Podcasts about bananatag

How do you grow your PLG product? What are the metrics you should look out for? How do you prioritize between different customers and their needs? Product Growth in PLG is still very much uncharted territory, and to help everyone get smart on it we spoke to one of the pioneers in this space. Partho has been running product growth teams for almost at decade at companies like Unbounce, Bananatag, and now Hootsuite. If anyone knows PLG, PQLs, and product data inside out, it's him. Have a listen to this episode if you've been thinking about how to grow and monetize your product. If you want to reach out to Partho, here's his LinkedIn. Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin and Twitter.If you have personal questions for me about PLG, here's my Linkedin and Twitter. 

The one where Ted interviews Adam from Bananatag about:What is Internal Communications and how to be successful at itHonesty and vulnerability as important drivers for internal communication How integral Internal Comms can strengthen external marketingWhere he goes to zen!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Banantag:Website - https://bananatag.com/Twitter - https://twitter.com/bananatag LinkedIn - https://www.linkedin.com/company/bananatag/Follow Adam Brayford:Twitter - https://twitter.com/adambrayford LinkedIn - https://www.linkedin.com/in/adambrayford/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In der Vormittagsfolge sprechen wir heute mit Martin Böhringer, CEO und Co-Founder von Staffbase, über die Übernahme des finnischen Unternehmens Valo Solutions. Das Chemnitzer Startup Staffbase, das 2014 von Frank Wolf, Lutz Gerlach und Martin Böhringer gegründet wurde, entwickelt eine Plattform, mit der Unternehmen ohne großen Aufwand eigene Mitarbeiter-Apps für den internen Gebrauch erstellen können. Über diese können die Nutzerinnen und Nutzer etwa Nachrichten verschicken oder Schulungsvideos abrufen. General Atlantic investierte zuletzt gemeinsam mit Insights Partners und Headline 145 Millionen US-Dollar in Staffbase. Nach dem Zusammenschluss mit der kanadischen Firma Bananatag im Frühjahr übernimmt Staffbase nun den Software-Anbieter Valo Solutions. Valo Solutions ist ein Anbieter von Intranet und digitalen Arbeitsplätzen auf Basis der Microsoft-Anwendungen Teams und SharePoint. Die Produkte von Valo sollen im Zuge der Akquisition mit der Mitarbeiter-App von Staffbase kombiniert werden. Der Kauf des Unternehmens schließt Unternehmensangaben zufolge mehr als 900 Kundinnen und Kunden und drei Millionen Nutzerinnen und Nutzer in 50 Ländern ein. Der Kaufpreis ist nicht bekannt. Medienberichten nach soll es um einen niedrigen zweistelligen Millionenbetrag gehen.

Welcome to Calm Edged Rebels; Trudy, Jenni and Advita's award-winning podcast, which was only this week featured in Bananatag's ‘22 Best Internal Communications Podcasts for 2022'. https://blog.bananatag.com/internal-comms/best-internal-communications-podcasts   As this is the last episode of the current season, our news section reflects on the podcast itself and the people who support us. And we have a question for you: how useful do you find our news discussions, and should we continue them into season five? We'd love to hear your thoughts.    The final big topic gives us an opportunity to gaze into the future and debate what the big trends will be for 2022 and beyond.   We talk about the rise of ESG and AI, and the influence they have over the ways we communicate. Changes in the use of technology have shaped the past few years, but where can we find reliable sources to learn about developments in the tech of the near future?   Diversity and inclusion, women's safety and personalisation are all prevalent themes right now; which of these are likely to dominate our thoughts in the year ahead and how can we make sure we know how to work well with them?   Find out which trends we predict will increase and what we're doing to stay ahead of the curve.   Finally, we want to say a big thank you to you, our listeners. We enjoy sharing our thoughts with you and we appreciate your support.     Throughout the conversation we refer to the following books, articles and reports:   Calm Edged Rebels website https://calmedgedrebels.com/   Join our mailing list https://calmedgedrebels.com/contact-us/   Twitter @CalmEdgedRebels   Instagram @calmedgedrebels   Intensive Comms Retreat 23 March 2022 https://calmedgedrebels.com/introducing-the-intensive-comms-retreat-day/   Comms Retreat https://calmedgedrebels.com/retreat/   Seren Creative podcast production https://www.serencreative.com/   Sustainable fund assets hit record $1.7 trln in 2020: Morningstar from Reuters https://www.reuters.com/article/us-global-funds-sustainable-idUSKBN29X2NM   It's Time to Stop Talking About “Generations” from the New Yorker https://www.newyorker.com/magazine/2021/10/18/its-time-to-stop-talking-about-generations   The Happiness Expert That Made 51 Million People Happier: Mo Gawdat podcast interview by Stephen Bartlett https://podcasts.apple.com/gb/podcast/e101-the-happiness-expert-that-made-51-million-people/id1291423644?i=1000538174002   Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World (2021) by Mo Gawdat https://www.mogawdat.com/books   Pandemic Revolution by Redefining Comms https://redefiningcomms.com/the-pandemic-revolution-hybrid-working/   Chartered Institute of IT https://www.bcs.org/   Digital Leadership Forum https://thedigitalleadershipforum.com/

"9 months ago, I booked a call with Dan. Since then, we've grown 40%, hired 6 employees, and averaged 0% net churn. "- Jonny Page, VP Silvertrac Software.   Book Your 45 Minute Free Growth Session Here>>>   Corey is the founder of Bananatag, the world's leading internal communication software company. The key to his success? Finding good people who do things better than him.    If you've ever struggled with letting go and want to unlock exponential growth, check out this week's episode. //Let's connect on + Instagram (behind the scenes): instagram.com/danmartell​  + Facebook (live trainings + Q&A): FB.com/DanMartell​  + Twitter (what I'm reading): twitter.com/danmartell​  // Join my exclusive Scaling SaaS Founders Facebook Group: + www.danmartell.com/scaling-saas-founders

Adam McQueen is joined by Nick Larson, Product Marketing Manager at Bananatag (soon to be Staffbase), and Brandon Bedford, Account Executive at Klue, to share their expertise on building a competitive intel newsletter that people actually want to read. They take Adam through their best advice for getting your competitive newsletter off the ground, why knowing your audience is everything, what kind of newsletter content resonates most, and how to have a little fun along the way. Timestamps:00:04:09 | How competitive newsletters compare to other sales collateral 00:13:12 | The importance of a single source of truth00:16:50 | The kind of content that works for Nick and Brandon00:23:14 | The kind of content that doesn't  work for Nick and Brandon 00:33:10 | Why personalization matters for competitive newsletters00:41:00 | Nick's go-to comedic content for his competitive intel newsletterAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.Get a Demo today and see Klue's CI platform in action

In this episode, Harriet shares her recent experience of launching an in-house podcast series at work. We share our insights into what we have seen work well and what you could do with your resources.     In this episode, we are talking to Nia is the Community Liaison Manager in the UK for Tata Steel in Europe, and the host of the Steel Cast podcast series. She is also a board member for Thrive Women's Aid specialising in communications and branding. She tells her she fell into comms and what she loves about working with the community.    Find Nia Twitter https://twitter.com/MrsNiaSingleton  Thrive Women's Aid https://www.instagram.com/thrivewomensaid/  @ThriveWomensA Twitter https://twitter.com/thrivewomensa?lang=en  Listen to Steel Cast https://podcasts.apple.com/gb/podcast/steelcast/id1504709865     Podcast information  Zencastr https://zencastr.com/  Adobe Spark https://spark.adobe.com/sp/  Copyright-free music  NCS IO  https://ncs.io/  Flimstro  https://filmstro.com/  Bensound  https://www.bensound.com/  Editing software: Audacity https://www.audacityteam.org/  Useful articles  Podcast software: how to choose and which are the best https://restream.io/blog/best-podcast-recording-and-editing-software/  Tell Me Why - American Airlines https://podcasts.apple.com/us/podcast/tell-me-why/id1122166992    This episode is sponsored by Bananatag, the best platform to create professional employee communications in minutes. Bananatag allows you to create great content together, target the right employees and analyse and improve your messages. You'll have access to better data which will allow you to create an amazing internal communications strategy.    Find out more https://bananatag.com/  Bananatag Use Cases https://bananatag.com/use-cases/  Blog https://blog.bananatag.com/internal-comms  The Bananatag Morning Show https://bananatag.com/morning-show/    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod  Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/  Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/     

We talk about why wellbeing at work is more than a yoga class, and why it is important to think about a long term strategy.   In this episode we are talking to Dev Mistry, Internal Communications Executive at Virgin Media, who specialises in relationship management and engagement. Dev held PR roles in the automotive industry at Honda and Subaru UK before joining Virgin Media. We talked about the revival of Internal Communications during the pandemic, creating a channel mix that works for all your employees, the misconception of large budgets and how to make communications more inclusive for employees.    Find Dev Twitter https://twitter.com/DeMistryMan and Linkedin  https://uk.linkedin.com/in/devrmistry    This episode is sponsored by Bananatag, the best platform to create professional employee communications in minutes. Bananatag allows you to create great content together, target the right employees and analyse and improve your messages. You'll have access to better data which will allow you to create an amazing internal communications strategy.    Find out more https://bananatag.com/  Bananatag Use Cases https://bananatag.com/use-cases/  Blog https://blog.bananatag.com/internal-comms  The Bananatag Morning Show https://bananatag.com/morning-show/    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.    Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information; Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/  Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/   

In dieser Sonderfolge sprechen wir mit Martin Böhringer, CEO & Co-Founder von Staffbase. Der Anbieter für unternehmensinterne Kommunikations­plattformen verkündet die Fusion mit dem kanadischen Unternehmen Bananatag. Es ist bereits die zweite Übernahme in kürzester Zeit. Erst Ende letzten Jahres hat das Unternehmen die Berliner Firma teambay gekauft. Zu den Investoren von Staffbase zählen Insight Partners, Eventures, Capnamic Ventures und Kizoo Technology Capital. Insgesamt hat das Unternehmen 41 Millionen Euro Risikokapital eingeworben. Staffbase ist ein weltweit operierendes Startup mit Hauptsitz in Chemnitz und wurde 2014 gegründet und befindet sich nach Aussage Martin Böhringers auf Kurs zum Unicorn.

In this episode, we look at the increase in demand for representative photography in marketing and communications by audiences. What are the best platforms to use? What are people looking for in images? For our 5 minutes, we talk about email newsletters and why Internal Communications is always the last thought for acquiring sophisticated email marketing platforms. Find out what newsletters we subscribe to and why.      Take stock: how photography is secretly shaping our society - Galdem https://gal-dem.com/stock-images-are-finally-getting-real/    Shutterstock Creative Trends 2021 https://content.shutterstock.com/creative-trends/    Stock Image sites which are worth checking out Picnoi https://picnoi.com/  TONL https://tonl.co/ Nappy https://nappy.co/  Allgo https://canweallgo.com/  Disability IN https://disabilityin.org/resource/disability-stock-photography/  https://unsplash.com/  UKBLACKTECH https://ukblacktech.com/stockphotos/  Disabled and Here https://affecttheverb.com/disabledandhere/  Pexels https://www.pexels.com/ Unsplash https://unsplash.com/   Pizaby https://pixabay.com/ Getty Images - #ShowUS by Dove& Girl Gaze  https://www.gettyimages.co.uk/showus  The Gender Spectrum Collection: Stock Photos Beyond the Binary - VICE https://genderphotos.vice.com/  Twitter Acquires Newsletter Platform Revue https://www.forbes.com/sites/ilkerkoksal/2021/01/31/twitter-acquires-newsletter-platform-revue/?sh=4bcc59a9f186    Newsletters we mention Rebecca has a weekly newsletter that shares youth research/insights and updates which you can sign up for here eepurl.com/g3rCU5  We also mentioned Black Balled, Comms2point0, Comms Rebel, Monday PR Club, Cut to the BS, Voxburner, Social Chain Make Work Better    Email Newsletter Platforms we talked about Revue LinkedIn MailChimp Substack    For Internal Communications  Puppulo https://www.poppulo.com/ Bananatag https://bananatag.com/    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/

As the VP of People and Culture at one of Canada's highest growth tech companies, Bananatag, Agata Zasada shares with us what it was like immigrating to Canada in her early years, she gives us the inside scoop on being a women in technology and how she’s been a huge stand for DI&E detailing her actionable steps. Agata also shares with us what she believes the future of HR looks like.

Welcome to episode 227 of the IABC International Podcast. On this episode Gabrielle Dolan - the highly sought-after international keynote speaker and educator on real communication and business storytelling is our guest. Gabrielle has extensive leadership experience, and is a bestselling author on business and storytelling. Along with her Jargon Free Fridays movement/global revolution (jargonfreefridays.com), Gabrielle has some of the most engaging social content that you will find online - Instagram. Here is Gabrielle's latest newsletter. Gabrielle was very excited and honoured to be announced as the winner of the inaugural IABC APAC Communicator of the Year Award in the Senior Communication Professional category. Unfortunately face-to-face celebrations were not possible given the current restrictions but you can watch the video interview here of Gabrielle speaking with Zora Artis, IABC APAC Chair, on her acceptance of the CoTY award. -- If you haven't signed up for the IABC Virtual World Conference yet, why are you waiting? Not only are there incredible international keynote and breakout speakers, but many brands have sessions as well including Workplace from Facebook, Bananatag, Politemail, Simpplr and many other solutions providers. wc.iabc.com for more information. -- Thank you to everyone who has been kind enough to share this podcast with friends and colleagues. Our continued growth is thanks to you. Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson) Produced and presented by Dan Gold This is an IABC production. --- Send in a voice message: https://anchor.fm/iabc/message

Navid Moazzez can be referred to as the grandfather of virtual summits even though he’s younger than most of us. He was one of the first ones out there teaching this format and is spreading the word on these powerful marketing tools. He has reengineered what others have been doing and packaged it into a system which has generated over 100,000 emails in the last 12 months alone, making over 7 figures. Listen to us mastermind on the show as we brainstorm on really cool ways to use virtual summits, and not just the usual ways you are likely used to hearing. Navid gives us a host of ideas on how to repurpose content and how to best create evergreen summits for long term revenue from just one event.  He also has an amazing list of tools and recommendations that he uses in his business, and will open up your mind to the possibilities, even if you are just starting out without a huge network. We kept our brainstorming session in this one, because the content is too good not to share! After you listen to this episode, be sure to check out our previous shows with Liam Austin and Amber Spears for even more insight on summits as well as getting affiliates on board.   “There’s a lot of gold out there for summits that haven’t been done well or done at all. Many students who saw an opportunity in a market, partnered with someone or did it themselves and just crushed it.” - Navid Moazzez Some Topics We Discussed Include: How to create mini virtual summits How to use them as an affiliate tool The power of the evergreen virtual summit  List building How to grow your influence and your network around the Dream 100 concept The various types of virtual summits and when to utilize them And much, much more! Contact Navid Moazzez: ListBuildingSchool.com Navid Moazzez Virtual Summit Mastery References and Links Mentioned: Get the EGP Letter here Virtual Summary Mastery Upwork  Process Street  Rev.com Streak or Bananatag to see email opens  Airtable Dream 100 list Deadline Funnel Convertkit is recommended for beginners Active Campaign which has a lot of  ClickFunnels Thrivecart & Thrive Architect Teachable to host courses Vimeo & Zoom Panasonic DH5 camera with a capture card & ATR 2100 microphone Vmix for live recording Active Campaign Drip Pressidium for managed hosting    

On this episode of Marketing Jam, Darian Kovacs talks to Chris Wagner, Co-founder of Bananatag. We discuss how Bananatag found it's niche in email marketing, by finding business pain points in internal communication and offering a solution that marries data with design. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Chris Wagner: Website - blog.bananatag.com LinkedIn - linkedin.com/in/chris-wagner Twitter - twitter.com/atchriswagner Facebook - facebook.com/pg/trackemail Instagram - instagram.com/bananatag

Hey guys, Brandon Olson here, RankDaddy TV, today we’re going to be talking about a subject that I bring up a lot, and that’s running literally everything from your smartphone. The face of the internet is changing, things are going voice, things are going social, things are going mobile, things are going easy to access, and you can literally … We’re going to talk about how people are building massive businesses even if they’re not from a big town. You know, you can live in a small town and still be able to do business worldwide because of the technology we have in place. So, let’s get into it. So here’s the question, how can marketers like us, working only part-time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible. That’s the question, and this podcast will give you the answers. My name is Brandon Olson, and welcome to RankDaddy. Do you have any idea how fortunate we are to be able to live in the world we are today, with technology, and being able to do things from our smartphone? I mean, literally my entire business, now, I can run from my phone, from anywhere. That’s insane. And, you know, a lot of this stuff, I’m realizing as I go, for the longest time I was … Be sure everything is shot in landscape mode, because people are going to go, and they’re probably going to watch this on their computer. Man, I’ve been wrong for years. You know, I always get upset at people when I see them shooting video, and they’re holding their phone in vertical mode. I’m like, what are doing? That’s not how people are going to watch this. But because I was so conditioned to watching things on a TV, or, you know, on a horizontal mode viewing device, and here Instagram TV comes, and everything’s shot in vertical mode, right? So, you don’t have to worry about, when you’re, maybe, sending somebody a video from your phone, and you’re prospecting, and you’re doing, maybe, a screen cast, or a screen video share to show them, you know, things about their site or whatever, it doesn’t have to be in landscape mode. They’re probably going to watch it from their phone anyway. This is where the shift is. This is what’s happening. But the fact is, this is the age we’re living in. And to touch on the point about building a business in any size area, social is kind of bringing the small town feel back because of our reach. You know, we can direct message somebody in the UK if we’re in Canda, or United States, or same with Australia, it doesn’t matter, you’re a message away from millions of prospects. You know, you’re not stuck because you live in a city of under, you know, 30, 40,000 population, to try to make your entire living as a digital marketer in that city. Yeah, you’ll probably land a couple clients there, but are they going to probably be able to afford … Are there big enough businesses there, and enough competition, to drive a $1,000 or $2,000 a month client? Maybe not. Maybe there are a couple, but not as if you were living in a million population where your average is now, easy, $1,000, and usually $2,000 a month, because there’s so much competition and they have no idea how to get to the top of Google to beat everybody else’s game. So now we’re seeing more and more people living in small towns, because they have the reach of Google, they can Google, you know, Dallas roofers, or Plano plumbers, or whatever, and they could be living in Kalamazoo, Michigan, or some other … I don’t know what the population of that town is, but anyway, they could be living in a small town, use Google for anywhere else in the planet, but we’ll talk about, you know, United States because it’s easier to deal with, using Google to find prospects that need your help, and that you can help. And to that client, it doesn’t matter where you live, or that you run your entire business, you know, with a laptop lifestyle from wherever you’re at, or your smartphone, you know, run from anywhere. All they care about is results, and can you do what you say? The process works, we already know that. RankDaddy will rank sites on demand. So the big gain is how do we prospect in a way to land clients, and fill our pipeline, and build our business? So we’re going to touch more about that on future episodes, but I just wanted to kind of dwell on the fact that it doesn’t matter where you’re at. It doesn’t matter how small your town is. It doesn’t matter where you end up getting clients. I literally have clients all across America in my SEO side of the business. I’ve never met them. Most of them I’ve never even spoken on the phone with. It’s all email, it’s Facebook Messenger, it may be text. And these are many of the ways that we’re using to prospect people. So, normally I will prospect people, you know, I’ll do a Google search, do some due diligence, and I’ll find a company that can take the growth, they can expand, and so I’ll go after them. I’ll do a screen cast video, I’ll find some things wrong, lacking in their website, usually it starts with on page because that’s the biggest factor that people aren’t ranking for anyway, their on page is so confusing to Google. Their meta and their H1, they’re not set, they’re not in place at all, or they’re not in sync, so Google has no idea what they’re trying to rank for. So I’ll usually touch base on that on the first, you know, screen cast, and just educate the business owner, hey, this is why you’re not ranking. You know, I found you on page three or four, you’re not even anywhere, you know, page nine, whatever. If you’re not on page one you don’t exist. Nobody’s doing a google search for any local business and they’re scrolling past page one. Why would they? All their … Everything they need is right there in front of them. Usually it’s above the fold. They’re going to pick one of the top three to five. So unless you’re probably, you know, looking for something like a cancer cure research, some disease, you’re not going to go past page one. So this is what business owners know. They know who their competitor is, they know who’s in the top spot, or in the top three spots, but they don’t know how to get there. So shoot them a quick screen cast video, and I usually email it on the first go around. I’ll set it up with Bananatag in the plug-in in Chrome so I know when they open it, if they open it. If they don’t open it, I’m going to send it, and I’m going to reach out through Facebook Messenger. I’ve already found their … the owner. I’ve already found his personal Facebook page. I’ll send it to him. I’ll send it through the company’s Facebook page. I’ll send it through the company’s email, if I can find his email, or another contact email, or a web form, I’ll send it through that. If I get a phone number that accepts a text, I’ll … you know, I’ll try through the text, and it will go through, then I’ll do it that way. How are we reaching our prospects? How are we being consistent and not giving up? That’s the key. These business owners are inundated with emails. I mean, I literally go through my emails in the morning, I’ll swipe off three to five. Hey, we can get to the top of Google. Hey, I’m just following up, did you get that email that said we can get you the top of Google? Delete, delete, delete, none of it stands out. We got to figure out a way to stand apart from those other people, and be so persistent that by the 10th or 12th touch that you’ve got with this business owner they snap and say, dang, you are persistent. Okay, I’m listening, tell me what you’re talking about. That’s how I landed my first dental client. That’s how I landed a lot of clients is because I get the business owner to snap and realize this guy’s persistent, I’ve got to listen, and they try it. Because all you’re trying to get them to do is try it. There’s no contract with our services because we know it works. It’s month to month, you quit whenever you want, because we know once they’ve given us the first payment, and we’ve tweaked their on page, and we start the process, within 30 days we see keywords shooting up, and that’s all they want to see. Okay, now I know this guy knows what he’s talking about, this girl, she can rank my website, and so they pay the second month, and they see their rankings go up even more. Persistent. Persistent. Persistent. Find a way to get in touch with this business owner until they reply, and you get a conversation going, and you figure out what their pain points are. They want more commercial roofing? They’re doing … You know, they’d rather not do residential roofing? Let’s fix that. Let’s tweak their on page so that they’re focused on commercial roofing and start landing more of those accounts. All you got to do is find out what the business owner’s problem is once you get that line of communication going, which is normally the first thing that’s the hardest to overcome, and that’s why you got to be resilient, and persistent, and keep plugging away with every form of communication. Hey, use Instagram. Most business owners have a business Instagram, or maybe a personal Instagram account. Find them on Instagram. DM them. You can reach anybody in the world because Instagram has no filters, you can look them up and send them a direct message. Never again … or never before in history have we seen you be able to … You can contact Beyonce, you can contact, you know, whoever in the world you can imagine. Now, they may not read it, but you can send somebody a direct message on Instagram and it’s likely that, as a business owner, they’re going to read it. But that may change soon, so use Instagram. Instagram’s algorithm is wide open right now, and it’s being used to land more and more SEO deals that I see from people in RankDaddy, and me using it, I’m using it more and more. But use Instagram as a way to contact these business owners. Look for any way possible. If you have to send them a piece of lumpy mail with some pens, or, you know, a sports bottle with your company name on it and a note, hey, did you get my email? Hey, I can fix your ranking, I can bring you more customers, I’m not joking. They’ll open the mail. Have you ever gone to the mailbox and got a little lumpy freaking package and not opened it, and just junked it? No, you open it first. What is this? That’s effective. Figure out ways to get the prospect to get a conversation going. Once you got that going, figure out what their problem is, then ask them to try it. It’s that simple. And if you have to, if they have been so burnt in the past, do the first month for free. Or before that step, say hey, for two weeks, let me just show you what I can do. Give me two weeks and your number one core competitive keyword for your city, plumbing … Plano plumbers, Dallas plumbers, Arlington roofers, whatever. Fix their on page, make sure that the meta and the H1 are matching, run a press release. Don’t tell them all … that’s all you’re doing with their hundred bucks is running a press release through SEO outsource, but just tell them, give me two weeks and watch what your … watch what happens. Here’s your keyword now, this is where you’re ranked. Watch what happens, we’re going to talk again in two weeks. If I show you that I can jump that thing in two weeks, you let me have an SEO deal and let me go to town on all your keywords. Watch what I can do. If that doesn’t work I will give you a month for free so that I can prove that I can help you, because I know without a shadow of a doubt that I can do it. This is what I do. I just don’t have a plumber in Arlington right now, and I’d like to put one into our … under our belt, as my agency. So, it can be you, it can be somebody else, just try this. Let me do it for free for a month. If it takes that to land $1,000 or $2,000 a month deal, what’s that, $12,000 to $24,000 a month? That’s what I’m talking about. How far are you willing to go to land deals? What if you’re lacking in prospecting, and sales, and closing techniques? What if you spent 10 hours on Facebook getting into prospecting and sales groups to learn how to do that more effectively? What if you spent 20 hours doing that, and I’m saying immerse yourself on prospecting techniques, and sales, and getting into groups, and getting into discussions with people, and seeing how they do it, and reading, and immersing yourself in learning how to be a better prospector and sales closer? Would that 20 … How many times … What’s the ROI on that? How many times over will that little bit of training, 10, 20 hours, do more? How far is that going to take you? How many deals are you going to be able to close off of those techniques? How serious are you about growing your agency? So, just a few things I wanted to touch on today. There is more where this is coming from. Thanks for watching. This is RankDaddy.tv, subscribe to our YouTube channel, we’re also on iTunes if you want to listen to this on the road. If you like watching my face we’re on YouTube, Stitcher, bunch of other channels. If you want a free trial go to BrandonOlson.com. You see all of my content there, shortcuts to everything, you can reach out to me on Facebook, you can get free trials to my courses. I’ll get you going. Hey, see you next time, guys. Have a good day.

At IABC World Conference, I interviewed six communicators as part of the Chuck Chats Live interview series with Bananatag.  In the sixth and final interview, I chatted with Dyna Vink. Dyna is the founder and president of Crossroad Communications and Decision Science. Using the latest technology, she has adopted a science-informed and evidence-based approach to problem solve and manage behavior across disciplines. I talked with Dyna to found out how data and science can help communicators and stakeholders make better decisions. Listen to the full chat on ICology or watch the video.  Chuck Chats is a partnership with Bananatag. 

At IABC World Conference, I interviewed six communicators as part of the Chuck Chats Live interview series with Bananatag.  In the fifth interview, I chatted with James Fine. James is the president of Telecine and has a creative focus on the digital signage world. James led a seminar at IABC World Conference and we talked about his session, including how can communicators do a better job of delivering ROI.  Listen to the full chat on ICology or watch the video.  Chuck Chats is a partnership with Bananatag. 

At IABC World Conference, I interviewed six communicators as part of the Chuck Chats Live interview series with Bananatag.  In the fourth interview, I talked with Angelia Sinickas. Angela is the owner of Sinickas Communications, and as it relates to IABC, she is a 21-time Gold Quill winner. I tracked her down at the conference and we talked out how she is helping communicators measure and link communications to behavioral change in organizations. And what the event was like the last time it was in Montreal - back in 1984.  Listen to the full chat on ICology or watch the video.  Chuck Chats is a partnership with Bananatag. 

At IABC World Conference, I interviewed six communicators as part of the Chuck Chats Live interview series with Bananatag. In the third interview, I chatted with Maliha Aqeel. Maliha the current IABC/Toronto president, and the Assistant Director of Brand, Marketing & Communications at EY. Maliha brings over 15 years of award-winning professional expertise in strategic communications. She currently leads and develops brand communication programs and specializes in integrating internal and external communications, promoting thought leadership, and advising senior executives in all areas of strategic communication. I tracked her down at IABC World Conference 2018 and asked her all about the benefits of internal thought leadership and how it can integrate internal and external communications. Listen to the full chat on ICology or watch the video.  Chuck Chats is a partnership with Bananatag. 

At IABC World Conference, I interviewed six communicators as part of the Chuck Chats Live interview series with Bananatag. In the second interview, I chatted with Russell Evans, Assistant Vice President of Culture and Communications at Foresters Financial. Russell is leading an award winning team focused on global internal and executive communications, while becoming known in the communications world as an influencer pushing for more authenticity and fun in internal comms. I tracked him down at IABC World Conference 2018 and asked him all about his team's award-winning project and the role memes can play in keeping employees engaged.  Listen to the full chat on ICology or watch the video.  Chuck Chats is a partnership with Bananatag. 

At IABC World Conference, I interviewed six communicators as part of the Chuck Chats Live interview series with Bananatag. In the first episode, I chatted with Pinaki Kathiari, workshop leader at the event and CEO/co-founder of Local Wisdom. Pinaki was in Montreal to present on the "7 Dos and Don'ts of Co-creation." Listen to the full chat on ICology or watch the video from the Hub.  Chuck Chats is a partnership with Bananatag. 

This episode of Heads Up is supported by Bananatag.  Welcome to episode #16 of Heads Up!, a weekly podcast summarizing research, writing and retweets that I think communicators should pay attention to. And if you’re already subscribed to ICology, you don’t need to change a thing. Here are the stories shared this week: Losing control and other myths about enterprise social networking (Rita Zonius) Data Nerd Wannabe: Measurement 101 (Elisabeth Wagner) Why You Can't Buy a Digital Workplace (Sam Marshall) The Habit That Creates a Culture of Distrust at Work (Mayowa Babola, Ph.D) The CEO Walks in and Says... (Managing the Unexpected Event) (Scott Carlberg) The Sure-Fire Way to Get Employees' Attention (Alison Davis) Jive catches the Wave to new horizons (Jonathan Phillips) All original links are also available at learnicology.com/headsup. But I don’t want this to just be what comes across my screen. If you see things you think I should talk about here, share them with me. Could be a new infographic. Or a great case study. Perhaps a webinar. Send a Tweet to @learnicology or an email with the link to headsup@learnicology.com. Subscribe to ICology on Apple Podcasts or wherever you get your podcasts.

This is episode #5 of Heads Up!, a weekly podcast summarizing research, writing and retweets that I think communicators should pay attention to. And if you’re already subscribed to ICology, you don’t need to change a thing. Here are the stories shared this week: This is your brain on communication (Ted) Search and Destroy! Delete your way to intranet success (Intranetizen) Millennial communication professionals in the workplace (Institute for PR) Zone Leadership (Geoffrey Moore) Culture, simplified (Lisa Jackson) The biggest challenge facing internal communications (Matthew Morgan) Two upcoming webinars 2/8 - How to get your employees hooked (Bananatag) 2/21 - Good internal comms practice (IABC EMENA) All original links are available at learnicology.com/headsup.  But I don’t want this to just be what comes across my screen. If you see things you think I should talk about here, share them with me. Could be a new infographic. Or a great case study. Perhaps a webinar. Send a Tweet to @learnicology or an email with the link to headsup@learnicology.com. Subscribe to ICology on Apple Podcasts or wherever you get your podcasts.