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Episode 99: “I see Jesus on a dolphin”George, Jim, and Joseph discuss the top television programs centered around science fiction, and the Best/Worst Fads of the last five decades.Be wary of any fad introduced to you from your grandmother.Was Lou Gehrig a victim of the greed of ‘Big Ice' as they targeted him in the ALS Ice Bucket challenge to increase frozen water profits?What might have been: ‘Lindsey Graham the Bionic Senator from South Carolina'“Planking is NOT a sport!”Learn what tempts Joseph and George to want to punch small children.Which podcast host admits to rearranging the stickers on their Rubik's Cube and couldn't see the image in those Magic-Eye posters?Who religiously recorded their favorite TV program every week on a cassette tape back in early 80s?Steve Austin should not have a moustache! Enhancement: Pokémon Go Song https://www.youtube.com/watch?v=vfc42Pb5RA8
Virtue signaling generally refers to an empty act, but is virtue signaling all bad? We each have virtues that we deem important and sometimes we want to signal them. Plus, awareness is valuable and what seems like a meaningless gesture might bring attention that generates change. What do we do when companies signal virtues we disagree with? Do we stop doing business with them or is that taking it too far? Steph and Beth talk about the Capitol riots, Breast Cancer awareness month, the ALS Ice Bucket challenge, corporate virtue signaling, Chick-Fil-A, and more as they explore the concept of virtue signaling.Buy the host a coffee and/or tea: https://www.buymeacoffee.com/dospod—Full transcript and show notes here: https://bit.ly/dospod70Words we use: https://dospod.us/wordsVoicemail & text: (850) 270-3308—Guests we are looking for: https://bit.ly/dospodguestSupport the show (https://www.buymeacoffee.com/dospod)
Segment 1: NFL Week 12. The Wizards trade John Wall for Russell Westbrook. Derrick Henry takes the Colts to the woodshed. Richmond takes down Kentucky. 49ers – Rams, alt home games in AZ, and death pool failbuckets. Syracuse clock spike BSE. Steelers – Ravens (FINALLY), Seahawks – Eagles, plus bad beats and D-Stat betting shenanigans. Falling off a cliff, Carson Wentz edition. Whamageddon, Failhorn style. The missing Christmas radio songs. A hotornot.com throwback. Sarah Fuller dap. Derrick Henry NFL MVP consideration, MVP running backs, and a kicker curveball. The NFL MVP race. Broncos – Saints. An impossible ask of Kendall Hinton as the NFL sticks it to Denver. Patriots – Cardinals. Alexa’s Sam Jackson voice. Segment 2 (1.17.23): NFL Week 12. Marshawn Lynch’s pregame shot plus, the Fat Sehorn jersey lives on, and the ALS Ice Bucket challenge throwback. Photo destroying d-bags PSA. Failhorn White Claw and Bartles & Laymes. From Hokies to Chokies beer blast. College basketball chatter. Tyreek Hill’s first impression of Patrick Mahomes. Fun with the idea of Dak to Denver. R Kelly’s barrel aging. Dave Chappelle, social critique through comedy, remembering George Carlin (RIP), and some of our favorite comedians. The cancel culture fail train gets a dose of FOH. College football roundup plus UB’s RB Jaret Patterson balls out. Kirk Herbstreit on Michigan opting out of the Ohio State game. The Chargers and the adventures of Tyrod Taylor. LeBron’s extension as the Lakers make some moves. Giants – Bengals. Packers – Bears plus Rodgers hits 50k. Chiefs – Bucs. Tyreek channels his inner Shannon Sharpe – help is on the way! Redskins WFT – Cowboys Thanksgiving beatdown. Raiders – Falcons. Raheem Morris dap and the Raiders go full BSE. Bills – Chargers. Vikings – Panthers. Browns – Jaguars. The Lions fire up the fail train (again). Wrap up plus looking forward to Episode 300. MP3 format, 12-03-2020. This is how we Brew it: Join the Brew Crew @ www.facebook.com/SportsBrew Twitter: vasportsbrew Find us on Podbean, iTunes, Stitcher Radio, LiveSportscaster.com, Amazon Music, and the Google Play Store - Key words: Sports Brew Cheers and beers flavored by Captain Morgan 100 Proof, Jack Daniels, Coca-Cola, Hardywood's Christmas Morning, Hardywood’s Ginger Bread Stout, Jailbreak Brewing Company’s Big Punisher Double IPA, and the general deliciousness of beer.
The boys had some fun with this one - NO COVID, NO POLITICS, just some of Ken's favorite off the wall conspiracy talk. If you wanna hear about Cosmonauts lost in space, the Hellen Keller PSYOP or ALS Ice Bucket Challenge as a not so holy ritual then tune in!#staycrazyThank you so much for listening!Special Shoutout to our sponsors: DoorDash: Get $15 off ($5 off each of your first 3 orders) Link: https://drd.sh/yEyyVo/
Hello bozos, Sarah and Nick are back for episode 95 of The Run-In and want to discuss with you the craze as of late that involves the internet challenges and what they mean? At the top of the show our hosts catch you up on their past week, including a loveable cat that very much wants to come inside from outside (not Kitty or Sally). They discuss seeing the new Spider-Man movie and what it might mean for the MCU moving forward. Nick saw Annabelle Comes Home and the new weekly trailers they discuss are Disney's Mulan, The King's Man and 3 From Hell. Then in this Internet Challenge special we dive into the Ice Cream Challenge, the Cinnamon, Fire, Latex Condom, ALS Ice Bucket, Sprite and Bananna, Bird Box, Charlie Charlie and many more challenges that usually make us ask "why?" We hope you enjoy today's episode cause we enjoyed recording it and don't forget that next week, episode 96, will be Sex Revisited. Thank you all for listening to us ramble about nonsense. Thank you - Nick & Sarah
Who is Jonah Berger? Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. What is Contagious? Contagious is all about the science of word of mouth, lots of companies from big to small want to see things catch on and we see examples of things that catch on. However, underneath that there is a question — Why? Why do somethings catch on, and other fail? It’s not about high budgets or even having the best product. It’s about Word of mouth and social influence. Advertising and paid media is expensive and not very effective. Dollar spent on word of mouth, goes 10 times as far as a dollar spent on advertising. How do we get people talking about and sharing our stuff? We often think it’s luck, or chance but it’s not, it’s a science behind it. We’ve looked at thousands of online content, tens of thousands of brands, millions of purchases across US and the world. The same 6 ‘STEPPS’, keep coming up again and again. The ‘STEPPS’ Framework (credit: unruly.co): 1. Social Currency People care about how they look to others. They want to seem smart, cool, and in-the-know. So be sure to find the inner-remarkability (e.g. Will it Blend?) and make people feel like insiders. 2.Triggers Top-of-mind means tip-of-tongue. So consider the context and grow your habitat so that people are frequently triggered to think about your product or idea. Rebecca Black’s ‘Friday’ music video is a great example of this. 3.Emotion When we care, we share. Emotional content often goes viral, so focus on feelings rather than function. And kindle the fire using high arousal emotions. 4.Public Built to show, built to grow. The more public something is, the more likely people will imitate it. Design products and initiatives that advertise themselves (e.g. red bottom shoes) and create some visible behavioural residue. 5.Practical Value News you can use. Useful things get shared. So highlight incredible value and expertise so that people can easily pass it on. 6.Stories Information travels under what seems like idle chatter. Stories are vessels — so build a Trojan Horse. Create a narrative or story that people want to tell which carries your idea along for the ride. Each of these explains why people talk and share and why all sorts of products and services catch on. What is the best way to gain social currency at a time when people like Instagram Influencers are on the rise? Much more important than the technology, it’s the psychology. One platform is not more important than the other, it’s about understanding why people are sharing on platforms. Companies change platforms because they hear that’s where their users are. Foursquare was big, then it wasn’t. Vine was a big thing, then it wasn’t. It’s really easy to focus on the technology, but to be successful, you need to focus on the psychology. Why do some accounts do better than others? It’s not about having social connections, it’s about getting those connections to share and engage with your content. To get social currency: the better you make someone look, the more likely they are to talk about it and share it. Example: Please don’t tell — a hidden bar in NYC. ‘Please don’t tell’ is a NYC bar hidden inside of a hotdog restaurant. You can have whatever hotdog you want, but at the back of the restaurant, there’s a rotary dial phone, when you pick up the phone you dial the number and if you’re lucky and they have space the back door of the phone booth will open and you’ll be led into a secret bar. What’s interesting about ‘Please don’t tell’ is that when we think about Marketing and communications, we think it’s about telling people how great we are, we think it’s really important to be really out there. In some cases however, secrets are interesting — think about the last time someone told you a secret and told you not to tell anyone else. What’s the first thing you do with that information, you tell someone! Having access to information that not everyone has, makes you look smart. You look in the know. Social Media and Instagram Influencers focus heavily on their lifestyle of flying first class, taking pics with celebs, on vacation. Nobody posts about being in the office working on Excel spreadsheets! Why? Because it doesn’t make them look good. Two things are important: People like sharing things that make them look good. To get people to share our stuff, we need to make them look good. Accounts too often focus on the user having a good time, but there’s no incentive for a viewer to share that information. Nobody cares about you, they care about how it makes them look. Interesting Example: Beyonce released an album a couple of years ago. No advertising, all she did was put a picture up of it on Instagram. Why? She knew how her followers would be the first people to tell everyone else about it. Being ahead of the curve, makes you look smart. If you go to YouTube and look at the first comment, it literally says: “First” (I was there before everyone). It’s not about us, it’s about our audience, how can we make them look smart? When we give people social currency, they talk about us, but we get to come along for the ride. The importance of Triggers: All of the above is about talking about things we like. However, there are many things we like, that we don’t talk about. It’s like having restaurant in the are you love in your town or city where you love the food, and it’s great, you really like it, but you don’t go because you forget about it. However, if someone says: “Hey! Let’s go to that Restaurant” you often don’t hesitate. The challenge is that you don’t think about that particular restaurant. 70% of purchase is consideration. Most people only say what’s at the top of their mind they are filling voids in conversation, so they talk about all sorts of things such as the weather, what they’re doing on the weekend, their kids, etc. Why? Because this is at the top of their mind. However, what we need to trigger is what’s going to get people to talk about us. Therefore, Triggers are little environmental reminders that remind users of a product or service that isn’t there. For example, when we say: “PB and”… you think “J” as in Jelly. When I say “Rum and…”, you think “coke”. When you watch a movie, you often eat popcorn. These two things have no correlation other than a complimentary association. The question we need to ask ourselves is, what are our triggers? What’s reminds people of our product or service. All companies have a great message, but will the message get people to think about the company? If people like you, but they don’t think about you, it’s going going to matter very much. There’s “Kit Kat and Coffee”, there’s “Popcorn and Movies”, there’s “PB & J”. However, what about a SaaS Platform that’s not tangible — how do you create Triggers for these? The principles are exactly the same. When thinking about Triggers, there’s 4 main questions that need answering: Who? — Who’s the audience? Who should think about our product or service? This is target demographics. When? When do we want people to think about us? It’s unlikely that people will think about us all the time, so if you’re a service for example, you need to ask yourself: “When do I want people to think about me?” or better yet, “What problem are they having where my product can be the peanut butter service”. What’s around at that time? How can we create that link? A study was done at Stanford where we wanted to get under graduates to eat more fruits. Undergrads say they want to eat more fruits and vegetables, but they just don’t do it. So they tried two slogans: Live the healthy way, eat 5 fruits and veggies a day: traditional nice sounding slogan that many companies would use. Each and every dining hall tray needs 5 fruits and veggies a day. Interestingly, people liked the first slogan, but didn’t really like the second slogan. We showed them the font and slogan a few times and over a two week study, we looked at the fruit and veggie consumption and found something interesting. The first slogan (they liked), sounded very good, but didn’t change behaviour. The second slogan (which they related a 1/10) and didn’t like actually made them eat 25% more fruits and veg a day. Why? We followed the 4 questions: Who? Students at Stanford University. What’s the when? We don’t want them to think about fruits and veggies all the time, just when the behaviour is taking place. What’s in the environment at these times? A dining tray. How did we create a link to it? That silly slogan. So when we think of a SaaS slogan, or if you’re an influencer looking to increase your following, then think about the “when” — i.e when you want people to think about you, and think about what will be around at that time. What’s the sense? What’s that tray? What’s missing? This will help identify our triggers for us to come to mind at the right time. What’s the secret to making virality a regular occurrence? The reason why this question was asked is because after the ALS Ice Bucket challenge, many people tried to “copycat” actions that were all for a good cause, however this was to no avail, even though it followed the exact same model as the ALS Ice Bucket Challenge — so why did the Ice Bucket Challege work and why didn’t the copycat versions work? Jonah mentioned that we think things are the same, however, we don’t actually understand why they’re working. Two things may look very similar, however actually may be quite different on the inside. What’s important is the Inside (what’s driving the behaviour, but not how it looks). After the ALS Ice Bucket Challenge, Jonah received a flood of emails with ideas from organisations on ideas to go viral like spraying ketchup and mustard on each other (not the worst idea he’s heard), for a good cause! Too often companies think that if they just copy what people did to be successful then it will also be successful. Doing the same thing as someone done before isn’t going to be enough. Think about if someone jumped from behind the wall and spooked you, yeah it may work well the first time, but if you do it again and again, it’s not going to be scary, because it’s not surprising, novel or different and therefore it’s not going to work in the same way. The key thing is why. Figure out why something is successful and how you can make something new, interesting or novel. People often talk about having 1000 true fans, but how many people do you need to start a trend like Movember? Is there a minimum amount of people required to make something catch on? It’s not about the number, no matter wether this is 1,000 or 2,000. Going viral, isn’t even the goal. When you want to create a “viral video” you work with an ad agency, often at times they go out and pay a bunch of people to watch your content so that they can say it went viral. However, the goal isn’t to get 1000 people to watch your stuff, it’s to get 1000 people to share and engage with your stuff. Example: Warby Parker Warby Parker often got questions about various topics and they realised they didn’t have the space on Twitter to answer the questions properly. So they started creating videos. The videos were getting between 100–150 views, and this doesn’t seem much. It’s definitely a far figure from the 10 million views a viral video would get, however, each person sharing it and getting 150 views is much more powerful than the piece of content shared 1m times. The goals not to be a flash in the pan, the goal is each one for each one. The goal is get each person to share our content. Anything your customer does on your platform is an opportunity to bake word of mouth into the service. At a time on society where attention is so limited, how do we increase sharing and engagement as we go into 2018? It’s important to understand that the principles of Contagious were around way before the times of Social Media. Often at times users think that 80–95% of word of mouth is done online, when in fact only 7% of the world of mouth actually is. People will always share what will make them look good. Any opportunity when a user is on your platform is your opportunity (irrespective of time) is your opportunity to give them a reason to tell others about your product or service. What would you say are the top 3 latest hacks that companies need to implement going into 2018? The science is the same. Start with understanding your customers. What do they need? Why are they doing what they’re doing and use that to build word of mouth. The second part is actually understand the “STEPPS”. What’s the social currency that will bring your brand for the ride, how can you put a trigger in the environment that reminds people about your product/service. How can you make your product more observable? What’s an emotional story that users can carry along for the ride? Following the 6 STEPPS in Contagious will really help with word of mouth. Last but not least, be authentic. It’s really easy to talk about us, but it’s much more harder to talk to our customers in a way they’ll understand. Brands that do this very well are very successful.
If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.Why is the ice bucket challenge so effective? 2 reasons:1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-... Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com... and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com). You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
The ALS Ice Bucket challenge received many donations and celebrity participation by pouring ice water over there heads. Now that a racial divide has been brought to light, since the death of Michael Brown and the protests and riots of Ferguson began, why have some celebrities decided to be quiet on the real issues that matter?Samuel L Jackson Just Challenged Celebrities to Call Out the "Violence of the Racist Police": YouTube video: https://www.youtube.com/watch?v=lH9C1HKifAYThe Juice Talk Radio Podcast is now available on TuneIn Radio: http://tunein.com/radio/The-Juice-Talk-Radio-Podcast-p546459/
As the Title suggests this episode we do focus a lot on social media. Tackling the bullshit associated with game journalists regarding #GamerGate, Kanye West calling out handicapped fans for not standing up, and being a typical fuck head. The National Felon League NFL employing a ton of basically unsupervised spoiled rotten children apparently. The Merovingian lashes out regarding the self serving and self promoting celebs that weren't doing the "ALS" Ice Bucket challenge, they were just doing the Ice Bucket Challenge without bringing up what the cause was supporting. There has been a challenge thrown down that I've accepted. It's the 30 day gamer challenge. I've been answering everyday so far, check back daily to see my answers. But since Merovingian is the last of a dying breed, he's the last man alive not using any form of social media, so he answers some of the questions on the spot. So you'll get the raw feed, he didn't have any prepared answers. The top 9 from this episode was the original xbox, so you'll have to stick around for that. If you like what you heard in any of our episodes we'd love to get your feedback. Like us & leave a comment at Facebook.com/redpillpodcast Follow us & Tweet us @TheRedPillPC https://twitter.com/TheRedPillPC Email us directly at redpillpodcast@gmail.com Subscribe on Itunes, & android podcast players Comment at our home here on podomatic http://redpillpodcast.podomatic.com/ Anyway here's some links for a bunch of stuff that we discuss this episode. Here's a great article exposing the coordinated effort of the game journalists, and destroys the narrative that they try to establish demonizing gamers. http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite here's an excellent video explaning #NotYourShield and the hypocrisy of the game journalists. https://www.youtube.com/watch?v=pBmifFUBmg8&list=UUU64AfivgQUOPuIJ8N5YaCA and you should subscribe to these channels on YouTube https://www.youtube.com/user/MundaneMatt https://www.youtube.com/user/InternetAristocrat https://www.youtube.com/user/gaminganarchist Kanye West is an asshole. read more about it here. http://madworldnews.com/kanye-west-wheelchair-open-letter/
If you do the ALS Ice Bucket challenge make sure you suffer thru it, so says the unofficial spokesman of the ALS Foundation. We wear our jeans the highest and we hope you appreciate that. Did you remember that cops are bald and s**t? They're bald, man. They're f****n bald. Do we have a song about that? Yup. Plus Tommy ate a Joey Diaz edible again and, you guessed it, panic, fear and unplanned detours took place. When Tina reads their text exchange you might have to rewind it and hear it again. Is the Cargo Shorts debate finally resolved?!?! NO. You, the little mommy can't decide and neither can we. Be The JEANS!
I start out this week's Netcast talking about the ALS Ice Bucket challenge and how I partook in it and you can help me out with my next charity drive. Then I dig into fun tech stuff. I talk about why you should have as few app pools as possible in SharePoint. Then I sing the praises of the new and improved ULS Viewer. Then I help demystify patching and when you can expect the Cyan update on your Nokia Lumia phone.
Kevin Spacey is in this week's acting spotlight. Did Dom and James fulfill their ALS Ice Bucket challenges? After a one week hiatus, triva is back! With a twist! Also, full reviews of Mud and The 25th Hour.
his week, we talk about Twitch, no, not the actual act of twitching, or convulsing, or anything like that (go see a doctor folks if you're experiencing any of that on the reg by the by.) The conversation covers all the areas worth noting like monetization, new security implementation, online narcissism, and the whole platform just getting too damn big for its own britches. Among other things, Andrew and George preach what the ALS Ice Bucket challenge, and what it SHOULD be about when you do it, along with the Burger King Kids Club, Captain Planet, Pauley Shore’s Son-in-Law, and fucking Bible Man of all things because when do we ever have a handle on things?Mail us at our new email Mailbag@presspauseradio.com, leave a voicemail at 469-PPR-TALK, and be sure to stop by at our Forums if you haven’t already registered and post your thoughts about the show. Finally, make sure to rate and subscribe to us on iTunes and YouTube, follow us on Twitch page and Twitter, and finally take part in our Facebook and Steam group!
Eric, Steve-O and Matthew are back in the studio on 8/22/2014 for an all new live broadcast! This week we welcome special guest Samantha Crush, here in the states ONLY to talk to us! Ok maybe not, but she’s still taking time out of here State side visit to talk about the ALS Ice Bucket […]
David Michael O'Quinn is back with new thoughts on ALS Ice Bucket challenge, Justin Hartley as Y&R's new Adam Newman, and more.