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For over 30 years Bob Burg has been successfully showing everyone—including entrepreneurs, leaders, and sales professionals—how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, “Endless Referrals,” it's his business parable, “The Go-Giver,” co-authored with John David Mann that has created a worldwide movement. While part of a four-book series, “The Go-Giver” itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. JONES.SHOW is a weekly podcast featuring host Randall Kenneth Jones (author, speaker & creative communications consultant) and Susan C. Bennett (the original voice of Siri). JONES.SHOW is produced and edited by Kevin Randall Jones. BOB BURG ONLINE: Twitter: https://twitter.com/bobburg  Instagram: https://www.instagram.com/realbobburg/ Facebook: https://www.facebook.com/burgbob  Web:  www.Burg.com Web:  www.TheGoGiverCommunity.com JONES.SHOW Online:    Join us in the Jones.Show Lounge on Facebook. Twitter (Randy): https://twitter.com/randallkjones Instagram (Randy): https://www.instagram.com/randallkennethjones/ Facebook (Randy): https://www.facebook.com/mindzoo/ Web:  RandallKennethJones.com Follow Randy on Clubhouse Twitter (Susan): https://twitter.com/SiriouslySusan Instagram (Susan): https://www.instagram.com/siriouslysusan/ Facebook (Susan): https://www.facebook.com/siriouslysusan/ Web: SusanCBennett.com Follow Susan on Clubhouse LinkedIn (Kevin): https://www.linkedin.com/in/kevin-randall-jones/  Web: KevinRandallJones.com  www.Jones.Show

Speaker Bio: For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. He co-authored The Go-Giver with John David Mann which has created a worldwide movement as part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Key Questions for Reflecting and Strengthening: Why is being a giver first consistent with the laws of nature and the best way to create long-term sustainable success? What can an ordinary person do to add immense value to others with limited money and personal resources? How do the 5 laws of Value, Compensation, Influence, Authenticity, and Receptivity work together in the journey to extraordinary success? Why is it important to define your authenticity? Why is it essential to change our mindset toward receiving? How is receptivity actually an essential part of being a great giver, helper and leader? Host: Rob Maloney's life experiences forged a trilingual "learn-it-all" world traveler w/ 2 master's degrees working at Microsoft and host of the "Heart & Hard Work" podcast. He empowers rethinking by sharing perspectives of purpose as a multiplier leader, building communities where people can thrive together. He's driven to reshape broken notions of fixed limitations and mental health while reteaching a growth mindset, emotional intelligence, and meta-cognition to actualize our full potential. Connect with Heart & Hard Work: https://www.linkedin.com/company/heart-hard-work Bob's Website: https://burg.com Bob's LinkedIn: https://www.linkedin.com/in/bobburg/ Bob's Daily Email Newsletter: https://burg.com/daily-impact/

Welcome back to Million Dollar Relationship Podcast, For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.     [00:01 - 14:49] Bob Burg on how to be the person for someone else Bob has spoken on the topic for many years and now does virtual speaking. Due to Covid, they pivoted their business from in-person to virtual He plans to stop doing in-person speaking after 10 engagements per year.   [14:02 - 20:12] Laws of the Go Giver: How to Live Your Life and Conduct Business According to Them The impact of relationships on an individual's life and how important it is to focus on creating meaningful, rewarding, and profitable relationships. the importance of giving back to others in order to receive value in return. He also discusses the importance of being open to receiving help from others. Bob recommends that people focus on giving and receiving in equal measure in order to create a healthy cycle of giving and receiving.    [20:13 - 20:58] Closing Segment Final Words Follow Bob Burg on Facebook, Youtube, and LinkedIn  You may also visit his website at https://www.burg.com and https://gogiversuccessalliance.com   Resources Mentioned:   Get a copy of Bob Burg's Books: https://burg.com/books/   Thanks for tuning in!     If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher    Tweetable Quotes   “We want to be that person who can be that person for someone else who introduces them to someone special and who maybe gives them some advice when they ask and if we believe we can be of help and do that as well. So it really all goes into, receive and giving - receive and giving cycle” - Bob Burg        

Do you know your underlying beliefs about abundance? Unconscious beliefs are often the reason why there's resistance to receiving abundance or managing sales conversations. Here's an empowering thought: Sales isn't something that you do to somebody. It's something you do with people. It's a tipping point of giving and receiving. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the Law of Receptivity and challenge your limiting beliefs in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. In today's episode, Nikki and Bob reframe sales in their conversation of money, abundance, and value. Bob encourages everyone to shift their focus towards giving and helping others move towards happiness. He talks through the five laws of stratospheric success: value, compensation, influence, authenticity, and receptivity. He takes his time to go in-depth on receptivity, teaching everyone that giving and receiving work together. Rebuild your relationship to abundance so you can embrace new experiences. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:10] - Bob Burg wants you to shift your focus to giving. [04:15] - Give more value than what you receive in payment. [06:38] - Income is determined by how many people you serve and how well you serve them. [08:08] - Your influence is determined by how abundantly you place other people's interests first. The most valuable gift you can offer is yourself. [10:27] - The key to effective giving is to stay open to receiving. [12:38] - Planting seeds of good will prepares you for a great harvest. [14:09] - What are your underlying beliefs about abundance? [16:30] - Bob suggests for everyone to study prosperity. [18:00] - You need to train yourself by embracing new experiences. [20:15] - Bob shares his thoughts about negativity and self-doubt. [22:22] - What is the Go Giver Community? [25:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Bob: Bob Burg Twitter | LinkedIn | Instagram | Facebook | YouTube www.TheGoGiverCommunity.com  Sign up to receive Bob's Daily Impact emails 

Get on the Fast Track to Grant Writer: www.teresahuff.com/vip How Do You Create a Ripple Effect? A lot of things are outside our control, especially in business and nonprofit work.    Instead of lamenting those obstacles, let's take a look at what we CAN control - such as our attitudes, reactions, mindset toward challenges, and how we treat others.   If it's true that we become like the 5 people we're around the most, I have a few questions for you to ponder: Who are you hanging around? Who is hanging around you? Are you someone others want to become like? You can influence change in your circles, and today we're going to discuss how.   Becoming a Nonprofit Go-Giver   In this episode I'm talking with bestselling author and speaker Bob Burg about what it means to become a go-giver, especially in the context of nonprofit work.    Bob is every bit as genuine and kind in person as he sounds in the interview. He shares tremendous wisdom and encouragement for nonprofit leaders. Bob understands that nonprofit work can feel like an uphill journey sometimes, which is why he shared,“Things that get built big typically don't happen fast. They happen with consistent, persistent work.”   Bob also compares nonprofit fundraising to the sales process. However, he breaks it down into a non-intimidating way of building relationships. He urges us to care about the other person and take a genuine interest in their lives, saying “The person who is the donor isn't doing it because you need the donations to keep your doors open. They're doing it because they have their own unique reason for donating.”   We need to dig deep and get to know the person for who they are, not what they might give.     This episode is full of go-giving gold, so I strongly recommend you give it a listen!   Challenge Question: How can you reframe your thinking to become a go-giver who gives value and inspires others? Connect with me over on LinkedIn or send me a message and I'll brainstorm with you. Meet Bob Burg, Author and Hall of Fame Keynote Speaker For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.   Although for years he was best known for his sales classic Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement.   While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.   Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.   He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.   Listen to the episode for inspiration and practical advice on how you, too, can become a go-giver. Free Audit: How Grant-Ready Is Your Nonprofit? Are you feeling overwhelmed with trying to help your nonprofit apply for grants? Go through the free audit and I'll help you sort out the next steps for your organization. Do You Have What It Takes to Be a Grant Writer? Take the Quiz: If you're ready to explore a career in grant writing, take my free quiz, “Do you have what it takes to be a grant writer?” People are always surprised at how many skills they already have. The distance isn't as far as they thought. Let's figure out how you can use your skills to help change your world. If you're ready to step up your nonprofit game in 2022, join me on the Fast Track to Grant Writer. The world needs you. Other Resources Mentioned: The Go Giver by Bob Burg and John David Mann Endless Referrals by Bob Burg Go for No!: Yes Is the Destination, No Is How You Get There by Richard Fenton The Go-Giver Community: www.thegogivercommunity.com or www.burg.com  Other books in the Go-Giver series: The Go-Giver Influencer, The Go-Giver Leader, Go-Givers Sell More, The Go-Giver Marriage Wondering how to find grants and keep up with all the applications? Check out Instrumentl! It's a robust grant search, tracking, and project management tool. Go to teresahuff.com/instrumentl and use the code GWSPOD for a free two-week trial AND $50 off your first month. Connect with Teresa Huff: Website: www.teresahuff.com Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Community LinkedIn Instagram Pinterest Get on the Fast Track to Grant Writer:  www.teresahuff.com/vip

In this episode, Bob shares the five laws of stratospheric success from the international best selling book The Go-Giver, that he co-authored with John David Mann.For over 30 years, Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.Although he was best known for his sales classic for many years, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Bob's WebsiteThe Go- Giver Success Alliance Follow Bob on TwitterFollow Bob on InstagramBob on LinkedInBob on FacebookBob on Youtube

In this episode, we have special guest Bob Burg with us today. For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Learn more about Bob Burg at https://burg.com/   Connect with Josh: https://josholmossr.com/ https://www.instagram.com/josholmossr/ https://www.linkedin.com/in/joshua-olmos/  

Best-selling author of The Go-Giver, Bob Burg talks about the power of giving, sales, and money. Guest Biography For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. In this episode, you'll learn: Ways to sell on value, not price The power of story, whether it's on a sales call or in the Go-Giver book: A Little Story About a Powerful Business Idea The Go-Giver “5 Laws of Stratospheric Success” Show notes: http://www.inspiredmoney.fm/217 Find more from our guest: www.burg.com www.GoGiverSuccessAlliance.com www.thegogiver.com Twitter YouTube LinkedIn Instagram Facebook Mentioned in this episode: Tom Hopkins Zig Ziglar John David Mann Stephen Covey Scott Adams Earl Nightingale Books: The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea The Go-Giver Leader: A Little Story About What Matters Most in Business (Go-Giver, Book 2) The Go-Giver Influencer: A Little Story About a Most Persuasive Idea (Go-Giver, Book 3) Go-Givers Sell More Endless Referrals, Third Edition The Art of Persuasion: Winning Without Intimidation Adversaries into Allies: Win People Over Without Manipulation or Coercion How to Master the Art of Selling by Tom Hopkins Born to Win: Find Your Success Code by Zig Ziglar Thanks for Listening and Watching! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts and YouTube.

How can you remain calm, above the fray, and focused on your signal in uncertainty, even crazy, times? Curt interviews hall of fame keynote speaker and mega-bestselling author Bob Burg. For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.  

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly-Rated Sales Books of All Time. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Connect with Bob at: https://burg.com/ https://thegogiver.com/ https://twitter.com/bobburg/ https://www.facebook.com/burgbob/ https://www.linkedin.com/in/bobburg/ https://www.instagram.com/realbobburg/ https://www.youtube.com/user/burgcommunications/

Jon talks with Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of “The Go-Giver” and Go-Giver Book Series and Simon Thomas, CEO at DOBI Real Estate, about the lesson from our favorite book – The Go-Giver by Bob Burg and John David Mann – and how every business can implement them into their business and mindset. Simon Thomas, CEO of DOBI Real Estate Simon Thomas grew up in the hospitality industry with his family owning banquet halls. He knew that eventually he wanted to get into the real estate industry, but on the commercial side. Simon's cousin was selling homes in Detroit and asked him to try residential for 90 days before he decided to go to the commercial real estate side. On Day 1, Simon sold a house and was hooked! After a year, Simon went off on his own and doubled his business year after year. In 2017, Simon started a team to help agents grow, learn, and leverage each other. After a year, the team decided to start their brokerage company: DOBI. By implementing tools and support that no other brokerage offers, their agents' businesses are growing! Bob Burg, Author and Speaker, Go-Giver Books Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today's top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president. In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.'s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World. Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic and served on the board of directors of Furry Friends Adoption & Clinic in his hometown of Jupiter, Florida. For more information, articles, and free resources, please visit www.burg.com.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Simon Thomas: Website: wearedobi.com Twitter: https://twitter.com/wearedobi Facebook: https://www.facebook.com/WeAreDOBI/ LinkedIn: https://www.linkedin.com/company/wearedobi/ Instagram: https://www.instagram.com/wearedobi/ YouTube: https://www.youtube.com/channel/UC6943sShr3GutZOM98zPJoQ Connect with Bob Burg Twitter: @BobBurg Website: www.thegogiver.com

Do you know how to communicate their value and accelerate your referral business? Bob Burg shares five laws of stratospheric success. Your nonprofit can follow these laws to grow and find more success.    Conversation Highlights:   {01:25} The Law of Value {07:01} The Law of Compensation.  {12:54} The Law of Inflow.  {15:40} The Law of Interests.  {23:57} The Law of Receptivity.      Remarkable quotes:   Find a way to give back to the thing that you think is most important.  The most valuable gift you have to offer is yourself.  We talk about placing their interests first.  People who take pride in being brutally honest are typically more interested in being brutal than they are in being honest.    Resources:   interview@thegogiver.com  https://thegogiver.com/tgg-ee-burg/     Bio for Bob Burg  For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.  Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.  While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly-Rated Sales Books of All Time.  Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serve.  He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida    Nonprofit Architect Podcast Links      Website: http://nonprofitarchitect.org    Community: https://www.facebook.com/groups/NonprofitArchitect     Ultimate Podcast Guide https://www.fatfreecartpro.com/ecom/gb.php?&i=1698463&cl=377219&c=cart&ejc=2&custom=card  Subscribe and leave a review https://podcasts.apple.com/us/podcast/nonprofit-architect-podcast/id1481292481  Patreon https://www.patreon.com/NonprofitArchitect  Watch on YOUTUBE https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA  Listen to these other great podcasts from Veterans. https://nonprofitarchitect.org/veteran-podcast-network/  Want help getting your podcast started? https://nonprofitarchitect.org/podcast-production-services/       

Do you know how to communicate their value and accelerate your referral business? Bob Burg shares five laws of stratospheric success. Your nonprofit can follow these laws to grow and find more success.    Conversation Highlights:   {01:25} The Law of Value {07:01} The Law of Compensation.  {12:54} The Law of Inflow.  {15:40} The Law of Interests.  {23:57} The Law of Receptivity.      Remarkable quotes:   Find a way to give back to the thing that you think is most important.  The most valuable gift you have to offer is yourself.  We talk about placing their interests first.  People who take pride in being brutally honest are typically more interested in being brutal than they are in being honest.    Resources:   interview@thegogiver.com  https://thegogiver.com/tgg-ee-burg/     Bio for Bob Burg  For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.  Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.  While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly-Rated Sales Books of All Time.  Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serve.  He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida    Nonprofit Architect Podcast Links      Website: http://nonprofitarchitect.org    Community: https://www.facebook.com/groups/NonprofitArchitect     Ultimate Podcast Guide https://www.fatfreecartpro.com/ecom/gb.php?&i=1698463&cl=377219&c=cart&ejc=2&custom=card  Subscribe and leave a review https://podcasts.apple.com/us/podcast/nonprofit-architect-podcast/id1481292481  Patreon https://www.patreon.com/NonprofitArchitect  Watch on YOUTUBE https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA  Listen to these other great podcasts from Veterans. https://nonprofitarchitect.org/veteran-podcast-network/  Want help getting your podcast started? https://nonprofitarchitect.org/podcast-production-services/       

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida Connect with Bob Burg LinkedIn https://www.linkedin.com/in/bobburg/  Facebook: https://www.facebook.com/burgbob  Twitter: https://twitter.com/bobburg  Instagram: https://www.instagram.com/realbobburg/   Connect with David  Website- http://www.davidihill.com/ Facebook- https://www.facebook.com/davidihill/ YouTube- https://www.youtube.com/user/hillteam17 LinkedIn- https://www.linkedin.com/in/davidihill Book: https://www.amazon.com/Sales-Playbook-Simple-Strategies-Close/dp/1628652861 Free Gift: https://callreluctance.davidihill.com/ Free 30-minute Coaching Call https://www.trycoaching.net Monthly Training with David- https://35callchallenge.com/ David's Monthly Article – http://www.davidihill.com/5mistakes/ FACEBOOK COMMUNITY Please follow and join my Group- https://www.facebook.com/groups/ptmastery/ OUR LEAD PROVIDER SPONSORS VULCAN7 https://www.vulcan7.com/pathtomastery/

Meet Bob:   Bob is a sought after speaker at company leadership and sales conferences, sharing the platform with everyone from today's business leaders and broadcast personalities, to even a former US president. Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book The Go-Giver, coauthored with John David Mann itself has sold over 975,000 copies and has been translated into 29 languages. His and John's newest parable and the Go-Giver Series is the Go-Giver influencer. Bob is an advocate, supporter, and defender of the free enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is a past member of the board of directors of Furry Friends Adoption Clinic and Ranch in his town of Jupiter, Florida.   Can you share with our listeners that may not be familiar with the Go-Giver? What is the premise of the book, what it's all about?   It's a parable co-authored with John David Mann, who is just a fantastic writer. I'm kind of the How to person and he's the storyteller of the team, although he's a great entrepreneur himself. But the premise is really, that shifting your focus, and this is really where it begins shifting your focus, from getting to giving and when we say giving in this context, we simply mean constantly and consistently providing immense value to others. Understanding that doing so is not only a more pleasant way of conducting business, it's actually the most financially profitable way as well. And not for some way out there woo-woo type of magical mystical reasons, not at all it's actually very logical when you think about it. When you're that person who is able to take your focus off yourself and place it on others, making their lives better, helping them solve their problems, discovering what they want, need, desire, and helping them to get it well, you know, obviously people feel good about you. They want to get to know you, they like you, they trust you, they want to be a part of your life, your business. They're more likely to want to be your personal walking ambassadors.   So you've got the five laws. Can you share a little bit more about that give us a high-level overview of what exactly that is?   Sure, the laws themselves are the laws of value, compensation, influence, authenticity, and receptivity. The law of value is really all about making the buying experience so extraordinary for that other person that they feel as though they receive much more than what they paid for, which they did in terms of the actual value which is different from price right? Price is a dollar figure, value is the sort of relative worth or desirability of a thing of something to the end-user or beholder. What is it about this thing, this product, service, concept that brings so much worth or value to you that you will willingly exchange your money for it and feel great about it. It's like going to a restaurant and maybe it's a high price restaurant, and the bill is a high bill but the deliciousness of the food, the presentation, the exquisite service, the ambiance, the way the wait staff takes care of you, and makes you feel, every single thing about that restaurant is just wow. So you may have paid $150 or $200, but you come away feeling like a couple $1,000! So you got more than what you paid for and yet the restaurant owner, obviously, their costs are less than what they charge for the food. So they made a very nice profit themselves. So the law of value is all about providing that exquisite experience so the other person feels great about it, and you make a great profit as well. The law of value says that your income is determined by how many people you serve, and how well you serve them. So it's not enough for the restaurant owner to have, you know, one customer, right? They obviously need to serve or impact the lives of many, many, many diners, in order to make a very healthy income and it's the same with all of us. Law number three, the law of influence says your influence is determined by how abundantly you place other people's interests first. This one's sort of important to go into a little bit only because it can easily be misconstrued. When we say, place the other person's interests first, we do not mean that you should be anyone's doormat, right? It's simply understanding as Joe the protege and the story learned from several of the mentors. The Golden Rule of business is that all things being equal, people will do business with and refer business to those people they know, like, and trust. There's no faster, more powerful, or more effective way to elicit those feelings toward you, in others, than by genuinely moving from that "I" focus or "me" focus to that "other" focus, making your win all about their win. Law number four, the law of authenticity says the most valuable gift you have to offer is yourself. In the story, one of the mentors, Deborah shared a very important lesson that all the skills in the world, the sales skills, technical skills, people skills, as important as they are, and they are very important. They're also all for not if you don't come at it from your true authentic core. But when you do when you show up as yourself day after day, week, after week, month after month, you inspire trust in people, people feel very comfortable with you, they feel very safe with you, they begin to know, like, love, and trust you and want to be in relationship with you. Law number five, the law of receptivity says that the key to effective giving is to stay open to receiving and this really means nothing more than, you know you breathe out, but you also have to breathe in. It's not one or the other, it's both. You breathe out carbon dioxide, breathe in oxygen, breathe out which is giving, breathe in which is receiving. Unfortunately, we learn so many negative messages from the world around us regarding money, prosperity, business, and so forth, that it really gets into the subconscious, the unconscious, and it's very easy to kind of put unconscious roadblocks in terms of money just because of the horrible messages. So what we'd like people to know is that giving and receiving are not opposite concepts. Giving and receiving are simply two sides of the very same coin and they work in tandem. It's not are you a giver or a receiver. You're a giver and a receiver. But what you know is that in life, the giving comes first right the giving value. As long as that's your focus, and then you allow yourself to receive, now you're in a position of real strength, prosperity, and abundance.   What's the best way to find a mentor and what recommendations would you have to someone that is trying to find one overall?   Well, I think finding a mentor is a great idea because the right mentor can cut your learning curve time by years. It's not always necessarily easy to find one, but it's certainly absolutely doable. What I would suggest, first of all, is if you can find someone who has been successful in that business already, that's a plus so long as this person also has similar values as you and the style that you would want to emulate. But it's not necessary in terms of mentorship that this person necessarily is in, or has been in the business that you're in. It could be a mentor in terms of life, principles, and strategies, and so forth. So again, it really depends on the situation, but in terms of seeking out a mentor, my feeling is that you want to go about it in a way that you understand that a mentor-protege relationship is just that it's a relationship and it takes time to develop. I see so many people who will approach someone who they respect and who they'd like to mentor them and say something like, "Hey, I really need a mentor, would you be my mentor?" And I think when doing that, it doesn't create the environment where that person really wants to, because first of all if you're asking them, there's a good chance lots of other people are asking them. They're busy people, and they've got lots of people who want their time, who basically want their free advice is what it comes down to. When you just ask someone to be your mentor, you don't distinguish yourself as anyone's special, so I wouldn't approach it that way. I'd be more inclined to approach it more humbly and in a way that creates an environment where that person wants to take their time with you. So you can really approach anyone like that who you admire, and simply say, "Listen, I know you're very busy, and if this is not something you have the time to do, or even the desire to do totally, totally understandable, but I'm wondering if I might ask you one or two very specific questions?" Now, when you approach the person, that way, you're doing a few different things. One, you're acknowledging the fact that this is very special and that you're making a big ask. So you're approaching with respect, you're giving this person in or out or back door, you're letting know right away that if this is just something they don't have time to do, or just would rather not, you totally understand. When you do this, it doesn't come across as untitled, it comes across more as someone who understands what you're asking, and that person is much more likely to want to do this for you. But here's the other thing. You didn't ask, you know, "Will you be my mentor?" What you instead said was, "May I ask you one or two very specific questions." What this tells the person is that you are someone who has your act together, you have a plan, you have an agenda. When I say agenda, in this case, I mean that in a good way, you know, you're not just going to come in to try to pick his brain or pick her brain, no, you actually have very specific questions. So they're much more likely to take you seriously and be willing to either sit down with you, or Skype, or zoom or, be on the phone with you, or whatever it is. First of all, what I'd suggest is to make sure you have totally researched this person. So you, first of all, you don't ask them anything the answer to which you could have easily looked up which of course, that will be very counterproductive to the relationship. But so you asked you know a couple of questions, you don't take much of their time, you thank them for their time, and let them know how much you appreciate it and you look forward to applying their wisdom, and that very day I would write a handwritten, personalized thank you note. Then also that day, I would make a small donation to their favorite charitable cause, which again, you should be able to find just by researching them. Let's say they're very big on animals with their local animal shelter or something and so you make a small donation in their name, it will get back to them. Now you're not doing it to kiss up to the person, you're simply doing it too, again, communicate that you take this seriously, and how thankful you are for their time. So between the handwritten thank, you note and the donation, you've just made a good impression with this person. You can follow up a few weeks later or whatever with an email or maybe a text if that's how they want to be contacted, or a call and ask another question. Eventually, if a mentor-protege ongoing relationship is supposed to occur, it will. If not, it won't. Don't be emotionally attached to that happening, you might have a whole bunch of one-time meeting many mentors until you find one that's going to be your eventual mentor, but you never know.    Can you share with our listeners one of your most successful or favorite networking experiences that you've had?   Well, I think the best networking experience is simply when you successfully establish a potential relationship. Networking is really the cultivating of mutually beneficial give and take or give and receive win-win relationships with the emphasis obviously on the give. So when you go to a networking event, let's say and you meet someone, your entire plan should be to give value in terms of just making that person feel good about themselves. So when you can focus on their business and on what they do, and you ask them questions, and they're not salesy questions, prospecting questions, they're not intrusive, they're not invasive. But when you ask them what they do, and they tell you and you ask them how they got started in their business,  that's such a great question, because nobody gets asked that question. And yet, you're asking them that question, and they appreciate that so much. Another great question to ask them what they enjoy most about what they do. Again, it's just a question that feels good to answer, and then don't worry about them not knowing what you do. They don't care right now. Your only goal at this networking function is to take the pressure off of yourself by taking the focus off of yourself, and instead focus on them. A wonderful question to ask, what I call the one key question that will separate you from the rest is to simply say, "How can I know if someone I'm speaking with would be a good client for you?" Again, you're totally communicating and creating value for them. You might set that up by saying to someone, "I always love connecting good people with other good people, tell me how can I know if someone I'm speaking with is a good potential customer for you?" Now, think about the impression you're making on that person when you do that. That's a good networking experience. When you come out when this person was happy to meet you and you can tell you really uplifted them and made their day. Now you want to make sure to get their contact information, just ask them for their business card at the end, they'll give it to you, and they'll ask you for yours and you give it to them. But really the big thing is you get theirs because then you're going to start the follow-up and follow-through process and send them that personalized handwritten note and you start from there. So a great networking experience isn't that you make a sale, that's hardly ever going to happen. The greatest networking experience is to just make a good connection.   So you started, you just touched on this a little bit, but how do one best nurture that network and that community that they have?    The first thing is I would send a personalized handwritten note to that person that day. Also if they're on LinkedIn or Facebook, you can always connect there as well and so forth. But what you really want to do over that next period of time is to, as you said, nurture that relationship. So when you can send information to them that they would find interesting not about your business, but you might know this person graduated from Notre Dame right and so you may look on the Notre Dame website, see what's happening, see if there's some information about Notre Dame that you can print out and send to them with a little note that just says, "Hey, I remember you saying you're you know, Fighting Irish fan and I saw this that you might be interested." Or you find something about their business that you might think would be a good prospect for them and you make a call and you do some research and find out who the contact person is and then you let them know. There's just there are so many ways, you can retweet a tweet of theirs, or repost a LinkedIn comment, so there are all sorts of ways that you can find to add value to another human being and develop that know like and trust relationship.   What advice would you offer that business professional who is really looking to grow their network?   I think to start now and begin making connections. Again, don't try to do it with everybody, but pick and choose and be open to everyone. Just get started I mean, it's really as simple as that.   If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career?   That's probably easy. I would tell 20 year old me, I'd say, "Young Bob Berg, shut up, talk less, listen much more, realize that pretty much everything you think you know that you're absolutely positively sure you know, just is not true." Because I really thought I knew it all back then.   Do you have any final words of advice to offer our listeners with regards to growing and supporting your network?   I think it's all you know, it all comes down to where your focus is. I always say, Be internally motivated, but outwardly focused. So when your focus can always be on bringing value to others, you're really always facing in the right direction. Because people respond to that, and so long as it comes from an authentic place, I think you really begin to develop those know like, and trust relationships, pretty big time.   Connect with Bob:   Bob’s Website: https://burg.com/  Check out the Go-Giver: https://thegogiver.com/

Bob Burg is a Hall-of-Fame Speaker and author of numerous books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has itself sold over 925,000 copies and been translated into 28 languages.   Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and former member of the Board of Directors of Furry Friends Adoption & Clinic in Jupiter, Florida.

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president. In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World. Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic, and served on the board of directors of Furry Friends Adoption & Clinic in his hometown of Jupiter, Florida. Lou and Bob sit down, catch up, talk about the craft of speaking and might even banter a bit over the last great movie Chevy Chase ever made. *** Connect with Lou Diamond: www.loudiamond.net Subscribe to Thrive LOUD: www.thriveloud.com/podcast  

Patricia Deshong - President The Humane Society of Greater Jupiter/Tequesta, Inc., known as Furry Friends Adoption, Clinic & Ranch, is a 501(c)(3) not for profit, no-kill rescue organization headquartered in Maplewood Plaza in Jupiter Florida. We are the only shelter open to the public in northern Palm Beach County and have been rescuing, rehabilitating and re-homing homeless animals in our community for more than 30 years. At 401 Maplewood Drive, you will find our main adoption center, administration offices, & full-service veterinary clinic. Our thrift boutique is located at 615 W. Indiantown Road, across from Wendy’s restaurant. Our organization expands beyond Jupiter’s borders with a 27-acre ranch located in Palm City. www.furryfriendsadoption.org/

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. www.Burg.com

Bob Burg, coauthor of the National Bestselling book, The Go-Giver- A Little Story About A Powerful Business Idea, joins the A Desire to Inspire with Manny Patrick, show, to discuss his leadership journey. Currently he is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.   Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and, it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder, and publisher, Arianna Huffington.   Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.  

Bob Burg is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His International Bestseller, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been reissued in a new, expanded edition with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Click here to get more information about Bob Burg. To inquire about Bob for your next event through Wholesaler Masterminds Speakers Bureau contact us at info@wholesalermasterminds.com

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.  Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.  “Giving is one of the absolute keys to success.” As explained by Bob himself, a “go-giver” is someone who shifts their focus from getting to giving, and by giving he means, “constantly providing value to the marketplace.” With his own incredible success, Bob is the perfect man to get advice from. Setting yourself apart from the “others” in the business world, means that you must provide something that makes people feel as if it is more valuable for them to buy from you, than it is to NOT buy from you. You with me? No if’s and’s or but’s, “The entrepreneur, or salesperson must make their main focus the consumer.” Starting out on the Late Night News, Bob shares that the field of broadcasting just wasn't his thing and continued on to sales  “With minimal training in sales, I floundered for a bit at first.” But due to his resourcefulness and the drive to become better, it didn't take long for him to master the business. Where you are in life and your business now is not the end result if you do not want it to be. Figuring out what your consumer wants + needs + desires, is the equation that will take you straight to the top! So, for all of you future entrepreneurs out there, Bob serves us today with some of the best-ever advice given… “Don’t make your target to make money, make your target serving others. The money is the reward for hitting the target, but it is not the target itself.”  In This Episode You Will Learn: Reading Knowledge Business Entrepreneur Giving Wealth Serving Happiness Marketplace Sales Productivity Goals Achievement  Resources: Endless Referrals, by Bob Burg The Go Giver, by Bob Burg Richest Man in Babylon, by George Clason The One Minute Series, by Kenneth Blanchard How to Master the Art of Selling thegogiver.com

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida Let me tell you a little about him and his amazing writing achievements:

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Learn more: www.thegogiver.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Learn more: www.thegogiver.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Empathy, Life Skills, Compassion, Soft Skills Episode 065 Developing Empathy and Other Life Skills with Bob Burg URL: http://www.julieannsullivan.com/clarity-focus-joe-calloway/   I can hardly believe that I have Bob Burg on the show today! We’re talking today about those soft skills that are so difficult to teach. You know what soft skills are, right? It’s those personal attributes that enable someone to interact effectively and harmoniously with other people. Attributes like kindness, compassion, caring, giving, and the main one we are focusing on today - empathy. These skills are hard to teach, but there are ways you can improve them and most of the time, it starts with forgetting about yourself and focusing on other people! See how easy this is gonig to be? These “soft” skills in life are really essential to maintaining good relationships throughout life, including empathy. Bob is gifted in teaching how to focus on real empathy and helping us be better people. You don’t want to miss this inspiring conversation, so join us!   Bio: Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.   Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.   Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. You’ll discover:   Bob’s superpower: A well-developed sense of empathy Why empathy is a beneficial skill in business and in personal lives How empathy factors into sales The great need to understand people From Me-focused to Others-focused What trust really is (from Simon Sinek’s book) What people will do when they feel cared for Soft skills that are vitally important The #1 People Skill: a highly developed and authentic interest in the other person Why these skills have become important to companies Bob shares a favorite story about empathy How empathy adds to your business bottom line The Noble Purpose Why we should treat people with kindness, respect, and empathy Empathy—understanding and identifying with how another person feels Pay attention and see deeper behind someone’s words How to practice showing empathy Interview Links & Other Resources   www.TheGoGiver.com The Go Giver - Bob Burg Connect on Twitter Connect on LinkedIn Connect on Facebook Recommended Books: Leading With Noble Purpose by Lisa McLeod Leaders Eat Last by Simon Sinek Humans are Underrated by Geoff Colvin   iTunes - Subscribe, Rate & Review  

Anytime I get to spend an hour with Bob Burg I walk away with new perspectives and a whole slew of new questions I ask myself and others around me. Today we talked about character, selling, leadership and, in the words of Col. Chris Hadfield, astronaut, how we can all becomes +1s versus -1 when we interact with others. We also talk about holding your vision when things go sideways, how to turn the ship around and even have a discussion about ego all while bringing you wisdom from Bob's latest book with John David Mann, The Go-Giver Leader A Little Story About What Matters Most in Business Lot's of tweeting happened during the live radio show so tweet out your favorite quotes to @thelaurasteward Is there a difference between taking leadership and giving leadership? And, if so, does it really make that big a difference in your ability to lead? Our guest says “yes” to both! Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

Theresa Roden is the Founder and Executive Director for I-TRI Girls. Based on the East End of Long Island, i-tri is an inclusive, community-based program that fosters self-respect, personal empowerment, self-confidence, positive body image and healthy lifestyle choices for adolescent girls. Through a curriculum of physical fitness, family outreach, nutrition classes and self-esteem workshops, affirming respect, responsibility, Teamwork and dedication, as well as the sport of triathlon, i-tri girls develop healthy habits and healthy attitudes which last a lifetime. Pat Deshong is the President of Furry Friends Adoption Clinic and Ranch. The Humane Society of Greater Jupiter Tequesta DBA Furry Friends Adoption & Clinic is proud to have rescued hundreds of thousands of abused and neglected animals since our inception in 1985. A no-kill shelter, Furry Friends euthanizes only for humane and medical reasons. We are steadfast in our mission to rescue, rehabilitate and find permanent loving homes for the animals in our care. In addition to our adoption facility in Jupiter, we operate a 27 acre ranch in nearby Palm City where cats, dogs & horses find sanctuary and a place to live out their lives in a beautiful, rural setting.

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Find him at http://www.burg.com/

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.   Bob Burg's Favorite Quote:"All things being equal, people will do business with people that they know like and trust."-Dale Carnegie   Links From Today's Show:www.burg.comThe Go-Giver, Expanded Edition: A Little Story About a Powerful Business IdeaTim Ferris / Ryan Holiday Interview

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.   Bob Burg's Favorite Quote:"All things being equal, people will do business with people that they know like and trust."-Dale Carnegie   Links From Today's Show:www.burg.comThe Go-Giver, Expanded Edition: A Little Story About a Powerful Business IdeaTim Ferris / Ryan Holiday Interview

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.   Bob Burg's Favorite Quote:"All things being equal, people will do business with people that they know like and trust."-Dale Carnegie   Links From Today's Show:www.burg.comThe Go-Giver, Expanded Edition: A Little Story About a Powerful Business IdeaTim Ferris / Ryan Holiday Interview

Sales doesn’t have to be hard.  It can be easy, but only if you know the secrets of building profitable relationships. Join us for this incredible interview and discover the time-tested strategies and tactics for how to handle people in a way that excites them and leaves them asking for more. Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. How To Say No When You Just Don’t Want To Do Something? Do you want to always please others? Are you afraid of hurting other people’s feelings? Are you afraid to say “NO”? What is it really about saying no that we try to avoid? As human beings, we always seem to have that instinct to please others. We often think that by saying “No” we are going to offend some one…and that it’s not appropriate or nice. It is not congruent in today’s society and our value system, to treat people with disrespect. We’re afraid of losing an important person in our life or even miss out on an opportunity. We don’t want to say “No” because others might think that we’re being unproductive. Believe it or not, we are taught to say No, and the word “No” is already a complete sentence. We are more happy and productive when we do the things that we want to do and not the things we are compelled to do. “Unless you want to do something or there is a compelling reason for you to do it, then you shouldn’t” -Bob Burg Bob Burg shares with us the secrets of being polite in this extremely valuable interview. For instance, if you don’t want to do something for whatever reason, maybe it’s due to lack of time, lack of knowledge or inclination, then just say “no” politely and thank whoever it is for asking. The reasons for saying no are your reasons and yours alone. The Results Of Saying No Politely You can say “No” and still feel good after saying it. Better yet, you can also leave the person you’re talking to with a good feeling, too – even though you’re declining their offer or request. If you don’t want to do something, you can just simply say no politely. Make sure to thank them for asking you and say how honored and humbled you are by being asked. Unless the person you’re talking to is the kind of person who gets angry for any reason, they probably can’t afford to get mad at you. If you do it right, they might even thank you for the way you turned them down. The 5 Undisputable Laws Of Business Success The Law Of Value – Your true worth is determined by how much more you give in value that you take in payment. Most people will think that this is a recipe for bankruptcy, but it’s not. To really get the concept, you might first need to understand the difference between price and value. Price - It is a dollar figure, an amount. It is finite. Value - It is the relative worth or desirability of something from the end user’s point of view. It is how you might desire a product, service, concept or idea that brings so much worth or value that you are willing to exchange your money, your time and your energy. The Law Of Compensation – Your income is determined by how many people you serve and how well you serve them. Your income is determined not just by the value you provide but how many lives you impact with value. The Law Of Influence – Your influence is determined by how abundantly you place other people’s interest first. The greatest leaders, top influencers, and the most profitable sales people run their lives and their business through the power of influence. It is all about you looking for ways to place the interest of others first. When you place other people’s interest first, it doesn’t mean that you will become a doormat, martyr or that you even have to sacrifice yourself for them…but it is seeing all things as equal. It is moving from an “I Focus” to “An Other’s Focus”. “Golden rule of business is to see all things and people as being equal, it is moving from an “I Focus” to “An Other’s Focus” Bob Burg “Be the Protégé, making your win all about the other person’s win” Bob Burg Building A Bigger, Stronger More Responsive List Of Subscribers Is The Fastest And Easiest Way To Add More Profits To Your Bottom Line.   The Law Of Authenticity – The most valuable gift you offer is yourself. Bob mentioned one of his mentors, Debra Davenport. She explained that all the skills in the world like sales, technical and people skills, as important as they are, they are all for naught if you don’t come at it from your true, authentic core. When you show up as yourself, day in and day out, week after week, month after month, you can expect that people will feel good about you. They will feel comfortable with you because they know, either in a personal or business relationship, they can like and trust you. The Law Of Reciprocity – The key to effective giving, is to be open to receiving. All the giving in the world won’t benefit you if you are not willing and able to allow yourself to receive as well. You want a sustainable life? You’ve got to breathe in and breathe out. Life is all about giving and receiving. “The key to effective giving is to be open to receiving” -Bob Burg Being A Go-Giver The common misconception about being a go-giver, especially to those who haven’t read the book yet, is that Go-Givers are just always giving themselves away. As if those people don’t care about making a profit. This is just not true. A Go-Giver type of person, gives value constantly and not just gives themselves away. In fact, Go-Givers tend to make a much larger profit that others because they sell high value rather than low price. They know that when you sell “Low price”, you become a commodity. When you sell on value, you become a resource. “A Go-Giver knows that when you sell “Low price”, you become a commodity but when you “Sell value”, you become a resource” Another misconception is that Go-Givers don’t know how to say “No”. Go-givers actually say “No” a lot. Most go-givers are very successful. Typically, they are very busy and they don’t have much time say “yes” to everyone and everything. One great thing about being a Go-giver is, they know how to say “no” in a way that honors the other person. Increase Your Income by Building Relationships with Influencers, VIPs, and Top Performers, Even If You Hate Networking 4 Master Level Lessons To live by If you want to make a lot of money in business or make a lot of money in sales, then do not use “making money” as your sole goal. Your goal should be serving others. When you achieve your goal, you’ll receive a reward. That reward can be money or an opportunity that leads to money. Of course, you can use that money in whatever way that you want - but never forget, money is NOT only the reward for hitting your target. It’s not the goal itself. The goal should be in serving others. Selling is not about you, it is always about the customer. Selling is discovering what somebody wants, what they need or desires and helping them to get it. Great leadership is never about the leader, great influence is never about the influencer and great salesmanship is never about the sales person. It is always about the other person. It is about everyone whose lives you chose to touch and lives you chose to add value to.     [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Full%20Show%20Transcript" hide_label="Hide"] Bob: Hi, I’m Bob Burg, coauthor of the Go-Giver and tonight we’ll look at how a small shift in focus can have significant results for your business. Woman: Are you in business or thinking about starting a new business and could do with a bit of help and guidance when it comes to social media? Then you’re in the right place. Social media can seem daunting and even frustrating but it doesn’t have to be. That is why we offer insights and experience from social media experts from around the world. Discover tips, tricks and information that will help you leverage the power of social media so you can start growing your business today. Welcome to social media business hour with your host Nile Nickel. Jordan: Hello and thank you again for joining us. This is Nile’s trusty sidekick and cohost Jordan and I’d like to take a moment to share with you how you could benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you could do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile: Hey, welcome back and we are so excited tonight. We have a return guest Bob Burg. He was with us in episode 33. Jordan: Yes, the infamous episode 33. Nile: The infamous. As a matter of fact, we get more questions about that episode than any other episode. Jordan: That’s right. And accusation. Nile: Because everybody thinks we baited them. Jordan: That’s right. That’s right. Nile: We didn’t do that, didn’t we Bob? Bob: No, not at all. Nile: Yeah, we just haven’t got back together to sort of complete that interview but just to give everybody a little bit of recall Bob is really a very sought after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders, broadcast personalities even to a former US president. He’s the author of a number of books on sales, marketing and influence with the total book sales of well over a million copies. His book the Go-Giver coauthored with John David Mann has sold over a half million copies and has been translated into 21 languages. It’s now being released in a new expanded edition with a foreword by Huffington Post founder and publisher Arianna Huffington. Bob is an advocate, supported and defender of the free enterprise system believing that the amount of money one makes is directly proportional to how many people they serve. He’s also an unapologetic animal fanatic and serves on the board of trustees of Furry Friends, Adoption and Clinic in his home town of Jupiter, Florida. We make fun of Florida a lot Jordan but we’re there and so -- Jordan: Well, that gives us license. Nile: That gives us license I guess. So, Bob welcome back. Bob: Well, thanks. Great being back with you guys. Nile: It is awesome to have you back. It’s always a pleasure. You just always have so many great insights and really valuable information but we’re going to go back to the end of episode 33 now and we were talking about how people don’t have time and some of the answers that they give and you were giving an answer and last time technology wasn’t our friend and it cut off in the middle of the answer and people think that we did that intentionally. So, let me take you back to that and let’s just sort of replay that a bit. So, if you don’t have time and you really want to give an honest answer. You were starting to give some recommendations so let’s jump back into that and then we’ll jump into today’s interview. Bob: Sure. Well, it was really about how to say no when you just don’t want to do something. Whether you have time or not it may not be the question. It’s typically we have time to do those things we want to do or feel drawn to do. we never have time to do something we don’t really want to do so it really comes down to is it something you want to do or not and unless there is a compelling reason for you to do it in your mind’s eye then if you really don’t want to then you shouldn’t. Now, the problem is with telling people no, I don’t want to do it. Why? Because as human beings we want to please others. We want to come through for people assuming it’s not a -- assuming that it’s something that’s worthy or something that’s not inappropriate but let’s say for example and I think we used the example of being asked to serve on a committee. Nile: Exactly. Bob: And it’s -- yeah. And it’s something you don’t want to do for whatever reason. You may not feel like you have the time or the knowledge or the inclination, whatever. That’s your business. One way people are taught to kind of say no is to well, just say no. no is a complete sentence and so forth. And people fell often empowered when they hear that but very rarely is someone going to do that. Is someone going to say no, I don’t want to? Because it’s not nice, it’s not congruent with your value system of treating people with respect and you’re probably going to lose a friend or a potential friend or other opportunities when you do it that way so it’s really -- saying no that way isn’t necessarily appropriate and it’s not particularly productive. So, the other way people do it is to say they don’t have time. Oh, I’d really like to but I’m sorry. I just don’t have time. Well, again, the challenge with doing that is you do have the time if you want to do it. You probably don’t want to do it which again is fine. That’s okay. But the challenge with saying I don’t have time is that the other person comes across this all the time and they know how to answer that objection if you will. And when they do so compellingly then you’re in a position where you either have to admit that really I just don’t want to and so you’re kind of saying I lied which doesn’t make them feel good about you and you don’t feel good about yourself or in order to save face you need to take on the assignment or accept the -- their request which you really don’t want to do and then that’s a losing situation for you. So, rather than doing either of those we can say no in way that respects the other person and honors the other person while also respecting our boundaries. And so the way I would suggest is this and that’s very simple. When -- and again, let’s say you’re being asked to serve on a committee you don’t want to serve on. You simply say to the person thank you so much for asking. While it’s not something I’d like to do please know how honored I am to be asked. And that’s it. Okay. And what you’ve done is you’ve answered the question in a way that’s not only polite. It’s very respectful. You’ve honored this other person. You’ve thanked them for asking. You’ve let them know it’s not something you’d like to do or something you choose to do but that you’re honored to have been asked. And unless this person is really someone who is going to be mad at someone for whatever reason they can't be mad at you. In fact, they’re going to feel good about you and they’re going to -- they may even thank you for the way you turned them down. I’ve had that happen to me and others have said the same. So, again, it’s simply thank you so much for asking. While it’s not something I’d like to do please know how honored I am to be asked. Nile: And now we’ve got that great answer to close out episode 33 so adversity to allies. Go back to episode 33 and listen to that. It’s really great stuff. Bob: Thank you. Nile: But tonight you’re touching my heart a bit here. I don’t know how long ago it was that I actually started listening to the Go-Giver on Audible and I enjoyed it so much I actually then got the book sort of backwards of what a lot of people do. But you and John David Mann published that back in 2007. That’s for all practical purposes nine years ago. What has motivated you to take that book which is a great book? If people haven’t read it we’re going to have a link up on the website and of course the expanded edition as well of course. But for the people that haven’t read that what was really the inspiration for that? Bob: Well, years ago, many years ago I had a book out called Endless referrals, network your everyday contacts into sales which was really for people in sales who didn’t necessarily feel comfortable with the selling process or with meeting people and developing the relationships that it took to really have a steady stream of qualified prospects and referrals and the premise of the book was that all things being equal people will do business with and refer business to those people they know, like and trust. The way you develop these relationships is to really take the focus off of yourself. Move from what we call an eye focus or me focus and move to an other focus always looking for ways to add value to their lives. You could even say placing their interests first. And so I through the years -- and it was a how to book and through the years I’ve read a lot of business parables, short books that had an impactful message and were entertaining and fun to read. Books such as Ken _____23:30 Spencer Johnson’s One minute series, the One minute manager, the One minute sales person, the One minute apology. Spencer Johnson had -- and Ken _____23:41 had a number of other books through the years and there were many other people who wrote parables and I always enjoyed them. I thought what a great way to learn an important message. Nile: Sure. Bob: And to do it in a short period of time. And I thought wouldn’t it be neat if we could take the general underlying message, the premise if you will from endless referrals and put it into a parable. And so I had the basic idea in the title the Go-Giver but that was pretty much it. and so I asked John David Mann who was the editor and chief of a magazine I was writing for at the time or I had written for in the past and I knew John to have an amazing reputation as a writer and at that time -- now John is in demand everywhere. At that time only people within a certain niche market really knew of his genius and I knew that I wanted him to be the lead writer and major storyteller of the book because I knew I couldn’t do it justice myself. I’m a how to author. I’m not really a parable writer. And so John and I got together and collaborated on it and thanks to his expert writing the book really turned out to have an emotional appeal with people and it’s something that we both believe very strongly in the message and we continue to promote it and it’s been sort of like the ever ready the energizer bunny, whatever it was. That just keeps on going and we’re very grateful for that. Nile: Well, and it is such a beautiful story. It’s easy to get into the story and you’re weaving just invaluable business messages and life lessons into the story. In fact, one of the things that I like as you get into the story, you had a gentleman that just really wasn’t happy with his life. We’re not talking about business. We’re just talking about his life. And with the changes that he learned over time not only did his life change but his business changed dramatically as well. It’s really just a fantastic parable as you said. Bob: Oh, thank you. Nile: And I love the -- and it’s a short read. I think it’s 127 pages and those are small pages. And you end up with the five laws of stratospheric success. That was hard to say. Bob: It is hard to say. Nile: But just valuable lessons. One of the things you do is you talk about the entrepreneurial spirit. But what about those people who aren’t entrepreneurs? Does that message in the Go-Giver still apply to them? Bob: It really does because even if someone is not an entrepreneur in terms of starting their own business they still need to think entrepreneurially even when they are simply an employee within a small or major corporation because remember, in this case you still have your own business and that business is you and you’re selling your time, you’re selling your knowledge, your wisdom, you’re selling your services, you are selling your value to your employer and the only reason that they are going to have you in their company is because they feel they’re receiving more in use value from you than what they’re paying and that only makes sense. Otherwise why would they shell out money, right, to have you working in their organization? By the same token it works the other way too. The employer can add great value to their employees over and above their -- the paycheck by creating an environment where people feel valued, where they look forward to coming to work, where they feel as though they’re making a difference, where they’re learning things that can help them progress in their life after that particular job, what have you. So, it’s really a two way street. Everyone can be entrepreneurial in terms of looking for ways to focus on the other person, on adding value to others and that’s why that shift in focus makes all the difference in the world. When you’re an employee who’s focused truly on providing exceptional value to your employer when the layoffs come you’re still going to have your job. Nile: It’s so, so right and so valuable. Well, we’re going to talk about the five laws and all of that right after we take this short break. Jordan: All right. It’s time for another social media marketing moment. Nile, do me a favor. Talk to me about headshots in Linked In. yeah, I hear you talking to people about that all the time. Nile: Well, one thing that’s so funny is so many people don’t take that headshot seriously. They’ve got their arm around somebody that’s not in the picture or they’re deep in the background you could barely see who they are. Want to know an interesting fact? People that look at your Linked In profile spend 80 percent of their time looking at your profile, looking at your headshot. Why is that? It’s because people like to look into your eye. They feel if they look into your eye that they could see what you’re about. They get an understanding of who you are and that’s important before they move anywhere else. Jordan: Another great pearl of wisdom. Thanks Nile. For more just like that join us at linkedinfocus.com, sign up. You’ll be glad you did. Nile: Hey, welcome back to the social media business hour where we’re talking with Bob Burg, the author of the Go-Giver and there’s a new expanded edition that Bob’s just put out. We talked a little bit about that in the first segment but one of the things that we talked about is the five laws and can you maybe give us a quick review of the five laws that you and John share in the book? Bob: Sure. The five laws themselves are the laws of value, compensation, influence, authenticity and receptivity. The law of value says your true worth is determined by how much more you give in value than you take in payment. Now, this sounds like a recipe for bankruptcy when you first hear it but it’s not because we need to simply understand the difference between price and value. Price is a dollar figure, a dollar amount. It’s finite. It is what it is. Value on the other hand is the relative worth or desirability of a thing of something to the end user or the holder. In other words what is it about this thing, this product, service, concept, idea that brings so much worth or value to it that someone will willingly exchange their money for it or their time or their energy, what have you, in order to obtain this value and feel great about it while you make a very healthy profit? And this can be anything from someone selling accounting services to someone owning a pizza restaurant. When someone buys a pizza for 15 dollars and the pizza is absolutely delicious; they’re really hungry so that pizza has even more value to them; they’re eating it with their family and they have a great family experience; your pizza restaurant -- everyone there makes them feel just fantastic for being there, valued and appreciated and you do this consistently with excellence. You’ve give this person well over 15 dollars in value. Okay, so they feel fantastic about it. They receive much more in value than what they paid but because the pizza and your employees and everything else probably cost you about three dollars per pizza you also made a very, very healthy profit. So, both parties come out ahead and that’s why understanding the difference between price and value is so very important but it all starts with that focus on providing value to that other person which is why John and I both say that money is simply an echo of value. It’s the funder if you will to values lightning which means the value must come first and the money is simply a very natural and direct result of the value you’ve provided. That’s the law of value. The law of compensation says your income is determined by how many people you serve and how well you serve them. So, where law number one says to give more in value than you take in payment law number two tells us that the more people whose lives you touch with the exceptional value you provide, the more money with which you’ll be rewarded. The pizza restaurant owner -- I’m not sure how we got into that but that’s how -- who we used it for so let’s continue with that. Nile: Sure. Bob: The pizza restaurant owner, it’s not enough just to provide value to one person. They have a lot of guests in every single night and so the income is determined not just by the value they provide but how many lives they impact with that value. So, law number one represents your potential income. Law number two, the number of lives you impact with that value. That equals your actual income. Now, law number three is the law of influence. This says your influence is determined by how abundantly you place other people’s interests first. Again, this sounds counter intuitive but it’s really -- it makes a lot of sense because when you think about it the greatest leaders, the top influencers, the most profitable sales people, this is how they run their lives and conduct their businesses. They’re always looking for ways to place the interest of others first. Now, when we say this and let me qualify this. When we say place other people’s interests first we certainly don’t mean you should be anyone’s doormat or a martyr or self-sacrificial in any way. Not at all. It’s just that as we mentioned earlier in the show, the golden rule of business is that all things being equal people will do business with and refer business to those people they know, like and trust and there’s no faster, more powerful or more effective way to elicit those feelings toward you from others than by -- again, moving from an I focus to an other focus as Sam, one of the mentors in the story told Joe, the protégé, making your win about the other person’s win. And then you have number four. Law number four is the law of authenticity which says the most valuable gift you have to offer is yourself. One of the mentors, Debra Davenport explained that all the skills in the world, the sales skills, technical skills, people skills, as important as they are and they all are very, very important, they’re all for naught if you don’t come at it from your true authentic core. When you do however, when you show up as yourself day after day, week after week, months after month, people feel good about you, they feel comfortable with you, they know, like and trust you. They want to be in a relationship with you. They want to do business with you and refer you to others. And law number five, the law of receptivity says the key to effective giving is to stay open to receiving. All the giving in the world is all for naught if you’re not willing and able to allow yourself to receive as well. In the story we use the example of breathing out and breathing in. it’s not just the matter of doing one or the other. In order to sustain life you’ve got to breathe out and breathe in. we breathe out, we breathe in, we give, we receive. Giving and receiving, contrary to popular belief and popular culture; giving and receiving are -- they’re not opposite concepts. They’re simply to sides of the very same coin and they work best in tandem. Nile: As you go through your description there; sort of distancing myself from the story because I can do this now this sounds very spiritual. In fact, I feel almost like I’m being churched. But one of the things that I noticed in the book was the way that you weave it into the story and into the lives in the story. As I said earlier on it really becomes more than a business story. I mean, it sounds like we’re talking about business here because we’re relating it to business but it was really all about life in general and business just became a natural part of it. Is that a fair assessment? Bob: Yeah, I think that life and business -- all the aspects, all the areas of life are intertwined. People talk about balance, work and life balance or work life and personal life. I’m not sure balance -- and I’m certainly not the first one to say this but I’m not sure balance is the right word as much as harmony is maybe more -- Nile: I like that. Bob: Yeah. Again, I didn’t make that up. That’s something I’ve heard. I’m not that smart. I don’t have a whole lot of original thoughts. John does. I don’t. Nile: Well, I know that you listen well and you collect those thoughts and you repeat them well so there’s value that you’re giving there so I appreciate it. Bob: Thank you. And so I’ve never believed in that story about the person who could be one way at work and another way at home. I’m all nasty, so and so at work but oh, when I get home I’m kind and I’m gentle and -- people pretty much are what they are. I remember reading a great book by _____37:07 called secrets of the millionaire mind and the theme that went through his book -- I just love this -- was that how you do anything is how you do everything. Nile: Exactly. Bob: And I think that’s basically true and I think because of that universal laws and principles, work across the board, _____37:25 anything that works in life is pretty much going to work right across the way in business and vice versa. Nile: Absolutely. Well, again, knowing how you received the messages that are sent to you there -- I’m curious and we’ve got about three minutes or so before the break. If there’s a piece, one piece of advice that maybe you received before you knew anything about what being a Go-Giver entailed that really was a difference maker for you. Bob: When I was just starting to get my legs in sales, just starting to produce a little bit, I remember coming back to the office after what I will call a non-selling appointment. In other words, the sale did not happen and -- Nile: So, that’s what we call those now? Non selling appointments? Bob: Right. Nile: I like that. Bob: That’s like misremembering something, right? And I remember one of the older -- I guess he was a guy who was about to retire and he kind of took me aside. I think he saw me as sort of like Joe in the story and saw me as a guy with good potential but who really needed to adjust his focus and he said to me something like Burg if you want to make a lot of money in business, if you want to make a lot of money in sales, do not have making money as your target. Your target is serving others. Now, when you hit the target, he continued, you’ll receive a reward and that reward will be money and you can do with that money whatever you want but never forget that the money is only the reward for hitting the target. It’s not the target itself. The target is serving others. And I just was hit right in the heart by that advice and for me it was really a difference maker. What it told me is that selling is not about me. It’s always about the customer. And I personally define selling as -- simply as discovering what somebody wants, needs or desires and helping them to get it. And I think in all sorts of instances -- I think great leadership is never about the leader. Great influence is never about the influencer and great salesmanship is never about the sales person. It’s always about the other person. It’s about everyone whose lives you choose to touch. It’s about everyone whose lives you choose to add value to. Nile: Well, I know we don’t have a great deal of time in the segment but what you just said really resonated with me because I’ve been in sales for quite a number of years as well and I’ve always considered myself a consultive seller meaning that I really want to listen and I want to consult with the clients and if there’s something that I have to offer them that offers them value then certainly I’d like to have them consider that but my big question is do you really need what I’m selling. There may be a better solution for you. And I remember going through that a number of times in the past and sometimes my recommendation was you don’t need my product. You may want it and somewhere down the line I hope that you use my product but this is what you need today. And I remember with some associates some time they’d say what are you doing? And I’m saying don’t worry. That always comes back. They either find somebody that needs exactly what I have and they refer me to them because I wasn’t trying to sell them. I was trying to help them. I was trying to give them value and what you said really just struck me so I think there’s just such a powerful message there and sometimes we miss it and I know that that’s the part of the message of the Go-giver as well. There’s so much more to talk about. We’ve got one more segment to share but what we’re going to do is we’re going to take a short break, do a couple of the commercials that pay for things and we’ll be right back after this short break. Jordan: All right Nile. I think it’s time for another social media marketing moment. Do me a favor. Talk to me about key words in Linked In. Nile: Linked In is a very high authority site. In fact, most people say it’s the fourth highest site for authority that you could go to. Well, you’ve got your own personal web page on that and as everybody knows in web page strategies you want key words so that when people search those key words anywhere on the internet you’re found. Linked In, because of its high authority transfers all of that authority to you so if you take your profile, you key work optimize it, making sure you use key words that users are using to search for you. Not the ones you like. You’re going to get tremendous results. Jordan: Thanks Nile. For more tips just like that join us at linkedinfocus.com, sign up for more tips and tricks. You’ll be glad you did. Nile: Welcome back. And as you know I’m so excited that we have Bob Burg here, the coauthor of the Go-Giver and Bob, I’ve been waiting for this interview for so long because the book has meant so much to me and I know that you’ve got an expanded edition. Before we get too far into our last segment, what was the motivation about that expanded edition and what’s the expansion, what’s the impact? Bob: Sure. Once the book hit the 500000 mark in sales the publisher asked John and me if there was something that we wanted to do in order to celebrate that and to -- if there was any additional value we could put into the book and so forth and we thought about it and obviously with the story being a parable you can't change that. But we could add something at the end of the book that we felt would be of significant value to our readers. We had always heard and well, we had discovered that people were -- we knew businesses were using the book in their sales meetings, their leadership meetings and so forth and discussing certain ideas from the book. We certainly knew schools were doing this from colleges to high schools to -- and churches and other religious institutions. Book clubs were using it and discussing it so we thought well, why don’t we give them a discussion guide. So, at the end of the book we have a discussion guide at the back where they can utilize those discussion points in order to lead study on the book. We also have been asked so many questions throughout the years. Good questions. Just a lot of times the same questions that we figured if one person or if many people are asking probably a whole lot of people who read the book ask and so we put a question and answer section in there as well. We also have a new foreword by -- well, it’s not a new foreword. It’s the only foreword by Arianna Huffington who’s the great entrepreneur and very nice person and the founder and publisher of the Huffington Post so all in all it -- we feel very happy, very excited about this expanded edition. Nile: I can't wait to get my hands on it. And when is that available by the way? Is it on shelves now? Bob: Yeah, yeah. It’s out. Nile: Oh, well, I’m slipping. That’s something I got to get the latest, greatest copy of. Bob: Thank you. I hope you enjoy it. Nile: I absolutely will. I know that there’s one line in the book that’s raised quite a few eyebrows and it’s where you and John wrote does it make money. It’s not a bad question. It’s a great question. It’s just a bad first question. And I think a lot of entrepreneurs especially when in the startup phase might disagree with you just a bit. They might say it’s the only question when it comes to business. Otherwise you’re just naïve. So, what do you two mean? Bob: Well, actually we would say that if you -- and I think history has born this out that if the first question you ask is will it make money you’re focused in the wrong direction and it’s less likely to make money because if it doesn’t provide value to others, if there’s not a market for this either an already made market or one that you can create and that’s always created by providing value, then the second part, the money part is moot. So, we sort of mean that in a -- on a couple of levels. One is just as we mentioned. First ask does it serve. And when we say does it serve that simply means is there a market for it or could there be. Do people want it? You can create the best widget in the world and you might be thinking oh, man this is fantastic. We’re going to make a lot of money with this. But if there’s no market for it you’re not making money from it. You basically are just investing in something fantastic that’s a hobby. On the other hand if you determine first if there is a market in other words does it serve, now you can say will it make money. Is there a way we can take this product or service that really does serve and market in such a way that there’s a lot of money to be earned from it. On a bit deeper level we say well, first ask if it serves because we always want to add value to people’s lives by the very nature of what we do. We want to find a way to add value to others. Back in the -- I think it was the 1950s a young MIT student by the name of Amar _____47:11 went into a radio shack store and bought a pair of headphones and -- or speakers. Excuse me. Not headphones. Speakers. And he was very, very disappointed by the sound quality and he felt this is something that consumers should not have to have. And so he basically devoted his life to making great speakers, right, and creating great sound quality. We all are familiar with _____47:41 speakers. And he became a billionaire because he first asked does it serve, will it serve, how will it serve others. Now, don’t get me wrong. I’m sure he deposited every single one of those checks and he should. He earned them. But his focus was not on the money. His focus was on providing value. His focus was on does it serve. Then it was will it make money. Nile: Yeah, and I love that story. It’s a great one because obviously he didn’t like it and he knew if he didn’t a lot of other people didn’t either and it starts out. Throughout the book -- in fact, I’d say the book is really about mentorship so what do you think is the best way to find a mentor and perhaps most importantly what should an up and comer not do when trying to find one? Bob: Oh, that’s a great question. Both questions are excellent. What I would suggest not doing is approaching someone and simply asking them to be your mentor. I mean, you could admire someone and you can study that person and then you approach that person and say hey, will you be my mentor. And basically, when there’s no relationship there what you’re basically asking this person is hey, would you share your 40 or 50 years of experience with me and just let me know everything it’s taken for you to be successful even though we don’t even know each other. And so typically that’s not going to work. What I would suggest is when there’s someone whose work you admire is to contact that person and first study their stuff. If they’re an author or whatever they do, read their books. What have you. Watch their videos. Or read the articles they’ve written. Just learn about what they’ve done first so you’re not asking questions that you should know the answer to already because you don’t want to waste their time. But you can ask. You can let them know that you admire their work, that you’re studying to or that you’re looking to so and so and if it wouldn’t be inappropriate may I ask you one or two very specific questions. Boom. So, now what you’ve done is you’ve communicated in a way that says to them hey, I honor your time, I respect you and your time, I’m not just looking to waste your time and want something for nothing, that sort of thing. Now, once they do and if they do answer your questions whether it’s letting you take them to lunch or just a cup of coffee or answering a couple of questions on email or over the phone, make sure you send them a hand written note afterwards thanking them. Just a short note thanking them, letting them know you’ll take action on their ideas and so forth. You can report back to them. You can determine or discover what their favorite charity is and make a small donation in their name. that will get back to them and basically again what you’re letting them know is even though I certainly am not in the position to add the kind of value to your life as you are to mine I want to let you know I’m not taking it for granted and I’m looking to add value to you in some way. You can add -- if you’re close enough geographically you can ask to drive them around, be their chauffer and so forth. That way you can be around them and maybe ask them some questions. I mean, there are all sorts of ways that may not apply to some people and will apply to others but the point is this. A mentor/protégé relationship is just that. It’s a relationship. And it usually takes time to develop. It’s much less likely to happen when you come right out and ask a person who doesn’t know you will you be my mentor. It’s more likely to happen when you build a relationship always looking for ways to express gratitude and add value to that person’s life. Nile: I love that answer because it reminded me of what you said as you went through the laws. Breathing is an in and out thing and so you get somebody that’s giving you value as a mentor, as a protégé you’re able to give value back to them. It might be at a different level but they’re recognizing the value that you’re giving. And I know we’ve got just a couple of minutes left and before I get through the final interview I’m going to ask one question but I also want to be able to ask and save some time if people want to know more, how they could get in touch and some other things you’re doing because I know you do a whole lot more than just write books so here’s the question. Are there misconceptions about being a Go-Giver? I mean, the name itself almost implies that you give constantly. Can you be taken advantage of that way? For example, does a Go-Giver tell people no, I don’t want to do that? Bob: Well, okay. So, these are great questions and it -- and there are misconception, misperceptions about what being a Go-Giver means and I think that happens when people see the tittle of the book or they hear about the title from someone and they haven’t read the book. Naturally the mind goes to oh, the Go-Giver. They’re just giving themselves away, right? Or they’re -- they don’t care about making a profit or -- and of course none of that is true. As a Go-Giver you don’t -- you give value constantly, certainly. But you don’t give yourself away. In fact, Go-Givers tend to make a much larger profit than most others because a Go-Giver sells on high value rather than low price. They know that when you sell on low price you’re a commodity. When you sell on value, you’re a resource. So, typically a Go-Giver makes more money and they have a higher profit. Of course, their focus is on the other person. Do they say no? Yeah. Go-Givers need to say no a lot. Just like we talked about at the beginning of this -- at the -- of the show. Go-Givers are typically very successful so they’re typically very busy and if you were to say yes to everyone and everything you wouldn’t -- you really wouldn’t have the time to say yes to those and to that which you should say yes to. But what a Go-Giver would do is they would say no in such a way that honors the other person. Nile: Again, I appreciate that and I appreciate you being a giver that decided to give so much value to all of our listeners tonight. Bob: Oh, thank you. Nile: But one of the things that I’d really like to ask though -- you do a whole lot more. Can you tell the listeners a little bit about what you do and if they’re interested in finding more how do they get in touch? Bob: Well, the easiest way to get in touch is just to visit burg B-U-R-G.com and as you know I speak at a lot of corporate and organizational sales and leadership conferences. We also have a Go-Giver certified speaker program where we actually train people how to become a professional speaker and deliver the Go-Giver message as well as my other intellectual properties that I’ve developed over the last 27, 28 years or so and how to actually market themselves as a speaker and they can get all that information as well as information on the book, the Go-Giver by visiting www.burg B-U-R-G.com. Nile: And we’ll make sure that all of those links are one the Social Media Business Hour page so as always we encourage you to download our episodes on iTunes. Subscribe there. That way you get all the episodes delivered right to you. But we have show notes and links and all of that on the socialmediabusinesshour.com. This is episode 132 just to make it real easy. If we were one more episode in we would be exactly a 100 episodes from our first interview that we did Bob. That’s sort of amazing. Bob: Wow. Nile: Yeah, I agree. Well, listen, to all of you and especially you Bob, I want to thank you for joining us on the Social Media Business Hour. To our listeners I hope you learned a few new ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. You know that my desire is that you take just one of the things that you learned or were reminded of today and you apply it to your life or business this week. We know that a small change will make a big difference and I’m committed to bringing you at least one new idea each week that you can implement. So, go back and identify just one small change that you could make to your life or business and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen. Woman: Thanks for listening. Social Media Business Hour is sponsored by linkedinfocus.com. Be sure to get the latest social media business tips and tricks plus free tips on how you can use Linked In to help your business today. Visit socialmediabusinesshour.com. [/content_toggle]       Facebook: https://www.facebook.com/burgbob Twitter: @bobburg Website: www.burg.com

Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is coauthor of the international bestseller, The Go-Giver and Go-Givers Sell More and author ofEndless Referrals and numerous other books (more than a million copies sold in total). The Go-Giver has been translated into 21 languages. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves as Vice President of the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. In this episode we talk about Bob's origin story.  We talk about how he got his start as a professional speaker and what lead him to write the book The Go-Giver.  Bob talks about the importance of systems to produce predictable results.   THE FIVE LAWS OF STRATOSPHERIC SUCCESS The Law of ValueYour true worth is determined by how much more you give in value than you take in payment. The Law of CompensationYour income is determined by how many people you serve and how well you serve them. The Law of InfluenceYour influence is determined by how abundantly you place other people’s interests first. The Law of AuthenticityThe most valuable gift you have to offer is yourself. The Law of ReceptivityThe key to effective giving is to stay open to receiving.   Book References Bob Burg: The Go-Giver Tom Hopkins:  How to Master the Art of Selling Michael Gerber: - The E-Myth    

Episode 15 – Fresh Tracker Bob Burg, co-author of the international bestseller, The Go-Giver, talks about shifting your focus from “getting to giving”. He tells us the results are far from just nice…it’s also very financially profitable! When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.Are you wondering if this isn’t more feel-goody, new-agey stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get.” In other words, isn’t what he’s saying simply naive? Actually, not only is it not naive, it’s quite practical. And, again…for very concrete reasons that you’ll learn, benefit from, and most likely utilize for the rest of your life. Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” Tune into this week’s episode and enjoy this entertaining and humorous, but very to-the-point guest who will add exceptional value to your business; and to your life. And, always remember, “You cannot control ‘The’ Economy, but you can absolutely control ‘Your’ economy. Show Notes3:10 – The difference shifting your focus from getting to giving can make in your profits. 6:22 – How giving vs getting affects sales8:33 – Why the most valuable gift you have to offer is yourself, authentically11:06 – Two kinds of value we all have13:50 – Difference between price and value17:10 – Your income is determined by how many people you serve – the law of compensation20:45 – The Golden Rule of Business every entrepreneur must know23:27 – Why giving and receiving are two sides of the same coinAbout Bob BurgBob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is coauthor of the international bestseller, The Go-Giver and Go-Givers Sell More and author of Endless Referrals and numerous other books (more than a million copies sold in total). The Go-Giver has been translated into 21 languages.Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves as Vice President of the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.www.Burg.com Visit www.FreshTrackswithKellyRobbins.com and download 5 Steps to Trailblazing Your Fresh Tracks and Creating Your Life on Your Terms and receive more information like this!