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In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead. Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows. Watch On YouTube
In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on. Brock walks through the new framework he's using, structured around STED: keeping stories Still rather than single, going Text heavy, layering in DM automation, and building in a Hidden Element. He also gets into the weight boost that comes from profile visits, how to use hidden content across your cover, bio, highlights, and tagged posts to drive them, and how tap backs — hidden emojis or words that viewers comment to unlock something — can push engagement and views higher. Watch On YouTube
In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler). From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork workflow for collecting inspiration, generating ideas in Poppy AI, organizing shot lists, editing with Remotion, and scheduling posts, plus how he uses Claude Code to build a custom app that pulls all your comments and messages into one place, sorts them, and drafts responses in your voice. Watch On YouTube
In today's episode, Brock Johnson walks through seven trial reel ideas you can use to grow on Instagram. He starts with the basics you need to know before you post a single trial reel: you need at least 1,000 followers to access the feature, the number of trial reels you can post varies by account, and duplicates won't work — each one has to be its own piece of content. From there, Brock gets into the actual ideas, starting with the "if this reel gets me to X followers, I'll do whatever the top comment says" format and its variations, including doing the opposite of the top comment or buying whatever the top comment names. He also covers reposting your most viral reels with small edits — speeding them up or slowing them down, cropping in or out, mirroring them — along with CapCut memes, "dear algorithm, connect me with" reels, and B-roll or plain text reels featuring quotes, hot takes, one-line surprising tips, or text on a window. He finishes with two formats that lean on audience participation: the "first impression" reel, where you ask people to be honest about what's wrong with your account or guess your follower count without looking, and the "seeing if the algorithm prefers this or that" test. Watch On YouTube
Brock Johnson has posted on Instagram for more than 1,800 consecutive days, and in this episode, he shares the exact AI system he wishes he had from day one. He breaks down his RAMP framework — Research, Assemble, Multiply, Process — and explains how to use Claude, Claude Code, and Claude Cowork to build an Instagram workflow that runs almost entirely on autopilot. The episode covers seven of the biggest content creation challenges: not knowing what to post, writing weak hooks, filming inefficiently, constantly task switching, ignoring carousels, failing to schedule content, and not understanding why posts succeed or fail. For each challenge, Brock demonstrates the automation he recommends, from generating weekly research summaries based on saved posts and favorite accounts, to testing scripts with a "would this make sense to a stranger?" filter, to using Claude as a virtual director that creates optimized shot lists for filming. He also explains how Canva templates combined with Claude Cowork can transform existing Reels into carousels, how Claude Cowork can automatically schedule posts in Metricool based on custom rules, and how his own system keeps more than 150 Instagram posts scheduled up to six months in advance. Toward the end of the episode, Brock shows how Claude Code can build dashboards that analyze content performance and uncover trends creators often miss. One of the biggest takeaways is that no coding experience is required. Instead of writing code, creators simply describe the workflow they want, and Claude Cowork handles the technical implementation. The episode wraps up with a challenge to build one automation using the RAMP framework, along with an invitation to Brock's end-of-July webinar series that teaches how to grow on Instagram in less than 15 minutes a day. Watch On YouTube
In today's episode, Brock Johnson walks through a workflow built around Poppy AI that solves one of the most common bottlenecks in content creation — turning inspiration into action. Most creators scroll, save posts, and never do anything with them. This system changes that by automating the gap between finding content you like and actually producing your own version of it.The workflow starts with saving posts to a Google Sheet via an iOS shortcut, which Claude then pipes into Poppy AI daily. From there, Poppy extracts the reusable elements from each saved post — the format, hook, style, and script structure — and drafts a version tailored to your niche. You review, approve, and refine before filming and editing. Your taste stays in the loop; the bottleneck gets removed. Watch On YouTube
In today's episode, Brock Johnson covers 12 ways to use Claude as a practical tool inside your Instagram workflow in 2026. These aren't generic AI tips — each one is built around a specific, recurring task that most creators either avoid or spend too much time on, from comment management and trend adaptation to content repurposing and collab outreach. Brock walks through each use case in detail, including using Claude to mine your saved posts for content patterns, generating Story engagement prompts before a feed post drops, tracking which past Reels are due for a repost, drafting comment replies in your voice, translating trending formats into your niche, splitting long-form ideas into carousel slides, organizing ideas and files, building batch day prep sheets, and drafting personalized collab pitches. If you're already using Claude for writing, this episode is about putting it to work deeper inside your content system. Watch On YouTube
In today's episode, Brock Johnson shares 9 Instagram carousel ideas that can help boost your views and grow your followers in 2026. He'll show how to create high-performing carousel posts that not only capture your audience's attention but also encourage interaction and sharing. Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram's algorithm. Whether you're looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you're ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts. Watch On YouTube
In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform. Watch On YouTube
In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business. He also gets into the practical side — how to think about your niche and MVP before chasing a big vision, what realistic growth actually looks like month over month, why staying in your lane matters more than most people admit, and why understanding your audience's psychology will always outperform chasing the algorithm. This episode is less about tactics and more about what it actually takes to show up consistently and build something real. Watch On YouTube
In today's episode, Brock Johnson walks through a step-by-step system for creating Instagram Reels using Claude — from ideation all the way through editing and scheduling. The workflow is built around two tools working together: Claude Cowork for research and editing tasks, and browser-based Claude for scripting. By the end, the goal is a repeatable content production system, not just a one-time process. Brock covers each phase of the workflow in detail: using Claude Cowork to monitor a saved Instagram folder and pipe links into a Poppy AI board for ideation, scripting with Claude, filming, editing with Claude Cowork and Remotion, and finally adding captions and scheduling the post. Whether you're a solo creator or a business owner looking to systematize your content, this episode breaks down exactly how to set it up. Watch On YouTube
In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now. Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your reach, music integration for third-party schedulers, the ability to schedule trial Reels, and the official launch of Instagram Plus at $3.99/month — which includes a notable set of new features for Stories, profile customization, and audience management. Watch On YouTube
In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project. Brock also covers why most editing bottlenecks actually start at the filming stage, and share the specific filming habits he has built that make editing significantly faster — including how he scripts, pace his takes, and use visual markers to stay organized in the timeline. From there, Brock breaks down my full editing stack: CapCut for desktop edits, Gling for long-form clip editing, the Edits app for trend-based and audio-specific Reels, and when he hands things off to a professional editor. Brock also shares a handful of practical tips for speeding up your editing workflow, including editing on desktop, working with audio on, using keyboard shortcuts, and tackling one task at a time rather than trying to do everything at once. Watch On YouTube
In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whether you're looking to grow your audience, increase engagement, or get more eyes on your content, these tools and features are worth adding to your strategy. Brock walks through each one and explains how to use them effectively to improve your results on the platform. Watch On YouTube
In this episode, Brock Johnson breaks down what he believes is the “death of valuable content” on social media — and why educational content alone is no longer enough to grow in 2026. Brock explains how the internet has shifted from valuing information to valuing attention, retention, and delivery. He also explains why many creators struggle because their content is still being delivered in boring or outdated formats, even if the information itself is useful. Then Brock breaks down the framework he uses to make educational content more engaging: the 6 A's. This episode is focused on helping creators evolve their content style so they can still educate while holding attention in a much more competitive content environment. Watch On YouTube
In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it's currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users. Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward. Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform. Watch On YouTube
In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation. They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to what Brock calls the coming “trust recession” on social media. From there, she breaks down how AI is changing the rules of personal branding. Information alone is no longer enough because anyone can generate it instantly. Instead, your personality, perspective, quirks, values, and communication style are becoming the real product. She explains the idea of “assets of differentiation” and why subtle human differences are becoming more valuable in an AI-saturated internet. They also talk about the slippery slope most creators don't notice with AI—where enhancement slowly turns into identity replacement—and how creators can use AI without losing authenticity. Chalene shares how she personally uses AI today, where she draws the line, and why authenticity is quickly becoming a competitive advantage. Finally, they discuss the growing divide between AI-optimized creators and trust-optimized creators, the importance of having an anti-message, and why trust may become the most valuable currency online over the next few years. This episode is focused on helping creators use AI strategically without sacrificing the human elements that actually build connection and long-term influence. Watch On YouTube
In this episode, Brock Johnson breaks down one of the fastest ways to grow your Instagram in 2026: starting a daily challenge. He explains why this format works so well for both consistency and virality, and how it creates built-in momentum that keeps people coming back to your content. Brock walks through multiple daily challenge templates you can use, including “Day X of doing Y until Z,” “Day X of doing something for every follower,” and ongoing challenges tied directly to audience growth or engagement. I also share real examples of creators who have used these formats to grow quickly, and how you can adapt them to your own niche. From there, he explains the two ways to approach challenges—using them for consistency or for virality—and how your strategy should change depending on your goal. If you want consistency, Brock shows how to keep your challenge simple and sustainable. If you want virality, he breaks down the importance of commitment, curiosity, and building a journey people want to follow. Finally, Brock covers practical tips like how to pivot your challenge if needed, what to expect after the initial posts, and why early dips in performance are normal. This episode is focused on helping you choose the right challenge structure and execute it in a way that leads to real Instagram growth. Watch On YouTube
In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content. Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on. Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk. Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube. Watch On YouTube
In this episode, Brock Johnson breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use. Brock walks through what's no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention. Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel. Watch On YouTube
In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content. Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well. Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what's currently working on Instagram. Watch On YouTube
In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn't on better cameras, trending audio, or even the topic—it's on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform. Watch On YouTube
In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually. Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data. He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram. Watch On YouTube
In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework. He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly. Watch On YouTube
In this episode, Brock Johnson shares a complete guide to posting once per day on Instagram without burning out. He walks through how to batch content efficiently, build a repeatable workflow, and create a sustainable system that allows you to stay consistent long term. Brock will cover how to organize ideas using tools like Google Sheets and ManyChat, film content in bulk, edit efficiently with tools like CapCut and Gling AI, and schedule posts in advance. He also explains how to use repeatable formats and upcycle content so you're not constantly reinventing the wheel. This episode is focused on building a practical, sustainable Instagram growth strategy that lets you post daily while protecting your time and energy. Watch On YouTube
In this episode, Brock Johnson breaks down how to get 10X more views on your Instagram Stories in just five minutes. He explains why most Stories underperform, the common mistakes creators make—like simply resharing posts—and how to shift your approach to content that actually drives engagement. Brock walks through specific Story frameworks, including the S.H.A.R.E. strategy for content that gets shared and the S.T.D. method for Stories that drive replies. He'll also cover how to increase profile taps, boost Story reach, and use relatable, inspirational, timely, or even controversial angles to spark interaction. This episode focuses on practical Story strategies that align with how the Instagram algorithm distributes Stories in 2026. Watch On YouTube
In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims, outcome-based hooks, and story-driven openings. Brock walks through how to structure the first three seconds of your Reels or TikToks to increase watch time and retention, and why certain hook formulas consistently outperform others. You'll see real examples of list hooks, comparison hooks, authority hooks, relatable openers, and direct address strategies that drive views. This episode focuses on practical frameworks you can use to write stronger hooks and improve performance on Instagram and TikTok. Watch On YouTube
In this episode, Brock Johnson walks through exactly how to grow on Instagram in 2026 starting from zero followers. He breaks down the full process for launching a new account, including how to optimize your profile, choose a niche, and use the Instagram ABC method to set a strong foundation from day one. Brock also covers what to post first, how to batch and schedule content with tools like Metricool, and how to use DM automation with ManyChat to accelerate growth. He'll talk about announcing a new account, running simple daily challenges, using repeatable formats, and upcycling content so you can post more consistently. This episode is a step-by-step guide focused on growing faster by posting smarter, especially when you're starting with no audience. Watch On YouTube
In this episode, Brock Johnson breaks down a real Instagram case study showing how one easy strategy helped a small business go viral and dramatically grow overnight. He walks through the exact trial Reels approach that triggered the spike, including the curiosity hook, the call to action, and how DM automation played a role in converting attention into real growth. Brock also explains why this viral moment worked, how tools like ManyChat supported the strategy, and what lessons business owners can take from it—especially around gamified retention, trial Reels testing, and follower growth. This episode focuses on the mechanics behind the success, what to replicate, and why going viral alone isn't the goal, but using momentum correctly is. Watch On YouTube
In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn't as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following without boxing yourself into one topic, and when niche clarity still matters for brands, superfans, and long-term growth. This episode is designed to help creators grow without burnout while still building a recognizable and monetizable presence on Instagram in 2026. Watch On YouTube
In this episode, Brock Johnson walks through his exact system for creating 150 Instagram Trial Reels in just 15 minutes using ChatGPT and Canva. Brock breaks down how I batch content efficiently, generate Reel ideas with AI, and turn those ideas into repeatable formats that are easy to produce at scale. Brock explains how to use ChatGPT for shot lists, quotes, and text prompts, how to use Canva's bulk create features, and how to organize everything using simple workflows like Google Sheets and scheduling tools such as Metricool. This episode focuses on building a fast, repeatable Trial Reels system that helps you test content, post more consistently, and grow on Instagram without spending hours creating Reels. Watch On YouTube
In this episode, I answer common questions about how to boost views on Instagram in 2026 and break down 12 practical tips you can apply right away. We cover how to reach more non-followers, what types of content perform best right now, and how Instagram SEO and niche clarity impact visibility. I also address posting frequency, Reels versus carousels, increasing Story views, and how to grow as a new or smaller account. Beyond tactics, I talk through mindset challenges like imposter syndrome, how to sell authentically, and how to adjust your content around holidays and seasonal shifts. This episode is focused on helping you get more views and engagement by aligning with how Instagram actually works in 2026. ------------------------------------------------------------------ Get started with Brevo for FREE, today, or get 50% off your subscription at https://www.Brevo.com/tribe (use cofe TRIBE50 for 50% off) Build your E-Commerce business on Shopify by visiting https://www.Shopify.com/Tribe
In this episode, Brock Johnson breaks down his exact Instagram strategy for reaching 1 million followers in 2026. He walks through the systems, posting structure, and decision-making framework he's using to grow consistently, including how he approaches Reels, carousels, collaborations, and trial Reels. Brock also covers how he uses DM automation to grow his email list, schedule content with Metricool, and build a repeatable content system using the SHARE method. This episode focuses on posting more without burning out, upcycling content, batching efficiently, and aligning Instagram growth with a broader Instagram and YouTube strategy for long-term scale. Watch On YouTube
Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Get 20% off your first 6 months at Quo.com/PROFITING Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson YAP E291 with GaryVee: youngandprofiting.co/E291 Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast
In today's episode, I show you how to make 100 viral Instagram posts EASILY in just one hour using AI. I'll give you Instagram Reel ideas and post templates that can be created quickly and efficiently. I'll also guide you step-by-step through the process of using these AI content creation tools, including ChatGPT, to both brainstorm and develop effective post ideas! This episode is designed to help you streamline your content creation process and maximize your productivity on Instagram, making it easier than ever to maintain an active presence.
In this episode, Brock Johnson shares a complete guide to growing on Instagram using Trial Reels. He explains what Trial Reels are, how they work, and the new rules for 2025—including daily limits and restrictions on duplicate content. Brock will go through step-by-step strategies for using Trial Reels to test content, reupload posts as Reels, and find what performs best before publishing to your main feed. He also covers growth tactics like DM automation for trial Reels, niche-specific storytelling, and how to repurpose drafts effectively. If you're looking for the most efficient way to grow on Instagram with this new feature, this episode provides the exact methods and trial Reel hacks that work. Watch On YouTube
In today's episode, Brock Johnson shares 8 Instagram carousel ideas that can help boost your engagement, get more views, and grow your followers in 2025. He'll explore how to create high-performing carousel posts that not only capture your audience's attention but also encourage interaction and sharing. Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram's algorithm. Whether you're looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you're ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts. Watch On YouTube
In this episode, I share 9 Instagram hacks that actually work in 2025 to help you grow your account and increase engagement. We cover strategies for boosting Story views, creating effective 2-slide carousels, using horizontal Reels, and implementing hook swaps to capture attention quickly. I also dive into DM automation, Instagram giveaway tactics, hidden countdowns, and other story tricks that encourage interaction and keep your audience engaged. Whether you're looking to optimize your Reels, improve your Story strategy, or find creative ways to grow on Instagram fast, this episode provides actionable tips for creators. Watch On YouTube
In this episode, Brock Johnson breaks down the brand new Instagram algorithm directly from Instagram CEO Adam Mosseri. He'll cover the latest updates, including customizable feeds, TikTok-style recommendations, and how Instagram is prioritizing Reels, messaging, and niche targeting in 2025. Brock explains how these changes affect reach for Reels, Stories, and non-followers, as well as the impact of trial Reels limits and Meta Verified features on content discovery. This episode also provides actionable tips on how to rank in interest categories, leverage DM automation, and grow your Instagram effectively under the new algorithm. Watch On YouTube
In this episode, Brock Johnson walks through a complete, step-by-step process for growing an Instagram account from zero followers. He will cover how to pick your niche, optimize your profile with a strong username, bio, and profile picture, and set up your account to attract the right audience. Brock also explains how to create and post your first 15 posts strategically, including “about me” content and posts highlighting your services or offers. The episode includes guidance on posting frequency, content types, and how to promote your new account to gain your first 1,000 followers while building a strong foundation for long-term growth. Watch On YouTube
In this episode, Brock Johnson provides a complete guide to using DM automation from Manychat, one of the best tools on Instagram in 2025. He covers how to set up automated replies triggered by comments or keywords, how to control when messages are sent, and how to use automation to increase engagement, get more views, boost link clicks, and drive sales. Brock also addresses common questions, including whether DM automation is allowed, how to implement it without feeling spammy, and how small accounts and creators can leverage this tool effectively. This episode is a step-by-step tutorial for anyone looking to grow and monetize on Instagram using DM automation. Watch On YouTube
In this episode, Brock Johnson breaks down the 7 types of Reels the Instagram algorithm favors in 2025. He covers strategies that increase reach and engagement, including controversial content, highly relatable humor, plot twist Reels, timely and pop culture moments, Reel series using the link-a-Reel feature, street interviews, and inspirational reminders. Brock explains why these formats perform, what metrics matter most, and how to structure your content to get more shares, reach non-followers, and beat the Instagram algorithm. This episode is focused on actionable guidance for creators who want their Reels to perform consistently. Watch On YouTube
In this episode, Brock Johnson breaks down why Instagram isn't hard—it's just that most people are approaching it the wrong way. He covers common mistakes that slow growth, including overthinking trends, relying on hacks, and focusing too much on the algorithm instead of your audience. Brock shares practical strategies to simplify Instagram growth, including posting more consistently, upcycling content, leaning into quantity over perfection, niching down, and building a routine that actually works. The goal is to make Instagram growth straightforward and repeatable for business owners and creators. Watch On YouTube
In this episode, Brock Johnson shares how to grow on Instagram in less than 10 minutes per day by focusing on strategies that actually move the needle. He will cover what not to do on Instagram, including unnecessary engagement and overthinking, and show how to save time while still boosting growth. Brock walks through time-saving strategies like creating shareworthy content using the S.H.A.R.E. method, upcycling content, leveraging AI tools like The Brock Bot, and using trial Reels effectively. He also explains how to recreate viral Reels from other niches and implement a daily Instagram routine that maximizes growth without wasting hours. Watch On YouTube
In today's episode, Brock Johnson sits down with the Head of Instagram for Business, Thomas Finetto, to unlock the secrets to growing on Instagram in 2025. They dive into key Instagram strategies for businesses and creators, focusing on how to leverage Reels for growth and the importance of balancing views and followers with engagement. Brock and Thomas also discuss brand partnerships, content strategies, and how the Instagram algorithm is evolving. If you're looking for insider tips on growing your audience, boosting your Instagram views, and maximizing your business presence on the platform, this interview provides valuable insights directly from the source. Tune in for a behind-the-scenes look at how brands and creators can succeed on Instagram in 2025. Watch On YouTube
In today's episode, Brock Johnson breaks down the latest Instagram update for 2025, covering 10 new features you haven't seen yet. From the new Instagram repost feature to the trial Reels limits and the Instagram Friends tab for Reels, he'll explore how these updates can impact your content strategy and engagement. Brock will also dive into the Instagram Map feature, the new 4x5 post format, the Instagram grid update, and more. Plus, we'll discuss the updated Instagram analytics, including new post stats and demographics tools that give you deeper insights into your audience. Whether you're using the Edits app to boost views or trying out Instagram Reels quizzes, this episode provides the latest tools and tips to grow on Instagram in 2025. Watch On YouTube
In today's episode, Brock Johnson shares six powerful hacks to help you dominate Instagram in 2025. He'll cover Instagram growth strategies, including Instagram story hacks to boost views, tips on automating your DMs, and how to use trial Reels effectively to enhance your content strategy. Brock will also discuss Instagram SEO and search optimization tips, as well as strategies for increasing shares on your posts. Whether you're looking to improve engagement, increase your reach with non-followers, or beat the algorithm, this episode provides actionable insights for creators looking to grow and succeed on Instagram in 2025. Watch On YouTube
Brock Johnson reveals the secret to viral Reels and why "bad" or low-effort videos can actually get more views on Instagram. He'll explore how unpolished, authentic content often outperforms high-production videos and why simple, relatable Reels resonate with audiences in 2025. Brock will dive into the Instagram Reels algorithm and explain how easy, casual content can go viral. If you're looking to grow on Instagram with minimal editing, this episode shares practical tips for creating Reels that feel real and get high engagement, without the need for complicated production. Tune in to learn how to embrace raw, behind-the-scenes content and create viral Reels with ease. Watch On YouTube
In today's episode, Brock Johnson breaks down how to create viral hooks that actually get views on Instagram and TikTok. He'll discuss strategies for crafting attention-grabbing hooks in the first 3 seconds of your Reels and videos to maximize engagement and keep viewers watching. Brock will share effective social media hook formulas, viral content creation tips, and how to structure your videos for maximum watch time. Whether you're aiming to boost your Reels views or create viral TikTok content, this episode provides the essential tips to hook your audience quickly and make your content stand out. Watch On YouTube
In today's episode, Brock Johnson shares eight Instagram carousel ideas that can help boost your engagement and grow your followers in 2025. He'll explore how to create high-performing carousel posts that not only capture your audience's attention but also encourage interaction and sharing. Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram's algorithm. Whether you're looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you're ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts. Watch On YouTube