Podcasts about contagious why things catch on

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1697: Neal Samudre reveals the key ingredients behind writing content that goes viral, focusing on how emotional connection, simplicity, and relatability drive people to share. Discover how to create messages that not only grab attention but inspire action through strategic storytelling. Read along with the original article(s) here: https://goinswriter.com/write-viral/ Quotes to ponder: "Virality is about resonance. It's about a message that spreads not just because it's new, but because it feels familiar." "Make your message simple, memorable, and emotional." "People don't share facts; they share feelings." Episode references: Contagious: Why Things Catch On: https://jonahberger.com/books/contagious Buzzsumo: https://buzzsumo.com Made to Stick: https://heathbrothers.com/books/made-to-stick Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1697: Neal Samudre reveals the key ingredients behind writing content that goes viral, focusing on how emotional connection, simplicity, and relatability drive people to share. Discover how to create messages that not only grab attention but inspire action through strategic storytelling. Read along with the original article(s) here: https://goinswriter.com/write-viral/ Quotes to ponder: "Virality is about resonance. It's about a message that spreads not just because it's new, but because it feels familiar." "Make your message simple, memorable, and emotional." "People don't share facts; they share feelings." Episode references: Contagious: Why Things Catch On: https://jonahberger.com/books/contagious Buzzsumo: https://buzzsumo.com Made to Stick: https://heathbrothers.com/books/made-to-stick Learn more about your ad choices. Visit megaphone.fm/adchoices

Triggered On Purpose: How to Use Everyday Items to Induce Change

Today, we are profiling the best-selling book Contagious: Why Things Catch On by Jonah Berger. In this episode, we cover how to unlock the power of virality with Jonah Berger's STEPPS Framework. We break down each component—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—and provide practical tips and real-world examples to help you apply these principles to your personal brand or business. From the viral success of Blendtec's 'Will It Blend?' campaign to the clever use of triggers by KitKat, learn how to create content that not only captures attention but also spreads like wildfire. Get the book: https://www.amazon.com/?asc_source=01JCR4DNF23S2BA1WQ964D991W&tag=snx546-20 - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction to the STEPPS Framework (01:24) Social Currency: We Want to Look Good (03:38) Triggers: Keeping Your Brand Top of Mind (05:51) Emotions: The Fuel for Virality (07:15) Public: Visibility is Key (09:16) Practical Value: News You Can Use (11:43) Stories: The Power of Relatable Narratives (12:22) Conclusion

Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today's fast-paced world, it's easy to feel like there's never enough time to step back and invest in learning. But here's the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books. Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there's something different about diving into a well-researched book. It's like having an in-depth conversation with an expert—a chance to explore their ideas fully, understand the stories behind their strategies, and learn lessons that stick.  So I am mixing up podcast learning with a book review a ‘pook' review? Anyway, that's why I've decided to review a book on this blog once in a while. It's a way to hold myself accountable for making time to read, but also to share the insights I discover with you. Whether you're looking for practical tips, big-picture inspiration, or just a spark of curiosity, I hope these reviews will bring you something valuable. This month, I'm kicking things off with Jonah Berger's "Contagious: Why Things Catch On." It's one of the top 2024 books for anyone interested in marketing, communication, or understanding why some ideas and products take off while others don't. So, let's dive in and explore what makes "Contagious" such a must-read—and how it can help us all create messages that stick.

Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger's book called “Contagious: Why Things Catch On” because I'm gonna talk about it A LOT in this episode)You'll also hear…Tips for Mastering Emotion-Driven ContentHow I Helped a Client Go Viral During the PandemicThe 6 Laws of ViralityThis is a 2023 episode we're sending back out into the world again, so all our new listeners can catch up and create amazing social media content that grows your business! (And since it's the year anniversary of the tragic Titan Submersible disaster, which is mentioned in this episode)While we're on the topic: Hi, boss! Thanks so much for being here.Shiny New Clients is a marketing and business podcast for entrepreneurs who wanna grow their impact, their bank account and their social media presence (without using slimy sales tactics, or feeling inauthentic).If that's YOU, follow the show!✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Dalam video ini, kita akan membahas rahasia produk viral berdasarkan buku Contagious: Why Things Catch On karya Jonah Berger. Buku ini mengungkapkan mengapa beberapa produk, jasa, atau ide bisa menjadi viral dan dikenal luas. Jonah Berger, seorang profesor marketing dari The Wharton School, University of Pennsylvania, telah melakukan riset mendalam tentang hal ini selama puluhan tahun. Apa yang membuat sebuah produk bisa viral? Apakah karena kualitasnya yang unggul, harganya yang terjangkau, atau iklannya yang masif? Ternyata, ada lebih dari itu. Temukan jawaban atas pertanyaan "mengapa produk jadi viral" dan bagaimana kamu bisa menerapkan strategi viral yang tepat untuk bisnismu dalam video ini. #Contagious #JonahBerger #RahasiaProdukViral #StrategiViral #WhyThingsCatchOn Leave a comment and share your thoughts: https://open.firstory.me/user/clhb6d0v60kms01w226gw80p4/comments Powered by Firstory Hosting

Chapter 1 What's Contagious"Contagious: How to Build Word of Mouth in the Digital Age" is a book written by Jonah Berger. It explores the concept of why certain content, products, or ideas become popular and go viral, while others do not. The book provides insights into the principles behind contagious messages and offers practical techniques for creating content that is more likely to be shared and talked about. Jonah Berger delves into six key factors that make something contagious: social currency, triggers, emotion, public, practical value, and stories (STEPPS). He explains how these elements influence people's decision-making process and shape their behavior when it comes to sharing information. The book also discusses the role of digital technology and social media platforms in amplifying word-of-mouth marketing. Berger provides real-world examples and case studies to illustrate his concepts, helping readers understand how to apply these principles to their own marketing strategies. Overall, "Contagious" offers valuable insights into understanding the psychology behind viral content and provides practical tips for building word-of-mouth in the digital age. It is a useful resource for marketers, entrepreneurs, and anyone interested in understanding the dynamics of how ideas spread in our connected world.Chapter 2 Is Contagious Worth Read"Contagious: Why Things Catch On" is a non-fiction book written by Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School. The book explores the science behind why certain ideas, products, and behaviors become popular and spread like wildfire while others languish. Berger introduces six principles that he believes contribute to the contagiousness of ideas, called the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories). He supports his theories with examples and case studies from various industries, making it an interesting read for those interested in marketing, psychology, or social sciences. The book has received positive reviews for its insights into what makes things go viral and its practical advice on creating contagious content. However, it's important to note that individual opinions on the book may vary, as it depends on one's interests and expectations. If you are interested in understanding how ideas spread and the factors that contribute to their success, "Contagious" could be worth reading.Chapter 3 Contagious SummaryIn this article, we provide a comprehensive summary of the book "Contagious: Why Things Catch On" by Jonah Berger. Delve into the fascinating world of viral marketing and discover how certain ideas, products, and messages spread like wildfire through word of mouth. Unleash the power of contagiousness and learn the secrets behind creating content that resonates with people, ignites conversations, and generates lasting impact. Join us on a journey through the science of social transmission and uncover the key principles that make ideas go viral.Chapter 4 Contagious AuthorThe book "Contagious: How to Build Word of Mouth in the Digital Age" was written by Jonah Berger. It was released on March 5, 2013. In addition to "Contagious," Jonah Berger has also written another notable book called "Invisible Influence: The Hidden Forces that Shape Behavior." This book was published on June 14, 2016. Regarding the best edition among Jonah Berger's books, it is subjective and depends on personal preference

Au programme de la conversation entre Yann et Mony : 01:09 Les grands défis dans le marketing B2B pour 2023 10:17 Décloisonner les équipes ventes et marketing 12:20 Comment pouvoir tirer le meilleur de cet alignement des équipes 15:50 Les erreurs fréquentes dans le marketing B2B 22:58 Les opportunités dans le marketing B2B aujourd'hui 33:50 L'IA et génération de contenu, jusqu'où c'est une bonne idée 35:38 Quelques retours d'expériences 38:50 Les livres à lire  Mais aussi beaucoup d'autres sujets ! Références abordées :  LinkedIn de Yann : https://www.linkedin.com/in/ygourven/ Site web : https://visionarymarketing.com/fr/ Myths of innovation - Scott Berkun : https://www.amazon.fr/The-Myths-of-Innovation/dp/B08JRLR4LD/ref=sr_1_1?adgrpid=1357897795526073&hvadid=84869076370897&hvbmt=bp&hvdev=c&hvlocphy=125745&hvnetw=s&hvqmt=p&hvtargid=kwd-84869136998315%3Aloc-66&hydadcr=19806_2267295&keywords=myths+of+innovation&sr=8-1 Le Contagious - Jonah Berger : https://www.amazon.fr/Contagious-Why-Things-Catch-On/dp/B01CV5DABW/ref=sr_1_fkmr1_1?keywords=contagious+burger&s=audible&sr=1-1-fkmr1 -- ⚡ Connectez-vous à Mony ici. -- ❤️ SOUTENEZ LE PODCAST 1. Abonnez-vous

Jonah Berger is an American social psychologist, marketing professor at the University of Pennsylvania, and a best-selling author. He is an expert in consumer behavior, word of mouth, social influence, and how products, ideas, and behaviors become popular. He has published more than 50 articles in top-tier academic journals and has written several books that explore the science behind why people share and talk about certain products and ideas, and how marketers can leverage this knowledge to make their products and services more successful.  Berger's best-known book is "Contagious: Why Things Catch On," which examines the factors that make certain products and ideas go viral. His previous books also contain some true gems, but he's also releasing a new book TODAY, called "Magic Words", where he goes into the kind of language we can use to further our businesses, our social lives, and communicate in a truly powerful way. In this conversation we approach influence, how it works and how it is actually good for you, why Donald Trump is one of the most persuasive people out there, love him or hate him, and his approach to researching language in an era where technology is reaching new heights. Find out more about Jonah Berger…  https://jonahberger.com/   Get a copy of Jonah's new book "Magic Words" OUT NOW.. https://a.co/d/ePn5ExC

Gabrielle Austen-Browne the Founder of Diversity Alliance is in conversation with Josh King the VP of Growth at emc3. In this conversation they discuss how asking for help is a sign of strength not weakness and how to manage life and work when you are constantly on go. Plus how inclusive cultures can help teams to thrive. Josh is an experienced marketer, creative and growth strategist who has worked with some of the world's most innovative and influential brands over the last decade including LinkedIn, Google and HubSpot. During the interview Josh mentioned some books that have motivated and inspired him. Here they are for your reference. 1. Inbound Marketing by Brian Halligan and Dharmesh Shah 2. Contagious: Why Things Catch On by Jonah Berger 3. Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy 4. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek 5. How to win friends and influence people & How to stop worrying and start living by Dale Carnegie Meet our contributor, Josh King the VP of Growth at emc3: https://www.linkedin.com/in/joshkingemc3/ https://emc3.com/ Visit our website to access more resources: www.diversityalliance.co.uk ® 2022 Diversity Alliance. All rights reserved. --- Send in a voice message: https://anchor.fm/diversity-alliance-talks/message

Today I'm joined by Jonah Berger, the author of "Contagious: Why Things Catch On", The Catalyst, and other books. His books have sold over 1 million copies and are in print in over 35 countries. In this interview, we talk about: -Contagious; why things go viral and why his first book caught on -Pain pills vs. vitamins; why this is important with your marketing and in the topic of your book -6 Key S.T.E.P.S. that make your book contagious (and how Jonah used them to promote his book) -Paid Media vs. Earned Media; what's the difference and which one should you choose? -“Trojan Horse Stories” - what are they and how you can use them to make your book more contagious -How and why you should use stories & frameworks in your book -What Taylor Swift can teach you about marketing your book -How to make your book cover “Contagious” If you're interested in having your book go viral...or just getting it to catch on in a bigger way, don't miss this episode! Listen and let me know what you think.

Social Currency Social currency is getting people to talk about your product or idea. For self-publishers, this would be your book. The most powerful marketing is personal recommendations. A recent study found that word of mouth is the primary factor behind 20-50% of all purchasing decisions. At this point, I bet you are wondering how to get people talking about your book. The book talks about three methods of creating social currency: inner remarkability, leveraging game mechanics, and making people feel like insiders- Contagious: Why Things Catch On” by Jonah Berger Book Hackers Website: https://bookhackers.us Thank you for joining us today! Kindly, Cindy Minear & Tammie Chrin Book Hackers Club #KDP #KDPAmazon #SelfPublisher #Selfpublishing #LowContent EARNINGS DISCLAIMER: This video is for educational purposes only. There is no guarantee that you will earn money using the techniques and ideas in this video. Your success in obtaining the results claimed in this video will require commitment and hard work. You must agree not to rely upon any information contained in this video. Tammie Chrin, RTC Global LLC, &/or Cindy Minear, Aududu Book Creator LLC, hold no responsibility. This is at your own will and risk. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, we will receive a small commission at no extra cost to you. This helps support the channel and allows us to continue to make videos for you. Thank you so much for your support!

“The purpose of marketing is to find that intersection between what's important to people, what they're looking to do and solve for in their lives, and how your company can uniquely help them achieve that,” says Matt Kerbel, Director of Strategic Brand Planning at Turo. According to Matt, the three main things to avoid are what he refers to as the three Ps: perfectionism, pandering, and plagiarism.  Essentially, you're marketing to people, not just businesses, and influencing a small group of passionate people who will help spread your message is more effective than trying to please everyone (and as a result, pleasing no one). Matt and Brendan discuss the importance of early discovery as well as the way that the unprecedented events of the last few years have affected the relationship between marketer and consumer. At the heart of Matt's success in marketing is a desire to do good in the world. He says that the upcoming generation is more interested in affecting change than any generation before, and that they are the most tuned in to sincere messages. Therefore, brands should go beyond storytelling and engage in what he calls story living, in which actions speak louder than words.  Quotes: “Marketing is really trying to uncover those human truths, and determining whether your company is uniquely qualified to help them either solve their problems or achieve a quality of life that they may not have been able to if your company didn't exist.” (6:20-6:40 | Matt) “One thing we did well was we really wanted to ensure is we did the opposite of what I think is crappy marketing, which are the three Ps: perfectionism, pandering, and plagiarism.” (14:23-14:37 | Matt)  “There's a lot to be said for progress over perfection.” (26:18-26:21 | Matt) “To avoid plagiarism, to avoid pandering, to avoid perfectionism, you need to have that upfront strategy tight and aligned. And if you do that, you can move fast, you can point and shoot, you can ship it, and you just know that you can continue to share story after story, initiative after initiative, product after product, that is going to be something that your audience absolutely loves, eats up, shares, evangelizes.” (31:23-31:55 | Matt) “If you target a small group that can have influence and be extremely passionate and evangelize, that's actually much more important than trying to be everything to everyone.” (39:33-39:46 | Matt) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926  Connect with Matt:LinkedIn: @Matt KerbelCheck out Matt recommended books:   Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins https://www.indiebound.org/book/9780066620992   Radical Candor: Be a Kickass Boss without Losing Your Humanity by Kim Scott https://www.indiebound.org/book/9781250103505   Contagious: Why Things Catch On by Jonah Berger https://www.indiebound.org/book/9781451686586   Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

Team values are easy to think of and post on your website or in job descriptions. But they can be tough to actually live out and embody — especially if your team is spread out across multiple continents.  In today's episode, you'll meet Olivia Blase, our Operations Assistant who joins us every day from Madrid, Spain.  Olivia and Indira dive into what it takes to build a healthy remote team culture, including taking on the challenge of embodying our stated values like “We make mistakes.” (Yes, that's a core Team KK value.)  You'll also really get a sense of how Olivia exemplifies the soft skills that we're always looking for. We've found that when potential employees get who we are (and want to get behind that), then it's way easier to nail down the what of our day to day operations.  I know you're going to love meeting Olivia and getting to know her better!    What you'll learn in this episode: Where Olivia has traveled, and what she's done along the way What has surprised Olivia about working with Team KK What Success With Soul means for her How she practices real self-care Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode:  Ready to maximize your business's potential? Check out the sanity-saving, abundance-creating strategies we use inside the Success With Soul Incubator that help you start building a business you love and that serves your whole life. What Olivia is reading: Contagious: Why Things Catch On by Jonah Berger Follow me on Instagram @katekordsmeier   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

Ryan Alford is a 20-year ad agency veteran, successful entrepreneur, and marketing influencer. Ryan has built multiple businesses into 8-figure performers including his current digital agency Radical, which is one of the fastest-growing digital agencies in the southeast. Best known for his creative and strategic work on brands like Verizon, Lexus, and the NFL, Ryan also hosts The Radcast, a top-25 US marketing podcast. Connect with Ryan Alford: Website: https://ryanalford.com/ and www.TheRadcast.com Podcast: https://www.theradcast.com/ Instagram: https://www.instagram.com/ryanalford Facebook: https://www.facebook.com/Alford.Ryan https://www.facebook.com/Alford.Ryan LinkedIn: https://www.linkedin.com/in/ryan-alford/ TikTok: https://www.tiktok.com/@ryan.alford The Radical Formula: https://www.theradicalformula.com/?r_done=1 When: The Scientific Secrets Of Perfect Timing By Daniel H. Pink https://www.danpink.com/books/when/ Contagious: Why Things Catch On by Jonah Berger  https://jonahberger.com/books/contagious/ The Miracle Mentality by Tim Storey https://www.timstorey.com/books     ** Like what you hear? It would mean so much to me if you would take a minute to rate and review the show! It truly gives me that extra motivation to keep dishing out my best content.   RateThisPodcast.com/createtheripple   ** “21 years ago I survived a sexual assault from my boyfriend.  14 years ago I decided not to kill myself.  11 years ago I was left with 350 k worth of bad debt.  9 years ago I walked away rather than endure sexual coercion and harassment from my boss. 7 years ago I welcomed my beautiful daughter into the world.  5 years ago I left my marriage to fall in love with myself. 3 years ago I allowed myself to fully heal and reconnect with my feminine;  2 years ago I rebuilt my life, moved into my own tiny home and found my Lifetime Love.  Last year, I started my podcast and welcomed my baby boy earth side." Candice is a mom, podcaster, social marketer and essentialist who loves to engage in interesting conversations with other influencers and entrepreneurs.  Her favourite conversations are the ones that take courage to engage in.  (Check out her podcast, Create the Ripple Podcast)   She has learned the power of saying no, listening to your own heart and speaks openly about subtle abuse as it occurs in relationships - personally and professionally.   She's become a voice for listening to your own truth and speaking it clearly, powerfully - at home, at work and in your life.  She spends her time living - in a tiny home (250 sq ft), traveling, speaking and sharing candidly with others how to live life after betrayal, to trust themselves, to speak up for themselves and set powerful boundaries.    After a narcissistic partner cheated on her with multiple women, left her (and the country!) With over 350 thousand dollars worth of bad debt, Candice was forced to rebuild her life, her credit and her trust in herself. Coming out of this, she encountered her own “Me Too” moment dealing with sexual coercion and harassment in her professional life; saying no resulted in her being the target of gossip that tarnished her reputation.    Deeply affected by the gaslighting and the experiences, she adopted a minimalist lifestyle, leaned on her personal network and practiced radical personal forgiveness, acceptance and responsibility.  The journey was not without its impact and Candice shares powerfully about dealing with anxiety, depression, shame and learning to let go.   When grief rocked her world a little less than 2 years ago, Candice knew it was time to stop her life, hit the pause button and finally do the deep work to heal her heart, self and mindset.  Emerging from this place, Candice has begun to embrace her fierce and receptive feminine nature.  The journey to be and embrace all the parts of herself has led her to the place to start her wildly successful Create the Ripple Podcast; Trust the Niggle and Tell the Truth - where she features other amazing guests who are not afraid to do the hard work of personal development, listen to their own minds/heart and then speak up and out for those things that matter; to themselves and to make a difference in the world.   Candice loves her essentialist lifestyle for the beauty and freedom it offers her.  She can never resist the urge to take off her boots to walk barefoot into a clear mountain lake or stream. When she is not connecting or writing, she can be found disappearing into the backcountry trails of Canada with her life-love Mark and losing herself exploring waterfalls and mountain trails. She is a quiet introvert who adores eating clean foods and reading a great book.     For Website and Social Links: https://candicesmiley.carrd.co/   DISCLOSURE: I USE MY WEBSITE  AND SOCIAL MEDIA PLATFORMS TO CREATE THE INCOME THAT SUPPORTS MY LIFESTYLE. WHEN YOU FOLLOW ME POSTS/ARTICLES/PAGES/ESSAYS  MAY CONTAIN AFFILIATE LINKS, MEANING I GET A COMMISSION IF YOU DECIDE TO MAKE A PURCHASE THROUGH MY LINKS, AT NO COST TO YOU. PLEASE READ MY DISCLOSURE FOR MORE INFO  

Have you ever wondered how you could change someone's mind  or make something go viral? Jonah Berger shares what works to change people's minds – even under almost impossible conditions – and how to make things “catch on.” Jonah Berger is a professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is a world-renowned expert on change and on word of mouth, social influence, viral marketing, and how products, ideas, and behaviors catch on. He has taught tens of thousands of students and executives, and advised hundreds of companies including Apple, Google and Nike.He is the author of The Catalyst: How to Change Anyone's Mind and Contagious: Why Things Catch On

If you have ever cooked pasta you’ve likely considered using HOT tap water instead of cold to speed up the process. After all, hot tap water takes less time to boil. But is it really a good idea to cook with hot tap water? We begin this episode with a discussion on why it is such a bad idea. https://www.nytimes.com/2008/01/29/health/29real.html Whether or not something catches on and becomes popular may seem as if it’s luck or chance. But it isn’t really luck at all. If you’ve ever wondered why some restaurants succeed while others fail or why some books, TV shows or movies do great but others go nowhere, you will want to listen to this segment. Jonah Berger, is a professor at the Wharton School at the University of Pennsylvania and author of the book Contagious: Why Things Catch On (https://amzn.to/2IQAn0s). Jonah joins me to explains the science of popularity – and it really is a science. Conventional wisdom is that you should change the oil in your car every 3,000 miles. And it is a great example of just how wrong conventional wisdom is. Now it used to be accurate but not with cars today. Listen as I reveal how often you should REALLY change your oil. https://www.caranddriver.com/features/a26590646/how-often-to-change-oil/ Can you be logical AND emotional at the same time? (That was always an issue for Mr. Spock on Star Trek). Is there only one logical way to get to a conclusion? How does logic really work? We all need logic and to help you understand it is Eugenia Cheng. She is Scientist in Residence at the School of the Art Institute in Chicago and author of the book The Art of Logic in an Illogical World (https://amzn.to/2QHth15). She joins me to explain logic and how you can use logic more effectively in your life. PLEASE SUPPORT OUR SPONSORS! Discover matches all the cash back you earn on your credit card at the end of your first year automatically and is accepted at 99% of places in the U.S. that take credit cards! Learn more at https://discover.com/yes M1 Is the finance Super App, where you can invest, borrow, save and spend all in one place! Visit https://m1finance.com/something to sign up and get $30 to invest! https://www.geico.com Bundle your policies and save! It's Geico easy! Dell’s Semi Annual Sale is the perfect time to power up productivity and gaming victories. Now you can save what Dell employees save on high-performance tech. Save 17% on the latest XPS and Alienware computers with Intel Core processors. Plus, check out exclusive savings on Dell monitors, headsets and accessories for greater immersion in all you do. Upgrade today by calling 800 buy Dell, or you can visit https://dell.com/Semi Annual Sale Right now Total Gym is offering a 30-day in-home trial on the Total Gym Fit for Just $1.  Seriously $1…. So what do you have to lose? And no matter which Total Gym you try, my listeners can get an ADDITIONAL 20% OFF whatever discount they’re currently running. Just head to https://TotalGymDirect.com/SOMETHING to get this special offer! Let NetSuite show you how they'll benefit your business with a FREE Product Tour at https://netsuite.com/SYSK Backcountry.com is the BEST place for outdoor gear and apparel. Go to https://backcountry.com/sysk and use promo code SYSK to get 15% off your first full price purchase! Truebill is the smartest way to manage your finances. The average person saves $720 per year with Truebill. Get started today at https://Truebill.com/SYSK Take control of your finances and start saving today! You’re one of a kind—and so are your taxes. Whether you want to file with the help of an expert or let an expert do the filing for you, TurboTax Live tax experts are here to help, giving you the confidence to know that you're one-of-a-kind, uniquely you taxes are done right. Intuit TurboTax Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

I have a very interesting conversation with leadership and productivity expert Lynn Bonner who shares some incredible ideas on how we can maintain a high level of productivity during our days, my review today is on a book entitled Contagious- Why Things Catch On, and we end our vast plethora of fun with a meat marinade recipe that will have you jumping out of your chair to make it, so make sure you stick around until the end for that!

Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals as well as three international best-selling books including Contagious: Why Things Catch On. He teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times Wall Street Journal, and Harvard Business Review. Listen in on Guy Kawasaki's Remarkable People podcast and learn about why things go viral from world-renowned expert on change, Dr. Jonah Berger.

Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola, and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.

Episode 046: Vonda and Lori talk a bit about a book they find fascinating. This read can help you discover why a friend shares something with you, or you want to share something exciting with them .  But it can also give you ideas for marketing your business. Contagious: Why Things Catch On by author Jonah Berger is a book packed with stories and studies that we think you too will find enjoyable.Our sponsors: Flower Clique, to help you elevate your businessand Flower Prep School, the perfect solution to bring you from Desire to Designer

Join us as we take a look at a couple popular books on this week's Butchering Books podcast. We discuss Contagious: Why Things Catch On by Jonah Berger and The 48 Laws of Power by Robert Greene. Learn more about how how human judgment and our choices play a part in marketing and our personal image.

Why are people reluctant to change? What are the barriers to change? How do you overcome them? According to Jonah Berger, you have to find the catalyst that’s needed to create the change to overcome those barriers. In this episode of Negotiations Ninja, Jonah talks about the 5 most common barriers and how to overcome them to create lasting change. Don’t miss it!  Jonah has been a marketing professor at the Wharton School of Business at the University of Pennsylvania for 13 years. He researches social influence, word of mouth, and why products, ideas, and behaviors catch on. A couple of years ago he wrote Contagious: Why Things Catch On and more recently wrote the book The Catalyst: How to Change Anyone's Mind.  Outline of This Episode [1:53] Jonah’s background in the industry [3:42] Change minds by reducing reactants [6:30] Bypassing the anti-persuasion radar [9:30] How many choices should be available [13:14] Endowment: stick with what you know [19:28] How to frame the cost of inaction [20:18] How corroborating evidence is a catalyst  [23:00] How to connect with Jonah Berger Resources & People Mentioned BOOK: The Catalyst by Jonah Berger BOOK: Contagious by Jonah Berger Pareto Optimality Connect with Jonah Berger Jonah’s Website Follow on Twitter Connect on LinkedIn Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja

Change your life in a month by aligning your actions and goal setting with the cycle of the Moon.  Today, we're getting into how you're menstrual cycle and the Moon cycle are connected and what each of it's phases mean for the rhythm of your life and goal setting in your business.  Bri Camille is a licensed hypnotherapist, spirit junkie, poetic storyteller, community builder and podcast host of The Single Mom Tribe. And in today's episode she's walking us through how to create aligned goals and actions based on the 8 cycle of the moon with practices for each one.  Other topics include:  Cutting out the noise of should's It's ok to take a step back and get off social media Using the moon to bring your goals to life How the Moon applies to the men in our life (and a rumor about how Bill Gates plans his schedule)  The difference between masculine and feminine energy and why it's not just male vs. female (and why we all need both!)  Her new Moon and full Moon rituals  (like Moon water!) Connect with Bri on Instagram and let her know a key takeaway from her interview: https://www.instagram.com/iam.bricamille/ If you're a single mom looking for community and resources, follow along with Bri here: https://www.instagram.com/single.mom.tribe/ And you can listen to her podcast here: https://www.instagram.com/single.mom.tribe/ Find our more: http://www.lovewildheart.com _____________________ Your gift: Because I appreciate your time so much, when you take the time to leave a review of the podcast, I'll send you the book summary of Contagious: Why Things Catch On from our April Beyond the Book Club pick! DM me on Instagram or email me at hello@sarahlynnco.com and let me know you did so I can send you back your gift!

I know that you are pouring so much into your business, your side-hustle or getting your big idea off the ground. I also know there's other things happening in your life that need your attention and they can play into how you show up in those areas. Your relationships - whether romantic, a friendship, a parent, or a leader - can have big impact, for the good, or can make things harder. To help us build and maintain healthy relationships in our lives so that we can be the best version of ourselves in our businesses, Enneagram Coach and author of, The Enneagram in Love: A Roadmap for Building and Strengthening Romantic Relationships, Steph Barron Hall is on the podcast today to drop some Enneagram knowledge on us. In this interview, you'll hear: How Steph became an Enneagram Coach (a story you might be able to relate to) How understanding your and your partners number can help your love life thrive Why it's not enough to only look at your partner's behavior in conflict An overview of strengths and weaknesses in a relationship by Enneagram type (we go thru all 9!) Your questions answered! I asked awhile back what you'd like me to ask Steph and you had great questions she digs into Additional resources from Steph you want to know about: Buy Steph's book here! - https://amzn.to/33RaXwq Listen to Ask an Enneagram Coach Podcast: https://askanenneagramcoach.buzzsprout.com/ Connect with her on Instagram: https://www.instagram.com/ninetypesco/ Tea for your Enneagram type: https://askanenneagramcoach.buzzsprout.com/ What is your Enneagram number? What did you learn about it from Steph? Take a screenshot of this episode and tag me @sarahlynn.co and Steph @ninetypesco over and let us know! ____________________ Your gift: Because I appreciate your time so much, when you take the time to leave a review of the podcast, I'll send you the book summary of Contagious: Why Things Catch On from our April Beyond the Book Club pick! DM me on Instagram or email me at hello@sarahlynnco.com and let me know you did so I can send you back your gift!

Hey!

Apps don’t go viral by accident. To increase downloads by over 4000% like Airbnb, Uber, and Dropbox did, you need to engineer your app business’ growth. In this episode, Sean shares the secret to viral growth and the exact framework you can use to achieve these results. Show Highlights Include: How Pokémon Go reached 500 million downloads in the first year [1:16] Why the term “growth hacker” is overused and not entirely accurate [2:23] The first fundamental step to going viral [3:50] The unique and effective strategy we use for our high-profile clients [4:45] The exact framework you can use to skyrocket your app’s growth [8:22] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https://www.preapps.com/app-marketing-services/podcast-optin Mentioned in the episode: Contagious: Why Things Catch On by Jonah Berger Growth Hacker Marketing by Ryan Holliday

Just recently finished a book written by John Berger called Contagious - Why Things Catch On.   As one of his main examples, Berger used the Philadelphia restaurant Barkley Prime as a business that figured out how to create a product that naturally became contagious amongst the masses...  “What is it, what is it????” Hey, it's Stevie SuperSoft! Do you have any guesses, Stevie? “Of course, it is the best steak ever, the high-end beef of all beefs... The type of meat that can put you into hibernation for 6 months.

Part 2 w/ Joseph Illidge, Editorial Director, A Wave Blue WorldIn part 2 of the conversation with Joseph Illidge we continue our exploration of geek culture surpassing the mainstream. Specifically Philip and Joseph use comic book allegories to frame public policy. Additionally, they examine what a movie like Joker and a TV series like Watchmen can tell us about both this place in time socially and the future of content. Joseph's Drop: Jonah Berger's Contagious: Why Things Catch OnPhilip's Drop: Netflix Series Bojack Horseman

Contagious Why Things Catch On, by Jonah Berger --- Support this podcast: https://anchor.fm/bestbookbits/support

Eloise Stewart of Eloise Design Company is spot on with figuring out the life and career challenges both for herself and for others and creating a creative space for others. The decision to begin her business started with helping people, but she first reached out to others to help her start out and she looked toward honest mentors. School was a struggle for her but she worked hard to memorize or study to make things click and that helped her become the entrepreneur she is today and makes her a better teacher with bite size learning steps. Eloise says her biggest strength are the people put in her path who she collaborates and partners with who teach and stretch her and give her opportunities. Her team divides work and they spend time monthly to brainstorm and get the plans set with everyone contributing both for their own company and the clients they serve. Books that impress Eloise include Contagious: Why Things Catch On by Jonah Berger. Marketing is relational for both individuals and businesses—need to stop comparing themselves to others. Song used by permission “STOMP” written by Donica Knight and Jim Huff

Just listen to the intro and you will fall in love with Katie as much as we did when we met her

Elemen utama untuk membuat sesuatu menjadi viral adalah produk itu sendiri. Dari awal, kita harus mendesain produk untuk viral. Karena untuk menjadi viral bukan sebuah kesengajaan, tapi sebuah niat. Kali ini saya akan membahas buku Contagious: Why Things Catch On karya Jonah Berger. Buku ini membahas alasan di balik sesuatu yang viral. Berger merupakan profesor marketing dari The Wharton School of Business, University of Pennsylvania. Selama puluhan tahun, Berger telah melakukan riset alasan di balik orang, produk, atau jasa yang viral. Dia menyimpulkan word of mouth mempengaruhi keputusan penjualan hingga 20-50%. Courtesy of background music: https://www.hooksounds.com/

(https://www.theh2duo.com/wp-content/uploads/2019/08/1074-x-366-current-podcast-template-2.png) Duke Greenhill is a leading advertising creative and strategist, writer, filmmaker, and omnichannel marketer. He’s known for being among the first to employ augmented reality gaming (ARG) and episodic transmedia marketing in the United States, and for being a thought leader in the luxury branding and advertising space. Duke has published articles on luxury brand strategy and storytelling in top-tier industry press including Fast Company, The Harvard Business Review, The Telegraph, HubSpot and others. His projects have won many industry awards, including Effies, One Shows, Ogilvy Awards, ADDYs, and others. According to Academia.edu, an organization that monitors the impact of published thought leaders, Greenhill is cited in nearly half a million journals and academic papers. He’s currently the chair of advertising and the chair of graphic design at the Savannah College of Arts & Design (SCAD)–the university for creative careers. Top Takeaways Keep our message simple. Remember that our social currency is defined by the quality of our engagement and not necessarily the quantity of followers. At the end of the day, human beings make decisions emotionally. We use reason to rationalize a decision we’ve already made. If you can conjure up emotion in a target audience and that emotion is what drives them to take action, you’ve won. Shownotes: [05:15]At the end of the day, I think water is sexy. [5:53] I don’t see why there needs to be a distance between the way we market a Tiffany ring and the way we communicate about water. [6:13] Stop thinking about water as a utility, as something people don’t want to hear about, as some second-rate product or service and start treating it with the respect it deserves. [7:05] The book–Contagious: Why Things Catch On–breaks down certain components that make communications viral, shareable, sticky. [7:23] The class–Creating Contagion: From Experience to Entertainment–discusses ways to be at the forefront of communications by focusing first on the entertainment value of the communication and the utility of it–what it provides the end-user, rather than the message and how to sell it. [8:54] Five elements of story: Character, Plot, Setting, Tension/Conflict, and Resolution. Story is the fundamental thing that makes any kind of communication worth communicating. [9:30] Story–it’s a drug, leverage the addiction. [10:40] Communication is easy? HA! (Rabbit hole!) [12:16] 360-degrees of sticky: a class project involving students to create an omnichannel campaign (which refers to using multiple channels – surround sound) [14:38] Triggers–anything you can attach a “call to action” to–attaching the purchase or use of the product to smells, taste, shape, color to conjure top of mind thinking. When it’s top of mind they take action. [18:22 ] Remarkability-anything worth remarking about, repeating, sharing. [18:43] People are impressed with innovation–it’s a currency all on its own. [18:56] An example of remarkable innovation–predictive audio [22:42] Water nerds: we have to tell the story of our passion! [23:05] Water should be a luxury brand. [23:36] Currency of Clout: (social currency) the value that your followers place on whatever information it is you want to share with them–that beats the number of followers you have. Quality over quantity. [24:40] Positive Influence: Fyre Festival [27:49] Negative Influence: Snooki [29:19] Gamification–application of gaming principles, competition, to a commercial communication. Think fit tech. [30:20] How Dr. Dre and Beats by Dre teaches us about data and measurement. [34:39] Keeping our messages simple. [37:30] Campaigns vs. platforms. [38:33] Platform vs your brand. The brand is the foundation of everything. If you...

Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content. Emotions such as laughter or anger. Marketing messages tend to focus on information. But many times information is not enough. They need something more. And that is where emotion comes in. Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action. In the book Contagious: Why Things Catch On by Jonan Berger they mention six principles of social currency: Social Currency: How does it make people look to talk about a product or idea? Triggers: Peanut butter makes us think of jelly. If our content can harness trigger emotions, or tie into an environment. Emotion: Some emotions increate sharing and others decrease it. In some cases, negative emotions can be useful. Public: Making our ideas more public. Practical Value: If your podcast helps people, people love to be helpful and spread the word. Stories: People don't just share information and facts, they tell stories. People prefer sharing things that make them seem entertaining rather than boring, clever rather than dumb, and hip rather than dull. My audience member said she groups these into four categories: Helpful Social Reciprosity Ego What Was The Last Thing You Shared and Why? Adrea from the Talk about Talk Podcast Steve Stewart gives some strategies of how he using sharing to grow your social media following to promote and upcoming event. Steph Fuccio shared the Smarty Pants Podcast New Media Show had some breaking news about Pandora Tom Tinker Taylor Soldier Sponge Productions shared Shufflecasts cause it made him laugh Paul from the Fighting Through Podcast (WWII) shared a photograph of the Queen Mary to his audience that had been updated to be in color. Sarah Mikutel shared Food Heroes Erik K John shared the School of Podcasting and the Audacity to Podcast as people wanted things a bit more technical than he was comfortable talking about. September Question of the Month How do you decide what's worth spending money on for your podcast? We all obviously have different budgets and needs but what's essential vs what do we aspire to have or use? Go to www.schoolofpodcasting.com/question Mentioned On This Episode vacuumpodcast.com Podcast Review Show (prices going up)

Don Chenz is joined by new co-host Dan Pulzello as they dissect the dating scene, best practices on dating apps and what Chenz is doing wrong. Later, Chenz vents his frustration over people that go "viral" and the guys explain why they're both hypocrites. Recommendations: Dan (book) - One More Thing: Stories and Other Stories by B.J. Novak  https://www.amazon.com/One-More-Thing-Stories-Contemporaries/dp/0804169780/ref=sr_1_1?crid=MMMMBV8SWCCZ&keywords=one+more+thing+by+b.j.+novak&qid=1560395778&s=gateway&sprefix=one+more+thing+b%2Caps%2C139&sr=8-1  Chenz (book) - Contagious: Why Things Catch On by Jonah Berger  https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/ref=sr_1_1?crid=1II9Q3HFHA0W2&keywords=contagious+why+things+catch+on&qid=1560395899&s=gateway&sprefix=contagi%2Caps%2C235&sr=8-1

How does anything become popular? And what are the influences that dictate our decisions – whether we’re conscious of it or not? Wharton School Professor Jonah Berger is a world-renowned expert on social influence, consumer behavior, and why things spread or go viral. He’s also written two bestselling books: Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Berger joins the podcast to explain why, at its core, word of mouth marketing is about understanding your audience’s needs and motivations. While you “can’t cheat the system” with word of mouth, you can create it and get people sharing and talking about your stuff. Listen to this episode to learn: • Why social currency makes people feel like insiders • The impact of word of mouth, and why it happens less online than you think • How triggers like “peanut butter and…” or the Snickers “Hangry” ad campaign can serve as reminders for brands and products • How emotions (both positive and negative) can motivate us to share, or hold us back from sharing • The brand strategy behind “same, but different” – or, why “optimal distinctiveness” has been so successful for companies like Apple, Chobani, and others • A preview of Berger’s next book about how to change anyone's mind • Will the “royal” baby name Archie catch on, and how long until it falls out of fashion? For more information on Jonah Berger: jonahberger.com

Whether we realize it or not, people have a surprisingly powerful impact on each other and social influence plays a tremendous role in shaping human behavior. Dr. Jonah Berger, professor at the University of Pennsylvania's Wharton School of Business has spent over 15 years studying these concepts within the field of behavioral science. In this episode, he and host Bill Coppel – Managing Director and Chief Client Growth Officer at First Clearing – discuss the ways in which we can motivate ourselves and others, be more influential, and use our understanding of how social influence works as a powerful business tool. When evaluating how people choose the financial advisor that they do, returns are only one of the features that factor in to the decision. Dr. Jonah Berger joins host Bill Coppel to talk about the importance of value creation for one's clients by understanding what drives customer behavior and by understanding the impacts of social influence. Jonah talks about the motivations that shape our decisions via a six-step framework called STEPPS. This framework is an acronym that stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Among the takeaways is a discussion around the power of stories and how financial professionals can communicate information in this way so that their clients can in turn take those same stories to transmit information to someone else and be an advocate for their services. In this episode, you'll hear: How the concept of social currency relates to financial services How to help your clients become advocates for you What the psychological drivers are for why we share via a practical framework Best practices for communicating with clients and ways to stay top-of-mind Jonah Berger is a marketing professor at the University of Pennsylvania's Wharton School of Business. He has published dozens of articles in top-tier academic journals, and accounts of his work frequently appear in popular outlets such as The New York Times, NPR, The Wall Street Journal, and the Harvard Business Review. He is a New York Times best-selling author of the book Contagious: Why Things Catch On, as well as Invisible Influence: The Hidden Forces that Shape Behavior. He has spent over 15 years studying the behavioral sciences that underlie how people make decisions, how ideas and products catch on, and how social influences shape behavior. He also consults with top Fortune 100 companies, including Google, Apple, and Vanguard, to name a few. Ways to contact Jonah/learn more: Website: jonahberger.com  Disclosure: This content is provided for general informational purposes only. The views expressed by non-affiliated guest speakers are their own, and do not necessarily reflect the opinion of First Clearing or its affiliates. First Clearing and its affiliates do not endorse any guest speakers or their companies, and therefore give no assurances as to the quality of their products and services. This channel is not monitored by First Clearing. For more information on our podcasts visit firstclearing.com. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo and Company. Copyright 2018 Wells Fargo Clearing Services, LLC. All rights reserved. First Clearing provides correspondent services to broker-dealers and does not provide services to the general public. CAR 1218-02591

Anyone who has ever cooked pasta has thought about using HOT tap water instead of cold to speed up the process. After all, hot tap water takes less time to boil. But is it really a good idea to cook with hot tap water? We begin this episode with a discussion on why it is such a bad idea. https://www.nytimes.com/2008/01/29/health/29real.htmlIt may seem as if it's luck or chance that causes some things catch on and become popular or go viral. But it isn’t luck really. If you’ve ever wondered why some restaurants succeed while others fail or why some books, TV shows or movies do great but others go nowhere, you will want to listen to this segment. Jonah Berger, is a professor at the Wharton School at the University of Pennsylvania and author of the book Contagious: Why Things Catch On https://amzn.to/2IQAn0s. Jonah joins me to explains the science of popularity – and it really is a science. Conventional wisdom is that you should change the oil in your car every 3,000 miles. And it is a great example of just how wrong conventional wisdom is. Now it used to be accurate but not with cars today. Listen as I reveal how often you should REALLY change your oil. http://www.edmunds.com/car-care/stop-changing-your-oil.html?mktcat=maintenance-article&kw=stop+changing+your+oil&mktid=ob61762858&msite=wLogic is sometimes misunderstood. For example, can you be logical AND emotional? (That was always an issue for Mr. Spock on Star Trek). Is there only one logical way to get to a conclusion? How does logic really work? We all need logic and to help you understand it is Eugenia Cheng. She is Scientist in Residence at the School of the Art Institute in Chicago and author of the book The Art of Logic in an Illogical World https://amzn.to/2QHth15. She joins me to explain logic and how you can use logic more effectively in your life.This Week's Sponsorscare/of. For 25% off your first month of personalized care/of vitamins go to www.TakeCareOf.com and use the promo code SOMETHING Ancestry DNA. For 20% off your Ancestry DNA Kit go to www.ancestry.com/somethingGlip. Get a free Glip account at www.glip.com/somethingMadison Reed. For 10% off plus free shipping on your first order go to www.Madison-Reed.com/something

Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Contagious explains the science behind word of mouth, how six key factors drive products and ideas to become popular, and how you can apply that science to get your own stuff to catch on. Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on. You can read the Nir and Far blog post on: What Triggers The Best Word of Mouth Marketing https://www.nirandfar.com/2014/06/triggerhump.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

In this episode, I talk with Jonah Berger about his books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior". We also talk about social currency, triggers, emotion, and much more. The post Ideas: Jonah Berger — Contagious: Why Things Catch On appeared first on Adam Kirk Smith.

While recently driving between Phoenix and Tucson, I began listening to Contagious: Why Things Catch On by Jonah Berger. One section of it prompted some thoughts around book publicity and why both immediate publicity and ongoing word of mouth are critical to an author's long-term success.In this episode you will discover:The one-day activity you can easily undertake that will prove how often we promote via word of mouth without even realizing it.Why negative publicity still triggers a response that benefits a product or serviceThe big bonus of self-publishing when it comes to ongoing word of mouth (which you can't take advantage of when you're published by a traditional publishing house)The lifespan of a publicity push for a traditionally published book versus a self-published bookWhy the long tail of a book launch contains the most potential for opportunityHow the implementation of ongoing word of mouth promotion strategies must be approached like sleep-training a babyWhy the correlations we tend to draw between super successful products are often quite misleadingResources MentionedContagious: Why Things Catch On by Jonah BergerSupport this show http://supporter.acast.com/authors-creators-visionaries-podcast. See acast.com/privacy for privacy and opt-out information.

Who is Jonah Berger? Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. What is Contagious? Contagious is all about the science of word of mouth, lots of companies from big to small want to see things catch on and we see examples of things that catch on. However, underneath that there is a question — Why? Why do somethings catch on, and other fail? It’s not about high budgets or even having the best product. It’s about Word of mouth and social influence. Advertising and paid media is expensive and not very effective. Dollar spent on word of mouth, goes 10 times as far as a dollar spent on advertising. How do we get people talking about and sharing our stuff? We often think it’s luck, or chance but it’s not, it’s a science behind it. We’ve looked at thousands of online content, tens of thousands of brands, millions of purchases across US and the world. The same 6 ‘STEPPS’, keep coming up again and again. The ‘STEPPS’ Framework (credit: unruly.co): 1. Social Currency People care about how they look to others. They want to seem smart, cool, and in-the-know. So be sure to find the inner-remarkability (e.g. Will it Blend?) and make people feel like insiders. 2.Triggers Top-of-mind means tip-of-tongue. So consider the context and grow your habitat so that people are frequently triggered to think about your product or idea. Rebecca Black’s ‘Friday’ music video is a great example of this. 3.Emotion When we care, we share. Emotional content often goes viral, so focus on feelings rather than function. And kindle the fire using high arousal emotions. 4.Public Built to show, built to grow. The more public something is, the more likely people will imitate it. Design products and initiatives that advertise themselves (e.g. red bottom shoes) and create some visible behavioural residue. 5.Practical Value News you can use. Useful things get shared. So highlight incredible value and expertise so that people can easily pass it on. 6.Stories Information travels under what seems like idle chatter. Stories are vessels — so build a Trojan Horse. Create a narrative or story that people want to tell which carries your idea along for the ride. Each of these explains why people talk and share and why all sorts of products and services catch on.  What is the best way to gain social currency at a time when people like Instagram Influencers are on the rise? Much more important than the technology, it’s the psychology. One platform is not more important than the other, it’s about understanding why people are sharing on platforms. Companies change platforms because they hear that’s where their users are. Foursquare was big, then it wasn’t. Vine was a big thing, then it wasn’t. It’s really easy to focus on the technology, but to be successful, you need to focus on the psychology.  Why do some accounts do better than others? It’s not about having social connections, it’s about getting those connections to share and engage with your content. To get social currency: the better you make someone look, the more likely they are to talk about it and share it.  Example: Please don’t tell — a hidden bar in NYC. ‘Please don’t tell’ is a NYC bar hidden inside of a hotdog restaurant. You can have whatever hotdog you want, but at the back of the restaurant, there’s a rotary dial phone, when you pick up the phone you dial the number and if you’re lucky and they have space the back door of the phone booth will open and you’ll be led into a secret bar.  What’s interesting about ‘Please don’t tell’ is that when we think about Marketing and communications, we think it’s about telling people how great we are, we think it’s really important to be really out there. In some cases however, secrets are interesting — think about the last time someone told you a secret and told you not to tell anyone else. What’s the first thing you do with that information, you tell someone! Having access to information that not everyone has, makes you look smart. You look in the know. Social Media and Instagram Influencers focus heavily on their lifestyle of flying first class, taking pics with celebs, on vacation. Nobody posts about being in the office working on Excel spreadsheets! Why? Because it doesn’t make them look good.  Two things are important: People like sharing things that make them look good. To get people to share our stuff, we need to make them look good. Accounts too often focus on the user having a good time, but there’s no incentive for a viewer to share that information. Nobody cares about you, they care about how it makes them look.  Interesting Example: Beyonce released an album a couple of years ago. No advertising, all she did was put a picture up of it on Instagram. Why? She knew how her followers would be the first people to tell everyone else about it. Being ahead of the curve, makes you look smart.  If you go to YouTube and look at the first comment, it literally says: “First” (I was there before everyone). It’s not about us, it’s about our audience, how can we make them look smart? When we give people social currency, they talk about us, but we get to come along for the ride.  The importance of Triggers: All of the above is about talking about things we like. However, there are many things we like, that we don’t talk about. It’s like having restaurant in the are you love in your town or city where you love the food, and it’s great, you really like it, but you don’t go because you forget about it. However, if someone says: “Hey! Let’s go to that Restaurant” you often don’t hesitate. The challenge is that you don’t think about that particular restaurant.  70% of purchase is consideration. Most people only say what’s at the top of their mind they are filling voids in conversation, so they talk about all sorts of things such as the weather, what they’re doing on the weekend, their kids, etc. Why? Because this is at the top of their mind. However, what we need to trigger is what’s going to get people to talk about us. Therefore, Triggers are little environmental reminders that remind users of a product or service that isn’t there.  For example, when we say: “PB and”… you think “J” as in Jelly. When I say “Rum and…”, you think “coke”. When you watch a movie, you often eat popcorn. These two things have no correlation other than a complimentary association. The question we need to ask ourselves is, what are our triggers? What’s reminds people of our product or service.  All companies have a great message, but will the message get people to think about the company? If people like you, but they don’t think about you, it’s going going to matter very much.  There’s “Kit Kat and Coffee”, there’s “Popcorn and Movies”, there’s “PB & J”. However, what about a SaaS Platform that’s not tangible — how do you create Triggers for these? The principles are exactly the same. When thinking about Triggers, there’s 4 main questions that need answering: Who? — Who’s the audience? Who should think about our product or service? This is target demographics. When? When do we want people to think about us? It’s unlikely that people will think about us all the time, so if you’re a service for example, you need to ask yourself: “When do I want people to think about me?” or better yet, “What problem are they having where my product can be the peanut butter service”.  What’s around at that time? How can we create that link? A study was done at Stanford where we wanted to get under graduates to eat more fruits. Undergrads say they want to eat more fruits and vegetables, but they just don’t do it.  So they tried two slogans: Live the healthy way, eat 5 fruits and veggies a day: traditional nice sounding slogan that many companies would use.  Each and every dining hall tray needs 5 fruits and veggies a day.  Interestingly, people liked the first slogan, but didn’t really like the second slogan. We showed them the font and slogan a few times and over a two week study, we looked at the fruit and veggie consumption and found something interesting. The first slogan (they liked), sounded very good, but didn’t change behaviour. The second slogan (which they related a 1/10) and didn’t like actually made them eat 25% more fruits and veg a day.  Why? We followed the 4 questions: Who? Students at Stanford University.  What’s the when? We don’t want them to think about fruits and veggies all the time, just when the behaviour is taking place.  What’s in the environment at these times? A dining tray. How did we create a link to it? That silly slogan. So when we think of a SaaS slogan, or if you’re an influencer looking to increase your following, then think about the “when” — i.e when you want people to think about you, and think about what will be around at that time. What’s the sense? What’s that tray? What’s missing? This will help identify our triggers for us to come to mind at the right time.  What’s the secret to making virality a regular occurrence? The reason why this question was asked is because after the ALS Ice Bucket challenge, many people tried to “copycat” actions that were all for a good cause, however this was to no avail, even though it followed the exact same model as the ALS Ice Bucket Challenge — so why did the Ice Bucket Challege work and why didn’t the copycat versions work? Jonah mentioned that we think things are the same, however, we don’t actually understand why they’re working. Two things may look very similar, however actually may be quite different on the inside. What’s important is the Inside (what’s driving the behaviour, but not how it looks). After the ALS Ice Bucket Challenge, Jonah received a flood of emails with ideas from organisations on ideas to go viral like spraying ketchup and mustard on each other (not the worst idea he’s heard), for a good cause! Too often companies think that if they just copy what people did to be successful then it will also be successful. Doing the same thing as someone done before isn’t going to be enough. Think about if someone jumped from behind the wall and spooked you, yeah it may work well the first time, but if you do it again and again, it’s not going to be scary, because it’s not surprising, novel or different and therefore it’s not going to work in the same way.  The key thing is why. Figure out why something is successful and how you can make something new, interesting or novel. People often talk about having 1000 true fans, but how many people do you need to start a trend like Movember? Is there a minimum amount of people required to make something catch on?   It’s not about the number, no matter wether this is 1,000 or 2,000. Going viral, isn’t even the goal. When you want to create a “viral video” you work with an ad agency, often at times they go out and pay a bunch of people to watch your content so that they can say it went viral.  However, the goal isn’t to get 1000 people to watch your stuff, it’s to get 1000 people to share and engage with your stuff.  Example: Warby Parker Warby Parker often got questions about various topics and they realised they didn’t have the space on Twitter to answer the questions properly. So they started creating videos. The videos were getting between 100–150 views, and this doesn’t seem much. It’s definitely a far figure from the 10 million views a viral video would get, however, each person sharing it and getting 150 views is much more powerful than the piece of content shared 1m times.  The goals not to be a flash in the pan, the goal is each one for each one. The goal is get each person to share our content. Anything your customer does on your platform is an opportunity to bake word of mouth into the service.  At a time on society where attention is so limited, how do we increase sharing and engagement as we go into 2018? It’s important to understand that the principles of Contagious were around way before the times of Social Media. Often at times users think that 80–95% of word of mouth is done online, when in fact only 7% of the world of mouth actually is. People will always share what will make them look good. Any opportunity when a user is on your platform is your opportunity (irrespective of time) is your opportunity to give them a reason to tell others about your product or service. What would you say are the top 3 latest hacks that companies need to implement going into 2018? The science is the same. Start with understanding your customers. What do they need? Why are they doing what they’re doing and use that to build word of mouth. The second part is actually understand the “STEPPS”. What’s the social currency that will bring your brand for the ride, how can you put a trigger in the environment that reminds people about your product/service.  How can you make your product more observable? What’s an emotional story that users can carry along for the ride? Following the 6 STEPPS in Contagious will really help with word of mouth. Last but not least, be authentic. It’s really easy to talk about us, but it’s much more harder to talk to our customers in a way they’ll understand. Brands that do this very well are very successful. 

Hey y'all, here's an episode from our new podcast, Simplify. As we mentioned, we're phasing out this RSS feed, so if you want to hear more great stuff, subscribe to the new podcast! iTunes: apple.co/2sUeLYA PocketCasts: pca.st/qnKH Overcast: bit.ly/2uVNFlk RSS: bit.ly/2uVeF4j // In this episode Caitlin Schiller talks to the New York Times bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior, Jonah Berger. There are so many things vying for our attention and seeking to manipulate our behavior, but what really shapes our decisions? If we think we’re savvy to advertising ploys, what actually influences what we buy? And how important are peer groups to our behavior patterns? By the end of this episode, you’ll have a better understanding of why and how you make your decisions, and how to avoid falling for groupthink. Simplify is made with love by Blinkist. To try Blinkist free for 14 days use the voucher code "bluebmw" here: https://www.blinkist.com/friends/?v=bluebmw That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (@niceaux) and Facebook (www.facebook.com/niceaux).

Visit EOFire.com for complete show notes of every Podcast episode. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, and how products, ideas, and behaviors catch on. His first book, Contagious: Why Things Catch On was a New York Times and Wall Street Journal bestseller, and his new book Invisible Influence comes out in June.

In this episode, we will discuss if your choices are driven by your own personal preferences and opinions and why influence is like a magnet. Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on and bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On.

Caitlin Schiller talks to New York Times bestselling author Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania, where he teaches Wharton’s top-ranked online course. He is also the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Jonah tells Caitlin about his newest book, Invisible Influence, which reframes the latest research on decision-making and behavioral psychology in a way that will make you rethink how your brain actually works. He explains that our peers play a powerful role in shaping our behavior and that’s mostly okay: influence helps us make decisions; it’s groupthink that’s a problem. After the interview, Ben Schuman-Stoler joins Caitlin to go deeper into the ideas and the books covered in this episode. For more info, including links to everything we discussed in the episode and a voucher to use Blinkist for free, go to http://blnk.st/2uojuCl. That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (https://soundcloud.com/niceaux) and Facebook (www.facebook.com/niceaux).

Welcome to this episode of the Real Fast Results podcast!  This is an extra special episode because today’s special guest is world famous researcher, New York Times bestselling author, and university professor Dr. Jonah Berger.  You’re about to learn how to put campaigns together, which have the propensity to be contagious and even go viral. Download the Complete PDF Show Notes Free for this Episode Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On.  Berger has spent over 15 years studying how social influence works, and how it drives products and ideas.  In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies.  He has also been published in popular outlets like the New York Times and Harvard Business Review. “Contagious” We’ve all seen products and ideas catch on, services and the like, whether it’s a product in the grocery store (Greek yogurt became popular a few years ago), whether it’s an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example.  We’ve all seen examples of things which came out of nowhere and became extremely popular, and the question is “Why?”  What was it about these things that made them popular? It turns out that it’s not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there.  It’s really about the power of word-of-mouth.  [bctt tweet="It turns out that word-of-mouth is ten times as effective as traditional advertising." username="danielhall"]   Learn How contagious marketing works Getting people to talk about your product STEPPS - Social Currency, Triggers, Emotion, Public, Practical Value, Stories How to apply "STEPPS" to what you are promoting When it comes to writing a book or creating content in some way, shape, or form, is how can you make your audience feel like an insider? Think for a moment about the cover of your book  Active colors Finding the right triggers for a product Practical value Meeting the needs of your audience Download the Complete PDF Show Notes Free for this Episode  Connecting with Dr. Berger My book is available anywhere books are sold.  Amazon, Barnes & Noble, or wherever you like.  You can find more information about me at JonahBerger.com.  There are a bunch of free resources on our website, like a workbook to help you follow the STEPPS, and those sorts of things.  You can also find me on J1Berger on Twitter. Resources Contagious: Why Things Catch On JonahBerger.com Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

I was focused on what I wanted to say and neglected my audience. Lesson learned! Follow: @j1berger @Jonharper70bd @bamradionetwork Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. He's spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published articles in top-tier academic journals and consulted for a variety of Fortune 500 companies.

In this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals and consulted for a variety of Fortune 500 companies. Popular publications like the New York Times and Harvard Business Review often cover his work. You can learn more about Jonah at jonahberger.com TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton on SoundCloud, iTunes or on your podcast app.

On this episode, Kurt and Steve interview Jonah Berger.  Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. Berger is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca‐Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.

Paul Brunson is a Mentor, Entrepreneur and Television Host. His goal in life is to help you live your best life in love and professionally. He’s the world’s most influential matchmaker, founded and exited three businesses, hosted two television shows and spent nearly a decade working directly for a billionaire. He’s now here to share many of his experiences by mentoring and coaching thousands of people.   Questions   Tell us a little bit about yourself and your journey What are some things you would recommend to a business owner to build stronger relationships to really come over as being authentic and true in what they are selling? As a small business owner, how do you find your mentor? How do you know that this person is someone you can connect with? What are some of the books that have had the biggest impact on you? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights   Paul Brunson shared that the last 7 years of his career where he left financing and became a Match Maker. It was really interesting as people would ask him “Are you really a match maker, is there such a thing as a Match Maker?” It was a career that he was passionate about and it allowed him to do so many things, so the biography, in terms of hosting television shows and launching other businesses, he was able to do that as a result of becoming a Match Maker. Most recently he has hosted a few television shows, “Love Town: with Oprah Winfrey” and “Preachers of the L.A” where he did the after show. He stated that he is preparing to launch a new show on ABC Primetime which is his own show where he is Executive Producing, he also launched a Match Making Agency and he also launched several other projects that he is proud of and so he stays really busy. He stated that for his entire life, he joked about doing many things and often times we all say that we hustle and have 3 or 4 jobs but what he most recently discovered over the last year and a half is a book called “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller that really changed his life. If we want to be good at things in life, we can do multiple things and be good but if you want to be great, it requires a singleness of purpose and that is what he is trying, get focused and divest out of all of his projects and just really focus on one. Yanique stated that it is important that whatever you are doing, you put 100% of yourself in it. She was reading a book that says, “You can’t effectively do things 100% at the same time,” in other words, if you are watching the television and reading a book, you are following the gist of the movie and you’re reading the book but you’re not doing both activities at 100% because it is just not humanly possible. Paul agreed with the phrase and stated that on top of that there’s a switching cost that not a lot of us realize, so you’re watching the television and at the same time you think you are working and responding to an email, technically you can’t do both at the same time so you’re only doing one but what you’re really doing is you’re going from the television to the email and when you go to the email there’s a switching cost, your mind now has to re calibrate to the email and because it is re calibrating that’s a cost and energy involved and so it re calibrates to the email then you go back to the television and has to re calibrate back to the television so there’s a cost and time allocated to that. It just goes to show that there is really no such thing as multitasking. Paul stated that for business owners to build stronger relationships they have to start with themselves, they have to start with a true examination of who they are. You can’t begin to outline what your mission is, your brand position mission statement is, you can’t come up with your marketing concepts, you can’t do any of that until you are first not only deciding of who you are but also be comfortable with who you are. There are a lot of small business owners attempt to replicate what they see other people in their industry doing and you can’t do that; you have to grasp your uniqueness. Paul Brunson says he always says your uniqueness is where your power is, that’s what differentiates you and you want to embrace that. First, know who you are and the second is to understand that effective marketing is about content marketing and a key component to content marketing is relevant, value added, consistent information so you want to always be making sure that the content you are distributing is not just relevant to you but it ties you with your customers and the experiences that your customers are going through. You want it to be value added and essentially moving them forward towards whatever they’re goal is, so if you’re helping someone get close to their goal, you are a value add to them. Consistence is tricky because if you’re leveraging Social Media, you have to be extraordinarily active and consistent in your content and not just daily content. We’re at a point now where you need multiple pieces of content to be distributed on a daily basis. So to really engage the customers for them to really know authentically who you are, doing some soul searching, you have to know who you are and you have to embrace that and you have to articulate that or convey that through consistent value added content. Yanique made reference to a video Paul Brunson posted on his Facebook Page with his mentee about “How do you know who you really are?” Paul stated that the importance of knowing who you are is critical because ultimately if you’re a small business owner or micro business owner, people are not necessarily buying you, they are buying your brand and your brand is never what you say it is, it is what everyone else says it is and so the trick is you have to figure out how do you break through the noise. He stated that he has a memorable brand and the trick to that memorable brand is being unique and a lot of people said, “Paul how can I be unique?” There are a lot of people that look like me or maybe from Jamaica but the bottom line is that every single person on this planet, everyone listening to this show, there is no one that has ever walked this earth that has had the same set of experiences like you’ve had and if you really think about that, it’s powerful because what it shows is that you have a unique perspective on life and so the key is how do you translate that unique perspective to your brand. Part of identifying and being comfortable with all of your uniqueness is in identifying that you truly do love yourself and connecting with yourself. People define self love in many different ways but he always looks at it as if you think about your optimal life in all the different facets of your life, think about your career….what’s the best career you can imagine, how much money are you making? What kind of flexibility do you have? What’s your title? Think about the best romantic relationship you could ever have, think about best spiritual relationship you could ever have, think about all those aspects of life and after you have identified the best of the best, then you ask yourself one simple question. That is simply, “Do I feel like I can reach that? Do I feel like I can get there?” Not to say there won’t be hurdles or challenges along the way or maybe you feel like you can get there but you are 20 years from it, that’s fine but the big question is “Do you feel like you can get there?” If you don’t feel like you can’t get there, if you don’t feel like it’s possible, that means you don’t feel like you can ever become your optimal self and that means you have a problem with self love. Self love is really each aspect of your life, all those categories, business, social, health, romantic and then collectively saying in all of these categories “I feel like I can become my best self” that is self love. High self esteem is just simply saying in each one of those categories “I can get there” so there’s a big difference in self esteem and self love but ultimately that’s what self love is. Paul agreed that in connecting with your mentor, it’s hard to put something on paper and match 2 people together. “Lean In: Women, Work, and the Will to Lead” by Sheryl Sandberg COO of Facebook wrote this book and in it she wrote something that really moved him was that, “If you have to ask someone to be your mentor, it’s too late” in other words, you can’t someone to be a real mentor to you, it jus t happens. We know that nothing just happens, so you have to put the work in, so what is the work. He stated that he wrote a blog post specifically about this, about how he was able to acquire certain mentors and that he believes that what Sheryl said was absolutely right. He never had to outright ask, the first thing is you have to make yourself mentor material. “Are you mentor material?” That’s the first question, whenever there is a problem; the first place you want to point the finger is inward and ask, “What can I do to change the situation?” Are you mentor material? Are you someone that someone else would want to give advice to? Are you someone that someone else would want to surround themselves with? Are you someone that exhibiting that you are ambitious? Are you mentor material? That is the first step. The second step is to then identify the people that you would love to be mentored by and that in itself takes time because a lot of people will select possible mentors based on awards or accolades that they’ve acquired but that’s not how you select a mentor, you select someone that shares your values and you select someone that you personally witness walks their talk, that’s really what you want to do. It’s not a long distant relationship, this isn’t someone that you’ve just observed on social media but this is someone that’s in your life somehow, somehow connected that you know that they actually walk their talk. The third part is then you add value to that person continuously over a long period of time. Paul then gave us a scenario, as he was mentor material, super ambitious, wanted to learn, the second part was that his mentor was his boss so he had a personal experience with him and was able to see how he was delivering on what he was talking about, he was walking his talk. The third part is that after he stopped working for him in about 2004, he then continued to add value to him even though he stopped working for him. He lives in Turkey and he would visit the United States of America, he would continue to help him, helped to arrange meetings, when he launched a new business in the United States and ask him to sit on the Board and help launch those programs, he wasn’t being compensated, he continued to add value to him over the years and how he found out that he was his mentor, Paul posted on Instagram about 3 years ago a story “2o Habits I Learned Working for Two Billionaires” and the second part of the article he said “And he continues to be a mentor to me to this today.” And he read that post and reposted, he was really proud of it and even had it translated into Turkish, at the end he said that he didn’t realize that Paul Brunson looked at him in that way and thanked him. In other words, at no point did he ask him, when you have a true mentoring relationship, you will just realize at a certain point that that’s your mentor and not only will you realize as your mentee but your mentor will realize that and that’s the most effective mentor relationship. Paul shared that he is a reader and he is traveling now and the books that he has with him is a oldy but a goody, “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith which is one of the modern marketing books, “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller, a book he read in the last few years that changed his life, he just finished a book call “Contagious: Why Things Catch On” by Jonah Berger which is great for people focusing on their personal brand because it’s about how words spread and ideas spread especially in the day and age of social media. Another book is “Crush It!: Why NOW Is the Time to Cash In on Your Passion” by Gary Vaynerchuk that had a big impact on him. Some of the classics too that have been very helpful is “The Art of War” by Sun Tzu and his favorite is Sun Tzu and Sun Pin who was his grandson. It’s really fascinating because Paul has witnessed how over the years even in business school his teachers would reference Art of War all the time and in actuality, that book is probably one of the most influential books not just on war strategy but business strategy that was ever written. A wild card book that influence business is a book that was written about Abraham Lincoln but what’s fascinating about the study of Abraham Lincoln is that it is a very refreshing read, any of his biographies because what it does is that it illustrates how if you feel like you are too old, his story will help to sway you differently, if you don’t think you’re smart enough, his story will sway you differently, if you don’t feel like you’re connected enough, if you don’t feel like you’re in the right social class, or you came from the right family, his story will help to sway you differently, here is someone who came from meager beginnings with no connections and was one of the oldest elected president at the time he was elected and he rose to greatness and stands as one of the most influential presidents in US history and there is a lot of inspiration that can be pulled from his story. Paul stated that the app that he cannot live without in his business is Instagram as it is allowing him to connect to a degree that he was not able to connect with people before. He stated that over that last 10 days, he has received 2 speaking offers specifically from Instagram. He was able to build a rapport with certain people via Instagram and it’s one of those platforms that when it first came out he didn’t think it was going to be effective for him but it has really turned into something that’s special. He shares the he can’t live without it right now, it is one of the first apps he opens in the morning and one of the last one he closes at night. Paul stated that he is that there is so much that he is excited for but he just started a daily video blog, it doesn’t have a title, it’s a daily video blog that allows him every day to speak to his community about a subject that he believe is important to him and typically he talking about business or relationships and it’s something that he’s really excited about because he has a Primetime television show and so many people come and say “Paul, I want to be on TV, I can’t believe it, this is wonderful.” But when he pushes them and he asks why do you want to be on TV, typically he would get the response that they want to help people, he would say “if you want to help people, do it now, don’t wait/” He stated that he has fallen victim to that as he is hosting a show in the US called “Our World” and it’s a weekly show that covers news impacting African Americans so in particular around business, entertainment and Arts but it’s not on the major networks and he remembers saying, “I love doing this show, I hope it’s picked up on a larger network” and he said to himself, why doesn’t he continue doing it himself because ultimately it’s not about popularity, it’s about the influence. He reiterated that he is most excited about the daily video blog and can’t stop thinking about the different things he’s wants to do with it. Paul stated that he has committed to 100 episodes, so every day from Monday to Friday he is committed to that. He wants to show that given all the things that he is doing in his life that he can still drop a quality video blog every day and he can do it, many people should be able to do it and he also want to be able to point back and show what has resulted because of the deployment of it and even on metrics alone and not that number of followers is critical, since he has started doing frequent videos, not only has his audience increased, but more important to him is that it has become more homogenise and with it becoming more homogenise, the fastest growing demographic of his audience is Jamaican, it is the number Jamaica followers has dramatically increased and also Nigeria, they are out pacing the United States and he is planning on sharing all of that at the end of the 100 video to show what has been the result. Paul says listeners can find him on: Paul Brunson Website Paul Brunson Facebook Paul Brunson Twitter Paul Brunson Instagram Paul Brunson YouTube Paul Brunson LinkedIn   Paul stated that he has a lot but one that is very simple when you see a Nike sign you think of “Just do it” he thinks of that quote whenever he has an idea and he is thinking if he should or shouldn’t, he always says “Just do it”   Links “The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller “Lean In: Women, Work, and the Will to Lead” by Sheryl Sandberg “2o Habits I Learned Working For Two Billionaires” by Paul C. Brunson “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith “Contagious: Why Things Catch On” by Jonah Berger “Crush It!: Why NOW Is the Time to Cash In on Your Passion” by Gary Vaynerchuk “The Art of War” by Sun Tzu “Abraham Lincoln Autobiography” by Abraham Lincoln Instagram

Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, and how products, ideas, and behaviors catch on. His first book, Contagious: Why Things Catch On was a New York Times and Wall Street Journal bestseller and his new book Invisible Influence comes out in June. Sponsors: eVoice: See how eVoice can help you connect with your prospects, partners, and customers quickly and easily! eVoice is offering Fire Nation an extended, 60 day free trial - just visit eVoice.com and use promo code FIRE! Franchise Help: You can own your own business without having to go it alone. Visit FranchiseHelp.com/fire to take a franchise quiz and find your next business!

Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it's much more apparent, and often we see how others are affected, but not how we are. What's important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We're are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation. Highlights - Impact of social influence Being optimally distinct How others activate our decisions Potential value of repetition The surprising effect of mimicry   Resources Grammarly: Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.  Guest Contact - Website Twitter  Facebook  Books Invisible Influence: The Hidden Forces that Shape Behavior  Contagious: Why Things Catch On  Mentions - “Do what you love and love what you do.” Ray Bradbury Brain Games  Simon Sinek  Gift:   Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.    

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. Show Highlights: Social transmission is any time in which one person's behavior effects another. @j1bergerSocial currency – we are more likely to share something the better it makes us look. @j1bergerThe things we share affects how other people see us. @j1bergerAs business owners we get people to talk about our product by sharing how talking about our product makes them look good. @j1bergerFocus needs to be on the customer or user and how it will make them look. @j1bergerTriggers – How can we link ourselves to something in the environment that people think of often. @j1bergerRather than thinking about what technology I'm on, focus on the underlying psychology of “why would someone share my product?” @j1bergerFocusing on your customer rather than the company will help you be more successful. @j1berger The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Jonah Berger, a charismatic marketing professor at the Wharton School, and author of the New York Times bestseller Contagious: Why Things Catch On, has spent the past fifteen years studying “social influence” and how it affects our decisions. Jonah shares insights from his latest book: Invisible Influence: The Hidden Forces That Shape Behavior, to show how social influence works, and how we can use these insights to influence others, make smarter decisions, and better understand the mystery of human behavior.

More than 99 percent of our decisions are shaped by others. From the clothing we buy to the cars we drive to the political candidates we vote for, our choices are the results of the invisible influence of those around us. And once we recognize that, we start to see our behavior -- and the behavior of others -- in a whole new way. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, has spent 15 years studying the ways that influence impacts our lives. He wrote about it in his bestselling book, Contagious: Why Things Catch On, and, now, in his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. In this fascinating and compelling interview, he shares insights on: Two reasons why we often overlook the power of influence What animals can teach us about learned behaviors When peers can improve our performance and when they can work against it A common trait among most elite athletes The power of the Goldilocks Effect when it comes to designing products and services What cockroaches can teach us about performance and peers The secret to changing behavior The power of proximal peers in motivating ourselves and others Selected Links to Topics Mentioned @j1berger www.jonahberger.com Contagious: Why Things Catch on By Jonah Berger Livestrong Monkeys Adept at Picking up Social Cues The Goldilocks Effect Segway The Horsey Horseless Robert Zajonc and Social Facilitation Dan Yates and Opower If you enjoy the podcast, please rate and review it on iTunes. For automatic delivery of new episodes, be sure to subscribe. As always, thanks for listening! Thank you to Emmy-award-winning Creative Director Vanida Vae for designing the Curious Minds logo, and thank you to Rob Mancabelli for all of his production expertise! www.gayleallen.net LinkedIn @GAllenTC

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love everything about the deep dive that a rich and enjoyable business book has to offer. One of the thinkers that never lets me down is Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious - Why Things Catch On and, most recently, Invisible Influence - The Hidden Forces that Shape Behavior. In his new book, Berger looks at the subtle and secret influences that impact our choices. It's not what you think (the standard persuasion type of fare), and his research will not only surprise you, but have a direct impact on how your marketing, advertising and communications can be that much more effective. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel. Running time: 52:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Jonah Berger. Invisible Influence - The Hidden Forces that Shape Behavior. Contagious - Why Things Catch On. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand business blog business book business podcast communication contagious david usher digital marketing digital marketing agency digital marketing blog facebook google influence invisible influence itunes j walter thompson jonah berger jwt leadership podcast management podcast marketing marketing blog marketing podcast marketing professor mirum mirum agency mirum agency blog mirum blog persuasion social media twitter university of pennsylvania wharton school wpp

Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products, and services contagious. In this episode you will learn: how to apply these techniques to your own work what made the video for a seemingly humdrum product - a blender - go viral which emotions drive us to share and which ones do not what makes us spread the word for free why you might suffer from the curse of knowledge and how you can avoid it the critical difference between social media and word of mouth Jonah also gives us a peek into his upcoming book on all the ways social influence drives our behavior. Fascinating stuff! Links to Topics Mentioned in this Podcast Beta testing Social psychology STEPPS Framework Hooked: How to Build Habit-forming Products  Geico ad for Hump Day Curse of knowledge Trojan Horse Social influence If you enjoyed the podcast, please rate and review it on iTunes. For automatic delivery of new episodes, be sure to subscribe. Thanks for listening! Thank you to Emmy-award-winning Creative Director Vanida Vae for designing the Curious Minds logo! www.gayleallen.net LinkedIn @GAllenTC

Wharton Professor Jonah Berger, author of Contagious:Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offersthe secret sciencebehind word-of-mouth and social transmission and how the listedbasic principles drive all sorts of things to become contagious,from consumer products and policy initiatives to services and ideaswithin organizations.

This week we discuss the challenges of marketing your app from a developer perspective. We touch on Facebook's F8. We debate Instagram's Layout for iOS similarities and app name confusion with Mike Swanson's Layout. We talk about the cross-platform crisis that developing for the Apple Watch introduces to users of the third party iOS developer tools. Picks: Becoming Steve Jobs, Launcher and Mr Jump * Sorry I forgot to put my echo shield behind my microphone - Tim Episode 32 Notes: App Store Review Guidelines History (diff) Joe Cieplinski on marketing your app Release Notes - the Business of iOS and Mac Development Fantastical 2 for iPhone - Calendar and Reminders Made to Stick: Why Some Ideas Survive and Others Die Contagious: Why Things Catch On Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa Foster PrMac TACOW Mark Pavlidis Co-founder of Flixel - YouTube Apple Developer Relations Layout by Mike Swanson F8 2015 Apple Watch and the Cross-Platform Crisis Creativity, Inc. More Than Just Code - Episode 10 - I am the one who knocks. Start With Why – Simon Sineck TED Talk Episode 32 Picks: Becoming Steve jobs Launcher with Notification Widget  Mr Jump

If there’s one thing we’d like to figure out at The Bryan Callen Show, it’s how to get good ideas to spread. Fortunately, Jonah Berger has those answers. While it often seems like things catch on randomly, Professor Berger’s research shows there are definite factors that help explain what makes things go viral. Whether you’re trying to spread good ideas, market a product or figure out the world’s next great cat meme, Contagious: Why Things Catch On is the book for you. Contagious is available on Amazon. You can follow him on twitter @j1berger.

In the second part of the show, meet Jonah Berger, professor at the Wharton School at the University of Pennsylvania and author of the bestseller Contagious: Why Things Catch On  and discover what makes certain products go viral and how much you are influenced by your friends. Don't forget to tune into listen to all the regular tips and ideas on your favorite personal finance show.

Amy Alkon's Advice Goddess Radio: "Nerd Your Way To A Better Life!" with the best brains in science.Tonight’s show explores what drives word-of-mouth -- that sometimes free but always highly valuable person-to-person advertising and recommending of products, ideas, and behaviors.My guest tonight, Wharton marketing professor Dr. Jonah Berger, will debunk the myths and lay out what the research says about how we can design products, ideas, and behaviors so people will talk about them. In other words, so they'll catch on.Berger’s book we’ll be discussing is Contagious: Why Things Catch On.Join me and all my fascinating guests every Sunday, 7-8 p.m. PT, 10-11 p.m. ET, at blogtalkradio.com/amyalkon or subscribe on iTunes or Stitcher.My show's sponsor is Audible.com. Get a free audiobook download and support this show financially at no cost to you by signing up for a free 30-day trial at audibletrial.com/amya (It's $14.95 after 30 days, but you can cancel before then and have it cost you nothing.)Please order my new book, the science-based and funny "Good Manners For Nice People Who Sometimes Say F*ck," -- only $9.48 at Amazon. 

Total Duration 34:23 Download episode 110 Why Do We Share What We Share? We are constantly sharing. It could be social media status update. An uploaded picture. A recommendation about a restaurant. A praise or criticism about an organization. This applies in the workplace as well. We relate how a meeting went. How a leader handled a situation (or not). We spread some buzz about a new project release (or fall victim to the growing resistance). We are sharing all the time. But why do we share? More to the point for this episode for us as leaders of projects and people, how can we understand how ideas spread across groups of people? Get Contagious Our guest in this episode is Jonah Berger, author of an intriguing book entitled Contagious: Why Things Catch On. Though this would appear to be a book for your friends in Marketing, you'll find in this episode there ideas for those of us who lead projects and teams. Learn more about Jonah and his book by visiting http://jonahberger.com/books/contagious/. Thank you for joining me for this episode of The People and Projects Podcast! Have a great week! FIVES by Podington Bear is licensed under a Attribution-NonCommercial 3.0 International License. A LITTLE SHARE by The Banana Sessions is licensed under a Creative Commons license.

Wharton professor and author of Contagious: Why Things Catch On

Jonah Berger, Wharton School professor and author of "Contagious: Why Things Catch On."

Jonah Berger – Assistant Professor of Marketing at the Wharton School, author of Contagious: Why Things Catch On. Do you remember the first time you heard the song “Friday” by Rebecca Black? I do – I f’ing hated it.  I also remember the first time someone told me to listen to “Gangnam Style” and “Thrift...

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. If you haven't see the latest edition of Fast Company magazine (the print edition), it features an extended feature all about how Berger is teaching students (and, because of his latest book, us) how to make something go viral. What used to be an unknown is something that Jonah claims can be formulated and repeated. He's a fascinating individual and I think you will truly enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel. Running time: 45:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Jonah Berger. Contagious. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book contagious david usher digital marketing facebook fast company jonah berger university of pennsylvania wharton school

Why do certain products and ideas become so popular? Why are some stories and rumors more infectious than others, and what makes some online content go viral? These are just a few of the questions that Wharton marketing professor Jonah Berger takes up in his new book Contagious: Why Things Catch On. Berger has spent 10 years studying social influence and according to Berger, the key to making things really popular happens long before it’s discussed at the water cooler, or “liked” online. It starts with the message. My conversation with Jonah Berger: var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-6296941-2"); pageTracker._trackPageview(); } catch(err) {}

8 AM - Jonah Berger talks about his new book "Contagious: Why Things Catch On"; White House calligraphers; Whiteness privilege.

If you have watched and shared PSY's ”Gangnam Style” video or gone into an unknown restaurant simply because it was full of people and appeared to be popular you have the basis for understanding what makes things go viral. Wharton marketing professor Jonah Berger's new book Contagious: Why Things Catch On distills six principles that cause people to talk about and share an idea or product. (Video with transcript) See acast.com/privacy for privacy and opt-out information.

#059: In this session of The Smart Passive Income Podcast, I'm really excited to chat with Jonah Berger, author of Contagious: Why Things Catch On. Podcast show notes available here: https://www.smartpassiveincome.com/session59