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Passion brands don't build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion. Beyond Net Promoter Scores and tracking consumers “likely to recommend,” the future will be built by companies who attain emotional brand equity. Our findings show this phenomenon does not happen by accident, and yet it's not beyond the control of a good brand management team. New research findings and emotionally intelligent technology provide insight to quantify and optimize passionate brand relationships. KEY FINDINGS: 1. Purpose-driven branding drives the highest level of brand engagement: Brand love.2. Brand love progresses in three achievable stages.3. Brand communities are built on “why” rather than “what” a brand does to exist.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
En este capítulo de Cajón de Sastre, nos visita el empresario y analista político estadounidense Daniel Brian García Padilla, quien explica las claves para entender el ambiente político en EEUU, ahora que se cumple un año del asalto al Capitolio. La que probablemente sea la democracia con más prestigio del hemisferio occidental vive un clima de división del que ha advertido, incluso, el ex presidente Jimmy Carter, mientras Donald Trump continúa alimentando el bulo del fraude electoral y Joe Biden pierde popularidad.
CRUZAMOS EL CHARCO | Daniel Brian García Padilla nos cuenta cómo es la Navidad y cómo se celebra en USA
CRUZAMOS EL CHARCO | Daniel Brian García Padilla nos cuenta cómo es la Navidad y cómo se celebra en USA
Daniel & Brian share what is going on in and around the OC to include some local news and better yet, events. Let's listen in and plan your weekend with the team at Drive Time OC!Daniel - Day trips in the OCWeb - https://www.daytrippen.com/orange-county-day-trips/ & https://www.ocregister.com/.../10-christmas-lighting-tips...“OC Real-Estate with Daniel Preszler”Brain - Geminid meteor showerGeminids run from Dec. 4-17 and peak overnight Monday and Tuesday, Dec. 13-14. The best time to see the Geminids is around 2 a.m. the morning of the 14th when the shower's radiant point — the constellation Gemini — is at its highest point in the sky.Good locations in California:- Julian, CA- Borrego Springs, CA- Anza-Borrego Desert, CA- Death Valley National Park, CAWeb - https://patch.com/.../geminid-meteor-shower-see-fireballs...EventsDaniel - Tamale Festival in La Habra & Nixon Library for the Holiday of HopeWeb - http://www.lahabratamalefestival.com/Brian - Improv CityWeb - https://improvcity.simpletix.com/LinksDrive Time OCWeb - https://sitchradio.com/our-shows/drive-time-oc/Twitter - https://twitter.com/DriveTimeOCInstagram - https://www.instagram.com/drivetimeoc/TikTok - https://www.tiktok.com/@drivetimeocFacebook - Facebook - https://www.facebook.com/DriveTimeOCSponsors“OC Real-Estate with Daniel”Daniel Preszler - (714) 788-7525 Email - 714ocre@gmail.comSitch Radio - https://sitchradio.com/If you would like to become a sponsor or advertiser Call Sitch Radio (714) 643-2500 X 1
Daniel Brian garcía Padilla nos trae las polémicas de la celebración del 12 de Octubre (Columbus Day) en USA por las declaraciones de Joe Biden sobre Colón y el ninguneo a España.
Daniel & Brian are discussing some must does in the OC and special guest Meagan Hopper of “The Cacao Crowd” is teaching us about this chocolaty delight!HeadlineDaniel - OCR's Best of the Best in the OCWeb-https://s3.amazonaws.com/document.issuu.com/210924215357-c7ae8ed3ee655a5d5daadcaae1e6cbf7/original.file?AWSAccessKeyId=AKIATDDRE5J76FYCWCEG&Expires=1633045564&Signature=nhZbClT6f%2BZm5kMByIIuBqg6QCU%3D“OC Real-Estate with Daniel Preszler”HeadlineBrain - Meagan Hopper joins us today to teach us about Cacao!Web - https://meaganhopper.com/Podcast - https://sitchradio.com/the-cacao-crowd/EventsDaniel - Air Show in H.B.Web -https://www.surfcityusa.com/events/signature-events/great-pacific-airshow/Brian - 2021 Virtual Walk for Sjogren'sWeb - https://bit.ly/2021TeamSjogrensStrongLinksDrive Time OCWeb - https://sitchradio.com/our-shows/drive-time-oc/Twitter - https://twitter.com/DriveTimeOCInstagram - https://www.instagram.com/drivetimeoc/TikTok - https://www.tiktok.com/@drivetimeocFacebook - Facebook - https://www.facebook.com/DriveTimeOCSponsors“OC Real-Estate with Daniel”Daniel Preszler - (714) 788-7525 Email - 714ocre@gmail.comSitch Radio - https://sitchradio.com/If you would like to become a sponsor or advertiser Call Sitch Radio (714) 643-2500 X 1
BUENOS DÍAS, CORAZÓN | Yolanda C, Daniel Brian García Padilla y 'Noticias con Daniel' analizan el salseo diario BUENOS DÍAS, CORAZÓN | Yolanda C, Daniel Brian García Padilla y 'Noticias con Daniel' analizan el salseo diario
Daniel & Brian in rare form from 2 different cities in Orange County on this episode of “Drive Time OC”. We have a few cool events and a couple of stories for you in preparation for the weekend.Daniel - You'd better watch out! You'd better not cry! Cuz I'm telling you why!Web - https://www.newsbreakapp.com/n/0c4avq8x?pd=09BvhDI1&lang=en_US&s=i16“OC Real-Estate with Daniel Preszler”Brain - MindfulnessSat, Sep 25, 2021, at 10:00 AMAnaheim Convention CenterGeneral Admission - $35.00Web - https://mindfulnessexpo.com/EventsDaniel - San Juan Capistrano Greek Festival, 59th Annual Sandcastle Contest & Long Beach Grand PrixWeb - https://www.sjcgreekfest.org/, https://www.newportbeach.com/events/59th-annual-sandcastle-contest/https://ocregister-ca-app.newsmemory.com/?publink=0df01e5e3_1345f0bBrian - 2021 California Virtual Walk for Sjögren'sWeb - https://bit.ly/2021TeamSjogrensStrongLinksDrive Time OCWeb - https://sitchradio.com/our-shows/drive-time-oc/Twitter - https://twitter.com/DriveTimeOCInstagram - https://www.instagram.com/drivetimeoc/TikTok - https://www.tiktok.com/@drivetimeocFacebook - Facebook - https://www.facebook.com/DriveTimeOCSponsors“OC Real-Estate with Daniel”Daniel Preszler - (714) 788-7525 Email - 714ocre@gmail.comSitch Radio - https://sitchradio.com/If you would like to become a sponsor or advertiser Call Sitch Radio (714) 643-2500
Daniel & Brian's first full episode and they are coming out of the gate swinging! Orange County California is such an awesome place to live, work, and play. It is often the smaller community events that are just so fun and in this episode we talk about a few of them.If you live, work or play in the OC then you will not want to miss this episode of “Drive Time OC”HeadlineDaniel - The Oogie Boogie Bash is back at Disneyland.Web - https://www.Disneyfoodblog.com“OC Real-Estate with Daniel Preszler”HeadlineBrain - The Orange County Great Park Farmers Market Web - https://www.cityofirvine.org/great-park/farmers-marketEventsDaniel - Beyond Van Gogh in Anaheim and last weekend for Festival of Arts and Pageant of the MasterWeb - http://www.pageanttickets.com/Brian - Orange Internation Street FairFRIDAY SEPTEMBER 3RD: 5PM-10PMSATURDAY SEPTEMBER 4TH: 10AM-10PMSUNDAY SEPTEMBER 5TH: 10AM-10PMWeb - http://www.orangestreetfair.org/Brian - 2021 Virtual Walk for Sjogren'sOct 2ndTeam “Sjogren's Strong” - https://bit.ly/2021TeamSjogrensStrongLinksDrive Time OCWeb - https://sitchradio.com/our-shows/drive-time-oc/Twitter - https://twitter.com/DriveTimeOCInstagram - https://www.instagram.com/drivetimeoc/TikTok - https://www.tiktok.com/@drivetimeocFacebook - Facebook - https://www.facebook.com/DriveTimeOCSponsors“OC Real-Estate with Daniel”Daniel Preszler - (714) 788-7525 Email - 714ocre@gmail.comSitch Radio - https://sitchradio.com/If you would like to become a sponsor or advertiser Call Sitch Radio (714) 643-2500 X 1
Daniel Brian García Padilla: Kamala y Biden hacen la misma política migratoria que Trump
Listen here you mugs! This week Daniel is joined by writer and podcaster from Movies For Life, Brian Keiper, to dive into the Gangster genre from 1931. The Public Enemy (1931) starring James Cagney and Little Caesar (1931) starring Edward G. Robinson. Daniel & Brian discuss the origins of gangster films, the differences between pre and post-code crime movies, and recommend a lot more for you to dust off. But more than anything, they talk about how completely awesome Jimmy Cagney is. Don't call the coppers! Email the show at cobwebspodcast@gmail.com to give feedback and let us know what you think of the movie! Cobwebs on Twitter: @cobwebspod Cobwebs on Instagram: @cobwebspodcast Daniel on Twitter: @eplerdaniel Brian on Twitter: @BrianDKeiper Brian's Movies For Life Podcast Brian's writing on Bloody Disgusting Daniel on Letterboxd: @Dan_Epler www.cobwebspodcast.com
DANIEL BRIAN GARCÍA PADILLA | Supermercados: ¿Cómo se está vacunando en USA?
It's our first episode focused on Classic Horror Comedies! Daniel is joined by Brian Saur from Pure Cinema and the Just the Discs Podcast to discuss a double-feature of Bob Hope movies. The Cat and the Canary (1939) and The Ghost Breakers (1940). They dig into what makes a good haunted house comedy, the appeal of Bob Hope, and Brian's three other B&W Horror Comedy recommendations. But don't get scared, Daniel & Brian don't believe in ghosts! ...or do they? Email the show at cobwebspodcast@gmail.com to say hi and tell us what you think of the show! Just the Discs Cobwebs on Twitter: @cobwebspod Cobwebs on Instagram: @cobwebspodcast Daniel on Twitter: @eplerdaniel Brian on Twitter: @bobfreelander Daniel on Letterboxd www.cobwebspodcast.com Music Provided By: Mediacharger: https://www.youtube.com/user/MediaCha... Music Created By : Andrian Von Ziegler Song Title: Necromancy Credit link: https://www.youtube.com/user/Adrianvo...
DANIEL BRIAN GARCÍA PADILLA | Cómo se están viviendo en USA las consecuencias de la entrevista de Meghan y Harry con Oprah
DANIEL BRIAN GARCÍA PADILLA | Cómo se están viviendo en USA las consecuencias de la entrevista de Meghan y Harry con Oprah
TERTULIA | El regreso de Trump. Analizamos la CPAC con Sergio F. Riquelme, Davy Rodríguez y Daniel Brian García Padilla desde USA
Impeachment a Donald Trump: el Senado absuelve al expresidente de Estados Unidos en su juicio político por el asalto al Capitolio
CRUZAMOS EL CHARCO | Crónica de Daniel Brian García Padilla desde USA
+ Francisco Gómez, analiza la actualidad del día: "Dime con quién andas y te diré a quien vacunas" +Yolanda Couceiro Morín, repaso a la prensa digital (con bastante humor) y efemérides musicales del día + ENTREVISTA AL CANTANTE JOSE MANUEL SOTO: "Si sigue este Gobierno 7 años más, España desaparece" + Daniel Brian analiza desde EEUU la toma de posesión de Joe Biden + Ezequiel campos trae lo último sobre la explosión de Madrid con declaraciones de políticos y testigos sobre el terreno.
Toma de posesión de Biden CRUZAMOS EL CHARCO | Crónica de Daniel Brian García Padilla desde USA
En El Balance, entrevistamos a Daniel Brian García Padillo: empresario, abogado y experto en EEUU.
CRUZAMOS EL CHARCO | Última hora USA con Daniel Brian García Padilla desde USA
CRUZAMOS EL CHARCO | Última hora USA con Daniel Brian García Padilla desde USA
CRUZAMOS EL CHARCO | Crónica de Daniel Brian García Padilla desde USA
CRUZAMOS EL CHARCO | Crónica de Daniel Brian García Padilla desde USA
ASALTO AL CAPITOLIO | Con Sergio Fdez. Riquelme, Guillermo Rocafort, Davy Rodríguez, Daniel Brian García Padilla
ASALTO AL CAPITOLIO | Con Sergio Fdez. Riquelme, Guillermo Rocafort, Davy Rodríguez, Daniel Brian García Padilla
Trump se niega a firmar las ayudas por COVID por ser "insignificantes" y pide multiplicarlas por tres.
Trump se niega a firmar las ayudas por COVID por ser "insignificantes" y pide multiplicarlas por tres.
BJ und Darrell recap the week, including the surprisiingly good TLC PPV. Plus news and rumors, and #18 Finn Balor and #17 Daniel Brian in the top 100 countdown of the 2010's, Hit us up @BuDsww on the twitter, Instagram and/or email to the Gmail at the same.
El abogado y analista político nos trae la última hora de todo lo que está ocurriendo en Estados Unidos.
El abogado y analista político nos trae la última hora de todo lo que está ocurriendo en Estados Unidos.
El abogado y analista político nos trae la última hora de todo lo que está ocurriendo en Estados Unidos. --- Send in a voice message: https://anchor.fm/radiocadena/message
This week on Hit the Books Ryan and Mikey are returning from an absolutely crazy Clash of Champions PPV special! Over on Raw The Viking Raiders take on the Usos, Nia Jax and Tamina challenge Rhea Ripley and Liv Morgan for the Women's Tag Team Championships, and a huge main event where Daniel Brian goes head to head with Seth Rollins. Over on Smackdown Finn Balor opens the show explaining where he's been, Cedric Alexander makes his debut, and Charlotte Flair takes on Asuka in a huge main event! Tune in to Hit the Books so you can vote on who's card you like better and subject the loser to the dreaded randomizer! Support this podcast at — https://redcircle.com/hit-the-books-realistic-wwe-fantasy-booking/donations
Summary: Ever wish you could pick the brain of an industry leader who has been around a lot longer than you, has had a lot more success than you, has been down your road before, and is willing to share it all with you? Yeah, we did too. So we reached out to Daniel Brian Cobb, the founder of The Daniel Brian Agency. Dan’s agency has won more than 21 Emmy’s, advises clients like Papa John’s and Disney, is a respected author, and has been leading and growing his business and clients for over 30 years. Daniel has seen it all from the 2008 financial crisis to the current 2020 COVID-19 recession. Daniel is one of the voices that large brands go to for advice in times of crisis. He’s an amazing agency leader and God-given innovator. Daniel shares it all today. We discuss how he’s leading his clients and agency through this crisis, and the next wave of change that is coming. And just like the rest of us, Daniel’s business isn’t immune to the current crisis. In the first 24hrs of the Coronavirus shut down his agency lost $1M in business. We talk about how he dealt with disappointments like this and how he’s actually gained more business through this time. There is always HOPE and Dan walks us through finding it. This is an episode you want to listen to with your notepad ready (or just use our notes below:). Resources Mentioned: Dan’s book Surfing the Black Wave Dan’s Quicken Loans Presentation: https://www.youtube.com/watch?v=KXuk0f_SvqQ Top 3 Curtain Pulls in this episode: We are in the third wave: The Participation Age. This is about collaboration and smaller units of power. Getting more access and creating a greater weight than any one big organization could ever create. Owning your media is more important now than ever! As we shift into a new way of doing business, owning your platforms and connections with your customers is vitally important. Innovate. Use the 80/20 innovation system. Always put 20% of resources towards future innovation. Be careful about doing any more or less. Your business must be healthy AND you must innovate to survive. For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders About our Guest: Dan Cobb: Founder of the Daniel Brian Agency (DBA), author of Surfing the Black Wave and 30+ year industry veteran. DBA specializes in innovative and measurable advertising campaigns to engage families via retail, healthcare, digital TV, family entertainment, and sporting goods. Dan has worked with brands like Papa Johns, Henry Ford Health Systems, and Chick-fil-A to provide creative connections with local communities. Connect with Dan: Website and Blog: https://danielbrian.com/digital-marketing-report/ On LinkedIn: https://www.linkedin.com/in/danielbrian Daniel’s Book Surfing the Black Wave https://amzn.to/2KHUD6l About The Guys: Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob: Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt Show Notes: [1:24] Brad introduces our guest Dan Cobb. 28 year veteran in this industry. Wrote Surfing the Black Wave [3:44] Dan tells us about his clients and the type of work he does. “We started with two types of clients. We started in healthcare and pizza. First two clients, Henry Ford health system, and Domino’s pizza.” “Our experience is really in taking chain based organizations, local organizations that are widespread and building that local connection in the local community for those organizations.” Gives example of Chick-Fil-A. When they work with a chain like this, the focus is more on local communities and local engagement. Daddy-daughter date nights, military appreciation nights, etc. [4:56] Dan continues: “In doing that over the years, what we’ve learned is that connection happens in the community, connections happens through values… That’s great to have a pizza on sale, a $5 hot and ready, but you can beat that with a $7 pizza that cares.” They ran a campaign for Hungry Howies that donated proceeds to breast cancer research. They experienced a 23% increase of sales that month, and they gained a quarter of a million Facebook fans and followers. “We saw how that local connectivity is about connecting to the values that people care about there and then bringing that together for maybe a promotion, maybe not… it’s more important that you have that values connection. [5:53] Brad reflects on first meeting Dan years ago. He recalls that Dan had a very clear vision that had nothing to do with advertising. Brad asks Dan what that “Why” core value system looks like these days. [7:22] Dan responds: “Many of us started with writing or artistic or musical skills, and it kind of drove us into this industry, which gave us a way to compensate those skills… for me it went back to when I was a kid. I was sitting on the couch watching tv… mom walks into the room and says turn that off, that’s bad for you. Go out and do something good for you. And it was that moment… it was this though, Why does it have to be bad for me? Why does this content, this entertainment, this advertising have to be bad for me? Maybe I can make that change.” [8:10] He recalls Nike’s “Just Do It” campaign impacting him strongly. As a runner, he found himself truly inspired by the commercials that he’d seen. “It inspired me to be a better runner, to be a better person, overcome the pain in my life, and just take on the challenges… why can’t advertising always do that type of thing?” [8:35] Dan: “So we started building a model around that… we call it Better Brands for a Better Human Condition. So we put everything we do through that filter: Is what we’re doing building a better brand for a better human condition?” “As a team, we started pull all-nighters, pretty much the slave shifts. We’ve all done it in this business… one of my staff members said ‘How is this a better brand for a better human condition?’” Helping your clients be the best they can be oftentimes comes at the expense of your internal team. Dan talks about how traditionally, advertising is terrible on employees. One client drops off and cuts have to be made, so there is a sense of very real fear every day. So he has worked hard to make his agency a great place to work. [10:01] Ken speaks about how advertising has had a “churn and burn” kind of experience in the past. Not having come from advertising, he’s had a different experience of the work. [11:37] Ken continues: “We focused on how do we create a business that is different and the purpose is really not the product we put out. It’s the message that we stand for… How do we do things like create a staff environment that’s not continually expanding and contracting- literal financial stability that is not necessarily dependent on any one particular client..” [12:37] Dan interjects- “We hear about flattening the curve right now- we’ve been flattening the curve our entire careers!” Reflects on the common experience of many ad agencies- working long hours sacrificing family and personal time, busting your butt to get things out the door only to find that the client isn’t happy and you both lose in that situation. [12:56] Dan: “So we now have been thinking through how do we flatten that curve so that through the course of the year, it’s fairly level… you have a few peaks, but it’s not all spikes and then drop offs. Managing that is really about managing a client… getting them on course and managing their calendar, building out longterm plans… looking for the kinds of clients who marry, who don’t date around.” Everyone feels the pain of clients who are not interested in settling down into a longterm plan with you- you, the client, and your team especially. [13:46] Brad speaks about a common theme here on Agency Exposed: “Are our businesses just a commodity or do we have a value that is unique enough that we’re not on that list of customers that are going to go and burn out agencies… our business has struggled because some of our offerings are commodities and others are not.” The fast pace of technology has increased the pace of the agency industry and it’s easy to fall out of step with the changes if you’re not intentional about it and learn to pivot quickly. [15:04] Bob segues into Dan’s book and the principles that he talks about. “Can you talk a little bit about that and maybe contextualize it for what’s going on right now. This whole idea that everything becomes commoditized… if it’s a new technology, new knowledge base, people start to learn it, more people start to learn it and it becomes a commodity… so what digital marketing was 15 years ago you can now pay $5 for someone to do it.” Lately there is a shift that has happened. Where the focus was on quick results expertise, very much focused on bottom dollar ROI, now we read requests for high level Facebook ad specialists, conversion rate optimization specialists. [16:33] Bob: “It almost feels like the tide is going back out again… what are you seeing in the context of what you write about in that kind of tsunami, black wave metaphor.” [16:47] Dan reflects on his childhood proclivity for invention. “My grandfather was an inventor and he taught me a lot about how inventors think.” Modern acceptance is that Amazon IS ecommerce, that it was a battle and Amazon won. Same with social media- there was a war and Facebook won. But an inventor always has hope for something new, for change. They will take ideas, put them together and create social media commerce. There WILL be another shift. [17:54] Dan speaks about the Third Wave Model based on a tsunami metaphor. A tsunami hit Hawaii and many people went out to the shore to marvel at the fish flopping out of water after the first wave hit. Little did they know, that marvel that they were distracted by was a sign of the next wave to come. Many lives were lost to that tsunami, people who were just spectators watching what had taken place. [18:31] Dan says “I believe we’re in the same place. We’re all spectators watching social media saying ‘Well, that’s over, Facebook won, Zuckerberg had the final say’ but there is another shift coming because there’s a mindset shift that took place over the first two waves. The mindset shift came in and said ‘It’s no longer the big three, the big five, whatever the number is in any particular industry to control everything.’” The first wave was thousands of years of agricultural society… the industrial revolution was the first great wave of society’s change in thought. Anyone can get a product. The next wave is information. It allowed everyone to have access to content, and people like Steve Jobs came and said let’s make this kind of computer technology available to the people and not just the big companies. The third wave is the mindset shift. This is where people are given all the power, we call it the participation age. Everyone can participate (this podcast, for example) and everyone can influence. [20:00] Dan talks about how it is no longer the focus to make one company the BIGGEST around, that model is outdated and useless in this day and age. [20:36] “Eventually that model is going to break, well all of them are breaking… It’s better when Daniel Brian meets three other guys who have specific skills that I don’t have, and we intertwine our relationships and build out towards something bigger to serve a bigger population. The participation age is about collaboration and smaller units of power. Getting more access and creating a greater weight than any one big organization could ever create.” [21:04] Brad asks what Dan’s suggestions would be for business owners to position themselves for this next wave. [21:18] Dan responds: #1: Don’t be afraid to talk to your competitors. They have skillsets that help your ability to reach bigger audiences. #2: “Always take the sale, then price yourself out it rather than saying no.” Say yes, then fall back on your connections within your network to help you execute things you could never do by yourself. [22:45] Ken agrees with Dan and recalls that that is the reason that Agency Exposed exists. In advertising things tend to be secretive and closed-off from collaboration, everything is a competition and so we tend to be closed off in disclosing what we’re ACTUALLY really good at versus what we say we are really good at. [24:15] Ken adds: “we often say collaboration over isolation… there’s a balance between saying you can do everything and being specialized.” [24:47] Dan: “It’s about vertical integration… your best new business is your current business.” When a client talks about how they want to explore a new solution, tell them you can figure it out for them. He gives an example of working with Henry Ford healthcare. When they started they had a tiny sliver of a budget with the client, and they began to see things they could do and took on those challenges. They grew from a very niche organization to a broad advisor- “solving the operational problems of the organization with marketing solutions”. [28:04] Bob asks: “What are some lessons you’ve used over 30 years that you could offer to some agency owners right now?” [29:07] Dan responds: “Own the media, it is our future, it is the Black Wave.” He talks about how in the early days of Facebook, if you got 9 million followers, that was a lot and felt very much like your platform like your community. But then Facebook changed that title, and now it’s just likes that you’re getting. So that’s no longer your community, that’s Facebook’s community. And THEN Facebook came in and said hey we can charge you to talk to these followers… “.. So the future is no longer about going to other people’s media and trying to find your way. It’s about creating your own platform, owning that platform, and getting more and more visibility.” [32:24] Bob asks for practical advice for agency owners. [32:37] Dan: “Marketing automation… building around your CRM platform.” [33:39] Brad asks: “What are some ways during Covid-19 that you’ve had to help your customers pivot?” [34:06] Dan says “Don’t look at it as a negative.” He gives the example of Papa John’s sales being up to Superbowl numbers. “And so rather than just start to gouge the customer we tried to say how do we endear our customer and connect to them during this time.” Papa John’s gave away pizza in communities where school lunches were needed. Now in those areas they are far outpacing the market because the communities know what they stand for during this time. Speaking on healthcare opportunities: “We’ve now flattened the curve for the most part, but there’s a second curve coming. The second curve coming is the mental health crisis… the next crisis is the fact that people have lost their jobs… they’ve been rejected from transplant procedures… the mental health crisis is bound to happen.” [36:14] Dan continues: “So now’s the time for us to engage our communities with messages of hope. The future. Finding ways for our health systems to engage people and say, we have a model for getting virtual care because people are afraid to go to the hospital so they’re not getting their care.” Market these new products and give insurance programs that make no copay or half copay for doing the virtual programs that are cheaper. “Build encouragement like Nike did back in the day saying Hey you have hope, you have a future, it’s going to be okay.” [37:05] Brad asks how he is personally staying “up” in all the chaos and working from home. [37:25] Dan: “I’ve been following the stats and trying to be very very informative with them of where I think things are at, telling them about their future. A lot about where we’re going to be… how we’re using this to leverage on Covid marketing. We’re doing a lot of Covid campaigns so we’ve actually seen an increase in our business during this.” He focuses on being human with them, talking about things like impact on families and ability to be with families. Encourages them to be happy about this time and enjoy it. [38:35] Ken asks for elaboration on 2 points. Do you see this changing the way you guys do business? How so? You mentioned that some business has increased- how has that happened and how have you positioned yourself to not be an opportunist in that place, but actually increase your ability to sell well? [39:08] Dan: “I’d be cautious to say that my business has increased… The first moment of the crisis… it took us less than 24 hours to lose a million dollars in contracts.” But they did reach out to clients and say ‘There are things you CAN do to survive and thrive through this, let’s tell people that you’re creating solutions through this.’ Many were not previously in ecommerce but were brought into that world. [41:15] Ken speaks on the shock of losing that much money in 24 hours. “How’d you lead your company through that? How did you take action without freaking out inside?” [41:30] Dan: “Well first I didn’t take action without freaking. I freaked out… for me it’s a faith thing… once I got past that point, I got to my center.” He began looking at government programs, calling his team to see what was needed and what was missing. Did have some layoffs and gave them a long furlough. He applied to gov’t programs and received assistance that brought real encouragement. [43:08] Ken: “As far as opportunities now, as our entire population shifts, how does this shift your business? You talked about the next wave being owned channels… how are you adjusting?” [43:15] Dan: Hospitals without an address are what will win. Telehealth solutions are the next frontier. “Whoever owns that particular market will dominate the market because it’ll be your first call…” [44:38] Ken asks about the same but for Dan’s agency specifically. [44:41] Dan: “Our own media platform is… we’re starting to do a lot more of things like this, content that’s going out to our clients.” Creating their own studies that allow them to inform their clients of where they rank against competitors in the marketplace. [45:44] Bob asks for advice for young solo-preneurs. As the trend of a solo model is becoming more and more popular and talent and resources are being outsourced more and more, what kind of advice can he give to people in the early stages of business? [46:17] Dan: “A lot of the things that I accidentally did when I started DBA.” Keep a small home office to keep costs down- stay lean. Don’t hire people who talk a big talk for the long haul. “Find your experience partners but keep them at arms length, let them have their own business… bring them in when you need it and pay them a premium for short windows of work. Don’t hire full-time people for part-time problems.” [47:20] Bob asks how to scale this. [47:22] Dan: “I’ll tell you when I get there!” Working in this way has allowed him between 5 and 10M in revenue regularly, but getting beyond that is the challenge. [48:45] Brad asks: “How much approximately of your revenue do you spend on specifically reinventing your company, to move your company to the next wave?” [49:00] Dan: “Great question. Critical question. I nearly killed my company three times by missing the point of this question.” “Innovation is very attractive...so we end up getting distracted sometimes… it can become your core. And there’s no financial model for return on it. So if you put all your effort into innovation, you’re overinvesting.” There is an illustration in his book about this, an 80/20 rule. “New business is not a slice in your pie. It’s a completely separate pie...it has to stay away from your core, it has to be a completely separate entity, a separate model, separate team, separate everything, but you want to make sure you’re central and focused on 80% of your business at all times.” [51:20] Bob asks Dan for info on his book and website.
Shooting Blanks Wrestling Report with Ryback and Raj Giri id Wrestling Inc dive right into what’s going on in wrestling with the whole Corona Virus. WWE and AEW have continued to run empty arena shows, which Ryback and Raj give their thoughts on. We have the debuts of Matt Hardy and Brodie Lee aka Luke Harper in AEW, news regarding Daniel Brian’s in-ring future and talk of a returning Alberto Del Rio to WWE. All this and more this week, and get the latest in all pro wrestling news at WrestlingInc.com, and checkout Ryback’s Feed Me More Nutrition at FeedMeMore.com where you can save 20% with code SHOOTING20. Feed Me More! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of WWE news. I will tell you about the new WWE Title that Daniel Brian introduced on Smackdown Live, and upcoming WrestleMania news. Also I will tell you about Dean Ambrose's WWE departure, and about the WWE network. Thanks for listening, and have a great day.
Marketers aren’t marketing in 2019 without technology but sadly most marketers don’t think of themselves at technologists but even more troubling aren’t doing the research to understand the emerging technologies that will massively disrupt the industry over the next 10 years. A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain… This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo. On this episode they discuss: Are you an analytical marketer? Are you a marketer that loves change? Why aren’t we linking data between PR, Marketing & Sales with AI? Do marketers understand the impact of blockchain on the future? How can marketing leaders stay up to date with emerging technology? Why are marketers still measuring and reporting on data of the past. Blog posts referenced in this show: Digiday Research: Marketers lack understanding of emerging technologies Harvard Business Review: The Era of “Move Fast and Break Things” Is Over Hit up Daniel & Brian on Twitter and let them know your thoughts on this episode or simply tweet with the hashtag #SMACtalk @DanielNewmanUV: www.twitter.com/danielnewmanUV @iSocialFanz: www.twitter.com/isocialfanz
Let's watch the beginning of something GREAT! Episode 33 of the pod pairs Sand City Brewing companies "III Little Birds" with Daniel Brian vs The Miz from Night of Champions 2010. The guys are together this week On Long Island and after the three of them wrestled in the afternoon they took a trip up to Sand City Brewery to pick up this weeks beers. After that they recorded the pod together in the same place for the first time ever! Find out more about the taping, this brewery, and hear all about this decade long Miz vs. Bryan feud! If you're not in a mail truck, watch along with us! Turn to 40:11 of the Night of Champions 2010 right after hype video for the match and a shot of the Miz looking mad. Wide shot of the arena and you see a bud light sign. Follow along...Twitter: @OffTheHopRopeInstagram: @OffTheHopRopeMerch: https://www.prowrestlingtees.com/smartmarksterling Please rate, review and subscribe wherever you can! Tell a friend, share the pod or reach out to us on social media! Next bonus episode comes with 420 followers on twitter or Instagram!
Raven sings his own version of Run-DMC's King of Rock & blisters Busby with it; the Dickish Chronicles is all over the show; Blue Aardvark impressions on National Aardvark week; Newser Headline - man loses rectum in toilet; Busby still hasn't watched the Detour; Ruth Bader Ginsburg rocks a scrunchie; National Termite week and all sorts of nonsense, shenanigans, hijinx, and of course all the usual perversions*. *Oh, and Chico needed the money will not be appearing on this episode.
We had several relatively solid everyday episodes, especially considering we were following off from an explosive Royal Rumble PPV. The Empress of Tomorrow and the Legit Boss faced off in a spectacular, moving, Main Event worthy performance, the Kevin Owens and Sami Zayn bromance really hit its first massive roadblock when Daniel Brian announced the two would face off for the #1 Contender slot next week, and 205 Live welcomed a well-known face as its new General Manager: ROCKSTAR SPU--- I mean, uh, Drake Maverick!!! We can't believe it's been ten episodes! Well, ten regular episodes; if you include our PPV specials, we're on lucky number thirteen. If you're just joining us now, feel free to listen back to what we've done and send us your thoughts on older episodes too! We're stoked to have you along for the ride! A two-count of British Smarks in North America who like to casually banter all things WWE. Please share with your mates! Please rate, review, subscribe, and all that jazz. Enjoy~! __________________________________________________ HOSTED BY Wade Gawler & Kieran Strange FOLLOW US ON SOCIAL MEDIA #FOFM • FOFMpodcast • Wadepool87 • KieranStrange INTRO MUSIC "Reckless" © Kieran Strange, 2015
On this episode, T&T cover the Clean Sheet, step up for weigh-ins, and attempt to stump a sherlock! Covering Bobby Heenan, Young Bucks retaining Six Man Tag Titles, the #BCInvasio, Enzo vs Neville, Kushida's greatest wrestlers of all-time, Daniel Brian's ending contract, and more!
On this episode, T&T cover the Clean Sheet, step up for weigh-ins, and attempt to stump a sherlock! Covering Bobby Heenan, Young Bucks retaining Six Man Tag Titles, the #BCInvasio, Enzo vs Neville, Kushida's greatest wrestlers of all-time, Daniel Brian's ending contract, and more!