Podcasts about brand now

Lynn Altman the President of Brand Now, with over 20 years of behind-the-scenes innovator for many of the Top 100 Global Brands joins Enterprise … Read more The post Why traditional insights and consumer focus groups are falling short appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Check out Ben Leonards book which will be out today! https://quitstallingbook.com/?fpr=omar Get ready to embark on an entrepreneurial journey like never before!

Given all the bad news and bad actors we're seeing pop-up on social lately, it's fair of you to ask if social media is anti-social for your brand now. So,… The post Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) appeared first on Tim Peter & Associates.

Lynn is the president and founder of Brand Now. For over 20 years, she has been the behind-the-scenes innovator for top global brands, including Coca-Cola, Nestlé, Procter & Gamble, L'Oréal, Hershey's, American Express, and UBS. A serial entrepreneur and perennial do-gooder who founded and sold two successful brands and served on the White Ribbon Alliance for Safe Motherhood board for 8 years.   In this episode, we talked about:  Lynn's philosophy about why “Staying in the Box” helps her clients How to represent brands in an impactful way How changing your mindset can transform you into a great leader Practical strategies for getting things done without burning out CONNECT WITH  LYNN ALTMAN Website: https://www.brandnow.com LinkedIn: https://www.linkedin.com/in/lynn-altman Instagram: https://instagram.com/brand_now_   If you liked this episode of the Women Who Build Empires, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!     Tired of feeling overwhelmed? Download my free guide: The Aligned Entrepreneur: How to Break All the Rules in Business and Still Be Wildly Successful   CONNECT WITH EMI KIRSCHNER Website Facebook Instagram LinkedIn   Listen to all of the episodes of Women Who Build Empires, the leading podcast for women entrepreneurs on Apple Podcasts or wherever you listen to podcasts.  

We had the privilege of speaking with Lynn Altman, President of Brand Now, a fearless, innovative leader and brand builder for this episode.  Her thoughts on, and approach to organization and leadership are timeless.  This is a must listen. Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests! ⬇️  Spotify

Harry & Megan visit the Queen- what is Markle's Brand Now? The Iran-Contra Affair: the notorious invisible pilot and Barry Seals' exploits- the real Air America. The Honduran President is extradited to the US on drug charges and Governor Mark Sanford made headlines when he disappeared for 5 days, "Hiking the Appalachian Trail." Episode Series Political Affairs If you enjoyed this episode, check out the story of Marlon Brando's son who went to prison for killing his sister's boyfriend on MisdeedsandIntrigue.com. Follow Misdeeds & Intrigue Podcast on Social Media Twitter: www.twitter.com/misintriguepod Facebook: www.facebook.com/misintriguepod Instagram: www.instagram.com/misintriguepod Follow for Curated Collections of Articles  Pinterest: https://www.pinterest.com/MisIntriguepod Flipboard: https://flipboard.com/@misintriguepod Watch Related Videos & Clips TikTok: @misintriguepod https://vm.tiktok.com/ZMeD9hE5u/ YouTube Channel: https://www.youtube.com/channel/UCkBIxvkybymGErnYs-7XL0g IMDB Playlist: http://www.imdb.com/list/ls088470884/ This episode in general may contain certain copyrighted works that were not specifically authorized to be used by the copyrighted holder(s), but which we believe in good faith are protected by general law and the fair use doctrine for one or more of the purposes of criticism, comment, news reporting, teaching, scholarship or research. Good Morning America Barbara Walters History Channel Invisible Pilot Trailer

Coffee shops dot almost every corner, but if you were asked to name a coffee company, you'd likely say Starbucks or Dunkin' Donuts — and completely neglect some mom-and-pop shops or local chains that probably deliver higher quality drinks. You see, name recognition doesn't always correlate with quality; it just reflects successful branding. And branding is key to standing out in a crowded marketplace.As marketing teams operate in a primarily digital world, they're fighting harder than ever to catch prospects' attention in an overcrowded and loud marketplace. This means building and maintaining strong company branding is more important than ever before.Tune in to this exclusive keynote replay from #B2BSMX to learn all about Nick Westergaard's seven “Brand Now” dynamics (meaning, structure, story, content, community, clarity and experience), and understand how you can use them in your own brand-building strategies to accelerate the success of demand gen campaigns. Throughout his keynote, Westergaard helps listeners understand: The seven digital dynamics to build standout brands, as well as how to implement them; How to create a brand that features its own structure, meaning and story; The top strategies to generate content that catches prospects' interests and creates an engaged community internally and externally; and The tips and tricks needed to deliver a strong brand experience online and off. RELATED LINKS Register for the B2B Marketing Exchange in Scottsdale, Ariz.

“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast. About Kyle Hjelmeseth Kyle Hjelmeseth is the Founder and CEO of top-tier talent management agency G&B, which houses both the College of Influence and the Normalize Equality initiative. A self-made minority business owner, Hjelmeseth brings the full extent of his experience living as a half black, half white male to his work building media momentum around messages of diversity and inclusivity with his trademark solutions-driven attitude. Under his leadership, G&B has successfully re-invented the talent management world with integrity while creating a refreshingly diverse company culture, serving more than 60 exclusive clients with a powerfully inclusive ethos that transforms influencers into influential people. Episode Highlights Being an influencer vs. being an influential person. There's a big difference, which Kyle unpacked for us at the top of the show. “It's about building a business that lasts over time. Not just the next 100 followers.” Enter the College of Influence ... We're big fans of strong brand names here on the On Brand podcast. As such, I couldn't wait to ask Kyle about the College of Influence at G&B. “I have a strong connection to education and wanted to reinforce that with our name.” Diversity and inclusivity: Keeping the momentum going. Building on his lived experience as a self-made minority business owner, Kyle leads G&B's Normalize Equality initiative. Following last year's summer of social justice, we've seen a lot of box-checking, however, Kyle is quick to note the need for ongoing momentum. That's why he cited Netflix's ongoing work giving voice to diverse stories. What brand has made Kyle smile recently? “I actually call it a spice lifestyle brand ...” And with that, Kyle introduced us to Fly by Jing spices—who not only made Kyle smile, it made him wear the brand as well! To learn more about Kyle, check out the G&B website and contact him through the form.  As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you're hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I'll see you on the Internet!

Lynn Altman is the president and founder of Brand Now, a branding and innovation agency in New York. She’s worked on over 600 new product and branding initiatives for Fortune 500 companies, including Coca Cola, Microsoft, Procter & Gamble, American Express. Lynn is also the author of Brand It Yourself: The Fast, Focused Way to Marketplace Magic. Lynn shares with Stef her advice to Choose to Take a Chance. Produced by LegRoom Creative Engineered by www.podcaststudioservices.com

Is there such a thing as being recession-proof?Are you thriving right now or just surviving?In this episode, I talk about something that is close to my heart.The Importance of a Personal Brand.I discuss why you NEED a Personal Brand now, more than ever.What Personal Branding is, and what it is not.How to start building your Brand NOW.This episode is not just for entrepreneurs and business owners.It is for everyone.Because it's not just business, it's Personal.If this episode leaves you inspired to take action on building a brand, I've got you!The workbook I created for my clients is available now for immediate download!at www.kathyspence.comIf you enjoyed this episode, let me know in a podcast review on iTunes!Thanks for being here!

We're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of social media marketing heading into 2020, and more.Nick Westergaard (LinkedIn)NickWestergaard.comBrand Driven DigitalMORE INFORMATIONTheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpoint

Putting a marketing plan together may seem like a daunting task, competing with your daily must-do list and everything else vying for your attention. But without a plan, you are just wandering in the desert and hoping for outcomes you haven’t clearly defined. Planning is a necessity in order to grow and sustain your business. This episode of Destination on the Left is a solocast all about developing a solid marketing plan: setting goals and the tactics it will take to achieve those goals. We’ll talk about situational analysis, SMART goals, and drilling down on exactly who your target market is. We’ll talk about the messaging you need for different stages in the customer journey. We’re going to give you everything you need to get a great plan for 2019 together and get it done! What You Will Learn: How to set SMART goals for the coming year How to do a situational analysis Steps to develop one or more buyer personas Developing and following through on a tactical marketing plan Keeping your plan flexible, but tethered to doable goals and outcomes Insights to Support Your Plan Plans are fluid documents.- you don’t have to have all the answers today. They provide a roadmap to where you want to go, but it’s okay to tweak them and change them. Having a plan to start with will make it easier to make adjustments along the way. You will start your plan by answering this question: What are the top three to five goals that you want to accomplish in 2019? Back in Episode 96, we touched on some really important ideas that affect how you plan your marketing. I spoke with guest Susan Baier from Audience Audit. She talked about getting beyond the who and the where to really understanding the why. Why are clients looking for a travel option, and why is your destination the best option for them? Understanding the why provides you with the insight needed to tailor communications to speak to them. This is the kind of information you need to gather for an effective marketing plan. Getting Tactical None of this matters if plans remain on a page somewhere on your laptop or in a binder lost in a pile in your office. So in this episode, we also dig into the tactical elements that will bring your marketing plan to life. Remember, this is a breathing and living document. It’s not written in stone and it can easily be changed and adapted as you move through the year. Just having the plan is a huge step in helping you to achieve your goals in 2019. Resources: US Travel Association Destination Analysts State of the American Traveler Family Travel Association Destination on the Left Episode 96 Brand Now by Nick Westergaard

We’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.  Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now. Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.   Thanks to our sponsors Social Joey and Location3!                           

In this episode of PSM Show, Josh Miles and guest Nick Westergaard discuss the finer points of branding and Nick's new book, "Brand Now."   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

Nick Westergaard has been called one of the “most jaw-dropping marketing speakers.” As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all shapes and sizes — from small businesses to Fortune 500 companies to President Obama’s Nick is the author of the books Brand Now and Get Scrappy. He is a contributor to the Harvard Business Review and host of the popular On Brand podcast.  Do small companies need to brand? First step to building brand? Understand your story. Who is this book for? Parting words of advice?   Watch my Celebrity interviews on my YouTube Channel! Go here> https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.

“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast. About Dean Noble Dean Noble is currently the Director of Marketing at the Santa Barbara Zoo. Dean began his career in the entertainment industry and worked in feature film development and acquisitions for ITC Entertainment in Studio City, CA. He spent 10 years with the Universal Studios Recreation Group and was part of the Grand Opening Marketing Team for the two-billion-dollar Universal Studios Japan theme park in Osaka. He was part of the PR team, marketing training team and brand-managed licensing relationships for Steven Spielberg, Arnold Schwarzenegger, Marvel Entertainment, Peanuts, and Sesame Street, among others. He has a BA in English from Pepperdine University and an MBA from California Lutheran University was privileged to teach ‘The Zoo’ class at Cal State University Channel Islands. Dean grew up in Honolulu, studied in London and Heidelberg and has circumnavigated the globe. Be sure to ask Dean about Improv-Ology the popular comedy/science evenings he hosts at the beautiful Santa Barbara Zoo and the new radio show he co-hosts, Zoological Radio, which is produced in conjunction with KCLU FM/NPR for the Central Coast. Episode Highlights So, how does one end up as Director of Marketing at a zoo? I had to ask! Dean’s creative background with standup comedy and show business provided a very different type of marketing training. However, given the diverse forms of content we have to create, it needed up being a perfect combination. Story books. A self-proclaimed “book worm,” Dean shared some of his favorite resources for telling brand stories including Writing for Dough, Bill Idelson’s Writing Class, and Impro by Keith Johnstone (a favorite of mine). He also mentioned another recent branding book by an author that may be familiar to listeners of the show. I think it was called Brand … Now …? Thanks for the shoutout, Dean! Branding a zoo. First, it’s important to understand that the Santa Barbara Zoo is a very different kind of zoo. Featuring open gardens and innovative animal experiences, Dean and his team have focused on providing a one-of-a-kind trip to the zoo. Cary Grant and branding? “Thousands of decisions come together to make one effect,” Dean introduced me to this quote from movie star Cary Grant which is applicable to branding as well. “That’s what a brand is!" What brand has made Dean smile recently? Dean recounted his international travels and experience with Universal Studios. Talk about smiles! To learn more, check out his podcast at zooradio.org. As We Wrap … Before we go, I want to flip the microphone around to our community … Gabriel Cohen gave us a shout on Twitter for my recent interview with Justin Wartell. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

For this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now. Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast. Connect with Nick: www.nickwestergaard.com Connect with Tobias www.wonderagency.com (my main company) www.kokoromoi.com (our subsidiary) www.tobiasdahlberg.com LinkedIn: www.linkedin.com/in/tobbedahlberg/ Instagram: tobiasdahlberg__ Twitter: @tobiasdahlberg

In this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy – hear the last interview! The Wrath […] The post Brand Now and the Wrath of Nick Westergaard appeared first on Marketing Over Coffee Marketing Podcast.

"Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast. About Jenny Odegard Jenny Odegard started Odegard Law with the goal of being an advocate for the creative class in New York, which she sees as being neglected by the larger legal industry. She began working with freelancer friends and independent agencies, growing the practice to represent people and companies in marketing, advertising, production, designers of every variety, makers of beautiful objects, the fashion industry, and many more. Jenny has helped take companies from an idea over a beer to flourishing businesses by establishing new companies, creating contracts systems, working with vendors, talent, and employees, resolving disputes and handling negotiations, and protecting intellectual property rights. Before starting the firm, the best job Jenny had ever had was as the editor-in-chief of her university’s arts weekly. In the intervening years, she's looked for roles that could be as creative and challenging as that one, leading her to work in politics, policy, nonprofits, public relations, and eventually to attending law school. During law school, Jenny focused on alternative dispute resolution and business law. After graduation, she spent two years on the social content team at a legal marketing firm before starting this business. In addition to her work as a lawyer, she also writes for various publications including Forbes and serves on the New York City Bar Association’s Committee on Professional Ethics. Presently, she lives in Williamsburg with her dog Lucy, who can be found in her office most days. She likes to drink a lot of coffee, make spreadsheets, and ponder the finer points of post-modernist thought. Episode Highlights How does one end up as a lawyer for creatives? “My dad was a musician so I come by it naturally. And that’s also something I love about being in New York. I was amazed when I found this need in the market.” [INSERT BAD LAWYER JOKE HERE] Look, no one looks forward to talking to a lawyer. But they should! “People underestimate how much you work with a lawyer. How much time you spend with them.” That’s why Jenny has focused her practice on building authentic, engaging relationships with her clients. When do brand builders commonly engage legal support? Jenny discussed a few key points of entry: (1) When they set up their entity, (2) When the register a trademark, (3) When they need an audit, and (4) When they have intellectual property they want to protect. Speaking of IP … How has intellectual property protection changed in the digital age? “Everyone has great ideas and they share them online. Then they’re getting picked up and it’s not long before some brand will monetize that.” Jenny shared a story about someone tweeting after seeing a photo of Lupita Nyong'o and Rihanna at Fashion Week that they should be in a heist movie. This “Twitter pitch” took off — without the originator of the idea’s involvement! And, finally, does your brand exist legally? “That depends on what your brand is. Is it a visual identity? A set of services? What’s tangible about your brand?" What brand has made Jenny smile recently? Jenny loves the Wing, a women-only co-working space in New York. She’s also inspired by how Spotify engages their customers with time capsules and other touchpoints. To learn more, go to odegardlaw.nyc or follow the firm on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Leah Nyfeler gave us a shout on Twitter after sitting in the audience of our live show at SXSW. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!