldwide are adapting the idea of boosting engagement through creative and exciting content via live platforms, such as Snapchat, Instagram Stories, and Facebook Live. But what drives higher engagement, and how do businesses measure success rates, beyond view count? Our guests this week join us to discuss the evolution of Live video, and where it’s headed in the years to come. Joining us this week are: Ivana Kirkbride, Chief Content Officer for Go90, a Verizon company. Allison Stern, Co-founder and Chief Marketing Officer for Tubular Labs. Matt Levin, Co-founder and CEO of Donut Media. Rhoades Rader, Head of Content Studios at Mitu, a Verizon Ventures portfolio company. Allen DeBevoise, Managing Partner of Third Wave Ventures.   “The difference between live and on-demand video, is that live video is similar to traditional TV, and we’re familiar with the concept.” (click to tweet) Highlights The average successful Facebook Live video is around 18 minutes, and is twice as engaging as a normal Facebook video. Allison: The way we’re looking at measurement in video is an interesting sector to explore. Allen: Companies building branding right now see these type of companies and platforms (Snapchat, Instagram Story, Facebook Live, etc.) as an opportunity to build engagement through live content. Allen: Unlike TV, which is all on the same signal, the content is different and the timing is different on live, requiring different skill sets Matt: Live videos cause us all to be more creative to create high engagement type content. Allison: measurement is a real question in the industry right now--everyone is looking for a standardized form of measurement. Views are the current metric people use to measure their content on, but as we start to move towards types of videos and types of platforms, time watched is going to become the unifying metric. The difference between live and on-demand video, is the advantage live has being similar to TV as we know it, in concurrent viewers. The notion of views is limited in relation to the number of engaged views. High engagement is favored more than shares in some ways. Males are shown to share less than females do. The standardized measurement for how businesses should be evaluating content is the larger question within the industry. The Advertising agencies are invested in the way they’ve been doing business, which, in turn, makes some of them careless to real data. “Being live teaches us to be more creative with our content, in order to create high engagement.” (click to tweet) Resources Go90 https://www.go90.com/ Donut Media http://www.donut.media/ Tubular Labs: https://tubularlabs.com/ Mitu Studios: https://www.wearemitu.com/ Third Wave Ventures: http://thirdwavedigital.vc/ Matthew Levin: https://www.linkedin.com/in/matthew-levin-7205033b Ivana Kirkbride: https://www.linkedin.com/in/ivanakirkbride Allison Stern: https://www.linkedin.com/in/allisonjstern Rhoades Rader: https://www.linkedin.com/in/rhoadesrader

“Because all the video platforms are global, it is a very different mindset than television.” (click to tweet) Welcome back to part 2 of Verizon Venture’s live video content discussion, where we continue to discuss the evolution of live content in relation to shoppable content and branding within videos. Joining us are the talented: Ivana Kirkbride, Chief Content Officer for Go90, a Verizon company. Allison Stern, Co-founder and Chief Marketing Officer for Tubular Labs. Matt Levin, Co-founder and CEO of Donut Media. Rhoades Rader, Head of Content Studios at Mitu, a Verizon Ventures portfolio company. Allen DeBevoise, Managing Partner of Third Wave Ventures.   “Shoppable videos have become a really cool trend for business models, that can work.” (click to tweet) Highlights Information and items now within videos have the capability to be itemized, and in turn shoppable. Shoppable videos have become a really cool trend for business models that can work. The rise of sponsored content and branded content is going to be a huge theme in 2017. The idea of content within videos grew ten times last year from the previous year, and we’re expecting that to be a large piece of the way to make money within media companies. Companies in the space are beginning to build creative agencies, and see how they can further scale this department. Allison: There’s a spectrum of how brands engage in content. One end is uploading TV ads onto Youtube or a video platform, which we have evolved from. The next step is partnering with influencers. Businesses are going to be creating branded content to market, separate from their TV ads, to showcase their brand GoPro has become a media company on par with other media companies. A main challenge is how much appetite there are in brands to become their own media company. The big question for publishers and programmers now becomes: How do we scale? How do I own a mindset? In digital media -- it’s a global opportunity instead of the US centric mind frame. The type of content you’re creating will heavily influence the budget and quality of the production in your videos. The notion of what people would want to watch is expanding widely, thanks to the on-demand nature. “The next step for businesses in this space isn’t for the faint of heart: becoming a media company yourself.” (click to tweet) Resources Go90 https://www.go90.com/ Donut Media http://www.donut.media/ Tubular Labs: https://tubularlabs.com/ Mitu Studios: https://www.wearemitu.com/ Third Wave Ventures: http://thirdwavedigital.vc/ Matthew Levin: https://www.linkedin.com/in/matthew-levin-7205033b Ivana Kirkbride: https://www.linkedin.com/in/ivanakirkbride Allison Stern: https://www.linkedin.com/in/allisonjstern Rhoades Rader: https://www.linkedin.com/in/rhoadesrader

“There are places where digital and traditional co-exist, even on digital platforms.” (click to tweet) Welcome back to part 3 of Verizon Venture’s live video content discussion, where we continue to discuss the evolution of branding content and the constantly growing media and entertainment industry. Joining us are the talented: Ivana Kirkbride, Chief Content Officer for Go90, a Verizon company. Allison Stern, Co-founder and Chief Marketing Officer for Tubular Labs. Matt Levin, Co-founder and CEO of Donut Media. Rhoades Rader, Head of Content Studios at Mitu, a Verizon Ventures portfolio company. Allen DebeVoise, Managing Partner of Third Wave Ventures.     “Television in the last 15 years has begun to fill a void that was created by the movement in the film industry.” (click to tweet) Highlights When you think about what it means to look at Youtube and other platforms, it shows a lot of opportunities. We’re just at the beginning of what that means. Television in the last 15 years has begun to fill a void that was created by the movement in the film industry. If you look at the movie model, one 90 minute piece of film can produce $1 billion in revenue. If you look at the live programming model and compare them, it doesn’t work. From a spectacle perspective, there are different value prospects in the live programming models compared to traditional formats. Context in platform matters. You have to treat each ecosystem as it’s own unique beast. Platforms mature and change and at their best, are self reflexive. Audiences mature, and so do their expectations in the TV and entertainment fields. Every platform will see more formats evolving and more sophistication from the audience, thus leading to the industry being able to take more risks. Success comes from keeping an eye on the content and data. What works and what doesn’t work? Be aware. Audiences now have a short attention span, and more places to go for their content. It will become harder for businesses to captivate them if they do not stay on top of their content data. 2017 predictions; Allen: Facebook and YouTube do more premium content with their audiences. 2017 predictions; Rhoades: More traditional narrative structures beginning to manifest in the digital space. “Every platform will see more formats evolving, and more sophistication from the audience, thus leading to the industry being able to take more risks.” (click to tweet) Resources Go90 https://www.go90.com/ Donut Media http://www.donut.media/ Tubular Labs: https://tubularlabs.com/ Mitu Studios: https://www.wearemitu.com/ Third Wave Ventures: http://thirdwavedigital.vc/ Matthew Levin: https://www.linkedin.com/in/matthew-levin-7205033b Ivana Kirkbride: https://www.linkedin.com/in/ivanakirkbride Allison Stern: https://www.linkedin.com/in/allisonjstern Rhoades Rader: https://www.linkedin.com/in/rhoadesrader

Luke Wang (former VP of Business Operations at Omnia Media), Chadwick Turner (Founder & CEO of Circle VR), and Jon Kroopf (Director of Customer Growth at Tubular Labs) join the All Things Video podcast for a discussion about the future of online video. In this episode, we look ahead to emerging video trends and offer predictions about what’s next. The initial conversation centers on immersive media, including virtual reality (VR), augmented reality (AR), and 360 video. From there, we discuss the rising popularity of live-streaming platforms and evaluate various online video business models. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as the SVP, Growth for Bent Pixels, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Mediakix, the leading influencer marketing agency, which connects the world’s top brands with engaged audiences through social media influencers. Their campaigns drive brand awareness, audience engagement, and product sales for brands like Nordstrom, Blue Apron, David Yurman, Hallmark, and more. Visit www.mediakix.com to get started with your influencer campaign today. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How important are analytics for your business? EXTREMELY! But the issue is they are not in real time. Enter Allison Stern's brainchild Tubular Labs, big data for online video. Stern and her team created the first real-time audience dashboard that gives rich insights into your audience, and recommends how best to engage. Tubular Labs are building an analytics platform for the future of video based on our proprietary Audience Graph. Allison teaches us the always confusing world of analytics, and what the future holds for real time data!Scott Page is a technologist, entrepreneur, musician and songwriter. Page is most recognized as the saxophonist for Pink Floyd, Supertramp and Toto. As an entrepreneur, he formed Walt Tucker Productions an audio video post production company in 1987. In 1992, he Co-founded 7th Level, Inc., a CD-ROM game and educational software company. Later, Page Co-founded New Media Broadcasting Company, a social media and collaborative communications enterprise. Since 2011, he has been the Co-founder and CEO of Direct2Care, an online presence management company for healthcare.Tarra Layne resides in a place where Grace Potter, Miranda Lambert, and Beyonce collide - where gritty, care-free, home-grown soul meets sultry pop-rock 'n roll. Combining her heavy 90s R&B upbringing with a love for classic rock ‘n roll, Tarra is uprooting and constructing a style of her own. It is referred to by some as “Funktry” due to her big, soulful timbre, southern attitude, and contemporary twist. This red-headed blues broad will rattle your emotions and free your raw rebellious side.